Podcasts about IKEA effect

In today's loud marketplace, the biggest challenge isn't just getting someone's attention — it's getting them to stay committed long after the initial conversation. Most salespeople and influencers work harder than ever delivering polished solutions, only to watch prospects hesitate, negotiate harder on price, or disappear entirely. Understanding one powerful psychological principle can flip that dynamic and help you create long-term ownership and stronger results.   The IKEA Effect is the well-documented tendency for people to place significantly higher value on products, ideas, and solutions they have helped create or assemble themselves. When someone invests meaningful effort and successfully completes even a small part of the process, they develop psychological ownership. This makes them like it more, defend it more, and feel more committed to moving forward with you.   This principle changes how you influence and sell because it moves you away from trying to convince people and toward helping them convince themselves. When someone feels they helped create the outcome, they don't just agree with you — they become advocates for the solution. This creates stronger relationships, higher close rates, and customers who stick around longer because the value feels personal to them. Persuade With Power Kurt Mortensen Maximize Your Influence Free Persuasive Presentation Assessment

The IKEA EffectType 1, 2 & 3 FunThe Hero's JourneyConnect with Sam on LinkedIn - I share customer experience content multiple times a week, and love hearing from listeners with questions or ideas for topics.Subscribe to my newsletter, Customer Experience Patterns - I publish a new edition with each episode of the podcast.My LinkedIn Learning courses: Customer Experience: 6 Essential Foundations For Lasting Loyalty, How To Create Great Customer Experiences & Build A Customer-Centric Culture. In-depth video series that teach you how to create great experiences, and build customer-centric cultuers.Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music. Hosted on Acast. See acast.com/privacy for more information.

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What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table. Mo Bunnell, one of the world's leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort. This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals. ⏰Timestamps (00:00) Introduction (00:32) Doing vs. Winning the Work (04:22) Mistakes That Kill the Pitch (07:37) The IKEA Effect  (10:13) Building Credibility  (15:57) Storytelling (19:27) Pricing Conversations (21:21) Pricing Options (23:55) Raising Prices (27:15) Asking for Referrals (29:17) Closing Meetings with Momentum (32:04) AI as a Thought Partner Learn more in Mo's free training course: http://givetogrow.info/ Connect with Mo Bunnell: https://bunnellideagroup.com/

This week, we explore the IKEA Effect—why we value what costs us—and how a frictionless, convenience-driven world is quietly reshaping our habits, relationships, and spiritual formation. We examine how effort forms us, where convenience is costing us more than we realize, and what it looks like to follow Jesus in a culture that avoids resistance.DISCLAIMER: The views and opinions expressed in this podcast are those of the cast members and guests. They do not necessarily reflect the official position of Christ Community Church.

Stop building products nobody wants by discovering the psychological bias killing your strategy!Today, Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel are taking on the "IKEA Effect." The IKEA effect is the cognitive bias that causes product managers and leaders to overvalue the things they build - simply because they built them! That's right, today we're tackling a bias that's led to so much wasted budget, we're going to end up needing Congressional oversight... not to mentioned the ignored research and "survivorship bias" of trying to be the next Steve Jobs.Listen or watch as we discuss and review:- The Scientific research behind the IKEA Effect (people value items 63% higher because they've built those items)- Why teams ignore expert research and undervalue insights THEY DID NOT SUFFER to obtain- How traditional review committees designed to kill bad ideas often stifle innovation (and what to do better)- Balancing the need for intrinsic motivation (Self-Determination Theory) with the necessity of governance- The "Kill or Nurture" Framework: A new 2x2 decision matrix to evaluate projects based on evidence vs. passionWe also share personal war stories on the product-related IKEA effect, bemoan the struggles of gaining funding for evidence-based ideas, and maybe even distinguish between a wobbly chair and a throne. Tune in if you're interested in ways to stop falling in love with your own bad ideas!#ProductManagement #Agile #ProductStrategyNorton, Mochon, & Ariely (2012) IKEA Effect Study, The IKEA Effect (Harvard Business Review), Self-Determination Theory (Ryan & Deci), Gartner Research, Deming's theories on intrinsic motivationLINKSYouTube: https://www.youtube.com/@arguingagileSpotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596INTRO MUSICToronto Is My BeatBy Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

Watch the YouTube version of this episode HEREAre you looking for some advice on how to achieve fulfillment in your life? In this episode of Maximum Lawyer Live, Tyson reflects on personal and professional fulfillment, using a recent home renovation as a metaphor for job satisfaction. Drawing from psychological theories like Self-Determination Theory, the IKEA Effect, and Flow, the episode explores how competence, autonomy, and relatedness drive motivation. Tyson shares some insights about personal and professional fulfillment and the 3 things you need to master to become successful in both realms. Autonomy is important to fulfillment because it's about controlling how or what you do. Then there is competence and the belief that you have the ability to do something. Last is relatedness and if what you are doing resonates or relates to people and their life. If you are able to master these 3 things, you will be successful in whatever you do. The control over your work, the competence you have and the reliability is what people are drawn to.Lifelong fulfillment is all about continuous growth and learning. If you have the desire to learn and grow every day of your life, you will never be stagnant or in one place. You will be able to move forward and evolve not only in your professional life, but in your personal life. Putting golden handcuffs on can really hold you back from achieving whatever you want. So, it is important to allow yourself to move forward each and every day!Listen in to learn more!3:22 Personal Fulfillment and Career Reflection10:04 Communicating Value to Clients14:04 Flow Theory: Achieving Fulfillment at Work 19:20 Respect and Equality in the Workplace24:01 Continuous Growth and Lifelong Learning Tune in to today's episode and checkout the full show notes here. 

In this episode, Dr. Killeen breaks down the IKEA Effect—a concept from behavioral psychology that explains why we value what we help create. He connects it directly to leadership, systems, and manuals in a dental practice, and why simply copying templates rarely leads to real buy-in. It's a relaxed conversation about ownership, doing hard things on purpose, and why the effort you put into building your own systems is what makes them actually stick.

If you've ever put together a piece of furniture from Ikea, you'll relate to this bias! Want to test yourself on how well you can recognize fallacies in real life? Take the Meme Fallacy Quiz! www.filteritthroughabraincell.com/quiz Learn more about Crazy Thinkers membership where you can practice critical thinking using real-life memes, articles & headlines: www.filteritthroughabraincell.com/crazy Here's how you can purchase the Logical Fallacies ebook: https://www.filteritthroughabraincell.com/offers/z6xbAcB2 Send me any questions, comments or even the fallacies you're seeing around you! think@filteritthroughabraincell.com Or, tag me on Instagram: @filteritthroughabraincell Sign up on my email list at: www.filteritthroughabraincell.com/contact Check out Summit Student Conferences: www.summit.org/braincell Use code BRAINCELL26 to get $250 off! Learn more about Classical Conversations: www.classicalconversations.com/filterit Thank you to our sponsor, CTC Math! Website: https://www.ctcmath.com/?tr_id=brain Homeschool page: https://www.ctcmath.com/how-it-works/home-school?tr_id=brain Free trail: https://www.ctcmath.com/trial?tr_id=brain Special offer! Get 1/2-off discounts plus bonus 6-months free! Critical Thinking for Teens Logical Fallacies for Teens Cognitive Biases for Teens Homeschool Logic Critical thinking for Middle schoolers

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A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn't fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory. I found a potential candidate at a high-end furniture store: a stunning cherry table.  I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn't bring myself to pay for it. I walked out, resigning myself to a life of settling. In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I'd given up. Discovering Sweat Equity Finally, out of options and patience, I took the advice of an antique store owner. "Go see a woodworker," she said.  I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable. A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can't build you a table for that price.” Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I've already made.” He wasn't selling me a table. He was selling me an experience. A partnership. Becoming a Co-Creator And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer. When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we'd invested in the design, the conversations we had shared, and I said, "Let's build this." I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.). This was my table, built with my sweat, crafted with my hands. I'd earned it. One leg was a half-inch too short.  The decorative edges I'd spent hours on didn't quite match. And the lacquer? Let's just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned. When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn't just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect. Applying the Principle in Sales Not long after my dive into woodworking, I found myself in a similar situation with a prospect. We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: "I love what you're proposing, but your competitors are beating your price. We're on a budget." I was about to chalk the deal up to closed-lost when the memory of that woodworker's shop flashed through my mind. “How about this,” I said, "I know our price is higher, but I think we—you and I—can design something perfect for your team. What if we work together to craft a custom solution, one that covers all your needs and fits into your company culture?" He was skeptical, but he agreed. So we began our own version of a woodworking project. Instead of sawdust and maple, we worked with spreadsheets and shared documents. We spent hours in meetings, outlining their team's specific pain points, the obstacles they faced with pipeline hygiene, and the skills they were lacking. We designed a plan with the right workshops, the right coaching, and the right support for their specific problems. When I finally presented the final proposal, it included a fee that was 20% higher than the competition. But it wasn't a surprise. We had built it together, every step of the way. He saw not just a list of services, but a reflection of his own team's needs. He had invested time, effort, and insight, and had a sense of ownership. How Co-Creation Wins the Deal With our co-created plan in hand, the client happily paid our higher fee. We'd edged out the competition not because of our price, but because we had triggered The IKEA Effect. This behavioral economic principle states that people place a disproportionately higher value on things they have helped to create. Every frustrating moment, every small victory when we are building something creates what behavioral economists call "effort justification." Your brain can't accept that all that work you put in was for something ordinary, so it reframes the result as extraordinary. It's the same reason my handmade table, with its slight wobble and imperfect edges, felt more valuable to me than the flawless, expensive showroom piece. And it's exactly why that prospect was willing to pay a premium for our sales training. By involving him in crafting the solution—by making him a co-creator rather than just a buyer—we triggered the same psychological principle. He didn't just purchase a program; he helped design it. The Lesson: Ownership Matters When people build something—whether it's furniture, solutions, or relationships—they don't just create the thing itself. They create ownership. Here's how you can apply this to your own sales process: Discovery is the new co-creation. Your discovery calls shouldn't be a simple Q&A. It should be a collaborative workshop. Use tools like a shared whiteboard or a live-edited document to build the solution with your prospect in real time. Frame it as, "Let's figure this out together." Your proposal is a project plan, not the final word. Think of your proposal as the culmination of shared work, not a final document you deliver. Refer to it as "our plan" or "the solution we designed." This language reinforces the joint effort. Make it their idea. The more effort your prospect invests in the process—even just by providing a little bit of input—the more they'll value the outcome. Ask open-ended questions that require them to provide genuine insight. Say things like, "Help me understand...," or "What would the ideal outcome look like for you?" When they tell you, it's their vision, and you're helping them bring it to life. The Big Takeaway The IKEA Effect is far more than a psychological quirk; it's a strategic weapon for every salesperson who wants to stop losing on price. The truth is, your customers aren't buying a product or a service—they're buying the feeling of a win.  When you empower your prospects to become co-creators in the sales process, you don't just solve their problem; you make them the hero of their own story.  You don't need to be the low-price leader to get the business. You just need to have the courage to ask them to build a solution with you. Hear more insights based on real-life business successes and flops on Jeb Blount Jr.'s podcast 30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino's $78 Million, part of The Sales Gravy Podcast.

A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn't fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory. I found a potential candidate at a high-end furniture store: a stunning cherry table.  I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn't bring myself to pay for it. I walked out, resigning myself to a life of settling. In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I'd given up. Discovering Sweat Equity Finally, out of options and patience, I took the advice of an antique store owner. "Go see a woodworker," she said.  I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable. A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can't build you a table for that price.” Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I've already made.” He wasn't selling me a table. He was selling me an experience. A partnership. Becoming a Co-Creator And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer. When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we'd invested in the design, the conversations we had shared, and I said, "Let's build this." I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.). This was my table, built with my sweat, crafted with my hands. I'd earned it. One leg was a half-inch too short.  The decorative edges I'd spent hours on didn't quite match. And the lacquer? Let's just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned. When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn't just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect. Applying the Principle in Sales Not long after my dive into woodworking, I found myself in a similar situation with a prospect. We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: "I love what you're proposing, but your competitors are beating your price. We're on a budget." I was about to chalk the deal up to closed-lost when the memory of that woodworker's shop flashed through my mind. “How about this,” I said, "I know our price is higher, but I think we—you and I—can design something perfect for your team. What if we work together to craft a custom solution, one that covers all your needs and fits into your company culture?" He was skeptical, but he agreed. So we began our own version of a woodworking project. Instead of sawdust and maple, we worked with spreadsheets and shared documents. We spent hours in meetings, outlining their team's specific pain points, the obstacles they faced with pipeline hygiene, and the skills they were lacking. We designed a plan with the right workshops, the right coaching, and the right support for their specific problems. When I finally presented the final proposal, it included a fee that was 20% higher than the competition. But it wasn't a surprise. We had built it together, every step of the way. He saw not just a list of services, but a reflection of his own team's needs. He had invested time, effort, and insight, and had a sense of ownership. How Co-Creation Wins the Deal With our co-created plan in hand, the client happily paid our higher fee. We'd edged out the competition not because of our price, but because we had triggered The IKEA Effect. This behavioral economic principle states that people place a disproportionately higher value on things they have helped to create. Every frustrating moment, every small victory when we are building something creates what behavioral economists call "effort justification." Your brain can't accept that all that work you put in was for something ordinary, so it reframes the result as extraordinary. It's the same reason my handmade table, with its slight wobble and imperfect edges, felt more valuable to me than the flawless, expensive showroom piece. And it's exactly why that prospect was willing to pay a premium for our sales training. By involving him in crafting the solution—by making him a co-creator rather than just a buyer—we triggered the same psychological principle. He didn't just purchase a program; he helped design it. The Lesson: Ownership Matters When people build something—whether it's furniture, solutions, or relationships—they don't just create the thing itself. They create ownership. Here's how you can apply this to your own sales process: Discovery is the new co-creation. Your discovery calls shouldn't be a simple Q&A. It should be a collaborative workshop. Use tools like a shared whiteboard or a live-edited document to build the solution with your prospect in real time. Frame it as, "Let's figure this out together." Your proposal is a project plan, not the final word. Think of your proposal as the culmination of shared work, not a final document you deliver. Refer to it as "our plan" or "the solution we designed." This language reinforces the joint effort. Make it their idea. The more effort your prospect invests in the process—even just by providing a little bit of input—the more they'll value the outcome. Ask open-ended questions that require them to provide genuine insight. Say things like, "Help me understand...," or "What would the ideal outcome look like for you?" When they tell you, it's their vision, and you're helping them bring it to life. The Big Takeaway The IKEA Effect is far more than a psychological quirk; it's a strategic weapon for every salesperson who wants to stop losing on price. The truth is, your customers aren't buying a product or a service—they're buying the feeling of a win.  When you empower your prospects to become co-creators in the sales process, you don't just solve their problem; you make them the hero of their own story.  You don't need to be the low-price leader to get the business. You just need to have the courage to ask them to build a solution with you. Hear more insights based on real-life business successes and flops on Jeb Blount Jr.'s podcast 30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino's $78 Million, part of The Sales Gravy Podcast.  

You're no doubt familiar with IKEA as the king of flatpack furniture. But you may not be aware that the Swedish company's name is also associated with a cognitive bias. It's all to do with how we assign greater value to objects when we make or assemble them ourselves. Now that might seem counterintuitive but it's become an established marketing tactic over the years. What was their evidence? Why on earth would we want to pay more for doing more work ourselves? Does the IKEA effect come into play in other areas of life? In under 3 minutes, we answer your questions! To listen to more episodes, click here: ⁠Why does walking through doorways make us forget things?⁠ ⁠Will ChatGPT replace Google?⁠ ⁠What is the loverboy method Andrew Tate is accused of using?⁠ A Bababam Originals podcast written and produced by Joseph Chance. First broadcast : 29/01/2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

The promise is irresistible: generate anything you want, instantly, with zero effort. We've been told that AI is the great democratizer, but in this episode, we argue it's actually the most catastrophic lie of the digital age.The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp.In this episode, we break down the three deadly flaws of the zero-effort economy:The Dunning-Kruger loop: Why amassing "zero knowledge" before hitting 'generate' is so dangerous. We look at why amateurs, armed with powerful tools, lack the expertise to judge quality, creating a flood of confidently flawed content that only "kinda looks good."The meaning crisis & The Betty Crocker dilemma: If creation is instant, cheap, and disposable, why should you care? We dive into the psychology of effort and the IKEA Effect to explain why platforms had to force you to "add the human egg." The only way to save your work is to deliberately reintroduce friction.The platforms are killing at (the enshittification): This isn't just an accident; it's calculated decay. We expose how platforms are actively boosting AI Slop (low-quality, high-volume garbage) to maximize their profits, directly crowding out genuine human creators. We reference Cory Doctorow's essential concept of Enshittification to explain how the entire internet is being systematically poisoned.The final warning: What happens when we keep chasing "more, more, more low-effort shit"? The existential threat of model collapse, where AI trains on its own garbage, fundamentally poisoning the source of all knowledge and accelerating us toward a "dead internet."The only way to fight back is to choose effort over ease.Find more No Hacks content: If you want to support the podcast, please subscribe, rate, and share this episode. You can also read more No Hacks content at nohacks.substack.com.---If you enjoyed the episode, please share it with a friend!

Tara, Allison and Caroline delve into the skyrocketing costs of designing college dorm rooms and the psychological theory known as the IKEA effect, which explains how effort put into assembling furniture increases attachment to it. The hosts share personal anecdotes and discuss the practicality of high-end dorm room decor, IKEA's complex assembly directions, and the emotional challenges of back-to-school season. They also touch upon how interior designers can undertake pro bono work and the importance of styling for confidence in significant life events like job interviews. Topics 01:00 Fall Fashion and Seasonal Changes 01:26 The Dorm Room Design Craze 03:16 The IKEA Effect and DIY Furniture 05:49 Shopping Preferences and Store Experiences 08:44 The Value of a Good Suit 11:58 Kids and Fashion 13:28 Wrapping Up and Final Thoughts

When you think of Alun Wyn Jones, you probably think of leadership, loyalty, and a rugby career built on sheer will. But behind the caps, the tackles, and the intensity, there's a habit that mattered more than any stat: He built what he believed in, and he protected it like it was his.In this episode, we go beyond the legend to explore the mindset that made Alun Wyn Jones not just a great player, but a builder of culture. We talk about the IKEA Effect, the psychological principle that says we value what we build, and how Alun embodied that every day, through effort, not ego.We explore:Why working hard is more than grit, it's a form of ownershipHow investing in yourself changes the way you show upWhat true leadership looks like when no one's watchingWhy buy-in is earned through action, not talkThe hidden cost of letting others build for youWhether you're trying to lead better, show up stronger, or build something that matters, this episode is for you. Because high performance isn't about flashy moments. It's about building something worth fighting for.Listen to the full episode with Alun Wyn Jones: https://pod.fo/e/2b6885Here is more information on the studies referenced: The IKEA Effect (Michael I. Norton, Daniel Mochon, Dan Ariely 2012)

On this week's episode, Dave challenges us to identify bands from their pre-fame names. The Polka Tulk Blues Band, Wicked Lester and The Sex Maggots are but a few of the delights he has in store for us!Neil talks us through the IKEA Effect and how a raunchy study proves it to be true! Enjoy, yiz “Cans of Piss”... that's such a well-known band. Seriously!To listen to Dave on the radio check outhttps://www.todayfm.com/shows/dave-moore-1499732 To see Neil on his current tour check outhttps://www.neildelamere.com/britain-achilles-neil-tour-datesPresented and Produced by Neil Delamere and Dave MooreEdited by Nicky RyanMusic by Dave MooreArtwork by Ray McDonnellDvořák Symphony No. 9 in E minor via musopen.org/music/4942-symphony-no-9-in-e-minor-from-the-new-world-op-95/ Hosted on Acast. See acast.com/privacy for more information.

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Truth: people love things more when they build it themselves.  Called the IKEA effect, it's a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it's a worthwhile investment, even if the bookshelf comes out slightly lopsided.  Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they're more similar than you think.  If you're looking to focus on retention strategies, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Delve into the fascinating world of behavioral science with Doug and Jess…specifically exploring how it impacts decision-making and how it can be leveraged within RevOps. Today's conversation touches on critical themes such as uncertainty aversion, status quo bias, and the importance of clear communication in fostering trust among buyers. For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

We first spoke about this in Episode 218, and now we're returning for a part 2. Cognitive Biases are ways our brains can trick us into certain beliefs and behaviours without realising, and in this episode, I'll cover a few of them such as the IKEA Effect, the Recency Effect, and the Negativity Bias.They're fascinating to learn, but will also give you some insight to make you a better language learner.Show notes page - https://levelupenglish.school/podcast320Sign Up for Free Lessons - https://www.levelupenglish.school/#freelessonsJoin Level Up English - https://courses.levelupenglish.schoolBy becoming a member, you can access all podcast transcripts, listen to the private podcast and join live lessons and courses on the website.

Have you ever found yourself in a leadership role—whether guiding a team, driving a client project, or shaping a business—without an official title? In this episode, I sit down with leadership expert and author Kevin Eikenberry to unpack the power of flexible leadership and how it can drive both relationships and revenue. We explore how great leaders don't just react—they lead with confidence, even in uncertain times. Kevin shares insights from his latest book, Navigate Uncertainty and Lead with Confidence, diving into how leadership is a verb, not a title, and how adaptability is the key to long-term success. We cover everything from defining a clear vision to leading through uncertainty and creating buy-in with your team. Kevin's practical, real-world strategies will help you navigate change, communicate effectively, and inspire action—even when the future feels unpredictable. If you're ready to step into leadership with confidence, this episode is packed with actionable takeaways you won't want to miss! Topics We Cover in This Episode:  The surprising truth about leadership (and why it has nothing to do with your job title) The biggest mistake leaders make when setting a vision—and how to avoid it Why uncertainty isn't your enemy—and how to turn it into an advantage How to adapt when your plans are blown up a week after you make them The “IKEA Effect” and why it's the secret to getting your team fully bought in The one leadership practice you should be doing every single month (but probably aren't) Why over-communicating is the key to trust—and how to do it without sounding repetitive A mindset shift that will completely change how you handle challenges in leadership Tune in now to discover how flexible leadership can help you navigate uncertainty, inspire action, and build lasting success. Resources Mentioned: Kevin's Gift to Listeners Kevin's new book, Flexible Leadership Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!    

Have you ever found yourself in a leadership role—whether guiding a team, driving a client project, or shaping a business—without an official title? In this episode, I sit down with leadership expert and author Kevin Eikenberry to unpack the power of flexible leadership and how it can drive both relationships and revenue. We explore how great leaders don't just react—they lead with confidence, even in uncertain times. Kevin shares insights from his latest book, Navigate Uncertainty and Lead with Confidence, diving into how leadership is a verb, not a title, and how adaptability is the key to long-term success. We cover everything from defining a clear vision to leading through uncertainty and creating buy-in with your team. Kevin's practical, real-world strategies will help you navigate change, communicate effectively, and inspire action—even when the future feels unpredictable. If you're ready to step into leadership with confidence, this episode is packed with actionable takeaways you won't want to miss! Topics We Cover in This Episode:  The surprising truth about leadership (and why it has nothing to do with your job title) The biggest mistake leaders make when setting a vision—and how to avoid it Why uncertainty isn't your enemy—and how to turn it into an advantage How to adapt when your plans are blown up a week after you make them The “IKEA Effect” and why it's the secret to getting your team fully bought in The one leadership practice you should be doing every single month (but probably aren't) Why over-communicating is the key to trust—and how to do it without sounding repetitive A mindset shift that will completely change how you handle challenges in leadership Tune in now to discover how flexible leadership can help you navigate uncertainty, inspire action, and build lasting success. Resources Mentioned: Kevin's Gift to Listeners Kevin's new book, Flexible Leadership Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Have you ever found yourself in a leadership role—whether guiding a team, driving a client project, or shaping a business—without an official title? In this episode, I sit down with leadership expert and author Kevin Eikenberry to unpack the power of flexible leadership and how it can drive both relationships and revenue. We explore how great leaders don't just react—they lead with confidence, even in uncertain times. Kevin shares insights from his latest book, Navigate Uncertainty and Lead with Confidence, diving into how leadership is a verb, not a title, and how adaptability is the key to long-term success. We cover everything from defining a clear vision to leading through uncertainty and creating buy-in with your team. Kevin's practical, real-world strategies will help you navigate change, communicate effectively, and inspire action—even when the future feels unpredictable. If you're ready to step into leadership with confidence, this episode is packed with actionable takeaways you won't want to miss! Topics We Cover in This Episode:  The surprising truth about leadership (and why it has nothing to do with your job title) The biggest mistake leaders make when setting a vision—and how to avoid it Why uncertainty isn't your enemy—and how to turn it into an advantage How to adapt when your plans are blown up a week after you make them The “IKEA Effect” and why it's the secret to getting your team fully bought in The one leadership practice you should be doing every single month (but probably aren't) Why over-communicating is the key to trust—and how to do it without sounding repetitive A mindset shift that will completely change how you handle challenges in leadership Tune in now to discover how flexible leadership can help you navigate uncertainty, inspire action, and build lasting success. Resources Mentioned: Kevin's Gift to Listeners Kevin's new book, Flexible Leadership Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!    

Today, we unpack the book "Predictably Irrational" by Dan Ariely.In this book profile, we explore the fascinating world of behavioral economics, where Dan Ariely reveals how our supposedly rational decisions are actually governed by predictable patterns of irrationality. Charles breaks down key psychological principles that influence our everyday choices, from how relativity affects our satisfaction to why "free" makes us lose our logical thinking abilities.Key topics include:• Relativity and comparison - How we evaluate things based on comparisons rather than absolute value, affecting our satisfaction with purchases and even our salaries• Anchoring and arbitrary coherence - Why the first price we see becomes a mental benchmark that influences all future related decisions• The power of "free" and the distinction between social vs. market norms - How we irrationally respond to free offers and why mixing money with social relationships often backfires• Loss aversion and the paradox of choice - Why parting with possessions feels painful and how too many options lead to decision paralysis• The placebo effect and expectations - How our perceptions shape our reality, from wine tasting to pain reliefPredictably Irrational Book: https://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesagood/Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction(01:00) How Comparisons Shape Our Decisions (04:00) Technique: Anchoring(07:15) The Magic of "Free" (08:30) Social Norms vs. Market Norms (10:30) Technique: Procrastination and How to Overcome It (12:00) Loss Aversion and the IKEA Effect (13:45) Tip: The Paradox of Choice (15:15) Expectations and How They Shape Our Experience (17:00) The Placebo Effect and Pricing Perception (18:30) Conclusion

“The main question isn't how the world was created, but what we choose to do with it.” (Nechama Lebovitz) "Don't avoid sin because you are too righteous— avoid sin because you are too busy"  (Kotsker Rebbe)

Go to www.LearningLeader.com for full show notes. The Learning Leader Show With Ryan Hawk This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Be optimistic in the face of uncertainty. We discover who we are by doing it. We learn who we are in practice, not in theory. The only way to fully know if you can do it, is to do the thing. Take action. Fail sometimes. Then keep going. The explore-exploit dilemma. Do we keep on the same path and stick to what we know works or do we go out into the unknown? Do we invest in R&D with no guarantee that it will pay off? This reminds me of Scott Galloway on episode #578, In order to do anything of significance in your life, you must take an uncomfortable risk.” The Hard is what makes it good. From Jimmy Dugan (Tom Hanks) in A League of Their Own. The HARD stuff adds texture to time. The effort needed is a source of meaning. Similar to the Ikea paradox. There is more meaning in the piece of furniture if you assemble it. We shouldn't run away from the hard things (like Dottie Hinson was doing in A League of Their Own)> We should run towards them. The effort is where find a source of meaning. Opened with gratitude for him helping me with my first book, Welcome to Management.  The beginnings of chapters/stories. What's most important and what's interesting? Use the best story you have. The beginning is super important. Time with Friction - “I don't want it to be easier.” Challenge and complexity make it more meaningful. It's less meaningful if it's not challenging. Effort is a source of meaning. The Ikea Effect. A piece of furniture is worth more to you if you put it together. Why do you keep pushing your limits? What am I getting out of this? Is there some intrinsic pleasure? We are wired to explore, push our limits We are also wired to be lazy, to rest in between hunts. Dichotomy there. Some are nomadic and some settle. It's useful to have both. Alex and his wife take their daughters with them on adventures. They earn a feeling like, “I can do anything.” Adding voluntary hardship to a child's life can be helpful. If it's a foregone conclusion, it's not interesting. This is why people love live sports. We don't know how it's going to end. Uncertainty makes it interesting. The same is true for life. Uncertainty - We're willing to pay a lot to not know the ending. The arc is important. “Bold beginning of uncertain outcomes.” Alex was shy and didn't introduce himself to girls. “I would have had a better time if I wasn't scared to ask someone out.” My first job getting rejected 60 times a day. Useful. His job as a newspaper intern having to go to people's houses after their family member died in a car accident and talk with them. Made everything else seem easier. Quote to open the book: “To say that we should not change wines is heresy; the tongue becomes saturated, and after the third glass even the best bottle yields but an obtuse sensation.” – Jean Anthelme Brillat-Savarin Waffles – They are great. But if you have them every day, you lose the magic. A metaphor for life. Life/Career Advice: Be optimistic in the face of uncertainty. Have both the exploring and exploiting mindset. Explore widely. We discover who we are by doing it. Have to do the thing.

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go!*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

I've spent weeks writing handwritten letters rather than emails. I'm running an experiment inspired by today's guest, Harvard Professor Mike Norton. Mike's the scientist behind the IKEA Effect, and in today's Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today's episode of Nudge. Mike's book Ritual Effect: https://tinyurl.com/mwbvws3n Watch Nudgestock: https://www.youtube.com/@nudgestock Control emails: https://im.ge/i/Control-emails.fEPKZW Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0 Stats for the control email: https://im.ge/i/Control.fEP9YK Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why customer participation in product assembly or creation can significantly boost perceived value and brand attachment, even when the result isn't perfect.Topics covered:   [01:00] "The IKEA Effect: When Labor Leads to Love"[02:00] How DIY assembly affects willingness to pay[03:15] The universal appeal across DIY skill levels[04:00] When the IKEA effect backfires[06:45] Applications beyond physical products[07:30] AI collaboration and user engagement  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Norton, Michael I., Daniel Mochon, and Dan Ariely. "The 'IKEA Effect': When Labor Leads to Love." Working Paper, No. 11-091, 2011.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Onion expertise. The Ikea Effect & The mythology of the Betty Crocker cake mix research. This episode has it all.Jeff Louden on LinkedInConnect with Sam on LinkedInThanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music. Hosted on Acast. See acast.com/privacy for more information.

IKEA has been in the game for about 80 years, earning a spot as the largest furniture retailer in the world. From the meatballs, to the maze, to the DIY furniture, IKEA is a force in our culture and our homes. David is exploring how the company became so ubiquitous worldwide, and what it's doing to keep up with the next generation of shoppers.Featured guests: Reporter Katie Deighton of the Wall Street Journal and Holly J. Morris, NPR Training Editor. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to episode #942 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #942. Harvard Business School professor, Michael Norton, knows a thing or two about human behavior. His research dives deep into behavioral economics and well-being, covering everything from happiness and spending to the fascinating world of rituals. Michael's work has been spotlighted in major media outlets and his TED Talk, How To Buy Happiness, has racked up close to 5 million views. He's also known for his co-authored book, Happy Money - The Science of Happier Spending. Now, he's back with his latest book, The Ritual Effect. In our conversation, Michael explores the impact of rituals in our daily lives and the broader implications for businesses and society. Michael explains that while habits are the repetitive tasks we perform automatically, rituals are those same tasks imbued with intention and meaning. This shift from a “habitual” mindset to a “ritual” mindset can transform mundane activities into something much more significant. We touch on the distinction between habits and rituals, and how rituals, unlike habits, add depth and color to our lives. Michael shares insights from The Ritual Effect, where he uncovers how rituals help heal communities, mark life's major transitions, and even drive sports fans to a frenzy. Michael emphasizes the importance of understanding different perspectives and the role of rituals in creating a sense of purpose and connection. We also discuss the practical aspects of rituals and how they can be used to enhance both personal and professional lives. Michael's research shows that rituals, whether they're as simple as the way we savor a beverage or as complex as family traditions during holidays, bring surprising satisfaction and enjoyment. The Ritual Effect is a compelling reminder of the power of intention-filled acts and their impact on human behavior and our business. Whether you're looking to add more meaning to your daily routines or understand the deeper significance of rituals and how they impact your work, Michael's insights offer a fresh perspective on how we can live and work more purposefully. Enjoy the conversation... Running time: 1:09:20. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Michael Norton. The Ritual Effect. Happy Money - The Science of Happier Spending. Michael's TED Talk: How To Buy Happiness. Follow Michael on LinkedIn. Follow Michael on X. This week's music: David Usher 'St. Lawrence River'. Takeaways Rituals are different from habits in that they involve a deeper level of thought and meaning. Rituals can be found in various domains of life, from religious ceremonies to everyday activities like drinking coffee. Rituals can enhance our emotional experiences and add richness to our lives. Superstitions are a subset of rituals and are often associated with avoiding something bad. Rituals can be both unifying and divisive, depending on how they are perceived and practiced. Taking an inventory of our rituals can help us recognize their presence in our lives and potentially add more meaning and emotion to them. Rituals have the power to create meaning, build connections, and shape our behavior. Organizations should deliver on their promises and create meaningful experiences to build loyalty and engagement. Rituals play a significant role in relationships and family dynamics, helping to create a sense of connection and shared meaning. The science behind rituals shows that they can have psychological effects and change how we think and feel. Designing rituals with intentionality can enhance their impact and create more meaningful experiences. Chapters: 00:00 - Introduction and Background. 03:00 - The Difference Between Habits and Rituals. 09:04 - The Role of Rituals in Religion and Spirituality. 13:10 - The Potential Dangers of Rituals Becoming Superstitions. 20:47 - Taking an Inventory of Our Rituals. 36:51 - The Impact of Rituals on Individuals and Organizations. 41:28 - The Role of Rituals in Leadership and Organizational Culture. 44:12 - Rituals in Relationships and Family Dynamics. 46:49 - The Science Behind Rituals. 49:30 - The Marketing Power of Rituals. 52:44 - Ethics and the Impact of Rituals. 56:12 - The Universal Significance of Breaking Bread. 58:14 - The Ritual Effect of the Diamond Ring. 01:00:29 - The IKEA Effect and its Business Implications. 01:03:26 - Designing Rituals with Intentionality.

In this episode of Remarkable People, host Guy Kawasaki explores the fascinating world of rituals with renowned Harvard Business School professor Mike Norton. Together, they dive into the surprising power of everyday actions, from the IKEA effect to the role of rituals in enhancing our emotional experiences and relationships. Discover how incorporating simple rituals into your daily life can boost your happiness, productivity, and overall well-being. Whether it's a morning routine, a family tradition, or a personal celebration, learn how to harness the remarkable potential of rituals to make your life more meaningful and remarkable.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People. Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable. Episodes of Remarkable People organized by topic: https://bit.ly/rptopology Listen to Remarkable People here: https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally! Thank you for your support; it helps the show!

Did you know about the Ikea effect? People value objects more when they assemble them themselves, which is why DIY is booming. In today's episode, we'll explore how fixing things around your home can save you money and give you a sense of accomplishment. From creaky doors to broken toasters, learn how to make repairs yourself, bond with friends, and enjoy the process. Tune in for practical tips, a fun fact about furniture, and a habit that keeps your mind calm and hands busy.See omnystudio.com/listener for privacy information.

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shares insights into the role of rituals in various domains, from sports to work, family, and personal routines. Drawing from his interest sparked by unique mourning practices in the American Civil War, Michael discusses how rituals can serve as tools for coping, connection, and a sense of progress.  His expertise and research on the subject make this episode a valuable resource for individuals seeking a deeper understanding of how rituals can enhance well-being and provide a sense of purpose in daily life. The episode offers a comprehensive exploration of the topic, making it a compelling listen for anyone looking to incorporate more meaning and connection into their everyday experiences. In this episode: Explore the Profound Impact of Rituals on Daily Well-being Discover the Power of Incorporating Rituals for Deeper Meaning and Connection Uncover the Role of Rituals in Fostering Stronger Team Dynamics and Communication Delve into the Importance of Rituals for Cultivating a Sense of Purpose in Daily Life Understand the Transformative Influence of Rituals on Personal and Professional Well-being Show Notes: 00:00:00 - Introduction Melina introduces Dr. Michael Norton, author of the Ritual Effect, and shares his background as a professor of business administration at Harvard Business School. 00:01:49 - The Difference Between Habits and Rituals Michael explains the difference between a habit, a routine, and a ritual, using the example of daily behaviors like showering and toothbrushing. Habits are routine actions, while rituals have more emotional meaning and significance. 00:07:06 - The Origin of Interest in Rituals Michael shares how his interest in rituals began with reading about grief rituals in the American Civil War and the individual, personal rituals people create to honor loved ones. The variety and personal nature of rituals sparked his curiosity. 00:10:55 - Research Process and Cultural Comparisons Michael discusses the research process for studying rituals, including comparing and contrasting rituals across different cultures. He highlights how individual, private rituals play a significant role in people's lives, especially during times of grief. 00:13:08 - Rituals in Sports and Unconscious Rituals The conversation explores how rituals are used in sports and how some rituals are performed unconsciously. Michael emphasizes the significance of both conscious and unconscious rituals in various aspects of life, from sports to personal routines. 00:13:42 - The Role of Rituals in Sports and Work Michael discusses the significance of rituals in sports and work, highlighting how they offer a unique insight into human behavior and the acceptance of certain behaviors in different contexts. 00:16:01 - The Importance of Rituals Michael delves into the importance of rituals and their role in various domains of life, such as performance, dining, family holidays, and grief. He emphasizes how rituals serve as coping mechanisms and tools to navigate different life situations. 00:17:59 - Rituals in the Workplace The conversation shifts to the use of rituals in the workplace, from the start of the day to interactions within teams and the process of leaving work behind at the end of the day. Michael highlights how rituals permeate different aspects of work life. 00:20:07 - Transitioning to Remote Work and Rituals Michael explores the adaptation of rituals in the context of remote work, citing examples of individuals creating new rituals to mark the transition between home and work environments. The discussion touches on the impact of collective experiences, such as the COVID-19 pandemic, on the evolution of rituals. 00:22:52 - Creating Meaningful Family Rituals Michael emphasizes the dual role of rituals in families, serving as reminders to gather and as expressions of unique family identity. He shares insights on the significance of family rituals in preserving connections, honoring traditions, and creating lasting memories. 00:28:18 - The Importance of Team Rituals Michael discusses the benefits and downsides of team rituals, emphasizing how they create a smooth dynamic but can lead to conflicts with other groups' practices. 00:30:03 - Creating Meaningful Team Rituals Michael suggests that team rituals should be organic and based on shared language or practices within the group, such as how meetings are started. He highlights the emotional resonance of self-crafted rituals over forced corporate ones. 00:32:20 - Unintended Bonding Through Manager-Imposed Rituals Michael points out that even when managers mandate rituals, it can inadvertently bond employees against the manager. He compares this to how parents' disciplinary actions can unite children against them. 00:35:25 - Embracing Idiosyncrasies and Personal Rituals Michael and Melina discuss the significance of personal rituals in calming oneself and getting into a specific mindset, such as preparing for presentations. They emphasize the commonality and quirkiness of human rituals. 00:40:40 - The IKEA Effect and Personal Rituals Michael explains the IKEA effect, where people value things they create more than pre-made ones. He ties this concept to personal rituals, highlighting the different meaning imbued in self-crafted rituals compared to externally derived ones. 00:41:32 - The Importance of Personalizing Rituals Michael discusses the significance of personalizing rituals, emphasizing the value of adding individuality to common activities and the role of rituals in fostering connection and ownership. 00:42:03 - Observing and Incorporating Rituals Michael highlights the importance of observing existing rituals and incorporating them into daily life. He also explores the potential for experimenting with new traditions to enhance experiences and connections. 00:43:14 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Michael: Michael's Website LinkedIn Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Ritual Effect, by Michael Norton Good Habits, Bad Habits, by Wendy Wood For the Culture, by Marcus Collins The Power of Us, by Dominic Packer What Your Employees Need and Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Ikea Effect (ep 380) Already Heard That One? Try These:  Nick Hobson Interview (ep 382) Wendy Wood Interview (ep 127) Habits (ep 256) Dominic Packer Interview (ep 304) Marcus Collins Interview (ep 305) Nostalgia (ep 79) Endowment Effect (ep 139) Vulnerability Loops (ep 229) Priming (ep 252) Cassie Holmes Interview (ep 257) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and engagement. By involving employees in development and change initiatives, businesses can tap into the innate need for ownership and connection.  The episode also underscores the importance of understanding human psychology and behavior as crucial elements in driving successful business outcomes. With valuable insights into leveraging the IKEA effect to optimize business strategies and enhance customer connections, the episode is a must-listen for business leaders and managers seeking to increase employee engagement and innovation. In this episode: Understand the psychological impact of the IKEA effect on consumer behavior and decision-making processes. Leverage consumer effort and engagement to drive business success. Explore the impact of perceived value on pricing strategies and consumer perception. Increase employee engagement and intrinsic motivation for enhanced productivity and innovation. Harness human psychology to drive business growth and success. Show Notes: 00:00:00 - Introduction Melina introduces the concept of the Ikea effect and its relevance in understanding consumer behavior. She explains how people value items they have built themselves more than those built by others. 00:03:43 - Understanding the Ikea Effect Melina delves into the difference between the Ikea effect and the endowment effect. She discusses studies on origami building and how individuals place higher value on their own creations, regardless of expertise. 00:09:15 - The Effort Heuristic The episode explores the concept of the effort heuristic, where people associate effort with quality, even when they are not the ones putting in the effort. Examples from research studies on art and poetry illustrate this phenomenon. 00:13:26 - Ambiguity and Effort Perception Melina discusses how perceived effort influences the valuation of ambiguous quality. Studies on medieval suits of armor reveal how the perception of effort impacts the perceived quality and value of an item, even when its quality is not easily determined. 00:16:35 - The Effort Heuristic and the IKEA Effect The discussion explores the relationship between the effort heuristic and the IKEA effect, highlighting how people value things higher when they put effort into them. 00:18:04 - Billing by the Hour The conversation delves into the challenges of billing by the hour and how it may reduce the perceived effort and value of a project, leading to misconceptions about the time and expertise required. 00:19:52 - Valuing Time and Talent The story of the engineer's minimal intervention with the cruise ship's engine illustrates the hidden time and talent that goes into certain tasks, emphasizing the need to recognize and justify the value of expertise and effort. 00:22:26 - Effort and Value Perception The discussion explores the concept of effort and value perception, citing examples of how human behavior and preferences are influenced by the perceived level of effort required for a task or product, such as with instant cake mix and build-a-bear workshops. 00:26:39 - Leveraging the IKEA Effect The conversation emphasizes the potential uses of the IKEA effect in product businesses, change management, and team dynamics, highlighting the importance of providing guidance and opportunities for creative input to enhance customer satisfaction and value perception. 00:31:45 - The Importance of Employee Feedback and Recognition Employee feedback and recognition play a crucial role in motivating employees. Celebrating employees' ideas, aligning incentives, and acknowledging their contributions can foster a culture of change and increase employee buy-in. 00:32:20 - The Power of Incentives and Social Proof Aligning incentives with the Ikea effect and using social proof can encourage employees to actively participate in change initiatives. Monetary incentives are not as effective as public recognition and acknowledgment. 00:33:19 - The Psychological Impact of the Ikea Effect The Ikea effect goes beyond marketing and change initiatives. It reflects human nature and the desire to feel connected and invested. Involving customers and employees in the creation and development process can lead to a strong sense of ownership. 00:34:09 - Human Behavior in the Age of AI Despite the increasing integration of AI and machine learning, human behavior remains essential. Businesses need to tap into the Ikea effect and other psychological concepts to enhance effectiveness and foster a sense of connection and investment. 00:35:25 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode:  Let's Talk, by Therese Huston The Ritual Effect, by Michael Norton What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Happy Money, by Michael Norton   Top Recommended Next Episode: Endowment Effect (ep 139) Already Heard That One? Try These:  Inequity Aversion (ep 224) Confirmation Bias (ep 260) Focusing Illusion (ep 330) Change Management (ep 226) Loss Aversion (ep 316) Nick Hobson Interview (ep 161) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Effort Heuristic When and How Does Labor Lead to Love? The Ontogeny and Mechanisms of the IKEA Effect The IKEA Effect: When Labor Leads to Love The IKEA Effect. A Conceptual Replication Anomalies The Endowment  Effect, Loss Aversion, and Status Quo Bias Little Red Wrench story from Nikki Rausch

Shiur given by Rabbi Benzion Brodie on Mussar. Shiur recorded in Yeshivas Ohr Reuven, Monsey, NY.

Balancing Technology and Human Support in CX Shep Hyken interviews Venk Korla, President and CEO of HGS Digital. He talks about the integration of AI technology in customer support to create personalized, empathetic experiences.   This episode of Amazing Business Radio with Shep  Hyken answers the following questions and more:   How is artificial intelligence used to improve customer interactions in contact centers? What are the challenges in finding the right balance between technology and human support in customer experiences? What frustrations do customers face when dealing with customer service, and how can AI address them? How can AI be used to personalize and contextualize customer experiences in contact centers? What tools can be provided to improve employee satisfaction and performance in customer service?  Top Takeaways:     ·Balancing technology and human support is essential, as both play a role in customer satisfaction. When creating a positive customer experience, understanding the value of personalization and empathy is crucial. Companies can build strong connections and foster loyalty by tailoring interactions to individual customers and showing genuine care and understanding. ·Companies can now use  AI to transcribe and analyze customer service calls to gain valuable insights into customer interactions and enhance the quality of support that they provide. AI technology has the potential to make customer interactions more transparent and inclusive for both customers and support agents.  ·Investing in employee satisfaction and providing the right tools for job performance is essential for creating a positive customer experience. Employees who feel supported and equipped to handle their roles effectively are better positioned to deliver exceptional service. ·When offering self-service options, provide clear, frustration-free instructions to empower customers to resolve their own issues. Venk brought up a concept known as the Ikea Effect. Similar to the enjoyment and fulfilling experience Ikea customers have assembling furniture on their own, customers become fulfilled and even elated when they solve problems without having to call customer support.  ·While AI and technology can streamline interactions and provide insights, the human touch, empathy, and personalized support remain essential in creating meaningful customer connections. Integrating technology with human support can enhance the overall customer experience. ·Plus, Shep and Venk discuss findings from the CX Buyers' Insights Report, revealing what CX decision-makers will invest in and focus on for 2024 and beyond. Tune in! Quote:  "Omnichannel traditionally means that a brand can serve its customers in different channels. Today, the goal is to have continuity of service because customers go from channel to channel interacting with the brand." About: Venk Korla is the President and CEO of HGS Digital. He has helped Global 1000 companies, healthcare institutions, universities, and non-profit organizations create digital strategies and solutions. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transparency and employee involvement. She expertly highlights the benefits and potential drawbacks of monitoring, offering valuable insights into the complexities of human behavior and their implications for businesses.  The episode captures Melina's passion for behavioral design and her dedication to unraveling the multifaceted factors that influence employee performance. Through real-world examples and thought-provoking discussions, Melina compellingly presents the case for why business managers should tune in to gain a deeper understanding of the Hawthorne Effect and its relevance in driving organizational success. With a conversational and engaging tone, Melina invites listeners to join her in exploring the intricacies of employee behavior and its practical implications for business management. In this episode: Improve productivity and behavior with effective monitoring strategies. Uncover the powerful impact of the Hawthorne effect on employee performance. Embrace transparency in monitoring to foster a culture of trust and accountability. Explore the benefits and drawbacks of employee monitoring for informed decision-making. Navigate the complexities of interpreting results to avoid confirmation bias. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode and discusses the focus on the Hawthorne Effect, which explores how behavior changes when people know they are being watched or observed. 00:02:07 - The Hawthorne Studies Melina discusses the Hawthorne Studies conducted at Western Electric's Hawthorne location in the 1920s. These studies aimed to understand how changes in worker conditions would impact productivity and were among the first to incorporate worker opinions and mindset into planning processes. 00:04:43 - Factors Influencing Results The experiments at the Hawthorne location showed that providing input and treating workers as human beings with opinions and worth resulted in increased productivity. However, modern researchers have identified that too many factors were being changed simultaneously, and the special treatment given to the group of women also influenced the results. 00:06:53 - Understanding the Hawthorne Effect The Hawthorne Effect states that when people know they are being observed or that an experiment is taking place, it changes their behavior. This can impact the results of experiments and studies. Researchers often hide the true intent of the study to avoid bias caused by participant awareness. 00:10:19 - Avoiding Observer Bias In certain cases, it is important to avoid observer bias by ensuring that people are not aware they are being watched or observed. This is done to obtain a natural view of behavior and prevent participants from altering their actions. Secret shoppers and incognito observation methods are commonly used in these situations. 00:15:47 - The Impact of Monitoring on Workers Monitoring can be helpful in boosting productivity, but it can also make workers feel rushed and stressed. It's important to involve workers in the monitoring process and address their concerns to avoid negative impacts on performance. 00:17:19 - Importance of Involving Workers in Monitoring When monitoring more complex tasks, it's crucial to ask for workers' input and involve them in the process. This helps them understand the reasons behind monitoring and ensures they feel valued and supported. 00:18:14 - Benefits of Monitoring for Security and Behavior Monitoring can deter theft and encourage good behavior. Security cameras can make people act differently when they know they're being watched. However, over-monitoring or constant visits can lead to immunity and reduced impact. 00:19:41 - Avoiding Confirmation Bias and the Hawthorne Effect Researchers should be cautious of confirmation bias and the Hawthorne effect, which can bias results and hinder finding the real problem or solution. Digging deeper and considering motivations and incentives is crucial. 00:21:32 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Behavioral Science in the Wild, by Dilip Soman and Nina Mazar What Your Customer Wants and Can't Tell You, by Melina Palmer A More Beautiful Question, by Warren Berger Both/And Thinking, by Wendy Smith and Marianne Lewis Designing for Behavior Change, by Stephen Wendel Top Recommended Next Episode: Using Ethnography to Understand Your Customers (ep 324) Already Heard That One? Try These:  Dilip Soman Interview (ep 241) Understanding the Problem  (ep 126) How Simple Nudges Can Save Hundreds of Millions (ep 140) Designing for Behavior Change (ep 116) Incentives (ep 36) Confirmation Bias (ep 260) How to Setup Your Own Experiments (ep 63) Time Pressure (ep 74) Priming (ep 252) Focusing Illusion (ep 330) Loss Aversion (ep 316) Ikea Effect (ep 112) Confirmation Bias (ep 260) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Systematic Review of the Hawthorne Effect: New Concepts Are Needed to Study Research Participation Effects The Hawthorne Effect and Behavioral Studies The “Hawthorne Effect” — What Did the Original Hawthorne Studies Actually Show? The Hawthorne Effect – Or Why Everything Works Hemming and Hawing over Hawthorne: Work Complexity and the Divergent Effects of Monitoring on Productivity Hawthorne Effect Hawthorne Studies Podcast Movement Virtual Could You Leverage Podcast Guesting to Grow Your Visibility? Louise Brogan: The Social Bee Ian Anderson Gray

Tune in to hear:- Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume?- What is the psychological principle “peak-end rule” and how can it be applied to better your backstory?- Why is knowing your audience such an important part of effective storytelling?- Why “time of possession” is so important, especially in discovery meetings- Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded?- Why is simplicity such a powerful tool to channel in storytelling?- What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity?https://www.stacyhavener.comhttps://www.billiondollarbackstory.comCompliance Code: 0036-OAS-1/5/2024Orion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor. Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor.

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much information, stressing the need for focus and clarity. He emphasizes the concept of fluency in messaging and how it leads to simplicity and resonance.  The episode also delves into the paradox of choice, the difference between nice and kind messaging, and the significance of context in crafting effective messages. If you're a communicator or marketer looking to improve your messaging and connect with your audience on a deeper level, this episode is a must-listen. In this episode: Master the art of simplicity in communication to captivate your audience and convey your message with clarity and impact. Create messages that cut through the noise and resonate with your target audience, leading to higher engagement and conversion rates. Harness the power of context in your messaging to ensure your audience understands the relevance and importance of your message, increasing its effectiveness. Craft messages that leave a lasting impact on your audience, turning them into loyal customers and advocates for your brand. Avoid the pitfalls of fragmented communication by delivering cohesive and consistent messages that strengthen your brand and build trust with your audience. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Ben Guttmann, author of the book Simply Put, and provides a brief overview of his background in marketing and communications. 00:03:10 - Example of Simple Messaging Ben shares an example of a project he worked on for a power plant in New York City. The power plant needed an internal rallying cry to help employees feel a sense of identity and purpose. The slogan they developed, "Making New York Happen," became a powerful message that resonated with the employees. 00:06:47 - Internal Messaging with External Potential Ben discusses another project he worked on, a pro bono campaign to combat littering in New York City parks. The campaign aimed to tap into the identity of being a "real New Yorker" and encourage people to not litter. Although the campaign was not launched due to timing issues, it demonstrates how internal messaging can have external potential. 00:10:57 - Empathy in Messaging Ben emphasizes the importance of empathy in messaging. He explains that effective messaging should meet people where they are and speak their language. Understanding the audience's perspective and using language that resonates with them is key to creating impactful messages. 00:12:50 - Simplifying Complex Messages Ben and Melina discuss the challenge of simplifying complex messages. Ben highlights the importance of finding the core message and eliminating unnecessary complexity. By focusing on the key point and delivering it clearly, messages can become more memorable and effective. 00:14:49 - The Problem of Having Too Much Stuff in Your Message Ben discusses the common problem of having too much information in a message, leading to a lack of focus and effectiveness. He uses the analogy of a website redesign and refers to his own website as "Franken-site" to illustrate this issue. 00:17:14 - The Frankenstein Idea in Communication Ben introduces the concept of the "Frankenstein idea" in communication, where multiple components are put together in a message without considering their compatibility. He compares it to the monster in Mary Shelley's Frankenstein, highlighting the importance of focus and coherence in communication. 00:20:56 - The Sender and Receiver in Communication Ben emphasizes the distinction between senders and receivers in communication. He explains that as senders, it is our responsibility to ensure our message is heard and understood by the receivers, as they are not inherently interested in what we have to say. Humility and effective messaging are key. 00:23:03 - The Burden of the Sender Ben discusses the burden of the sender in communication. He highlights that it is the sender's responsibility to create a message that is valuable and engaging for the receiver, as they do not wake up wanting to hear the sender's message. The sender must pay the postage to ensure their message is heard. 00:29:41 - The Power of Focusing on One Idea It's better to pick one piece of an idea and focus on it, even if it's not the strongest. Commitment leads to better messaging and concept development. 00:31:26 - Mediocre Feedback vs. Love or Hate Mediocre feedback is worse than receiving love or hate for your work. The distance between love and hate is shorter than between apathy and passion. A little bit of nuance and commitment can turn an imperfect concept into something better. 00:33:22 - The Paradox of Choice Having too many options can lead to indecision and apathy. When there are fewer options, people are more likely to rally behind and appreciate what they have chosen. 00:35:04 - The Importance of Kindness in Messaging Kindness in messaging goes beyond being nice. It means caring about the well-being and outcome of the receiver. Simple and clear messages, like a parking sign that says "Don't even think about parking here," can be kind and effective. 00:39:57 - Respecting People's Time It's important to respect people's time and not waste it with cluttered or irrelevant messaging. When messages are concise and get to the point, people are more likely to pay attention and take action. 00:44:22 - The Importance of Contrast Ben emphasizes the importance of contrast in communication, stating that without quiet, there can be no loud. He explains that knowing what exists is crucial in order to stand out and connect with your audience. 00:44:56 - Standing Out and Resonating Ben discusses the significance of context and resonating with your audience. He highlights the need to understand what resonates with your audience in order to make an impact. 00:45:20 - Connecting and Getting More Information Ben directs listeners to his website, Benguttmann.com, where they can find his blog, sign up for his newsletter, and download the first chapter of his book for free. He encourages connecting with him on LinkedIn or other platforms. 00:45:53 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ben: Ben's website Ben's LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, by Ben Guttmann Subtract, by Leidy Klotz For The Culture, by Marcus Collins The Hype Handbook, by Michael Schein What Your Customer Wants And Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Hype Handbook with Michael Schein (ep 350) Already Heard That One? Try These:  Do You Subtract Enough? w/ Leidy Klotz (ep 322) Framing (ep 296) Availability Bias (ep 310) Bikeshedding (ep 99) Curse of Knowledge (ep 176) Understanding the Problem (ep 126) For the Culture (ep 305) Herding (ep 264) Social Proof (ep 87) Ikea Effect (ep 112) What Is Value? (ep 234) Paradox of Choice (ep 171) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Why Many Men Think They Could Win a Point Off Serena Williams

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You're Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Drawing from his own experiences, Jon emphasizes the power of human connection and relationships in event planning.  He discusses the importance of assembling or working together on projects to foster a sense of connection and engagement. Jon also highlights the peak-end rule, which states that people remember the peaks of experiences and how they end, and shares strategies for creating lasting impressions. He offers valuable insights on engaging high-profile individuals, building trust through vulnerability, and the significance of genuine interest in others. If you are a professional seeking to enhance your understanding of human behavior and apply behavioral science principles to create impactful and attention-grabbing events, this episode is a must-listen. In this episode, you will: Enhance customer engagement and satisfaction by leveraging the power of human connection and relationships. Apply research-backed strategies to create impactful and memorable event experiences that resonate with attendees. Foster meaningful connections among attendees through shared activities, strengthening their bond and creating lasting memories. Build trust and rapport with attendees by demonstrating vulnerability and support, creating an environment where they feel safe and valued. Discover the influential impact of showing genuine interest and curiosity in others, leading to more meaningful connections and enriching event experiences. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and her guest, Jon Levy. She mentions his work as a behavioral scientist and his book, You're Invited, which focuses on human connection, trust, and belonging. 00:03:26 - Behavioral Science and Research Jon discusses his work as a behavioral scientist, including his research studies on dating and consumer behavior. He highlights the importance of applying research findings to real-life situations. 00:07:56 - The Influencers Dinner Jon shares how he started the Influencers Dinner, a secret dining experience where guests couldn't discuss their careers or give their last names. He explains how the dinners helped create connections and a sense of belonging among industry leaders. 00:09:34 - Building a Community Jon explains how the Influencers Dinner evolved into a larger community of industry leaders. He discusses the in-person and digital events they organize and emphasizes the ephemeral nature of their interactions. 00:10:57 - Impact on Society Jon discusses his objective of bringing people together to improve their lives and potentially have a larger impact on society. He talks about raising money for social issues and getting media attention to raise awareness. 00:14:43 - Building Bonds through Shared Experiences The guest discusses the importance of getting people to assemble or work together as a way to strengthen relationships and create a sense of camaraderie within a company. By engaging high-profile individuals in unique and generous activities, such as assembling flowers, it creates a memorable experience that fosters emotional connections and generates positive word-of-mouth publicity. 00:16:16 - The Value of Being an Active Partner Rather than simply being a sponsor, it is more effective to actively design or be involved in the thinking process. By ensuring that people understand the core value and proposition of a brand, partners can forge stronger connections and leave a lasting impression. Quality over quantity is emphasized, focusing on meaningful engagements rather than broad-scale reach. 00:18:55 - The Power of Invitation in Building Connections The guest shares his experience in inviting impressive individuals to his events, even without extensive connections or resources. By starting with people he knew and gradually expanding his network through recommendations and research, he was able to build relationships with Nobel laureates, Olympians, and other accomplished individuals. He emphasizes the importance of understanding the behaviors and interests of specific groups in order to make meaningful connections. 00:20:42 - The Pitfalls of Scale and Misaligned Reach The discussion highlights the importance of targeted reach rather than focusing solely on scale. Having a large number of followers or attendees does not guarantee the right audience or meaningful connections. It is crucial to consider the relevance and alignment of the target audience when seeking partnerships or sponsorships. 00:29:29 - The Power of Influence and Trust Jon discusses the influence he has as a martial arts master and reverend, emphasizing the importance of trust in building connections. He explains that trust is created through competence, honesty, and benevolence, and that vulnerability loops can accelerate the trust-building process. 00:32:08 - Building Trust through Conversations Jon shares how his dinners create an environment where guests can have more intimate and vulnerable conversations, leading to accelerated trust between individuals. He also highlights the value of connecting on a personal level beyond discussing work-related topics. 00:34:50 - The Misunderstanding of Trust Jon explains that trust is often misunderstood, with many individuals leading with competence rather than benevolence. He discusses the importance of leveraging vulnerability loops and the Ikea effect to accelerate trust-building, emphasizing the need to ask for favors and provide support to create profound trust. 00:36:39 - Overcoming Fear of Asking for Help Melina and Jon share their personal experiences of asking for help, particularly in relation to promoting their books. They discuss the discomfort and fear that comes with asking for favors but highlight the importance of understanding that rejection or non-response doesn't necessarily reflect a personal dislike. 00:39:46 - Networking vs. Making Friends Jon challenges the traditional idea of networking and suggests that making friends is a more natural and effective way to connect with others. He emphasizes that networking often feels forced and unnatural, whereas making friends allows for more genuine and meaningful connections. 00:44:03 - The Importance of Relationships Relationships define the quality of our lives, whether in business or personal settings. Being vulnerable and reaching out to others can lead to meaningful connections and impactful experiences. 00:45:27 - Be Willing to Step Out of Your Comfort Zone To expand your social circle and create an impact, it's important to be willing to step out of your comfort zone. Take action, reach out to others, and engage in activities that bring people together. 00:46:29 - The Power of Social Catalysts Engaging in activities as social catalysts can make connecting with others feel less awkward. Activities like walking, playing games, or pursuing shared interests provide a natural context for conversation and connection. 00:48:07 - Embrace Anonymity and Genuine Interest By focusing on genuine interest in others, regardless of titles or achievements, deeper connections can be formed. Embrace anonymity and approach interactions with curiosity and authenticity. 00:50:15 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Jon: Jon's Website Jon on Instagram Jon on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: You're Invited, by Jon Levy The 2AM Principle, by Jon Levy Collaboration is the New Competition, by Priscilla McKinney What Your Employees Need and Can't Tell You, by Melina Palmer The Speed of Trust, by Stephen M.R. Covey Top Recommended Next Episode: The Speed of Trust, with Stephen M.R. Covey (ep 320) Already Heard That One? Try These:  Reciprocity (ep 238) Biases Toward Novelty and Stories (ep 54) The Power of Story, with Michelle Auerbach (ep 288) The IKEA Effect (ep 112) Peak-End Rule (ep 97) Surprise and Delight (ep 276) What is Value? (ep 234) Disney: A Behavioral Economics Analysis (ep 292) Get Your DOSE of Brain Chemicals (ep 123) Loss Aversion (ep 316) Status Quo Bias (ep 142) Framing (ep 296) Using Behavioral Science in Healthcare, with Aline Holzwarth (ep 135) Decision Fatigue (ep 244) Temptation Bundling (ep 250) The Behaviour Business, with Richard Chataway (ep 134) How To Change, with Katy Milkman (ep 151) The Fun Habit with Mike Rucker (ep 251) Happier Hour, with Cassie Holmes (ep 249) The Human Experience, with John Sills (ep 277) Anthropology, Behavioral Economics, and Marketing, with Priscilla McKinney (ep 196) The Science of Connection, with Nick Epley (ep 265) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning.  Tim also delves into the concept of culture spread and how humans made an evolutionary bet on it, setting us apart from animals. This conversation is essential for business leaders and marketers who want to better understand human behavior and predict consumer choices. By recognizing the underlying evolutionary basis of our brains, they can design experiences that align with human nature, effectively connecting with their target audience. Tim's expertise in neural networks and neuromarketing provides a unique perspective on leveraging the primal brain for ethical reasons and leveling the playing field in marketing. Don't miss this opportunity to gain insights that will enhance your business strategies and drive success. In this episode: Discover the evolutionary basis of the brain, unveiling insights into the origin of human behavior. Unravel the secrets behind mirror neurons and understand their importance in human learning processes and empathy. Understand the ways in which cultural spread influences our adaptability and drives behavioral changes. Delve into how social media can be exploited to leverage our instinct for cultural spread. Gain insights into how to design business experiences that are harmonized with the innate nature of humans. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Tim Ash and discusses the importance of understanding the primal brain in behavioral economics and business. 00:01:44 - Evolution of the Brain, Tim explains how the brain evolved to respond to fast changes in the environment caused by movement. He highlights the energy-intensive nature of the brain and its focus on modeling complex social relationships. 00:07:11 - Heuristics and Biases, Tim explores how the brain uses heuristics and biases to navigate the world, balancing the need for energy consumption and survival. He emphasizes the brain's primary function of modeling social dynamics rather than logical reasoning. 00:09:50 - Culture Spread, Tim discusses how humans evolved to rely on culture spread as an evolutionary advantage. He explains the role of mirror neurons and the physical adaptations in humans to facilitate cultural learning. 00:13:36 - Unique Aspects of Human Brain Development, Tim highlights the unique aspects of human brain development, such as prolonged adolescence. He discusses how these adaptations contribute to the spread of culture and the importance of learning from others. 00:15:50 - Evolutionary Reasons for Modeling and Survival Goals, Tim explains that there are evolutionary reasons for modeling and mirror neurons. Modeling helps us imagine what someone is doing when they are out of sight, while survival goals like feeding and interpreting gestures are important for our physical skill rehearsal. Mirror neurons play a role in all of these processes and contribute to our survival. 00:17:14 - Learning from Successful Examples and Tribal Cohesion, Tim discusses the importance of learning from successful examples and the role of tribal cohesion in our learning process. We tend to learn from older people who have survived and people who are similar to us in terms of ethnicity, gender, and language. This preference for learning from similar individuals reinforces tribalism and group cohesion. 00:18:56 - Overcoming Biases and Expanding Circles of Empathy, Tim expresses a lack of hope in overcoming biases and expanding circles of empathy, especially in society and politics. He highlights our biological predisposition to form tribes and the difficulty of accepting other views once we are part of a tribe. However, he suggests that meeting and talking to people who are different from us can help in creating a larger circle of empathy. 00:21:32 - Conservative and Progressive Spheres of Concern, Tim shares an interesting finding from sociological research that conservative and progressive individuals tend to have different spheres of concern. He uses perceptions of immigration as an example of these differences. 00:30:24 - Girls' School Performance and Self Esteem Decline, Girls tend to outperform boys academically, especially in the early years. However, when they hit puberty, their self-esteem declines, and they start caring more about what their friends think of them. This often leads to a decline in academic performance. 00:31:27 - The Importance of the First Five Years, The first five years of a child's life are critical for their development. During this time, they need to feel loved, safe, and have proper nutrition and sleep. These experiences become hardwired into their biology and can influence their social attitudes and behaviors later in life. 00:33:22 - The Power of Empathy, Developing empathy is crucial for raising good humans. One way to cultivate empathy is through direct experiences with people from different backgrounds and cultures. By understanding and modeling the behaviors and experiences of others, we can foster empathy and understanding. 00:34:48 - The Role of Storytelling, Storytelling serves multiple evolutionary purposes. It allows us to simulate experiences we can't directly have, like living out a nightmare scenario without the real-life consequences. It also helps maintain cultural cohesion by spreading knowledge and values within a tribe. However, the cultural package we bring to a story can influence how we interpret and experience it. 00:36:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim Ash: Follow Tim on LinkedIn Primal Brain Website Tim's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Evolutionary Ideas, by Sam Tatam Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204) Already Heard That One? Try These:  Solving Modern Problems with a Stone-Age Brain (ep 237) Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Herding (ep 264) Loss Aversion (ep 316) Biases Toward Novelty and Stories (ep 54) Indistractable, with Nir Eyal (ep 290) Mirror Neurons (ep 31) Avoiding Everyday Work Disasters with Dr. Gleb Tsipursky (ep 111) Marketing to Mindstates with Will Leach (ep 88) Friction, with Roger Dooley (ep 274) Costco: A Behavioral Economics Analysis (ep 47) Biases Toward Others (ep 314) IKEA Effect (ep 112) The Human Experience, with John Sills (ep 277) Using the Senses to Increase Sales with Michelle Niedziela (ep 168) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Always Super Bowl Ad 2015 What eCommerce Can Learn From IKEA's Offline Success

In this episode of The Brainy Business podcast, guest Leidy Klotz shares his research on the psychology of subtraction and its importance in decision-making and problem-solving. Klotz discusses how our natural instinct is to add rather than subtract when trying to improve a situation, and he provides insights into why this is the case. He explains that humans have a desire to display competence, and adding to a situation is a visible way to demonstrate that we can deal with the world effectively. However, Klotz argues that we can also display competence through subtracting, but it may require more effort to make it noticeable. He shares studies conducted with LEGO structures, itineraries, recipes, and computer grids, which consistently showed that people overwhelmingly choose to add rather than subtract. The episode explores concepts such as loss aversion and the IKEA effect, which contribute to our preference for adding. The conversation also touches on the concepts of minimalism and essentialism, and how subtracting can be a powerful tool for displaying competence and achieving goals effectively. Listeners will gain valuable insights into the psychological biases that hinder effective decision-making and problem-solving, and learn practical strategies to prioritize and achieve what truly matters.  In this episode: Discover the pivotal role subtraction plays in effective decision-making and problem-solving. Learn how our instinctive preference for addition can obstruct optimal solutions. Grasp how to confront biases and initiate shifts towards a subtractive mindset. Understand the immense benefits of streamlining and eliminating needless aspects of daily life. Acquire empowering strategies for integrating subtraction practices into your everyday living. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode and its focus on the power of subtraction with Dr. Leidy Klotz. She emphasizes the importance of optimization, reduction, and efficiency in various areas of life. 00:03:20 - Dr. Leidy Klotz's Background, Dr. Klotz shares his background in engineering and how his interest in sustainability led him to behavioral science. He highlights the overlap between engineering, architecture, and behavioral science in terms of creative application and design. 00:08:56 - Uncommon Paths to Behavioral Science, The conversation explores the diverse backgrounds of behavioral scientists, including Dr. Klotz's experience as a professional soccer player. They discuss how different disciplines, like marketing and sports, can contribute to the field of behavioral science. 00:11:50 - Personal Backgrounds and Professional Work, Melina and Dr. Klotz discuss how personal backgrounds, such as being an opera singer or playing basketball, can shape a person's approach to problem-solving. They highlight the value of diverse experiences in the field of behavioral science. 00:13:35 - Introduction to Subtract, Dr. Klotz introduces his book, Subtract, and explains how it explores the concept of subtraction as a means of optimization. He discusses the relationship between design, sustainability, and the creative application of behavioral science principles. 00:15:26 - The Instinct to Add, Leidy discusses how our first instinct when trying to improve something is to add, rather than subtract. This instinct is seen across various contexts, including LEGO structures and itineraries. The guest also mentions a study where people were given a task to make quadrants symmetrical and found that people overwhelmingly added blocks instead of removing them. 00:17:27 - Overlooking Subtraction, The guest explains that our tendency to overlook subtraction is due to various factors such as loss aversion, the endowment effect, and the IKEA effect. The book explores these factors and delves into the biological, cultural, and economic forces that contribute to our preference for adding. 00:18:47 - Science-Informed Strategies, Leidy discusses the latter half of the book, which focuses on utilizing science-informed strategies to get better at subtraction. By understanding the science behind our inclination to add, we can develop strategies to improve our ability to subtract. Leidy emphasizes the importance of creating a list of "stop doings" instead of solely focusing on a long list of to-dos. 00:21:06 - Minimalism and Essentialism, Leidy notes the connection between the book's concept of subtraction and minimalism and essentialism. He and Melina highlight the value of decluttering and getting rid of excess in order to display competence. Leidy also mentions the satisfaction that comes from having a focused to-do list with achievable tasks. 00:30:08 - The Importance of Subtraction, The conversation begins with the idea that subtraction is often overlooked in our society, and how we need to shift our mindset to value subtraction as much as addition. The guest, Leidy Klotz, mentions historical figures like Da Vinci and Lao Tzu who understood the importance of subtraction for design perfection and gaining wisdom. 00:31:01 - Subtraction as a Valuable Skill, Klotz discusses how his book aims to help people understand the science and stories behind subtraction, and encourages readers to adapt the principles to their own lives. He emphasizes the importance of subtracting first and how it can lead to better decision-making and problem-solving. 00:32:48 - Overcoming Challenges with Subtraction, Klotz addresses the challenges people face when considering subtraction, such as loss aversion and the fear of regret or guilt. He suggests mindset shifts, such as reframing subtraction as a positive improvement and emphasizing the benefits of subtracting. He also highlights the role of valence in perception and the value of thinking of add and subtract as complementary approaches. 00:35:53 - Add and Subtract, Klotz discusses the misconception that add and subtract are opposites and explains how they can coexist as complementary ways to make change. He encourages people to consider both options and think about the potential gains and losses associated with each. This mindset shift can lead to more effective decision-making and problem-solving. 00:44:27 - Introduction to the Book Work Well, Play More, Melina introduces the book Work Well, Play More by Marcey Rader, which builds upon the concepts of productivity and distraction introduced in "Indistractable." The book focuses on three areas: productivity, clutter, and health, providing a twelve-month approach to improve each area and reclaim time and mental well-being. 00:45:02 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Subtract, by Leidy Klotz The Life-Changing Magic of Tidying Up, by Marie Kondo Essentialism, by Greg McKeown How to Change, by Katy Milkman Work Well, Play More, by Marcey Rader Connect with Leidy:  Leidy on LinkedIn Leidy on Twitter Leidy's website Top Recommended Next Episode: Quit, with Annie Duke (ep 227) Already Heard That One? Try These:  NUDGES and Choice Architecture (ep 35) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Endowment Effect (ep 139) Focusing Illusion (ep 89) Indistractible, with Nir Eyal (ep 290) How To Change, with Katy Milkman (ep 151) The Elements of Choice, with Eric Johnson (ep 174) Functional Fixedness (ep 194) A More Beautiful Question, with Warren Berger (ep 200) Evolutionary Ideas, with Sam Tatam (ep 204) Anchoring & Adjustment (ep 11) Bikeshedding (ep 99) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) IKEA Effect (ep 112) Loss Aversion (ep 316) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Leidy at the University of Virginia

This episode of The Brainy Business podcast features an insightful interview with Stephen M. R. Covey, author of The Speed of Trust. Covey shares his expertise on building trust through transparency and authenticity, drawing from his personal experience within Franklin Covey. He explains how trust serves as the foundation for effective relationships and collaboration within teams. Covey dives into the quantifiable value of trust, showcasing its impact on speed and cost. He shares two compelling examples to illustrate the economic benefits of trust, including the power of referrals and Warren Buffett's surprisingly successful acquisition deal. Throughout the conversation, Covey emphasizes the need for discernment in extending trust and the importance of creating a high trust culture. The episode provides practical insights and actionable strategies for leaders and managers to nurture trust within their organizations. By listening to this episode, business leaders can gain a deeper understanding of the economic and psychological benefits of trust and learn strategies to foster trust within their teams for increased productivity and success. In this episode: Realize the significant role trust plays in enhancing teamwork, productivity, and collaboration. Uncover the transformative power of transparency and authenticity within organizations, through the personal experiences of Stephen M. R. Covey. Appreciate the crucial interplay between trust and successful change management during periods of organizational transitions. Discover the foundational role of trust in boosting both speed and cost efficiency in business operations and its impact on economic outcomes. Identify the balance and discernment imperative in extending trust, a concept encapsulated as 'Smart Trust.'  Show Notes: 00:00:00 - Introduction, Melina introduces the episode and welcomes Stephen M.R. Covey, the son of Stephen R. Covey, author of The 7 Habits of Highly Effective People. They discuss Stephen's family legacy and how he has built upon his father's work with a focus on trust. 00:02:18 - The Importance of Trust, Stephen explains the concept of trust and how it impacts relationships and organizations. He shares a personal story about the Franklin Covey merger and the importance of transparency and authenticity in building trust. 00:06:11 - Trust and the Covey Legacy, Stephen discusses how his family legacy and the reputation of his father have influenced the level of trust people have in him. He emphasizes the importance of backing up trust with skills and research. 00:08:37 - The Gift of Transparency, Stephen shares a story about a meeting he had with the Franklin Covey employees after the merger. By being open, transparent, and addressing their concerns, he was able to build trust and create a stronger team. 00:13:13 - Calming the Elephant, Melina relates Stephen's story to the concept of “calming the elephant,” referring to addressing the underlying concerns and fears that people have during times of change. She shares an example of how taking the time to listen to an employee's personal stress helped improve their productivity. 00:14:44 - The Economics of Trust, Stephen discusses the economic impact of trust in organizations, and explains how his formulas for the economics of trust work. 00:15:20 - The Power of Understanding, Understanding others increases influence and builds trust, leading to better teamwork and improved outcomes. 00:17:15 - The Economics of Trust, Trust affects speed and cost in any relationship or environment. When trust decreases, speed decreases and cost increases. Conversely, when trust increases, speed increases and cost decreases. 00:20:33 - Examples of Trust in Action, Trust is a vital factor in word-of-mouth referrals, where trust leads to faster and less costly acquisitions. Stephen shares an example from Warren Buffett's handshake deal, which was completed quickly and without the traditional due diligence process due to high trust. 00:25:44 - The Cost of Distrust, Distrust leads to longer processes and higher costs, as seen in increased airport security measures and compliance rules after corporate scandals. The cost of distrust is real, while the dividends of high trust can be monetized. 00:28:22 - Balancing Trust and Caution, It is possible to be both too trusting and too suspicious. Finding the balance of smart trust involves being aware of potential risks while also recognizing the costs of not trusting enough and stifling creativity and innovation. 00:31:05 - The Importance of Smart Trust, Stephen Covey discusses the concept of smart trust, which involves assessing the likelihood, cost, and consequences of extending trust to someone. He emphasizes the importance of credibility and judgment in determining how much trust to give and acknowledges that blindly trusting someone who has proven to be untrustworthy is not wise. 00:32:33 - Building Trust and Overcoming Fear, Covey explains that extending trust can lead to great outcomes and results, as most people respond well to being trusted. He encourages leaders to focus on the 95% of trustworthy individuals and not let the 5% of untrustworthy people define their approach. Covey suggests using judgment and assessing the risk before trusting someone, but also highlights the importance of not being overly cautious and missing out on possibilities. 00:36:04 - The Power of High Trust Cultures, Covey discusses how high trust cultures can be more effective and accountable than rules-based cultures. He explains that when trust is present, people hold each other accountable and the culture itself becomes a reinforcer of trust. Covey emphasizes the need for organizations to design for the majority of trustworthy individuals rather than focusing on the few untrustworthy individuals. 00:37:29 - One More Behavior: Practicing Accountability, Covey introduces the behavior of practicing accountability, which involves creating agreements and expectations with individuals and allowing them to take responsibility for evaluating their own performance. He believes that involving people in the accountability process can build trust and lead to greater commitment and engagement. 00:46:15 - The Power of Trust, Trust is the most inspiring form of human motivation and brings out the best in people. 00:46:30 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Speed of Trust, by Stephen M.R. Covey Friction, by Roger Dooley What Your Employees Need and Can't Tell You, by Melina Palmer 7 Habits of Highly Effective People, by Stephen R. Covey Indistractable, by Nir Eyal Connect with Stephen:  Speed of Trust Website Stephen on Twitter Stephen on LinkedIn Top Recommended Next Episode: Vulnerability Loops (ep 229) Already Heard That One? Try These:  Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Framing (ep 296) Endowment Effect (ep 139) Indistractible, with Nir Eyal (ep 290) Friction with Roger Dooley (ep 274) Magic Words, with Jonah Berger (ep 301) Social Proof (ep 87) Habits (ep 256) Reciprocity (ep 238) Confirmation Bias (ep 260) Biases Toward Others – Including Groups (ep 314)  Fundamental Attribution Error (ep 268) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) IKEA Effect (ep 112) How Minds Change, with David McRaney (ep 210) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

As IKEA, instant cake mixes, and meal-kit delivery services demonstrate, we often value things according to how much they cost us—whether that's in time, money, energy, or imagination. Get in touch: podcast@gretchenrubin.com Follow on social media: @GretchenRubin on YouTube @GretchenRubin on TikTok @GretchenRubin on Instagram Get the podcast show notes by email every week: happiercast.com/shownotes Get Gretchen Rubin's newest book Life in Five Senses to see how she discovered a surprising path to a life of more energy, creativity, luck, and love: by tuning in to the five senses. Now available - order here. Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.  Happier with Gretchen Rubin is part of ‘The Onward Project,' a family of podcasts brought together by Gretchen Rubin—all about how to make your life better. Check out the other Onward Project podcasts— Side Hustle School, Happier in Hollywood and Everything Happens with Kate Bowler. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices