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The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
In this episode, Joe Sanok interviews Kevin Evers, senior editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift. Evers unpacks how Swift's career offers lessons for therapists—chief among them the value of having a clear vision, maintaining consistency, building trust, and staying fan-focused. Drawing from her early decision to leave a major record label that didn't share her vision, to her bold switch from country to pop at the height of her success, Swift's story illustrates the power of strategic risk-taking. Evers encourages private practitioners to apply these principles in their own work: stay aligned with your mission, know your audience, adapt when the time is right, and above all—keep going. The post The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
So, Governor Evers has decided to hang it up. Don't think for moment that it's because he couldn't win a third term. That's the kind of misplaced confidence that won him a first and a second term as governor. Liberals are playing the long game here, and they haven't exactly been secretive about their strategy. They fully expect that a democrat will be elected president in 2028. The president's party is always at a disadvantage in the midterms, which is when Wisconsin always holds its gubernatorial election. The left wants a strong democrat incumbent in the governor's office for that 2030 election, and there is no way that Governor Evers was going to run for a fourth term that would keep him working well into his 80s. And so, the Democrats are taking a calculated risk now for long term gains. It's a perfect example of giving up a bird in the hand for two in the bush, leaving republicans with a golden opportunity if they can figure out how to exploit it.
Wall Street finance and compliance expert Sean O'Malley gives us his Wisconsin common sense take on the latest economic news—raw numbers that suggest things aren't as bad as people feared they might be, but there's no clear path out of the current sluggishness. And it goes without saying, the sluggishness wasn't inevitable, since we were enjoying a resurging economy when it was under adult supervision. We'll also visit with Chad Holmes from our station in Wausau and Joe Zepecki will have an update on how the 2026 races for governor and other Wisconsin offices are being impacted by Gov. Evers' retirement. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guests: Joe Zepecki, Sean O'Malley
Now that Gov. Evers has made his retirement official, we'll ask Dan Shafer from The Recombobulation Area and the way Democratic dominoes could start to line up—with incumbents considering a run for new seats, which opens up other seats for newcomers. We'll also get an update on Wausau headlines with Chad Holmes from 98.9 WXCO Radio. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guest: Dan Shafer
Gov. Tony Evers has made it official. He won't run for reelection. Evers' decision to retire from politics has Democrats and Republicans floating bids to replace him. And, the case against the father of a Madison school shooter will move forward.
On "The Lead" - Will Gov. Walz follow Gov. Evers' example? Any why do we keep getting smoke? Chris Shaffer joins the show. On "Page 2" - let's talk about some restaurant openings!
It's Friday, so the City Cast Madison team is here to round up the news of the week! Host Bianca Martin, executive producer Hayley Sperling, and newsletter editor Rob Thomas chat about the Dane County Humane Society hurting for resources, an AI blunder that made it to the front page of the Wisconsin State Journal, and activities around town including Disability Pride Festival and AtwoodFest. Plus, Gov. Tony Evers announced he won't seek a third term in office. Ready to dive in? Mentioned on the show: Madison's Best Accessible Parks, Restaurants, and Public Spaces [City Cast Madison]Madison's new sprayground opens at Rennebohm Park [City of Madison] The Gentlemen 60th Anniversary [The Bur Oak]
ICE arrests in Wisconsin have more than doubled since the beginning of the year and though we were promised it would only be the criminals...you know how that goes. Next, Fed Chair Jerome Powell did what we all want to do; factcheck The Felon President. Then, it's time to Recombobulate the news with Civic Media's Political Editor Dan Shafer. Huge news out of Madison, as Governor Tony Ever announces that he will not seek a third term. We talk about the impact of this announcement, as well as his legacy and future for Wisconsin politics. As always, thank you for listening, texting and calling, we couldn't do this without you! Don't forget to download the free Civic Media app and take us wherever you are in the world! Matenaer On Air is a part of the Civic Media radio network and airs weekday mornings from 9-11 across the state. Subscribe to the podcast to be sure not to miss out on a single episode! You can also rate us on your podcast distribution center of choice. It goes a long way! Guest: Dan Shafer
Listen to Friday's "Dan O'Donnell Show," as Dan explains how proof has now emerged that Wisconsin Governor Tony Evers moved his retirement announcement back a week just so our reporting wouldn't be proven correct.
WXPR News for 7-25-25
Anfang des Jahres drohte Berlins Finanzsenator Stefan Evers noch mit weiteren Kürzungen. Jetzt liegt der Entwurf des nächsten Doppelhaushaltes vor... und siehe da! Der wächst, und zwar kräftig (genauso wie die Schulden übrigens). Wo das Geld herkommt, was es mit dem Wahljahr 2026 zu tun hat und warum Evers trotzdem von einem "Konsolidierungspfad" spricht, erklären wir in der SPREEPOLITIK. Außerdem verteilen wir an Brandenburgs Ministerinnen und Minister Noten: Zwischen "Einserschüler" und "versetzungsgefährdet" ist alles dabei. "Spreepolitik" ist der landespolitische Podcast vom rbb für Berlin und Brandenburg: Jede Woche eine neue Folge, immer freitags in der ARD-Audiothek und in der rbb24 Inforadio App - jetzt kostenlos abonnieren!
Maine's Gov. Mills defying Trump's order to protect women's sports and WI Gov. Evers speaking out against deporting criminal illegal aliens? Both earned an F-grade from Saving America. Our governors should prioritize American citizens & common sense, not woke agendas! Thanks for joining me for this episode! I'm a Houston- based attorney, run an HR Consulting company called Claremont Management Group, and am a tenured professor at the University of St. Thomas. I've also written several non-fiction political commentary books: Bad Deal for America (2022) explores the Vegas-style corruption running rampant in Washington DC, while The Decline of America: 100 Years of Leadership Failures (2018) analyzes – and grades – the leadership qualities of the past 100 years of U.S. presidents. You can find my books on Amazon, and me on social media (Twitter @DSchein1, LinkedIn @DavidSchein, and Facebook, Instagram, & YouTube @AuthorDavidSchein). I'd love to hear from you! As always, the opinions expressed in this podcast are mine and my guests' and not the opinions of my university, my company, or the businesses with which I am connected. Photo credits: Stasylionet; Elada; ProCartoon
Juenger werden - Juenger sein - Barnabas, Paulus und Timotheus - Micha Evers (Predigt vom 20.07.2025) https://sv-sindelfingen.de/hoeren
The new state budget is in effect. A lot of people on both sides of the aisle claim it's a conservative budget, but the numbers tell a different story. The last budget was $100 billion. Evers wanted 120 billion this time. It wound up at $114. That's a 15% jump in spending. The biggest increase in at least 20 years. We started this budget with a $4.4 billion surplus. We'll end it with just $700 million. And yet, this budget still borrows $3.2 billion. That's four-and-a-half times more than in the last budget, and the highest level of borrowing since Jim Doyle was governor. Sure, you're getting a $1.5 billion tax cut, but your healthcare costs are going up $2 billion, your property taxes are going up 3-quarters of a billion dollars, drivers fees are going up $150 million, and even camping fees are going up 6 million bucks. If all that adds up to a conservative budget, I shudder to think what a liberal budget would look like.
On July 11, 2025, WisconsinEye's Rewind Host and Wisconsin Public Radio Capitol Reporter Anya van Wagtendonk and WisPolitics.com Editor JR Ross reviewed this week in state politics. (Brought to you by the Wisconsin Realtors Association). On this week’s episode: Evers v. Marklein Wisconsin Elections Commission Investigation Budget Reverberations Republican Field Grows in Governor's Race Dane County Redistricting Suit WisPolitics Stock Picks
WXPR News for 7-8-25
In the wee hours of the night, the very very early morning, Gov. Evers signed the biennium budget. With fans and detractors on both sides, we will now see how these proposals will be implemented and how they will affect Wisconsin. We also discuss the Big Bill For Billionaires, which is sitting in the House at this point, as well as a garden...a garden, of heroes. And its Thursday, so we welcome Civic Media's very own Jim Santelle to break down all of the law in the news this week including a very important decision from The Wisconsin Supreme Court, as well as one from SCOTUS regarding children learning in the classroom. Matenaer On Air is a part of the Civic Media radio network and airs Monday through Friday from 9 -11 am across the state. Subscribe to the show as a podcast so you don't miss an episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X and YouTube to keep up with Jane and the show! Guest: Jim Santelle
A variety of new state laws are now in effect. One of the biggest changes folks will see in their daily lives is a higher gas tax.Then, today marks what would have been Medgar Wiley Evers' 100th birthday. We hear from a journalist attending a celebration for the Evers' birthday, as well as Evers' daughter. Hosted on Acast. See acast.com/privacy for more information.
So, I got mad, and I had to use the bleep button a few times.Here, moving backward through time, is media coverage of the budget as it has developed:Today's update. (July 1)JFC's June 13th plan.Budget negotiations reach an impasse (June 4)JFC starts over from scratch (May 9)Evers's budget proposal (Feb 26)
We'll review the newly-announced bipartisan state budget agreement with Dan Shafer of The Recombobulation Area. It's a deal that falls far short of what you'd see if Gov. Evers and advocates of education, child care, and health care had their way—and it's far more than what would result if Republicans controlled the governor's office. But is it enough to quell the voices telling Evers to veto the deal for not going far enough. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guests: Dan Shafer, Jeff Smith
-Ohio State and Oregon lose battles to SMU and BYU in less than a week -RYAN DAY speaks out on Big noon kickoff -Buckeyes schedule in 2026 is the best of our lives! -Stadium scoreboard coming in 2027? -Urban and Brett Bielema speak out -Did Buckeyes make a mistake with Carsyn Baker
Pat and Dr. Kristin Lyerly talk about Emily Tseffos new column in Dan Shafer's website The Recombobulation Area, calling on Gov. Tony Evers to use all of the tools at his disposal to get a good state budget: the bully pulpit, the veto pen, and the trust of the people. She and others want Evers to define a standard that supports education, childcare, healthcare, and more—and veto a budget bill that falls short rather than trying to fix it with partial vetoes. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guests: Dr. Kristin Lyerly, Mike Clemens
A majority of Wisconsin voters think Governor Tony Evers shouldn't run for a third term next year. Home sales in Wisconsin were down for the third straight month in May. And, Microsoft has opened an artificial intelligence lab at the University of Wisconsin–Milwaukee.
On this edition of the On The Pony Express Podcast, Billy Embody breaks down SMU beating out LSU, Ohio State and others for four-star offensive lineman Drew Evers. Plus, SMU offensive line coach Garin Justice joins the podcast to preview how his group looks as fall camp approaches.Texas insurance rates are ridiculous. Call Mark Villasana, a proud SMU alum and owner of Northwest Insurance Agency, is here to fight back. Northwest Insurance Agency fights for our clients and finds the best insurance coverage at the absolute lowest price.Call Mark at 214-352-5656or email him at markv@nwagencies.com to discuss your current rates, coverage and where you may lack protection.Head to StatusJet.com to learn more about the official presenting sponsor of the On The Pony Express Podcast. Use code PonyUpACC or mention On The Pony Express for a discount on a round trip flip booked with Status Jet. Status Jet is more than just a private jet charter company. They offer a personal touch in every aspect of your business and travel. Whether you are looking for charter flights, searching for the perfect aircraft to buy, or interested in selling a plane, experience a new level of luxury with Status Jet.Check out our sponsor, Tomes Auto Group! Mention On The Pony Express for EMPLOYEE PRICING on a new or pre-owned vehicle! Whether it's a new Ford, Subaru or Volkswagen, Tomes Auto Group will take care of you! Come and check out Tomes Auto Group's full selection of new vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, their professional finance teams will help you get settled with a competitive financing or lease plan.Mignon, Plano's premier French inspired restaurant, is your next stop for a 5-star meal. Nick Natour, a former SMU offensive lineman, and his family own and operate this impressive restaurant, which serves dinner seven days a week and brunch on Sundays. Mignon offers two private dining rooms, a charming main dining room, a classic bar, and one of the best waterfront patios in Plano. This neighborhood gem is the perfect place to celebrate birthdays and anniversaries, drinks with friends and family, corporate gatherings, wedding receptions, and rehearsal dinners. Make a reservation today on OpenTable.
There are many ways to illustrate the divide between Democrats and Republicans. One of the more recent ones is now officially at the center of the state budget debate, after Gov. Tony Evers said he would not sign a state budget bill that doesn't include funding for a program that addresses the shortage of affordable childcare in Wisconsin. We'll talk to a daycare provider who's been leading the charge on making this issue more visible. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guests: Corrine Hendrickson, Dan Hagen
Kevin Evers: There's Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He is the author of There's Nothing Like This: The Strategic Genius of Taylor Swift*. You may love her music. You may not. You may think she's a business genius…or perhaps no. But one thing is for sure, you cannot ignore Taylor Swift. In this conversation, Kevin and I explore Swift's strategic approach and what every leader can learn from her success. Key Points Swift knows exactly her “job to be done” and delivers on it consistently. Swift treats her fans' emotions and experiences with respect and they respond in kind. Andy Grove famously said that only the paranoid survive. It's one of many traits that helps Swift stay successful. Swift's transition to pop was promotion-focused rather than prevention-focused to a promotion-focused. She led the story of her transformation. Not only is Swift clear on her vision, but she regularly reflects on the difficult steps to get there. Swift is a remarkable example of antifragility. Not only does she withstand stress and shocks, they make her stronger. Resources Mentioned There's Nothing Like This: The Strategic Genius of Taylor Swift* by Kevin Evers Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) The Reason People Make Buying Decisions, with Marcus Collins (episode 664) How to Keep Improving, with Maurice Ashley (episode 697) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
This week we dig into the federal and state budget battles, and the question of a 3rd term for Governor Tony Evers, with special guests Dan Shafer of the Recombobulation Area and Civic Media, and Steven Webb from Planned Parenthood. We open with a discussion of the critical importance of Juneteenth this year, as DEI is under attack by the Trump Administration, and some cities and businesses pull back from supporting local celebrations. Robert provides a simple explanation of how the new U.S. Senate budget bill is even worse on Medicaid than the House budget bill, and it particularly damages rural hospitals. We update listeners on the latest State Budget news, including Speaker Vos' continuing crusade to force Governor Evers' hand with slashing cuts to UW System funding. The plot thickens because Senate Republicans can't pass a budget without UW cuts or they will lose the most right-wing members of their caucus, Senators Kapanga & Nass. In addition, to serious tactical disagreements with the governor on how to win his state budget priorities the public supports by huge margins, like properly funding public schools, expanding BadgerCare, funding child care and closing Green Bay, their is now a serious discussion about whether it is time for Governor Evers to lead by a timely passing of the torch to the next generation of Democratic leaders and not running for Governor in 2026. We welcome award winning Milwaukee area journalist, Dan Shafer, founder of The Recombobulation Area and now part of the Civic Media network, who makes the case that it's time to pass the Torch and Tony Evers should not run for a third term as governor. He argues Wisconsin's governor needs to do what so many other Democrats have failed to do and step aside when the time is right. We close the show with Citizen Action board member, Steven Webb, who is the executive director of Planned Parenthood Advocates of Wisconsin, to discuss the devastating cuts to healthcare in the federal Budget bills that will damage Planned Parenthood's ability to provide vital frontline healthcare to Wisconsinites. Steve tells us how you can also get involved in organizing with PPAWI to fight back.
Welcome to the What's Next! Podcast with Tiffani Bova. I'm excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift. THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success. TODAY'S MAIN MESSAGE…Taylor Swift has undeniably built one of the most successful music careers of all time. But beyond the musical talent, she's also a business mastermind. In this episode, Kevin unpacks how she's built a brand so distinctive that it operates in a category of one. From rethinking product launches to redefining customer loyalty, her approach is a case study in aligning brand, audience, and experience. KEY TAKEAWAYS: Longevity comes from bold, well-timed reinvention. Fan obsession is a growth strategy, not just a marketing strategy. You can't fake authenticity; your audience will notice. Strategic shifts should follow your creative instincts, not the market's expectations. Treat every product launch like an unforgettable experience. WHAT I LOVE MOST…Kevin's insight that Taylor Swift's best strategies are rooted in her art, not the boardroom. Staying creatively true has become her business advantage. Running Time: 28:46 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Kevin Online: LinkedIn Instagram Kevin's Book: There's Nothing Like This: The Strategic Genius of Taylor Swift
Governor Evers thought he'd play a game of chicken with the legislature over school funding, and last week, he lost big time. Unfortunately, Evers wagered your property taxes. When he pulled that line-item-veto stunt last session, Evers enabled school districts to increase their revenue limits by $325 per student every year for the next 400 years. That comes out to about a quarter of a billion dollars each year with the state's current student population. School districts can get that extra money through one of two ways: more state aid or higher property taxes. Evers thought it was a safe bet that lawmakers would increase state aid, so that most taxpayers would never have a clue about his unprecedented power grab and his absurd 400-year-line-item veto. Instead, the legislature took a pass and left Evers holding the bag. So now when you get that higher property tax bill this December, be sure to thank gov. Tony Evers.
Dan Shafer from The Recombobulation Area recaps last weekend's state Democratic convention and reaction to his column about Gov. Evers and whether he should run for a third term. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube. Guests: Dan Shafer, Chad Holmes
We're getting the first unofficial indication from Republicans in the Legislature that they might decide not to write a new state budget bill at all. They're so defeated by Gov Tony Evers' partial vetoes, they'd rather claim it's more fiscally conservative to simply let the current state budget roll over. Another way to look at it: They're tired of being Wile E. Coyote, of Evers being the Road Runner, and his veto pen playing the role of the Acme anvil that gets dropped on their heads in every budget cycle. Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and YouTube.
What can a global pop icon teach us about business strategy? In the case of Taylor Swift, more than you might think.Episode SummaryOn this episode, I'm joined by Kevin Evers, senior editor at Harvard Business Review and the author of There's Nothing Like This: The Strategic Genius of Taylor Swift. We dive deep into what makes Swift not just a pop icon but a master strategist — someone who has repeatedly made bold, counterintuitive business decisions and turned them into career-defining moments. Kevin and I explore how Taylor has managed her brand like a founder, handling everything from customer loyalty to product lifecycle planning, channel distribution to reputation management. He explains how she's cultivated extraordinary fan intimacy, exercised long-term thinking, and turned public conflict into strategic advantage; all while maintaining creative and commercial dominance. One of the key moments we reflect on is her decision to re-record her early albums to reclaim ownership of her masters — and since we recorded this episode, there's been a major update: she's now reportedly bought back the original masters. It's a case study in asset control, strategic patience, and sticking to your values, and whether or not you're a Swiftie, there's a lot to learn.Guest Biography Kevin is a senior editor at Harvard Business Review, where he focuses on strategy, innovation, and leadership. He is the author of The Strategic Genius of Taylor Swift, a book that applies a business lens to the career of one of the most commercially successful musicians of our time.In the book — and this conversation — Kevin explores how Swift's strategic decision-making offers lessons in branding, IP management, customer engagement, and more. In addition to his work at HBR, Kevin has also edited and collaborated on several bestselling business books, including titles in the HBR Guide series.AI Generated Timestamp Summary0:00:00 - Intro (7 Minutes)Introduction to Taylor Swift's strategic acumen in brand management.Discussion with Kevin Evers on how Swift has built a resilient brand and fostered fan loyalty.Highlighting her decision to re-record albums as an example of her entrepreneurial instincts.0:06:49 - Taylor's Bold Career Evolution (7 Minutes)Exploration of Swift's transition from country star to pop icon.Examination of key career moments, including the 2009 MTV VMA incident.Analysis of how Swift turns challenges into opportunities.0:13:46 - Taylor Swift's Collaborative Evolution (14 Minutes)Swift's strategic collaborations and her fear of stagnation.Insights into her partnership with producer Max Martin and how it helped evolve her sound.Comparisons to the Beatles' ability to adapt and innovate.0:27:26 - Taylor Swift's Evolving Content Strategy (4 Minutes)Discussion on Swift's adaptation to the music industry's changing dynamics.Her shift from releasing albums every two years to more frequent releases.Analysis of her blend of abundant content and scarce online presence.0:31:51 - Taylor Swift's Fan-Obsessed Strategy (14 Minutes)Exploration of Swift's marketing strategy focused on fan engagement.Use of subtle clues and inside jokes to create anticipation among fans.Examination of her decision to re-record albums and its impact on fan loyalty.0:46:14 - Taylor Swift's Founder Mentality and Risk (10 Minutes)Examination of Swift's instinct-driven career decisions.Comparison of her strategy to tech giants like Apple and Amazon.Discussion on her music-first philosophy and founder mentality.0:56:10 - Taylor Swift's Resilient and Innovative Career (12 Minutes)Analysis of Swift's ability to adapt and thrive in the streaming age.Examination of her strategic pivots and their impact on her career.Reflection on her focus on passions and connection with superfans.Links There's Nothing Like This - https://www.nothinglikethisbook.com/HBR Summary: https://hbr.org/2025/03/the-strategic-genius-of-taylor-swiftKevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/
The legislature made a key decision on the state budget last night when it choose to make Gov. Evers own the real world consequences of his 400-year-veto stunt. Bill and Mike talk about what that means for your property tax bill next year and every year after that for the next 400 years. Also, don't forget the left has a big rioting plans for this weekend. We tell you where in Wisconsin they plan to make a scene on this edition of the MacIver Report.
The negotiations between republican lawmakers and governor Evers over the state budget broke down last week and it's just as well. Republicans had nothing to gain and Evers had nothing to lose. Republicans wanted assurances from Evers that he wouldn't veto their tax cut plan, and Evers wanted to increase total spending by 20 billion dollars (20% more than the current budget). Even if republicans got assurances from Evers, his word is worthless. He stabbed them in the back after they had assurances for the last state budget. Anyone remember the 400-year-veto stunt? As far as Evers is concerned, he doesn't need to convince republicans to increase spending. They're already doing it. So far, they've just gotten low cost, routine items on the budget, and they've already increased spending by $1.3 billion. Looks like the budget was going to balloon with or without negotiating. Check mate, Evers.
We take a deep dive into the huge breaking news that Speaker Robin Vos and Republican leaders walked away from state budget negotiations with Governor Tony Evers on Wednesday. Ratcheting up the battle, Republicans taunted the Governor by predicting he would sign a partisan budget that under funds his priorities. We talk about how this decision provides a new opportunity for Evers to re-engage the public about what is at stake in the budget battle and how their engagement in the fight is critical to winning on key public priorities. We and our allies continue to encourage people to call Governor Evers (1-608-266-1212) and urge him to veto any state budget that fails to meet key public priorities: properly funded public schools, expand BadgerCare, fund child care, and no new prisons. Contact your State Legislators today and tell them to reject any state budget that fails to meet these minimum standards. We review a new UW-Extension study finding rising housing costs are prompting many to forgo or delay medical care, and we discuss the significant implications of these findings. We close with an update on the federal budget battle where Senator Ron Johnson has positioned himself on center stage in the developing budget drama. Johnson, who recently called Medicaid recipients “grifters,” publicly opposes the House budget because it does not cut enough from Medicaid, SNAP, and other critical public programs.
Republicans ended budget negotiations with Gov. Evers this week after reaching an impasse. Bill and Mike explain why they should never have tried negotiating with Evers in the first place, after he stabbed them in the back after the last budget had been negotiated. Evers could have had a really tough week too, had Republicans exploited two great opportunities he handed them. Evers' people ended the Senior Employment Program and treated to defund the State Historical Society. There was plenty of drama in Washington, as Trump and Musk exchanged barbs, resulting in some amusing social media content. All that and more on this episode of the MacIver Report.
The Wisconsin senior employment program places low-income senior citizens in temporary jobs and subsidizes their $7.25 an hour wage. About 300 of Wisconsin's most vulnerable residents participate in the program. For them, it's the difference between making ends meet and being homeless. The Evers administration just made the abrupt and unilateral decision to end the program, sending local coordinators scrambling to head off 300 individual tragedies. It's unknown how this decision was made. Adding to the mystery, Evers never even mentioned the program in his budget request, and the legislature has just gotten started writing the next state budget. You can't blame trump. He hasn't touched the federal funds tied to the program. In fact, congress is still working on the next federal budget. No, it's pretty clear that this decision was made entirely within the Evers administration without even consulting all the major stakeholders. It just goes to show how bad government can screw up even a simple charitable program – and why the legislature really needs to take a closer look at exactly what's in and is not in the state budget.
What if one of the most powerful business minds of our time wasn't a CEO or a founder—and instead, a singer-songwriter who's been redefining her brand strategy since age 13?Today, we're diving into the business brilliance of Taylor Swift — and to help us do it, I'm joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.I got to know Kevin because he was the editor of my most recent book, The First Rule of Mastery. He was fantastic and I fell in love with the way he thought and his deep knowledge and reference points of business. Kevin has spent years studying how great leaders express their ideas, and when he told me he was writing a book about Taylor Swift, I knew we had to have him on to discuss what she's built. This conversation is not about her songwriting or her latest mega-tour; it's about how she built a billion-dollar brand using clarity, intense connection, and creative risk-taking. It's about strategy, reinvention, and staying relentlessly close to what lights you up — even when that comes with severe risk. As you listen, use the conversation as a way to reflect on your own relationship with reinvention. Are you playing it safe when boldness is what's required? How do you stay connected to the core of who you are – stay connected to your purpose — even when external success might tempt you to stay small?I hope you enjoy this week's awesome conversation with Kevin Evers.__________________Kevin Evers; Instagram https://www.instagram.com/there_is_nothing_like_this/ and Linked In https://www.linkedin.com/in/kevin-evers1/Subscribe to our Youtube Channel for more powerful conversations at the intersection of high performance, leadership, and meaning: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine!Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, Jeremi and Zachary are speaking with Professor Bryan D. Jones to explore the history and evolution of southern politics. They delve into the persistent divisions and conflicts within southern politics over the last century and a half, and analyze how these dynamics shape contemporary issues of democracy, race, justice, and power. Zachary opens with his poem titled "At Mr. Evers' Home". Bryan D. Jones holds the J. J. "Jake" Pickle Regents Chair in Congressional Studies, and he is a professor in the Department of Government at the University of Texas at Austin. Prof. Jones' books include: Reconceiving Decision-Making in Democratic Politics (1994), Politics and the Architecture of Choice (2001), and most recently, The Southern Fault Line: How Race, Class, and Region Shaped One Family's History (2025).
We welcome Citizen Action member and child care provider Julia Bennker back to the show to discuss this week's “strike” and actions at the Capitol by child care providers demanding the Legislature restore $480 million in funding. We hear first hand how the Legislature is failing parents and child care workers and how you can support the effort to fund child care in the state budget. Big news this week in Congress as House Republicans unveiled their budget which drastically cuts Medicaid to fund tax cuts for the wealthy. Robert gives us the details on how the GOP's plan will take healthcare away coverage from nearly 14 million Americans, according to the Congressional Budget Office. As we reported last week, the House Republican budget will not cut direct state matching funds such as the increased match for ACA Medicaid Expansion, allowing Wisconsin to finally accept the federal money to Expand BadgerCare. Even more, we now know the House budget also sunsets an extra 5% state match for states that Expand Medicaid before January 1, 2026. This means Wisconsin only gets the bonus match (which lasts two years) if it expands Medicaid in this new budget, making it an imperative that Evers veto any Legislative budget that fails to Expand BadgerCare. Robert also updates us on the latest in the Judge Hannah Dugan case which raises serious issues critical to retaining a constitutional democracy.
Mother's Day can be hard for women who are not biological or adoptive moms. Angel and Michelle join Tasha to discuss how God has used their maternal gifts through in spiritually formative and fulfilling ways. Show Notes:Summer Bible StudySummer BookUse code: PRESTONWOOD for Free Shipping
Bill and Michael walk you through three of the top issues playing out in Wisconsin state politics right now from a free market perspective. Get the latest lowdown on: the state budget debate, Democrat immigration enforcement opposition, and Democrat lawfare. Budget Stories: JFC Bosses Look to Evers-proof Next State Budget Schoemann: We Need to be Honest About Size, Cost of UW System JFC Democrats slam Republicans for Slashing Evers' Budget Budget Analysis: MacIver's Guide to the 2025-27 State Budget Budget '25: Transportation Analysis Budget '25: Children and Families Analysis Immigration: Wisconsin's Liberal Leaders Stand Against the Rule of Law Gov. Evers: "I've Never Encouraged or Directed Anyone to Break any Laws” Make No Mistake: Hannah Dugan is a Criminal | Video | MacIver The Mantra of Due Process Lawfare: Wisconsin A-G Joins Another Lawsuit Against Trump Administration
President Trump is proposing cuts to the EPA, and Wisconsin could lose tens of millions of dollars for water infrastructure. State legislators are looking for ways to address school districts' growing dependence on referendums. And, a central Wisconsin county board voted to replace their elected treasurer with the person she defeated in the most recent election.
We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There's Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift's global empire.FollowHosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)Guest: Kevin Evers Linkshttps://anneandfrances.comSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/fixable-transcripts Hosted on Acast. See acast.com/privacy for more information.
Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift's ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you're a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5
On this week's episode of FOMO Sapiens, Kevin Evers, senior editor at Harvard Business Review and author of There's Nothing Like This, uncovers the secrets behind Taylor Swift's business brilliance. Patrick McGinnis explores how Swift built a brand through consistency, trust, and innovation while making bold moves to stay ahead of the competition. Evers delves into her customer obsession, drawing comparisons to Jeff Bezos, and how her use of social media fosters FOMO and loyalty among fans. With a keen eye on her ability to turn controversies into narrative-driven opportunities, they discuss how Swift's strategic thinking has reshaped the music industry and beyond. Entrepreneurs will walk away with insights on building brand loyalty, navigating industry disruptions, and adapting strategies while staying authentic. Learn more about your ad choices. Visit megaphone.fm/adchoices
What Taylor Swift teaches us about strategy, long-term thinking, and building an empire. Taylor Swift isn't just a pop icon—she's a master strategist. And in this episode, we unpack exactly how she built a cultural and financial empire with smart moves that offer powerful lessons for any Stacker. Joe Saul-Sehy sits down with Kevin Evers of Harvard Business Review Press to explore: How Taylor's early partnerships set her on a path most artists never get to walk Why a clear vision—and the discipline to stick to it—can be a superpower How she turned frustration into creative fuel and conflict into leverage The surprising role MySpace and radio tours played in her initial success And what her story teaches us about marketing, risk-taking, and ownership But the show doesn't stop there. Joe and OG also dive into: Grant Cardone's 401(k) comments and whether his hot takes hold up The risks and rewards of real estate What crypto storage, insurance, and documentation mean for your financial safety net Plus, Mom's neighbor Doug jumps in with a tax-themed trivia challenge—and a few surprising family stories to bring it all back home. Whether you're a Swiftie, a strategist, or someone just trying to make smarter money moves, this episode delivers sharp takeaways and fresh perspectives. FULL SHOW NOTES: https://stackingbenjamins.com/all-about-taylor-swift-business-genius-1671 Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201 Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
Kevin Evers, senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift, joins Travis to discuss creativity, high performance, and the unpredictable nature of success. With over 14 years of experience shaping groundbreaking ideas and editing award-winning books, Kevin offers unique insights into business strategy, innovation, and the art of persuasion. His expertise spans topics from brain science to Hollywood blockbusters, making him an unconventional money maker with a wealth of knowledge to share. On this episode we talk about: – Kevin's journey from mowing lawns to editing books at Harvard Business Review – How Taylor Swift's strategic genius revolutionized the music industry – The importance of building scalable relationships with fans or customers – Lessons from Taylor Swift's $2 billion-grossing Eras Tour – The role of creativity and innovation in achieving high performance – Why community-driven engagement is the future of commerce Top 3 Takeaways 1. Fan obsession drives scalability: Taylor Swift's relentless focus on delighting her fans has been a key factor in her unprecedented success. Building strong relationships with your audience is critical for growth. 2. Adaptability leads to longevity: Swift's ability to evolve her brand and music over two decades demonstrates the importance of staying relevant while maintaining quality in your craft. 3. Community is king: Whether you're an artist or entrepreneur, fostering a loyal community can amplify your reach and impact beyond traditional marketing methods. Connect with Kevin Evers: LinkedIn: https://www.linkedin.com/in/kevin-evers1 Twitter/X: https://x.com/eve_ers Website: http://nothinglikethisbook.com/ Kevin's book There's Nothing Like This: The Strategic Genius of Taylor Swift releases on April 8th and is available wherever books are sold! Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices