Podcast appearances and mentions of bracken darrell

Today, I'm talking with Hanneke Faber, the CEO of Logitech. Hanneke's still pretty fresh to the role: She joined the company last October, after former CEO Bracken Darrell left following the pandemic boom and subsequent economic slowdown that halted Logitech's growth. Hanneke, who comes from Unilever and Procter & Gamble, is new to the world of consumer electronics.  So we talked about the structural changes she's already making at Logitech, and the changes she intends to make in the future. It sounds like some Logitech products, like its smart home doorbells and cameras, are not long for this world. You'll also hear Hanneke talk about a concept called the “forever mouse” — a mouse you buy once and upgrade over time with new software features — features that of course might carry a subscription fee. Subscription mice! It's a lot. Links:  How Logitech bet big on work from home | Decoder Logitech CEO Bracken Darrell is leaving for another job | The Verge Webcams have become impossible to find, and prices are skyrocketing | The Verge Logitech appoints Hanneke Faber as new CEO | Reuters Logitech's new low-profile keyboard fits Cherry MX keycaps | The Verge Logitech's Meta Quest stylus helps artists work in 3D | The Verge Logitech targets faster growth via education, health and AI | Reuters Logitech wants you to press its new AI button | The Verge Logitech's best gaming mouse just got better | The Verge Logitech's articulating arm webcam launches on Indiegogo | The Verge Transcript: https://www.theverge.com/e/23970888 Credits:  Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join me for a discussion with Bracken Darrell, who has spent the last decade leading Logitech to be not only a world-class creator of electronic products, but a company that is building sustainability and equal opportunity into its DNA. He recently announced that Logitech is now carbon neutral, with a goal of becoming carbon positive […]

V.F. Corporation's CEO Bracken Darrell highlighted the company's achievement of reducing inventories by 23% or over $500 million in the fourth quarter, enabling a $540 million reduction in net debt. This underscores V.F. Corporation's commitment to financial health and operational efficiency, as stated on the earnings call.Darrell and his leadership team have focused on the "Reinvent" program, comprising three phases: reset, ignite, and accelerate. This program, which includes leadership changes and team strengthening, is seen as the cornerstone for returning to robust growth. As Darrell stated, "Reinvent, which we introduced back in Q2, is fundamentally how we get back to strong growth."V.F. Corporation experienced an 11% decline in revenue for fiscal 2024, with adjusted earnings per share of $0.74. Despite a 13% dip in fourth-quarter revenue, the company generated over $1 billion in operating cash flow and $800 million in free cash flow, surpassing earlier projections. The company has emphasized an integrated marketplace strategy, combining wholesale and DTC channels to elevate brand execution, with a focus on commercial excellence.The Vans brand has shown early signs of positive momentum, particularly with its Europe DTC segment turning positive. Strategic inventory actions have set the stage for introducing new products. The North Face has continued investing in product innovation, design, and new categories, demonstrating strong performance in global DTC channels and resilience in the APAC region, despite facing challenges in the U.S. wholesale market. Supreme has delivered robust performance, with sales surging in the fourth quarter, driven by strategic expansions, particularly in Asia.Analysts posed questions about the Vans turnaround and inventory management, The North Face's performance, portfolio and brand strategy, market strategy and execution, and the company's future outlook. V.F. Corporation's leadership has not provided specific quantitative guidance for fiscal 2025 but has projected sequential improvements each quarter, postulating confidence in long-term sustainable growth. Strategic debt reductions and operational improvements remain top priorities, as acknowledged on the earnings call. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theearningscall.substack.com

V.F. Corporation shared its latest earnings report on Tuesday, February 6th, 2024, offering key insights into the company's recent performance, challenges, and future strategic intent. CEO and President Bracken Darrell articulated the story of the company's past successes, attributing its growth to broad acceptance from cultural trend makers, celebrities, and families, while acknowledging a potential misstep in overlooking the core youth audience that had previously invigorated the Vans brand. The corporation's recent performance, marked by a 17% decline in total revenue in the past quarter, highlighted several challenges. These concerns included warm weather, difficult year-on-year comparisons, less than expected outcomes in the Americas region, and a cyber incident. Despite these setbacks, the company announced their commitment to overcoming these obstacles and getting back on track. In order to counter these challenges, V.F. Corporation has outlined a clear direction for the future, built around four key strategies: reviving performance in the U.S. market, executing a brand turnaround for Vans, implementing cost-cutting measures to increase efficiency and profitability, and strengthening their financial backbone for corporate resilience. The corporation's endeavors have also drawn attention to the importance of understanding consumer behavior. In particular, they have identified consumer confidence, seasonal shifts, and product resonance with the core audience as pivotal factors driving consumer decisions. The company emphasized the need to stay connected to youth trends and culture, as they realize the significant role this demographic plays in their growth strategy. Looking forward, V.F. Corporation has pledged to drive results through an operational redesign, brand revitalization initiatives, cost-cutting measures, and robust financial resilience strategies. Central to these initiatives are innovation and sustainability, which the company sees as crucial for not just product development, but also for targeted marketing and aligning growth with environmental and social responsibilities. While the third quarter presented its share of challenges, the V.F. Corporation's commitment to strategic investment and significant improvement underscores the company's resolve for long-term growth and success. Looking ahead, the corporation envisions overcoming these hurdles, emerging as a stronger and more resilient entity to continue delivering value to its shareholders and customers. Despite these challenges, the key takeaway message from the CEO remains consistent with the sentiments expressed earlier in the discussion, highlighting the corporation's unwavering belief in its strategic direction. VFC Company info: https://finance.yahoo.com/quote/VFC/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

1:14 - Undergrad days / Advantage of Liberal Arts degree2:36 - Open to taking risks2:59 - Basketball Pro Team3:30 - Basketball Role Models4:47 - Specialization in Consultant World5:50 - Detail Oriented6:14 - Embrace the strengths7:16 - Key Takeaway from early days10:41 - Advice to current Senior Brand Managers12:45 - Ownership and Accountability13:37 - The core difference between American & European Corporate14:43 - Leading overseas companies / Different Cultures16:27 - Crisis Standpoint (Leadership and Management)17:50 - Keeping up with the demand19:07 - Decision making as a Leader20:04 - Silver Linings21:45 - Next Grade Innovation23:12 - Putting into Practice25:22 - Corporate Mirror27:22 - Go-to Interview Questions29:40 - Definition of Culture31:33 - Life Biosciences33:48 - Pandemic Effect / Future of Work36:19 - Failure Leadership38:29 - Consistent Learner39:55 - The Greatest piece of Advice41:15 - Professional Accomplishment41:40 - Bracken's North Star

The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times.  But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does. She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enough. Listen to this episode to learn: Why the designer skill set is most like the CEO skill set Why the Design Thinking process, as described in business books, isn't enough to understand what designers really do How to balance competing demands: what to do when customers, investors, and sales teams all want different things Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: McKinsey: Are you asking enough from your design leaders? ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to make a radical change, and hired Bracken Darrell as its CEO. Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.  Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization. Listen to this episode to learn: What Bracken Darrell did to turn around Logitech's fortunes Where he cut spending and where he increased it Which key hire helped him turn Logitech around How design thinking changed the entire company from the inside Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet Resources mentioned in this episode: The Storied Future podcast: The CEO who's designing the future Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea CRM.org: How Logitech Designed a New Future for Themselves ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

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Snapchat's MyAI chatbot has been used by over 150 million people, VF Corporation has named Bracken Darrell as their new CEO, Harsh Patel has published a guidebook on five leadership strategies based in the Middle East, Michael Work has been arrested after his girlfriend was found shot to death, 35% of participants in a Statista study acknowledged that consistency played a part in contributing to at least 20% of their company's revenue, Bayer AG is looking to double the sales potential of its crop-science division, The Hartford CIO Deepa Soni has set her sights on the future of the technology organization, and companies need to have brand champions in each department who truly understand their brand's essence and values.

TL:DR - If you're short on time and want some hear how Logitech CEO Bracken Darrell is transforming forward to build a more sustainable carbon-positive business and hear some of his wisdom then here are 7 minutes of key soundbites. If you do have the time, on a run, cycle, or drive, check out the full episode. If you enjoy the show please follow us, like us on your podcast player, and subscribe on YouTube as it helps us grow our audience. Now over to Bracken. ABOUT BRACKENHailing from Owensboro, Kentucky, Bracken pursued English in Arkansas and later graduated with a degree in Accountancy in Texas. He started his career as a public accountant at Arthur Andersen, then earned his MBA at Harvard, which propelled him into brand management at P&G. Eventually, Bracken transitioned to General Management at GE, paving the way for his appointment as Logitech's CEO in 2012.While his career may appear impeccably linear on paper, Bracken has navigated and triumphed over imposter syndrome. He has been intentional with his goals, learned from mistakes, acknowledged successes, and remained humble and focused on the journey ahead—all the hallmarks of engineering serendipity.Under Bracken's leadership, Logitech has seen remarkable growth. After a decade at the helm, driving innovation, digital transformation, and nurturing a design-led culture, Bracken is now dedicated to "transforming forward" and amplifying Logitech's impact beyond mere profit, ultimately benefiting both people and the planet.Thanks to Katz Keily for the connection.Social LinksBracken on LinkedinLinks MentionedMemoirs of Hadrian Marguerite YourcenarTestament of a Furniture Dealer LogitechDon Smith on EmergenceTony Fadell Build Hosted on Acast. See acast.com/privacy for more information.

This week, I'm thrilled to welcome Bracken Darrell, CEO of Logitech, to the podcast.In this concise episode, Bracken, a distinguished industry leader, difference maker, and captivating storyteller, offers his insights on life, leadership, learning, the significance of design thinking, Logitech's commitment to sustainability, maintaining agility, and cultivating values of hunger and humility.Hailing from Owensboro, Kentucky, Bracken pursued English in Arkansas and later graduated with a degree in Accountancy in Texas. He started his career as a public accountant at Arthur Andersen, then earned his MBA at Harvard, which propelled him into brand management at P&G. Eventually, Bracken transitioned to General Management at GE, paving the way for his appointment as Logitech's CEO in 2012.While his career may appear impeccably linear on paper, Bracken has navigated and triumphed over imposter syndrome. He has been intentional with his goals, learned from mistakes, acknowledged successes, and remained humble and focused on the journey ahead—all the hallmarks of engineering serendipity.Under Bracken's leadership, Logitech has seen remarkable growth. After a decade at the helm, driving innovation, digital transformation, and nurturing a design-led culture, Bracken is now dedicated to "transforming forward" and amplifying Logitech's impact beyond mere profit, ultimately benefiting both people and the planet.Time Codes00:00 Intro02:44 Who is Bracken?03:35 Who or what made him? 06:30 The impact and value of his siblings 08:50 Brakcen's view on his role as a leader and taking a stand11:50 The role and opportunity for Companies to take a moral position14:30 Influencing other companies on sustainability by leading through example and the need for industry standards17:50 Bracken describes three core areas important for design thinking 20:00 Bracken discusses his design principles22:00 I ask Bracken about his perspective on success and failures and how he applies a learning and experimentation lens25:30 Meeting and learning from start-up founders 28:00 Bracken explains his view on being transparent and his growth as a leader30:44 His sense of urgency on the need to take action on sustainability33:15 The organizational values of humility and hunger and learning.34:30 Bracken on competition, the love of the practice, and the process of learning36:00 Is there a book coming? 37:00 Pulling off the three levels of design38:45 Confronting barriers and doubt39:50 Brackens natural gifts?40:40 What he's complemented for?Social LinksBracken on LinkedinLinks MentionedMemoirs of Hadrian Marguerite YourcenarTestament of a Furniture Dealer LogitechDon Smith on EmergenceTony Fadell Build Hosted on Acast. See acast.com/privacy for more information.

“The most important part of humor in the workplace isn't the humor — it's the outcome, which is it's fun. Bracken Darrell is President & CEO of Logitech - where for more than a decade he's been the driver for Logitech's continued growth and profitability. Prior to joining Logitech, Bracken spent a decade in executive roles @ Whirlpool, Braun, and General Electric - and also worked in brand management at P&G. Prior to receiving his MBA from Harvard, Bracken worked at Arthur Anderson and PepsiCo. Bracken's a longtime “Friend of the Pod” - so we wanted to feature another chat he had with our favorite Humor Engineer and Co-host Andrew Tarvin, in one of Drew's ”Humor Talks.” You'll enjoy hearing Bracken share his recognition in the power of humor for creating a fun workplace. Now more than ever, it's important to be able to be your authentic self at work, and for so many people, that includes humor. But Bracken knows that humor at work doesn't have to mean telling jokes (he doesn't think he's a particularly funny person) - he's more in the moment, improvising or reacting quickly to what is said - a great mindset to building humor. This conversation may also stories about Jack Welch, and the naming of a cat in this candid conversation that no surprise, is a fun one.

Where Logitech International CEO Bracken Darrell (LOGI) sees growth opportunities for the computer hardware maker as consumers think about pulling back on gadget-buying. Jack in the Box (JACK) has a winning strategy in Florida and Arkansas, is making expansion plans and weathering both food and labor inflation. The atomic technology that has Agilent (A) seeing a future in semiconductors. Behind the rapidly shrinking business at Montrose Environmental Group (MEG). The Drill Down with Cory Johnson offers a regular look at the business stories behind stocks on the move. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join the President and CEO of Logitech, Bracken Darrell for a wide-ranging conversation on modern leadership. Bracken reflects on his fascinating career journey, drawing lessons he's learned about goal setting, communication, and the importance of sustainability and inclusiveness in organizational culture.

For the inaugural episode of The Shift, Maria and Sean sit down with Bracken Darrell, CEO of Logitech. Since joining the company a decade ago, Logitech has racked up awards not just for products and design, but for its commitment to diversity, equity and inclusion. Bracken shares with us the secret sauce on how he's been able to maintain such a strong company culture over the last few years, while rapidly growing in a challenging economy.

Learn More about Bracken at: (2) Bracken Darrell | LinkedIn  and at Bracken Darrell - Logitech President & CEOUnder Bracken Darrell's 10 years of leadership as president and CEO, Logitech has reinvented itself into an award-winning design company, an industry force pursuing a more sustainable and equal world, and a top performer on the SIX Swiss Exchange and Nasdaq Global Select Market.As a result, Logitech has been the recipient of numerous awards. These include more than 200 design awards over the past three years from the likes of CES, iF Design, Red Dot, Good Design and IDA, as well as repeated recognition by Fast Company as a leading innovator by design. Logitech has also won numerous sustainability accolades, including first in a 2021 list of climate-conscious Swiss companies and inclusion on the Dow Jones Sustainability Index for Europe. Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years, won the P&G Alumni Innovation Award, and the 2022 Edison Achievement Award.Bracken joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013. He brings to Logitech nearly thirty years of experience in product, people and brand management through design. Prior to joining Logitech, Bracken was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, he was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Bracken served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. He began his career with Arthur Anderson and then PepsiCo.Bracken is on the Board of Dean Advisors of Harvard Business School and serves on the board of directors of Life Biosciences, a longevity company.Bracken holds an M.B.A. from Harvard Business School and a B.A. in English from Hendrix College in Arkansas.

Ich hatte vor ein paar Jahren die Ehre, ein Gespräch mit Bracken Darrell, dem CEO von Logitech, zu führen. Das Interview ist auf Englisch. Wir sprechen über die Transformation von Unternehmen in Design Companies. Außerdem schauen wir uns an, in welchem Zustand Logitech war, als Bracken hinzukam und welche Herausforderungen eine Transformation von Logitech mit sich brachte.Was du lernst:Was bedeutet es, eine Firma in eine Design zentrierte Firma zu transformieren?Was kannst du als Startup von Bracken lernen?Wie Bracken Logitech restrukturiert hat?Die Kapitel: 02:18 Transforming companies into design companies03:48 What was the state of Logitech, when you came there & what were the first steps?05:02 Transformation of Logitech07:32 How did you report the loss?09:14 Which points did explain the long term effects?10:11 What is the vision?12:25 Did you have to change your business model?14:12 Do you see more companies change in the future from products to services?16:01 Learnings from Startups & the goals you formed21:16 How are you approaching and managing the startups into your calendar?24:18 Knowledge from other founders - did you respect that from the beginning?27:42 How do you handle disrespect and knowledge scaling at Logitech?32:22 Does the "cookbook" show the next steps already or is there more to know?33:20 How do you maintain agility, even during a scale up?36:06 Where are the biggest opportunities to change something in a company?Bracken DarrellLinkedIn: https://www.linkedin.com/in/bracken-darrell-81ba255/ Logitech: https://www.logitech.com/ WHATSAPP NEWSLETTER:1-2x wöchentlich bekommst du eine persönliche Sprachnotiz oder Inhalte von mir, die dich zu einem besseren Gründer machen, melde dich jetzt mit einem Klick an: https://jungunternehmerpodcast.com/newsletterDU GRÜNDEST EIN STARTUP?Falls du bei deiner Startup Gründung Hilfe brauchst, meld dich gerne. Fabian, der Host dieses Podcasts, arbeitet mit diversen Startups die zwischen Pre-Seed und Series A stecken zusammen und vielleicht kann er dir ja auch helfen: https://jungunternehmerpodcast.com/startup-advisory Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Change management is one of the most difficult tasks in any organization. It requires a leader who can listen to different voices and communicate the objectives of that change, clearly. While it is difficult and painful at first, it can eventually transform the fortunes of an organization and set a foundation for consistent growth. Today, I'm joined by Bracken Darrell, the CEO of Logitech. Under his decade-long leadership, the company has reinvented itself into an award-winning design company, an industry force in pursuing a more sustainable and equitable world, and a top performer on the SIX Swiss stock exchange and NASDAQ. He is a proponent of design and the liberal arts in business, especially of their role in innovating product experiences for consumers.In this episode, he shares with us his leadership style and how he got into the world of design, some of the factors that have led to the Company's consistent growth over the last 7 years, and his thoughts on culture and why it needs to keep on growing.Tune in to episode 16 of The Brand Therapist and learn about the importance of leading by design. In This Episode You Will Learn:What made Logitech an attractive destination for Bracken (02:40)How Covid accelerated the growth of Logitech (05:25)Bracken's greatest fear (16:09)His mentors and the impact they've had on him (21:50)The lessons that he has learned along the way (26:38)His thoughts on culture and why it should keep growing (30:56)Connect with BrackenLinkedInWebsiteEmailLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

On this episode of Leaders &GameChangers, Setorii and Bracken Darrell discuss Logitech, what it takes to reinvent a company's image and branding, how to position products to sell, NFTs, VR, Gaming, Web3 and much more.

1:14 – Undergrad days / Advantage of Liberal Arts degree2:36 – Open to taking risks2:59 – Basketball Pro Team3:30 – Basketball Role Models4:47 – Specialization in Consultant World5:50 – Detail Oriented6:14 – Embrace the strengths7:16 – Key Takeaway from early days10:41 – Advice to current Senior Brand Managers12:45 – Ownership and Accountability13:37 – The core difference between American & European Corporate14:43 – Leading overseas companies / Different Cultures16:27 – Crisis Standpoint (Leadership and Management)17:50 – Keeping up with the demand19:07 – Decision making as a Leader20:04 – Silver Linings21:45 – Next Grade Innovation23:12 – Putting into Practice25:22 – Corporate Mirror27:22 – Go-to Interview Questions29:40 – Definition of Culture31:33 – Life Biosciences33:48 – Pandemic Effect / Future of Work36:19 – Failure Leadership38:29 – Consistent Learner39:55 – The Greatest piece of Advice41:15 – Professional Accomplishment41:40 – Bracken's North Star

Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedInMemorable lines...Listing1) Cherie Blair CBE, QC, Omnia Strategy LLPhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005071483172) Kevin Ellis, Chairman PwC UK & MENAhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005176572343) Racey Muchilwa - Country President Novartis SSAhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005277536044) Ronan Dunne, Chairman Six Nations Rugbyhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005350378295) Craig Walker, fmr. CIO Shell Downstreamhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005014165496) Sanjeev Krishan Chairman PwC Indiahttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005343275777) René Schuster, fmr CEO Telefónica Deutschlandhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10004964771208) Suzan LeVine, fmr. US Ambassador to CH & Liechtensteinhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=10005055091169) Bernard J Dunn, fmr. President Boeinghttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100053341585610) Gisela Abbam FRSA, Chair General Pharmaceutical Councilhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100050218215011) Stefan Pichler, Ret. CEO Royal Jordanianhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100052613981212) Moses Ojeisekhoba, CEO Reinsurance Swiss Rehttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100052530401313) Amy Lo, Chief Executive UBS HKhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100053587893714) Bracken Darrell, CEO Logitechhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=100055605436315) Christos Cabolis, Chief Economist IMDhttps://podcasts.apple.com/gb/podcast/heads-talk/id1537979604?i=1000500888675Heads TalkABOUT THE HOSTSupport the show

CEO of Logitech, Bracken Darrell, stops by Say It In The Room to discuss the importance of inclusivity in company culture and how his company is giving back to minority focus communities to the Black community.You can find Bracken Darrell.LinkedIn: https://www.linkedin.com/in/bracken-darrell-81ba255/You can find me:IG: https://www.instagram.com/nomudnomagic/LinkedIn: https://www.linkedin.com/in/lukecooperbaltimore/Magic Moment: Ashley Williams CEO of Clymb.Website: https://clymbup.ioIf you enjoyed it, leave us a review and rating.See you next time!

“There is a level of compassion to understanding that there's things that need to be done.” // “We have to make up for lost time - transparent actions and results need to follow.” In the midst of all the social and upheaval we continue to face facing - we sat down with serial entrepreneur Gary Vaynerchuk, alongside Logitech CEO (+ P&G Alum) Bracken Darrell for a conversation with two “Masters of Digital Disruption”. In a candid conversation that spanned the internet and blockchain technologies (driving increased transparency and accountability) - to the greater need for social and environmental impact (rooted in business values) - you'll enjoy this conversation with two leaders who are constantly learning and growing personally, and professionally. Gary Vaynerchuk is an entrepreneur at heart — he builds businesses. Considered one of the leading global minds on what's next - Gary is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary works with Fortune 1000 brands thru his agency VaynerMedia — a part of the VaynerX holding company - which also includes Eva Nosidam Productions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary's also a Board Member, advisor, best-selling author, and award-winning speaker and thought leader with millions of followers. Bracken Darrell is President & CEO of Logitech - a company he joined in 2012 - where he's led brand vision and operations - as the driver for Logitech's continued growth and profitability (up over 13x) — reinventing Logitech into an award-winning design company, an industry force pursuing a more sustainable and equal world. Beyond Logitech's numerous awards in design, innovation, and sustainability during his tenure, Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years, won the P&G Alumni Innovation Award, and will receive the 2022 Edison Achievement Award. Prior to joining Logitech, Bracken spent a decade in executive roles @ Whirlpool, Braun, and General Electric - and also worked in brand management at P&G. Prior to receiving his MBA from Harvard, Bracken worked at Arthur Anderson and PepsiCo. Bracken serves on the board of directors of Life Biosciences, a longevity company, and on the U.S. advisory board of Harvard Business School. Bracken received his MBA from from Harvard Business School and studied English from Hendrix College in Arkansas, and loves playing basketball with his boys.

Das spektakuläre Wachstum in Pandemiezeiten ist zu Ende, das Jahresergebnis der Firma Logitech fällt trotzdem positiv aus. Jedoch mussten die Wachstumserwartungen angepasst werden, so Bracken Darrell, Konzernchef von Logitech. Seit dem Hoch im Juni 2021, sinkt der Titel seit knapp einem Jahr. SMI: +0.3%

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Bracken began his career in accounting after college.  After working in accounting roles for an accounting firm and then PepsiCo he transitioned into brand management early in his career.  He first worked at Procter & Gamble, then moved into a General Manager position at General Electric.  There are other career moves we talk about in this episode, so make sure you tune in!Stick around until the end to hear about:- The key positions that Bracken targeted early in his career that empowered his career journey- Why Bracken decided to go back to business school after gaining experience- What advice he has for you while you think about how you want to navigate your career journey

Our anchors begin today's show covering the tech sell-off with Satori Fund Founder Dan Niles, who also shares his top picks for 2022. Then, CNBC's Eamon Javers covers the changes social media platforms have made in the wake of the Capitol riots last January 6th. Also, Logitech CEO Bracken Darrell joins in an exclusive interview as part of our Consumer Tech Week to highlight various consumer tech trends. Next, CNBC's Kristina Partsinevelos covers the impact of the Federal Reserve's tightening on fintech stocks, and Wolfe Research Analyst Darrin Peller digs deeper into fintech plays. Our Julia Boorstin also reports on Fed taper plans hitting cloud stocks, and CNBC's Robert Frank delivers some stark numbers on tech billionaires hemorrhaging cash to start the year. And later, CNBC's Leslie Picker highlights several hedge funds dumping tech stocks at a breakneck pace.

Logitech is one of those ubiquitous companies — it's been around since 1981, selling all kinds of important things that connect to computers of all shapes and sizes: mice, keyboards, cases, cameras, you name it. Nilay Patel spoke with Logitech CEO Bracken Darrell about how the company met increased demand during the pandemic, whether that changed his plans to shift to a services company, and how the supply chain issues around the world affect his business. They also talked about how he manages Logitech's relationships with other tech giants like Apple and Amazon. And we had to talk about the decision to kill the Harmony remote line. Links: Nilay's interview with Bracken Darrell from 2019 Everything you need to know about the global chip shortage Why charging phones is such a complex business with Anker CEO Steven Yang Logitech officially discontinues its Harmony remotes How an excel TikToker manifested her way to making six figures a day Logitech is buying Streamlabs for $89 million Logitech announces cheaper Magic Keyboard alternative for new iPad Pro Transcript: https://www.theverge.com/e/22610722 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today's episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1:14 - Undergrad days / Advantage of Liberal Arts degree2:36 - Open to taking risks2:59 - Basketball Pro Team3:30 - Basketball Role Models4:47 - Specialization in Consultant World5:50 - Detail Oriented6:14 - Embrace the strengths7:16 - Key Takeaway from early days10:41 - Advice to current Senior Brand Managers12:45 - Ownership and Accountability13:37 - The core difference between American & European Corporate14:43 - Leading overseas companies / Different Cultures16:27 - Crisis Standpoint (Leadership and Management)17:50 - Keeping up with the demand19:07 - Decision making as a Leader20:04 - Silver Linings21:45 - Next Grade Innovation23:12 - Putting into Practice25:22 - Corporate Mirror27:22 - Go-to Interview Questions29:40 - Definition of Culture31:33 - Life Biosciences33:48 - Pandemic Effect / Future of Work36:19 - Failure Leadership38:29 - Consistent Learner39:55 - The Greatest piece of Advice41:15 - Professional Accomplishment41:40 - Bracken's North Star

Inflation? Deflation? Hyperinflation? What you need to know on a day where the Dow and S&P hit record highs – Cramer's breaking it all down. Then, the CEO of Logitech, Bracken Darrell, shares why the company is positioned to supply the work-from-home future. Centene CEO, Michael Neidorff, also stops by and provides more insight on the company's quarter after CNC stock saw about a 15% jump over the past 2 weeks. Plus, have rising oil prices peaked or is there still room to climb? Finally, Facebook has its share of critics, but is there an area of positive opportunity? Cramer's giving his take.

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech's revenue has more than doubled to $5.25 Billion. He has proved that being an authentic, 100% human imaginal leader drives real and measurable business success. Here's some key takeaways: FEEL and act like you own the company you work for Find good mentors (AKA friends) and allow them to find you Seek advice from people with totally difference experiences and perspectives Get your hands dirty with design and care about the small stuff Be prepared to fire yourself if that's the right thing to do Stand up for what you know to be true Challenge racist, sexist, classist behaviours Use your privilege and power to drive positive change .. if you don't, who will? Go to https://www.katzkiely.com/ for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ Katz on twitter : https://twitter.com/katzy beep on twitter : https://twitter.com/beepmindshift Find out about beep's CREATE Framework and it's uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders - find out more and join the global community https://www.marketingsociety.com/ Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech's revenue has more than doubled to $5.25 Billion. He has proved that being an authentic, 100% human imaginal leader drives real and measurable business success. Here's some key takeaways: FEEL and act like you own the company you work for Find good mentors (AKA friends) and allow them to find you Seek advice from people with totally difference experiences and perspectives Get your hands dirty with design and care about the small stuff Be prepared to fire yourself if that's the right thing to do Stand up for what you know to be true Challenge racist, sexist, classist behaviours Use your privilege and power to drive positive change .. if you don't, who will? Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep's CREATE Framework and it's uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

NJ and Greg talk with Logitech President and CEO, Bracken Darrell, about Logitech doubling down and making some big bets at the start of the pandemic and how those big bets paid off. Bracken shares some of the great things they are doing at Logitech including a successful focus on gaming, and how they are in a strong position coming out of the pandemic.  Bracken is a wonderful storyteller and his story about a meeting he was in with GE CEO Jack Welch is a classic!  Listen as Bracken talks about his career journey and how the tough spots are where you learn the most.  Then the brothers finish the episode with their thoughts on the Yankees, the NBA and Memorial Day.  Happy Memorial Day to everyone and thanks to all those that served and those that made the ultimate sacrifice for all of us.

Dieser Ausschnitt ist aus einem Interview mit dem Logitech Geschäftsführer Bracken Darrell, aufgenommen beim Pirate Summit in 2019.Falls dir der heutige Short gefallen hat, würde ich mich freuen, wenn du den Podcast abonnierst oder einem Freund bzw. einer Freundin empfiehlst, der bzw. die diesen Impuls gerade brauchen kann. See acast.com/privacy for privacy and opt-out information.

Bracken Darrell was kind enough to give me time out of his incredibly busy schedule to share his story. For those of you who don't know him, Bracken has been a fast-rising executive who excelled throughout his professional career and was eventually brought in to turnaround Logitech in 2012. Under his leadership, Logitech's market capitalization has grown by more than 6x and the rise has been meteoric.  But most people don't know that Bracken started with very humble roots. He grew up in Kentucky and was raised by a single mother. His story and philosophies are so rich with thought and intention

Wieso brauchen wir mehr unternehmerisch denkende Mitarbeiter?Dieser Ausschnitt ist aus einem Interview mit dem Logitech Geschäftsführer Bracken Darrell, aufgenommen beim Pirate Summit in 2019.Falls dir der heutige Short gefallen hat, würde ich mich freuen, wenn du den Podcast abonnierst oder einem Freund bzw. einer Freundin empfiehlst, der bzw. die diesen Impuls gerade brauchen kann. See acast.com/privacy for privacy and opt-out information.

The Dow closed down 186 points to end the week and Jim Cramer is giving you his Game Plan for another busy week of earnings season. Then, Logitech's run up 250% since its pandemic lows, but can the rally continue? Cramer's investigating with CEO Bracken Darrell. Next, Brunswick Corporation CEO David Foulkes talks about the changing demographic of boat buyers and recent earnings. Plus, as the pandemic winds down, can Clorox continue to clean up? CEO Linda Rendle weighs in on where the company is headed.

By now, everyone knows about how the pandemic sent millions of (former) office workers scrambling to outfit their homes with new tech for the onset of a year of remote work. What isn't so intuitive is how much people have -liked- working from home: More than 40% of U.S. adults now say they'd be willing to take a pay cut to be able to work remotely from anywhere they choose. On this episode of The Dumbest Guy in the Room, Logitech CEO (and this week's smart guest) Bracken Darrell joins host John Dick for a discussion of how the pandemic jumpstarted tech and work trends that began years before COVID-19 entered the lexicon. They also talk about company leadership, what it means to "fire yourself," and who exactly is picking up all those phone calls from unknown numbers. Subscribe to the CivicScience newsletter at civicscience.com.

What are the 2 most important things in the world right now? Saving the planet with environmental responsibility and unlocking the power of every individual with diversity, equity, inclusion, and belonging. In this episode, I interview Bracken Darrell, CEO at Logitech, about his unwavering focus on legacy. What we talked about: 3 user-centered design principles The vulnerability and excitement of breaking down walls The inextricable goals of social justice and sustainability To stay connected with Innovation Nation, subscribe on Apple Podcasts, Spotify, or our website.

What are the 2 most important things in the world right now? Saving the planet with environmental responsibility and unlocking the power of every individual with diversity, equity, inclusion, and belonging. In this episode, I interview Bracken Darrell, CEO at Logitech, about his unwavering focus on legacy. What we talked about: 3 user-centered design principles The vulnerability and excitement of breaking down walls The inextricable goals of social justice and sustainability To stay connected with Innovation Nation, subscribe on Apple Podcasts, Spotify, or our website.

https://www.linkedin.com/in/bracken-darrell-81ba255/ (Bracken P. Darrell) is the president and CEO ofhttps://www.logitech.com/en-us ( Logitech). The company is worth 12x more than when he started there in 2012.   “Failure is rarely fatal. But success is never final.” Bracken Darrell   Worst investment everBracken once went to lunch with one of his board members at Logitech. His name is Neil Hunt. As they were chatting, Bracken asked Neil what he had worked on. At the time, Bracken did not know anything about the company Neil worked for. Neil told him that he had worked on an algorithm all day. It was an algorithm that was trying to help recommend something to users. He explained to Bracken that they already had a recommendation algorithm, but he was trying to understand why the two algorithms were bringing different results. Impressed by Neil’s curiosityNeil was the head of product at his company. Bracken was so impressed by the level at which Neil and his company were trying to understand their product and user behaviors to give their customers a good experience. Bracken invested in the company as soon as he got back to his office. He put in a lot of money into the company. The stock doubled in two months. In six months it had gone up by 250%. Something just did not sit right with his investment decisionThough Bracken was super impressed by Neil’s company, he had this little voice in his head that made him uncomfortable about the investment he made. Bracken felt uncomfortable because Neil was a member of his board, and he thought that this would be seen as a conflict of interest. Bracken thought that the smart move would be to sell his stock, so he sold half of it. The stock continued to double, and the more the stock went up, the more Bracken felt uncomfortable. He kept thinking that if people knew that Neil was a board member, they would think he had gotten insider information. Eventually, he sold his entire stock. The stock ended up going up 30-fold. The company is Netflix. Bracken should have known betterInstead of selling his stock, Bracken should have gone to his general counsel and inquired if he had done anything wrong. He would have been told that there is nothing wrong with investing in your board member’s companies. But Bracken never asked, so he lost so much money by selling a stock that has continued to grow tremendously over the years. Lessons learnedTrust your instinctsTrust your intuition on things that you feel are good for you. Chances are, they are good. Hold onto your investment for as long as possibleMost people get out of investments too early. When you invest, do not be afraid to hold on to it for as long as you can. Communicate and ask for adviceBefore youhttps://myworstinvestmentever.com/ep280-wes-schaeffer-do-your-research-and-trust-your-gut/ ( sell your investment), seek advice. If you are having doubts about your investment, communicate with the people involved. There might just be a better solution than selling your investment. Andrew’s takeawaysThink long termYou should look at your investing period over decades. So if you are 30 years old, you want to retire when you are 60. That is 30 years, but do not forget, you are probably going to live to be 90, that is another 30 years, so we are talking about 60 years. When you put 60 years into your head, it helps you think long term and not short term. Sometimes all you have to do is askIf there is anything that you do not understand regarding your investment, ask and get the help or advice you need. But do not keep it inside. Ask. Actionable adviceTake a long-term view of everything in your life because you will rarely go wrong if you bet on long-term trends. No. 1 goal for the next 12 monthsBracken’s number one goal for the next 12 months is to make tremendous progress on diversity and inclusion at Logitech. Parting words  “Stay focused on the long term, and you will have a long successful life.” Bracken...

In this episode, Marian M.P. Temelkov, Global CEO at Dynamis Group, welcomes on the podcast Bracken Darrell - president and CEO of Logitech. Bracken Darrell joined Logitech as president in April 2012 and assumed the role of chief executive officer in January 2013. Mr. Darrell has more than 25 years of experience in business management and brand management in successful global consumer companies. Prior to Logitech, he held executive leadership positions at Whirlpool, Procter & Gamble, and General Electric. His broad management experience has spanned manufacturing, supply chain, product innovation, consumer services, and marketing – reaching customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, Whirlpool, and most recently Logitech. Bracken Darrell holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas. Tune in!

The CEO & President of Logitech, Bracken Darrell, joins us on this monumental episode of Leaders Who Learn. Logitech's market cap is valued at around 14B+ and Bracken Darrell's leadership literally has a Global impact. Logitech provides products and services to over 300 countries across the world. In this episode, Bracken talks about what matters most as a leader today, why being transparent about diversity, equity, and inclusion efforts will be a barometer for future success, and how he is inspired by 'creators'. This is a can't miss episode! Bracken P. Darrell serves as President, Chief Executive Officer, Executive Director of the Company. Prior to joining Logitech, Mr. Darrell served as President of Whirlpool EMEA and Executive Vice President of Whirlpool Corporation, a home appliance manufacturer and marketing company, from January 2009 to March 2012. Previously, Mr. Darrell had been Senior Vice President, Operations of Whirlpool EMEA from May 2008 to January 2009. From 2002 to May 2008, Mr. Darrell was with the Procter & Gamble Company (P&G), a consumer brand company, most recently as the President of its Braun GmbH subsidiary. Prior to rejoining P&G in 2002, Mr. Darrell served in various executive and managerial positions with General Electric Company from 1997 to 2002, with P&G from 1991 to 1997, and with PepsiCo Inc. from 1987 to 1989. Mr. Darrell holds a BA degree from Hendrix College and an MBA from Harvard University. Thanks for listening!

The Dow ended the day in the green, up 113 points, and Jim Cramer is breaking down today's market activity. Next, what's in store for Logitech after earnings? Cramer's talking to CEO Bracken Darrell to dig deeper into the most recent quarter. Then, Cramer's taking a closer look at how the marijuana industry could be impacted by the upcoming election. Plus, Cramer's conversation with Shark Tank's Daymond John on small business, social change and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The EdUp Experience, Joe and Liz talk with Bracken Darrell, CEO and President of global, multi-billion dollar, industry and market leader in the design and innovation of computer peripherals and software, Logitech. Currently, Logitech is valued at over 12B dollars with a global reach so impactful that its products are sold in nearly every country in the world. Bracken is consistently ranked as one of the world's top CEOs. Bracken explains how Logitech was able to ramp up their production of hardware to meet the needs of K-12 and higher education institutions to support online learning and will continue to innovate in the education sector. He also shares his goal to use his public platform as a change engine to drive diversity, equity, and inclusion within his organization, while emphasizing transparency to ensure accountability. As a believer in constant reinvention, he also explains why every leader should be prepared to fire themselves. And as the leader of one of the biggest technology companies in the world, Bracken describes why higher education is so important in developing critical thinking skills and creativity. Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Bracken Darrell, President and CEO, Logitech What does it take to become the world's finest? Hear it from the President and CEO at Logitech - Mr. Bracken Darrell - the global leader who heads the technology giant that has now become a household name. Popularly known as the CEO who once fired himself - Bracken takes us through the lessons in leadership that have created some of the finest leaders in the world, while also sharing his fondness and love for India and the Indian culture.

Monocle's editor in chief, Tyler Brûlé, is joined by Bracken Darrell, the CEO of multinational technology firm Logitech. They discuss how Logitech came to engineer almost every part of our virtual lives – from the boom in eSports to the revolution in the way we work – and why a design-led strategy helped to keep the company's future bright. See omnystudio.com/listener for privacy information.

"You’re always running an all-volunteer army - keep your people inspired."    Bracken Darrell is President & CEO of Logitech - a company he joined in 2012 - where he’s been the driver for Logitech’s continued growth and profitability, leading the brand vision and company operations. Prior to joining Logitech, Bracken spent a decade in executive roles @ Whirlpool, Braun, and General Electric - and also worked in brand management at P&G. Prior to receiving his MBA from Harvard, Bracken worked at Arthur Anderson and PepsiCo.   Bracken shares his philosophies on humor and motivation in the workplace. Anyone who’s seen him talk knows he speaks his mind, and is a values-driven, people-motivated leader - something needed now more than ever in the business world. You’ll love the candor of this conversation!

Alex Osterwalder is the bestselling author of Business Model Generation, Value Proposition Design, and Testing Business Ideas. He also released a new book back in April called The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration from the World’s Best Business Models.  Alex is ranked #4 on the Thinkers50 list of the top 50 management thinkers in the world. Along with Yves Pigneur, Alex invented several practical business tools, including the Business Model Canvas, that are used by millions of business leaders today. For this invention they won the Thinkers50 Strategy Award in 2015.   He is also the founder of Strategyzer, a company that provides organizations with corporate innovation strategy, training, tools, and software.  This episode is brought to you by Cisco. Nearly overnight, the entire world has found itself adapting to a new way of working. The future of work requires a modern approach to collaboration – helping people securely connect wherever they work, while staying safe and being productive. Cisco is shaping this path forward. Check out their new page devoted to the future of work to learn more and check out their resources including articles, videos, and a workplace maturity assessment.. In the midst of the pandemic organizations are facing challenging times and over the last few months we have seen positive and negative decisions occur in response to what is happening. There have been some companies who have handled tough decisions while still keeping their people first--showing employees respect, empathy, and transparency. And there are other companies who have made, what seem to be, harsh and unfair decisions in a way that create anger and chaos. The question is, is there a way for organizations to prepare for uncertainties and challenging times in advance, so we don’t have to get to a point where these tough decisions have to be made?  Creating resilient organizations There are situations where leaders will have to make tough decisions, regardless of how much advanced planning is done. But, as Alex’s book examines, there are ways to make our organizations more agile and fluid, so that when a crisis comes, they are able to not just survive, but thrive through it.  Alex gives a great example of two companies who faced the same crisis and their different outcomes. There were two large photography/film companies, Kodak and Fujifilm. Both were extremely successful at one time, but when the industry was disrupted Kodak kept using the same business model, which no longer worked. As a result Kodak went bankrupt and completely went away.  Fujifilm on the other hand had a CEO who had been obsessed with the thought of the company dying for awhile and had put a plan in place before it was too late. The company aggressively reallocated resources into a whole new way of business, which was cosmetics. It turns out the chemical process and the intellectual property related to aging film can be used in cosmetics for aging skin. So instead of staying on the same logical path of film, they saw the industry coming to an end and went an entirely different direction. They are still around today.  The key is they planned for this extreme disruption before it happened. If you wait until a crisis happens to react, you are never going to have a resilient company. You can’t make a change that big overnight, which is what a lot of companies are trying to do right now. You have to do the work upfront and be a bit of a futurist so that you can see multiple possibilities ahead.   So really, the responsibility for creating resilient organizations starts with the leaders. But the traditional way of leading organizations is not the right model for this type of change. We need a different style of leadership.  Moving away from the stereotypical leadership style In the past a lot of people have viewed a leader as someone who is the smartest one in the room, the one who makes all of the decisions and picks the right ideas. As Alex shares, if you as the leader are the smartest one in the room, you have failed in your hiring.   Being a leader is not about being knowledgeable in every aspect of business and it is not about making every decision, it is about creating the environment for great ideas to emerge and succeed. It is the job of the leader to create the culture that embraces creativity and innovation, and to give authority to individual employees to make decisions.  Alex gives a great example from the German company, Bosch. They decided they were going to invest in 200 projects inside the organization. So they gave those 200 projects a budget of 120,000 Euros and they gave them three months. After the three months were up the company looked at the results from all 200 projects and they killed off 70% of the projects and re-invested a bit more into the remaining 30% based on the results they saw. The remaining projects got to continue on for a bit more time and then after that time was done they all got reevaluated. And based on the findings from the evaluation, they discontinued 75% of those projects. So at the end of the process they got down to 15 projects (out of the 200) to continue on with.  The important part, as Alex explains, is, “It wasn't the leadership that decided on the ideas, per se, it was the evidence that showed if they would get follow up investment. So what's the leader's role? It's about creating the right environment where these teams can explore, fail a lot, and learn the environment where the teams that didn't get follow up investments are not kind of stigmatized as losers because they couldn't get the project, right? No, that's a normal ratio from early stage venture capital. We actually know that one out of 250 ideas is an outsized winner. So, it's that kind of culture you need to put in place. So we don't start to stigmatize those who didn't succeed, because they're contributing to the portfolio. So as a leader, again, you shouldn't be the expert, because then you hired wrong. That obviously depends on the kind of domain you're in. And your main job is to create the conditions for success to emerge. So,you know, that is one of the messages that I found really, really intriguing from Alan Mulally, he likes to say, sometimes, as a leader, you can create too much value.” How to create a culture of innovation Leaders can’t just let culture happen, culture has to be designed and managed. If you want to create a culture of innovation, it has to be done intentionally. A lot of organizations have failed at innovation because the CEO is not spending a lot of time focused on it. And if people inside the company see that the leaders don’t care about innovation, or worse, that leaders are punishing creativity and new ideas, then people are going to stop trying. CEOs do have to spend time focusing on executing and managing the existing, but if innovation doesn’t have enough power, it’s always going to play second fiddle.    As Alex shares, “At Logitech, the CEO Bracken Darrell spends 40 to 60% of his time on innovation. That gives innovation power because it's symbolic if the CEO spends a lot of time on innovation. Then the next question is oh, so the CEO picks the winning ideas? No, the CEO creates the culture and metrics and spaces where innovation can emerge. And that is a partnership between innovation and execution. Those are two different domains and they need to live in harmony, not kind of entrenched in a kind of Warzone. So, sometimes innovators like to call themselves pirates or rebels. I think that's silly because pirates and rebels get killed. Like why would you want to be a pirate or rebel? It’s not about breaking the rules. It's about the leadership creating the right rules so we can do both. World class execution and world class innovation.” If a leader feels like they just don’t have an innovative team, most likely there is a cultural problem. Either that leader or a previous leader in the company has punished people for actually exploring ideas or there is no incentive to innovate. The first thing that needs to happen to create an innovation culture is to tear down all of the blockers that are preventing people from innovating.  One of the biggest blockers to innovation that Alex mentions is business plans. He says business plans are the enemy of innovation because it is an execution document where you describe a dream in detail and you execute it. Innovation is about picking an idea, adapting it, and then changing it until you create value. There are other blockers like focusing on the wrong metrics and leaders thinking they can do everything on their own. You have to get rid of all of the blockers to innovation before you can put innovation into place. Alex suggests leaders read the shareholder letters from Jeff Bezos, which are publicly available.  How start building an invincible team If you are a mid-level manager, or a leader who is responsible for a team, but maybe you are not the CEO of the company, what can you do to start building an invincible team? Using a method from Rita McGrath, Alex says the first step is to take a look at your CEOs agenda and see how much time is carved out for innovation. Or look at the company’s last four important meetings and see how much time was spent talking about innovation. In either of those instances if the answer is not over 40%, you actually need to consider if it is worthwhile to spend your time on innovation, because as he says you will be “fighting against windmills”.  This is an important first step because you have to know what your company’s innovation readiness is. Is your environment ready for innovation to happen? If it is not, take a look at the top levels of the organization and ask yourself who can you get on board as a sponsor to support innovation. Is there someone at the top level who is willing to push for innovation and offer top level protection for people to explore?  Alex says, “You need that top level protection, I'd say, because otherwise all you're going to do, and unfortunately we still see this in quite a few companies, all you're going to do is innovation theater. No company is lacking innovation activities. There's incubators, there's all that kind of stuff. I'm not even talking about ping pong tables, I'm talking about real innovation activity. But as long as it's not connected to strategy, it's really a little bit of a suicide mission. I know a lot of innovation leads are up for that suicide mission. That's why they call themselves rebels and pirates. But I think we need to be a little bit more pragmatic. And, you know, first understand, how ready is the company. And then based on that assessment, either change the job or say, Okay, here's the strategy.”

Show Notes:3:26 - Background of Bracken and growing up in Kentucky5:00 - Where Bracken's drive came from6:30 - Transition from sports to leadership7:14 - How consuming content can help with analogies in business8:30 - Setting goals early to achieve success10:00 - Why reporting doesn't matter if you use influence11:40 - Communicating is the key to developing trust14:08 - How and why Bracken decided to fire himself17:13 - Staying hungry19:15 - Negative blessing19:55 - Business Haiku's23:28 - Bracken's definition of time28:00 - How to get inspired30:56 - OGSMT - Objectives, Goals, Strategy, Measures and Tactics35:46 - On being yourself and embracing your inner rebel38:16 - Bracken's definition of courage

In the 8 years under President & CEO Bracken Darrell's leadership, he has transformed Logitech and their stock price has octupled - that's 8x growth! But in our conversation, Bracken doesn't talk about stock price, profits, or revenue – instead, he shares the importance of the two-person team, of giving power and autonomy to make data-driven decisions to the people on the ground level, closest to that decision, and about what's possible when we all align our brains to one singular problem.

In this episode of The Reboot Chronicles Podcast, Dean DeBiase interviews Bracken Darrel, Chief Executive Officer from Logitech, a $3 Billion electronics company with a wide range of products that most of us are using RIGHT NOW. Headquartered in Switzerland with major operations in Silicon Valley it has become a multi-brand company designing products that bring people together through music, gaming, video, computing, streaming, and the ever-present WORK FROM HOME MOVEMENT. Through a series of smart developments and acquisitions, Bracken and his teams have delivered double-digit growth consecutively over the last five years. And with their 2021 Fiscal year just underway, an at home global lock-down and continuing work from wherever trend, this is a company to watch. --- Send in a voice message: https://anchor.fm/rebootchronicles/message

The DOW fell 457 points and after a major news day Cramer is examining the cost of not reopening the U.S. safely – and soon. Which companies are making progress in the new ‘normal’? Cramer’s giving you his take. Then, Earlier today, Democrats in the House of Representatives unveiled a new $3 trillion stimulus bill and Cramer has the exclusive with Speaker of the House Nancy Pelosi to learn more about the bill and the government’s efforts to combat the economic impact of the pandemic. And, last night Novavax announced a nearly $400M investment commitment from the Coalition for Epidemic Preparedness Innovations (CEPI) and tonight Dr. Stanley Erck, the CEO of Novavax, joins the show. Erck is going one-on-one with Cramer to give more insight on the company’s potential vaccine for COVID-19. Can this stay-at-home player run higher as states start to reopen? Cramer is talking to Bracken Darrell, the CEO of Logitech to hear more about the company’s latest earnings report.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted by: Mark Bergin, Founder & CEO of DRIVENxDESIGN - Linkedin, Instagram, TwitterGuest: Bracken Darrell, CEO of Logitech - Linkedin

In this episode, Mark chats to Bracken Darell, the CEO of Logitech. Mark and Bracken talk about the third (or perhaps fourth?) era of design: ‘expanding the design mindset beyond ‘design’’ and adapting to a new Solve Industry. https://drivenxdesign.com/d100/news_details.asp?AssetId=72861

This week on The Vergecast interview series, Verge editor-in-chief Nilay Patel speaks to current CEO of Logitech Bracken Darrell. Logitech has acquired a couple of companies over the past few years, notably Blue Microphones and Ultimate Ears. Recently, Logitech acquired their first software company Streamlabs, a streaming software company used by almost half of all streamers on platforms like Twitch and YouTube. Nilay and Bracken talk about how acquiring this software company makes sense for Logitech, its own hardware that works with Streamlabs, and what it’s like making hardware for big companies like Apple, Microsoft, and Google. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to transform a global player and make it a huge success story In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate. I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news. When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away. It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show. See the whole article & shownotes at: https://thevaluelab.co/ Moreover here are some useful links: You can get the newest strategies and tools here: https://thevaluelab.co/news Look at our Digital Leaders merch: https://thevaluelab.co/shop Digital Leaders on YouTube: https://thevaluelab.co/r/youtube/ Digital Leaders Community on LinkedIn: https://www.linkedin.com/groups/8680696/ Digital Leaders on Instagram: https://instagram.com/digitalleaderspodcast --- Send in a voice message: https://anchor.fm/digital-leaders/message

Bracken Darrell, CEO of Logitech, has more than 25 years of experience in business management for successful global consumer companies such as Whirlpool, Procter & Gamble and General Electric. In this episode, Bracken discusses how he’s helped structure Logitech as a large company comprised of smaller, start-up-like divisions, how to take big bets while controlling risks, and the future of gaming and entertainment technology.  Bracken also discusses why he thinks smaller teams are better teams in an article he wrote titled “Think Pairs, Not Teams”. He argues most successful teams are comprised of teams of multiples. Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios.  If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

This week, the Mission team is spread far and wide reporting onsite at conferences in New York and Texas. You can find the Marketing Trends squad at the SiriusDecisions Summit in Austin doing live podcast recordings with some of the world’s most innovative marketing professionals. Across the country, Chad is keynoting at the Salesforce World Tour in NYC! For live updates from both conferences, tune into our Instagram. With our team busy at these conferences, we will only be releasing two interviews this week: Bracken Darrell and Ben Renda. Stay tuned! Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

C’est la première fois que le seul chroniqueur présent soit également l’invité d’un épisode. Cette semaine c’est avec Thierry Weber qu’on vous invite à passer un moment autour de la « Tech » suisse mais pas uniquement. On parle aussi de transhumanisme, de podcast, de colonisation, de machine à laver la vaisselle, du CES et… de bière. Bonne écoute !B comme Bob l’éponge (00:04:43)La machine à laver française. Rectificatif sur un épisode précédent. (source)C comme CES (00:09:05)CES 2019: Une délégation Suisse. (source)E comme Eter9 (00:19:44)Eter9 pour devenir éternel en ligne . (ou apprendre le portugais !). (source)L comme Logitech (00:25:58)Retour sur l’origine de cette firme. (Rencontre avec son CEO Bracken Darrell : source)M comme Mars One Ventures (00:34:26)Nous n’irons plus sur mars! Faillite d’une entreprise de colonisation . (source)P comme Podcast (ou Periscope ?) (00:39:09)On avait presque oublié Periscope. Pas vous ? (source, source)S comme Suisse (01:00:01)Ses fleurons technologiques. (source)W comme Weber (01:12:49)Pour aller plus loin avec Thierry. (source, source, source)Egalement en audio ici

C'est la première fois que le seul chroniqueur présent soit également l'invité d'un épisode. Cette semaine c'est avec Thierry Weber qu'on vous invite à passer un moment autour de la « Tech » suisse mais pas uniquement. On parle aussi de transhumanisme, de podcast, de colonisation, de machine à laver la vaisselle, du CES et… de bière. Bonne écoute !B comme Bob l'éponge (00:04:43)La machine à laver française. Rectificatif sur un épisode précédent. (source)C comme CES (00:09:05)CES 2019: Une délégation Suisse. (source)E comme Eter9 (00:19:44)Eter9 pour devenir éternel en ligne . (ou apprendre le portugais !). (source)L comme Logitech (00:25:58)Retour sur l'origine de cette firme. (Rencontre avec son CEO Bracken Darrell : source)M comme Mars One Ventures (00:34:26)Nous n'irons plus sur mars! Faillite d'une entreprise de colonisation . (source)P comme Podcast (ou Periscope ?) (00:39:09)On avait presque oublié Periscope. Pas vous ? (source, source)S comme Suisse (01:00:01)Ses fleurons technologiques. (source)W comme Weber (01:12:49)Pour aller plus loin avec Thierry. (source, source, source)Egalement en audio ici Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Logitech CEO, Bracken Darrell, had a vision of Design as transformative for business since the early days of Design Thinking when he was working for Braun. He gave his first talk about what a design thinking company is at Braun in 2007. He joined Logitech in 2012 with this vision to help turnaround the business and has since worked relentlessly to make it a reality. Logitech's growth has accelerated 15 to 20 points, profitability has quadrupled, and the company has won over 100 Design awards since the company began to embrace this concept. Full video: https://youtu.be/L2z-DNu5f80 All about TNW Conference: https://tnw.to/conference

The first ever episode of Tech Snack is about Creativity, Productivity and Smart Home. Our Host Jens Herforth is joined by Barcelona based Graphic Designer and Illustrator Birgit Palma as they talk about Logitech CRAFT and Birgits experience on working with it. This episode features also an interview with Bracken Darrell, CEO of Logitech. The Host: Jens Herforth (@jensherforth) Jens Herforth is tech expert and former editor and presenter of GIGA Android. His home turf is the digital world. Since 2015 Jens is one of the hosts of the YouTube Show Turn On (powered by Saturn), which is all about new digital lifestyle trends, gadgets, smartphones and gaming. New everyday life enhancing technologies and creative solutions fascinate him day by day. Jens https://twitter.com/jensherforth?lang=de Birgit: https://www.instagram.com/birgitpalma/ Logitech CRAFT http://www.logitech.com/de-de/product/craft Logitech: www.logitech.com Production: Maria Lorenz & Nilz Bokelberg – www.poolartists.de

On being humble: "As you get older you realize you know nothing. You also learn that one loose thread could unravel the whole company, so you've got to keep it tight and growing." Bracken Darrell CEO and President of Logitech is interviewed by David Cogan managing partner and founder of Eliances "The Place Where Entrepreneurs Align," and host of the Eliances Heroes show on am and fm broadcast and syndicated online. www.logitech.com www.eliances.com  

On being humble: "As you get older you realize you know nothing. You also learn that one loose thread could unravel the whole company, so you've got to keep it tight and growing." Bracken Darrell CEO and President of Logitech is interviewed by David Cogan managing partner and founder of Eliances "The Place Where Entrepreneurs Align," and host of the Eliances Heroes show on am and fm broadcast and syndicated online. www.logitech.com www.eliances.com  

Not many executives can say they've studied the finer points of everything from deodorant and washing machines, to Bluetooth speakers and gaming keyboards. Bracken Darrell can. Darrell is CEO of Logitech, a company that once specialized in mainstream PC mice and keyboards. One of the remarkable things about him is his appetite for learning. His curiosity has led him from a modest upbringing in Western Kentucky, to leading one of the smartphone era's most remarkable turnaround stories. I sat down with Darrell for the Fortt Knox podcast to find out how his upbringing shaped him, and how his curiosity helped him find his way to the C-suite. Logitech's stock has quadrupled since he took over four years ago; the company's now worth $5.5 billion. Learn more about your ad choices. Visit megaphone.fm/adchoices

As president and chief executive officer of Logitech, Bracken P. Darrell is responsible for Logitech’s strategy for growth and profitability, for the vision for the brand as well as for the company’s operations. Mr. Darrell joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013. Mr. Darrell brings to Logitech more than twenty years of experience in business management and brand management in successful global consumer companies, including Whirlpool, Procter & Gamble and General Electric. His broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – targeting customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid and Whirlpool. Prior to joining Logitech, Mr. Darrell was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, Mr. Darrell was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Mr. Darrell served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. Mr. Darrell began his career with Arthur Anderson and then PepsiCo. Bracken Darrell holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas.