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Veteran and entrepreneur Chad Grills of National Capital League discusses his experience with Big Tech and how building anything meaningful and lasting will likely not come out of Silicon Valley or places like California. He explains how Silicon Valley was seeded by DOD, the Intelligence Community, and DARPA. The culture of Silicon Valley and most major cities will not allow anything original or good for humanity to emerge. He argues we have neither communism nor capitalism, but a monopolistic system that keeps the little guy out. He stresses a need for better governance, creating good culture, maintaining personal integrity, and is optimistic about the ability of America to reinvent itself. Watch on BitChute / Brighteon / Rumble / Substack / YouTube Geopolitics & Empire · Chad Grills: Is a 'Golden Age' Possible for America? #537 *Support Geopolitics & Empire! Become a Member https://geopoliticsandempire.substack.com Donate https://geopoliticsandempire.com/donations Consult https://geopoliticsandempire.com/consultation **Visit Our Affiliates & Sponsors! Above Phone https://abovephone.com/?above=geopolitics easyDNS (15% off with GEOPOLITICS) https://easydns.com Escape Technocracy course (15% off with GEOPOLITICS) https://escapethetechnocracy.com/geopolitics PassVult https://passvult.com Sociatates Civis (CitizenHR, CitizenIT, CitizenPL) https://societates-civis.com Wise Wolf Gold https://www.wolfpack.gold/?ref=geopolitics Websites National Capital League https://www.nclhq.com X https://x.com/ChadJGrills Short Stories: Veterans after War https://www.amazon.com/Short-Stories-Veterans-after-War-ebook/dp/B0127DN39M Dustin Chambers: DOGE & America's Chance to Cut the Government Down to Size https://geopoliticsandempire.com/2025/01/02/dustin-chambers-doge-americas-chance-to-cut-the-government-down-to-size About Chad Grills Chad is the former founder and CEO of a company backed by Founders Fund and Sequoia. His previous clients include companies like: Salesforce (6x business units), Dell, Splunk, Twilio, and Government entities like Lawrence Livermore National Laboratory. He was selected “Best of Year” by Apple for two podcasts he hosted. He has spoken at places like the Defense Foreign Language Institute, Coast Guard Academy, Salesforce World Tour, and the Spartan Up Podcast. He's a U.S. Army veteran with deployments to Iraq, Egypt, and has provided security for the 56th Presidential Inauguration. He's the author of three books. His upcoming book is on the Texas Miracle and the economic destiny of Texas. He founded the National Capital League as a studios and labs to build media and technology products. *Podcast intro music is from the song "The Queens Jig" by "Musicke & Mirth" from their album "Music for Two Lyra Viols": http://musicke-mirth.de/en/recordings.html (available on iTunes or Amazon)
Embark on a revealing journey through the Salesforce ecosystem as we join forces with seasoned professionals at the Salesforce World Tour in New York City. Uncover the transformative power of retaining a beginner's mindset with the wisdom of Makeda Keegan and other industry veterans. Their candid stories chart the course from fledgling novices to experts, illustrating the invaluable lessons learned along the way. From navigating personal and professional obstacles to seizing unexpected opportunities, like Melissa's serendipitous career leap, this episode is a treasure trove of real-world insights.As we unravel the threads of career growth, personal branding emerges as a crucial beacon, guiding one's journey in the job market. Listen closely as our guest, Peter Ganza, the 'app whisperer', and others shed light on the art of standing out and the significance of being top-of-mind for coveted roles. Drawing from vivid analogies and their own experiences, they demonstrate how blending unique and common skills can craft a magnetic, professional identity. Whether you're an independent entrepreneur or cultivating a reputation within an organization, these tales of becoming a 'unicorn' in the field will inspire your own professional evolution.Closing with wisdom and warmth, our panel shares advice they'd give to their younger selves, embracing the essence of stepping out of comfort zones and the impact of mentorship. As we prepare to pause the show, we leave you with thoughts on the joy and authenticity crucial for fulfilling careers and lives. Whether you're charting a new course or honing your path within the Salesforce ecosystem, this episode is your compass to navigate the terrain of professional and personal success. Remember, the journey may be unpredictable, but therein lies the adventure.
Die erste Live-Aufzeichnung von „Prompt zum Erfolg“ von der Salesforce World Tour in München: Patrick Heinen spricht mit KI-Pionier und Unternehmer Richard Socher über die neuesten Fortschritte in KI und die Herausforderungen, die mit ihnen einhergehen. Es geht darum, was wir heute schon von KI erwarten können, welche Rolle individuelle Large Language Modelle (LLMs) spielen und wie Unternehmen eine Datenbasis für KI aufbauen. Außerdem geht es darum, wie es um die Integration von KI in den Alltag steht und und welche Auswirkungen das hat. Was ihr in dieser Folge lernt: Was kann man von KI noch erwarten? Wo liegen eventuelle Tücken? Wie entwickelt sich KI weiter?Kapitel:00:00 – 01:10 Intro01:10 – 03:00 KI-Lebenslauf 03:00 – 05:45 Überrascht KI? 05:45 – 10:10 KI-Stolperfallen10:10 – 13:17 Modelle?13:17 – 15:15 Höhere Datenqualität mit KI 15:15 – 16:11 Prompten > Entwickeln?16:11 – 18:10 Welche Daten sind wichtig?18:10 – 23:44 Was bringt die KI der Zukunft?23:44 – 26:18 Warum hat mir das KI-ner gesagt26:18 – 29:18 Der Folgetipp der Folge29:18 – 29:57 OutroHier könnt ihr euch den Podcast in voller Länge ansehen:https://www.youtube.com/watch?v=dqdfJcvGA78Mehr zu Salesforce:Website: https://www.salesforce.com/de/LinkedIn: https://www.linkedin.com/company/salesforce/
Have you ever packed your life into a suitcase and taken your work with you to a corner of the world where the sun always shines? That's the story of Alex Lapa, a Salesforce architect who's mastered the art of living and working anywhere. As our guest, he takes us on a journey through the digital nomad lifestyle from his base in the sun-kissed South of Spain. We discuss the allure and logistics of living bi-locationally, exchanging the conventional office for the freedom to roam, and the ways Alex keeps his professional edge sharp while indulging his wanderlust.Our conversation with Alex then sails into the practical seas of managing client relationships from across the ocean. We uncover the overlooked perks of serving a North American clientele from Europe, not least the advantages of currency rates. But it's not all smooth sailing; we tackle the real talk about the loneliness that can accompany a nomad's life and how to find your tribe in foreign lands. This episode is rich with travel hacks and solutions that help digital nomads like Alex—and potentially you—keep thriving in this lifestyle.As we bid adieu to Alex, we leave you with a teaser of what's on the horizon: the Salesforce World Tour in New York City. We'll be bringing you the latest updates and discussing resources for Salesforce pros looking to improve their interviewing technique or scout for talent. Whether you're a digital nomad, a Salesforce enthusiast, or simply someone who loves the idea of exploring the world without putting your career on hold, this episode is packed with insights that will inspire you to chart your own course.
Le Café de l'e-commerce, c'est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles !Dans cet épisode, Laetitia et Adrien reviennent sur :
Today we go behind the scenes of what it's like planning Salesforce World Tour for 10,000 people with Stuart Frank. But if that's giving you heart palpitations, I encourage you to still tune in as we also talk about: Getting the fundamentals right, regardless of the size of the event Where to start when planning events and what tools he personally uses How to innovate when it comes to annually recurring events Where (and from who) to get inspiration for your business events __Connect with Stuart FrankCheck out Salesforce World Tour And a few other links to things we talk about:A tribute to David Grant Julius Solaris Bold PushChatGPT __This podcast is proudly brought you to by events academy
When thinking of a Salesforce Architect, people usually jump to the need for a deep technical knowledge of Salesforce. But that's only part of the picture and there are so many other skills that are important to become a highly successful Salesforce Architect. Keir Bowden, Chief Technical Officer at BrightGen, features in today's episode of the Salesforce Posse podcast to share his incredible experience at Salesforce. Today, we talk to Keir Bowden about the value of people skills, how to handle difficult situations, and the significance of effective communication across organizational levels. We discuss the need to make things as easy to use as possible and the design principles behind this philosophy. Also, Keir explains critical things you need to know and where to begin your training to become an architect. At last, we reach a point in the conversation where we talk about learning to say no. Keir has worked in the information technology sector for the past three decades and is currently the Chief Technology Officer at BrightGen, a Salesforce Platinum Partner in the United Kingdom. He is responsible for the current and future technical strategy, certification and product development there. Since 2008, Keir has been developing solutions and applications on Salesforce, and Keir currently possesses a number of qualifications, including the highly sought-after Technical Architect (CTA) certification. In addition to being a Salesforce MVP, he is the author of the Visualforce Development Cookbook, a frequent blogger on topics related to Apex and Visualforce solutions, and a speaker at events such as the Salesforce World Tour, Dreamforce and London's Calling. He maintains a blog in his leisure time, writing on Apex, Lightning Components, and the Salesforce Command Line Interface. [02:08] Background - Who is Mr. Big Bob Buzzard? [04:00] Soft Skills – We are all savvy with PCs, but dealing with actual humans is a different story. [09:27] Keir's Role - Keir shares his role and objectives in the room. [11:46] Be Simple – We discuss the importance of simplicity in design and how to achieve it. [15:04] Difficult Conversations - Disagreement is typical at times of transition. Keir shares his ideas on how to cope with crises like these. [20:56] Communication - The importance of communicating at different company levels. [24:08] Key Learnings - Keir outlines the essential skills you need to become an architect and where to start learning. [33:54] No - The art of saying "No." Resources: LinkedIn: linkedin.com/in/keirbowden/ --- Send in a voice message: https://anchor.fm/salesforce-posse/message
Our anchors begin today's show with CNBC's Frank Holland covering the start of the “Salesforce World Tour” in New York City as CEO Marc Benioff delivers his keynote. Then, Bespoke Investment Group Co-Founder Paul Hickey weighs in on small-cap tech, and C3 AI CEO Tom Siebel breaks down the enterprise software provider's latest results. Next, Wall Street Journal reporter Tim Higgins breaks down the impact of Elon Musk's Twitter takeover on Tesla, and our Julia Boorstin looks at Disney Plus launching its new ad-supported tier. Later, CNBC's Kayla Tausche reports on states banning TikTok on government devices, and HashiCorp CEO Dave McJannet joins after beating the Street in Q3.
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I am excited to have Maria Willait from Salesforce join us. Maria, I would love for you to introduce yourself, your role, and your organization to our audience. Maria Willait: Thank you very much, Shawnna. Hello everyone, my name is Maria Willait. I am the director of sales enablement for Salesforce in France. I am based and located in France. I’ve been in tech for 25 years now, 18 years in sales, and seven years in enablement, so getting used to all the sales, marketing, and enablement practices. SS: Well, we are very excited to have you join us today. Now, you actually recently spoke at our Sales Enablement Soirée we hosted in Paris, France on sales and marketing alignment. In a rapidly growing business environment, it can be really easy for departments to drift apart and start to create silos. I would love to better understand from you, what do you do to really keep communication flowing between sales and marketing, and what are some best practices that you might have for aligning sales and marketing around organizational goals? MW: Yes, and thank you very much for the question. I think it is important to understand that when we work in an organization like Salesforce or any other organization, we need to keep communicating all the time. The first thing that we do is weekly meetings, not only with marketing but with sales management because the sales objectives are the same for us, enablement, and the same for marketing. We need to be aligned. We are part of the same management meeting and we are clear on the objectives that we want to achieve each month, quarter, or each year. When we create a plan, we create a business plan together with the same objective which is the success of the salespeople, we are very, very careful with that, and again, it’s about meeting regularly, not only with marketing but with the sales team and making sure that we keep on track and achieve the same objectives. SS: I couldn’t agree more. Now, what are some of the key points of intersection though, maybe even within Salesforce between sales and marketing? MW: Yes. For us at Salesforce, we have decided to ask salespeople to be champions. So some salespeople are champions. What does it mean to be a champion? It’s very important because when we are working with marketing to create a webinar, for example, we are always looking for speakers internally, as well as customers. We ask our salespeople to be champions, and then marketing brings all the content, all the exchanges, all the customer content, webinars events, etc. It’s very important to align both and to work in and coordinate both roles. Again, salespeople are champions for our marketing team and for the enablement team, as well. I can use them to do my training but we can use them for speaking in front of a customer or doing some interviews or doing some customer stories, for example, on videos or on a podcast like this one. SS: Fantastic. Beyond marketing, what are some of the other departments that sales enablement needs to be in close collaboration and alignment with and how have you gone about building some of those relationships? MW: First of all, sales and development at Salesforce is part of the COO office, so business operations. Business operations include sales strategy, sales program, and sales and development. What does it mean? It means that sales enablements are aligned to the business objectives. We don’t only do marketing, we are aligned to the business objectives. It means that sales strategy works with the sales leaders to set up the goals for each sale, for each manager, and then the sales program, it’s all the programs that we are going to deliver to generate pipeline and enablement is all the training around these programs. What kind of training do we give to salespeople in order to reach the target of the sales strategy team with the programs that the sales program team is putting in place for them? It’s not only salespeople, it’s not only sales enablement or sales program, it’s as well, of course, marketing. Marketing creates a lot of events to generate a pipeline, and again, it’s always on the objective and the success of our salespeople because we know that the success of our salespeople, it’s creating pipeline and closing the pipeline they’re creating. I think all these people together work really well as long as they are in the same team and they work toward the same objective, which is the success of our salespeople. I hope it’s not a generic answer to say we are working together and we are really making an impact and success in the field. SS: I love that. In terms of thinking about the buyer, what are some best practices for enablement to bridge the gap between sales and marketing so that they help curate a better buyer experience? MW: Rather than trying to just speak critically about it, I’m going to speak and tell you a story and the project I’m working on with marketing. We are working on a customer story competition at Salesforce at the moment what it is? It’s very simple marketing are always looking for customer stories, you know that and who are the best people to speak about customer stories, there are the salespeople. Rather than just asking them to tell about the story, we are making competition around it. We are asking the team. They do some meetings there. They have judges that are in the room. Each salesperson is going to tell a story and at the end, the jury is going to choose the best customer story from this best customer story we are going to do a video podcast that we are going to share with the rest of the salespeople. As you can see, in terms of thinking about our buyers it’s our salespeople and how do we work with marketing? This is the best way that we found to work in marketing because it’s in the own interest of salespeople that joined Salesforce. They want to know what we do at sales at the customer site, but as well, it’s very interesting for marketing because then they can find some customers to speak about our biggest events. As you can see, we can really find some great projects to work together with and, most importantly, to achieve the same objective which is the success of salespeople. You might think I’m repeating myself, but really, I think my job is to support and make sure that each salesperson is successful. SS: Absolutely. I couldn’t agree more now to tie everything together. How can sales enablement practitioners ensure that maybe sales and marketing stay aligned from the onset and then remain aligned long term? MW: Again, it’s about the business plan. You remember at the beginning I told you in order to work well together and to continue to work well together first we need to have the same objective. Second, we need to work on the same business plan. When we are presenting our business plan to the sales leaders in France, we are telling them this is what enablement is doing, this is what programs are doing and this is what marketing is doing and everything is linked to the success of the business, to the success of the objective that the strategy has asked us to reach. You can see that it’s not only a one-shot, and I spoke about one project which is the customer story competition, but we have multiple projects that we work on in common, so I can tell you about what we are working on the events as well. We are supporting marketing when they are doing some events like the Salesforce World Tour or Dreamforce, we have all these sales and marketing people working together for success, and of course, sales enablement is always here to train and to make sure that sales know what’s going to happen during these big events. It’s not just the one shot, it’s continuous learning. Marketing supports sales and salespeople support marketing by being very close to each other and by counting on each other. That’s very, very important. Sales enablement is the glue between all these teams. I hope I was able to share with you some of my ideas and that you will be able to use them in your own company as well. SS: Thank you so much. I really appreciate you taking the time to walk us through that. MW: No problem. It was a pleasure for me. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there is something you'd like to share or a topic you'd like to learn more about, please let us know we'd love to hear from you.
Emilie Sidiqian, Directrice générale de Salesforce en France présente les principales annonces du Salesforce World Tour Paris 2022 et revient sur les temps forts de l'évènement qui s'est déroulé le 30 Mars 2022 au Grand Palais Éphémère. #SalesforceActusPour ne manquer aucun podcast abonnez-vous : https://bit.ly/YoutubeSFfrsub
Dan Donovan is the Founder and Managing Partner of Stratoscope, the leading security partner in stadium design and strategic crowd management. He has over 26 years of planning and overseeing event security experiences, which involves planning, security systems design, operational readiness, crisis management, emergency operations and more. A few of his notable clients include the Olympic games, the Super Bowl, NBA All-Star Weekend, Google Next and the Salesforce World Tour.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.
A 30 year veteran of the IT industry, Keir is the CTO of BrightGen, a Salesforce Platinum Partner in the United Kingdom. He has been building solutions and applications on Salesforce since 2008 and holds multiple certifications including the coveted Technical Architect. He is 10x Salesforce MVP, author of the Visualforce Development Cookbook, frequent blogger on all things Salesforce and speaker at events such as the Salesforce World Tour and Dreamforce. When I thought of doing a CTO series, it was obvious that Keir was going to be a part of it. In this episode we discuss his beginnings as a consultant and then climbing up the ladder to reach the top job in tech world. Continuing on that, we discuss what are his job-responsibilities as a CTO and is it important for a Salesforce CTO to be a CTA? Later we discussed our main common love Salesforce Functions and how that can be a game-changer (i.e., if Salesforce gives it the right price). Lastly, he shared how he leads the team and nurtures upcoming talents at BrightGen. This is Part I of the CTO series sponsored by Proton Text. Proton Text is a complete SMS solution, built exclusively for Salesforce. Place the component on any page or in the utility bar. Link your conversations to any standard or custom record. Maintain security and enable team collaboration. You can follow Keir on Twitter: https://twitter.com/bob_buzzard
- O que é o evento - Quando começa - 9 de Fevereiro às 20h45pm, o evento será retransmitido no dia 10 - Como acompanharemos - O que esperar do evento? Não deixe de assinar o canal e ativar o soninho para receber notificação de novas lives Siga-nos no Instagram @souforce Blog: https://souforce.cloud Cursos: https://souforce.cloud/cursos Podcast: https://souforce.cloud/podcast Telegram: https://t.me/souforce
The Mission team is fully recovered and back in action after two weeks on the road! First, we had our off-site in San Francisco, then on to Austin for SiriusDecisions and finally, we hit up New York for the Salesforce World Tour. It’s been a busy couple of weeks for us, but we’re getting back to our regular programming this week. We’ve got a ton of great episodes lined up for you this week; Three CEOs are coming on to share their experiences and tips for building a better week and then we’ve got a whiskey historian coming on to wrap things up on Friday. So stay tuned, dear listener, for all of that and more! And as always, if you want more Mission content (I mean, why wouldn’t you?) be sure to give us a follow on Twitter, Instagram, etc. @themissionhq. Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!
This week, the Mission team is spread far and wide reporting onsite at conferences in New York and Texas. You can find the Marketing Trends squad at the SiriusDecisions Summit in Austin doing live podcast recordings with some of the world’s most innovative marketing professionals. Across the country, Chad is keynoting at the Salesforce World Tour in NYC! For live updates from both conferences, tune into our Instagram. With our team busy at these conferences, we will only be releasing two interviews this week: Bracken Darrell and Ben Renda. Stay tuned! Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!
We're joined by author David Wallace Wells to discuss his book, The Uninhabitable Earth, and the worst-case scenarios of climate change. Next, Amber catches up with Salesforce's Chief Digital Evangelist, Vala Afshar, at the Salesforce World Tour and chats about the future of work and the skills we will need. Also, Alice Agogino, CEO of Squishy Robotics, reveals how drones are changing the face of disaster relief. Plus, Michael Josh from GadgetMatch weighs in on the fiasco of the debut of the Samsung Galaxy foldable phone. In Socially Speaking, we break down how Twitter is making it easier to report accounts that mislead voters.
Erin Kelly, CEO of Advanced Symbolics, discusses Polly AI and what she reveals about how humans consider the carbon tax. Also, Amber heads to the Salesforce World Tour in Toronto and talks to the EVP Dev Relations & GM Trailhead, Sarah Joyce Franklin, about building a business for good. Also, we chat with Brittlestar about Twitch's new foray into family entertainment with Twitch Sings, a interactive karaoke game. In Socially Speaking, we discuss Alibaba's billionaire founder, Jack Ma's, stance on working 12 hours a day 6 days a week to be successful.
Summary:In this 66th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host conducts a review of his experience at the Salesforce World Tour Conference in Toronto along with his colleague Alex Martin, a financial advisor with IPC Securities, Vice President at Craig & Taylor Associates, and a Founding Partner with Jason Pereira at Finally Technology.Time Stamped Show Notes:● 00:49: – Alex Martin introduces himself● 02:01: – What is Salesforce● 06:13: – Salesforce puts out multiple iterations on a yearly basis● 07:05: – What is the importance of being able to build your own APIs on top ofpre-existing software for businesses● 09:23: – Alex discusses Salesforce’s Customer 360 platform for taking serversinto one place● 12:08: – Deduplication is a problem that people deal with in legacy systems● 13:03: – What is Alex’s take on Salesforce’s Einstein Voice● 16:26: – They discuss the concept of ‘next best action’● 19:07: – What is Salesforce's Quip platform capable of● 21:37: – How is the Salesforce training program Trailhead extremely useful● 26:35: – Salesforce empowers a company’s employees with the ability to self-learn3 Key Points:1. Salesforce is a development platform for everything from data services and A.I.platforms, to sales service, marketing, and commerce.2. Salesforce has different pieces called clouds for things such as service, marketing,and sales.3. Quip is Salesforce’s collaborative platform that is like Slack meets Google Docs.Tweetable Quotes:- “Salesforce was the first CRM (Customer Relations Management software) to be100% developed for the web.’” – Alex Martin.- “We need to pull all this data into one place, or at least have one central piece that isgoing to be able to mine all this data and talk to it and understand it.” – Alex Martin.- “The difference in Einstein (Voice) from other A.I.’s is the fact that it is reallysupposed to be the piece that makes your data actionable.” – Alex Martin.Resources Mentioned:● Facebook – @Fintech_Impact● LinkedIn – Jason Pereira● LinkedIn - Alex Martin See acast.com/privacy for privacy and opt-out information.
This episode of Marketing Trends was conducted live at the Salesforce World Tour in Chicago. It features an interview with Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve: How to United Your Sales and Marketing Teams into a Single Force for Growth. On this episode, Ian and Tracy discuss why sales-marketing alignment is so important, how to achieve it, and common CMO pitfalls to avoid. Click here for links, quotes, and full show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that. SPCA International is a non-profit that reunites military service-members with animals they have befriended while on active duty. Meredith explained best practices for storytelling in email, how to segment storytelling for different audiences, and how SPCA reunited a marine with a donkey he met in Afghanistan. This episode was recorded live at the Salesforce World Tour in New York. 2:20 - How Meredith got started with SPCA. 6:09 - The story of a marine with reconnected with a donkey he met in Afghanistan. 7:40 - How SPCA picks which stories to tell. 11:40 - The strategies SPCA uses to segment their storytelling based on audience. 18:30 - Using images to tell stories. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Tony Hughes is the CEO and Managing Director of RSVP Selling and author of multiple books, including Combo Prospecting. As a best-selling author and award winning blogger, Tony is ranked by Top Sales Magazine as the Most Influential Person in Professional Selling in Asia Pacific. He is the most read LinkedIn author on the topic of leadership and speaks at conferences internationally, including the Salesforce World Tour event. He also teaches modernized selling within the MBA Program at The University of Technology in Sydney and sits on a number of advisory boards. Tony is a powerhouse of knowledge and is going to share a variety of amazing tactical sales processes and tips in this episode. Gain insight on the world of selling, tools you should be using and how to be successful in sales. Key Topics How technology is changing the world of selling Sales tools you need Unrealistic expectations of buyers Objections are for amateurs Negotiation Action items to shift away from a silent sales floor Time blocking Digging deep to find the perfect messaging How to effectively prospect and sell Book Recommendations Cracking the Sales Management Code - Jason Jordan Interact with Tony LinkedIn -Tony Hughes Rsvpselling.com Tonyhughes.com.au The Joshua Principle Combo Prospecting Notable Quotes “The thing all sellers need to think about is - I’m seeking alignment. I’m trying to find people that fit my ideal customer profile that feel, think and believe the things that line them up really well to be a great fit for us, to be a good client.” “We misinterpret people not responding to us as rejecting us.” “Phone on it’s own doesn’t work. Email on it’s own doesn’t work. Digital on it’s own doesn’t work. Social on it’s own doesn’t work… To break through we’ve got to use combinations.” “So long as your narrative is all about them and not about you and they believe they are going to get something out of a conversation, as opposed to a pitch as a salesperson, then you’re not an annoying pest, you are someone who earned the right for engagement. “The number one mistake people make is they try to manage by results instead of managing the activities that feed into the objectives then that create the results.” “Selling is about the transference of beliefs.” “We don’t know what channel works best for our buyer so try all of them until you figure out which one does.” “You need to be a true believer. You need to have great values. Buyers aren’t stupid. If you aren’t all in on what you are doing, people will really sense that. You need to be passionate about the difference you can make in customers lives with that solution you go and take to market.” “You have to quickly embrace the technologies that are changing everything.” Would you like to see more great stuff like this? I'm on a mission to connect with the most inspiring sales leaders and share their wisdom and insights with the world. If you'd like to get updates when I share new stuff please sign up here.
Tony Hughes is a leading sales coach and keynote speaker at events like SalesForce World Tour. He's also a top B2B sales blogger and master of prospecting. We talked to Tony about how to set your sales team up for success and grow your pipeline using prospecting, an art that some (not us) think is dead.
WizardCast Salesforce World Tour Tour 2017 Click logo to subscribe RSS Feed https://thewizardnews.com/feed/wizardcast The Salesforce World Tour, Chicago Thanks to: Rachel Mincarelli- AwesomeAdmins Nik Panter Saasy, Einstein, & Cody the Bear – Salesforce Mascots Astro… maybe Chris Duarte Ryan Headley Scott Cotter from Skuid Jen Bowen – Salesforce Saturday Michael Gerholdt Salesforce […] The post Salesforce World Tour Tour 2017 appeared first on The Wizard News.
What are your core sales beliefs? How do your beliefs align with those in other industries or other countries? Great wholesalers embody most/all of these eight. Tony Hughes has thirty years of sales leadership experience and holds personal and team sales records that have never been broken. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and teaches modernized selling within the MBA program at the University of Technology, Sydney. He is an award winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. He has more than 180,000 followers of his blog and Tony's first book is a business bestseller. His next book, COMBO Prospecting, is set for publication by AMACOM New York in January 2018. Tony sits on a number of boards and speaks at conferences internationally. His clients include Salesforce, Oracle, TAL Life, LinkedIn, Red Hat and New Zealand Government. He speaks at conferences internationally in London, the USA and for Salesforce World Tour on 2017. To inquire about booking Tony Hughes for your next event through Wholesaler Masterminds Speakers Bureau contact us at info@wholesalermasterminds.com Ask us about our Conference Success Plans - We're Helping Distributors Maximize Their Conference ROI
I had the honour of speaking at the Salesforce World Tour this year with the amazing Stefanie Bialas. She showed us the power of “The Power of One”, this is her blog on really how powerful it is! Superpower Salesforce with the Power of One Yeaahh, you’ve managed to build some excellent reports monitoring the pipeline of ...