Podcasts about Evers

What if one of the most powerful business minds of our time wasn't a CEO or a founder—and instead, a singer-songwriter who's been redefining her brand strategy since age 13?Today, we're diving into the business brilliance of Taylor Swift — and to help us do it, I'm joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.I got to know Kevin because he was the editor of my most recent book, The First Rule of Mastery. He was fantastic and I fell in love with the way he thought and his deep knowledge and reference points of business. Kevin has spent years studying how great leaders express their ideas, and when he told me he was writing a book about Taylor Swift, I knew we had to have him on to discuss what she's built. This conversation is not about her songwriting or her latest mega-tour; it's about how she built a billion-dollar brand using clarity, intense connection, and creative risk-taking. It's about strategy, reinvention, and staying relentlessly close to what lights you up — even when that comes with severe risk. As you listen, use the conversation as a way to reflect on your own relationship with reinvention. Are you playing it safe when boldness is what's required? How do you stay connected to the core of who you are – stay connected to your purpose — even when external success might tempt you to stay small?I hope you enjoy this week's awesome conversation with Kevin Evers.__________________Kevin Evers; Instagram https://www.instagram.com/there_is_nothing_like_this/ and Linked In https://www.linkedin.com/in/kevin-evers1/Subscribe to our Youtube Channel for more powerful conversations at the intersection of high performance, leadership, and meaning: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine!Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jeremi and Zachary are speaking with Professor Bryan D. Jones to explore the history and evolution of southern politics. They delve into the persistent divisions and conflicts within southern politics over the last century and a half, and analyze how these dynamics shape contemporary issues of democracy, race, justice, and power. Zachary opens with his poem titled "At Mr. Evers' Home". Bryan D. Jones holds the  J. J. "Jake" Pickle Regents Chair in Congressional Studies, and he is a professor in the Department of Government at the University of Texas at Austin. Prof. Jones' books include: Reconceiving Decision-Making in Democratic Politics (1994), Politics and the Architecture of Choice (2001), and most recently, The Southern Fault Line: How Race, Class, and Region Shaped One Family's History (2025).

This episode is a fun one – and covers a topic we most certainly have not covered before:  the strategic decision-making of Taylor Swift, the most famous pop singer in the world. Taylor Swift may recognised as a pop star, but as you'll hear, her decision-making is pure punk rock. My guest today is Kevin Evers, who wrote as a senior editor at The Harvard Business Review and the author of There's Nothing Like This - The Strategic Genius of Taylor Swift. Kevin breaks down exactly why Taylor has been able to scale her success, why she's been able to reinvent herself time and again, and how she's been able to both manage disruption and be a driving force herself. We'll hear all about that, as well as Taylor's authenticity, her relationship with her fans, and the way in which she makes decisions. Whether or not you're a Swiftie, this one is a fun and fascinating conversation. Show notes: There's Nothing Like This - The Strategic Genius of Taylor Swift - https://www.nothinglikethisbook.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kevin-evers1/ Taylor Swift's discography Olivia Rodrigo Billie Eilish LeAnn Rimes' impact on Taylor Swift Newton's laws of motion (and 3rd law) Max Martin Nathan Chapman Drake-Kendrick Lamar Feud Scott Borchetta Prince's contractual disputes _ _ _ _ _ _ Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/ All our podcast episodes are here: https://thedecisionmaking.studio/podcast  Our latest newsletter: https://us19.campaign-archive.com/?u=f19fc74942b40b513cf66af32&id=cbd8d34efe Get in touch: https://thedecisionmaking.studio/contact-us

We welcome Citizen Action member and child care provider Julia Bennker back to the show to discuss this week's “strike” and actions at the Capitol by child care providers demanding the Legislature restore $480 million in funding. We hear first hand how the Legislature is failing parents and child care workers and how you can support the effort to fund child care in the state budget. Big news this week in Congress as House Republicans unveiled their budget which drastically cuts Medicaid to fund tax cuts for the wealthy. Robert gives us the details on how the GOP's plan will take healthcare away coverage from nearly 14 million Americans, according to the Congressional Budget Office. As we reported last week, the House Republican budget will not cut direct state matching funds such as the increased match for ACA Medicaid Expansion, allowing Wisconsin to finally accept the federal money to Expand BadgerCare. Even more, we now know the House budget also sunsets an extra 5% state match for states that Expand Medicaid before January 1, 2026. This means Wisconsin only gets the bonus match (which lasts two years) if it expands Medicaid in this new budget, making it an imperative that Evers veto any Legislative budget that fails to Expand BadgerCare. Robert also updates us on the latest in the Judge Hannah Dugan case which raises serious issues critical to retaining a constitutional democracy.

Life and political podcast.  Brought to you from The Divided States of America. Videos of the Week:  11 Videos this Week. Show Opening:  Thoughts and prayers go out to a family member... No mow May... Discussion of last weeks videos: Marc Elias... Gov. Evers threatened by Trump... Christopher Titus on Trump... Trump train going straight off a cliff... Some Interesting Stuff: News worthy people?!? Homelessness in California... Newsom asks cities to ban homeless encampments ... A Dan Chicago Cubs story... Pete Rose gambling saga.... Conflict between India and Pakistan...  

Mother's Day can be hard for women who are not biological or adoptive moms. Angel and Michelle join Tasha to discuss how God has used their maternal gifts through in spiritually formative and fulfilling ways. Show Notes:Summer Bible StudySummer BookUse code: PRESTONWOOD for Free Shipping

‘Inseminated person' vs. ‘mother'? Dems keep proving they've lost common sense Wisconsin Gov. Tony Evers' budget proposal has created quite the stir in recent days. Now, before you yawn with boredom, hear me out. Evers, a Democrat, has attracted the ire of Republicans in his state and around the country for some interesting word choices. Those include booting pesky terms like “mother,” “father,” “husband” and “wife.” Instead of “husband,” “spouse” is inserted. “Mother” is crossed out in lieu of “inseminated person.” https://www.yahoo.com/news/inseminated-person-vs-mother-dems-101140469.html Postliberalism could reshape the Conservative party The intellectual movement of postliberalism is gaining attention and is likely to... View Article

Bill and Michael walk you through three of the top issues playing out in Wisconsin state politics right now from a free market perspective. Get the latest lowdown on: the state budget debate, Democrat immigration enforcement opposition, and Democrat lawfare. Budget Stories: JFC Bosses Look to Evers-proof Next State Budget Schoemann: We Need to be Honest About Size, Cost of UW System JFC Democrats slam Republicans for Slashing Evers' Budget Budget Analysis: MacIver's Guide to the 2025-27 State Budget Budget '25: Transportation Analysis Budget '25: Children and Families Analysis Immigration: Wisconsin's Liberal Leaders Stand Against the Rule of Law Gov. Evers: "I've Never Encouraged or Directed Anyone to Break any Laws” Make No Mistake: Hannah Dugan is a Criminal | Video | MacIver The Mantra of Due Process Lawfare: Wisconsin A-G Joins Another Lawsuit Against Trump Administration

We were blessed to have Pastor Ray Evers with us! What a man of God and a man called by God. Today he talks about having radical faith for the desperate times we live in.

President Trump is proposing cuts to the EPA, and Wisconsin could lose tens of millions of dollars for water infrastructure. State legislators are looking for ways to address school districts' growing dependence on referendums. And, a central Wisconsin county board voted to replace their elected treasurer with the person she defeated in the most recent election.

In the olden days —prior to you-know-who shredding constitutional norms— disputes were normally solved at the negotiating table, often between Congress and the president. But with Congress becoming a wholly owned subsidiary of Trump, Inc., it's been up to the courts to try to rein in extra-legal power plays. Through Gov. Evers and Attorney General Josh Kaul, Wisconsin are now involved in 14 different lawsuits attempting to halt America's slide toward authoritarianism. Mornings with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Guests: Christina Lorey, Cherita Booker

The Wisconsin Legislature has scheduled a busy week of committee hearings. But some of the bills being put forward by Republican lawmakers are retreads—vetoed previously by Gov. Evers and sure to be rejected again, since lots of folks think legislators could be doing more to help struggling families rather than punishing them for losing their jobs or for simply being poor. We'll get an update from Dan Shafer. And we'll check in on stories around the Wausau area with Chad Holmes. Mornings with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Guest: Dan Shafer

One of the secret perks of being governor is the ability to take foreign vacations on the taxpayer dime. Oh sure, officially they're called “trade missions,” and their purpose is to promote Wisconsin products overseas, but their results are nothing to write home about. Evers' first big trip was to Japan in 2019. Of course, he took his wife. There were 28 people in the delegation all together. Since then, total annual exports from Wisconsin to Japan have dropped 11%. That's $83 million a year. Agricultural exports even worse. They've plummeted by 35%. Evers choose Europe for his second vaca- trade mission. That was two years ago. He visited Belgium, a fast-growing market for Wisconsin goods – at least it was until Evers' visited. Since then, exports have dropped by 15%. Now, Evers just got back from a third trip. This one was to Germany, another hot market for Wisconsin goods. We'll see if it stays that way now that Evers stopped by to shake hands.

Welcome to the 100th day of the Trump administration, a milestone opportunity to outline the many, many, many, many, many ways it turned out to be a not-very-good idea to elect a convicted criminal with a chip on his shoulder, who's willing to take out his frustrations on every non-billionaire American. On the bright side: Trump's attempt to meddle in Canada's election just backfired spectacularly. Also: Gov. Evers joins the parade of lawsuits looking for court to remind Trump of the things he's not allowed to do—in this case, slash education funding for Wisconsin kids. Mornings with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Guests: Christina Lorey, Cherita Booker, Dan Hagen

Join Lisa and Cristina for an exciting episode of Baking Scraps as we chat with Andrew Evers from The Great Canadian Baking Show! Discover Andrew's journey on the show, his behind-the-scenes experiences, and his best baking tips. Whether you're a seasoned baker or a fan of reality baking shows, this episode offers insights, laughs, and inspiring stories from one of your favorite bakers. Tune in to learn more about the challenges and triumphs of competing on a top TV baking show!You can also watch this episode on our Baking Scraps YouTube channel for an added visual experience.

Tenzin and Stacy Botsford are farmers in Marathon County who've done everything right— growing a variety of vegetables and fruits that can be found at farmers markets, local restaurants, schools, and food pantries. But the Trump-Musk budget axe is coming down on the Local Food Purchase Assistance Cooperative Agreement Program, which buys food from local farms, like the Botsfords' Red Door Family Farm, and distributes to those pantries and schools. We'll get into the many ways this is a bad plan. We'll also update the state budget negotiations going on between Democratic Gov. Tony Evers and the Republicans who control the Legislature. The GOP seems content to again sit on and squander a multi-billion dollar surplus if they don't get a tax cut plan they like—while Evers has proposed nearly $2 billion in tax relief in his version of a new budget. UpNorthNews with Pat Kreitlow airs on several stations across the Civic Media radio network, Monday through Friday from 6-8 am. Subscribe to the podcast to be sure not to miss out on a single episode! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X, and Instagram to keep up with Pat & the show! Guests: Hans Breitenmoser, Tenzin Botsford

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There's Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift's global empire.FollowHosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)Guest: Kevin Evers Linkshttps://anneandfrances.comSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/fixable-transcripts Hosted on Acast. See acast.com/privacy for more information.

Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift's ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you're a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5

TOPICS: Why don't we see garage bands anymore? The Creators Guild developed a rider agreement for brand partnership deals; we interview Harvard Business Review Senior Editor Kevin Evers about his new book “There's Nothing Like This: The Strategic Genius of Taylor Swift.” Kevin's book is available now wherever books are sold!Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.” Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of FOMO Sapiens, Kevin Evers, senior editor at Harvard Business Review and author of There's Nothing Like This, uncovers the secrets behind Taylor Swift's business brilliance. Patrick McGinnis explores how Swift built a brand through consistency, trust, and innovation while making bold moves to stay ahead of the competition. Evers delves into her customer obsession, drawing comparisons to Jeff Bezos, and how her use of social media fosters FOMO and loyalty among fans. With a keen eye on her ability to turn controversies into narrative-driven opportunities, they discuss how Swift's strategic thinking has reshaped the music industry and beyond. Entrepreneurs will walk away with insights on building brand loyalty, navigating industry disruptions, and adapting strategies while staying authentic. Learn more about your ad choices. Visit megaphone.fm/adchoices

In HOUSE OF BLIGHT, Maxym M. Martineau draws us into a house of intriguing immortals called “Evers” when a young woman named Edira makes a deal to save her brother's lives.

What Taylor Swift teaches us about strategy, long-term thinking, and building an empire. Taylor Swift isn't just a pop icon—she's a master strategist. And in this episode, we unpack exactly how she built a cultural and financial empire with smart moves that offer powerful lessons for any Stacker. Joe Saul-Sehy sits down with Kevin Evers of Harvard Business Review Press to explore: How Taylor's early partnerships set her on a path most artists never get to walk Why a clear vision—and the discipline to stick to it—can be a superpower How she turned frustration into creative fuel and conflict into leverage The surprising role MySpace and radio tours played in her initial success And what her story teaches us about marketing, risk-taking, and ownership But the show doesn't stop there. Joe and OG also dive into: Grant Cardone's 401(k) comments and whether his hot takes hold up The risks and rewards of real estate What crypto storage, insurance, and documentation mean for your financial safety net Plus, Mom's neighbor Doug jumps in with a tax-themed trivia challenge—and a few surprising family stories to bring it all back home. Whether you're a Swiftie, a strategist, or someone just trying to make smarter money moves, this episode delivers sharp takeaways and fresh perspectives. FULL SHOW NOTES: https://stackingbenjamins.com/all-about-taylor-swift-business-genius-1671 Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201 Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift'.In this episode, we explore how Taylor Swift continues to innovate through strategic reinvention and fan engagement. Kevin delves into Swift's masterful ability to turn public scrutiny into artistic opportunities, her calculated approach to building suspense and managing fan expectations, and the business strategy behind her record-breaking Eras Tour. Key topics include:• How Swift transforms public scrutiny into creative opportunities through narrative reversal• The masterful marketing strategy behind Swift's social media engagement and fan theories• Why customer obsession and consistent over-delivery are core to Swift's business model• The business strategy behind re-recording her albums and its surprising success-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Technique: Transforming Scrutiny into Artistic Breakthroughs(03:20) Tool: Leveraging the Pandemic for Creative Reinvention(05:40) Tip: Using Public Appearances as Strategic Marketing Opportunities(10:00) Tool: Storytelling as a Core Brand Differentiator(12:10) Technique: Customer Obsession and Exceeding Expectations(15:10) Tool: The Strategic Value of Re-recording Albums(17:50) Tip: The Eras Tour's Success Through Scarcity and Abundance(21:10) Technique: Empowering Fans as Brand Co-Creators(23:10) Tool: Predicting Taylor Swift's Next Reinvention(24:40) Conclusion#CharlesGood #KevinEvers #TheGoodLeadershipPodcast #TaylorSwift #BusinessStrategy #CustomerObsession #FanEngagement #NarrativeReversal #BrandReinvention #TheErasTour #StrategicMarketing #TicketmasterControversy #AlbumReRecordings #ContentStrategy #ArtisticReinvention #DigiTalStrategy #CustomerExperience #MusicIndustry #BrandLoyalty #MarketDisruption

Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."

Kevin Evers, senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift, joins Travis to discuss creativity, high performance, and the unpredictable nature of success. With over 14 years of experience shaping groundbreaking ideas and editing award-winning books, Kevin offers unique insights into business strategy, innovation, and the art of persuasion. His expertise spans topics from brain science to Hollywood blockbusters, making him an unconventional money maker with a wealth of knowledge to share. On this episode we talk about: – Kevin's journey from mowing lawns to editing books at Harvard Business Review – How Taylor Swift's strategic genius revolutionized the music industry – The importance of building scalable relationships with fans or customers – Lessons from Taylor Swift's $2 billion-grossing Eras Tour – The role of creativity and innovation in achieving high performance – Why community-driven engagement is the future of commerce Top 3 Takeaways 1. Fan obsession drives scalability: Taylor Swift's relentless focus on delighting her fans has been a key factor in her unprecedented success. Building strong relationships with your audience is critical for growth. 2. Adaptability leads to longevity: Swift's ability to evolve her brand and music over two decades demonstrates the importance of staying relevant while maintaining quality in your craft. 3. Community is king: Whether you're an artist or entrepreneur, fostering a loyal community can amplify your reach and impact beyond traditional marketing methods. Connect with Kevin Evers: LinkedIn: https://www.linkedin.com/in/kevin-evers1 Twitter/X: https://x.com/eve_ers Website: http://nothinglikethisbook.com/ Kevin's book There's Nothing Like This: The Strategic Genius of Taylor Swift releases on April 8th and is available wherever books are sold! Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices

In There's Nothing Like This: The Strategic Genius of Taylor Swift, Kevin Evers examines the singer-songwriter's remarkable career success from a business strategy perspective.Evers is a senior editor at Harvard Business Review, where he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy.In discussion with Martin Reeves, Chairman of the BCG Henderson Institute, they cover the scale and longevity of Swift's success, the strategic moves and innovations that have driven her rise and staying power, her ability to reinvent herself and connect with fans in new ways, and lessons for strategists and companies.

Kevin Evers is a Senior Editor at Harvard Business Review, where he shapes groundbreaking research and develops award-winning and bestselling books on high performance, creativity, innovation, marketing, and digital disruption. He's also written popular essays on brain science, persuasion, unpredictability, and the power of storytelling.Kevin holds degrees in English and Film Studies, and his forthcoming book with HBR Press, There's Nothing Like This, offers a strategic analysis of Taylor Swift's unmatched ability to evolve her brand without losing her audience.Episode Highlights & Timestamps00:00 - IntroductionAlyssa Cohn introduces Kevin Evers and the topic of Taylor Swift's strategic genius.00:01:55 - Building Intimacy with FansDiscussion on how Taylor Swift creates a close relationship with her fans.00:02:04 - Controversies and SuccessOverview of Taylor's famous fights and controversies and their impact on her career.00:03:04 - The Idea Behind the BookKevin explains the inspiration for his book on Taylor Swift.00:13:05 - Inner Compass and DriveExploration of Taylor's determination and her "killer instinct."00:20:25 - The Kanye West IncidentAnalysis of the infamous VMA moment with Kanye West and its implications.00:34:14 - Collaboration and GrowthDiscussion on Taylor's collaborations with producers and her evolution as an artist.00:39:34 - The Importance of RiskKevin shares insights on the importance of taking calculated risks in business.00:44:37 - Re-recording Old MusicDiscussion on Taylor's strategy to re-record her old albums and its significance.00:48:34 - Antifragility ConceptKevin explains the concept of antifragility and how it applies to Taylor's career.00:53:25 - Advice for FoundersKevin offers advice to startup founders based on insights from Taylor's career.00:54:10 - ConclusionResources & References

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift'. In this episode, we explore how Taylor Swift's career represents a masterclass in business strategy and leadership. Kevin reveals how Swift's approach to her career mirrors proven business concepts including blue ocean strategy, the job-to-be-done theory, and anti-fragility. Key topics include:How Swift identified and cultivated an overlooked market segment in country music, similar to Marvel's strategy with college students in the 1960sThe strategic approach Swift took to transitioning from country to pop music while maintaining her core audienceHow Swift transforms controversies into opportunities by controlling her narrative and turning challenges into artThe concept of "productive paranoia" that helps Swift anticipate industry changes and evolve ahead of trends-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters: (01:30) Introduction (02:40) Tip: Why Swift Succeeded Where Other Young Artists Failed (05:10) Technique: Understanding and Connecting with Target Audiences (06:00) Tool: The Marvel Comics Comparison: Tapping Overlooked Markets (08:00) Technique: Strategic Transition from Country to Pop Music (11:30) Tool: Turning Controversy into Strategic Advantage (15:00) Technique: The Job-to-be-Done Theory in Swift's Career (19:20) Tool: Productive Paranoia: Staying Ahead of Industry Changes (22:10) Tip: Leadership Lessons from Swift's Reinvention Process (25:50) Conclusion

Whether you are decidedly a Swiftie or decidedly not, I promise you're going to get something out of this conversation. It's hard to believe that we've never, to my knowledge, spoken about Taylor Swift in her own episode in the nearly four years and 300-plus episodes of I'd Rather Be Reading, but now, she gets her due. Here today I have Kevin Evers, a senior editor at the Harvard Business Review who has written the brilliant book There's Nothing Like This: The Strategic Genius of Taylor Swift, which comes out April 8. We look at Taylor today from many perspectives—a business perspective; a music perspective; and a personal perspective, focusing on her Eras Tour, which wrapped last year, and its impact; her fan-centric approach; and her drive, determination, and vision. Kevin and I talk about why Taylor decided to go the pop music route after her country music beginnings; what “that” moment with Kanye West at the 2009 VMAs did to her career, and to her personally; where she is most in her element—as a singer, a songwriter, and a performer; and what gives Taylor the “it” factor that has catapulted her to unparalleled levels of fame. We also talk about Taylor's long-term strategy; her moment of backlash and how she rose up from it; and what her most strategic business decision is. We also talk about her legacy, although, at 35, her story is most definitely still being written. Here to walk us through it all is Kevin Evers, who, as previously mentioned, is a senior editor at the Harvard Business Review. He has edited bestselling and award-winning books on high performance, creativity, innovation, marketing, strategy, and digital disruption, and he has written popular articles on Hollywood blockbusters, brain science, the unpredictability of success, and the art of persuasion, among others. He is fantastic, and I can't wait for you to hear what he has to say.There's Nothing Like This: The Strategic Genius of Taylor Swift by Kevin Evers

If I had to give you a few topics that I'm always down to discuss, Taylor Swift would come in near the top of the list. There are so many aspects to her unbelievable career that we could dive into. Today we're stepping into the business of Taylor Swift. Kevin Evers, editor at the Harvard Business Review, has put together a fascinating book about the behind the scenes of Taylor's career. It's called 'There's Nothing Like This: The Strategic Genius Of Taylor Swift.' If you're a Taylor fan, or you know one, this book will be a glimpse into some of the themes from her career that you probably didn't know about.

No one ever questions the Wisconsin Legislative Fiscal Bureau (LFB) and with good reason. It is a non-partisan office of absolute professionals who serve as the legislature's official accountants. But they are dead wrong when they say that Gov. Evers' budget would raise taxes and fees by $2.6 billion. It's not even close. $2.6 billion is less than half of what it would actually be. The biggest omission is Evers' plan to increase hospital assessment fees by $3.3 billion to increase funding to Medicaid. Hospitals will, of course, shift those costs onto other patients who are not on Medicaid. That brings Evers' total up to at least $5.9 billion. There's even more to this story that you can apparently only get from the MacIver Institute.

Milfred and Hands analyze Gov. Tony Evers' prospects for a third term, should he decide to run for governor again next year. Only one governor in state history -- Tommy Thompson -- has served a third (and part of a fourth) term. Milfred thinks Evers could be well-positioned as the antithesis to President Donald Trump. Hands isn't so sure, suggesting the left is hungry for new faces and younger blood. Evers recently met with the Wisconsin State Journal editorial board, talking about his future, school testing and cellphone distractions.

This week C.J. and Kent talk about the lack of transparency in police misconduct as well as Robin Vos considering holding off deciding on the budget until after a court case about an Evers veto. For the main Topic they discuss a brief overview of the life of Harry Houdini.

Four bills limiting the rights of transgender youth have appeared again in the Wisconsin Legislature. While they're likely to be vetoed by the Gov. Evers if they're even passed, they reflect scary times for young people who are transgender.

Continuing our spring election coverage, we turn to Common Council District 13 on Madison's west side.Incumbent alder Tag Evers has served on the city council since 2019 and faces one opponent in Robert Luther, a U.S. Navy veteran and retired city of Madison firefighter.West side voters will select their next alder on April 1st.We sat down with alder Evers to discuss his top issues, his vision for the city of Madison, and how he plans to communicate with his constituents. Robert Luther declined a full interview with WORT, but gave a short comment last week and provided copies of his campaign literature. You can access those links on our website.

On March 7, 2025, WisconsinEye's Rewind featured WisPolitics.com Editor JR Ross and Wisconsin Public Radio Capitol Reporter Anya van Wagtendonk who reviewed this week in state politics. (Brought to you by the Wisconsin Realtors Association). On this week’s episode: Mr. Evers takes on Washington Committee approves testing benchmarks audit MU Law Poll look at the spring The nationalization of the Supreme Court […]

The Wisconsin State Legislature debated the ROFR bill on Tuesday that would establish a monopoly in the private sector for Wisconsin-based electric transmission companies, and on this edition of the MacIver Report, Bill Osmulski and Michael Lucas focus on one exchange between a lobbyist and the committee chair about "laissez faire, Adam Smith capitalism.” They also talk about Gov. Evers' plans to expand Medicaid and replace lead pipes in the state budget, and the latest Marquette Law School Poll. As usual, Bill and Mike take plenty of side trips to highlight MacIver's free market philosophy and how it relates to current events in Wisconsin.

00:00 Introductions02:05 IVF and Gender08:13 Livechat Comments11:04 iPhone Bug13:27 Tulsi Gabbard17:32 Dear Abby23:41 Health—Here, we explain that Zoom is most likely at fault for our recent (and perpetual) audio issues.Did we try and fix things by jumping to Google Meet and/or Microsoft Teams? Yes.Yes we did.Google said we can't record conversations, and Teams said, “Here's how you add members…”And then gave the WRONG explanation.So, good job, Google and Microsoft. Ugh.Stuck with Zoom… for now.—Wisconsin Governor Tony Evers took time out of his day to defend an idiotic change to a bill.While it's kind to try and be all inclusive when using gender terms, sometimes it becomes beyond silly.When seeking reproductive help—in vitro fertilization—suggested changes include turning “husband” to “spouse,” “wife” to “person,” “father” to “parent” (or “natural parent”) and “mother” to “inseminated person.”Why?Because apparently liberals have way too much time on their hands.This is red meat for Republicans.Red. Meat.They'll use it to eat Evers alive in the next election.A completely stupid self-inflicted wound by Democrats.Good job, dummies.—We turn to the chat, and in that moment are reminded of the time our podcast blew up.What happened? Anti-circumcision idiots were offended by the fact we mentioned circumcision in passing on the podcast. Man, what fun times, being trolled by morons.Usually the morons that troll us are MAGA cultists.—Someone put a bug into iPhone text-to-speech technology, but, in reality, it was a fix.If you dictated the word, “racist,” to your phone, the transcription would read, “Trump.”And then it would self-correct.Which is hilarious, and accurate. But, Apple is going to remove that feature.Bummer.—Is Tulsi Gabbard the biggest hypocrite on the planet? Yes.Kind of.I mean, it's a title she shares with every Trump sycophant.But, she's firing intelligence officers for sending sexually explicit messages.Hmmm…Who does she work for, again?Who did she endorse?I forget.Mr. Grab them, where?How many times has he been in court for assault?How much does he owe E. Jean Carroll?—If you are dumb, you turn to online advice columnists to solve your extremely dumb problems. Such is the case of one woman, who turned to Dear Abby, and asked her if she should divorce her husband.Why?They haven't had sex in over 10 years, and he's manic and has threatened to kill people.Wow, what a great fella!She should probably stay with him forever!Not.Ugh.Walk, girl.Walk.—Where do we get our medical information?TikTok.Because why wouldn't we?A random video went viral, and started a discussion about body temperature. Because of course it did.Idiots on Parade: we mock the news, so you don't have to.Tune in and get your giggle on.Find Jake at @jakeveveraFind nathan at nathantimmel.com

MacIver's Bill Osmulski and Michael Lucas review all the content that the institute produced over the past week. These included stories about: Republican Lawmakers Alarmed by Gov. Evers' “mother” Changes - The governor changed “mother” to “inseminated person” in a budget line about IVF. The governor also dropped the words “father” and “husband” from other parts of the budget. He even suggested changing "mother" to "parent who gave birth to the child" in another part of his plan. Evers Calls Budget “realistic,” Worried About Federal Changes - Gov. Evers said his budget, which would spend nearly $9 billion more than this year's budget, is not ‘Dead on Arrival' at the statehouse like Republicans have promised. Congressman Tiffany: Medicaid Changes not Cuts, but “Common Sense” - Tiffany said requiring people who can work to work, and ending benefits for people who are in this country illegally are both very popular. Judge Issues Fine Over Missing MPS Resource Officers, Okays Another Delay - Borowksi said if the police department can have the officers trained, in school, and provide a list of the schools where the officers will be by March 15th, the fine will be lifted. The DNR's Scientific Integrity Policy = Unaccountability - The proposed DNR budget needs to be thoroughly deconstructed, and then the agency's internal scientific regime, especially its corrupt so-called scientific integrity policy, needs to be scrapped. Brad Schimel: Expensive Supreme Court Race an Admission of High Stakes - The Wisconsin Democracy Campaign first reported on Tuesday that the total cost of the race between Schimel and Crawford is now over $18 million. Wisconsin Legislative Audit Chiefs Want Learning Standards, Grant Reviews - Wisconsin's next deep-dives will look into the decision to change the state's learning standards, and look into $44 billion worth of state grants. Sen. John Jagler Breaks Down Evers' "Year of the Kid" - MacIver Content Director Bill Osmulski sat down with Wisconsin State Senator John Jagger (R-Watertown) to point out the hypocrisies and the hidden agenda behind Gov. Evers' "Year of the Kid." Kaul Facing Ethics Complaint and Lawsuit for Corruption - “This case presents the question whether the Wisconsin Department of Justice is for sale.”

3pm: Guest - Jon Scholes - President of The Downtown Seattle Association // Downtown Seattle may have escaped the ‘doom loop,’ still off pre-COVID norm // Airbnb pushes back on new bill that would tax short-term rentals to fund housing in Washington // I Stand Corrected - Ask, Tell, Correct or Yell at John about anything // Clarifying John’s stance on Social Security // George Orwell’s 1984 and Newspeak // Wisconsin's Gov. Evers slammed for proposal to replace 'mother' with 'inseminated person' 

6pm: Guest - Jon Scholes - President of The Downtown Seattle Association // Downtown Seattle may have escaped the ‘doom loop,’ still off pre-COVID norm // Airbnb pushes back on new bill that would tax short-term rentals to fund housing in Washington // I Stand Corrected - Ask, Tell, Correct or Yell at John about anything // Clarifying John’s stance on Social Security // George Orwell’s 1984 and Newspeak // Wisconsin's Gov. Evers slammed for proposal to replace 'mother' with 'inseminated person' 

The Republican speaker of the Wisconsin Assembly is criticizing the prison overhaul proposed by Governor Evers. Enrollment at Milwaukee Area Technical College is almost back to pre-pandemic levels. And, some Wisconsinites can get their taxes done for free. We'll have the details on how and where.

In the 5 AM Hour: Larry O’Connor and Julie Gunlock discussed; Christopher F. Rufo ⚔️ on X: "EXCLUSIVE: @GrossmanHannah and I have obtained logs from the NSA’s secret transgender sex chatroom, in which NSA, CIA, and DIA employees discuss genital castration, artificial vaginas, piss fetishes, sex polycules, and gangbangs—all on government time. This is insane. Wisconsin's Gov. Evers slammed for proposal to replace 'mother' with 'inseminated person' Governor Glenn Youngkin on Monday announced a new initiative to expand job opportunities across Virginia, highlighting efforts to help federal workers facing job losses and reinforcing the state’s position as a top destination for businesses. Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Tuesday, February 25, 2025 / 5 AM Hour See omnystudio.com/listener for privacy information.

MacIver Content Director Bill Osmulski sat down with Wisconsin State Senator John Jagger (R-Watertown) to point out the hypocrisies and the hidden agenda behind Gov. Evers' "Year of the Kid."

It's time for another Friday news roundup! This week, host Bianca Martin is joined by executive producer Hayley Sperling and producer Jade Iseri-Ramos. The team digs into results from this week's primary election, key takeaways from Gov. Tony Evers' budget address, progress at the Center for Black Excellence and Culture, and complaints from some of Madison's Black senior citizens. Mentioned on the show: Madison city council incumbents survive in low turnout primary [Isthmus] Gov. Tony Evers' budget calls for tax cuts, protection against 'needless chaos' of Trump policies [Wisconsin State Journal] Center For Black Excellence Will Break Ground on Juneteenth [

On February 21, 2025, WisconsinEye's Rewind Host and CBS 58 Capitol Reporter Emilee Fannon and WisPolitics.com Editor JR Ross reviewed this week in state politics. (Brought to you by the Wisconsin Realtors Association). On this week’s episode: Gov. Evers 2025-2027 Budget Evers' Budget Priorities GOP Response to Evers' Budget DPI Race Heats Up Assembly Session Wrap WisPolitics Stock Picks

We review the Spring Primary victory by Jill Underly in the State Superintendent of Public Instruction election and the real challenge to public education that is posed by the well-funded voucher advocate who also advanced to the April 1st General Election. Both the DPI and Supreme Court elections will be won by talking directly to voters throughout the state on phones, doors, and one-on one conversations. We urge you to sign up and volunteer with Citizen Action to make calls from home in support of Susan Crawford and Jill Underly in our weekly phone bank starting next Tuesday, February 25th at 5pm RSVP HERE The state budget battle commenced this week with Governor Tony Evers releasing his budget. We review some highlights, including BadgerCare expansion, Prescription Drug affordability Board, and a sweeping set of new regulations on health insurance abuses, including a first in the nation audit of claims denials. This Tuesday, Citizen Action joined Wisconsin Public Education Network (WPEN) and WISDOM in calling for the Governor to leverage his potent constitutional power to veto any state budget produced by the Legislature that fails to finally secure BadgerCare Expansion, include sufficient funding for K-12 public schools, or lacks reforms needed for Wisconsin's troubled corrections system. We urge you to contact Governor Tony Evers and tell him to fight for his top budget priorities by threatening veto of any budget that fails the public on these key public priorities and others that the governor also deems essential. We encourage listeners to RSVP for our Capitol State Budget Lobby Day on Tuesday March 4th. We close reviewing the week 5 of the Trump assault on the republic, including mounting bipartisan opposition to House Republican leadership's plan announced this week to gut Medicaid funding to fund a massive tax cut for the wealthy. UW Madison's research is threatened by NIH funding cuts and we expose the fake energy emergency Trump has declared to ram through an expansion of Wisconsin fossil fuel projects.