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On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains and an inside look at their massive manufacturing facility. The Gardner brothers share their incredible origin story that began with exact match domains and affiliate networks in the early 2000s, leading to a deer antler spray windfall thanks to Ray Lewis's Super Bowl controversy in 2013. From those humble beginnings, they built Bucked Up into the #1 pre-workout at GNC and Vitamin Shoppe, pioneered micro-influencer marketing before it was cool, and recently expanded into energy drinks with major partnerships including SoFi Stadium in Los Angeles -- all in pursuit of their "billion or bust" vision. Celebrating the Launch of Bucked Up Black Ant This episode also features the exclusive launch details of Black Ant, their revolutionary new pre-workout Mike and Ben helped formulate, featuring industry-first ingredients like RipFACTOR and Creasol SSAT alongside traditional creatine monohydrate (Black Ant is Bucked Up's first creatine-based pre-workout). The conversation explores everything from their innovative protein drinks with light carbonation to their thoughts on peptides, healthspan optimization, and the future of the supplement industry. https://blog.priceplow.com/podcast/bucked-up-ryan-jeff-gardner-181 Video: Inside Bucked Up HQ with the Gardner Brothers https://www.youtube.com/watch?v=MzGuzuGtuWQ Detailed Show Notes: From Internet Marketing to Supplement Empire (0:00) – Introductions: Meeting the Twin CEOs in Salt Lake City (2:15) – The Internet Marketing Origins: Early 2000s Digital Pioneers (6:30) – The L-Arginine Domain Score: Learning the Power of Exact Match Domains (9:45) – The Ray Lewis Windfall: Deer Antler Spray Goes Viral (14:30) – Entering the Pre-Workout Market: Innovation Through Transparency (20:45) – Micro-Influencer Marketing: Ahead of the Curve (24:45) – Dominating Retail: The Path to #1 at GNC and Vitamin Shoppe (28:00) – The Beverage Evolution: Learning Distribution Networks (31:30) – The Brand Beyond Products: Culture and Community (34:00) – Product Innovation Partnership: The Black Ant Story (38:00) – Revolutionary Strength Ingredients: RipFACTOR and Clinical Research (42:30) – Premium Positioning and Market Strategy (45:30) – Diversified Pre-Workout Portfolio Strategy (48:30) – Ready-to-Drink Pre-Workout Development (54:30) – Protein Innovation: Light Carbonation Revolution (58:45) – Protein Dosing Philosophy and Market Positioning (1:06:30) – Celebrity Partnerships and Brand Building (1:10:30) – Market Expansion and Penetration Strategy (1:12:30) – Peptides and Future Health Optimization (1:17:30) – Healthspan vs Lifespan Philosophy Where to Follow Bucked Up and Connect Ryan Gardner: LinkedIn&... Read more on the PricePlow Blog
In this week's episode of Wild Life Outdoors, Russell sits down with Judson Cole, founder of Rio Anglers, for a deep dive into fly fishing, community, and conservation.The conversation begins with a recap of the Hill Country Flood Relief Event, where Judson stepped up to organize and judge the casting competition that brought anglers together for a cause bigger than fishing. From there, Judson opens up about his upbringing, how he first discovered fly fishing, and how that passion grew into guiding trips and eventually launching his own fly shop, Rio Anglers.Judson shares stories from the water, insights into life as a guide, and the challenges and rewards of starting a business rooted in his love for the outdoors. He also reflects on how events like the flood relief effort highlight the power of the fishing community to give back and make a difference.If you're interested in fly fishing, guiding, or building something that connects people to the outdoors, this episode is full of inspiration and real-world perspective.Don't forget to LIKE, COMMENT, and SUBSCRIBE for more outdoor conversations and adventures!Rio Anglers: https://rioanglers.com/Bucked Up- https://bckd.co/vnjzgTkForetold Coffee Co.- https://www.foretoldcoffeeco.com#WildLifeOutdoors #JudsonCole #RioAnglers #FlyFishingGuide #TexasFlyFishing #HillCountryFloodRelief #FlyFishingPodcast #CastingCompetition #StartingAFlyShop #FlyFishingCommunity #OutdoorBusinessStories #ConservationThroughFishing #TexasOutdoors #FlyFishingLifestyle #FlyFishingStories #FlyFishingTexas #OutdoorPodcast #FishingForACause #BuildingAFlyShop #Entrepreneur #FlyFishingHeritage #FlyFishingCulture
In this episode, the Goods from the Woods Boys are joined once again by our good friend, comedian Joe Kaye! We kick this one off with a Bucked Up energy drink that appears to have been disowned by the company due to its association with Ireland's least favorite son, MMA star Conor McGregor. We also talk about something weird in our neighborhood: The Tesla Diner. On our Top 3 segment, we chat about the best opening tracks on debut albums and our favorite conspiracies. Korn's "Freak on a Leash" is our JAM OF THE WEEK! Give us a listen, folks! Follow Joe Kaye on all forms of social media @JoeCharlesKaye Follow our show @TheGoodsPod on absolutely everything! Rivers is @RiversLangley Sam is @SlamHarter Carter is @Carter_Glascock Subscribe on Patreon for an UNCUT video version of the show as well as HOURS of bonus content! http://patreon.com/TheGoodsPod Pick up a Goods from the Woods t-shirt at: http://prowrestlingtees.com/TheGoodsPod
Wriggle Brew: https://www.wrigglebrew.com/Bucked Up- https://bckd.co/vnjzgTkForetold Coffee Co.- https://www.foretoldcoffeeco.comThis week on Wild Life Outdoors, Jose and Russell sit down with Sam Baker, founder of Wriggle Brew, to uncover one of the most innovative environmental solutions we've ever featured. Wriggle Brew is on a mission to change the way we think about recycling, by using worms to break down plastics and transform them into nutrient-rich compost.Sam takes us behind the scenes of how his idea came to life, the early challenges of launching an eco-friendly startup, and the exciting science that makes this process possible. We discuss the massive impact this could have on reducing plastic waste, protecting our waterways, and creating sustainable systems that benefit both people and the planet.Whether you're passionate about conservation, curious about groundbreaking recycling technology, or looking for real ways to fight plastic pollution, this conversation will inspire you to see waste in a whole new light.If you care about protecting the environment, building a more sustainable future, and supporting creative conservation efforts, this episode is one you won't want to miss.#WriggleBrew #WildLifeOutdoors #plasticEatingWorms #plasticToCompost #recyclingInnovation #ecoFriendlyStartup #plasticPollutionSolutions #wormComposting #plasticWasteReduction #greenTechnology #startupInterview #WildLifeOutdoorsPodcast #JoseAndRussell #podcastInterview #WriggleBrewFounderSamBaker #plasticRecyclingTechnology #ecoFriendlyBusinessIdeas #compostFromPlastic #wormFarmRecycling #sustainableLivingTips #environmentalInnovation #plasticWasteManagement #ecoEntrepreneurStories #reduceReuseRecycle #plasticPollutionAwareness
What drives a 41-year-old husband, father of three, and CSO of a $300M brand to willingly get punched in the face—on purpose?In this raw and riveting episode of Live Life by Design, Jeff Mendez sits down with Dan Gardner, Chief Sales Officer of Bucked Up, to unpack his decision to enter a professional bare knuckle boxing match. From the blood, stitches, and mental battles to the business lessons and parenting insights, Dan shares why this fight wasn't about victory in the ring—but triumph over complacency.This one's about showing up for your goals, leading by example, and becoming your best self—even when it hurts.This episode is a masterclass in mindset, legacy, and leading with action.Timestamps:00:00 - Intro & Dan's fight aftermath01:30 - Why bare knuckle boxing at 41?06:24 - Training, diet, and mental prep10:22 - Doers vs critics mindset14:12 - Bucked Up's $300M growth story23:14 - Will Dan fight again?29:15 - Mental battles & defining moments34:04 - Becoming a better father and leader38:26 - Sales mindset & hospital bed closing story44:12 - Final advice on excuses & legacy Hosted on Acast. See acast.com/privacy for more information.
Bucked Up- https://bckd.co/vnjzgTkForetold Coffee Co.- https://www.foretoldcoffeeco.comIn this episode of Wild Life Outdoors, Jose and Russell sit down with the multi-talented Drew Wilson—a passionate fly fisherman and renowned tattoo artist. From casting flies on the water to creating art in the studio, Drew shares how his love for fishing and creativity collide in his life and work.We swap stories from recent fishing trips, talk about the beauty and unpredictability of the outdoors, and dive into Drew's awesome YouTube series, Fishing for Tattoos, where he combines epic fishing adventures with meaningful tattoo sessions for fellow anglers.If you're into fly fishing, storytelling, and the intersection of art and the outdoors, this episode is a must-listen. Don't forget to LIKE, COMMENT, and SUBSCRIBE to stay hooked on more outdoor conversations and inspiring guests.
Ryan Gardner founded Bucked Up in 2016 and has been the managing partner and CEO ever since. Under his supervision, Bucked Up has gone from a local supplement brand to the #1 best-selling pre-workout, available in over 20,000 stores worldwide.To View This Episode- https://youtu.be/UPdKVVi-v-w#whoknewinthemoment #philfriedrich #buckedupambassador #buckedupsupps #buckedup #Ryangardner #fitness
Today's episode features grammy nominated producer 6ix! His new album drops in March and features @juicyjcomic @logic & more.
Today's episode features one of England's best rappers @JayaHadADream! She recently performed at the famous Glastonbury Festival.
Today's episode features incredible artist from Florida, Bout$! Follow him on IG https://www.instagram.com/mcarthurdrinkjug/
New episode out now with @sadhugoldratio one of the most talented rappers/producers around ! You've heard his work with @WestsideGunn #machhommy & more !
Today's episode features lead singer of @soulglophl, Pierce Jordan! You've seen them on NPR TIny Desk Concert, on Tour with My Chemical Romance & more.
New episode out now with one of the best producers in the game @VDon !! He just released an album with @bennythebutcher9863's label @blacksopranofamily6374.
Today's episode features ATL rapper living in Europe @RomeFortuneTV !!
Today's episode features director of the amazing “Stream” horror movie Michael Leavy of @FuzzOnTheLens !!!
Today's episode features Providence, RI rapper @sorrykhary !!!
Today's episode features director of #unclepeckerhead, #bloodyaxewound & more @kiddynamatt !!!
Today's episode features the rap legend from ATL @iamjarrenbenton !!! #buckedup #jarrenbenton #podcast #hiphop #rap #rapper #interview #chriswebby @chriswebby
Today's episode features battle rapper, comedian, @WildNOut member and more @FrakThePerson !!!
Today's episode features professional Horror Fan & Independent Filmmaker @BrokeHorrorFan !!
Today's episode features director of “Be My Cat: A Film For Anne” @AdrianTofei !!! #buckedup #horror #bemycat #adriantofei #podcast
Got to talk to @KingHendricks about being from Houston meeting @OfficialBabyfaceRay_ in 2016 because of @PeezyOfficial & more. Make sure to follow the podcast on instagram: https://www.instagram.com/sambuckedup... #buckedup #kinghendricks #podcast #hiphop #rap #houston #babyfaceray #peezy
New episode with Dj Lucas of @darkworldrecords & @dannygbeats9761! Make sure to follow the podcast on instagram: https://www.instagram.com/sambuckedup...
New episode with Michigan producer #whothehelliscarlo !! You've heard his work with @lilboat4861 @ZelooperZBruiser @boldyjames6352 and more.
Today's episode features New Jersey rapper Sule of @bennythebutcher9863‘s label @blacksopranofamily6374 !!!
New episode out now with the founder of @BeyondWrestling, Drew Cordeiro!
New episode out now with rap producer @soonitsthefuture! Find his remix albums here ➡️ https://www.soonitsthefuture.com/
Today's episode features Richmond, Virginia rapper @ChandlerMatkins!!! Whose songs have gotten 100s of millions of listens.
New episode out now with @backwoodbratt !!! #buckedup #backwoodbrat #wizkhalifa @wizkhalifa @snoopdogg #snoopdogg
I got to interview the director of one of my favorite horror movies “The Sadness” @robjabbaz !!! Make Sure to check out his podcast @PublicFiguresPodcast & Buy His stuff at https://robjabbaz.bigcartel.com/. #thesadness #robjabbaz #horror #podcast
oday's episode features @KnowledgethePirate most known for his work with @RocMarcianoOfficial!
New episode out with Massachusetts own @ogmrickyvevo2125!
New episode out now with Two-9's own Jace !!!
Today I talked to one of my new favorite artists @N8NOFACE !!!
@AdamnKilla talks @kanyewest wanting to sign him, being in a group at 14 w/ @lucki8491, working with @LILUZIVERT & more !!! Follow me on instagram @Sambuckedup
New episode out now with @newyorkglom!
Hit like and subscribe & check out their new album “Materia Prima 2”!
Has there been a more prolific NIL “bag getter” within functional CPG categories than college basketball players Haley and Hanna Cavinder? When college athletes began having the opportunity to receive financial compensation for their Name, Image and Likeness three years ago, the Cavinder twins secured a deal with Six Star Pro Nutrition on the first day. Then, they started working with the sports nutrition brand Bucked Up on an exclusive energy drink. And now…it was just announced Haley and Hanna Cavinder joined the canned protein beverage brand Slate as investors and brand ambassadors. According to NIL tracking sites, the Cavinder twins were projected to earn $1.7 million over the last year, which would rank them the seventh-biggest earners in college athletes. Love it or hate it…the advent of NIL has undeniably reshaped the landscape of college sports. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
Today's episode features Massachusetts rapper JWU! He has an EP coming with Dj Lucas.
Today's episode features one of the most prolific rappers out Blu (@naturesoundsmusic)!!! His new project fully produced by Evidence is coming soon.
Today's episode features Maine's best rapper !!!
New episode out with one of the dopest rappers around @GrafhTV! You've heard his work with Method Man, Royce Da 5'9, Joyner Lucas & more!
New episode out now with the First Lady of @GriseldaRecords & poet, @keishaPlum & her brother & rapper, @mreskayhome! They just got off a national tour together.
This episode features one of the best rappers from Massachusetts, @tokenhiphop!!!
Join Joe Morton on "Bucked Up Insights," a dynamic podcast dedicated to exploring the cutting edge of health and wellness. In this special episode, Joe sits down with Ryan Gardner, co-founder and CEO of Bucked Up, to uncover the entrepreneurial journey behind one of the fastest-growing supplement brands. Discover the science and strategy behind their innovative products, from pre-workouts to energy drinks, and how they help athletes and fitness enthusiasts reach new heights. Tune in for inspiring stories, expert advice, and the latest trends in sports nutrition. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Ryan Gardner, CEO of Bucked Up shares the company's journey from launching an affiliate network called Big Payout to developing a full line of supplements and energy drinks. Ryan discusses the strategic moves that propelled Bucked Up to success, including acquiring key domain names, creating a strong ambassador program, and navigating retail challenges. He also recounts pivotal moments like the unexpected surge in deer antler spray sales due to media coverage and the decision to recall and improve their energy drink product. The episode highlights his analytical approach, the importance of brand awareness, and future plans involving high-profile partnerships to boost Bucked Up's market presence.
Overtime With William Patteson HR 2 4.9.24: "Bucked Up" by Fanrun Radio
Summary Ryan Gardner, co-founder and CEO of Bucked Up, shares his entrepreneurial journey and the growth of the Bucked Up brand. He discusses the early days of the company, starting with the success of L-Arginine Plus and Deer Antler Spray. Ryan emphasizes the importance of innovation and quality in the sports nutrition industry. He also highlights the expansion of Bucked Up to Walmart and the introduction of the Babe by Bucked Up line. Ryan shares his experiences as a husband and father, offering advice on relationships and health and wellness. Takeaways Innovation and strategic excellence are key to success in the sports nutrition industry. Consistency and communication are essential in relationships. Therapy can be beneficial for personal growth and improving relationships. Don't mix carbs and fats in your diet for optimal health. Bucked Up's pre-workout supplements are highly recommended for enhancing workouts. The Babe by Bucked Up line offers products tailored to women's fitness needs. Chapters 00:00 Introduction to Ryan Gardner and Bucked Up 02:01 Ryan's Background and Early Competitive Spirit 03:48 The Start of Bucked Up and the Affiliate Network 08:02 The Success of L-Arginine Plus and Deer Antler Spray 11:07 Expanding the Bucked Up Product Line 14:05 The Importance of Pre-Workout Supplements 17:27 Bucked Up's Expansion to Walmart 19:12 Introducing the Babe by Bucked Up Line 22:20 The Origins of the Young Dad Podcast 26:03 Lessons Learned in Fatherhood 28:26 Relationship Advice 29:45 Health and Wellness Advice 34:31 Ryan's Favorite Bucked Up Product --- Send in a voice message: https://podcasters.spotify.com/pod/show/youngdadpod0/message Support this podcast: https://podcasters.spotify.com/pod/show/youngdadpod0/support
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