What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
In this episode, we explore the essential steps to take an idea and grow it to a seven or eight-figure brand, particularly focusing on Shopify and direct-to-consumer markets. Key points include optimizing product offerings, building a strong business model, creating a unique category, investing in conversion rate optimization, leveraging paid and organic traffic, and more. This comprehensive guide is based on years of experience and is packed with actionable insights aimed at helping you build and scale your Shopify store effectively. TOPICS DISCUSSED IN TODAY'S EPISODEGet the Product RightLaunch with a Flagship ProductSolve a Real ProblemEarly adoptersChoose Your VillainGet the Business Model RightCreate a MovementCreate Your Own CategoryPick a FightBuild a CommunityIrresistible offerTest Activation TacticsTurn Customers into MarketersInvest in Organic TrafficRetention is KeyInvest in Conversion Rate OptimizationMaster Meta and InstagramOptimize Google AdsUse Proven Tech StackKnow Your NumbersLaunch StrategyCalendar Your Marketing Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim is joined by Craig Swanson as they delve into the world of custom GPTs and their applications. They discuss how to utilize AI for tasks like copywriting and strategy development, and learn about the advancements in AI tools such as ChatGPT and Claude. They also showcase practical implementations, from setting up knowledge bases to effective prompt engineering. Tune in to see real-world examples of how custom GPTs can enhance productivity and creativity, and get insights on upcoming AI innovations and tools. TOPICS DISCUSSED IN TODAY'S EPISODEDevelopment of AI ToolsSelecting Appropriate AI ToolsCustom GPTs: Adding Personalization to AITechniques for Effective Prompt EngineeringUses of Custom GPTsCreating a Knowledge Base for GPTsExamples and Case Studies from Real-World ScenariosAdvanced AI Functions and In-depth ResearchExpanding AI in Teams and Future StrategiesConclusion and Future PerspectivesResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In today's podcast, we dive deep into the journey of high achievers with Sherif Shakar, the CEO and founder of CEOS (Chief Executive Operating System). Sharif shares invaluable insights on how mindfulness can significantly benefit business leaders, emphasizing the importance of being intentional and creating space between stimulus and response. He elaborates on the challenges faced by CEOs managing large teams and offers tactical advice on managing time, focusing on the right tasks, and leading effectively. Sharif also discusses the transition from running small businesses to scaling up and the crucial role of a strong hiring process. If you're aiming to take your company to the next level and seek fulfillment in the process, this episode is a must-listen.TOPICS DISCUSSED IN TODAY'S EPISODEHappiness and AchievementMindfulness for Business LeadersAM and PM Bookends for SuccessCEOS: Chief Executive Operating SystemScaling Up: From Project Manager to CEOSharif's Journey and InsightsResources:CEO-SSherif Sakr LinkedInGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim and Jordan dive deep into creating ads that convert. Starting from asset essentials, they discuss product photography, lifestyle images, and UGC videos. They emphasize the significance of understanding customer personas and value propositions before creating ads. The video covers frameworks for ad testing, the importance of visual variety, and features real-world case studies, including e-commerce and B2B examples.Tune in for insights and strategies to boost your ad performance. TOPICS DISCUSSED IN TODAY'S EPISODEIntroduction and Agenda OverviewEssential Assets for Effective Ad CreativeFrameworks for Crafting Targeted AdsVisual Variety and Testing StrategiesIterating and Optimizing Ad PerformanceCase Studies and Real-World ExamplesAI Tools for Ad CreationConclusion and Final ThoughtsResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this live session, Jim delves into the buzzword of the year: AI and its growth potential. We explore 11 AI prompts and tools designed to help businesses grow by working faster and smarter. Jim discusses strategic uses of custom GPTs, text and image generation, video creation, analytics, reporting, and website performance. We also share our experiences, both successes and roadblocks, in implementing these tools at our agency. Learn how these AI innovations can inspire and transform your business strategies, and discover practical steps to leverage AI effectively. TOPICS DISCUSSED IN TODAY'S EPISODEIntroduction and OverviewThe Power of AI in Marketing and GrowthCustom GPTs for Strategic GrowthEfficient Email Marketing with AIAI-Driven Image GenerationVideo Generation with AIAI for Analytics and ReportingOptimizing Website Performance with AIIntegrating AI Tools for Seamless WorkflowConclusion and Future InsightsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim and Jordan dive deep into the essentials of scaling Facebook and Instagram ads effectively, from a budget of $10 a day to $1,000 a day. The discussion covers critical aspects such as product-market fit, optimizing your website for conversions, segmenting ad campaigns, the importance of creative content, and more. Jordan also shares insider tips on managing advertising expectations, understanding conversion events, and a disciplined approach to budget increment. Practical examples, such as a case study with the brand 'Neat', are provided to illustrate successful strategies and approaches. TOPICS DISCUSSED IN TODAY'S EPISODESetting ExpectationsCommon Questions and Scaling AdsPreparing for Ad LaunchOrganic Sales and Business AnalysisMarket Positioning and Product FitWebsite Optimization for ConversionsLaunching Your Ad CampaignCreative Strategies and TestingScaling and Iterating Your CampaignFinal Thoughts and Next StepsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Join me as I reflect on 2024, discussing the challenges of delegation, business growth, and personal development. I'll share my key takeaways from managing Growth Hit and Neat, including the importance of consistency and overcoming setbacks. Discover my top five mindset drivers, favorite books, and new strategies for achieving goals in 2025. From implementing 'the one thing' daily to planning dad-daughter dates, get inspired to make this year impactful and rewarding! TOPICS DISCUSSED IN TODAY'S EPISODEThe Challenges of DelegationReflecting on 2024Growth Hit's Year of ConsistencyMindset Shifts and Key LearningsNeat's First Year Under New ManagementEntrepreneurial Adventures and Speaking EngagementsLooking Ahead to 2025Personal Goals and Simplifying LifeResources:My 2024 RecapGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, we explore 10 powerful leverage points that can transform your business and double your revenue. From optimizing ad creative and pricing strategies to innovative marketing tactics and global expansion, discover actionable insights and real-world case studies that demonstrate the impact of pulling the right levers. Learn how companies like Hotmail, Dollar Shave Club, Airbnb, and others achieved massive success through smart leverage points. Perfect for entrepreneurs and business leaders looking to work smarter, not harder. TOPICS DISCUSSED IN TODAY'S EPISODETripling Revenue with Simple StrategiesMindset Shift: Focusing on High-Impact ActivitiesIdentifying Leverage Points in Your BusinessHigh-Leverage Actions: Ad Creative, Pricing, and OffersCase Studies: Hall of Fame Leverage PointsPractical Examples: Implementing Leverage PointsGrowth Hit: Leveraging Content and OffersConclusion: Recap and Final Thoughts Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim shares a recent webinar he hosted about the critical importance of understanding traffic to achieve aggressive growth goals. Discover the difference between demand capture and demand creation based on your business's seasonality. In this episode Jim provides a step-by-step guide to determine if you have a traffic problem, strategies for diversifying your traffic sources, and methods to determine your customer acquisition cost, lifetime value, and churn rate. Additionally, he offers practical examples for e-commerce and B2B companies, highlighting real-world applications and success stories. He introduces the concept of a growth calendar for planning marketing activities and allocating budgets effectively. This actionable guide is essential for any marketer looking to master traffic optimization and growth strategy. TOPICS DISCUSSED IN TODAY'S EPISODEUnderstanding Seasonality and Demand CaptureIdentifying Traffic Problems and DiversificationKnowing Your Numbers: Customer Acquisition and Lifetime ValueOptimizing Cost Per Acquisition and Pricing StrategiesExploring Traffic Options Based on BudgetBuilding a Growth CalendarMapping Out Your Growth CalendarProjections and Testing StrategiesUnderstanding Trackable and Non-Trackable SalesFactoring in SeasonalityTargeting Different Customer StagesReal-World Examples of Growth StrategiesEffective Paid Advertising TechniquesFinal Thoughts and EncouragementResources:Resources:KnowtoaGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. They delve into Mike's latest project, Knowatoa, which helps companies understand their AI search ranking and make informed decisions to improve visibility in AI-driven searches. They also touch on the importance of content, sentiment analysis, and common mistakes companies make with AI data collection bots. Join them as they explore the evolving landscape of search and how marketers can stay ahead of the curve. TOPICS DISCUSSED IN TODAY'S EPISODEImpact of AI on SEO and Paid Search StrategiesCommon Mistakes and AI Data CollectionMike's Tool for AI Search RankingConference Insights and AI in MarketingGoogle's AI Models and RankingSentiment Analysis and AIAI Models and Data SourcesSEO Strategies for AI and Traditional SearchImpact of AI on Paid SearchGoogle's E-commerce IntegrationAdapting to AI in SEOMike's AI ToolHow the Tool WorksOnboarding and PricingDynamic AI ModelsBootstrapping and User GrowthResources:KnowtoaGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.TOPICS DISCUSSED IN TODAY'S EPISODEIntroduction to Growth Marketing Operating SystemIdentifying Growth BlockersKey Questions to Diagnose Conversion IssuesUnpacking the Irresistible Offer FormulaCase Studies of Successful OffersSpectrum of Activation StrategiesReal-World Examples of Activation OffersBuilding in Public: Our Own ExperimentsConclusion and Final ThoughtsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.TOPICS DISCUSSED IN TODAY'S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product Led GrowthEvaluating PLG for Your BusinessImplementing a Product Led StrategyIdentifying Your Ideal UserCrafting an Effective OfferAddressing Objections and Highlighting AdvantagesCrafting a Compelling OfferFrictionless Onboarding StrategiesOptimizing Pricing for ValueData-Driven Decision MakingImplementing Product-Led GrowthBuilding a People-Based Business Resources:Productled.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit. TOPICS DISCUSSED IN TODAY'S EPISODEUnderstanding PostioningEvaluationEffective framerworksCrafting your pitchTargeting different personasConversion rate optimizationCase Studies: Rocket Money, Warby Parker, Figma, Spanx etc.Real world application with Neat and Growth Hit Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders.TOPICS DISCUSSED IN TODAY'S EPISODEMarketing a Movement13 Steps definedFavorite QuotesAttacking the status quoPunching Up not DownWhat makes this iconicWho should read thisResources:Your Startup is a MovementDavid SacksGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.TOPICS DISCUSSED IN TODAY'S EPISODEThe importance of black Friday and cyber mondayShould Your Business Compete?Holiday Season strategiesBalancing discounts and marginsMaximizing customer engagementSetting goalsCrafting Effective OffersUnderstanding Ad Spend and CPMsScaling ad campaigns effectivelyAd creative strategiesLanding pages and websitesUnderstanding Ad Spend and CPMsPost-Holiday Marketing StrategiesResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.TOPICS DISCUSSED IN TODAY'S EPISODEThe Urgency of AI AdoptionInsights from AI ExpertsImpact of AI on Business ModelsBalancing Strategy and ExecutionImplementing AI in Our WorkflowExploring AI Tools and ApplicationsBuilding a Data-Driven FutureIntegrating AI into Daily RoutinesTeam Collaboration and AI Resources:AI-First BookGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel.TOPICS DISCUSSED IN TODAY'S EPISODEUnderstanding the “stuck” phaseWhat season are you inIdentifying blockersEffective positioningOvercoming conversion issuesCustomer Acquisition strategiesActivation techniquesHow to make an offerTrafficGrowth calendarsResources:WATCH the Video HEREGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.TOPICS DISCUSSED IN TODAY'S EPISODEImportance of authenticityCreative processPackaging and executionTweakingA/B testingPitfalls of data relianceThe value of bombingComedy and brandingThe business of creativityRecognitionViralityResources:https://www.kleierbrothers.com/ Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems. TOPICS DISCUSSED IN TODAY'S EPISODEFocusing on one channel: Youtube, Email, or PodcastThe value of quality contentCommunity building tacticsThe difference between audience and community Content MachinesPersonal growth and evolutionResources:BossbabeGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring. TOPICS DISCUSSED IN TODAY'S EPISODEBootstrapping storiesTeam building, hiring strategiesNiching downGrowth, Sale, or CashflowMastering SalesTraining your teamResources:ProfitToolBelt.comCabinetMakerProfitSystem.com10XBLT.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup.TOPICS DISCUSSED IN TODAY'S EPISODEThe first 90 daysStarting StrongQuick wins vs long term goalsMistakes to avoidBuilding trustDefining KPI'sMarketing and salesBusiness health vs growth KPIBuilding a teamDeploying frameworksQualitative vs quantitative researchNon-linear leapsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim shares his insights from his experience being a Dad and teaching his kids important life lessons.TOPICS DISCUSSED IN TODAY'S EPISODEParenting resilienceResilience in businessGrowth vs fixed mindset10x thinkingAsking the right questionsLeveraging coaches and mentorsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
On this episode, Jim is joined by Bradley Hammer to discuss his journey from a corporate burnout to business architect. Jim and Bradley focus on the mindset transformation entrepreneurs need to grow from a rainmaker to architect.TOPICS DISCUSSED IN TODAY'S EPISODEFrom burnout to successRainmaker vs architectAn OS for your businessCommon mistakes10x strategic thinkingWorking above the businessThinking timeQuarterly Reviews16 tips for weekly rituals Resources:Blueprint OSGrowthHitGrowth Marketing OSThe Growth Marketer's PlaybookNeat Apparel Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim is joined by Will Hughes as he shares his unique framework for encouraging creative thinking and solutions for entrepreneurs.TOPICS DISCUSSED IN TODAY'S EPISODECreating liquid mindHarnessing frameworksBreaking thought patternsUsing another perspectiveExposure to different ways of thinkingCopy cultureOxford frameworkSpecific applications Resources:Liquid Mind WebsiteWill HughesGrowthHitJim's LinkedInJim Huffman websiteJim's Twitter Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim shares a framework for how to 2x your business in 10 minutes and gets tactical with 9 tools to implement today. TOPICS DISCUSSED IN TODAY'S EPISODEDouble your business in 10 minutesComfort Work TrapLeverage and Naval9 Tools to 2x your businessCase study: Neat ApparelCase Study: GrowthHitUpcoming tools Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim shares a talk he gave on a unique but enviable problem his business has developed: selling out of all their product. Jim gets tactical on exactly how to get to this point and what to do once you've arrived.TOPICS DISCUSSED IN TODAY'S EPISODEThe problemFive point system Validating your readinessCrafting a unique propositionCreating an irresistible offerBuilding an effective websiteMaximizing ad spendGrowth ModelsPre and Post Launch strategiesGrowth calendarSpecial OfferResources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Sold-Out PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week Jim is featured on the What Are You Made Of? Podcast. Jim shares his experiences in identifying and leveraging byproducts of existing business models and the potential pitfalls of shiny object syndrome among founders.Resources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
In this episode, Pranav Dalal, CEO of Flowz, shares his entrepreneurial journey and discusses predictable revenue. Dalal offers specifics on using unique event marketing techniques, such as holding business meetings in stadium suites to attract clients and provides insights on adapting to global talent trends and navigating business growth phases. He and Jim get tactical on how to create leads, pipelines, and competitive advantages to create predictable revenue. This episode is for anyone looking to establish a system for predictable income streams and scale their business effectively. TOPICS DISCUSSED IN TODAY'S EPISODEImportance of redictable revenueHooks and pipelineHow to create leadsManaging OutboundAnalyzing ROICompetitive advantageSell, Grow, BuildResources:FlowzJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
GrowthHit Creative Director Angela Brugioni stops by to get incredibly tactical with Jim on how they've successfully increased the AOV and conversion rate for their new brand Neat with changes to Neat's website. Watch the Youtube video to see the website designs: LINK HERETOPICS DISCUSSED IN TODAY'S EPISODEThe importance of budget allocationHow to source talentPhotography and modelsWebsite essentialsIncreasing AOV Resources:Neat ApparelJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Yonathan joins Jim to chat about how AI is and will continue to impact the marketing and e-commerce world. They discuss some of their favorite new tools as well as tips on how to stay relevant as AI continues to get better.TOPICS DISCUSSED IN TODAY'S EPISODEWill AI take your job?Differentiating in an AI worldAI strengthsUsable skillsetsInteractive AI11 Best tools availableResources:GrowthHitJim Huffman websiteAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand. TOPICS DISCUSSED IN TODAY'S EPISODEFinding a complimentary partnerTransparency during negotiationsFinding alignmentStarting a brand IP firstGoalie WisdomIdentifying an opportunityChoosing to skip amazon and retail early onContent strategyResources:Neat ApparelStorelliJim Huffman websiteGrowthHitAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Will Rush CEO of Jetson joins to get tactical on how to raise money and grow and audience in the consumer tech space. Will talks about how to get investors interested to get funding and the importance of community growth after launch. TOPICS DISCUSSED IN TODAY'S EPISODEDuolingo for entrepreneursRaising money: Go timeHow to stand out with your pitch deckGetting data on your pitch, leading with the right questionsHow to get the first 40,000 users: Community led growthHow to pitch foundersMaking the pivot to techManaging the lifestyle of a CEOResources:JetsonWill RushJim Huffman websiteGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.TOPICS DISCUSSED IN TODAY'S EPISODEUsing a location to build a brandD2C vs Brick and mortarFeedback and validation from pop-upsMoving from brick and mortar to onlineRiding the waveTakeaway's from the military: leadershipCoS unlockBeing brilliant with the basicsBridging offline with onlineResources:Just MysticJim Huffman websiteGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts. TOPICS DISCUSSED IN TODAY'S EPISODEWhy couchesHow much is a domain worthBuilding trafficSEO and organic trafficCreating a good partnership dynamicStarting and selling timingGrowth hacksHow to ask for helpResources:Couch.comJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. This week we get to be a fly on the wall for one of Jim's recent zoom presentations with Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners.TOPICS DISCUSSED IN TODAY'S EPISODETechStars growth tacticsCustomer personasBest in class case studies for funnelsStrategies and tacticsBeing a market of oneSuccess storiesUndervalued vs over valued tactics for small startupsOffers advice Resources:Join My Newsletter hereJim Huffman websiteJim's TwitterGrowthHit Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Yonathan joins to discuss Jesse Pujji's recent tweet storm outlining 17 controversial beliefs about business. Jim and Yonathan discuss what they agree (and disagree) with and pull out the best takeaways to implement in their own lives. TOPICS DISCUSSED IN TODAY'S EPISODEWho is Jesse PujjiCandor, Clarity, and Brevity vs intelligenceBusiness dictatorshipsSelf reflectionSimultaneous Macro and Micro perspectivesThe most important differentiatorResources:Jesse's Tweet StormJesse's TwitterJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY'S EPISODEFatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim sits down with Andrew Buehler to discuss how Andrew went from concept to over $250k a month in under two years through a combination of crowdsourced funding, sales knowledge, and innovative digital marketing and growth tactics.TOPICS DISCUSSED IN TODAY'S EPISODE The secret to crowdfundingActivating your networkWhat you need to launchHow to cold emailThe importance of sales skillsCustomer AcquisitionResilientDesign AdviceResources:Urban SmokehouseJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim and Yonathan break down one of the word-for-word best blog posts on the internet, Sam Altman's "What I Wish Someone Had Told Me." Jim and Yonathan pick out some of their favorite points before exploring potentially huge opportunities for both of them in the near future. TOPICS DISCUSSED IN TODAY'S EPISODEValue for seconds readWho is Sam AltmanOptimism and ObsessionIncentivesConcise communicationSuperstar ImpactOpportunity VehicleOutcomes over processes Resources:What I Wish Someone Had Told MeJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY'S EPISODEJim's trip to New YorkHow to optimize conversion rate Automation flowsBundling and UpsellAd spend breakdownSEOUnderstanding the seasonality of your brand Resources:Neat WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Yonathan joins Jim to discuss a paradigm shifting book: Buy Then Build by Walker Deibel. They discuss the impacts its had on their approach to entrepreneurship and explain why a lot of people might be thinking about business the wrong way.TOPICS DISCUSSED IN TODAY'S EPISODEShifting the paradigmThe trouble with startupsUnderstanding the 5 most important things in acquisitionCounterintuitive ideasWeaknesses in the argumentAreas for growth Resources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim and Yonathan breakdown an essential read for anyone trying to improve or change their habits to create greater outcomes in their personal or professional lives. James Clear's Atomic Habits is a best selling book and a personal favorite for Jim and Yonathan. They distill the book into clear takeaways.TOPICS DISCUSSED IN TODAY'S EPISODEAtomic HabitsAuthor factsWhat's different about this bookTakeawaysGoal settingDesigning your environment Habit StackingResources:Atomic HabitsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson. They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas.TOPICS DISCUSSED IN TODAY'S EPISODEShooting your shotHow to approach successful peopleMeeting Andrew WilkinsonWho won the meetingJim missed a golden opportunityInsights and takeawaysHalf baked ideas Resources:Tiny Andrew's TwitterJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
On today's episode, Jim and Yonathan dive into a seminal blog post by Paul Graham, Y-combinator Founder, who gives advice on how to come up with startup ideas.Topics Discussed in Today's Episode:The blog post How to Get Startup Ideas by Paul GrahamWhat makes Paul Graham impressiveMain takeaways from the blog postOrganic vs recipe startup generationBest quotes from the blog postSome of the best points from the postDisagreements with the blog postWhy this read is iconicWho should read this blog post and whyResources:How to Get Startup IdeasJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook
On this episode, Jim conducts a retrospective on the best and often under appreciated segments from 2023. He highlights the top 5 podcasts and the best gems from episodes with Ming Zhao (Proven CEO), Natalie Ellis (Bossbabe CEO), Craig Swanson (4X Founder), and Bryan Clayton (GreenPal CEO). Resources:A Look Back at My 2023 (Blog Post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
Jim does a year in review and reflects on the ups and downs of this past year, focusing on both business and personal highlights.TOPICS DISCUSSED IN TODAY'S EPISODE Year in Review Top moments Efficiency: easy change to save big money Not having a mental breakdown! Buying a Company Speaking Across the country Managing Daily Mood Girl dad Marriage hacks Resources: A Look Back at My 2023 (Blog Post) Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
In this episode Jim talks with Mark Sims, founder and CEO of Fikes. Mark talks about the beauty of boring businesses, the strategy for acquisition and how to utilize your superpowers to grow a startup. TOPICS DISCUSSED IN TODAY'S EPISODE The advantages of acquisition Telling and selling vs asking and understanding The beauty of boring businesses Leaning into your super power Mistakes to avoid The essential skillset from sports Milestones of a growing company Resources: Fikes Mark Sims Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
Jim gives a long overdue update on the $3M challenge and reveals an exciting new acquisition before doing a deep dive into the strategy behind the move and tactics for growth going forward.TOPICS DISCUSSED IN TODAY'S EPISODE Update on the $3M Wins Losses Acquisition Update Neat Apparel, moats and unfair advantages 3 phases of acquisition Growth plan Resources: Neat Apparel Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim is joined by Krish Ramineni, CEO of Fireflies to discuss how grow a business through product led growth. Krish shares his insights about the importance of distribution and how to create proper culture within a startup before expanding on some of the best opportunities for someone starting a business in 2024.TOPICS DISCUSSED IN TODAY'S EPISODE What is Fireflies Creating internal growth Building a remote company How to structure your week Fireflies first 100 customers Product led Growth 2024 AI product opportunities Resources: Fireflies Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what characteristics define a truly great entrepreneur.TOPICS DISCUSSED IN TODAY'S EPISODE Using data to identify potential in athletes and founders The KPI's for successful founders What is resilience Different types of founder profiles Founder Community Blind spot recognition Disruption opportunities Hacks to win the day Resources: Leon VC Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)
This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.TOPICS DISCUSSED IN TODAY'S EPISODE What is GTM: different than product launch What is the beach head strategy The difference between Prince Charles and Ozzy Osbourne Common mistakes The military approach The grunt work threshold Talking to customers Demand generation vs demand capture Optimizing for profit vs adoption Resources: BOOK Maja Website Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)
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