Podcasts about how tiktok

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Best podcasts about how tiktok

Latest podcast episodes about how tiktok

DTC Podcast
Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

DTC Podcast

Play Episode Listen Later Jun 2, 2025 37:17


Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we're joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte's journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick's Sporting Goods offers a masterclass in category creation and scaling.In this episode, we dive into:Why starting scrappy can be your biggest asset in product development.How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.Strategies for differentiating product lines between DTC and retail to maximize growth.The challenge of scaling production from handmade to mass manufacturing.Future plans including collaborations with major brands like Hello Kitty.Whether you're a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps00:00 - Launching Char Charms and early prototypes02:00 - How Charlotte connected with retailers like Target and Dick's04:00 - TikTok as a growth engine and content strategy06:00 - Insights from Charlotte's door-to-door sales background08:00 - Leveraging LinkedIn to secure retail partnerships10:00 - Target nationwide launch and SKU expansion12:00 - Challenges of launching into retail and margin management14:00 - Vision boards and goal-setting approach16:00 - The role of mentors in Charlotte's journey18:00 - Future plans: Collaborations with big brands and DTC focus20:00 - Key advice for entrepreneurs and TikTok consistencyHashtags#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The Backstory on Marketing
AI's Impact on Publishing

The Backstory on Marketing

Play Episode Listen Later Apr 22, 2025 40:29 Transcription Available


In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape.You'll learn:How TikTok and influencer-driven algorithms are replacing traditional media in book discoveryHow AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assetsWhy Amazon's AI chatbot “Rufus” may mark the end of SEO as we know itHow synthetic narration could disrupt the audiobook marketWhy AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teamsThis episode is a must-listen for marketers, publishers, and authors navigating the AI transformation.Click here to view the video: https://youtu.be/JiVOaAhJpEQ

Mornings with Simi
How TikTok helped an author become a bestseller?

Mornings with Simi

Play Episode Listen Later Apr 17, 2025 9:03


How TikTok helped an author become a bestseller? Guest: Jonathan Stanley, Business Consultant and Bestselling Author of “Purposeful Performance” Learn more about your ad choices. Visit megaphone.fm/adchoices

Dentist on Demand
DentalBytes ep. 135 "Mastering Social Media & Branding: The New Era of Dental Marketing"

Dentist on Demand

Play Episode Listen Later Mar 29, 2025 66:31


Send us a textThe game has changed—dentists and dental practices are no longer just about clinical care, but also about building an authentic online presence.In this episode of Dental Bytes, I sit down with Brittany Kuntz, a social media and branding expert, to dive deep into the world of digital marketing, content creation, and what really works in today's fast-moving social landscape.

Cyber Patterns
#83: EXCLUSIVE — The $120K/Mo Faceless Founders

Cyber Patterns

Play Episode Listen Later Mar 20, 2025 57:19


Meet my homies and the mysterious co-founders of Faceless.video: Alex Steinberg and Jacob Seeger(00:30) Who the fuck are these mystery founders making millions?(04:47) The Faceless.video origin story (09:03) Their first users + shoutout to cousin Andrew(13:35) Waking up to angry emails, but kinda loving it?(15:55) Vibes vs. data: who actually won?(20:17) How TikTok ban almost gave Alex a panic attack(23:29) Creativity is your only bottleneck in software(24:37) Teaser for my upcoming TV show (25:35) “You could just build software for the sake of it”(27:28) First time learning about vibe coding(30:34) Becoming the "Avengers of Doing Things"(40:06) Fuck cold plunges. Just make money(44:39) From building a brand to building software(45:04) 99% of startup advice is bullshit(49:15) Why entrepreneurs should always bootstrap first(53:04) Freedom as the goal for founders(55:42) AI can do a lot, but it still can't be funnyJason Levin⁠⁠⁠ is the founder of meme marketing software ⁠Memelord Technologies⁠Read Jason's ⁠⁠weekly advice column on organic social media growth for startups⁠⁠.Follow Jason on ⁠⁠Twitter⁠⁠Check out ⁠Faceless Video⁠Follow Alex on ⁠Twitter⁠Follow Jacob on ⁠Twitter⁠Subscribe to Jason on ⁠⁠YouTube⁠⁠.Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.

The Aaron Novello Podcast
TikTok Tactics & Strategies Every Realtor Must Know

The Aaron Novello Podcast

Play Episode Listen Later Mar 15, 2025 47:44


Welcome back to the Aaron Novello Podcast! In today's episode, discover TikTok for Realtors and learn why this unfiltered, authentic platform is revolutionizing real estate marketing. Join Aaron and guest Joshua Moore—the go-to TikTok expert for real estate agents—as they break down how to create compelling content that not only builds your personal brand but also drives high-quality leads and listing opportunities.In this episode, you'll learn: ➡️  How TikTok's powerful, AI-driven algorithm can deliver massive organic reach without costly ads➡️ Strategies to overcome common fears about being on camera and making mistakes➡️ Proven Strategies & tactics to integrate TikTok with other social channels like Instagram Reels and YouTube Shorts for an omnipresent digital footprint➡️ Real-world examples of how authentic, unscripted content generates thousands of leads and significant business growth➡️ Actionable tips to measure your success and pivot your content strategy in real timeIf you're ready to elevate your real estate marketing and tap into a platform that's reshaping how agents connect with buyers and sellers, this episode is for you! Whether you're a solo producer or leading a team, these insights will empower you to create engaging, relatable content that cuts through the noise.

Le Point J - RTS
Comment Andrew Tate séduit les jeunes hommes ?

Le Point J - RTS

Play Episode Listen Later Mar 4, 2025 12:34


Poursuivis en Roumanie pour traite d'êtres humains et viols, le masculiniste Andrew Tate et son frère se sont réfugiés aux Etats-Unis. Banni de certains réseaux sociaux pour incitation à la violence et discours haineux mais aussi admiré par de nombreux jeunes qui relayent ses propos en ligne; qui est cet influenceur? Comment en est-il arrivé là? La spécialiste en nouvelles technologies, question de genre et de société, Pauline Ferrari dresse son portrait dans le Point J, en nouvelle diffusion. Journalistes: Caroline Stevan et Juliane Roncoroni Réalisation: Ludovic Labra >> Pour aller plus loin: - Vice World News, "'I Love Raping You': What Andrew Tate Told Woman Who Accused Him of Rape" (en ligne) - Le Monde, "Sur les réseaux sociaux, la pensée masculiniste de la 'manosphère' cible les jeunes adolescents" (en ligne) - The Guardian, "How TikTok bombards young men with misogynistic videos" (en ligne) Pour nous écrire ou nous proposer des questions: +41 79 134 34 70 ou pointj@rts.ch

Growth Curves
S2E13 - Social Media Has Changed: What Works Now with Social Smarty Jodine McIntyre

Growth Curves

Play Episode Listen Later Feb 25, 2025 57:09


An informative and vulnerable chat with social media trainer Jodine McIntyre about the major shifts happening in social media marketing right now, as well as the challenges she's faced in business. From the move from an opted-in follower model to an interest-based content algorithm, the impact of dissatisfaction with Meta platforms, to the growing potential of platforms like YouTube, Jodine shares practical strategies for creating content that attracts the right audience and converts that interest into business growth. Jodine also shares insights from her own business journey, including how she overcame imposter syndrome and why she didn't want to follow the same coaching model as everyone else. What You'll Learn: Why follower count matters less and content engagement matters more. How TikTok's success has influenced Instagram and Facebook's algorithms. The importance of top-of-funnel brand awareness in social media strategy. When and how to use reels, carousels, and social media ads effectively. Why YouTube is becoming a strong alternative for business marketing. About start-up web platform Ivory and why Jodine is switching over to it.  You'll love this episode with social media guru Jodine - it's jam-packed with actionable advice and #realtalk!

In the Pit with Cody Schneider | Marketing | Growth | Startups
using organic shorts to get $1 CPM on tiktok and IG reels

In the Pit with Cody Schneider | Marketing | Growth | Startups

Play Episode Listen Later Feb 24, 2025 45:08


In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike.He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators.Timestamps:00:00 - Introduction to marketing arbitrage & today's topic03:42 - What is Get Paid? Bringing TikTok Shop strategies to digital businesses05:19 - How TikTok's creator commission model works06:12 - Two campaign models: CPM deals vs. competitions10:44 - Results: Cost-effective campaigns with $1–$3 CPM14:14 - Case studies: Viral success with day-in-the-life content17:00 - The shift from outbound to inbound marketing22:54 - Why the "For You" page changes everything for discovery28:08 - Scaling: From $5K test budgets to $50K monthly spends35:22 - The ripple effect of viral content and organic replication42:25 - How Get Paid incentivizes creators and brands alikeKey Points:Marketing Arbitrage Explained: How to get $1 CPMs vs. $9 on traditional ad platformsShort-Form Content Strategy: Run competitions and pay-per-view campaigns to maximize exposureCreator Incentives: Structuring payouts for maximum engagement and competitive motivationOrganic Growth Tactics: How viral videos lead to a snowball effect with unpaid content replicationB2B & B2C Impact: Why short-form content isn't just for consumer brandsNotable Quotes:"The only way to grow products quickly is by finding and exploiting marketing arbitrage." – Alex"Discovery isn't about followers anymore—it's about creating good content that the algorithm wants to show." – HostKey Takeaways for Founders:Shift ad budgets from traditional channels to short-form creator campaigns for massive reach at lower costs.Run competitive campaigns to organically motivate creators to produce viral content.Focus on specific features or outcomes in your short-form content for maximum clarity and effectiveness.Sponsors:TalentFiber.com – Hire the best offshore marketing talent.Connect with Alex:Instagram: @nocode.alexTwitter/X: https://x.com/alexh459 Platform: https://www.getpaydapp.com/Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right.

The Aspiring Adult Podcast
libbybonthelabel- From Corporate Engineer to Viral Creator & Financial Freedom

The Aspiring Adult Podcast

Play Episode Listen Later Feb 12, 2025 89:31


In this episode, Sarah Smiles sits down with Libby (@libbybonthelabel) to unpack her incredible journey—from navigating corporate life as an engineer to becoming a viral content creator and building financial independence.

AwesomeCast: Tech and Gadget Talk

This week's episode brought to you by Indy Wrestling US, Slice on Broadway, Sidekick Media Services and listeners like you at www.Patreon.com/AwesomeCast In this special solo episode of AwesomeCast, Sorg dives into trending tech topics, social media trends, and gaming nostalgia while testing his chops at keeping the podcast feed alive—just as he teaches in his Point Park University podcasting class!

Sorgatron Media Master Feed
AwesomeCast 720: Barnes & Noble's Comeback, Retro Gaming & NASA's Space Chat

Sorgatron Media Master Feed

Play Episode Listen Later Feb 10, 2025 30:29


This week's episode brought to you by Indy Wrestling US, Slice on Broadway, Sidekick Media Services and listeners like you at www.Patreon.com/AwesomeCast In this special solo episode of AwesomeCast, Sorg dives into trending tech topics, social media trends, and gaming nostalgia while testing his chops at keeping the podcast feed alive—just as he teaches in his Point Park University podcasting class!

Il Futuro del Turismo | Data Appeal Byte-sized Trends
Ep. 24 – Il turismo torna ai livelli del 2019 | Il report di PoliMI | Il caos generato dai tiktoker

Il Futuro del Turismo | Data Appeal Byte-sized Trends

Play Episode Listen Later Feb 10, 2025 20:13


l 2024 è ufficialmente alle spalle e i dati definitivi sul turismo sono finalmente sulle nostre scrivanie.Oggi condividiamo le analisi dell'Organizzazione Mondiale del turismo e i risultati dell'indagine del Travel Innovation Day 2025 del Politecnico di Milano.Parleremo anche del settore delle esperienze e degli effetti di Tiktok su destinazioni italiane e internazionali, per chiudere con una carrellata di novità che riguardano l'IA e i nuovi modelli messi in campo da Google e OpenAI.Io sono Mirko Lalli e questo è Data Appeal Byte-sized Trends, un podcast sul futuro del turismo, dedicato a tutte le innovazioni che stanno trasformando il modo di viaggiare.    Gli spunti di riflessione di oggi: World Tourism Barometer Travel Innovation Day 2025: viaggio AI confini del Travel Il Turismo del Futuro: Come l'Intelligenza Artificiale sta Rivoluzionando il mondo dei viaggi (mettetevi comodi: post lungo!) The Profitable Operator Crowds, chaos and counteractions: How TikTok became the enemy of small destinations  Per contattarci, scrivi a marketing@datappeal.io  

The Moscow Murders and More
The Murders In Moscow And The Sleuths Who Couldn't Shoot Straight

The Moscow Murders and More

Play Episode Listen Later Jan 24, 2025 17:13


An internet sleuth, also known as an online detective or digital investigator, is someone who uses various online resources and techniques to gather information and solve mysteries or crimes. These individuals often scour social media platforms, forums, public databases, and other online sources to uncover clues, piece together information, and sometimes even assist law enforcement or other authorities in their investigations.Internet sleuths utilize a range of skills and tools, including advanced search techniques, image and video analysis, geolocation, data mining, and online collaboration. They may investigate a wide array of subjects, from missing persons cases and unsolved crimes to identifying individuals in viral videos or unraveling complex online scams and hoaxes.While internet sleuths can sometimes make valuable contributions to solving mysteries, it's essential to approach their findings with caution, as misinformation and misinterpretation are common pitfalls in the digital realm. Additionally, ethical considerations and respect for privacy are crucial in this pursuit, as the actions of internet sleuths can have real-world consequences for the individuals involved and nowhere has that been more apparent than in Moscow.   In this episode, we take a trip back to Moscow and into the realm of tik tok content creation and it's impact on the case.(commercial at 8:49)to contact me:bobbycapucci@protonmail.comsource:How TikTok sleuths drove 'suspects' into hiding after accusing them of killing 4 students in infamous Idaho murders | The Sun

The Latin Wealth
What Trump's First Moves Mean for Crypto, Latinos and Global Markets | Latin Wealth

The Latin Wealth

Play Episode Listen Later Jan 22, 2025 35:41


Trump 2.0 – Crypto, TikTok, and Bold Executive Orders Donald Trump's return to the White House is making waves across markets, technology, and politics. In this episode, we explore the key developments from Trump's first few days back in office and their impact on wealth-building and global trends. TrumpCoin: The President's Cryptocurrency Launch A look at TrumpCoin, the newly released cryptocurrency that's surging in value. How TrumpCoin is marketed as a way to support his administration's economic policies. The crypto market's reaction, with Bitcoin and Ethereum seeing renewed interest. Why blockchain enthusiasts and major GOP donors are getting involved. TikTok's Rollercoaster Weekend TikTok's sudden shutdown on Saturday and its swift return on Sunday. Trump's executive order to delay a legal ban for 75 days while exploring U.S. ownership options. Implications for national security and the global tech landscape. How TikTok's parent company, ByteDance, is responding to the potential forced sale. First Executive Orders of Trump's New Term Immigration Overhaul: Restoring the “Remain in Mexico” policy for asylum seekers. Reversing Diversity Initiatives: Recognizing two sexes on all government documents. Renaming the Gulf of Mexico to the “Gulf of America.” Pardons for over 1,500 individuals involved in the January 6 Capitol attack. Ending Birthright Citizenship: A move set to reshape immigration policies. Talking Points and Wealth Insights: Is TrumpCoin a revolutionary move for crypto or a risky political gimmick? How could TikTok's uncertain future impact its billions of users and investors? The broader economic implications of Trump's executive orders for businesses and industries. Stream this episode now on Spotify, Apple Podcasts, YouTube, and all major platforms. Dive into the bold moves shaping 2025 and learn how to adapt your wealth strategies in a rapidly changing world.

The Hairstylist Rising Podcast
How one hairstylist made 20K on TikTok last year and what she's gonna do if it's banned

The Hairstylist Rising Podcast

Play Episode Listen Later Jan 20, 2025 37:54


Welcome back to the Hairstylist Rising Podcast! Today, I'm joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.We dive into:Harley's journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.How Harley's videos attract three distinct audiences: hairstylists, clients, and brides.Why hairstylists should consider affiliate programs and UGC as part of their business strategies.What Harley plans to do if TikTok is banned, and how she's leveraging other platforms like Instagram and YouTube.This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.Follow Harley on Instagram: @harleydoeshair_Follow me on Instagram: @itsjodiebrown

Big Technology Podcast
TikTok On The Brink, ChatGPT Does Your Tasks, Unemployed MBAs

Big Technology Podcast

Play Episode Listen Later Jan 17, 2025 55:13


Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) Supreme Court upholds TikTok ban 2) Will Apple and Google comply even if the White House doesn't enforce? 3) What does TikTok's behavior tell us about its ties to China's government? 4) How TikTok might stick around 5) Will Elon Musk buy TikTok 6) TikTok CEO Shou Chew is going to sit at the dias during Trump's inauguration 7) Chinese app Little Red Book, or RedNote takes off 8) Does China want Americans on RedNote? 9) DJI removes some restrictions for drones 10) ChatGPT can handle to-dos and set reminders now 11) Are we going to fall in love with AI assistants 12) Why MBAs can't get jobs 13) Is AI going to replace MBAs. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Want a discount for Big Technology on Substack? Here's 40% off for the first year: https://tinyurl.com/bigtechnology Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

Techmeme Ride Home
Wed. 01/15 – SEC Sues Elon Musk

Techmeme Ride Home

Play Episode Listen Later Jan 15, 2025 16:07


The SEC is suing Elon Musk. Big AI insertions in Microsoft Copilot, Google Workspace and even LinkedIn. How TikTok plans to handle the immediate aftermath of a shutdown. Another new Instagram alternative. And have your AirPods been misbehaving? Here's what Apple did without telling anyone.Sponsors:Shopify.com/rideLinks:Musk Accused by SEC of Cheating Twitter Investors Out of Millions (Bloomberg)Microsoft relaunches Copilot for business with free AI chat and pay-as-you-go agents (The Verge)Google Workspace business users getting full Gemini experience, price increasing (9to5Google)LinkedIn adds free AI tools for job hunters and recruiters (TechCrunch)TikTok Prepares for Immediate Shut-Off in the U.S. on Sunday (The Information)Decentralized Instagram alternative Pixelfed launches mobile apps (TechCrunch)Apple starts pushing AirPods Pro 2 and AirPods 4 owners into Transparency or Noise Cancellation modes repeatedly, without an easy opt out (Key Discussions)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3a9lya Jdida
#23 - How TikTok Helped Organize My Time - كيف ساعدني تكتوك في تنظيم وقتي

3a9lya Jdida

Play Episode Listen Later Jan 10, 2025 7:24


In this episode of 39lya Jdida, we dive into an unexpected perspective on productivity and happiness: How TikTok, often seen as a "time-waster," actually became a tool for managing time effectively. Is it possible to find inspiration and discipline in the most unlikely places? We explore the science of habits, the philosophy of focus, and personal stories that connect social media with time management. Expect thought-provoking discussions, actionable strategies, and a fresh take on finding balance in the digital age—all while uncovering surprising lessons from the platform that's captivated millions. Follow Me: Instagram: ⁠⁠⁠https://www.instagram.com/younes_aithamou/⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@younes_aithamou⁠

Mobile Dev Memo Podcast
Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 18, 2024 46:16


In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologies, and tools are "future-proofed" for further data restrictions; The most common mistakes that advertisers make with measurement; The measurement solutions that clients have seen the most success with; How measurement methodologies differ between app and eCommerce advertisers; How advertisers should approach creative analytics, and what kinds of metrics are the most important to consider when assessing creative; How advertisers should approach incrementality measurement; How advertisers should think about balancing awareness and direct response budget; Whether and when advertisers should invest into building measurement tools internally; The best ways for advertisers to adapt to a dynamic privacy environment. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Coffe N. 5
Unlocking Startup Success with Dr. Ofer Mintz

Coffe N. 5

Play Episode Listen Later Dec 4, 2024 40:15


Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.We´ll talk about:Addressing marketing knowledge gaps in B2C and B2B startups.Why understanding your target audience's ecosystem is vital in brand research.Exploring what it truly means to understand the market.The 5 key metrics every business owner needs for success.How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.For more information, visit Dr. Ofer Mitnz's LinkedIn.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Coco Mocoe Tarot
Stop trying to be a TikToker

Coco Mocoe Tarot

Play Episode Listen Later Nov 25, 2024 33:33


This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it's meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator.But the magic of TikTok's discoverability became it's achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform's creators are abandoning the platform because they know it is not meant for longevity.In today's episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday's trend report on Substack, which you can read here.TOPICS DISCUSSED:0:00 - Introduction8:43 - Substack Chat Responses to “Is TikTok Dying?”12:00 - Where did TikTok's algorithm go wrong? 15:15 - Creators are frustrated with TikTok 16:53 - Brittany Brooks's Rise and Separation from TikTok 18:30 - How the potential bans are affecting TikTok 20:12 - “TikTok became boring to me” 23:36 - TikTok's fatal flaw: Short form videos24:27 - Why big creators are no longer reliant on TikTok 29:15 - How TikTok can course correct 33:33 - What other platforms should you prioritize as a creator or brand in 202534:30 - The 5-Year Cycle in Marketing 40:00 - What new platform might “replace” TikTok 42:49 -  The three features you should use to grow on TikTok in 2025 50:31 - How to make content that is bigger than any platform or trend Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * “The death of the follower” SXSW Talk: * “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast --“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

Renegade by Centennial Beauty
The Rise of Doxxing: How We've Normalised The Invasion of Privacy Online

Renegade by Centennial Beauty

Play Episode Listen Later Nov 21, 2024 31:42


Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo This week's deep dive is an exploration into the ethics and normalisation of doxxing. Why users across the internet have come to use doxxing as a form of protest and how the culture on TikTok, in particular, has challenged our conventional view of this practice all together. Ultimately leaving us with the question: Is it ever okay to doxx someone? Timestamps: 00:00 Intro: An exploration into the normalisation of doxxing 5:54 What is doxxing? 8:17 Gamergate 10:51 Twitch's culture of doxxing & swatting 15:14 Examples of creators being doxxed on other platforms 15:22 Jacksfilms & SSSniperwolf 17:21 Trisha Paytas & Trishyland 18:46 The Fappening 19:27 Is doxxing sometimes warranted? 22:33 How TikTok encourages a culture of doxxing 23:56 Doxxing as a form of protest 25:14 Why normalisation of doxxing is a slippery slope Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ 

Sub Club
How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders

Sub Club

Play Episode Listen Later Nov 13, 2024 56:18


On the podcast I talk with Joseph about what's currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don't have many followers.Key Takeaways:

Marketing Tips for Doctors
Using TikTok to Engage Patients

Marketing Tips for Doctors

Play Episode Listen Later Nov 13, 2024 16:07


In this episode, Dr. Barbara Hales discusses: The potential of TikTok for medical professionals to engage patients and grow their practice. How TikTok's authenticity can enhance a doctor's relatability, building trust with a diverse audience. Effective TikTok content types include educational videos, behind-the-scenes glimpses, patient testimonials, and trending hashtags. Collaborating with influencers and tracking analytics

Renegade by Centennial Beauty
Chappell Roan & The Plight of Celebrity Access: How Social Media Has Changed Fan Expectations & Commodified The Celebrity Experience

Renegade by Centennial Beauty

Play Episode Listen Later Oct 17, 2024 30:35


In this week's deep dive, I'm looking at the plight of celebrity access– how social media has changed the business of celebrity brand building, keeping stars in a lose-lose feedback loop that fuels fan entitlement and ultimately, runs many of our favourite stars (mostly) offline. Timestamps: 4:27 The nature of celebrity access before social media 8:43 Social media & celebrity access 11:05 How TikTok changed what we expect from celebrities 13:14 Celebrity brand building in the social media era 17:17 How unprecedented access via social media impacts the celebrity 18:42 Selena Gomez 20:08 Charli & Dixie D'Amelio 22:31 Chappell Roan 23:48 The lifecycle of celebrity social media usage in this new era 26:30 Taylor Swift 29:08 Conclusion Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.buzzfeednews.com/article/annehelenpetersen/decade-celebrity-gossip-tabloids-paparazzi-social-media https://www.vanityfair.com/culture/1999/02/david-kamp-tabloid-decade https://www.buzzfeednews.com/article/annehelenpetersen/decade-celebrity-gossip-tabloids-paparazzi-social-media https://www.seventeen.com/life/news/a30201/twitter-dm-direct-message-update/ Jan Klostermann, Martin Meißner, Alexander Max, Reinhold Decker, Presentation of celebrities' private life through visual social media, Journal of Business Research, https://time.com/6979619/rare-beauty/ https://people.com/health/charli-damelio-says-she-avoids-negativity-online-after-seeing-how-it-affected-her-mental-health/ https://www.yahoo.com/lifestyle/charli-dixie-damelio-shed-light-mental-health-social-media-164453055.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA02jul26QYKzhkPTPGcXzV-Wl4OSNH-1iZa1N1IkcbJ7Uo5cCjU7tMTMjxFMCcMr1Vr6mj3idz2AGcM_XeFk2GehjFcznhMTcg1I_xvOz400PTpYXjMkl1_danFd3whFEVttGuZcLDQJia5kSupM5rXYElHcUJav6DkXU4OfUbA https://fortune.com/well/2024/09/27/chappell-roan-drops-out-of-upcoming-festival-to-prioritize-mental-health/ https://theface.com/music/chappell-roan-pop-music-famous-interview-good-luck-babe https://www.harpersbazaar.com/culture/art-books-music/a62444664/chappell-roan-backlash-explained-2024/

Sorry, We're Closed
Ep. 274 The Newsletter is Live & Pat's Real Estate Investments

Sorry, We're Closed

Play Episode Listen Later Oct 14, 2024 35:44


In this episode of "Sorry We're Closed," Pat goes solo and takes the opportunity to dive deeper into the introduction of his newsletter, discussing his current focus on his hospitality businesses, particularly the waiting room cocktail lounge. He shares insights on launching creative promotions, like the popular $5 espresso martini tree, and how it's driving customer engagement. Pat also reflects on his future pivot from hospitality to real estate investment, detailing his strategy with Section 8 housing and the challenges of scaling in the hospitality industry. He finishes the episode by recommending the book Predictably Irrational and its insights into human decision-making. Newsletter https://t.co/FJ2fkNOkeM YouTube and Socials https://mtr.bio/sorry-were-closed-Pod 00:15 – Pat introduces the episode, going solo today. 03:33 – Discussion on the hospitality industry and busy season. 08:22 – Launch of the $5 espresso martini tree promotion. 12:45 – How TikTok drove massive customer engagement. 16:35 – Pat's thoughts on customer loyalty and upselling strategies. 23:21 – Transition from hospitality to real estate investments. 29:50 – Pat explains the benefits of Section 8 housing investments. 33:20 – Book recommendation: Predictably Irrational and its impact on business decisions.

CRAFTed Entrepreneur
How Losing Everything Sparked an Unstoppable TikTok Empire

CRAFTed Entrepreneur

Play Episode Listen Later Sep 26, 2024 37:29


Have you ever felt lost, struggling to find your purpose in the middle of chaos?In this powerful episode of Crafted Entrepreneur, I sit down with TikTok sensation Jessica Graves as she shares her inspiring journey of turning pain into passion. From navigating the devastating loss of her son to building a thriving TikTok brand that now empowers moms everywhere, Jessica offers raw insights and practical tips for using social media to connect, grow, and monetize authentically.Jessica dives deep into how she transformed her life and business using TikTok, discussing the importance of finding yourself, setting boundaries, and building authentic relationships with your audience. If you're ready to step into your true power, this episode will give you the motivation and tools you need to start.Episode HighlightsJessica's Journey: How the tragic loss of her son transformed Jessica's life and pushed her to build a community on TikTok.Authenticity on TikTok: Why showing up as your true self and being vulnerable is key to building trust and connection with your audience.TikTok Shop: How TikTok's new shop feature has changed the game for content creators looking to monetize.Building Relationships: The importance of looking at followers as friends, not just numbers, and how it can drive your business forward.Consistency and Content Creation: Tips for showing up every day on TikTok and creating content that resonates.Key Moments01:08 - 02:17: Jessica's backstory and how she transitioned from network marketing to finding herself on TikTok.03:13 - 04:21: Using TikTok as a hobby to rediscover herself and build a new community.06:18 - 07:16: The importance of vulnerability and how sharing her grieving process on TikTok built trust with her audience.09:37 - 10:48: The power of sitting with yourself, journaling, and finding ways to speak to God through grief.17:14 - 17:58: How TikTok differs from Instagram and why authenticity is crucial for service-based brands.22:01 - 22:53: Tips for introducing yourself on TikTok and why people want to know the real you.Links + Resources:If you're ready to dive into TikTok and grow your business, connect with Jessica Graves for more tips on building an authentic brand. Follow Jessica on TikTok and Instagram to learn from her journey and sign up for her Motivated Mama's Movement program. Follow Jessica on: Tiktok InstagramAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft

Renegade by Centennial Beauty
TikTok as The New Tumblr: How Social Media (Overtly) Counters the Body Positivity Movement

Renegade by Centennial Beauty

Play Episode Listen Later Sep 26, 2024 31:11


TW: This episode contains discussions about body image, weight loss, disordered and restrictive eating, self harm and other topics that listeners may consider traumatic.  In this week's episode, I explore how TikTok's algorithm and early platform priorities primed the app to overtly counter the body positivity movement and why some believe that Gen Z's favourite app has become as toxic as 2000s Tumblr. Timestamps: 4:00 A brief history of body positivity content online: An illusion of inclusivity 7:10 How TikTok shattered this illusion 8:25 TikTok's algorithmic bias feedback loop 14:00 Sienna Mae Gomez as one of TikTok's first body positivity creators 15:45 How Tumblr glamourised self-harm, EDs, and mental illness in girls and young women 21:36 Comparing 2000s Tumblr and TikTok today Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.vox.com/22697168/body-positivity-image-millennials-gen-z-weight  https://www.theguardian.com/technology/2019/dec/03/tiktok-owns-up-to-censoring-some-users-videos-to-stop-bullying  https://netzpolitik.org/2019/discrimination-tiktok-curbed-reach-for-people-with-disabilities/  https://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/  https://www.bbc.com/news/technology-50645345  https://staff.tumblr.com/post/18132624829/self-harm-blogs https://www.nylon.com/beauty/tumblr-eating-disorder-content-is-on-tiktok-how-to-navigate-it https://theconversation.com/should-pro-ana-websites-be-criminalised-in-australia-79197 https://www.buzzfeednews.com/article/stephaniemlee/why-eating-disorders-are-so-hard-for-instagram-and-tumblr-to https://www.sciencedirect.com/science/article/abs/pii/S1740144523000852?via%3Dihub  https://www.popsugar.com/fitness/tiktok-body-checks-49350628  https://www.vox.com/the-goods/22832827/manifesting-tiktok-astroworld-conspiracy-qanon-religion  https://www.nytimes.com/2024/02/06/well/move/tiktok-legging-legs-eating-disorders.html  https://www.dazeddigital.com/science-tech/article/55425/1/tiktok-pro-ana-eating-disorder-social-media-moderate-disordered  https://www.thedailybeast.com/tiktok-slammed-for-doing-nothing-over-pro-anorexia-content-by-center-for-countering-digital-hate  https://www.tiktok.com/community-guidelines/en/mental-behavioral-health#2  https://www.cbsnews.com/news/legging-legs-trend-tiktok-social-media-experts/  

The Moscow Murders and More
From The Archives: Idaho And The Sleuths Who Couldn't Shoot Straight

The Moscow Murders and More

Play Episode Listen Later Sep 26, 2024 17:18


An internet sleuth, also known as an online detective or digital investigator, is someone who uses various online resources and techniques to gather information and solve mysteries or crimes. These individuals often scour social media platforms, forums, public databases, and other online sources to uncover clues, piece together information, and sometimes even assist law enforcement or other authorities in their investigations.Internet sleuths utilize a range of skills and tools, including advanced search techniques, image and video analysis, geolocation, data mining, and online collaboration. They may investigate a wide array of subjects, from missing persons cases and unsolved crimes to identifying individuals in viral videos or unraveling complex online scams and hoaxes.While internet sleuths can sometimes make valuable contributions to solving mysteries, it's essential to approach their findings with caution, as misinformation and misinterpretation are common pitfalls in the digital realm. Additionally, ethical considerations and respect for privacy are crucial in this pursuit, as the actions of internet sleuths can have real-world consequences for the individuals involved and nowhere has that been more apparent than in Moscow.   In this episode, we take a trip back to Moscow and into the realm of tik tok content creation and it's impact on the case.(commercial at 8:49)to contact me:bobbycapucci@protonmail.comsource:How TikTok sleuths drove 'suspects' into hiding after accusing them of killing 4 students in infamous Idaho murders | The Sun

Earn Your Happy
Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

Earn Your Happy

Play Episode Listen Later Sep 11, 2024 55:24


Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera's new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level! Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe. 03:00 How SoulCycle shaped Jera's approach to social media. 10:00 Which platform should I focus on, Instagram or TikTok? 16:00 How to find the perfect content style for your brand. 20:45 What is your content strategy for naturally selling on social? 26:00 Hard selling vs. soft selling on social media. 28:30 How TikTok's algorithm and FYP improve your content and engagement. 35:00 The course to master your video editing skills. 37:45 Why do apps like CapCut offer more control? 40:00 Why going viral isn't always beneficial for your brand. 44:45 Jera's top tip to succeed on TikTok. RESOURCES Check out the BONUS CONTENT HERE! Check out Jera's Course - The Video Editing Rodeo HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jera IG: @jera.bean Follow Jera TikTok: @jera.bean Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Search with Candour
The Impact of Social Media on SEO with Ashley Lidell

Search with Candour

Play Episode Listen Later Sep 9, 2024 70:53


Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Live podcast on 2nd October 2024 00:05:10 Welcome Ashley Liddell 00:06:07 The crossover of social media and search 00:09:01 How the relationship between SEO and social media has changed in the last year 00:12:34 The democratisation of content creation 00:14:55 People want authenticity in content 00:17:10 Google Perspectives replaced by Google Forums 00:21:30 How search behaviour has changed for Gen Z 00:23:55 Create content 00:27:03 The growth of long-form and short-form content 00:31:45 How Tiktok leads the short-form video industry 00:33:11 How old marketing tactics become relevant again on new platforms 00:33:50 Tiktok Shop tips 00:34:40 The customer journey for Tiktok content 00:36:08 Is Tiktok shop the future of ecommerce? 00:38:02 Selling products on Tiktok Live is the QVC of 2024 00:41:12 Brands need to embrace long-term commitment to authentic content 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop? 00:46:35 Will big brands help to “legitimatise” Tiktok shop? 00:51:03 The two way relationship between organic search and social media 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq) 00:55:24 Improving user experience by stealing ideas from social media 00:56:42 Search everywhere strategies 01:02:10 How social media can help with link building 01:06:43 Get your digital teams to work together or get left behind 01:08:30 Where to follow Ashley Lidell and Deviation 01:09:43 Thanks and outro

The Moscow Murders and More
From The Archives: The Sleuths Who Couldn't Shoot Straight

The Moscow Murders and More

Play Episode Listen Later Aug 27, 2024 17:18


An internet sleuth, also known as an online detective or digital investigator, is someone who uses various online resources and techniques to gather information and solve mysteries or crimes. These individuals often scour social media platforms, forums, public databases, and other online sources to uncover clues, piece together information, and sometimes even assist law enforcement or other authorities in their investigations.Internet sleuths utilize a range of skills and tools, including advanced search techniques, image and video analysis, geolocation, data mining, and online collaboration. They may investigate a wide array of subjects, from missing persons cases and unsolved crimes to identifying individuals in viral videos or unraveling complex online scams and hoaxes.While internet sleuths can sometimes make valuable contributions to solving mysteries, it's essential to approach their findings with caution, as misinformation and misinterpretation are common pitfalls in the digital realm. Additionally, ethical considerations and respect for privacy are crucial in this pursuit, as the actions of internet sleuths can have real-world consequences for the individuals involved and nowhere has that been more apparent than in Moscow.   In this episode, we take a trip back to Moscow and into the realm of tik tok content creation and it's impact on the case.(commercial at 8:49)to contact me:bobbycapucci@protonmail.comsource:How TikTok sleuths drove 'suspects' into hiding after accusing them of killing 4 students in infamous Idaho murders | The Sun

DTC POD: A Podcast for eCommerce and DTC Brands
#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Aug 22, 2024 34:05


Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies. Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation. Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon vs. TikTok Shop2. TikTok Shop Basics3. TikTok Shop Logistics4. TikTok Affiliate Marketing5. TikTok Competitive Analysis6. Cross-Platform Effects7. TikTok-Amazon IntegrationTimestamps00:00 Mina Elias' background in Amazon03:34 TikTok and future shopping trends06:12 How TikTok solved the content problem for brands09:15 How TikTok merged affiliate and attribution10:12 How to start selling on TikTok Shop: account and page setup, logistics14:29 Affiliate marketing on TikTok: manual and automated outreach17:42 Strategies for running ads with affiliate content19:18 Budgeting for TikTok ads, data analysis with FastMoss23:51 Finding the right TikTok creators for your brand25:33 The impact of TikTok Shop on Amazon sales and organic rankingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Renegade by Centennial Beauty
The Mainstream-ification of ASMR Content: From Whisper Community to Celebrity Gag

Renegade by Centennial Beauty

Play Episode Listen Later Aug 1, 2024 29:46


This episode explores the history, origins, and mainstream-ification of ASMR– a genre that was underground and misunderstood for years, rising to become one of the popular forms of content on YouTube today.  Timestamps: 3:30 Origins of ASMR content & community 7:45 The whisper community & early ASMR creators 11:53 ASMR goes mainstream 20:46 How TikTok has changed ASMR 22:37 What happens to ASMRtists when they enter the digital mainstream? 28:12 ASMR in 2024 Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.nytimes.com/2019/04/04/magazine/how-asmr-videos-became-a-sensation-youtube.html  https://www.vice.com/en/article/gqww3j/asmr-the-good-feeling-no-one-can-explain  https://www.smh.com.au/national/asmr-the-youtube-sensation-all-in-the-brain-20140301-33sop.html  https://www.reddit.com/r/asmr/comments/p298m9/when_discussing_about_the_history_of_asmr_which/  https://www.reddit.com/r/asmr/comments/1y0f4j/meta_what_is_the_very_first_intentional_asmr/  https://www.washingtonpost.com/lifestyle/style/a-whisper-then-tingles-then-87-million-youtube-views-meet-the-star-of-asmr/2014/12/12/0c85d54a-7b33-11e4-b821-503cc7efed9e_story.html  https://www.reddit.com/r/asmr/comments/p298m9/comment/h8jwx7w/   https://www.reddit.com/r/asmr/comments/qdtt7/liliumcandidum27_is_leaving_youtube/    https://www.vox.com/2015/7/15/8965393/asmr-video-youtube-autonomous-sensory-meridian-response  https://www.fastcompany.com/90135533/asmr-the-internet-subculture-of-sounds-that-feels-good-is-going-mainstream  https://asmruniversity.com/history-of-asmr/comment-page-2/  https://www.bbc.com/news/entertainment-arts-48026974  https://www.wired.com/story/oddly-satisfying-videos-explained-psychology-youtube/  https://www.npr.org/2017/10/01/552422040/the-rise-of-the-slime-economy  https://asmruniversity.com/2022/04/26/how-many-asmr-channels-asmrtists-are-on-youtube/  https://theconversation.com/love-or-hate-tiktoks-viral-bottle-smashing-trend-a-neuroscientist-explains-what-that-says-about-your-brain-211963  https://centennialworld.com/angelica-asmr-onlyfans-transformation-communist-to-catholic-christian/  https://centennialworld.com/gwen-the-milkmaid-tiktok-asmr-youtuber-gwengwiz-tradwife-influencer-onlyfans-gwen-swinarton/   

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive
Episode #478: Everything You Need to Know About TikTok Shop with Susan George

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

Play Episode Listen Later Jun 27, 2024 31:37


In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you'll discover: Susan's journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket” Why people are switching to TikTok from Google when searching for information Why Instagram and Facebook give you less reach for more money. How TikTok gives you more control over your own success than any other platform TikTok's plan to serve as a better alternative to Amazon How Susan used TikTok to turn her husband's passion into half a million dollars in sales in less than six months starting with only 45 followers. How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms. How TikTok can automatically connect you with the right influencers who can make the most sales impact. Why influencers are incentivized to produce only positive product publicity. TikTok's goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand. How TikTok is doing the hard work of reducing your competition for you. This one's a good one!   Here are the resources mentioned in the show: Susan's Instagram Mediary Marketing website Mediary Marketing Instagram The Viral Collection How to Stand Out in a Saturated Market with a Timeless Jewelry Brand 'The Desired Brand Effect' Book   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Mind Her Business
TikTok Changes, Content Creation, and How to Make Social Fun Again

Mind Her Business

Play Episode Listen Later Jun 26, 2024 27:57


Are you ready to put the FUN back into your socials? In today's episode, we are unpacking the pressures of content creation and how stepping back to enjoy the process can rejuvenate your passion. We also explore TikTok's creator-friendly environment with opportunities for monetization through promoting songs, products, and even live streaming. (Lookout, Insta!) If you are looking for updates and insights into the ever-changing social media trends, this episode is for you!Tune in to hear: How TikTok is currently setting the pace for new content trends and how it creates a unique opportunity for early adopters to set themselves apartWhy we believe TikTok's new dynamic ecosystem is making it easier for influencers to earn and sustain their careers through social media How we've found a renewed passion for content creation by focusing on what we genuinely enjoy, whether that's behind-the-scenes moments or sharing client wins!The importance of balancing authority and relatability when it comes to posting content to make you more engaging and trustworthy to potential clients or followers DM Emily or Bri on IG to learn more about VA School: Emily: https://www.instagram.com/emilyvdw/ Bri: https://www.instagram.com/brigalloway_/ Free 4 Steps to Becoming a VA E-Book: https://letsgetsocialagency.com/4-steps-ebook-bumpWebsite: https://letsgetsocialagency.com/

Group Chat
Limited Partners | Group Chat News Ep. 875

Group Chat

Play Episode Listen Later Jun 24, 2024 82:59


Tonight on Group Chat News we have some of the hottest stories of the week including Schools will have to start closing again, How TikTok's viral "no spend month" could come back to bite you, NYC is the worst city to start a career as a 2024 college grad, college graduates are struggling to find jobs and it could set them back for years, It's the Summer of the finance bro, Coffee and Tea Trends in All 50 States, we're carrying too much water and US consumers don't trust Temu, but still shop there, and Kendrick Lamar live in LA.  

Renegade by Centennial Beauty
The History of Influencer Marketing: How TikTok Redirected our Attention

Renegade by Centennial Beauty

Play Episode Listen Later Jun 6, 2024 28:39


This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform. In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life. Timestamps: 6:28 History of influencer marketing 7:04 Coca-Cola redesigns Santa Claus 7:57 Celebrity endorsements 8:07 The introduction of digital influencers: mommy bloggers 9:30 The rise of social media 11:25 How TikTok disrupted the industry 12:56 Case study: Marc Jacobs 15:04 Case study: Poppi 17:12 Case study: Inuit Mailchimp 19:45 Interview with Jeremy Jones Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/  https://blog.commissionfactory.com/guides/influencer-marketing-history  https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html https://grin.co/blog/the-history-of-influencer-marketing/  https://www.aspire.io/blog/the-evolution-of-influencer-marketing https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)      

The Smart Agents Podcast
Episode 191: Leveraging Social Media To Educate and Connect With Leads

The Smart Agents Podcast

Play Episode Listen Later May 20, 2024 26:15


Episode 191 of The Smart Agents Podcast features Denver-based real estate agent, Riley Wenger. Beginning her real estate journey as an investor herself, Riley now uses her own experience to help aspiring investors purchase their own properties. Riley also discusses her approach to personal branding and using social media, particularly TikTok, to educate and attract her ideal clients. She shares her content creation process and the importance of authenticity and providing value to her audience Key Takeaways Strategies for affordable investing using the "House-Hacking" method. Why personal branding is a must in today's real estate world. How TikTok is contributing to nearly 50% of Riley's lead generation. Focus on providing value with your content creation to build connection with potential clients. Follow Riley on TikTok at: https://www.tiktok.com/@realestateriley_denver

The Tim Ferriss Show
#736: A Strategic Deep Dive on TikTok, The Boiling Moat of Taiwan, and China's Next-Gen Statecraft — Matt Pottinger, Former U.S. Deputy National Security Advisor

The Tim Ferriss Show

Play Episode Listen Later May 8, 2024 113:42


Matt Pottinger is a distinguished visiting fellow at the Hoover Institution and chairman of the China Program at the Foundation for Defense of Democracies. Matt served as U.S. Deputy National Security Advisor from 2019 to 2021. Before his White House service, Matt spent the late 1990s and early 2000s in China as a reporter for Reuters and The Wall Street Journal. He then fought in Iraq and Afghanistan as a U.S. Marine during three combat deployments between 2007 and 2010. Matt's new book is The Boiling Moat: Urgent Steps to Defend Taiwan.Sponsors:Wealthfront high-yield savings account: https://wealthfront.com/tim (Start earning 5% interest on your savings. And when you open an account today, you'll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Helix Sleep premium mattresses: https://helixsleep.com/tim (between 25% and 30% off all mattress orders and two free pillows)Timestamps:[05:55] Bao Tong's calligraphy.[08:20] Matt's decision to study East Asian languages.[10:13] Studying with Perry Link and the challenges of learning Chinese.[12:19] Tips for learning Chinese and other languages.[17:17] How TikTok has been weaponized by the Chinese Communist Party.[20:58] The origins of TikTok and its obfuscatory ownership structure.[26:30] How sowing chaos in the West serves the CCP's aims.[31:37] “Politics stops at the water's edge.”[33:11] How should the US rein in TikTok's influence over its population?[40:23] The significance of Taiwan geographically, ideologically, and economically.[49:59] The semiconductor industry in Taiwan and its global importance.[52:07] Deterring China from attacking or coercing Taiwan.[58:51] Cultivating social depth in Taiwan.[1:01:09] Guessing at Xi Jinping's timeline.[1:05:33] Demonstrating the will to match the capacity of following through.[1:07:47] Matt's top priorities for stemming Chinese ambitions.[1:10:15] Architects of chaos.[1:14:21] Staying alert against informational warfare and united front activity.[1:21:00] Countering China's influence on its Western-based citizens.[1:25:05] Checkers vs. Go.[1:26:56] How can the US reassert its position as a beacon of democracy?[1:33:05] What prompted Matt to join the Marine Corps at age 32?[1:38:50] Getting in shape for the occasion.[1:40:45] Leadership lessons learned.[1:46:59] The Boiling Moat, the importance of public service, and parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

tiktok china leadership politics west chinese tips foundation western entrepreneurship staying startups white house afghanistan defense lebron james deep dive wall street journal productivity iraq cultivating taiwan marine strategic mark zuckerberg architects tony robbins studying arnold schwarzenegger next gen kevin hart shopify marine corps jordan peterson richard branson matthew mcconaughey reuters hugh jackman jamie foxx xi jinping tim ferriss seth godin neil gaiman jerry seinfeld bren brown malcolm gladwell sia bill burr neil degrasse tyson peter thiel ccp bob iger margaret atwood demonstrating sam harris chinese communist party ray dalio elizabeth gilbert michael phelps terry crews vince vaughn jocko willink jane goodall edward norton guessing yuval noah harari ken burns darren aronofsky rick rubin jim collins east asian arianna huffington boiling sarah silverman michael lewis esther perel michael pollan hoover institution democracies checkers andrew huberman gabor mat reid hoffman eric schmidt dax shepard moat naval ravikant ramit sethi marc andreessen whitney cummings dan harris anne lamott peter attia lifestyle design cheryl strayed vitalik buterin chuck palahniuk vivek murthy amanda palmer madeleine albright kelly slater maria sharapova howard marks daniel ek tim ferriss show neil strauss doris kearns goodwin statecraft timothy ferriss helixsleep brian koppelman deputy national security advisor how tiktok maria popova elizabeth lesser mary karr joe gebbia jim dethmer tools of titans china program matt pottinger katie haun countering china perry link discover tim timferrissfacebook longform interviews
Savvy Social Podcast
Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila

Savvy Social Podcast

Play Episode Listen Later Apr 30, 2024 51:35 Transcription Available


What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media.  My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.  This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities.  Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:  How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin's Thesis on social media's influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin's tough decision to leave X, formerly known as Twitter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience.  When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila   LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

Market Mondays
MM #200: America's TikTok Ban, Bitcoin Price Target, How to Stay Rich, EV Stocks, & Gambling vs Investing

Market Mondays

Play Episode Listen Later Mar 19, 2024 118:05


Join us on this week's episode of Market Mondays, where we dive deep into the buzzing world of finance and investment, shedding light on some of the most talked-about topics in the market today. With only 32 days until the Bitcoin halving, we explore the potential impacts on the cryptocurrency world. What are your predictions post-halving?Join the Red Panda Stock Club 48hr Flash Sale:http://www.ianinvest.comOur panel of experts will also share their top trading tips for the month, invaluable insights you won't want to miss. Amidst rising speculation, we discuss the possible ban of TikTok in the United States and the implications for investors and the tech industry.We'll examine PayPal's current struggles and debate its future prospects. Can it make a comeback?Don't miss our analysis of the recent Don Lemon interview with Elon Musk, and the critical question: Is BYD outpacing Tesla, shifting the EV leadership to China?We'll take a comprehensive look at the state of the automotive industry, featuring giants like BA, F, GM, TOYOF, LCID, and PATK. How are they stacking up in today's market?The shocking report of Bruno Mars owing $50 million to MGM has lessons for investors; we'll uncover what you need to know.As Dollar Tree announces the closure of 600 Family Dollar Stores following a tumble in earnings, we debate whether it's time to buy into this stock or look towards Dollar General instead.Finally, in our "Date it or Dump it" segment, we'll dissect the potential of stocks like Jabil, Ulta, Blink Charging, and Madrigal Pharma. Should you keep them on your radar or let them go?Don't miss this packed episode full of insights, analysis, and expert advice on navigating the markets.#MarketMondays #BitcoinHalving #TradingTips #TikTokBan #PayPal #ElonMusk #BYDvsTesla #AutomotiveIndustry #BrunoMarsMGM #DollarTree #StockInvestment #Jabil #Ulta #BlinkCharging #MadrigalPharma0:00 Intro 6:28 Bitcoin Pulls Back from ATH, Halving Soon, What's Next?15:40 Ian's Trading Tip of the Month23:39 House Passes Bill that could Ban TikTok in the U.S, Senate Vote Next30:39 Why Rashad Believes There's a 0% Chance TikTok Will be Banned43:59 How TikTok is Innovating More than American Companies47:52 Will PayPal Ever Recover or is it a Finished Company?55:28 Elon Musk in Shambles in Don Lemon Interview 1:00:06 Tesla Stock Concerns & BYD Competitor1:05:40 The Current State of the Automotive Industry 1:10:53 Important Financial Tips to Remember Following Bruno Mars $50M Debt1:23:29 The Math Behind why Casinos Always Win 1:27:44 Dollar Tree Stock Falls after Poor Earnings, What Price is a Good Buy In?1:33:15 Stock Club 3-Year Bundle1:35:44 Stock Discussion: Date It or Dump It1:43:50 Societal Pressures Placed on Woman & Blackout Teaser1:46:16 NBA Talk1:57:07 OutroOur Sponsors:* Check out undefined and use my code MONDAYS for a great deal: undefinedSupport this podcast at — https://redcircle.com/marketmondays/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Within the Trenches
Within the Trenches Ep 535

Within the Trenches

Play Episode Listen Later Mar 13, 2024 69:02


Ep 535 features Ashley, 911 Professional with Rockland PD & Fire, and Greg, 911 Professional with CAL Fire, both out of California.  Sponsored by INdigital - Facebook | LinkedIn | Twitter | Web Episode topics – Ashley's 911 story Greg's 911 story Trusting your instincts Connecting communities How TikTok brought us together As always, if you have any comments or questions, or you would like to be a guest on the show, please email me at wttpodcast@gmail.com.

Lenny's Podcast: Product | Growth | Career
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Mar 7, 2024 72:16


Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally. In our conversation, we discuss:• TikTok's internal culture and core values• How TikTok's product team operates• How working at TikTok is different from working at Google• How TikTok rolls out to new markets• TikTok's core principle of “context, not control”• How their sales and product teams work together• Lessons (and mistakes) from building TikTok's early go-to-market team• The importance of hiring for quality rather than quantity• Insights on being successful on TikTok as a creator, a business, and an advertiser—Brought to you by:• WorkOS—The modern API for auth & user identity• Eppo—Run reliable, impactful experiments• OneSchema—Import CSV data 10x faster—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Ray Cao:• LinkedIn: https://www.linkedin.com/in/jiayiraycao/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Ray's background(04:55) Cultural differences between Google and TikTok(08:24) Fine-tuning the algorithm for different markets(12:15) Examples of fine-tuning the algorithm(15:11) Core principles and values of TikTok(19:34) Hiring at TikTok(21:38) Embracing the “always day one” mentality(25:09) Collaboration between teams(28:38) Amazon's cultural influence(31:14) Setting up the product organization for speed and innovation(35:38) Building the go-to-market team(40:18) What makes people successful at TikTok(43:02) Thoughts on putting in long hours(44:40) OKRs and planning at TikTok(49:12) Tips for how to be successful on TikTok(53:49) Tips for advertising on TikTok(01:04:03) Getting started with TikTok Ads(01:08:42) Common mistakes to avoid with TikTok advertising(01:09:44) Ray's favorite TikTok account(01:10:54) Where to find Ray—Referenced:• TikTok: https://tiktok.com/• Google Shopping: https://shopping.google.com/• Eugene Wei's blog: https://www.eugenewei.com/• TikTok and the Sorting Hat: https://www.eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat• How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennyspodcast.com/how-netflix-builds-a-culture-of-excellence-elizabeth-stone-cto/• Inside OpenAI | Logan Kilpatrick (head of developer relations): https://www.lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations/• Brian Chesky's new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/• Lead with Context not Control: https://www.svpg.com/lead-with-context-not-control/• Shuba on TikTok: https://www.tiktok.com/@tiktokbrownchick• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Duolingo leagues: https://duolingo.fandom.com/wiki/League• CapCut: https://www.capcut.com/• Amanda Talijan (silent baby item reviews) on TikTok: https://www.tiktok.com/@amanda_talijan/video/7321700482018233642—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe