Knucklehead Podcast

Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience. In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow. Kate DiLeo is the Founder of The Brand Trifecta, an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. The Brand Trifecta is rooted in her firm belief that brand is the path of least resistance to revenue. Kate is also a #1 International bestselling author who teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.Enjoy! In This Episode02:10 - Kate's story of how she accidentally became a brand strategist.07:28 - The true meaning of a brand.09:50 - What Kate learned in the early years of her career.14:23 - The most common mistakes businesses make.17:37 - How Kate thrived as a branding strategist.19:01 - Kate's consulting, book, and tech product offerings. Favorite Quotes02:19 - "I don't think a lot of us, as entrepreneurs and leaders, have this perfectly straight line in our careers. We've had a lot of circumstantial, really interesting opportunities that lead us to where we are." - Kate DiLeo05:51 - "Brand is the promise of who we say we are and the value we deliver. It's a language, and it's the power of language that ultimately leads to the path of least resistance to revenue."- Kate DiLeo07:38 - "A brand is the first 15 seconds of any conversation, sales or marketing conversation. It's the homepage of your website, the first five seconds of an ad, the lead-in for your email, or what you say in the Zoom room. It's the first few things that somebody wants to know." - Kate DiLeo10:26 - "The biggest downfall I used to make early on was that I would go write brand with marketing and marketing only. That is the dumbest thing ever because a brand is held by not only marketing but also the C-suite team or the founder and sales." - Kate DiLeo11:01 - "A brand is the glue that holds sections of the organization together. It's the singular message that everybody is speaking in the organization — what we do, how we solve our customer's problems, and how we're different." - Kate DiLeo Connect with Kate DiLeo:LinkedInThe Brand TrifectaWebsite Connect with Knucklehead Media Group:WebsiteFacebookTwitter • Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the need to take risks and challenge oneself to grow and succeed. With a mission to share stories of service, injury, recovery, resiliency, failure, and success, David and Christian touch on the connection between health struggles and the military and how war impacts medical advancements. In the final segment, they speak about the Texas Valor Project and how they fight traumatic brain injuries.David served in the US Army, while Christian served in the Air Force. They both have firsthand experience with combat and the challenges that come with it. Through their podcast, they aim to share stories of resilience and recovery, focusing on the experiences of injured veterans and the medical personnel who rescue and care for them.Enjoy! In This Episode03:18 - The value of networking and connecting with others.05:58 - How podcasts relate to the Oregon Trail story.07:51 - The unique aspects of the military.08:59 - How Knucklehead Podcast was born.15:19 - The connection between the military and medical fields.17:12 - A commonality between military and civilian adversity.19:31 - How David and Christian value one's own story.24:38 - What the Texas Valor Project (TVP) is about.27:38 - How the transcranial magnetic stimulation helps with major brain functions.33:39 - How nonprofit organizations bridge the gap in healthcare.36:32 - The importance of vetting business partners and being true to oneself.40:52 - How Stephen's screw-ups and mistakes led to his present success.42:49 - David's advice to people who have been injured. Favorite Quotes08:04 - "Being in the military exposes you to a multitude of different worlds. And it unplugs you from the system you're in. It helps cultivate this environment of thinking outside the box." - David Reid14:10 - "The problem that a lot of people face is that they're just in this community of being and feeling safe, so they never push themselves or challenge themselves. And that's what the military drives to. The military instills that resilience in you and that ability to push forward." - David Reid15:30 - "Every major medical advancement of the last hundred years has been explicitly due to war. So every medical advancement, with plastic surgery, traumatic brain injuries, PTSD, and everything starting from World War I until the present day, was directly because of conflict." - Christian Meyers16:27 - "Conflict creates the opportunity for breakthroughs." - Stephen Colon17:40 - "Everybody faces their own battles. It doesn't matter if you're hit in war or you're crossing a street, and you see your best friend get hit. Post-traumatic stress is the same response physiologically across the board." - David Reid43:27 - "If you're not getting failure, then you're not challenging yourself hard enough. You're not pushing yourself hard enough." - David Reid43:35 - "Even the adversity that you're facing in this current moment is going to bring out the best version in yourself if you make the right choices along the way." - David Reid How To Get Involved:Texas Valor ProjectTexas Gun ClubMEDEVAC PodcastKnucklehead Media Group How To Get Connected:Christian MeyersDavid Reid Connect with Knucklehead Media Group:WebsiteFacebookTwitter • Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms? In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher talks about how he created his own place in this world. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and an investor/advisor to over 50 venture-backed startups.Also best known as a "godfather" of Category Design, Christopher shares how he developed his content distribution strategy, why today is the greatest time in the history of human beings to be a creator and an entrepreneur, and how success is about failing in the right direction.Christopher is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, and former 3X public tech company CMO. He co-authored the first two books on the management discipline Category Design, Play Bigger, and Niche Down. He also co-creates mini-books on Category Design, Category Pirates, and the Category Pirates Series of Amazon books. Recently, he co-authored #1 bestsellers "The 22 Laws of Category Design" and "Snow Leopard: How Legendary Writers Create A Category Of One". Enjoy! In This Episode01:30 - Christopher's strategy for delivering content.05:10 - How Christopher developed his content distribution strategy.11:17 - Knowledge workers versus creator capitalists.15:22 - Christopher's newest category.20:02 - One of the biggest fallacies in marketing.22:14 - How Christopher's screw-ups led him to where he is today.28:55 - What The 22 Laws of Category Design is all about.33:22 - Christopher's final piece of advice.  Favorite Quotes00:00 - "I'm in giant intergalactic failure in every dimension. I don't even have a GED. I got thrown out of school at 18. I found out at 21 that I have five different learning differences — dyslexia, dyscalculia, ADHD, and a couple of others. And so at 18 years old, with very few choices because nobody would hire me to do anything, I started a company." - Christopher Lochhead06:07 - "We're living in a new native digital world. Nobody really knows how to pioneer this world. And so we think that what's there to do is to go and play." - Christopher Lochhead12:23 - "As the availability of all of humanity's knowledge becomes accessible and closer and closer to free over time, people who get paid to apply existing knowledge are gonna become less and less." - Christopher Lochhead23:06 - "There are people for whom there is a place in this world. And there are some of us for whom there is no place, and we do not fit. And so rather than find a place, I have to make my place." - Christopher Lochhead24:07 - "For me, entrepreneurship was not a way up in the world as much as it was a way out of a life of struggle and poverty." - Christopher Lochhead26:09 - "If you experiment and create and push and pull and fail, lose a ton of money and get laughed at and be incredibly shamed and embarrassed by things and et cetera, that's innovation. Success is about failing in the right direction." - Christopher Lochhead31:38 - "If you view yourself as a person/company that is trying to catalyze a movement and bring people together and drive a conversation, magic happens." - Christopher Lochhead33:25 - "This is the greatest time of technological innovation in the history of human beings. And it is the greatest time in the history of human beings to be a creator and an entrepreneur." - Christopher Lochhead33:53 - "The future needs the entrepreneurs, the creators, the innovators, the pirates, and dreamers to do exponential things to create different futures. And there's never been a greater time to create different futures and category design your own new markets than right now." - Christopher LochheadConnect with Christopher LochheadWebsiteConnect with Knucklehead Media GroupWebsiteFacebookTwitterKnucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers sell more effectively and achieve greater success in their business?In this edition of the Knucklehead Podcast, Stephen talks with Adam Boyd, Principal at The Northwood Group. A former high school English teacher and football coach, Adam talks about the parallels between football and real-world business, the screw-ups he made in his sales career, and how he now helps owners and sellers expand their businesses.Adam Boyd is the Principal at The Northwood Group, a consulting firm that delivers best practices for sales teams and professional services firms to win more business. Adam has over 15 years of working with small to mid-sized businesses on sales growth. His expertise is deep in direct selling, sales management, and lead generation. Adam has consulted in over 20 industries, had an exit, worked in turnarounds, started a business from the ground floor, and had his share of failures. He's cold-called, sold to CEOs, built and managed campaigns, and led teams to set records. Adam began his career as a high school English teacher and football coach.Enjoy!In This Episode03:25 - Backstory of Adam Boyd06:46 - The most common mistake people make when it comes to learning08:49 - The parallels between football and real-world business14:51 - Some of the screw-ups Adam made in his sales career21:20 - Adam's approach to working with business organizations25:01 - How Adam can help business owners and sellers expand their businessesFavorite Quotes03:46 - "People from a coaching standpoint needed repetition and a lot of feedback to see what they were doing." - Adam Boyd15:25 - "For anybody who has to sell and work on the phone, they've got the risk of rejection. There has to be a deep desire to get where they're trying to go, or else it's just hell." - Adam Boyd19:48 - "One of the things that I've done poorly in my life is not making sure people are committed to doing what it takes to get where they want to go." - Adam Boyd22:16 - "Anything in our life that's done well takes a little bit of time." - Adam Boyd27:11 - "We all talk about how failure's a great teacher, but it's painful when you're going through it." - Adam BoydConnect with Adam BoydLinkedInThe North Wood GroupGrab your COVID-19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

When it comes to family businesses, there are a lot of different dynamics at play. And when things go wrong, it can be tough to cope with the fallout. Bankruptcy can be a very difficult and stressful time for everyone involved. The impact on mental health is often devastating and can feel like a personal failure. In today's edition of the Knucklehead Podcast, our guest, Billy Self, talks about the trauma his parents went through when their family business went bankrupt. He also shares the story of his journey to taking over the family business, how he became a serial entrepreneur, and what the most significant turning point in his life and business was. Despite the many failures in his business, Billy realized how faith can make a huge difference in someone else's life and why mentorship is so valuable.Billy Self is the President of Warehouse-Pro, a project and contractual provider of warehousing, distribution, merchandising, freight management, and specialized logistics services for retail, technology, and various other industry verticals. Its mission is more than shipping and warehousing – it's about giving your business the space it needs to grow and expand into new markets. Enjoy!In This Episode03:22 - Backstory of Billy Self05:39 - How Billy's family business recovered from bankruptcy09:12 - The trauma Billy's parents experienced when their family business failed10:33 - How Billy's father got involved in politics13:42 - Billy's journey to taking over his family's business19:05 - What motivated Billy to run the family business despite many challenges25:42 - How Billy discovered that he's more of a salesman than an operator28:34 - How Billy became a serial entrepreneur35:48 - How Billy overcame his self-doubt45:10 - One of Billy's most significant turning points in life and business57:23 - Billy's thoughts on how things turned out during his most challenging times1:04:23 - Billy's advice to his younger selfFavorite Quotes19:05 - "I didn't have any other options at that time. But once I got into it and my frustration was at its highest, I didn't know what to do. I was crying many times about how to make payroll. My grandfather pulled me aside and said, 'you don't know what it's like to run a small business until you're crying on a Thursday night because you don't know how you make payroll the next day. And I experienced that quite a few times." - Billy Self31:38 - "The trauma of bankruptcy for my dad in the early eighties always stuck with him. He never tells me what to do. He would go, "son, my experience is this debt is scary. Keep yourself out of court and keep yourself out of dangerous debt." - Billy Self53:50 - "I was a functioning alcoholic. And so all the stressors, all the self-doubt of my whole adult career and the company was a lot of drinking - drinking at the office, drinking after the office, drinking at home, drinking again after that. It was bad. And it had gotten to where I couldn't remember the last time I didn't have a drink on a day." - Billy Self54:43 - "I stopped drinking on September 10th, 2018. That was my last drink. It was a big deal for me, and that's when my faith leapfrogged. I got closer to God because there was a big piece of my life that I was giving too much to alcohol, self-doubt going, and self-medicating." - Billy Self55:19 - "It was a year after stopping drinking that the warehouse opportunity to go across the street to the bigger place came with a handshake deal. I have never met anybody who could lease a warehouse space on a handshake." - Billy Self59:40 - "I want my girls to know that it's okay to fail, and it's cool to fail greatly as long as you feel what God was putting on your heart to try." - Billy Self1:04:53 - "Don't stop searching for the best mentor to help you walk through your career and your life." - Billy SelfConnect with Billy SelfLinkedInWarehouse-ProGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

As technology continues to evolve, new platforms for marketing emerge. While some marketing strategies become outdated, others become more relevant than ever. One such strategy is video marketing. When done correctly, video marketing can help businesses to reach a wider audience, build brand awareness, and generate leads and sales.In today's edition of the Knucklehead Podcast, our guest, Evan Renfroe, talks about how he got into the video and media industry, his biggest failure in his fitness business, and how video marketing can help local businesses gain a competitive edge.Evan Renfroe is a Storyteller and Videographer at Maximized Media Productions. He helps small businesses grow by utilizing effective media and marketing strategies. Evan believes that marketing is the story we tell to invite others into the experience, and video marketing is the vehicle through which that story is shared. In his view, video marketing has two aspects, one dealing with the business side or strategy and the other with the content side or creative.Enjoy!In This Episode00:55 - How Evan got into the video and media industry02:52 - What was it about videos that caught Evan's attention06:01 - The biggest failure Evan had in his fitness business13:45 - What prompted Evan to enter the marketing industry19:07 - How video marketing can help local businesses gain a competitive edge27:59 - The challenges digital media companies face33:06 - What inspired Evan to establish a media production companyFavorite Quotes03:10 - "Above all, video is that tool that I believe can transfer the highest level of emotion and passion. And if done well, it can elicit a cascade of emotions. If you're selling fitness, you have to effectively encourage someone enough or interrupt their current habits and patterns enough for them to recognize they need to make a change. In a video, you can translate passion and excitement well. And that conviction is transferred over." - Evan Renfroe21:20 - "If you are an expert in your space, what are frequently asked questions, and make a video series about that. It doesn't have to be super high production. It can just be a true concern about the person watching. That would be the best starting point for most service-based businesses." - Evan Renfroe34:38 - "I like to take both worlds and bring them together. I unapologetically want us to create a massively successful marketing and media agency, and I want to make an obscene amount of money so that I can make an impact for the kingdom." - Evan Renfroe Connect with Evan RenfroeLinkedInFacebookYouTubeMaximized Media Productions WebsiteMaximized Media Productions on FacebookMaximized Media Productions YouTubeGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization.In today's edition of the Knucklehead Podcast, our guest, Jon Ostenson, talks about what inspired him to transition from the corporate to the business world, what led him to scale down his business, and how he guides people through the franchise process.Jon Ostenson is the Founder and CEO of Franbridge Consulting, a premier source of non-food franchise opportunities for entrepreneurs and executives. Jon is a top 1% Franchise Consultant in the US and a frequent contributor to franchising across various outlets and publications. He is a multi-brand franchisee and has great operators leading these ventures along with his business partners. As a result, Jon can commit over 90% of his time to help others achieve their dreams of freedom and wealth generation through business ownership.Enjoy! In This Episode02:32 - Backstory of Jon Ostenson04:20 - What inspired Jon to become an entrepreneur06:52 - What led Jon to scale down his business12:59 - The difference between start-ups and franchises18:17 - How seasoned entrepreneurs are entering the franchise business20:58 - How Jon guides people through the franchise process26:13 - What was life like after Jon scaled down his businessFavorite Quotes05:50 - "It's a ton of responsibility when you're bringing team members on, and you are the one that makes the decisions." - Jon Ostenson11:20 - "Looking back, I made a lot of mistakes in how I handled personnel at a difficult time. I think at times I'm very task-oriented, or it's more cogs in the wheel, how it's very on paper. But then you hear the personal stories on the back end, the worries and concerns that are keeping people up at night. I think I probably could have had a little more empathy early on. I tried to towards the end. Still proud of how we handled it, but there were different bumps along the way." - Jon Ostenson13:43 - "The most attractive things about franchising are that you've got a proven business model and have the franchisor on the sideline like a coach. The better you do, the better they do. So you're in business for yourself and not by yourself." - Jon Ostenson26:36 - "I love what I do because I see the fruits of my labor, helping others, and helping my clients get into business ownership. It's one of the most rewarding types of jobs I can imagine. We're creating jobs, and we're creating business owners." - Jon OstensonConnect with Jon OstensonLinkedInFranBridge ConsultingGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast  

Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients?In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works.Mickie Kennedy is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point.Enjoy!In This Episode02:39 - Mickie's struggles during the first 14 years of his business05:29 - What motivated Mickie to join mastermind groups08:00 - Mickie's business model11:15 - How Mickie overcame business challenges15:53 - How anyone can develop a PR strategy20:00 - An example of PR going in a different direction22:52 - How technology has changed PR24:55 - A list of companies that excel at PR27:06 - Why people with different political viewpoints are so deeply dividedFavorite Quotes03:19 - "I was a micromanager, and my exacting expectation of perfection cost my employees their sanity." - Mickie Kennedy04:10 - "This HR professional did me a favor by identifying that I was the weak link. I was the reason that people did not like being there." - Mickie Kennedy17:17 - "When everybody in your industry is talking about one hot button issue, it's so easy to just join the conversation with another 'me too, and here's my opinion on it.' You're not going to stand out in a crowded marketplace where you're just agreeing with everybody. But if you're willing to have a rational contrarian viewpoint on a trending topic, you're going to appear in a lot more articles than just agreeing with it and going along with it." - Mickie Kenny30:30 - "Being human and having conversations is productive because you can get and build a relationship with someone. And I think that relationship is how we will have a successful business." - Mickie KennedyConnect with Mickie KennedyLinkedIneReleasesFree Master Class: How to Build a PR Campaign Designed to Get Massive Media CoverageGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebook• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

Working in the film industry can be a very rewarding experience. You get to be a part of the creative process, collaborate with other talented individuals, and see your work come to life on the big screen. However, it's important to keep in mind that the film industry is also a business. There are many moving parts, and things can change very quickly. That is what our guest, Tim Tortora, shares today.In today's edition of the Knucklehead Podcast, Tim Tortora talks about what attracted him to the entertainment industry, his secret to a successful career, and his fair share of screw-ups.Tim Tortora is a Hollywood CFO and Movie Producer with 30+ years of experience in finance and physical logistics of filmmaking. His executive experience and drive for innovation motivated him and his team to launch the F3 System™ in Fall 2017. Tim now oversees day-to-day management of the Outsourced CFO service, Full Force Financial, where he and his firm deliver a done-for-you suite of back-end financial processing and forecasting for content creators.Enjoy! In This Episode04:55 - How diversity and inclusion in the entertainment industry have evolved over time07:54 - How the movie industry measures the quality of its content10:43 - What attracted Tim to the entertainment industry13:31 - What prevents Tim from using drugs and alcohol15:38 - The common traits of successful business people17:56 - Tim's secret to a successful career 24:40 - Tim's fair share of screw-ups29:21 - What Tim has to say about making mistakesFavorite Quotes05:43 - "Diversity is not a new concept, and it's been happening. It's been going on for a while. What you see on the front end is a dramatic change. You're seeing a lot more faces of diversity on the screen where you didn't get five years ago." - Tim Tortora10:19 - "I like to liken this business to throwing spaghetti at a wall and seeing what sticks. We make a lot of stuff, many different kinds of things. And when it works, it's cookie cutter. It's replicate, rinse, repeat, and do it again. Same story, different actors, slightly different twist, but it's kind of the same thing. Cookie-cutter over and over, and once in a while, you get an anomaly." - Tim Tortora18:45 - "You have to let creatives spin out into the universe and reel them back in. They're going to give you a hundred ideas. Ninety-five of them are going to be terrible ideas. And you have to figure out which ones are the five." - Tim Tortora19:44 - "The best movies I've worked on were the hardest, the most contentious, with the greatest amount of fight and confrontation I've ever worked on in my entire career." - Tim Tortora22:16 - "I have worked around creatives and supported creatives my entire career in a way where I can be a part of the creation of music, movies, and television. And that, to me, has been as rewarding and fulfilling as making the content or making whatever it is we're working on." - Tim TortoraEngage with Tim TortoraLinkedInWebsiteGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebook 

The business world is ever-changing and evolving. What once worked ten or twenty years ago may no longer work today. As society evolves, so must the business world. With technology-driven businesses and social media marketing on the rise, it can be tricky to navigate the waters of social media while remaining true to your brand. How can entrepreneurs build a business that can stand the test of time? In today's edition of the Knucklehead Podcast, our guest, B. Jeffrey Madoff, talks about the biggest changes in business today, his principles for establishing a successful company, and how he reacts to mistakes in the industry.B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. His company collaborates with ad agencies, public relations firms and directly with clients to produce commercials, corporate branding films, live streaming events, and branded content.Enjoy!In This Episode01:21- The biggest changes in business today04:37 - Jeffrey's definition of success06:35 - How social media is being used to show the fake success of businesses08:14 - Jeffrey's principles for establishing a successful business10:59 - A real-life example of how trust is essential to a business17:25 - Why truth can sometimes feel frightening and daunting18:59 - How Jeffrey deals with mistakes in the industry25:00 - Jeffrey's last words of adviceFavorite Quotes01:57 - "Social media has amplified and given the opportunity to amplify the voice from the other side of the transaction so to speak. Sometimes that's good, sometimes it's very toxic and destructive. Because it's relatively new, we're still learning how to navigate that and do it in a healthy way." - B. Jeffrey Madoff02:21 - "The whole social dynamic brought about changes that have affected business. Take, for instance, the transition from brick and mortar to online businesses." - B. Jeffrey Madoff03:13 - "The path along the way to business has become on one hand more democratized because there's not the barrier to entry in the same way they were. But there's also so many more people clamoring after the success that it's become a very crowded playing field and how do you make yourself distinctive and create a brand that will resonate with a wide consumer public out there." - B. Jeffrey Madoff05:00 - "In business, successful to me is being able to say no without catastrophic business consequences and it doesn't hurt me financially, that I am well enough protected that I can say no." - B. Jeffrey Madoff05:19 -"On a personal level, success to me is the integrity and maintenance of deep, long-term relationships with my family and closest friends. I believe the true currency in life is the integrity and longevity of the relationships that you have and maintain." - B. Jeffrey Madoff09:21 - "And you know what means something is what you actually do, not what you say you're going to do, what you actually deliver, not what you say you're going to deliver. And that seemed to me to be just how you do business. It doesn't make any difference how big you get. What makes a difference is that you can always follow through on the trust you've established and deliver what you say you're going to deliver." - B. Jeffrey Madoff25:08 - "Stay curious and keep educating yourself because that's the best way to not only be fulfilled but to stay ahead of the curve and be equal to the challenges you have to face. There's a lot of knowledge out there that you can share in, but only if you're curious and only if you're willing to admit what you don't know." - B. Jeffrey MadoffEngage with B. Jeffrey MadoffLinkedInInstagramCreative Careers: Making a Living with Your IdeasGrab your COVID 19 survivor T-shirt HEREReach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter Connect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

Cryptocurrency represents a new form of digital asset that sits outside the traditional financial system. It is an asset class that is uncorrelated to the stock market providing investors with a greater opportunity for portfolio diversification. With crypto becoming a more and more popular investment, what makes it so appealing at a time when stock markets are volatile?In today's edition of the Knucklehead Podcast, our guest, Jeff Sekinger talks about what attracted him to cryptocurrency investing, why crypto is an important component of a portfolio, as well as the darkest point in his life that led him to where he is today.Jeff Sekinger is the Chief Investment Officer at Boron Capital, an alternative wealth management firm that specializes in moving people from the volatility of the public markets into private investment fund options focused in real estate and cryptocurrency.Jeff Sekinger is also the Founder of 0 Percent, a financial consulting firm that empowers people to accelerate their path to financial freedom through financial education and consulting services and Orca Capital, a cryptocurrency hedge fund that manages multiple 8 figures of assets for 60+ limited partners around the globe.Enjoy!In This Episode02:15 - What drew Jeff to a career in investment management06:31 - What attracted Jeff to crypto investing07:41 - Why Jeff lost interest in the traditional wealth management job10:31 - Why crypto is an important component of a portfolio14:20 - What sets Jeff apart from other crypto investors16:48 - Darkest point in his life that led him to where he is today19:55 - How to learn more about cryptocurrency investingFavorite Quotes05:49 - "I'm all about personal development. I took a lot of different courses, read books, and I figured out what my highest values were. My highest values were to have freedom, options, and choices to do what I want with my time, energy, and resources. I want to see impact on people. I want an untapped earning potential." - Jeff Sekinger06:31 - "So, cryptocurrency was the underdog. It was unconventional, it was an alternative asset, and I was just naturally gravitating towards it. And I'm like, why not just shift into something that actually is aligned with my values, and then I'm naturally gravitating towards and doing that in my free time and being even more happy and inspired with what I'm doing." - Jeff Sekinger10:55 - "There's no denying that crypto is incredibly important to have in your portfolio. The reason is that primarily it has been uncorrelated to other assets. So when you're designing a portfolio, you want to have proper portfolio allocation and well-diversified assets." - Jeff Sekinger16:05 - "A lot of the coins don't actually have utility. And that's why we like to invest in the coins that are tied to the native blockchain so that we can look at the valuation based on the network effect of all of the data on that blockchain evolving and growing. " - Jeff Sekinger18:52 - "I really do believe that your problems can become your purpose if you allow them to. And sometimes it takes time for those things to play out. And when they do, everything clicks and you realize those things were meant to be because I have what I have now." - Jeff SekingerEngage with Jeff SekingerTwitterLinkedInYouTubeInstagramFacebookGrab your COVID 19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitterKnucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

Delegation can be a challenge for some business owners. They feel like they need to do everything themselves in order to be successful. This simply isn't true! In fact, delegation is one of the most important foundations of any business. Delegating tasks to your team frees up your time to focus on the things that matter most - growth.In today's edition of the Knucklehead Podcast, our guest, Emily Morgan talks about what business owners need to do to scale up their business, why hiring an assistant is the first step to delegation, and the truth about why some people are scared to delegate.Emily Morgan is the Founder and CEO of Delegate Solutions. Her mission is to create freedom for people to do what they love and have a big impact. As the leader of Delegate, she works tirelessly to help reshape the culture of the traditional workforce by providing professional flexible employment for her team while also providing entrepreneurs with strategic workforce options to help them grow more efficiently and effectively.Delegate Solutions is a delegation company with a mission to create freedom for people to do what they love and have a big impact. It offers premium-level virtual assistant services for entrepreneurs. Emily Morgan and her team at Delegate Solutions help entrepreneurial leaders stay productive without the hassles of HR.Listen to more Knucklehead Podcast episodes and start your delegation journey HERE.Delegate Solutions is offering a 10% discount for Knucklehead Podcast listeners with the code: LetsGoEnjoy! In This Episode05:56 - The motivation behind the creation of Delegate Solutions09:39 - Qualities of a successful entrepreneur10:39 - What business owners need to do to scale up their business13:50 - Hiring an assistant or an integrator: which should you hire first16:09 - About Emily's upcoming book, Let It Go17:59 - What qualifies someone to be a member of her team19:05 - The truth about why some people are scared to delegate21:13 - A great place to start learning about delegation Favorite Quotes09:39 - "I think entrepreneurs by nature have to be lifelong learners and love learning because there's not like somebody telling us what to do like we are figuring it out. I've learned as I've done all of my delegation work and research and just running this business for so long is, it can be really scary to let go of things and create space for bigger and better things." - Emily Morgan08:58 - "I think women in general, we tend to grow businesses more organically. And it's much more about our own self-discovery as entrepreneurs kind of dictates where we're going." - Emily Morgan19:28 - "I believe that we're all here on this Earth to make an impact and contribute in a really unique way. And entrepreneurs start out with that sort of driver." - Emily Morgan20:02 - "Why we don't delegate has absolutely nothing to do with the delegation. It has to do with psychological and emotional backstory, self-sabotaging thoughts, like all these things that, 'Oh, I'm not good at it. No, there are deep-seated issues as to why we don't want to let go of things." - Emily Morgan Connect with Emily MorganLinkedInDelegate Solutions Website Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter Connect with Knucklehead Media GroupWebsiteFacebookTwitterKnucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

A lot goes into creating an effective database for your business. You need to have a plan and a goal in mind before you even start - what are you hoping to achieve with this data and how will it help your business grow. Without a clear goal, you'll find yourself wasting time and energy on something that doesn't produce results. Having a solid data analytic is essential for any business. Make sure you create yours with your goals in mind! In today's edition of the Knucklehead Podcast, our guest, Jack Tompkins talks about how data is becoming the next big thing in the corporate and entrepreneurial worlds, what Jack learned from failing to consider the end goal when creating a dashboard, and why having an end goal in mind when creating a data model is important. Jack Tompkins is the Managing Partner and Founder of Pineapple Consulting Firm. He loves helping small businesses with data driven decisions from their custom dashboards. Pineapple Consulting Firm is a data analytics company. They are excel experts and fractional analysts that help analyze and visualize data so small businesses can become data-driven. Enjoy! In This Episode04:37 - How data is becoming the next big thing in the corporate and entrepreneurial worlds. 06:04 - What motivated Jack to start his own consulting business. 11:42 - Jack's experience about how data didn't serve its purpose. 13:30 - What Jack learned from failing to consider the end goal when creating a dashboard. 14:58 - What the process of creating a great dashboard looks like. 16:37 - Pineapple Consulting Firm: The story behind the name. 18:01 - Why having an end goal in mind when creating a data model is important Favorite Quotes12:03 - "We're like, all right, we're gonna do this. We're gonna build this dashboard. It's gonna be automated in this way. It's gonna be really efficient. It's gonna be all this good stuff. So, we go ahead. We build it. We do the whole thing. When we get to the end product, it's like oh crap, why do we do this? If It's not starting with the end goal in mind, it has a huge complication. So, we had to redo it three, four times and that happened. And it stinks because it's wasting everybody's time." - Jack Tompkins 04:50 - "Data is kind of becoming the big thing. In the corporate world, it has been the big thing and you can't make a decision without having five data points that support it. And in the small business world, even down to the solopreneur world, data is getting a lot more mainstream if you will." - Jack Tompkins 18:38 - "Figure out whatever the most important thing is - efficiency, revenue, or profit, and start with that. That's the end goal in mind. And then as you work backward from that, make sure it's easy to update and make sure you have a good process in place so the data can be updated." - Jack Tompkins Engage with Jack TompkinsLinkedInPineapple Consulting Firm Website Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

Making mistakes is an important part of the learning process. It's an opportunity to reflect on what you could have done differently and how you can improve in the future.Even the most successful and admired leaders make mistakes. The key is to learn from those failures and grow from them. Today's edition of the Knucklehead Podcast features our guest, Michelle Reines. She will talk about the mistakes she made in her leadership in the past, what she learned from them, and how she leveraged those mistakes to become a badass leader today.  Michelle Reines is the founder of MDR Coaching & Consulting and creator of the unconventional Badass Leader brand. She has a coveted reputation of exceeding expectations in a highly competitive, distressed or volatile business climate. Her strengths encompass extensive people aptitudes in leading and developing large, diverse teams. She possesses over 34 years of intense hands-on leadership, mentorship, organizational and operational expertise. Enjoy! In This Episode2:50 - What led Michelle to strengthen her leadership abilities 5:53 - Michelle's style of leadership in the past 7:28 - What Michelle did to become a more effective leader 10:37 - How Michelle capitalized on her corporate experience to develop her team 14:18 - An overview to the book, From Bad to Badass Leader: 12 Leadership Lesson 15:49 - How to become an epic coach 19:49 - How struggle can lead to greater opportunities 24:39 - A fun way to develop leadership skills through bootcamps Favorite Quotes21:53 - "If I'm gonna take on something that feels scary to me, I don't use the word scary. I say 'that's exciting'. It's the same physiology. I just choose a word that's more supportive of an outcome that would help me 'propel' toward it instead of 'repel' from it. All day long I have stories about where people have been in a situation that they think is doom and gloom. Fast forward three years from now, they'll look back and say, 'oh my God, thank God that happened'. - Michelle Reines 6:47 - "I didn't make just one mistake. Even as I was trying to figure the leadership thing out, I would continue to have those rivalries, those competitive behaviors that are unbecoming of teamwork. I couldn't find my voice. And when I did it, it didn't land professionally." - Michelle Reines 7:04 - "So I didn't know how to communicate effectively up the channel. I certainly didn't play well on the sandbox with my peers, 'coz I played win-lose. I wanted to beat them. I wanted to win at all costs and I wanted my team to win. And I was righteous about protecting my team and righteous about my voice and I'm gonna do it sugar-free and I'm gonna be authentic and, and all this stuff. And there's a way to communicate that I learned a little too late."- Michelle Reines 8:19 - "I didn't make the same mistakes over and over again, but there was definitely a pattern. And the most important thing that I needed to do on this journey was to stop-drop-roll and discover the lessons so that I don't continue making those same mistakes." - Michelle Reines 18:32 - "Whether we like it or not, the first and most important order of business are the 'people' parts. If we don't get that right, it doesn't matter that we have all the best processes in place. If their skill sets are not fully developed, if they're not effectively coached, and if they're not highly engaged, we're gonna dilute our outcomes regardless. So, people priorities are your most important priorities. Performance outcomes are what we get to enjoy when we get the people parts right." - Michelle Reines Engage with Michelle ReinesLinkedInFrom Bad to Badass Leader: 12 Leadership LessonsBadass Leader WebsiteEmail Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast    

There are few things in this world that are as powerful as words. They can be used to build relationships and make a change, but also have the potential to create a negative impact on people. Words are so powerful that they are capable of affecting not only those around us but also our own lives. How can we protect ourselves from the negative effects of words and harness the positive power of language? In today's edition of the Knucklehead Podcast, our guest, Jonah Larkin talks about the influence his father's words had on his mindset as an entrepreneur, what it takes to deal with some potentially life-threatening situations, and how he applied the lessons he learned from his experiences to become a leadership coach today. Jonah Larkin is a combination of an executive coach and a life coach with expertise in mindfulness, communication, interpersonal dynamics, and entrepreneurship while still maintaining your health and well-being. He helps founders, executives and those in the helping professions create higher levels of self-mastery.  Enjoy! In This Episode3:18 - What Jonah holds onto when facing difficult situations6:16 - How he developed an entrepreneurial mindset10:38 - Jonah's biggest screw up as an entrepreneur12:18 - How he overcame the thought of "I don't know how to make money"15:50 - What Jonah did to change his mindset about money21:00 - Why going out and simply doing things outside of a framework is also valuable26:18 - How Jonah deals with some potentially life-threatening situations27:52 - Why 'done' is better than 'perfect'30:23 - Listening as a fundamental tool for solving problems Favorite Quotes10:48 - "I grew that company into about a $5 million company, sold it and I was 32 years old. And within five years I had burned through all of that money through some poor investments, through not paying attention to it. And I got into a position where I was convinced that I was a horrible business person and that I didn't know how to make money." - Jonah Larkin 13:34 - "What I realized was that the imprinting that I got from my dad, who's very suspicious of people with money and would always talk down to me about people with money, I realized that I had this internal program that I thought that if I had money, my father wouldn't love me. And so I had to act that out until I had no more." - Jonah Larkin 22:24 - "There's something about coming up rubbing against those areas of fear that I just find so life-affirming that I can't stop doing it. It's because if you're too afraid of death, you're never going to live." - Jonah Larkin 22:47 - "You have to understand that there's only one way out of this place. And so you might as well live as best you can. I can say that to anybody, but it's up to each of us to learn that for ourselves." - Jonah Larkin 30:33 - "I think this (listening) is super important not just in business but life in general. When we are listening to not be preparing what I'm going to say while I'm listening to you, that if we can all get to that point where I can listen and I can repeat back what I heard from you and you can verify what it is and if you can do the same with me, I'm telling you we can solve all our problems." - Jonah Larkin 31:09 - "It doesn't matter where I am politically or you are, politically.  I guarantee you if we're different, there's a huge part of those Venn diagrams where you and I agree. So it's an understanding of being able to meet each other as human beings." - Jonah Larkin Engage with Jonah LarkinTwitterWebsiteLinkedInInstagram Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

Mistakes are a natural part of the learning process and they can happen to everyone. It's normal to look back on them with regret. But what we learn from these mistakes is more valuable than anything else we could have learned at the time of doing something right. The point of making mistakes is not to avoid them altogether, but rather to learn from them and use that knowledge in the future. In today's edition of the Knucklehead Podcast, Stephen talks with Cordell Bennigson, Advisor at Echelon Front, about one of the biggest mistakes he made in his corporate career, why he moved from large to smaller companies, and how ego is the most common pitfall people make. Cordell Bennigson is a former U.S. Marine Corps officer, pilot, and forward air controller. Since leaving active duty, he has led business teams in the United States and around the world in a wide variety of industries, roles, and companies. Cordell brings a blend of Marine Corps, combat and extensive private-industry leadership to the Echelon Front team. He continues to provide leadership within private companies today and has first-hand experience with the power, effectiveness, and challenges of implementing a culture of Extreme Ownership within business teams.  In This Episode5:33 - Backstory of Cordell Bennigson 8:27 - What compelled him to join the military 9:41 - Cordell's perspective on risk 12:01 - How the military has taught him the real value of learning from mistakes 12:51 - The biggest mistake Cordell made in his corporate career 17:02 - How he communicated with leaders about the issue they were confronted with 20:11 - The reasons for his decision to move from large to smaller companies 23:33 - What attracted him to become a military pilot 29:01 - The impact of military camaraderie on the business world 31:18 - Cordell's journey to the corporate world 33:04 - The most common pitfall people fall into 35:36 - The difference between ego and self-confidence 39:48 - What's next for Cordell Bennigson Favorite Quotes14:30 - "I got so focused on this one quality issue, I let the company run out of cash. In fact, that issue of running out of cash, of potentially bankrupting a business ended up being a bigger problem to have to sort out than the original quality issue was to start with." - Cordell Bennigson 9:07 - "The upbringing definitely gave me a perspective of the world that there's a lot out there. There's a lot you can go do and it's attainable. It's not a big, scary place. It's not something for other people to do. You can get to it." - Cordell Bennigson 11:22 - "The learning throughout my career and throughout my life, it's a series of mistakes and failures. You learn from things that go well without a doubt. But you learn a lot from things that don't go right." - Cordell Bennigson 15:09 - "In a leadership role, it doesn't matter how big the issue is. You have to be able to keep your emotions in check. You've got to step back from the situation and maintain some perspective on what's going on because you've got other things you have to be thinking about." - Cordell Bennigson 33:17 - "The number one common pitfall is ego, when anybody lets their ego get into the decision-making process, get into leading a conversation, get in the way of letting them learn, getting in the way of letting them accept that maybe someone else's ideas are better than my ideas. There's a lot of ways that it can manifest itself. And the root cause is that his ego steps in." - Cordell Bennigson 35:46 - "Keeping our ego in check doesn't mean we don't have self-confidence. Because self-confidence is what propels us to go do challenging things, set high expectations for ourselves, and believe we can accomplish those things. Ego is the counterbalance to that, that steps in and says, I know how to do it right, I know exactly how it's going to go, and I'm not going to listen anymore." - Cordell Bennigson 39:23 - "Get yourself surrounded by really smart, hardworking, committed people. Learn, ask questions, and absorb everything that you can from them. Don't think that you got to prove to them what you know. The really valuable thing is for you to learn from them, what they know. That leads to our own growth." - Cordell Bennigson Engage with Cordell BennigsonLinkedInEmailWebsite Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast  

Mistakes happen all the time, they're inevitable. They've always been part of being human, since time immemorial. Though mistakes are often seen as negative, they can actually be positive learning opportunities. We all make them. Whether they're big or small, what matters is what we learn from them. In today's edition of the Knucklehead Podcast, our guest, Joseph O'Connor shares some of the knucklehead moments that he has learned from, why people are hesitant to take risks, and what role coaches play in helping individuals. Joseph O'Connor is an internationally recognized author, trainer, executive coach and consultant. He is a leading author and trainer in coaching and Neuro Linguistic Programming (NLP) and Systemic thinking. Co-author with Andrea Lages, Joseph wrote the book Coaching the Brain: Practical Applications of Neuroscience to Coaching. Enjoy! In This Episode2:33 - Joseph's knucklehead moments that he has learned from 5:21 - How red flags can only be seen in hindsight 7:43 - Joseph's conclusion on the way he operates 10:57 - What makes humans averse to risk 13:29 - Why coaches are not advisors 17:37 - What inspired Joseph to incorporate neuroscience into his coaching Favorite Quotes00:01 - "I think it took me time to learn that in order to have a successful enterprise, it's a long haul. It's a much longer haul than I thought it would be and that I wanted it to be. And therefore, I think I called time on it ‘too soon' in the sense that I didn't give it a chance." - Joseph O'Connor 4:50 - "We all make mistakes. I think that the trick is not to make the same one twice." - Joseph O'Connor 8:14 - "In the way that I operate, I was a bit like a cook that when you cook the meal, not interested in eating it. So I put a lot of thought into these projects and once they came, I'm going to the next one without seeing through the one that I started. This left me with half-realized dreams, half-realized ideas, and companies that could have been something." - Joseph O'Connor 11:33 - "Human beings are very risk-averse. We hate losing more than we like winning. So we tend to drop out rather than go for it." - Joseph O'Connor 13:29 - "A coach is not an advisor. They're there to help the person make their own decision and to provide a time for reflection. God knows these days, you don't have much time to reflect on your own thinking." - Joseph O'Connor 20:30 - "I think I've made more mistakes by saying yes to things than by saying no. With just so much going on, the skill of being able to be really clear about your priorities and being able to say no to something even though it may be attractive is really great and it keeps focus and keeps you out of trouble." - Joseph O'Connor Engage with Joseph O'ConnorLinkedInCoaching the Brain WebsiteCoaching the Brain on Amazon Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

Mistakes happen, it's a fact of life. But what you do with them can be the difference between success and failure. They can be defining moments that empower you to do better next time, and they make you stronger in the end. There is no one who has made it to the top without making mistakes. They become a part of your story and give you the opportunity to grow and move forward. In today's edition of the Knucklehead Podcast, our guest, Ian Koniak talks about the life-threatening situation that changed his career trajectory, how knucklehead moments can empower you, and why you should surround yourself with mentors. His mantra:Mistakes happen for me, not to me. In the midst of a near-death experience, Ian thought about the regrets he would have by not living a life of service where he can use his skills to help people and use his gifts to better the world. As part of the commitment he made, he built a coaching business where he shares his secrets of success with sales professionals. Ian Koniak is the Founder and President of Ian Koniak Sales Coaching. He has been a top-performing Account Executive for 19 years, with over $100M in career sales at Fortune 500 companies. He's led and developed teams and was recently the #1 Account Executive in the Enterprise Select Division at Salesforce. Today, Ian is on a mission to share his secrets to success with the sales community. Enjoy! In This Episode2:39 - The turning point when Ian shifted focus to coaching business owners full-time 5:26 - How a life-threatening experience changed Ian's career trajectory 10:49 - The knucklehead moments Ian had in his sales career 14:25 - His perception of 'knucklehead moments' 16:36 - The best way to transition side-hustles into full-time work 21:01 - The power of podcasts to connect with the right people Favorite Quotes00:01 - "What I always tell my coaching clients is that the worst things happen for you and when I see people in pain, when I see people suffering, in my heart, I know that it's a good thing in the long term because they are going to grow. The best growth and the best lessons occur in our most down moments." - Ian Koniak 12:31 - "Anyone who's in leadership, running sales organization, don't put yourself in situations where you're not able to control what you're doing. Don't surround yourself with people of the opposite sex where there could be miscommunications, and certainly don't throw up in front of your reps babies because you can't handle your liquor." - Ian Koniak 14:46 - "When you said 'knucklehead moments', these are defining moments. These are the things that happen that put you in the gutter, which put you on your face, that ultimately beg you and humble you." - Ian Koniak 24:09 - "When we talk about mistakes, defining moments falling in your face, the mantra I use is, 'This is happening for me, not to me.' If you say this is happening to me, you become a victim. If you say, it's happening for you, it empowers you. So, find the lesson." -Ian Koniak Connect with Ian Koniak Sales CoachingLinkedInYouTubeWebsite Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

The world of art is a place where anyone can be themselves. Some people are born with a creative spark in them, others need to learn how to be creative by practice. Regardless of the circumstances, creativity applies not just to art but also to business and life in general. Being able to create innovative ideas that are relevant to today can make you stand out, thrive, and survive. In today's edition of the Knucklehead Podcast, our guest, Maria Brito talks about the business side of creative arts. She will speak about the mistake she made at the beginning of her business and what she learned from it, the customs and traditions of the art industry, and why artistic talent should not be confused with creativity. Her advice:Never underestimate the power of your ideas and what you have inside of you. Maria Brito is the CEO at Maria Brito, LLC, an award-winning New York-based contemporary art advisor, author, and curator. She has a demonstrated history of more than a decade working in the fine arts industry developing more than one hundred private and corporate art collections. In This Episode3:08 - The foundation of Maria's works 6:30 - What attracted her to the world of creative arts 7:15 - The biggest mistake she made at the beginning of her art business and what she learned from it 17:12 - Why listening to your intuition can save you from failure 21:14 - The customs and traditions of the art industry 24:01 - How tech companies and social media have monopolized innovation and creativity 28:05 - Why artistic talent should not be confused with creativity 37:58 - What makes the bool ‘How Creativity Rules the World' a great read for everyone Favorite Quotes"We are all in the business of life. And in the business of life, we're all going to find stumbling blocks and things like that. And we're going to make mistakes and we are going to screw up."- Maria Brito "There is no creativity without failure."- Maria Brito "What drew me to art is the idea of me being in a space with very creative people and fun people and doing things that actually meant something to me." - Maria Brito "You have to listen to your intuition because it's always right. What is wrong is our interpretation. Humans tend to have a lot of filters and processes by which we analyze the signals outside the world. And we decide how we interpret those signals and what kind of value we want to assign to them." - Maria Brito "We live right now in the era of the great resignation. People are fleeing jobs because they want to do their own things. And that is important because the business of America is business." - Maria Brito "Creativity is your unique and special ability to come up with ideas of value that are original and that are relevant for today." - Maria Brito "If we have people who are out in the world, creating new products, new services, and new ways of doing things, we will always have employment. We will always have a sound society also because we need to make sure that people are utilizing their minds in the best possible way." - Maria Brito "If we would have a third of Americans really kind of focus on entrepreneurial activities or solving problem, instead of complaining about them, we will have a very different America." - Maria Brito  Engage with Maria BritoTwitterLinkedInInstagramMaria Brito WebsiteHow Creativity Rules the World by Maria Brito Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

As someone who has gone through horrible bankruptcy, slept on his mom's floor, did not have a job, and fasted for 72 hours, Tay Sweat has suffered every hardship imaginable. But rather than feeling pity for himself over his failures, he took full advantage of them and invested in himself. Today, Tay has earned his reputation in the world of health and fitness, stock trading, and entrepreneurship. He runs three multibillion-dollar businesses and is a full-time investor in real estate and the stock market. In today's episode of the Knucklehead Podcast, our guest, Tay Sweat will talk about the rough times of his life, how he capitalized on these hardships to achieve success, and what he learned from the many failures he had along the way. Enjoy! In This Episode2:03 - The therapeutic effects of sharing your stories 5:04 - How Tay dealt with the rough times in his life 6:32 - Tay's response to someone who told him, "if you do right by people and continue to work hard, you will get everything you want" 11:07 - How Tay relates himself to the story of the man stuck on an island with some wooden sticks 16:34 - Some knucklehead moments that hit him right in the gut 18:23 - The lessons he learned from his mistakes 23:15 - How he began his journey to success 29:11 - How he bounced back from his quarter-million-dollar screw-up Favorite Quotes"I started trading in the stock market as a penny stock trader, trying to get the quickest return possible. And one of my biggest losses was a quarter-million dollar in one day. And I told myself, I'm never doing that again." - Tay Sweat  "I was sleeping on my mom's floor 12 years ago. So when I think and tell that story, it brings a sense of gratitude over me, and I just kind of fade in the background and say, 'life's great. What are you complaining about?'." - Tay Sweat "I wholeheartedly believe that as long as you do right by people and you continue to the hard work, you're going to make it." - Tay Sweat "You are the best investment that you have. Because it's your money and nobody's going to work for your money as you do." - Tay Sweat "Your circle, your network is everything. Show me five of your friends and I'll show you what you're going to be." - Tay Sweat "If you are lost, if you do not know where to go, if you are down and out right now, just remember, you are your biggest investment. Time and money, put it into yourself." - Tay Sweat Engage with Tay SweatInstagram Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

Technology is changing the way we do things. From self-driving cars to personalized marketing strategies, artificial intelligence (AI) plays an important role in today's business and economy. In spite of the challenges of keeping up with this emerging technology, knowing the roadblocks is the first step to unlocking its full potential. In today's edition of the Knucklehead Podcast, our guest, Neil Sahota talks about artificial intelligence (AI) as a business driver. He will discuss the roadblocks to utilizing smart technologies, how AI is not being used to its full potential, and what to know to maximize AI's capabilities. Simple Steps to Getting the Most of AI Get the right mindset.Bring a little foundational understanding. Neil Sahota is an IBM Master Inventor, United Nations (UN) Artificial Intelligence (AI) subject matter expert, and Professor at UC Irvine. With 20+ years of business experience, Neil works to inspire clients and business partners to foster innovation and develop next-generation products/solutions powered by AI. He is one of the few people selected for IBM's Corporate Service Corps leadership program that pairs leaders with NGOs to perform community-driven economic development projects. Neil also partners with entrepreneurs to define their products, establish their target markets, and structure their companies. Enjoy! In this Episode4:51 - Some of Neil's mistakes while doing business 7:37 - The challenges associated with using smart technologies 10:10 - An example of how AI is being used ineffectively 12:36 - How to make the most of AI 18:24 - Why entrepreneurs are more innovative than established companies Favorite Quotes"If you're a hundred percent successful, is that a good or bad thing? It's bad because it tells you you're not taking enough risk, right? Nothing wrong with failure, learning, and pivoting. What's wrong with "successful"? You're not taking enough risk. Don't be afraid of doing that." - Neil Sahota "Don't expect to be a hundred percent successful all the time. That's asking too much of yourself." - Neil Sahota "There are a lot of smart technologies, but they don't understand the pain points of the business." - Neil Sahota "The biggest stumbling block most businesses have is they don't know how to think innovatively about the technology. They don't know the toolset and how it could be really applied to do something differently. Companies that are really succeeding are the ones that are really disrupting the way things are actually being done. And that's not something most people can fathom." - Neil Sahota "Building up ecosystems and working with all these companies around the world, it's the entrepreneurs, it's the small startups that actually are thinking more innovatively. They are far more open to possibilities than the more established companies are." - Neil Sahota Engage with Neil SahotaTwitterLinkedInWebsite: AI for Good Book: Own the AI revolution for non-technical business leaders  Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast    

Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content. In today's edition of the Knucklehead Podcast, our guest, Kevin Maney, will discuss his transformation from a top-rated journalist to a sought-after business consultant. He will also share some of the biggest mistakes he made in business that cost him the luxury lifestyle of sailing in the Bahamas. On top of that, he will discuss category design and its importance on business. Kevin's strategy for building a successful company:Find a new market category and own it over time.  Kevin Maneyis a bestselling author and award-winning columnist. He has been writing about technology for 30 years, has interviewed most of the tech pioneers you can name, and brings broad and deep context to Category Design conversations. He is co-author of the book Play Bigger and has been an A-list writer and thinker about technology for 25 years. Enjoy! In This Episode1:37 - A quick glance at New York's current state 3:23 - Backstory of Kevin Maney 8:07 - His turning point in the development of an innovative business model 13:36 - His 'aha' moment that led him to shift from traditional media to digital 16:22 - The danger of identifying a great category and showing it to the world 21:08 - The biggest business mistake Kevin has ever made Favorite Quote"I was at a high-level technology conference, very exclusive kind of thing back in around 2000 or so. And one technology CEO took me aside and said, ‘I want to introduce you to this guy, Larry Page. And he started this company called Google. It's going to be a search engine'. And I was like, 'We have Alta Vista, what do we want at some other search engine for?' And not having any recognition that maybe I would approach this guy and say, 'can I put a little money in your company?'  And we wouldn't be sitting here today. I'd be out of my yacht out of the Bahamas." - Kevin Maney "In digital markets, it really is a winner takes all business in most categories. There's no friction to everyone using what is the perceived best in any particular category." - Kevin Maney "One of the great dangers is identifying a category and defining it really well, but you don't have the size or the resources to pull that thing off. You've just done somebody else an enormous favor and somebody else has got to come in and own that thing." - Kevin Maney Engage with Kevin ManeyLinkedInCategory Designs AdvisorKevin Maney Website Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

It's a new age out there, and the way people invest is changing as well. With the explosion in the popularity of cryptocurrencies over the past few years, many people are wondering how to get started and which currency they should invest in. While cryptocurrencies are revolutionizing the way we transact, we can't help but wonder if this is just a fad or an evolution of something much bigger. Obsessed about all things crypto, Shahar quit his job to devote his time to crypto investing. Despite losing all his money and seeing all his gains disappear, his belief that digital assets are the next big thing that will move society forward gave him a greater purpose in the cryptocurrency space. His advice:Don't be afraid of risk. The only failure is the one you don't learn from. In today's edition of the Knucklehead Podcast, our guest, Shahar Abrams, will talk about how his screw-ups in crypto investing have led him to become an expert in the crypto industry today. He will also discuss the biggest trap that most beginner investors fall into and will give great advice to anyone interested in investing in digital assets.  Shahar Abramsis an investor, an educator, and the CEO at Road to Babylon. He is passionate about helping his clients form, plan, and execute effective crypto investment strategies hand-tailored to their personal and financial goals. As an experienced crypto investor and a professional in the blockchain industry (at IBM), Shahar provides on-demand insight and assistance to clients of all backgrounds as they navigate this new and exciting space. Road to Babylonteaches people of all ages and backgrounds how they can use crypto to start making their finances work for them, the way they want to.  Enjoy! In This Episode2:40 - Backstory of Shahar Abrams 9:39 - What made him switch from working for large institutions into crypto investing and how he screwed up 12:37 - How he feels every time he logs into his cryptocurrency portfolio 13:44 - How he copes with losing his investment 20:10 - His advice to anyone interested in investing in digital assets 25:40 - How to get in touch with Shahar Abrams Favorite Quotes"Then I was greedy that even though I was up three, four X in a matter of months, I had no experience of evaluating markets and investments and that kind of thing. And so I lost all of that money and even more over the next two years of the bear market." - Shahar Abrams "The first feeling is euphoria and the second feeling is pain. When you see it all sort of going away, you have this feeling that this is just another dip even if you watch all of your gains disappear. That pain, over two years, is what drove me to try and get better to not have that happen again." - Shahar Abrams "There's no substitute for your own personal experience." - Shahar Abrams "You cannot substitute someone else's conviction for your own when it comes to investing." - Shahar Abrams "It's great to get ideas from other people, but you cannot substitute doing the work yourself and learning about it if you are going to invest in it." - Shahar Abrams Engage with Shahar AbramsTwitterLinkedInWebsite: Road to Babylon Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast     

Finding opportunities and turning them into a thriving business is a part of every entrepreneur's life. And one thing that sets a successful entrepreneur apart is the ability to identify opportunities and act on them quickly. It might not be the next big thing, but it can be something to learn from. As the old saying goes, "Opportunities don't happen. They're made." In today's edition of the Knucklehead Podcast, our guest, Dalair Hudson talks about his fair share of screw-ups that have taught him valuable lessons that he applies to his businesses today.  As an entrepreneur, he will also share his thought process on finding new opportunities and turning them into a thriving business. Dalair's thought process on finding opportunities:Be very good at understanding new opportunitiesEvaluate those opportunitiesTake advantage of opportunities that you find worthwhile Dalair Hudsonis a US Army veteran turned entrepreneur. With the strong leadership he learned in the military, he is very well versed in solution thinking. After holding a leadership position in the military, Dalair is now directing projects in the civilian sector.  Enjoy! In This Episode5:00 - Dalair's screw up story and what he learned from it 10:28 - How he deals with the negative part of selling ammo to individuals 12:43 - What drives him to pursue the entrepreneur path 15:56 - How Dalair go through the process of building up his business 20:13 - Finding opportunities in the cryptocurrency space 22:53 - Dalair's painful experience with a start-up company 24:42 - His advice for conducting business with people outside the military 26:21 - What he learned from one of his biggest failures 27:53 - Dalair's process for qualifying prospects 31:09 - An overview of Dalair's current business activities 36:07 - His advice for anybody still in the military Favorite Quote"We had worked on trust with a lot of people before that we're kind of like partners or recommendations. So we made the mistake of working in trust with this company. After the project was finished, the company essentially like sold the company to somebody else and they just wrote us out, didn't pay us anything on that. So we pretty much lost four months of work and couple of hundred thousand dollars." - Dalair Hudson “I've always just been a very low-stress person in general. Nothing bothers me. So I've noticed a lot of things, but I don't always say everything." - Dalair Hudson "If you cannot reach out and talk to them, you may not want to put as much trust into the project. You need to do a lot more vetting on those projects ahead of time." - Dalair Hudson “My intent and the end goal for any business is to help the end customer to make life easier. If the customer that I'm working with or the product that I'm working with doesn't have that kind of mentality, I assume they're just here for the quick buck. And if that's the intent, it's a disingenuous project. It's probably not going to be successful                        and I don't want to be a part of it." - Dalair Hudson "Don't be afraid to message people. Even though there will be people that are going to kind of just shut you down or kind of ignore you, don't be afraid to send out a hundred messages to a hundred different people." - Dalair Hudson Engage with Dalair HudsonLinkedIn Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast  

Entrepreneurship can be a difficult and downright scary endeavor. While most business owners fall into the trap of finding the right person and creating the perfect team to grow their company, people desire to be led by a great visionary and a great leader who has a vision of where their company is going in the future. Stop searching for the right person, start being the right person. Have the right mindset and take action in the right direction. In today's edition of the Knucklehead Podcast, our guest, Joe Evangelisti will talk about how his failure has led him into becoming a visionary and effective leader. He will also discuss how he helps transitioning military to become successful business owners and share insightful thoughts to aspiring entrepreneurs. Joe Evangelisti is a decorated veteran who served in the United States Navy Construction Battalion – the Seabees. As a second-generation builder, he jumped into fixing and flipping properties after serving in the military. Having built an 8-figure empire himself, Joe understands what it takes to MASTER the game of business. He also mentors and coaches new and seasoned business owners who want to exploit their greatness.  Enjoy! In This Episode3:33 - Backstory of Joe Evangelisti 5:53 - His favorite failure story 12:02 - How Joe evolved into becoming an effective leader 15:03 - An introduction to Joe's "Five Roads to Victory" 21:05 - How Joe helps transitioning military members to become business owners 23:35 - His advice to all aspiring entrepreneurs Favorite Quotes"As a successful anything, mother, a brother, a father, a cake baker, a car detailer, I don't care what you are. You don't get to be a victim. Nobody who's successful in life plays the victim card, right? We get to be the victor." - Joe Evangelisti "I got into the third house before the market really started to collapse. I had to start to do what we call course correcting, I had to pivot. We could fail, but got to do something different." - Joe Evangelisti "So many CEOs are constantly searching for the right people, but they're afraid to look in the mirror and fix themselves. People want to be led by a great visionary and a great leader." - Joe Evangelisti "As business owners, we have a limited belief mindset. We put ourselves into a spectrum where we don't believe that we can find the right people. So we don't believe that there are people out there that are worth investing in." - Joe Evangelisti "In any business, the first thing you have to do is to take action. Taking action in the right direction leads to income." - Joe Evangelisti Engage with Joe EvangelistiFacebookInstagramYouTubeLinkedInWebsite Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Grab your COVID 19 survivor T-shirt HERE Reach out to Justin Szerletich to get in touch with Knucklehead Media GroupLinkedInTwitter  Connect with Knucklehead Media GroupWebsiteFacebookTwitter • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast 

Having seen firsthand the dark side of the patent system, Russ spent most of his time learning the ropes of patent law and “reverse engineer” the process. As he is now recognized as one of the world's leading patent strategists, the $5,000 he lost on a worthless patent search in the early days of his career has turned out to be the best investment he has ever made.   His mantra Show up and do the next right thing   In today's edition of the Knucklehead Podcast, Russ Krajec will talk about how his experiences and mistakes in the past led him to become one of the world's top intellectual property strategists today. He will also discuss the best way to develop a business plan and when is the right time to patent a business idea.   Russ Krajec is the CEO of BlueIron, a patent finance company that makes $50-100K investments in pre-revenue startups and $2-5M loans using the startup's patents as collateral. An author of more than 800 patent applications and inventor of over 30 US patents, Russ is a leading expert in intellectual property and one of IAM's Top 300 Patent Strategists.   In This Episode 2:50 - The biggest mistake most start-up businesses make   4:02 - Russ' approach to creating the best business plan   6:04 - When and how Russ gets a patent for a business idea   8:38 - What it takes to land a successful career or business   15:58 - Russ' motivation for becoming a patent attorney   22:21 - How he gets over the plans that never work out   25:03 - How to get in touch with Russ Krajec   27:36 - What he discovered about the legal industry   31:38 - His mindset about mistakes or screw-ups   Favorite Quotes "There's a point where the most important thing you can do is ANYTHING. There's a point where you just need to move the needle. If I didn't take the action, I'd still be sitting there on the sidelines going, ugghh, you know, 'Should I do it?" - Russ Krajec   "I talked to a lot of startup companies and they have a grand vision of where their product is going. The biggest mistake they make is to run out to a patent attorney and get a patent on this grand business idea and they do it at a time when it's untested." - Russ Krajec   “I don't finance the original idea. I want to capture the value after you've been through the process, after you've built a prototype, after you've tried to sell this, after you've got the response from the market, after you've honed this thing. Whatever you start at the beginning, is just a framework." - Russ Krajec   "Opportunity is going to show up somewhere. Sometime in your life, opportunities going to show up, may show up once, may show up multiple times. But be ready to take it. Be ready to jump on it when it comes." - Russ Krajec   "It doesn't mean every investment is going to turn out to be a unicorn. But an opportunity will come by every once in a while." - Russ Krajec   "If you're going to do something, show up. Put your back into it. Do the best job you can and make it account." - Russ Krajec   Engage with Russ Krajec BlueIron Website BlueIron IP's Patent Myth Podcast   Reach out to Justin Szerletich to get in touch with Knucklehead Media Group LinkedIn Twitter   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook Twitter   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast  

With air and space as his training ground, Wes knows what it means to pay attention and stay focused. While these military skills are synonymous in the business world, knowing how to focus your attention on what you need to be paying attention to is the key to achieving your business goals.   How to stay focused on achieving your goals: Start from the target and work backward   In today's edition of the Knucklehead Podcast, our guest, Wes Woodhouse will discuss how skills learned in the military are applicable to almost every aspect of life. Furthermore, he will present one of the unique perspectives that lead businesses to success - the ability to focus your attention to where it is needed.   Wes Woodhouse is a husband, father, marathon runner, and fighter pilot. He pilots the F-15E Strike Eagle which is a multi-role fighter aircraft currently in the USAF inventory. Knowing the skills he learned in the military are the perfect foundation for business, he founded Vector Mastermind to help build up the next generation of leaders, armed to take on the dynamic challenges of the 21st Century.   Enjoy!   In This Episode 1:12 - What motivates Wes to get up so early in the morning   2:21 - Backstory of Wes Woodhouse   6:54 - His journey to Michigan Technological University   8:20 - Wes' perspective on education   10:18 - How his skills as a pilot can be used in any area of life   12:33 - What led him to use his military skills in business   16:17 - How a scene from the movie Top Gun can be applied to business   24:04 - A few of the screw-ups he made in his mastermind group   Favorite Quotes "When you wake up in the morning and you're sitting down and you're thinking about what you're going to do for the rest of the day, where do you need to put your attention today? What do you need to put your attention on today that's going to make you successful as you carry on towards your goals?" - Wes Woodhouse   "In the studying of people who are successful, I've found that invariably, they work hard.  And many times working hard means you got to get up a little bit earlier than most of the people and hit it." - Wes Woodhouse   "The reality is, you can do almost anything without having to go to college. With the internet and the opportunity for entrepreneurial pursuits, I think giving them life experiences and giving them an understanding of, 'Yes, you can envision something and then build it and then make it happen', is going to be more valuable." - Wes Woodhouse   "The military does a great job of building up leaders who can be strategic thinkers but then can execute at a tactical level." - Wes Woodhouse   "If you put your attention in the right spot, you're going to be thinking about the right things and you're going to be able to make the appropriate decision." - Wes Woodhouse   "Business is always moving. It never stops. Regardless COVID happens, that's just a giant roadblock. The business is still going and you still have to keep it afloat." - Wes Woodhouse   Engage with Wes Woodhouse LinkedIn Wes Woodhouse Website   Reach out to Justin Szerletich to get in touch with Knucklehead Media Group LinkedIn Twitter   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook Twitter   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast  

Having the lack of faith in handing over necessary things to his people, Cory lost half a million dollars in his business. After finding himself with the wrong priority, he has now centered his efforts on the value of leadership and how to empower leaders so they can empower their teams.   The most valuable lesson about leadership: Leadership isn't about you. It's about the willingness to serve and add value to people.   In today's edition of the Knucklehead Podcast, our guest, Cory Lee will talk about the leadership lesson he finds the most valuable. He will also share his story on what made him embrace the leadership values, how high-performing individuals or teams respond to problems, and why evaluated experiences provide the most effective learning opportunities. In this episode, you will also be surprised to find out how your relationship with your spouse contributes to the success of your business.   Cory Lee is a Leadership Consultant and an experienced entrepreneur with a demonstrated history in developing businesses and developing leaders. He provides business consulting and leadership development training for businesses and entrepreneurs, so they can reach their full potential and maximize their relationships, results, and revenue.   Enjoy!   In This Episode 2:02 - Backstory of Cory Lee   3:52 - The reason he decided to sell his businesses   4:51 - His turning point in embracing the leadership value   9:08 - How Cory overcame his overly controlling nature   10:55 - How high-performing individuals respond to problems   13:13 - How Cory applies leadership and personal relationships to his business   15:36 - The leadership lesson he finds the most valuable   20:06 - What makes him include a spousal survey on his business landing page   22:32 - Why evaluating your mistakes is one of the most effective ways to learn   26:41 - The biggest business screw-ups he ever made   Favorite Quote "I was trying to do our billing and I was trying to do it all. We were losing half a million dollars because I just didn't have the time to dig back through medical billing and those kinds of things. And because I was holding on to it, I was holding our business back." - Cory Lee   "When we were growing, one of the scariest moments for me was that moment when we hired our first team member because I realized that the decisions I made didn't just affect me and my family. They affected somebody else's family." - Cory Lee   "The whole reason we bring people onto our teams is that they have gifts and talents and abilities. For them to use those things, we have to empower them." - Cory Lee   "Some of the highest performing teams and highest performing individuals that I see, they are really intentional about taking time to reflect and get out of the situation just a little bit." - Cory Lee   "I truly enjoyed working alongside my wife day in and day out and really made a good team because our personalities are different and our strengths are different as well." - Cory Lee   "Leadership isn't about you. The best leaders I've found are the ones that are willing to serve and add value to people." - Cory Lee   "Most people say that experience is the greatest teacher, but it's really evaluated experience is the greatest teacher." - Cory Lee   How to get connected with Cory Lee Instagram LinkedIn Facebook Website   Reach out to Justin Szerletich to get in touch with Knucklehead Media Group LinkedIn Twitter   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook Twitter   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast  

With today's emerging technologies and the way people are being presented with opportunities, there is no doubt that “change” is the only thing constant. Despite the belief that hustle and grind are the keys to moving forward, there are simple principles that, when given attention, will be a game changer to thrive and survive.   Principles that are helpful in business or in personal life Adapt to changes Be consistent Know when to stop   In today's edition of the Knucklehead Podcast, our host, Stephen will discuss principles that can be helpful both in business and in personal life. Having gone through his own set of losses and struggles, Stephen has learned to adapt to change and stop whenever necessary.   Stephen Colon is the Founder and Chief Knucklehead at Knucklehead Media Group. He is regarded as one of the most dangerous people in podcasting. He's committed to helping businesses leverage the power of their voice to bring dead leads to life. Built with over 13 years of professional leadership and sales development, and 8+ years of small business ownership working with companies on change management, engagement, and strategic alignment to business objectives, Knucklehead leverages a process for internal teams to follow and companies to use.   Enjoy!   This episode is brought to you by Vouris – We're Vouris – we've developed a powerful framework that allows early-stage startup companies to build stronger sales teams and hit their revenue targets.  We call it the 5 Components of Sales Effectiveness: People Process Message Technology & Leadership Let us tell you exactly what to focus on to dramatically improve your results. We help early-stage startups hit their revenue goals and you are only one click away from more revenue.   In This Episode 1:53 - A quick shout out to a good old friend and a look at some client milestones   5:11 - How Stephen adapted to the way the pandemic affected business   9:48 - How consistency can determine your success rate   12:59 - Why stopping is an underestimated principle in business and in personal life   Favorite Quote "Irregardless of change or what's happening in technology and what's happening within the business world around your organization, how loyal are you to the folks that work for you? And then in turn, what kind of reasons do you give them to be loyal to you?" - Stephen Colon   "Even if you're having difficulty with your priorities, you've got to communicate that to folks who have a vested interest in the success in your life." - Stephen Colon   "If you can consistently try to get better today than what you were yesterday, it would reveal how important or what progress you made towards your consistent mid-term goals and how that plays a role in truly what's important." - Stephen Colon   "Getting consistency throughout the process gives you clarity on when you need to stop." - Stephen Colon   "The value of stopping is a severely underestimated principle in my opinion. Stopping in and reviewing gives you perspective and the value of what those things are." - Stephen Colon   Engage with Stephen Colon LinkedIn   Reach out to Justin Szerletich to get in touch with Knucklehead Media Group LinkedIn Twitter   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook Twitter   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast  

Growing up from a difficult childhood in Montana, Davin capitalized on his life experiences, reclaimed himself, and emerged victorious.  Combining the discipline he learned in the military and the constant refinement of his skill set through education and networking, he is now part of the leadership team of the world's leading provider of electronic forms management, automation, and workflow.   In today's edition of the Knucklehead Podcast, our guest, Davin Marceau will talk about his military experience, his upbringing, and his deep appreciation for hard work. He will also share some great advice on how to succeed in business and life in general.   What makes people successful in business and in life: The ability to have more than one plan   Davin Marceau served the US Army Ranger for more than a decade gaining combat experience in multiple deployments. He is the Chief Operations Officer at ACCESS Enterprise Forms Management, a servant leader, and the co-host of the Upward Spiral Podcast. His comprehensive background in leadership, strategic planning, risk management, and business development made him a great asset in the business world.   Enjoy!   This episode is brought to you by: Vouris.com   Turn insights into action Your data tells a story – We analyze your past data and understand what worked, what didn't, what to keep and what to improve. All based on data, specific to your business. Take your free sales assessment here: https://hubs.ly/H0Ny9rF0   In This Episode 00:29 - Life of Davin Marceau as a kid   2:02 - His most unforgettable job experience   5:21 - Davin's inspiration for becoming an Army Ranger   7:39 - His perspective on what makes people successful in business and in life   9:48 - How his military experience benefits his corporate career   13:09 - His thoughts about people who wear their titles as a badge of honor   14:55 -The story of how he learned the skill of negotiation in business and in life   Favorite Quotes   "And that's really what I think makes people successful in business and in life is the ability to have more than one plan because everybody listening to this or watching this or heard of this, everybody's got a plan 'till they get punched in the face." - Davin Marceau   "I also had the ability going into business and back-filling that leadership domain and that real life domain with post-secondary education that I knew that it was never going to play itself out like I wanted to. So I have the ability to have multiple plans."  - Davin Marceau   "When that plan did fail is not to dwell on it and not to let it drag me down. You just pivot real fast and move on. The ability to take and apply that from that to other elements of business, especially inside of organization has really helped ACCESS become a more agile, quickly pivoting, entrepreneurial driven organization."   "Situational variables come into play. If you don't have the ability to inject common sense and experience into that situation, you're going to fail miserably."   How to get in touch with Davin Marceau Instagram Call (469) 668 8686   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg  

Feeling emotionally devastated for not getting into his dream film school, Justin capitalized on his love for numbers to gain valuable business fundamentals from executives and CEOs of Fortune 100 companies. Though he never foreseen these turn of events, the leadership and financial lessons he learned have enabled him to launch his own digital creative agency that leans toward great financial forecasts.   His advice: Don't be afraid to fail. Consider every business as an experiment. That way, if it fails, you know it was just an experiment.   In today’s edition of the Knucklehead Podcast, our guest, Justin Kelsey will talk about how his rejection from entering his dream film school has brought him into the financial world and now as a founder and CEO of a digital creative agency. He will also share a great community where you can network and collaborate with successful people rooting for you and your success.   Justin Kelsey is the Founder and CEO of VAXA Digital, a digital strategy and creative agency specializing in all aspects of scroll-stopping content creation, strategy, and advertising for e-commerce brands and agencies. They provide a wide array of both custom-tailored and pre-packaged solutions to ensure growth for e-commerce brands of all sizes.   In This Episode 1:39 - Justin Kelsey's digital agency   2:55 - How privacy changes from big tech companies impacted their business   7:14 - Backstory of Justin Kelsey   9:46 - List of companies he started as a kid   16:29 - How his rejection from his dream school turned him into a seasoned entrepreneur   19:22 - How he maintains a balance between serving mature businesses and developing a team   24:37 - How he discovered TRENDS and what attracted him to take action with them   Favorite Quotes "I had my heart broken a little bit when I applied to FSU film school and did not get in. Like that was my dream of going to film school and I had no idea that that was really probably the reason I am where I am today." - Justin Kelsey   "The beautiful thing about creative is you can run it on Facebook, you can take that on YouTube, Google ads, Tik TOK or Snapchat." - Justin Kelsey   "I love the modelling side and the business side of things. That allowed me to build a nest egg. I learned a lot of really valuable business fundamentals by doing consulting for 500 companies and working with their executives and CEOs of these massive companies." - Justin Kelsey   "Most creative agencies are so ingrained in Facebook, but they're not ingrained in their own financials. They're not doing margin calculations. They're not doing forecasting for two to three years out versus that just kind of comes natural now because I was doing that all the time when I was in consulting." - Justin Kelsey   "I think that the screw ups are how you learn and those scripts should be happening every single day when you're in the stage of a new business." - Justin Kelsey   "If you can make a significant 1% improvement every day, to the previous day in terms of how your process is structured, you're going to be improving."  - Justin Kelsey   "You have to have those screw ups to realize where you can improve. From there, make sure you're taking action on those. Make sure you're building something into your process. Make sure you have a process." - Justin Kelsey   "When you do make those screw ups, figure out how you can take those and turn them into some part of your process. And if you don't have a process, definitely make one because that's probably what caused that screw up in the first place." - Justin Kelsey     How to get in touch with Justin Kelsey Linktree   vaxa.digital/justin Website   vaxadigital.com   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg    

In today’s edition of Knucklehead Podcast, our guest, Jonny Price discusses Kiva, Wefunder, alligator infested rivers in Africa and his move from England to the States to be court his now spouse. We discuss San Francisco, his decision to leave the Bay Area and move to Nashville, as well as various other topics concerning mistakes he has made along the way, his time in Africa, fundraising and his transition from Kiva to Wefunder!   Jonny Price is the VP of Fundraising at Wefunder. He leads the fundraising team at Wefunder and makes it easier for founders to raise up to $5M in capital. Before Wefunder, he founded the U.S. team at Kiva.org, and led that for 7 years. He’s an expert in social enterprise and fintech, as well as Regulation Crowdfunding!   Wefunder is a PBC and B Corp on a mission to save the American Dream. If you're a founder looking at raising capital from your fans, as well as rich people, find them below.   Enjoy!     Get in touch with Jonny Price LinkedIn Twitter Wefunder   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg

Finding the success in the failures, Amy has taken the massive losses in the family business as a springboard to propel her into the future. Rather than using her mistakes as an excuse, she finds herself digging deeper to figure out how she can get better, do better, and recover.   In today’s edition of the Knucklehead Podcast, our guest, Amy Johannesen will tell her story of how losing $2 million of company finances and a debt of $7 million led her to become an expert in solving business problems, building teams, and serving the community. As a committed mother of five, sheSolving will also share her dedication to bringing a fresh perspective to the educational system at Rockwall ISD.   Amy Johannesen is a seasoned business owner and a Facilitator at Lynskey Management Services, specializing in helping entrepreneurs grow faster and smarter. With her 20 years of business ownership, she helps entrepreneurs solve business problems through experience and group accountability.   Enjoy!   In This Episode 4:16 - Backstory of Amy Johannesen   7:26 - How she handled the challenges of running a family business   12:42 - How Amy serves her local community   15:22 - Her perspective of what makes good school board   20:21 – Bad hiring decisions that led to $7 million debt and $2 million losses in 2011   22:15 - How they overcame the huge loss in their business finances   26:10 - The path to where her business and passion are going forward   32:52 - Her insight on dealing with failures   Favorite Quotes "I ended up hiring a very close friend of mine to take over our finances. And so I brought her in as a trusted advisor in a high ranking member of our staff. And she took advantage of my personal relationship and the access that she had to our finances. And she ended up in embezzling nearly $300,000. That was gut-wrenching."   "The motivation behind it for me is there are things that happen in life. And so situations that you're encountered with and sometimes they don't go the way you planned. You can use that as your excuse or you can use that as your motivation to get better and to do better the next time."   "We had a commitment to our employees and staff and the decisions that you make when you're in a leadership position trickles down and affects everyone. You're responsible for your family and your livelihood but the family of everyone that you've employed as well."   "When people would ask me what I did or what was my job description, I always said I was the chief firefighter. Because when you're in an operations role, it's whack-a-mole. You're constantly just putting out fires. And that's what I did, putting out fires and removing obstacles so that we could be the best team that we could."   "My husband and I volunteer in a number of capacities within our local community, professional organizations and charitable organizations. This was just an opportunity for me to put all of my passions together, solving business problems and building teams. And obviously I care about my children because I'm a committed mother and I could put all of those passions together into the same focus and attention."   "All good teams should be made up of people from several different perspectives, different experiences that can bring all of that together for the collective good."   "Growth and progress comes from change. You can't just keep doing what you've always done and expect a different result. I think you really have to get out of your comfort zone some time and friction puts out the best possible outcome."   "As a small business owner, you know how hard it is when you're just keeping your head above water and you can get really overwhelmed when you carry the weight of the world like that. And so it's a great community to be able to bring people together and provide that for them."   "The struggle that we have with our company, as low as we were, we were able to turn that around in two years through a lot of grit and perseverance and hard work."   Get in touch with Amy Johannesen Lynskey Management Services Website Amy Johannesen for Local School Board Facebook   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg  

Hardwired with the desire to protect others, Mark has been involved with different institutions to protect and serve people. Capitalizing on the expertise he gained, he has now developed a system that provides solutions to safety needs including emergency response, executive protection, and asset protection.   His advice on how to conduct business with someone from outside your country: Have a retainer and contract written by an attorney according to state law Report your taxes   In today’s edition of Knucklehead Podcast, our guest, Mark Ledlow will discuss topics concerning teenage psychology, the ropes of the security business, and his screw-up that cost him thousands of dollars. He will also share best practices and valuable advice about dealing business in the security industry.   Mark Ledlow is a Marine Corps Veteran and Owner at Ledlow Security Group. His executive protection experience includes working with dignitaries and royal families. Ledlow Security Group offers threat assessment /risk assessment services to provide solutions to safety needs. They are a group of professionals with law enforcement and military backgrounds.   Enjoy!   In This Episode 5:17 - Backstory of Mark Ledlow   9:06 - The psychology of adolescents   10:06 - The relationship between juvenile corrections and security business   11:45 - A sample scenario where people ask for security services   13:26 - What motivates him to venture into the business of security services   16:08 - A mistake that cost thousands of dollars in losses   18:27 - The biggest lesson he learned from his screw-up   21:52 - His mindset about failures and screw-ups   23:23 - Why people need to listen to his podcast   24:37 - His advice and best practices for running a security business   Favorite Quotes "We're working for a Middle East Royal family in Beverly Hills and we have American culture while they have Sri Lankan culture. And that's the two different cultures that a lot of security agents, execs protection agents really struggle with. I was just being friendly. And two days later I got fired because I was being too nosy in his custom. That mistake cost me $20,000 for that month of work."   "My DNA has always been wired to protect. From firefighting and to law enforcement corrections, always protecting the public interest."   "What you're dealing with is the psychology of those adolescents. They live in chaos. The minute you give them structure and organization and the detention center give them routine, they snap because in their role, they come from chaos."   "The biggest problem I see in the security industry is the handshake and verbal. You can lose hundreds of thousand dollars just over that. The verbal agreement or the handshake means nothing in court of law."   Get in touch with Mark Ledlow LinkedIn Instagram Ledlow Security Group Website Fearless Mindset Podcast   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg

Realizing the broken system in how the society operates in terms of education, race, and business opportunities, “Iron” Mike has designed an ecosystem of boxing and entrepreneurship as a way to uplift young men and women of color in Newark. His goal of creating champions both inside and outside of the ring not just built an opportunity to generate income with the brand through their corporate wellness offerings but also provided entrepreneurial education to inner-city youth and young adults across the country.   Today’s edition of the Knucklehead Podcast, Stephen will have a transparent conversation with today’s guest, “IRON” Mike Steadman. Seeing the gap between boxing and the opportunities that come with it, Mike will share his process about how he uses boxing to make a positive impact and uplift the lives of the people in poor communities.   “IRON” Mike Steadman is the CEO and Founder of IRONBOUND Boxing and oversees all aspects of their corporate and community activities. Mike is a three-time National Collegiate Boxing Champion from the United States Naval Academy and was a Marine Corps Infantry Officer, with deployments to Afghanistan and Japan/Philippines.   IRONBOUND Boxing is a health and wellness company in the NYC Metro Area. They connect companies, organizations, and communities with on-site boxing instructors. Their goal is to use the transformative powers of boxing to create champions both inside and outside of the ring. As an organization, they’re committed to providing free amateur boxing training, entrepreneurial education, and employment opportunities to inner-city youth & young adults.   Enjoy!   In This Episode   3:20 - Backstory of “IRON” Mike Steadman   6:51 - Some of the mistakes he made during the early phase of corporate boxing   9:21 - Why Mike felt that boxing was the way to connect with his audience   12:23 - His opinion on why we tend to hear about what makes us different rather than what we share in common 16:40 - The beauty of boxing gym in the inner city   18:36 - The difference between somebody who wins and someone who always wins   22:42 - Instances where problems cannot be solved because they originated from the system itself   28:30 - One of the core values of Ironbound Boxing   31:30 - Mike's biggest screw up   Favorite Quotes "I wasted so much time, energy on the negative self-talk telling myself I'm not a systems guy and all this kind of stuff. And then finally just having a peer group that supports you, and then you're like, man I could have been doing this all along." - Mike   "Our goal is not to create champions just in the ring, we want to carry them out of the ring as well." - Mike   "One of the mistakes I made early on with corporate boxing was I didn't validate the business model. A lot of times we try to force stuff on the marketplace. But before we commit to it and build a business around it, can you validate that someone is willing to pay you for that product or service before you launch. I didn't do that with corporate boxing." - Mike   "I found that boxing was my community. I go into a boxing gym, there's a bunch of people that look like me. We have this amazing sport that's touching youth in the poorest of poor communities all across the country." - Mike   "Boxing is a grimy, gritty sport in the hood. But we can be entrepreneurs, we can go to college, and we can do whatever we want." - Mike   "On the other side of that pain and struggle is typically something significantly, more valuable than you trying to avoid whatever pain or struggle you were going through before." - Stephen   "I love how you kind of systematized how boxing leads to a more robust or versatile context, switching opportunities for folks who come from relatively low income areas. And I admire that you're doing that for kids and you recognize it as an opportunity to actually instill entrepreneurial values or individual responsibility by teaching them something like boxing because it's gritty." - Stephen   "I think a lot of times, we're trying to force this stuff, the tutoring program and all this stuff. But at the end of the day, kids are human beings too. They're trying to survive and thrive. Box and teach them how to defend themselves, protect themselves, survivors thrive." - Mike   "Boxing is part of my core and it just allows me to be innovative." - Mike   "Solving the problem isn't necessarily oriented through the lens of race in my opinion. It's the approach of looking at people as they’re people and recognizing the environment.  Meet people where they're at." - Stephen   "It's the rehabilitation process of helping somebody escape that mindset and getting into this individual responsibility mindset. That's the problem that we're trying to solve." - Stephen   "One thing we've got to realize too is I think a lot of times you can't solve problems with the solutions and the systems that created them in the first place." - Mike   "The reality is, different cultures have different needs." - Mike   Get in touch with “IRON” Mike Steadman LinkedIn Ironbound Boxing Confessions Of A Native Son Podcast   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg Instagram      https://www.instagram.com/knucklehead_mg   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast    

Being able to transform adversities into growth and strength, Chad is a perfect example of true resilience and grit. His mentality of keeping one foot forward and having the trust to get at the backside of every tornado, Chad has created a path and a clear destination for his family and community- Eight Oaks Farm Distillery.   In today’s edition of the Knucklehead Podcast, our guest, Chad Butters will share his story on how his dream of having an agriculture related family business has come to life. Born out of adversity, Eight Oaks Farm Distillery is a product of a husband’s love and care for a wife. Chad will also talk about the lessons he learned from the screw ups relative to his business and will drop valuable insights going further in this episode.   Chad Butters is the Founder and CEO of Eight Oaks Farm Distillery. His 25 years of experience as an aviator, trainer and aviation leader in both the military and civilian aviation industry taught him leadership and resiliency in all aspects of his life.   Eight Oaks Farm Distillery is a veteran-owned and family-run farm distillery. They handcraft spirits using selected grains and fruits sustainably grown on their farm and the farms of their friends and neighbors in the Lehigh Valley of Pennsylvania. Eight Oaks Farm Distillery is not just a place to make great spirits but also a destination for great spirits to gather - offering tours, tastings and hosting your special events.   Enjoy!   Favorite Quote "It's helpful to be a knucklehead when you're starting a business. Because if you knew what you were getting into, you probably wouldn't do it. So I don't care what you're doing. One day, it's going to get old unless you're fulfilling the purpose that you're setting out for yourself. Once you have that purpose, everything else falls into place."                                                                                          - Chad Butters     In This Episode   2:35 - Chad's background prior to becoming a CEO   3:29 - What drew him in the military   5:15 - How his military background helps in jumping into entrepreneurship   6:51 - What leads him into exploring the civilian world   9:52 - How Chad deal with the helplessness on his wife's diagnosis   11:59 - His testament of resilience and grit   12:57 - The story behind Eight Oaks Farm Distillery   18:14 - His screw ups relative to his business     Get in touch with Chad Butters, Eight Oaks Farm Distillery Website        https://eightoaksdistillery.com Facebook    https://www.facebook.com/eightoaksdistillery Instagram    https://www.instagram.com/eightoaksdistillers Twitter         https://twitter.com/EightOaksDist YouTube     https://www.youtube.com/channel/UCve-Mr3zaudKr4wjiCXrcLQ     Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website          https://knucklehead.agency/ Facebook       https://www.facebook.com/knuckleheadmg Twitter           https://twitter.com/knuckleheadmg Instagram      https://www.instagram.com/knucklehead_mg   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast

Recognizing the beauty of podcast and what it can bring to businesses, it is no surprise that podcasting has become more popular than ever. On the other hand, producing a great podcast is not a one-man show. It needs to have a set of people with special skills to go through the hustle and grind from prospecting to promotion. To save yourself from the demand of wearing different hats, you need to have a turnkey production service- you need to have a TEAM!   Today’s edition of the Knucklehead Podcast, Chief Knucklehead Stephen will talk about five steps to carve out your niche going into 2021. Reflecting from their own experiences and the lessons they have learned in 2020, Stephen will highlight how these steps are essential in growing your business.   Defining specifically how your podcast fits into growing your business The role of your podcast in the customer’s journey and where they fit into the process Leveraging the right program management software Process Design   Enjoy!   Favorite Quote   "If you look at what we didn't do in 2020, we did not adequately position how our podcast can help solve the problem of culture or issues within your culture. Because, quite frankly, not everybody's using them to go grow their business. Sometimes they're just doing it as a hobby."                                                                             - Stephen Colon   In This Episode 00:55 - How Chief Knucklehead Stephen operates in bringing up top guests that perfectly fit to the goal of Knucklehead Podcast   2:15 - Topic that was given less focus on 2020   3:45 - Getting to know some of the exciting guests of Knucklehead Podcast in the coming episodes   6:54 - Five steps of how Knucklehead Media Group can use what they've learned in 2020 to better forecast and orient yourselves for 2021   Reach out to Justin Szerletich to get in touch with Knucklehead Media Group LinkedIn Twitter   Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook Twitter   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast  

Today's edition of the Knucklehead Podcast, our guest, Carl Churchill will share his humble beginning as an entrepreneur. Together with his wife Lori, their passion for great coffee, strong motivation to give back, and a commitment to promote a warrior life, Alpha Coffee was born. Not only do they live the alpha way of living but also foster it all across their employees, their community of customers, and suppliers.

In fear of being attacked in identity or belief system, the three most sensitive subjects to talk about:   Politics Money Religion   Despite the resistance and tension discussing these topics, having these conversations are the most pivotal to your success as a business owner and as an individual.   In today’s edition of the Knucklehead Podcast, Stephen and Justin will talk about the values and standards they uphold at Knucklehead Media Group. They will also share their personal life experience in view of politics, alignment of interests, and values they strongly believe in.   Stephen Colon, Founder and Chief Knucklehead, and Justin Szerletich, Director of Content Strategy at Knucklehead Media Group are committed to helping businesses leverage the power of their voice to bring dead leads to life. With their military background, they have developed leadership mindset and tactics in achieving the ultimate business goal both with their clients and in their own organization.   Their flagship show, Knucklehead Podcast, was rated in the Top 100 of Business Podcasts in 6 separate countries. What separates them from others is they begin the entire creative process of establishing their client’s digital presence with the goal to shift from a cost-center to a revenue-generator for their business.   Enjoy   Favorite Quote   “If you're a veteran, you put on the uniform, some folks could be FREE. That doesn't necessarily mean that you're entitled to anything. What that means is you owe it to the future generations to continue to keep America free. By going to continue to fight, to do what you know you need to do and do those little small right things that will work out in your favor.”     -  Stephen Colon   In This Episode 3:32 – Client’s testimonials about the podcasts produced by Knucklehead Media Group   4:33 - The three critical topics most people not talk about   10:27 - Stephen's recollection about the importance of trust and proper behavior in the organization   17:21 - Justin's fair share of politics    21:01 - Stephen's personal experience with how alignment of interest is vital to any type of agreement   24:47 - The standard and values Knucklehead Media Group uphold     Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off   Grab your COVID 19 survivor T-shirt HERE   Connect with Knucklehead Media Group Website Facebook   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast

Humans are naturally bound to make mistakes. Acknowledging these flaws, taking ownership of the screw ups and fixing the curve balls are how we evolve to become better, effective, and capable.   Join Knucklehead Stephen and our guest, Dave Berke, as they have a profound conversation about how recognizing even the smallest mistake can create a great impact in all aspects of people’s lives. Dave will also share his fulfillment in joining the Echelon Front and why having a solid foundation in the military has a universal application especially in business, sales, and leadership.   Dave Berke is a retired U.S. Marine Corps officer, fighter pilot, ground combat leader and now a leadership instructor and speaker with Echelon Front where he serves as Director of Leadership Development and Alignment Programs. He joined Echelon Front providing unmatched experience and unique perspective into combat leadership, analytical decision making, risk mitigation, and creating winning teams.   Echelon Front offers solutions in leadership, strategy, innovation, management, team building, contingency planning, and crisis management developed and proven in the U.S. Navy SEAL Teams. Their mission is to educate, train, mentor, and inspire leaders and organizations to achieve total victory.   Enjoy!   Favorite Quote   “Mistakes will be made. The best thing you can do is admit them, take ownership of them, fix them, and learn from them. Don't run from them. Don't hide from them and don't hope you won't make them because you will.” -David Berke   In This Episode 2:04 - Dave's background and superior credentials   4:53 - His perspective of filling a position in the corporate   7:29 - Why having a mistake is a common denominator no matter how competitive and tight the margin is   10:53 - How he reconciles his time in performing his tasks in the organization   14:20 - Backstory of how Dave ended up working with the team at Echelon Front   17:59 - How he assimilate the principle of OODA loop   22:14 - Why the principles and thought process at Echelon Front have a universal application   25:29 - The most gratifying part of being with Echelon Front     Engage with Dave Berke LinkedIn Echelon Front Website   Connect with Knucklehead Media Group Website Facebook   Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here to more episodes of the Knucklehead Podcast    

With the extensive use and significant improvement in connectivity, the internet has introduced a huge wave of transformation on how the world does business. Most business owners believe that websites and social media have propelled their business to the next level. They have taken the opportunity to build followers and well-defined target audiences to promote their brand, products and services in social media platforms. Today’s guest of the Knucklehead Podcast is an esteemed digital media professional, Jeremy Knauff. He will share with you how he helps save companies from losing their business. He will also speak his perspective about screw ups and how he grew from his own share of failures. Jeremy Knauff is the Founder and CEO of Spartan Media, a digital marketing agency which provides web design, SEO, social media, and PPC marketing services to businesses that understand the value of a strategic, long-term approach. With nearly two decades of online marketing experience, they have a solid track record of delivering powerful and measurable results to their clients. Being multifaceted, Jeremy is also an entrepreneur, digital marketer, author, podcast host, proud father, husband, and a US Marine Corps veteran. Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Enjoy! Favorite Quote “Anything worth doing is worth doing poorly until you're good at it. And that's going to be the case with everything we're doing. We're going to suck at most things at first. It's not like the matrix. You can't just plug all this information into your head and boom, you've got it!”                                                                  -Jeremy Knauff In This Episode1:48 - Backstory of Jeremy Knauff 3:08 - His first digital business and why it crashed 5:15 - The pros and cons of the internet in the marketing business8:32 - Instances where Jeremy rebuilt and saved a company on the verge of bankruptcy 12:16 - His mindset of how to deal with the challenges when engaged to new commitments 14:12 - The similarity between military operations and working with large enterprises  21:14 - What to expect when working with Sparta Media Group 22:15 - Why having a mistake is not a failure 25:04 - Jeremy's piece of advice in terms of failing Engage with Jeremy KnauffSpartan Media LinkedInFacebookYouTube Connect with Knucklehead Media GroupWebsiteFacebook Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.Click here to more episodes of the Knucklehead Podcast    

Escaping the trap of being in the cycle of redundancy and duplication in the way most nonprofit veteran organizations work, John has figured out a unique process to break the traditional landscape of delivering services to transitioning service members and veterans.In today’s edition of the Knucklehead Podcast, our guest, John Boerstler will define the gap between transitioning militaries and the exact resources they need in the shifting process. He will also highlight the current situation of existing veteran service organizations and will present how the service model at Combined Arms closes the gap for veterans returning to civilian life in an easy to understand language.John Boerstler is the CEO at Combined Arms, a dynamic collaborative impact organization that simplifies and accelerates the connection point between veterans and resources in order to deliver maximum impact on the communities they return to. Combined Arms is combating the fragmented and highly populated VSO landscape to overcome the challenges transitioning veterans are facing. It deploys a data-driven approach and a collaborative, connected model of service delivery so that veterans and the community are united.Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Enjoy! Favorite Quote “I fell into that same trap of like ‘I want to start a veteran nonprofit’. From the veterans serving side, we just kept creating new programs. And years later we realized that was just adding to the redundancy. It was adding to the duplication and it was adding to the confusion in the marketplace.” -John Boerstler In This Episode1:50 - What differentiates Combined Arms from other veteran business organizations 4:22 - The prevailing situations most transitioning service members are dealing with and how Combined Arms addresses these conditions 8:45 - How John escaped the cycle of duplication and redundancy in providing service to transitioning military and veterans in the marketplace 11:49 - How his organization fills the gap between interconnecting state agencies 13:04 - A walkthrough on how to get involved in the services or partnership with Combined Arms 17:24 - The equivalent of Combined Arms in the civilian language  Engage with John BoestlerCombined Arms WebsiteEmail Texas Veterans Network  Connect with Knucklehead Media GroupWebsiteFacebook Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.Click here to more episodes of the Knucklehead Podcast            

Protecting your intellectual work, your artistic creation, and your organization demands great effort and legal expertise. Though these sound overwhelming, the awareness of these rights and the assistance from a legal counsel will save you from the slippery slope of complex intellectual property issues. In today’s edition of the Knucklehead Podcast, our guest, Andy Nelson will talk about intellectual property rights, how to avoid copyright and trademark infringement, and the right time to seek professional advice. Andy Nelson is an Intellectual Property Lawyer at Fortis LLP. He loves helping veteran-owned and military spouse-owned businesses start, grow, and succeed with the critical legal counseling they need. Andy represents clients in complex business, commercial, intellectual property matters. His practice emphasizes the development of effective strategies for trademark and copyright protection, enforcement, licensing, and dispute resolution. Areas of focus also include complex contractual and commercial matters, website protection, social media, privacy regulations, trade secrets, and disputes among co-owners of businesses. Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off Enjoy! Favorite Quote “There are all sorts of arguments that are used to be basic. I'm not infringing your copyright, I'm not infringing your trademark because of this difference. You may be right at the end. But guess what, to get to the end, the result that you want, you just spent a whole lot of rebus to get there and you don't even know if you're going to do it right.”                                                                                                                 -Andy Nelson In This Episode 3:08 - The reasons why some people are resistant in talking to lawyers 9:05 - The point where small business owners need to reach out and seek advice from a legal adviser 12:13 - Instances where license and copyright are applied15:52 - The "big three" agencies of the licensing industry 18:26 - How to spot a business that’s infringing intellectual property rights 24:56 - His message to anybody who's contracting with another party  Engage with Andy NelsonFacebookEmailInstagram  Connect with Knucklehead Media GroupWebsiteFacebook Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.Click here to more episodes of the Knucklehead Podcast