Podcast appearances and mentions of Steve Pratt

Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

I went to Podcast Movement Evolutions for the first time last week. Chicago was a beautiful backdrop, even though a little rainy. This is the audio version of my written recap. Let me know what you think and subscribe to the newsletter if you haven't already!Steve Pratt article: https://open.substack.com/pub/creativitybusiness/p/podcasting-is-asking-the-wrong-question?r=c2wlt&utm_campaign=post&utm_medium=webHarry Morton post: https://www.linkedin.com/posts/harrymorton_this-episode-of-moneywise-went-semi-viral-activity-7315350275131609088-kxUE?utm_source=share&utm_medium=member_desktop&rcm=ACoAABzEPvEB_doL0tGyl4vS7gTlQkU7HoXKt-oI'd love to hear from you!Join our community, Please Hustle Responsibly: https://link.honeyandhustle.co/phrSupport the show:Upgrade to a paid membership, or make a one-time donation: https://link.honeyandhustle.co/phrplusBuy The Interview Workbook for Storytellers: https://www.blurb.com/b/11662269-interview-workbook-for-storytellersVisit the website: https://www.honeyandhustle.coConnect with Angela:YouTube: https://www.youtube.com/c/AngelaHollowellLinkedIn: https://www.linkedin.com/in/angelahollowell/Twitter: https://twitter.com/honeyandhustle

'A pivotal evolution for our company', says CEO. Sponsored by CoHost at Evolutions. How do you know if your audience is truly engaged? Fatima Zaidi of CoHost, James Cridland of Podnews, Sharon Taylor of Triton Digital, and Steve Pratt of The Creativity Business will tell you at Evolutions in Chicago. Join us tomorrow at 3.15pm. https://podnews.net/cc/2830 Visit https://podnews.net/update/hubbard-gamut for the story links in full, and to get our daily newsletter.

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Content is everywhere. And that makes attention, especially our prospects' and customers' attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.   In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.   In this episode, you'll learn: Why traditional advertising isn't working How Dell transformed its brand perception without relying on ads Why you need to take bold, unconventional steps to gain a loyal audience The unexpected impact of long-form content Why providing value is more important than visibility  How you can harness creativity and storytelling to compete with major brands    Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He's also the co-founder of the world's first branded podcast agency, Pacific Content, named one of Entrepreneur's 100 Brilliant Companies.    Ready to earn your audience's attention and see real results from your marketing? Listen now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Season 7 Ep 8: Todd and Jon welcome Steve Pratt, Owner and Founder of Full Package Athletics and former High School and College Head Coach. They talk to Coach Pratt about developing your program, your staff and your players. Follow Coach Pratt on Twitter @FullPackageGrls Follow the Show on Twitter @afterthetimeout Listen to the show on: Apple: Search "After the Timeout" Spotify: https://open.spotify.com/show/6tfyTqZxebtEugpd7dwq5E Anchor: https://anchor.fm/after-the-timeout Amazon Music: https://music.amazon.com/podcasts/97de7f0b-5f34-416f-93dc-e750ee59a60c/after-the-timeout Google: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80MzUwYzRhYy9wb2RjYXN0L3Jzcw== Breaker: https://www.breaker.audio/after-the-timeout Radiopublic: https://radiopublic.com/after-the-timeout-G729aA Pocket Casts: https://pca.st/q9zqtop

In this episode of the Creating Superfans podcast, I sit down with Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers. He is also the co-founder of the world's first branded podcast agency, Pacific Content, which was named one of Entrepreneur's 100 Brilliant Companies.Steve and I discuss how brands can overpower apathy and capture attention by embracing their uniqueness and serving niche markets. We chat about the ridiculousness of traditional media norms and explore unexpected approaches to turning customers into superfans by fostering authentic and meaningful relationships. If you're looking for a spark for your next big marketing campaign or you're having trouble keeping your customers' attention, you will NOT want to miss this episode. Grab a copy of Steve's new book on Amazon--Subscribe to Brittany's biweekly newsletterFollow Brittany on LinkedIn and InstagramGrab a copy of Creating Superfans on Amazon

Steve Pratt is the author of Earn It: Unconventional Strategies for Brave Marketers and the founder of The Creativity Business, which offers consulting, workshops, and keynotes to help companies develop differentiated content, marketing, and messaging that earns attention. Help Zak continue making this show by becoming a Best Advice Show Patron @ https://www.patreon.com/bestadviceshow---Call Zak on the advice show hotline @ 844-935-BEST---Share this episode on IG @BestAdviceShow

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audioSee omnystudio.com/listener for privacy information.

Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/bookSteve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio..

Plus, Steve Pratt's new book - we review it and give you the first chapter. Sponsored by Soundstack. Hosting platforms: planning your budget for 2025? Want to offer your podcasters more value? Adding SoundStack monetization, delivery, and more is simple. Learn how. https://podnews.net/cc/2621 Visit https://podnews.net/update/podeo-raise for the story links in full, and to get our daily newsletter.

You likely know Steve Pratt's name from his days as founder of Pacific Content. The company that created stories about brands set the bar for branded podcasts in the late 2010's. The company was later sold to Rogers in 2019 and just recently sold to Lower Street in the UK. Unlike our interview with (former Pacific Content Director of Audience developement) Dan Misener, we are going to ask Steve about his thoughts when it was announced Rogers would be mothballing the company he started. In this episode, we discussed Steve's career evolution from television to podcasting. He highlighted his work at YTV where he was in charge of "The Zone", CBC Radio 3, and later Pacific Content, emphasizing the importance of creating unique, audience-focused content. Steve shared insights on the challenges and successes of branded podcasts, such as Slack's "Customer Success Podcast", Charles Schwab's "Choiceology" and Red Hat's "Open Source," which avoided direct brand promotion. He also discussed the impact of AI on content creation and the need for high-quality, differentiated content. Steve's new book, "Earn It: Unconventional Strategies for Brave Marketers" offers strategies for earning audience engagement through creative storytelling.A video and transcript of the episode can be found on the network website.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send James & Sam a messageJames Cridland and Sam Sethi discuss various topics related to podcasting, including new features from Buzzsprout, the importance of attention in the digital age, and the shift towards video content. The episode also includes an interview with Steve Pratt, author of the book "Earn It: Unconventional Strategies for Brave Marketers." Pratt discusses the importance of creating valuable content to earn attention and provides examples of companies that have successfully done so. The hosts also discuss the challenges and opportunities presented by the increasing use of video in podcasting.BuzzsproutPodcast hosting and a whole lot moreDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showConnect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about the audience... Matt reaffirms that the Sound Off Podcast is about audience building and teases a few episodes in the works with Steve Pratt, Valerie Geller, and others. Sign up for Matt's Newsletter called Sounding Off Books mentioned: Tom Webster's Book - The Audience is Listening. Steve Pratt's Earn It. Valerie Geller's new book is coming soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Olá, eu sou Leo Lopes e o POD NOTÍCIAS chega à sua vigésima quinta edição trazendo um resumo de tudo o que aconteceu ao longo da semana no mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 5 de agosto de 2024! Este episódio conta com o apoio da CONTENT ACADEMY, uma plataforma de cursos online voltada para quem quer trabalhar com criação de conteúdo, onde o mais legal é que os professores são os próprios criadores e os profissionais que trabalham com eles. Então tem curso de True Crime com o Ivan Mizanzuk do Projeto Humanos, tem Webjornalismo independente com o Alvaro e a Ana do Meteoro Brasil, tem Storytelling com o Kenji do Normose, tem curso de Edição de vídeo para Youtube com o Will do Jogatina Maneira, tem também o meu curso Podcast para todos (que tá com uma mega promoção por tempo limitado) e mais um monte de cursos incríveis! Então entra lá no site pra dar uma conferida em contentacademy.com.br! Se você também quiser anunciar a sua marca, produto ou serviço com a gente aqui no Pod Notícias – tanto no podcast como no nosso site –, manda um e-mail pro contato@podnoticias.com.br, que nós vamos ter o maior prazer em conversar com você sobre todas as opções de publicidade. E se você quiser colaborar com a gente com texto, sugestão de pauta ou envio de notícias, também vai ser muito bem-vindo e pode fazer isso através do mesmo e-mail. 1 - Abrindo nossa edição desta semana, a gente vai trazer os dados mais recentes da Magellan AI sobre os anúncios em áudio. Segundo o relatório de benchmarks da empresa, referente ao segundo trimestre de 2024, os investimentos em anúncios de podcast aumentaram cerca de 22% ano a ano, mas a quantidade de anúncios em podcasts aumentou 20%. Ou seja; não só a quantidade de anúncios nos podcasts está crescendo, mas ela também está sendo mais bem paga. A carga média de anúncios foi de 7,2% no segundo trimestre de 2024, um número maior do que os 5,9% no mesmo período de 2023. O que sugere que, para um programa típico de uma hora, cerca de 4,3 minutos são destinados à publicidade. Esse número ainda é um pouco menor do que nas rádios. No relatório da Magellan AI a referência foram alguns programas matinais de rádio da Audacy, NPR e 2GB, nos quais a porcentagem de anúncios fica entre 24% e 27,1% da minutagem total do programa. Ainda assim, 20% de crescimento ano a ano é um número bem expressivo, principalmente considerando que as outras mídias digitais, mesmo que tenham mais investimentos, estão com eles estacionados na mesma porcentagem desde 2020 (que foi o primeiro ano da pandemia). Então tá chegando o ano da publicidade no podcast, só não vê quem não quer! Link 2 - E já que estamos falando em anúncios em podcast, na semana passada o desenvolvedor Micah Engle-Eshleman lançou o Adblock Podcast, que é um novo aplicativo que pula automaticamente todos os anúncios em podcasts e programas de áudio. Ele já está disponível para usuários do iTunes e é um aplicativo contratável por assinatura - pra que os criadores dos podcasts não percam a receita publicitária deles, olha só que legal. Mas como é que isso funciona? Bem, o Adblock detecta e "pula" os anúncios de forma automática, armazenando o áudio no cache, e aí ele destina US$ 0,04 aos podcasters por cada anúncio que é ignorado. Falando assim pode parecer que é pouco, mas a média de pagamentos por impressões no mercado é U$ 0,03, então o valor é mais do que justo pra gerar essa troca. O único plano de assinatura disponível no momento é o Premium, que ignora até 50 anúncios mensais pelo valor de $3,99 - também mensal. Se não for suficiente pro ouvinte, ele ainda pode comprar 100 "skips" extras por $5,99. O bom, é que todos os pulos extras que forem adquiridos, não expiram de um mês pro outro. Então se você comprou 100 e sobrou 20, no mês seguinte você vai ter os 50 pulos mensais + esses 20 que sobraram. Por enquanto, o aplicativo não tem nenhuma outra versão, mas o desenvolvedor disse que já está trabalhando nisso. Link 3 - A AudioUK, uma entidade que representa a indústria de podcasts, rádio e audiolivros no Reino Unido, está tentando criar um lobby pra garantir alguns benefícios fiscais para quem produz podcasts e audiobooks em solo britânico. A iniciativa partiu de um manifesto que foi divulgado no começo desse ano, que busca replicar os incentivos fiscais que já existem pra TV e cinema, principalmente considerando a possibilidade do podcast atrair investimentos internacionais. Com isso, a AudioUK lançou uma pesquisa pra atualizar os dados de um relatório que já foi feito em 2021, para mostrar ao novo governo britânico qual foi o crescimento da indústria, e qual o seu potencial no futuro. A Diretora Administrativa da AudioUK, Chloe Straw, pediu aos produtores de podcast de todos os tamanhos que participem da pesquisa para fortalecer a defesa dessas políticas e impulsionar a indústria de produção de áudio no país. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - A produtora canadense de podcast Pacific Content foi comprada pela start-up britânica Lower Street. A Lower Street, que está no mercado desde 2017, é uma agência de produção de podcasts corporativos completos, e já trabalhou com marcas como Adobe e Pepsico. O valor da negociação não foi divulgado ao público. O que foi divulgado foram as impressões dos envolvidos, e parece que tá todo mundo muito feliz com isso: o Harry Morton, fundador da Lower Street, disse que sempre foi um grande admirador dos podcasts da Pacific Content, e o Steve Pratt da Pacific Content devolveu a gentileza e os elogios dizendo que tá confiante e entusiasmado com a nova fase das empresas. Vários funcionários da Pacific Content vão se juntar à equipe da Lower Street nas próximas semanas - o que não vai ser uma integração muito difícil, porque os 29 funcionários da Lower Street já trabalham de forma remota, então aumenta o time, aumenta o trabalho, mas não aumenta tanto assim a complexidade. Link 5 - A SiriusXM anunciou o lançamento do SiriusXM Podcasts+, um serviço de assinatura independente que vai estar disponível para o Apple Podcasts a partir de hoje, 5 de agosto. O serviço oferece episódios sem anúncios, conteúdos bônus e acesso antecipado a novos episódios de vários programas populares dos Estados Unidos. Por enquanto, a assinatura é exclusiva para o Apple Podcasts, mas já foi anunciado que o serviço vai ser expandido para outras plataformas em breve, além de ficar disponível em mais de 60 países pela taxa de US$6 mensais ou de US$45 por ano. Link 6 - E a empresa de hospedagem de podcasts bCast, sediada em Londres, anunciou na última semana que vai encerrar as suas atividades. O motivo é que a receita gerada atualmente pela plataforma não está sendo suficiente pra cobrir todos os custos de operação. Pra quem não lembra ou não sabe, a bCast é uma empresa que teve uma expansão meteórica em 2020 e 2021, quando vendeu uma penca de serviços "vitalícios" pra produtores menores de podcast. Quando os fundadores perceberam que isso tinha sido um erro, tentaram ajustar o modelo de negócios de várias formas - inclusive voltando atrás no que venderam e tentando cobrar pelos planos vitalícios... O que gerou um auê. Eles foram tão criticados que acabaram voltando atrás até nisso, dizendo que iam procurar reduzir custos de outras fontes. Mas, infelizmente, isso não aconteceu, e eles não viram outra saída além de fechar a empresa. Os usuários do bCast têm até o dia 30 de agosto de 2024 para transferir seus podcasts para uma nova plataforma e redirecionar os seus feeds RSS pra um novo serviço. Boa sorte pra eles. Link E MAIS: 7 - A Acast divulgou o seu relatório financeiro do segundo trimestre de 2024, onde teve um crescimento de 24% nas vendas líquidas - um número que representa mais ou menos 44 milhões de dólares. Esse é o décimo aniversário da Acast como líder de mercado, hospedando mais de 125.000 podcasts e pagando mais de US$ 390 milhões pros seus criadores. A receita média por escuta aumentou 45%, mesmo com uma queda de 15% no total do número de escutas, que ainda é atribuída às mudanças no iOS 17 da Apple. Lembra que o aplicativo não faz mais download automático dos episódios? Então. A Acast também se destacou em uma pesquisa de mercado que mostrou quão alto anda o retorno sobre investimento de publicidade em podcasts. Pra resumir: em termos de mercado, esse foi um ótimo trimestre pra Acast, tanto financeiramente quanto em fortalecimento de marca. Link 8 - Na última semana de julho, o Pocket Casts lançou uma atualização com uma série de melhorias e novos recursos para aprimorar a UX do aplicativo. O destaque foi a criação da ferramenta Clip It & Share It (ou Compartilhamento de Clipes), com a qual os usuários podem criar e compartilhar trechos dos episódios de podcast. Essa função, que era muito solicitada pelos usuários, já está disponível no Web Player e nos aplicativos de desktop, e deve ficar disponível pra Android e iOS em breve. E, por falar no sistema da Apple, o aplicativo agora oferece novos widgets para acesso rápido a podcasts e episódios favoritos no iOS, além de também ter ajustado os limites de velocidade. Agora, o ouvinte pode ouvir com a velocidade de reprodução de até 5x, mas se o ouvinte não for um deficiente auditivo que tá acostumado a ouvir os áudios muito rápido - pra quem isso faria sentido -, pra qualquer outra pessoa isso seria coisa de maluco ou de psicopata. Ouvir em velocidade 5 do créu? Pra quê? Enfim, né, como tem louco pra tudo... Eu pretendo ficar só com o compartilhamento de cliques mesmo, ouvindo em 1x, obrigado. Link 9 - E é claro que aqui no Pod Notícias a gente faz, toda semana, um resumo de tudo que aconteceu de mais importante no mercado de podcasts, mas lá no nosso site sempre tem muito mais conteúdo que vale a pena conferir na íntegra. Na última semana, por exemplo, teve dicas de equipamento, artigo novo publicado pelos nossos colunistas e outras notícias que acabaram não entrando aqui no corte do programa, porque a gente tá noticiando muito e todos os dias. Então não deixa de acessar o nosso site em podnoticias.com.br pra conferir o review que a gente publicou de algumas câmeras da Sony, e também ler o texto: "Não sei entrevistar, então vou virar podcaster", que fala sobre aquela panelinha do podcast que a gente já tá cansado de saber quem é, e que faz umas entrevistas tão ruins que chegam a baixar a régua do jornalismo no podcast. Enfim, tem bastante coisa lá no site pra você. Os links diretos pro site vão estar, como sempre, na descrição desse episódio. Link / Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - A HBO está produzindo uma minissérie baseada no podcast "Praia dos Ossos" da Rádio Novelo, e já anunciou o elenco que vai participar da produção (e que elenco de peso, hein?). O podcast fala sobre o assassinato da socialite Ângela Diniz em 1976. A Ângela vai ser interpretada pela atriz Marjorie Estiano, enquanto Emilio Dantas vai fazer o papel do Doca Street, que é o ex-namorado e também o assassino da Ângela Diniz. Outros nomes ilustres que vão participar da série são Antônio Fagundes, Renata Gaspar e Thiago Lacerda. Por enquanto, a série não tem data de estreia definida, mas a gente já sabe que ela vai ter 6 episódios. Se você quiser saber mais sobre a produção, o elenco ou o podcast, não deixa de acessar a íntegra da matéria lá no nosso site. Link 11 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou "se você pudesse participar como convidado de qualquer podcast, qual programa você escolheria e por quê?", e a gente recebeu algumas respostas muito boas e muito criativas, e a gente faz questão de ler aqui as três melhores respostas baseadas na nossa opinião, puramente: Eu queria participar do É Nóia Minha? pra ver se minha cabeça é forte o suficiente pra não sair com novas minhocas que a Camila Fremder falaria. Queria ir e levar o Richard Rasmussen pra Dentro da Cabeça do Vidane, pra descobrir se ele é feliz mesmo ou se é um animal que está em profundo sofrimento. O PodNipoBr no presencial, porque isso significa que eu consegui ir pro Japão. Muito boas respostas, mais uma vez o ouvinte do Pod Notícias tá de parabéns. Agora, pra essa semana, a pergunta é menos filosófica e mais prática: Você usa algum recurso de Inteligência Artificial no seu podcast? Se sim, qual? Como sempre, a caixinha vai ficar aberta nos stories do Instagram do Pod Notícias por apenas 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua participação, em @pod.noticias. Instagram do Pod Notícias 12  - E na edição de hoje, a primeira edição de Agosto de 2024, a nossa coluna mensal Podcast no Japão está de volta, apresentada pelo nosso querido amigo e colunista Carlinhos Vilaronga - pra quem eu passo a palavra. Diretamente do Japão, fala aí Carlinhos! Carlinhos: Olá Leo e olá ouvintes do Pod Notícias! Voltando aqui para compartilhar com vocês um panorama das atividades da comunidade brasileira de podcasters no Japão. No dia 24 de junho, na primeira edição do Brazilian Day na província de Gunma, a empresa de recursos humanos Kowa realizou uma ação para gerar interação e comunicar acolhimento aos visitantes do evento. A ação incluiu café, pão de queijo e uma mesa de podcast. Eu, particularmente, achei uma ótima escolha. Os episódios serão publicados em parceria com a Nabecast Podcasts & Multimedia. Link No dia 30 de junho, a ONG japonesa Dive.TV realizou, na cidade de Kariya, a Career Expo Sports, uma feira que apresentou possíveis caminhos na carreira do esporte no Japão. Todo o conteúdo foi ministrado em português e teve como público-alvo jovens estudantes brasileiros. O Mochiyori podcast esteve presente no evento e conversou com a fundadora da ONG e os profissionais convidados. Link No dia 2 de julho, a Nihon Web TV, uma iniciativa brasileira de conteúdo independente, anunciou a parceria com o podcast JápodCast, que é apresentado por Leandro Takahashi e Kelvin Nakashima. Macsael Oda, fundador da Nihon Web TV, em mensagem informou que: "O JápodCast entra para a programação da Nihon Web TV com o objetivo de enriquecer ainda mais a grade com conteúdos exclusivos". Fica aí o desejo de sucesso para essa parceria. Link No dia 20 de julho, foi realizada a oitava edição da Feira de Educação. A feira aconteceu na modalidade virtual e é uma iniciativa conjunta dos Consulados-Gerais do Brasil em Tóquio, Hamamatsu e Nagoya. A feira contou com a participação de instituições japonesas e brasileiras, e os apresentadores dos podcasts CastBrothers, Mochiyori e Saidera foram convidados a contribuir moderando painéis que discutiram ensino a distância, intercâmbio internacional e o cotidiano do estudante brasileiro na universidade japonesa. O conteúdo na íntegra pode ser acessado até 20 de agosto no site feiradeeducacao.com. Link / Link E pra encerrar minha participação de hoje, o Coletivo Podosfera Nipo-brasileira anunciou que a Semana Podosfera Nipo-brasileira 2024 será realizada a partir de 21 de outubro, o Dia Nacional do Podcast. O evento celebrará os 20 anos do podcast e contará com entrevistas, painéis e mesas de discussão. Mais informações serão compartilhadas em breve no perfil @podnipobr no Instagram. Instagram Podosfera Nipo-brasileira Obrigado ouvinte pela escuta. Carlinhos Vilaronga, da cidade de Kosai no Japão exclusivo para o Pod Notícias. Abraço a todos. SOBRE LANÇAMENTOS: 13 - Na última terça-feira, dia 30 de julho, foi ao ar o primeiro episódio do podcast Tábula Rasa, apresentado pelo Felipe Ferreira, e que fala sobre tudo o que você precisa saber pra envelhecer com dignidade: anti-etarismo, aposentadoria, recolocação profissional quando você é sênior e muito mais. O Felipe é um aposentado profissional, com muita experiência pra compartilhar sobre esses temas, e nessa primeira temporada vai trazer todas as perguntas que você precisa se fazer pra planejar uma aposentadoria que não seja compulsória. O Tabula Rasa é produzido aqui, pela Rádiofobia Podcast e Multimídia e publicado também pela Rádiofobia Podcast Network, e tem novos episódios publicados às terças-feiras em todas as principais plataformas de áudio. Se você, como eu (que acabei de completar 50 anos), também está pensando no seu plano de aposentadoria, não deixa de conferir. Link 14 - E em comemoração aos 15 anos do portal Tenho Mais Discos Que Amigos!, eles lançaram o TMDQA! Talks, o novo mesacast do portal, apresentado pelo Cesinha Ovalle, Tony, e Rafael Teixeira. No programa, eles vão trazer entrevistas e histórias exclusivas dos artistas convidados de cada episódio. A primeira temporada vai ter seis episódios no total, com nomes como Terno Rei, Rashid, Supercombo e Carol Biazin. Os episódios vão ao ar no Spotify, YouTube e no site do TMDQA!. Link RECOMENDAÇÃO NACIONAL: 15 - E a nossa recomendação nacional dessa semana, vai pra um podcast que desafia os estereótipos e amplia os horizontes no mundo das viagens: é o Viajante Sem Pauta, apresentado pelo nosso amigo e colega Cainã Ito. O programa, que já tem 5 anos de existência e mais de 100 episódios, leva o ouvinte pelos quatro cantos do mundo sem sair do lugar, falando sobre todo tipo de tema que surge na cabeça de um viajante que tá indo pela viagem, e não por pauta. Publicado a cada 15 dias mais ou menos, alguns dos temas que já foram falados no podcast foram: jornadas fotográficas, destinos seguros pra LGBT's, cortes de cabelo quando não se tem um barbeiro fixo, e muito mais. O podcast também tem um clube do livro e um grupo exclusivo com vários benefícios pros ouvintes mais engajados, que fazem o próprio projeto ser uma grande viagem. E vale dizer aqui, ele tá concorrendo ao Prêmio MPB na categoria "Viagem e Lazer". Então, se você ouvir e gostar, vale acessar o site da premiação e deixar o seu voto pra ajudar o Cainã. O Viajante Sem Pauta está disponível em todas as principais plataformas de podcast, então não deixa de conferir e de assinar no seu agregador favorito. Link E assim a gente fecha esta vigésima quinta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à íntegra das notícias com todas as fontes e a transcrição completa do episódio, além dos artigos dos nossos colunistas e todos os links relacionados. Acompanhe o Pod Notícias diariamente:- Canal público do Telegram- Instagram- Page do Linkedin Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa- Carlinhos Vilaronga - coluna "O Podcast no Japão" Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Folks, I've fielded a lot of questions about this rifle—so here's a 15-minute bonus rifle review for you. This is the build project I did last year to create my ultimate .280 Ackley Improved custom mountain rifle. It was built by my old friend Steve Pratt of Elk Meadow Performance, using the following components:  Defiance Anti-X action Proof Research 22" 1:8-twist Sendero profile carbon-fiber barrel Timney Elite Hunter trigger Hawkins Precision "Hunter" bottom metal Proof Mountain Hunter stock Leupold VX-6HD 3-18x44 scope It turned out wonderfully... Weighs right around 7.5 pounds ready to go up the moutain!     

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 3 de junho de 2024 e esta é a nossa décima sexta edição! Se você tem uma marca, um produto ou serviço e quer atingir um público qualificado que se interessa pelo podcast aqui no Brasil, pode anunciar com a gente aqui no Pod Notícias. É só mandar um e-mail pra nós no contato@podnoticias.com.br, que a gente vai ter o maior prazer em conversar com você. Além disso, se você quiser colaborar com a gente com texto, sugestão de pauta ou qualquer notícia relevante também é muito bem-vindo, e pode fazer isso através do mesmo e-mail. 1 - E se a manchete do programa de hoje te deixou preocupado, eu estou aqui pra te tranquilizar. O podcast está tão ameaçado quanto qualquer outra mídia, a gente não precisa entrar em pânico pensando em uma catástrofe ou nada do tipo. Mas, considerando que o podcast ainda tá crescendo, é natural que alguns especialistas tentem prever o que pode ser uma ameaça pra nossa mídia, pra gente poder evitar. E foi exatamente isso que o The Podcast Host fez; buscou a opinião de vários especialistas sobre quais são as maiores ameaças ao podcast, na opinião deles. Um desses especialistas ouvidos foi o James Cridland, que é editor do Podnews, e eu achei interessante trazer a opinião dele aqui na íntegra: “A maior ameaça? São duas coisas - a busca pela perfeição e o vídeo. O que faz com que as pessoas queiram ouvir seu podcast são consistência e um bom conteúdo. Se você busca a perfeição - ou pior, adiciona a complicação extra de gravar em vídeo - isso vai atrapalhar esses dois objetivos. O podcast de Joe Rogan, por exemplo, começou em 2009, mas levou muitos anos para se tornar tão popular como é hoje: a razão de seu sucesso é que é consistente e não é perfeito. Em vez de perfeição, busque fazer melhor a cada episódio. Podcasting é uma jornada: não a torne mais complicada do que precisa ser.” Eu achei perfeita a colocação do James Cridland. Além dos pontos que ele trouxe, também foi falado sobre a saturação de conteúdo medíocre, a centralização da publicidade em poucos podcasts, a falta de iniciativa em conseguir ouvintes novos, e muito mais. Então vale a pena ler o artigo na íntegra, que, é claro, já está traduzido lá na nossa página do LinkedIn. Link 2 - E o Relatório Audioscape 2024 da Cumulus Media, que analisa tendências recentes sobre o consumo de podcasts, compilou algumas descobertas novas e interessantes sobre audiências de podcast na América do Norte. A primeira, é que entre os ouvintes de 25 a 54 anos, um terço deles ouve podcast todos os dias, 44% ouve toda semana e 59% ouve todo mês. Uma vez que uma pessoa se engaja no conteúdo em áudio, os podcasts são a principal fonte desse conteúdo; Apesar do crescimento da mídia, a idade média dos ouvintes de podcasts permanece em mais-ou-menos 32 a 34 anos; Os ouvintes de podcasts geralmente são empregados, têm um bom nível socioeconômico e educação formal; A participação dos podcasts no tempo de uso de alto-falantes inteligentes quadruplicou desde 2018; E o interesse de anunciantes e agências em publicidade nos podcasts está em alta recorde nesse ano. Se você quiser ler os insights completos, a matéria está disponível no site da Cumulus Media, é claro, mas em inglês. Então, pra facilitar, a gente já deixou a informação toda traduzida pra você lá no nosso LinkedIn. Não deixa de conferir. Link 3 - A RSS.com introduziu transmissões ao vivo para episódios de podcast como parte do Podcasting 2.0. Com a nova funcionalidade Live Item Tag (ou "LIT"), os podcasters agora podem transmitir seus episódios em tempo real, permitindo uma interação maior com o seu público. Durante as transmissões ao vivo, os aplicativos de podcast compatíveis com o LIT vão notificar os ouvintes, que com a integração do recurso Value4Value, vão poder fazer feedbacks e doações em tempo real através dos chamados "boostagrams". Além desta nova funcionalidade, a RSS.com também adicionou suporte para dois novos idiomas (Afrikaans e Malaio) e melhorou a correção de erros no editor da descrição dos episódios, assim como também na lista de episódios. A interface foi atualizada e reorganizada pra uma versão mais limpa e funcional, inclusive em dispositivos móveis. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - De acordo com uma matéria que saiu na revista FORBES, a medida que a Geração Z se interessa mais pelos podcasts, os videocasts e mesacasts ficam cada vez mais populares. Isso porque é entre esse público que os podcasts em vídeo fazem mais sucesso, inclusive com o YouTube sendo o destino preferido pro consumo desses conteúdos, superando até o Spotify. Com essa mudança, muitos dos principais podcasts agora incorporam vídeo para atrair uma audiência maior, além de poderem fazer os famosos 'cortes de podcast' pro Instagram e TikTok, o que também ajuda a expandir o alcance do podcaster. Em 2023, a Edison Research descobriu que 47% da população on-line da Geração Z nos EUA é ouvinte mensal de podcast, cerca de 24 milhões de americanos. Além disso, a escuta de podcast entre aqueles de 13 a 24 anos aumentou nos últimos anos. Apesar da resistência de alguns podcasters mais conservadores, os videocasts continuam tendo um futuro promissor na nossa mídia, e essa tendência não tem qualquer previsão de desacelerar. Link 5 - Entre dias 25 e 27 de maio aconteceu o The Podcast Show, um baita evento dedicado à indústria de podcasts, que acontece uma vez por ano, geralmente em Londres. O evento reuniu podcasters, produtores, editores, marcas e outros profissionais do setor para discutir as tendências, inovações e o futuro da nossa mídia, com palestras, workshops, painéis de discussão e muito mais. Essa última edição atraiu cerca de 10.000 participantes, segundo os organizadores. O Jason Carter, que é o diretor geral do evento, declarou pra revista The Verge que esse foi o recorde de público, e ele estava incrédulo e muito feliz. Esse ano, como novidade, ele também anunciou o lançamento do The Podcast Show+, um passe digital pra que o usuário possa rever todo o conteúdo do evento, online. Até o final dessa semana, os interessados podem usar um código de desconto de 25% pra se inscrever no Show+. Mais informações estão disponíveis no site oficial do The Podcast Show. Link 6 - A Pacific Content, uma das principais empresas de podcasts com marca da América do Norte e divisão da Rogers do Canadá, anunciou que vai fechar as suas portas. As operações vão ser encerradas até o final de junho devido a questões financeiras. A empresa foi fundada em 2014 e comprada pela Rogers em 2019, quando os novos donos decidiram focar no seu negócio principal de áudio. Com o fechamento, a equipe impactada inclui todos os funcionários que trabalharam diretamente com a Pacific Content, principalmente em Vancouver. O cofundador Steve Pratt agradeceu à toda a equipe da Pacific Content e aos clientes que eles tiveram ao longo desses anos. Ele deixou bem claro que o problema nunca foi com os funcionários, muito pelo contrário; ele espera que todos encontrem novos empregos em breve, e agradeceu muito a todos pela experiência. Link E MAIS: 7 - A plataforma digital Micro.blog lançou o recurso de "narração de áudio" para os posts de blog. Desenvolvido por Manton Reece, o recurso adiciona um botão "ouvir" nos posts, permitindo que o autor narre o conteúdo para o ouvinte. No Micro.blog, os usuários podem hospedar os seus próprios blogs ou importar conteúdo de outras plataformas, como o WordPress. Agora, com o novo recurso, a narração também é incluída no feed RSS do blog, que já atua como uma hospedagem de podcast. A inclusão da narração em áudio é opcional, mas é uma alternativa bem legal pra garantir que o conteúdo esteja mais acessível para todos os públicos, em especial pra pessoas que tenham alguma deficiência visual. Segundo o log da empresa, essa atualização se integra à missão do Micro.blog de criar ferramentas centradas no ser humano para melhorar a experiência na web. Menos vozes de IA, e mais conexão humana. A hospedagem de voz já está disponível no plano básico de US$ 5/mês, que permite uploads de até 75 MB. Link 8 - O Spotify anunciou o fim do Car Thing, seu dispositivo de hardware para controle do streaming em carros, que vai deixar de funcionar em 9 de dezembro de 2024. Segundo o comunicado de imprensa, a decisão foi tomada pra que o Spotify possa destinar essa verba pra outras áreas e otimizar outros produtos da empresa. No primeiro momento, o Spotify não planeja substituir o Car Thing por outro dispositivo e não ofereceu qualquer opção de troca ou reembolso para os dispositivos descontinuados - o que não deixou muita gente feliz, afinal de contas eles pagaram por um negócio que menos de 3 anos depois ficou totalmente obsoleto. Depois de várias reclamações dos usuários na internet, o Spotify adicionou no seu blog a opção "Solicitar reembolso", que é totalmente manual e não tem garantia nenhuma de que vai dar certo, porque segundo a publicação, eles vão avaliar o que dá pra ser feito. Vamos continuar acompanhando pra ver se alguém consegue, de fato, ser reembolsado. Link 9 - E a Women in Podcasting Network lançou nesse mês o Women in Podcasting Awards, uma premiação popular para reconhecer podcasters mulheres e criadores de conteúdo não-binários que tem feito a diferença na podosfera mundial. As inscrições vão até 1º de agosto de 2024, quando começa a votação pelo público. A cerimônia de premiação está marcada para 19 de outubro de 2024. Como o nome já sugere, o evento tem a missão de amplificar vozes femininas, promover a comunidade e oferecer oportunidades de visibilidade e reconhecimento para as mulheres podcasters. O Podnews se juntou à iniciativa como patrocinador da premiação, então a gente vai ter a cobertura total do evento em primeira mão. Se você quiser saber mais sobre o prêmio, ou de repente se inscrever, não deixe de acessar o site oficial do Women in Podcasting Awards e consultar o regulamento. Link / Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - E olha só quem está no Prêmio Jabuti Acadêmico desse ano! A nossa querida Aline Hack, apresentadora do Olhares Podcasts e advogada cansada (é o arroba dela no Twitter). Que, além de fazer um trabalho acadêmico muito importante pro podcast aqui no Brasil, também fez aniversário na semana passada. Fica aqui os nossos parabéns pra nossa querida Alinoca. Caso você tenha caído de para-quedas aqui e não conheça o Prêmio Jabuti pelo nome, ele é um premio reconhecido pela Câmara Brasileira do Livro que celebra a produção literária e acadêmica. O livro "Feminismos e Podcast", coordenado pela Aline, está concorrendo pela Editora Blimunda junto de outras obras que falam de temas como feminicídio, justiça restaurativa, desinformação climática e encarceramento de mulheres. Então nossos parabéns a ela por mais uma possível conquista, pelo aniversário também, e por estar levando o podcast pra tantos caminhos que ainda são pouco explorados no mundo acadêmico! Link 11 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou se você confia nos podcasters que ouve. A maioria esmagadora das respostas dizia que sim! Já os motivos, foram os mais variados: alguns confiam pela índole do criador de conteúdo, outros pela consistência dos podcasters nos seus posicionamentos, e houve até quem dissesse que confiava por ser muito seletivo sobre "as vozes que escolhe colocar pra dentro do ouvido". Todos motivos bastante válidos, diga-se de passagem. Agora, pra essa semana, a gente quer saber a sua opinião tanto como produtor de podcast, quanto como ouvinte:  Qual o seu formato preferido de podcasts (entrevista, storytelling, monólogo... O formato que você quiser!) e por quê? A caixinha de perguntas vai ficar aberta nos stories do Instagram do Pod Notícias por 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua contribuição, e também não deixa de seguir a gente em @pod.noticias. Instagram do Pod Notícias SOBRE LANÇAMENTOS: 12 - A livraria Leonardo da Vinci, um endereço clássico do Rio de Janeiro, lançou o podcast "Subsolo", apresentado por Daniel Louzada e Leonardo Cazes. O programa é quinzenal e vai trazer a cada episódio um novo debate sobre questões sociais e filosóficas, considerando especialmente a nossa vivência como brasileiros. O podcast faz parte das novas mídias da livraria, onde eles estão buscando produzir diálogos construtivos e repensar o Brasil. O primeiro convidado foi o sociólogo Jessé Souza, ex-presidente do Instituto de Pesquisa Econômica Aplicada. O podcast Subsolo já está disponível no YouTube e em todas as principais plataformas de áudio. Link 13 - E hoje a gente também vai falar sobre um lançamento diferente. A empresa PodOps Media lançou o PodOps Studio, uma nova plataforma completa para podcasting. Segundo o Rob Winters, CEO da PodOps, o Studio foi desenvolvido pra criadores de todos os níveis e tem o objetivo de simplificar a criação de um podcast. A ferramenta oferece gravação, edição, transmissão ao vivo e publicação - tudo num único lugar. O que já é algo possível de ser feito em outras plataformas como o Spotify For Podcasters, por exemplo, mas se for um recurso mais eficiente, é lucro, porque algumas plataformas por aí são bem fraquinhas no que elas se propõem a fazer... Outros recursos também incluem a possibilidade de colaboração em tempo real, streaming ao vivo no YouTube e várias opções de armazenamento. O PodOps Studio já está disponível pros usuários. Link RECOMENDAÇÃO NACIONAL: 14 - E a nossa recomendação dessa semana vai especialmente para quem gosta de ciências e biologia: é o Jubilut Cast, apresentado por Paulo Jubilut - que muitos conhecem como professor Jubilut, do canal Biologia Total. O programa é publicado regularmente, pelo menos duas vezes por mês, e os episódios são sempre muito informativos e cheios de conteúdo útil, especialmente para estudantes ou entusiastas da biologia que querem aumentar os seus conhecimentos enquanto fazem outra coisa. Alguns dos assuntos que já foram discutidos no podcast, são a grande epidemia de dengue que a gente tá vivendo aqui no Brasil, o futuro com as inteligências artificiais, manipulação de DNA e muito mais. O Jubilut Cast está disponível no YouTube e no Spotify. Então já assina no seu agregador favorito, que é pra melhorar seus estudos, ganhar mais conhecimento e nunca perder os insights mais importantes sobre a biologia do ponto de vista do Brasil, que é um país tão rico em divulgação científica. Link E assim a gente fecha esta décima sexta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à transcrição e os links das fontes de todas as notícias deste episódio! Acompanhe o Pod Notícias diariamente:- Page do Linkedin- Instagram- Canal público do Telegram Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Finding what makes you or your brand stand out is the mission of Steve Pratt's new endeavour The Department of Differentiation. Launched with partners Jennifer Ouano, one of Pratt's former co-founders at Pacific Content, and Deborah Coll - an executive strategist who has worked with 980 CKNW, the Vancouver Canucks and Grizzlies, and Expedia - the new company aims to help organizations set themselves apart in the crowded consumer landscape, offering what they're calling "Competitive Differentiation Strategy." We welcome Steve Pratt to this episode of Broadcast Dialogue - The Podcast to talk about finding value in 'weird' and how his background in branded podcast content is informing his differentiation work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this latest installment of the featured series here at Supply Chain Now, "Making Better Supply Chain Bets with the Power of Probabilities," powered by our friends at Noodle.ai, hosts Scott Luton and Greg White lead a deep dive into the frontiers of generative AI with distinguished guests Professor Robert Burgelman and Steve Pratt from Noodle.ai. The conversation unfolds with a fascinating exploration of Professor Burgelman's strategic leadership insights, intertwined with Noodle.ai's expertise. The Possibilities Frontier Curve takes center stage, outlining the boundaries of AI's potential in the enterprise. The episode navigates through the evolution of generative AI, shedding light on shifts from deterministic to predictive models and exploring the evolving dynamics between humans and AI. C-level executives emerge as pivotal players in steering responsible innovation, with a concluding call for businesses to partner with industry leaders like Noodle.ai to expertly navigate the dynamic landscape of the AI frontier on Supply Chain Now.Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q3 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkLearn more in Robert's book, " Strategy-Making and Organizational Evolution: A Managerial Agency Perspective": https://bit.ly/3G5Bzf2Learn more about Noodle.ai: https://noodle.ai/This episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/navigating-generative-ai-frontier-1198

AI is in the news every single day and in conversations at every water cooler. And as it continues to evolve, it offers unprecedented opportunities for supply chain innovation, creating a more agile and resilient industry poised for the future. From enhanced efficiency, accuracy, and adaptability to the optimization of demand planning, inventory management, and logistics, AI continues to be front of mind for supply chain leaders around the globe.Enter Noodle.ai, a trailblazing organization at the forefront of AI innovation in the global supply chain industry. In today's episode, hosts Scott Luton and Greg White welcome Diego Klabjan, Professor at Northwestern University, Director, Master of Science in Machine Learning and Data Science, and Director, Center for Deep Learning along with Steve Pratt, the Founder & CEO of Noodle.ai, for an enlightening episode about the captivating realm of artificial intelligence (AI) and its profound impact on supply chain operations.Listen in and learn more about:the complex landscape of AI's revolutionary impact on supply chainsthe potential for AI to reshape the entire industry through its transformative technologyimportance of continuous learning and seizing opportunities when learning about and implementing AI technologiesJoin us in this enlightening journey as we uncover the power of AI in shaping the future of supply chain management.Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q2 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkWEBINAR- The High Cost of Inaction: Embracing the New Status Quo in Supply Chain: https://bit.ly/3t9td2EWEBINAR- A Match Made in Heaven - Your ERP and Inventory Planning Software: https://bit.ly/3sP3TyLWEBINAR- From Numbers to Strategy: How Finance Drive Data-Driven Supply Chains: https://bit.ly/45bRYZFThis episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/innovation-motion-empowers-supply-chains-1181

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors driving the best returns in advertising https://www.adnews.com.au/news/aca-study-reveals-the-three-factors-driving-the-best-returns-in-advertising/type/yafNewsYouTube and Podcasts by Adam Bowie https://www.adambowie.com/blog/2023/09/youtube-and-podcasts/Why Spotify is Growing its Connected TV Ad Business by Parker Herren https://adage.com/article/media/why-spotify-growing-its-connected-tv-ad-business/2519016As for the rest of the news… Steve Pratt's newsletter series interviewing Tom Webster focuses on defining your podcast's audience, Hot Pod interviewed two people fluent in Spanish to review Spotify's voice AI translations pilot program, and MarketingBrew looks at how to create an effective affiliate marketing campaign for this holiday season.

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors driving the best returns in advertising https://www.adnews.com.au/news/aca-study-reveals-the-three-factors-driving-the-best-returns-in-advertising/type/yafNewsYouTube and Podcasts by Adam Bowie https://www.adambowie.com/blog/2023/09/youtube-and-podcasts/Why Spotify is Growing its Connected TV Ad Business by Parker Herren https://adage.com/article/media/why-spotify-growing-its-connected-tv-ad-business/2519016As for the rest of the news… Steve Pratt's newsletter series interviewing Tom Webster focuses on defining your podcast's audience, Hot Pod interviewed two people fluent in Spanish to review Spotify's voice AI translations pilot program, and MarketingBrew looks at how to create an effective affiliate marketing campaign for this holiday season.

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Reem MakariAs for the rest of the news… Steve Pratt talks to Tom Webster about why you don't deserve an audience, Nairobi News reports the top podcasts in Kenya according to Spotify data, and eMarketer data shows that despite reaching 11% of US adult daily media time, only 4.9% of US ad spend is forecasted to go to audio.

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Reem MakariAs for the rest of the news… Steve Pratt talks to Tom Webster about why you don't deserve an audience, Nairobi News reports the top podcasts in Kenya according to Spotify data, and eMarketer data shows that despite reaching 11% of US adult daily media time, only 4.9% of US ad spend is forecasted to go to audio.

Among the recurring themes out of the many discussions that took place - both on stage and off - at the inaugural Radiodays North America event, were the need to attract younger audiences, shifting consumer listening habits, including the ongoing battle for in-car, audience measurement challenges, and of course the artificial intelligence vs. authenticity debate. On the latest episode of Broadcast Dialogue - The Podcast, we talk to conference veterans including PodNews editor James Cridland, Radioplayer Worldwide General Manager Lawrence Galkoff, The Creativity Business founder Steve Pratt, and Radiodays GM Peter Niegel on their personal takeaways and highlights from the conference's North American debut.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earth Month Exclusive featuring Steve Pratt (CEO of Noodle Al, Co-Founder of Infosys and Regenerative Ranch aficionado) + Supply Chain Revolution podcast to explore how better math and Al can enable circularity in a new supply chain planning paradigm. The way supply chain planning has been done for the last 30 years has been under the assumption that computers were slow and data was expensive, and so they needed to make a lot of simplifying assumptions.. Very importantly, they ignore probabilities and complex pattern recognition that are all allowed by this more advanced mathematics. To Learn more about Steve - visit https://noodle.ai/ or https://www.linkedin.com/in/stephen-pratt-094b5916/ Circular economy is increasingly recognized as a better alternative to the dominant linear (take, make, and dispose) economic model. Circular Supply Chain Management (CSCM), which integrates the philosophy of the circular economy into supply chain management, offers a new and compelling perspective to the supply chain sustainability domain. Two aspects that make a CSCM unique: 1) its restorative and regenerative cycles designed based on circular thinking; 2) the vision of a zero-waste economy that is inherent in the CE philosophy. This is CEO Steve Pratt + Noodle AI's mission - to build and design a world without waste. Steve also walks the talk as a farmer and student of nature, where he brings inspiration like the Noodle culture mantra BCHILL, and planting seeds of innovation for long-term value creation. Steve is an O.G. Rebel and friend of the podcast, one of the original supporters. He is an incredible technical background and at every turn has pushed boundaries with tenacity and a 'people and planet first' north star. His journey in consulting started at Deloitte. He went on to start Infosys, had a brief stint at IBM, then founded Noodle with a lingering nudge 'there has to be a better way' and a vision of a world where nothing is wasted where technical, natural, and human systems exist in harmony. About Noodle: Noodle.ai software uses some of the most advanced math on the planet to tame global supply chain chaos—so the right stuff gets to the right place at the right time with less drama. More importantly, Noodle's 'Value at Risk' shows you the hard money costs of each of the millions of errors made by your planning stack, for both demand and supply, across raw materials, production, and distribution. This episode is packed full of lessons in big transformation, inspirational messages, and pragmatic reasons why circular supply chains provide the conduit for marrying the environmental, social, and economic benefits for change. Sectors and client examples highlighted are from CPG, Industrial and automotive. Everything we need exists NOW to build and empower better decisions for a circular and inclusive world.

“Happy Monday after Easter/Resurrection Sunday" We had an incredible Easter Sunday celebrating the Resurrection of Jesus with record-breaking attendance and amazingly powerful testimonies of God's radically transformative grace. I want to thank all the volunteers for helping to set-up the Kids Easter Egg Hunt (@Shelly Lischke, @Sarah Johnson, @Violet Lischke, @Crystal Van Tine) set-up and tear down the baptismal (@Ben Johnson, @Ken Sabalza @Erik G), and lead us in joyful praise and worship (@Ken Sabalza, @Helen Oh, @Jason Lischke, @Steve Pratt,@Riddick Lischke) I hope you all are able to get some rest this evening after pouring yourselves out for the glory of God and the good of others yesterday. Your work in the local church matters! I'm praying you are deeply aware of the Spirit's presence this week as you step into the next season post-Easter. May you find God's favor in all you do to build his Kingdom this week! Child Dedications on Easter Sunday Congratulations to @Stormy Curtis on dedicating Grace and @Devin Simone Salinas on dedicating Rainstorm, River-Wynd and Storie this Easter Sunday. May these little ones come to know, love and follow Jesus all the days of their lives and may we, as a church family, care for and support these little ones and their parents. Baptisms on Easter Sunday Congratulations to Jeanelle Buntting, Faduma Abdi, @Helen Oh, and Adora Harris for getting baptized this Easter Sunday. May the Lord continue to bless and direct you as you walk with Jesus throughout this life. We thank God for each of you and rejoice in God's grace and love towards each of you. We love you all! Discussion Questions from Sunday's Message THERE IS HOPE FOR YOUR CONFUSION - “God has raised this Jesus to life, to which we are all witnesses.” (Acts 2:32) - The people in the city of Seattle have lots of different views on who/what God is but how does the resurrection of Jesus bring hope in the midst of spiritual confusion? How is Jesus the way, the truth and the life? THERE IS HOPE IN YOUR SUFFERING -“...We know that for those who love God all things work together for good, for those who are called according to his purpose.” (Romans 8:28) - How does the resurrection of Jesus show God's ability to work all things together for our good? How can the resurrection of Jesus impact our perspective on our current sufferings and hardships? THERE'S HOPE IN YOUR CHALLENGES - "We therefore were buried with Him through baptism into death, in order that, just as Christ was raised from the dead...we too may walk in newness of life." (Romans 6:4) - How does the power of Jesus' resurrection give us hope in the midst of our challenges right now? How have you experienced resurrection power in your own life by the Holy Spirit of God? What big takeaways did you have from Rainier Valley Church's Easter Celebration with child dedications, testimonies, baptisms, etc? Video from the Resurrection Sunday 2023 worship service https://www.youtube.com/watch?v=spDBQeipniU Pictures from the Easter Sunday Baptisms will be COMING SOON! Follow Rainier Valley Church on Facebook, Instagram, Twitter, etc. 

The country's oldest amateur tennis tournament, The Ojai Tennis Tournament, affectionately known as "The Ojai" returns April 26-30 with 1,400 players and 500 volunteers. Steve Pratt and Brian Teacher join us to talk about the tournament's astonishing history and importance to the world of tennis. Teacher, multiple Ojai champion, winner of the Pac-8 single and doubles title in 1974 and a member of the UCLA squad that won the NCAA title in 1974 and 1975, was recently entered on the Wall of Fame in Libbey Park. Pratt, communications director of the tournament, was on hand to talk about Teacher's incredible career as well as The Ojai's return to full vigor after three years of pandemic-related interruptions and curtailments. There was also pickleball talk. Teacher, once ranked no. 7 in the world, went pro after UCLA and won the Australian Open in 1980. Along the way, he beat legends like fellow UCLA Bruins Arthur Ashe and Jimmy Connors. He now runs his eponymous Tennis Academy in South Pasadena. He has also developed an application called Full Court Teaching App that keeps comprehensive records of a player's games and form and allows coaches from all over the world to analyze and advise. It also makes it easier to hire coaches and get real-time help from anywhere with an internet connection. We talked about the changes in the game since Teacher's pro days, the physical demands of the sport and of all high-level athletics, the rigors of the road and where tennis goes next. The behind-the-scenes glimpses into the massive logistical challenge of The Ojai was also discussed. We did not talk about Robert Peary's North Pole expedition, why hot water freezes faster than cold, or the development of the Wankel engine.

Today on DWB, I'm joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world's first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgCheckout Steve's website here: https://www.creativity-business.com/

Special Guests: Nayeema Raza - talks about ON with Kara Swisher/Vox Media  - Podcast ExtraMitch Downey - NEW Podverse v4.12.1 with LIT, Video and Value4Value streaming SATs.  Jake Chudnow - Podimo enters the UK podcast market with more than twenty new shows. Show Notes: Apple finally removed the AppleCoreMedia user agent from Apple Podcasts.(Jonas Woost) Listen Time & (Steve Pratt) Earned Value ... finally no downloads to measure?  Bumper is suggesting Listen Time is the right metric and the company has published a detailed method of calculating it. I think Bumper is the other side of the coin for what I am doing.  I'm focused on how to Earn Attention and Listen Time is about measuring time and attention that has been earned.  - Steve Pratt.The Podcast Index website now shows Cross-App comments for individual podcast episodes. The Podcasting 2.0 podcast is a good place to see them.Nathan Gathright launched his early preview of http://Steno.fmJoin us at Podcast Movement on March 9 at 12pm for a live Podnews Weekly Review recording. Podnews Live - Tickets for Salford, Manchester are on sale now.   All the best podcasters are filling in the Podnews Report Card. Support the show Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support This podcast supports both transcripts and chapters, if your podcast app doesn't then grab a new app from podnews.net/newpodcastapps

Founders of the Creativity Guild, Steve Pratt and Geoff Siskind tell uncannily parallel stories of confronting their own mortality - and surviving to tell the tale. Plus a crazy reveal, unlike anything we've heard on Happy Funny Amazing before. The Creativity Guild: https://thecreativityguild.substack.com/ The Creativity Business: https://www.creativity-business.com/

Ben Aston is joined by Steve Pratt—the Founder & Lead Content Strategist at The Creativity Business. Listen to learn how to launch a world-class branded podcast. 

Announcements from Sunday, December 4th 2022 Bible Reading Plan - Join us on #bible_reading_plan channel on Slack to discuss our daily Bible reading. We will be finishing up 1 Samuel and starting 2 Samuel. If you haven't joined us yet, jump into the same page Bible reading challenge and read the scriptures with us each day. The PDF is attached on Slack and can be printed out and put in your Bible as a daily reminder. Feel free to leave any thoughts, questions or insights in the #bible_reading_plan channel here on Slack. Nursery Help Needed - Thank you to all those who have done such a great job helping to serve our church family, visiting families, and our kids by caring for babies in the nursery and teaching children in the kids ministry. By God's grace and your willingness to serve, we have teams for each week. There is one spot currently needing coverage and that's help in the nursery on the third week of the month. If you're able to help out, please contact @Steve Pratt. Thanks so much! Ladies Craft Night - Shelly Lischke and Lauren Soini are hosting a ladies craft night this coming Thursday, December 8th at 6:45pm at the Soinis house near the church. You can bring a Christmas craft you are working on, Shelly will bring materials for a craft if you don't have anything and you're more than welcome to come and enjoy fellowship even if you don't like crafts. Kids are welcome but please RSVP in advance so Lauren Soini knows how many kids to expect. We're excited for the ladies to get together for fellowship and fun this Thursday night at the Soinis. Joy's Birthday Party - Join us at Rainier Valley Church after our worship service on Sunday, December 11 for a very special birthday party for Joy Mipalar. The Birthday party will have an English Tea Party theme and ladies are encourage to bring a fancy hat if they would like. Joy will be provided some incredible food. Please plan to celebrate Joy's birthday with us on Sunday, December 11th. Christmas Eve Saturday - Please plan to invite friends and family to join us for a beautiful Christmas Eve Candlelight service on Saturday, December 24th at 4pm. Christmas Day Service - Pastor Ken Sabalza is planning a special Christmas Day worship service for Sunday, November 25th at 4pm. If you're in town, please plan to join us to celebrate the incarnation of Jesus Christ, the first and greatest of all Christmas gifts ever given. Christmas in the Revelation #2 "Christmas Worship Fulfilled in the Revelation" (Revelation 4-5) Topic(s): Christmas, Advent, Hope, Nativity, Revelation, Worship, Praise, Holiness, Sacrifice, Worthiness, Promise. Big Idea of the Message: We Worship God as the Holy Creator and Gracious Redeemer of the World Application Point: Beholding his wonder in creation, praising his grace in redemption and trusting his hand in providence. Discussion Questions: Worshiping God as the Holy Creator - Beholding His Wonder in Creation (Revelation 4:1-11) What sorts of things does the Apostle John see in his Heavenly vision around God's throne (Rev 4:1-8)? How does seeing God in his exulted state impact our understanding of the Christmas story? God throne is surrounded by thunder and lighting, signifying his power, reflecting the story of mount Sinai in Exodus. What are times in your life when you have experienced the raw power of nature and how did that experience change you? The Angelic throne guardians cry out that God is Holy (Rev 4:8) What is God's holiness, why does it matter and how does it contrast with us? The 24 elders cast their crowns before God as an act of worship (Rev 4:10) What things in our own lives do we need to lay before the throne of God as an act of worship? The Elders worship God as the Holy Creator of the universe. What do the elders say in their song in Revelation 4:11? How can we cultivate a heart of worship as we consider God as the creator? What aspect of God's creation amazes you right now? Worshiping God as the Gracious Redeemer - Raising His Grace in Redemption (Revelation 5:1-14) The scroll (God's ultimate purposes of judgement, mercy and the renewal of the world) is unable to be opened by anyone (Rev 5:1-4). What would it mean for the world if Jesus never came as our redeemer and savior? John weeps because no one is worthy to open the scroll (Rev 4:4) According to the elders, angels, and all creation, what makes Jesus worthy in Revelation Rev 5:5,9b-10,12,13? According to the elders song in Rev 5:9-10, what does Jesus' redemption save us FROM and what does Jesus' redemption save us FOR? In the final song of Revelation 5:13 all of creation joins in the worship of Jesus as the redeemer of the world. How will Jesus redeem not just individual souls but the whole cosmos? How can we be praying for and encouraging one another this week?

In our last episode of The Nexus,  veteran storyteller Steve Pratt told you where stories work. Now, in our next episode on storytelling in the workplace, we're going to tell you why stories work. Or, more specifically, Dr. Peter Jensen will. Dr. Jensen is a sports psychologist, performance coach and founder of the Third Factor, one of the preeminent performance coaching firms in North America.   Whether you're a pro sports coach or a CEO, Dr. Jensen will you tell you the same thing: your first responsibility to your people is to build their self-awareness and self-responsibility, and there are few tools as effective in doing that as storytelling. You want to know why? Then you should probably listen.  Dr. Peter Jensen joins us at the Nexus.

Before it became the on-trend leadership skill of the post-COVID age, we here at Nexus were advising clients on how to use storytelling in their organizations.    Now, teaching leaders to do something they probably do all the time outside of office hours may seem quaint, but anyone who's had to suffer through a story told horribly knows storytelling is a proper gift, just as anyone who's been inspired by a well-told story can speak to its power to change minds, hearts, and behaviours. At Nexus, we see storytelling a core skill set that can both sustain and transform an organization's culture, even (and especially) in challenging times like the ones we're currently facing.    That's why we're devoting the next several episodes of The Nexus to storytelling in the workplace.  Our host, Chris Nelson, will speak with experts on how storytelling works, why it works, and what you need to do it well. In the first episode of our storytelling series, Chris speaks with Steve Pratt, veteran storyteller and co-founder of Pacific Content, one of the most successful branded podcasting companies in the space. 

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday's Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day's newest publication about the industry. His most attention-grabbing prediction, as the headline spoils, expects podcast ad spending to be up to six billion dollars within four years. It'll be an uphill battle to get there. Shapiro points out the potential downsides of programmatic without the right data and infrastructure by recalling the infamous Wild Turkey incident. Back in May Spotify accidentally ran an ad for budget whiskey on every podcast on the app simultaneously, leading to a social media firestorm as users posted screenshots of the most inappropriate examples of podcasts to pair with Wild Turkey. Day is of the opinion more detailed location data will be a game-changer that avoids such issues in future.  “Small and mid-sized businesses really have almost entirely sat out podcast advertising to date,” Day told Hot Pod. “These advances in geo-targeting and programmatic allow mom and pops and local, regional businesses to access this medium in a way that they couldn't before, absent reaching out to like some local sports or news podcast. Now, they can target audiences listening to some big national podcast.” Day points to iHeartMedia putting significant investments into podcasting, as well as podcasting making up a larger portion of the company's revenue each year, as examples of the growth he projects in action.  iOS 16: What's new for Apple Podcasts Shreya: Last Wednesday Apple published an update blog detailing some of the new features coming with their iOS 16 update.  The update comes with some creature comforts for the user, such as more prominent placement of the sleep timer button and better Apple Watch integration for podcasts. There's also a bit of housekeeping noted, in case you missed the multiple emails over the past few weeks: “Show and provider titles will continue to be displayed alongside show artwork on the Library and Search tabs, so make sure your show's metadata is up to date and that your artwork includes your show's title for the best experience.”  The most important feature of this update for the business side of podcasting isn't mentioned in the update blog, though. This update brings the change to AppleCoreMedia user agent that'll shift how we view Apple's footprint in podcasting. As covered in our June 10th episode, this will lead to far less confusion as to what traffic is actually coming from Apple Podcasts. Those who didn't report ACM will no longer underestimate traffic from Apple, and those who labeled all traffic from ACM as Apple will get a more balanced look at just how much traffic is coming out of Apple. For those that are code-savvy, we'll include a link in the show notes to the official Apple developer page for the updated user agent key. Apple Podcast launches "El Vecindario" collections. Manuela: On the subject of Apple: This Monday an email sent by Apple announced their plans for Latine Heritage Month, which runs from today through October 15th.  “Later this month, Apple will showcase the abundance of Latine created content across genres, formats, and languages – and spotlight many great creators. Apple Podcasts has created a special destination, titled El Vecindario, that honors the spaces where Latine communities come together and conversations originate.” El Vecindario, the neighborhood in Spanish, will showcase Latine-created content covering multiple genres, formats, and languages.  Influencer marketing brand-lift studies are improving Shreya: Last Friday Marketing Brew's Phoebe Bain used the release of the Association of National Advertisers' organic measurement guidelines for influencers as an excuse to discuss how brand-lift studies have matured.  “Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.”  A useful tool to track that rapid evolution is the brand-lift study. Bain spends a good portion of the article explaining the basics: two groups are asked questions about something, with only one having experience with that thing. Any differing answers or familiarity expressed by the second group is quantified as - you guessed it - brand lift.  Old-school brand-lift studies would ask simple questions regarding information retention, or whether the audience wanted to buy the product in an ad. Modernized studies take into account the changing media landscape, especially with the popularity of influencers.VP of marketing at creator management platform Grin  Ali Fazal explains to Marketing Brew: “With an influencer marketing brand-lift study, questions go a level deeper. Those questions might focus more on brand affinity, or how consumers feel. For example, “is the brand cool? Is it viral? Is it modern?” These questions focus less on what consumers remember, and more on a brand's overall or social appeal. In an influencer marketing brand-lift study, he said, the questions focus on the full picture rather than just the ad itself. “This measures the true depth of impact that creator marketing has,” he said. Why should the business side of podcasting care? Podcasting is influencer marketing. In a world of pixel-based brand attribution and walled garden ad solutions, people are finding their options are missing the mark for influencer and podcaster alike. Brand lift studies by companies like Edison Research, Signal Hill Insights, Veritonic, or Nielsen can help fill that gap.  How kids shows are boosting Paramount+ Manuela: Last Thursday Kelsey Sutton published a look at how kids' content is performing well at Paramount+. While Paramount+ is separate from Paramount's podcasting ventures, The Download has been covering the boom in kid-friendly podcasting since our March 18th episode. Paramount's experiences reaffirm that family and kid-oriented content drive engagement.  “When it comes to streaming, parents will go without eating before disconnecting something that entertains their kids,” Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon, said Tuesday at the Bank of America Securities 2022 Media, Communications, and Entertainment Conference. “Kids content is an amazing, amazing retention tool for us.” The streaming platform has done well for itself since the CBS All-Access rebrand. Currently Paramount+ reports 3 million paid subscribers.  “Kids' programming on streaming can also help fill the audience void as linear viewing continues to drop off. “If you take our linear share and the audience for kids that we've picked up on Paramount+, we actually have more audience and share of kids 2–11 than we've had in years when you combine them both,” Robbins said.? As reported back in March, studies show the Kids & Family categories have grown 20% since last year and there's reason to believe poor categorization of content is causing a lower number than the industry is actually experiencing. Kids content is doing quite well, as any parent will tell you.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Class Photos by Skye Pillsbury, for The Squeeze.  Pillsbury holds a mirror up to diversity on the business side of podcasting by compiling yearbook-style collages of the big podcasting company's leaders and known executives with deal-making power. A must-read.  Introducing The Mullet Career Strategy™ — Creativity & Business by Steve Pratt. Pacific Content co-founder Steve Pratt announces his upcoming venture titled The Creativity Business, a strategy firm aimed at helping creatives learn better business and businesses learn better creativity.   17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads by Connie Chen. In addition to quoting our After These Messages study, senior manager of content management at Gumball Connie Chen brings a bundle of research to back up the efficacy of host-read ads. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday's Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day's newest publication about the industry. His most attention-grabbing prediction, as the headline spoils, expects podcast ad spending to be up to six billion dollars within four years. It'll be an uphill battle to get there. Shapiro points out the potential downsides of programmatic without the right data and infrastructure by recalling the infamous Wild Turkey incident. Back in May Spotify accidentally ran an ad for budget whiskey on every podcast on the app simultaneously, leading to a social media firestorm as users posted screenshots of the most inappropriate examples of podcasts to pair with Wild Turkey. Day is of the opinion more detailed location data will be a game-changer that avoids such issues in future.  “Small and mid-sized businesses really have almost entirely sat out podcast advertising to date,” Day told Hot Pod. “These advances in geo-targeting and programmatic allow mom and pops and local, regional businesses to access this medium in a way that they couldn't before, absent reaching out to like some local sports or news podcast. Now, they can target audiences listening to some big national podcast.” Day points to iHeartMedia putting significant investments into podcasting, as well as podcasting making up a larger portion of the company's revenue each year, as examples of the growth he projects in action.  iOS 16: What's new for Apple Podcasts Shreya: Last Wednesday Apple published an update blog detailing some of the new features coming with their iOS 16 update.  The update comes with some creature comforts for the user, such as more prominent placement of the sleep timer button and better Apple Watch integration for podcasts. There's also a bit of housekeeping noted, in case you missed the multiple emails over the past few weeks: “Show and provider titles will continue to be displayed alongside show artwork on the Library and Search tabs, so make sure your show's metadata is up to date and that your artwork includes your show's title for the best experience.”  The most important feature of this update for the business side of podcasting isn't mentioned in the update blog, though. This update brings the change to AppleCoreMedia user agent that'll shift how we view Apple's footprint in podcasting. As covered in our June 10th episode, this will lead to far less confusion as to what traffic is actually coming from Apple Podcasts. Those who didn't report ACM will no longer underestimate traffic from Apple, and those who labeled all traffic from ACM as Apple will get a more balanced look at just how much traffic is coming out of Apple. For those that are code-savvy, we'll include a link in the show notes to the official Apple developer page for the updated user agent key. Apple Podcast launches "El Vecindario" collections. Manuela: On the subject of Apple: This Monday an email sent by Apple announced their plans for Latine Heritage Month, which runs from today through October 15th.  “Later this month, Apple will showcase the abundance of Latine created content across genres, formats, and languages – and spotlight many great creators. Apple Podcasts has created a special destination, titled El Vecindario, that honors the spaces where Latine communities come together and conversations originate.” El Vecindario, the neighborhood in Spanish, will showcase Latine-created content covering multiple genres, formats, and languages.  Influencer marketing brand-lift studies are improving Shreya: Last Friday Marketing Brew's Phoebe Bain used the release of the Association of National Advertisers' organic measurement guidelines for influencers as an excuse to discuss how brand-lift studies have matured.  “Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.”  A useful tool to track that rapid evolution is the brand-lift study. Bain spends a good portion of the article explaining the basics: two groups are asked questions about something, with only one having experience with that thing. Any differing answers or familiarity expressed by the second group is quantified as - you guessed it - brand lift.  Old-school brand-lift studies would ask simple questions regarding information retention, or whether the audience wanted to buy the product in an ad. Modernized studies take into account the changing media landscape, especially with the popularity of influencers.VP of marketing at creator management platform Grin  Ali Fazal explains to Marketing Brew: “With an influencer marketing brand-lift study, questions go a level deeper. Those questions might focus more on brand affinity, or how consumers feel. For example, “is the brand cool? Is it viral? Is it modern?” These questions focus less on what consumers remember, and more on a brand's overall or social appeal. In an influencer marketing brand-lift study, he said, the questions focus on the full picture rather than just the ad itself. “This measures the true depth of impact that creator marketing has,” he said. Why should the business side of podcasting care? Podcasting is influencer marketing. In a world of pixel-based brand attribution and walled garden ad solutions, people are finding their options are missing the mark for influencer and podcaster alike. Brand lift studies by companies like Edison Research, Signal Hill Insights, Veritonic, or Nielsen can help fill that gap.  How kids shows are boosting Paramount+ Manuela: Last Thursday Kelsey Sutton published a look at how kids' content is performing well at Paramount+. While Paramount+ is separate from Paramount's podcasting ventures, The Download has been covering the boom in kid-friendly podcasting since our March 18th episode. Paramount's experiences reaffirm that family and kid-oriented content drive engagement.  “When it comes to streaming, parents will go without eating before disconnecting something that entertains their kids,” Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon, said Tuesday at the Bank of America Securities 2022 Media, Communications, and Entertainment Conference. “Kids content is an amazing, amazing retention tool for us.” The streaming platform has done well for itself since the CBS All-Access rebrand. Currently Paramount+ reports 3 million paid subscribers.  “Kids' programming on streaming can also help fill the audience void as linear viewing continues to drop off. “If you take our linear share and the audience for kids that we've picked up on Paramount+, we actually have more audience and share of kids 2–11 than we've had in years when you combine them both,” Robbins said.? As reported back in March, studies show the Kids & Family categories have grown 20% since last year and there's reason to believe poor categorization of content is causing a lower number than the industry is actually experiencing. Kids content is doing quite well, as any parent will tell you.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Class Photos by Skye Pillsbury, for The Squeeze.  Pillsbury holds a mirror up to diversity on the business side of podcasting by compiling yearbook-style collages of the big podcasting company's leaders and known executives with deal-making power. A must-read.  Introducing The Mullet Career Strategy™ — Creativity & Business by Steve Pratt. Pacific Content co-founder Steve Pratt announces his upcoming venture titled The Creativity Business, a strategy firm aimed at helping creatives learn better business and businesses learn better creativity.   17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads by Connie Chen. In addition to quoting our After These Messages study, senior manager of content management at Gumball Connie Chen brings a bundle of research to back up the efficacy of host-read ads. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week, GP, mentor and primary care legend Dr Steve Pratt is back! He talks to Nik about what it's like to have a proper sabbatical, using the adventures of Youtuber Ed Pratt ( no relation!) as a springboard for their discussion. His 1000km challenge on a tandem, cycling England's hilliest coastline has more in common with primary care than you might think! Amongst other things, they discuss the amazing feeling when you can see a problem as an opportunity; how some patients might express their separation anxiety if you are planning some time away; and how taking a proper break can lead to life changing decisions…There's also the usual look at the medical news headlines and the week in daytime TV.Twitter: @BoggledDocs Instagram: @BoggledDocs#BDdoseEmail:       boggleddocs@gmail.comSteve's song choice:Empty Chairs At Empty Tables - Eddie Redmayne https://open.spotify.com/track/4DhKyhfimIJU6k4gvme5wA?si=ANktKJyhRAO26YElOfet2w&context=spotify%3Asearch%3Aempty(Headlines and daytime TV in main show notes)Ed Pratt ‘1000km on a tandem bicycle! Ep.1. Cycling England's hilliest coastline'https://youtu.be/GiuWTDC7OwATaking a sabbaticalhttps://www.nhs24.scot/data/uploads/PDF/Human_resources/NHS%2024%20Career%20Break%20Policy.pdfhttps://www.bmj.com/content/316/7127/s2-7127.abstracthttps://www.bmj.com/content/bmj/295/6599/644.full.pdfhttps://blogs.bmj.com/bmj/2018/03/16/samantha-anthony-career-breaks-should-be-supported-not-feared/Boggled Docs song of the week:‘Right by your side' by Betty Boo featuring David Grayhttps://open.spotify.com/track/5LYgFUzobPLoenrDO7pBL7?si=PxqlfkLAQtiImGtvFaVPqA&context=spotify%3Aartist%3A5hMCIlD2CIuOBcWPHuQXKJDISCLAIMER: The content in the podcast is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast.  

In this pilot episode, I interview a man my friends and I all looked up to in high school. He was our drum major, the salutatorian of his graduating class, and an all around great guy! Among other things, we discussed our past together, our love or woodworking, and the great joys and sorrows of parenthood. Enjoy! AmeriCorps link: https://americorps.gov/ If you want to support the podcast itself, head over to artbymarker.com and buy some cool art!

This week, Steve Pratt joins us to discover the benefits of mindfulness. We talk about how mindfulness is used to be able to live happier and less anxious. We also teach you how you can develop mindfulness practices and incorporate them into your life.ResourcesSign up for the Resilient Team Academy to join a supportive and thriving community of leadersListen to a previous episode on mindfulness with Graham Lee Try out the Headspace app Get the book by Mark Williams Mindfulness: An Eight-Week Plan for Finding Peace in a Frantic World [5:46] Steve's ExperiencesSteve has been a GP appraiser for 35 years, both as a managing partner and now a mentor for other GPs on the fellowship scheme.He spent 25 years teaching evidence-based medicine.[9:34] How To Be Less Stressed And Burnt OutMindfulness is not just about becoming more resilient, although it is part of resilience courses.Tune in to learn more about how to be less stressed or less burnt out in the full episode![17:02] The Skill Of NoticingThe act of noticing the chatter is the work. All you have to do is bring your attention to something specific.Mindfulness is noticing that something is happening but choosing to remain direct.[19:11] Choosing Where To Focus Your AttentionIt's up to you to choose where to focus your attention.Train yourself to recognize what's going on in your body.[25:59] How Mindfulness Practice Changes Your BehaviourMindfulness gives you the skill to quickly get better information from your body.Eventually, you'll react differently to stressful situations.[35:12] Stress Equals Resources Minus DemandsSteve believes that we should do things that work and have evidence backing them up.Mindfulness practice has strong evidence behind it. It's not "woo-woo".[42:54] Mindfulness Practice In Daily LivingYou can practice mindfulness at any time, such as when brushing your teeth or while driving to work.Instead of taking 20 minutes to scroll through social media, you can spend it in meditation.You can try out other mindfulness skills if you don't develop a formal practice.Steve recommends doing a formal MBSR course. For now, listen to the full episode to try out a three-part breathing space!Enjoyed This Podcast?Write a review and share this with your friends.Sign up here for a FREE workbook: https://www.shapestoolkit.com/podcast-CPD-formsJoin the Shapes Collective Facebook group: https://www.facebook.com/groups/2212687302308522/Find out more about our training here: http://www.shapestoolkit.comRachel's LinkedIn: https://www.linkedin.com/in/dr-rachel-morris/ Rachel's Twitter: https://twitter.com/DrRachelMorrisRachel's email: rachel@wildmonday.co.ukSupport the show (https://youarenotafrog.com)

The financial services sector has long been seen as an attractive area for private equity investment, and the deal activity levels we are seeing in today's market are especially robust. What are some of the key drivers behind this trend? Dechert's Steve Pratt leads a discussion with Alderwood Capital's Jon Little and Estancia Capital Partners' Takashi Moriuchi on the latest key developments and considerations relating to private equity investments in the financial services industry.

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitment. 

The workforce is looking to fill its talent pipeline. Modern learners are looking for fast and efficient ways to upskill and reskill to stay relevant in the job market. On this episode, with Steve Pratt, Head of Engineering at Cytiva Vancouver, talks about the employer perspective on the current labor market and how to create a lifelong learning ecosystem fit for the modern learner.  

In this Archived Sermon, Steve Pratt covers scripture on why the Law was instituted & why the Jews needed it.

In this short archived sermon, Steve Pratt teaches on the importance of Wisdom, what it is,  and how to grow in it.

In this archived sermon, brother Steve Pratt shows us what it means to put on the Robes of Righteousness and have a true change in your life through Christ.

"Let this mind be in you."In this Archived Sermon, Steve Pratt covers the importance of being "transformed by the renewing of your mind," and how to both obtain and put on the Mind of Christ.

Continuing his teaching, Steve Pratt covers the importance of being "transformed by the renewing of your mind," and how to both obtain and put on the Mind of Christ.

On our third episode, we welcome Mr. Steve Pratt, Retired Director of Bands at Indiana University to the podcast.

Dan Misener and Steve Pratt of Pacific Content join Lex and Chris on the Wolf Den. The four discuss the early days and learning curves of branded content podcasts, how their time in traditional broadcasting prepared them for the industry, and the process and philosophies regarding their work. This episode is brought to you by Today, Explained.