Serious Social from immediate future

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Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

immediate future - breaking the social boring


    • Jan 25, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 18m AVG DURATION
    • 74 EPISODES


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    Latest episodes from Serious Social from immediate future

    Serious Social - Social that's good enough to eat!

    Play Episode Listen Later Jan 25, 2022 25:45


    On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week's guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.

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    Serious Social - Bringing the social boom

    Play Episode Listen Later Dec 15, 2021 37:49


    2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media. 

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    Serious Social - China: the social Innovator, opportunity and trendsetter

    Play Episode Listen Later Dec 2, 2021 39:38


    China is home to the world's largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west.

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    Serious Social - Big picture marketing + leaky social = Growth

    Play Episode Listen Later Oct 26, 2021 28:05


    In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business.

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    Serious Social - Trust the process

    Play Episode Listen Later Aug 9, 2021 15:51


    In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of 'trusting the process'. Tune in to find out what it is and how not trusting it will lead to erroneous results.

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    Serious Social - Back to old school social

    Play Episode Listen Later Jul 30, 2021 14:43


    In this episode of Serious Social,  Katy Howell explores how we're shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used again. 

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    Serious Social - Succeed on TikTok with the IFers

    Play Episode Listen Later Jul 23, 2021 16:20


    With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips for both organic and paid TikTok strategies. 

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    Serious Social - Dishing the dirt on data

    Play Episode Listen Later Jul 16, 2021 12:11


    How much do you know about the Apple push for privacy through iOS14 and the effects it's having on Facebook ads? If the answer is "not enough", then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into the subject, exploring the impacts, changes and how you can handle it. 

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    Serious Social - Unlocking social as lockdown lifts

    Play Episode Listen Later Jul 12, 2021 10:40


    In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to look for and how you can adapt and flex to meet expectations as we move into the new normal. 

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    Serious Social - Making your moment marketing meaningful

    Play Episode Listen Later Jul 2, 2021 16:11


    This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done ahead of time. Join CJ and discover how to make moment marketing meaningful for your brand on social with our 5 top tips!

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    Serious Social - What the F? Best practice for Facebook marketing

    Play Episode Listen Later Jun 25, 2021 14:21


    In this week's Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account! Tune in and discover some of the best practices for social media and avoid putting your brand at risk.

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    Serious Social - Author's voice: what we've learned from our new report, the CMO outlook report?

    Play Episode Listen Later Jun 18, 2021 23:39


    In this week's Serious Social Live,  Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report, to explore and debate the insights of the report and how it will influence our thinking and actions moving forward. Tune in to find out key takeaways about the future of B2B marketing. 

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    Serious Social - The Long and Short of It

    Play Episode Listen Later Jun 11, 2021 27:02


    To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands including Adobe, Siemens, SAP and WorldPay.

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    Serious Social - Sizzling stats and what to do with them

    Play Episode Listen Later Jun 4, 2021 16:36


    It's BBQ season! And we've uncovered some sizzling opportunities for brands who want to reach the grilling parties - from equipment to meat-free choices, Brandwatch has come through for us and we're ready to share some with you. In this episode of Serious Social Belle Lawrence explores how to utilise data to create relevant, meaningful content for social, and why it's so important to listen to understand what audiences want to hear.

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    Serious Social - A rapid-fire discussion of how to brief for social media

    Play Episode Listen Later May 28, 2021 16:44


    Crafting thumb-stopping social creatives is hard, but it's even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do's and don'ts of briefing for social media, with an example of how we approach briefing as well. 

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    Serious Social - Proving the value of social to your boardroom

    Play Episode Listen Later May 24, 2021 19:32


    Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business goals? If all that sounds rather too familiar then listen to Colin Jacob's latest  Serious Social Podcast as he explores how to prove the value of social to your boardroom. 

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    Serious Social - Stop whispering into the void

    Play Episode Listen Later May 17, 2021 15:41


    The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you're scaling up your organisation or team, or just shoring up your processes, then tune in to Serious Social live this week with Belle Lawrence, and gain practical advice about engaging well on social.

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    Serious Social - The customer journey on social resembles a Jumanji map

    Play Episode Listen Later May 7, 2021 15:38


    Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this week's episode, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and shifting landscape you need to navigate, to uncover customer touchpoints across social.  

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    How to drive MQLs and SQLs through social media

    Play Episode Listen Later Apr 30, 2021 16:29


    In this episode of Serious Social, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Listen now to discover what a successful demand generation campaign looks like and why demand-gen is much more sophisticated than just selling on social.

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    Serious Social - Culture Eats Social for Breakfast

    Play Episode Listen Later Apr 16, 2021 31:33


        | Social has turned what was once opaque to clear glass. as employees' tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and your behaviours spotlighted. And today more than ever that public sharing of your company culture cannot be wallpapered over with some nice marketing. Katy Howell's joined by the amazing, Jo Geraghty, partner at the Culture Consultancy and best-selling author to talk about how to shine on the inside and bring your employees to the fore on social.

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    Serious Social – The hidden complexity of social media copy

    Play Episode Listen Later Apr 9, 2021 18:30


    In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens Grisel, and self-confessed word nerd Vanessa Souris, taking you through their top tips and what to avoid when crafting thumb-stopping social copy.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ 

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    Serious Social – Unlocking Paid Media Excellence

    Play Episode Listen Later Mar 26, 2021 14:41


    In this week's Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ 

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    Serious Social – Read the feed

    Play Episode Listen Later Mar 22, 2021 14:25


    It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses, to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging, alienate customers and garner awareness for all the wrong reasons. No one wants to purposefully upset customers. So how can you stop being tone deaf? Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ 

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    Serious Social – Design for social

    Play Episode Listen Later Mar 15, 2021 19:55


    In this week's Serious Social Live we'll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values.Belle Lawrence is joined by IF Senior Designer, Chantal El Bikai and OSP Design Director, Sharon Wallace.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ 

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    Serious Social - Is your brand in the club yet?

    Play Episode Listen Later Feb 26, 2021 14:29


    Right now, Clubhouse is the talk of the town - quite literally. But should brands be on there? Join Katy Howell in this week's Serious Social as she explores the value Clubhouse can bring to brands and why you should be paying attention to this new social network.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Starting at zero

    Play Episode Listen Later Feb 19, 2021 31:22


    In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the ground.

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    Big Brand Secrets to Creating Audacious, Killer Social Content

    Play Episode Listen Later Feb 16, 2021 57:10


    Tune in to our latest podcast ‘Big Brand Secrets to Creating Audacious, Killer Social Content' where Katy Howell chats to McDonald's Director of Digital, Karl Boyce, and Auto Trader UK's Head of Content & Social Media, Laura McNally about being bold, brave, and daring on social! Hear real stories of how an audacious approach to content creation can help your brand stand out on social! They'll also offer advice on how to find inner-courage, squash anxiety about taking risks, and how to manage failure!

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    Serious Social - Shake your brand thing

    Play Episode Listen Later Feb 8, 2021 34:07


    With customer trust at its lowest, your branding on social is more important than ever. In this week's Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O'Hearns, sharing best practice tips and brand stories to help you set yourself apart and show you why branding on social is a must.  Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Priorities for paid social

    Play Episode Listen Later Jan 29, 2021 15:53


    A lot happened in 2020, and the same is true for the paid media landscape. In this week's Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your paid strategy this year, and helping you understand the priorities for paid social.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - How to excel in Social Media this year and bring audiences into the heart of your brand

    Play Episode Listen Later Jan 25, 2021 20:22


    As brands and marketers flood to social media, we're seeing too many common mistakes being made. In this week's Serious Social, CJ is going back to basics and addressing these avoidable mistakes face on. As well as revealing the tangible pathway to success and how to excel in social this year, whilst bringing audiences into the heart of your brand.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - From first date to wedded bliss

    Play Episode Listen Later Jan 18, 2021 12:14


    With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn't have to be this way. In this week's Serious Social, Katy Howell will be talking about how to build, long term, one to one relationships, at scale on social and make 2021 a year of growth.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Using Déjà vu forces for good

    Play Episode Listen Later Jan 8, 2021 12:58


    The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021. Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - 2021 Social success is in the hands of the few

    Play Episode Listen Later Dec 11, 2020 14:26


    If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are the key to your success. Join Katy Howell in this episode of Serious Social (the last one of 2020!) to hear how you can get the best out of your team in 2021.

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    Serious Social - Predicting 2021's smash hit social Ad formats

    Play Episode Listen Later Dec 4, 2020 19:17


    We're not averse to making bold predictions at immediate future. As we look ahead to 2021 we're forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn't be using in their social content. Join Colin Jacobs in this episode of Serious Social as we predict what creatives will be a smash hit in 2021!

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    Serious Social – Planning for the unpredictable, uncertain & unsettled

    Play Episode Listen Later Nov 27, 2020 12:38


    How not to bumble or botch social in 2021The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should you plan? Can you plan? What does a plan look like? Join Katy Howell in this episode of Serious Social are she explores how to structure your plans and smash social in 2021.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Brand Personality Power

    Play Episode Listen Later Nov 20, 2020 13:55


    Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out amongst competitors.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - How to effectively brainstorm remotely

    Play Episode Listen Later Nov 13, 2020 22:29


    Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we've learnt ourselves in the past 8 months.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Cultivating Compelling Communities

    Play Episode Listen Later Nov 9, 2020 30:08


    Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi's, Google and more, create thriving communities.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Battle of the Brands [Industry benchmarking!]

    Play Episode Listen Later Oct 30, 2020 14:35


    Over 200 brands shared their insights with us... join Belle Lawrence and Katy Howell in this episode of Serious Social, where they'll be sharing results from our very own benchmark tool, breaking down the comparisons and helping marketers prepare for 2021. Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Using social for successful digital events

    Play Episode Listen Later Oct 23, 2020 14:21


    Join Colin Jacobs in this episode of Serious Social, exploring the world of digital-only events - how to promote them on social media and what you need to be doing to prove value back to business.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Social secrets from the insurance industry

    Play Episode Listen Later Oct 19, 2020 26:33


    In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest research report and learn from what's happening in the insurance industry today.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Voice in social media with Anna Rust

    Play Episode Listen Later Oct 13, 2020 16:09


    In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – T is for…TikTok, Twitch & Triller

    Play Episode Listen Later Oct 12, 2020 9:07


    Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators earning money from their videos, and the third doing their best to explain why their video technology is the best in the world, don't you think you need to keep up? Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Why businesses not utilising staff's social media profiles is a key business fail

    Play Episode Listen Later Oct 2, 2020 15:53


    Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee's social profiles to promote smarts and awareness. Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - strategy in the travel sector with Milly Youngman

    Play Episode Listen Later Sep 24, 2020 42:50


    In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging travel sector.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Why do we keep reinventing the wheel

    Play Episode Listen Later Sep 21, 2020 33:42


    In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You'll hear how the past is the key to unlocking value from social with old fashioned marketing practices and a slug of common sense.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social – Cracking the branded community code

    Play Episode Listen Later Sep 15, 2020 22:37


    This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session, Katy Howell explores why so many communities fail and what steps and investment you need – and if it's even worth the bother at all! Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Don't make a boob being brave

    Play Episode Listen Later Sep 14, 2020 10:18


    Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery, and gives away some best practice tips on avoiding mistakes! Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - The Now, Next and Normal with Suzanne Korff of Princess Cruises

    Play Episode Listen Later Sep 10, 2020 41:13


    The now, next and normal of social marketing was not just another webinar. Katy Howell and Suzanne Korff (Princess Cruises) took a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. If you're looking for actionable direction from a marketing head full of real-world advice, you've come to the right place!Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

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    Serious Social - Where should boardrooms and marketing directors invest their precious social media budget?

    Play Episode Listen Later Aug 27, 2020 8:47


    Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don't know what the best way to spend their social budget is. You need experienced heads who have a proven track record of creating go-to-market and go-to-business strategies in social media. In our latest Serious Social podcast, IF Managing Director, Colin Jacobs reveals where your paid media budget should be placed to secure sustained and incremental social impact. 

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    Serious Social - Building trust in innovations and the future of social with Neville Hobson

    Play Episode Listen Later Aug 21, 2020 27:48


    In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

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