Podcasts about untamed artistry

In this episode, I sit down with Cheryl Peng, the visionary founder of Untamed Artistry, who skyrocketed her brand to a million dollars in just one year—only to find herself in the depths of burnout and a three-year depression. Cheryl shares her raw and powerful story, taking us back to her roots, her journey into entrepreneurship, and the hard-earned wisdom she gained along the way. We explore the deep connection between business and self-development, why true growth isn't just about strategy, and how entrepreneurship can become a profound spiritual journey. If you've ever felt like your next level isn't just about doing more but about becoming more, this conversation is for you. Connect with Andrea on IG: ⁠⁠⁠@andreakauen⁠⁠⁠ Apply for Wild & Worthy (we start September 15!): ⁠⁠⁠https://kp2av9zmnun.typeform.com/to/idIUGlMl Claim a Virgo Szn 1-1 session (limited spots!): https://calendly.com/andrea-kauenhowen/virgo-szn Connect with Cheryl on IG: @untamed.artistry @agoodenoughhuman

Learn how to legally protect your business like a boss on this week's episode where we're diving deep into the legal side of starting a business. And you already know we've got a badass guest joining us - Andrea Sager - a trademark attorney and author who knows everything there is to know about getting your business tight. She shares some legal tea you might have never even thought about, so you can finally rest easy knowing your business is bulletproof. Andrea's info:Instagram- @andreasagerlawPurchase book: hereWebsite is here!Thank you to Untamed Artistry for sponsoring The Wicked Business Experience 2023.Follow @untamed.artistry on IG or checkout their website!My Instagram: @wednesdaythelasherSuggest a guest or topic: HereSign up for a lash training -- only 2 more left this year!

So, picture this – you decide to take a leap of faith and dip your toes into the world of camping trips with the fam, all while juggling some new job responsibilities. It's been wild, let me tell ya! Join me as I spill the tea on our hilarious and eye-opening escapades from our recent summer camping adventures. And guess what? My hubby's new gig brought some unexpected twists to the game!Now, you ever stop and think about how marketing and selling isn't just about businesses, but can actually impact our everyday lives too? Let's dive into that rabbit hole together! I've got some valuable insights and tips on planning timelines, teasing those upcoming sales, and keeping it real and authentic. No fake vibes here! I'm drawing from real-world examples and hook you up with the know-how to market with a genuine touch, making your grind more relatable and fun.So, whether you're hustlin' as an entrepreneur, juggling parent life, or just lookin' for some life hacks, trust me, this episode has got it! I'll drop some real experiences, some solid advice, and we'll all have a good laugh along the way. Can't wait to see you there! Let's get it!Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Can you recall a time when a business setback felt like a personal attack? It's a situation that I have encountered frequently in my business journey. From losing clients to failed product launches, I've been through it all. But the real learning has been understanding that it's not a reflection of my worth but just a part of the business. Hear my personal anecdotes and learn how to detach emotionally from these situations, viewing them from an outsider's perspective. I promise, by the end of this episode, you'll have a fresh outlook towards business challenges.Ever felt like someone copied your work, or that the world is conspiring against you? We have all been there. The second part of our conversation focuses on learning to view these challenges objectively and not take them personally. We'll discuss how to maintain positivity and keep moving forward, regardless of the hardships. With a balanced perspective and understanding that business is just business, not a personal attack, this episode will equip you with the mental strength to navigate your business journey with resilience and confidence. Let's take this journey together, shall we?Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Have you ever wondered how to create and share your own podcast, even if you don't have millions of followers? Well, today's episode is all about diving into the podcasting world! We'll discuss the benefits and accessibility of podcasting, and I'll share five essential steps to help you get started on your own project. From choosing a topic that ignites your passion to understand the importance of your voice and enthusiasm, these tips will have you ready to hit the airwaves in no time.But wait, there's more! I'll also be hooking you up with the technical side of podcasting, providing tips on how to record and edit with ease. Learn how to plan your episode, what type of equipment you need, and how to use software like GarageBand for a seamless recording and editing experience. We'll also discuss how to make sure your podcast reaches the masses and the importance of patience and consistency when creating your show. So, grab your headphones and join me on this fun and informative journey into the realm of podcasting!Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Are you putting all your eggs in the social media basket? In today's eye-opening discussion, we reveal the hidden dangers of relying solely on social media for engagement and the importance of diversifying your online presence. From the addictive nature of social media to the sneaky tactics used to keep us scrolling, learn how to protect your mental health and manage your time efficiently while still using these platforms for business success.Discover how Pinterest can be a powerful search engine that drives traffic to your podcast and website, and get a sneak peek into our effective Pinterest strategy. We also delve into the world of Instagram, sharing tips on identifying your motivations and maximizing your reach through tools like Tailwind. Don't let your business be at the mercy of ever-changing social media algorithms - tune in to learn how diversifying your marketing efforts can help you stay connected with your audience and keep your business thriving no matter what comes your way.Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Can you feel it? Summer is finally here, and this episode is all about embracing the 'soft girl life' while making the most of the warm months in Canada. Join me as I share my excitement for family camping trips, complete with a tent trailer and rechargeable fans, and the second annual Johnson Family Cookout filled with good food, great company, and memorable moments. But wait, there's more! I also discuss the recent launch of my masterclass, "Your Success is Inevitable," designed to help you identify and share your gifts, and build unshakable confidence in your business and brand. Listen in as I reflect on the journey of creating this masterclass and express my gratitude for all the support received. Don't miss out on this episode packed with summer plans, personal growth, and exciting updates!Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

We started our podcast for a bunch of reasons, but one of the bigger reasons was we wanted to keep everyone in our industry educated on what is going on in our industry. In today's episode, we sit down with the CEO of Untamed Artistry, AnneMarie Lorenzini, and we talk about where our industry is heading. We discuss how premades are exploding now in our industry, how tweezers are evolving, how lash companies need to be more selective with what manufacturers they buy from, and how natural-looking lash sets are making a comeback. We talk about a lot of topics, and if you are a lash nerd like AnneMarie and us, you'll have a lot of fun listening to this episode. ANNOUNCEMENTS:⁣ LASHCON tickets are on sale! As LASHCON continues to grow, we want to encourage our attendees to build their own con. You can't do it all...there is just too much. As LASHCON evolves, we think it's best to approach it like a music festival where you know there are 6 stages with bands but you can only pick your favorite...LASHCON this year will be like that. We have a 6-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023 LOCATION: Anaheim Hotel (10 min walk from Disneyland) COST: $697 for Standard Tickets / $1047 for VIP Tickets VIP tickets: https://bit.ly/3BLYOZG Standard Tickets: https://bit.ly/3PGMekb Diamond Tickets: https://bit.ly/3GJvoxZ Go to www.thelashconference.com for more details. TUSSANEE'S LASH RETENTION AND STYLING COURSE We have three dates for now...more to come. New York - May 6-7, 2023 - http://bit.ly/3I5D133 Austin, TX - June 17-19, 2023 - http://bit.ly/3YrszrT Honolulu, Oahu - July 8-9, 2023 (link coming soon) Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. LASHCON at the Premiere Orlando Show Join us on June 3-5, 2023 in Orlando. We will be hosting 8 classes from an amazing lineup of speakers. These classes for the most part all about lashing. While LASHCON focus is on business at the Premiere show we'll be looking to help you with your lashing career. Otto Mitter MacKenzie Graham Michelle Nguyen Reonna Green Tussanee & Paul Luebbers Shelby Tarleton Valerie Nah / Gretchen McCants Maddie Morris Tickets are $75 until May 2, 2023 LINK TO GET TICKETS: https://bit.ly/3ogKmoE LASH BUSINESS MASTERCLASS - Level Up Your Lash Business July 25-26, 2023 at the Paris Lash Academy's offices in Reno. We are teaming up with PLA to teach you the essentials of business. We'll be covering business plans, building brand recognition, marketing, social media, content creation, as well as much more. Don't miss this two day business changing course! LINK: http://bit.ly/3IyiHHJ ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcast.com

This week I was excited to interview Cecilia to talk about everything financial organization, a topic that is most often left out of beauty school training but is so important for your business to run successfully. Listen in as we dive deep into the topic. Want to connect with Cecilia? You can find links to freebies, her course, social media and more on her website here  www.ceciliawiscomb.com"Hi, I'm Cecilia, and I help beauty pros learn to organize their finances the simple way, so they can manage their finances with ease and confidence, allowing them to increase profits, work less, and grow their business."Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, we're talking about all things social media. Today I have the pleasure of interviewing Deny; you may know him as DenyDiva on social media, and he's sharing his journey to becoming a major player in the social media space in the lash community. Want to connect with Deny?Find him here on InstagramWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

If you haven't listened to part 1 yet go back and listen to Episode 53Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

This has to be the episode that scared me the most to record. We are switching up the usual podcast topic in this episode and diving into my wellness journey. I wanted to share this in hopes that someone may relate to this and feel comfort in knowing it isn't easy, it takes time, it's for the long haul, AND everyone can follow their own path.Found this episode helpful? Be sure to like and share it with a friend! www.vivienclaire.comWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, AnneMarie is joined again by Untamed Artistry's Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack's start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Mack's grandmother encouraged her to become a lash artist at 17 Finding UA on Instagram Surprising discoveries “behind the scenes” Advice on not getting sucked into influencer culture Learning how to ask for help- it's necessary Navigating the lash industry - who can you trust? The future of the industry - sustainability, kindness, and support Career aspirations Proudest career moments Tips and tricks for self-care Questions from listeners Advice for aspiring young lash artists - stick with what is fulfilling, even if it's non-traditional Resources: Mackenzie's First UA Unboxing Video Connect with Mackenzie: Mackenzie on Instagram Mackenzie on LinkedIn Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie welcomes back two previous guests - Roxie Reese of DFW Lash University, and Tianna Seo of The Lash Exchange. As women of color in the lash industry, Roxie and Tianna share some raw and uncut truths regarding diversity, equity, and inclusion. While the beauty industry is a diverse global market, the lash industry in the U.S. does not always reflect that. You'll hear advice on how to make your business more diverse, either with clients or employees, tips for diversifying your branding and social media feeds, and some intense discussion around who may be making your lash products in other countries, and their deplorable working conditions. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Some of the big moments of Roxie and Tianna's careers DFW Lash University = “Diverse for Women” not “Dallas - Ft. Worth” Serving the masses - the wide spectrum of diversity in the industry Countering the claims that “my demographic is white” and “I can't be diverse with a small team of 3” Equity within paid opportunities - balancing your time and value Advice for women of color in our industry Brand pillars and disruption Photo shoots and relatable, diverse looks Factory working conditions, sustainability, and supply chains Being conscious about starting your own product lines What's next for Roxie and Tianna Connect with Roxie and Tianna: Tianna Seo on Instagram Roxie Reese on Instagram Tianna's E-Books *Code: UNTAMEDARTISTRY for 25% off Tianna's Website DLU Website DLU on Instagram DLU on Facebook Sample Courses from DLU Apply to DLU Schedule an Admissions Call with DLU Tianna Seo LinkedIn The Lash Exchange Website Lash Exchange Instagram Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana's current focus is on social media, content creation, and education. We hear a little tease about her upcoming projects and dig deeper into Lana's guidelines for branding yourself and your business. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: About Lana and her path - art, beauty, and community service Lana's move to the UK The setbacks - Lana saw rejection as “redirection” - building from a new foundation New goals and directions - no more hustle culture and now focusing on the positive Social media and content creation is part of Lana's new focus Advice for developing your brand – get to know yourself and what you love foremost Branding words and concepts - how Lana takes those to brainstorm a brand The outlook for the next year - discipline and purpose, not motivation, keeps her going Starting young - a level of ignorance and feeling of invincibility What Lana wishes she knew then - surrounding herself with knowledge and mentors would have prevented many missteps Keeping focus on yourself and your strengths - affirmations help, keep it healthy, rewire to be inspired! Advice to young lash artists - you've made the right decision to join a rapidly growing industry, focus on your uniqueness! Resources: Start with Why by Simon Sinek Book Connect with Lana: LuxUncut Website Lana on Instagram Ebook and Online Course Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, new mom of baby Avery - Cheryl - returns, and she and AnneMarie take a trip down memory lane. From reflecting on the last 3 years to the future vision for UA, the learnings and challenges along the way, and valuable advice from Cheryl and AnneMarie, you'll hear some stories about the founding journey that you may not have heard before. In the second half of the episode, Cheryl and AnneMarie discuss sustainability, innovation, and taking big risks. They discuss the massive challenges they encountered when designing and developing new products, working with different manufacturers, and the plan to build in sustainability, innovation, and cost savings for them and for UA customers. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Welcoming back Cheryl Peng - who is now a ‘morning person' with baby Avery Untamed Artistry's 3rd Anniversary! November 15th Cheryl's future vision for UA three years ago - a friendly, fun, innovative community for all How Untamed has matured since the beginning Cheryl's favorite aspect of UA is its resilience Innovative product development - challenges and successes “UA shares!” - sharing knowledge and encouragement openly Our UA community of stylists - lifting us all up with purpose Cheryl's biz advice- outsourcing is critical, hire experienced talent that aligns with your core values Innovation, sustainability, and the excitement around UA's new product directions - debuting at the LashConference Creator's Collection of lash trays and premades! Other launch surprises - tweezer updates and more! Closing words to lash artists - be uniquely you Resources: Book: Range: Why Generalists Triumph in a Specialized World Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie talks with Wednesday Wood, Owner and Lash Artist at Wicked Esthetics Lash and Brow Studio near Houston. This is the second part to their conversation with part one on Wednesday's podcast ‘The Wicked Lash' so be sure to check that episode out (link below). In this episode, you'll hear Wednesday's wins and challenging experiences as a salon owner who also rents booths to other artists. From the benefits of a steady stream of revenue to the risk of those renters taking their clients and leaving, her marketing and advertising tactics, and other great advice, Wednesday tells us how she has handled many different challenging situations while still coming out on top. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Wednesday's path to becoming a lash salon owner and artist Which to pick- booth renting vs employee vs. owning a salon? Advice on setting up both renting booths, employee structures, and owning a lash business How to manage lash artists that have potential, but don't have the drive to level up Wednesday has rented and owned, shares her likes and dislikes, advice to others regarding large corporate chains The balance of giving to your employees, training them, and the risk of them leaving Non-compete agreements and contracts vs. holding someone's career back - it's about mutual respect between professionals Price point levels, salons vs homes, and the different types of clients – there is a structure for everyone's preference Wednesday's best branding tips - remember YOU are your business, be authentic How to attract new clients – Engagement through Facebook ads, be sure to set up all your Google info – hours, location, photos, etc., and get a website! Vagaro salon software for booking, rebooking, feedback and follow-ups Words of advice that Wednesday wishes she had received Connect with Wednesday: Wednesday on Instagram Wicked Esthetics Website The Wicked Lash Podcast Wednesday Wood on LinkedIn Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

What is the best thing to prime the lashes with? Does sensitive adhesive really work? Are retention issues mostly client or artist error? This week, I am joined by AnneMarie aka the CEO of Untamed Artistry! AnneMarie actually started in the industry as someone in product development before she was a lash artist, so she's the perfect person to answer all of our most-asked adhesive and retention questions. This episode is pretty much a mini- course to enhance your retention skills, so we hope you enjoy! Be sure to check out The Untamed Podcast for part 2 where AnneMarie interviews me about salon ownership :) My IG- @wednesdaythelasher AnneMarie's IG- @annemarie.pro Untamed Artistry IG- @untamed.artistry Free lash business checklist- https://wickedesthetics.mykajabi.com/opt-in Get a month of Vagaro free!- https://www.vagaro.com/signup?promocode=000108644300 2023 in person trainings- https://academy.wickedesthetics.co/lash-extension-course

In this episode, AnneMarie talks with Leola Abondano, lash artist and founder of Bewitching Lashes in the Houston area. You'll hear how Leola started out with a desire to do facials, but later discovered that lashing was her passion. The pandemic and other life events made it necessary for her to “start over” building her business multiple times, and last summer Leola launched her first piece of apparel. We'll dig deep into LashCon 2022 - happening November 5-7th in Pasadena. We'll talk about how Leola is participating this year, and the fantastic parties and events that you can be part of. Don't let your hesitancy or shyness prevent you from attending and meeting your lash icons. You WILL leave the event with one or more lash besties in this fun community. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Leola's path to becoming a solo lash artist Leaving a busy chain salon to go solo Keeping clients through economic downturns - loyalty clubs, customer service, holiday gifts Adding an apparel line- the challenges and rewards Advice on starting in apparel - just start with one piece, post the graphic image online and see what the response is! Stay original, do your research. Dealing with people who steal her content Content creation tips – do a bunch in batches to post later, utilize planning apps to design How to get other lash artists to buy your merch Everything LashCon - how Leola is participating - sponsorship, swag bag, and a virtual booth on the app Building relationships at LashCon – the Pajama Party is a favorite of Leola's Speakers and topics at LashCon Don't worry about fitting in, just be yourself and you'll find your tribe Resources: LashCon 2022 Connect with Leola: Bewitching Lashes on Instagram Bewitching Lashes Website Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie talks with Samantha Klein, a lash artist that received her first set of lashes as a model for AnneMarie. Since that moment, Samantha fell in love with lashes and her life was changed as she became a lash artist herself - to help other women feel the empowerment she felt with her first set of extensions! Samantha shares some of the incorrect statements about lash extensions from her clients over the years, and how she responds to clients when they have been misinformed. AnneMarie and Samantha talk about retention, refills, different types of client lashes, how misinformation is spread online, and how they educate each client about each scenario. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Samantha's background in the lash industry From being unhappy at work to finding a passion to now working in management The dangers of being treated terribly at work. Your self-worth can really be affected Running your own lash studio vs. working for someone else Misinformation about lashes - some of the things Samantha has heard in the salon Client education about lashes - clearing up misconceptions with honest responses Refills, retention, and different types of customer lash applications Advice for other artists: Don't give up, the industry can be so rewarding! Connect with Samantha: Samantha Klein LinkedIn Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You'll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna's advice for others considering starting something in their area. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Welcome and a little bit about Breanna's background and path to lashes Going into business with mom - a great partnership in this case Overcoming the conflicts of working with family- setting boundaries Starting a business in a town where there are no other aesthetic businesses- Breanna and her mom paved the way! Marketing - A website is crucial, reviews are a close second, and social media - what didn't work - a local billboard Goals in the next 3-5 years - bringing on staff, mom retiring, going solo? Tips - Find a niche/unique segment of the industry in your area - Breanna specializes in “natural” looking lashes - focused on a balanced, enhancing look Connect with Breanna: Fabulash Faces on Instagram Fabulash Faces on Facebook Fabulash Website Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie takes you step by step through some of her best business practices. From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you'll definitely get something useful out of this episode. Whether you're just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success! The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: AnneMarie's background in the beauty industry What's your why? Considering why you want to be in the lash industry. If it's only money, and you don't like people, you probably won't find lashing satisfying long-term. Tip #1 - Don't overspend It's fun to buy and try everything, but buy sparingly Make your salon space cozy - but how to do it affordably The salon environment - start small and replace/refresh when items are worn out or expired Tip #2 - Customer service This will bring customers back much more often than your skill set Pre-book, follow-up, be proactive Tip #3 - Professional software Website Instagram pages Booking software (VagaroPro is AnneMarie's favorite) Tip #4 - Creative promotions Give them time to provide results Referral promotions that give cash back are often successful Consider your expenses/overhead when creating promotions Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship Resources: VagaroPro Booking Software WIX Website Builder Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie welcomes Monique “Mo” Hamil, owner and lash artist at Lash Out near Houston, Texas. Mo has a Bachelors degree in Business and has been in the beauty industry for over 20 years. It was only after managing a hair salon for many years that Mo took a lashing course and found her life's passion. She has now been a lash artist and salon owner for over 10 years. Mo is focused on building the “community vs. competition” between lash artists across the U.S.,and AnneMarie and Mo speak candidly about the pros and cons of working in someone else's lash salon vs. owning your own/working on your own. In the last segment, Mo shares her dreams and goals for “Lash Bash”- a community event that invites lash artists of every skill level to come and meet each other, find new friends, talk about business opportunities, and more. For the 2023 Lash Bash, Mo plans a multi-city tour so watch for this event happening near you! The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Connect with Monique Hamil: Lash Out Instagram LashBash Instagram Mo's Instagram Lash Out Website Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie gives you an overview of all the policies and forms she uses for her salon, including digging down deep into terminology, phraseology, and examples. She reviews each section and explains what each means, to show you that the way your policies are written should protect you from issues 99% of the time. From payment terms to no show/cancellation charges, medical history and allergies, to specifics on that client's lash design, documenting natural lash condition, to follow-up and aftercare - this is a tactical, practical guide to setting up your paperwork to protect yourself and your client. You'll want to keep this episode handy as a reference when you are formulating your policies and creating your forms, and remember, send a DM if you need some additional advice. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: In this comprehensive episode, AnneMarie takes you through: Policy Form with Credit Card Capture Client Intake Form Lash Design Form Service Waiver and Release Forms Continuity of care = continuity of business Resources: Vagaro Pro Salon Software Get AnneMarie's Paperwork Here Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, I'm joined by Nicole Yakielashek, the Social Media Therapist. Nicole dives into how we can engage and make meaningful, long-lasting connections on social media that will ultimately help us build our businesses and take it to the next level. We also speak about her upcoming FREE masterclass Booked & Busy but not Burnt out, where she's sharing secrets to attract your dream clients and build your iconic brand.  Hurry and secure your spot before the seats are full.  Connect with Nicole hereInstagramMasterclass RegistrationWebsiteWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, I'm going over things you're telling yourself that are preventing you from launching your course. Whether you're just getting started or you've had it sitting in your drafts. www.vivienclaire.comInstagramWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, AnneMarie is joined by lash powerhouse Shelby Tarleton, the Austin Texas lash mogul who has built a successful empire that includes her own salon with multiple lash artists, a podcast, a state-approved lashing school (Lash Boss University), a pro-shop, and even a lash conference. Shelby shares some insightful knowledge about client retention and how to achieve it, including looking at your client statistics and rebooking reports run from your salon software. Is your client retention rate at 85%? It should be. Are you aware of the full experience that your client has, from your welcome email to what they smell as they enter your salon, to what they receive as a service vs. what they were expecting? All these little things factor into a client's decision to return, or not. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: If you are constantly in need of new clients, there may be something wrong. Getting good client retention. What do the clients experience from start to finish with your service? The client perspective. What do they see? What are their thoughts? The importance of keeping your station clean, put things away as you go, a client may not say anything but their brain will notice the lack of cleanliness in your studio Elevating the client experience with small touches throughout the studio How do you know a client is not rebooking? Prebooking is key to retention. If a client is not prebooking, they may not be satisfied with your service. How to effectively prebook every client Thoughts on online booking What should you look at in your salon reports? Productivity - are you 90% booked? Time to raise rates! First-time vs. returning client prebooking rates Do your clients purchase retail products from your salon? Do you sell them!? The benefits of selling retail. Re-educating clients when new lash care or techniques are discovered. How to raise your pricing! Have you had a client suggest something and felt defensive? This may be an opportunity for you to better your client experience! Shelby's thoughts on the state of the industry today Connect with Shelby: Shelby on Instagram Shelby's Lash Boss Podcast Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

We're talking all about resetting some life aspects for fall. Like January September feels like a great time to refresh and make a few changes. In this episode I'm going over a list of things I'm doing to make my fall great. Hope you feel inspired! Free ResourcesWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, I'm talking about my personal journey with the work-life balance and how choosing time in my life to do whatever I want has become one of my most important goals. I'm challenging you to take an inventory of your life and make moves and changes necessary to lead towards your ultimate goals of how you want it to be. www.vivienclaire.comWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, AnneMarie is joined by Untamed Marketing Coordinator and expert lash artist Mackenzie Unsworth. Mackenzie is here to help talk through some of the difficulties lash artists may encounter when applying classic sets. From technical tips to make these sets look fuller, last longer, and not damage natural lashes - to time-saving and pricing recommendations - Mack is happy to talk with us and encourage anyone who may be discouraged or “anti-classic lash sets”. They can and do take time, but it's just important to practice, focus, and build your skills with some of the tips Mack shares with us today. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: Cheryl had her baby and is enjoying her newest journey as a mother! Catch up with Cheryl's journey on Instagram @agoodenoughhuman How to achieve a fuller look with classic sets How to attach to baby natural lashes without damage The difference of adding 7-10 tiny extensions to create a fuller look When classics look crooked – tip is to apply straight, not in the direction of the lash growth Some say classics don't have good retention – but they absolutely do! It's all in the technique, what you apply, and the adhesive you use (see our fav below!) When sets look messy - make sure you're using the right diameters Managing client expectations Mack's best tips on improving your classic technique – distance, direction, and layering make all the difference Attachment tips to get the best classic application Tips for avoiding “snags” when brushing out – check your work for stickies or lifted bases A discussion around pricing – don't make your classic sets “wildly” cheaper than volume Send us your classic set photos on Instagram! Resources: Mack's favorite adhesive for classic lashes Connect with Mackenzie: Mackenzie on LinkedIn Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

Kari Bristow lays out some hard truths and shares some difficult times she's been through in this episode of Untamed. From life growing up to finding her lash passion after years of doing hai to advice on balancing “hustle culture” with family time, Kari's primary focus is helping others. Her mission is to transform any lash tech into a thriving and successful lash artist. As a lash educator (focused on retention techniques), Kari strives daily to live up to her motto: Educate, inspire, mentor, and connect. Join us for a truly inspirational and brutally real conversation where all three of us get very emotional talking about our journeys to where we are now. Expect to hear: Kari's background Kari's Lash Retention Course How Kari regained the passion that she lost during the pandemic Kari wishes she had permitted herself to “take a break” during the pandemic Kari's best advice for getting through the low times The journey of entrepreneurship and how it extends beyond just a P&L The story of Angelique from Barbados Motherhood, work, and sacrifice Set up systems to work smoothly when you're ready to become a mom Cheryl's story about her mom and work Look inside - is your drive motivated by your own past trauma? Make the time for your kids - every moment you can - quality if not quantity How to balance your own ego Kari, Cheryl, and AnneMarie share some tales from our very different childhoods Connect with Kari Bristow: Kari Bristow on Instagram KariDesigns Website Kari's YouTube Channel Kari Bristow on LinkedIn Kari's 2019 episode on LashCast Podcast Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Have you ever turned away a client because you “don't know how” or “have not been trained” to work on their ‘type' of hair or skin? Why haven't you educated yourself and learned? Why haven't you hired someone who knows how to perform their beauty service? You are not only leaving money on the table, but you do not have a Diversity, Equity, and Inclusion (DEI)-friendly environment in your business. Educating yourself on a wide variety of clientele and their specific needs is always the right thing to do. Our guest today is Maria Michelle'lee, a Diversity In Beauty Expert, who educates industry members on how to become diverse and inclusive, whatever service you provide. Cheryl and AnneMarie get some serious and straight talk about what the BIPOC community experiences every day in the beauty industry (and in life) and Maria tells us what we can all do to make our services diverse, equitable, and inclusive for everyone because everyone deserves beauty. Expect to hear: Maria's 14-year career in beauty includes mastering the art of spray tanning on people of color Maria's journey of doing something about the microaggressions in the beauty industry Overcoming the common defense of: “But my demographic…” or “But I only specialize in…” Putting out images of the type of clients you want to attract can be a slippery slope. Are you unintentionally excluding others? What is greenwashing? How to balance educating yourself on techniques and being honest about what you're not good at doing Racism in the beauty industry as a client Racism in the beauty industry as a stylist Create your DEI mission statement. How to live it and defend your diverse staff against racist clients White saviors vs. white allies Is it time for client housecleaning? How to get rid of racist clients and make room for those who want your services If you are a stylist in the beauty industry, your services should be for every person, no matter their skintone Resources: Connect with Maria Michelle'lee: Maria Michelle'lee on Instagram Maria Michelle'lee Website Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website The Untamed podcast is hosted by Cheryl Peng, Founder and CEO of Untamed Artistry, your one-stop lash biz shop. Untamed Artistry provides professional lash artists with helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

“Just because you don't have a horse to get where you want to go, don't be afraid to use a donkey.” We absolutely love this quote from today's guest - digital business coach and consultant Linda Giang (pronounced, “yohng”). Linda recently left the corporate world to become an entrepreneur, and she is passionate about coaching others, especially women, to put themselves out there as entrepreneurs, and build businesses online. In this episode, we'll talk about getting your clients to “fall in love with you” so that they become regular, loyal customers, no matter what business you're in. Linda also shares some tips and tricks for social media, how to spot red flags when shopping for a coach, and what she sees for women entrepreneurs in the next ten years. Expect to hear: Getting customers to fall in love – give clients what they're looking for, listen, remember their preferences How can we get clients to stay “in love”? Utilizing loyalty programs, small discounts on services, and getting to know your repeat customers How to add value for your loyal clients Leveraging digital and social platforms– first, know what you want to achieve! Don't get stuck in ‘analysis paralysis'! Better done than perfect! How to identify “red flags” when shopping for a coach Linda shares her own experience Can you be a coach? Yes! All you need to be is a few steps ahead of who you're coaching Resources: Connect with Linda Giang: Linda Giang Instagram Linda Giang Website Get Shit Done Podcast Podcast Episode: Using Pinterest to Grow Your Business Schedule a Coffee Talk with Linda Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

In Part 2 of this two-part episode, I continue my conversation with Cheryl of Untamed Artistry on mental health issues and what that looks like in business ownership. Today we're talking about what it means when you reach a goal that, by society's definition, makes you successful (like earning six figures in revenue) - but it doesn't bring you the feeling of joy or happiness that you thought it would.  We also discuss how learning to love yourself will make you a better CEO, finding the balance between anxiety and depression, and the reason why using the work and hustle of entrepreneurship is not a healthy escape. Missed Part 1? Check it out HERE If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.  Where you can find Cheryl:  Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhuman Podcast - Untamed   Episode Highlights: [7:05] Happiness vs. Contentment: Which one should you aim for? [13:33] What does it feel like to be content? [17:45] The difference between anxiety and depression.

How's your company culture? If you could rank it from 0-10 where would you put it? Do you even think about your company culture? Having a good company culture isn't something that happens by accident...you need to be mindful and purposeful in building it. In today's episode, we are excited to have Cheryl Peng from Untamed Artistry back on our show to talk about culture. What is it and what does good company culture look like? We also talk about things that can kill your company culture...and the list is quite long. We just scratch the surface when it comes to building a strong company culture. We will definitely need to bring this topic back in a future episode. ANNOUNCEMENTS:⁣ THE LASH AWARDS ARE OPEN TO SUBMISSIONS We want you to apply for the 2nd annual Lashie Awards! If you have a lash business, then you need to apply and see how your business stacks up against other business owners. To be eligible, you need the following: - Your business opened by January 1, 2022 - Your business is in the lash industry - You completely fill out the applicant information portion of this form - You completely fill out the essays for the categories you want to enter - You paid the non-refundable $75 processing fee for the online application - Submit photos if submitting for best salon design - Submit photos/images if submitting for the best marketing If you qualify, you need to pick one of two divisions to be in. SOLO LASH ARTIST LASH SALON OWNER The cost to submit an application is $75. SUBMISSION DEADLINE: AUGUST 19, 2022 TO APPLY FOR THE SOLO LAST ARTIST CLICK HERE: https://bit.ly/3IY66Mq TO APPLY FOR THE LASH SALON OWNER CLICK HERE: https://bit.ly/3RQQNcF LASHCAST GIVEAWAY For the month of July we are asking you to write us a review on Apple Podcasts. After you write it, screenshot it and post it on Instagram. Then make sure you tag us so you can be entered into a drawing we'll do in August where we'll give away the rest of our webinars this year. LASH ALLERGY WEBINAR Our lash webinar is back online. Click on the link below to get access today. https://bit.ly/3gzDR7w Once you buy it, you'll have 60 days to watch it! LASHCON 2022 TICKETS ARE ON SALE! We have less than 30 tickets left! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. We have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE August 6-7 Indianapolis LINK: https://bit.ly/3nkWUri August 27-28 Las Vegas LINK: https://bit.ly/3yhbvKH October 15-16 Washington LINK: https://bit.ly/3bfMB5a November 19-20 Boston LINK: https://bit.ly/3A81gdj December 3-4 Los Angeles LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcast.com

It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they've got it all “figured out”. Like they're just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is.  I've gone through the experience of having my mental health tank, as I'm sure many of you listening have. I still go through big ups and downs, they're just not as scary for me anymore because I gave myself permission to do what was scary back when I shut down my business and walked away for 4 months - unsure if I'd ever go back to it. In Part 1 of this two-part Lessons of a Lashpreneur episode, I talk with Cheryl of Untamed Artistry. Cheryl shares her journey of dealing with mental health struggles, anxiety, and depression - all while trying to run a seven figure business. By society's standards, she is considered a "successful" business owner - but reaching that milestone didn't give her the happiness or fulfillment she thought it would.  Instead, she realized that she had an unhealthy relationship with her business where she was working crazy long hours, feeling burned out, and struggling mentally.  She had all the external results that she thought would make her happy - but she was MISERABLE. She also talks about a moment - that most business owners may inevitably face at some point - where she considered giving it all up." Today we peel back the curtain to give you a behind the scenes look of what it's REALLY like to to run a six figure business, our mental health journeys and what that looks like in business ownership - and offer you some hope that you're not alone, you will get through it, and nobody has it all “figured out”. If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit  www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.  Where you can find Cheryl:  Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhuman Podcast - Untamed   Episode Highlights: [9:34] Mental health issues and what that looks like in business ownership [21:25] How feelings of “burnout” is really “misalignment” [29:22] The difference between KINDNESS and NICENESS

Our last episode about business profitability with Tianna Seo was well-loved and started many side conversations with our listeners. In this episode, AnneMarie interviews Cheryl about her financial experiences which includes time as a professional poker player and financial advisor prior to starting Untamed Artistry. Tune in to hear much more about how lash artists should be thinking about money, the scarcity vs. abundance mindset, and some fascinating stories from Cheryl and AnneMarie about their own ups and downs around income, expenses, profit, and losses in the lash industry. Expect to hear: Cheryl's short-lived but incredibly useful stint as a financial advisor The calculated risks and learnings from Cheryl's time as a poker player Cheryl's experience growing up poor in China and then with abundance in Canada The success found by Cheryl's mom as an Asian immigrant in Canada Finding your winning mindset, abundance vs. scarcity, rich vs. wealthy, assets vs. liabilities Applying all this info to our listener's specific needs as lash artists Influencers in the lash industry– toxic and false impressions on social media Dissecting the “Can you buy two?” mindset and spending within your means The drudgery of bookkeeping – do it right and you won't struggle later on Tip: Flip the script– start with identifying how much money you want to take home! Tips for the beginning lash artist, including looking at your P & L from the start If you haven't looked at your P&L yet, that's ok! Just do it ASAP Separating business and personal expenses, credit cards, etc. Understanding that money is a tool, and everyone's situation is different Resources: Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

What an episode. Today I had the pleasure of chatting with Tashena Willaims the owner of Lashmopolitan. In this episode, we are talking about luxury, branding and the importance of education. You're not going to want to miss it. Want to connect with Tashena?https://www.lashmopolitan.com/Or on Instagram @lashmopolitanWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Cheryl Peng, founder of Untamed Artistry joins me and AnneMarie Lorenzini, managing director of UA for a chat on success and navigating burnout. Is there a way to spot the signs of burnout? What should you do if you are already burnt out? Find our their take on this and more in this hour episode. I found this to be one of my favorite episodes to record because I could relate so much to the success mindset and burnout stories. Hope you all enjoy! Shop UA products here or join the Lash Nerd Community at @untamed.artistry on Instagram

Cheryl Peng, founder of Untamed Artistry joins me and AnneMarie Lorenzini, managing director of UA for a chat... The post 106 – Lash Industry Success, Spotting Signs of Burnout with Untamed Artistry founder Cheryl Peng and Managing Director AnneMarie Lorenzini appeared first on Lash Boss Radio.

In this episode, I get a little vulnerable and talk all about the future and new direction of the Vivien Claire Podcast.Like free resources?www.vivienclaire.comCome say hi on social media@_clairehooper@_chooper101Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

In this episode, we're providing you insider info on setting up your lash studio environment. We'll tell you about some of the mistakes we made early on in our careers so that you don't make the same ones. From blowing your budget furnishing your entire salon to skimping on your client's bed, forgetting about how well your adhesive works when you don't monitor your environment, and making sure your client is completely comfortable (no matter how they prefer their environment) with heat, blankets, air-conditioning, etc. We're going to discuss every tiny detail so you stay on track with your budget, retain clients, and control your environment so it doesn't control you. The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry. Untamed Artistry provides professional lash artists with helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products and all the education you could ever want (with a healthy dose of quirk) at www.untamedartistry.com Expect to Hear: Cheryl's early days furnishing her studio spaces, mistakes were made Don't rush, do your research, get necessities only first Don't focus on the spaces like entryway decor where the client spends 30 seconds AnneMarie's first spaces, salon room setups Our deep dive into the salon furnishing essentials - client bed, equipment storage, stool/chair, and lighting Non-negotiables to assure your adhesive is perfect: hygrometers, humidifier/dehumidifiers, air-conditioning Fume extractors for comfort and safety Sanitation practices Taxes, cash, and credit cards Nice to have's: Waiting area - pre-and post-visit activities, social media content photos Minifridge for beverages and snacks- keep it full and contents front-facing! Berkey water filter High-end decor - art, plants, creating the vibe A great bathroom - including usable touch-up/refresh toiletries, sample size retail products Salt lamps Don't forget the music– get a nice Bluetooth speaker, relaxing music Visit a spa you or your clients love, get inspired, and take some ideas from their setup Take your time, it's an evolution that is always changing Resources: Please visit our blog post, here, to see our list of resources for this episode.

This week I had the pleasure of interviewing one of my good friends Jessica BT. Although she isn't in the beauty industry she has a ton of value to add to business owners and fellow educators no matter the industry! You can connect with her here:BlogFacebookInstagram: @itsjessiebtWebsite Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Did you know that, contrary to popular belief, eyelash extensions can actually benefit your natural lashes?! This week's guests from Untamed Artistry, CEO and Founder Cheryl Peng and managing director AnneMarie Lorenzini, debunk this common beauty misconception and more. Peng started the beauty supply brand in 2019 after leaving behind her professional poker-playing career. She now uses many of those strategic skills in educating and inspiring the next generation of lash artists. Tune in to hear her best entrepreneurial advice and learn about the unique offerings UA provides for striving lash techs. Plus, hear why AnneMarie has been a loyal Vagaro superuser for almost a decade and which features have really helped her grow her business. The dynamic duo even dives into the latest beauty trends that they discuss on their own podcast.

Do you feel stressed out, angry, and disrespected by clients who show up late? What is your “window of tolerance” for late customers? In this episode, Cheryl Peng and AnneMarie Lorenzini of Untamed Artistry share ways to ease your stress and develop richer relationships with clients. They'll talk about the best ways to set boundaries, use direct and honest communication, and ensure that the quality of your artistry is not compromised. Whether your acceptable window is 5, 10, or 15 minutes, the key is to inform your clients right up front that if they are late, there are certain parameters that you will need to follow, as the service provider. Don't blame or shame the client, but do let them know that they may be charged for a full service, or they will not receive as many lashes as they would within the full window of the appointment you've reserved for them. There may be clients that will not tolerate your boundaries, and in these cases, you may need to take additional boundary-setting steps including letting them know, kindly and honestly, that it's not a good fit for you. Expect to hear: AnneMarie and Cheryl discuss how long their services take, and their tolerance for client tardiness without consequences Cheryl shares considerations on behalf of the late client, as a late client herself How to set and communicate your policies clearly and directly You don't want clients that feel the need to tiptoe or make excuses or feel guilty Explain clearly what you expect from clients because they certainly expect certain things from you! Cheryl and AnneMarie's take on offering discounts to friends and family. Hint: You are an artist with a business model and boundaries How to handle clients who won't accept your boundaries Remember, “one size never fits all” when it comes to policies. Knowing what works best for you and your business is key.

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder & CEO of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry, have a heart-to-heart about their unpopular lash artist industry opinions. (You don't have to agree with them and they would love your opinions, too!) Ready? Let's go then; here's what you can expect on the show: Unpopular Lashing Opinions Fans don't need to be perfect and symmetrical in an application. What's more important than perfect fans? The base, for example, that provides greater retention. Although there are solutions for treating adhesive sensitivities in an application, it's not okay to take a client with a known allergy. Why? Legal issues are something that most businesses can't survive. Age and number of years of experience are not important qualities for teaching others about lashing; instead, the ability to teach is what should qualify a person to be a lash educator. Unpopular Business Opinions Don't take business shortcuts, for logical and value reasons. All the shortcuts you take will catch up with you in the future. You can be a successful lash artist without making six figures. Success is defined by how you feel, not by what you have. Lash artists shouldn't charge in the first few months of their careers if they're learning. There are surprising long-term consequences to charging small amounts just to cover costs. Unpopular Client Opinions Be flexible within reason. For example, while you shouldn't make it the norm that it's okay for clients to be late, be kind. If they're willing to spend less time with you so that you are not late for your next client but you can still provide quality work, take them. Set boundaries when it's important to you and your business but try not to be unreasonable, always putting yourself in your client's shoes. Never make negative content about clients or fellow lash artists. The point of today's show is that it is good to hold unpopular opinions because it means that you're a critical thinker. It means that you're willing to think for yourself, you're willing to go against the grain and dare to be different. This episode is brought to you by Untamed Artistry Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, Michelle Rowland, Chief Education Officer at La Lash Academy Sydney, shares her experience of starting out as a self-doubting lash artist to doing lashes for Hollywood celebrities—and doing it from home. The Dancing with the Stars producer had her lashes done right next to Michelle's bed (although she didn't know it!) Michelle has done lashes for some other big names in Hollywood, and the big question she answers is this: What made celebrities come to a home-based studio when they could go anywhere else? It could have had something to do with being able to trust the lash artist, her humility, and her genuine love for her clients. In a fascinating conversation, Michelle shares: What attracted celebrities to her service, even though it was home-based, and the customer experience she provided each client. The pros and cons of a home-based studio. What is absolutely essential when putting together a home-based studio to mitigate the stigma and pre-judgment about working from home. What to do if you feel uneasy about a new client coming to your home, your safe space. How to decide if a home-based lash studio is right for you (but take note that some areas do not allow home-based studios). This episode is brought to you by Untamed Artistry Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

In this episode of Untamed by Untamed Artistry, the spotlight is on high-paying clientele and whether they are the right fit for you and your lash business. There are different levels and tiers in the industry—and one isn't better than the other. Lash Artists can not remain authentic to themselves if they aren't servicing the clientele that naturally fits. Today's conversation centers on everything that goes behind attracting and keeping a type of clientele who expect more. AnneMarie Lorenzini, Managing Director at Untamed Artistry, is one Lash Artist whose clientele is affluent. She shares practical advice to help you decide if a high-paying clientele is right for you, and if so, how to attract and keep them. AnneMarie also shares: What a high-paying clientele is like General price points Pros of targeting high-paying clients: They respect an artist who goes above and beyond, and they will happily pay for that service. They are extremely loyal once trust has been established. They come consistently; lashes are not a luxury but part of their lifestyle. The connections made with these clients expand your network. They're resourceful and helpful. Cons of targeting high-paying clients: There's more of an expectation to accommodate them. They expect you to pay attention to the details, giving them the customer experience they desire, even if they don't actually say it. They're paying premium prices for the service, so they expect premium service. Difficult to attract high-paying customers because they can choose any artist or salon. You have to work hard to cultivate this type of clientele. They place a high value on their time, so if you keep them waiting, or they experience issues that take up their time, they probably won't return. Quick turnaround time, diligence, and handling situations right away are essential. Making excuses won't work with them. The more professional you are, the more they will respect your expertise. As a new Lash Artist, the upfront expense of creating the right setting is costly. Tips to know if a high-paying clientele is the right target audience for you: Assess the cons. Consider the expectations and whether you will be able to realistically meet them. Location and aesthetics are important. Do you have the soft skills to deal with these types of clients? Finally, AnneMarie reveals the type of marketing that attracts affluent clients. Resources Mentioned: How To: Build a Lash Brand (Untamed podcast episode) Aveda Salon VitaJuwel This episode is brought to you by Untamed Artistry Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

Have you ever entered a lash competition? If you haven't why haven't you? Some artists I know just feel it's too much work to apply...others think they're not good enough...while others feel that no one knows them and that only the popular lash artists win these competitions...and others just don't want to spend the money as finances are tight. Does this sound like you? If so I have some wonderful news for you...Untamed Artistry is launching today, April 1, 2022, a new kind of lash competition that is super easy to enter, is free, and is extremely fair. In today's episode, we have Chery and AnneMarie from Untamed Artisty come to our show to talk about the Untamed Awards that start today. They break down the categories and give you some compelling reasons why you need to enter this free lash competition. We want to encourage you to enter over this weekend once you are done with this podcast. It's not super time-consuming but you need to do it this weekend as the deadline for entries is April 4th. You can go the Untamed's website to get more details: https://untamedartistry.us/pages/the-untamed-awards ANNOUNCEMENTS:⁣⁣⁣ LASHCON TICKETS GO ON SALE ON APRIL 5 Tickets sales go up on April 5th, and we expect our VIP tickets to go fast. You don't want to miss this business-changing event so mark your calendars. Business tickets are $697 and VIP tickets are $997, and we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Business or VIP ticket: - DAYone: Our one day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers with teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

I had the honor of going live with Cheryl of Untamed Artistry the other day so here is the audio! Cheryl interviews me about all things opening a salon and hiring a team. Layer Slayer Houston: August 7th https://www.lashanarchist.com/pages/group-layer-slayer Next Lash Bash @ the EBL headquarters in Utah July 23rd! Follow @lashbashtx on IG for updates. @wednesdaythelasher @wicked.esthetics