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Send us feedback or episode suggestions.This week, we're digging into the Design Systems Podcast archives. Guest host Richard Banfield, VP of Design Leadership at Knapsack, revisits a 2020 conversation between host Chris Strahl and Rick Rodriguez, then Head of Design Systems at Walmart Labs.Rick shares how his team developed Living Design, Walmart's internal design system, to support both customer-facing and associate-facing digital products. The conversation explores what it takes to design for scale across a massive enterprise ecosystem, how to navigate legacy technologies while planning for the future, and how to engage people across your organization to drive alignment and adoption.You'll also hear about:Lessons in contribution, ownership, and iteration within a federated design organizationThe ambassador program that helped evangelize and align teams across the enterpriseInsights into how data and qualitative feedback drive system decisions — especially around complex components like carouselsAlthough this conversation originally aired five years ago, the lessons Rick shares remain strikingly relevant. As design systems continue to mature, this episode offers a timeless perspective on scaling thoughtfully, building collaboratively, and evolving with intention.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestRick Rodriguez is currently a Product Design Manager at Meta, but at the time of our original episode he wast the Head of Design Systems at Walmart Labs. He is an avid runner, hand letterer, and superfan of cappuccinos and donut breaks. You can find Rick on Twitter as @rickrodriguez, and on LinkedIn.HostsRichard Benfield is the VP of Design Leadership at Knapsack. He's acted as an advisor and interim executive to category-leading organizations, ia a best selling author, been a founder/CEO, and built and sold several businesses over the last 20+ years.Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
Send us feedback or episode suggestions.In this episode of The Design Systems Podcast, guest host Richard Banfield takes us on a journey through the intersection of artificial intelligence and design systems. We revisit some of the most compelling discussions featuring experts David Calleja, Nick Hahn, Ranjeet Tayi, and Kate Moran. Together, they unravel how AI is transforming the way digital products are designed and developed. From AI's potential as a creative partner to its role in automating repetitive tasks, this episode dives into the profound impact AI is having on design workflows. We explore how AI can serve as a copilot, adapting in real time to deliver personalized user experiences, and discuss the importance of maintaining human oversight to ensure quality and integrity. Whether it's hyper-personalizing user interfaces or enhancing the efficiency of design processes, AI is not set to replace humans but to augment our creativity and productivity. Join us as we explore the exciting possibilities AI brings to the world of design systems.Check out the original episodes:How AI is Revolutionizing Design Systems and Customer Experiences with Dave CallejaDesign Systems and Ways of Working: Nick Hahn on Collaboration, Adoption, and AIRanjeet Tayi from Informatica: AI-Driven DesignWhy Kate Moran Thinks Humans Are Essential to the Future of Generative UI and AIView the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
Send us feedback or episode suggestions.in this episode Knapsack's VP of Design Leadership, Richard Banfield takes a look back at a conversation between Chris Strahl and Emily Campbell. They discuss the convergence of design and code, and what that actually looks like. They walk through what a designer role looks like in a modern digital product team and Emily explains her idea that design and development are the same. They just have different approaches to the same process or medium.Other topics the duo touch on include questioning if designers should learn to code, intent around design and development, the importance of making intentional decisions, and more.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.Emily CampbellNow the VP of Design at HackerRank, at the time of original recording Emaily was a Senior Design Specialist for InVision. Emily is a veteran design and product practitioner who focuses on human-centered design, translating creative strategy into business value, building a culture of leadership, and sharing ownership across disciplines. On the side, Emily enjoys exploring the desert around her home in Moab, Utah with her husband and three kids.You can find Emily on Twitter and LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.Other Show NotesLearn about Conway's Law and the Portland Swifts.
AI is disrupting every industry and maybe it's caused a shake up or 2 in your agency over the last year. But there's an opportunity that most agencies are likely overlooking.That's according to today's guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back.In today's conversation with Richard, you'll hear:How the relevancy & appropriate role of agencies has changed in recent yearsThe 2 ways agencies can help clients with AI adoptionAn analogy that will change how you view your agency's valueResources Mentioned in this Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comConnect with Logan on LinkedInConnect with Richard on LinkedInWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion's core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: —Key highlights from this episode
We've never had more ways to stay connected thanks to all of our technology, yet so many people are feeling isolated and lonely.-In today's inspiring conversation, Nataly speaks with Susan McPherson, the author of The Lost Art of Connecting, about how we can find meaningful ways to connect with each other (even amidst the busy of our lives).-What you'll learn:A powerful mindset shift that will help you create more meaningful connections - including at workSusan's unique Gather, Ask, Do frameworkHow to ask great questions that lead to meaningful conversations (hint: never talk about the weather!)-And much, much more!-About Susan:-Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. -She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. -She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. -Susan has 30+ years of experience in marketing, public relations, and sustainability communications and has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.-To learn more about Susan, please visit:https://www.susanmcp.com/-**REGISTER FOR AWESOME HUMAN PODCAST LIVE**Click the link below to register to attend our live taping of The Awesome Human Podcast on Zoom. -You'll be able to ask questions, connect with other Awesome Humans, and get a link to the video recording!-https://zoom.us/webinar/register/WN_k8wilMrgQYu9Qa_9k0dilw#/registration
If you're looking for a new direction, a change, or are recovering from a loss and seeking ways to move forward, this episode will fuel and inspire you.-Nataly speaks with Richard Banfield, experienced product designer, advisor and artist, about his path of starting over after a devastating loss of his wife to cancer. Nataly and Richard both share their personal experience of moving forward after loss and failure, and how these difficult experiences helped them connect to and share their most authentic selves with others.-What you'll learn:How to apply the 5 steps of product design to designing a new path in life.Ways to overcome feeling like an impostor or fear of being judged for sharing your creativity.How human connection and sense of purpose guide your path to living your most authentic life.-And much, much more!***For more about Richard, please visit: https://www.richardbanfield.com-To see Richard's art, visit: https://richardbanfieldart.com-For more about Nataly and her work, visit: https://www.natalykogan.com-**REGISTER FOR AWESOME HUMAN PODCAST LIVE**Click the link below to register to attend our live taping of The Awesome Human Podcast on Zoom. -You'll be able to ask questions, connect with other Awesome Humans, and get a link to the video recording!https://zoom.us/webinar/register/WN_k8wilMrgQYu9Qa_9k0dilw
Richard and Chris discuss iterative work and how integral thinking by doing is when progressing work forward. View the transcript of this episode here.Register here for our upcoming webinar, ‘AI in Design Systems' on June 28th, 1 pm (ET) and 10 am (PT).GuestProfessionally, I express myself through creating new products and businesses, both for myself and others. My first business was designing and printing t-shirts in my parent's garage at 14-yrs old. Since then I've been fortunate enough to play either a founding or leadership role in several companies. To share what I've learned, I speak at conferences, run workshops, write articles, books and am a regular guest on industry podcasts.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
Pioneering designer Richard Banfield calls the product “a non-human salesperson” that can promote brand affinity and help generate revenue. He says meaningful communication between design and sales teams is “when you can get that truly innovative insight” to create products that don't just dazzle consumers, they solve problems. Banfield credits his insights to the “fortune and misfortune of doing many different things,” including being trained as a microbiologist, serving in the South African army, and living off-grid on a remote island — all part of his path to becoming an innovative product leader. Hear how Richard is helping John grow his company by making sure vision and values, mission and strategies remain aligned. interested in connecting with Richard? https://www.linkedin.com/in/richardbanfield/ (https://www.linkedin.com/in/richardbanfield/) IG: richardmbanfield http://www.richardbanfield.com/ (http://www.richardbanfield.com/) https://richardbanfieldart.com/ (https://richardbanfieldart.com/)
Part 2 with Richard Banfield. Show notes at https://sux.live --- Send in a voice message: https://anchor.fm/savingux/message
Part 1 with Richard Banfield. Show notes at https://sux.live --- Send in a voice message: https://anchor.fm/savingux/message
Ryan Tauss is the leading product design for Tide Cleaners. The past almost 4 years, along with a talented crew have greenfield an entire suite of applications that help run operations, customer service, and improve the guest experience making laundry as convenient as just using your thumb. Before that, he worked at America's largest church, Life.Church. It was at this time in his career he made a switch from graphic design to product design. He went from art directing and brand creation to contributing to just about every digital space of Life.Church. He understands agency life and how fun and exciting it can be. He's even had the opportunity to return to his alma mater and teach a design course. All these experiences have built on the other and he feels very grateful to have experienced each one. Lastly, He's just tipped his toe into mentoring through ADP, and the first few connections have been warm and authentic. In this episode, we talked about:What is Tide Cleaners?Tide Cleaners relation to Press Box?Tide Cleaners “personas”How did Ryan get into design?Transition from graphic designer to UX designerTide Cleaners design teamValues and why are they importantHow can design help create a better organization?How does Ryan's cultural background affect his careerAnd MUCH MORE!Links and Resources:Product Leadership, by Richard Banfield, Martin Erickson, and Nate WalkingshawMichael BierutPaul Randhttps://www.linkedin.com/in/ryantauss
Better late than never, and worth the wait no doubt! It's the end of season 2 episode, where we wrap up the season with a look back over our guests, what we've learnt and the great conversations we've had!Join our hosts for this final episode John and Dom, who take you through what's been done, what's to come and their favourite moments from the movie Ghost, which John's only just got round to seeing!Thanks for listening, see you for season 3 soonish...Pack out! —————Thanks to our sponsor:https://plusx.space—————————Links from the show:1. Business for designers - Ryan Rumseyhttps://www.designbetter.co/business-thinking-for-designers2. Tom prior - business for designers https://www.designersinbusiness.com/3. Product unleashed - Richard Banfield recordinghttps://www.youtube.com/watch?v=hVXRFbrJsRk4. Meet butterhttps://meetbutter.io/5. Just enough research book - Erika Hallhttps://abookapart.com/products/just-enough-research6. Duke Nukem article wired https://www.wired.com/2009/12/fail-duke-nukem/7. Marc Maron interview with David Fincherhttps://www.moviemaker.com/david-fincher-marc-maron-wtf/8. Mat Hunter - Plus X https://twitter.com/mat_hunter?lang=en9. Silicon Brightonhttps://siliconbrighton.com/—————————Original music used in this podcast © Resting State by HOME:https://home96.bandcamp.com/releasesUnder the creative commons 3.0 license:https://creativecommons.org/licenses/by/3.0/
In our penultimate episode of Pack Unleashed season 2, we are welcoming Richard Banfield, VP of design transformation into the mix!Richard joined our recently at our first product unleashed event, where he dropped some knowledge combs about high performing teams on our eyes and ears!This time, like Arnold, he's back! And our design director John got Richard chewing the fat about his varied career starting with studying biology and ending up in design via diving in far away lands. Always an entertaining and insightful guest, Richard is a first-class fountain of knowledge. Don't miss this!—————Thanks to our sponsor:https://plusx.space—————————Links from the show:1. Our Product Unleashed Event with Richard - November 2020:https://www.youtube.com/watch?v=hVXRFbrJsRk&t=1145s2. Richard Banfield - Your Product Idea is Great, But Who Cares? Live! (Spoolcast):https://uie.fm/shows/spoolcast/richard-banfield-your-product-idea-is-great-but-who-cares-live3. Design Sprint: A Practical Guidebook for Building Great Digital Products:https://www.amazon.co.uk/Design-Sprint-Practical-Guidebook-Building/dp/1491923172—————————Original music used in this podcast © Resting State by HOME:https://home96.bandcamp.com/releasesUnder the creative commons 3.0 license:https://creativecommons.org/licenses/by/3.0/
Dan and George sit down with Richard Banfield, VP of Design Transformation at InVision. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.
Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab
Unless you’re an essential worker (thank you), you’re likely working from home right now. And for many of us, this is a whole new reality. With stay-at-home orders across the world, companies, and individuals are shifting to work remotely, at a scale we’re never seen before. How are they handling the challenges of this transition? Is the cat out of the bag on remote work, will we see more companies shift now that we’re all experiencing this paradigm? We discuss the challenges and ways forward with two experts: Tracy Brower, Ph.D. sociologist, and principal within Steelcase’s Applied Research + Consulting Group; and Richard Banfield, Vice President of Design Transformation at InVision, one of the largest, full distributed companies in the world. Plus our Weekly Dose of Good Design. For links to resources we discuss on this episode, visit our show page: https://designmuseumfoundation.org/002-remote-work
Richard Banfield InVision 23 / The Product Leader’s Path To High Performance Description As a community, have we gotten better at product leadership? The answer depends on who we ask and what we use to measure performance. In this episode of the Product Momentum Podcast, Sean and Paul pose the question to Richard Banfield, VPRead more The post 23 / The Product Leader’s Path To High Performance appeared first on The Product Momentum Podcast Hosted By Sean Flaherty & Paul Gebel.
In this bonus episode, we’re once more focused on remote teams, and more specifically on best practices for facilitating remote design sprints, building trust between teams in a remote environment, and running effective critiques and design reviews remotely. In the first half of the episode, we chat with Richard Banfield, VP of Design Transformation at InVision, and author of the book Enterprise Design Sprints, who gives us practical guidance on how to run a remote design sprint effectively. In the second half, Alison Rand, our Senior Director of Design Operations, will reveal the inner workings of how our own design teams perform design reviews remotely, and make sure that work is visible across teams. You’ll learn: How to facilitate a remote design sprints and run effective design reviews The virtuous cycle that you need to put in place to build trust with your remote teams Why preparation is the most critical part of running a design sprint remotely How our veteran distributed team at InVision runs remote design reviews To discover more remote work resources from InVision, check out www.invisionapp.com/remote.
Jeff is joined by Richard Banfield, founder of Fresh Tilled Soil . We covered many topics, including how the leadership training in Special Forces helped him understand the customer and the "why" more with customers. We talked extensively on building teams, selling methodologies, customer empathy, and many more. We also covered Richard's favorite podcasts and thought leadership books. A great time and I learned a ton.
On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by.On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.
How do you scale a framework like the design sprint? We talk to Richard Banfield, CEO of Fresh Tilled Soil, a leading user interface design firm in the U.S. We talk about his new book, Enterprise Design Sprints that has been released for free on InVision's Design Better channel and what he hopes to achieve in the use of the design sprint methodology. Show notes:Music by hzy from Fugue
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“Product strategy is a product of product vision” says Richard Banfield. In this show Richard shares his thoughts on product strategy, the sharing of language and culture within a team, the importance of psychological safe space, product team challenges, distributed teams, and the value of making mistakes. We get told not to beat the crap... The post #181 Product strategy with Richard Banfield appeared first on UX Podcast.
On this episode, Richard Banfield shares his decades of business experience in all kinds of areas including growing a team while maintaining culture, understanding how internal disruptions in your company can create growth, and what's learned from going through sessions of working with your cell phone on your pillow. Richard Banfield is the CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil and Author of multiple books including Design Sprint, Product Leadership, and Design Leadership.Support the show (http://buildingabusinessthatlasts.com)
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing the third co-author, which is Nate Walkingshaw. I was especially eager to do this after Richard told me that Nate is the smartest product person he knows. Nate has some firm opinions on product teams and how to structure teams to work well. You may have seen his thought-provoking post on Mind the Product titled, “Agile Died While You Were Doing Your Standup.” In our discussion, we touch on concepts from that post but dive deeper into team structures and needs for modern product teams. Nate has started successful companies in the medical and fitness markets and has had many product experiences. Later he became the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user-centered product team. In 2016 his role expanded to Chief Experience Officer where he oversees Development, Content, and Product Marketing.
Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing […]
Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing […]
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest. Richard Banfield has co-authored an exciting new book for product managers along with Martin Eriksson, the founder of ProductTank, and Nate Walkingshaw, Chief Experience Officer at Pluralsight. The title of the book is Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. It is available for pre-order on Amazon. The pre-publication version I was able to read was excellent and I’m looking forward to getting the final version when it is released in May. This discussion with Richard will give you a preview and valuable insights for becoming a product leader. Richard is the CEO of Fresh Tilled Soil, where he leads strategic vision. He’s also a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week. Whether you are a new product manager or one with 10+ years of experience, I’m sure you’ll enjoy this interview.
Listen to the Interview As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest. Richard Banfield has co-authored an exciting new […]
Listen to the Interview As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest. Richard Banfield has co-authored an exciting new […]
Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way.
How do you become a design leader? Is it trial and error? A degree you can get from school? Maybe there is a checklist of things to accomplish before you earn your merit badge? Or maybe it's all of these and none. As Richard Banfield explains in this episode, becoming a design leader has no set path. But the best way forward is learning from others who've achieved the designation.
Richard did video interviews with smart design leaders across the profession. This desire to know what other design leaders think led to a book called Design Leadership. Richard gets transparent in this interview as he talks about how he had to change as a leader - focus and patience were his initial downfalls that he had to change. True creative leaders will stop doing many things, and will instead focus on the one thing only they can do well.Creation of a vision, and the values that support that vision need to be:- timeless- disconnected from technology, and- have immense focus built into themThere are many more leadership nuggets in this interview!
Corporate life expects us to be experts, to know the answer to every question. We make “requirements”, which turn out to really be assumptions, but because we never call them assumptions, we never go about testing them. This is as much a social political issue as anything. The higher you are in the organization, the more you’re expected to just know the answer. In this episode, Jared and Richard Banfield explore the role of design sprints in cultivating an environment where it is ok to say “I don’t know”. Allowing yourself to admit this, and allowing your teammates to as well, leads to greater collaboration as you explore the answers together.
Chad talks with C. Todd Lombardo & Trace Wax about their new book, co-authored with Richard Banfield, Design Sprint: A Practical Guidebook for Building Great Digital Products, as well as the process and benefits of design sprints. Upcase: 50% Off Your First Month For Giant Robots Listeners! Design Sprint: A Practical Guidebook for Building Great Digital Products Giant Robots #106 The Character Growth Card at Character Lab The IKEA Effect- Michael Norton Design Museum Boston Jobs to be Done Framework and Jobs Stories GoToMeeting Lean Startup Methodology Tentative #6 C. Todd on Twitter Trace on Twitter
The CEO of digital experience design firm Fresh Tilled Soil speaks about the reality of designing for multiple devices, the future of embedded and wearable technology, having to work for a living on a tropical island, and why most responsive websites are actually infinitely scrolling pieces of crap.
On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.