PricePlow

On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael's journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America's most iconic supplement retailer represents one of the most authentic leadership stories we've encountered. The GNC CEO Who Takes Creatine and Understands GLP-1 This episode, part of our ongoing four-part podcast series that began with Episode #169 featuring Jack Sehgal and Ben Benedict of Nutralabz, showcases how Michael's consumer-first philosophy and science-driven approach are transforming GNC's relationship with both franchisees and customers. From his early days buying “suspect” creatine when people thought it might be “steroids” to his current mission of refocusing GNC on consumer needs, Michael's story demonstrates the power of authentic leadership rooted in genuine industry passion. The conversation explores GNC's unique franchise-corporate hybrid model, the strategic positioning around GLP-1 medications, and Michael's vision for making GNC the trusted destination for personalized supplement guidance. His insights into ingredient trends, consumer education, and the critical importance of knowledgeable staff reveal why GNC remains essential in an increasingly crowded marketplace. https://blog.priceplow.com/podcast/gnc-ceo-michael-costello-170 Video: GNC CEO Michael Costello Shares His Consumer-First Vision https://www.youtube.com/watch?v=rU1j_OaTGJ4 Detailed Show Notes: Michael Costello's Mission to Refocus GNC (0:00) – Introduction: Meeting GNC's CEO at Global Conference (1:00) – GNC's Unique Franchise-Corporate Hybrid Model (4:15) – Personal Journey: From Volleyball Courts to Corporate Leadership (8:00) – Professional Evolution: From Clorox to GNC (10:15) – The GNC Turnaround Strategy: Refocusing on Consumers (12:00) – The Power of Personalized Guidance vs. Big Box Retail (13:45) – Strategic Positioning Around GLP-1 Medications (16:45) – Ingredient Trends and Science-Based Decision Making (18:15) – Daily Routine and Leadership Philosophy (19:45) – Healing the Corporate-Franchise Relationship (21:30) – The Global Convention Philosophy (22:00) – Future Vision and Call to Action: Give GNC Another Chance Where to Follow Michael Costello and GNC Michael Costello: LinkedIn GNC: Website Related Episodes: Jack Sehgal & Ben Benedict – Nutralabz Story – Episode #169 Jose Antonio – ISSN & Creatine History – Episode #137 Thank you to Michael for sharing his remarkable journey and vision for GNC's future. His combination of personal supplement ex... Read more on the PricePlow Blog

In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily driver” philosophy that have rapidly transformed these concepts into successful retail brands. Jack, CEO of Nutralabz and the manufacturing powerhouse behind both brands, shares his evolution from behind-the-scenes manufacturer to brand storyteller, while Ben Benedict brings his extensive GNC franchise background and sales expertise as the newly appointed Chief Revenue Officer. Together, they've created what they call a “brand house” – a strategic approach to developing multiple brands that serve different consumer needs without competing against each other. The discussion dives deep into the revolutionary “daily driver” concept that sparked Basic Supplements, the premium lifestyle positioning of GR8, and the unique eight-ingredient formula constraint that has become central to their product development philosophy. From the authentic friendship forged over a Ruth's Chris dinner to the community-over-competition mentality that's reshaping industry relationships, this episode offers rare insights into modern supplement brand building and the power of strategic partnerships. https://blog.priceplow.com/podcast/jack-sehgal-ben-benedict-nutralabz-gr8-gnc-169 Video: Jack Sehgal & Ben Benedict Share the Nutralabz Story https://www.youtube.com/watch?v=K1gmJdhIJsQ Detailed Show Notes: Building the Nutralabz Brand House (0:00) – Introductions: From Buffalo to GNC Global Conference (0:45) – Ben Benedict's Journey: From Sneaker Sales to Supplement Industry Leadership (4:10) – The Jack and Ben Partnership: Two Years from Concept to Reality (5:50) – Jack's Evolution: From Behind-the-Scenes to Brand Storyteller (8:30) – The Daily Driver Revolution: Addressing Market Overcomplexity (10:30) – Basic Supplements Philosophy: Transparency and Simplicity (14:00) – GR8 Lifestyle: Premium Performance for Modern Lifestyles (18:30) – The Eight-Ingredient Constraint: Innovation Through Limitation (22:30) – Community Over Competition: Reshaping Industry Relationships (25:00) – Manufacturing Excellence and Brand Differentiation (29:30) – Real-World Retail Success: Consumer and Retailer Feedback (34:00) – PricePlow's Product Development Partnership (38:00) – International Success and Growth Strategy (40:30) – The Brand House Vision: Future Expansion Plans (43:30) – Lessons Learned and Strategic Focus (47:00) – Industry Evolution and Future Outlook Where to Follow and Learn More Jack Sehgal: LinkedIn Ben Benedict: LinkedIn Basic Supplements: Learn about… Read more on the PricePlow Blog

In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ's decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike. TJ shares his evolution from someone who “didn't really care” about supplementation early in his career to becoming deeply knowledgeable about nutrition and ingredient quality. His frustrations with taking products he wouldn't personally use, despite being sponsored by major brands, ultimately drove him to create Wild Society with a focus on natural flavoring, natural sweeteners, and third-party testing through Informed Sport certification. The discussion reveals a fighter's mentality applied to business, emphasizing transparency, quality over margins, and building products that can “outlive” their founder. Subscribe to the PricePlow Podcast for more conversations with industry innovators who are reshaping the supplement landscape through science, quality, and authentic purpose! https://blog.priceplow.com/podcast/podcast/podcast/tj-dillashaw-168 Video: TJ Dillashaw Discusses Wild Society and Fighter-to-Founder Journey https://www.youtube.com/watch?v=Sc7jThXfLZI Detailed Show Notes: From UFC Champion to Supplement Innovator (0:00) – Introduction: Welcome TJ Dillashaw (3:00) – The Garage Education: Learning Beyond the Classroom (6:00) – From Sponsored Athlete to Brand Creator (8:00) – Informed Sport Certification: Doing It Right from Day One (11:00) – Product Development: Creating What He Wished He Had (14:00) – The Clear Whey Revolution (16:00) – The Business Partnership Evolution (19:00) – Natural Market Strategy: Building for Sprouts and Beyond (22:00) – Demographic Understanding and Market Expansion (25:00) – The Self-Worth Journey and Entrepreneurial Purpose (28:00) – The Longevity Protein: Innovation with Heart (30:00) – Family Legacy and Personal Stories (32:00) – Wrestling Origins, Athletic Foundation, and Mental Toughness (34:00) – Flow State and Peak Performance (37:00) – Training Evolution and Current Routine (38:00) – Manufacturing Transparency with Actus Nutrition (40:00) – Women's Health and Supplement Science (43:30) – Recovery Protocols and Infrastructure (47:00) – Energy Drinks and Market Positioning (50:00) – Caveman Eats: The Unexpected Hero Product and Supply Chain Challenges (53:00) – Future Vision and Brand Building Where to Follow and Learn More Wild Society Nutrition: wildsocietynutrition.com Wild Society Nutrition on PricePlow Instagram: @wildsocietynutrition TJ Dillashaw: @tjdillashaw Retail Locations: Sprouts Farmers Market, Vitamin Shoppe,... Read more on the PricePlow Blog

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ„¢ ingredient. This fascinating conversation traces Laura's journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk. From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about people purchasing breast milk from strangers on the internet. This revelation led her to recognize that bodybuilders, athletes, cancer patients, and parents were all seeking the same thing: access to the bioactive proteins found exclusively in human milk. Rather than accepting this dangerous black market solution, Laura set out to replicate these components using precision fermentation technology. Six years later, Helaina has launched efferaâ„¢, the world's first commercially available human-identical lactoferrin ingredient produced through yeast fermentation. Unlike bovine lactoferrin extracted from cow's milk, efferaâ„¢ is recognized by the human body as “self,” demonstrating superior bioavailability, reduced immunogenicity, and enhanced efficacy across multiple health applications from women's health to athletic performance. The discussion reveals compelling clinical data showing that participants taking bovine lactoferrin developed antibodies against the protein, while those taking efferaâ„¢ showed no immune response – a critical finding that validates the “human proteins for humans” hypothesis. Mike also shares his personal experience using lactoferrin to help manage dangerously high ferritin levels, providing real-world context for the ingredient's iron-regulating capabilities. Subscribe to the PricePlow Podcast for more conversations with pioneering entrepreneurs and scientists who are reshaping the supplement industry! https://blog.priceplow.com/podcast/podcast/laura-katz-effera-lactoferrin-167 Video: Laura Katz Explains Human-Identical Lactoferrin Technology https://www.youtube.com/watch?v=S7hEQcAeRFg Detailed Show Notes: The Science and Business of Human Bioactive Proteins (0:00) – Introduction: Meeting the Founder Who's Replicating Human Milk (3:00) – The Black Market Discovery That Started Everything (5:45) – Building a Biotech Company in 2019/2020 Through Cold Emails (8:45) – Why Existing Lactoferrin Wasn't Good Enough (12:00) – What about Colostrum? The First Milk's Unique Properties (14:45) – Lactoferrin Deep Dive: The Iron-Binding Miracle Molecule (17:45) – The Declining Lactoferrin Phenomenon and Supplementation Benefits (21:00) – efferaâ„¢: Creating Human-Identical Lactoferrin Through Precision Fermentation (23:45) – Clinical Proof: Why Human Beats Bovine (27:00) – The Iron Regulation Mechanism: More Than Just Binding (29:45) – Women's Health Applications: Pregnancy and Menopause Opportunities (33:00) &nd... Read more on the PricePlow Blog

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient. Ed Dosz & NutriScience's MalTor: Revolutionizing Recovery Through Mitochondrial Support The discussion explores MalTor's development journey from initial concept to clinical validation, highlighting how this uniquely-complexed ingredient improves upon the individual benefits of taurine and L-malic acid. Ed explains the rigorous research process behind MalTor, including preclinical nematode studies and human clinical research conducted by Dr. Jose Antonio showing significant benefits for muscle recovery and pain threshold management after intense exercise. Beyond recovery applications, the conversation ventures into MalTor's potential for healthy aging, sports nutrition formulations, and synergistic combinations with other ingredients like citrulline. The episode also features an enlightening tangent into Ed's background as the “Broccoli Guy,” where he shares fascinating insights about sulforaphane and optimal cooking methods to preserve broccoli's bioactive compounds. Subscribe to the PricePlow Podcast for more conversations with industry insiders on breakthrough ingredients and the science behind effective supplementation! https://blog.priceplow.com/podcast/podcast/nutriscience-maltor-ed-dosz-166 Video: Ed Dosz Explains NutriScience's MalTor – Taurine & Malic Acid Complexed https://www.youtube.com/watch?v=jC7JzhKaEgA Detailed Show Notes: The Science Behind MalTor with Ed Dosz (0:00) – Introduction and Ed's Scientific Background (4:15) – NutriScience Innovations: Company Overview and Philosophy (11:45) – The Development of MalTor: From Concept to Finished Ingredient (19:00) – The Scientific Rationale Behind MalTor (24:30) – Research Methods: From Nematodes to Human Studies (33:40) – Human Clinical Research on MalTor (38:00) – Recovery Applications and Mechanisms (42:00) – Formulation Applications and Synergies (44:15) – Additional Product Formats and Applications (48:45) – Healthy Aging Applications for MalTor (53:00) – Additional Ingredient Combinations for Healthy Aging (55:00) – The “Broccoli Guy”: Ed's Research on Sulforaphane (1:04:00) – Closing Thoughts and Contact Information Where to Find Ed Dosz and Learn More About MalTor NutriScience Innovations: NutriScienceUSA.com (track news on PricePlow.com/nutriscience NutriScience on LinkedIn: LinkedIn.com/company/nutriscience-innovations-llc/ Ed Dosz on LinkedIn: LinkedIn.com/in/edward-dosz/ MalTor Breakdown Article:… Read more on the PricePlow Blog

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company's impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive's journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries. From Marigold Fields to Dopamine Boosters: Inside OmniActive's Botanical Empire Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and his experiences visiting OmniActive's extensive agricultural operations in India, where they partner with over 10,000 local farmers. The discussion explores the company's vertically integrated approach – from their 14-acre seed research facility near Bangalore where they develop hybridized botanical seeds, to their sustainable manufacturing plants powered by steam energy. An Introduction to enXtra (Alpinia Galanga Extract) The conversation dives deep into signature ingredients like enXtra (alpinia galanga extract), examining its mechanism of action through dopamine pathways and real-world application as a caffeine companion or alternative for sustained focus without sleep disruption. Beyond their flagship ingredients Lutemax and enXtra, Mike, Ben, and Cody discuss OmniActive's evolution from solid dose formats into powders and beverages, addressing flavor challenges with botanical extracts and exploring innovative delivery systems like freeze-dried fruit applications. The episode also reveals upcoming innovations in women's health ingredients and new clinical research set to be unveiled at Supply Side West. For anyone interested in botanical ingredients, sustainable manufacturing, or the science behind cognitive enhancers, this episode offers a fascinating glimpse into one of the industry's most innovative ingredient suppliers. https://blog.priceplow.com/podcast/omniactive-botanical-innovations-165 Video: Learn about OmniActive Health with Cody Flynn https://www.youtube.com/watch?v=eTKSF2QQNnE Detailed Show Notes: OmniActive's Botanical Innovations (0:00) – Introductions (2:15) – OmniActive's Transition from Solid Dose to Sports Nutrition (4:15) – Application Science: The Challenge of Botanical Flavoring (7:40) – Agricultural Roots: OmniActive's Farming Heritage (10:35) – Seed Research and Botanical Standardization (14:25) – Vertical Integration: From Farm to Finished Ingredient (16:45) – Sustainable Manufacturing: The Steam-Powered Plant (18:30) – enXtra: Mechanism and Benefits (22:15) – Sleep-Friendly Focus: enXtra's Versatility (25:00) – Portfolio Expansion: The Innovate Acquisition (26:30) – Sleeproot: Concentrated Valerian for Recovery (30:00) – Clinical Validation: Sleep Research (31:00) – Personal Background: Wrestling and Fitness (33:15) – From Athlete to Model: Dymatize Connection (34:15) – Personal Supplement Regimen: enXtra Usage (36:10) – Caffeine and enXtra Timing Strategies (41:10) – Future Innovations: Women's Health and Supply Side West (44:00) – Novel D... Read more on the PricePlow Blog

For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the supplement industry today, with particular focus on the regulatory uncertainty created by changing tariff policies, FDA oversight challenges, and the evolving landscape of GLP-1 related products and claims. The panel unpacks the complex implications of recent tariff changes on supplement ingredients from China, the ongoing evolution of FDA enforcement priorities under changing leadership, and the controversial marketing practices surrounding GLP-1 mimetics in the supplement space. Throughout the conversation, they highlight a critical need for industry unity, more nuanced discourse on regulatory matters, and a stronger focus on quality products that genuinely benefit consumers rather than minimal-effort “functional” products with questionable claims. Make sure to subscribe to the PricePlow Podcast and stay up to date with the latest supplement industry news, regulatory developments, and emerging trends that impact both businesses and consumers. https://blog.priceplow.com/podcast/supplyside-connect-new-jersey-2025-164 Video: Industry Trends & Regulatory Challenges at SupplySide Connect NJ 2025 https://www.youtube.com/watch?v=aMs-I_oH2JQ Detailed Show Notes: PricePlow Podcast with SupplySide Editorial Team (00:00) – Introductions and Welcome to New Jersey (02:00) – Tariffs: The Hot Topic Dominating Industry Conversations (05:00) – Supply Chain Shifts: Looking Beyond China (10:00) – FDA Oversight and Political Uncertainty (15:00) – The MAHA Movement and Political Divisiveness in Health Policy (20:00) – Mandatory Product Listing Debate (25:00) – GLP-1 Claims and Marketing Ethics (29:30) – Weight Loss Drug Support Products (34:30) – Peptides and Regulatory Gray Areas (39:30) – Media Coverage and Industry Reporting Priorities (44:30) – Functional Foods and Beverages: Beyond the Politics (49:30) – Economic Outlook and Consumer Spending (54:30) – Industry Unity and Positive Messaging Thank you to Cassie Smith and Josh Long for joining us on this episode of the PricePlow Podcast, and thanks to SupplySide Connect for hosting! Subscribe to the PricePlow Podcast on your favorite platform, and don't forget to leave us a review!

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie's year and a half hiatus from the PricePlow Podcast. They're joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications. Katie Emerson is Back, and Doing Serious Research at Kyowa Hakko Katie, now Senior Manager of Scientific Affairs at Kyowa Hakko, shares her enthusiasm for leading multiple new research initiatives, including three upcoming Cognizin studies and renewed research on Setria Glutathione. The conversation explores how Kyowa bridges academic rigor with practical industry applications, uncovering quality structure-function claims based on existing research while developing new studies to expand their ingredients' potential applications in sports nutrition and cognitive health. Subscribe to the PricePlow Podcast for more conversations with industry thought leaders on the science behind effective supplementation! https://blog.priceplow.com/podcast/kyowa-hakko-2025-research-updates Video: Mike and Ben Interview Tony and Katie at Expo West 2025 https://www.youtube.com/watch?v=N5QmZWwotqc Detailed Show Notes: New Research Underway at Kyowa Hakko It's good to be back! (0:00) – Introductions: Reconnecting with Katie Emerson at Expo West 2025 (3:00) – Katie as the Bridge Between Academia and Industry (4:15) – Expanded Structure-Function Claims for Cognizin (7:15) – Deep Dive on Aldehydes and Oxidative Stress (8:30) – From “Supports” to “Improves”: Strengthening Claims (10:15) – New Research Areas: Mood, Motor Function, and Sports Performance (11:30) – Setria Glutathione and Cognizin Connection (12:30) – Kyowa Hakko's Approach to Ingredient Synergy (14:00) – Review of Setria Research Studies (16:30) – Extracting Value from Imperfect Studies (18:30) – Setria for Sport: Rebranding and Positioning (20:30) – Labeling and Positioning Setria for Sport (22:15) – Solution-Based Approach to Customer Needs (23:15) – Flow-Mediated Dilation and Claims Development (24:45) – Navigating Regulatory Language for Pump Claims (26:00) – Oral Glutathione Bioavailability (29:15) – Closing Remarks and Acknowledgments Where to Follow and Learn More Kyowa Hakko USA: PricePlow.com/kyowa-hakko and kyowa-usa.com Katie Emerson: LinkedIn Tony Miano: LinkedIn Cognizin Citicoline: blog.priceplow.com/supplement-ingredients/cognizin Setria Glutathione: See GHOST Vitamin C + Setria Glutathione... Read more on the PricePlow Blog

In this episode of the PricePlow Podcast, we're joined by Andy Holmes, Business Development Manager for LGC Science's Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes and everyday consumers alike. 1 in 10 Non-Certified Supplements May Have Banned Substances?! Time to Get Informed… Andy explains the rigorous testing standards and quality control measures that make Informed Sport, Informed Choice, and Informed Protein the global leaders in supplement certification. From testing every batch for over 280 banned substances at parts-per-billion levels to auditing manufacturing facilities for cross-contamination risks, Informed's programs provide critical quality assurance in an industry where approximately 1 in 10 non-certified supplements may contain prohibited substances. Throughout the discussion, we learn how these certifications not only protect athletes from inadvertent doping but also provide brands with meaningful market differentiation and consumer trust. Beyond the science of supplement testing, Andy shares his unique background as a former competitive judo athlete who trained at the Olympic Training Center, his experience working with military special forces, and even his life operating a family cattle ranch. This wide-ranging conversation offers valuable insights for supplement brands, athletes, and any consumer concerned about supplement quality and safety. Make sure to subscribe to the PricePlow Podcast and stay up to date with the latest in supplement industry news, science, and certification standards. https://blog.priceplow.com/podcast/informed-supplement-testing-162 Video: Andy Holmes Explains LGC's Informed Programs https://www.youtube.com/watch?v=oyCGrTCOKzk Detailed Show Notes: The Informed Testing Programs with Andy Holmes (0:00) – Introductions (3:00) – How Informed Certification Works (6:00) – Testing Protocols and Standards (8:30) – Protein Testing and Label Claim Verification (15:00) – Global Reach and Testing Volume (19:00) – Andy's Athletic Background (24:00) – LGC's History and Corporate Structure (29:00) – Contamination Risks and Prevention (35:00) – Notable Brand Partners (39:00) – Military Applications and Special Forces (44:00) – Consumer Education and Market Trends (47:00) – Real-World Contamination Stories (52:00) – Testing Process and Chain of Custody (54:00) – Economic Benefits of Certification (56:00) – Andy's Recovery Supplements for Athletes (58:00) – Jiu-Jitsu Training and Injuries (1:00:00) – Education and Closing Thoughts Thank you very much to Sensapure Flavors for allowing us to host this podcast in your booth, and thanks to Andy and the entire Informed and LGC teams for partnering with us – this was a fun and wildly informative episode! Sign up for our Informed news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — reviews on iTunes and Spotify are greatly appreciated!

In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered by beta-lactoglobulin (BLG), demonstrating how this powerful protein fraction is revolutionizing the RTD landscape through superior taste, texture, and functionality. Building upon our previous discussions about Arla's protein innovations in Episode #108 and Episode #145, this conversation focuses on the practical applications of BLG in beverages, from clear protein waters to carbonated drinks and medical nutrition solutions. Sebastian explains the critical role of protein chemistry and pH control in formulation, while sharing insights from his extensive experience in Arla's application center. Through live taste-testing, we experience firsthand how BLG enables unprecedented protein concentrations while maintaining exceptional clarity and mouthfeel – including an impressive 21-gram protein shot that delivers over 3 grams of leucine in just 3 fluid ounces. We also come up with an idea for an energy drink that includes 10 grams of protein! The sampling session reveals remarkable versatility across various applications – from sparkling protein sodas to nutrition-packed medical beverages – each demonstrating why BLG represents the next generation of protein innovation. For brands looking to differentiate in the crowded RTD market, these formulations showcase how Arla Foods Ingredients continues pushing boundaries in protein beverage development, offering solutions that combine excellent taste with meaningful nutritional benefits for diverse consumer needs. https://blog.priceplow.com/podcast/rtd-protein-innovation-arla-foods-ingredients-161 Video: Protein RTD Science and Innovation with Sebastian Poulsen https://www.youtube.com/watch?v=Qg4ZjmSV3YY Detailed Show Notes: The Arla Foods Ingredients RTD Tasting (0:00) – Introducing Sebastian Poulsen & Arla Foods Ingredients (2:45) – The Chemistry Behind Clear Proteins (9:00) – High Acid vs. Low Acid Applications (13:15) – The Many Applications of BLG (17:00) – Real-World Testing: The First Taste Test (21:45) – Exploring Protein Chemistry and Stability (25:00) – Special Applications: Medical Nutrition & Hydration (31:00) – Innovation in Carbonated Protein Beverages?! (37:15) – Medical Nutrition Applications & Fat Integration (42:00) – Equipment and Processing Capabilities (46:30) – Coffee Applications and pH Challenges (49:00) – Brand Opportunities and Market Potential (53:00) – Accessibility and Manufacturing Considerations (53:29) – Future Innovation Possibilities with Ketones? (54:55) – Final Insights and Market Opportunities Thank you to Preston and Sebastian for joining us, and thanks to Sebastian for bottling all of these tasty drinks! Sign up for our Arla Foods Ingredients news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — we appreciate reviews on iTunes and Spotify!

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market. After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic's trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America's premier supplement manufacturers, while Chuck provides valuable insights into the unique challenges and opportunities of the Chinese supplement market. Manufacturing Excellence Meets International Markets: Inside Nutrablend Foods The conversation explores how Nutrablend Foods transformed their business by focusing on fewer, higher-quality partnerships, the importance of maintaining consistent supply chains, and the intricate details of large-scale powder manufacturing. Additionally, Chuck shares fascinating perspectives on the differences between Western and Chinese supplement markets, offering valuable insights for brands looking to expand internationally. This episode provides a rare glimpse into the world of supplement manufacturing and international market dynamics, offering valuable insights for industry professionals and supplement enthusiasts alike. Let's dive in! Video: From Buffalo to China and Everywhere In Between https://www.youtube.com/watch?v=RbYZ6vnMfSo Detailed Show Notes: Jack and Chuck Talk Nutrablend Foods and China (0:00) – Introductions (03:45) – Nutrablend's manufacturing process and differentiation (06:15) – Challenges and adaptations in the manufacturing industry (08:30) – Nutrablend's strengths and specialization (09:15) – What's Up in China? Chuck's background and market insights (19:30) – International market strategy and compliance (24:00) – Quality control and consistency in manufacturing (29:00) – Efficiency and scalability in manufacturing (32:15) – Collaboration and customer success (42:45) – Future plans and market opportunities Thank you to Jack for hosting us in Buffalo, NY and to Chuck for delivering your wisdom and expertise. Sign up for Basic Supplements news alerts below and subscribe to the PricePlow Podcast — please leave us a great review!

In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ. Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly upgraded version, revealing the thought process and customer feedback that influenced each enhancement. Beta-Testing EuphoriQ V2: How Does the Small Yohimbe Dose Hit? Throughout the episode, the team explores how V2 preserves what made EuphoriQ popular while improving on pump, endurance, and mental clarity with adjusted doses of ingredients like L-citrulline, nitrates, and tyrosine. Dan highlights MuscleTech's approach to incorporating feedback and adapting the formula to align with evolving customer expectations, while maintaining the brand's commitment to effective, scientifically-backed products. In addition to product formulation, the discussion covers EuphoriQ V2's distribution strategy, flavor development, and MuscleTech's plans for broader accessibility. Tune in for an engaging conversation on the craft of refining a premium pre-workout, along with exclusive insights into MuscleTech's vision for the future of performance supplements. https://blog.priceplow.com/podcast/muscletech-euphoriq-v2-beta-test Video: The PricePlow Discord Beta-Tests EuphoriQ V2 https://www.youtube.com/watch?v=1n9xdRdlP_E Detailed Show Notes: Beta-Testing MuscleTech EuphoriQ V2 (00:00) – Introduction to EuphoriQ V2 (00:45) – The Evolution from V1 to V2 (06:15) – User Experiences and Feedback (10:45) – Focus and Performance Insights (18:00) – Comparative Analysis with Other Pre-Workouts (22:00) – Flavor Innovations and Preferences (26:00) – Exploring Unique Flavors: Watermelon and Yuzu Lemonade (30:15) – The Future of V2: Retail Strategies and Availability (33:30) – Enhancing Focus: The Role of Tyrosine and Paraxanthine (36:15) – Expectations vs. Reality: Feedback on V2 Samples (40:45) – Potential for New Nootropic Products (42:15) – The Science Behind Beta-Alanine and User Experiences You can read our main EuphoriQ V2 article, and find deals on PricePlow in the widgets below. As always, subscribe to the PricePlow Podcast on your platform of choice, and leave us a 9000-star review!

On Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and performance. VNella: Optimizing Human Performance Through the Microbiome Dive into the science behind VNella, a first-of-its-kind probiotic that metabolizes lactic acid to fuel mitochondria, enhance recovery, and improve overall energy levels. Jonathan shares the groundbreaking journey of FitBiomics, from analyzing the microbiomes of ultra-endurance athletes to developing consumer products that benefit everyone from Olympians to everyday fitness enthusiasts. The trio also explore the role of athletes in product development, the broader applications of microbiome research, and FitBiomics' ambitious vision to transform health and wellness through proprietary probiotics. This is a podcast packed with science, innovation, and practical takeaways for optimizing performance and well-being. Let's dive in! https://blog.priceplow.com/podcast/jonathan-scheiman-fitbiomics-158 Video: Decoding Elite Athletes' Microbiomes and Making VNella at Fitbiomics https://www.youtube.com/watch?v=I2XWUZnpQP8 Detailed Show Notes with Jonathan Scheiman (00:00) – Introduction, Jonathan's Background, and the Origins of Fitbiomics (06:00) – Development of FitBiomics Products (09:30) – The Science of VNella and Lactic Acid Metabolism (11:15) – Explanation of Gut Microbiome's Role in Health and Performance (21:30) – Clinical Studies and Validation of VNella (30:30) – Practical Applications for VNella (45:15) – Athletes and Their Role in Product Development (50:45) – Big Picture and Future of FitBiomics (56:15) – Closing Thoughts and Call to Action Where to Follow Jonathan and Fitbiomics Jonathan Scheiman on LinkedIn @Fitbiomics on Instagram Fitbiomics News on PricePlow Thank you to Jonathan for coming on and educating us! Stay up to date with Fitbiomics' latest news by signing up for PricePlow's alerts below, and don't forget to subscribe to the PricePlow Podcast and leave us a great review!

In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company's groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry. The conversation covers not only the recent launch of C4 Whey protein featuring real Reese's and C4 Original pre-workout with Bubble Yum flavor, but also dives deep into Kyle's strategic vision for the brand, the evolution of C4's demographics, and how the company is positioning itself in the ever-growing energy drink market. This podcast was recorded shortly after Team PricePlow's visit to Nutrabolt HQ in Austin, Texas, making for some timely discussion of upcoming innovations. Subscribe to the PricePlow Podcast on your favorite platform and watch on YouTube to stay updated on the supplement industry's biggest moves! https://blog.priceplow.com/podcast/kyle-thomas-nutrabolt-c4-hershey-157 Video: C4's Kyle Thomas Talks Hershey Partnership & Brand Strategy https://www.youtube.com/watch?v=0yzsJca0cNA Detailed Show Notes with Kyle Thomas (0:00) – Introductions & Kyle's Background: A Wild Ride to Nutrabolt (4:00) – The Evolution of Sports Nutrition on Coca-Cola's Radar (9:00) – The Hershey Partnership (16:30) – Brand Strategy & Demographics (27:00) – Product Development & Testing (35:00) – Master Branding Strategy (42:00) – Keurig Dr Pepper Partnership Where to Follow Kyle, Nutrabolt, and C4 Kyle Thomas on LinkedIn @C4Energy on Instagram @Cellucor on Instagram Cellucor News on PricePlow Thank you to Kyle Thomas and the entire Nutrabolt team for hosting us at their headquarters and sharing insights into their exciting partnership with The Hershey Company. We're looking forward to trying more innovative collaborations in the future! Stay up to date with Cellucor/C4's latest releases by signing up for PricePlow's news alerts, and don't forget to subscribe to the PricePlow Podcast and leave us a great review!

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products. In today's fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility (Nutrablend Foods) we dive into this concept with Marc and Laura. This is a brand born out of a desire to return to the fundamentals of nutrition. With a combined experience of over two decades in the industry, they recognized a gap in the market for high-quality, essential supplements that don't break the bank. Their mission is clear: provide “affordable excellence” by focusing on core ingredients that deliver results without unnecessary complexity. Throughout the episode, we explore how Basic Supplements is redefining consumer expectations by prioritizing transparency, simplicity, and education. From partnering with top-tier ingredient suppliers like Glanbia Nutritionals to crafting straightforward product labels, Marc and Laura emphasize the importance of building trust with both retailers and consumers. They also discuss their innovative flavor offerings and commitment to making supplementation accessible to everyone. Whether you're a seasoned industry insider or new to the world of supplements, this conversation offers valuable insights into the evolving landscape of sports nutrition. Join us as we uncover how Basic Supplements is challenging industry norms and making a case for getting back to basics. You can watch on YouTube below or any podcast feed of your choice. https://blog.priceplow.com/podcast/basic-supplements-156 Video: Learn about the Vitamin A Toxicity Epidemic with Dr. Garrett Smith https://www.youtube.com/watch?v=HwvMw2Rh3Hs Detailed Show Notes: Introducing Basic Supplements (0:00) – Introduction to Marc Curcio and Laura Valley (10:30) – Shift towards simplicity (14:00) – Partnership with Glanbia Nutritionals (25:00) – Initial Basic Supps launches (32:30) – Distribution strategy (42:00) – Building a strong foundation through SAMPLING (54:45) – Transparent label design (1:00:00) – Bottle art (1:03:45) – Building brand awareness (1:11:30) – Focus on ambassadors (1:17:15) – The future Where to Follow Basic Supps Basic Supplements on PricePlow @GetBasicSupps on Instagram Marc Curcio on LinkedIn Thank you to Laura and Marc for inviting us to New York, and a major thank you to Nutrablend Foods for hosting us and showing us an incredible tour!

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they're the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined us just before the exclusive AN Performance launch at The Vitamin Shoppe. This is a follow-up to the previous Kyowa discussion at SupplySide West 2023, #118: Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023. The conversation highlights the shift in consumer preferences towards products with research-backed benefits, citing the decline in alcohol sales and the trend of more conscious consumption decisions. The panelists emphasize the role of education and access to information in driving this change, with Darin sharing the impact of resources like Ben's content in educating the market. The discussion then explores the challenges and trends in beverage manufacturing, with Lou providing insights on the need for simplicity and consistency in formulations. The panel also delves into the strategies for market penetration, with Darin emphasizing the significance of distribution, influencer marketing, and providing acute sensations and benefits to consumers. Quality control and ingredient stability emerge as crucial factors, as the panelists underscore the importance of ensuring a consistent experience to build long-term consumer loyalty. https://blog.priceplow.com/podcast/kyowa-hakko-beverage-panel-ssw-2024 Video: Lou Ferrer and Darin Decker Dig Into Functional Beverages https://www.youtube.com/watch?v=3HY9F5H2lts (00:00) – Introduction and Collaboration (02:15) – Consumer Shift Towards Functional Ingredients (05:45) – Education and Access to Information (08:45) – Consumer Identification and Community (12:45) – Influencer Marketing and Consumer Awareness (16:00) – Challenges and Trends in Beverage Manufacturing (19:45) – Distribution Strategy and Market Penetration (25:00) – Quality Control and Consistency (31:00) – Closing Thoughts and Future Prospects Where to Follow Darin and Lou Lou Ferrer on LinkedIn Darin Decker on LinkedIn AN USA on PricePlow MacroCap Labs Website Thanks to Kyowa Hakko USA for hosting, and to Lou and Darin for joining us in our second annual get-together! You can listen to our conversation from 2023. Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes: SupplySide West is now SupplySide Global SupplySide East is now SupplySide Connect New Jersey Natural Products Insider is now SupplySide Supplement Journal SupplySide West is one of the biggest events for the industry each year, and the group discussion covers Informa's reinvention and rebranding. 2024's event was a massive success, and Sandy gives us the full scoop on what made this year even better than every year before. A key focus of the discussion centers around the educational content and industry trends covered at SupplySide. Sandy highlights topics like mushrooms, magnesium, and the blurring of lines between supplements, foods, and beverages as being prominent areas of interest. She emphasizes Informa's commitment to identifying emerging industry trends and helping brands navigate the evolving landscape. Mike and Ben praise the value of the educational sessions and the insights shared by industry veterans at the event — this is definitely our favorite tradeshow of the year. We also get to hear why SupplySide West 2024 was held on Halloween, which caused a lot of people with families to leave the show early. https://blog.priceplow.com/podcast/supplyside-global-informa-markets-sandy-almendarez-154 Video: Sandy Almendarez Explains SupplySide's Rebrand… and Halloween https://www.youtube.com/watch?v=WYVTe1KNVws (0:00) – Introductions (01:30) – SupplySide Rebrand (02:30) – Details of the Rebrand and Future Plans (8:15) – Focus on Supplements and Food and Beverage (10:45) – Education and Trends at SupplySide (16:45) – Halloween, Feedback, and Future Improvements (20:00) – Logistics and Community at SupplySide (26:15) – Relationship with Mandalay Bay and Future Plans Thanks for joining us on the podcast, Sandy! Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!

In Episode 153 of the PricePlow Podcast, we're joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts gene expression at the cellular level, offering fresh insights into how it supports cognitive function. Analyzing Cognizin Citicoline at the Genetic Level Danielle explains how recent studies using a sophisticated triculture model of brain cells revealed new mechanisms of action for citicoline. By examining gene expression and neuronal activity, researchers were able to uncover how Cognizin affects brain structure and function, from enhancing neuronal communication to promoting healthy cholesterol synthesis in the brain. These discoveries take the understanding of Cognizin's benefits to the next level, offering a deeper look at how this powerful nootropic works beyond just boosting focus and attention. Throughout the episode, Danielle also touches on the broader implications of this research, particularly in the areas of mitochondrial health and neuroprotection. With ongoing studies into its potential benefits for women's cognitive health, sleep quality, and mood regulation, Cognizin continues to lead the way in the nootropic industry. Whether you're a biohacker, a health enthusiast, or simply curious about the latest advancements in brain health, this episode is packed with exciting discoveries. https://blog.priceplow.com/podcast/danielle-citrolo-cognizin-genetic-research-153 Video: Daneille Citrolo of Kyowa Hakko Talks Cognizin Gene Research https://www.youtube.com/watch?v=g53Mb2PpEf8 (00:00) – Introduction to Danielle (02:15) – Exploring the New Study on Cognizin (07:15) – Understanding Metabolomics and Cognizin (12:15) – The Triculture Model Explained (18:00) – Gene Expression and Cognizin's Impact (23:45) – Future Research Directions and Applications (28:15) – Potential in Women's Health and Cognitive Function (36:30) – Conclusion and Future Studies Where to Find Danielle and Kyowa Hakko USA Sign up for PricePlow's Kyowa Hakko news alerts Danielle Citrolo on LinkedIn Kyowa Hakko USA on LinkedIn Thanks for joining us, Daneille! Please subscribe to the PricePlow Podcast on any platform and leave us reviews!

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB's cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he's implementing to drive demand for their premium ingredients in the U.S. market. The episode dives deep into NNB's latest innovations, including the highly anticipated ingredient, Dileucine (DL-185), which is poised to make a significant impact in the world of muscle protein synthesis. The conversation also covers the potential of dihydroberberine (GlucoVantage) as a powerful GLP-1 agonist, providing an accessible alternative to popular pharmaceuticals for blood sugar control and appetite suppression. Listeners will also get an inside look at NNB's product development process, including the science behind their hydration formula, ElectroPrime, and the fermentation-based innovation, SalidroPure, which offers a sustainable and potent alternative to traditional Rhodiola extract. The guys also talk about NNB's involvement in the big XPO NRG collaborative promotional energy drink made for SupplySide West. The episode then takes a pretty wild twist at the end, with Shawn explaining his psychedelic experiences and how he uses dietary supplements to replete his neurotransmitters. Packed with fascinating insights from two industry leaders, this episode is a must-listen for anyone interested in the cutting-edge science behind functional ingredients and the growing influence of the nutraceutical industry. https://blog.priceplow.com/podcast/shawn-wells-dustin-elliott-nnb-nutrition-152 Video: Shawn Wells and Dustin Elliott on NNB Nutrition's Growth and Future https://www.youtube.com/watch?v=2bRAYNXNFnk Detailed Show Notes: Shawn and Dustin Talk GLP-1, MPS, Collab Energy, and… Pyschadelic Supplement Stacks?! (0:00) – Introductions (7:30) – GLP-1 Trends (14:00) – GlucoVantage (Dihydroberberine) Branding (22:15) – ElectroPrime and Hydration (30:00) – Dustin's Trip to China (35:45) – SalidroPure: Pure Salidroside Replacing Rhodiola Crenulata (42:30) – The XPO NRG Energy Drink Collab at SupplySide West (49:45) – How MitoPrime Works (59:00) – XPO NRG Energy Drink Continued (1:07:45) – Alpha-GPC (1:10:45) – Grains of Paradise (1:15:30) – Halloween and Leaving SupplySide West early (1:19:45) – Shawn's Story with Psychedelics (1:28:15) – Post-Journey Repletion: Shawn's Supplement Ingredients (1:39:45) – Conclusion This episode was filmed at Nutramedia's headquarters in Houston, TX. Where to Find Dustin, Shawn, and NNB Nutrition Sign up for PricePlow's NNB Nutrition news alerts @NNBNutrition on Instagram Dustin Elliott on Link... Read more on the PricePlow Blog

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode delves into how Bill has strategically transformed Magnum, positioning it as a global player in the supplement industry while maintaining its commitment to high-quality, science-backed products. Bill starts by discussing the significant changes he made upon acquiring the company, including some key logistics improvements. As the conversation progresses, Bill dives into the science behind Magnum's product development, specifically their flagship Quattro protein and its standout digestibility. Mike drinks a Vanilla Cherry Whip flavored Limitless X16 pre-workout throughout, which makes for some fun conversation as well. From co-manufacturing processes to international expansion, Bill discusses the complexities of scaling a premium brand while ensuring consistent product quality. He shares his strategic vision for Magnum's global reach, highlighting how the brand has tapped into various international markets with customized product offerings tailored to regional preferences. Bill ensures that Magnum is committed to long-term growth driven by science and premium formulations. Tune in to hear Bill's actionable insights on brand building, product development, and scaling success in the highly competitive supplement industry. https://blog.priceplow.com/podcast/bill-russell-magnum-nutraceuticals-151 Video: Magnum Goes Global with Bill Russell at the Helm https://www.youtube.com/watch?v=Hcg0hXiZjVQ (0:00) – Introductions (4:00) – Strategic changes (9:00) – Co-manufacturing (12:00) – Acquisition due diligence (16:30) – Quattro Protein (19:45) – Optimizing products (28:30) – Logistics and distribution (32:45) – International expansion (38:00) – Not all about trends (44:00) – Magnum products (51:30) – Mass-market (55:00) – Goodbyes Where to Follow Magnum Nutraceuticals Magnum Nutraceuticals Supplements on PricePlow @MagnumSupps on Instagram Bill Russell (Magnum Nutraceuticals) on LinkedIn Thank you very much to Bill for getting us up to speed on Magnum and teaching us a thing or two about the international game. We look forward to trying the new products coming out!

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we're learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how difficult it is to remove from the body. Dr. Smith is having tremendous success in supporting those who begin restricting and detoxifying vitamin A, relieving numerous health maladies from basic joint pain and skin conditions to reversing kidney, liver, and thyroid diseases. Followers of his program are also having great success in areas of fertility. Dr. Smith also shares his views on vitamin D supplementation and its potential negative effects, which is how Mike started to follow him in the first place, having noticed that vitamin D3 (cholecalciferol) supplements were contributing to his joint pain. At the end of the episode, Mike explains that he's been restricting vitamin A and D since January 2023, with incredible success. Vitamin A: An extremely toxic family of molecules in excess The conversation explores the pathway of vitamin A in the body, from its sources in plants to its conversion into retinaldehyde, retinol, and retinoic acids, and the toxicity of all of these molecules. Dr. Smith also explains the liver's role in filtering toxins and producing bile, as well as the importance of bile in detoxification. Sadly, there's no commercially-available lab test to determine vitamin A toxicity, since retinol is kept in a tight homeostatic range in the blood and the rest is kept in the liver, but the men discuss ways to determine that you may be having some subclinical issues without getting a dangerous liver biopsy. Introducing Toxic Bile Theory The concept of toxic bile theory is introduced, which is a new paradigm/framework on health and disease that explains how countless diseases are caused when toxic bile damages the liver and leaks into the bloodstream. Low Vitamin A Diet The low vitamin A diet includes avoiding organ meats, pork, dairy, eggs, and high vitamin A plant foods. Animal protein sources like red meat and poultry are preferred. The diet also includes white or light-colored plant foods, cooked beans, whole grains like oats and barley, and select fruits like bananas, apples, green grapes, and pears. In the final part of the conversation, Mike and Dr. Garrett Smith discuss their personal experiences and perspectives on nutrition and supplementation. They touch on finding balance, the role of minerals in the body, and the benefits of removing toxins from the body rather than adding more supplements. Dr. Smith also shares information about his Love Your Liver Program and the testing and consultation services he offers, and he sells an incredible mineral supplement called Keystone Minerals that Mike gives to his family, as well as a very popular topical magnesium lotion. https://blog.priceplow.com/podcast/dr-garrett-smith-vitamin-a-toxicity-150 Video: Learn about the Vitamin A Toxicity Epidemic with Dr. Garrett Smith https://www.youtube.com/watch?v=RuKRr-ZjOsk &... Read more on the PricePlow Blog

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavor chemist with nearly 40 years of experience, and Derek Greer, an expert in food technology who leads Sensapure's application labs. In this enlightening conversation, you'll discover the art and science behind flavor formulation, especially within dietary supplements and functional foods. The team delves deep into how flavors are crafted to work around challenging base ingredients, the complexities of masking bitterness, and the innovative processes involved in creating both traditional and “fantasy” flavors. Whether it's the technicalities of reverse-engineering popular tastes, the importance of acids and sweeteners, or the future trends in flavoring, this episode is packed with insights that will change the way you think about the flavors you enjoy every day. Don't miss this one — listen as we explore how Sensapure Flavors balances creativity, science, and market demands to produce flavors that not only taste amazing but also enhance the overall consumer experience. If you've ever wondered what goes into making your favorite supplement taste just right, this episode is a must-listen! https://blog.priceplow.com/podcast/scott-zimmerman-derek-greer-sensapure-flavors-149 Video: Learn about Flavor Systems from the Professionals at Sensapure https://www.youtube.com/watch?v=pnGCtUdMF78 (0:00) – Introductions (4:15) – Making an energy drink (10:00) – The importance of acids (16:45) – Reverse engineering flavors (22:45) – Custom flavors (29:45) – New flavor ideas (33:00) – Fantasy flavors (39:15) – Carbonation (45:00) – Feasibility (48:45) – Getting involved in flavor development (55:45) – Food science (1:05:15) – Untapped potential in flavoring (1:12:45) – Artificial and natural flavors (1:18:00) – Sweeteners (1:23:00) – SupplySide West Where to Follow Sensapure Flavors Sensapure Flavors news on PricePlow Sensapure Flavors on LinkedIn Sensapure Flavors on Instagram SensapureFlavors.com Thank you very much to the team at Sensapure for bringing us into your beautiful facility and teaching us a ton about flavoring. We look forward to building more Sensapure Flavors content — sign up for our Sensapure news alerts so that you don't miss out on the latest flavor technology updates!

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for nutrition was reignited while working with professional athletes, leading him to establish SEE Nutrition. aXivite: A Weight Loss Ingredient That Also Improves Performance aXivite is a dietary supplement ingredient consisting of phenylcapsaicin, which is manufactured by a company named Axichem. Phenylcapsaicin is used for several purposes, but SEE Nutrition is the partner who sells it into the North American dietary supplement market as aXivite. In this podcast, we learn of some of the many uses of aXivite, which goes beyond weight loss: the ingredient also has incredible performance and gut health potential. Through this, we learn of some of phenylcapsaicin's other uses, such as protecting the gut health of chickens through its use in chicken feed! At the end of the conversation, we go through some general diet discussion, and Elias provides a few very useful tips that can be used, especially with clients who like to drink too much soda! https://blog.priceplow.com/podcast/elias-chiatalas-axivite-see-nutrition-148 Video: Burn Fat and Increase Performance with aXivite https://www.youtube.com/watch?v=Fr5ILARV_88 (0:00) – Introductions (7:30) – aXivite (16:58) – The studies behind aXivite (22:51) – aXivite's mechanisms (32:30) – Formulation with aXivite (36:45) – Synergy with other ingredients (40:30) – aXivite in animal feed? (44:30) – Gut health benefits (51:29) – Weight Loss and Diet Tips (1:00:30) – Wrap up How to Follow Elias and SEE Nutrition You can follow SEE Nutrition in the links below: SEE-Nutrition.com SEE Nutrition on LinkedIn SEE Nutrition News on PricePlow Elias Chiatalas on LinkedIn Thank you to Elias for coming on and telling your story – aXivite is an incredible ingredient we've definitely enjoyed using. Subscribe to the PricePlow Podcast and leave us a great review on iTunes, Spotify, YouTube, and everywhere else!

On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning to focus on branded, research-backed ingredients to stay ahead in the industry, and they've got a star in Digexin. This ingredient promotes peristalsis — contraction of smooth muscle in the gut, helping to facilitate the movement of food. This ultimately leads to dramatically improved bowel movements, but as the data shows, so much more. Digexin: The First Ingredient to Support the Gut-Brain Axis The trio get into the gut-brain axis, an emerging field of research that we're only beginning to understand, but hasn't been properly targeted by the dietary supplement industry — until the development of Digexin. https://blog.priceplow.com/podcast/eric-withee-freemen-nutra-digexin-147 Video: Digexin and the Gut Brain Axis with Freemen Nutra's Eric Withee https://www.youtube.com/watch?v=7_sn2B6WrhY (0:00) – Introductions (4:15) – Digexin (12:00) – The Gut-Brain Axis (19:00) – The Uniqueness of Digexin (23:45) – The World of Gut Problems (31:45) – Digexin's Versatility and Impressive Data (37:45) – Constipation (42:00) – First Digexin Supplement: Health Thru Nutrition's Mindful GI (46:00) – Other Freemen Nutra Branded Ingredients: MemoQ and TamaFlex (48:00) – Sourcing Ingredients (52:15) – Goodbyes Thank you to Eric for joining us, and to everyone for listening and following along! Sign up for our Freemen Nutra news alerts and subscribe to The PricePlow Podcast on your preferred platform. Don't forget to leave us a review on iTunes and Spotify!

On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Steve and Jeremy explain how these cutting-edge compounds are transforming the way we approach brain health. From improving focus and mental clarity to enhancing mood and reducing stress, PLT's cognitive platform offers something for everyone looking to optimize their mental performance. Zynamite, Zembrin, and our first introduction to Vanizem We get into ingredients such as Zynamite, Zembrin, Rhodiolife, and the new Vanizem, which we're extraordinarily excited about. Steve and Dr. Appleton also share insights into the rigorous research and development process that goes into creating these ingredients, emphasizing the importance of scientifically-backed claims and partnering with the right scientists. With over 75 years of heritage in the industry, PLT Health Solutions has built a reputation for delivering high-quality, effective products that meet the needs of both consumers and formulators. https://blog.priceplow.com/podcast/plt-health-cognitive-ingredients-146 Video: The PLT Health Cognitive Platform with Steve Fink and Dr. Jeremy Appleton https://www.youtube.com/watch?v=RIo51mGKiXc (0:00) – Introduction (4:45) – Zynamite (12:45) – How Zynamite works (20:00) – Zynamite in Formulas (25:30) – Other Cognitive Ingredients (33:15) – Zembrin (44:15) – Maintaining consistency (49:45) – Differentiation (57:45) – Strategic Formulation (1:04:50) – What makes Vanizem different? (1:11:30) – Marketing and Research (1:21:15) – Next Steps for Interested Brands Where to Follow PLT Health Solutions PLT Health Solutions on LinkedIn PLT Health Solutions on Instagram PLT Health Solutions news on PricePlow Sign up for our PLT Health Solutions news alerts above and below, subscribe to The PricePlow Podcast on your favorite platform, and drop us a friendly review on iTunes and Spotify!

On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world's fourth-largest dairy company. We recently covered their platform of protein powders specifically designed for protein bars in our article, “Making Protein Bars WORK with Arla Foods Ingredients“, and decided it was time to bring in an expert. Christian, who has a background in baking and food technology, focuses on the science of incorporating protein into baked goods, while Preston, an account manager, discusses Arla's involvement in the health and performance nutrition sector as a whole. They highlight the importance of ingredient selection in creating high-quality protein products, referencing a memorable protein brownie made with Arla's ingredients that impressed at the Arnold 2024 expo. https://blog.priceplow.com/podcast/protein-bar-science-arla-foods-ingredients-145 Video: Protein Bar Science and Ingredients with Christian Jonassen https://www.youtube.com/watch?v=HDOdsUoHI4Y (00:00) – Introduction and Background (03:00) – The Science of Baking and Protein Incorporation (09:30) – Collaboration with Brands (13:15) – Carbohydrate Sources as Binders (19:30) – Impact of Carbohydrate Sources on Shelf Stability and Sensory Perception (23:15) – Protein Bar Development (29:00) – Carbs and Texture (34:45) – On Glycerol (39:00) – PB8420 as a Plug-and-Play Solution (45:00) – Maximizing Protein Content (48:30) – Collagen in Protein Bars (52:45) – Sample Recipes for Brands (56:30) – Everyone's Favorite Protein Bars? Thanks so much to Christian and Preston for coming on and providing more education — we've tasted the difference, and it's real! Where to Follow Arla Foods Ingredients Arla Foods Ingredients on LinkedIn Arla Foods Ingredients news on PricePlow Arla Foods Ingredients Ready to Eat page Webinar: Protein Bars 360 – From Concept to Consumer Sign up for our Arla Foods Ingredients news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — we appreciate reviews on iTunes and Spotify!

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he's been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episode. But then it gets even better: Formulating with Feedback from Blood Work We learned that Dominic dives deep into blood work, thanks to his work at the Revive Health clinics, and he now supports many of Raw Nutrition's and Revive MD's ambassadors and sponsored athletes. Through his monitoring of blood work and finding legitimate fixes, he's been able to formulate some incredible supplements that truly move the needle for his athletes, and that expertise now gets passed on to Revive MD consumers. Beyond Revive MD Sleep, we discuss some of the benefits of his other formulas, including Cortisol Support and Complete Vital. We also learn of his support in streamlining some of Revive MD's other classic supplements, which will allow for fewer capsules coming soon in the future. All told, Raw Nutrition and Revive are certainly in good hands – the data-driven path is one that their consumers should fully get behind. https://blog.priceplow.com/podcast/dom-kuza-revive-raw-nutrition-144 Video: Dom Kuza Formulates with Real-World Feedback https://www.youtube.com/watch?v=zPffv6V5jQU Detailed Show Notes: Dom Kuza of Revive / Raw Nutrition (0:00) – Introductions (5:45) – Dominic's work at Revive (11:30) – Complete Vital (16:45) – Blood work (23:15) – Managing ferritin and iron levels (28:45) – Supplement formulation for systemic problems (31:00) – New Revive MD Sleep supplement (35:45) – Large Numbers of Pills and Doses in Revive MD's Supplements (39:00) – Gut Health (42:00) – The Raw Endurance Line: RAW Fuel and Replenish (46:00) – Bodybuilding to Functional Training (49:15) – RAW and functional fitness (53:45) – Final notes Where to Find Dom Kuza Instagram: @_domkuza LinkedIn: Dom Kuza on LinkedIn Raw Nutrition Instagram: @getrawnutrition Revive MD Instagram: @revive_md Raw Nutrition on PricePlow Revive MD on PricePlow Thanks to Dom for joining us and dropping some excellent information! Sign up for our Raw Nutrition and Revive MD news alerts above, and don't forget to subscribe to the The PricePlow Podcast on your favorite platform — leave us a review on iTunes and Spotify!

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one's quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement. Looking to the Future: The Ghost 100 Year Plan But a bigger-picture part of this discussion that cannot be missed is Dan's discussion of the Ghost 100 Year Plan, where he's focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he's building a “team of lifers”, who he refers to as teammates, not employees. This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs. https://www.youtube.com/watch?v=ili8e5sdAuw Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143 Legend V4 Launch Special: Show Notes with Dan Lourenço (0:00) – Introductions (12:00) – 30 Serving Tubs to Remain! (17:30) – Legend Throughout the Years (24:15) – Caffeine (31:00) – Natural Colors (41:15) – Steady Legend Prices (44:45) – The Ghost 100 Year Plan (50:00) – Biggest Challenges (55:15) – Focusing on the Brand, not Competitors (59:30) – GHOST Energy (1:04:15) – Clear Whey (1:09:00) – Shifting Industry Image (1:12:45) – Brand Authenticity (1:17:15) – Upcoming formulas (1:21:30) – What's Coming Next? How to Find Dan Dan's still off Instagram! But you can follow him and his brands at the following locations: Dan Lourenço on LinkedIn Dan Lourenço on Twitter @GhostLifestyle on Instagram @GhostGamer on Instagram @GhostEnergy on Instagram You can also sign up for PricePlow's Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover. Subscribe to the The PricePlow Podcast on any platform and leave us a good review on iTunes and Spotify!

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he's an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innovative ingredients in the supplement industry, namely NNB Nutrition's RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine. In this continuation, the focus shifts to the practical applications of Chad's research and his insights into the latest trends and advancements in sports nutrition. Chad kicks off the discussion by recounting his initial experiences with study design. He emphasizes the need for careful consideration to avoid common pitfalls and ensure the validity of the findings. RAMPS Dileucine and GlucoVantage Dihydroberberine The conversation then transitions to specific ingredients, with a spotlight on NNB Nutrition's RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine. Chad shares his experiences with these compounds, discussing their potential benefits and the nuances of incorporating them into research studies. He provides valuable insights into the challenges and opportunities of working with novel ingredients, offering practical advice for both researchers and industry professionals. GLP-1 Agonists One of the key highlights of this episode is the discussion on targeting new areas of research, particularly GLP-1 agonists. Chad explores the potential of these compounds in weight management and metabolic health, drawing parallels with existing pharmaceutical interventions and the quest for natural alternatives. He outlines the steps involved in designing effective studies to evaluate these ingredients, emphasizing the importance of understanding their mechanisms of action and physiological impacts. Throughout the episode, Chad's expertise shines through as he navigates complex topics with ease, providing listeners with knowledge and practical takeaways. Whether you're a researcher, a supplement industry professional, or simply a health enthusiast, this episode is packed with information and insights. https://blog.priceplow.com/podcast/chad-kerksick-dileucine-dihydroberberine-glp-142 Video: Chad Kerksick Researches Dileucine, Dihydroberberine, and GLP-1 https://www.youtube.com/watch?v=JWH9rJ-sIbM Show Notes with Chad Kerksick – Part 2 of 2 (0:00) – Chad Kerksick Pt. 2 (5:00) – Defining Terms: “Trained Individual” (12:00) – Understanding Ingredients (17:45) – Study design around dileucine (24:00) – Simplifying training regimens (30:58) – Formulating a supplement with dileucine (36:15) – Training for the study (43:15) – Berberine's potential (48:30) – Measuring appetite (54:15) – Dihydroberberine Where to Find Chad Kerksick Online Instagram: @ChadKerksick LinkedIn: linkedin.com/in/chadkerksick/ ISSN Website:…

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, insights, and wisdom to share. Chad begins with an overview of his academic and professional background, detailing his roles and responsibilities at Lindenwood University. He discusses the challenges of balancing his busy schedule with his desire to be more active on social media, and it's our goal to bring him out to the media world more often. The conversation then shifts to the opportunities for collaboration between academic labs and the industry, highlighting the value of attending conferences for networking and exploring potential partnerships. Chad shares insights into the types of research his lab conducts, including studies on exercise and nutritional interventions that impact health, performance, and recovery outcomes. Elite research on elite athletes One of the key highlights of the episode is Chad's discussion of a unique case study on elite CrossFit athlete Tia-Clair Toomey. He details the process of collecting blood and stool samples to analyze changes in metabolites and the microbiome during intense training and competition, offering listeners a fascinating glimpse into the complexities of researching elite athletes. Throughout the episode, Chad underscores the power of consistency in diet and exercise, sharing practical advice for maintaining a balanced lifestyle. He also touches on his key research areas, including protein supplementation, probiotics, and resistance exercise, providing valuable insights for both researchers and fitness enthusiasts. This episode is the first of a two-part series aimed at introducing Chad to the PricePlow community and recapping the highlights of the ISSN 2024 conference. The second episode will zero in on a couple of specific ingredients. Chad Kerksick: Elite Performance Research & ISSN 2024 Recap | Episode #141″>https://blog.priceplow.com/podcast/chad-kerksick-issn-141 Video: Watch Chad Kerksick Discuss Research and ISSN 2024 https://www.youtube.com/watch?v=GMuvmSSidXc Show Notes with Chad Kerksick – ISSN, Performance, and More (00:00) – Welcome and Introduction to Chad Kerksick (05:00) – Challenges of a Busy Schedule and Social Media Presence (10:00) – Collaboration Opportunities in Academic Labs (15:00) – Recap of ISSN 2024 Conference (20:00) – Case Study on Tia-Clair Toomey's Fecal Matter (25:00) – Metagenomics and Metabolomics Analysis (30:00) – Shifts in Metabolites During Competition (35:00) – The Power of Consistency in Diet and Exercise (40:00) – Key Research Areas in Exercise Science (45:00) – Challenges and Rewards of Elite Athlete Research (50:00) – Future Research (55:00) – Podcast Wrap-Up, Closing Remarks, and Stay Tuned for Part 2 Where to Find Chad Kerksick Online Instagram: @ChadKerksick LinkedIn: linkedin.com/in/chadkerksick/ ISSN Website: SportsNutritionSociety.org…... Read more on the PricePlow Blog

In Episode 140 of the PricePlow Podcast, we're joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world's authority on vitamin E, brings a wealth of knowledge and experience to the table, sharing insights from his extensive research on GG and other critical compounds. This episode offers listeners a sound understanding of GG's role in human biochemistry, highlighting its importance as a building block for various biological processes and hormones. The conversation begins with a brief introduction of Dr. Tan's education and early research, followed by his career transition from academia to entrepreneurship — but he never stopped conducting and publishing research. It all began when he was studying the giant marigold flower (for eye health), which serendipitously led to the discovery of the annatto plant and its unique compounds, including tocotrienol, a lesser-known but potent form of vitamin E — and eventually, GG. The critical functions of geranylgeraniol (GG) in the human body Throughout the episode, Dr. Tan explores the critical functions of GG in the body, emphasizing its role in the synthesis of essential compounds such as CoQ10 and vitamin K2. He explains how GG supports muscle synthesis by aiding in the formation of skeletal muscle proteins and underscores the importance of maintaining adequate GG levels, especially as we age. The discussion also touches on the impact of statin drugs on GG production and the subsequent effects on muscle health and energy levels, highlighting the potential benefits of GG supplementation in mitigating these side effects. As the conversation progresses, Dr. Tan explains the practical applications of GG supplementation, including its synergistic effects when combined with other nutrients like CoQ10 and Vitamin K2. He provides valuable insights into recommended dosages and the holistic benefits of using natural, endogenous nutrients to support overall health. The episode concludes with a surprising hot take on a certain mineral that he thinks we may get too much of. Whether you're a health enthusiast, an athlete, or simply curious about the latest advancements in nutritional science, this episode is full of valuable information and practical advice, and Dr. Tan is simply a fun speaker to listen to. This one's best watched on YouTube (below), as Dr. Tan shows a few examples, but you can also listen on iTunes, Spotify, or any RSS-enabled podcast app. https://blog.priceplow.com/podcast/barrie-tan-gg-gold-muscle-140 Video: Watch Dr. Barrie Tan Discuss GG-Gold https://www.youtube.com/watch?v=Zjra-NPHKkA Show Notes with Dr. Barrie Tan – GG-Gold for Muscle! (0:00) – Introduction and Dr. Barrie Tan's Background (5:00) – Discovering Geranylgeraniol (GG) (10:00) – GG's Role in Plants and Humans (15:00) – How Geranylgeraniol Supports Muscle Protein Synthesis (20:00) – The Impact of Aging and Statins on GG Levels (25:00) – GG Supplementation and Its Benefits (30:00) – GG and Testosterone Production (35:00) – The Role of MK4 and Bone Health (40:00) – Practical Ap... Read more on the PricePlow Blog

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief Legal Officer at NutraBolt Mark LeDoux, founder and CEO of NAI (CarnoSyn) Dan Fabricant, Natural Products Association And it features Joey Savage as an added interviewer. Unfortunately, our opening with Dan Fabricant and a bit of the beginning of Jim Emme's interview was lost due to a corrupted memory card. Regardless, this is a knockout series of discussions ranging from the ongoing political issues in DC and at the states level to the incredible background and history of Rick, Mike, and Mark's respective careers. Get ready for a fantastic 2-hour conversation, and be sure to see the NPA's Take Action page and join the organization at NPANational.org. https://blog.priceplow.com/podcast/npa-dc-fly-in-day-2024 Video: Join the Fly-In Day Pre-Party https://www.youtube.com/watch?v=S4R9TWp4Cq4 Detailed Show Notes: Jim Emme, Kyle Turk, Rick Collins, Mike DiMaggio, Mark LeDoux, and Dan Fabricant (0:00) – Introducing Jim Emme and Joey (6:30) – The FDA's inaction (11:45) – Economic harm and deceptive practices (16:27) – Quality and transparency initiatives by NOW (19:00) – Part 2: Kyle Turk from NPA (24:00) – Organizing the fly-in day (27:15) – Engaging with legislators (31:45) – The need for widespread participation (36:56) – The importance of following up (40:45) – Part 3: Rick Collins and Mike DiMaggio (49:45) – Mike's story (56:04) – Contamination (1:02:15) – Ramifications of youth-oriented legislation (1:09:00) – A fragmented regulatory framework (1:15:39) – Highlighting benefits of the industry (1:23:15) – Pt. 4: Mark LeDoux (1:27:20) – The origin of NAI (Creators of CarnoSyn) (1:30:30) – Exploring natural health solutions (1:40:00) – The development of beta-alanine (1:45:30) – Building trust and relationships (1:48:45) – Localized efforts (1:52:30) – Ongoing, proactive engagement (1:55:00) – Closing out with Dan Fabricant Important Links NPANational.org NPA's Take Action Page NPA on LinkedIn Dan Fabricant on LinkedIn Listen to Episode #100 with Dan Fabricant Thanks to Dan Fabricant and the NPA for hosting us. We met incredible people in the industry and are honored to represent the supplement industry in front of our congressmen. Return to the PricePlow Podcast and don't forget to subscribe on the platform of your choice.

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary's business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients. With Gary, who has a background in biochemistry, we get into a lot of the scientific applications, focusing on using it as an energy source for cognitive support and performance. New Product Applications with BHB Gary uses quite a bit of BHB (beta-hydroxybutyrate), the ketone body that's generated when beta-oxidizing fat. You create and circulate a lot of it when in a state of ketosis, but the keto diet is no longer the focus! Instead, Gary wants to emphasize the benefits that can be had when combining it with a carbohydrate-based diet, providing the best of both worlds. After this episode, we're excited to try the ingredient at higher doses, and are still looking forward to a pure L-BHB product, which is getting produced more efficiently. https://blog.priceplow.com/podcast/gary-millet-gobhb-138 Video: BHB Science and Applications with Gary Millet https://www.youtube.com/watch?v=3ERZoSycfYI Show Notes (0:00) – Introductions (8:00) – Ketones + Carbs = Dual Rocket Fuel? (16:15) – BHB for Energy (21:30) – Metabolic Costs (25:30) – BHB is High Efficiency (32:30) – Dosage? (39:00) – The Downsides of Fasting (41:45) – The Body's Utilization of Ketones (56:15) – Limitless? (1:01:15) – Patents (1:11:45) – The Need for Research (1:22:15) – Longevity Where to Find Ketone Labs and Gary Millet LinkedIn: Gary Millet Ketone Labs Instagram: @KetoneLabs Real Ketones on PricePlow: https://www.priceplow.com/real-ketones Vault Energy on PricePlow: https://www.priceplow.com/vault Thanks for jumping on the podcast, Gary — keep us in the loop with any scientific findings, even if unpublished! Subscribe to the PricePlow Podcast on any platform, sign up for our Ketones Labs news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

It's an episode we've been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Creatine One of the recurring themes in the PricePlow Podcast is the insanity surrounding creatine, the naturally-found ATP booster that has hundreds of studies behind it, and an impeccable safety status. Since Joey was there from the start, we asked for his take, and got some incredible stories in the process. ISSN 2024 is Coming! Each year, ISSN hosts a conference where sports nutrition researchers, scientists, and related parties can come and present their latest work and findings. This year's conference is in Bonita Springs, Florida, coming a bit more than a month after the airing of this podcast. Joey explains how this is the best and most unique conference, and why interested parties should join and get involved. Watch the video YouTube, listen on Spotify, or find PricePlow on iTunes or any RSS-based podcast app. This podcast has been sponsored by one of ISSN's and PricePlow's mutual partners, Cognizin® Citicoline. https://blog.priceplow.com/podcast/jose-antono-issn-137 Video: Join Team PricePlow with Jose Antonio https://www.youtube.com/watch?v=kjWPgLVkCCM Show Notes with Jose Antonio Detailed Show Notes are Coming Soon! Where to Find Jose Antonio and ISSN ISSN Website: SportsNutritionSociety.org ISSN Journal: https://www.tandfonline.com/journals/rssn20 ISSN Instagram: @the_issn Jose Antonio Instagram: @SupPHd Jose Antonio Twitter: @JoseAntonioPhD Thanks to Joey for joining us and bringing the entire industry up with you – we wouldn't be here without you (seriously). Subscribe to the PricePlow Podcast on your favorite platform and see our article on Cognizin, the sponsors of this Podcast. Leave some great reviews on iTunes and Spotify!

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski's Ice Shaker Story In this episode, Chris details how he leveraged some success from his wife's Etsy business — which was making more money than his NFL salary — into the most innovative shaker cup company in the entire space. We learn about his experience on Shark Tank, and then get into some of the nuts and bolts of the various versions of Ice Shaker, and how he got it to where it is. We also get to learn about the numerous collaborations they have, which includes DragonBall Z and the NFL. Watch on YouTube below, listen on Spotify, or find PricePlow on iTunes or any RSS-enabled podcast app. And of course, don't forget to sign up for our Ice Shaker news alerts. https://blog.priceplow.com/podcast/chris-gronkowski-ice-shaker-136 Video: An Inside Look at The Vitamin Shoppe's Brands https://www.youtube.com/watch?v=kl-J5gbp4Ug Show Notes with Chris Gronkowski Detailed Show Notes are coming soon! Where to Find Chris Gronkowski and Ice Shaker Ice Shaker Instagram: @IceShaker Chris Gronkowski Instagram: @ChrisGronkowski Chris Gronkowski LinkedIn: linkedin.com/in/chrisgronkowski/ Ice Shaker on PricePlow Thanks to Chris for joining us and leveling up the shaker cup industry! Subscribe to the PricePlow Podcast on your favorite platform and sign up for our Ice Shaker news alerts on PricePlow. Leave some great reviews on iTunes and Spotify!

Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He's gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two major product launches covered so far this year are Soul Performance Nutrition's Nova Immune Renewal and Nexus Peptide Complex. This brings us to talk about three specific ingredients, colostrum and lactoferrin (which make up Nova) and PeptiStrong (which stands alone in Nexus). Peptides, Milk Proteins, and Simple Sugar are Back in Style Along the way, we also get into our returning love for a simple ingredient known as sucrose, but also talk about the joys of other carbohydrate sources like honey. As Matt trains for his next 100 mile race in Northeast Ohio, he's going to need those carbs and far more. We also talk about his incredibly-designed magazine issues that you can find on Soul's website, linked below. Watch on YouTube, listen on Spotify, or find PricePlow on iTunes or any RSS-enabled podcast app. And of course, don't forget to sign up for our Soul Performance Nutrition news alerts. https://blog.priceplow.com/podcast/matt-karich-soul-performance-nutrition-135 Video: An Inside Look at The Vitamin Shoppe's Brands https://www.youtube.com/watch?v=ZJQdHUq1Psc Detailed Show Notes (0:00) – Introductions (4:00) – Lactoferrin (10:30) – Colostrum (16:30) – Preparation for Burning River 100 (23:30) – The Meditation of the Run (29:15) – Reconnect with Real (39:00) – Carb Sources for Endurance (42:15) – Work / Life Balance (48:15) – Formulation (58:00) – Soul Magazine! (1:04:45) – Certifications (1:13:45) – Glass Over Plastic Where to Find Matt and Soul Performance Nutrition Soul Performance Nutrition Instagram: @soulperformancenutrition Soul Performance Nutrition on PricePlow Thanks to Matt for joining us and putting some incredible products into glass bottles! Subscribe to the PricePlow Podcast on your preferred platform and sign up for our Soul Performance Nutrition news alerts on PricePlow. Don't forget to leave those great reviews on iTunes and Spotify!

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company's 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in a conversation with Dustin Elliott, who was also Senior Brand Manager at the time of recording. In this episode, you'll understand how The Vitamin Shoppe approaches formulation within their house brands, manages relationships with their third parties, and deals with regulatory concerns regarding dietary supplement ingredients. We learn a bit about PLNT, BodyTech Elite, and VThrive, three major parts of the Vitamin Shoppe's strategy — these aren't just traditional white label brands! https://blog.priceplow.com/podcast/vitamin-shoppe-brands-134 Video: An Inside Look at The Vitamin Shoppe's Brands https://www.youtube.com/watch?v=ikO8FwxmngY Detailed Show Notes (0:00) – Introductions (3:00) – Vitamin Shoppe Summit (7:00) – New Ingredients (11:15) – PLNT (14:30) – Employee Insights (18:10) – Education (24:30) – Ozempic and the Supplement Industry (27:45) – Dustin Introduction (33:45) – Testosterone-Boosting Supplements (41:45) – Other Products (45:45) – Private Label Where to Find Brian, Tabitha, and The Vitamin Shoppe The Vitamin Shoppe Instagram: @VitaminShoppe LinkedIn: Brian Tanzer, Tabitha Daley Thanks again to The Vitamin Shoppe for hosting the 2024 Brand Summit, and for everybody's time we were allowed to take up! Subscribe to the PricePlow Podcast on your platform of choice, sign up for our Vitamin Shoppe blog alerts below, and leave us reviews on iTunes and Spotify!

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO Lee Wright, CEO of The Vitamin Shoppe, has very quickly gained a tremendous amount of respect both within the company and in the dietary supplement industry at large. Reason being, he leads from the front and practices what he preaches. Prior to this podcast, Lee, who's normally a modest and private man, gave a speech to the company detailing his own weight loss journey, and how The Vitamin Shoppe's own products and employees have given him an edge. There may not be another major retail CEO who's visited more stores in such a short amount of time, and he's been able to figure out what the stores really need. A big part of it is continued education and training. https://blog.priceplow.com/podcast/lee-wright-vitamin-shoppe-133 Video: Lee Wright, The Vitamin Shoppe CEO https://www.youtube.com/watch?v=Wggd5rRQevc Detailed Show Notes (0:00) – Introductions (1:30) – The Vitamin Shoppe Brand Summit (2:30) – Lessons Learned from Lee's Trips to Stores (6:15) – Is it Just “Widgets” in this Industry? (7:15) – Regulatory Concerns: Will Lee be Fighting in Washington DC? (9:00) – Learning the Brands and Getting into the Supplement Industry (12:00) – In-House Brand Development (14:00) – Closing out Show Notes to be continued… Where to Find Lee Wright and The Vitamin Shoppe LinkedIn: Lee Wright The Vitamin Shoppe Instagram: @VitaminShoppe Thanks again to Lee for your valuable time, especially with all of the other employees in town. We're looking forward to the next meeting. You can subscribe to the PricePlow Podcast on your favorite platform, sign up for our Vitamin Shoppe blog alerts below, and leave us a great review on iTunes and Spotify!

While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko's Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in the safest way possible, and we get to hear Jocko's entire supplement stack from start to finish. We also talk about some of the ongoing regulatory activities, and learn that Jocko is very well aware of some of the challenges that the industry faces. This is a great continuation from Episode #111 with Brian Littlefield, Jocko Fuel's co-founder and formulator who hosted us in Maine late last summer. At 23 minutes, this is a short but powerful episode — you can understand the ethos of Jocko Fuel in just a few minutes of him talking. Just like Jocko himself, Jocko Fuel is the real deal. https://blog.priceplow.com/podcast/jocko-willink-132 Video: At The Vitamin Shoppe with Jocko Willink https://www.youtube.com/watch?v=tLh1EmjoJaE Detailed Show Notes with Jocko (0:00) – Hot Mic! (0:20) – Introduction (1:00) – Being a Leader in Sports and Active Nutrition (1:15) – The founding of Jocko Fuel with Brian Littlefield (6:00) – Formulating Beyond Jocko's Use (7:30) – No artificial sweeteners! (12:15) – Jocko Fuel Living in its Own World (14:45) – Jocko Fuel getting involved in regulatory challenges (17:00) – Jocko's Supplement Stack (22:00) – Jocko Magnesium! (22:15) – Caffeine Before Jiu-Jitsu? Where to Find Jocko Willink and Jocko Fuel Jocko Willink Instagram: @JockoWillink Jocko Fuel Instagram: @JockoFuel Jocko Fuel on PricePlow: PricePlow.com/jocko-fuel Thanks again to Jocko for your valuable time. It was a pleasure talking with you both on and off camera! You can subscribe to the PricePlow Podcast on your favorite platform, sign up for our Applied Nutrition news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! After a wild few years in the late 2010s, where BHB supplements were seemingly everywhere, things shifted with the new decade. This conversation dovetails into the end of Episode #106 with Mike McCandless, who had a BHB-based supplement company heading into pharmacies that was devastated in spring of 2020. Ketone Labs was forced to pull back on the sales of goBHB, taking this time to remove infringing products from the market. They never stopped conducting research, however, and sold BHB-based products in their Real Ketones brand. The big announcement here and at Expo West 2024 is that Ketone Labs has brought goBHB back into the market for other brands, and some incredible new applications outside of weight loss. Rob, Mike, and Ben get into Rob's background, his sports career, the genesis story, and then talk about the incredible ways goBHB can be used in supplements for performance, nootropics, mood/stress relief, concussion prevention, and even sleep. We also learn a few things about the L-BHB isomer that is oft-neglected lately! https://blog.priceplow.com/podcast/rob-rogers-131 Video: Talking BHB, Baseball, and Business with Rob Rogers https://www.youtube.com/watch?v=2KIEfaXbRPc Detailed Show Notes (0:00) – Introductions (7:15) – Startup Challenges: How to Harness BHB Before Keto Goes Big (13:45) – Brand Protection (21:30) – Ketone Mafia? (31:15) – Ketones Beyond Keto (38:00) – The Science Behind BHB (46:45) – Introduction to BHB (52:45) – BHB in an RTD (1:00:00) – BHB as Medicine and the Untapped L-Isomer?! (1:12:00) – Wrap Up Thanks for heading to our BNB and joining us early, Rob! Subscribe to the PricePlow Podcast on any platform, sign up for our Ketones Labs news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition's USA CEO. This brings with us a major shift to AN's North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas This podcast was recorded early in the morning before Expo West, where we got to sit down with Aaron and dovetail quite a few storylines. Many of our listeners know Aaron from his appearances in Episode #097 at GNC and Episode #105 at The Vitamin Shoppe, which came with Kaged, where he was the chief commercial officer since late 2022. Applied Nutrition's first foray into the American market was with All Black Everything, a brand named from Europe's best-selling pre-workout supplement that shares the same name. To understand the original mission of the business, see our Episode #114 with TJ Humphreys, their previous CEO. Aaron's job is to keep the ABE vision, but take it larger, bringing a whole new series of AN Performance supplements to North America… and far more! https://blog.priceplow.com/podcast/aaron-heidebreicht-applied-nutrition-130 Video: Up and Early with Aaron Heidebreicht at Expo West 2024 https://www.youtube.com/watch?v=bm8joHE1aNw Detailed Show Notes Coming Soon! Where to Find Applied Nutrition and Aaron AN Instagram: @AppliedNutrition ABE Instagram: @ABENation LinkedIn: Aaron Heidebreicht ABE on PricePlow: PricePlow.com/all-black-everything Thanks to Max for the camera support, and thanks Aaron for joining us with an ultra early wakeup before heading home! You can subscribe to the PricePlow Podcast on your favorite platform, sign up for our Applied Nutrition news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra. Joey Savage Launches Savage Nutra Consulting This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time of recording, Joey had already announced his venture into consulting with Savage Nutra, so Mike and Ben dig deeper to see what he really wants to work on in his perfect world. The conversation is as wild and interesting as you'd think it would be, with a lot of discussion on novel probiotics, performance, the perfect stool, and crashing rockets into the firmament where water bears survive thanks to the carbohydrate trehalose. Joey's not interested in making pre-workout after pre-workout, but if you've got an epic idea for him to work on, then he's all ears. Only the most special projects will get the official Savage Nutra collab label, though. Note: Since recording this podcast, there have been updates to Joey's employment situation, which are discussed in a disclaimer in the beginning of the show. https://blog.priceplow.com/podcast/joey-savage-nutra-129 Video: Mike, Ben, and Joey at the 2024 Arnold Sports Festival https://www.youtube.com/watch?v=EAo1CBD5E4c (0:00) – Disclaimer – Joey is No Longer with Glaxon / Zero Day Nutrition (5:00) – Sponsored by Path Forward Formulator (5:45) – Interview With Joey Savage Begins (Savage Nutra Scoop) (7:00) – What About Glaxon? (7:45) – What Is Savage Nutra All About? Any Collabs (12:00) – Joey's 5-Year Plan: Beyond Sports Nutrition and Ideal Projects? (14:00) – Joey's Ideal Microbiome: The Human Trash Compactor (15:45) – More On the Microbiome (16:50) – Vulture Story Background and Vulture Power (19:00) – Joey's Passion: Lots of bacteria! (21:45) – Importance of Protecting Intellectual Property (23:00) – Hordenine's Legality (24:45) – Giving Back to the Industry (25:50) – Industry Ignorance (26:30) – How To Plan New Supplement Research (29:00) – Advantages of Probiotics and Real-World Precedents (30:00) – Next Research Step After Caco-2 (34:00) – Digital Biomarkers (35:40) – Cannabis and Melatonin (39:15) – BHB in beverages? (42:15) – Caffeine vs. BHB and BHB with Carbs? (49:30) – Tardigrades (53:45) – Carbs and electrolytes (56:45) – Potassium (1:00:35) – Potassium problems (1:03:15) – Fiber Fusion (1:07:00) – Fiber and psyllium husk (1:08:45) – Niacin and The Flush (1:14:00) – Niacin Pre-Workout and Reduced Performance (1:16:00) – Passing THC Tests? (1:20:15) – Cannabis enhancement supplement (1:23:30) – Microplastics (1:25:45) – Food source adaptation (1:28:00) – The state of the supplement industry (1:30:45) – A new generation of supplement industry leaders (1:35:00) – The regulatory battleground (1:41:30) – The danger of precedent Where to Find Joey Instagram: @SavageNutra LinkedIn:… Read more on the PricePlow Blog

Every year, the who's who in the supplement industry make the pilgrimage to the famous Arnold Expo. It's a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers. The Cage is Back, Baby! One element that has been sorely missed for the last several years was the Animal Cage, which we talked about with Jason Budsock from Animal on Episode #80 of the PricePlow Podcast. Well, the folks at Animal heard the people loud and clear. As we discussed in our article titled “Animal is Bringing THE CAGE Back for the 2024 Arnold Expo“, the famous booth has made a triumphant return after being bent since 2019. We can say with resounding confidence that the return of the Cage was the highlight of the event, and we had the opportunity to sit down with Jason at the main event. https://blog.priceplow.com/podcast/animal-cage-2024-128 Video: Animal Returns The Cage Back to the Arnold https://www.youtube.com/watch?v=5emwBonchJc Detailed Show Notes: Mike and Ben From the Cage (0:00) – Welcome back Animal Cage! (5:45) – Evolution of the Cage (9:00) – Athlete Partnerships (13:00) – Generational Shifts (17:30) – Creatine Tablets (20:45) – Massive Squats (24:45) – Rudy Joins! (30:00) – Individual Expression in the Cage Stay in touch with Animal: Instagram: @AnimalPak TikTok: @OfficialAnimalPak YouTube: YouTube.com/@animalpak LinkedIn: Jason B and Rudy Checo Thanks for having us in the Cage, Jason and Rudy! This was a great time. Until next time, subscribe to the PricePlow Podcast on your favorite platform, and please leave us a great review!

This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone's going to get excited about. Previously, we talked about the Maximus Blood Flow Protocol in Episode #124, but for Episode #127, we're happy to announce a major update to the Maximus Testosterone Protocol: An Oral TRT Breakthrough: Maximus Combines the Best of Both Worlds This is a direct follow-up to episode #062, where Dr. Cam introduced Maximus and his testosterone-boosting drug (which does not shutdown the HTPA axis), enclomiphene. Enclomiphene works incredibly well (roughly 2x free and total testosterone), but what about those who want even more?! That generally means exogenous testosterone, whether it's injectable or transdermal… but… Oral TRT + Enclomiphene = A Testosterone Win-Win Not anymore! By combining new oral TRT technologies with enclomiphene in the Maximus Testosterone Protocol, Dr. Cam and his team at Maximus have found the best of both worlds, a way to significantly increase testosterone without nearly as many side effects or shutdown consequences. It works more in line with the male body's natural daily hormonal rhythms — meaning it's non-suppressive! This one's going to be a gamechanger, and we're proud to be part of the announcement. https://blog.priceplow.com/podcast/oral-trt-maximus-dr-cameron-sepah-127 Video: Dr. Cameron Sepah Enhances Oral TRT https://www.youtube.com/watch?v=j2YKsAttTUk Detailed Show Notes: The Maximus Oral TRT Breakthrough (0:00) – Introductions and the Big Announcement (3:15) – Catching up on Enclomiphene (8:00) – The Drawbacks of Traditional TRT (11:45) – How Oral TRT Works (22:09) – Retaining the hormonal rhythm (30:15) – Misconceptions about enclomiphene (41:25) – Administration mechanics – take with a fat source (48:00) – Metabolism of oral testosterone… when's the peak? (55:00) – The process of transitioning from injectable to oral TRT (1:08:00) – Personalized approach to hormone therapy (1:15:15) – SHBG and IGF-1 (1:28:45) – Mike's Hormone Panel (1:34:15) – Wrap Up Where to Follow Dr. Cam: Twitter: @DrCamRX Instagram: @DrCamMaximus Website: https://www.maximustribe.com Discord Community: https://discord.maximustribe.com Previous Podcasts with Dr. Cam: Episode #062: MAXIMUS: Testosterone Enhancement with Dr. Cameron Sepah Episode #070: The Maximus Lover Protocol: Dr. Cameron Sepah Boosts Libido (this one has been reformulated to what's in the next episode) … Read more on the PricePlow Blog

It's the story everyone's been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs indictments, where he was found guilty for conspiring to defraud the FDA and spent a bit over a year in prison after a 51-month sentence. James is now out, and came on to PricePlow to tell his side of the story and get re-settled into the supplement industry. James Boccuzzi: The Blackstone Labs Indictment and Prison Time “Boca James” first talks about his background, which includes employment at iForce Nutrition, USPLabs and more. But it's the mania during the Blackstone Labs heyday that everyone's here to listen to, and James explains the situation from his perspective as a salesman. It's a long discussion with many worthy moments, including a cheerful story about how Aaron Singerman had him treated well in prison, likening it to “The Godfather” movie series. The most interesting part of this? James was the only one of six indicted who did not plead guilty. You'll need to listen to the story – this apparently got him some ‘cred' in prison. https://blog.priceplow.com/podcast/james-boccuzzi-126 Video: James Boccuzzi Explains His Side https://www.youtube.com/watch?v=iZRganmXNR8 Detailed Show Notes: James Boccuzzi (0:00) – Introductions (8:30) – USP Labs (15:15) – Blackstone Labs Booming (30:00) – The Raid (42:30) – To cooperate or not? (50:00) – Leading up to trial (1:06:00) – The Trial (1:23:00) – Understanding your legal risks (1:29:30) – Conviction and Prison (1:34:30) – Prison Time and Aaron Singerman as “The Godfather” (1:40:00) – Prison was… fun?! (1:44:45) – Ego in the fitness industry (1:48:30) – An eye towards the future A big thank you to James for telling your story on PricePlow. As always, subscribe to the PricePlow Podcast on your platform of choice. Leave us a great review if you enjoy it!

In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks. The focus of the podcast is on functional foods, specifically baked goods, which we delve into after a tour of the Master Foods facility and some flavor tastings. But first, we get into Michael's business background, which started in CrossFit, and eventually learn why he's called the “Head Rhino”. This is a long episode, so we dive heavily into a lot of ingredient science. It will explain a lot of common questions that brands have when attempting to create a new functional food. For instance, Michael answers why you can't just easily make a collagen protein bar that has 100% collagen protein. Things also get spun when Michael asks Ben and Mike a question that takes the podcast into a different direction regarding the success of supplement businesses and the role of influencers. It's an all-around great episode, and more content will be coming out, so make sure you subscribe to PricePlow's Master Foods Lab news alerts at the end so you don't miss out on the other parts! https://blog.priceplow.com/podcast/michael-alfaro-master-foods-lab-125 Video: Michael Alfaro of Master Foods Lab in Miami, FL https://www.youtube.com/watch?v=LZ1tWGp4A7o Detailed Show Notes: Michael Alfaro, Master Foods Lab (0:00) – Introductions (9:30) – Transition to functional foods (16:30) – The launch of Master Foods Lab (25:30) – Manufacturing challenges (36:45) – Innovation as a core driver (43:15) – Experimentation and brand alignment (49:30) – Ingredient science (58:30) – Ethics and liability in food manufacturing (1:03:30) – A forward-looking approach to functional foods (1:13:45) – Trends (1:19:15) – Collagen and plant-based alternatives (1:24:15) – Research and development (1:30:15) – Testing, uniqueness, and brand protection (1:38:45) – Betting on brands (1:49:30) – The influence of TikTok (1:59:45) – Engaging content (2:10:00) – Elements of brand success (2:20:45) – Wrap Up Where to Follow Michael and Master Foods Lab Michael Alfaro on Instagram: @HeadRhino Michael Alfaro on LinkedIn Master Foods Lab Website: https://masterfoodslab.com/ Master Foods Lab on Instagram: @MasterFoodsLab And of course, sign up for Master Foods Lab news alerts on PricePlow – we have a whole lot more coming, including a plant tour, tasting panel, rapid-fire Q&A series, and a cool product ideation and creation session in the lab! And if anyone wants some support making functional foods, hit us up for unique ideas — we'll give our opinions and help you beta-test. Thanks to Michael for having us, this trip was a total blast! As always, subscribe to the PricePlow Podcast on your favorite platform, and if you enjoy it, leave us a great review!

After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what's going on in the pharmaceutical world of performance enhancement. For Episode #124, we talk about the Maximus Blood Flow Protocol, which is a potent synergistic combination of Tadalafil and Vardenafil to boost blood flow in ways that dietary supplement formulators could only dream of. Dr. Cam was previously on episode #062, where he introduced Maximus and talked all things testosterone, and episode #070, where he introduced us to the science behind tadalafil. The “Maximus Lover Protocol” discussed in #070 has been upgraded to the Blood Flow Protocol that's discussed today, however, which is why he's back to talk about the reformulation. We joke that this is a “prescription pre-workout”, and while that phrase can be used, but the science is showing that there's a lot of data supporting cardiovascular improvements and potential longevity plays with the drugs used in this protocol. https://blog.priceplow.com/podcast/dr-cameron-sepah-maximus-blood-flow-protocol-124 Video: Dr. Cameron Sepah Combines Two Drugs for a “Prescription Pre-Workout” https://www.youtube.com/watch?v=FANq-_eEUTk The Maximus Blood Flow Protocol: Show Notes with Dr. Cameron Sepah (0:00) – Re-Introductions (3:15) – The Maximus Blood Flow Protocol (13:00) – Enhancing overall circulation with Tadalafil and Vardenafil (19:30) – Performance benefits and consistency (25:30) – Aspirin Synergy (32:00) – PDE-5 inhibitors in bodybuilding (36:00) – Regulations, quality, and standards (52:15) – Prostate issues and health markers (1:00:00) – Vitamin D Where to Follow Dr. Cam: Twitter: @DrCamRX Instagram: @DrCamMaximus Website: https://www.maximustribe.com Discord Community: https://discord.maximustribe.com Thanks for joining once again – get ready for the second part of this two-part series! Until then, subscribe to the PricePlow Podcast on your favorite platform, and please leave us a great review!

For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech's new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine). Understanding the Dileucine in MuscleTech Peptide 185 Launched in early 2024, the powerful amino acid has repeatedly sold out on MuscleTech's website, but when it's been available, we've received countless inquiries about it, so we worked to get this episode live to help answer many of the most frequently asked questions. Raza and Shawn both also appeared on Episode #072, where they explained paraxanthine enfinity to the world. After we finish discussing the dileucine in Peptide 185, we recap the key takeaways and experiences from the enfinity introduction, learning about new data coming. Interestingly, we're told that the two ingredients are synergistic, so we hope to see more about that in the coming years. https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-peptide-185-dileucine-123 Video: Raza Bashir and Shawn Wells Return to PricePlow to Explain Dileucine in MuscleTech Peptide 185 https://www.youtube.com/watch?v=udPM3UG8M7E Raza Bashir and Shawn Wells Explain Peptide 185 (Dileucine) and Recap enfinity Paraxanthine (0:00) – Re-Introductions (10:45) – Defeating Leucine's Limitations with Dileucine (19:00) – Dileucine Dosage (25:45) – Dileucine Benefits and Market Readiness (32:15) – Dileucine and Paraxanthine (41:30) – The Benefits of Paraxanthine (53:45) – Leucine Resistance and Wrap-Up You can find the published research on dileucine in our Peptide 185 article. Where to Find Raza, Shawn, and MuscleTech Sign up for PricePlow's MuscleTech news alerts @MuscleTech on Instagram Raza Bashir on LinkedIn @ShawnWells on Instagram Listen to Episode #072 of the PricePlow Podcast Thanks once again to Shawn and Raza for supporting the PricePlow Podcast and coming on to discuss your new ingredients. As always, subscribe to the PricePlow Podcast on your platform of choice, and leave us a 10-star review!

On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers, the Director of Community at MTN OPS – a brand focused on outdoor performance supplements. MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon). As “Director of Community”, Jake humorously describes his role as a mix of various responsibilities, from being the “loudest voice in the room” to working with events, ambassadors, and manufacturing partnerships. MTN OPS: Supplements for Hunting and Outdoors?! This episode is fun and different because the brand has a different purpose — supplements for outdoor enthusiasts. This pulls the conversation into the direction of hunting, where we talk about the training, hydration, diet, and supplementation to succeed. MTN OPS of course has protein bars and hydration supplements for these purposes, but one interesting supplement discussed is one made for adaptation to elevation, which plays a major role for those heading into the mountains. https://blog.priceplow.com/podcast/jake-powers-mtn-ops-122 Video: Jake Powers Brings MTN OPS Supplements on the Hunt https://www.youtube.com/watch?v=CmyxMTwvziw (0:00) – Introductions (5:00) – CrossFit and Hunting (10:45) – Hydration in hunting (15:15) – Getting ready for the hunt (22:15) – MTN OPS Demographics (31:15) – Solitude for Climate Acclimatization (37:45) – STM = Straight to Mouth! Equipment on the range (45:45) – Food in the backcountry (54:30) – Slumber sleep aid (59:15) – Performance bars (1:01:30) – Conquer Hunger Charity (1:07:00) – More MTN OPS products (1:23:15) – Farewells Where to find Jake and MTN OPS See PricePlow's MTN OPS page to sign up for product alerts and deals See the MTN OPS page on Amazon Follow @MTNOPS on Instagram Follow @TheRealJakePowers on Instagram to follow Jake You can head back to the main PricePlow Podcast page — as always, please subscribe on your favorite app and give us a 5-star review!

It's a brand new year, and you know what that means! It is now time for PricePlow's annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market. PricePlow's 2023 Supplement Industry Awards This year, we have quite a few awards, similar to prior years past. The list are as follows: Flavor System of the Year Functional Food of the Year Product of the Year Protein of the Year Brands to Watch in 2024 Innovator of the Year MVP of the Year Rookie of the Year Breakout Brand of the Year Brand of the Year Without further ado, let the ceremony commence! This is posted as Episode #121 on the PricePlow Podcast. Video and audio versions are below, with the details after that: https://www.youtube.com/watch?v=8xL-NVZ5sd8 (0:00) – Introductions (2:45) – Flavor System of the Year (7:00) – Functional Food of the Year (12:30) – Product Launch and Pre-Workout of the Year (28:45) – Protein of the Year (36:00) – Brands to Watch in 2024 (45:00) – Innovator of the Year (53:00) – MVP of the Year (1:07:00) – Rookie of the Year (1:13:30) – Breakout Brand of the Year (1:20:10) – Brand of the Year See our Raw Nutrition news page for the full listing. Mike points out that Raw Nutrition's success is due in large part to their partnership with influential figures like Chris Bumstead and their ability to combine high-quality products with effective marketing and community engagement. They discuss how Raw's approach contrasts with previous industry partnerships with big names that did not pan out successfully. 2023 Brand of the Year: Raw Nutrition. What a great year! Congratulations to everyone named, and good luck in 2024 – we know it'll be a wild one, at least if Merica Labz' first launch (Orange Man Bad) is any indication. As always, subscribe to the PricePlow Podcast and leave us a review on your platform of choice.

Doug Kalman joins the PricePlow Podcast to talk about his experience co-founding the ISSN and how he helps professional fighters prepare their diets. We run through everything from regulatory, Doug's appearance on the UFC reality TV show, macro breakdown, hydration and electrolytes, nutrient timing, the ISSN's position stands, and so much more — most of it geared towards performance. This episode was so good, it spanned the course of two days because the first hour just wasn't enough. Enjoy! https://blog.priceplow.com/podcast/doug-kalman-120 Video: Doug Kalman Explains Diet and Nutrition Prep for Combat Athletes https://www.youtube.com/watch?v=dgeuG8jTKTI Show Notes: Doug Kalman on Diet and Nutrition for Fighters Detailed Show Notes Coming Soon! How to Follow Doug and the ISSN Doug Kalman on LinkedIn @the_issn on Instagram ISSN's Website A few other links: Doug's first appareance on PricePlow: How Many Calories are in BCAAs? The ISSN's Dr. Doug Kalman Knows The high-dose caffeine + taurine study in elite boxers study: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9610400/ List of ISSN Position Stands