Podcasts about growth design

In this FINAL episode of season "In the Company of Women", Kate Syuma dives into a conversation with Sera Tajima, Conscious Tech Advisor, angel investor, and former product designer at Webflow and Zendesk, to explore her journey into climate tech advisory and angel investing. Sera shares how her father's passing became a pivotal moment that shaped her perspective, how her background in product design influences her approach to climate tech startups, and why authenticity is the key to finding meaningful partnerships in the conscious tech space.Listen now on Apple, Spotify, and YouTube.—One more special update for you

In this episode, Kate Syuma dives into a conversation with Jennifer Phan, CEO and Co-Founder at Passionfroot, and former Venture Capital investor, to explore the unconventional path from corporate career to creator to tech founder. Jen shares how her immigrant family's entrepreneurial journey shaped her perspective, how her background in venture capital influences her fundraising and team-building approach, and why intentional growth and AI-powered efficiency are the keys to sustainable success in today's volatile tech landscape.Listen now on Apple, Spotify, and YouTube.—Want to become a post sponsor and share your product story or a new job opening with 5,600+ subscribers from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more?I'm opening up the calendar and planning new sponsorships for 2025 — grab your slot here: https://calendly.com/kate-syuma/growthmates-intro?month=2025-04—Exciting news! I've launched a new cohort of my 3-week growth course, and there's still time to join! Dive into proven strategies, behavioral science insights, and real-world examples to build your growth roadmap with hands-on feedback from me. Use promo code "growthmates" for $100 off: https://maven.com/growthmates/user-centric-product-led-growth?promoCode=growthmates—Welcome to Growthmates with Kate Syuma — Growth Advisor, ex-Miro. This season, “In the Company of Women,” is about celebrating women who successfully balance work, family, and creative passions while building meaningful careers.Growthmates is where top product and growth leaders share real strategies and insights to help you turn ideas into successful products. Learn from experts at Dropbox, Adobe, Amplitude, Canva, and more in deep dive interviews with Kate Syuma, ex-Miro Head of Growth Design and founder of Growthmates.Jennifer took an unconventional path, transitioning from venture capital investor to co-founder of Passionfroot — a platform empowering creators to monetize and brands to discover talent. Her journey was shaped by pandemic reflection, from newsletter creator to identifying a critical gap in the creator economy. Instead of following traditional playbooks, they built a lean, intentional company centered on creator needs, data-driven decisions, and sustainable growth.They also share insights on building a two-sided marketplace, leveraging VC experience for fundraising, and maintaining founder wellbeing through structured routines.Tune in to hear Jen's perspective on immigrant entrepreneurship, the power of intentional choices over sacrifices, and why small, effective teams outperform bloated startups.

In this episode, Kate Syuma dives into a conversation with Lexie Barnhorn, former Head of Social and Influencer at Notion, to discuss her journey from small-town Ohio to the heart of San Francisco's tech scene. Lexie shares how she built Notion's social presence, infused B2B marketing with pop culture, and launched viral campaigns like "Notion Faces." She also offers practical advice for startups on influencer marketing and opens up about maintaining mental health in high-stress roles, including her experience using AI as a self-therapy tool — ultimately leading her to her next chapter at Anthropic.Listen now on Apple, Spotify, and YouTube.—This episode is brought to you by Amplitude — check their Session Replay, which lets you watch real user sessions right inside your analytics flow: https://amplitude.com/session-replay—Exciting news! I've launched a new cohort of my 3-week growth course, and there's still time to join! Dive into proven strategies, behavioral science insights, and real-world examples to build your growth roadmap with hands-on feedback from me. Use promo code "growthmates" for $100 off: https://maven.com/growthmates/user-centric-product-led-growth?promoCode=growthmates—Welcome to Growthmates with Kate Syuma — Growth Advisor, ex-Miro. This season, “In the Company of Women,” is about celebrating women who successfully balance work, family, and creative passions while building meaningful careers.Growthmates is where top product and growth leaders share real strategies and insights to help you turn ideas into successful products. Learn from experts at Dropbox, Adobe, Amplitude, Canva, and more in deep dive interviews with Kate Syuma, ex-Miro Head of Growth Design and founder of Growthmates.Lexie took an unexpected path from consumer marketing to leading social and influencer strategy at Notion, where she built viral campaigns like "Notion Faces" and collaborated with cultural icons like Snoop Dogg. She shares her approach to community-led growth, structuring influencer partnerships for maximum impact, and why authenticity matters more than polished scripts.Lexie also opens up about balancing high-stress roles and how using AI as a self-therapy tool led her to her next chapter at Anthropic.Tune in to hear her insights on building standout marketing strategies, fostering genuine brand connections, and navigating career transitions in tech.

In this episode, Kate Syuma dives into a conversation with Mallory Contois, Head of Community & Mercury Raise at Mercury, and founder of The Old Girls Club, to explore her journey from Pinterest to building a thriving community. Mallory shares how overcoming cancer shaped her perspective, how her psychology background influences product and community growth, and why empathy is the key to creating meaningful connections in tech.Listen now on Apple, Spotify, and YouTube.—This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/guides-and-surveys—One more special update for you

In this episode, Kate Syuma dives into a conversation with Marie Martens, co-founder of Tally, to explore the journey of building a profitable business around a product that is 99% free.Listen now on Apple, Spotify, and YouTube.—This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/guides-and-surveys—One more special update for you

Unlocking Sales Success with Sean Shannon, Strategic Growth Design (North Fulton Business Radio, Episode 847) In this episode of North Fulton Business Radio, host John Ray interviews Sean Shannon, a fractional chief sales officer and sales expert from Strategic Growth Design. Sean shares his experience and strategies on effectively managing sales teams, establishing documented sales […] The post Unlocking Sales Success with Sean Shannon, Strategic Growth Design appeared first on Business RadioX ®.

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode: We're wrapping up this incredible season with a special twist! For the first time, host Kate Syuma switches roles and becomes the guest. Kate is interviewed by her friend and former colleague, Lana Kul, in an honest and vulnerable conversation about her first year as a solopreneur.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, Kate speaks with Chetana Deorah , a seasoned design leader who shares her journey across renowned companies like Yahoo!, Netflix, and Coursera, along with her transition to building a community-driven vegan pizza initiative. Chetana opens up about navigating the intersection of creativity, leadership, and self-reflection while balancing corporate and personal passions.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode

The Fundamental Breakdown Between Sales and Marketing, with Sean Shannon, Strategic Growth Design (One Minute Interview, Episode 128) Sean Shannon: The fundamental breakdown between sales and marketing, as I have seen it in my time, is an understanding of the ideal customer profile. In other words, marketing oftentimes is providing leads to the sales team that […] The post The Fundamental Breakdown Between Sales and Marketing, with Sean Shannon, Strategic Growth Design appeared first on Business RadioX ®.

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, Kate speaks with Benjamin Humphrey, founder of Dovetail, who opens up about his shift from corporate design roles to the challenges and rewards of startup life. Benjamin's story began as a designer at Atlassian before taking the leap into the unknown to create Dovetail, a user-focused product built to simplify research and UX processes. He delves into the defining moments that guided his journey, as well as the challenges of moving from a structured corporate environment to the entrepreneurial world.—Dovetail's mission is to improve the quality of every thing through the power of customer insights. In only six years, Dovetail has grown to drive research innovation at over 3,700 organizations including big brands like Harvard Business, Universal, Deloitte, Porsche, Starbucks, Shopify, Atlassian, Shell and more. Dovetail was deployed early at global design software company Canva, who set up its customer insights hub. Canva's product team has used Dovetail since the very beginning to analyze customer research data, uncovering insights that improve their product's user experience. Try out and start collecting your insights here → www.dovetail.com—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Yuriy Timen, Advisor Ex-Growth Gramnarly. Yuriy shares his inspiring journey from corporate roles to becoming a sought-after growth advisor. With eight years at Grammarly, Yuriy helped scale the company to half a billion in revenue, leading a team of over 40 people in marketing and growth product. Since moving into advisory roles, he's worked with over 35 companies, like Airtable, Canva, Whimsical, Flo Health, bringing invaluable growth insights. In our conversation, Yuriy delves into the challenges of shifting from corporate to advisory work, the importance of setting boundaries, and the mindset shifts essential for independent success.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Emily Campbell, VP of Design at HackerRank. Emily shares her fascinating journey, from starting in economics to leading design at HackerRank, where she focuses on creating design systems that integrate AI while maintaining a human-centered approach. She is also the founder of Women in AI and The Shape of AI, where she explores how AI is reshaping design, creativity, and human interaction. In this conversation, Emily dives deep into how AI can augment human potential, the ethical implications of AI in social media, and why maintaining a human-centered approach is critical as AI evolves.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion's core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: —Key highlights from this episode

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I chat with Jason Giles — a VP of Product Design at UserTesting.com. We dove into his journey, from working as an electronic musician to becoming a leader in the tech industry. Jason shares his unique story about transitioning into the UX field during his time at Microsoft, his experiences with design leadership, and how human-centered design became his foundation. We also dive into the importance of research, debunking 3 myths about its cost and time, and Jason's insights into democratizing research within organizations.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/—Key highlights from this episode

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design (ProfitSense with Bill McDermott, Episode 61) This episode of ProfitSense with host Bill McDermott features three distinguished entrepreneurs who share their expertise in navigating various complexities of managing a business. Desiree Caldwell from Elite HR Logistics discusses modern HR challenges, […]

Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design (ProfitSense with Bill McDermott, Episode 61) This episode of ProfitSense with host Bill McDermott features three distinguished entrepreneurs who share their expertise in navigating various complexities of managing a business. Desiree Caldwell from Elite HR Logistics discusses modern HR challenges, […] The post Desiree Caldwell, Elite HR Logistics, Jason Etheridge, Logic Speak, and Sean Shannon, Strategic Growth Design appeared first on Business RadioX ®.

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I chat with Enzo Avigo, CEO of June.so. We delve into the journey of product management and the shift from being a Product Manager at companies like Zalando and Intercom to becoming a Startup founder. Enzo shares his insights on the key differences between product management in large companies and startups, and how that experience shaped his approach to building June.so, a platform for B2B SaaS companies that provides customer analytics for product-focused teams. We discuss positioning, product-market fit, and how to align multiple aspects like brand, marketing, and product into what Enzo calls "Position Market Fit."—By the end of this episode, you'll gain insights on:- The transition from PM to Founder  - The role of design and user experience in creating a strong product position  - How to build a memorable product experience that stands out  - Practical examples of positioning, including how Enzo applies it at June.so  - Lessons learned on when to outsource brand work and when to handle it in-house—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/— Self-Serve Onboarding course is coming back! Get 100€ off

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—In this episode, I chat with Amy Bucher, Chief Behavioral Officer at Lirio and author of Engaged. We delve into the world of behavioral design, exploring how understanding human behavior can lead to more ethical and effective product development. Amy shares her journey from academia to leading behavioral design teams, and how frameworks like the COMBEE model and Behavior Change Wheel are essential tools for influencing user behavior.By the end of this episode, you'll learn how to apply behavioral science principles to your product, understand the importance of ethical design, and gain insights into leveraging AI for personalized user experiences

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—In this episode, I chat with Jochem Van Der Veer, co-founder and CEO of TheyDo, about his journey from UX design to leading a successful B2B SaaS company. We dive into the triple diamond framework, customer obsession, and key strategies for scaling a product. By the end, you'll gain actionable insights on how to align business goals with customer outcomes and effectively grow your company.By the end of this episode, you'll learn about the triple diamond framework for design thinking, the importance of customer obsession, and practical strategies for scaling a B2B SaaS company

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Lena Kul — a seasoned design recruiter with vast experience at companies like N26, Miro, and now a User Researcher. Lena shares her journey from design recruitment to user research, providing valuable insights for anyone looking to shift careers or land a job in the current competitive market.By the end of this episode, you'll learn how to make your job search more effective, craft a compelling portfolio, and negotiate your worth confidently

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Bruno Berger — a VP of Design and Product Management who worked in companies like Google, Metabase, and now he's teaching “Design for PMs” on Reforge. We discuss Bruno's career journey, the integration of design and product management, and best practices for improving collaboration between designers and PMs. We also explored Bruno's strategies for combining design and product management to enhance team collaboration and project success.By the end of this episode, you can learn how to make your PM and Design collaboration better by adjusting the ways of working, building trust, and how to align faster to make it the most rewarding thinking partnership.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met with Behzod Sirjani — a leader in Research space who worked in companies like Slack and Facebook, and currently supporting the broader community as an Advisor and Reforge partnerResearch is one of my favourite topics, and we discussed how different companies should approach: from Startup to Scale up. By the end of this episode, you can learn how to get customer insights even in a small team, when it's the right moment to bring a dedicated researcher, common mistakes, and how to scale the research forward.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck.  If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

We're happy to welcome you on the Season 2 of the Growthmates podcast where we will dive into insightful conversations with leaders from Amplitude, Canva, Intercom, Coda, HubSpot, and more to come. If you enjoy our show — subscribe to get all episodes right to your inbox on katesyuma.substack.com. Listen now on Apple, Spotify, or watch on YouTube (new!).In this episode, Iain Dowling, Growth Design Leader at Canva, shares insights into his career path and the culture at Canva. He discusses the growth of Canva and the significant changes he has witnessed during his 6 years at the company. Iain also explains the transition from individual contributor to manager and the importance of coaching at Canva. He highlights the 4 pillars of Canva's growth and development framework and the training provided to coaches. Iain discusses the influence of designers on Canva's culture and the role of the “Vibe Team” in creating a positive work environment. He also shares insights into hiring for growth teams and the importance of effective one-on-one meetings. In this conversation, Iain discusses the importance of effective communication and provides valuable insights on building strong relationships, active listening, non-verbal communication, and overcoming communication challenges.Some Takeaways:* Canva has experienced significant growth over the years, but has maintained its core values and culture.* Coaching is an integral part of Canva's leadership approach, focusing on the growth and development of team members.* Canva's growth team is organized around key metrics, such as monthly active users (MAU) and annualized recurring revenue (ARR).* The “Vibe Team” at Canva plays a crucial role in creating and maintaining a positive and engaging work culture.* Hiring for growth teams requires individuals with a data mindset, an interest in user flows, and a focus on impact and iteration. Effective communication is crucial for personal and professional success.* Building strong relationships requires open and honest communication.* Active listening and empathy are essential skills for effective communication.* Non-verbal communication plays a significant role in conveying messages.* Overcoming communication challenges requires patience, understanding, and adaptability.Follow Growthmates podcast updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Iain Dowling, Growth Design Lead at Canva:* LinkedIn: https://www.linkedin.com/in/idowling/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: https://katesyuma.substack.com/* X (Twitter): https://twitter.com/kate_syumaWhere to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/What we've covered in this episode:00:00 Introduction and Background01:20 Becoming a Growth Design Leader at Canva02:26 The Growth of Canva04:41 Transitioning from Individual Contributor to Manager06:21 The Role of Coaching at Canva08:30 The Four Pillars of Canva's Growth and Development Framework09:25 Training for Coaches at Canva10:41 The Influence of Designers on Canva's Culture15:59 The Growth of Canva18:36 Establishing the Growth Team at Canva21:55 Organizational Structure of the Growth Team25:16 The North Star Metrics for the Growth Team28:10 Introducing Magic Studio and AI at Canva35:19 The Role of the Vibe Team in Creating Canva's Culture38:53 Factors for High-Performing Growth Teams42:56 Recognizing Growth Talent and Hiring for Growth Teams47:51 Effective One-on-One Meetings and Team Bonding51:36 Favorite Book on Team Culture54:12 Closing Remarks and Contact Information02:30 The Importance of Effective Communication10:00 Building Strong Relationships20:00 Active Listening and Empathy30:00 Non-Verbal Communication40:00 Overcoming Communication Challenges50:00 ConclusionResources referenced:* Simon Sinek, “Leaders Eat Last”: https://simonsinek.com/books/leaders-eat-last/ * Sam Harris's “Waking Up” app: https://www.wakingup.com/* "Growth and Development 12 Skills" framework — coming soon in a follow-up article! If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.comSubscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Kate Syuma was the 3rd designer at Miro and went on to become the Head of Growth Design during her 6+ years at the company. This episode is a masterclass in designing for business impact. We discuss: - Her process for identifying the aha moment in your product- How Kate overcame imposter syndrome in her first year - Ways designers can ask better data questions - Insights from researching onboarding at 80+ companies - The importance of designing for emotion vs. solving problems - + a lot more If you want to learn more about Kate definitely check out: Growthmates - https://katesyuma.substack.com/ ✌️ Dive is where the best designers never stop learning

Split-tester à grande échelle, pourquoi ? Quand ? Comment ? Je vous raconte mon expérience !➡️

In this episode, we go beyond the surface and dive deep into the art of balancing velocity and quality when it comes to designing digital products. As part of one of the industry-leading tech companies, Adam Furness, our Guest today has a wealth of experience in navigating the intricate landscape of design and development.One of the highlights of our conversation is Adam's unique framework called "Good, Better, Best," where he reveals how Atlassian prioritizes what to ship next. This invaluable approach allows them to strike the perfect balance between shipping fast while optimizing for business and customer value.But that's not all! Adam generously shares the frameworks he employs for his personal growth within the company. Whether you're a seasoned designer or just starting your journey, these insights are sure to leave you with a fresh perspective on continuous improvement and career development.This is the last episode of Growthmates seasson 1. We want to thank everyone who listened to us, sent us feedback and gave us reviews in Apple podcasts and of course, to the 10 amazing guest we had on this first seasson.We'll be back at the end of September with season 2. Please, keep sending us your feedback to growthmates@substack.com so we can improve the format of the podcast.Resources mentioned:* Atomic habits - James ClearWhere to find Adam Furness* Linkedin: https://www.linkedin.com/in/adamfurnessdesign/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Today we had a very deep and balanced conversation Verna Bhargava, Senior Experience Design Manager at Growth in Adobe. We unpacked the topic of vulnerability for leaders and individuals who are constantly trying to achieve high results for themselves and their companiesJoin this conversation to hear about how Growth is organised at Adobe, what frameworks help to find space for innovation, and how vulnerability can help you build a stronger team culture.If you enjoy this episode, don't forget to share it with your friends and give us a good review.Resources mentioned:* The Emergence of a Growth Designer: https://adobe.design/stories/leading-design/the-emergence-of-the-growth-designer* Radical Candor, Kim Scott* The Making of a Manager, Julie Zhuo* Dare to Lead, Brene Brown* Big Magic, Elizabeth Gilbert* The Artist's Way, Julia CameronWhere to find Verna Bhargava, Sr. Experience Design manager, Growth at Adobe express:* Linkedin: https://www.linkedin.com/in/verna-bhargava/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Today we're going to dive deep into the topic of UX research and explore how it plays a crucial role in driving growth within Miro.We're happy to welcome a man which we have the pleasure to work with, Andrej Balaz, UXR at Miro who will share with us some of the fascinating insights and practices he employs to conduct UX research in the growth field.Stay with us to hear about building a UXR culture in an Hyper-growth stage company, what are those unique things about running research at Miro, and some tips and best practices in that field.Resources mentioned:* www.elicit.org* Book: On the Self Regulation of Behavior – Charles S. Carver and Michael F. Scheier* Book : The New Economics - W. Edwards DemingWhere to find Andrej Balaz, Staff UX researcher at Miro:* Linkedin: https://www.linkedin.com/in/andrejbalaz/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Cette fois-ci nous rencontrons Capucine Trabarel, alternante UX chez Pollux. Au départ conseillère de vente, elle a su se frayer un chemin dans l'UX Design. Maintenant dans une équipe de plus de 100 designers : Pollux, l'agence du groupe La Poste, c'est avec joie qu'elle nous partage ses conseils, ses épreuves et sa réussite : intégrer une entreprise où l'UX est au cœur des préoccupations !“ Les Tips de nos invités :

This week, Kate Syuma, Head of Growth Design at Miro is on the show!!! We cover career growth, user onboarding, community-led growth, and challenges in growth design leadership. Kate shares her insights on user segmentation and how asking the right questions during onboarding can provide valuable data for personalizing the user experience. She also mentioned the potential for expanding Miroverse in the future, stating, "It's happening on the background as we speak".

In this episode we have none other than Lex Roman, the founder of Super Easy Digital and the Growth Tracker community, but most important, Lex is one of the true pioneers in the field of Growth Design.We dived into Lex's inspiring transition from a comfortable job in the tech industry to embarking on the path of solopreneurship. Leaving behind the security of established companies such as Invision, Carbon five and The Black Tux to name a few.Lex shared with us the importance of focusing on real problems and what should the term "Delightfulness" actually mean when it comes to create user experiences.Learn more about Lex at https://supereasydigital.comTake Lex's course on getting clients and use code GROWTHMATES for a special discount https://supereasydigital.com/getmoreleadsBecome a Growthtracker: https://supereasydigital.com/growthtrackersFollow Lex on Instagram @supereasydoesit https://instagram.com/supereasydoesitResources mentioned:* Lex article about Growth Design written in 2018: https://medium.com/criticalpath/what-is-a-growth-designer-1b342d55a358* The story of Slawsa: https://www.sharktankblog.com/business/slawsa/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Un guide pratique pour mettre en place de la recherche utilisateur efficace via le Fake Door testing, une méthode growth design géniale !

In this episode we had Zander Whitehurst, Founder of Memorisely, ex. UX Designer at HotJar and an owner of an enormous design community. If you've seen his "Supafast" reels on Instagram — You know this is Zander.During our discussion, Zander shared his remarkable journey and the challenges he encountered when transitioning from a comfortable full-time job to a Founder role, and how his design background played a pivotal role in establishing his own business.Furthermore, we dove into the future of education and explored the significance of bootcamps within it. We also talked about effective methods for continuous learning, personal growth, and the cultivation of community throughout this journey.Where to find Zander:* LinkedIn: https://www.linkedin.com/in/zanderwhitehurst/* Memorisely: https://www.memorisely.com/* Instagram: https://www.instagram.com/zanderwhitehurst/Resources mentioned:* The power of now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808* Just enough research: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer (Growth) at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Allen shared with us his journey into design, starting more than 20 years ago and working in top companies such as Google, Facebook, Apple and Ebay. He's been for 4 years now at Pinterest, where he manages the growth design team. We also dived into the current state of Growth Design on tech companies and talked about the future of this role.On the second half of our conversation, Kate and Allen shared the challenges they both faced when transitioning from IC's to Managers, and dived into some of the learnings they've made so far.Where to find Allen:* LinkedIn: https://www.linkedin.com/in/allenjordan/* Website: http://allenjordan.com/* Pinterest: https://www.pinterest.es/allenjordanWhere to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/* Twitter: https://twitter.com/kate_syumaWhere to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

CONOCE TribUX

Priya Bhatia is a Growth Product Manager at 7Shifts. We started our conversation with unpacking her story of becoming a Product Manager in Growth, and discussed collaboration with product design and how to make it impactful. Then we landed on some crucial topics such as maintaining wellbeing and mental health in a high-paced environment, and even reflected on our recent experience of practicing silent meditation and vipassana.We hope that this part of our conversation can inspire you to try out some of the practices that can help you grow, feel well, both personally and professionally.Where to find Priya:* LinkedIn: https://www.linkedin.com/in/priyabhatia0210/* Newsletter: Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/* Twitter: https://twitter.com/kate_syumaWhere to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends, and give us a good review or send us your feedback to growthmates@substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Welcome back small business owners!Let's welcome guest Lex Roman to the podcast! A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for major companies since 2010. She popularized the term “growth design” and built a community of over 1400 practitioners that's still growing called Growth Designers. Now, she's on a mission to help solopreneurs get seen and get sales without being beholden to big tech. With her company Super Easy Digital, Lex supports small business owners with one on one services and group programs.Lex gives us an inside look on how she approaches small business development in a sustainable and enjoyable way! Join us in the rest of the episode to hear about:• 2:33 - How to be efficient and utilize the customers, connections and relationships you already have by using the right asks.• 12:46 - Strategic marketing from the inside out vs. starting from zero on social media platforms.• 18:00 - Lex's top advice: What you need to start and stop doing in your business!When we start to look within the amazing resources and client base that we currently have and expand from that to increase sales, you might find you already have everything you need to grow in the way you desire! There were so many great topics in this chat! If you found this helpful, I would love for you to share it with a fellow small business owner so we can continue to connect and support one another! Lex's Links:Seven Steps To Getting More Leads - use code SCHOOLFORSMALLBIZ for 10% offFree Referral Toolkit WebsiteInstagramStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Ioana Teleanu is a UX Manager at Miro, founder of UX Goodies Community and ex. founder of Mento Design Academy. Ioana shared with us her fascinating story of building a personal brand, creating and sunsetting her own businesses and growing through that experience.We delved into topics such as finding balance between side projects and a full-time job, growing a design community to over 220k people, the process of growing and exiting a design school, and maintaining a healthy work-life balance amidst it all. Additionally, we explored the impact of AI on the design world. Tune in to discover insights and inspiration from this engaging conversation![07:23] Staring the design community[08:40] Sunsetting your own business[13:57] Balancing work and side projects[15:58] Work-life balance in tech[18:30] Building yourself as a brand and dealing with vulnerability[30:00] Journey at UiPath[36:00] What role do you think AI will play in tech[47:52] Where to find inspirationWhere to find Ioana:* UX goodies: https://www.instagram.com/uxgoodies/* LinkedIn: https://www.linkedin.com/in/ioanateleanu/Where to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Twitter: https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/katusyuma/* Website: https://katesyuma.com/Where to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/Resources mentioned:* Ben's bites newsletter: https://www.bensbites.co/* Visual Explanations, Edward R. Tufte: https://www.amazon.com/Visual-Explanations-Quantities-Evidence-Narrative/dp/1930824157Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Welcome to Works In Process w/ George Garrastegui, Jr. / Ep 27 ---Train for the skill the industry needs: I think it's an education problem. There's a ton of diversity on the planet. I think there's a skills gap that these companies are looking for. This caliber of talent. The same thing (happens) with the NBA, the NFL, with any professional league or organization.If you're not grooming or training certain communities to be able to develop those skills, then you're not gonna see them at the end result— I think that's what it is. So I would say yes, there's a diversity problem in tech, but I think it's a bigger problem with lack of education and lack of skills training."That's my guest, Fonz Morris :In this episode, host George Garrastegui Jr. chats with Fonz Morris, a self-taught creative, discuss being a Growth Design at Netflix and how they get customers to value the service and stop password sharing. Also, Fonz shares the value of UX research that focuses on how design is more than a visual medium and the industry needs to expand its definition.I want to thank Fonz for taking the time out of his busy day in Cali to chat. It's so interesting to hear how Netflix is a consumer-first business and the power that research plays in ensuring it can solve users' problems in ways that make people see value in their service.Enjoy!---Follow Fonz Morris via:Fonz's Website / @youngfonz on Twitter / @youngfonz on Instagram ————CreditsEditor: RJ BasilioResearch and Transcription Reviewer: Or SyzflingierIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcast and Spotify!About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and curator. Works In Process is a collection of discussions that explore the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.---Subscribe to Works in Process via:Apple Podcast: http://wip.show/apple_podcastSpotify: https://www.wip.show/spotifyAmazon: https://www.wip.show/Amazon_musicStitcher: https://www.wip.show/stitcherYouTube: https://www.wip.show/youtubeFollow Works in Process:Instagram / Facebook /

Joey Thompson is a Product Designer, Growth at Miro. Joey shared his personal growth story with us, transition from an opera singer to UX designer and how he developed his passion for behavioural design.Our discussion turned into a thought-provoking roundtable where we explored cognitive psychology principles, dark patterns, and bright patterns, and discussed examples from products like linking Duolingo, TikTok, and many more.What's inside:[02:57] Joey's transition from opera singer to UX and Growth designer[14:36] What is Behavioural design?[17:30] How Duolingo is using "boost" principles[30:16] Discussing "Hick's law" as one of behavioural principles[36:26] Where you can find "Dark patterns"[49:37] Bright patterns: Procreate, TikTok, Midjourney[1:03:00] Recommendations for inspirationWhere to find Joey Thompson:* LinkedIn: https://www.linkedin.com/in/josephfordthompson/* Twitter: https://twitter.com/jfordthompsonWhere to find Kate Syuma, Head of Growth Design at Miro:* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Blog: https://medium.com/@kate_syuma* Twitter: https://twitter.com/kate_syuma* Website: https://katesyuma.com/Where to find Oscar Torres:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/Resources mentioned:* Hooked by Nir Eyal: https://www.amazon.nl/-/en/Nir-Eyal/dp/0241184835/ref=sr_1_2?crid=3NEVI274VXSF6&keywords=hooked&qid=1680364867&sprefix=hooked%2Caps%2C90&sr=8-2* Growth.design | The Psychology of Design: https://growth.design/psychology* Engaged: Designing for Behavior Change by Amy Bucher: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

In this episode: What is grown design? How different is it from traditional design role? How can you as a product designer apply it to your work? What are the educational programs that teach you that? How can you learn it on your own? What role research play in growth design? How different it is from the classic product design structure? How does growth designer's portfolio look like? How portfolio would differ from product to growth designer? Who growth designer usually collaborates with within the team? Connect with Sera: Sera's website 'The Craft' Sera's newsletter Sera's instagram Sera's Youtube channel Sera's ⁠Linkedin⁠ Mentioned in this episode: 'Hacking growth' book by Sean Ellis Reforge by Brian Balfour Lex Roman Lenny Rachitsky podcast growth.design - Product tips in a comic book format Links: ⁠Sign up⁠ to the next Design Thinking workshop list by Anfisa FREE webinar: ⁠Smooth transition into UX⁠ by Anfisa ❓Next topic ideas: Submit your questions or feedback anonymously ⁠here⁠ Links:

We were talking about building happy teams, growing as a Product manager in Growth, how to create the best partnership with product designers, and how to shift the mindset of the company to be more growth-oriented.Here's what we covered:[02:34] Willie's story of becoming a Growth PM[06:02] Coming back to Dropbox and shift to Growth mindset[16:48] How to keep up the high energy in the team[26:15] Collaboration between Product Manager and Product designer[37:20] Successful experiments are not always the most "sexy" solutions[43:35] Building and defining happy teams[53:02] Shaping the culture of Core teams to Growth[1:00:00] Start applying the atomic habitsWhere to find Willie Tran:LinkedIn: https://www.linkedin.com/in/willietran/Where to find Kate Syuma, Head of Growth Design at Miro:LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/Twitter: https://twitter.com/kate_syumaInstagram: https://www.instagram.com/katusyuma/Website: https://katesyuma.com/Where to find Oscar Torres, Product Designer at Miro:LinkedIn: https://www.linkedin.com/in/oscartorrestryme/Website: https://www.oscartorres.me/Reach out to us for feedback or a potential podcast partnership → growthmates@googlegroups.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit growthmates.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

How does product design relate to the company's growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You'll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMixpanelShape Up — a book by Ryan SingerFigJam, Notion — shaping toolsConnect with Brent on LinkedInIC2MGMT — Brent's SubstackCheck out Brent's websiteThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we talk about the big business that is the Football World Cup and sports marketing,  then we ponder the benefits of 'Growth Design' - is it even a thing? And we talk about some TV and Film to catch up on over the holidays. Detailed show notes & Bookmarks available soon at Pilote MediaSupport the showSign Up to our Newsletter

In episode 40 of The Product Design Podcast, Seth Coelen interviews Kate Syuma, Head of Growth Design at Miro. Over the last five years at Miro, Kate has grown from an IC Product Designer to a Product Design Lead and up to her current role. Her insights on career growth and keeping things fresh as your career progress are fantastic!During our chat, Kate shares how to organize your career path and grow as a designer while not getting tired of your job. We also talk about how she set herself up to land her first job and then be discovered by Miro. Kate's approach to growth will help you no matter where you are in your career path right now!During our interview with Kate, you will learn:

Growth is synonymous with every area of our lives. But how do we build it?Listen to this episode to know how.Listen, share and stay tuned for more!Learn Personal Branding by joining my next free masterclass - https://www.designyourpresence.in/brandingmasterclass

Our guest for this episode is Ramy Doss Head of Product Design Bevy Former Head of Product Design Eventtus Former Head of UX & Product Design Instabug Ramy will talk to us about the importance of Growth Design for Tech businesses through insightful tips and information. In case you have any questions feel free to contact Ramy through Linkedinin https://www.linkedin.com/in/ramy-doss-62bb988/

The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Andy on Twitter (@andybudd) or check out his website.Resources mentioned:The ICE frameworkThe Eisenhower frameworkDivide the DollarThe Kano ModelThe Cold Start Problem by Andrew ChenFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Growth design is a powerful concept. It's how we bring the goals of product marketing into focus and activate those goals through great design. As Christian puts it, it's about evolving the areas of your product that grow metrics like revenue and users. But too often, growth design is reduced to a buzzword; to make the most of the practice, you have to consider the context in which you're working. This episode explores what growth design looks like today, what it is not, and how it takes the best of two product disciplines, PMM and UX, to accelerate change.    Oh, and we're trying something new with the show. Today you'll hear a new voice: our producer Erica is joining the conversation to ask the tough questions and be an advocate for you, our listeners. Want to add your own take? Write a note or record a voice memo, and send it to erica.irish@innovatemap.com to join the conversation.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  Growth design is about building features that accelerate growth in your product, like increasing revenue and users.  At its core, growth design is the intersection of product marketing and UX.    Things To Listen For:    [0:30] Introducing our moderator & producer, Erica Irish  [3:00] Why Christian & Meghan were initially skeptical about growth design   [4:00] Growth design is a layer on top of UX design meant to help the product accelerate growth, in revenue, users, etc.  [4:30] Hear more from Pinterest's growth design team in our 2020 episode [6:00] Growth design brings product marketing into focus (e.g., microcopy)  [8:00] Growth design leads to “users supporting other users” (product-led growth) [9:30] How web3 and decentralization could affect growth design (or not)  [12:30] Growth design accelerates users who are beyond the “hesitancy phase” [13:00] Products need a category foundation before they get to growth design  [14:00] Examining NFTs, community membership…and an NFT vending machine [16:00] A case study: Coinbase's experimental Super Bowl commercial  [17:30] Why “marketing is never responsible for education,” but PMM can be  [20:00] Growth design as understood through Andrew Chen's “cold start problem” [20:30] The early stages of a product should be different from your later stages  [21:00] The goal of your first stage: figure out if your product is valuable, so you have something good to grow from  [23:30] How to define and think about “growth design features”

In this discussion, we catch up with Angel Steger, Director of Design at Facebook, on how she has built a career in Growth Design, what this function is and how it might differ from other disciplines in Design. She also shares numerous insights around how she has taken various steps in her career, and her tips for successfully navigating a long and rewarding career. Link to the full discussion including resources mentioned by Angel: https://www.learneducatediscover.com/growth-design-in-tech Thank you for listening! Website www.learneducatediscover.com/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321 Follow the show on Twitter @LED_Curator Like us on FaceBook at www.facebook.com/learneducatediscover/

AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Robbie Tseng, Vice President, Growth Design at HBO Max. This Fireside Chat was originally livestreamed on October 13, 2021. Watch the captioned video version here: https://www.aiga.org/inspiration/talks/robbie-tseng-fireside-chat-with-robbie-tseng As the largest professional membership association for design, AIGA offers you deep personal connections with your community. Your membership dues are an investment in yourself, your profession, and a network of creative changemakers, problem solvers, and professionals. Join today: https://aigadsgn.org/3iEEqRa --- Send in a voice message: https://anchor.fm/aigadesign/message

Part 1: In this episode, I talk with Molly Edelstein, founder of Personal Growth Design.  Multiple Sclerosis has been a part of Molly's life since she was very young, from her father's diagnosis  when she was 6 and then her own diagnosis at 20.  The spiritual lessons she has learned from MS have changed her life, brought her freedom and joy, and has now led her to  provide coaching and education.  She comes to this work with a background as a homeopath, business professional and lifelong spiritual seeker and loves to help women fully embrace and leverage their ME-ness. Part 2: Weekly Words of Wisdom - Lynda shares an email from Dr. Robert Anthony titled, "Becoming More Powerful by the Minute"

What's up guys! The new podcast with the founder of 10k designers Abhinav Chhikara is here. We talk about Productivity, growth, design and psychology. Check out his handles: Instagram: https://www.instagram.com/abhinavch/ 10k designers site: https://www.10kdesigners.com/

Molly Norris Walker is Head of Design & User Research at InfluxData. Today we're talking about how to smash your growth targets through design experimentation. A big part of Molly's role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also author of Design-Driven Growth: Strategy & Case Studies For Product Shapers. In this episode, Molly discusses: - Why growth design is super important in B2B - The relationship between growth design and product-led growth - A 5-step framework for implementing growth design - How you can design growth loops into your SaaS business model - A growth design AB-Test challenge Links InfluxData >> https://www.influxdata.com/ Design-Driven Growth: https://www.design-driven-growth.com/ Design-Driven Growth: Strategy & Case Studies For Product Shapers >> https://www.amazon.com/UX-Design-Growth-optimize-conversion-ebook/dp/B07BYX1GY8 Lex Roman on Medium >> https://medium.com/@calexity GrowthDesigners.Co >> https://growthdesigners.co/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

In this talk, we look at the 'situational' aspect of our growth and calling. How do we act in this world? Christians through the ages have been torn between the 'monk' and the 'merchant' for their choices. We offer a paradigm shift by going back to Genesis and grounding our answer in the creational mandate. We link this mandate with kingship and then try to modernise that term by equating it with transformation and design. This is a groundbreaking topic, and we are only beginning the dialogue in this talk but I think it launches us on a healthy trajectory.