Podcasts about predictive marketing

In this episode of Careers Unwrap, host Mark Fawcett sits down with Guy Hanson, Vice President of Customer Engagement at Validity, to explore the evolving world of digital marketing and data management. They discuss the AI revolution's impact on marketing, the critical importance of data literacy in modern careers, and how to build successful customer engagement strategies. Guy shares valuable insights from his 35-year journey in tech and marketing, offering essential advice for those starting their careers in this rapidly changing field.

In this enlightening episode of 'Rethink Real Estate,' host Ben Brady is joined by marketing guru Chris Cochran to explore the cutting-edge strategy of predictive marketing in real estate. Discover how they harness the power of past data to forecast business growth and refine marketing strategies for the future. Learn about the significant role of email and social media marketing in generating leads, with a detailed breakdown of their contributions to business success. Ben and Chris delve into their method of reverse-engineering success, focusing on the importance of strategic planning to achieve ambitious growth targets. They discuss the critical role of diversifying marketing efforts to adapt to dynamic market conditions and the potential pitfalls of over-reliance on single channels. Timestamps & Key Topics: [00:00:00] - Introduction to Predictive Marketing in Real Estate [00:01:23] - The Role of Email and Social Media in Business Growth [00:02:09] - Reverse Engineering Success from Past Data [00:03:28] - Diversifying Marketing Efforts to Enhance Business Resilience [00:04:36] - The Importance of Strategic Planning in Real Estate [00:06:26] - Predictive Analytics for Real Estate Professionals [00:09:57] - Planning for Market Dynamics and Business Scalability

You can call it Predictive Marketing...it's still gambling.

Making content that's truly original is something all content marketers want to do.But then why does so much B2B content look and feel the same? Today, we're giving you permission to express yourself in content like you might express yourself in art. In this episode, we're taking lessons from the Japanese collective of ultra-technologists known as teamLab. Together, with the help of our guest, SVP of Marketing at Sigma Computing Erik Bower, we're talking about defying convention, starting with the last mile, and more.About our guest, Erik BowerErik Bower is SVP of Marketing at Sigma. Prior to joining the company in November of 2023, Erik ran marketing at startups like Daily and Amplitude. He owned growth and digital demand at Palo Alto Networks from $125M to $2.9 billion in 8 years. He is an AI patent holder and has been building ML based machine marketing engines since before 2015.What B2B Companies Can Learn From teamLab:Question convention and then defy it. Don't just fall back on the way things are usually done. Think critically about your content and make something truly original. Erik says, “Think differently about things that are sitting right in front of you, and ask questions like, ‘Why is the convention to do things this way in our industry? It doesn't make any sense.' You always have to take things with that lens of questioning what actually works, and not work from some kind of template that you see other people do.” It's like how TeamLab operates outside of convention. They create immersive experiences that are truly original.Start with the last mile. Plan how you're going to promote your content before you make the content itself. Erik says, “Why wouldn't you start with the last mile? Like you're going to put all of this energy into creating this super expensive event or packaging up this asset,  and then the actual promotion of it is kind of like an afterthought that no one really pays attention to. Start with the last mile and work your way back. If you can't generate interest for this thing, then why are you producing it?”Quotes*”Especially as it pertains to B2B marketing and tech marketing,  I think a lot of what you see is very rote. It's checkbox marketing. But I think that teamLab shows you that original ideas are still possible. I think you have to strive for what a boss of mine called the thumb test, where you put your thumb over the logo. Can you still tell that it's your brand? But go beyond that. Where every experience is innovative, engaging, and not rote. It's a challenge to stay fresh like that, but you can definitely achieve it.”*”It takes that wild hair to just say, ‘I want to use this technology in a new way.' So I think if anything, I have a reputation for having a wild hair. Think differently about things that are sitting right in front of you, and ask questions like, ‘Why is the convention to do things this way in our industry? It doesn't make any sense.'”*”You always have to take things with that lens of questioning what actually works, and not work from some kind of template that you see other people do. Original ideas are still possible and important that you have them. You have to have a point of view.”*”In order to make email marketing and these other things perform well, they have to be more and more micro-targeted to the persona,  the vertical, the use case for line of business. And then it also has to take into account the things that they've already engaged with, where they are in the funnel. And so it becomes this big matrix that's sometimes referred to it as ‘Battleship.' And if you start to do that, you realize that you have a pretty insurmountable amount of content you have to generate. So you have to start to pick your battles and learn which ones are the highest value segments to focus your energy on content generation.”Time Stamps[0:55] Meet Erik Bower, SVP of Marketing at Sigma Computing[4:13] The Magic of teamLab: Blending Art, Technology, and Experience[7:08] Sigma Computing: Revolutionizing Business Intelligence in the Cloud[10:21] The Art of Experience: How teamLab Transforms Perception[12:07] The Philosophy Behind teamLab: Art, Technology, and Interaction[15:54] Revisiting teamLab: The Ever-Changing World of Interactive Art[20:56] Marketing Inspiration from teamLab: Pushing the Boundaries of B2B[27:09] The Challenge of B2B Website Design[28:14] Innovative Storytelling in Web Design[29:19] The Fast Fashion of B2B Websites: Embracing Simplicity[30:08] Decoding Sigma Computing's Marketing Strategy[30:30] Micro-Segmentation: The Future of Targeted Marketing[32:09] The Potential and Pitfalls of AI in Marketing[34:15] Winning the Last Mile: The Importance of Clear Messaging[42:17] Predictive Marketing and the Future of CRM[51:25] Sigma Computing's Upcoming InitiativesLinksCheck out teamLabConnect with Erik on LinkedInLearn more about Sigma ComputingAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

As our special guest this week, we have Ömer Artun, who founded AgileOne in 2006 and held the CEO role until he sold it to Acquia in 2019. Now he's pursuing his dream of running his own restaurant. Omer explains how to leverage customer data to anticipate their needs, preferences, and behaviors. During our conversation, he also gave us some insight into his experience building, scaling, and selling AgileOne. He emphasizes the importance of having “grit as startups don't fail because it's a bad idea or Startups only fail if the founder gives up”. Timestamps: (00:00) Intro (03:20) Appeal for Turkey (04:40) How did you get into predictive marketing and why did you start AgilOne? (06:52) The early days of AgileOne (09:40) Today's data infrastructure (Snowflake, AWS, etc) (14:15) Leveraging predictive marketing across acquisition, activation, and retention (22:39) Retention & churn data points for SaaS businesses (24:27) Customer LTV vs. upside potential; and uplift modeling (27:27) Attribution modeling (and leveraging LTV) (32:07) Defining LTV cohorts and payback period (35:25) Getting started with predictive analytics (36:55) Leveraging customer data in a privacy-first world (38:48) Raising VC funding for AgileOne and selling the company (41:56) Founders vs VCs: misalignment of incentives (46:02) The burden of entrepreneurship (47:25) Generative AI and augmented analytics (49:05) Lightning Round (54:00) Conclusion Guest contact info: omer@artun.com Support Turkey: Ahbap Organization: https://ahbap.org/disasters-turkey Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with Mosheh: www.linkedin.com/in/moshehp twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience. On the Menu: 1. Building an effective marketing funnel for B2B 2. Capturing and converting leads with little effort 3. Relying solely on paid marketing campaigns 4. Optimizing your customer acquisition funnel: The Dos and Don'ts 5. Predictive Marketing and the Future of AI 6. Expanding to a new product under the same brand

Q: ကို Alex ရေ.. Marketing 5.0 အကြောင်း short program လေးလုပ်ပြီး ဆွေးနွေးပွဲလေးလုပ်ဖို့ အစီအစဉ် ရှိလား။ A: Marketing 5.0 ကျတော့ community ဘက်ကို ပိုပြီး support ပေးတဲ့ပုံစံမျိုးဖြစ်တယ်။ အဲ့တော့ Marketing 4.0 မှာ ဘာသတိထားမိလဲဆိုတော့ အကုန်လုံး data, data တွေဆိုပြီး အော်ခဲ့ကြတာပေါ့။ လူတွေရဲ့ data point တွေ ရလာပြီဆိုရင် အဲ့ data point တွေက အများကြီး အသုံးချလို့ရတယ်။ ကျွန်တော်ဆိုလည်း Samsung မှာ ဘယ်လောက်ထိသုံးလို့ရလည်း ဆိုတဲ့ဟာကို Adobe ဘက်ကနေလာပြတဲ့အချိန်မှာ အကုန်မြင်ရတယ်။ အဲ့တော့ data ပိုင်တယ်ဆိုလို့ရှိရင် Donald Trump တောင် သမ္မတဖြစ်သွားတာဆိုတော့ data point တွေသည် အရေးကြီးတယ်ဆိုတဲ့ နေရာရောက်လာတာပေါ့။ data-dripping marketing ဆိုပြီးအကုန်လုံးက digital marketing ကို data-dripping ဆိုပြီး ဟုတ်သော်ရှိ မဟုတ်သော်ရှိ အော်ကြတယ်။ မြန်မာနိုင်ငံကို ပြောတာပေါ့နော်။ မြန်မာနိုင်ငံလောက် data ရှာရခက်တာ မြန်မာနိုင်ငံပဲရှိတယ်။ ဆိုတော့ မြန်မာနိုင်ငံရဲ့ data point တွေကလည်း အရမ်းကြီးများမနေဘူး။ Facebook profile လောက်၊ ဖုန်းနံပါတ်လေး၊ နေရပ်လိပ်စာလောက်နဲ့အကုန်လုံးက အဆင်ပြေနေကြတာများတယ်။ ကြီးကြီးကျယ်ကျယ်ကောက်နေကြတဲ့ company တွေရှိတယ်။ အဲ့ဒီ company တွေကလည်း ဒီဘက်က data ကို business inside အနေနဲ့ ပြန်ပြီးတော့ translate လုပ်ပြီးတော့ business inside ကိုမှ marketing အနေနဲ့ ပြန်ပြီးတော့ အသုံးချနိုင်တဲ့ company လက်တစ်ဆုပ်စာတောင် မရှိဘူး။ ဆိုတော့ အရမ်းနည်းတယ်ပေါ့နော်။ အဲ့တော့ မဖြစ်တဲ့ ကြားထဲကနေ ဖြစ်အောင်လုပ်နေကြတဲ့ marketing သမားတွေကိုလည်း respect ပါ။ Marketing 5.0 မှာကြတော့ data ကို အခြေခံလိုက်တဲ့အချိန်မှာ သုံးခုထွက်လာတယ်။ တစ်ခုကဘာလဲဆိုတော့ Contextual Marketing ရယ် Augmented Marketing ရယ် နောက်တစ်ခုက ဘာမှန်းမသိဘူး။ အဲ့တော့ Contextual Marketing လုပ်တယ်ဆိုတဲ့ဟာမျိုးကြတော့ ခုနပြောတဲ့ data set အခြေခံတာ။ ဥပမာ- Donald Trump ရဲ့ targeted ဆိုတဲ့ video တစ်ခုရှိတယ်။ The Great Heart ဆိုတဲ့ ဇာတ်ကားကို ကြည့်ဖူးတယ်ဆိုလို့ရှိရင် ဒီဇာတ်ကားရဲ့ documentary ရိုက်ထားတဲ့ဟာက Marketing 5.0 ကိုတော်တော်ကြီးကို အများကြီးပြသွားတာ။ Contextual Marketing တွေ အများကြီးသုံးပြသွားတယ်။ လူတွေကို profile ထဲထည့်သွားတာ။ Donald Trump ကိုကြိုက်တယ်ဆို သူတို့ရဲ့ profile ကတစ်ခု။ ပြီးရင် Hillary Clinton ကို ကြိုက်တဲ့ profile ကတစ်ခု တခြားသောကြိုက်တဲ့ profile တွေဆောက်လိုက်ပြီးတော့ segments တွေပြန်ခွဲချလိုက်တာ။ ပြန်ခွဲချပြီးတော့ Donald Trump ကို ကြိုက်တယ်ဆိုလို့ရှိရင် ဘယ်လိုမျိုးဆက်အားပေးရမလဲဆိုတဲ့ဟာမျိုးသွားတယ်။ Hillary Clinton ကို ကြိုက်တယ်ဆိုလို့ရှိရင် မတူတဲ့ page တွေအများကြီးကနေပြီးမှ fake new တွေ ဖြန့်ချတာ။ ဖြန့်ချပြီးတော့ fake new တွေအများကြီးကနေ Hillary Clinton သည် ဘာဖြစ်တယ် ညာဖြစ်တယ် ဟုတ်သော်ရှိ မဟုတ်သော်ရှိ ပြောကြတာပေါ့လေ။ အဲ့ campaign ကို run တာ။ အဲ့အချိန်မှာ profile links ဆောက်သွားတဲ့ဟာတွေ သူတို့ပြောသွားတဲ့ဟာတွေ အရမ်းမိုက်တာ။ အဲ့ဒီဟာက Contextual Marketing ပေါ့။ နောက်တစ်ခုက Augmented Marketing ကကျတော့ ပြောရရင် AR တွေ VR တွေ ပါလာတာ။ ကျွန်တော့်အမြင် Sale Plural မဖြစ်နိုင်ဘူးမဟုတ်ဘူး ဖြစ်နိုင်ပါတယ်။ ကျွန်တော်တို့ဆီမှာ အရင်တစ်ပတ်နှစ်ပတ်ကနေ ကိုစိုးထက်အောင်တို့ တောက်လျှောက်သွားတဲ့ မြို့ပြဆိုတဲ့ app တစ်ခု ကျွန်တော်သတိထားမိလိုက်တယ်။ အဲ့ဒီ AR, VR တွေက မဖြစ်နိုင်ဘူးတော့မဟုတ်ဘူး။ commercial သုံးဖို့အတွက်ကကျတော့ Sale Plural ။ AR, VR က မြန်မာနိုင်ငံမှ မဟုတ်ဘူး။ International မှာတောင် big brand တွေ ဥပမာ- Jonson and Jonson တို့တောင်မှ AR, VR ကို ၁၀၀ ရာခိုင်နှုန်း အသုံးမချနိုင်သေးတဲ့ အခြေအနေတစ်ခု ရှိနေသေးတာဆိုတော့ Augmented Marketing သည် ဝုန်းကနဲ တစ်နှစ်နှစ်နှစ်အတွင်းမှာ တက်လာနိုင်မယ်လို့‌တော့ မမြင်ပါဘူး။ နောက်ဆုံး တစ်ခုကတော့ Predictive Marketing ။ ဘာလဲဆိုတော့ ခုနကပြောတဲ့ data point တွေနဲ့ သွားတဲ့ဟာ။ ကျွန်တော်တို့က consensual marketing မှာ လူတွေရဲ့ profile တွေကို Contextual အနေနဲ့ ဆောက်လိုက်ပြီးလို့ရှိရင် Predictive Marketing ကို run ကြတယ်။ ပြောရရင် ကျွန်တော်တို့အခုလုပ်နေပြီ။ ဥပမာ- shop.com ကျွန်တော်တို့ လူတွေက ဝယ်နေတဲ့ data point တွေရှိတယ်။ Ecommerce platform တွေမှာ ဝယ်နေတဲ့ data point ရပြီဆိုရင် အလွယ်ဆုံး ဥပမာ‌ပေးရရင် ကျွန်တော့် training တွေ Corporate section တွေ မှာပေးနေကျ ဥပမာ- messenger ကို ဖတ်လိုက်။ customer တစ်ယောက်စီလာပြီးပြောတဲ့ဟာတွေကို checking လုပ်လို့ရတယ်။ label တပ်လိုက်။ ကျွန်တော်တို့က နှစ်ပတ်တစ်ခါဝင်တာလား တစ်လတစ်ခါဝင်တာလား ဆိုတဲ့ data တွေ ထွက်လာလိမ့်မယ်။ ဘယ်လမှာ ဝယ်သွားတယ်ဆိုတဲ့ data ထွက်လာပြီဆိုရင် နောက် လ same day လောက်မှာ အစ်ကိုရေ ဒါလေးရောက်လာလို့ ဝယ်အုံးမလားဆိုတဲ့ manual လုပ်ရတယ်။ အဲ့တာတွေ

To watch this episode and for full show notes please visit  https://anewgosell.com/show4/Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing!For inquiries about Anewgo Marketplace-scheduled to launch spring of 2022 please reach out to sara@anewgo.com or andrew@anewgo.com 

Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions.  Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience.  We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them. If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!

Who is your team and where are they? I was watching The Last Dance on Netflix recently and for a guy, me, who hasn't played team sports for the last decade, I definitely came away with a feeling like I still was. The realization being that we are always in a team. The game has changed but the goal remains the same, to win, to win life. Additionally I watched The Social Dilemma, and what a great cause for reflection on consumerism and marketing that was. Come with me won't you and share a few thoughts.

This week's episode is all about analytics. We all know that we can track the small things when it comes to our digital marketing efforts, but how many of us are using that to its full advantage? John Wall from Trust Insights knows his stuff when it comes to marketing data. So much so that he even delves into some predictive marketing and how you can use the same tools and techniques to help you with your marketing. If you have any sort of digital presence, you'll want to check out the episode. I hope you all stay safe and stay home.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Wir reden heute mit Kevin Haag, Analytics-Experte bei Bounteous, über Google Analytics und wie man das Tool sinnvoll einsetzten, kann. Außerdem erzählt Kevin von interessanten Projekten im Bereich Analytics (in Kombination mit Machine Learning und Predictive Marketing). Wir gehen auch auf Trugschlüsse ein, die man aus den Daten ziehen kann und auf welche Metriken man sich wirklich konzentrieren sollte. >> Kevin Haag: https://www.linkedin.com/in/kevalytics/ Im Podcast erwähnt: A/B Testing Signifikanz Tool: https://abtestguide.com/abtestsize/ >>> Abonniere doch gerne das Gründer Café, damit Du keine Folge verpasst! Über eine Bewertung bei iTunes würden wir uns sehr freuen! Alle "Gründer Café" Folgen: https://anchor.fm/gruender-cafe Audio Podcast abonnieren: Spotify – http://bit.ly/GruenderCafeSpotify Apple – http://bit.ly/GruenderCafeApple Overcast – http://bit.ly/GruenderCafeOvercast Google – http://bit.ly/GruenderCafeGoogle Anchor – http://bit.ly/GruenderCafeAnchor Breaker – http://bit.ly/GruenderCafeBreaker RadioPublic – http://bit.ly/GruenderCafeRadioPublic

Can you use artificial Intelligence in your business to propel growth? In this episode, we chat with Magnus Unemyr (Author of Data-Driven Marketing With Artificial Intelligence) to discuss this and more. First, we start with the early days of him helping with the family business being in charge of internet marketing.  Later Magnus shares with us the subtle things we can do with our websites in order to maximize SEO. We also dive into his book where Magnus explains the concept of data being used a currency.  After the break, Magnus shares with us the course he created for small businesses and what kind of value people can expect from those. We also get into a very interesting conversation about if there are ethical limits to how far-reaching technology should go. Lastly, Magnus shares with us his favorite places to visit and gives StartupNation motivation to move forward.  **More On Magnus Unemyr** Magnus is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning'. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He's is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. Check the website for Magnus Unemyr Follow Magnus on LinkedIn  Purchase Magnus' multiple books on Amazon Follow The Startup Life Podcast Facebook Page Want exclusive content from The Startup Life Podcast? Sign up to be a patron on The Binge Podcast Network Patreon Page and Select The Startup Life All-Access Tier.  Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Executive Producers: Dominic Lawson and Kenda Lawson Edited by: Alejandro Giron and Dominic Lawson   Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald    **Break Theme** Cielo - Huma-Huma   

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning'. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He's is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.   During This Show We Discuss… The newest trends with digital marketing How AI is changing things with marketing Types of AI that can really impact a business Forms of automation in a business 2019 trends with marketing automation Benefits of social media automation How business owners can start using AI in their business How you can develop your own AI to help automate your business How you can use AI to better gather prospect data Using AI to organize data and provide insights Chatbots in the digital market The most effective ways to use chatbots All about loT devices Using data from IoT devices to drive marketing automation Difference between basic and advanced marketing automation Other developing technologies that will make big waves in marketing And much more...

Magnus is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

In this podcast session, I had the opportunity to speak with Magnus Unemyr on the topic of Artificial Intelligence. Specifically, how marketers and business leaders can begin harnessing its power to produce better results. For those not familiar with Magnus, he is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He also co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released in 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning.’ Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA.  He’s also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. Enjoy!   Show Links   Connect with Magnus Unemyr on LinkedIn Magnus Unemyr’s Website DeepMind [VIDEO] Joe Rogan Experience #1169 - Elon Musk [APPLE PODCASTS] The Joe Rogan Experience #1169 - Elon Musk [ARTICLE] Twitter taught Microsoft’s AI chatbot to be a racist a**hole in less than a day   Books & Documentaries Mentioned   [BOOK] Data-Driven Marketing with Artificial Intelligence By Magnus Unemyr (Jun 2018) [DOCUMENTARY] Do You Trust This Computer? (Aug 2018) [PDF] Kurzweil, Ray - Singularity Is Near, The (hardback ed) [v1.3]   Books Not Mentioned (but Recommended)   [TEXTBOOK] Artificial Intelligence: A Modern Approach By Stuart Russell & Peter Norvig   People Mentioned   Scott Brinker Elon Musk Joe Rogan Ray Kurzweil  

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. Resources Mastering Online Marketing (free e-book) Magnus Unemyr Blog Magnus Unemyr on LinkedIn Magnus Unemyr on Twitter

The active use of personal guest information is the key to meeting travelers where they are. In this episode, Estella and Glenn sit down with Rich Maradik, Founder of nSight for Travel, a leading predictive marketing tools provider for our industry, to discuss what predictive marketing is, why it matters, and the best ways to use this technology to truly connect with your hotel guests.

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the results of the survey and extracting actionable insights for our listeners. The copy of the survey will be available on the podcast show notes on datacrackle.com

"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included! 

How do you figure out which prospects are actually potential buyers? You could keep in touch with each lead and see how it goes, but that’s not particularly efficient. Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction. Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your product. In this episode, Tony Yang, VP of Demand Generation at Mintigo, explains how predictive marketing works and how it can improve lead qualification.

Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan. Gautham Pandiyan is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.) — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: What is Predictive Marketing? Why & how should retailers leverage Predictive Marketing? What insights are in the recently released Internet Retailer Retention Marketing Report? What are the biggest challenges or obstacles every eCommerce marketer struggles with? And why we peacock at conferences Links: Windsor Circle Website 2016 State of Predictive & Retention Marketing Report, by Internet Retailer Retention Analytics Trial Offer Social Media: @WindsorCircle, LinkedIn, Facebook Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accounts to target and creates a dialogue between marketing and sales. But first, I had to ask, what does the director of audience mean?? Read more: http://technologyadvice.com/blog/marketing/making-the-most-of-predictive-marketing/

In episode 6 of The Predictive Marketer we're joined by Tom Gatten. Tom is CEO & Founder of GrowthIntel, a Predictive Marketing firm based in London. Having defined the original algorithms and theoretical principles behind GrowthIntel's core software, Tom is considered a thought leader in the PM space and a powerful advocate of the use of technology to empower business and economic growth. In this episode we will learn about: -GrowthIntel's very unique application of ‘Full-Stack Data Science' -how American Express doubled it's average deal size in the UK this year -the huge positive effect PM could have on global trade and on civilization going forward

Products of the Mind Episode 6: Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos Welcome to Episode 6 of Products of the Mind. On this episode, I speak with Dayna Rothman, Director of Content Marketing & Inbound at Everstring. About Dayna Rothman What the heck is predictive marketing? Who are your best customers? What is predictive scoring? Do you know the sizes of the companies you lost as customers? Do you know who’s looking at your competitor’s website? In this episode Dayna expands our knowledge with things we didn’t even know were possible. She takes the seemingly endless amount of raw data applicable to your business and does a bunch of fancy tech savvy stuff to make it easily digestible for marketers, business owners, and sales teams alike. Dayna also talks about the innovative culture of the tech industry; whether or not a bubble might burst; sustainable business models; East Coast versus West Coast dress codes; and of course Uber for Juggalos. Interested in Dayna’s advice on lead generation? Check out her latest book Lead Generation for Dummies here: http://www.amazon.com/Lead-Generation-Dummies-Dayna-Rothman/dp/111881617X Learn more about Everstring Predictive Marketing here: http://www.everstring.com/ Thanks for Checking Out Products of the Mind! If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, please consider taking the few seconds it takes to leave an honest review and rating for the podcast on iTunes. They’re very helpful when it comes to the ranking of the show and I read every one. Finally, don’t forget to subscribe to the podcast on iTunes or your favorite podcast app to get automatic updates every time a new episode goes live. Here are instructions on how to subscribe, rate, and review the show in iTunes. The Credits As always, the music for this episode was provided by Le Chateau. The track name is “Bury You.” Go buy it on Soundcloud! This episode and these show notes © 2015 David Lizerbram

In Episode No 3 of The Predictive Marketer we continue our discussion with Max Traylor of breakoutrevenue, and discuss '6Sense', 'mobile data aggregation and implications', 'the new skill sets that Predictive Marketing will require', 'Hubspot as a one stop shop', and about 'company maturity levels to consider for Predictive Analytics.

What if you could predict which homeowners would sell their homes in the future and market just to them? SmartZip does exactly that, and today we're joined today by Avi Gupta, the CEO of SmartZip Analytics, to walk us through exactly what predictive marketing is, and what it means to real estate agents & brokers looking for an easier, more cost-effective approach to geographic farming and seller-lead generation. Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

SmartZip is your "crystal ball" - predicting which homes are likely to list, and then helping you market to them! In today's special encore presentation, Terry Gilliam joins us from SmartZIP Analytics to discuss their innovative approach to cost-effective geographic farming, and explains how this remarkable new real estate technology made SmartZip one of the hottest real estate startups in Silicon Valley. What makes their value proposition so compelling is that they combine predictive data-analysis with automated marketing tools to provide you with a money-saving, hands-free "business in a box" that generates listings for your business. It's no surprise that their backers include some of the industry's largest players - including Intel Capital, and the SCV/NAR REach® 2014 accelerator. Learn more at the SmartZIP website   Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Geographic farming can be a good way to generate leads, but when only 7% of your farm has annual turnover, it's a lot of work to capture those leads. That's where SmartZIP comes in: their platform is like a "crystal ball" for your farm, predicting WHICH houses are likely to sell, and then automatically helping you market to those homeowners to get the listing. Terry Gilliam joins us to discuss this remarkable new technology of predictive real estate marketing. Learn more at the SmartZIP website.  Take Action : Schedule a Free 1-on-1 Coaching Call or Visit Tim & Julie Harris® Real Estate Coaching

Geographic farming can be a good way to generate leads, but when only 7% of your farm has annual turnover, it's a lot of work to capture those leads. That's where SmartZIP comes in: their platform is like a "crystal ball" for your farm, predicting WHICH houses are likely to sell, and then automatically helping you market to those homeowners to get the listing. Jonathan McGowan joins us to discuss this remarkable new technology of predictive real estate marketing. Learn more at the SmartZIP website.  Take Action : Schedule a Free 1-on-1 Coaching Call or Visit Tim & Julie Harris® Real Estate Coaching