Podcast appearances and mentions of douglas karr

I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean that those sales did not exist. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term. Podcasting can significantly enhance inbound sales strategies by leveraging the power of voice, capturing the attention of podcast listeners, and utilizing the necessity of repetition to get heard. Here's how: Engaging Voice: Podcasting allows businesses to convey their message using a human voice, which adds a personal touch and authenticity to the content. A well-spoken host or guest can establish a connection with the audience, making the content more relatable and trustworthy. This personal connection can positively influence listeners' perception of the brand and its products or services. Captured Attention: Podcast listeners are often highly engaged and attentive. Unlike written content, which requires visual focus, podcasts can be consumed while multitasking, such as during commutes, workouts, or household chores. This captive audience is more likely to absorb the message and remember it, increasing the likelihood of brand recall when making purchasing decisions. Necessity of Repetition: Repetition is key in marketing, and podcasting provides an excellent platform for consistent messaging. By regularly releasing podcast episodes, businesses can reinforce their brand's value proposition, key benefits, and offerings. Repetition helps ingrained the message in the minds of listeners, making them more likely to consider the brand when the need arises. Incorporating podcasting into your inbound sales strategy can capitalize on the power of voice, engage listeners' attention, and ensure consistent repetition of your messaging, ultimately boosting brand awareness, trust, and conversion rates. It will be interesting to see how long it takes for me to get my momentum back... I'll keep you posted!

 Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Marketing, Engineered is almost two years old now! It's evolved and improved, but the focus remains steadfast on helping leaders and marketers reach highly technical audiences through content and digital marketing. In case you missed some of our episodes, here is a walkthrough of what we covered in 2021.Virtualizing the field sales role with Michael Knight, President of TTI's Semiconductor GroupLinkedIn Miniseries featuring 5 guests, each with a unique perspective on how to leverage the platform, including:Advertising - AJ Wilcox, B2LinkedWriting - John Espirian, Technical CopywriterSales - Nick Capozzi, Sales PitchingSales - Susan Tatum, The Conversion CompanyMeasuring engagement - Scott Ingram, Relationship OneLead gen and spokesperson branding - Erin Moore, TREW MarketingNew platform features - Julia Fellows, TREW MarketingPractical advice to improve your content marketing, including Video - Bryan Fittin from GoRougeXSEO - Kyle Roof from High Voltage SEOTechnical writing process - Morgan Norris, TREW MarketingNewsjacking - Lance Looper, TREW MarketingWhy HubSpot - Andre Leonard, TREW MarketingHigh Performing Websites - Erin Moore, TREW Marketing and Jamie Tokarz, TREW MarketingHoning your digital marketing strategy 2021 State of Marketing to Engineers report - Jenn Corcoran, GlobalSpecDigital Customer Engagement Maturity Model - Richard Barnett, SupplyframeGetting started with digital transformation - Douglas Karr, Martech ZoneTakeaways from 346 marketing & sales books - Douglas Burdett, Marketing Book Podcast2022 marketing planning - Jennifer Dawkins, TREW MarketingStories from executives, marketers and salespeople working in highly technical industries Sabrina Veylder-Pahwa, R2SonicChad Pasho, Mechanical SolutionsSam Morgan, Morgan Polymer SealsMatt Judge, VizseekChris Grainger, EECOJackie Mattox, Women in EngineeringSandy Williams, Access Biomedical SolutionsAcquisition rebranding with Genuen leaders Jeff Gray and Tood VanGilder along with Lee Chapman from TREW MarketingMedia Miniseries with guest host Morgan Norris and 6 experts covering both paid and earned opportunities  Gary Lerude, Microwave JournalLee Douglas, AspencoreErik Jansen, ElektorPatrick Carmody, Endeavor GroupLisa Peterson, Lisa Peterson PRGlenn Frates, Cision MediaA huge thank you to all of these guests for sharing their wisdom and experiences on Content Marketing, Engineered!We have an exciting line-up for the start of 20

In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management platform that helps organizations understadn the words, phrases, and sentence strucutres of what your audience wants to read, hear, or watch. They have impressive results: * Marketers are spending 84% less time generating content with Lately's algorithms highlighting what the audience will love. * Marketers can automatically atomize any longform video, audio, or textual content into dozens or hundreds of pre-tested social media posts, producing 12,000% times more engagement. * Marketers can get consistent, engaging content designed to generate 200%+ more high-quality leads without being experts at copywriting. You won't find a more engaging speaker than Kate when it comes to learning about content engagement,be sure to listen to this fantastic interview! Special Guest: Kate Bradley Chernis.

In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world where being great may not be enough. We need momentum. From the best-selling author of KNOWN (https://amzn.to/3yWzo7R) and Marketing Rebellion (https://amzn.to/3ejY42f) comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage (https://amzn.to/3i8B9bm) is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: How the initial advantage that drives momentum comes from everyday ideas. The inside secrets of creating vast awareness for your projects. How to nurture powerful connections that lead to break-through opportunities. Why momentum is driven by the speed, time, and space of a "seam." How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now! Special Guest: Mark Schaefer.

In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video and audio are critical to B2B marketing strategies * How technology is providing businesses with the means to edit, publish, and amplify that content * An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel. Special Guest: Lindsay Tjepkema.

For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Wether a consumer or business-buyer, customers are seeking assistance online where they can self-schedule, self-price, or walk through a self-assessment to reach a recommendation. Marcus shares valuable information on the strategies companies should be adopting... including the seldom-seen strategy of disqualifying visitors who are not prospective buyers. Special Guest: Marcus Sheridan.

In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are utilizing this as a key go-to-market strategy. We discuss the key benefits of bottom-up SaaS including: * How users can easily try or use the product without heavy integrations or cumbersome onboarding. * How the decision-maker is sometimes a front-line employee (not always the C-Suite). * How teams and individuals get immediate value from the product opposed to a full enterprise roll-out. * How every application should have a consumer-like quality, making it something customers enjoy using. Pouyan is the co-founder and CEO of Scratchpad (https://martech.zone/scratchpad-command-salesforce-chrome-plugin/). Scratchpad is the first workspace built for sales. They designed every feature and interaction with account executives in mind, which means speed. Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace - connected to Salesforce to eliminate all those tabs and double work. Special Guest: Pouyan Salehi.

In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can market research accelerate your product development and marketing strategies? * What is the difference between qualitative and quantitative research? * What are the complexities of market research that are often missed when companies attempt a DIY approach? * What are some examples of how B2C and B2B companies are utilizing research to drive business decisions? Special Guest: Michelle Elster.

In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers. It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective. Special Guests: Guy Bauer and Hope Morley.

In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss: What is influencer marketing and how has it evolved over the last decade? Is influencer marketing about follower counts? Is it only digital? Why are brands counting on influencers to effectively grow their marketing? How to determine whether an influencer is a fit for building awareness about your brand. If you're an influencer, how can you approach brands to assist with their markeitng strategies? Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix. Special Guest: Jason Falls.

In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional marketing with small businesses where he fell in love with helping them with their marketing efforts. John started Local SEO Search, Inc. in 2013 to help local business owners in Canada with Internet marketing. John started his business using a mobile phone... he didn't even own a laptop at the time! With the huge impact of COVID-19, John's company has continued to thrive because of John's honesty and his team's dedication to their clients and always providing value. Tune into this important episode. Too many small businesses fail to see their investment in local search consultants or an agency pay off. You'll find out why in this interview... hint: It's not about algorithms. Special Guest: John Vuong.

Engati is the world's leading multilingual Digital CX platform. It is a one-stop platform for powerful customer engagements. With our intelligent bots, we help you create the smoothest of customer experiences, with minimal coding. And now, we're even helping you answer your customers' most complicated questions in real-time with Engati Live Chat. Website: https://www.engati.com/ Blogs: https://engati.com/blog Check out our CX Library- CX Community page: https://www.engati.com/cx-community CX Content page: https://www.engati.com/cx-content YouTube Interview series: https://www.youtube.com/playlist?list=PL05g56Qg9-goNEUmZlGGPHWfVjQRPpwr4 SoundCloud Interview series: https://soundcloud.com/user-670584022/tracks Spotify Interview series: https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg https://www.linkedin.com/in/maaikegroenewege/ Douglas Karr, Vice President / Partner, and Digital Transformation Consultant at Highbridge tells us what is the biggest obstacle of digital transformation and what is the most influential emerging technology in digital transformation implementation. He also shares his approach to digital transformation leadership. Follow us on- Facebook: https://www.facebook.com/getengati LinkedIn: https://www.linkedin.com/company/engati/ Twitter: https://twitter.com/getengati Instagram: https://www.instagram.com/getengati/ Talk to us: contact@engati.com Check out the 200 CX Thought Leaders to follow for 2021 - http://s.engati.com/2z9   https://www.engati.com/partner https://www.engati.com/glossary #EngatiCX #AI #CX

What is digital transformation, how can it help your business, and how do you get started? Douglas Karr, Founder of Martech Zone and VP of Highbridge, has seen decades of digital transformation. From his time in the US Navy programming PLCs (shout out to the industrial engineers and marketers!), realigning satellite feeds for newspaper digitization, and pushing the envelope for personalization with a certain pro football team, he has seen how digital technology can truly transform the customer experience and usher in intelligence and efficiency for companies small and large. The challenge lies in going from idea to successful implementation, and it is no small feat. Douglas talks about the high failure rate of technology implementation, and typical mistakes companies make during the process. He gives smart advice on how to gain approval, get started, and gain executive approval.

In this episode, I sit down with Douglas Karr, founder of Martech Zone (https://martech.zone/) and VP/Partner at HighBridge (https://highbridgeconsultants.com/). We dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! We talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And we talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. Shouts out to: Jenn Lisak Daniel Pink Special Guest: Douglas Karr.

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need.What are the critical components of a high performing marketing team? In this episode, we sit down with Douglas Karr and discuss what things companies need to consider in order to become high-performance.Kyle and Doug discuss:What are the 3 P's of high-performance marketing?How companies go wrong with just picking a platformWhen processes need improvement what do you doWhy people are to often overvalued or under appreciated for what's required to be high-performanceWhere to look for answers when you aren't seeing the results you want.About Douglas KarrDouglas is a recognized digital transformation expert in the digital marketing and technology space and consult local, startup, investment, and enterprise companies on how to best maximize their investments through education, process improvements, and platform selection and automation.On any given week, you’ll find him speaking, developing and teaching workshops, writing on for his publication, interviewing leaders on his podcasts, and consulting with a handful of key clients.Having started his career in the traditional marketing space with print advertising, database marketing, and direct mail. He transitioned to digital media and built a great reputation early in the industry. His companies quickly rose through the ranks of search engine marketing professionals and is now known around the globe for my focus on multi-channel marketing, compliance, and infrastructure.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins, is my guest on Episode 29 of Agile Digital Business. He provides many valuable insights and examples of how companies can be reacting in the COVID-19 global crisis to remain relevant in the eyes of their customers. 0:12 "We have to think about the context of this moment..." 1:15 Welcome in to Episode 29 from host, Vickie Maris 2:20 A shoutout to Amanda and Jerry for submitting questions for Mark 2:34 Music 2:41 Introduction of Mark W. Schaefer. He is author of 7 books including Known and his latest book, Marketing Rebellion: The Most Human Conmpany Wins. Mention of episode on Edge of the Web Radio hosted by Erin Sparks. 3:24 Experience as an instructor in the executive education classroom. Mark Schaefer taught a day of instruction on social media in the Digital Marketing Certificate program in its former structure of a 5-day program taught in Chicago, Illinois and done in collaboration between Rutgers University and the University of Notre Dame. (the university links will take you to the currently-available options for Digital Marketing Certificate programs at both institutions) 4:04 #agiledigitalbiz is the hashtag to search to find resources mentioned. I also use the hashtag, #teachinspireconnect 4:20 Marketing Companion - podcast that Mark co-hosts with Brooke Sellas 4:31 Digital Transformation - podcast that Mark co-hosts with Douglas Karr 4:48 Mark Schaefer was a speaker at Social Media Marketing World #SMMW20 5:04 Mark's opening comments of the interview 5:50 A thank you for the blog post on the businessesgrow.com blog: 7 Non-obvious coronavirus implications for marketing 6:37 These are unnerving and unprecedented times ... 7:05 "I can't imagine an event in my lifetime that would cancel baseball. Or cancel the Kentucky Derby..." 7:52 Looking at the relevance of our business in this moment. Quote to share ... 9:24 "It's time to reflect on this for all of our businesses. What we have built. What we love to do. What we're proud of. May not matter right now. We have to think about the context of this moment." Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins 10:19 "We need to be sensitive that we're going through a process of grieving. Our customers are grieving. The unmet and underserved needs of our customers are changing." "We have to look at applying our core competencies in a way that is relevant to this moment." 10:45 Examples of companies that have shifted to meet current needs:  "They are re-imagining and reframing their business in this moment." U-Haul is offering free storage for a month to college students who are being evicted from their dorm rooms. 13:30 I share an example of how the global crisis with the spread of the coronavirus has effected my focus, and I mention how deep breathing has been helpful. 14:56 Client asked Mark how do you sell in an environment like this. Question to ask: How would you sell to someone at a funeral? ... You would say, I'm sorry for your loss. What can I do to help you. What do you need from me right now ... I want to be here for you."  15:50 I mention how important it is to reach out and ask for the voice of the customer in the moment. 16:31 Discussion about the explosion for opportunity to innovate. 17:27 "The beauty of America and the beauty of capitalism is that people are just frantically driven to figure it out." 18:30 Example of innovation by a furniture manufacturer in a previous global crisis. 21:48 I mention the topic of voice interfaces and ask for examples of how a digital voice assistant has been used during the crisis. Mark shares that what he has been seeing has been focused around safety, comfort and meeting basic human needs. 24:02 "People are really seeking human connection right now in a big way." 24:25 Discussion about how revenue streams for speaking and consulting have changed drastically. Review core competencies and how can you reframe to meet the needs of your clients now. 26:15 Q/A - questions submitted by members of my LinkedIn book club group that was set up to review Mark's book, Marketing Rebellion. 27:12 Jerry Cunningham asks if Mark has any BDPs of companies taking care of their super loyal customers. Example given is from the tech industry. 30:18 A theme of the marketing rebellion book is that today, two-thirds of our marketing is occurring without us. 30:40 Extraordinary approach of making customers feel they are a part of the product development team. 30:55 Question from Amanda: Something I have been thinking as I begin looking into starting my own local business, how do I poise myself as an authority locally? I was reminded in a post how “Businesses are taking a tremendous hit right now. The flow of goods is disrupted beyond anything that we have ever seen.” It seems like it will be all the more important once the flow of traffic goes back to normal to have a clear marketing plan to let it be known you’re still in business. 33:50 Discussion about how to take people on the journey with you if you're developing your voice in the industry and establishing authority; or the other option is that you're already an authority. 38:00 Music 38:01 I wrap up the episode and challenge you to Teach. Inspire. And Connect!   Thanks for listening to the show! And for reading through the show notes for Episode 29.  Vickie #teachinspireconnect #agiledigitalbiz #podcast   Note: Links to Amazon in the show notes for the podcast are typically affiliate links. This means if you click on a link and order the book, or the product, I would receive a small percentage of revenue from the sale of the product. Thanks for you support of the show. I also welcome you to support the show through a subscription in any monthly amount at my Patreon account: https://patreon.com/vickiemaris  

A good marketing agency operates as an extension of your in-house team, but what happens behind the scenes to make an agency/client relationship successful? At July's Agile Marketing Indy live event, hosted by Bloomerang, three agency panelist give a peek inside what they do to maintain process, plan and prioritize client projects, and predict team capacity (you know, all the stuff that happens in between those weekly check-in calls). Special thanks to: Rachel Johnson, moderator; Douglas Karr, DK New Media; Anna Roolf, BLASTmedia; Travis Lynch, Bitloft

Key Takeaways: Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon, even! Tech isn’t a strategy. Thought it seems tech will ease the pressures we face, don’t get so wrapped up in it that you ignore the risks, redundancies, or inefficiencies of solutions you’re considering. Douglas worked with a client who lost all their customer behavioral data and who never backed up that data because marketing didn’t think to run back up. IT was never involved. That’s why you must build relationships and work through IT. AI is here and growing. It’s taking on manual work currently bogging us down, and scaling personalization we couldn’t have conceived of prior. AI gives us time back to be more strategic and creative.  Full Shownotes: https://www.emarsys.com/en/resources/podcasts/martech-douglas-karr

Douglas Karr has worked in the marketing and technology space now for over two decades, preceded by a decade in the newspaper, direct marketing, and direct mail industries. He’s respected throughout the world as a passionate and relentless marketer who has helped hundreds of companies advance their digital marketing strategies. Doug is the co-host of... The post 73. MarTech Trends for 2019: DOUGLAS KARR – CEO, MarTech Expert, Author & a pretty funny guy appeared first on Your Online Coffee Break podcast.

Douglas Karr has worked in the marketing and technology space now for over two decades, preceded by a decade in the newspaper, direct marketing, and direct mail industries. He's respected throughout the world as a passionate and relentless marketer who has helped hundreds of companies advance their digital marketing strategies. Doug is the co-host of... The post 73. MarTech Trends for 2019: DOUGLAS KARR – CEO, MarTech Expert, Author & a pretty funny guy appeared first on 15 Minutes With Chuck - podcast.

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t eliminate digital. Digital marketing enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers. The original 30 minute program is here: How to leverage digital marketing everyday ----more---- Some of what they will cover includes: What are the overall trends you are seeing  (big picture, what you are working on) What are the challenges fo getting the most – especially for SMBs with tighter budgets and higher expectations What are some of the mind sets that block transformation  (results) What role can CRM play, if any About our Guest, Douglas Karr: Douglas Karr owns DK New Media. They did due diligence for $3 billion worth of acquisitions in the space and helped countless companies become successful – including SmartFocus, Angie’s List, GoDaddy, Chase Paymentech, Salesforce Marketing Cloud, Compendium, and dozens of startups that they work with. Wiley Published Author: Corporate Blogging for Dummies Recognized by Heinz Marketing: Top 25 Marketing Influencers in the World Recognized by LinkedIn: Top 25 Social Media Experts to Follow  About DK Media Online Marketing  Douglas Karr and his team work with the world’s leading brands grow their business online organically, driving down cost per lead and building their online authority. Douglas can provide leadership, drive your strategy, help develop your team, or even bring in the necessary partners to execute measureable success. _________________________________________________________ You have been listening to CRM Radio a bi-weekly program on the Funnel Radio Channel. Podcasts of this live program are available from the CRM Radio site as well as the GoldMine CRM site.  The sponsor for this program is GoldMine CRM. Never miss an episode? Subscribe on iTunes, GooglePlay, Blubrry or on our CRMRadio.today website for new episodes emailed to you.  

Key Takeaways: Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon, even! Tech isn’t a strategy. Thought it seems tech will ease the pressures we face, don’t get so wrapped up in it that you ignore the risks, redundancies, or inefficiencies of solutions you’re considering. Douglas worked with a client who lost all their customer behavioral data and who never backed up that data because marketing didn’t think to run back up. IT was never involved. That’s why you must build relationships and work through IT. AI is here and growing. It’s taking on manual work currently bogging us down, and scaling personalization we couldn’t have conceived of prior. AI gives us time back to be more strategic and creative.  Full Shownotes: https://www.emarsys.com/en/resources/podcasts/martech-douglas-karr

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers. ----more---- Some of what they will cover includes: What are the overall trends you are seeing  (big picture, what you are working on) What are the challenges fo getting the most – especially for SMBs with tighter budgets and higher expectations What are some of the mind sets that block transformation  (results) What role can CRM play, if any About our Guest, Douglas Karr: Douglas Karr owns DK New Media. They did due diligence for $3 billion worth of acquisitions in the space and helped countless companies become successful – including SmartFocus, Angie’s List, GoDaddy, Chase Paymentech, Salesforce Marketing Cloud, Compendium, and dozens of startups that they work with. Wiley Published Author: Corporate Blogging for Dummies Recognized by Heinz Marketing: Top 25 Marketing Influencers in the World Recognized by LinkedIn: Top 25 Social Media Experts to Follow Douglas speaks on a variety of topics, including: Social Selling – Proven methodologies for enterprise sales organizations to optimize their social media presence, build authority and trust via social media, and drive referrals and sales. Consumer Buying Journey – Companies have struggled to adopt to new media and are seeing their marketing and sales suffer. This session educates your corporate leadership on how their buyers’ behaviors are changing so that there’s buy-in to new-media adoption. Content Marketing – Content production is labor and time-intensive but your organization continues to struggle to see the return on investment. This speech helps your content team set goals and build a world-class content library that is superior to your competitors and drives engagement and response. Marketing Stack – What is the elusive holy grail of marketing technology platforms? How do you determine what to purchase, how much to budget, and how to implement an omnichannel strategy that increases the return on investment while reducing the resources needed to operate it. _________________________________________________ Never miss an episode - subscribe on iTunes, GooglePlay, Blubrry or on our CRMRadio.today website for new episodes emailed to you.

This episode is all about transparency in marketing and technology. Douglas Karr is a MarTech expert who shares his story about being an entrepreneur and risk-taking. We also dive into Cambridge Analytica, SEO, and native advertising. Like what you hear? Leave a review in the iTunes store!  Please do not hesitate to reach out to me on LinkedIn, Instagram, Twitter, or email: hello@jessicaannmedia.com  LinkedIn: https://www.linkedin.com/in/itsjessicann/  Instagram: https://instagram.com/itsjessicann/  Twitter: https://twitter.com/itsjessicann  Medium: https://medium.com/@itsjessicann/  Jessica Ann: https://www.jessicaannmedia.com/  AoH: http://artofhumanity.io/  

Douglas Karr shares his wisdom on The Business Blast Podcast! You can learn more about Douglas here: https://dknewmedia.com/ This podcast is brought to you by Authors Unite. Want your own book published and marketed for you? Learn how Authors Unite can make the process of becoming a published, bestselling author as simple as sipping your morning cup of coffee. Learn more here: https://authorsunite.net/success Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I'm going to make the point that Gary's message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historical period known as The Crusades. I also highlight a viral, $100 To The Winner Of The Race, and provide perspective as to why Gary receives such a strong reaction from individuals like myself and Alexis P. Morgan.   You'll Learn: How Gary Vaynerchuk's message of personal accountability gets taken out of context and used as a weapon. Why I had a falling out with a mastermind member who prescribed to Gary's way of thinking. How white privilege compromises some individuals ability to empathize (not sympathize but empathize) and give good advice. Where the deep seated frustration with Gary's gospel comes from.   3 Key Points: Gary's message gets abused by his followers to attack people in the same way the Christian Gospel was used to shed blood during the historical period of The Crusades. Personal accountability is not a license to be racially insensitive. The stakes are high and people have died. “Privilege blinds because is it the nature of privilege to blind.” ~ Chimamanda Ngozi Adichie.   Resources Mention: TMDP 055: The Gospel of Gary Vaynerchuk Pt. 1 The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary's Response to Alexis P. Morgan TMDP 010: Epiphanies You Can't Get From Gary Vee $100 to the winner of the race viral video   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Blaine Zimmerman of Circle City Vets and Matt Hall, the Indianapolis Mayor's Veteran Service Officer join Harrison and Douglas Karr for an inaugural podcast, Veteran Cast (http://www.veterancast.com). The mission of Veteran Cast is to educate, inform, and improve the lives of Veterans in our community. This episode speaks to the economic impact of Veterans in the region, why Vets make amazing employees, and where Veterans can go and listen to be involved. If you're a Veteran, be sure to subscribe to Veteran Cast. Special Guests: Blaine Zimmerman and Matt Hall.

Blaine Zimmerman of Circle City Vets and Matt Hall, the Indianapolis Mayor's Veteran Service Officer join Harrison and Douglas Karr for the inaugural podcast, Veteran Cast. The mission of Veteran Cast is to educate, inform, and improve the lives of Veterans in our community. We're starting with Indianapolis, Indiana since that's our hometown - but the advice and information should be helpful to veterans throughout the United States.

This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists. Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary's stance on formal education. That being said, even this was a bit much for me. I was so taken aback I asked if this article was fair to Gary in Carlos Gil's private Social Media Mastermind Facebook Group. The conversation was lively with respectful discourse. My friend, fellow podcaster and ninth guest of this very podcast Douglas Karr chimed in with a perspective I think is representative of conservative Republicans who openly support Donald Trump (which Doug is among). In this episode I explore what I call “The Gospel of Gary Vee”, and give my perspective on the views of both Alexis P. Morgan and Douglas Karr. It's my sincere hope you gain both insight and clarity from this sensitive, yet much needed conversation.   You'll Learn: Why Alexis P. Morgan is so damn mad at Gary (or not). Why I feel Alexis' overall argument is quite valid, despite to scathing tone. The disconnect between viewpoint of conservative Republicans like Douglas Karr and the realities of corporate opportunities based on my life experiences. How name discrimination and other social pressures informed my journey of entrepreneurship. The simple social experiment whites can take to experience the challenges Black face just getting into Corporate America.   3 Key Points: Even if you don't like the tone or form of expression someone uses, that doesn't make their argument mute. Opportunity without access is meaningless. White privilege exists and is a distinct business advantage.   Resources Mention: The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary's Response to Alexis P. Morgan 3 Epiphanies You Can't Get From Gary Vee   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources:  Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Douglas Karr and Harrison Painter of DK New Media were nice enough to interview me on the MarTech podcast about podcasting, the power of audio as a marketing tool, and the future of digital entertainment. A common thread across this publication and the interviews we do is that, while we focus on the incredible growth of digital marketing, we absolutely respect and admire traditional marketing and mediums as well. Where there’s an audience, there’s an opportunity for marketing. Radio is one such medium. While airtime is being shared between actual AM/FM channels and the web, radio shows continue to drive a ton of engagement. Chris Spangle is one of a kind – building both a national radio audience for one of the top syndicated shows as well as building audiences via the web as well as in a number of podcasts he produces. Chris previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. Chris is both the web director of a nationally syndicated radio show as well as a podcasting expert (with expertise in both audio engineering as well as content production). He’s also the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness. Chris has quickly become a friend and respected professional that I listen to about the equipment and strategies in deploying our own podcast. In fact, I now own a beautiful Zoom H6 after Chris demonstrated his. I used it in conjunction with Shure Wireless Lavaliers to record some live interviews at Dell EMC World. With advisors like Brad Shoemaker of Creative Zombie Studios and Chris Spangle, I feel like I’ve got the best engineers on the planet helping us grow and tune our own podcast efforts! And the quality we’re producing is a direct testimony to their expertise and advice. With Chris’ content feedback, we’re already discovering opportunities to grow and engage with our audience as well as improve some of our production processes. In this interview, Chris provides a ton of insight on developing your voice and producing engaging content that will establish your footing in the podcast industry. Be sure to listen – there are too many tips to list!

Podcast Episode

Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile. Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost. Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network! Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education. In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School. Special Guest: Gina Bianchini.

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well. Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now . Thank you to everyone who has listened in the last five years! On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan and his wife Sarah run Evolving SEO together in Worcester, Massachusetts and he's also an associate at Moz. We had a great conversation with Dan about SEO which focused on how to find gaps in content, which he called "Opportunity Gaps." Plus, we discuss how branding/advertising and SEO can intersect and can you make improvements to your homepage's meta description? You bet you can! Listen to Dan talk about how Macy's fails at this but gives several examples of who has great meta descriptions! We also spend some time in the show discussing podcasting with Dan and talk about lessons we both have learned from doing our podcasts. Strangely enough, we also find out that the initials of both of our podcasts are "E-O-T-W." Weird... It was a fun conversation and we hope to have Dan on again in the near future! With Douglas Karr of MarTech, we talk about a recent blog post on their website in which they argued that lead forms are dead. Do you agree? Find out about these topics and more, today on the EDGE!

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map. All these things and more, this week on the Edge!

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about. Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017" A great episode this week on Edge of the Web!

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.  Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.  This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.  Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.  Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.  All this and more, this week on the EDGE!   SHOW NOTES: 6:45 - Start of News Segment 16:15 - Start of Interview with Mathew Sweezey 1:03:35 - Beginning of Segment with Douglas Karr  

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!

Douglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery. Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/.   You'll Learn: How Douglas' career in the Navy helped prepare him for digital marketing. Why you should avoid clients that have an adversarial outlook towards vendors. How Douglas would have been more successful if he turned down money. Why you should choose mentors that will figure out what makes you tick and push you in that direction. Why marketers should be translucent instead of transparent. The price Douglas has paid for his transparency.   3 Key Points: The best customers are focused on value. Choose mentors that will take the time to learn you instead of preaching from on high. Don't be transparent; be translucent!   Resources Mention: https://marketingtechblog.com/ Buy Douglas' book: Corporate Blogging for Dummies   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity. This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent.

Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity. This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform […]

Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content have messages that end up on deaf ears. Douglas shares with us how to make an impact in the blogging space and why relating to your audiences matters so much more than traditional push marketing.In this podcast you will learn:- How a simple shift in perspective will help you develop better content- The THREE critical things that your blogs must do for you which includes building your authority, developing trust, and nurturing personal engagement- Why blogs must showcase your personality- Why your sales people make better marketers- How marketing has evolved through the years since the all too familiar press release- The disadvantages of clickbaiting- The value of listening and how this impacts your contentLearn how corporate blogs can help you supercharge your marketing and the steps you have to take to make sure your content relates to your audiences by tuning in to this podcast today!

Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content have messages that end up on deaf ears. Douglas shares with us how to make an impact in the blogging space and why relating to your audiences matters so much more than traditional push marketing.In this podcast you will learn:- How a simple shift in perspective will help you develop better content- The THREE critical things that your blogs must do for you which includes building your authority, developing trust, and nurturing personal engagement- Why blogs must showcase your personality- Why your sales people make better marketers- How marketing has evolved through the years since the all too familiar press release- The disadvantages of clickbaiting- The value of listening and how this impacts your contentLearn how corporate blogs can help you supercharge your marketing and the steps you have to take to make sure your content relates to your audiences by tuning in to this podcast today!

In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.

Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you! This week on the Social Media Social Hour podcast I am joined by Douglas […] The post The Secret To Influencer Marketing with Douglas Karr appeared first on Casual Fridays.

Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. 

The Industry’s Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post appeared first on .

The Industry’s Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New […] The post appeared first on .