Podcasts about mightyhive

You could say that the marketing field is going through exciting times right now. But you shouldn't say that everything's rosy. Here are examples of issues we're grappling with: The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we're saddled with loads of Technical debt, and the order to repatriate customer data from all these servers.  CMOs are tasked so much with explaining technology out there, much of their time is used up by the C-Suite's questions, leaving little time for them to manage marketing. There's the question of whether the agency-client relationship will survive with AI. Some say brands won't need an agency as they will generate their own creative. Agencies like Publicis, who've poured huge sums into their media-platform CoreAI that monitors billions of consumer signals and can inform what ads should be made, when & where.  Because our field doesn't have standardized accreditation, our terminology isn't  uniform, and we make dialects for our company or industry. How's that working for us? About as well as it did for those building the Tower of Babel. My guest is Myles Younger, Head of Innovation and Insights at U of Digital. Since graduating from Northeasters 20 years ago, he's been up and down the marketing industry block. He was a client-side marketer in the tech and financial services sectors, He founded and led an adtech company, Canned Banners, that was acquired. He worked as a VP at data consultancy  MightyHive which became Media.Monks.  He is in a new role now at U of Digital, spearheading this education thought leadership to expand the company's educational offerings across different formats, learners, and markets  To me, he's something of a modern-day David Ogilvy, who wrote his thoughts on his industry back in the day, in a book called “Confessions of an Ad Man”. Myles is just as outspoken on digital media and advertising topics, and the opinions he voices in trade publications and podcasts can come across as prophecies about this industry and sometimes pleas for how it could be better.  I caught up with him in Portland, OR, where he lives with his wife and three kids. Timestamp/Chapters 0:00:00 Intro 0:03:25 Welcome Myles 0:04:55 Continuum of approaches to privacy 0:07:58 Our reliance on ad tech; its future 0:20:56 We can only go as fast as our people can 0:24:53 Tech debt we've brought on ourselves 0:31:50 PSA 0:32:37 Changes impacting platforms & ad agencies 0:42:44 Platforms exploiting advertisers in the name of Al 0:48:27 The good & bad of using their Cloud offerings 0:52:32 Best reaction is educating ourselves 1:00:00 How to reach out to Myles   Links to all People/Products/Concepts mentioned in the show appear within the Funnel Reboot site on Ep 184's shownotes page.  

In today's episode, we are joined by Matt Pru, co-founder and managing partner at Stackmatix, the startup and scaling growth partner. Prior to co-founding Stackmatix, Matt was the Head of Sales at MightyHive which he helped grow from 10 to more than a hundred employees and which ultimately sold to S4 Capital for $150M. In addition, Matt has worked as a startup advisor to a number of companies including a company called MovingLake, a YCombinator startup. In this episode, we discuss how Matt ran a $30M sales operation at MightyHive, how Matt built Stackmatix, and the tactics Stackmatix uses to grow a startup's sales. Stick around to the end to hear what most startups get wrong and how Matt suggests to fix this. Please subscribe to Studying Success to hear more from the best entrepreneurs and investors!Also check out our website at www.studyingsuccesspodcast.com.Follow us on Instagram, TikTok, and Youtube – @studyingsuccesspodcast

Sir Martin Sorrell, is the mastermind behind the success of WPP and S4 Capital. He has charted an exceptional journey from his birthplace in London to establishing two thriving advertising and marketing services firms. His newest venture S4 Capital has invested in companies like MightyHive, Firewood Marketing, Circus Marketing, and Maverick Digital.

Growing Venture Backed Startups Matt Pru, Stackmatix   – The Sharkpreneur podcast with Seth Greene Episode 942 Matt Pru Matt Pru has spent his career in startups. He was one of the first dozen employees at TalentBin and MightyHive, which were both acquired for $20M and $150M, respectively. Matt is currently a 2nd time Founder working on Stackmatix where he has helped over 100 startups with their go-to-market and scaling strategies. Matt is a Mentor in some of the world's top startup programs like TechStars, StartX, and Alchemist and was recognized by Forbes as one of the Next 1000 top entrepreneurs.   Matt is an investor in over 30 startups and has been an equity advisor for several as well. Matt has both done 10's of millions of dollars in sales in his career as well as managed 10's of millions of dollars in marketing budgets. He is one of the few people with holistic strategic and operational experience across sales and marketing with a knack for getting startups off the ground – one of the greater challenges in business.   Listen to this informative Sharkpreneur episode with Matt Pru about growing venture backed startups. Here are some of the beneficial topics covered on this week's show: - How the proliferation of AdTech, MarTech, and SalesTech makes it difficult for people to know which tools to use for their business. - Why startups need to allocate their money early on as efficiently as possible. - How most full-service organizations don't cater to early-stage start-ups because they think they're too risky. - Why it's important to be up to date on the trends happening in AI and robotic process automation. - How no one should have to give up on their own business because they don't know what to do next.   Connect with Matt: Guest Contact Info Twitter @stackmatix Instagram @stackmatix_team Facebook facebook.com/stackmatix LinkedIn linkedin.com/company/stackmatix   Links Mentioned: stackmatix.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Disclaimer:When I bring technology vendors on the show, you should know that they are not sponsors or affiliates. They're simply here to give you a broader perspective.   Puneet Gangrade is a Customer Success Engineer, an active amateur soccer and badminton player and a resident of New York City who originally hails from Indore, India   He works at Habu, a data clean room software company, with the goal of creating reliable data and media strategies for all of his clients. He is responsible to work with Habu's Engineering, Product teams, and clients on end-to-end workflows including clean room adoption, onboarding, planning, implementation, and growth. Habu works across distributed data platforms that allow agencies, publishers, advertisers, and their partners to truly unlock the potential of data and collaborate in a privacy-safe manner.    He has been a data clean room enthusiast since the beginning of 2018. Previously, he worked as a Digital Analytics Specialist at Time Inc till Oct 2017 and as a Data Science Team Lead at MightyHive, an adtech agency from early 2018 to mid-2022. He has a BS in Computer Science and earned his MS in Marketing Intelligence from Fordham University Gabelli School of Business, with a concentration in Marketing and Analytics.   Amid the rise of advanced measurement techniques in media and other industries, he likes to keep learning about various data clean room technologies and constantly think of use cases in media, finance, CPG, pharma, etc. where data clean rooms could be leveraged. He continues his passion for everything related to data clean rooms and data collaboration at Habu.

Garret Caudle is the Founder and CEO of Influent, a full-service agency that turns executives and thought leaders into industry influencers. With six years of experience in the B2B marketing space, Garret helps brands tell stories through their executives. Before founding Influent, he was the Head of Marketing at MightyHive and also Orca Pacific. In this episode… B2B marketing has largely transitioned to social platforms, yet many brands lack a practical strategy to identify an ideal platform and generate content. So, how can you determine the best strategy and platform for creating brand awareness? Garret Caudle maintains that people connect with people, not brands, so it's crucial to develop a strategy that creates and utilizes a personal brand style. This involves identifying influencers or other personable creators to establish a profile that matches your brand's vision. Once you've accomplished this, you can research and leverage LinkedIn's growing social platform to create short, engaging pieces of content that resonate with your target audience.  In today's episode of The Digital Deep Dive, Aaron Conant sits down with Garret Caudle, Founder and CEO of Influent, to talk about leveraging LinkedIn into your content marketing strategy. Garret shares how brands can use LinkedIn to generate leads and awareness, the importance of influencer relationships in B2B marketing, and how to implement an innovative content strategy for brand awareness. 

In Erik's podcast Sir Martin Sorrell describes the third act of his career. He shares his view on the advertising industry and gives insights on S4 Capital, his purely digital advertising and marketing service business that was founded in 2018. In the interview the two are discussing the following topics: What is Sir Martins perception of the status quo of the advertising industry? What is the perception of advertiser on the increasing transparency? What is the biggest limitation in terms of top line growth? What is your perception of the German media and agency landscape? E.g., Accenture Interactive What is your opinion on the future of consultants? What are the competitors for S4 Capital? In the end, Sir Martin and Erik discuss the big challenges for marketers in a rapidly changing marketing landscape. Sir Martin Sorrell is Executive Chairman of S4 Capital plc. The company is building a purely digital advertising and marketing services business for global, multinational, regional, local clients, and influencer brands. S4 Capital plc merged MediaMonks, its content practice, and MightyHive, its programmatic practice, into Media.Monks in 2021. The integrated brand includes more than 25 other content, programmatic, media and data companies that have merged with Media.Monks over the course of the last three years. Currently Media.Monks is more than 7000 people and is present in 33 countries. Sir Martin Sorrell was CEO of WPP for 33 years. When he left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Content recommendations: Ted Levitt 1983: https://hbr.org/1983/05/the-globalization-of-markets Hubert Joly 2021: https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-hubert-joly-on-unleashing-human-magic Marion Harper: History of Media Agencys: https://www.campaignlive.co.uk/article/history-advertising-quite-few-objects-40-marion-harpers-plane/1148591 Holy Trinity - Sir Martin Sorrell 2019: https://www.mediavillage.com/article/sir-martin-schools-me-on-data-creativity-and-the-holy-trinity-of-s4-capital/

In this episode Sir Martin exlpains exactly how he formed S4 Capital and acquired MediaMonks and MightyHive creating a new era, new media business. 8 mergers last year and 2 mergers this year while most people were still recovering from their New Year's hangovers and have continued on an ambitious growth path and are now valued north of £3bn.

Join us for a conversation with Pete Kim, CEO and co-founder of MightyHive, a leading ad-tech firm that was acquired by S4 Capital. Kim held senior product management and business development roles at Google and Yahoo! Learn what it takes for large enterprises to lead and stay ahead in both advertising and innovation.

In der neuen Folge von #WhatsNextAgencies öffnet Kim Alexandra Notz gemeinsam mit Nina Haller die Daten-Büchse der Pandora. Nina ist seit Anfang 2021 Managing Director von MightyHive (jetzt Media.Monks) und Teil des Management Board von Media.Monks Germany. Auch schon während ihrer Zeit in (Media-)Agenturen wie Accenture Interactive, Dentsu, Mediacom oder Group M war das Thema Data & Technology ihr ständiger Begleiter. Sie weiß, was es braucht, um eine Kreation datengestützt smarter und effektiver zu machen und darüber hinaus echten Mehrwert für den Konsumenten zu schaffen. Dazu sollten Unternehmen dringend auch einen Blick in die eigenen Daten, wie Analytics und CRM, werfen und den dort vorhandenen Datenschatz heben und mit Media verknüpfen. In diesem Zusammenhang sprechen die beiden über Reverse Funnel Planning, darüber, an welcher Stelle der Customer Journey es die „Big Idea“ braucht und warum für das Marketing eine organisationale Transformation absolut unverzichtbar ist, um zukunftsfähig aufgestellt zu sein.

Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights [05:07] – John introduces himself John is the CEO and founder of Orca Pacific. His company has transitioned from a full-service agency focused on Amazon to global eCommerce. Orca Pacific has merged with global marketing firms, MightyHive and S4 Capital. [06:39] – eCommerce and Amazon Trends COVID has influenced consumer demand and the global acceleration of the adoption of eCommerce. eCommerce is gaining traction; this will stick even post-COVID. One of the most notable Amazon trends in recent years has been the increasing pay-to-play platform. Brick and mortar retailers are starting to adopt retail media as a revenue channel. They do so to increase revenue streams. [08:51] – What is retail media? Retail media is the monetization of traffic by eCommerce retailer marketplaces. They do this by selling ads on their platform. By selling digital real estate, retail media provides eCommerce platforms a second revenue stream. Amazon is the blueprint for retail media. [11:18] – The challenge for brick and mortar retailers Brick-and-mortar stores leverage their scale to pump more money out of their vendors and suppliers. However, they do not present any significant benefits for the brand. Meanwhile, retail media is self-sustaining and has larger financial returns. Paying money to obtain more shelf space is not as direct as getting an ad click. If done correctly, retail media could be beneficial for both the retailer and the brand. [14:07] – The industry's responses to Amazon trends There is cynicism in that Amazon is finding another way to extract money. The biggest complaint on the pay-to-play shift is the erosion of organic customer attraction. Product quality doesn't matter as much as paying to be advertised. For newer and more aggressive brands, this shift provides opportunities to accelerate their presence. [17:21] – Equipping your ad toolkit Sponsored products are the lowest funnel you can reach for. High-funnel ads target customers that are not necessarily browsing in your category. Mid-funnel ads target customers who might be searching in your category but not specifically looking at the item you're selling. Sponsored videos are effective tools in attracting customers. With its emphasis on creativity, videos can grab customers' attention in just a few seconds. [19:49] – What is effective creativity? There's a lack of practical creatives in the market. Effective creativity doesn't mean creating top-notch images and videos. It's the practicality of presenting the appropriate information in the right way. People prefer authentic ads over polished ads. [24:56] – Amazon trends to look out for and predictions on its competitors eCommerce could become a more significant channel. The players in the competitive landscape may be maintaining their relative share. Groceries could leapfrog Amazon in eCommerce. Amazon is strong on the hard lines, but they can improve on their fashion categories. Smaller and more niche players could overcome Amazon. Instacart, Shopify, and other direct-to-consumer brands can be a threat to Amazon. [28:55] – Will Instacart and Shopify overtake Amazon? Amazon has built its physical infrastructure for almost three decades. There are no roundabout ways to build it easier and quicker. And so, Amazon's physical infrastructure is its biggest strength. Instacart is their most interesting competitor because they don't need physical infrastructure. [30:50] – Amazon trends: drones and cashier-less stores Drones will be put into action in five years and only if they're 100% perfect. Cashier-less stores solve the customer pain point of having to wait in line. These stores minimize the formats of brick-and-mortar stores and monetizing the data streams. [35:26] – Walmart's customer experience Walmart is starting to treat its physical stores as an asset. It's convenient to buy your groceries online, show up at their store, and have the goods loaded onto your vehicle. Walmart's biggest advantage is the connectivity back to their physical store. Jet was a good investment for Walmart because they picked up many new people, tags, and customers.

Podcast topics:1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries.15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is poised to throw a wrench into back-to-work plans, and many businesses are updating their COVID policies in turn.18:57 - All about the Edelman acquisition of Basilinna and roll out of DC firm Edelman Global Advisory.23:05 - On Martin Sorrell's S4 Capital rebranding its MediaMonks and MightyHive brands into one entity, Media.Monks.25:01 - New York Governor Andrew Cuomo responded to an attorney general investigation that found he sexually harassed at least 11 women. How well — make that poorly — did Cuomo handle his response?29:47 - Catching up on Olympics storylines and how athletes are communicating their mental health directly to viewers.33:35 - PRWeek calls for Best Places to Work submissions. Learn more here.

Desconstruir e reconstruir a forma que serviços são feitos na indústria de marketing digital e tecnologia. Essa é a proposta do grupo S4 Capital. Neste episódio, conversamos com Bruno Rebouças, Managing Director Latam na MightyHive, sobre suas experiências como fundador da Progmedia e dentro do mercado digital como ex funcionário do Google Brasil e Google México. Dentro dos assuntos, debatemos também sobre empreendedorismo e a fusão entre as empresas Raccoon e MightyHive com o grupo da S4 Capital, que possui o intuito de entregar soluções cada vez mais completas para o mercado. Se curtir o conteúdo, se inscreva no podcast e compartilhe com seus amigos e colegas de trabalho! Siga nossas redes sociais: https://www.instagram.com/agenciaraccoon/

O entrevistado de hoje é o Alexandre Galliotti, Head de Growth da Mightyhive América Latina, a maior agência de marketing digital do mundo. O nosso entrevistado é um executivo orientado ao uso intensivo de dados, fluente em conceitos e plataformas de Martech, Growth e Customer Experience. Temas como Marketing Digital, CRM, Analytics e DMPs fazem parte do seu cotidiano. Além disso, e advisor e mentor da startup Inovativa Brasil, e tem vários cursos da Google, Salesforces, na Harvard e no MIT.

Today's guest is Puneet Gangrade, Data Science Team Lead at MightyHive in New York. Founded in 2012, MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy and digital media services. MightyHive is trusted by brands like Autodesk, Bayer, Electrolux, Renault, Sony, Sprint, TransUnion and US Bank to name a few. Puneet manages and implements clients' global portfolios for their complete digital transformation. His responsibilities include building end-to-end data warehousing systems in different cloud platforms (GCP, AWS, Azure), using the privacy-safe platform (Google Ads Data Hub) for KPI-driven analysis, utilizing the advertising, on-site analytics, and other data to look beyond the numbers, and bringing machine learning into action for all his clients. In today's episode, Puneet tells us about: Helping companies build an effective digital transformation strategy, Challenges the Data Science team are solving in industry, The importance of working effectively with stakeholders, How new data privacy laws will impact their offerings to customers, What he enjoys most about working at MightyHive & Exciting opportunities within the team

Sasha Schmitz is Managing Director EMEA at MightyHive. In this episode, she talks to Erik about the implications of media transformation for advertisers.We look at the insourcing/outsourcing debate and discuss how the European agency landscape will evolve in the coming years. Sasha is Managing Director MightyHive EMEA S4 Capital. Having worked in the marketing and advertising world for 10 years in both the UK and USA, Sasha has always focused on how to harness the science of data and digital media with the art of content and creativity. Originally from San Francisco, Sasha was tapped to lead MightyHive's expansion into the UK and Europe in 2017, which led to the founding of its London Office. In 2019, Sasha was placed on Ad Age's Women to Watch List, Europe. ------------------------------------------------------------------- Welche Relevanz und welche Konsequenzen ergeben sich für Advertiser durch die Media Transformation? Sasha Schmitz ist Managing Director EMEA bei MightyHive. In dieser Folge spricht sie mit Erik über Auswirkungen der Media Transformation für Advertiser. Wir gehen auf die Insourcing/Outsourcing Debatte ein und diskutieren wie die europäische Agenturlandschaft sich in den kommenden Jahren entwickeln wird. Sasha hat 10 Jahre lang in der Marketing- und Werbewelt gearbeitet, sowohl in Großbritannien als auch in den USA. Sasha hat sich immer darauf konzentriert, wie man die Wissenschaft von Daten und digitalen Medien mit der Kunst von Inhalten und Kreativität verbinden kann. Ursprünglich aus San Francisco stammend, wurde Sasha 2017 mit der Leitung der Expansion von MightyHive nach Großbritannien und Europa betraut, was zur Gründung des Londoner Büros führte. Im Jahr 2019 wurde Sasha auf die Ad Age's Women to Watch List, Europe gesetzt.

Leonardo Raymundo is a content designer and content strategist from Seattle, Washington—where he was born and raised. He currently works at Orca Pacific, a MightyHive company, as the lead content strategist, helping some of the leading brands optimize their content across multiple eCommerce platforms such as Amazon, Target, and Walmart.  In his spare time, he mentors up-and-coming UX writers through the UX Writing Hub, and is particularly passionate about helping those in the BIPOC/AAPI community. In this episode, we talk about shifting to a UX writing career, systemic racism and the BLM movement, the challenges and privileges of being Filipino-American, and so much more.

Leonardo Raymundo is a content designer and content strategist from Seattle, Washington—where he was born and raised. He currently works at Orca Pacific, a MightyHive company, as the lead content strategist, helping some of the leading brands optimize their content across multiple eCommerce platforms such as Amazon, Target, and Walmart.  In his spare time, he mentors up-and-coming UX writers through the UX Writing Hub, and is particularly passionate about helping those in the BIPOC/AAPI community. In this episode, we talk about shifting to a UX writing career, systemic racism and the BLM movement, the challenges and privileges of being Filipino-American, and so much more.

Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis … Continue reading "What’s Next for Auto and Measurement"

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world's largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and six in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over two years, S4 Capital plc has over 2870 people in 30 countries, with a market capitalization of over $2.7 billion. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,Questions explored:“Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?”“On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central and Seller Central Management and how you help brands determine what is the right mix for their product portfolio? Is a mixed strategy on 2 platforms even an option?”“If a vendor chooses the 3P model, they have different fulfillment solutions. What are FBA & FBM and how do you counsel your clients on which model is right for them? We also hear FBA has a 15% tax on the sale in fees - true and if so, how to navigate?”“My favorite topic on this podcast is media. Orca Pacific recently announced the launch of OPNav, a web-based technology suite that helps your clients measure Amazon advertising effectiveness and more. Would you please give us a brief overview of this new solution? ACOS is the metric brands chase, I feel this an old large agency model of hitting quarterly EBITDA, shouldn't the focus be growth?”“Let’s use a case study to showcase your best practices. I always love to use highly commoditized products because significant lift is harder to achieve. Would you please tell us about Marcal?”“We’re in the middle of a pandemic that has had wide-ranging impacts on Amazon’s business activities. Prime Day has been moved from its usual position in July to reportedly October. How are you counseling your clients to plan for this event which now butts up against the normal BFCM leading to Christmas season? Will Prime Day be as relevant anymore?”“How should brands be looking to mitigate much of the risk associated with selling on Amazon during the pandemic?”“The secret sauce that makes Amazon such a compelling marketplace, beyond the sheer breadth of assortment, is arguably the trust and authenticity of product ratings & reviews, Peter’s favorite topic. How do you counsel your clients to grow, manage and learn from these insights?”“You recently announced a merger with MightyHive, a digital media consultancy. Why was this the right time to pursue a merger and why is this great for your combined client base? What do they bring extra to the table?”“We mentioned that you host a podcast, eCommerce Deep Dive. Would you please tell us about the theme and what listeners can expect when they subscribe?”Subscribe to John Ghiorso's eCommerce Deep Dive Podcast here.Find all our content at http://CPGguys.com

In this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon's Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch. About the guest: Nich Seo is a Senior Partner Manager at MightyHive, the leading data and digital media consultancy, where he oversees the global partnership between Amazon and MightyHive across Amazon's media and measurement solutions. With over five years of experience in digital media, Nich works together with industry leaders and product experts across various advertising technologies to envision and develop the future roadmap for marketing innovation. https://www.linkedin.com/in/nichseo/ https://mightyhive.com/   Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

Sir Martin Sorrell is Executive Chairman of S⁴Capital, a new London listed vehicle with the objective of building a new age, new era, digital advertising and marketing services platform for clients. S4Capital has completed the acquisition of MightyHive in December 2018 for a total consideration of USD 150 million. MightyHive is a San Francisco based market-leading programmatic solutions provider. This transaction followed the acquisition of MediaMonks for €300 million in July 2018 and furthered the company’s strategy of combining award winning creative production with digital media planning and primary data analytics. Prior to S⁴Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Sir Martin graduated from Cambridge University and has an MBA from the Harvard Business School. Learn more about your ad choices. Visit megaphone.fm/adchoices

The second in a special series of episodes being produced in partnership with the European PR agency Tyto and their own ‘Without Borders' podcast, where we are interviewing leaders of unicorn companies to find out about the key issues, pain points and challenges that startups face and how they can address them with a strategic approach to marketing and communications. Russell Goldsmith and Tyto's founder Brendon Craigie visited the offices of S4 Capital to chat with the company's Executive Chairman Sir Martin Sorrell. S4Captial PLC is a media company focused on building a modern digital advertising and marketing platform for global-minded clients and in 2018, merged with MediaMonks, its content practice, and MightyHive, its programmatic practice, and went on to add nine further content programmatic and data companies to both practices in 2019.

Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients. Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalization of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital PLC merged with MediaMonks, its content practice in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added seven further content programmatic and data companies to both practices in 2019. It is listed on the London Stock Exchange under SFOR.L and after a little over one year, S4 Capital PLC has almost 2000 people in 26 countries, with a market capitalization of over $1 billion. Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation, which his wife runs. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren. On this episode, Sir Martin shares his one way ticket which is first back to this private moment and then on to this paradise location. Plus, he talks Brexit, entrepreneurship, failure as the platform of success, and predicts the winner of the 2020 US Presidential election. Sir Martin is just one of the dynamic personalities featured on The One Way Ticket Show, where Host Steven Shalowitz explores with his guests where they would go if given a one way ticket, no coming back! Destinations may be in the past, present, future, real, imaginary or a state of mind. Steven's guests have included: Nobel Peace Prize Winner, President Jose Ramos-orta; Legendary Talk Show Host, Dick Cavett; Law Professor, Alan Dershowitz; Fashion Expert, Tim Gunn; Broadcast Legend, Charles Osgood; International Rescue Committee President & CEO, David Miliband; Playwright, David Henry Hwang; Journalist-Humorist-Actor, Mo Rocca; SkyBridge Capital Founder & Co-Managing Partner, Anthony Scaramucci; Abercrombie & Kent Founder, Geoffrey Kent; Travel Expert, Pauline Frommer, as well as leading photographers, artists, chefs, writers, intellectuals and more.

CEO Pete Kim tells MightyHive's story and talks about changes at work on brands and the marketing services industry. 

From selling domain registrations to media buying & planning to building & managing advertising trading desks, Tessa Ohlendorf has quite the expansive resume. But if you look back at the early part of her life, you’d be hard pressed to find a direct path to the ad tech world. Born & raised in Toronto, Tessa’s early passions were rooted in photography and art. But it was philosophy that captured her mind and would become the cornerstone of her university education. After university, Tessa entered the world of internet marketing- holding positions Tucows & HostCompare. Tessa would eventually pack a suitcase for New York City and the life of a Madison Avenue media executive. While in New York, she held senior roles at CrossMedia and Convergence Point, all while starting her own agency— Online Media Management. The great recession of 2008 brought Tessa back home to Toronto where she went on to senior roles at Mindshare. She’s the founding employee of Cadreon’s Canadian office, and is now leading MightHive’s expansion into Canada.

Sir Martin Sorrell hat aus seiner Firma WPP, die eigentlich Einkaufskörbe herstellen sollte, eine der größten Werbeholdings der Welt gebaut. Vor einem Jahr tritt er aber nach über 30 Jahren an der Spitze des Unternehmens ab – nur um kurze Zeit später mit S4 Capital einen Konkurrenten zu gründen. Im OMR Podcast erzählt der Meister der Agentur-Zukäufe, wie er sein neues Baby groß machen will, was Advertiser in einer Welt voller Walled Gardens tun sollten und welchen Blick er aktuell auf die digitale Marketing-Welt hat. Alle Themen des Podcasts mit Martin Sorrell im Überblick (Der Podcast ist auf Englisch): Warum Philipp Westermeyer mal nicht das Interview führt und was er in New York getrieben hat (ab 01:30) Was den Podcast-Host außer der Reihe Florian Heinemann ausmacht – und wer eigentlich dieser Sir Martin Sorrell ist (ab 02:44) Ein kurzer Rückblick auf die Jahrzehnte überspannende Karriere von Martin Sorrell. Was verbindet seine Stationen bei Saatchi & Saatchi, WPP und jetzt S4 Capital? (ab 04:28) Die vier Prinzipien seiner neuen Firma S4 Capital und was sie über die Werbebranche aussagen (ab 06:02) Mit S4 ist Sorrell sehr schnell an die Londoner Börse gegangen. Andere große Digital-Unternehmen wie Airbnb oder Uber nehmen sich da lieber Zeit. Warum dieser schnelle Schritt? (ab 09:16) Zwei größere Deals haben für viel Aufmerksamkeit gesorgt. Wie liefen die Übernahmen der Agenturen Media Monks und MightyHive? (ab 12:19) MightyHive hilft Unternehmen dabei, In-House-Lösungen zu entwickeln. Wie passt das in Martin Sorrells Blick auf die Werbebranche? (ab 17:18) Wo steckt aktuell noch Wachstum im Agentur-Geschäft? (ab 21:07) Wie schätzt Sorrell die aktuelle Lage der großen Agentur-Holdings ein? (ab 24:03) Was versucht Sorrell mit S4 anders zu machen, als beim klassischen Agentur-Modell? (ab 26:53) Wie blickt er auf große Adtech-Firmen abseits von GAFA – The Trade Desk, AppNexus usw.? (ab 29:46) Im Westen dominieren amerikanische und wenige europäische Digital-Unternehmen. Können chinesische Giganten wie Alibaba und Tencent auch hier den Markt aufmischen? (ab 34:38) Den Digital-Giganten droht in der EU und in den USA zunehmende Regulierung. Könnte das eine Chance für Post-Brexit Großbritannien sein? (ab 38:19) Als letztes Unternehmen schauen Flo Heinemann und Martin Sorrell auf Microsoft. Wie hat CEO Satya Nadella den Wandel realisiert? (ab 40:08)

The most challenging part of starting and growing a company is hiring the right people and allowing them to grow with the system. Chris Martin, the COO, and co-founder of MightyHive, shares his journey of how he left big tech companies for the startup space and what their company is all about. Chris notes that … The post Ep. 46 – Chris Martin on Maneuvering Your Company’s Growth Arc Efficiently appeared first on COO Alliance.

On this week's The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest news in ad tech and martech. On this week's podcast:– With the recent news of S4 Capital's merger with MightyHive, what will Sir Martin Sorrell's next strategic move be?– A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the fore– With the DOJ and FBI finally taking action and making arrests over major ad fraud scams, is it a sign our industry is finally maturing?– With uncertainty surrounding the future of the cookie, is ‘single sign on' the answer?– How can publishers leverage their data assets to compete with the walled gardens?

Chip Hall, Managing Director of Media Platform SalesGoogleChip brings 23 years of diverse entrepreneurial and corporate Internet industry experience with him into his role as Managing Director, Google Platform Demand Channels at Google. Chip has a history of successfully building new businesses in both corporate and start-up environments, and over the past 5 years has helped Google’s Programmatic Platforms business generate 10x+ growth while establishing a global presence. Before being acquired by Google in 2009, Chip was CRO at Teracent where he brought the company’s dynamic ad technology to market by guiding the business from zero to 50 customers in just a year, including such blue chip clients as HP, Overstock, Target, Best Buy, CapitalOne, American Airlines and Travelocity. Pete Kim, Founder & CEO | MightyHiveAn influential figure in advertising technology, Pete Kim has worked with the world’s largest advertisers on improving marketing strategies across every industry vertical. He developed Yahoo!'s current program for dynamic retargeting and led Global Business Development and strategic initiatives for Google's adtech platforms before founding MightyHive, one of the fastest growing buyers of advanced advertising in the world. Pete earned his undergraduate degree in Biomechanical Engineering at the University of California, Berkeley and his MBA from the Wharton School of the University of Pennsylvania. In addition to his professional duties at MightyHive, he serves on the board of the Center for Investigative Reporting.

Chip Hall, Managing Director of Media Platform SalesGoogleChip brings 23 years of diverse entrepreneurial and corporate Internet industry experience with him into his role as Managing Director, Google Platform Demand Channels at Google. Chip has a history of successfully building new businesses in both corporate and start-up environments, and over the past 5 years has helped Google’s Programmatic Platforms business generate 10x+ growth while establishing a global presence. Before being acquired by Google in 2009, Chip was CRO at Teracent where he brought the company’s dynamic ad technology to market by guiding the business from zero to 50 customers in just a year, including such blue chip clients as HP, Overstock, Target, Best Buy, CapitalOne, American Airlines and Travelocity. Pete Kim, Founder & CEO | MightyHiveAn influential figure in advertising technology, Pete Kim has worked with the world’s largest advertisers on improving marketing strategies across every industry vertical. He developed Yahoo!'s current program for dynamic retargeting and led Global Business Development and strategic initiatives for Google's adtech platforms before founding MightyHive, one of the fastest growing buyers of advanced advertising in the world. Pete earned his undergraduate degree in Biomechanical Engineering at the University of California, Berkeley and his MBA from the Wharton School of the University of Pennsylvania. In addition to his professional duties at MightyHive, he serves on the board of the Center for Investigative Reporting.

From the Frontlines: The State of Programmatic MediaMon. April 24| 1:00 PM - 1:45 PM | Advanced Advertising TheaterTwo pioneers instrumental in the advent of programmatic media will take the stage to hash out the current state of the technology, as well as discuss the advancements across digital, broadcast, mobile, TV and more. As the world's largest demand pool with access to millions of advertisers, DoubleClick (Google's programmatic platform) has exclusive insights into the trends shaping the industry. Chip Hall, Managing Director at DoubleClick and a leader of its platform relationships partners with Pete Kim, the CEO and co-founder of MightyHive, DoubleClick's first and largest certified marketing partner, to analyze and explore the current and future state of programmatic and how it is affecting today's media & advertising landscape.

From the Frontlines: The State of Programmatic MediaMon. April 24| 1:00 PM - 1:45 PM | Advanced Advertising TheaterTwo pioneers instrumental in the advent of programmatic media will take the stage to hash out the current state of the technology, as well as discuss the advancements across digital, broadcast, mobile, TV and more. As the world's largest demand pool with access to millions of advertisers, DoubleClick (Google's programmatic platform) has exclusive insights into the trends shaping the industry. Chip Hall, Managing Director at DoubleClick and a leader of its platform relationships partners with Pete Kim, the CEO and co-founder of MightyHive, DoubleClick's first and largest certified marketing partner, to analyze and explore the current and future state of programmatic and how it is affecting today's media & advertising landscape.

Justin and Jason discuss the movie Guardians of the Galaxy and the show Halt and Catch Fire, why they both like the post-apocalyptic genre, the final dates for the TechZing Summit, a progress report on Operation Superhero, Justin's "audacious goal" of starting a funk band, why Jason thinks Derek Sivers is wrong about keeping your goals to yourself, Jason's electrical engineering learning experiment and his idea of posting his notes and problem solutions to the web using CircuitLab and MathJax, what is was about Stanford's Neurogrid project that inspired Jason to learn electronics, how Jason's MightyHive convertible note actually converted into equity and how his angel investment, MV Code Club, is opening a second location, the latest on Disco, why Justin enjoys doing devops using Salt, how Jason and Sandy are going to be teaching Algebra to 5th graders this year and Jason's plans for the Battle Math card game, a contrarian view of MITx, Parkinson's Law, whether it makes more sense to join an established but growing tech company or to just apply to YC, why Justin sold his Soylent, Jason's recent physical and Lightbot - the app / game that teaches basic programming concepts. 

Justin and Jason discuss getting the show back on a weekly schedule, how listener Ben Reyes gave Jason a Bitcoin, China's stance on crypto currencies and why it's been to their geopolitical advantage to pin the renminbi to the US dollar, how Bitcoin's inventor, Satoshi Nakamoto, is now a billionaire and whether Satoshi is really Nick Szabo, whether Amazon's drone delivery initiative is real or a cynical public relations ploy, whether drone delivery and self-driving cars are likely to become a reality in the near future, how easy it is to remotely hack into and gain control over a modern car, the fear mongering of mainstream news, the 5K MVP, the Heyday journaling iPhone app, the Pluggio update, Jason's various secret projects - Vortex, Cryptonite, Givetronic and SnapLearn, using an S-corp to minimize consulting taxes, the prospect of building games in Catalyst, Colby's day at Uber and the RC helicopters that Justin and the guys at MightyHive bought for him, how Jason and Sandy are going to co-coach the 4th grade math team, how Soylent has hit its 1.0 formula, the creation of XNA - a synthetic DNA that's stronger than the real thing and the fact that there are likely billions of planets in our galaxy that could support life, the show Alphas, the Mindy Project, the Goldbergs, Defiance, The Black List, The Walking Dead, Breaking Bad, Game of Thrones, and Treme, how the NSA slapped malware on 50,000+ networks, is tracking cellphone locations worldwide and how the NSA's surveillance is having a chilling effect on American Writers, the new Bitcoin funded Assassination Market and the shocking news that men with attractive wives report higher levels of marital satisfaction.