Podcast appearances and mentions of jodie fox

To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time. In this episode, you'll hear: Author and activist, Cleo Wade, chatting about her version of imposter syndrome; feeling random (ep 1) Jo Horgan, founder of MECCA, sharing how she thinks about business as a game, and one that's she's determined to win (ep 31) Hannah Spilva, founder of LVLY, sharing how she figured out how to send fresh flowers through the Aussie postal system (ep 47) Jodie Fox, founder of Shoes of Prey, telling us what it was like to experience failure (the liquidation of her business) in a very public way (ep 42) Kate Morris, founder of Adore Beauty, sharing a story of crying in the carpark because she couldn't make payroll the following week (ep 32) Maeva Heim, founder of Bread Beauty Supply, telling us how she landed a deal with Sephora before she launched her brand (ep 54) Jenna Holmes, aka. Plant Mama / Pasta Mama, on the funny moment she decided she'd only deal with customers who valued her time (ep 53) Bianca Spender, recorded live at Australian Fashion Week, on the decision to split her business from her mum's, Carla Zampatti (ep 92) Sarah Friar, CEO of Next Door, on how startups look polished on the outside but are full of holes on the inside (ep 26) Jane Martino, serial entrepreneur, on the power of letting go of a product, project or business when it's no longer serving you (ep 37) Artist CJ Hendry, on the fact her art exhibitions have almost bankrupted her (ep 25) ~ Connect with us ~ Find us at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouseSign up for our online business course BASE CAMP here. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time. In this episode, you'll hear: Author and activist, Cleo Wade, chatting about her version of imposter syndrome; feeling random (ep 1) Jo Horgan, founder of MECCA, sharing how she thinks about business as a game, and one that's she's determined to win (ep 31) Hannah Spilva, founder of LVLY, sharing how she figured out how to send fresh flowers through the Aussie postal system (ep 47) Jodie Fox, founder of Shoes of Prey, telling us what it was like to experience failure (the liquidation of her business) in a very public way (ep 42) Kate Morris, founder of Adore Beauty, sharing a story of crying in the carpark because she couldn't make payroll the following week (ep 32) Maeva Heim, founder of Bread Beauty Supply, telling us how she landed a deal with Sephora before she launched her brand (ep 54) Jenna Holmes, aka. Plant Mama / Pasta Mama, on the funny moment she decided she'd only deal with customers who valued her time (ep 53) Bianca Spender, recorded live at Australian Fashion Week, on the decision to split her business from her mum's, Carla Zampatti (ep 92) Sarah Friar, CEO of Next Door, on how startups look polished on the outside but are full of holes on the inside (ep 26) Jane Martino, serial entrepreneur, on the power of letting go of a product, project or business when it's no longer serving you (ep 37) Artist CJ Hendry, on the fact her art exhibitions have almost bankrupted her (ep 25) ~ Connect with us ~  Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse Sign up for our online business course BASE CAMP here. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can find so much information in incredible books. And I think the story that Jodie goes into in this is just inspiring, no matter what type of business you have. In today's episode, Fiona shares one of the books she highly recommends for business owners. Tune in!

Jodie Fox was always meant to be a lawyer but the universe had other plans. A chance conversation on a Gold Coast beach led to her abandoning her career to start Shoes of Prey with cofounders Michael Fox and Mike Knapp. Jodie was the face of the business. The brand's rapid rise to success saw it gain fame as a startup darling and cemented Jodie's status as one of Australia's leading entrepreneurs. Then after almost a decade of riding a wave of success, the brand went pear-shaped and Jodie was faced with the heartbreaking decision of closing the doors on a business she has described as “her baby”. In this episode of First Act, Jodie takes a look back at her entrepreneurial journey, explains why she left a career in law and marketing behind to go into business for herself, dives into the genesis of Shoes of Prey, explores the startup's rise and demise and shares the many learnings she's had along the way. It's a raw and emotional story and Jodie never holds back on the details - no matter how painful.

Jodie Fox was always meant to be a lawyer but the universe had other plans. A chance conversation on a Gold Coast beach led to her abandoning her career to start Shoes of Prey with cofounders Michael Fox and Mike Knapp.Jodie was the face of the business. The brand's rapid rise to success saw it gain fame as a startup darling and cemented Jodie's status as one of Australia's leading entrepreneurs. Then after almost a decade of riding a wave of success, the brand went pear-shaped and Jodie was faced with the heartbreaking decision of closing the doors on a business she has described as “her baby”.In this episode of First Act, Jodie takes a look back at her entrepreneurial journey, explains why she left a career in law and marketing behind to go into business for herself, dives into the genesis of Shoes of Prey, explores the startup's rise and demise and shares the many learnings she's had along the way. It's a raw and emotional story and Jodie never holds back on the details - no matter how painful.

First Act is back with a brand new season. Each week, Kochie's Business Builders editors and co-hosts Cec Busby and Adam Bub talk with some of Australia's most innovative business owners and personalities and share their inspirational stories and origin tales. From former Bachelor Matty J's first job to Jodie Fox's raw insights from the rise and fall of Shoes of Prey, these conversations dig into the trials, tribulations and lightbulb moments behind the veil of success. So listen in each Tuesday for First Act. Because every story has a beginning.

First Act is back with a brand new season.Each week, Kochie's Business Builders editors and co-hosts Cec Busby and Adam Bub talk with some of Australia's most innovative business owners and personalities and share their inspirational stories and origin tales.From former Bachelor Matty J's first job to Jodie Fox's raw insights from the rise and fall of Shoes of Prey, these conversations dig into the trials, tribulations and lightbulb moments behind the veil of success.So listen in each Tuesday for First Act. Because every story has a beginning.

Jodie Fox co-founded Shoes of Prey, an innovative shoe retail company which at its peak was a global business, with more than 200 staff, six million shoes designed and US $27 million in funding raised. After Shoes of Prey ceased trading in 2018, Jodie wrote a memoir, Reboot. In her conversation with Adam, Jodie discusses what the startup ecosystem looked like when she founded Shoes of Prey in 2009, and the challenges and opportunities that came from moving the headquarters of Shoes of Prey to the US. See full show notes: https://w2d1.com/jodie-fox

In this coaching episode, Fiona shares 10 books that helped her throughout her business journey (and that she recommended to others as well). Listen now to learn which ones you've already read and which ones you want to order next.  Find the full list at https://www.mydailybusinesscoach.com/podcast/152

GREATEST HITS - Recorded in 2020 Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.   You'll learn:  Why Jodie thinks the business failed, and what she would do differently if she had her time again  How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors   The challenges with the mass on-demand manufacturing business model   How she raised over $27 million in funding to scale the business globally   The importance of being curious and doing your research when building a business    Sign up to our monthly newsletter at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouse Download our free 'Decision Making Framework' at www.ladybrains.com.au/makethecalldownload  See omnystudio.com/listener for privacy information.

A multi-million dollar business, an international brand, the journey through liquidation and beyond. That's the story of Shoes of Prey. Jodie Fox grew up in Lismore, a country town in New South Wales, the daughter of a Sicilian mother and Australian father. Starting out in law she took a step into advertising (and a huge pay cut) before she found her feet at Shoes of Prey. A business that went from an idea tossed around at the beach by three friends to scrappy start-up to venture-backed global business with more than 200 staff, over $US 27 million in funding and legions of followers around the world. A business she devoted a decade of her life to; ended up closing the door in August 2018, it wasn't until months later, in February 2019, that the company officially went into liquidation. Jodie has written about her experience - the highs and the bloody tough lows in her book Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business. Jodie shares what life is like navigating the new identity as a Mum, the practical tools she uses to manage her mental health, and the lessons she has learnt along the way. You'll walk away from this conversation with the sense that even when life throws curve balls, anything is possible. Soak up the insights and wisdom from the life-long learner, Jodie Fox.

The higher the height, the greater the fall - or so they say. Jodie Fox has seen the business world from a dizzying height. Her footwear empire Shoes Of Prey – a fashion technology empire which customised every single pair of shoes that was delivered - raised over $35 million Australian dollars in venture capital. At their peak they had over 220 employees, and their store in Australian department store David Jones did double its forecasted revenue in the first 12 months, becoming the highest earner per square meter on the shoe floor. It was a runaway success. But in August 2018, the founders closed company after sales-growth didn’t match the pace needed for further investment. Jodie went on to write a brilliant book entitled Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business. She shared vulnerably and openly about her successes and her failures - and in this conversation, we ask all the nitty gritty questions about how the self-confessed ‘alpha girl’ has tackled identity, purpose, and her newest role - motherhood. Whether you’re interested in building a business, in leadership styles, in the lows and whys of moving internationally, or you’re just looking for a hell of a story, strap in for this raw and honest ride as we talk shoes, shame, and oversharing.  Purchase Reboot Probably More Than You Ever Wanted to Know about Starting a Global Business.  See omnystudio.com/listener for privacy information.

Jodie Fox is a musician and a teacher who I met on a yoga retreat in Costa Rica! She used to own a luxury airplane transportation business. This is the story of how she and her husband went 300k into debt to pay off their credit cards, mortgage, and student loans. Learn more about Jodie here: http://www.jodiefoxmusic.com/ --- For more information about Morgan: https://www.splendid.yoga/ Here's the link for the Splendid Money Mastermind: https://www.splendid.yoga/mastermind Here's the Manage Your Money Yogically FB group. http://www.facebook.com/groups/splendidyoga Here's the main podcast page. http://www.splendid.yoga/mymypodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/splendidyoga/support

Entrepreneur and Co-Founder of global retail business, Shoes of Prey, Jodie Fox is someone Kristina has had on her list of people to meet for a long time. Not only because they have experienced some similar challenges in businesses, but because she has admired her entrepreneurial spirit and successes for some time. Jodie has gone … Continue reading "#46: Jodie Fox – Learning from Challenges, Exploring What Makes You Happy & Taking Action – Your Dream Life Podcast"

Entrepreneur and Co-Founder of global retail business, Shoes of Prey, Jodie Fox is someone Kristina has had on her list of people to meet for a long time. Not only because they have experienced some similar challenges in businesses, but because she has admired her entrepreneurial spirit and successes for some time. Jodie has gone … Continue reading "#46: Jodie Fox – Learning from Challenges, Exploring What Makes You Happy & Taking Action – Your Dream Life Podcast"

Entrepreneur and Co-Founder of global retail business, Shoes of Prey, Jodie Fox is someone Kristina has had on her list of people to meet for a long time. Not only because they have experienced some similar challenges in businesses, but because she has admired her entrepreneurial spirit and successes for some time. Jodie has gone … Continue reading "#46: Jodie Fox – Learning from Challenges, Exploring What Makes You Happy & Taking Action – Your Dream Life Podcast"

Entrepreneur and Co-Founder of global retail business, Shoes of Prey, Jodie Fox is someone Kristina has had on her list of people to meet for a long time. Not only because they have experienced some similar challenges in businesses, but because she has admired her entrepreneurial spirit and successes for some time. Jodie has gone … Continue reading "#46: Jodie Fox – Learning from Challenges, Exploring What Makes You Happy & Taking Action – Your Dream Life Podcast"

This is Part 2 of Mia Freedman’s chat with Jodie Fox about her business Shoes of Prey. You can find Part 1 in the Lady Startup Stories feed.  Jodie Fox described August 28, 2018 as “one of the most horrific days of my life”. It was the day her multi-million dollar business, Shoes of Prey, officially collapsed. Jodie’s co-founders - her ex husband and his best mate - were no longer part of the day to day running of the business and on the day the call was made to pull the pin, Jodie was at the company’s factory in China. In this conversation, Jodie tells Mia exactly how that day unfolded, and the unexpected changes that have happened in Jodie’s life since.  Check out Jodie’s book here - https://booktopia.kh4ffx.net/oENDW.  Find  out more about the Lady Startup Idea Kickstarter course here - https://www.ladystartup.com/pages/idea-kickstarter Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup Guest: Jodie Fox Producers: Leah Porges and Samantha McDonald See omnystudio.com/policies/listener for privacy information.

Jodie Fox founded Shoes of Prey in 2008 with her husband and his friend. The business allowed women to design their own shoes online and have them shipped anywhere in the world. They broke even at two months, hit multi-million dollar revenues in under two years, and raised tens of millions of dollars in funding from top-tier investors.  But in 2018, the business failed. In part one of this conversation, Jodie tells Mia Freedman about how she built a ‘Purple Cow’ into her business, the smart way she pitched to investors and what she did when it all started to go downhill.   Check out Jodie’s book here - https://booktopia.kh4ffx.net/oENDW.  Find out more about the Lady Startup Idea Kickstarter course here - https://www.ladystartup.com/pages/idea-kickstarter Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup Guest: Jodie Fox Producers: Leah Porges and Samantha McDonald See omnystudio.com/policies/listener for privacy information.

Our latest Future Proof me mini-episode this week shares invaluable lessons from an entrepreneur who’s truly experienced the highs and lows of building a global business. For this week’s mini episode, we return the spotlight to Jodie Fox, the Co-Founder of the iconic online retail brand Shoes of Prey. Jodie and her co-founders went on an incredible journey over a decade building Shoes of Prey to be a global brand, only to be forced to close it all down in 2018.The advice Jodie shares here isn't just relevant for a budding entrepreneur; it’s actually about how to navigate your way through your chosen career and not short change yourself by holding yourself back or getting in your own way of progress. Jodie has really thought deeply about how we can hold ourselves back and how we like to keep ourselves safe and has some great advice to share. She also shares her views on how we all think too judgmentally about failure - both when it comes to ourselves as well as others.Don’t forget, if you love this taste of Jodie’s invaluable lessons then we encourage you to listen to our full interview with Jodie here and check out Jodie’s book called ReBoot - More Than You Ever Probably Wanted to Know About Starting a Global Business.Enjoy this mini episode and be sure to practise getting out of your own way! :-) See acast.com/privacy for privacy and opt-out information.

Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.   You’ll learn:  Why Jodie thinks the business failed, and what she would do differently if she had her time again  How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors   The challenges with the mass on-demand manufacturing business model   How she raised over $27 million in funding to scale the business globally   The importance of being curious and doing your research when building a business    To access our lady-brains Decision Making Framework, head to www.ladybrains.com.au/makethecall  

What is the perfect recipe for launching a successful new startup?In episode 13 of The B-side, I speak to Michael Fox, CEO and Co-founder of Fable Food Co. An exciting new Australian company that has entered the fast-growing plant-based meat alternatives market, with the likes of Impossible Foods, makers of the 'Impossible Burger' and Beyond Meat.Michael talks about how he started Fable Food with co-founders, fine-dining Chef and mycologist Jim Fuller, and organic mushroom farmer Chris McLoghlin. And how the product 'Fable' is made with shiitake mushrooms as the core ingredient, to mimic the texture and flavour of favourites like pulled pork and slow-cooked beef brisket. We also chat about their marketing strategy, and how he launched the product with celebrity chef Heston Blumenthal.He shares insights into his entrepreneurial journey, the rise and fall of his previous business, Shoes of Prey, that he co-founded with ex-partner Jodie Fox, and the learnings he's made along the way. The ethical and personal reasons that led him to adopt a vegetarian diet and a healthier lifestyle. And we discuss his mission of helping end large-scale animal agriculture by encouraging people to reduce or change the role meat plays in their diets and dining culture.Michael is an inspirational, highflying entrepreneur, with his feet firmly planted on the ground. A salt of the earth type of dude, with big ambitions to improve the way we eat and live our lives. I really enjoyed our chat, and I know you will too.Fable is available at Woolworths from June 15 2020.Learn more about Fable here: https://fablefood.coYou can find Michael Fox here: https://www.linkedin.com/in/michaelfox1/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Failure is a topic few entrepreneurs are willing to talk about but many need to hear about. You won't find anyone in the startup ecosystem who talks as openly and eloquently about failure as Jodie Fox. Jodie is an exceptional founder who built an incredible business in Shoes of Prey, the former cult-fashion startup which allowed women to customise their own shoes. A banking and finance lawyer by trade and a dedicated creative, Shoes of Prey was a perfect nexus of the corporate and creative worlds for Jodie.Shoes of Prey was considered a global leader and innovator in mass-customisation and on-demand manufacturing. A vertically integrated business that raised over US$27 million in funding, and with millions of shoes designed, Shoes of Prey changed the way the retail industry thought about product and manufacturing. This popular Aussie startup was founded in 2009 with the vision that personalisation and customisation were the future of retail. Unfortunately, after 10 years of being in business, Shoes of Prey went into liquidation early 2019.In this episode, Jodie talks us through the highs and lows of her journey with poise and vulnerability, specifically shedding light on the importance of mental health for entrepreneurs. She also discusses her new book, "Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business", which was released in November. You don't want to miss this insightful, powerful pod episode.

Jodie Fox was the co-founder and creative director of Shoes of Prey, a company that allowed people to design their dream shoes online, have them expertly manufactured, and then shipped to anywhere in the world within two weeks. The startup broke even at two months, raised over US$27 million in funding, and was considered a global leader and innovator in mass-customisation and on-demand manufacturing before ceasing trade in August 2018. While runaway success stories are inspiring, it is failure that we can learn from the most. Jodie has written a book about her experience that is a must-read for all entrepreneurs. In Reboot, Jodie shares an honest and raw account of her Shoes of Prey journey and a multitude of learnings, tips and insights she picked up along the way. Here, she opens up to Brooke Boney about it all.

Booktopia's CEO Tony Nash sits down with Jodie Fox, global entrepreneur, co-founder and creative director of Shoes of Prey, and author of Reboot. They chat about preparing for leadership roles, how to access a leadership mindset, her experiences, her book and so, so much more! Books mentioned in this podcast: Reboot by Jodie Fox —> http://bit.ly/33QlmEV Host: Tony Nash Guest: Jodie Fox

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Jodie Fox, co-founder of Shoes of Prey.For many years this week's podcast guest executed every move from the big start-up scale-up playbook.She and her co-founders came up with an innovative new idea, and worked out how to do something that had never been accomplished before - they created the technology and systems to allow people to customise shoes, in pretty much anyway you could imagine, and have a one of a kind shoe made and sent to you within about two weeks.They were profitable from very early on, having found a customer that loved the ability to make their dream shoe. They then attracted top tier investors and partnered with some of the world's top retailers, like Nordstrom, to grow from a niche product to mass market.They followed every sensible step -customer research, pilots, testing and built the infrastructure to make the leap to the mass-market, attracting $AU35m of funding, winning awards and making something completely new happen. And then...... then it didn't work as they hoped. Maybe it was too much choice to offer, but the mass market visited and didn't buy. They tried to pivot but couldn't make the economies of scale work - and decided to pull the plug. It is a different kind of chat this week - about when success is closing when the signals tell you, and sharing what is hard learnt.To that end our guest, co-founder of Shoes of Prey, Jodie Fox, is with us at the link below to talk about her journey and new book to share her story, Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business See acast.com/privacy for privacy and opt-out information.

Our guest this week has been on an incredible journey in the past decade - building an iconic online retail empire to global heights and then having no choice but to close it all down last year. We’re talking about Shoes of Prey co-founder, Jodie Fox.  The trailblazing Shoes of Prey became a global start-up and fashion darling during its nine years in business - offering shoes that its customers could personally design and customise online. It was a truly innovative concept.  Big name VC firms thought so too, and Jodie and her two male co-founders raised around $30 million over the life of the business before coming to the heart-wrenching decision to cease trading in August last year. The problem? Despite a stunning launch years earlier, they simply couldn’t get the scale to make the business sustainable in the long term.  Jodie was the Chief Creative Officer and public face of Shoes of Prey, so coming to terms with having to shut down the business, and its global offices, has been particularly confronting for her in the past year having spent the past ten years living and breathing the brand.  In this episode you’ll learn : How and why Jodie went from being a risk averse young lawyer to a start-up co-founder  What it was like to be married and then divorced to one of her co-founders whilst still having to work in the business together The three key lessons she’s taken away from the high profile failure of their venture And, how vulnerable she feels sharing so much of her personal story in her new book. This is Jodie’s first podcast interview since Shoes of Prey was shut down and it comes as she’s launching her book about the incredible journey she’s been on: ‘Reboot - More Than You Ever Probably Wanted to Know About Starting a Global Business’.  We loved this discussion and Jodie’s generosity in sharing what she’s learnt. Be sure not to miss this one and be among the first to hear her fascinating stories. Plus, enter our competition to win one of ten copies of Jodie’s book that we are giving away to lucky subscribers.  Happy Listening!   Jodie with co-Founders Michael Fox and Mike Knapp; the early days of Shoes of Prey; a Shoes of Prey concept store in the US; Jodie Links of interest Jodie's website Win one of 10 of Jodie's new book Jodie's Youtube Channel Jodie on Insta Jodie on Linkedin Buy Jodie's new book - Reboot, More Than You Probably Ever Wanted to Know About Starting a Global Business Booktopia - Australia Amazon - US Amazon - UK   See acast.com/privacy for privacy and opt-out information.

For the latest episode of TheCurrent Innovators, Liz Bacelar chatted to Jodie Fox, co-founder and creative director of online custom-made shoe platform Shoes of Prey, about the company's eight-year evolution and how they plan on changing the way women buy and wear shoes. For Fox, the brand's success in offering customized shoes at on-demand speed, lies in owning the whole manufacturing process, which is where a lot of other similar companies fell short during the customization boom in 2010, she says. In its early stages, selling the idea of building a factory that would do one shoe at a time was met with a lot of negativity. The company now employs 200 people, however, most of which are based out of their own factory in China, and can have a pair of shoes in the customer's hands in under two weeks. The importance of creating a company anchored in technology means that as fashion evolves and becomes more embedded with tech, Shoes of Prey is at the perfect standing, Fox explains. "One of the things we as a brand are really lucky not to have is legacy (...) Traditionally fashion is a very creative environment and I do believe that there is that desire to be innovative, but the way we get those ideas into market is still very broken. And that's one of the key places that technology can power to simply be fashion," she says, stating that fashion and technology shouldn't be mutually exclusively as they can both leverage one another. As a consumer, Shoes of Prey offers over 10 trillion combinations of a shoe's design, which include changing heels, silhouette and colour. Although the company began by offering a blank canvas, it soon realized the importance of striking the balance of giving consumers choice, but not overwhelming them. For this process, the input of a team of designers has been crucial in creating a controlled yet flexible shopping experience. The platform also enables shoppers who once considered customization cost or time-prohibitive to see it as a tangible choice, particularly for those who fall outside the standard shoe sizing sold across the West, a group which Fox states 77% of women are part of. For the founder, it is surprising that shoe sizing has remained untouched for so long, which means consumers have become accustomed to the fact that wearing certain shoes – such as heels – won't always be comfortable. Fox, who alongside her two other co-founders has raised 30.6 million for Shoes of Prey since launching in 2009, says success has come from leveraging a simple rule of innovation: by being an industry outsider (in her case, with a background in law) she was able to find a common problem, and create an unbiased solution for it. "One of the reasons why Shoes of Prey managed to make a difference is probably naivety, and not being indoctrinated in the expertise of manufacturing in the industry," she says. "You can't let expertise get in the way of an idea."

The Guest: Shoes of Prey Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

Jodie Fox loves her shoes. But unlike your average shoe lover, Fox was able to turn that love first into a living room-based passion project, and then a multimillion-dollar online business. She's the co-founder and CEO of Shoes of Prey, a popular online store that allows customers to design and customize their own shoes. Shoes of Prey recently raised $25 million in funding as part of its Series B round, and while that's impressive enough on its own, Fox managed to validate, launch, and break even on her very first business within two months. That's mind-bogglingly fast, even by startup standards. The former lawyer also skilfully scaled her business with a powerful mix of influencer marketing and deals with wholesale giants like Nordstrom, to the point that over 5 million shoes have been designed on the platform. Not bad for a first-time entrepreneur. "I think a founder's job when you start a business is just to do everything that you haven't hired anyone to do just yet," Fox says. Together with her co-founders, Fox followed her passion, validated her idea, built her first online store, and from there the wins kept on coming. We are very lucky to have the opportunity to interview her and receive step-by-step instructions on how this first-time entrepreneur managed to build herself a worldwide business with million of customers at lightning-fast speeds. In this episode you'll learn: Why you need to tap into the power of micro-influencers to quickly grow your brand How to ink deals with the top brands in your niche Exactly when to look for funding, and when to keep on bootstrapping How to conceive, validate, and launch your idea in as fast as two months What holds most online businesses back from being successful, and how to overcome them & so much more!

In Episode 53 of The Startup Playbook Podcast, I interview Pete Cooper, the Founder of SydStart, StartSoc and iCentralCo. Pete has been one of the pillars in growing the Australian startup ecosystem, particularly in his hometown of Sydney. He is probably best known for founding the SydStart Conference (now known as StartCon), the first tech conference of it's kind in the country and he actively mentors, invests and is helping to develop an ecosystem to provide the best chances for startups to succeed. In the episode we talk about a range of topics including his transition from a corporate career path to being heavily involved with startups, how to find mentors, how to build communities and how to get started in the startup ecosystem. LIVE PODCAST WITH VICKY LAY (MANAGING DIRECTOR - ARTESIAN VENTURE PARTNERS) Show notes: - SydStart - Sunrise conference - Elias Bizaanes - Mick Liubinskas - Cicada Innovations - Startcon - Freelancer - Spark Festival - Maxine Sherrin - Niki Scevak - iCentral - Lana Hopkins - Mon Purse - Jodie Fox - Jane Lu - Michael Biercuk - Sydney School of Entrepreneurship - Startup Genome - Newcastle Slingshot Program - Eighteen04 - Tyro - Fishburners - StartupAus - StartSociety - Sydney Angel Group - Founder Institute - Ben Chong - Springboard enterprise - 500 Startups - Lean Canvas - Silicon Beach Melbourne - Athula Bogoda - Atlassian - Canva - Envato - Tom Ellis - Paul Napthali - Startup Playbook 50th episode - Airtree Ventures - Blackbird Ventures - Blue Sky Venture Capital - Square Peg Venture Capital - Pete Cooper (Twitter) Blog: 50 Lessons from 50 successful founders, investors & experts (Part 1) Blog: 50 Lessons from 50 successful founders, investors & experts (Part 2) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don't have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep053 – Pete Cooper (Founder – SydStart) on the old and new economy appeared first on Startup Playbook.

Hosts Andrew ,Brad ,Steve, jacob ,Jenn. This week we chat with GoJoMedia Geoff Check out his Website. https://www.youtube.com/user/GeoffJennyOliver/about we also chat with Jodie Fox. Check out her website. https://www.shoesofprey.com/ We also discussed tech news of the past week. Subscribe to the podcast through Feedburner Follow us on Twitter @Techwebcast -TWC

In this episode, I interview Jodie Fox. Jodie is the Co-founder and Chief Creative Officer of Shoes Of Prey, which allows women from around the world to design and create their own shoes. To date, Shoes of Prey has raised US$24.6M, had over 6 million pairs of shoes designed on their site and have opened offline stores with David Jones (Australia) and Nordstrom (US). In the interview Jodie shares her insight on how to prioritise product features, building teams, working with influencers, the power of offline marketing and following Seth Godin's Purple Cow philosophy. Show notes: Jodie Fox (Youtube) Jodie Fox (Instagram) Shoes of Prey (Website) Shoes of Prey (Instagram) Poorly Made in China (book) Purple Cow - Seth Godin Credits: Intro music credit to Bensound Click here to listen on iTunes Click here to listen on Stitcher The post Ep018 – Jodie Fox (Co-founder – Shoes of Prey) on the value of offline marketing appeared first on Startup Playbook.

Jodie Fox, a woman who has solved the problem of constantly hunting for the right pair of shoes. Her company Shoes of Prey has raised over $24 million for its system that allows every pair of shoes to be completely customized. Famous 5: Favorite Book? – Getting Things Done What CEO do you follow? — Tom Ford Favorite online tool? — Slack Do you get 8 hours of sleep?—No If you could let your 20 year old self know one thing, what would it be? — Do everything before you’re ready. Time Stamped Show Notes: 01:13 – Nathan introduces Jodie 01:50 – Shoes of Prey—Women can design their own shoes 02:20 – Peer play 02:55 – Women wanted a physical interaction with their shoes 03:15 – First offline store 03:40 – Costs for stores 04:14 – Launched in 2009 04:20 – Funding to date is $24M 04:35 – Every pair is custom made 04:58 – Their website has a gallery for inspiration 05:10 – It’s a social interaction about shoes 06:05 – Customization can start with an inspiration shoe or from scratch 06:40 – Customers have complete freedom 07:25 – How much time people spend making a shoe 08:15 – Acquisition costs 09:45 – Mass-produced shoes are cheaper to produce 10:30 – Pairs of shoes sold 10:55 – Some people design and never buy 11:15 – Their investors 12:00 – Competitors 12:25 – Average sale is $225 13:03 – Team of over 220 13:30 – Production in China 13:40 – They built their own factory there 14:15 – A video of the process at their factory 14:40 – First-year revenue was less than $50k 15:00 – Jodie was not in the fashion industry when she started her company 16:40 – She was brainstorming with friends on the beach 17:15 – Her cofounders are her ex-husband and their groomsman 18:10 – Shoes of Prey wants to eventually grow to other clothing 19:20 – Pay per customer 19:40 – 75% is word of mouth 20:05 – Campaigns 20:50 – Testing offline methods 21:25 – youtube.com/jodiefox 21:35 – jodieannfox on Instagram or @jodiefox on Twitter 23:40 -- The Famous Five 3 Key Points: Find a niche and you’ll have a business with no real competitors. Don’t let complicated relationships get in the way of your business’s success. Make your business a unique experience for the customer. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Slack – Jodie’s favorite online tool Show Notes provided by Mallard Creatives

What if I told you there's a company that has delivered millions of distinct products around the world? And it's only seven years old? Welcome to world of mass customization! That company is Shoes of Prey, and Chief Creative Officer and co-founder Jodie Fox tells us what it means to deliver exactly what the customer wants, where they want it. Their model? “Our customers pay upfront for exactly what they want and pay up-front for that, and we make it.” Sounds like a dream, but it raises some interesting questions, like how this can be cost-effective; what tools customers need to design and visualize their custom merchandise; how to use big data to identify trends and understand the individual consumer better; and how to craft a user experience to minimize the risk of returns. What is the role of a Chief Creative Officer, anyway, when the customer is designing the products? We talk about their recent move from Sydney to Los Angeles in their quest to go global, and she gives us a sneak peek into the shoe trends of the upcoming year. She shares some futuristic predictions about how technology from 3D printing to blockchain and artificial intelligence might impact manufacturing. And she teaches Z how to walk in 4” heels! More here: http://makeitinla.org/podcast/jodiefox

Imagine turning a passion into multimillion dollar business in a matter of years! Even better…imagine having the likes of Oprah, singer Rihanna or super model Tyra Banks wear your brand…Well Jodie Fox did. Jodie Fox, Founder of Shoes of Prey, now a leading shoe retailer, started her venture here in Oz.

Imagine turning a passion into multimillion dollar business in a matter of years! Even better…imagine having the likes of Oprah, singer Rihanna or super model Tyra Banks wear your brand…Well Jodie Fox did. Jodie Fox, Founder of Shoes of Prey, now a leading shoe retailer, started her venture here in Oz.

Imagine turning a passion into multimillion dollar business in a matter of years! Even better…imagine having the likes of Oprah, singer Rihanna or super model Tyra Banks wear your brand…Well Jodie Fox did. Jodie Fox, Founder of Shoes of Prey, now a leading shoe retailer, started her venture here in Oz. From a background in advertising and law, Jodie now applies her communication savvy and sense of style to her true passion: outfitting women around the world in the most beautiful heels possible. Learn from her very honest trials and challenges to grow her business into what it is today. Some secrets Jodie Shares: How she acquired investors, and the difference between onshore and offshore investors…. How to choose the right people to invest in your business… How she worked out her target – marketing… How she got her Shoes in David Jones… How she got Oprah, Ellen, Rihanna and other high end celebrates to wear her shoes… If you love CA$HFLOW CANDY, please SHARE IT with another female entrepreneur. Let us all rise together to make this a better world of female inspiration in business! Success & happiness, Annette

Jodie Fox,- Co-founder and Chief Creative Officer of Shoes of Prey. From a background in advertising and law, Jodie now applies her communication savvy and sense of style to her true passion: outfitting women around the world in beautiful shoes. Her role encompasses product development, public relations and being the global face of the brand. […]