Podcasts about mcpherson strategies

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Best podcasts about mcpherson strategies

Latest podcast episodes about mcpherson strategies

Getting Rich Together
Investing in Connection: How Asking Questions Creates Opportunity with Susan McPherson

Getting Rich Together

Play Episode Listen Later May 20, 2025 39:03


I am joined this week by the incredible Susan McPherson, founder and CEO of McPherson Strategies and author of "The Lost Art of Connecting." Susan is a renowned connector, communications strategist, and corporate social responsibility expert who has dedicated her career to helping businesses create meaningful social impact. In this heartfelt conversation, Susan shares her journey from being "the tiniest one in the room" who had to find her voice early to becoming a powerhouse in the world of social impact. We explore her childhood in upstate New York, where her academic parents instilled in her the value of connecting others through their morning ritual of clipping newspaper articles to share with friends and colleagues – an early form of social networking that shaped Susan's approach to relationships. Susan opens up about the profound loss of her mother at age 21 and how this tragedy shaped her financial mindset and career trajectory. Listen as she recounts her path from waitressing to fund her year abroad in Denmark, to working at USA Today, to eventually launching McPherson Strategies at age 48 without any formal business training. Susan's story demonstrates how personal values, lived experiences, and a commitment to service can create a meaningful career and lasting impact. Key Topics: How to start building your network by making conversations about other people The surprising power of "clip and share" - Susan's parents' pre-internet social networking ritual Why financial independence must come before entrepreneurial risks How Susan navigated a successful career despite never taking business courses The value of maxing out your 401(k) from day one (and why Susan has done this consistently for decades) Why angel investing can be about learning and impact, not just financial returns Building the courage to launch your own business after 45 Connect with Susan online: Website: https://mcpstrategies.com/ Book: The Lost Art of Connecting LinkedIn: https://www.linkedin.com/in/susanmcpherson/ Twitter: @susanmcp1 Instagram: @susanmcp1   Find more from Syama Bunten: Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Download Syama's Guide to Getting Rich: www.syamabunten.com Women & Wealth Catalyst Summit: https://women.win/ Big Delta Capital: www.bigdeltacapital.com  

Green Connections Radio -  Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil
Can Cities Thrive in a World of Polycrises? – Lauren Sorkin, Co-founder and Executive Director, Resilient Cities Network

Green Connections Radio - Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil

Play Episode Listen Later Jan 7, 2025 28:49


“Resilience is a team sport. You cannot build resilience in insolation. I cannot emphasize how important multi sector action and teamwork is. So let's understand that and work together.” Lauren Sorkin on Electric Ladies Podcast To kick off the first interview of 2025, we're diving into a topic that affects us all: Can the cities we live in truly provide what we need to thrive? With over half of the global population now living in urban areas – a figure projected to hit 70% by 2050 – cities are at the forefront of the climate transition. Join me as I talk with Lauren Sorkin, Co-founder and Executive Director of the Resilient Cities Network, about how cities can evolve into thriving ecosystems that withstand the shocks and stressors of climate change. Lauren sheds light on the critical role of Chief Resilience Officers and their mission to break down barriers.  This episode is all about reimagining our cities – don't miss it!  You'll hear about: How the Resilient Cities Network is helping cities navigate a world facing polycrises. Why Chief Resilience Officers are instrumental to sustainable, inclusive urban futures. The importance of eco-urbanism as a solution to climate change, extreme heat, flooding, and even mental health. Why communication and inclusivity empower local communities to build resilience. Practical steps business, government, and community leaders can take. Plus, insightful career advice “Know what your non-negotiables are and go in that direction. Don't be afraid to break down silos and bring different parts of your life together, in terms of your network and your talent. Bring the best parts of you into the work that you do.” Lauren Sorkin on Electric Ladies Podcast  Read Joan's Forbes article based on this interview here and more of her articles here too.   You'll also like: Sherri Goodman, former Undersecretary of Defense for Environmental Security, on how climate change is impacting geopolitics and national security. Susan McPherson, CEO of McPherson Strategies, on corporate strategies in a time of geopolitical crisis. Michele Wucker, thought leader and author of "You Are What You Risk: The New Art & Science to Navigating an Uncertain World.". Anne Kelly, Ceres Government Relations, on business and infrastructure policy. Paula Glover, President of the Alliance to Save Energy, on how talking about energy  efficiency helps build bridges to solutions to mitigating climate change. Want to hear more from us? Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.  

R.O.G. Return on Generosity
211. Susan McPherson - The Lost Art of Connecting

R.O.G. Return on Generosity

Play Episode Listen Later Dec 17, 2024 29:39


“...if you listen carefully when people tell you these things, which is so hard because we have so many distractions, but if you listen carefully, you can find ways to be helpful, to be responsible, to be reliable, to be trustworthy, all the things that make us fully functioning and valuable humans.” Chapters: 00:00 Introduction to Susan McPherson 05:43 The Lost Art of Connecting 12:25 The Importance of Quality Questions 21:29 Pros and Cons of Social Media 30:08 Rapid Fire Questions and Reflections Episode Summary: In this conversation, Shannon Cassidy interviews Susan McPherson, a social impact expert and author of 'The Lost Art of Connecting.' They discuss Susan's journey, the importance of meaningful connections, and her methodology for building relationships. Susan emphasizes the need for quality questions, active listening, and the role of social media in fostering connections. The conversation also touches on the significance of generosity in business and leadership, as well as practical tips for making impactful connections. R.O.G. Takeaway Tips: Susan McPherson emphasizes the importance of human connections in a digital world. The Gather, Ask, Do methodology flips traditional networking on its head. Quality questions lead to deeper understanding and connections. Listening is a crucial skill that requires practice and intention. Generosity in business can lead to greater success and fulfillment. Social media can be a powerful tool for showcasing others and building connections. Intentionality in networking can create meaningful relationships. Self-reflection helps identify personal superpowers for better connections. Building diverse networks enriches personal and professional growth. Don't give up; persistence is key to success. Guest Bio: Susan McPherson is a serial connector, angel investor, and social impact expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., The Meteor, Our Place, Spicewell, The June Group, Hint Water, The Helm, Apolitical, The Muse and has recently begun investing in women-led Broadway productions including Water for Elephants and SUFFS. She previously served on the boards of USA for UNHCR, Bpeace, The Lower Eastside Girls Club and presently serves on the 19th News board. She is on the advisory boards of the Apolitical Foundation, Lebec Consulting and Just Capital. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She's The First and The OpEd Project. Susan is a Vital Voices global corporate ambassador and a member of the New York Women's Forum and Extraordinary Women on Boards. She resides in Brooklyn. Resources: McPStrategies.com SusanMcP.com Susan McPherson on LinkedIn (in/susanmcpherson) Susan McPherson on Twitter/X (@susanmcp1) Susan McPherson on Instagram (@susanmcp1) Susan McPherson on Threads (@susanmcp1) Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: Susan McPherson, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 212, Special Guest, Brian Formato.

Person & Planet Podcast
50: Climate Week Live: Unique Solutions in Sustainability Women Innovators | Jessica O. Matthews, Gia Mattu, Mollie Hughes, Uma Devi Gopaldass, Nicole Loher, Marissa Jablonski, Stephanie Krubsack

Person & Planet Podcast

Play Episode Listen Later Nov 26, 2024 87:38


Climate Week NYC 2024 Live Panel: Unique Solutions in Sustainability: Women Innovators Inspiring Change | Jessica O. Matthews, Gia Mattu, Mollie Hughes, Uma Devi Gopaldass, Nicole Loher, Nicole Loher, Stephanie Krubsack The "Unique Solutions in Sustainability: Women Innovators Inspiring Change" live panel from Climate Week NYC 2024, brings together an inspiring group of seven women leaders who are making significant strides in the sustainability sector. The event highlights the innovative approaches these women are using to address critical environmental and social issues through their entrepreneurial and strategic initiatives. Thank you to Dentons in Manhattan for being our venue sponsor!  Panel Moderator: Jessica O. Matthews is an award-winning entrepreneur, inventor, and social scientist with more than 10 years of demonstrated thought leadership in the future of smart cities, climate resiliency, and improving equitable access to infrastructure resources. She is the founder and CEO of Uncharted, a sustainable infrastructure company that helps cities reduce the cost of developing smart infrastructure worldwide. Panelists: Gia Mattu is the Founder of Hazel Trade, a blockchain-powered marketplace that facilitates green energy tax credit deals between buyers and sellers. Her work is at the forefront of merging technology with sustainability, enabling more efficient and transparent transactions in the green energy sector. Mollie Hughes, the Co-Founder of Softly Solutions, developed a business intelligence platform designed to help businesses avoid greenwashing risks and navigate the complex landscape of Green Marketing Regulations and ESG (Environmental, Social, and Governance) Requirements. Her platform provides crucial support for companies aiming to maintain ethical and transparent sustainability practices. Uma Devi Gopaldass, a board director and founder of Leading Lotus, brings global expertise in corporate risk governance, capital investments, and revenue strategy. Her leadership in board governance emphasizes sustainable business practices and strategic planning, ensuring long-term value creation while addressing environmental and social responsibilities. Nicole Loher is a Climate Communications Strategist at McPherson Strategies, where she plays a pivotal role in developing, amplifying, and communicating corporate social impact and philanthropic initiatives. Her work focuses on crafting compelling narratives that drive corporate commitment to sustainability and social responsibility. Marissa Jablonski, Founder of Ecosystem Strategies, is a sustainability consultant specializing in helping the hospitality industry adopt effective sustainability strategies. Her consultancy aids businesses in integrating sustainable practices into their operations, promoting environmental stewardship in an industry known for its environmental impact. Stephanie Krubsack is the Founder of Purevant Living, a sustainability consulting and media company. She focuses on corporate workshops, communications, and business development, guiding companies from planning to implementation of sustainable practices. Krubsack is also the creator of Person & Planet magazine and podcast, platforms dedicated to expanding the reach of sustainability solutions and promoting personal and planetary health. The Person & Planet theme song is an original song by singer/songwriter Barbara Stephan. Click here to listen to “Gonna Be There.” --- Support this podcast: https://podcasters.spotify.com/pod/show/personandplanet/support

Green Connections Radio -  Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil
Climate Change & National Security: Sherri Goodman, Fmr Undersecretary of Defense, Author of “Threat Multiplier: Climate, Military Leadership & Global Security”

Green Connections Radio - Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil

Play Episode Listen Later Oct 15, 2024 51:29


“I coined the phrase ‘threat multiplier,' which has come to really stand for the connection between climate change and national security….Threat multiplier conveys that climate acts on every other threat we face, whether it's strategic competition with Russia and China, or terrorism, weapons of mass destruction, biological threats, and other threats around the world…because it's destabilizing our natural systems, and the whole goal of security is stability.” Sherri Goodman on Electric Ladies Podcast Just as climate change is causing extreme weather at home, it's also causing floods, heat waves, droughts, typhoons etc. across the globe, and threatening water and food supplies and destabilizing societies in many ways. It's also stressing servicemembers in theatre, putting more demands on the military's time, and threatening military installations. To name a few. Listen to Sherri Goodman to find out how, who is the author of the new book, “Threat Multiplier: Climate, Military Leadership and the Fight for Global Security.” She has been working in the highest levels of the defense industry for 30 years, including serving as the first Undersecretary of Defense for Environmental Security. She also shares insightful career advice. You'll hear about: What exactly a “threat multiplier” is and why she says climate change is one. How exactly climate change stresses national security, including in ways you probably have not thought about. The impact of climate change on geopolitics – from destabilizing societies to weaponizing resources How the U.S. Defense Department is also a model for how to decarbonize and drive innovation that improves the military and saves lives – military lives and across society   Plus, insightful career advice, such as… “It helps to diversify what you do in your career. And also, I find sometimes women undersell themselves. They think they have to have all sorts of competencies in order to be qualified for that next level of career advancement….You have to be willing to sort of put yourself out there a little bit, and you know, don't be afraid for people to tell you no…Also, I'd say that the network really matters. So, even if you do take time off….from your professional life at a certain stage, and then you think you want to get back in, don't let your network, your relationship network atrophy, because that always is vitally important.” Sherri Goodman on Electric Ladies Podcast Read Joan's Forbes articles here. You'll also like these episodes: (some may be recorded under our previous name, Green Connections Radio) Judith Pryor, Vice Chair and First Vice President of the Export Import Bank of the U.S., which facilitates business deals in furtherance of U.S. national economic and political security. Natalie Jaresko, former finance minister of Ukraine, on war, energy and global security – and ESG Vanessa Chan, Ph.D., Chief Commercialization Officer of the Department of Energy and Director of the Office of Technology Transitions, on the Inflation Reduction Act and the transition to clean energy. Secretary Katherine Hammack, former Assistant Secretary of the Army for Energy, Environment and Installations, on the Army's Net Zero program Secretary Deborah Lee James, 23rd Secretary of the Air Force, under President Obama and author of “Aim High” Susan McPherson, CEO of McPherson Strategies, on corporate strategies in a time of geopolitical crisis. Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

From Start-Up to Grown-Up
#76: Susan McPherson, Founder and CEO of McPherson Strategies — Investing in dormant ties, networking superpowers, and converting nerves into strength

From Start-Up to Grown-Up

Play Episode Listen Later Sep 24, 2024 41:19


Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. As the founder and CEO of McPherson Strategies, a communications consultancy focused on brands and social impact, she brings over 30 years of experience in marketing, PR, and sustainability communications. Susan is the author of The Lost Art of Connecting and a sought-after speaker at major events like the Massachusetts Conference for Women and Techonomy. She has contributed to outlets like Harvard Business Review and Fast Company and has appeared in NPR, CNN, and USA Today. Susan invests in and advises women-led startups and is involved in several boards and advisory groups, including The 19th News and Just Capital. This episode of From Start-Up to Grown-Up dives into the world of networking and relationship-building with Susan McPherson – a “super connector” who leverages her extensive network to help others and grow her own business, McPherson Strategies!Susan shares her insights on the significance of rekindling dormant ties, the benefits of dormant connections, and the importance of proactive outreach in networking.Susan started her company at the bold age of 48, reaching out to a staggering 500 people in her network, demonstrating the power of asking for help and the value in promoting others. She's full of practical tips - including hosting your own events collaboratively and keeping the conversation focused on what others need. We'll also hear about her smart approach to follow-up after events, employing the "ten touches rule" to keep her contacts engaged.Prepare to be inspired as Susan discusses her entrepreneurial journey, overcoming personal and professional low points, and the joy she finds in team growth and recognition. Stay tuned as we learn that it's never too late to start, it's okay to be afraid of failure, and that, at times, success is serendipitous – often resulting from seeds we plant long before they bear fruit.Learn more about Susan | Websitehttps://www.susanmcp.com/ Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

Get Hired with Andrew Seaman
A Guide to Pain-Free Networking

Get Hired with Andrew Seaman

Play Episode Listen Later Aug 21, 2024 24:41


On this week's episode of Get Hired, LinkedIn News Editor Andrew Seaman sits down with Susan McPherson, founder and CEO of McPherson Strategies, to talk about the fundamentals of networking. Susan shares tips for navigating networking events as an introvert, as well as easy-to-do exercises for growing and nurturing your network. She also goes over the networking method she developed, which she calls "Gather, Ask, Do." Read more about the GAD method in Susan's book, The Lost Art of Connecting. Follow Andrew on LinkedIn to join the Get Hired community by clicking here. Follow Susan McPherson on LinkedIn by clicking here.

The Bold Lounge
Susan McPherson: The Power of Community- Building Bold Connections

The Bold Lounge

Play Episode Listen Later Aug 13, 2024 31:56


About This EpisodeJoin us as we welcome Susan McPherson, a serial connector, angel investor, and corporate responsibility expert, who shares her unique take on boldness. In this episode, she examines the courage and confidence needed to uplift others and how building genuine connections has changed over time, especially through the explosion of social media and the changing approaches to networking. Susan discusses her motivation for writing her book, The Lost Art of Connecting. Amid our digital distractions, she emphasizes the necessity of authentic, face-to-face interactions and the powerful outcomes these connections can bring, especially for women seeking to build lasting communities. She also describes her Gather, Ask, Do methodology- a strategy for meaningful communication and community building. We also delve into the challenges faced by introverts at social events and offer strategies for true engagement. Learn how to use social media wisely to amplify others' successes and foster genuine relationships. Tune in for an inspiring conversation on maintaining meaningful connections and building a supportive community. About Susan McPhersonSusan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., The Meteor, Our Place, Spicewell, The June Group, Hint Water, The Helm, Apolitical, The Muse and has recently begun investing in women-led Broadway productions including Like Water for Elephants and SUFFS. She is on the advisory boards of the Apolitical Foundation, Lebec Consulting and Just Capital. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She's The First and The OpEd Project. Susan is a Vital Voices global corporate ambassador and a member of the New York Women's Forum and Extraordinary Women on Boards. She resides in Brooklyn. Additional ResourcesWebsite: www.mcpstrategies.comInstagram: @susanmcp1LinkedIn: @SusanMcPhersonSupport the Show.-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

Clowning Around Podcast
Connecting with Susan McPherson

Clowning Around Podcast

Play Episode Listen Later May 14, 2024 42:01


How do we really connect with each other?  Why does this matter?  How can we get better at connecting to help us in life and business.  Join Em as she chats to the author of The Lost Art of Connecting Susan Mcpherson in a truly insightful and engaging conversations – plus you will learn some very cool stuff about Dolphins... they really do know how to connect! Follow Susan: Instagram: @susanmcp1 LinkedIn:  https://www.linkedin.com/in/susanmcpherson/ Twitter:  @susanmcp1 About Susan McPherson: Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR and CNN, and has been featured in USA Today, The New Yorker, New York magazine, and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine. She resides in Brooklyn. Her book: https://www.amazon.co.uk/Lost-Art-Connecting-Meaningful-Relationships/dp/1260469883

Sustainable Minds: Exploring ESG & Corporate Brand
The Gather, Ask, Do Method of Communication with Susan McPherson

Sustainable Minds: Exploring ESG & Corporate Brand

Play Episode Listen Later Apr 10, 2024 24:23


In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by Susan McPherson, the Founder and CEO of McPherson Strategies. Join them as they explore how to build meaningful relationships, the intersection of communication and social impact, and supporting women-led startups. Susan also discusses her experiences in the marketing, public relations, and sustainability communication sectors. Susan is the Founder and CEO of McPherson Strategies, a communications consultancy firm focused on the intersection of brands and social impact. McPherson Strategies is women-owned and led, and provides storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including The New Profit, Dell, Zoetis, Ford Motor Co., Nike, and The Women's Philanthropy Institute. Susan is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships and speaks regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy. She also received Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award.

Magical Moments with Jill Lindsey
Episode 1 with Susan McPherson

Magical Moments with Jill Lindsey

Play Episode Listen Later Jan 22, 2024 40:59


Season 4 is SHINING SO BRIGHT!!! Our first guest is Susan McPherson!  Susan is a serial connector, seasoned communicator, an author and a founder. She is the CEO of McPherson Strategies, a communications agency focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do - Method for Building Meaningful Relationships. Susan has over 30 years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including The Hello Sunshine Shine Away Summit, The Kennedy Center, and the Massachusetts Conference for Women to name a few. She contributes to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical and The Muse. And Susan serves on multiple advisory boards on behalf of women in technology and leadership. For those of us lucky enough to know Susan, she is a joyful inspiration in life  and a powerhouse....we are sooo happy to  share all of her magical moments with you!

Green Connections Radio -  Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil
Good Corporate Citizenship In A Crisis – Susan McPherson, McPherson Strategies

Green Connections Radio - Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil

Play Episode Listen Later Nov 15, 2023 39:33


“Companies are not just being more strategic about corporate social impact, but are taking on the role of activists themselves. Consumers and employees now expect companies to be vocal and to protect the rights of our people and our planet. CEOs are the voices of companies and can no longer remain neutral and silent as our world grapples with serious challenges.” Susan McPherson, McPherson Memo  Company leaders are in a quandary. They want their organizations to be seen as good corporate citizens but they don't know how to deal with the complicated, emotionally-charged and overlapping crises we are all facing today. The barbaric attack on innocent Israelis by Hamas on October 7th and the massive military response by Israel on Gaza alone – on top of the war in Ukraine and attacks on democracy from American influentials and climate change – are paralyzing many private sector leaders. What should they do?  Listen to Susan McPherson, CEO of McPherson Strategies and highly-regarded veteran communications leader, explain how leaders should/could manage this fraught time in this candid and powerful conversation with Electric Ladies Podcast host Joan Michelson. You'll hear: What a good corporate citizen really is. What “green hushing” is and where it's coming from – and how it's not anti-ESG. How to respond to complicated geopolitical crises How to be an authentic leader and who are some role models for that. Plus, insightful career advice, such as…. “it's doing an internal audit of yourself and learning what your superpowers are, and then being able to show up in the world, offering support to others. And I guarantee you, the support will come back. It may not be the next day, it may not be the next week, but over the arc of your career and connecting is hard….(and) Lead with kindness, lead with compassion, listen more than you speak.” Susan McPherson on Electric Ladies podcast   Read Joan's Forbes articles here. You'll also want to listen to: ·       Isabelle Grosmaitre, Goodness & Co. – on the tipping point business is at today and how good corporate leaders and boards can deal with it. ·       Heather Boushey, Member of the White House Council of Economic Advisors, on the economy and leadership ·       Natalie Jaresko, former finance minister of Ukraine, on the power of ESG in geopolitics, good business and climate change Michele Wucker, thought leaders and author of “You Are What You Risk: The New Art & Science to Navigating an Uncertain World.” ·       Sandrine Dixson-Decléve, Co-president of the Club of Rome (global leaders) and Ambassador to the Climate Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson   and @electricgalspod

VEST Her
The Lost Art of Connecting with Susan McPherson

VEST Her

Play Episode Listen Later Aug 21, 2023 44:52 Transcription Available


Ever wondered how meaningful relationships can a play a pivotal role in shaping our personal and professional life? We joined Susan McPherson, serial connector, founder of McPherson Strategies and author of The Lost Art of Connecting, in an intriguing conversation about the power of authentic connections. Susan shares her journey of becoming a connector and provides valuable insights on how to build these relationships in today's digital era. We further delved into the impact of businesses in addressing societal and environmental concerns. Susan highlighted how the advent of social media has changed the way companies interact with stakeholders and the potential corporations have in leading crucial initiatives. We also discussed the complexities of scaling a business, with Susan revealing her experiences as an "accidental entrepreneur" and imparting wisdom on overcoming these challenges.Finally, we touched upon maintaining a healthy balance in life. With Susan emphasizing the importance of reading and prioritizing health, she imparts a simple yet powerful challenge for us all - reach out to two people tomorrow. As you tune into this episode, you'll gain a fresh perspective on connections and acquire practical tools to foster them effectively. So, are you ready to transform your approach to building relationships?If you enjoyed the episode share it with a friend and don't forget to leave us a review. If you are ready to take your career to the next level, apply to join our community of professional women, all eager to help you get there and stay there. Check out our VEST Membership and apply today! www.VESTHer.co

The Awesome Human Podcast
The Lost Art of Connecting - with Susan McPherson

The Awesome Human Podcast

Play Episode Listen Later Jul 31, 2023 63:25


We've never had more ways to stay connected thanks to all of our technology, yet so many people are feeling isolated and lonely.-In today's inspiring conversation, Nataly speaks with Susan McPherson, the author of The Lost Art of Connecting, about how we can find meaningful ways to connect with each other (even amidst the busy of our lives).-What you'll learn:A powerful mindset shift that will help you create more meaningful connections - including at workSusan's unique Gather, Ask, Do frameworkHow to ask great questions that lead to meaningful conversations (hint: never talk about the weather!)-And much, much more!-About Susan:-Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. -She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. -She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. -Susan has 30+ years of experience in marketing, public relations, and sustainability communications and has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.-To learn more about Susan, please visit:https://www.susanmcp.com/-**REGISTER FOR AWESOME HUMAN PODCAST LIVE**Click the link below to register to attend our live taping of The Awesome Human Podcast on Zoom. -You'll be able to ask questions, connect with other Awesome Humans, and get a link to the video recording!-https://zoom.us/webinar/register/WN_k8wilMrgQYu9Qa_9k0dilw#/registration

BEYOND BARRIERS
Episode 258: The Art of Connecting With Susan McPherson, Founder & CEO of McPherson Strategies

BEYOND BARRIERS

Play Episode Listen Later Apr 5, 2023 34:42


Susan McPherson has an early memory that shaped her perspective on how to build relationships. Growing up, she would watch her parents sit at the breakfast table every morning, cutting out newspaper articles that they found interesting. Every day, they wrote notes to their friends and sent it in the mail along with the newspaper cuttings. It was their way of saying “I'm thinking of you” and nurturing relationships with friends and family. In this episode, Susan shares the keys to connecting with people and what you can do to nurture relationships. As a successful entrepreneur, she credits her people skills to building a thriving business. She encourages us to always look for ways to be helpful to others. Learn practical tips and proven principles in Susan's book, “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.” Visit https://www.gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Susan. Highlights: [03:14] Susan's journey and her most important lesson learned [05:28] Finding her career path [08:08] Fostering relationships [11:02] Susan's book, “The Lost Art oF Connecting” [15:18] Starting her business [18:07] Navigating tough times [21:02] Leading with your values [22:58] Addressing social initiatives [24:34] What keeps Susan grounded [26:23] Finding the right mentor [28:42] The future of work and technology [30:51] Lightning round questions Quotes: “Every person, no matter who they are, where they came from, the role they play in society, their religion, the color of their skin, is deserving of our attention, our compassion, our kindness, and our curiosity.” – Susan McPherson “For me, it's alway been leading with how we can be helpful to others.” – Susan McPherson “No matter how small our circle is, we still have a circle, so start with the people that you know.” – Susan McPherson Lightning Round Questions: What book has greatly influenced you? - Writing my own book (“The Lost Art oF Connecting”) What is your favorite inspiring quote or saying? - “How can I be helpful?” What is one word or moniker you would use to describe yourself? - Genuine What is one change you've implanted that made your life better? - Limiting my alcohol intake What power song would you want playing as you walk out onto a stage? - “Central Reservation” by Beth Orton About Susan McPherson: Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a B- corp certified communications consultancy focused on social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and serves on the advisory boards of The List, Apolitical Foundation, Just Capital and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She's The First and The OpEd Project. Susan is a Vital Voices global corporate ambassador and a member of the New York Women's Forum and Extraordinary Women on Boards. She resides in Brooklyn. Links: Website: https://www.mcpstrategies.com/ Book: https://www.thelostartofconnecting.com/ LinkedIn URL: https://www.linkedin.com/in/susanmcpherson/ Twitter: https://twitter.com/susanmcp1

Inclusion Begins with Me: Conversations That Matter
Susan McPherson on Making True Connections at Work

Inclusion Begins with Me: Conversations That Matter

Play Episode Listen Later Apr 3, 2023 32:59


Why are deep and lasting relationships important? How do we build them? What is the difference between networking and connecting?Susan McPherson is the founder and CEO of McPherson Strategies. She calls herself a serial connector and wrote the book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.In this episode, we spoke with her about:How to make lasting connectionsThe value of being a connectorWhy networking and connecting are differentAt Metlife, we are committed to diversity, equity and inclusion and we believe making a difference in the lives of our customers, community, and the world around us is #AllTogetherPossible. Learn more and join us at MetLife.com.Subscribe to our podcast.Rate and leave us a review.Produced by Hueman Group Media.

The Big Cruise Podcast
Ep135 – Happy 75th Anniversary Costa, PLUS Cruise News and Fact or Fiction

The Big Cruise Podcast

Play Episode Listen Later Apr 2, 2023 24:33


Episode 135In Episode 135, Chris and Baz discuss the latest cruise news from Costa, Carnival, NCL, Princess, Virgin Voyages, Cunard, Viking, Ponant, Seabourn & A-Rosa. They share some listener comments and reviews and Chris Challenges Baz in Fact or Fiction.Support the showListen, Like, Subscribe & Review on your favourite podcast directory.Share the podcast with someone you think will enjoy the showBuy Me A Coffee – This podcast is only possible thanks to our supporters, simply buying a coffee keeps us on air. It is just like shouting your mate a coffee, and we consider our listeners close mates. https://bit.ly/2T2FYGXSustainable Fashion – choose a TBCP design or design your own… all using organic cotton, green energy and zero plastic https://bit.ly/32G7RdhRun for a Reason – This year Chris will Run for a Reason, raising money for the Type 1 Diabetes Family Centre. The Family Centre is a unique WA based home away from home for people with type 1. The team work alongside people living with type 1 diabetes, to support them to live a full and rewarding life. Donations can be made here: https://lnkd.in/gjs7jXXjListener Ethan shares his artEthan is quite an expert on ocean liners and history of ocean liners. He spends hours drawing and designing ships and wants to be a ship designer in the future. Ethan likes to listen to your podcasts and youtube videos, he is a big fan of yours. I attached some of his drawing. Emilia  (Ethans Mum).Costa celebrates 75 yearsCruise newsCarnival celebrates sailing with 100 million guests Carnival Cruise Line has 100 million reasons to celebrate after announcing today it achieved a major milestone for the industry as the first cruise line to embark 100 million guests since its first sailing. Carnival President Christine Duffy visited Carnival Sunrise today as guests boarded the ship at PortMiami, where the cruise line was founded, to thank them for choosing fun since 1972 and making Carnival the world's most popular cruise line. The milestone was commemorated as Debbie and David Clifford, who are vacationing from Ohio and representing Carnival guests everywhere as the 100 millionth, boarded the ship with their family. They were recognised with fanfare from Duffy and the ship's team members, who are led by Captain Luca Cherchi. Other guests embarking on the cruise were able to take part in the festivities as well – and take special photos signifying how each is ‘One in 100 Million.'The company's new Carnival Celebration is already proving popular with guests in its first few months of sailing from Miami, and now the cruise line is preparing for another ship to debut in May. Carnival Venezia will expand Carnival's New York offerings from seasonal to year-round and bring to life a host of all-new “Carnival Fun Italian Style” experiences. Later this year, Carnival Jubilee, a third sister ship to Mardi Gras and Carnival Celebration, will join the fleet and sail from Galveston, Tex. In the spring of 2024, Carnival Firenze, sister ship to Carnival Venezia, will begin offering year-round cruises from Long Beach, California.Beetlejuice the Musical to premier at sea NCL announced “Beetlejuice” The Musical as the headline production aboard its newest ground-breaking ship, Norwegian Viva, along with the ship's full lineup of onboard entertainment offerings debuting August 2023. Marking the first time the Tony Award®-nominated musical will be performed at sea, the 90-minute Broadway adaptation of Tim Burton's iconic 1988 film narrates the story of the Deetz family as they attempt to remodel an uproariously haunted house. The musical's paranormal antics will be heightened by NCL's three-story multi-purpose Viva Theatre & Club and its immersive special effects and cutting-edge lighting and audio.The elaborate “Beetlejuice” production will charm and captivate guests as performers dance and sing along to show tune classics includeing “Day-O,” and “Jump in the Line (Shake, Senora),” while also revelling in the nostalgia from the pop culture classic film. Michelle D'Amico, who was a cast member of the Broadway production of “Beetlejuice” will join Norwegian Viva playing the role as “Lydia” for the first-at-sea rendition.Norwegian Cruise Line is known for its unwavering commitment to bringing world-class productions to the high seas, having previously debuted shows including “Six,” “Jersey Boys,” “Footloose” and more across its 18-ship fleet. This announcement also comes on the heels of the wildly popular debut of “Summer: The Donna Summer Musical,” aboard Norwegian Prima, which featured a show-stopping performance from “American Idol” season two finalist, Kimberley Locke, during its 2022 inaugural season.Princess Cruises Announces Lavazza as Official Coffee PartnerPrincess Cruises, the world's most iconic cruise brand, today announced that world-renowned coffee brand, Lavazza, is now the line's Official Coffee Partner. For more than 120 years, Lavazza has expressed the essence of real Italian coffee, with a passion for superior quality.Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to enjoy the brand's array of hot coffee options and convenient Ready-to-Drink cans. The relationship will extend beyond offering Lavazza products and services on board to include unique coffee-inspired dinners and recipes collectively designed by Lavazza experts and Princess executive chefs, educational sessions, tastings, food pairings and samplings. The two brands will also collaborate on upcoming marketing campaigns, promotions and exclusive events.Carnival Firenze opens for saleCarnival Cruise Line today opened reservations for the inaugural season of its next new ship to showcase Carnival Fun Italian Style experiences, Carnival Firenze™, which will begin sailing year-round from Long Beach, Calif. starting in May 2024 through April 2025. View the sailings now open for sale on Carnival.com.The newly available sailings give guests 15 different itinerary options of three to seven-day cruises. Carnival Firenze's sailings will feature visits to popular Baja Mexico and Mexican Riviera destinations. Some of the sailings now open for sale from Long Beach, Calif. include:5-Day Mexican Riviera Inaugural Cruise departs May 2, 2024, and visits Cabo San Lucas and Ensenada, Mexico6-Day Mexican Riviera Cruise, offering several departure options, visits Ensenada and two days in Cabo San Lucas, Mexico7-Day Mexican Riviera Cruise, offering several departure options, visits Puerto Vallarta, Mazatlán and Cabo San Lucas, Mexico.Carnival Firenze will be the second ship to showcase all-new Carnival Fun Italian Style experiences, which will debut with the May 2023 arrival of Carnival Venezia. Carnival Fun Italian Style incorporates Carnival's signature fun, friendly crew and many familiar venues, plus several new, creative concepts – including Italian-themed restaurants, bars and entertainment – and beautiful, unique architectural designs.Virgin Voyages Announces Limitless Voyage ProgrammingSetting sail on April 14, Virgin Voyages' special-edition Limitless Voyage is a one-of-a-kind experience created by the brand's Chief Entertainment and Lifestyle Officer, global icon and inspiring entrepreneur Jennifer Lopez. Taking to the high seas April 14-19 and set to the beautiful backdrop of the dream Caribbean seas, the unique programming – designed by women for women – includes a mix of engaging speaker events, networking opportunities, shore excursions, panels and on-board happenings spanning across wellness, lifestyle, dining and entertainment. Today, Virgin Voyages is announcing the incredible line-up of talent, including more than a dozen powerhouse speakers. Starting today, women now have the opportunity to book an exclusive package for this sailing with access to extraordinary, one-time-only events.At the forefront of the Limitless Voyage programming are the special guest speakers, each trailblazers in their own right. They have all been hand-selected to share their experiences, motivations and unique insights aligned with seven core themes (coined the seven Cs) including Clarity, Character, Confidence, Courage, Care, Community and Connection. The speaker line-up will touch on all themes, introducing new conversations and topics everyday and offered alongside Virgin Voyages' award-winning sailing experience.The impressive line-up of speakers includes:Andrea Sullivan, Chief Marketing Officer at VaynerX – As CMO of VaynerX, Andrea is responsible for the organization's brand and building its vibrant community of business leaders and culture icons. Creator of Marketing for the Now, she's personally responsible for the popular series featuring prolific speakers and drawing a global audience of 100,000 per month.Beatriz Acevedo, CEO + Co-Founder SUMA Wealth – A leading inspirational voice and Latina entrepreneur, Beatriz is dedicated to creating opportunities for the voices of diverse youth, with efforts to authentically influence and positively depict Latinos in society.Carrie Byalick, President of Spartina Industries – From one of the entertainment industry's most sought-after media and publicity strategists, to creator of her own talent management firm, Carrie now works with Late Show legend, Stephen Colbert, as president of his production company, Spartina Industries.Catherine Balsam-Schwaber, Founder & CEO at Kindra – Catherine is a life-long advocate for women's health and launched Kindra to break down the stigma around menopause. Empowering women through midlife, Kindra is an innovative self-care company for women in menopause that uses science-backed formulas, education, and community-building initiatives.Lissette “Chiky BomBom” Eduardo, Co-Host, hoyDía – After conquering the hearts of the U.S. Hispanic audiences with her participation on Telemundo's first season of Top Chef VIP, and known for her famous TikTok videos in which she shares inspiring messages, the renowned Dominican influencer joined the network's morning show Hoy Día as co-host.CJ Frogozo, Communications & Marketing Executive / Fitness Instructor – CJ is focused on transformational policy change and communications strategies — disrupting norms to fight for social and economic justice, women's and gender issues, and consumer product transparency.Jill Lindsey, CEO of JILL LINDSEY – Entrepreneur and podcast host, Jill believes in positive business growth through partnering with small business owners — all while mentoring many of her vendors.Jill Stoneberg, Senior Director of Social Impact and Sustainability at Virgin Voyages – Dedicated to bringing to life Virgin Voyages' mission to “Create An Epic Sea Change For All,” Jill oversees brand initiatives to bring positive change to our Sailors, ocean, communities, Crew, and partners, with a focus on decarbonization and community relations.Katie Rosen Kitchens, Co-Founder, FabFitFun – Co-leading the evolution of this female-focused media brand since 2013 – from writing about lifestyle products to getting them into people's hands – Katie curates fresh and exciting brands for FabFitFun's members and oversees all brand partnerships and product development.Natalie Kuhn, Co-CEO, The Class – As the first employee of The Class, Natalie helped grow the business and its method from its inception in 2013 to what it is today: a global digital wellness company whose mindful movement practices are experienced in-person, in NY & LA, and digitally in 71 countries across the globe.Nathalie Walton, CEO of Expectful – As a new mother, Nathalie experienced the failure of the US healthcare system to nurture the mental and emotional wellbeing of pregnant and new mothers — so she joined Expectful to help solve this problem.Rei Chou, Founder, Rei of Light, The Feast – Rei is a healer, advisor, confidante and coach to the world's most visionary creatives and leaders.Stacy London, CEO, State of Menopause – Host of TLC's hit show “What Not to Wear,” Stacy is now an outspoken entrepreneur about women's health and longevity.Susan McPherson, Founder and CEO, McPherson Strategies – A purpose-driven leader, keynote speaker, and author, Susan focuses on ESG and corporate social impact communications.Sylvia Benito, Chief Investment Officer, ASK Family Office – A rare blend of spirit-dweller and financier, Sylvia is an indigenously trained shaman and Chief Investment Officer for a billion-dollar portfolio.Sailors will also be treated to enhanced entertainment experiences featuring female talent and Latina artists. Bella Dose, a bilingual group Rolling Stone recently named among the top 10 Latin acts to make it big in 2023, will perform along with VTech, a DJ known for her Vegas residencies and sharing the decks with the likes of David Guetta, Avicii, Zedd and Diplo. Keeping the voyage light and playful with their comedy acts are Gina Brillon, who's appeared on Jimmy Kimmel Live, America's Got Talent and Chelsea Lately, along with Aida Rodriguez, a Latina comedian, writer and actress who's recent comedy special “Fighting Words” is streaming on HBO Max.While everyone on-board will have the opportunity to experience a taste of the amazing programming like social happy hours or the JLo Booty Burn class, Virgin Voyages is taking it a step further by creating a “Limitless Package,” now available for purchase. Women who book this through Sailor Services (Customer service) will have access to fireside chats, hosted dining experiences, JLo Beauty gifts, private yoga sessions, a sound-bath meditation, thermal suite passes, networking opportunities and some surprises and delights along the journey. They can also select from a handful of specially guided shore excursions in Puerto Plata including surf lessons, a tour of a local women's co-op or jumping off the iconic Damajagua waterfalls.100 years of Cunard captured in time Cunard celebrates a century's worth of luxury, magic, history and memories by launching its new Sea Views Exhibition, carefully curated by British photographer and filmmaker Mary McCartney.The exhibition celebrates two momentous milestones in Cunard's history – the first being that over 100 years ago, Cunard introduced onboard photography to capture the signature moments of their voyages and the second being the centenary of the first ever round the world voyage on Cunard's ship, Laconia. Laconia's 130-day voyage departed on November 21,1922 and arrived back in New York on March 30, 1923 after calling at 22 ports.Boasting images from Cunard's photography archive together with an incredible number of photos submitted by past and present guests of its iconic cruise liners, the Sea Views Exhibition is a culmination of the century's rich history.The centennial Sea Views digital exhibition is available to view on www.Cunard.com/seaviews.Hundreds of Cunard passengers from all over the world, including America, Australia, Canada, Germany and the UK, submitted over a thousand of their personal highlights aboard Cunard ships. The images depict a series of fascinating moments from families immigrating to new continents, milestone anniversaries to unexpected guest encounters, telling magical stories from the 1920s to present day.Other images Mary McCartney selected to be part of this unique photography exhibition include:Troops walking onboard in Sydney, Cunard's Queen Mary (1940). The Queen Mary was deployed during the Second World War to carry troops to EuropeNelson Mandela sailing on the Queen Elizabeth 2's 1998 passage between Durban and Cape Town. In the ship's visitor book, he wrote “Travelling on QE2 was an unforgettable honour and a pleasure”Elizabeth Taylor, who regularly travelled with Cunard and her producer husband Mike ToddHarry Lillis Crosby, known to the world as Bing, was a regular on board the Queen Mary. He was often found in the dark room on board the ship chatting to photographers.The first ever Blue Note Jazz themed Transatlantic Crossing, with President of Blue Note Records Don Was, on Cunard's Queen Mary 2 (2015) (image is not of Don Was). The image was submitted by former guest Nick PrideSir Winston Churchill operating the controls with cigar in hand, with Commodore J.G.P. Bisset on Cunard's Queen Elizabeth (1940s)Prominent Passengers Phyllis Calvert and husband Peter Murray-Hill, actors, with their daughter, Auriol, facing press photographers on the Queen Mary's boat deckViking announces new Paris & D-Day 80th Anniversary voyageViking today announced its new Paris & D-Day 80th Anniversary voyage for the 2024 European river season. With departure dates running from March through November 2024, the special 12-day voyage from London to Paris will commemorate Operation Overlord and the historic battles of Normandy, which took place nearly 80 years ago and served as the catalyst to the liberation of Western Europe from German occupation.   Guests booked on Viking's new Paris & D-Day 80th Anniversary voyage begin their journey in London to visit historic World War II sites—including the Churchill War Rooms, where the D-Day landings were prepared in England, and Bletchley Park, the home of the World War II codebreakers. Guests may also learn about Britain's Special Forces and its allies during a visit to the Imperial War Museum London and experience Gunwharf Quays, the D-Day Museum and Southwick House—where Gen. Dwight D. Eisenhower planned Operation Overlord.After four days in England, guests continue on to Paris to embark on an award-winning Viking Longship. Sailing roundtrip from Paris, guests may explore Giverny and visit the beautiful gardens and charming farmhouse where Claude Monet lived and worked, trace the footsteps of Joan of Arc in Rouen, visit the Pegasus Memorial Museum and walk the hallowed ground at Normandy's Commonwealth Cemetery and World War II beaches.Hosting 168 guests in 84 staterooms, Viking Longships on the Seine River are built specifically to navigate into the heart of Paris, with an exclusive docking location at Port de Grenelle, just a short walk from the Eiffel Tower. The ships feature an Aquavit Terrace and a wide variety of stateroom choices, as well as Viking's signature Scandinavian design aesthetic. The vessels also have a hybrid propulsion system with batteries and are also equipped for shore power to reduce reliance on fuel while in port. Onboard solar panels further contribute to the ships' energy efficiency.Ponant's 2024-2025 Antarctic expeditionsPonant has released its 2024-2025 sailing itinerary program for the mythical White Continent of Antarctica.With the first departure in the season scheduled for 19 October, the austral summer will see 26 sailings across three ships, Le Lyrial, L'Austral and Le Boréal in the company's fleet crossing the remote territories which offer the entire reproduction cycle of the penguins which populate in the White Continent.Backed by over 30 years of experience in the region and with the captains, expedition leaders and naturalist guides sharing their knowledge of the region, guests have the opportunity to see Adélie chinstrap and gentoo orcas, seals, elephant seals, albatrosses and southern fulmars all within the vast untamed land of ice and icebergs.Seabourn Announces Sale of Seabourn Odyssey to MOL GroupSeabourn, announced the sale of Seabourn Odyssey to Mitsui O.S.K. Lines, Ltd. (MOL). Following the sale, Seabourn will continue to operate all published voyages through August 22, 2024, under a charter arrangement. Seabourn Odyssey will be delivered to MOL after the charter agreement.With the addition of Seabourn Pursuit this summer, Seabourn will have one of the most modern fleets in the ultra-luxury segment with an average age of just seven years.”Seabourn's fleet expansion into the ultra-luxury expedition market allows for a more diverse offering of deployment opportunities, which will lead to new and exciting itineraries across all seven continents with a higher guest capacity compared to 2019 even after Seabourn Odyssey's departure.Seabourn Odyssey carried guests across the world for the last 14 years.How Pool is thatA-Rosa River Cruises will make a big splash by becoming the first river cruise line to offer swimming lessons onboard one of its ships. Working in partnership with the Wasserlust Swimming School, swimming lessons will take place on A-ROSA SENA, the lines flagship, family friendly vessel which launched last year.Beginner and intermediate courses will be available for children aged between four and a half and seven years of age on two key summer holiday departures – 5 and 12 August. The course will include six lessons all taught by a qualified swimming instructor, with a maximum of six participants per lesson of 45 minutes.Beginner lessons are aimed at all children who are completely new to swimming and aim to build water confidence and early skills and techniques. The intermediate course is for children who are already confident in the water and is designed to improve technique and endurance. After completing the course all children will receive a certificate. Each six lesson course will cost €100 per child.A-ROSA SENA's pool is located on the ship's expansive sundeck, next to the separate children's splash pool, another first on a river cruise.A-ROSA SENA is the perfect choice for a family holiday. Built from the outset with families and multigenerational groups in mind, she is the first European river cruise ship to feature a dedicated kids club room called ‘Treasure Island'. This pirate themed space boasts a slide, climbing and cave areas, craft and painting corners and a relaxation area with large cushions designed to look like stones.The kids club and 12 spacious family cabins are located in the ‘family area' of the ship on deck 1. These 28m2 cabins sleep up to five and have been creatively designed to feature a large double bed, bunk beds with port holes and curtains for little ones and a sofa bed. There is also a play area, a bathroom with shower and two sinks, a separate toilet and a toy box in every cabin filled with age-appropriate toys for the little guests.Aiming to make mealtimes as stress free as possible, a special children's buffet is available for younger guests and older children can put together their own favourite dishes at the gourmet buffet if they prefer. There is also a separate family area in the A-ROSA MARKET restaurant where families can eat together should they wish.And more...Join the show:If you have a cruise tip, burning question or want to record a cruise review get in touch with us via the website https://thebigcruisepodcast.com/join-the-show/ Guests: Chris Frame: https://bit.ly/3a4aBCg   Chris's Youtube: https://www.youtube.com/c/ChrisFrameOfficialListen & Subscribe: Amazon Podcasts: https://amzn.to/3w40cDcApple Podcasts: https://apple.co/2XvD7tF Audible: https://adbl.co/3nDvuNgCastbox: https://bit.ly/2xkGBEI Google Podcasts: https://bit.ly/2RuY04u  I heart Radio:  https://ihr.fm/3mVIEUASpotify: https://spoti.fi/3caCwl8 Stitcher: https://bit.ly/2JWE8Tz Pocket casts: https://bit.ly/2JY4J2M Tune in: https://bit.ly/2V0Jrrs Podcast Addict: https://bit.ly/2BF6LnE Hosted on Acast. See acast.com/privacy for more information.

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Stories of Selling Human
How Do We Really Build Human Connection?, Susan McPherson - CEO, author

Stories of Selling Human

Play Episode Listen Later Mar 22, 2023 42:45


Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.I met Susan through the Outlier Project where she was such an engaging speaker. I was intrigued because she literally wrote a book on the art of creating strong connections with others. In this episode, we discuss what her parents did so well to build lasting bonds with people, a framework to think about on building your own connections, and subtle things you can do to get people engage with you. All the while mixing in stories from Susan's career as a communications consultant, and author, and a CEO. This is one you'll be going back and recording for notes.Key Moments:05:13 - The importance of active listening and showing people that you truly are listening.07:58 - The art of human connection22:35 - Eleven questions to break the ice. The "Gather, Ask, Do" MethodologyConnect with SusanLinkedINSusans WebsiteConnect with Us!LinkedIN: Website:

Voice Is
CONNECTION with Susan McPherson: On building relationships and community, making people feel seen and heard, and enacting corporate change

Voice Is

Play Episode Listen Later Mar 22, 2023 58:09


Julie and Casey sit down with author, corporate social responsibility expert, and founder of McPherson Strategies Susan McPherson to talk all things connecting. Along the way we touch on the very universal human need to be seen and heard, how relationships can be a vehicle for social impact, and what it means to build community as single women looking to take care of our long term futures.   Thank you to our Season 4 sponsor, Armoire! If you're ready to try a new look, Armoire's high-end clothing rental service (full of amazing women-owned brands) will hook you up! For 50% off your first month's rental + a free item, go to http://armoire.style/voiceis and use VOICEIS in the referral box!   TOP TAKEAWAYS: Relationship building is a lifetime process, and builds on itself. Changing environments doesn't mean we leave old relationships behind. Keep nurturing those long standing friendships as much as you grow and nurture new connections. Susan mentions the concept of hosting in her book “The Lost Art of Connecting”. What this means is, you don't need to be the person in charge of a space in order to host other people in it. Hosting can be a secret super power that allows you to get your grounding in a new situation, as well as a vehicle for making connections from a place of generosity. To quote Susan: “Bringing people together, you're making that magic happen and you are helping people feel seen, heard, and listened to. And I fervently believe that the greatest gift we can give one another is exactly that.” If we can understand the peoples greatest wish is to be seen and heard, and incorporate that into how we interact with them, we build much more fruitful and satisfying connections. It's extremely disarming without being manipulative.   We often think people like us because of what we say, but it turns out talking less and asking questions makes us more likeable. Use that curiosity: understanding other people's perspective grows our empathy and helps us understand both the world and ourselves a little better.   LESSON: You can't “hack” body language.   Connect with Susan:  Twitter and Instagram: @Susanmcp1 Company: www.mcsptrategies.com Book: TheLostArtofConnecting.com LinkedIn:  https://www.linkedin.com/in/susanmcpherson/ Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a B-corp certified communications consultancy focused on social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award and Worth Media's Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and serves on the advisory boards of The List, Apolitical Foundation, Just Capital and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She's The First and The OpEd Project. Susan is a Vital Voices global corporate ambassador and a member of the New York Women's Forum and Extraordinary Women on Boards. She resides in Brooklyn.

Next Steps Forward
Building Meaningful Relationships w/ Susan McPherson

Next Steps Forward

Play Episode Listen Later Sep 27, 2022 60:00


Susan McPherson is a serial connector, angel investor, corporate responsibility expert and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. The author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships,” Susan joins Chris Meek in this edition of Next Steps Forward to share her secrets for building meaningful business relationships that stand the test of time. Susan believes that it is vitally important for organizations, whether a company or nonprofit, to help their employees connect and create because, as she will explain and as leading data suggests, a connected workforce is going to be more productive and a happier workforce is going to lead to more long term employees. As the founder of her thriving company, McPherson Strategies, nine years ago at the age of 48, she believes that her experience provides an important message for other women who might feel that they are past their longevity or their prime. Her message is one that all women should heed: women can still successfully start new ventures and grow businesses at any age. To learn about the vital importance of impact and not only why, but how, it should be rooted in everything that organizations do, listen to Susan's methodology to do just that and enrich our lives.

Next Steps Forward
Building Meaningful Relationships w/ Susan McPherson

Next Steps Forward

Play Episode Listen Later Sep 27, 2022 60:00


Susan McPherson is a serial connector, angel investor, corporate responsibility expert and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. The author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships,” Susan joins Chris Meek in this edition of Next Steps Forward to share her secrets for building meaningful business relationships that stand the test of time. Susan believes that it is vitally important for organizations, whether a company or nonprofit, to help their employees connect and create because, as she will explain and as leading data suggests, a connected workforce is going to be more productive and a happier workforce is going to lead to more long term employees. As the founder of her thriving company, McPherson Strategies, nine years ago at the age of 48, she believes that her experience provides an important message for other women who might feel that they are past their longevity or their prime. Her message is one that all women should heed: women can still successfully start new ventures and grow businesses at any age. To learn about the vital importance of impact and not only why, but how, it should be rooted in everything that organizations do, listen to Susan's methodology to do just that and enrich our lives.

Get Sh!t Done
#65 How Mastering the Art of Connecting Scaled a Multi-Million Dollar Services Business (Susan McPherson, McPherson Strategies)

Get Sh!t Done

Play Episode Listen Later Sep 20, 2022 51:10


Susan McPherson, is the founder and CEO of McPherson Strategies, a boutique communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility. Here's what you're going to learn from Susan McPherson: How successful founders get things done and make it all happen How to use connections and networking to grow your business How to get the support you need for going to the next level How to tap into meaningful relationships to scale impact Join the tribe: https://www.shegetsshitdone.com/join

Positive Impact Philanthropy Podcast
Episode 58: An Interview with Susan McPherson, Founder and CEO of McPherson Strategies

Positive Impact Philanthropy Podcast

Play Episode Listen Later Aug 24, 2022 16:49


Join Lori and her guest, Susan McPherson, as they talk about making an impact through effective communication. Susan is the founder and CEO of McPherson Strategies, a consultancy that helps corporations with communicating the good that they're doing. How can companies promote their philanthropy to their employees as well as external audiences? Stay tuned!   Here are the things to expect in this episode: Learning from a young age that it's important to give back. Volunteering is a great way to connect with people and learn new things. Every single one of us can be a philanthropist! How can for-profit businesses incorporate philanthropy in their work? And much more!   About Susan McPherson: Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.   Connect with Susan! Website: https://www.mcpstrategies.com/ The Lost Art of Connecting: https://www.thelostartofconnecting.com/ Twitter: https://twitter.com/susanmcp1 Instagram: https://www.instagram.com/susanmcp1/ LinkedIn: https://www.linkedin.com/in/susanmcpherson/   Organizations mentioned: 18th News: https://19thnews.org/ UNCHR: https://www.unhcr.org/en-us/united-states-of-america.html Women's Philanthropy Institutehttps://philanthropy.iupui.edu/institutes/womens-philanthropy-institute/index.html   Connect with Lori Kranczer! Website: https://www.linkphilanthropic.com/ LinkedIn: https://www.linkedin.com/in/lorikranczer/  

Startup of the Year Podcast
#0094 - Author Susan McPherson Talks About The Lost Art of Connecting

Startup of the Year Podcast

Play Episode Listen Later Jul 25, 2022 27:18


On this episode of the Startup of the Year Podcast, we hear from Susan McPherson, who is a serial connector, angel investor, and corporate responsibility expert.    Susan is also the founder and CEO of McPherson Strategies, and the author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.” Find more about the book at: https://www.thelostartofconnecting.com/   Lastly, Susan invests in and advises women-led technology start-ups and she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits.   We are again continuing our segment where we highlight a startup from our community and during this episode, that company is MyndVR, which fights isolation and improves the lives of older adults using virtual reality. MyndVR provides Virtual Reality subscription bundles to senior living communities, veterans homes, other healthcare providers, and directly to older adults aging in their own homes. Visit https://www.myndvr.com/ to learn more!    Lastly, we invite you all to join our community today to access the support, expert advice, and resources you need to elevate your startup by going to: www.est.us/join     Thank you for listening, and as always, please check out the Established website and subscribe to the newsletter at www.est.us   Checkout Startup of the Year at www.startupofyear.com   Subscribe to the Startup of the Year Daily Deal Flow: www.startupofyear.com/daily-dealflow   Subscribe to the Startup of the Year podcast: www.podcast.startupofyear.com   Subscribe to the Established YouTube Channel: soty.link/ESTYouTube   *** Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.     Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.    The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.   Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year.  Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals.  Connect with us on Twitter - @EstablishedUs and Facebook - facebook.com/established.us

Partnering Leadership
How to Build Deeper and More Meaningful Business Relationships Through the Gather, Ask, Do Method with Susan McPherson | Partnering Leadership Global Thought Leader

Partnering Leadership

Play Episode Listen Later Jul 21, 2022 30:51 Transcription Available


In this episode of Partnering Leadership, Mahan Tavakoli speaks with Susan McPherson, Founder, and CEO of McPherson Strategies, Serial Connector, Communications Expert, and Author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. Susan McPherson shares the power of building authentic relationships and fostering meaningful connections. Susan also talks about the three phases of proactively connecting with people and how to go beyond our bubbles.   Finally, Susan shares what leaders must do to promote greater connection within their teams and organizations.Some highlights:-Susan McPherson on working for the late Senator Kennedy-Why it is essential to build a solid reciprocal relationship-Susan McPherson on factors that have contributed to a loss of human connection -The difference between networking and truly connecting -The importance of connecting with people outside of your bubble-Susan McPherson on why we need to reconnect with people in our network -The impact of the pandemic on connections within organizations-Susan McPherson's on the importance of leadership authenticity Mentioned:Michael Roderick (Listen to Michael Roderick's episode on Partnering Leadership here)Rob Cross (Listen to Rob Cross' episode on Partnering Leadership here)Connect with Susan McPherson:McPherson Strategies WebsiteThe Lost Art of Connecting Book WebsiteThe Lost Art of Connecting on AmazonSusan McPherson on TwitterSusan McPherson on LinkedInConnect with Mahan Tavakoli:https://mahantavakoli.com/https://www.linkedin.com/in/mahan/ More information and resources are available at the Partnering Leadership Podcast website: https://www.partneringleadership.com/

Together Digital Power Lounge
The Lost Art of Connecting | Susan McPherson, Founder & CEO of McPherson Strategies | Power Lounge S1E15

Together Digital Power Lounge

Play Episode Play 30 sec Highlight Listen Later Jun 15, 2022 44:39


How we can build connections with confidence as we move beyond this devastating pandemic. THIS WEEK'S TOPIC: COVID turned our worlds upside down but it also made us take a deeper look at how we spend time connecting and the qualities of those connections. So, if you are looking to get out into the world and connect more meaningfully again come and listen to an author who wrote the book on it! Meet Susan McPherson, Founder, and CEO of McPherson Strategies and author of The Lost Art of Connecting. Sit back, listen, and be ready to ask some questions. You'll also learn: Why connections matter The difference between connecting and networking Why we should always lead with how we can be helpful THIS WEEK'S GUEST: Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises. She is the author of The Lost Art of Connecting.Support the show

WorkWell
Reconnecting to change your world

WorkWell

Play Episode Listen Later Mar 9, 2022 25:56


Relationships are vital to our health and well-being. However, with the rise of technology and social distancing in a worldwide pandemic, our human-to-human connections have suffered, especially in the workplace. On this episode, Deloitte Chief Well-being Officer Jen Fisher talks with Susan McPherson, serial connector, seasoned communicator, founder and CEO of McPherson Strategies, and author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships”, about how to rekindle the connections and build new, meaningful relationships in the remote and hybrid environment.

WorkWell
60. Susan McPherson on reconnecting to change your world

WorkWell

Play Episode Listen Later Mar 9, 2022 25:56


Relationships are vital to our health and well-being. However, with the rise of technology and social distancing in a worldwide pandemic, our human-to-human connections have suffered, especially in the workplace. On this episode, Jen Fisher talks with Susan McPherson, serial connector, seasoned communicator, founder and CEO of McPherson Strategies, and author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, about how to rekindle connections and build new, meaningful relationships in the remote and hybrid environment.

The Empathy Edge
Susan McPherson: The Lost Art of Connecting

The Empathy Edge

Play Episode Listen Later Dec 14, 2021 29:21


If we've learned anything over the last few years of dealing with a global pandemic, it's our insatiable human need for connection. I'm not talking about likes on a post, or how many business cards you get to hand out at an event. I'm talking about genuine connection - connections that fuel you, inspire you, make you laugh, and spark ideas. Today, my guest Susan McPherson shares her lifelong commitment to connection in her new book The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. We talk about how her parent's pre-social media methods of connecting influenced her connecting philosophy, how her Gather, Ask, Do method works for building generous and meaningful connection, how we can best revitalize our relationships in a post-pandemic world, and the role technology can play now and going forward. Key Takeaways:Having an ongoing curiosity about people is the heart of empathy and the key to connecting. It isn't about helping 50,000 people. It is about 2-3 actions per week and building them in as a habit. You will receive goodness back and people will remember your connections with them when you're being helpful. Set realistic goals and expectations for yourself and your connecting. We are all experiencing this global pandemic together, and now is the time to reach out when we are all in this strange situation together.  "We have all these technology tools, so ask the recipient, whether it's a colleague, or a friend, or a donor, or a funder, how they want to be in contact with you. To me, it's a very personal question. We all have our likes and dislikes." —  Susan McPherson About Susan McPherson:Susan McPherson + Founder and CEOSusan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, She's The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn. Connect with Susan McPherson:Book: The Lost Art of ConnectingTwitter: https://twitter.com/susanmcp1LinkedIn: https://www.linkedin.com/in/susanmcpherson/Facebook:https://m.facebook.com/susanmcpherson1Instagram: https://www.instagram.com/susanmcp1/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

The Empathy Edge
Susan McPherson: The Lost Art of Connecting

The Empathy Edge

Play Episode Listen Later Dec 14, 2021 29:21


If we've learned anything over the last few years of dealing with a global pandemic, it's our insatiable human need for connection. I'm not talking about likes on a post, or how many business cards you get to hand out at an event. I'm talking about genuine connection - connections that fuel you, inspire you, make you laugh, and spark ideas. Today, my guest Susan McPherson shares her lifelong commitment to connection in her new book The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. We talk about how her parent's pre-social media methods of connecting influenced her connecting philosophy, how her Gather, Ask, Do method works for building generous and meaningful connection, how we can best revitalize our relationships in a post-pandemic world, and the role technology can play now and going forward. Key Takeaways:Having an ongoing curiosity about people is the heart of empathy and the key to connecting. It isn't about helping 50,000 people. It is about 2-3 actions per week and building them in as a habit. You will receive goodness back and people will remember your connections with them when you're being helpful. Set realistic goals and expectations for yourself and your connecting. We are all experiencing this global pandemic together, and now is the time to reach out when we are all in this strange situation together.  "We have all these technology tools, so ask the recipient, whether it's a colleague, or a friend, or a donor, or a funder, how they want to be in contact with you. To me, it's a very personal question. We all have our likes and dislikes." —  Susan McPherson About Susan McPherson:Susan McPherson + Founder and CEOSusan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, She's The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn. Connect with Susan McPherson:Book: The Lost Art of ConnectingTwitter: https://twitter.com/susanmcp1LinkedIn: https://www.linkedin.com/in/susanmcpherson/Facebook:https://m.facebook.com/susanmcpherson1Instagram: https://www.instagram.com/susanmcp1/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Takin' Care of Lady Business
Ep 11: Find Your Tribe: Connecting in the Age of Isolation

Takin' Care of Lady Business

Play Episode Listen Later Dec 1, 2021 28:42


Susan McPherson Takin' Care of Lady Business with Jennifer Justice Episode 011: Find Your Tribe: Connecting in the Age of Isolation Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.   Listen to this information-packed Takin' Care of Lady Business episode about how Susan is making a more equitable world through investing.   Here is what to expect on this week's show: How Susan got her start in finance, and how she came to found McPherson Strategies The circumstances that inspired Susan to write The Lost Art of Connecting, and what readers can learn from it What a “five minute ask” is, and how you can use it to get what you want How Susan honors the memory of her mother by being an angel investor for female-founded businesses Susan's strategies for writing a book   Connect with Susan: WEBSITE: http://www.mcpstrategies.com/ TWITTER: https://twitter.com/susanmcp1 FACEBOOK: https://www.facebook.com/susanmcpherson1 INSTAGRAM: https://www.instagram.com/susanmcp1 LINKEDIN: https://www.linkedin.com/in/susanmcpherson/   Learn more about your ad choices. Visit megaphone.fm/adchoices

The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Ep 176 – The Lost Art of Connecting with Susan McPherson

The ABMP Podcast | Speaking With the Massage & Bodywork Profession

Play Episode Listen Later Nov 30, 2021 22:49


How can we reverse the growing trends of disconnection to forge meaningful connections in business and life? In this episode of The ABMP Podcast, Kristin and Darren are joined by Susan McPherson, author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. Susan discusses the difference between connecting and networking, going from FOMO to JOMO, the importance of being a good listener, and how technology plays a role in deeper connections. Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan is part of the year's 50 over 50: Impact list curated by Forbes magazine. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD, and Techonomy. She has appeared on NPR, CNN, USA Today, the New Yorker, New York magazine, and the LA Times, and contributed to the Harvard Business Review, Fast Company, and Forbes.   Sponsors:     Anatomy Trains: www.anatomytrains.com      Elements Massage: www.elementsmassage.com     Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com                         Facebook: facebook.com/AnatomyTrains                        Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA                     Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives—including yours! The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It's no surprise Elements Massage therapist and client satisfaction leads the industry. That's because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. Elements Massage studios expects the best. So should you. If this sounds like a fit, reach out. Studios are hiring! Visit ElementsMassage.com/ABMP for more information.   Website: elementsmassage.com/ABMP   Facebook: www.facebook.com/elementsmassage   Instagram: www.instagram.com/elementsmassage   Youtube: https://www.youtube.com/channel/UCXLHkAYMgmA6_MJ8DSEZm-A   Disclaimer: Each Elements Massage® studio is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. Elements Therapeutic Massage, LLC (ETM) is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners' studios are their employees, not those of ETM. Benefits vary by independently owned and operated Elements Massage® studios. Elements Massage® and Elements Massage + design are registered trademarks owned by ETM

The Weekly Walk
Building Meaningful Connections with Susan McPherson

The Weekly Walk

Play Episode Listen Later Nov 16, 2021


Join Joyce & Susan McPherson, Serial Connector, Angel Investor, Author and Corporate Social Impact Expert, for a casual conversation you can walk to. Susan and Joyce discuss the importance of building meaningful connections and easy tips for how to get there, two types of connecting, and the power of 3—the art of connecting without feeling overwhelmed.About SusanSusan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. And Susan is the recipient of Forbes magazine's 50 over 50—Impact 2021 award. Connect with SusanWebsite: http://www.mcpstrategies.comFacebook: https://www.facebook.com/susanmcpherson1Instagram: https://www.instagram.com/susanmcp1/Twitter: https://twitter.com/susanmcp1Book: The Lost Art of Connecting

The Will To Change: Uncovering True Stories of Diversity & Inclusion
E190: How Can I Be Helpful: The Lost Art of Connection with Susan McPherson

The Will To Change: Uncovering True Stories of Diversity & Inclusion

Play Episode Listen Later Nov 12, 2021 48:48


This episode features a conversation with Susan McPherson, Founder and CEO of McPherson Strategies, and author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan shares tips for how we can revitalize our professional relationships and networks post-pandemic, and reveals the Gather, Ask, Do Method for building meaningful business and personal connections. Discover why asking "how can I help?" is the optimum way to build your network- even virtually.   

On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
OTS 257: Accidental Entrepreneur – Susan McPherson

On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building

Play Episode Listen Later Nov 9, 2021 40:38


Today's guest is one of the best-connected people in the social good world. She is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social […] The post OTS 257: Accidental Entrepreneur – Susan McPherson appeared first on Robbie Samuels.

On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building

Today's guest is one of the best-connected people in the social good world. She is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises. She has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine. She is the author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships” reminding readers that we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. Please join me in welcoming Susan McPherson. In this episode we discuss: her thoughts on leadership: “Leaders know your followers work with you and not for you.” how she bases her company on compassion and kindness. her natural inclination to want to be around people and organizing activities, even as a child. her strategy of supporting non-profit organizations to meet people while being socially conscious. her experience working for Ted Kennedy's campaign and realizing she didn't want to work in the government. her first job at USA Today and how much that influenced her current business. how she contacted all of her contacts via email when she started her company asking for referrals. her advice to entrepreneurs to hire people to do the things they are not good at or love doing. what inspired her book and the importance of making connections. how she nurtures and sustains the outer layers of her network. the joy she gets from showcasing others. what she would do if she had an extra five hours a week. Listen, subscribe and read show notes at www.OnTheSchmooze.com.

Women to Watch™
Susan McPherson, McPherson Strategies

Women to Watch™

Play Episode Listen Later Oct 18, 2021 41:08


Susan McPherson shared the story behind her title with us on Sunday, October 17th, 2021.Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.SUE SAYS"As the youngest of three and "teeny tiny" in stature, Susan always felt compelled to speak up. It served her well in life as she recognized the ability to speak to others in an authentic and curious way would often lead to opportunities. She also lost her mother in a tragic accident which placed even more emphasis on the importance of meaningful relationships over living with the goal of "what can I get?" Wise words from a champion connector."Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Talk With Francesca
Susan McPherson, The Art of Connecting, The Gather, Ask, Do Method for Building Meaningful Business Relationships

Talk With Francesca

Play Episode Listen Later Oct 7, 2021 59:10


Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

When it Mattered
Susan McPherson

When it Mattered

Play Episode Listen Later Oct 6, 2021


Ep. 58 — A shocking loss leads a grieving daughter and budding communications leader to rethink the meaning of human connectivity / Susan McPherson, founder and CEO of McPherson Strategies, and author, “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.” When Susan McPherson was 22 years old, her parents were on vacation in Puerto Rico when the unthinkable happened. It was New Year's Eve, December 31, 1986. Her dad had dropped her mother off at the casino of what then was the Dupont Plaza hotel in San Juan. At 3:30 pm, three disgruntled employees of the hotel who were embroiled in a labor dispute with the owners, set fire to the hotel, killing nearly 100 people — including McPherson's mother — and causing hundreds of injuries. It was the most catastrophic hotel fire in Puerto Rican history and the second deadliest fire in U.S. history. The three men who set the fire were brought to justice and received long jail sentences and there were big changes to hotel fire safety laws and protocols. But it was small comfort for McPherson, for whom the shocking loss of her mother was a profound moment of grief and transformation. I recently had the privilege of talking with McPherson about her amazing life story and how her parents inspired her to be who she is today. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.  McPherson is a super-connector, angel investor, and corporate responsibility expert with 25+ years of experience in marketing, public relations, and sustainability communications. She's a popular speaker and a regular contributor to high-profile business publications. McPherson also is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships — particularly relevant in today's pandemic fueled anti-social world.

Glambition Radio
The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown

Glambition Radio

Play Episode Listen Later Sep 30, 2021 37:35


In our increasingly virtual world, meaningful connections need to be deliberately cultivated. For both our businesses and personal lives, it's critical we generate and maintain strong relationships despite any technological or geographical distance. Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She's the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. With over 25 years of communications experience under her belt, Susan has channeled her love and passion for connecting people into her new book, ‘The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. The post The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown appeared first on Ali Brown.

Glambition® Radio with Ali Brown
The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown

Glambition® Radio with Ali Brown

Play Episode Listen Later Sep 30, 2021 37:35


In our increasingly virtual world, meaningful connections need to be deliberately cultivated. For both our businesses and personal lives, it's critical we generate and maintain strong relationships despite any technological or geographical distance. Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She's the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. With over 25 years of communications experience under her belt, Susan has channeled her love and passion for connecting people into her new book, ‘The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. The post The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown appeared first on Ali Brown.

Glambition® Radio with Ali Brown
The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown

Glambition® Radio with Ali Brown

Play Episode Listen Later Sep 30, 2021 37:35


In our increasingly virtual world, meaningful connections need to be deliberately cultivated. For both our businesses and personal lives, it's critical we generate and maintain strong relationships despite any technological or geographical distance. Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She's the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. With over 25 years of communications experience under her belt, Susan has channeled her love and passion for connecting people into her new book, ‘The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. The post The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown appeared first on Ali Brown.

Glambition Radio
The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown

Glambition Radio

Play Episode Listen Later Sep 30, 2021 37:35


In our increasingly virtual world, meaningful connections need to be deliberately cultivated. For both our businesses and personal lives, it's critical we generate and maintain strong relationships despite any technological or geographical distance. Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She's the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. With over 25 years of communications experience under her belt, Susan has channeled her love and passion for connecting people into her new book, ‘The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. The post The Lost Art of Connection with Susan McPherson — Glambition® Radio Episode 267 with Ali Brown appeared first on .

#ChamberBreakers
The truth behind CSR in an evolving world with Susan McPherson

#ChamberBreakers

Play Episode Listen Later Sep 21, 2021 34:01


In the third episode of this season, Lianna Brinded, Director at Yahoo, and Xavier White, CSR and Innovation Marketing Manager for Verizon Business, speak to Susan McPherson, CEO of McPherson Strategies. They discuss how Corporate Social Responsibility has changed over time and how in recent years employers have proactively created CSR strategies for the common good, but also for the bottom line. See acast.com/privacy for privacy and opt-out information.

CareerCast by the University of Chicago Booth School of Business
Create Lasting Connections and Opportunities

CareerCast by the University of Chicago Booth School of Business

Play Episode Listen Later Sep 16, 2021 23:44


Opportunities are often “hidden” without having career advocates to facilitate them. Yet with those meaningful introductions, many career and entrepreneurial “big breaks” occur. The question is how do you create authentic and mutually beneficial relationships where the risk to help you is worth it to the other person. In this CareerCast, Susan McPherson, CEO of McPherson Strategies and author of THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships, shares how to connect with others (who may be different from you) and generate opportunities that benefit all parties.

Love in Action
Learning the Lost Art of Connecting with Susan McPherson

Love in Action

Play Episode Listen Later Aug 19, 2021 37:23


Marcel Schwantes' guest on this episode of Love In Action is Susan McPherson, founder, and CEO of McPherson Strategies. A renowned keynote speaker and facilitator at American Speakers Bureau, Susan is also a founding member of Kindred, and a board member at THE LIST and The 19th. She has over 25 years of experience in marketing, PR, and sustainability communications. Her most recent book - The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships - provides insights on how to forge lasting relationships and foster value-based connections.  Technology is a tool that helps us connect, but we tend to measure connection by clicks, likes, and followers, according to Susan. [9:06] Marcel shares his experience of seemingly genuine attempts at connection which turned out to be someone trying to sell him something. “When we reach out to others,” Susan advises, “lead with how you can be helpful; go as far as doing a little bit of research about the person before you reach out to them.” [12:49] We are now more wired than ever before, but somehow we're more disconnected from each other, Marcel claims. He asks Susan how we can address the current ‘loneliness epidemic.' "I think intentionality has broken down the loneliness during this pandemic,” Susan replies. “One of the ways we can help ourselves be less lonely is by reaching out to the people that we know.” [19:05] “From a professional perspective, I learned early on that if you don't have a seat at the table, you have to make your own. If you invite two people and ask them to bring two people, guess what: you're the convener, you're bringing the people together.  There's joy, love, and power in that,” Susan remarks. [23:30] Research shows that friendships and meaningful connections at work directly impact an organization's performance. Productivity skyrockets, turnover rates decrease, and people are more likely to recommend the company to someone they know and admire, Susan shares. [27:02] Marcel asks Susan how leaders can show love in the workplace. “I think we have to look inside ourselves and think about what our superpowers are, what our strengths are, and what we can do to help others. When we can find that, then we can share those with the people that we care about, the people that help us succeed,” she says. [31:59] Resources Susan McPherson on LinkedIn | Twitter | Instagram The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

The Breadwinners
Best of the Breadwinners: Re-finding the Lost Art of Connecting EP 145

The Breadwinners

Play Episode Listen Later Aug 19, 2021 24:15


To Susan McPherson, founder and CEO of McPherson Strategies, there is much more to connecting than sending a generic LinkedIn invite.  Known for her extensive, vital and vibrant network of contacts, Susan joins The Breadwinners to share her passion for connection as well as her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.  Please help us grow: Rate, review and subscribe to The Breadwinners today!  Episode Links  New Survey Reveals 85% of All Jobs Are Filled via Networking  The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships  Want more Jennifer? Visit Jennwork.com  Want more Rachael? Visit RachaelEllison.com  Want more Susan? Visit Lost Art of Connecting.  Visit The Breadwinners Store!  Our music is “Run for your Money,” by Devil and Perfects.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Impossible Network
The Lost Art of Connecting and Life of Accidental Entrepreneur - Susan McPherson

The Impossible Network

Play Episode Listen Later Aug 17, 2021 69:45


Guest Overview We live at a moment in time where technology has connected the world yet many people experience a rising sense of disconnection, and research confirms feelings of isolation are increasing. This week's guest Susan McPherson provides an antidote. As the author of the Lost Art of Connecting, Susan's book provides a valuable methodology for connecting and building more meaningful relationships. Whether at events, at work, as a manager or leader, a parent or a politician, Susan provides simple guidance on how to rekindle the core human skills many have somehow left behind. As a serial connector, Susan is also an angel investor, corporate responsibility expert, and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is also a contributor to the Harvard Business Review, Fast Company, and Forbes. Susan opens up about her early journey in life, developing her thirst for adventure, the huge role her mother and father had in nurturing her deep sense of curiosity and willingness to embrace risk, the values they instilled, and the impact the tragic death of her mother had on the direction Susan's taken in life, and the serendipitous connections that led her to a career in journalism and entrepreneurship. Susan discusses how she became an accidental entrepreneur in her late 40's and we talk about her perspectives on the role of corporations in helping combat our climate challenges and social inequities, and the optimism she has from witnessing the changes and commitments from her corporate clients to address the environmental challenges. Susan also deconstructs the three core steps to her Art of Connecting ‘Gather, Ask and Do' methodology, and discusses its application and value to individuals, managers, leaders, parents, and event organizers. I hope you're inspired by the optimism, compassion, and generosity of spirit of Susan McPherson. Social LinksThe Lost Art of Connecting bookInstagram FacebookLinkedinTwitterMCPStrategies Links in the showTed KennedyBoston Herald Traveller Dupont Plaza Hotel FireUSA TodayGannettEmily Ramshaw19th News Brant AndersonRefugeeCareParis Climate Accord IPCC SDG's Kindred Sir Ranulph FiennesBeth ComstockGirls Rising Nation SwellStacy Marie IshmaelYael EisenstatThe Daughters of KobaniBabylon Berlin Kathryn Finney See acast.com/privacy for privacy and opt-out information.

Grey Matter: A Podcast About Ideas
Why is connection key for Susan McPherson? 

Grey Matter: A Podcast About Ideas

Play Episode Listen Later Aug 10, 2021 32:41


Susan McPherson was not expecting to spend a year in isolation when she sat down to write the book, The Lost Art of Connecting. Susan leads McPherson Strategies, is an angel investor and corporate responsibility expert, but is truly a connector at her core. On this episode, you'll hear about the foundations of Susan's book, how she learned to deepen connections with others at a young age, and how that translated into a life and career in connecting others. Grey Interviewer: Holly Williams, Global Planning Director

The Style That Binds Us
How To Establish More Meaningful Connections In Life & Work

The Style That Binds Us

Play Episode Listen Later Jul 22, 2021 40:39


We are very excited to have Susan McPherson on The Style That Binds Us podcast. She is a serial connector, author, angel investor and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, nongovernmental organizations and social enterprises, including Intel, The Tiffany & Co. Foundation, among many others. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times and contributed to the Harvard Business Review, Fast Company, and Forbes. Susan was also just named to Forbes' First-Ever 50 Over 50 Impact List. http://www.mcpstrategies.com Susan's book (The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships): https://rstyle.me/+0X1o3FFi6WawViAY5XVNvQ https://www.forbes.com/sites/forbespr/2021/07/07/forbes-announces-its-first-ever-50-over-50-impact-list-showcasing-women-over-50-leaving-a-lasting-impact-on-the-world/?sh=5122c3141df9 https://www.thelostartofconnecting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/delia-folk8/message Support this podcast: https://anchor.fm/delia-folk8/support

AllVoices, Reimagining Company Culture
Creating Concentric Circles with Susan McPherson, Founder & CEO of McPherson Strategies Author of The Lost Art of Connecting

AllVoices, Reimagining Company Culture

Play Episode Listen Later Jul 2, 2021 18:16


Welcome to Reimagining Company Culture, a series discussing emerging trends and priorities shaping the future of workplace culture and employee wellbeing. We highlight thought leaders who are constantly evolving their strategy and can provide insight to folks about how to address new business challenges.  AllVoices is on a mission to create safe, happy, and healthy workplaces for all, and we're excited to learn from experts who share our mission.In this episode of Reimagining Company Culture, we're chatting with Susan McPherson, Founder & CEO of McPherson Strategies and Author of The Lost Art of Connecting. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine, and the Los Angeles Times. About AllVoicesIn today's workforce, people often don't feel empowered to speak up and voice their opinions about workplace issues, including harassment, bias, and other culture issues. This prevents company leadership from making necessary changes, and prevents people from feeling fulfilled, recognized, and included at work. At AllVoices, we want to change that by providing a completely safe, anonymous way for people to report issues directly to company leaders. This allows company leadership real transparency into what's happening in their companies—and the motivation to address issues quickly. Our goal is to help create safer, more inclusive companies.To learn more about AllVoices visit us at www.allvoices.co!

TrailBlazers Impact
Ep. 163 - How to Build Meaningful Connections | Susan McPherson

TrailBlazers Impact

Play Episode Listen Later Jul 2, 2021 28:22


Susan McPherson is a serial connector, seasoned communicator, and author of The Lost Art of Connecting. She's also the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan shifted from the corporate world in 2013 and started her own business without any hope of succeeding long-term. In this episode, Susan shares the wins and mistakes of her entrepreneurial journey and the lessons she has learned. Listen in to learn what it takes to start and run a successful virtual business for many years. You will also learn the power of building meaningful connections and relationships that you might leverage in many years to come.   Key Takeaways: The importance of overcommunicate as a business operating virtually in 2021 How to get out of your own way in your business and hire people who can do what you can't How to build meaningful connections as part of your marketing strategy The importance of having 6 months of saving when you're starting a business How to build long-term relationships that you can leverage in the future www.TrailBlazersImpact.com

HIGHER! Career Podcast
Ep 21 - June Special with the incomparable Susan McPherson

HIGHER! Career Podcast

Play Episode Listen Later Jun 29, 2021 20:57


Unlike our regular SSSSSSPECIAL episodes, we decided to bring on a cheeky guest, and my oh my were we right to do so. Susan McPherson, CEO and Founder of McPherson Strategies, serial-connector, author of the brilliant book "The Lost Art Of Connecting" and so many more wonderful things. We spent an incredible 20 minutes with her, and chatted about all things communications to advance your career, and how you do it right even in a virtual world.Let's go get it!HIGHER! -- with Nikki Symmons and Tom Zamzow--Welcome to Higher! everyone. The podcast where we help you reach higher in your career, and learn with experts in recruitment, entrepreneurship, marketing and many more about what it takes to become a leader in your dream industry.Be sure to follow #gohigherpodcast on Instagram for a peek behind the scenes, additional resources, and to let us know your thoughts and comments for this episode!--This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Forever FAB Podcast
“Connection: How to Get What You Want in Business and Life by Giving Others What They Need:” Interview with Susan McPherson Part 2

Forever FAB Podcast

Play Episode Listen Later Jun 29, 2021 23:12


Dr. Shirley Madhere is a NYC-based plastic surgeon and Founder of Holistic Plastic Surgery.  This philosophy is based on a whole-body, mind, and spirit approach to beauty and incorporates wellness, integrative nutrition, functional aesthetics, and complementary medicine.   Dr. Madhere's approach to optimal outcomes in plastic surgery is through a lens of wellness, and is grounded in science and backed by ivy league medical study, research, and extensive surgical training.  View her menu of services at ElementsandGraces.com.  Consultations are available in-office, virtually, and online via Click-lift.com.   Coming soon: Dr. Madhere offers beauty on call services through Jet Set Beauty Rx, a mobile medical aesthetics unit delivering beauty in the privacy of your own home.  Reserve at JetSetBeautyRx.com.   As a creative outlet and means to broaden the perspective on the “spectrum of beauty,”  Dr. Madhere created Forever F.A.B., a podcast dedicated to Fashion, the Art of living well (i.e., wellness), and all things Beauty.  Visit ForeverFABpodcast.com for past and new episodes.   This week's podcast episode features an interview with Susan McPherson, author, public speaker and corporate responsibility expert and the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.  Susan discusses her recent book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Catch the latest episode of the Forever F.A.B. podcast on Apple podcasts, Spotify, YouTube, iheartradio, Podbean, and wherever you listen to your favorite podcasts.  For past episodes featuring guest star interviews, beauty product reviews and innovations in plastic surgery, visit ForeverFABpodcast.com.  To get more FAB, level up your listening and become a patron on patreon.com/foreverFAB.   The F.A.B. Five according to Nikka Karli: Have constant curiosity;  Release all preconceived notions; It's about the detours, not the destination; Be vulnerable; Be compassionate.   Buy Susan's book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships on amazon.com.   To do business with Susan and create social impact, follow on IG-- @mcpstrategies or visit her company website, mcpstrategies.com.     ***** As always, if you liked this episode of the Forever FAB podcast, please share it and subscribe to the feed. Listen to past episodes or check out who's coming up next on foreverfabpodcast.com.   Catch the latest episode of the Forever F.A.B. podcast on Apple podcasts, Spotify, YouTube, iheartradio, Podbean, and wherever you listen to your favorite podcasts.  For past episodes featuring guest star interviews, beauty product reviews and innovations in plastic surgery, visit ForeverFABpodcast.com.  To get more FAB, level up your listening and become a patron on patreon.com/foreverFAB.   For holistic beauty tips or to set up an appointment with me to discuss your personalized options for leveling up your beauty, go to ElementsandGraces.com and sign up for my newsletter or book a consultation—in-office or virtually.   For an online e-consultation on time, anytime and on your time, visit Click-Lift.com for your wellness, plastic surgery, and beauty questions on the go. And… if you don't want to go anywhere or leave your home for your next Botox or filler injection, look out for Jet Set Beauty Rx offering aesthetic medical services such as injectable fillers and multi-vitamin facial treatments in a mobile medical unit.  Jet Set Beauty Rx is coming to your neighborhood soon.   Credits:  Fashion: blue-blocking glasses: Tom Ford Makeup: n/a For more information on Dr. Shirley visit: www.elementsandgraces.com Instagram/Facebook/Twitter: @foreverfabmd   Produced by www.oneofoneproductions.com Recorded, mixed, edited and original music by www.23dbproductions.com   Podcast Medical Disclaimer The purpose of this podcast is to educate and inform. It is no substitute for professional care by your doctor or your own qualified healthcare professional. Never disregard professional medical advice or delay in seeking it because of something you have read on this podcast or in any linked materials. Guests who speak on this podcast express their own opinions, experience and conclusions, and Dr. Shirley Madhere neither endorses nor opposes any particular opinion discussed in this podcast. The views expressed on this podcast have no relation to those of any academic, hospital, practice, institution or other entity with which Dr. Shirley Madhere may be affiliated.

AMFM247 Broadcasting Network
Dr Diane Hamilton Show - Vanessa Bohns and Susan McPherson

AMFM247 Broadcasting Network

Play Episode Listen Later Jun 28, 2021 53:05


Vanessa Bohns Vanessa Bohns is a social psychologist and professor of organizational behavior at Cornell University, holds a PhD in psychology from Columbia University and an AB from Brown University. She is the author of You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why it Matters. Her writing has appeared in the New York Times and Harvard Business Review, and her research has been featured by the Wall Street Journal, the New York Times, and NPR's Hidden Brain. Susan McPherson SUSAN MCPHERSON is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

Forever FAB Podcast
“Connection: How to Get What You Want in Business and Life by Giving Others What They Need:” Interview with Susan McPherson Part 1

Forever FAB Podcast

Play Episode Listen Later Jun 21, 2021 30:19


Dr. Shirley Madhere is a NYC-based plastic surgeon and Founder of Holistic Plastic Surgery.  This philosophy is based on a whole-body, mind, and spirit approach to beauty and incorporates wellness, integrative nutrition, functional aesthetics, and complementary medicine.   Dr. Madhere's approach to optimal outcomes in plastic surgery is through a lens of wellness, and is grounded in science and backed by ivy league medical study, research, and extensive surgical training.  View her menu of services at ElementsandGraces.com.  Consultations are available in-office, virtually, and online via Click-lift.com.   Coming soon: Dr. Madhere offers beauty on call services through Jet Set Beauty Rx, a mobile medical aesthetics unit delivering beauty in the privacy of your own home.  Reserve at JetSetBeautyRx.com.   As a creative outlet and means to broaden the perspective on the “spectrum of beauty,”  Dr. Madhere created Forever F.A.B., a podcast dedicated to Fashion, the Art of living well (i.e., wellness), and all things Beauty.  Visit ForeverFABpodcast.com for past and new episodes.   This week's podcast episode features an interview with Susan McPherson, author, public speaker and corporate responsibility expert and the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.  Susan discusses her recent book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Catch the latest episode of the Forever F.A.B. podcast on Apple podcasts, Spotify, YouTube, iheartradio, Podbean, and wherever you listen to your favorite podcasts.  For past episodes featuring guest star interviews, beauty product reviews and innovations in plastic surgery, visit ForeverFABpodcast.com.  To get more FAB, level up your listening and become a patron on patreon.com/foreverFAB.   The F.A.B. Five according to Nikka Karli: Have constant curiosity;  Release all preconceived notions; It's about the detours, not the destination; Be vulnerable; Be compassionate.   Buy Susan's book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships on amazon.com.   To do business with Susan and create social impact, follow on IG-- @mcpstrategies or visit her company website, mcpstrategies.com.     ***** As always, if you liked this episode of the Forever FAB podcast, please share it and subscribe to the feed. Listen to past episodes or check out who's coming up next on foreverfabpodcast.com.   Catch the latest episode of the Forever F.A.B. podcast on Apple podcasts, Spotify, YouTube, iheartradio, Podbean, and wherever you listen to your favorite podcasts.  For past episodes featuring guest star interviews, beauty product reviews and innovations in plastic surgery, visit ForeverFABpodcast.com.  To get more FAB, level up your listening and become a patron on patreon.com/foreverFAB.   For holistic beauty tips or to set up an appointment with me to discuss your personalized options for leveling up your beauty, go to ElementsandGraces.com and sign up for my newsletter or book a consultation—in-office or virtually.   For an online e-consultation on time, anytime and on your time, visit Click-Lift.com for your wellness, plastic surgery, and beauty questions on the go. And… if you don't want to go anywhere or leave your home for your next Botox or filler injection, look out for Jet Set Beauty Rx offering aesthetic medical services such as injectable fillers and multi-vitamin facial treatments in a mobile medical unit.  Jet Set Beauty Rx is coming to your neighborhood soon.   Credits:  Fashion: blue-blocking glasses: Tom Ford Makeup: n/a For more information on Dr. Shirley visit: www.elementsandgraces.com Instagram/Facebook/Twitter: @foreverfabmd   Produced by www.oneofoneproductions.com Recorded, mixed, edited and original music by www.23dbproductions.com   Podcast Medical Disclaimer The purpose of this podcast is to educate and inform. It is no substitute for professional care by your doctor or your own qualified healthcare professional. Never disregard professional medical advice or delay in seeking it because of something you have read on this podcast or in any linked materials. Guests who speak on this podcast express their own opinions, experience and conclusions, and Dr. Shirley Madhere neither endorses nor opposes any particular opinion discussed in this podcast. The views expressed on this podcast have no relation to those of any academic, hospital, practice, institution or other entity with which Dr. Shirley Madhere may be affiliated.

The Dreamers Podcast
How to Build Meaningful Relationships in Business to Become a Successful Entrepreneur with Susan McPherson

The Dreamers Podcast

Play Episode Listen Later May 25, 2021 38:56


The Dreamer on the podcast this week is Susan McPherson.Susan McPherson is the founder and CEO of McPherson Strategies; a communications consultancy focused on the intersection of brands and social impact. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine, and the Los Angeles Times. Susan is an angel investor and a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine. She's known to be a serial connector and is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. In this episode, you will learn about:Susan's journey as an  angel investor of 18 women-led startupsHow to become an accredited investorHow to find and approach potential investors for your businessThe best advice Susan received her first year as an entrepreneur that has helped her build a multi-million dollar businessHow tragedy prepared Susan to take risks and carry her mother's legacyThe 3-step method Susan has used over the years to build meaningful relationships and become known as a serial connector Leave a review on Apple Podcasts or wherever you listen to podcasts. I read every single review. I will select one review to read on the podcast every month.Subscribe to the podcast, so you never miss an episode: Apple Podcasts | Google Podcasts | Spotify |  iHeart Radio | Amazon Music | Listen Notes |Share the podcast with your family, friends, and co-workers.Connect with Susan McPherson:Website: thelostartofconnectingInstagram: susanmcp1Twitter: susanmcp1Links Mentioned in this Episode:Dream of Legacy Book by Anne-Lyse WealthJuno Formerly LeverEdge Jumiino Natural SkincareConnect with meWebsite: dreamoflegacy.comInstagram: thedreamers.podcast or annelysewealthTwitter: annelysewealthIf you like the content and would like to support the podcast, you can buy me a coffee here.Do you want to sponsor the podcast? Are you a Dreamer? Do you know a Dreamers I should interview? 

The Breadwinners
Re-finding the Lost Art of Connecting EP 117

The Breadwinners

Play Episode Listen Later May 13, 2021 24:15


To Susan McPherson, founder and CEO of McPherson Strategies, there is much more to connecting than sending a generic LinkedIn invite.   Known for her extensive, vital and vibrant network of contacts, Susan joins The Breadwinners to share her passion for connection as well as her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.  Please help us grow: Rate, review and subscribe to The Breadwinners today!  Episode Links  New Survey Reveals 85% of All Jobs Are Filled via Networking  The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships  Want more Jennifer? Visit Jennwork.com  Want more Rachael? Visit RachaelEllison.com  Want more Susan? Visit Lost Art of Connecting.  Visit The Breadwinners Store!  Our music is “Run for your Money,” by Devil and Perfects.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Brilliant Thoughts with Tristan Ahumada
Strategies for Connecting with Susan McPherson

Brilliant Thoughts with Tristan Ahumada

Play Episode Listen Later May 7, 2021 52:07


Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways. Her book is available here: https://amzn.to/2RuJhJB See omnystudio.com/listener for privacy information.

SUCCESS Talks
Brilliant Thoughts: Strategies for Connecting with Susan McPherson

SUCCESS Talks

Play Episode Listen Later May 7, 2021 52:07


Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways. Her book is available here: https://amzn.to/2RuJhJB See omnystudio.com/listener for privacy information.

SUCCESS Insider
Brilliant Thoughts: Strategies for Connecting with Susan McPherson

SUCCESS Insider

Play Episode Listen Later May 7, 2021 52:07


Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways. Her book is available here: https://amzn.to/2RuJhJB See omnystudio.com/listener for privacy information.

LGOtv: Big Talk
S2E20 Susan McPherson - What does the Queen of Connections do in a pandemic?

LGOtv: Big Talk

Play Episode Listen Later May 6, 2021 61:10


What does the Queen of Connections do in a pandemic?Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Susan McPherson - Serial Connector, Social Impact Leader, Pup Lover.Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.0:00 Intro1:43 Getting paid to meet strangers in hotel lobbies2:17 Why do you do what you do?2:33 Networking vs. Connection5:22 Are you following or connecting?6:30 Take advantage of Social Media to gather information to build relationships8:22 "Dear Susan..."12:25 How to get younger generation comfortable connecting with people13:49 "Even Queen Elizabeth Farts"18:15 Most people want to be helpful20:17 The "do" phase25:40 Goal at Networking Events: Meet 3 people, Learn 3 things, Share 3 things29:30 Social media hall of mirrors make us hide our light33:18 Who are you - and what are you going to do with it?40:12 Be intentional about WHO we want to reconnect with during the pandemic44:10 Be a "Yente" connector47:00 Listening...50:10 Parallel Play55:00 Top tips to stay fun while being professionalLinks:https://www.instagram.com/susanmcp1https://www.facebook.com/susanmcpherson1https://www.linkedin.com/in/susanmcpherson/https://twitter.com/susanmcp1https://www.thelostartofconnecting.com/

The sgENGAGE Podcast
Episode 192: Building a Network

The sgENGAGE Podcast

Play Episode Listen Later Apr 29, 2021 22:47


Relationships are everything. While networking may be a buzzword, intentionally building a community and making deep and meaningful connections can have vast positive professional impacts. But how do you get started? Today's guest has answers. Susan McPherson, founder and CEO of McPherson Strategies and author of the new book The Lost Art of Connecting, joins the podcast to talk about how she became such a prolific networker, the differences between networking and connecting, and the steps to take to build a network of meaningful connections.   Topics Discussed in This Episode: How Susan became such a prolific networker The differences between networking and meaningful connections The key to building a successful network of connections Following the gather-ask-do method of building meaningful business connections Work that people need to do themselves before they can build deep connections How building deep connections can help an organization or company grow Where to learn more   Resources: Susan McPherson The Lost Art of Connecting   Quotes:  “For introverts and shy people, meaningfully connecting is actually a little more tolerable and palatable and doable.” “If we lead with how we can be helpful to others, the help will come back.” “Every single one of us has secret sauces.”

7:47 Conversations
Susan McPherson: The Lost Art of Connecting

7:47 Conversations

Play Episode Listen Later Apr 28, 2021 43:39


Networking - it's something we all have to do but most of the time don't want to do. Networking can often feel awkward, cold, and transactional. This is especially true with the advancement of social media platforms like Linkedin. But building relationships with others doesn't and shouldn't have to be this way. As social creatures, we crave genuine connection that leads to authentic relationships. But to build real and meaningful contacts, we need to go back to basics by tapping into our humanity and learning to be more intentional and authentic. Susan McPherson is an expert on the ins and outs of the lost art of connecting. This is where the transactional nature of networking ends, and the meaningful creation on relationships begins. Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy., and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse.  She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory board of both The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. In this episode, Susan dives deep into the concepts of her new book, The Lost Art of Connecting. Listen to this episode and learn about:Susan giving credit and thanks to her 5th grade teacher (3:02)How listening and question asking can set you apart (6:49)Serving others before yourself (12:22)Finding out what you have to offer (15:54)Solving the insecurity of being left out (18:39)The first step to gathering people (21:41)Bringing people together around a particular issue (22:57)The importance of connecting people (25:34)Employees having time off to volunteer (29:11)How meaningfully connecting with others leads to efficiency (31:27)The power of reconnecting with people (33:41)Susan's love language (37:23)Susan's message to her 5th grade teacher (39:57) Links:Connect with Susan on Linkedin - https://www.linkedin.com/in/susanmcpherson/The Lost Art of Connecting - https://www.amazon.com/Lost-Art-Connecting-Meaningful-Relationships-ebook-dp-B08JZFYX46/dp/B08JZFYX46/ref=mt_other?_encoding=UTF8&me=&qid=1601645264Julian Treasure's TED Talk - https://www.ted.com/talks/julian_treasure_5_ways_to_listen_better

How to Be Awesome at Your Job
661: How to Connect Meaningfully with Susan McPherson

How to Be Awesome at Your Job

Play Episode Listen Later Apr 22, 2021 31:25


Susan McPherson shares her surefire method for building better connections. — YOU'LL LEARN — 1) The winning strategy to building connections 2) Better alternatives to small talk 3) How to maintain connections efficiently Subscribe or visit AwesomeAtYourJob.com/ep661 for clickable versions of the links below. — ABOUT SUSAN — Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. • Book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships • Email: susan@mcpstrategies.com • Website: McPherson Strategies — RESOURCES MENTIONED IN THE SHOW — • Book: Caste (Oprah's Book Club): The Origins of Our Discontents by Isabel Wilkerson — THANK YOU SPONSORS! — • TheZebra. Quickly save on home and auto insurance at TheZebra.com/awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raging Gracefully
#53: The Lost Art of Connecting

Raging Gracefully

Play Episode Listen Later Apr 21, 2021 34:03


Stephanie Staal talks with Susan McPherson about her new book! SUSAN MCPHERSON is a serial connector, seasoned communicator, and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

Seneca's 100 Women to Hear
Susan McPherson on "The Lost Art of Connecting"

Seneca's 100 Women to Hear

Play Episode Listen Later Apr 1, 2021 22:06


The founder and CEO of communications consultancy McPherson Strategies has a new book that tells how to make the human connections that mean so much, and why the most important thing we can do is ask others: How can I help?

Reflect Forward
How to Build Meaningful Relationships in Business and Life w/ Susan McPherson

Reflect Forward

Play Episode Listen Later Mar 30, 2021 48:50


Guest: Susan McPherson is a serial connector, seasoned communicator, and founder and CEO of McPherson Strategies, a communications consultancy firm focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has almost three decades of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine, and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine. She resides in Brooklyn. Quick Background: Even before the pandemic gripped the world, we had become a society engulfed in loneliness. People have hundreds of “friends and connections” on social media platforms, yet meaningful connection remains elusive. At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful relationships in business and in life? In this episode, I interview Susan McPherson about her “Ask, Gather, Do” method of connecting with others and her newly released book: “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships.” Susan shares her philosophy on why building meaningful connections can be as simple as going back to basics such as being kind, reaching out to others, and smiling. My favorite part of the interview is when she explains how relationships are like constellations and have a ripple effect on people you don’t even know. We also talk about why being helpful is such a powerful way to connect with others and why it’s essential to understand yourself and your “Chief Differentiating Factor when building connections and why you should reach out to your connections during the pandemic. Susan is a beautiful person, and I am so glad I had the opportunity to meet her. Her book is timely and simply fabulous. Visit Susan’s website here. Get her book on Amazon here. Connect with Susan on LinkedIn here. Question of the Episode: “I am questioning where I am professionally and personally and struggling to figure out where exactly I where I want to be and what I want to be. I know that I can be a strong leader, but I don’t feel like I can do it in my current organization. I am not sure if it’s appropriate for me to be reaching out to you on LinkedIn, but I could use some advice on taking the next step in my career.” My Answer: First, absolutely yes! Reach out and ask these types of questions to people on LinkedIn. The purpose of LinkedIn is to build professional connections and to engage with people who inspire you. You never know what door will open and what advice you will get when you reach out, so don’t be afraid to do it. Second, career wellbeing is so important, and if you feel that you are in a dead-end job, I encourage you to look for one that is a good fit.

Working Wife, Happy Life!
Ep 31 - The Lost Art of Connecting w/ Susan McPherson

Working Wife, Happy Life!

Play Episode Listen Later Mar 23, 2021 41:54


Do you dread networking and small talk? Wonder why we always talk about the weather? Lose sleep about what the future of interaction looks like post-pandemic? Well listen up because today’s guest Susan McPherson, Founder of McPherson Strategies and Author of the new book “The Lost Art of Connecting” offers ways to build and maintain your community as well as tips on how we can all re-emerge from this odd world in terms of human interaction with intention. Susan is warm, funny, thoughtful and sincere. By fully embodying all of these traits, she guides you with recommendations that replace any daunting thoughts of relationship building into an incredible adventure in humanity. Throughout this incredible conversation, we discuss the root of it all: human connections -- how to make them deeply meaningful opportunities to learn from and about one another with each engagement. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. You can connect with Susan on Twitter, Instagram and LinkedIn.

The Reset Podcast
Episode 194: Finding the Art of Connecting with Susan McPherson

The Reset Podcast

Play Episode Listen Later Mar 23, 2021 25:10


In today's episode I get to have an amazing conversation with Susan McPherson. Founder and CEO of McPherson Strategies, and Author of "The Lost Art of Connecting." We get to talk about all things relating to connecting with people, and the importance of relationships. We talk about so many great pieces of advice for thinking about relating and connecting, take a listen. Get her book here: https://www.thelostartofconnecting.com/ or any of these places: Barnes And Noble Porchlightbooks Books A Million Amazon Connect with her here: https://www.linkedin.com/in/susanmcpherson/ https://twitter.com/susanmcp1 https://www.instagram.com/susanmcp1/ --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Gravity
58. Gather, Ask, Do: The Lost Art of Connecting | with Susan McPherson

Gravity

Play Episode Listen Later Mar 22, 2021 46:55


Susan McPherson is a serial connector, angel investor, and corporate responsibility expert with more than 25 years of experience in the field of marketing, public relations, and corporate responsibility. In 2013, she founded McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, to provide storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises. Susan is also the author of https://www.thelostartofconnecting.com/ ("The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships") — and this book is, in many ways, a tribute to the memory of her mother, who tragically passed away too early. Long before the term was coined by internet marketers, Susan’s mom was a serial connector. She didn’t have social media, but she did have a telephone and a manual typewriter. And if even just 10 people buy and read the book, Susan will be happy to have honored her — although I think it’ll probably touch a few more people than that. What Brett asks: [04:05] What was it like growing up feeling like an “other” because you were Jewish? [08:45] What happened to your mother and how did it impact you? [14:24] What did you do next? How did that eventually bring you to writing your book? [18:25] How did you eventually choose to deal with the pain? [21:35] Can you elaborate on your service work and angel investing? [29:53] Why https://www.thelostartofconnecting.com/ ("The Lost Art of Connecting?") [33:41] Let’s talk about “Gather, Ask, Do” To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Resources: https://www.thelostartofconnecting.com/ ("The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships") by Susan McPherson Instagram: https://www.instagram.com/susanmcp1/ (@susanmcp1) http://www.mcpstrategies.com/ (McPherson Strategies) https://modernloss.com/ (Modern Loss) Support: https://give.unrefugees.org/ (UN High Commission for Refugees) Gravity is a production of http://crate.media (Crate Media).

Positivity and Success
The Lost Art of Connecting

Positivity and Success

Play Episode Listen Later Mar 22, 2021 33:22


Connecting with people is so important to our health and to make the world a better place. Susan McPherson has a new book out called The Lost Art of Connecting and she stops by the show to talk about it.~ ~ ~SUSAN MCPHERSON is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.~ ~ ~Support the show on Patreon @norlundCheck out more details about the show at https://www.chrisnorlund.com/podcastFollow on Twitter @chris_norlundFollow on Instagram @norlundStay positive and thank you so much for listening!

LEAVE YOUR MARK
Susan McPherson on Reigniting the Lost Art of Connecting to Achieve Happiness and Success

LEAVE YOUR MARK

Play Episode Listen Later Mar 21, 2021 41:24


The most powerful question in the world is, "How can I help you?" These are the words that Susan McPherson is known for. Susan is the founder and CEO of McPherson Strategies; a communications consultancy focused on the intersection of brands and social impact. As a serial connector, Susan's first book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, is the much-needed reminder that sometimes more than skills, success lies in the relationships we build and nurture. But when we are more physically distant than ever before—how can we reverse the growing trend of disconnection to forge meaningful connections in business and life? In this episode, Susan answers this question. She shares her secrets on how to be a serial connector to create a meaningful constellation of connections around you based on intention, shared interest, and helping others. *** This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

Plucking Up with Liz Bohannon
#26 Susan McPherson on the Fear of Leaving a Safe Place and Power of Human Connection

Plucking Up with Liz Bohannon

Play Episode Listen Later Mar 1, 2021 42:51


Susan McPherson is a profound, serial connector who has built longstanding relationships with the most influential leaders in social impact and CSR. She is the founder of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, and the author of the upcoming book, “The Lost Art of Connecting” which will be released in March 2021.I'm excited for you to hear my conversation with Susan. Her message around life being about detours and not the destination is crystal clear. In this episode, she talks about finding the silver lining in a tragic event that she experienced in her 20s and years later, not having a paycheck at age 48. If you're in the social impact space or work in corporate social responsibility, you might particularly love hearing from Susan because she is a force and leading voice in the sector.You can get a copy of Susan's Book "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships" amazon.com/Lost-Art-Connecting-Meaningful-Relationships/dp/1260469883--Love the podcast? Rate and leave us a review!Follow Liz on Instagram:@lizbohannon@ssekodesignsThis podcast is produced by Hueman Group Media. Follow us on @sincerelyhueman.--- Send in a voice message: https://anchor.fm/pluckingup/message Hosted on Acast. See acast.com/privacy for more information.

Plucking Up with Liz Bohannon
Susan McPherson on the Fear of Leaving a Safe Place and Power of Human Connection

Plucking Up with Liz Bohannon

Play Episode Listen Later Mar 1, 2021 42:51


Susan McPherson is a profound, serial connector who has built longstanding relationships with the most influential leaders in social impact and CSR. She is the founder of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, and the author of the upcoming book, “The Lost Art of Connecting” which will be released in March 2021. I’m excited for you to hear my conversation with Susan. Her message around life being about detours and not the destination is crystal clear. In this episode, she talks about finding the silver lining in a tragic event that she experienced in her 20s and years later, not having a paycheck at age 48. If you’re in the social impact space or work in corporate social responsibility, you might particularly love hearing from Susan because she is a force and leading voice in the sector. You can get a copy of Susan's Book "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships" amazon.com/Lost-Art-Connecting-Meaningful-Relationships/dp/1260469883 -- Love the podcast? Rate and leave us a review! Follow Liz on Instagram: @lizbohannon @ssekodesigns This podcast is produced by Hueman Group Media. Follow us on @sincerelyhueman. --- Send in a voice message: https://anchor.fm/pluckingup/message

Business Better
Business Better with Susan McPherson

Business Better

Play Episode Listen Later Jan 1, 2021 25:06


Welcome to Business Better! Where I interview entrepreneurs who are changing the world. On today's episode, I had the pleasure of interviewing Susan McPherson! Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

The Irish Tech News Podcast
Supporting sustainable initiatives via Angel Investing, insights with Susan McPherson

The Irish Tech News Podcast

Play Episode Listen Later Nov 25, 2020 23:22


We chat with Susan McPherson about her Angel investing strategies with female founders to help support their businesses and the planet too. SUSAN MCPHERSON is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy., and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She's The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. We are McPherson Strategies, a communications consultancy founded by serial connector and sustainability expert Susan McPherson. McPherson Strategies develops, amplifies and communicates social responsibility and philanthropic initiatives. We help companies, nonprofits, foundations and social entrepreneurs influence stakeholders and reach influencers. We do it because we believe business is a force for good -- and that sustainability is good for business.

Irish Tech News Audio Articles
Supporting sustainable initiatives via Angel Investing, insights with Susan McPherson

Irish Tech News Audio Articles

Play Episode Listen Later Nov 25, 2020 4:08


In our latest podcast episode we chat with Susan McPherson about her Angel investing strategies with female founders to help support their businesses and the planet too. Supporting sustainable initiatives via Angel Investing, insights with Susan McPherson Irish Tech News · Supporting sustainable initiatives via Angel Investing, insights with Susan McPherson SUSAN MCPHERSON is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy., and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. We are McPherson Strategies, a communications consultancy founded by serial connector and sustainability expert Susan McPherson. McPherson Strategies develops, amplifies and communicates social responsibility and philanthropic initiatives. We help companies, nonprofits, foundations and social entrepreneurs influence stakeholders and reach influencers. We do it because we believe business is a force for good — and that sustainability is good for business. Susan McPherson tweeted: , and quoted Bea Arthur tweeting: Very proud & excited to announce that my biz The Difference was chosen as one of American Express and IFundWomen Grant Winners! Thank you for investing in #BlackBusiness and #FemaleFounders; and congratulations to all fellow #Amex100for100 winners. We lit, ladies!! More about Irish Tech News and Business Showcase here. FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience! Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds. Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. If you would like to be featured in our podcast series drop us a line...

Abundantly Clear Podcast
EP 159 - Social Impact with Susan McPherson

Abundantly Clear Podcast

Play Episode Listen Later Sep 30, 2020 33:45


There is always a face behind any social change. The evidence in the streets, media coverage and even sometimes a landmark legislation may feel abrupt, but these are visual cues of something that may have been simmering for decades before they can be observed. The toiling done behind the scenes may go unnoticed, but the champions of change work day and night to push the flywheel until it gathers momentum to eventually move on its own. Susan McPherson is a perfect example. Susan is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. Her client roster is a who’s who of household name corporations, NGOs and passion projects that are near and dear to her heart. Some of them include iFundWomen, Inc., Messy.fm, Our Place, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. In this episode of Abundantly Clear podcast, Susan shares why she is so passionate about corporate responsibility and social impact, and how businesses can focus on either of the two in order to create an impact in society. She also highlights how the general public can get involved in social impact and corporate responsibility. Tune in to understand how you can bring your sustainable vision to life. You’ll learn: Why every organization should run a social initiative The difference between charitable work and social impact How to build sustainable long term practices through Conscious decisions and changed practices and so much more! Favorite Quote For years I have heard entrepreneurs say “I’ll get to social impact when I am profitable.” There are so many things that start-ups can do. Whether it’s the products they are creating, the research they are conducting, the studies they are doing, ensuring that they are hiring people that actually mirror the market that they are targeting, it isn’t just about writing cheques anymore. -Susan McPherson Links Mentioned: Website: mcpstrategies.com Tweeter: @susanmcp1 LinkedIn: Susan McPherson Susan’s book: The Lost Art of Connecting  How to get involved Malorie has become an expert in helping people remove their mindset blocks, so they can experience the growth in their business and decrease in stress they desire. Check the site to learn more, download a freebie and stay connected. If you liked this episode, take a moment to subscribe on Apple Podcasts and post a review, or visit us here - and be sure to check out episodes 57, 63 and 24 to hear more from Malorie’s clients!

Superwomen with Rebecca Minkoff
Innovative Impact: Discussing the Intersection of Business and Social Responsibility with Susan McPherson

Superwomen with Rebecca Minkoff

Play Episode Listen Later Jul 14, 2020 27:22


What does it take for a company to do well? Not financially, but in terms of its impact on employees, the community, and the environment? Susan McPherson of McPherson Strategies makes it her mission to help companies create social impact and increase corporate responsibility, with the adage that “business is a force for good, and sustainability is good for business.” After working in corporate America for most of her life, at the age of 48 Susan took the opportunity to start her own business. While it may have been scary at first, she soon realized the business she wanted to create utilized the very skills she had cultivated in working for others, but this time she could call it her own. Now in the process of getting her first book published, Susan is excited to share what she knows about forging meaningful connections by being of service to others. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas What is corporate responsibility and why does it matter? [01:02] Challenges faced by women in corporate settings. [10:41] Learning to recognize the way choices of both consumers and manufacturers have a ripple effect on the environment. [16:04] Guest Website McPherson Strategies Instagram --- Support this podcast: https://anchor.fm/superwomen/support

Startup of the Year Podcast
#0028 - Highlights from the Startup of the Year Special Event: Startups & COVID-19

Startup of the Year Podcast

Play Episode Listen Later May 11, 2020 60:40


On this episode, we hear highlights from the Startup of the Year virtual event, where we learned about various efforts by startups in the Startup of the Year community that are doing great work to help during this COVID 19 pandemic.   The startups that participated in the event were involved were Aperiomics, Fiveable, Kamana, Lazarus 3D, and OneMilo.    The amazing panel of experts that were involved with the event included: Susan McPherson, CEO, McPherson Strategies. Susan’s company focuses on the intersection between brands and social impact. She is also a regular guest on NPR and CNN.  Zachary Poll,  Head of  U.S. Healthcare Partnership for Plug and Play.  Plug and Play Tech Center is the most active venture capital firm in the world, and the third most active in healthcare. David Hall, Revolution’S Rise of the Rest, Managing Partner at Revolution’s Rise of the Rest Seed Fund and is responsible for investment sourcing, execution, and oversight of the Fund’s portfolio companies. Jared Evans, Partner at AF Ventures, AFWERX, Captain Jared Evans has been in the Air Force for almost a decade. As Partner of AirForce Ventures, he focuses on the intersection of government, business, and research.   As always, please check out the Established website and subscribe to the newsletter at: www.est.us   Checkout Startup of the Year at www.startupofyear.com/   Subscribe to the Startup of the Year Daily Deal Flow: www.startupofyear.com/daily-dealflow   Subscribe to the Startup of the Year podcast: http://podcast.startupofyear.com/ Subscribe to the Established YouTube Channel: https://www.youtube.com/channel/UCkm5AOWXNzF1fBq3OfE3U2Q  

Million Dollar Mind
Corporate Social Responsibility Expert Susan McPherson - A Force for Good

Million Dollar Mind

Play Episode Listen Later Mar 21, 2020 39:26


“Nothing is a prison sentence” . When something doesn’t work, you can always make a new choice. That was advice McPherson heard from her father, and it has stayed with her.  Susan is an angel investor, serial connector, and founder of McPherson Strategies (a corporate social responsibility firm working at the intersection of branding and social good). On a trip to Afghanistan with other women who wanted to make a difference, Susan saw, first-hand, that business could be a force for good. Today, her company has entered its seventh year and she just returned from Antarctica where she saw climate change up close and discovered the soothing effect of penguins. Susan shares her journey with Julia Pimsleur, including: why corporate social responsibility is no longer a "nice to have" and how Susan was a pioneer in creating value at the cross section of business and social good; how dogs are a tonic for the soul and offer a daily mindset boost; why fighting loneliness is like battling cigarette addiction; and, what writing her book has taught her about making real connections in the workplace.

Unstoppable
41 Susan McPherson - Corporate Responsibility Expert, Angel Investor, and CEO and Founder of McPherson Strategies

Unstoppable

Play Episode Listen Later Mar 18, 2020 35:08


Susan McPherson is a friend of mine, an angel investor (and an investor in Hint), an entrepreneur, and she's been named one of Fast Company's "Smartest Women on Twitter". On today's show, Susan talks about what corporate responsibility is, how she chooses to invest in companies, the consumer demand for more transparency, her recent trip to Antarctica and more.

It Never Gets Old
Interview: Susan McPherson, McPherson Strategies

It Never Gets Old

Play Episode Listen Later Feb 6, 2020 31:06


Meredith sits down with friend of the podcast Susan McPherson, a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is a prolific speaker and writer, and author of an upcoming book.Meredith and Susan delve into what work there is to be done in climate, what you can do each day, Susan’s trip to see a (warm) Antartica, and her prolific consignment shopping career. Plus, as a petite woman, Susan gives tips on secondhand shopping as a petite size.More on Susan: http://www.mcpstrategies.com/susanmcphersonbioFollow her on Twitter: https://twitter.com/susanmcp1Consignment Brooklyn: https://www.consignmentbrooklyn.com/ See acast.com/privacy for privacy and opt-out information.

Thriver Lifestyle Podcast
Corporate Responsibility, Sustainability and Creating Social Impact with Susan McPherson

Thriver Lifestyle Podcast

Play Episode Listen Later Aug 29, 2019 8:45


Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship's Annual Summit, DLD, TOA Berlin, and Techonomy. Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, GoldBean and The Muse.  She serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn with her rescue pup and is currently writing a book. Twitter | Instagram | Facebook | LinkedIn Company Website Speakers Bureau | Forbes Blog   For more info on the host, visit, www.marianbacoluba.com and follow Marian on Instagram @mbacoluba. Enjoy the show and please don’t forget to RATE, REVIEW and SUBSCRIBE! Click here to Rate and Review Take a screen shot of your review and DM it to me on Instagram @mbacoluba or email it to me at podcast@marianbacoluba.com and I will give you a complimentary 30 minute Thriver Strategy Session to help you gain clarity and confidence in your next steps in life and business. Get your FREE Guide for 150 Ways to be a Thriver in Life and Business! http://www.marianbacoluba.com/150thriver/ Let’s connect on social media! Instagram | Facebook | Twitter

Sincerely, Hueman: Stories of Kindness and Doing Good
Connecting with Purpose - Susan McPherson

Sincerely, Hueman: Stories of Kindness and Doing Good

Play Episode Listen Later Aug 6, 2019 14:18


Susan McPherson is considered a matchmaker for social impact. Over the years, she’s built an incredible network of business leaders and nonprofit professionals who have a mission to do good. This network is something Susan expands with ease and authenticity. After all, companies and organizations are built by people. For Susan, bridging relationships to create an even greater impact in the world is really all that matters. In this episode, we are sharing Susan’s multi-chaptered journey as an effervescent connector, corporate social responsibility expert and the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. McPherson Strategies' clients include The Tiffany & Co. Foundation, Dell, Intel, The Women's Philanthropy Institute and Participant Media. Learn more at www.mcpstrategies.com Follow Sincerely, Hueman on Instagram @sincerelyhueman This show is produced by Hueman Group Media. --- Send in a voice message: https://anchor.fm/sincerelyhueman/message Support this podcast: https://anchor.fm/sincerelyhueman/support

So Money with Farnoosh Torabi
898: Susan McPherson, Corporate Responsibility Expert

So Money with Farnoosh Torabi

Play Episode Listen Later Jun 12, 2019 39:42


"There’s so many ethical questions and, you know, we're seeing this being being discussed at the top of all sorts of social platforms now, right? And then, you know, The New York Times this past weekend did that, you know, did their annual study showing what you know CEO compensation is as compared to the lowest paid workers, and it's atrocious." Is it possible for the business world, which is often characterized as being greedy, to care deeply about and act with social responsibility? Today's guest believes yes. And in today's world, she says, where consumers are looking to support corporations who specifically champion diversity and inclusion and philanthropy, it’s more important than ever for businesses to consider actively being part of the solution and forces of good in the world. We have the great pleasure of inviting Susan McPherson on the show. She is a corporate responsibility expert who's worked with major brands like Kate Spade, Dell, Tiffany, J.C. Penney, and many more through her consulting company, McPherson Strategies. Through her work, she helps her clients create real change in the world and improve their businesses. At the same time. She's also an Angel investor who invests in women owned businesses, and she's a highly sought after speaker. Her articles and interviews have appeared in Forbes, The Cut, Harvard Business Review. 

Leadership with Biana Kovic
Season #1, Episode #12 (Susan McPherson)

Leadership with Biana Kovic

Play Episode Listen Later Jun 6, 2019 46:33


Leadership with Biana Kovic Show features leaders and their stories / thoughts on leadership and best leadership practices. This is the 12th episode of the Leadership with Biana Kovic show that featured a special guest, Susan (Spector) McPherson, Founder and CEO at McPherson Strategies. www.bianakovic.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/biana-kovic/message Support this podcast: https://anchor.fm/biana-kovic/support

All the Social Ladies with Carrie Kerpen
Show #213 - Susan McPherson of McPherson Strategies

All the Social Ladies with Carrie Kerpen

Play Episode Listen Later Feb 25, 2019 25:09


This next interview is important because I am talking to somebody who I believe, who-heartedly, is helping to change the world. Susan McPherson is the Founder and CEO of McPherson Strategies. She's not only a master networking, but all of her networking is designed to help change the world. Her company, McPherson Strategies, works with Fortune 500 companies, NGOs, and countless others to help craft messages around important issues around corporate social responsibility. Not only is she helping them talk-the-talk, but she's helping them walk-the-walk. 

Financial Grownup with Bobbi Rebell
She blew it! How socially conscious entrepreneur Susan McPherson leveraged the sniffles into a pile of cash

Financial Grownup with Bobbi Rebell

Play Episode Listen Later Oct 29, 2018 12:44


As a child, the future founder of McPherson Strategies learned about money when it was used as an incentive to break a bad habit. Susan McPherson also shares an extremely important money tip about ways to give to charity beyond your means as we get towards the holiday season.  For more information, visit the show notes at https://www.bobbirebell.com/podcast/SusanMcPherson

Reinvent Yourself
#28: Reinventing after divorce: “Let yourself be afraid” (Susan McPherson)

Reinvent Yourself

Play Episode Listen Later Oct 5, 2018 41:21


After her divorce, Susan McPherson moved herself from Seattle to New York and started her life all over. She knew no one. Susan speaks with CoveyClub founder Lesley Jane Seymour about how she created her own community and became a super-connector running her own consulting business called McPherson Strategies which helps corporations with social responsibility.   Susan's reading list for a successful reinvention includes: "Drop the Ball" by Tiffany Dufu, "90s Bitch" by Allison Yarrow, "Give and Take" by Adam Grant, "The Power of Onlyness" by Nilofer Merchant.

No Limits with Rebecca Jarvis
#99: CEO & Founder McPherson Strategies, Susan McPherson: How to cold call and make it count

No Limits with Rebecca Jarvis

Play Episode Listen Later Aug 27, 2018 33:47


Susan McPherson believes that today it's a "must have" for companies to make difference. She founded McPherson Strategies in 2013 and has seen firsthand how businesses can be used as a force for good, working with companies like Intel, Tiffany + Co, and Kate Spade. On this episode, Susan talks how to build a business with social impact, how to get your company to pursue more social impact initiatives, the best techniques for cold calling and how to break through on Twitter. Fun fact: Susan was named one of Fortune

Green Connections Radio -  Women Who Innovate With Purpose, & Career Issues, Including in Energy, Sustainability, Responsibil

Engaging, enlightening and entertaining interviews with innovators and leaders in energy, clean tech and sustainability – featuring mostly women. Green Connections Radio helps you “live green, work green, earn green.”  Learn more about your ad choices. Visit megaphone.fm/adchoices

Evolving Digital Self
003: Susan McPherson

Evolving Digital Self

Play Episode Listen Later Dec 14, 2017 32:52


Our guest Susan McPherson, serial connector, founders and CEO of social impact consultancy McPherson Strategies and co-founder of the Giving Tuesday movement. We talk technology, connection, community and global impact. More information at EvolvingDigitalSelf.com and learn more about McPherson Strategies at www.mcpstrategies.com. This episode is being brought to you by 2BalanceU - the premiere resource for healing your relationship with technology for greater productivity, connection, wellbeing and profit. Sign up for your Digital Self discovery session to see if it is right for you or your organization today, and don't forget to grab your free book Digital Self Mastery And don’t forget to subscribe to Evolving Digital Self podcast so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go DigitalSelfMastery.com and follow us on Facebook and Twitter.

Positively Gotham Gal
Episode 39: Business as a Force for Good in the World - Susan McPherson, McPherson Strategies

Positively Gotham Gal

Play Episode Listen Later Oct 23, 2017 32:56


Susan McPherson is the Founder & CEO of McPherson Strategies, a consultancy focused on the intersection between brands and social good. Susan had an enormous amount of insight on everything from the possibilities for business to create positive change in the world, to how daunting that first big step into a life 'without a paycheck' can be. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC.

Disrupt Yourself Podcast with Whitney Johnson
Susan McPherson: Rising Above Disruptive Forces

Disrupt Yourself Podcast with Whitney Johnson

Play Episode Listen Later Oct 19, 2017 26:14


Susan McPherson is the president of McPherson Strategies, a communications consultancy. Join us as Susan gives a lesson on Corporate Social Responsibility, and shares how she dealt with the ultimate disruption. Show Notes: https://whitneyjohnson.com/susan-mcpherson/

Leading Good
Episode 4: Leading Good with serial connector, cause marketer, and corporate responsibility expert Susan McPherson, CEO of McPherson Strategies

Leading Good

Play Episode Listen Later Mar 28, 2017 50:57


Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. In this episode, Rod Arnold interviews serial connector, cause marketer, angel investor, and corporate responsibility expert Susan McPherson, CEO and Founder of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. To join the Leading Good Leaders Forum, visit LeadingGood.com

What Is It Your Turn to Do?
Interview with Susan McPherson, Founder & CEO of McPherson Strategies

What Is It Your Turn to Do?

Play Episode Listen Later Dec 16, 2016 29:28


Jennifer Gefsky interviews Susan McPherson discussing Corporate Social Responsibility. Susan is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney.

Hiding in the Bathroom
Our Bodies, Ourselves (Even at Work) - Ep 17

Hiding in the Bathroom

Play Episode Listen Later Nov 1, 2016 41:29


One is 6'1", the other is 4'11". How does it affect their professional selves? Morra sits down with Susan McPherson, Founder and CEO of McPherson Strategies, to talk about work place manners and how childhood tendencies pervade our adult life. They also discuss corporate social responsibility, what we expect from politicians in the public eye and building tactical yet genuine social networks as an entrepreneur.