Podcasts about choice hacking

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  • 118EPISODES
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  • Mar 11, 2025LATEST

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Best podcasts about choice hacking

Latest podcast episodes about choice hacking

Choice Hacking
How Coca-Cola used psychology to become the world's most memorable brand

Choice Hacking

Play Episode Listen Later Mar 11, 2025 16:21


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: The psychology of Starbucks Rewards

Choice Hacking

Play Episode Listen Later Feb 25, 2025 12:38


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The Pratfall Effect: What happens when brands make big, public mistakes (2025)

Choice Hacking

Play Episode Listen Later Feb 18, 2025 10:23


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How psychology built Febreze into a $1B brand

Choice Hacking

Play Episode Listen Later Feb 11, 2025 10:27


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The Psychological Power of "Ugly" Design

Choice Hacking

Play Episode Listen Later Feb 4, 2025 10:20


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How Psychology Saved Apple

Choice Hacking

Play Episode Listen Later Jan 28, 2025 10:49


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Welcome to Season 7

Choice Hacking

Play Episode Listen Later Jan 16, 2025 0:50


A quick message from the host of Choice Hacking, Jen Clinehens.

choice hacking
Choice Hacking
Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Choice Hacking

Play Episode Listen Later Jan 7, 2025 11:38


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: The UNTOLD story of why Kmart failed

Choice Hacking

Play Episode Listen Later Dec 31, 2024 12:55


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: The Psychology Behind Aldi's Massive Growth

Choice Hacking

Play Episode Listen Later Dec 24, 2024 10:40


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Choice Hacking

Play Episode Listen Later Dec 17, 2024 14:52


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

Choice Hacking

Play Episode Listen Later Dec 10, 2024 17:32


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Choice Hacking

Play Episode Listen Later Dec 3, 2024 11:07


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

Choice Hacking

Play Episode Listen Later Nov 26, 2024 10:16


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

Choice Hacking

Play Episode Listen Later Nov 19, 2024 13:51


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

30min de NeuroMarketing
Como os consumidores tomam decisões

30min de NeuroMarketing

Play Episode Listen Later Nov 18, 2024 34:35


“Como os consumidores tomam decisões” é o tema deste Podcast abordado por Jen Clinehens conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket (resenha em portugues a partir do 17° minuto). Jen é a autora do livro “Choice Hacking”, nomeado um dos "Melhores Livros de Psicologia Comportamental de Todos os Tempos" e "Melhores Novos Livros de Psicologia Comportamental para Ler em 2022" pela Book Authority. Tópicos abordados neste Podcast: - Por que a psicologia de marketing e a ciência comportamental são tão adequadas para marketing e negócios? - No que a maioria das empresas erra sobre como os clientes pensam e tomam decisões - Exemplo de uma marca que usa bem Ciência Comportamental - O princípio da ciência comportamental que toda empresa precisa conhecer - Boas fontes para aprender mais sobre esses tópicos

30min de NeuroMarketing
Como os consumidores tomam decisões

30min de NeuroMarketing

Play Episode Listen Later Nov 18, 2024 34:35


“Como os consumidores tomam decisões” é o tema deste Podcast abordado por Jen Clinehens conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket (resenha em portugues a partir do 17° minuto). Jen é a autora do livro “Choice Hacking”, nomeado um dos "Melhores Livros de Psicologia Comportamental de Todos os Tempos" e "Melhores Novos Livros de Psicologia Comportamental para Ler em 2022" pela Book Authority. Tópicos abordados neste Podcast: - Por que a psicologia de marketing e a ciência comportamental são tão adequadas para marketing e negócios? - No que a maioria das empresas erra sobre como os clientes pensam e tomam decisões - Exemplo de uma marca que usa bem Ciência Comportamental - O princípio da ciência comportamental que toda empresa precisa conhecer - Boas fontes para aprender mais sobre esses tópicos

Choice Hacking
How Psychology Saved Domino's Pizza

Choice Hacking

Play Episode Listen Later Oct 29, 2024 11:54


Thank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in

Choice Hacking
Jo Malone: How a tiny perfume company used psychology to take over the world

Choice Hacking

Play Episode Listen Later Oct 8, 2024 12:22


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

Choice Hacking

Play Episode Listen Later Oct 1, 2024 9:43


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: JC Penny

Choice Hacking

Play Episode Listen Later Sep 24, 2024 12:38


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The Psychology Behind the Rise of Liquid Death

Choice Hacking

Play Episode Listen Later Sep 17, 2024 10:25


Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: How Target used psychology to perfect its experience

Choice Hacking

Play Episode Listen Later Sep 10, 2024 12:15


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How COURSERA made education (ethically) addictive

Choice Hacking

Play Episode Listen Later Sep 3, 2024 12:30


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The Psychology Behind SPOTIFY'S Success

Choice Hacking

Play Episode Listen Later Aug 27, 2024 10:01


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

Choice Hacking

Play Episode Listen Later Aug 20, 2024 10:14


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The Psychology Behind Quibi's $2B Fail

Choice Hacking

Play Episode Listen Later Aug 13, 2024 11:01


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How psychology saved Chivas Regal scotch

Choice Hacking

Play Episode Listen Later Aug 6, 2024 11:08


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How coffee (and a bit of psychology) saved McDonald's

Choice Hacking

Play Episode Listen Later Jul 30, 2024 8:01


Thank you for listening to the Choice Hacking Podcast. If you liked what you heard, please leave a rating or review for the podcast. And if you're a true superstar (and I know you are!) consider sharing an episode with your social media followers, friends, and family. Any of these help the podcast find new listeners and grow. ✅ Find me (Jen Clinehens) & Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
How Mini (and BMW) used psychology to become a cult classic

Choice Hacking

Play Episode Listen Later Jul 23, 2024 11:38


Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Choice Hacking
The psychology behind Blockbuster's $3B failure

Choice Hacking

Play Episode Listen Later Jul 16, 2024 12:06


Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Marketing For Learning®
Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning

Marketing For Learning®

Play Episode Listen Later Jul 12, 2024 14:50


Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.   LINKS: Han's LinkedIn Seth Godin's newsletter about the Pinocchio protocol. Choice Hacking

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Play Episode Listen Later Jun 24, 2024 42:40


404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)   Today's Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her discussion with host Melina Palmer, Jennifer emphasizes the significance of understanding the emotional journey of customers and leveraging the peak-end rule to shape customer perceptions. The conversation explores the non-linear nature of customer journeys, the importance of contextual factors, and the power of experimentation in applying behavioral science principles.  Jennifer's expertise in leveraging behavioral science to create meaningful customer experiences provides a nuanced approach to customer journey mapping and enhancing touchpoints. Her practical examples, such as Disney's approach to shaping the true end of customer experiences, add depth and relevance to the discussion. Listeners can gain valuable takeaways on choice hacking, understanding the true end of experiences, and the application of behavioral science principles to create engaging and memorable brand interactions, making this episode an essential listen for business leaders and marketers seeking to improve customer experiences. In this episode, you will be able to: Apply Behavioral Science to Transform Your Business Master Customer Journey Mapping for Enhanced Customer Experiences Unlock the Power of Peak End Rule for Exceptional CX Implement Effective Choice Architecture Strategies for Business Success Harness Visual Salience to Drive Customer Engagement Show Notes: 00:00:00 - Introduction Jennifer introduces the concept of choice hacking and its application in understanding the psychology of why people buy. 00:02:00 - Intersection of Behavioral Science and Experience Jennifer shares her background and how she applies behavioral science to experience design, marketing, and advertising for various brands. 00:07:49 - The Messy Reality of Customer Journeys Customer journeys are not linear and require a pragmatic approach. It's crucial to experiment with behavioral science principles and consider the context of the customer base. 00:09:58 - Small Steps in Customer Journeys Jennifer discusses the importance of breaking down customer journeys into small steps and paying attention to every moment to create a seamless and effective experience for the customers. 00:12:13 - Peak End Rule in Customer Journeys Jennifer highlights the significance of applying the peak-end rule across a customer journey and the challenges of capturing the emotional journey autonomic. 00:13:27 - Understanding the True Ending of Customer Experience Jennifer discusses the importance of recognizing the true ending of a customer experience, highlighting the common mistake brands make in neglecting the post-purchase phase and how it impacts customer satisfaction. 00:14:01 - Examples of Brands Getting the Ending Wrong Jennifer provides examples of brands failing to manage the true ending of their customer experience, including a personal experience with Lululemon's delivery partner and Disney's innovative approach to enhancing the end of their theme park experience. 00:17:16 - Importance of Context in Customer Experience The conversation delves into the significance of understanding the context in which customers interact with a brand, emphasizing the need for brands to take responsibility for the entire customer journey, including post-purchase interactions and feedback management. 00:19:41 - Tips for Discovering the True End Jennifer shares practical tips for identifying the true end of the customer experience, including the importance of talking to and observing customers, breaking down silos within the organization, experimenting with different approaches, and measuring satisfaction on a journey level. 00:24:23 - Creating Surprise and Delight Moments The conversation explores the concept of surprise and delight in customer experience, highlighting how brands like John Lewis and Purple mattress company effectively use unexpected gestures to enhance the overall brand memory and customer satisfaction. 00:25:54 - Donating Mattresses to Homeless Shelters Jennifer discusses the practice of donating extra mattresses to local homeless shelters. This goodwill gesture not only solves the problem of disposing of unwanted mattresses but also creates a positive brand association. 00:26:40 - Preventing Abuse of Donations Jennifer addresses concerns about potential abuse of the donation practice, emphasizing the rare occurrence of customers taking advantage of the system. This approach benefits the brand and fosters goodwill without allowing exploitation. 00:27:49 - Taking Ownership of Customer Experience Jennifer highlights the need for brands to take ownership of the entire customer experience, not just individual touchpoints. She emphasizes the importance of addressing moments of pain and frustration to create a positive, memorable association with the brand. 00:29:09 - Importance of Visual Salience Jennifer emphasizes the significance of visual salience and cognitive load simplicity theory in ensuring that customers notice and engage with the intended elements of a store, website, or app. Understanding what customers see is crucial for effective design and communication. 00:34:16 - Balancing Emotion and Effectiveness Jennifer discusses the need for brands to balance emotional appeal and effectiveness in their customer journey. She stresses the importance of delivering on both aspects to motivate and encourage customer action, ultimately achieving business goals. 00:38:22 - Introduction to Choice Hacking and the Book Jennifer introduces the concept of choice hacking and the book, emphasizing the focus on education, inspiration, and practical application of the choice framework. The book is available for purchase and offers a free chapter download at choicehacking.com. 00:39:25 - Practical Application of the Choice Framework Jennifer discusses the tactical and easy-to-apply nature of the choice framework presented in the book. She highlights the behavioral science principles underpinning great experiences and mentions the availability of a free course on choicehacking.com. 00:39:45 - Gratitude and Closing Remarks Melina expresses gratitude to Jennifer for sharing her insights on the show. Jennifer reciprocates and emphasizes the value of the conversation. 00:40:19 - Brand Experience and Micro-Moments Melina reflects on the importance of understanding the true end of brand experiences and the impact of micro-moments on brand reinforcement. She emphasizes the empowering nature of negative moments as opportunities for surprise and delight. 00:41:56 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Jennifer: Jennifer on X Jennifer on LinkedIn More About Jennifer Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Choice Hacking, by Jennifer Clinehens Neurobranding, by Peter Steidl Blindsight, by Matt Johnson and Prince Ghuman The Truth About Pricing, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Top Recommended Next Episode: Disney (ep 292) Already Heard That One? Try These:  Costco (ep 47) Peak-End Rule (ep 97) Surprise & Delight (ep 276) Starbucks (ep 278) Robert Cialdini Interview (ep 312) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Choice Hacking
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

Choice Hacking

Play Episode Listen Later Apr 16, 2024 17:32


Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Choice Hacking: Drive Sales Through Simplicity with Jen Clinehens

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Apr 10, 2024 34:59


Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences. https://www.theagentsofchange.com/530 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

Choice Hacking
Greatest Hits: The Psychological Failure of New Coke

Choice Hacking

Play Episode Listen Later Apr 4, 2024 12:27


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course✅ Join my free newsletter✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Psychological Failure of New Coke

Choice Hacking
Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

Choice Hacking

Play Episode Listen Later Mar 28, 2024 11:40


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of CoffeeDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Choice Hacking
The UNTOLD story of why Kmart failed

Choice Hacking

Play Episode Listen Later Mar 21, 2024 12:55


Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

Choice Hacking
How a tiny perfume company used psychology to take over the world

Choice Hacking

Play Episode Listen Later Mar 13, 2024 12:22


Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you.✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to become a marketing psychology master in

Choice Hacking
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

Choice Hacking

Play Episode Listen Later Mar 7, 2024 7:58


Choice Hacking
How Duolingo Used Psychology to Make Learning Addictive

Choice Hacking

Play Episode Listen Later Feb 28, 2024 14:52


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training✅ Join my free newsletter to become a marketing psychology master in

Choice Hacking
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

Choice Hacking

Play Episode Listen Later Feb 22, 2024 10:00


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

Choice Hacking
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Choice Hacking

Play Episode Listen Later Feb 15, 2024 12:10


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its SuccessDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Choice Hacking
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

Choice Hacking

Play Episode Listen Later Feb 8, 2024 9:38


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA's Store Design Makes You Buy MoreChoice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Choice Hacking
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

Choice Hacking

Play Episode Listen Later Jan 31, 2024 13:12


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

Choice Hacking
The Psychology Behind Aldi's Massive Growth

Choice Hacking

Play Episode Listen Later Jan 24, 2024 10:40


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

Choice Hacking
How Coca-Cola used psychology to become the world's most memorable brand

Choice Hacking

Play Episode Listen Later Jan 17, 2024 16:21


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

Choice Hacking
The psychology of Starbucks Rewards

Choice Hacking

Play Episode Listen Later Jan 10, 2024 12:38


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

Choice Hacking
Part Two: How Amazon Uses Psychology to Perfect Its Experience

Choice Hacking

Play Episode Listen Later Nov 16, 2023 12:01


Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in

amazon psychology choice hacking
Women with Cool Jobs
Behavioral Marketer Uses Behavioral Science, AI, & Psychology to Understand Customer Decisions and Opinions, with Jen Clinehens of Choice Hacking

Women with Cool Jobs

Play Episode Play 53 sec Highlight Listen Later Sep 6, 2023 71:07 Transcription Available


How do people make decisions? Is it based on facts, logic, emotions, or other factors? Jen Clinehens, a behavioral marketer, helps organizations large and small better understand the psychology and science behind customer decisions and opinions. Jen has worked with brands like AT&T, McDonald's, Adidas, and Starbucks and is the Founder and Managing Director of Choice Hacking, a customer experience (CX) agency.Whether it's understanding why a customer is buying one brand's product over their own or why the customer is putting less product in their cart than before, Jen helps individuals and organizations dive deep into the brains of their customers. She uses a combination of behavioral science, AI, & psychology  to increase customer growth and engagement. We talk about her career path starting at age 16 as a classical violist to how watching "Mad Men" allowed her to consider a career that involved creativity and business. She also shares how running her own business since 2020 takes her back to entrepreneurial roots where she wears many hats.You can find her podcast "Choice Hacking", newsletter, blogs and more by going to her website.Contact Info:Jen Clinehens  - Guestjen@choicehacking.com (email)ChoiceHacking.comJulie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)Julie Berman (LinkedIn) ------------------------------------------------------------------------------------------ Wishing you had your own cool job?? Not sure what you want to be when you grow up? In a time of transition or reinvention? Are you so busy that you've put yourself on the backburner for awhile? Get Sparked! Understand yourself better and learn what feels exciting and fulfilling for you. Not sure where to start? Julie can help you figure out what lights you up and fulfills you, so you can do a cool job, too! Schedule HERE to do a free, quick debrief to see how you can add more of what sparks you to life and work. Julie Berman is a Sparkologist in addition to being the Podcast Host & Producer of "Women with Cool Jobs".