Growth Curves

In this special episode, Wendy shares a personal update as she wraps up her time on the Growth Curves Podcast. She opens up about what led to her decision, the excitement of a new direction, and both Sarah and Wendy share their thoughts on 37 episodes of honest conversations together on the Growth Curves Podcast.  ***Stay tuned for SEASON 3 of the podcast hosted by Sarah Burgess!!***

Do you hate following up with leads or past clients because it feels too pushy? You're not alone. In this episode, Sarah and Wendy unpack authentic, practical ways to follow up that feel natural and effective — not salesy or awkward. You'll learn: ✨ A mindset shift that makes following up feel more helpful than hustle ✨ Simple systems (from notebooks to tech tools) to keep track of leads and clients ✨ How to personalize your approach based on client preferences ✨ Why post-purchase communication is just as important as the initial sale Whether you're re-engaging past customers or checking in on warm leads, this episode will help you follow up with purpose — and confidence.   Growth Curves Podcast on Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram

Managing receipts, invoices, and bookkeeping can be a nightmare for small business owners—but it doesn't have to be! In this episode, Sarah and Wendy talk into Hubdoc, a game-changing tool that helps streamline accounting processes, reduce admin time, and keep your financials in order.

Are you getting the results you need from SEO and Google ads? Wendy and Sarah chat with Samantha Vandergoot from Daily Digital about the power of SEO and Google Ads for business growth. They cover:

An informative and vulnerable chat with social media trainer Jodine McIntyre about the major shifts happening in social media marketing right now, as well as the challenges she's faced in business. From the move from an opted-in follower model to an interest-based content algorithm, the impact of dissatisfaction with Meta platforms, to the growing potential of platforms like YouTube, Jodine shares practical strategies for creating content that attracts the right audience and converts that interest into business growth. Jodine also shares insights from her own business journey, including how she overcame imposter syndrome and why she didn't want to follow the same coaching model as everyone else. What You'll Learn: Why follower count matters less and content engagement matters more. How TikTok's success has influenced Instagram and Facebook's algorithms. The importance of top-of-funnel brand awareness in social media strategy. When and how to use reels, carousels, and social media ads effectively. Why YouTube is becoming a strong alternative for business marketing. About start-up web platform Ivory and why Jodine is switching over to it.  You'll love this episode with social media guru Jodine - it's jam-packed with actionable advice and #realtalk!

Cash flow can make or break a business, especially in uncertain economic times. In this episode, Sarah Burgess and Wendy Tibbotts dive into the importance of cash flow management, offering practical strategies to help business owners navigate seasonal slowdowns, unexpected expenses, and financial pitfalls. They share insights on forecasting, managing payments, and avoiding common mistakes that can drain your resources. What You'll Learn: How to prepare for seasonal downturns and unexpected expenses. The biggest cash flow mistakes business owners make—and how to avoid them. Practical tools for tracking and forecasting cash flow effectively. Strategies for ensuring faster payments and maintaining financial stability. Why understanding your break-even point is crucial for long-term success. Get Sarah's guide 'The 7 Key Causes of Poor Cashflow' This episode is packed with actionable advice to help you take control of your business finances. Listen now!   Growth Curves Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram    

In this episode, Sarah and Wendy dive into the strategies you need to grow a thriving email list. They share practical tips and ideas to help you connect with your audience, add value, and build trust—without overwhelming your customers. What You'll Learn: Creative ways to encourage customers to sign up for your email list. Growth strategies that work for small businesses. How to promote your list in a way that drives results. The dos and don'ts of email marketing compliance. This episode is packed with actionable advice to help you turn email marketing into one of your business's most valuable tools—don't miss it!   Growth Curves Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | 

Wendy and Sarah share their personal and professional New Year goals and reflect on the mindset shifts and lessons from the past year. They explore the importance of stepping into leadership roles, staying accountable to goals, and building habits that drive long-term growth. From defining the right actions to embracing consistency and business boundaries, this episode is packed with practical advice to help you plan for success in 2025.   Growth Curves Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram

If you've ever wondered what established business owners would change if they could start over, this episode is for you. Wendy and Sarah share five key lessons from their business journeys to help you save time, money, and energy while building a successful, sustainable business. Packed with actionable advice, this conversation is a must-listen for new and growing entrepreneurs alike. What you'll take away: The importance of starting with a plan and narrowing your niche. Why financial management should be a top priority from day one. The benefits of seeking targeted support early in your journey. How selling before you feel “ready” can accelerate your success.

In this episode, Sarah and Wendy interview Cat Macnaughtan, founder & CEO of Getting Lost, the award-winning adventure card game. Cat shares her journey from a part-time travel blogger to running a multi-million-dollar business built on community feedback, creativity, and strategic thinking. She delves into the challenges of scaling a fast-growing enterprise, the importance of adaptability, and the lessons learned from taking risks and breaking the rules. This fun and inspiring conversation is a must-listen for anyone seeking to innovate, build a resilient business, or turn a side hustle into a thriving venture. You'll learn: How Cat transformed a simple idea into a multi-million-dollar, award-winning business by focusing on community engagement and creativity. Cat's strategies for overcoming inertia, maintaining momentum, and navigating the challenges of rapid growth. Gain insights into strategic planning, product development, and the role of adaptability in business success. About Cat's journey to becoming a published author! This episode refers to the latest addition to the Getting Lost empire – a book (and workbook!) titled ‘A Guide to Not Getting Lost in Business'. Purchase your copy here: https://gettinglost.co.nz/collections/all/products/the-business-edition   Growth Curves Instagram     Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn |    Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram      

In this super-informative episode, Wendy Tibbotts and Sarah Burgess engage with productivity and well-being coach Sarah Wood to discuss strategies for avoiding burnout and maintaining balance as an entrepreneur. Sarah has a science-based approach to well-being which informs the discussion about setting healthy boundaries, and adapting productivity methods to different stages of business growth. The conversation highlights the need for self-care, aligning goals with personal values, and establishing clear limits to protect against the pressures of "hustle culture."  You'll learn:      How to identify early signs of burnout Advice for maintaining productivity Practical strategies for setting boundaries and prioritizing self-care The importance of aligning business goals with personal values   Growth Curves Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram      

In this episode Sarah and Wendy introduce the "Rubber Band Theory" as an insightful approach to achieving personal and professional growth by stretching within one's limits.  They discuss how setting realistic goals, surrounding oneself with supportive individuals, and celebrating small wins can lead to sustainable progress without the risk of burnout.   You'll learn about: Applying the Rubber Band Theory: Learn how to stretch toward growth gradually instead of attempting drastic changes, and align your actions with clearly defined goals. Mindset and Growth in Business: Discover why mindset matters in business growth, and how pushing your comfort zone within reason can boost resilience without causing stress. Personal and Professional Growth Strategies: Gain insight into strategies like reflection, building a supportive network, and learning from setbacks. Setting and Achieving Goals for 2025: Hear about Sarah and Wendy's personal growth goals for the year ahead. Tune in to explore how small, intentional stretches in your approach can lead to big gains over time.     Growth Curves Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram  

Join hosts Sarah and Wendy as they chat with online business expert Kate MacGregor about how business owners can embrace automation and delegation to reclaim their time, achieve balance, and focus on the work that truly matters. Kate shares her insights on building a sustainable business, the mindset shifts needed to let go of control, and her personal journey in scaling her business while also embracing her love of international travel. You'll learn: How automation can free up time for creativity and balance How the right mindset makes delegation easier About how to get started with automation in your business About platforms that simplify customer payments and bookings, making life easier for both business owners and clients. How you can leverage Kajabi for courses, coaching, and digital products, emphasizing the importance of a strong foundation. Tune in to this episode for actionable strategies and inspiration on creating a business that supports freedom, flexibility, and fulfillment!   Growth Curves Instagram   Work with Sarah Burgess: Click HERE to book a call Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram   Work with Wendy Tibbotts: Click HERE to book a free 30 min call Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram          

Meet the evolving needs of your customers at every stage of the buying process. In this episode, Wendy takes us through the seven key stages of the customer journey. We discuss: Tips for generating brand awareness, including networking, social media and sponsorships Strategies to increase customer interest by showing how your product or service solves problems and stands out from competitors How to nurture leads in the consideration phase and create urgency to drive decisions The importance of post-purchase marketing, including retention strategies to keep customers engaged and satisfied.  How to spread marketing efforts across the entire customer journey, ensuring a balanced and strategic approach.      Work with Wendy Tibbotts: Click HERE to book a free 30 min call  Get the Marketing Essentials Checklist for Small Business HERE Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram   Work with Sarah Burgess: Click HERE to book a call  Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass: Get instant access Connect with Little Black Books NZ: Website | Facebook | LinkedIn | Instagram

You'll make better business decisions when you have accurate data in your Xero accounts. In this episode we dive into the essential practices of regular business account checks, reconciliations, and financial statement analysis. Sarah discusses the importance of maintaining a clean and accurate Xero file, ensuring your finances are always in top shape. You'll learn: The value of consistent business account checks and reconciliations. How to keep your Xero file healthy by linking bank accounts and tracking expenses like payroll and ads. Techniques to monitor sales by product or service and analyze revenue streams for profitability. Why it's important to review your balance sheet alongside profit and loss for a complete financial overview. Perfect for business owners who want to gain better control over their finances!

Hosts Wendy Tibbotts and Sarah Burgess explore the evolving role of AI in marketing. They discuss how to leverage AI for efficiency while maintaining the authenticity of your brand. From the benefits and limitations of AI tools in content creation and image generation to practical strategies for blending AI with human creativity, this episode is packed with valuable insights for business owners looking to navigate the AI marketing landscape. What You'll Learn: How to use AI to enhance marketing efficiency without sacrificing human authenticity The benefits and drawbacks of AI-generated content and images Best practices for incorporating AI tools like Chat GPT, Descript, Canva's Magic Studio, and more into your marketing strategy Practical tips for maintaining a unique brand voice while using AI

Welcome to Season 2 of the Growth Curves Podcast! In this episode, hosts Sarah Burgess and Wendy Tibbotts talk about taking a much-needed break, juggling multiple businesses, and how to create a podcast (and business) that works on your terms. If you're ready to run your business with more intention and less stress, tune in now. You'll learn: Why it's okay to press pause in your business How to manage multiple ventures without burning out The importance of intentional content creation Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - https://www.instagram.com/growthcurvespodcast

In this episode we discuss actionable strategies for business owners to adapt and move forward in the current challenging economic environment, focusing on proactive measures to improve your bottom line.  We touch on topics such as customers' struggles and prioritising value for existing customers, reducing cash flow strain, maintaining marketing efforts and more. This episode will provide you with some insights to help you build a competitive advantage when it's needed most.    You will learn: How to empathise with customers' struggles and adapt messaging and offerings during a recession Ways to reduce cash flow strain through expense review, flexible payment options, and various payment gateways How to provide value to existing customers and consider the entire customer journey to create loyal fans Why customer onboarding and building strong relationships with clients and suppliers is so important   How you can deliver great customer service and build a competitive advantage   Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!   PS. We are taking a break from Growth Curves after this episode - thanks for listening!  Sarah & Wendy   Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Want to feel more in control of your finances? Sarah provides valuable advice on how to conduct regular money meetings. By analysing expenses, sales, and revenue streams during these meetings, you can track your progress, identify areas for improvement, and make timely changes to enhance your bottom line. You will learn: The importance of regular money meetings for business owners How to conduct effective money meetings to track profitability Ways to analyse expenses, sales, and revenue streams during money meetings How to use insights from money meetings to make informed business decisions Tips for increasing profits through regular financial review The benefits of staying on top of your finances as a business owner Are you looking for someone to assist you in running effective money meetings in your business? Sarah can help! Schedule a ‘Kick Off Meeting' with her HERE. - We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!      Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

As we head into the new financial year, we are finding it difficult to get all the things done, so we went back to the basics of being more effective. With the right tools and mindset, you can maximise your productivity and make the most of every hour. So in this week's episode, we're sharing our 5 productivity hacks that have helped us in both our businesses and personal lives.   We're not talking about anything overly complicated here. These are simple, straightforward, and, most importantly, they work. From time-blocking techniques to prioritisation methods, there is something for everyone.    So, join us as we share our experiences and insights, and discover how you can unlock your time and supercharge your productivity.   -   We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!      Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Wondering if you're doing the 'right stuff' when it comes to marketing? In this episode, Wendy discusses her Marketing Essentials checklist - the top 10 activities businesses should focus on to get the best results. There is an overwhelming amount of marketing options and strategies available, and it's easy to feel lost in the sea of marketing advice. That's why we have broken this down into an easy to follow guide that simplifies the complexity, providing you with a much needed list of effective marketing strategies and tactics. The checklist is applicable to both online and brick-and-mortar businesses, and serves as a roadmap rather than a rigid set of instructions. Because we know that every business is different. If you've been struggling with marketing, this one is for you! - We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!    Resources: FREE Marketing Essentials Checklist - grab yours HERE Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Ever felt stuck in a repeating pattern of overwhelm in your business? We've named this the 'Cycle of Despair,' from our own personal experience of managing boundaries and stress as we navigate business owner life.  Characterised by a lack of enthusiasm and increased procrastination (doom scrolling anyone?!), this often stems from an overwhelming number of undesirable tasks and saying ‘yes' to activities that no longer align.  If you've ever found yourself spinning in this cycle, this episode will give you helpful advice on how to move from despair to delight in your business again. Go from people-pleasing to focusing on long-term goals so you can regain confidence and fall back in love with your work.  You will learn about: The key factors that contribute to the cycle of despair Why it's important to set aside time to think about the direction you want for your business How to create clear boundaries that align with your vision The value of external accountability and “bigger picture” thinking Why you should prioritise activities that yield the most results & examples of these Practical solutions for simplifying business processes & escaping the cycle of despair     We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!  Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In this episode, we share the importance of creating a business plan and how it can drive your business forward, rather than leaving progress to chance. You may be thinking about your business plan as we approach the end of the financial year in New Zealand. Now is a great time to reflect and make changes where necessary – or if you don't currently have a plan, grab that notebook as Sarah also shares the most effective ways to get started on one!   You will learn about: What needs to happen to create a business plan How to break down your overall vision with specific action points The key benefits to your business when you have direction What it means to “stay relevant” in business How a business plan can unite your team The benefits of working with a business coach or advisor   We love creating this podcast and want to continue bringing you content like what you heard today. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate it on Spotify or leave a review on Apple Podcasts - you will make our day!  Want to know more and grow your business, contact us below: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Today, Wendy dissects what brand positioning means and its significance in establishing a business's place in the market.  So let's differentiate your brand from competitors, grab yourself a pen and paper as you learn fundamental strategies that will help you create a lasting impression in your customers' minds. You will learn about: Impact of personal behaviour on brand perception Aligning your product and Brand The importance of consistency Practical advice on market research Defining your target audience How to articulate a clear positioning statement  We love creating this podcast and we are trying to get as many reviews as we can so please rate on Spotify and leave a review on Apple Podcasts - you will make our day!  Want to talk? Check us out below: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

The end of the financial year is fast approaching, so in this episode, Sarah runs you through 4 things she's doing in her business before 31st March 2024.  Sarah discusses why it's beneficial to pay for expenses in March and reduce the taxable income for the current financial year, but only if it makes financial sense. She also talks about bonuses, debtors, and setting a financial budget for the next financial year.  So if you want to influence a tax outcome, grab a pen and paper to take notes and get sorted before 31 March 2024. Thanks for listening to today's episode. If you're enjoying the podcast, you can rate the show on Spotify, or leave a review on Apple Podcasts. This will help other savvy business owners find us and learn more!  If you feel someone else would benefit from listening to today's episode, please pass it on.    Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this informative episode, Wendy delves into the Ansoff Growth Matrix, a straightforward framework that shines light on identifying business growth opportunities. If you're ready to expand in your business, tune in to hear the specific techniques that could set the stage for your next big growth spurt. You will learn about: The four core strategies within the matrix How you can develop new products & services for your market Ways to increase sales of your existing products How to explore new markets Weighing up the risks associated with diversification What activities can significantly drive growth Thanks for listening to today's episode and supporting the Growth Curves podcast. You can rate the show on Spotify, or leave a review on Apple Podcasts. This will help other savvy business owners find us and learn more!  If you feel someone else would benefit from listening to today's episode, please pass it on.  View the graphic that describes the framework discussed in this episode: Ansoff Growth Matrix Get in touch:Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Today Sarah and Wendy dive into the essential business cycle, explaining the nuances of cash flow and profit within a business context. By better understanding and implementing the tips provided in this episode, you will learn how to use your business as a vehicle to achieve financial freedom and flexibility. You will also learn about: How to boost cash flow & eliminate unchecked overheads Common pitfalls in business Increasing sales vs. decreasing margins The benefits of negotiating better payment terms with suppliers How to intelligently invest for quicker returns   Thanks for listening to today's episode. If you feel someone else would benefit from listening to today's episode, please pass it on.  Are you enjoying the Growth Curves podcast? If so, don't forget to rate and review so that more business owners can find us. Get in touch:Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Today Sarah & Wendy come together to discuss the important topic of creating a marketing plan for business growth. We discuss how a marketing plan is not just a to-do list, but a strategy that gives you direction on how to make money and increase revenue in your business.  You will learn about: What a marketing plan actually is How to understand what the best marketing strategy is for you How to be intentional with your marketing efforts Why it's important to define your business strategy Ways to save time & move beyond tactical activities   Thanks for listening to today's episode. You can grab Wendy's Marketing Plan Template HERE.  If you feel someone else would benefit from this episode, please pass it on. And if you're enjoying the Growth Curves podcast, don't forget to rate and review so that more business owners can find us. Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Having different types of offers can be really powerful when selling to your target audience. In this episode, Sarah and Wendy dive into how you can package your products or services, what the benefits are, and why it can be so effective.  You will also learn: What a value ladder is and how to use it What you're actually selling beyond your products or services The 4 main things your offer needs to be Why it's important to be authentic when creating urgency How to move people through your sales funnel What type of add-ons you can offer your customers Thanks for tuning in! If you feel someone else would benefit from listening to today's episode, please pass it on. And if you're enjoying the Growth Curves podcast, don't forget to rate and review so that more business owners can find us. Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this episode Sarah and Wendy dive into four powerful business strategies to embrace as we approach the new year. These will help you properly wrap up 2023 so you can relax over the break, and also support you in planning your 2024 goals.   You will learn about: The importance of year-end assessments Why financial reviews are crucial and what key metrics to look at What to think about when evaluating your work-life balance How to reassess and consider necessary changes The power of visualisation for the next 12 months Why you need a well-thought-out budget The impact of having a coach or joining a support network Thanks for listening! Growth Curves will be back in the New Year. Make sure to subscribe to the podcast so that you're first to know when the next episode is out.  Resources Mentioned: Episode 4 - Stats to Track: 10 Key Business Metrics Sarah's Mini Course: Details coming soon!! Follow the @growthcurvespodcast on Instagram for more Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In today's episode Sarah and Wendy talk about how managing time is always a work in progress. They chat about how they effectively prioritise tasks, and how to make each day more productive in your business. You will learn about: Why you should focus on what's important to you Creating a daily top three to move the needle in your business What 90-day goal setting is and how to do it How you can use time blocking and batching to your advantage Why you need to work on your business not just in it How to recognise where your energy is best used The importance of leaving ‘white space' in your schedule If you're enjoying these episodes, don't forget to rate and review so that more business owners can find the podcast and learn how to create serious growth curves in their business too!    Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this episode Sarah and Wendy discuss their versions of success, and how this has changed over time within their businesses and lifestyles.  You will also learn about: Why success might look different in the beginning stages of entrepreneurship How your mindset and beliefs play a role in being “successful” What systems are and how they can help you work smarter not harder The importance of setting clear business boundaries What it means to feel aligned in your business and how to do it How your pricing can either hold you back or set you free   Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this episode Wendy shares advice on messaging and how to attract the right customers for your business.  You will also learn about: Why you shouldn't try to sell to everyone The importance of understanding your ideal customer How to differentiate between features and benefits Understanding what people want versus what they need The most game-changing mind switch you can implement to increase sales   Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In today's episode we are diving into 10 important stats that we believe you should be tracking in your business. Focus on these metrics in your monthly business reviews.  Here's what you'll learn about: Sales and average spend per customer Total revenue and hitting your targets What ‘debtor days' are and how to decrease them Operating expenses and assessing trends Effective ways to look at your margins Retention rates and how to measure them Where your leads are coming from Conversion rates on marketing activities Which website stats to watch and why Email list metrics to measure   Resources mentioned FREE Download - Stat Tracker for Monthly Reviews  Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this episode Sarah runs us through how to keep your business records in order and look at your numbers from a strategic point of view.  You will also learn about: The 3 key areas to focus on when managing your books What you should outsource as a business owner and why How you can code your invoices more effectively Why you shouldn't reduce your marketing costs in a recession The importance of understanding your cash movements What small adjustments in your margins can do How you can save money within your team   Sarah's Challenge for Listeners “My challenge to everyone today, as business owners, is to look at where you are spending and focusing most of your time. Then ask yourself where you want to take your business and what levers you can pull when looking at your cash and forecasting.” Resources mentioned Cashflow Profit and Improvement Meeting - Book HERE  Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.  You will also learn about: Knowing when to say ‘yes' or ‘no' to marketing opportunities The difference between goals and objectives The difference between strategy and tactics What might stop you from growing your business Why you need to be intentional with your marketing activities How your target market plays a role in your marketing strategy How your ‘bestseller' might change your overall plan Why you need to be really clear on your numbers Resources mentioned Marketing Plan Template - download HERE Get in touchSarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

Welcome to the first episode of The Growth Curves podcast! Get to know us and learn more about the kind of content you'll get in future episodes.  You will also hear about: How we both started our businesses The balance between motherhood and business What our morning routines look like (in an ideal world) Our go to books and inspirational people The services we offer to help you grow your business Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast  

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts. This is the place where you will learn how to manage your money and marketing for serious business growth! Subscribe and follow along for fortnightly episodes, launching from September 2023.  Find out more: Little Black Books ZigZag Marketing