Choice Hacking

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Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.

Jennifer L. Clinehens

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    • Sep 9, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 94 EPISODES


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    Latest episodes from Choice Hacking

    The Choice Overload Effect: When too many options is a bad thing

    Play Episode Listen Later Sep 9, 2025 11:55


    Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we're just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

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    How one simple psychology principle transformed this product from low class to luxury (and a $41B market)

    Play Episode Listen Later Sep 2, 2025 13:56


    There's a type of fabric that looks like leather, feels like leather, but isn't leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather  "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they're wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve. FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

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    How Coca-Cola used psychology to become the world's most memorable brand

    Play Episode Listen Later Mar 11, 2025 16:21


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: The psychology of Starbucks Rewards

    Play Episode Listen Later Feb 25, 2025 12:38


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The Pratfall Effect: What happens when brands make big, public mistakes (2025)

    Play Episode Listen Later Feb 18, 2025 10:23


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How psychology built Febreze into a $1B brand

    Play Episode Listen Later Feb 11, 2025 10:27


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The Psychological Power of "Ugly" Design

    Play Episode Listen Later Feb 4, 2025 10:20


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How Psychology Saved Apple

    Play Episode Listen Later Jan 28, 2025 10:49


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Welcome to Season 7

    Play Episode Listen Later Jan 16, 2025 0:50


    A quick message from the host of Choice Hacking, Jen Clinehens.

    choice hacking
    Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

    Play Episode Listen Later Jan 7, 2025 11:38


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: The UNTOLD story of why Kmart failed

    Play Episode Listen Later Dec 31, 2024 12:55


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: The Psychology Behind Aldi's Massive Growth

    Play Episode Listen Later Dec 24, 2024 10:40


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

    Play Episode Listen Later Dec 17, 2024 14:52


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

    Play Episode Listen Later Dec 10, 2024 17:32


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

    Play Episode Listen Later Dec 3, 2024 11:07


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

    Play Episode Listen Later Nov 26, 2024 10:16


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

    Play Episode Listen Later Nov 19, 2024 13:51


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How Psychology Saved Domino's Pizza

    Play Episode Listen Later Oct 29, 2024 11:54


    Thank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in

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    Jo Malone: How a tiny perfume company used psychology to take over the world

    Play Episode Listen Later Oct 8, 2024 12:22


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

    Play Episode Listen Later Oct 1, 2024 9:43


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: JC Penny

    Play Episode Listen Later Sep 24, 2024 12:38


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The Psychology Behind the Rise of Liquid Death

    Play Episode Listen Later Sep 17, 2024 10:25


    Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: How Target used psychology to perfect its experience

    Play Episode Listen Later Sep 10, 2024 12:15


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How COURSERA made education (ethically) addictive

    Play Episode Listen Later Sep 3, 2024 12:30


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The Psychology Behind SPOTIFY'S Success

    Play Episode Listen Later Aug 27, 2024 10:01


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

    Play Episode Listen Later Aug 20, 2024 10:14


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The Psychology Behind Quibi's $2B Fail

    Play Episode Listen Later Aug 13, 2024 11:01


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How psychology saved Chivas Regal scotch

    Play Episode Listen Later Aug 6, 2024 11:08


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How coffee (and a bit of psychology) saved McDonald's

    Play Episode Listen Later Jul 30, 2024 8:01


    Thank you for listening to the Choice Hacking Podcast. If you liked what you heard, please leave a rating or review for the podcast. And if you're a true superstar (and I know you are!) consider sharing an episode with your social media followers, friends, and family. Any of these help the podcast find new listeners and grow. ✅ Find me (Jen Clinehens) & Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    How Mini (and BMW) used psychology to become a cult classic

    Play Episode Listen Later Jul 23, 2024 11:38


    Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    The psychology behind Blockbuster's $3B failure

    Play Episode Listen Later Jul 16, 2024 12:06


    Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

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    Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

    Play Episode Listen Later Apr 16, 2024 17:32


    Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

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    Greatest Hits: The Psychological Failure of New Coke

    Play Episode Listen Later Apr 4, 2024 12:27


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course✅ Join my free newsletter✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Psychological Failure of New Coke

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    Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

    Play Episode Listen Later Mar 28, 2024 11:40


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of CoffeeDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

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    The UNTOLD story of why Kmart failed

    Play Episode Listen Later Mar 21, 2024 12:55


    Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

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    How a tiny perfume company used psychology to take over the world

    Play Episode Listen Later Mar 13, 2024 12:22


    Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

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    Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

    Play Episode Listen Later Mar 7, 2024 7:58


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

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    How Duolingo Used Psychology to Make Learning Addictive

    Play Episode Listen Later Feb 28, 2024 14:52


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training✅ Join my free newsletter to become a marketing psychology master in

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    Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

    Play Episode Listen Later Feb 22, 2024 10:00


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

    Play Episode Listen Later Feb 15, 2024 12:10


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

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    Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

    Play Episode Listen Later Feb 8, 2024 9:38


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA's Store Design Makes You Buy MoreChoice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

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    Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

    Play Episode Listen Later Jan 31, 2024 13:12


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

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    The Psychology Behind Aldi's Massive Growth

    Play Episode Listen Later Jan 24, 2024 10:40


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    How Coca-Cola used psychology to become the world's most memorable brand

    Play Episode Listen Later Jan 17, 2024 16:21


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    The psychology of Starbucks Rewards

    Play Episode Listen Later Jan 10, 2024 12:38


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    Part Two: How Amazon Uses Psychology to Perfect Its Experience

    Play Episode Listen Later Nov 16, 2023 12:01


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    Part One: How Amazon Uses Psychology to Perfect Its Experience

    Play Episode Listen Later Nov 9, 2023 12:51


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

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    Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

    Play Episode Listen Later Nov 2, 2023 11:06


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: New York Times: How Uber Uses Psychological Tricks to Push Its Drivers' ButtonsNew York Times: How Uber Drivers Decide How Long to WorkStudy: Algorithmic Labor and Information Asymmetries: A Case Study of Uber's Drivers

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    Part One - How Uber Used Psychology to Perfect Its Experience

    Play Episode Listen Later Oct 26, 2023 9:42


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

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    How psychology saved Dominos Pizza

    Play Episode Listen Later Oct 18, 2023 11:54


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in

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    The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

    Play Episode Listen Later Oct 11, 2023 11:07


    Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking.Academy✅Join my free newsletter to become a marketing psychology master in

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