Growing Dermatologist

In this episode, Dr. Downie and Naren discuss NAP, what it is and the importance of NAP for your website, SEO and scoring. Naren goes in depth about how NAP works and what your marketing team should do to keep your NAP consistent Highlights: An introduction to Naren and Ekwa What is NAP? The impact of NAP on SEO and Google Maps Your marketing team should constantly be finding profiles and fixing them Every NAP site sends traffic to your website Don't just grow the score, grow the number of NAP sites YouTube Show: www.youtube.com/thegistshow Website: www.Imagedermatology.com Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss lasers in the practice. Listen to Dr. Downie talk about her favorite lasers, least favorite and some important advice you need to know about lasers and skin types. Highlights: About Dr. Downie Lasers in the practice The importance of having good office staff Must have lasers Why tattoo removal isn't worth it Common mistakes made regarding lasers The evolution of lasers YouTube Show: www.youtube.com/thegistshow Website: www.Imagedermatolgy.com Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss Google EAT and how important it is to showcase yourself as not only an Expert, but an Authoritative and Trusted Dermatologist as well. Naren also discusses some other key factors in helping Google see you as important. Highlights: How Google EAT got started Who it affects EAT- Expertise, Authority and Trust The industries affected by EAT What's being done for image Dermatology NAP- Name, Address, and Phone number consistency Backlinks- linking back to other trusted sites Page Optimization YouTube Show: www.youtube.com/thegistshow Website: www.Imagedermatology.com Instagram: www.instagram.com/jeaninedownie/

In this episode Dr. Downie and Naren discuss Key Opinion Leaders. Who are they, what it takes and who should and should not be a KOL. Highlights: KOL- Who are they What are the pros and cons of being a KOL? Doing your own research is important Who to advise for and against being a KOL Advice for someone who wants to be a KOL The Gist Show The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss the influence principle authority, what it means for you and your practice. Naren goes into detail about how to leverage platforms to make you an authority. Highlights: The Authority Principle People listen to authority figures Doctors' Choice Awards; what is it and how does it work? Tips on getting reviews from other doctors What can be done with reviews to help you? Video 360: how to leverage it The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss some strategies to utilize in your dermatology practice during the COVID-19 pandemic. Highlights: The healthcare workers on the front lines are the real heros Accepting that you have to close Mindsets during the COVID-19 pandemic Figure out a way to help others Using Telemedicine Book future appointments for those who want them Take time to clean up your office Keep in touch with your staff Furloughing your employees Asking for relief on mortgage, leases, and other bills Don't gain the COVID-19 pounds!! Working out at home The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!

In this episode Dr. Downie and Naren discuss neuromodulators in the practice. Dr. Downie shares with us what a neuromodulator is, the various ones available and what they are used for. Highlights: What are neuromodulators and what are they used for? Many uses of Botox First Botox treatment given Other favorite neuromodulators Tips on marketing Credential yourself as an expert

In this episode Dr. Downie and Naren talk about The Key Google Metrics and all what a business owner/Doctor should know about Google Metrics to dominate a market. Highlights: Key Google Metrics What to track What are some of the other metrics YouTube Show: https://www.youtube.com/thegistshow

In this episode Dr. Downie and Naren discuss the different sides of dermatology and how both aesthetic and medical can both be beneficial in your practice and why you should have some training on both platforms. Highlights: Introduction How much is aesthetic and how much is medical? Focus on your anti-aging It's important to be trained in aesthetic and take some medical training The interest in aesthetic dermatology Keeping up with the latest trends in aesthetics

In this episode Dr. Downie and Naren discuss Dr. Robert Ciladini's 6 influence principles and how they can help you build, grow and maintain your dermatology practice in today's world of influence. Highlights: Introduction Insight into Dr. Robert Cialdini These principles create a moment when people are 3 times more likely to say yes The 6 influence principles An example on leveraging authority for image Dermatology Leveraging liking for image Dermatology Gain and respond to reviews YouTube Show: https://www.youtube.com/thegistshow

In this episode Dr. Downie and Naren talk about the first year in private practice as well as going into detail about some crucial do's and don'ts you should consider during your first year of starting your own private practice. Highlights: Introduction What you need to focus on in the first year of private practice What to focus on in digital marketing during the first year in private practice Many patients come through from Google and word of mouth Thinking about location and finances, what all will you need available? If you have the opportunity to work for another practice before starting your own, it's important to form your own opinions on what will work for you Common mistakes and challenges during the first year It's important to do background checks on your staff YouTube Show: https://www.youtube.com/thegistshow

In this episode, Dr. Jeanine Downie speaks with Naren Arulrajah about the important decision on whether or not you should start your own practice and why she decided herself to go into private practice. Dr. Downie also discusses some dos and don'ts when hiring a team, buying equipment and privacy for your patients. Highlights: Why I went into private practice It's important to hire a good team You don't' need to buy every piece of equipment The benefits and challenges of owning a practice Looking back 20 years later why I am glad I went into private practice Do everything you can to protect your patients' information

In this episode, Naren and Dr. Jeanine Downie discusses digital marketing, what it is and how it has transformed her practice into one of the top Dermatology practices. With Ekwa's effective digital marketing strategies and Dr. Downie's establishment as an authoritative figure, Dr. Downie is able to practice dermatology and live her life the way she wants. Highlights: Introduction What is successful digital marketing? How we help ideal patients find you The importance of finding a real professional marketing team Positioning Dr. Downie as an authority How Ekwa Marketing is different from others It's critical to check references before signing with a marketing company How Ekwa has influenced prospective patients to choose Dr. Downie Dermatologists are real people, sometimes we run late! Managing your reputation and negative reviews The Gist Show YouTube Show: https://www.youtube.com/thegistshow

In the first episode of the series ‘Life of a Dermatologist in Private Practice with Dr. Downie‘, Dr. Jeanine Downie discusses with Naren Arulrajah why she got into dermatology when she had many other choices and what the driving forces were that made dermatology her focus and life's work. She also gives us insight into her practice as well as the various treatments and equipment used to help improve one's image. Highlights: My attraction and driving force that led me to chose dermatology The day I was accepted to medical school and residency The significance of January 18, 2000 The importance of how you treat and take care of your skin Practicing in a Victorian house Services and equipment we use Our medical philosophy is that the patient comes first

Key Points : Andrew Taylor, Wealth Advisor at OJM Group, in conversation with Growing Dermatologist Founder & Ekwa Marketing CEO, Naren Arulrajah Introduction Important pages to have on a website Home page Contact us page The services page About the team & staff bio pages Is a ‘call to action' important? Mindsets Options for advisors and managing wealth Advantages and disadvantages Value of a professional advisor Return on investment Distinguishing between advisors How professional advisors make money? Important factors to consider Four key questions to ask Final thoughts Special Offers : Wealth Protection planning for Dermatologists use code: DERMPOD www.ojmgroup.com/product/wealth-protection-planning-for-dermatologists-book Email Andrew with questions or to schedule a consultation: ataylor@ojmgroup.com www.Growthclub.ekwa.com Visit this page for an evaluation! Contact : Andrew's Emai: ataylor@ojmgroup.com Website: www.ojmgroup.com Naren's Email: Naren@ekwa.com Website: www.ekwa.com

Key Points: David Mandell & Carole Foos, Partners at OJM Group, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Changes you will see The impact for practice owners QBI deduction Planning Opportunity Accounts: Retirement vs traditional Mobile friendly website Google Final thoughts Contact: David Mandell: David@ojmgroup.com Carole Foos: carole@ojmgroup.com Website: www.ojmgroup.com Podcasts: www.ojmgroup.com/education/podcasts/ Naren's Email: Naren@ekwa.com Website: www.ekwa.com Special Offers: Send a text to 555-888 and enter: DERMPOD Free consultation: Go to www.ojmgroup.com to schedule a free consultation Mobile review- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive mobile review in the message box. Free Comprehensive Marketing Strategy- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive marketing strategy.

Key Points Glenn Morley, Senior Consultant at BSM Consulting, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Bringing onboard a physician provider New physician training Considering partnership Metrics Final thoughts Contact Glenn Morley: Website: www.bsmconsulting.com Email: GMorley@bsmconsulting.com

Key Points Dr. Larry Green, award-winning dermatologist, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Taking advantage of what is in front of you Getting involved Deciding what to do, not to do Finding the ‘win-win' Networking Patient relationships Final thoughts Contact Dr. Larry Green: Website: www.aederm.com Instagram: www.instagram.com/lawrencegreenmd/ Email: drgreen@aederm.com

Key Points Dr. Doris Day, Dermatologist & Owner of Day Dermatology & Aesthetics, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background To lease or own Time: then and now Money: know your value Your purpose Relationships Final thoughts Contact Dr. Doris Day: Website: www.myclearskin.com Twitter: twitter.com/DrDorisDay Instagram: www.instagram.com/drdorisday/ Linkedin: www.linkedin.com/in/drdorisday/ Facebook: www.facebook.com/DrDorisDay/

Key Points Lori Poznansky, BSM Consulting, in conversation with Naren Arulrajah Introduction Background Major trends in the dermatology market Benchmarking Survey Creating outstanding results Developing great leadership Financial management Operational practices Hiring great teams Final thoughts Contact Lori Poznansky : Email: lpoznansky@bsmconsulting.com Website: www.bsmconsulting.com

Key Points Introduction Background The journey of starting a practice The patient experience Hiring the right people Balancing family & work Planning & goals for the practice Acknowledgement Marketing In 15 years… Final thoughts Contact Information : Website: www.dermatologyofboca.com Use the contact us form to email Dr. Fromowitz: www.dermatologyofboca.com/contactus

Key Points Dr. Jeannette Graf, Dermatologist & Best-selling Author of Stop Aging, Start Living, in conversation with Naren Arulrajah Introduction Background Living life Joy in your life Finding lessons in mistakes Treating patients Talking one on one with patients Final thoughts Contact Dr. Graf : Call : 516-466-0005 Mention you are a Dermatologist who listened to the podcast and are following up with questions and leave the best way to get a hold of you. Instagram : www.instagram.com/askdrgraf/ Facebook : www.facebook.com/AskDrGraf/ About Dr. Graf Dr. Jeannette Graf is a Distinguished dermatologist, groundbreaking pioneer of the anti-aging power of peptides, sought-after expert on inner and outer beauty based on her revolutionary two-week pH-balancing diet. SHe is the best-selling author of Stop Aging, Start Living. Dr. Graf is highly regarded as an expert resource and has been quoted in many national beauty, health, and fitness magazines. Dr. Graf has also been a frequent guest on radio and television shows such as “The Dr. Oz Show,” “The CBS Early Show,” “CBS News,“ Fox and Friends,” “Good Morning, America,” and “The View” Dr. Graf is the go-to media resource for cutting-edge expertise on dermatology, cosmetic injectables, and skin science.

Key Points David Mandell, OJM Group, in conversation with Naren Arulrajah Introduction Background Asset protection planning Top priorities for a Dermatologist Saving on taxes Wealth creation Final thoughts Free book: Wealth Protection Planning for Dermatologists If using a cell phone: text dermpod to 555-888 Or go to www.ojmgroup.com choose the book you want, at check out, use code: dermpod Website: www.ojmgroup.com

Key Points Dr. Neal Bhatia, Therapeutics Dermatology and Medical Editor at Practical Dermatology, in conversation with Naren Arulrajah Introduction Background Starting at the end Work ethic and drive Planning your time Staying for the wrong reasons Benefits of traveling Advice for starting out Final thoughts Website: www.therapeuticsderm.com

Key Points Dr. Morgan Rabach, Board Certified Dermatologist, in conversation with Naren Arulrajah Introduction Background Running a practice with family Journey of starting a practice Knowing what you do now Allocating time The business side of a practice Having your own time Do's and don'ts- working with a sibling Final thoughts Website: www.lmmedicalnyc.com

Key Points Jeff Richmond, West Coast Laser and Aesthetics, in conversation with Naren Arulrajah Introduction Background Metrics are key Phone to consult Consult to close Cialdini principles Social proof Building long-term patients Top patient/product metrics Final thoughts

Key Points Dr. Purvisha Patel, Board Certified Dermatologist and Owner of Advanced Dermatology and Skin Cancer Associates, in conversation with Naren Arulrajah Introduction Background Work-life balance The different mindsets The Principles of Influence Marketing Yesterday Vs. Today Your reviews Team members Purpose, autonomy and mastery Skin care line Final thoughts Website : www.advanceddermatologymemphis.com Website : www.vishaskincare.com

Key Points Drs. Matthew & Merrick Elias, Board Certified Dermatologists, in conversation with Naren Arulrajah Introduction Background and starting out Taking over a practice Patient experience Social media presence Becoming an authority Final thoughts Email : matthew@eliasderm.com Email : merrick@eliasderm.com Website : https://eliasdermatology.com/ Facebook : https://www.facebook.com/eliasdermatology/

Key Points Jennifer Trent, Board Certified Dermatologist, in conversation with Naren Arulrajah Wanted to be a Veterinarian as a child Fell in love with dermatology during medical school Money; not having it VS having it Doing things differently Process of getting started Mutual liking Going the extra mile with personal touches The early years Hiring your team Positive mindsets Time; working less and doing more things you like Relationships; then and now Final Thoughts Email: jennifertrentmd@gmail.com

Key Points Dr. Jeffrey Hsu, Co-Founder of Oak Dermatology, in conversation with Naren Arulrajah Board Certified Dermatologist Inspiration on becoming a dermatologist Building a large practice Founded new practice in 2018 Advantages and dis-advantages of group and private practices Keys to Success Good partnerships Considering partnership Creating a lasting partnership Humility Motivation Leaving a legacy Giving back to the community Visit: www.oakderm.com

Key Points Dr. Evan Rieder, Double Boarded in Dermatology & Psychiatry, in conversation with Naren Arulrajah Background Skin inflammation disorders & psychological support Take the time to listen Support groups Body disorders & psychological support Advice in starting out as a Dermatologist Final thoughts Visit: www.nyulangone.org/doctors/1376718809/evan-a-rieder Instagram: www.instagram.com/drevanrieder

Key Points Dr. Leslie Baumann, Board Certified Dermatologist and Founder of Skin Type Solutions Franchise in conversation with Naren Arulrajah Part of the founding of the first Academic Center for Cosmetic Dermatology in 1997 University of Miami for 13 years running the Division of Cosmetic Dermatology Started private practice in 2009 The key is organization, planning ahead, having a strategy and methodology You have to identify where the education issues are and you need to standardize the education If your staff isn't doing their job and your patients are complaining it's hard to have purpose and meaning Dermatologists are the 6th most likely medical profession to get burned out Finding the right Office Manager Start up practice- Skin Type Solution Franchise Robert Cialdini- Principles of Persuasion Store bought brands VS Dermatologist products Don't be afraid to ask for advice Visit: www.STSFranchise.com LinkedIn: www.linkedin.com/in/leslie-baumann-25517620/

Key Points Dr. Babar Rao, Founder of Rao Dermatology, in conversation with Naren Arulrajah Lived in a small village in Pakistan At a young age, saw what was going on around him and decided one day he will be able to choose and do better for himself Saw an ad for dermatology, decided then he wanted to be a dermatologist Helping others less fortunate Spends time on evenings and weekends helping friends, family and other people in need Entrepreneurial deeds and Charities Framework for a project Offering options before you treat your patients 50% Skin cancer diagnosing and treatment, 15% cosmetic dermatology and 35% medical dermatology Visit : www.raodermatology.com RUTGERS : RUTGERS Call :212-949-2516

Key Points Dr. Bobby Awadalla, Board Certified Dermatologist & Entrepreneur, in conversation with Naren Arulrajah Started practice in 2013 Spends half of time doing MOHS surgery and other half doing general and cosmetic dermatology Connecting and building relationships with patients Wanted to help people's skin health other than topically Created UVO, a skin enhancing multivitamin The journey of UVO Availability of UVO Marketing and distribution Distribution through Physicians Learning as you go Your Purpose Visit : www.drinkuvo.com Emai l: bawadalla@gmail.com

Key Points Dr. Suneel Chilukuri, Founder of Refresh Dermatology, in conversation with Naren Arulrajah Started in plastic surgery before moving into dermatology On East Coast for 7 years, then moved down to Texas Satisfaction & happiness: education, charity, innovation Being successful The right patients vs those who don't fit 3 questions to determine if the patient will be satisfied: Are you an artist? Do you decorate your home on your own? Do you dress yourself? Something to ask yourself: would you have breakfast, lunch or dinner with the patient in front of you? Large practice vs boutique practice Building a team Treatments, procedures & devices Visit: www.refreshdermatology.com Facebook: www.facebook.com/refreshdermatology

Key Points Dr. Michael Gold, Founder of Gold Skin Care Center, in conversation with Naren Arulrajah In practice for 30 years Wanted to be a dermatologist since he was a kid Studied with Nobel Medicine Prize winners Went to Nashville after Residency Music City SCALE, Lasers & Aesthetic Medicine of 5 continents, DASIL Leadership Meetings Reviews: positive and negative Documenting treatments Community & connecting with others Visit: www.goldskincare.com

Key Points Bob Rullo, Founder of Aesthetic Blueprint, in conversation with Naren Arulrajah Education background In the industry for 30 years Mindsets You can vs you cannot Creating a great customer experience Partnerships Think like a business owner Make yourself available Call: 650-823-0953 Visit: www.aestheticblueprint.com Email: bob.rullo@aestheticblueprint.com

Key Points Dr. Mitchel Goldman, Founder of Cosmetic Laser Dermatology and the Medical Director of West Dermatology, in conversation with Naren Arulrajah The beginning: Medical School Inspired by Dr. William Watson to become a dermatologist As a resident, did a study, wrote and published an article on sclerosing solutions & sclerotherapy. Was later asked to write a text book Worked, practiced and perfected treatments with lasers Inspire Happiness Forgiveness; give it and receive it Has learned from an early age that its good to help others Wants to be remembered as someone who inspired happiness in others Visit: www.clderm.com

Key Points Dr. Jason Emer, Cosmetic Dermatologist, in conversation with Naren Arulrajah Fellowship and clinical trials Helping HIV patients to look and feel better about themselves Started residency in New York Decided to start practice in Los Angeles Niche markets Helping others Using Social Media to its fullest Being an influencer Long term; building a large beauty center for every niche, treatment and to be able to teach Working to make others successful Multiple locations Collaborating with other Doctors Visit: www.jasonemermd.com

Key Points Dr. Joel Schlessinger, Skin Specialists P.C. & LovelySkin.com, in conversation with Naren Arulrajah Holds a conference called: Cosmetic Surgery Forum As you grow in your practice and encounter more situations, you realize how little you know and how much more you need to learn Started out in pediatrics, then half way through residency decided that dermatology was his passion Although it's very difficult, be patient when you come out of residency Have a work- life balance and then when you have a family it's important to have a family- work balance You should innovate to help not only yourself, but to help other Dermatologists Dermatology has changed so much over the years due to innovation Innovation is the key, so it's not a competition in Dermatology, it's a collaboration Your family should be your priority, always make time regardless of how busy your practice is. It's your family that will always be there Visit: www.lovelyskin.com Call: 877-754-6222

Key Points David Straker, Board Certified Psychiatrist, in conversation with Naren Arulrajah Works with Dermatologists who have patients with anxiety & stresses with dermatological issues Helps these patients cope with their conditions, symptoms and everyday life Issues often stem through the mind and body connection Celebrities coming out about psychiatric issues has helped make awareness and openness for others to come out about their own issues The more awareness and acceptance there is the more people come out that are seeking treatment with mental health problems Unnecessary treatments and surgeries can lead to other risks in patients It's important for the Dermatologist to be aware of certain psychiatric medicines that's can cause dermatological side effects Visit: www.columbiapsychiatry.org/profile/david-straker-do | psychiatrists.psychologytoday.com/rms/name/Dr.+David+A.+Straker_New+York_New+York_191629 | provider.kareo.com/dr-david-straker Email: drdstraker@gmail.com or call: 212-472-0537

Key Points Dr. Jeffrey Gold, a Pioneer in Direct Primary Care, in conversation with Naren Arulrajah His grandmother and her early onset dementia is the reason Dr. Gold started a career in medicine Left the system after 9 yrs and recently opened an independent direct primary care practice Contracts directly with the patients Using today's technology to create better relationships with patients Helping make the patient's life better and saving them money Start up for a direct primary care practice Surround yourself with people who can do things you are not adept at Difference between Concierge medicine and Direct Primary Care medicine Let's talk numbers for a direct primary care doctor An actual day as a direct primary care doctor interacting with a patient using today's technology Helping patients with recurring medical issues Leaving out the 3rd party Associations that offers advice and information for direct carepractices www.dpcfrontier.com, www.dpcare.org Working with self-funded employers to benefit their employees Offers free initial visit Visit: www.golddirectcare.com / Email: drgold@goldirectcare.com or call: 781-842-3961

Key Points Dr. Melanie Watkins, Board Certified Psychiatrist, in conversation with Naren Arulrajah Grew up with a challenging childhood Learned at an early age to adapt easily Challenges become opportunities for growth Journaling is a gift to yourself When you start out journaling, start with gratitude Go in a career path that makes you happy, not what makes others happy Meeting the needs of others Be disciplined, set your goals, make them happen Take control and be open to possibilities Take care of yourself first so you can help others Visit: www.drmelaniewatkins.com, www.takingmymedicine.com

Key Points Dr. Mary Lupo, Board Certified Dermatologist, in conversation with Naren Arulrajah Attending a clinic as a resident, Dr. Lupo came to understand the importance of dermatology from the cosmetic aspect of disease Started a clinic while in residency to teach how to inject fillers, later including chemical peels and sclerotherapy Patience is a big part of crafting your skill and becoming better Know who you are. Self-awareness if the greatest gift you can give yourself Don't be afraid to ask questions Channel adversity to make you stronger and better Identify the problem so you can focus on the solution Be personable with your patients The patient experience Take time out for ME time What is your Purpose

Key Points Dr. Jeanine Downie, Dermatologist, in conversation with Naren Arulrajah Building a reputation and speaking all over the world You Learn when researching and writing, in turn making you a better, stronger doctor Teaching others from your expertise Know your material and practice, don't be over confident Use things your passionate about to help others Earning and building on trust Value your time and focus on your goals Visit: www.imagedermatology.com or call: 973-509-6900

Key Points Dr. Jim Dahle, founder of www.whitecoatinvestor.com and a practicing emergency medicine doctor in conversation with Naren Arulrajah Got tired of being taken advantage of, so decided to learn for himself, started teaching and eventually started www.whitecoatinvestor.com Doctors want the ‘good life' the ability to practice the way you want to, take care of your family, pay off debt, and maybe have a few luxuries along the way Realize the difference between income and net worth Save a significant percentage of earned income for your future If you get a raise, save it If you can't pay cash, you shouldn't buy it Visit: www.whitecoatinvestor.com or Email: editor@whitecoatinvestor.com

Key Points Dr. Ravi Komatireddy, doctor and entrepreneur in conversation with Naren Arulrajah Background on Dr. Ravi In 2014, Chief medical officer of 2 funded companies Branching Out Art & Science Professional relationships Courage Visit: www.linkedin.com/in/ravikomatireddy1/

Key Points Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com Great marketing is about growing confidence When you build a strong reputation with marketing, customers will trust in your product Make innovation a huge part of your brand, constantly create, constantly improve You need to have clarity to what kind of experience you want to create You need to live it, live the experience you create for your customers Who do you want to be a hero to? Technology should be the servant, not the other way around When people love you, they want you to succeed, they tell their friends about you Every day you improve, you become better not only for yourself but to those you are a hero to When you are able to simplify you can move forward and grow in your business You're not in competition with everyone else, your competing with yourself and getting better Sometimes you have to change the way you look at the world to make an impact When you give your all to your customers who turn into fans the relationship and loyalty grows immensely Think about the mindsets of the people who you are a hero to Scarcity grows confidence, we all want what we can't have, so if a select few have your ‘test' product and the others see it- it creates a want and desire of needing that product from potential customers As a society, people are happier when they are a hero to others Visit: www.consciousmillionaire.com or Email: jvcrum3@consciousmillionaire.com

Key Points Mr. Richard Rierson, former Marine, in conversation with Naren Arulrajah Learning leadership through the Marine Corp Role of the Senior leader Why we are put in leadership roles Even in a leadership role, have enough humility to ask your team ‘what they need' As a leader you need to be authentic, vulnerable, courageous and inquisitive Teach your team to have the courage to speak up if they see something wrong Visit: www.richardrierson.com or www.doseofleadership.com