Podcast appearances and mentions of laurie halter

  The Multi-Point Inspection Podcast teamed up with Dealer Marketing Magazine's Expert Panelists Owen Moon, Tom Kline, Laurie Halter and Sarah Vantine to discuss what might be in store for dealerships and fixed-ops departments in 2024.   2024: The Year Of The Better Customer Experience   What We Talk About: The Year Of The Teenager Training For All Departments To Ensure Better Overall Customer Experience Pickup & Delivery Services Direct To Consumer Increasing Regulatory Enforcement Against Dealerships Days Wait Final Thoughts On 2024     Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Clips:   MPI Ep. 19     MPI Ep.20     MPI Ep.16     GMA-Amazon To Start Selling Cars In 2024     Ted Ings Fixed Ops Roundtable-EVs & Parts & Service     Toyota Announces Direct To Consumer   Music:   Nom Fabrique-Under Your Thumb     SPARKZ-Spaceland     Reveille-Evergreens

What does having it all look like for a Generation X woman who owns her own PR firm, keynotes various events across the country, hosts The Carearing podcast, is recently divorced and a mother of two? Ask Laurie Halter on any given day and she will answer differently. For her, having it all is about making conscious choices and prioritizing aspects of her life during various seasons. This healthy mindset has escalated her success as a female business owner in a male dominated and sometimes misogynistic industry.Listen as Laurie shares what it's like, post-divorce to spend her first Christmas without her kids, how she handled the vulgar comments from an auto exec and why gratitude and reflection are the path to personal growth.In this episode we're talking about…How using gratitude changes your life How business does not work for the modern day family and the changes we want to see  in the workplace including flexibility, opportunities for more women and minority in senior roles and women pulling more women upWhy we can't do it all at the same time, instead pick a priority for this season of your lifeWhy we all need to create a personal brand and stand for itBuild your mission statement by looking at your daily gratitude, goals for the year and you'll see a pattern emerge of what makes your life feel fulfilling, build your mission statement from there Refuse to give into ageismWhen you are going through a rough time let yourself be sad instead of trying to muscle through it “The next two decades are about being fully in our power and kicking ass – it's just starting!”  Mentioned in this episode: The Carearing podcastSubscribe: Apple Podcasts / Spotify / Google Podcast / StitcherGet your free copy of our digital magazine, GEN neXt, The Voice of the Modern Gen X Woman. www.moderngenxwoman.com/gennext GEN NeXt is a collection of insights from incredible organizations, women, and industry experts who have dedicated themselves to the same cause—turning up the volume of women 40+. We're not just Gen X we're GEN neXt

Rentention

On this episode of the Drive Podcast, Jason is joined by Laurie Halter at Digital Dealer 2022 in Las Vegas. They discuss what dealership data you should be focussing on, finding trustworthy vendor partners & how to keep customers coming back with retention strategies. Listen To The Full Podcast Episode Here: Apple Podcast: Spotify: YouTube: https://youtu.be/g73fL3dAWrA Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Laurie Halter: https://www.linkedin.com/in/laurie-halter-1255b6/

Laurie Halter is the owner of Charisma! Communications, a PR agency specializing in the automotive industry. Her 20 years of professional automotive experience gives her a unique talent for connecting businesses and owners with audiences. She is the host of the Careering podcast, which interviews fearless female leaders and see what motivates them at work, home, and life. Laurie learned about connecting people in the automotive industry through LinkedIn. She is a master connector who enjoys watching new relationships bloom. Laurie will be introducing a new person to the automotive industry every month through the Dealer Marketing Magazine, which is an example of connecting people to what they are passionate about. She encourages people to have a giving mindset when connecting with others, and emphasizes the importance of building relationships. Connect Laurie Halter Profile: https://www.linkedin.com/in/laurie-halter-1255b6/ Website: https://www.gocharisma.com/ Podcast: https://podcasts.apple.com/us/podcast/carearing/id1492729033 Kaylee Felio LinkedIn: https://www.linkedin.com/in/gotopartsgirl Website: https://www.partsedge.com/ Takeaways What's your automotive passion How to connect with people Watching others win is satisfying and productive Quote Books from loved ones, nudge you in the direction they want you to go --- Send in a voice message: https://podcasters.spotify.com/pod/show/thepartsgirl/message

In this episode of the CareerSequel podcast, guest Laurie Halter and I get real about the challenges of work-life balance. We discuss:Authenticity as your secret weaponNavigating your career through divorceThe gifts of being a single working parentStrategies for managing children during remote work Confronting your fearsLaurie Halter is the founder of the automobile PR firm, Charisma! Communications, and host of the Carearing Podcast.

In September, I had the opportunity to sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter and discuss advertising even when inventory is less than ideal. In light of the changing market, the topic of how now is not the time to hold back advertising dollars is more prominent than ever as we near the end of the year. December always proves to be the most crowded time of the year for advertising. If you are not staying top of mind and front and center with your consumer, your local competition is.Connect with Sarah: https://qrco.de/bdHGelConnect with Hannah:  https://qrco.de/bdHGqEConnect with April: https://qrco.de/bdHGurConnect with Laurie: https://qrco.de/bd4jiWLet BZ Consultants Inspect What Should Be Expected

With the dealership loyalty rates diminishing and the chip shortage continuing on for the foreseeable future, this is not the time to save a quick dollar and pull back on advertising. In fact, we'll make the argument that it's time to step on the gas. If you aren't staying top of mind with the modern digital consumer appearing where they want to easily connect with you via Google, social media, or personal outreach (text/video), your local competition most likely is. Join me as I sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter to discuss this much needed topic. Connect with Sarah: https://qrco.de/bdHGel Connect with Hannah: https://qrco.de/bdHGqE Connect with April: https://qrco.de/bdHGur Connect with Laurie: https://qrco.de/bd4jiW Connect with BZ Consultants Group: https://qrco.de/bcqqFo Register for Digital Dealer: https://bit.ly/3pJ60zl Follow, subscribe, rate, and never miss a show! CHAPTERS0:00 Start2:35 Whether From The Dealer's Perspective Or The Agency's Perspective, How Have Marketing Strategies Changed In 2022? Are You Proactive Or Reactive? Are You Keeping Your Branding On Point And Not Losing Sight Of The Goal? Are You Working With Your Business Partners Or Hanging Them Out to Dry? Is There An Emphasis On Education?14:28 Want Some Facts And Data To Back Up These Thoughts? Check Out These Google Search Trends Year Over Year And How Customer Searches Have Skyrocketed In Automotive. Searches For "Car Repair And Maintenance" Have Grown 650% Year Over Year According To Google Trends. There Has Been A 40% To 60% Increase In Searches For "Dealers Near Me" Depending On The OEM15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?”18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video?23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer's Needs?27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All33:10 Why Is It Important To Inspect Google Daily? The Google Algorithms Break, Robots And Artificial Intelligence Run Behind The Scenes, And If You Don't Keep Your Finger On The Pulse, Your Digital Landscape Could Bleed From The Carotid Arteries37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership?43:28 Lightning Round#FactsNotFeelings #MovingAutomotiveForward #AutomotiveMarketing #DigitalDealer #BZConsultants #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdvertiseWithLimitedInventory #HeyGoogle #AdvertisingIn2022 #GoogleBusinessProfile #GoogleAnalytics #GA4#BZConsultantsGroup #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness 

Is your marketing invisible to your customer?  Are you taking marketing for granted when inventory is low and demand is high? What happens when things balance out but you are disconnected from your marketing strategy? in this episode, these four powerhouse marketers share their thoughts on this topic and preview their upcoming panel discussion at the Digital Dealer conference in Las Vegas in October 2022. April Simmons: CorporateInternet and Marketing Manager Horne Automotive Laurie Halter: Owner Charisma Communications Hannah Lifson: Marketing Manager Friendemic Sarah Ciociola: Director Paid Media PCG Digital They share their thoughts on how to connecting offline marketing to online presence to in-store and how the customer journey must be connected to the strategy your business or dealership is putting in place. Don't miss this great conversation.  Don't forget to subscribe, share and rate the show.  Connect with the Guests:  April Simmons: https://www.linkedin.com/in/april-simmons/ Hannah Lifson: https://www.linkedin.com/in/hannah-lifson/ Laurie Halter: https://www.linkedin.com/in/laurie-halter-1255b6/ Sarah Ciociola: linkedin.com/in/sarahciociola/ About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. Thanks for making this a top 30 podcast in Personal Development space https://bit.ly/3pmbArb Let's Connect: Linkedin: https://www.linkedin.com/in/glennpasch/​ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/

The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just as the customer journey has these past few years (expedited by COVID-19).In this KPI Cafe, DrivenIQ's CEO Albert Thompson provides a full view of what customers are doing, better ways to market to them, and more context around the value and source of data. You'll have food for thought on how to future-proof your marketing efforts powered by reliable information that you own. In addition to the primary interview, Charisma! Communication's Laurie Halter is back to dive into "What's Going on in Auto?".If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.As always, please subscribe to the KPI Cafe on your favorite podcast platform!Here's what you can expect from today's episode:Opening CommentsWhat's Going on in Auto? w/ Laurie HalterIntroducing DrivenIQ's Albert ThompsonAlbert's Automotive Origin StoryWhat Today's Buyer Journey Looks LikeCOVID TransitionsRinse and Repeat ActionsResearch IntendersHow Can We Market Better to Today's Buyer?Top-of-Mind: The JourneyData Protection"My Data"Outreach vs. In-reachCustom Audiences"Digital Up"Insights on Customer and Contextual JourneyHyper-SegmentationPeople-BasedLoyaltyThe Starting Point for DealersHow to Find a Reliable Data PartnerAssetRightsLast Insights or Tips for Future-Proofing MarketingTo Learn More About Albert and DrivenIQ Previewing Next Week's EpisodeLooking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

Welcome to Episode 67 of the move crush count.  In this episode, Laurie Halter, Sandy Cerami, and Scott Joseph discuss using mastermind groups to solve problems with input and advice from the other group members. So, if you want to achieve the growth you want, promote accountability and support, and gain access to resources, idea generation, and networking connections so you get as much out of a mastermind group as the ultra-successful people do, tune in now! In this episode, you'll discover: Why the ultra-successful people use mastermind groups like Business Bourbon & Cigars to solve problems with input and advice from the other group members What is a real mastermind group? How to choose the right event or mastermind group for you What is the perfect mindset a business leader could or should have about mastermind groups that would virtually guarantee their success? All the other major steps with mastermind groups you need to know for how to get as much out of a mastermind group as the ultra-successful people do Which mastermind groups tools and resources are obsolete (and which ones to use instead) Where business leaders are wasting a lot of time in mastermind groups (and the one activity you MUST prioritize above all others) The big challenges in using mastermind groups to solve problems with input and advice from the other group members right now (and how to overcome them) How to spot the big opportunities in mastermind groups that most business leaders miss Specific examples that really sum up how to get as much out of a mastermind group as the ultra successful people do (and how to apply them to your situation right now) Time management tips for using mastermind groups to solve problems with input and advice from the other group members Business Bourbon & Cigars leadership retreat case study and motivation for business leaders to get started and take their mastermind groups efforts to the next level About Our Guests: Laurie Halter and Sandy Cerami have years of experience running mastermind groups whose accomplishments include: Laurie Halter: Carearing Podcast Host PR Pro Auto Industry Fan Super Connector Sandy Cerami: Sales & Business Development Expert Creator of the 7PILLARS Platform Host of Icons, Influencers & Inspirations the Podcast Co-Creator Business, Bourbon & Cigars Mastermind Former GM Dealer Principal More InformationLearn more about how you can improve your results with mastermind groups with www.businessbourboncigarsfordealers.com If you enjoyed this episode on using mastermind groups to solve problems with input and advice from the other group members, please share it with your friends and colleagues! Don't forget to subscribe to the show on iTunes or anywhere you get your podcasts to get automatic episode updates for "move crush count!" And… finally… please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and we make it a point to read every single one of the reviews we get. Thanks for tuning in!

On this episode of the BOP podcast, Jason is joined by none other than Laurie Halter! Jason and Laurie discuss balancing work and home life, not feeing guilty about loving what you do while raising little humans and the difference between being at home for teens vs when they were little kids. Listen To The Full Podcast Episode Here: Apple Podcast: https://podcasts.apple.com/ca/podcast/how-to-balance-work-home-life-efficiently-ft-laurie-halter/id1454551179?i=1000570496702 Spotify: https://open.spotify.com/episode/0mN0wHTbUlsVumk0EoVNB7?si=e2Yt14M0T6KhjDDQmd7Pig YouTube: https://youtu.be/iNXbj9c7xD0 Listen To More BOP: Apple Podcast: Spotify: open.spotify.com/show/3oonJKe6E7nHXof3VfVy8x Soundcloud: soundcloud.com/businessofparenting Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca BOP: LinkedIn: www.linkedin.com/company/business…arenting-podcast Facebook: www.facebook.com/Business-of-Parenting-Podcast Instagram: www.instagram.com/businessofparentingpodcast Laurie Halter: https://www.linkedin.com/in/laurie-halter-1255b6/ https://www.instagram.com/carearing/

On this episode of the BOP podcast, Jason is joined by none other than Laurie Halter! Jason and Laurie discuss balancing work and home life, not feeing guilty about loving what you do while raising little humans and the difference between being at home for teens vs when they were little kids. Listen To The Full Podcast Episode Here: Apple Podcast: https://podcasts.apple.com/ca/podcast/how-to-balance-work-home-life-efficiently-ft-laurie-halter/id1454551179?i=1000570496702 Spotify: https://open.spotify.com/episode/0mN0wHTbUlsVumk0EoVNB7?si=e2Yt14M0T6KhjDDQmd7Pig YouTube: https://youtu.be/iNXbj9c7xD0 Listen To More BOP: Apple Podcast: Spotify: open.spotify.com/show/3oonJKe6E7nHXof3VfVy8x Soundcloud: soundcloud.com/businessofparenting Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca BOP: LinkedIn: www.linkedin.com/company/business…arenting-podcast Facebook: www.facebook.com/Business-of-Parenting-Podcast Instagram: www.instagram.com/businessofparentingpodcast Laurie Halter: https://www.linkedin.com/in/laurie-halter-1255b6/ https://www.instagram.com/carearing/

On this episode of the BOP podcast, Jason is joined by none other than Laurie Halter! Jason and Laurie discuss balancing work and home life, not feeing guilty about loving what you do while raising little humans and the difference between being at home for teens vs when they were little kids. Listen To The Full Podcast Episode Here: Apple Podcast: https://podcasts.apple.com/ca/podcast/how-to-balance-work-home-life-efficiently-ft-laurie-halter/id1454551179?i=1000570496702 Spotify: https://open.spotify.com/episode/0mN0wHTbUlsVumk0EoVNB7?si=e2Yt14M0T6KhjDDQmd7Pig YouTube: https://youtu.be/iNXbj9c7xD0 Listen To More BOP: Apple Podcast: Spotify: open.spotify.com/show/3oonJKe6E7nHXof3VfVy8x Soundcloud: soundcloud.com/businessofparenting Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca BOP: LinkedIn: www.linkedin.com/company/business…arenting-podcast Facebook: www.facebook.com/Business-of-Parenting-Podcast Instagram: www.instagram.com/businessofparentingpodcast Laurie Halter: https://www.linkedin.com/in/laurie-halter-1255b6/ https://www.instagram.com/carearing/

In this WTF?! episode #short! we talk with Laurie Halter about the future of the metaverse, AR, AI, etc. incorporating with the automotive world.Wanna watch instead of listen? https://youtu.be/GNu4VdkGUcMWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short! we talk with Laurie Halter about how NADA has changed drastically over time!Wanna watch instead of listen? https://youtu.be/nDVJiP03eicWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short! we talk about how you reap what you sow with Laurie Halter! Wanna watch instead of listen? https://youtu.be/UiH1hy_bCUYWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Let's talk about women in automotive with Laurie Halter in this WTF?! episode #short!Wanna watch instead of listen? https://youtu.be/UgJExPtoCOsWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Who are you grateful for today? In this WTF?! episode #short, we talk to Laurie Halter about who she is grateful for today.Wanna watch instead of listen? https://youtu.be/886CwEGtTb4Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short, we talk to Laurie Halter about how important it is to be brave enough to start, even if you don't know what you're doing!Wanna watch instead of listen? https://youtu.be/dEZwvDLGGicWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short, we talk to Laurie Halter about the careers we dreamed of in youth and the reality of what they become.Wanna watch instead of listen? https://youtu.be/Ic0a5Vxx_m4Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short, we talk to Laurie Halter the inspiration behind the content she creates!Wanna watch instead of listen? https://youtu.be/W9gsjj6VvGwWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

In this WTF?! episode #short, we talk to Laurie Halter about THE PLACE to go for networking during the pandemic! Wanna watch instead of listen? https://youtu.be/_3PiTb5LulgWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Why now? Why are women in automotive coming to the forefront now? Let's look for a cause with Laurie Halter in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/HhVudCUuMEwWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Women are having a moment in automotive! Let's talk about it with Laurie Halter in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/BR5bGqlA81wWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Today we talk about what Charisma! truly does: PR or marketing or both? with Laurie Halter in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/veFrel3KJ6gWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

Today we talk about leaving people better than you found them, with Laurie Halter in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/Rs3vQ6r_IRQWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

The automotive industry has a small community. Today, we speak with Laurie Halter about not burning bridges in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/h_mdDJ0CQVQWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

We talk about making the hard decisions with Laurie Halter in this WTF?! episode #short! Wanna watch instead of listen? https://youtu.be/4PVC_-EqKjgWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

It's not all Skittles and cream cheese. We talk about the setbacks of Charisma! with Laurie Halter in this WTF?! episode #short! Want to watch instead of listen? https://youtu.be/15jp3slNs-gWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #NADA

more to come

We hear about Laurie Halter's origin story in this WTF?! short!Want to watch instead of listen? https://youtu.be/I40Ky9rrRAYWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #NADA

Laurie Halter talks about her career and family on this WTF?! #short!Wanna watch instead of listen? https://youtu.be/i4T7UC6tMgQ Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #consulting

We found JOY at NADA this year! with Laurie Halter!Want to watch instead of listen? https://youtu.be/y5Imc4f1WI0Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #consulting

One silver lining from the pandemic, with Laurie Halter!Want to watch instead of listen? https://youtu.be/i_E4oEntdO8Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #consulting

We have a bright spark with us today! You may already know her... If you don't, you'll feel like you do after watching this! Meet Laurie Halter, owner of Charisma! and host of the Carearing podcast!Want to watch instead of listen? https://youtu.be/Y_FaMGW3ToUWarm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing #consulting

In this WTF?! episode #short! we talk with Laurie Halter about how NADA has changed drastically over time!Warm welcome and BIG THANKS to Laurie for joining us today! Be sure to visit her website www.charismacommunications.com! Want more? More Charisma!? More WTF?! Like, Follow our social media profiles on LinkedIn! www.linkedin.com/company/fixed-ops-marketing and www.linkedin.com/in/laurie-halter-1255b6BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing for relevant updates and WTF?! guests!See more episodes: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Like and follow for notifications on new episodes and shorts! www.linkedin.com/company/fixed-ops-marketing#podcast #automotive #fixedops #dealership #marketing

If you are in the same room with the incredible Laurie Halter, you will 1. Instantly feel better 2. Feel the love that she exudes 3. Be a better person 4. Be able to tackle the day She has this innate ability to find the very best in a person and let that person's talent shine bright like a diamond! #Rihanna While she may be known as the master connector in our industry, #BossBabe and owner of Charisma Communications, and epic Podcast Host on Carearing, maybe her better title, is Mom and ever grateful for each day on this earth and for those around her.    Follow Laurie: https://qrco.de/bd4jiW  Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK  Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com  Connect with BZ Consultants: https://qrco.de/bcqqFo  Follow, subscribe, and never miss a show!  #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #LaurieHalter #CharismaCommunications #Charisma #Carearing #Gratitude #Grateful #FindYourSpark #ChampionOthers #InspireOthers  #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive  #AutomotiveMarketing #PrideMonth #LoveIsLove

You are looking at the title and thinking how am I going to pull all that together....glad you asked! Sit back and watch!Digital Dealer is officially in our rearview mirror. It is incredible to see such brilliant and amazing humans come together to move this industry. As a female in this industry, I love seeing females championing other. We have so many epic women in this industry. Laurie Halter is the epitome of helping another. You need anything, she is there for you. Let us not be suckered into belittling others and other companies so that our candle may shine brighter. Last week we jumped into the Metaverse with  Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy. It got me thinking to my first Oculus experience and how far the technology has advanced. When I was Disney, they technology is more like 5D: smell, sound, wind blowing in your luscious locks, etc. When will we have new car smell?This weekend we stopped by Comiskey Park....yes I typed that right as I can't call it Guaranteed Rate Field to watch my Yankees play. I busted out my Jeter Jordan 11s for the game. While, it was the only game the Yankees lost...crying face Jordan here...I was still glad I broke the seal on the Js. They are meant to be worn. Cut to automotive metaphor: how many amazing pieces of technology do we have but we say "well we are not quite ready to use it," or better yet don't use them at all?! Wear the shit out them! Which brings me to the iPod! I still have the OG from, what,..2007? Don't hate, I love music and have ton of it! iPod Touch has been discontinued. Did anyone still know the iPod Touch was still being sold?Wrapping up, DMSC is next week in Napa. Can't wait to see a lot of the same amazing faces and some new ones as well. This Friday, we have the one and only Tim Cox on the show. You will not want to miss it! Follow and subscribe and never miss a show! Let's Connect!BZ Consultants: https://bit.ly/36lHD53BZ Consultants LinkedIn: https://bit.ly/3JiCSqbBrooke LinkedIn: https://bit.ly/37lk7oJBZ Consultants YouTube: https://bit.ly/3Omf88aBZ Consultants Instagram: @bz_consultantsBrooke Instagram: @mjluver23BZ Consultants Facebook: https://bit.ly/3xc5vmkTwitter: @BzConsultants  #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalDealer #LaurieHalter #Yankees #NYY #Apple #iPod #AirJordan #DMSC #Napa #TimCox #CarNow #Oculus #Meta #Metaverse #VR  #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Are you a digital marketing coordinator being elevated to management?Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group?Or maybe you're a seasoned digital marketing manager/director coming from a different industry?Regardless of the answer, you're taking on a role with unique challenges and myriad tasks that require the right tools, the right balance of time management, the right vendor partners, and the support of your leadership team. Jarrod Kilway, Director of Digital Strategies and Solutions at Germain Automotive Partnership, joins the KPI Cafe to help you navigate this new role. With more than 15 years in automotive, including the last 6 overseeing the digital marketing of 13 rooftops, he has built the expertise to share so you can expedite your growth and streamline change.In addition to the insights from Jared, the KPI Cafe's new segment "What's Going on in Auto?" offers up this first installment focusing on the automotive community and brought to us by the CEO of Charisma! Communications, Laurie Halter.Here's what you can expect to learn:What's Going on in Auto: The Community? w/ Laurie Halter Frictionless ExperienceUVeye TechnologyTransparencyMotorMinds (Greg Ross): Connected CarSetting up Today's Episode Essential Tools for Automotive Digital Marketers UtilityPeople and ProcessTiming is Key ChangesBalancing Time and Resources Picking ObjectivesNADA Sprint Planning ExampleEqual Allocation Among Various TeamsBuilding Processes / GuidesRole of CulturePutting Together a Vendor Vetting ProcessBrian Kramer's Store Tagline: Simple, Fast, EasyLas Vegas Slot MachineBrand/Culture Identity ImportanceBuilding Brand/Culture Identity Organizational AlignmentCulture Team Mission Brand StatementIt's Not Static!Getting Leadership Buy-in for Changes Clarity and SimplicityAction Plan: Have, Show, MeasureInsight on Vendor Reporting: A Challenge "What is important?"End-Goal AlignmentAdvice Today's Jarrod Would Give 6 Year's Ago Jarrod Plan, Plan, Plan

People want to buy from people. You are the secret sauce for the business. You are unique and provide wisdom and experience that can help shape the most delightful experience. The secret to growing in business is to not have clients but to have people you consider friends. People that you can enjoy a long-term relationship with. As you navigate each day, consider what actions you can take that will help you build deeper, more meaningful friendships in business. FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means... That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. "Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit

People want to buy from people. You are the secret sauce for the business. You are unique and provide wisdom and experience that can help shape the most delightful experience. The secret to growing in business is to not have clients but to have people you consider friends. People that you can enjoy a long-term relationship with. As you navigate each day, consider what actions you can take that will help you build deeper, more meaningful friendships in business. FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit

Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone. Laurie Halter, the founder of Charisma Communications, joins the show to explain how dealers can create a deeper layer of inspiration and authenticity at the dealership that will create more sustainable growth in people and in profits. Noteworthy topics from this episode: 1:46 - Modern customers deserve a modern customer experience. 4:37 - How do we start taking responsibility for our own career, life and relationships. 7:06 - What are some things we can be focusing on so that building relationships becomes more natural? 9:49 - Taking the focus off the bank account and focus on serving. The giving mindset. 17:24 - How do we start with this concept of outward service? 26:41 - People want to buy from people. 31:50 - I don't sell cars, I make friends. FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means... That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. "Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit

Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone.Laurie Halter, the founder of Charisma Communications, joins the show to explain how dealers can create a deeper layer of inspiration and authenticity at the dealership that will create more sustainable growth in people and in profits. Noteworthy topics from this episode:1:46 - Modern customers deserve a modern customer experience.4:37 - How do we start taking responsibility for our own career, life and relationships.7:06 - What are some things we can be focusing on so that building relationships becomes more natural?9:49 - Taking the focus off the bank account and focus on serving. The giving mindset.17:24 - How do we start with this concept of outward service?26:41 - People want to buy from people.31:50 - I don't sell cars, I make friends.FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

This episodes kicks off the KPI Cafe season, featuring the show's first-ever panel of experts on three stigmas that still affect retail automotive: gender, pressure, and sales. To help discuss the problems — and solutions to — Fleming Ford, Sabrina Erskine, and Laurie Halter join host Dane Saville to offer real-world perspective and actual solutions to help dealers break the chains that may be holding back diversity in their employment, causing issues with recruitment, and overcoming the caricatures companies like Vroom paint them to be.Throughout the content, you'll hear ideas that should challenge and inspire you to elevate how you approach dealership operations. Whether you're a Dealer Principal or have aspirations to run or own a dealership, the insights within will provide genuine benefits for running a modern, inclusive business.Here's what to expect:4:45 Automotive Origin StoriesSabrina ErskineFleming FordLaurie Halter7:00 Context of the Episode7:40 The Gender StigmaBiggest Obstacle to Gender Equitable EmploymentWays to Ensure Comfortability in the DealershipIs the Gender Imbalance Felt at the Dealership Level?Resources Dealers Have to Ensure Diverse EmploymentOther Diversification TacticsEstablishing a Positive Connection with IntervieweesRemoving Bias from Promotion Process25:02 The Pressure StigmaPolicies or Processes to Communicate a Positive CultureThe Changing Retail Automotive LandscapeUnderstanding Individuals30:30 The Sales Process StigmaWays to Combat a Negative Image (Think Vroom)Marketing's Role in That BattleTeaching Fundamentals to SalespeopleOther Tactics to Promote a Positive ImageEmbracing the Evolution of Consumer Shopping BehaviorsThe 5-Hour Process Issue (and a Defense of!)A Discussion of Dealership ProcessesEducating ConsumersHow to Upend the Process53:00 Let's Play Pittsburghese!

As we continue to celebrate Women's Month, we are joined today by two female Superstars Laurie Halter & Ilana Shabtay from season one. Laurie Halter is the owner of Charisma! Communications, a boutique BtoB PR agency focused on digital companies in the auto industry and host of the Carearing podcast. Ilana Shabtay is the Director of Marketing at AutoLeadStar, a marketing automation platform designed for car dealerships. Main Takeaways: ● Sometimes setbacks aren't setbacks. They're stepping stones. ● How Effective Leadership has changed through the years ● How to face “stagnation” in our personal lives and career ● Advice on how to control yourselves when you get “triggered” Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. You can connect with Laurie on LinkedIn (/in/laurie-halter-1255b6), Twitter (@Charismacom), or visit their website http://www.charismacommunications.com/. You can connect with Ilana Shabtay on LinkedIn (in/ilana-shabtay-95a3594a) or visit their website https://www.autoleadstar.com/. These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

Join Kyle Mountsier and Laurie Halter, owner of Charisma! and Carearing Host, as they discuss both the challenges and the recent growth for women in automotive. Laurie provides us with some practical tools for advocacy as well as provides women with encouragement and connection and they pursue growth in automotive. Follow Laurie: https://www.linkedin.com/in/laurie-halter-1255b6/ Follow Kyle: https://www.linkedin.com/in/kylemountsier/ Follow Contagious: contagiouspodcast.com https://www.linkedin.com/company/contagious-pod/ https://twitter.com/Contagious_Pod https://www.instagram.com/contagious_pod/

In episode 46, Laurie Halter and Glenn Pasch discuss how important diversity and inclusion is in the workplace. As business leaders, what struggles do we face also how should diversity and inclusion be talked about at the leadership table. They discuss why many attempts fail and what has to be done to fix this. A frank discussion of the misconceptions of diversity and inclusion and how to make sure you are taking steps to break down barriers. Hope you enjoy. Don't forget to share and subscribe. About Laurie Halter: Laurie Halter owns Charisma! Communications, a boutique PR agency specializing in the automotive, HR, Hospitality and Technology industries. Through her unique working relationship with editors in each space, she has scored multiple hits in top publications such as Automotive News, Internet Retailing, Consumer Digest and the Wall Street Journal.​ About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally." Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. FOLLOW ALONG:  Subscribe to my channel for free offers, tips and resources! YouTube: https://bit.ly/inchargenowwhat​  Facebook:https://www.facebook.com/CEOPCGDigital/​ Twitter: https://twitter.com/GlennPasch​ Linkedin: https://www.linkedin.com/in/glennpasch/​ Instagram: https://www.instagram.com/gpasch/​ Blog: https://pcgdigital.com/blog/category/...​ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/

Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to talk about creating a balanced work and home life. As an entrepreneur herself, Laurie brings plenty of perspective from her own experiences, but she also leverages conversations with other industry leaders to further the discussion and provide concrete examples. Throughout this episode, you'll hear insights on myriad ways to not sacrifice your career or family time: routines versus spontaneity; staying connected when traveling or working long hours; what companies can do to be competitive to bring in and keep talent.So many in automotive retail live the entrepreneurial life. Whether you're on the floor as a salesperson or in the office as a General Manager or Dealer Principal, this episode has plenty of insights to help all of us do better with managing our home and work responsibilities.Here's what you can expect:5:30 Introduction of Laurie HalterOwner of Charisma! CommunicationsHost of Carearing Podcast6:07 Laurie Halter's Automotive Origin StoryChrome Data8:20 What Does It Mean to "Have It All"?Doing What You Want, But Not at Once9:34 Why Do Women Often Feel Overwhelmed Their Goals?Traditional RolesInherent Guilt11:22 Setting Up Today's Content11:47 Tips for Entrepreneurs to Plan a Balanced Work LifeScheduled TimeEstablishing Space / Boundaries14:35 Routine vs. SpontaneityDaily NeedsNew Pursuits16:48 How Smaller Companies Can Compete to Bring on Experienced ProfessionalsFlexibility19:21 Ways to Stay Connected to Family When TravelingAmy Hughes Example22:04 Diving into Carisma CommunicationsPublic Relations for Automotive IndustryDigital Content Producer23:37 Most Poignant Takeaways from Carearing, Laurie's PodcastGiving and GuiltPerspective on Enjoying Career28:26 Diving into the Carearing Podcast

Laurie Halter is the Owner of Charisma! Communications, a boutique PR agency specializing in the automotive, HR, hospitality, and technology industries. Her unique working relationships have scored her multiple hits in top publications, like Automotive News, Internet Retailing, Consumer Digest, and The Wall Street Journal. Laurie is also the host of Carearing, where she explores work/life balance issues for leading women. While she's passionate about business and entrepreneurship, her true motivation for getting out of bed in the morning lies elsewhere: in sharing her experience balancing work, life, and motherhood. In this episode… There's something important that we need to ask ourselves when it comes to building your business: who do you want to work with?  Laurie Halter, the Owner of Charisma! Communications, believes that knowing your worth and letting go of the fear around ending professional relationships are key to growing your business. Join Ilana Shabtay in this episode of Inside Auto Podcast as she talks to Laurie Halter, the Owner of Charisma! Communications. Laurie shares her experience from two decades in the automotive industry and her advice for building a business. She also discusses what it's like to be a woman in the automotive space, shares the number one trend in the industry today, and reveals her PR secrets. Learn more about Laurie and her expertise in work, life, and motherhood in the resources section below.

Today's episode is really special. Joining us today is Laurie Halter, and we talked about a subject that hits home for the both of us; mentorship and sponsorship. Laurie is the owner of Charisma Communications, a boutique public relations agency specializing in automotive, retail, and technology industries. She is also the host of the Carearing Podcast (https://podcasts.apple.com/us/podcast/carearing/id1492729033) Main Takeaways on this episode: 1.) You Need a Mentor 2.) How to Find a Mentor Be sure to check out full show notes at Innovation Meets Leadership Podcast or click "Episode Website" below. You can connect with Laurie on LinkedIn or visit their website http://www.charismacommunications.com/. These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review! Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

Laurie Halter joins us to discuss ways to stay productive while working remotely.

Laurie Halter joins us to discuss her podcast, Carearing, which aims to help female leaders navigate work and life goals successfully.