Podcast appearances and mentions of kyle duford

In this episode, Kyle Duford, President and Executive Creative Director at The Brand Leader, discusses the needs of Gen Z and how brands can connect with this generation. He shares the seven needs that Gen Z is looking for, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency.  Takeaways Gen Z has unique needs that brands should address, including trust, grace, empathy, acceptance, rituals and recognition, vulnerability, and transparency. Emotional connection is crucial in marketing, and brands should strive to create meaningful experiences for Gen Z. Gen Z is the most hyperconnected yet disconnected generation, and brands have the opportunity to be a source of connection and meaning in their lives. The advertising landscape has evolved significantly, with numerous channels and touchpoints available to reach consumers. Trust is a crucial factor for Gen Z, and brands need to earn their trust through transparency and authenticity.   If you like what you're hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let's help everyone learn together.   This podcast is produced by Port Side Productions. We're a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.

Kyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor and sports industries through the eCommerce and digital lens. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Kyle Duford Vroom Vroom Veer Stories Grew up in Allentown PA 45 mins northwest of Philly; really poor; had no money he bolted at 18; mom made sure there were presents under the tree on ChristmasWent to college in Boulder CO; his whole family left home about the same time so there was no home to return to; never finished collegeAge 23 chased a girl to Minneapolis MN; worked in a coffee shop for a while; he was over-weight and miserable in a bad relationshipLost 100 pounds training for a triathlon on Catalina Island; started a magazine (American Tri); like a runner's world for triathlon; suddenly everyone was doing a triathlon The magazine shook the tri world; they were bought by a competitor for not a lot of money; but he got a job out of the deal and ended up being the editor and chief1997 in cafeteria of University of Colorado there are two cute girls; he ends up engaged to the cuter one who happens to be Billy Graham's granddaughter; through weirdness and no cell phones or emails they lose each other for 21 years Devastated and depressed his buddy tries to cheer him up; suggests a Johnny Cash concert; a light bulb goes on; Johnny Cash is friends with Billy Graham! Kyle has a chanceHe gets on the bus he talks to Johnny they talk about his fiance; never gets a chance to ask for help in reconnecting; he doesn't see her again for 21 years; gets married and has 2 kidsAfter his first marriage ended he went to Hawaii to ride his bike and figure out what's next; he hears/sees the one that got away on CNN; they reconnect on Facebook and end up married with a blended family Connections Website

How can living authentically and treating others with kindness transform your life and business relationships?   In this heartfelt episode, Kevin sits down with Kyle Duford, the head of The Brand Leader agency, to explore the power of authenticity and kindness in both personal and professional life. Kyle shares his journey from a troubled past to a life-changing moment that reshaped his perspective on relationships and business. He emphasizes the importance of building genuine emotional connections with others and how this approach has transformed his life and helped his clients create stronger brand positioning.   [00:01 - 07:54] The Roots of a Brand Enthusiast Kyle's childhood fascination with commercial The influence of his family members on his work ethic and curiosity The joy of working in branding and advertising   [07:55 - 14:36] The Power of a Supportive Partner Kyle's deep appreciation for his wife and her role in his growth The importance of acknowledging the influence of a supportive spouse in life The value of having a partner who walks with you through the ups and downs   [14:37 - 21:33] A Life-Changing Journey to Authenticity Kyle's story of reconnecting with his wife after 21 years Living authentically and treating others with kindness is the key to a fulfilling life The transformation from a self-centered approach to one focused on loving and serving others   [21:34 - 28:13] Kindness as a Business Strategy Understanding people's pain points and finding solutions to help them achieve their goals The benefits of leading with kindness and empathy in business interactions The long-term value of building genuine relationships   [28:14 - 35:33] Building Emotional Connections in Business The significance of showing people why they should care about your brand The definition of a brand as an emotional connection The power of building a brand known for kindness and fairness     Key Quotes:   "Treating people with kindness is the best way to live your life." - Kyle Duford   "It's so much better and so much more fun to live your life for other people rather than deliver it for yourself." - Kyle Duford     Connect with Kyle:   Website: https://www.thebrandleader.com   LinkedIn: https://www.linkedin.com/in/kyleduford      Honoring: Brother, Father, Wife, Business Partner     Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

We're kicking off the year with a great conversation! Today, I'm speaking with The Brand Leader's Kyle Duford.  Kyle is an author, brander, speaker, and former writer for Outside, Men's Health, and Men's Journal. He's got a quiver full of accomplishments, so we're going to get into it. . . Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Show Notes Questions we Discussed Let's begin with Husband and dad first. Was your dad your role model? You have a bachelor of Life, Graphic Design, and Creative Writing . . . I didn't see those options at my College. What was your first job out of college? Your work experience looks like it involved a lot of creativity and fun. Is there an experience that rises to the top of that list? Which do you feel had the most influence in honing your advertising and branding chops? How did you get involved with The Brand Leader? Over your four years with The Brand Leader, are there a couple of accomplishments you are most proud of? As an advertising and branding pro, do you know how tradeshows can return that excitement and energy from their earlier days? Tell us about your book Twice Found. What inspired you to write a book? Are there any new projects in the pipeline you can talk about? What outdoor activities do you participate in? Do you have any suggestions and/or advice for folks wanting to get into the outdoor advertising and branding biz? What is your favorite outdoor gear purchase under $100 Peak Design iPhone case Is there anything else you want to say or ask of our listeners where can people find you if they'd like to follow up (email, Twitter, Instagram, etc) Learn More To learn more about Kyle and his work with The Brand Leader, visit their website at: https://thebrandleader.com/ You can also visit Kyle on these social sites: Instagram Linkedin Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. Keywords #KyleDuford #BrandLeaders #Advertising #Leadership #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA Podcast produced using Descript Podcast hosted by Libsyn use code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Intentional Guy host Michael Chestnut interviews Kyle Duford, President and CEO of The Brand Leader, about living an intentional life as a Christian businessman. Kyle shares his story of struggling to find his identity and purpose, going through a divorce and getting fired, before rediscovering his faith and starting his branding agency. He offers advice on integrating your values in all areas of life, surrounding yourself with people who challenge you, embracing your flaws, and building real connections. They discuss the importance of knowing who you are, not comparing yourself to others, accepting help from brothers, and presenting yourself authentically in different contexts. Kyle talks about turning weaknesses into strengths and gives examples of modeling Jesus' approach to "branding." Whether you're a business leader looking to lead with purpose or simply a man trying to live intentionally, this insightful conversation will encourage you to grow into the man God created you to be. Check out the full episode to hear more! Website http://kyleduford.com Website #2 http://thebrandleader.com LinkedIn URL https://www.linkedin.com/in/kyleduford YouTube URL https://www.youtube.com/@yeahthatkyle Instagram https://www.instagram.com/yeahthatkyle --- Send in a voice message: https://podcasters.spotify.com/pod/show/michael-chestnut5/message Support this podcast: https://podcasters.spotify.com/pod/show/michael-chestnut5/support

What happens when you're faced with an upset client…and it's actually your team's fault?Kyle Duford, President and Executive Creative Director at The Brand Leader, and author of Twice Found, joins the podcast to talk about leading with grace and learning through failure. He also discusses balance in all things — how to balance challenges, healthy vs. unhealthy failure, and transparency in the face of furious clients.Connect w/ Kyle: https://www.linkedin.com/in/kyleduford/Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Kyle is the head of an agency called "The Brand Leader" and he is also a former magazine editor who has also worked for Nike. He spent much of his career focused on e-commerce in the fashion, outdoor, and sports industries, which are perfect examples of culture as lifestyle brands. We talk about this idea of brands in culture in this episode. Kyle's company "The Brand Leader" has worked with the likes of Lulu Lemon, and Power Bar. So we talk about what business culture is, and how lifestyle brands build a culture internally and externally. In addition, we also have a discourse about mental health and the workplace.

Mental health struggles can affect anyone, regardless of gender, and seeking help is a sign of strength, not weakness. Yet, the societal pressure for men to be tough and "masculine" often creates a barrier for them to open up about their struggles. But owning who you are and accepting your vulnerabilities is crucial to personal growth and development. It takes courage to confront your weaknesses and seek help when you need it. As a man, husband, business owner, or leader, acknowledging and addressing your mental health issues can lead to improved relationships, better decision-making, and a more fulfilling life. Leadership is not just about being strong but also about being vulnerable and empathetic.Join today's conversation with Kyle Duford, the president of the brand leader and a thought leader focusing on business leadership. Kyle grew the agency from five people to more than 30 in just three years, winning five Best Places to Work awards in the process. He prides himself on growing people first and building high-performing teams based on trust and vulnerability. Drawing on his personal and professional experience, he facilitates meaningful conversations on building teams, brands, personal faith, and men's mental health — especially at work. If you're looking for insight and inspiration on Mental health, building a successful team, and growing your business, you won't want to miss this conversation with Kyle Duford.Key Highlights from the Show[00:01] Episode intro and a quick bio of the guest, Kyle Duford[01:43] Stigma around men's mental health and how to take a bold step past it[03:18] A bit about Kyle and how he got into his transformation journey [05:32] When Kyle took the first step and started talking about mental health [09:52] How Kyle owned who he was and what helped him become a better man[17:49] How men can benefit from therapy and opening up[18:30] How to build a safe environment In a workplace that has transformed[21:28] Breaking the cycle of anti-women and anti-men in our generation[25:48] The Why behind Kyle's organization and culture and his driving force [32:10] Kyle's strategy of team building and how he overcame challenges in the process[35:34] What Kyle wishes he had put more resources into when he got into entrepreneurship [36:02] Best ways to reach out and connect with the Kyle DufordNotable QuotesThere is no shame in men's mental health, and one bold, masculine thing you can do is to admit your weakness; that's where the action is to become a better person and a better man lies. [02:08]Part of leading people is understanding that you are not always the smartest in the room. [28:53]Leaning on other people to get something done empowers them to feel trusted and taken care of; recognition, transparency, and team celebration are huge. [29:21].You are showing people who you are by how you treat people [35:07]Connect With Kyle DufordWebsite: https://thebrandleader.com/LinkedIn: https://www.linkedin.com/in/kyleduford/ Thank you for listening to FROM MD To Entrepreneur PodcastTune in every Wednesday, 5 AM PST. Follow Us on our socials Instagram - https://www.instagram.com/frommdpodcast/ LinkedIn - https://www.linkedin.com/company/from-md-to-entrepreneur/ Website - https://www.frommd.com/episodes/

Today I talk with Kyle Duford! It was great having Kyle on the show for a second time. I wanted to highlight the work he and his team are doing at The Brand Leader. I believe his personal journey and transformation has played a big part in the success of The Brand Leader with him transforming groups of people into high-performing teams. If you haven't already, make sure to read his book! Incredible story and his memoir. https://www.amazon.com/dp/B09KQZ1CTV The Brand Leader: https://thebrandleader.com/team/kyle-duford/ Start drinking smarter! Use code LIFE20 for 20% off your Rebel Rabbit orders! https://drinkrebelrabbit.com/discount/LLM20 For the best mattresses in the game, Engineered Sleep is your team! Use code LIVE15 to get 15% off your order. https://engineeredsleep.com

Today we're going to talk about The Ultimate Secrets of Branding My guest today is Kyle Duford, Executive Creative Director at The Brand Leader™ We will discuss: • What is a brand? • What makes a great brand? Give us some examples • How would branding and creativity change with AI? • How do you build a culture brand? More about Kyle in: https://thebrandleader.com/ Thanks for watching Invincible innovation LIVE A Show About The Future Of People With Tech I'm Adi Mazor Kario, #1 Product Innovation & Value Creation Expert, Invincible Innovation. I'd love to hear your feedback and thoughts in the comments below! If you want to know more about me and my work: https://www.invincibleinnovation.com/​ Invincible Innovation podcast: https://spoti.fi/3wzdBT1 Invincible Innovation on Facebook: https://bit.ly/3xtwPt9 Innovating Through Chaos Book: https://amzn.to/3gAVLbu Adi's LinkedIn: https://bit.ly/3vuAplA Hope you'll enjoy the talk! #brand #branding #worklifebalance #business #leadership #innovation #innovationecosystem #startup #management #invincibleinnovation #openinnovation #cocreation #opportunities #valuecreation #success Invincible Innovation Innovation Ecosystems Digital Transformation Startups what is digital transformation in business d digital transformation strategy innovation digital transformation series episode what is innovation digital transformation digital transformation trends innovation ecosystem startup philosophy business building how to innovate Digital Transformation and Innovation Secrets | Invincible Innovation Digital Transformation and Innovation Secrets

In this week’s episode, we are joined by Kyle Duford, a branding expert and founder of kyleduford.com. Kyle shares his insights on how to achieve strong brand recognition in today’s crowded market. Here are some key takeaways from the episode: The importance of having a clear brand message: A strong brand message helps customers understand…

Kyle is an executive specializing in crafting outstanding advertising and branding for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor and sports industries through the eCommerce and digital lens. Kyle's unique blend of advertising, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Areas of focus for The Brand Leader: • Advertising • Branding • Websites • Digital Marketing • Content (Video/Photo) • Social Media

After a few months off to move across the country The Blackdog Cast is back with another episode featuring the story of my friend Kyle Duford. A cyclist and successful executive and agency leader, Kyle has a really interesting and powerful story to share. Hitting the depths of depression and contemplating suicide, to as the title of his book says "getting a second chance at life". Kyle's story has a couple of interesting themes, one of which is the role religion has played in his recovery. We talk in detail about this, which for me as someone who's not religious was a fascinating insight. So, tune in to hear Kyle's story, and if you like what you hear check out his book which is available now on Amazon. You can catch up with Kyle on LinkedIn or Instagram.

Marketing Strategies and Topics Covered in this Episode: What is retargeting and why is it so important today Recommended retargeting strategies that a business should follow The tools and resources that can be used to help with retargeting strategies The key performance indicators that should be monitored to measure the effectiveness of retargeting

Reconnecting on Allentown and the Lehigh Valley, Triathlons, Brand Authenticity, and More: Kyle is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Quote: "Courage is contagious. When a brave man takes a stand, the spines of others are often stiffened." — Billy Graham A bold, charismatic speaker, with a penchant for hitting brand's sweet spots, he brings his experience to any size group or audience on the topics relating to online or digital business growth, e-commerce trends and tactics, A/B testing, branding, positioning, and design. Kyle is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion, and branding post-pandemic.   Today's Guest & Resource Links: Web: http://thebrandleader.com/ (thebrandleader.com) Linked in: https://www.linkedin.com/in/kyleduford/ (https://www.linkedin.com/in/kyleduford/) Instagram: @thebrandleader, @yeahthatkyle   Watch us on YouTube: https://youtu.be/fxRHI5XpxfU (https://youtu.be/fxRHI5XpxfU)   Timestamped Show Notes: 00:30 - Introduction 11:00 - I used to ride my mom's Bianchi. For years, I would steal it, she would know it. It was a little bit bigger than me, so I kind of grew into it. We actually moved to Burnsville way up through 309. We're just a little bit outside the Parkland School District, but I refuse to go to Northwestern High School is a different district. So I would ride my bike almost every day to train for wrestling from Burnsville down the back way through down to the old Parkland High School, which is Orefield, and it was just a fantastic ride. 21:30 - I wanted to write for Outside, Men's Health, and Men's Journal which are the ones we talked about. Yeah, they just wouldn't have me. They're like, hey, nice job, kid. Here's a lollipop go read our magazine somewhere else. I was like, well I think I'm a good writer. I think I can handle this and they wouldn't even give me the time of day. So I did my first Triathlon in the fall of 1999. I did the Catalina Island Triathlon off the coast of Los Angeles. I had lost 100 and change pounds to do my first race. I was miserablfe. I was unhappy. So I gained all this weight, a long story, but I ended up losing it all. Because I was training for triathlons. I didn't know I was just running and my knees couldn't sustain me because I was too heavy. So I started biking like I used to, and then, long story short, I'm cycling and swimming and running and someone said you should do a triathlon. I said, okay and I signed up for one in November of 1999. 30:00 - I think clydesdale calss was never closer, I think it was 200 lbs. But regardless, you're talking about whether they were fantastic triathletes or not, they were still athletes, and they're still out there doing it. I don't care how big you are, or if you're like, quote, in shape or out of shape. You have significantly different needs at that size. I mean, just the square inches of pound pressure you put on your feet as you run is just substantially different. So we would talk about things for them, we were the first. There was a woman out of California, her name is Rachel Sears, she was a semi pro athlete, she married a guy named Phil Cosanta. These are names I haven't heard of in years, who was a coach out there. She convinced me that there was a mechanisation in any kind of training called periodization. That is how you peak when you peak, how you put baseballs and so forth, and how you get ready

Today on Live Life in Motion, I talk with Kyle Duford. Kyle is the executive creative director for The Brand Leader in Greenville, SC. Kyle found success early on in his professional life starting out as a magazine editor and writer who turned to content and branding. He has worked for companies like Nike, Men's Health and Dr. Martens. Kyle has a story like all of us and in this conversation, he opens up about personal struggle trying to figure out who he really was. He recently released his first book, “Twice Found” an autobiographical story of how his life has changed and how he and his wife found each other again after twenty-years without speaking. Kyle Duford: https://thebrandleader.com/team/kyle-duford/ “Twice Found” https://www.amazon.com/Twice-Found-Getting-Second-Understanding-ebook/dp/B09KQZ1CTV Live Life in Motion Podcast www.livelifeinmotionpodcast.com

Kyle Duford, The Brand Leader, joins Karen Rands, The Compassionate Capitalist Movement Leader, to discuss branding and how it connects with customers to be an authentic expression of the corporate culture and vision. They kick off their discussion by defining what a brand is and the role it plays in attracting customers, and then how it can impact a company and their customer relationships in the marketplace when the perception of their brand is harmed by controversy. Using the Netflix/Chappelle current events as the back drop, Karen & Kyle explore the nuances of a brand's public persona and their stated commitment to diversity & inclusion, and the effect when they don't live up to the expectation they have set with their employees and the marketplace. They wrap up by looking at how to maintain a corporate culture that is congruent with your company's public persona and brand when you return to the office, as many are, and discover new conflicts based on beliefs and behaviors. Kyle Duford was the founding publisher and editor of americanTRI magazine, gaining momentum with the booming tri-athlete boom,  and ultimately selling to a competitor. Kyle started The Brand Leader, consulting for active lifestyle brands and specializing in crafting outstanding experiences for global brands. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Learn more at: thebrandleader.com Karen Rands, the leader of the Compassionate Capitalist Movement and author of the Best Seller, Inside Secrets to Angel Investing, is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Visit http://KarenRands.co to learn how to hire her firm to identify the red flags of deal before you invest or try to raise capital. YOUTUBE: https://youtu.be/rpV_P6z2-5c

Kyle Duford joins us to discuss investing in his team, creating #HumanConnection virtually, why it's hard to hire in 2021, and more. Kyle Duford is the Executive Creative Director and Agency Director of The Brand Leader, a creative branding agency specializing in strategy and design. He's also worked for brands like Nike and Dr Martens, and has managed several e-commerce teams. Learn more about The Brand Leader and the work the agency is doing: https://thebrandleader.com/ // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 ► Get free workbook to guide you along the process: www.smestrategy.net/strategic-plann…mplate-workbook ► Learn how to successfully lead your next strategic planning process: www.smestrategy.net/strategic-plann…ng-steps-course // More strategic planning resources: ► Join our free community: strategy-and-leadership.mn.co/ ► Are you looking for someone to facilitate your strategic planning process? www.smestrategy.net/strategic-plann…ator-consultant ► Want software to track your strategic plan. Get a 90-day free trial of Cascade Strategy: www.smestrategy.net/cascade // Connect with us: Blog ► www.smestrategy.net/blog Strategy & Leadership Podcast ►www.smestrategy.net/podcast Alignment Book ► www.smestrategy.net/alignment-book Contact us ►www.smestrategy.net/contact Subscribe on YouTube ► www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. For more information on working with a facilitator for your next strategy session: www.smestrategy.net/strategic-plann…ator-consultant

Branding has been changing for the past couple of decades, but the pandemic has accelerated its evolution even further. In this Expert Insight Interview, we welcome Kyle Duford, Agency Director at The Brand Leader.

How can you create your brand so that you make your customers feel something when they look at it, wear it, buy it, and smell it? Matthew Sullivan's guest today, Kyle Duford, is an expert at crafting outstanding experiences for global brands. Kyle is the Executive Creative Director at The Brand Leader. Join in the conversation as Kyle explains that what people want to hear is the spirit of what makes you who you are. Therefore, you need to be clear on your core values and mission statement. Doing so helps you nail your messaging and attract the right customers. Are you excited to hear more branding tips? Tune in!

Kyle is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor and sports industries through the eCommerce and digital lens. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Areas of focus for The Brand Leader: • Branding • Brand Positioning • Naming • Brand Hierarchy • Brand Architecture • Brand Insights • Brand Voice and Tone • Design • UX/UI • Web Design Industries: • Outdoor, Lifestyle, Fashion and Footwear • Medical • Tech • Finance

Brand isn't just a catchy name and a pretty looking logo. In fact, those two aspects should be positioned at the back of the list when coming up with a brand strategy. Going deeper than just aesthetics, your brand needs to be defined both internally with your staff as well as externally to your customers what you stand for and how you plan to accomplish that mission.Our guest today, Kyle Duford, helps us understand how differentiating between listening to the market, your competitors, internal staff, customers you have and the customers you want allow you to set your brand up for success. Kyle is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he has spent much of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, and others. Kyle is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion, and branding post-pandemic.

What does it mean to keep up with marketing trends? How will it affect you if you don't know your company well, and what should your next step be to improve it? Find out right now with Kyle Duford, an Executive Creative Director and Agency Director at The Brand Leader. Resource Kyle Duford's URL Mentioned Kyle Duford's Official Website Kyle Duford's Facebook    Kyle Duford's LinkedIn URL

Kyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands.    During the show we discuss: ● What branding really is and how important it is to your business  ● Importance of a brand in every business ● How branding boosts sales ● Why rebranding is necessary ● The top benefits of rebranding ● The common reasons to rebrand your business ● When should a business consider rebranding ● The things to consider when rebranding ● How to successfully rebrand ● The different ways to rebrand your company ● The key elements to remember when updating the branding ● Proven strategies to establish your brand identity ● The dos and don't of a rebranding strategy ● What can cause a rebranding failure ● How to avoid rebranding failure   Show resources: https://thebrandleader.com/

Kyle Duford, "Charismatic, energetic leader who can carry a conversation and hold attention.” WATCH ON YOUTUBE From Greenville, SC, Kyle is an executive creative director at The Brand Leader specializing in crafting outstanding experiences for global brands. Download a free branding book at TheBrandLeader.com A former magazine editor, he also spent much of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Dr. Martens, KEEN, Lululemon, PowerBar, Nike, Chrome Industries, Nuun, and others. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. A bold, charismatic speaker, with a penchant for leadership challenges and faith-based conversations, he brings his experience to any size group or audience on the topics relating to online or business growth, branding, design, outdoor/lifestyle trends, entrepreneurship, leadership and faith.

You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You've spent a great deal of time learning what they think about your product. How much time have you spent learning how they feel? My latest guest, Kyle Duford, as Executive Creative Director of The Brand Leader, has spent his career learning about it. He joins the show to simplify the intangibles of brand into something you can master, too. We discuss: What most people get wrong about brand The experiences that make for a memorable brand How the pandemic has affected branding Now that you know how to craft your brand, are you ready to learn how to establish a repeatable sales process or build the right team? Check out the full list of episodes: The B2B Revenue Executive Experience.

You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You've spent a great deal of time learning what they think about your product. How much time have you spent learning how they feel? My latest guest, Kyle Duford, as Executive Creative Director of The Brand Leader, has spent his career learning about it. He joins the show to simplify the intangibles of brand into something you can master, too. We discuss: What most people get wrong about brand The experiences that make for a memorable brand How the pandemic has affected branding Now that you know how to craft your brand, are you ready to learn how to establish a repeatable sales process or build the right team? Check out the full list of episodes: The B2B Revenue Executive Experience.

Kyle Duford has a great story of his life as a Triathlete and as one of the most sought after Brand leaders in the market. Working with brands such as Dr. Martens, Ariat, Nike, PowerBar, Keen footwear and more. His story of moving to - away and back again to a relationship with Christ is moving and inspirational.

A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men's Health, Men's Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products' online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits.  He's also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “Kyle made a career of growing online sales.” For more click here

Welcome to Episode 150 of Building My Legacy.In this podcast we talk with Kyle Duford, the executive creative and agency director for The Brand Leader, an agency that has created outstanding experiences for global companies, offering branding, design and digital development. We talk with Kyle about what is important to build and maintain a brand as well as the core tenants of The Brand Leader that have made them so successful. Kyle also shares his thoughts on legacy — how he wants to be remembered as someone who was a catalyst for growth, helping to build people through authenticity. Our discussion will be helpful for anyone thinking about their organization’s brand positioning or about building their legacy. So if you want to know:– How a brand can be shifted into a new direction through sales, content, and design– The importance of finding out who you want to be– How character, competency and chemistry help one agency determine which clients they can work with effectively– One definition of authenticity and the important role it can play as your build your business, your employees and your legacy About Kyle DufordKyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, his career also includes work in the fashion, outdoor and sports industries. He has worked with a number of global brands, including Nike, Dr. Martens, KEEN Footware, Lululemon, PowerBar, Chrome Industries and Nuun. Kyle’s unique blend of design, branding and best digital practices lends itself to creating and leading some of the foremost brands. He is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion and branding post-pandemic. More information about Kyle is available on LinkedIn, Instagram and Facebook and on his company’s website, www.thebrandleader.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-150-kyle-duford-on-building-brands-and-building-people-building-my-legacy-with-lois-sonstegard-phd

Welcome to Episode 150 of Building My Legacy.In this podcast we talk with Kyle Duford, the executive creative and agency director for The Brand Leader, an agency that has created outstanding experiences for global companies, offering branding, design and digital development. We talk with Kyle about what is important to build and maintain a brand as well as the core tenants of The Brand Leader that have made them so successful. Kyle also shares his thoughts on legacy — how he wants to be remembered as someone who was a catalyst for growth, helping to build people through authenticity. Our discussion will be helpful for anyone thinking about their organization’s brand positioning or about building their legacy. So if you want to know:– How a brand can be shifted into a new direction through sales, content, and design– The importance of finding out who you want to be– How character, competency and chemistry help one agency determine which clients they can work with effectively– One definition of authenticity and the important role it can play as your build your business, your employees and your legacy About Kyle DufordKyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, his career also includes work in the fashion, outdoor and sports industries. He has worked with a number of global brands, including Nike, Dr. Martens, KEEN Footware, Lululemon, PowerBar, Chrome Industries and Nuun. Kyle’s unique blend of design, branding and best digital practices lends itself to creating and leading some of the foremost brands. He is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion and branding post-pandemic. More information about Kyle is available on LinkedIn, Instagram and Facebook and on his company’s website, www.thebrandleader.com About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-150-kyle-duford-on-building-brands-and-building-people-building-my-legacy-with-lois-sonstegard-phd

Kyle Duford is the Executive Creative Director/Agency Director at The Brand Leader. He specializes in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include: How Kyle defines a brand and brand strategyWhy you need brand strategy frameworksWhat kind of team players you need to build your brand strategyWhat to know before you start building out your brand strategyHow to recognize you have a problem with your brand before it begins to affect the bottom line adverselyWhy the research stage is difficult for most businessesHow do you approach research for your brandHow to build your brand strategy frameworksThe best ways to develop empathetic content to support your brand strategy frameworksand much much more...

May 6, 2021 Corporate Branding Expert Kyle Duford and Self Regulation Dr. Stuart Shanker

Kyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor and sports industries through the eCommerce and digital lens. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Kyle Duford Vroom Vroom Veer Stories Grew up in Allentown PA 45 mins northwest of Philly; really poor; had no money he bolted at 18; mom made sure there were presents under the tree on ChristmasWent to college in Boulder CO; his whole family left home about the same time so there was no home to return to; never finished collegeAge 23 chased a girl to Minneapolis MN; worked in a coffee shop for a while; he was over-weight and miserable in a bad relationshipLost 100 pounds training for a triathlon on Catalina Island; started a magazine (American Tri); like a runner's world for triathlon; suddenly everyone was doing a triathlon The magazine shook the tri world; they were bought by a competitor for not a lot of money; but he got a job out of the deal and ended up being the editor and chief1997 in cafeteria of University of Colorado there are two cute girls; he ends up engaged to the cuter one who happens to be Billy Graham's granddaughter; through weirdness and no cell phones or emails they lose each other for 21 years Devastated and depressed his buddy tries to cheer him up; suggests a Johnny Cash concert; a light bulb goes on; Johnny Cash is friends with Billy Graham! Kyle has a chanceHe gets on the bus he talks to Johnny they talk about his fiance; never gets a chance to ask for help in reconnecting; he doesn't see her again for 21 years; gets married and has 2 kidsAfter his first marriage ended he went to Hawaii to ride his bike and figure out what's next; he hears/sees the one that got away on CNN; they reconnect on Facebook and end up married with a blended family Connections Website

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […] The post Building Brand Equity, With Kyle Duford first appeared on Business Creators Radio Show with Adam Hommey.