Podcast appearances and mentions of elliot begoun

Ethan Song and Elliot Begoun of TIG Brands discuss the role of community in brand building. Elliot shares his experience establishing a community of entrepreneurs through the TIG Brands ecosystem. Learn how community can be leveraged as a competitive advantage – from tighter feedback loops with customers to lower acquisition costs through word of mouth marketing. This episode also delves into retail marketing and fundraising.Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.- - - - - - - - - - - - Links DiscussedTIG BrandsStanford D-SchoolWomen on Boards ProjectJedi CollaborativeJono BaconHirschberg InstituteRegenerative Business- - - - - - - - - - - - Show Notes:01:45 The problem with CPG incubators5:17 The importance of advisors and diversity7:41 Why the tech VC model doesn't work for CPG10:33 The most important rule in running a business12:03 The role of community in brand building13:15 The three types of communities16:43 No, there is no one playbook to success20:00 The role of passion and value21:51 How to identify the right strategy for you27:00 Why product feedback matters30:53 Founder friendly fundraising models- - - - - - - - - - - - Past guests on the Pop Up Report include Margaret Coons (Nuts for Cheese), Sabeena Ladha (Deux), Ryan Babenzien (Jolie Skin Co.). Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Tim and Nick West (Bandit Running), Randy Hetrick (TRX) and many more.- - - - - - - - - - - - Additional Episodes You Might Enjoy:RIND Snacks Journey to 12,000 Doors in Less than 5 YearsHow Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and HostessScaling Blume to $10m through Omnichannel and Community Building- - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com

Raising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of capital out there. Diving deeper into the anatomy of venture funds, he then provides a clear view of how it differs from private equity and what processes we can expect. We are in a very interesting time in the industry, and we need to find ways to keep up with how we fuel our businesses. Join Elliot as he gives us the scope of the land on raising capital in a way that is more aligned with building a sustainable business.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As an emerging business, your branding and messaging are some of the essential pieces you must pay attention to. How do you create a strong brand impact that addresses the needs of your target audience? In this episode, Casey Harshman, the Owner and Director of Frooishen, joins Elliot Begoun to discuss how telling your unique story can help establish the power of your brand. He explains why you must showcase every single thing you do on your online platforms to create genuine customer connections and gain solid marketing leverage. Casey also discusses the value of packaging that serves as the foundation of the readiness of your product. Delve into this episode and learn how to unleash your power through an equally powerful story.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you're a seller online, then you may have dabbled or even considered going to Amazon. Rightly so since it has become a ripe ground for a lot of entrepreneurs. With the space becoming more and more crowded, how then can you navigate and stand out? In this episode, Elliot Begoun invites Andy Thompson, the Head of Customer Success at MixShift, to share how emerging brands can leverage Amazon data to help you sell online and grow your business. Amazon has a $40 billion advertising business, putting the pressure on emerging brands to know a lot about advertising and thrive in it. Allow Andy to help you navigate through that space as he provides many insights and strategies to help you grow.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Are you a small business? Is your business struggling to be discovered, make connections and grow? In this episode, Elliot Begoun welcomes Vir Satyan, the SVP of Supplier Sucess at RangeMe, shares how RangeMe helps level the playing field to be discovered, get connections, and eventually grow. He shares how you can set up your profile for customers to get what they need to know and to put your business forward. Vir Satyan also talks about RangeMe from both the buyer's and retailer's perspectives. Grab this opportunity to find a new avenue to help your business grow. Tune in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Building a business that solves a problem for a lot of people is commendable, but truly bringing it to commercial success is a whole another ‘nother ballpark. Today's guests sought out to help parents give their babies the nutrition they need to be healthy. This is the impetus behind Square Baby. In this episode, this dynamic co-founder duo joins Elliot Begoun to share their journey of building a business. Katie Thomson and Kendall Glynn, the CEO and COO of Square Baby, share the evolution of the brand and the journey to a more commercialized approach. Katue and Kendall's partnership is well-balanced, and they have done very well in problem-solving. Tune in to this episode to learn more!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Welcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it's to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you're in, and the audience you're targeting. Do you take in debt or find investors? If you want people to invest in your business, what opportunities are you providing to make your proposal attractive? Do you even need investors, or is something else a more viable option to fully realize your business' growth? Chuck and Elliot mull over these questions and exchange more ideas on funding. Tune in to hear more business insights and get the direction you might not know you needed right here.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How brave are you to start realizing your dream? In this episode, Elliot Begoun is joined by Tonya Donati who shares how persistently chasing her dreams gave birth to the brewing company Mother Kombucha. She talks about how it slowly reached success, changed the lives of many customers, and opened her eyes to her destiny as an entrepreneur. Full of rollercoaster moments, honest realizations, and golden business nuggets, this episode will make you understand how your dream is always worth investing in and change your life for the better! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the culture behind it with stories of travels from around the world. Drawing inspiration from these experiences, he was able to build a business and a community. In this episode, Elliot imparts strategies he used for his business, from creating a brand to attracting the right customers. Don't miss out on business and industry insights from Andy and get a deeper understanding of the impact of community for the success of your business.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Resilience is an important attribute for anyone, whether they're diving into the world of entrepreneurship, activism, or both. It is especially important when you tackle new ideas that have the potential to change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital, a financial services firm built to scale climate solutions by helping US farmers transition to regenerative agriculture. Robyn is a food systems advocate who speaks to the powerful connection between soil, climate, and human health. Her intersectional vision for the future of our food system inspires millions, but it has also attracted some detractors. In this episode, she shares how mutual dialogue is key in dealing with opposing perspectives. Tune in to learn more about what rePlant is working on and how they contribute to the movement to preserve the planet.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Finding the right resources is a critical factor for our business growth. As a small retailer or brand, having the right distributor can help us move forward. In today's episode, Karl Watson, the Chief Revenue Officer of Pod Foods, sits with Elliot Begoun and talks about how Pod Foods Distribution Platform is dedicated to improving as they grow alongside their brands and retailers. As an emerging brand, we want your product to get on the shelf and sell it as fast as possible, and with Pod Foods, we can make it happen. Set your brand to success by tuning in to this conversation with Elliot and Karl!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas. Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen empanada brand. Margarita also explains how she is making Mas Panadas a place of equity and community for minorities, detailing its part in empowering Hispanic entrepreneurs.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

In entrepreneurship, there is still a disconnect when it comes to accessing local markets and communities. Our guest in this episode is connecting it all by creating snacks on purpose. Renee Dunn, the founder and CEO of Amazi Foods, works directly with farmers and small businesses in Uganda to make their products by building a vertically integrated, more transparent, and connected supply chain that actually creates direct market access for those at the source. She joins Elliot Begoun to tell us more about her passion for this space and the challenges she encountered in the process of bringing the products to the shelf at a reasonable margin. Renee then shares her thoughts on the impact of telling the story through your product and the risks that come from your business models.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Making it in any industry is a feat in itself, but it is significantly more challenging for solo entrepreneurs. Today's guest did just that and more as a woman entering the largely male-dominated space of alcoholic beverages. Donna Katz is the Founder of G's Dry Hard Ginger Beer, an organic, healthier option to the classic brewed drink. In this episode, she joins Elliot Begoun to share some of her experiences venturing into the space along with valuable lessons she gained along the way. Donna talks about the inspiration behind her brand and the challenges she faced establishing her business, from fundraising to sourcing materials and more. Be inspired by her journey and be moved to action as she offers tips for aspiring solo entrepreneurs. Don't miss it!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is a process and a passion. You must genuinely care for your team and the customers you're serving. Listen to your host Elliot Begoun as he talks with Danny Walsh about building a sustainable revenue engine to make a difference in the world. Danny is the founder of Peak State Coffee. In this episode, he shares valuable insights on the importance of positive energy and motivation for your entrepreneurial spirit. He also explains his company and how his products boost good health with the highest quality they could offer. Tune in to learn how to make things happen, improve processes, and change people's lives for the better.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the experience in Expo East. From listening to key people in the industry, building relationships, and putting your business forward to availing yourself of those serendipitous moments of connection and opportunities for growth, Elliot and WavenDean have you covered. So, whether you're attending the Expo East or any upcoming events in the future, tuning in to this conversation will bring you lots of tips and insights!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to the world. Erin O'Donnell, Vice President of Sales for Sun Valley Rice, joins Elliot Begoun to share with us how she took the opportunities brought on by the sudden changes and built a strong brand in the agriculture business. She talks about the health benefits of eating brown rice and the technology they use to make it more palatable. Creating more impact, Erin also tells us what they are doing in Northern California's rice industry to promote the environment, pushing forward their passion for sustainability with their products at Planet Rice. There are so many fresh insights to learn about being an entrepreneur within this industry that you can apply to your business. Join Erin as she imparts more!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Clara Paye, the founder of UNiTE Food, wanted to capture the hearts of families with healthy food selections made in kitchens across the globe. To other entrepreneurs wanting to enter the market, specifically on the nutrition kind, it would seem too risky. Clara launched her protein bar brand UNiTE with gusto. Her products like the churros, Mexican hot chocolates, and PB&Js are foods that bring memories and nutrition at the same time. All the products are also gluten-free and made using plant-based protein. In this episode, host Elliot Begoun interviews Clara about her entrepreneurial journey, from working in the service industry as a head of a plumbing company to becoming the owner of a food product company. Join in to know more about Clara and her story on this episode of TIG Talks.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How can you sell your product to the marketplace? How is it different from others? Join your host Elliot Begoun as he talks with Rob Simcic about the challenge and satisfaction of doing something innovative and unique for customers. Rob leads the overall direction and supports the Little Beauties team to be the best it can be and produce the world's finest dried fruit products. In this episode, he discusses how their company utilizes every piece of produce grown and shows respect for the land and the environment. Rob also shares surprising lessons throughout the course of his career when he decided to shift. He gives us an overview of the challenges, capital raising, and a glimpse of the future for the brand. He is confident they achieved something outstanding that is worth sharing with the world.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Having an identifiable brand is evidently an effective way to grow a business. A great example of that is Famous Soda Co, a beverage brand offering healthy alternatives to your classic sugary soda drinks. On today's episode, Elliot Begoun sits down with Founder Michael Pillon to discuss the brand-centric strategy that helped them break into the already saturated food and beverage industry. Michael narrates his entrepreneurial journey from starting the business in Australia with his mother to now expanding the brand in several markets. He shares the ups and downs of their journey along with lessons on how to navigate entrepreneurship and deal with inviting investors in the picture. Plus, get valuable tips on how to build your brand and make it stand out. Don't miss the incredible insights from this episode by tuning in.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Emerging brands have a lot of potentials, but they often face challenges regarding growth. In this episode, Elliot Begoun, founder of TIG Brands, talks about the two fundamental initiatives that he thinks will help the TIG Brands community – the TIG Venture Community and the TIG Collectives. As an entrepreneur, one of the most important things to do is build a strong business foundation. That means ensuring the right team, processes and systems, and financing are in place. As emerging brands don't usually have the same resources as established brands, how can they get the resources they need to start up? Join in as Elliot shows the way.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Raising funds for your business is difficult, especially for early brands. Here to offer great insight on the matter is Elliot Begoun's brother from another mother, Chuck Cotter. He again joins us for an insightful episode dedicated to helping business owners. In this episode, the two chat about how you get that first money in fundraising and the ways you can attract investors. Chuck and Elliot also explain and illustrate different comp structures to help you manage equity when hiring executive roles for your business' growth. They dive deep into how and when to give up equity that will not lead to loss. Don't miss out on expert business advice and get practical tips you can start implementing for your brand.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

TIG builds nimble, capital-efficient, resilient brands. “Tardigrades, Not Unicorns”https://www.tigbrands.com/Hosted by Jonny Price & Katie PowersProduced by William (Classic) Thomas

Expos are a great way to learn more and expand your network. However, one of the difficulties many face is what to do after. How do you keep the momentum of what occurred and continue to use what you learn and work on your relationships? Elliot Begoun steps in and shares two important elements that will help you maximize the show after the show: radical persistence and controlling your narrative. He breaks down how you can apply these in your emails and relationships as you pave your road to towards success. Join Elliot as he shares how you can take what you've learned in Expos and really bring it forward.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

What can you do to make your business more investible? There's a lot to consider, but today's episode might help clear some things out. Chuck Cotter once again joins Elliot Begoun for another episode of Brothers from Another Mother. The two answer questions from listeners on everything about increasing your investibility. They discuss pre-money vs. post-money cap, incentive equity, social responsibility, fundraising, and the importance of relationship-building. Plus, they get to talking about exciting and worrisome happenings in the space right now. Get valuable tips for founders by tuning in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Brand launching has always been tricky for owners. Knowing how to manage sales, operations, and production development is difficult. Fortunately, Rodeo CPG can help with that. Join the CEO and Founder of Rodeo CPG, Zachary DeAngelo, as he talks to Elliot Begoun about his innovative SaaS program. Learn more about Rodeo CPG and how it helps owners know more about their brand. Discover how to buy promos and develop sales plans so that you can grow your business. Launch your brand and be the owner you want to be today!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Wefunder is a crowdfunding service that connects startups with investors online. In today's episode, Elliot Begoun talks to three founders who have used Wefunder to activate their campaigns. The founders who are present in today's episode are the CEO of Spinster Sisters, Kelly Perkins, the CEO of Riff, Paul Evers, and the founder of Tia Lupita, Hector Saldivar. Listen to today's episode to learn how they used crowdfunding to fund their dreams. Join in and learn the ins and outs of launching a successful fundraising campaign. Discover the power of Wefunder today!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

What drives success for brands on the fundraising front? You need to have an attractive valuation, or investors won't consider investing. Elliot Begoun welcomes a brother from another mother, Chuck Cotter. Chuck discusses with Elliot how you need to receive feedback on why people may be less interested or provide a lesser valuation. You can't get bogged down arguing with investors about your product. Instead, you need to step back and assess how to tweak your product or strategy to be more attractive to investors. Need more fundraising strategies? Tune in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The year 2022 is just beginning. Have you made your plans for this year? In this episode, Elliot Begoun talks about the four secret ingredients for growth and success. Set aside the past year full of challenges that have been physically and emotionally draining for all of us. Tune in to this episode to start setting the direction you clearly want to go to spark that light within you, get back your motivation, and help you achieve your goals. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

When was the last time you saw an ad that was perfect for you? Were you ever stuck in an online search loop where you've found all suggested topics interesting? All thanks to SEO, most of the world's information are right at our fingertips. SEO can be a game changer especially when it comes to marketing and promoting businesses. Learn the secrets to SEO with Eric Seropyan, co-director at Orange County Search Engine Academy, as he joins Elliot Begoun today to talk about the impact of SEO in today's digital world. Eric specializes in driving traffic to websites using Google Adwords Certified, Search Engine Optimization, Social Media Marketing, Email Marketing and more. Learn more as Eric shares with us some SEO secrets and how he came to know about them.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Putting up a brand is a struggle but keeping its name afloat is far more difficult. In this episode, Elliot Begoun is joined by Jeff Hahn, crisis communication specialist, and owner of Hahn Public, to share his expertise in this field. For his clients, Jeff is the guy to call for brand crafting, message development and crisis communications. How important is crisis communication to a brand's reputation? Listen in as Jeff shares how a tornado turned his life around and how he managed to overcome crises in business and his own life.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

When it comes to the CPG industry, virtual expos are the future. COVID hit the world and changed everything so events like Expo West are now virtual. To talk more about this is Carlotta Mast, the SVP and Market Leader of New Hope Network. She is in charge of the growth and impact of Informa Market's New Hope Network portfolio of in-person and virtual events. She makes sure that everything serves the natural & organic products industry. Join your host Elliot Begoun as he sits down with Carlotta Mast on what Expo West is all about and the shifts New Hope had to do because of the pandemic. Join in the conversation and make sure to attend these virtual events.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

When it comes to starting up your own business, you have to learn from your mistakes. If an investor or shareholder tells you no, then find out why it was a no. These are lessons that you can learn from so that, as a founder, you can propel your business forward. In today's episode, Elliot Begoun brings on Matthew Parry, the CEO and Co-founder of The Good Crisp Company. Matt talks about his career journey, from self-funding Good Crisp to finding investors. Learn some of the things he could've done better and how he learned from his mistakes - from marketing to finding the right flavors, to boards, etc. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Resilience is an important attribute for any individual, both professionally and personally. It is especially important when you tackle and share new ideas that could potentially change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital, a financial services firm built to scale climate solutions with alacrity helping US farmers transition to regenerative agriculture. Robyn is a food systems advocate who speaks to the powerful connection between soil, climate, and human health. Her intersectional vision for the future of our food system inspires millions but has also attracted naysayers. Today, she shares that in dealing with opposing perspectives, mutually respectful dialogue is key. Tune in to learn more about what rePlant is working on and how they contribute to this important transition to preserve Earth.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Genius Juice CEO & Founder, Alex Bayer interviews Elliot Begoun of TIG Consulting. Elliot is the Founder of TIG Consulting. He works with start-ups and seed-stage emerging CPG brands that are looking for guidance around brand building, production, marketing strategy, and more. Elliot works with brands in a very hands-on way to bring the brand from an ideation stage to execution on the shelf. Recently battling COVID-19 to be on our show, Elliot shares his guidance and wisdom on navigating through the CPG space and how to survive and eventually win. --- Support this podcast: https://anchor.fm/genius-juice/support

Notice how female and LGBTQ-owned brands are part of the minority brands. Why? Because if you look at the system and how it's set up, the support naturally goes to white, straight males. In this episode, Elliot Begoun welcomes Mark Feinberg, the CEO of the OTHRStore. Mark shares with Elliot how he created the OTHRStore to provide access to these minority brands. Building ecosystems of support around minority brands is crucial for their success. If you're underrepresented and need help to access resources, this episode is for you. You're not alone because OTHRStore's purpose is to help you succeed. Tune in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

For a company to pivot and shift its focus takes a lot of confidence and risk. But that is what being an entrepreneur means. It's all about taking risks in action. This is what Kelly Perkins did with her company, Spinster Sisters Co. Join your host Elliot Begoun as he talks to Kelly Perkins about her shifted focus into plant-based skincare. Learn how to differentiate yourself in a very competitive market, such as the skincare industry. Learn how to raise capital as an entrepreneur, especially in these trying times. And find out some tips from Kelly herself on how to build a well-respected company.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

When you've been managing your business for a while, it's easy to fall into a routine and stay on the safe side. However, given the climate we're in, there are defining factors to consider for your business's long-term success. Some of this you may already know but just haven't dared to face and act upon. Your host Elliot Begoun is here to give you the tough love conversations you need. He shares the top ten things that founders need to hear when it comes to handling and developing their business. He also details each to give you actionable insights you can start applying to your business/career today. Motivate yourself into action and innovation with these reminders from Elliot by tuning into this episode!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

When you build a startup company, you're always in a recession. It's hard figuring out what to do and how to do it. Elliot Begoun's guest today is Wade Brooks, the CEO at LivBar. Wade talks with Elliot about how ideas mean nothing unless you know how to express and execute them. Only then will you be able to convince investors to put their money on you. Join in the conversation to learn practical advice on how to deal with investors, especially angel investors. The key is to build personal relationships with them. It takes trust for people to invest in you. Tune in and learn how to build your startup company! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The COVID-19 pandemic has forced so many stores to close. For those selling products out there, this means fewer places we can sell in and have the necessary visibility to put our brands out there. It is time that we get down to the stores themselves and help find ways we can help stores thrive, and ultimately ourselves, in this tough environment. With a team who are in the trenches day in and day out, Will Ahearn, the President and Co-founder of Dirty Hands, has a bird's eye view of what is happening at the store-level. In this episode, he joins Elliot Begoun to talk about the things that he is seeing out there right now, providing insights and tips on what brands can do and not do and what to expect. He then discusses what you should be looking for in terms of a merchandising strategy in a store. Plus, Elliot also gives us a look into what Dirty Hands can help you with—a hand to hold in this pandemic.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The world has been flipped upside down due to the pandemic. Many things have changed and adjustments to make. How can your business thrive in this situation? Alex Marx gives an overview of how we could still make it in our business ventures despite this. He is the Director in Category Management at KeHE Distributors, a wholesale food distributor. How does a KeHE manager evaluate a brand? In this episode, he joins Elliot Begoun to discuss category management, implementing changes, innovation, and the advanced analytics side of business processes. Alex also advises center aisle brands in a competitive category to stand out as a sustainable brand. Are you eager to know how to approach the market, execute channel strategies, and leverage your products? Learn tips and tricks, so you are guided in the right direction and scale your business up!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The internet age delivered success to many online businesses, providing customers with rapid and reliable service at the comfort of their homes. But if one chooses to venture into the brick-and-mortar scene to earn more and increase reach, would that be a profitable idea? Elliot Begoun sits down with Tracy Miedema, Vice-President of Innovation & Brand Development at Presence, to talk about the right preparation needed for the challenging shift from online to retail. She talks about the hefty costs that come with such a business decision, the best people to ask for help from, and the most efficient way to minimize risks. Tracy also talks about maintaining brand recognition from your online business as you transfer it into your physical location and product packaging.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The food industry is not lagging when it comes to innovating its products. With the pandemic exposing more unmet needs, healthy, sustainable solutions have become the forefront, especially for food start-ups. Today's guest is Sarah Sha, Director of Strategy for KITCHENTOWN and works together with Good Food Makers, a global accelerator of start-ups with transformative ideas. She joins host Elliot Begoun to discuss the programs they have for food start-ups with fresh, innovative ideas needing financial support as well as a community where they can thrive. Sarah also talks about the futures thinking process and ways to approach problems and develop actionable outcomes. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

It's hard to start your own business when it's something no one has done yet. But by pursuing it, you are actually creating your own opportunities. This is what Kara Goldin did. Kara is the Founder and CEO of Hint, Inc. and she didn't even start in the beverage industry. She had a good job, so why did she quit to start a beverage company? Kara joins Elliot Begoun in this episode to share how she started Hint and her mission to help people stay healthy. She also talks about her book called Undaunted. Listen in to discover what made her take the leap and how you can do it, too.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Is there a single human being who's ever been a complete leader? Nope. Leaders become complete when they have a team that makes up for what they lack. Elliot Begoun's guest in this episode is Xavier Naville, who was the Founder and CEO of Creative Food. Creative Food is a key supplier to major restaurant chains in China, like McDonalds and KFC. Join in the conversation and discover how you can form a team that strengthens your weaknesses. If you believe in humility, vulnerability, and honesty, then this episode is for you. Tune in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you're feeling overwhelmed and burnt out, then it may be time to reap the benefits of retreats. Checking out and taking time for self-care and self-nourishment is important for a healthy personal and professional life. In this episode, Elliot Begoun interviews the founder of She Glows Retreats, Brie Doyle. Brie organizes and hosts retreats, and she talks about self-care and how taking a retreat helped her business and personal life. Take some time to listen and begin your own retreat plans.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

A unicorn is a popular and sought-after creature beloved by everyone. But they are also mythical. Tardigrades, however, are real, and they are resilient. They've gone through the test of time and are not going anywhere anytime soon. Why not build a brand like that? In today's episode, Elliot Begoun lists down the ten important traits your company needs to become a tardigrade brand. He breaks down each trait and outlines a helpful guide to create a nimble, capital-efficient, and resilient brand.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The first thing we need when starting a business is money. One of the best ways to have that is through investors. But what if the search for that investment is harder than you thought? Do you give up? The founder of Stratia Skincare, Alli Reed, didn't. Instead, she bootstrapped her business all on her own shoulders without any outside investment. In this episode, she shares her inspiring journey with Elliot Begoun. They dive into her struggles with raising money and processing her emotions when dealing with rejections from investors. Alli also talks about building relationships with consumers, growing the business even in the pandemic, and learning to believe in ourselves. Her entrepreneurial journey was a hard road, yet it didn't stop her. Join Alli as she further talks about her daily routine, how she handled the challenges, and how we could adjust accordingly when faced with uncertainty, especially in this trying time.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

A lot of business owners don't care much for accounting. They read the numbers and are done with it. You have to understand it. When the pandemic started, businesses weren't prepared. They didn't understand their numbers. They didn't know how to manage their inventory, and they closed. This is why accounting is important. Join your host Elliot Begoun and his guest Brad Ebenhoeh on all things accounting. Brad is a Managing Partner at Accountfully, which is an outsource accounting department for small businesses. Brad helps fix your systems and accounting workflow, infrastructure systems, processes, and more. Join in today for a discussion on why the numbers do matter. Learn it and understand it. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

I'm honored to be joined by food industry veteran, Elliot Begoun on today's show, as we talk about the state of the industry, sixty days after the outbreak of COVID19 in the US. In today's podcast, we discuss: How the industry is changing, and what we can expect moving forward What the “valley of death” is, and how Elliot & TIG helps brands move through that. Whether or not investors are still investing in at this moment, and what to do if you're looking to raise money in the food industry right now What brands SHOULD and SHOULD NOT be doing right now to plan for future success Whether you've been having high sales these past few weeks, or are frustrated with your financials, tune in to this episode to hear some good news, some tough love, and some inspiration for moving forward. Find the full show notes, grab that free cash flow projection resource and find Elliot's contact information by clicking here.   This episode is sponsored by WeStock. WeStock streamlines the request process providing your brand with consistent retail leads and giving you the insights needed to grow your business. Learn more at WeStock.io and use promo code FoodBizWiz for 25% off your first year.