She Leads First

Hello, beautiful souls! Today's episode of She Leads First is for those of you who feel like you're in the “in-between” stage—one foot in your old life and one in the new you're hoping to step into. If you're feeling stuck or uncertain, this episode (and the collective card reading!) might be exactly what you need.Right now, there's a powerful season of change happening, and I'm sharing why I've been inspired to expand my content and embrace a new level of creativity and intuition. I discuss how I'm shifting the way I approach my work, and why it's important to lean into our heart's desires, even if it means letting go of what no longer serves us. Plus, there's a special oracle reading to help guide you into the season of transformation.In this episode, I talk about:Why the collective energy feels “in-between” and how to navigate itHow to tune into your heart chakra and get clear on what needs releasingEmbracing co-creation by letting people support you in your next stepsLetting go of control and allowing the universe to surprise youA collective oracle card reading for clarity and inspirationIf you've been feeling torn between the old and the new, join me as I share guidance, reflections, and affirmations to help you release, receive, and expand into your next level.Connect with Me:Follow me on Instagram for more inspiration: @itsemilycincottaDon't forget to subscribe to She Leads First for more episodes on creativity, alignment, and moving forward with purpose

Today's episode is a little different—I'm diving into a topic that's been on my mind a lot this week: how to know when it's time to let go, whether it's in your business, personal life, or just those little things that are holding you back energetically. Plus, I felt the nudge to bring a bit of my spiritual side into the mix with an oracle card reading just for you at the end!In this episode, I reflect on a recent client's journey of closing a chapter in her business that no longer felt aligned—and how that decision opened up energy and motivation in her life. Inspired by her experience, I'm sharing my thoughts on how holding on too tightly to the past can keep us from fully embracing what's next.In this episode, you'll hear:How to recognize when it's time to release something to make space for new opportunitiesThe importance of listening to your intuition and following those inner whispersWhy balancing strategy with spirituality creates true alignment[10:42] A special oracle reading to guide you in your own season of release and renewalThis episode is perfect if you're feeling stuck or sensing it's time to let go of something but aren't quite sure how. Stick around until the end for a unique oracle reading that just might bring you the clarity you need!Connect with Me:Find me on Instagram for more behind-the-scenes: @itsemilycincottaSubscribe to She Leads First for future episodes on business, growth, and aligning with your purposeLet me know if the oracle reading resonates and if you'd like more episodes like this one!

In this deeply personal and unfiltered episode of She Leads First, I'm back after a four-month hiatus to share the big changes I've been navigating, including ending my 7-year relationship, moving to a new city, and facing unexpected challenges in my business.From the heartache of a breakup to the healing that comes from being real with myself, this episode covers it all: the highs, the lows, and the honest reflections that have led me to this new season of life. After moving from LA to Scottsdale, I've had to reevaluate what I truly want—not only in relationships but in my business and life as a whole. Join me as I get candid about the lessons from a failed launch, what I've learned about setting boundaries, and the importance of aligning my actions with my deepest desires.In This Episode, You'll Hear:The journey of ending a long-term relationship and the courage to move onInsights into navigating a failed launch and redefining successWhy taking a break helped me get clear on what I really wantHow I'm embracing a more real, unfiltered version of myselfIf you're in a season of change, healing, or just need encouragement to get honest about your own path, this episode is for you.Connect With Me:Follow me on Instagram for more behind-the-scenes and updates: @itsemilycincottaSubscribe to She Leads First to catch upcoming episodes on navigating life, business, and the journey to self-discovery.

Feeling like you're on your own in the world of entrepreneurship? Like everyone has it all figured out except you? Trust me, you're not alone. Consider this episode the pep talk you've been looking for! Today, Johni Cesario and I get real about the ups and downs of running an online business and unpack the most common myths about being an entrepreneur. We open up about our experiences, the late nights, the financial worries, and the passion that keeps us going. Just remember, you became an entrepreneur to live life on your terms!IN THIS EPISODE:- (9:00) Understanding the constant risks associated with entrepreneurship- (10:49) Advice for setting realistic goals for the first year of your business - (17:01) Tips for embodying confidence (even when you're not feeling it!) - (21:37) Financial transparency and literacy on social media - (26:27) Why you need to take time for yourselfRESOURCES- Follow Elevated Xchange @elevatedxchangee- Work with Elevated Xchange HERE CONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

We just wrapped up another fantastic Elevated Xchange event, and Johni Cesario and I are back together to share a behind-the-scenes peek at our favorite moments, and how we tackled some unexpected challenges. I promise – when you attend an event, and everything seems to be running smoothly, it's often not the entire reality for the event planners. So many things can change just hours before an event, and you have to get really creative to find solutions! In this episode, we discuss the importance of a supportive network, tips for presenting in front of a crowd, and the top takeaways from our brilliant speakers. IN THIS EPISODE:- (7:23) Our favorite parts of the event - (12:58) The importance of building a supportive network - (21:00) Tips for facing unexpected challenges with event planning- (28:57) How Johni overcame her public speaking anxiety for this event - (39:09) Top takeaways from our incredible speakers RESOURCES- Follow Elevated Xchange @elevatedxchangee- Work with Elevated Xchange HERE - Follow Chris Harder @chriswharder- Follow Lori Harder @loriharder - Follow Felicia Romero @feliciaromero- Follow Veronica Clark @veronicalclark- Follow Anette and Paul Oran @cohere.liveCONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Imagine effortlessly turning your website visitors into buyers, addressing all their questions before they even think to ask, and scaling your online business to new heights! It's much simpler than you think once you've created a solid long-form sales page for your offer. Not quite sure how to do it? Well, you're in luck because the sales page and marketing expert Johni Cesario is back on the show to share all her sales page wisdom with you! In this episode, you will hear why a long-form sales page is crucial for your online business, how to optimize your page for maximum conversion, and practical tools and strategies for creating a sales page that stands out from the crowd. IN THIS EPISODE:- (4:14) The truth about long form sales pages vs. selling on social media - (15:13) Understanding the essential patterns of a successful sales page - (19:19) How to optimize your sales page with copywriting, positioning, and proof - (26:21) Tools to streamline the creation of your sales page - (28:14) Top tips for making your sales page stand out RESOURCES- Follow Elevated Xchange @elevatedxchangee- ChatGPTCONNECT WITH JOHNIOn Instagram @johniallegoryCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Navigating the ever-changing world of Instagram while trying to make your content stand out can be really confusing and frustrating! That's why, in this episode, I share a game-changing strategy to help you cut through all the noise and attract your ideal clients straight to your offer. I call it the 3 M's of content creation – myths, misconceptions, and mistakes. Once you understand how to use these for your industry and turn them into content, you can effortlessly create social media posts that grab your audience's attention, let them know why they need your offer, and position yourself as the go-to in your industry.IN THIS EPISODE:- (5:11) A simple exercise for understanding the perspective of your ideal client - (8:18) Examples of identifying industry myths - (9:56) How to correct common misconceptions and mistakes you can solve with your offer- (13:10) Tips and tricks for turning the 3 M's into contentCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Today, we're having a little heart-to-heart about something we all face at some point in our entrepreneurial journey. Over the past year, I've been experiencing a massive shift and transformation in both my personal and business life, which can be pretty scary to navigate if you've never been through it before. That's why I'm here to help! In this episode, I share four lessons that I've learned and leaned on during this time that have helped me work through the changes. So, if you feel like you're in a season of change, too, these four tips will help you get to the other side with a stronger you and a stronger business! IN THIS EPISODE:- (5:08) Tips for navigating the fear of what others might think and removing your ego from the situation - (7:24) How to understand the cause of your resistance to creativity and advice for working through it - (10:49) Why you need to detach yourself from timelines- (13:13) Embracing beginner energy - (18:00) The importance of giving yourself time and grace CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I know that getting negative feedback can feel like the world is literally ending! But I'm here to remind you that customer feedback is actually a fantastic opportunity for you to grow as a leader and improve your offer. In this episode, I guide you through my step-by-step process of productively handling negative feedback. You'll hear my tips on how to separate your emotions from the feedback, respond to it in a way that benefits both you and your client, and use it to uplevel your business. Trust me, with a positive mindset and approach, you'll be able to turn any negative feedback into an opportunity for growth!IN THIS EPISODE:- (3:48) Tips for viewing the situation objectively- (5:49) Why you need to look at all of the facts behind the feedback and reflect on it- (10:29) How to acknowledge and respond to feedback with fairness to yourself and the client - (13:44) Tips for using the feedback to update your program or offer- (15:50) The importance of learning from constructive criticism and growing as a leader CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Do you ever feel like you spend way too much of your valuable time and energy crafting marketing content? And I totally get how frustrating it is when you hit a wall trying to come up with ideas for reels, emails, sales pages, etc. In this episode, I reveal a super simple hack I use to get inspiration for my marketing and build my toolbox of content blueprints. That way, when it's time to create your materials, you'll have everything you need to drive potential customers to take action. Trust me – being able to quickly put together a sales page that converts or write an email that grabs attention will completely set you apart as an entrepreneur! IN THIS EPISODE:- (4:14) How to analyze viral reels and identify the structure that made them successful - (8:20) Tips and tricks for collecting blueprints for your marketing structure- (12:35) Why this is a fair practice - (16:15) Advice for hiring people who understand how to position your marketingCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Let me guess – lately, you're finding it super challenging to get your ideal client to buy your incredible online product or offer? Don't worry, you're not alone! With so many online businesses emerging in the past couple of years, it's more important than ever to be super transparent in your marketing strategy and gain the trust of your audience. In this episode, I share my top tips for crafting your offer to stand out in this saturated online market, clearly communicating the value of your offer, and designing a sales page that will help your customers know exactly what they're buying into. IN THIS EPISODE:- (4:18) What does transparent marketing actually mean? - (8:03) Why you need to clearly communicate the “vehicle” of your offer in your marketing- (12:33) How to design the features of your offer to be super marketable - (16:01) Tips and tricks for upleveling your sales page to make it an easier "yes" for potential clients CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Do you ever feel like you're constantly making the same mistakes, struggling to make ends meet, or hustling every day without seeing any real results? Trust me – when you're in the hustle, you should feel grounded and fulfilled, not burnt out and overwhelmed! Which is why, in this episode, I'm here to remind you that sometimes, you need to slow down to speed up. I share my tips and actionable strategies for eliminating that chaotic hustle energy, embracing a more strategic approach to your work, and prioritizing what's truly important for your business. IN THIS EPISODE:- (3:43) How to create a rock-solid foundation for your business - (6:24) Understanding the dangers of being in an anxious hustle - (10:03) Tips and tricks to simplify and streamline your launch calendar - (14:48) Key questions to ask yourself when deciding where/what to dedicate your time toCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

I'm telling you – this episode is jam-packed with real-deal digital marketing magic! We're talking all about finding the perfect balance between building your personal brand on social media and using strategic marketing systems to sell your offer. When you know how to leverage both of these strategies, you'll be able to sell faster than you ever thought possible, and your audience will fall in love with you even more! Today, I explain what each of these marketing strategies means, their pros and cons, and reveal how to combine them for unstoppable success. IN THIS EPISODE:- (2:59) Understanding the different types of digital marketing - (6:50) The pros and cons of using organic content, brand building, and attraction marketing- (15:22) The pros and cons of using strategic marketing and funnels - (21: 47) How to leverage both systems CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

In this episode, we're talking about a super effective and high-level marketing strategy that will skyrocket your program or course sales – bonuses! Let's face it, people love getting freebies. So, adding extra goodies to your launch can attract more customers and create excitement around your offer. Today, I explain why bonuses can be a game-changer for your launch, share tips for making the perfect bonus that resonates with your ideal customer, and offer advice on how many bonuses you should have to align with your program. IN THIS EPISODE:- (3:57) Why bonus are the best way to sway a potential customer towards your group course or program - (5:07) Tips for establishing the value of your package to motivate more purchases - (7:08) How to create bonuses that are actually useful to your ideal clients- (10:27) An exercise for using bonuses to strategically handle objections- (17:07) Advice for avoiding an overwhelming amount or length of bonuses CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

When I turned 30, I truly felt like a massive weight had been lifted off my shoulders! I realized that I had been putting so much pressure on myself to achieve certain things by a certain age, and it was really taking a toll on me. Since then, I've started to enjoy entrepreneurship so much more! So, if you've been feeling behind in entrepreneurship, let this episode be your reminder that your journey is your own, and it's not fair to you to compare yourself to others. Today, I share my strategies and tips for letting go of those unrealistic expectations and focusing on your own accomplishments. Trust me – you're doing great right where you are! IN THIS EPISODE:- (2:57) The unconscious goals I set for myself that I haven't reached yet- (5:08) How to let go of your obsession with timelines - (8:01) Tips for releasing the pressure of milestones and validation from others- (9:28) Why you need to enjoy every step of entrepreneurshipCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

Today, we're talking about something we all love: increasing our sales! The good news is that it's not as complicated as we tend to make it. In fact, I'm keeping it extra simple by looking at your sales system from a bird's eye view to figure out exactly what's working and what's not. In this episode, I share my step-by-step guide on improving your sales process and reveal my top tips and tricks to help you boost your follower-to-client conversions. Plus, you'll hear my strategies for upleveling your messaging through your proactive copywriting, client testimonials, and tactile data. If you've been looking to up your sales game, this episode is a must-listen! IN THIS EPISODE:- (2:41) How to identify your current (or lack of!) sales system - (4:45) 2 strategies for turning your followers into clients - (7:30) Tips for improving the effectiveness of your sales system - (11:40) Advice for managing client objections and predicting common questions- (15:14) The importance of having proof that what you offer works through testimonials, statistics, or data CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

I had an incredible planning session with a new client last week where we designed a solid plan for her business to make it more scalable over the next year! If you're looking to take on a big planning phase like this, it can be tricky to figure out exactly where to start and what to focus on. So, in this episode, I'm excited to share with you the four phases of building an online business that scales. Once you know what phase you're in, you can allocate your energy and resources more effectively. As you start executing your plan, things may change, but understanding your phase will absolutely help you make the right adjustments! IN THIS EPISODE:- (6:20) Tips for nailing down your niche- (7:45) How to optimize the offer ideation phase by rolling out a beta launch- (10:43) Advice for choosing your official launch strategy - (15:15) Understanding the final phase – scaling RESOURCES: - Check out Elevated Xchange HERECONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

If you've ever wondered how to design a free webinar that keeps your audience engaged and motivated to take action, this episode is just for you! Today, I share the top 5 things to pay attention to when crafting your webinar, from creating a desirable title to optimizing the structure of your webinar to cleverly incorporating your offer throughout. These are the strategies I use to make webinars and masterclasses that captivate, educate, and convert like crazy! Listen in, because you'll walk away with everything you need to ensure your incredible offers don't get overlooked. IN THIS EPISODE:- (3:46) How to create a passive webinar funnel to make money on autopilot- (6:27) Strategies for crafting a clear and desirable title- (9:09) Tips for seeding your offer throughout your webinar - (14:21) Optimizing the structure of your webinar for high-conversion rates- (16:27) The importance of separating the problem of your webinar from your offer- (20:35) Finding a balance between teaching too much and not enough CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

My entire brand has always been focused on helping entrepreneurs like you implement efficient marketing strategies in their businesses. Why? Because I totally understand that, as an entrepreneur, you're too busy crafting your incredible offers to prioritize your marketing. If this sounds like you, don't worry! In this episode, I share three simple things that you can focus on to simplify the process and make your marketing go so much smoother. Marketing can feel a bit overwhelming, but it doesn't have to be! With these strategies, you will uplevel your business in no time. IN THIS EPISODE:- (3:35) The biggest reason entrepreneurs struggle with their marketing- (8:56) The importance of getting clear on the “who” for your messaging - (11:57) Tips for simplifying your offer into a single sentence - (14:25) How to collect proof that your offer works CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

Here's the truth – failure is pretty much guaranteed to happen when you're running a business. But the good news is, if you can learn how to use those failures as opportunities for growth, you'll be on your way to even greater success! Consider this episode your reminder that failure is a completely normal part of your journey, and I have some tips to share on how you can use it to your advantage. I also share advice for crafting a solid launch strategy and turning your failures into valuable data. If you're going through a challenging time right now because of a failure, know that we have ALL been there! IN THIS EPISODE:- (2:24) Why we're so afraid of launch failures - (6:24) How to embrace failure as a necessary step towards your success- (8:13) Understanding that your greatest opportunities will come from your biggest failures- (9:28) A simple mindset shift for finding strength in your failures CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

I've been so busy building my new company, Elevated Xchange, and it's got me feeling quite nostalgic. Looking back on my journey of becoming a business owner, I realized there are a few things I would have done differently if I knew then what I know now. In this episode, I lift the curtain on my past experiences and reveal 3 things I would do again and 3 things I would do differently if I were starting from scratch. Now, I don't believe in regrets, but I absolutely do believe in sharing my knowledge to help you be as successful as possible! IN THIS EPISODE:- (4:40) The importance of prioritizing content and audience growth before a launch - (7:37) Why I started with 1 on 1 coaching before doing group work - (11:10) Tips for crafting a strategic launch strategy, offering freebies, and joining masterclasses - (21:23) Advice for deciding when to leave your 9-5- (24:26) How to launch and improve your first group program - (30:40) Understanding your unique timeline and plan RESOURCESCheck out Elevated Xchange HERE Join the waitlist for our next LIVE event HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

I'll be honest – lately, I've been feeling the pressure in my business, and it's been super tough trying to figure out how to navigate these challenges. As an entrepreneur, I'm pretty sure you can relate! So, in this episode, I want to have a heart-to-heart and let you know that you're not alone. If you're experiencing some of the same struggles as me, like managing your time, feeling uninspired with your content creation, or just wanting to find more fun with your business, listen in for my tips, and know we're in this together!IN THIS EPISODE:- (3:56) My top time management, prioritization, and organization tips - (11:25) Understanding your daily needle moving actions - (13:27) Strategies for overcoming procrastination and creative blocks - (20:11) How to invite more fun into your business RESOURCESCheck out Elevated Xchange HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

As an online entrepreneur, I'm pretty sure you've heard of the energetic mindset advice "show up as the six-figure version of yourself that you want to be TODAY." It's a great strategy, and I've used it myself, but to see actual change in your business just isn't that simple. In this episode, I share my tips and advice to help you translate this energetic mindset shift into a tangible, actionable business strategy. It's all about bridging the gap between where your business currently stands and where you want it to be. And trust me – it takes a little bit more than a fresh manicure and new clothes! IN THIS EPISODE:- (3:07) Advice for closing the gap between your current self and your desired self - (5:22) How to translate this energy into your business strategy - (9:01) The qualities I see in the seven-figure version of myself - (12:16) Tips for overcoming the challenges of making the changes CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

Do you find that people constantly ask you to teach them how to do something you've mastered? Or are you seeing a pattern of questions in your one-on-one work that you're tired of teaching over and over again? It might be time to convert your strategies into a course or group program and teach everyone at once! Trust me, this transition can unlock a whole new level of freedom and scalability, but it's important to make sure your business is ready for it. That's why, in this episode, I share three key questions that you need to ask yourself before transitioning from one-on-one work to one-to-many work. IN THIS EPISODE:- (5:22) Why you need to audit your profit timeline before transitioning - (10:23) Advice for converting a repeatable strategy from 1:1 work to group work - (12:18) Tips for testing your process before bringing it to market - (13:48) How to meet your cash flow needs RESOURCES MENTIONED:Download the “10 Prompts to Sell Your Coaching Offer On Your Instagram Stories” Freebie HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

As an online business owner, I know you're always looking for ways to streamline your program so you can enjoy more of your free time! So, in this episode, I share an incredible story about one of my students who was able to 7x her launch results by making a few simple changes to her original program. I walk you through the exact steps she took to achieve these amazing results with tips on refining your messaging, simplifying your launch strategy, and designing a masterclass that attracts your ideal clients. Trust me, all it takes is a few minor tweaks to see some massive results! IN THIS EPISODE:- (3:16) Tips for refining your messaging on your sales page, social media, and emails- (7:17) How to simplify your launch strategy - (9:12) Designing a masterclass that educates and preps clients to hear your pitch at the end- (12:14) Advice for optimizing your copy using solution-awareness content - (14:28) The importance of a strong email sequence CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

We all know how challenging it can be to make your offer stand out from the crowd. Simply presenting what you're selling just isn't enough anymore. That's why, in this episode, I'm excited to share a copywriting framework that will have your potential clients adding your offer straight to their cart! Plus, I share my top tricks and tips for crafting your unique style of voice, style, and storytelling that will make your clients fall in love with you and your incredible offer. IN THIS EPISODE:- (1:33) Why you need to set the context of your offer- (3:05) How to craft a sales pitch using the "before-after-bridge" framework - (8:04) Integrating the framework into your all areas of your marketing - (10:33) Tips and tricks for developing your unique copywriting styleCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

I know that many of you lovely listeners are currently going through some exciting launches, so of course, I'm here to help you make them as successful as possible! In this episode, I share all of my tips and the top four essential components of a successful launch. Consider this episode your starting guide for crafting your launch marketing content, understanding the different phases of a launch runway, and tightening up your email strategy. So grab a pen and paper, take some notes, and get ready to equip yourself with all the resources you need for a game-changing launch! IN THIS EPISODE:- (4:42) The three main phases of a strategic launch runway- (10:41) Four styles of content you should be sharing before your launch- (14:17) Why you should have a waitlist or a conversion event- (20:47) Strategies for creating disappearing bonuses to incentivize purchases - (24:22) Tips and tricks for upleveling your email strategy CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

When selling your offer, customer testimonials can be such a powerful tool. But, if you're new to the game or just launching a product, you might not have any testimonials to share just yet. Don't worry! There are still plenty of ways to pull in potential clients without them. In this episode, I explain how testimonials can help you market your offer, give you practical tips for gathering testimonials for the first time, and share some ideas for what you can use in place of them. Implementing these tools into everything you do will only strengthen your sales page and make customers more comfortable with that initial purchase! IN THIS EPISODE:- (2:10) What are testimonials and why you can still sell an offer without them - (6:45) How to collect testimonials for the first time - (9:59) Guidelines, structures, and prompts to use when requesting testimonials - (15:30) Tips for what to use in place of a testimonial CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

Today, I want to talk about something that's been a hot topic in the online coaching world lately. It's the question that's been on everyone's minds: Do I really need to sell my offer online every single day? We've all heard the idea that hustling daily can help bring in sales, but let's be honest, the thought of constantly pitching your offer can be overwhelming. In this episode, I share some tips and practical strategies for automating your daily sales, making sales that feel genuine, and creating connections with those who will truly benefit from your amazing offer. IN THIS EPISODE:- (3:53) Why you need to reframe your mindset around sales- (8:30) Practical strategies for selling every day- (11:54) How to automate your marketing for back end sales- (16:09) A technique for making soft sales on your Instagram stories - (21:28) Prompts for selling your coaching offer on social media RESOURCES MENTIONED: Get the FREE 10 Prompts to Sell Your Coaching Offer On Your Instagram Stories guide HERECONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HERE

Today's episode is pretty special because I'm recording it on my 30th birthday! I still remember when I turned 20, and it felt like I had all the time in the world. But now, standing at the start of a new decade, I feel so grateful for all the experiences that have brought me here. In this episode, I share some of the biggest lessons I've learned from my 20s. From pivoting careers to starting my own business and growing my incredible community – it's been a wild ride. So, let's raise a glass to another year of learning, growing, and embracing everything life has in store for us! IN THIS EPISODE:- (7:21) How I learned to prioritize self-love over societal beauty standards- (11:27) Why you can't wait around for your friends, network or community to come to you - (15:14) Advice for taking back control of your reality - (19:11) Giving yourself the permission to follow your passion and shift careers - (23:35) Tips for recognizing and addressing your triggers to move forward in your healing - (29:29) Understanding that failure is part of the journey when building an online businessCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Transitioning from going live to selling evergreen is one of the best ways to make passive income and reach even more clients who will benefit from your offer. But, it can be more challenging than you think to sell your evergreen courses after they're live because you have to adjust in your marketing to make it convertible for rewatch. Today, I share my tips and tricks to help you overcome these marketing gaps. From crafting crystal-clear messaging, designing irresistible bonuses, and optimizing your sales page, you know I've got you covered! IN THIS EPISODE:- (4:41) Why your evergreen offer might not sell after a successful live program - (8:53) How to get super clear on the promise of your offer- (11:24) Things to add to your evergreen course to make it more appealing - (20:48) Tips for optimizing your evergreen sales pageCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I just got back from two incredible events in Scottsdale and couldn't wait to record this podcast to tell you all about the juicy takeaways! Let this episode be a reminder of the unbelievable value of being in a community and how, no matter the size, it can show you exactly what you need. I got so much goodness from the speakers and fellow entrepreneurs, from speaking authentically to business finance tips, marketing strategies, and a ton of unexpected wisdom. Trust me, these events had it all! IN THIS EPISODE:- (3:23) A simple tip for embodying your true authenticity and attracting an aligned audience - (6:56) The importance of understanding the full picture of a business's financial health - (11:51) Why you need to prioritize your funnels - (18:19) An real-life example of the true value of community RESOURCES MENTIONED: - Check out Girlfriends & Business HERE- Check out Elevated Xchange HERE- Podcast rec: Almost 30 - Clearstem Skincare - The Product Boss CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Today, I want to remind you that being vulnerable, asking for help, and leaning on the guidance of your incredible network is your superpower! In this episode, I share all of the benefits of being a vulnerable entrepreneur and offer my top tips for opening up to your community. We are only as strong as the people we surround ourselves with, so don't be afraid to seek answers from those brilliant minds in your network to reach your goals. I've said it before and I'll say it again – you don't have to go through entrepreneurship alone!IN THIS EPISODE:- (2:48) Why every alumni from my Momentum Mastermind wants you to be more vulnerable- (4:24) Every benefit from opening up to your network of like-minded collaborators- (5:30) An invitation to ask for help from your community spaces- (7:46) How to start a ripple effect of vulnerability CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Reminder – having a thriving network involves more than just following each other on social media! To truly expand your connections, you need to collaborate with others and actually create opportunities for yourself and your business. Recently, I've been blown away by the creative collaborations my clients have pulled off online, and in this episode, I highlight some of their brilliant ideas with you! Plus, I share tips for networking intentionally, reaching out to potential collaborators, and building those rock-solid business connections. IN THIS EPISODE:- (3:23) Prioritizing networking to expand your opportunities- (5:54) How to partner with someone in your niche, go live together, and promote each other's programs - (9:26) The beauty of co-working content creation days and business retreats- (13:28) Tips for being proactive, making plans for collaboration, and managing rejectionCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I truly believe the coaching industry has the potential to change the world. Which is why it's so disheartening to see some of the big names in the business selling their offers with ill intentions. So, I want you to sell offers that not only deliver incredible value but also come from a place of integrity! In this episode, I share my seven guidelines for auditing your intentions so you can avoid unclear promises, misleading marketing, or your clients feeling stuck in your offboarding. Embrace this audit, refine your business, and have pride in knowing your offer is as best as possible! IN THIS EPISODE:- (4:39) Getting super clear about the idea behind your offer - (7:05) Testing the methodology behind your offer and getting feedback for your programs - (8:03) The importance of cohesive marketing materials and supplementary resources- (11:09) Tips for preserving your client experience and communication as your business scales - (14:54) A quick mindset check for ensuring you're coaching with integrity CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I will be the first to admit that I get so easily distracted when I'm trying to be productive with my administrative tasks. But recently, I've made some game-changing adjustments to my weekly schedule and my business routine that have majorly helped with my productivity. Today, I share some tips and tricks to help you stay on track and make the most of your valuable time for your business. Staying focused can be a real challenge, especially when you're a solopreneur juggling client calls, creative work, and admin tasks – so, trust me, this episode is a must-listen! IN THIS EPISODE:- (2:15) Why I shifting from taking client calls 7 days/week to 3 days/week- (6:45) Tips for grouping and optimizing your creative and admin work times - (12:29) How to embrace a long-term mindset - (13:22) Practical tools for staying on task RESOURCES- Book rec: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy - Episode 65: How To Hire The Right People For Your Online BusinessCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I'm sure you've constantly been using bullet points in your emails, social media, and website to list off the features of your offer. They're a great way to organize information, but what if I told you that you can make them even more effective? In this episode, I share three super simple steps to turn your lists into attention-grabbing selling points that will have your potential clients adding your offer right into their cart! Trust me – this is the quickest and easiest way to take your messaging to the next level. Your copy will thank you! IN THIS EPISODE:- (4:18) The most common mistakes when using bullet points in marketing- (5:58) How to shift from simply listing features to highlighting the meaning behind them- (7:20) A real-life example for successfully optimizing bullet points - (9:31) Why you always want to be crystal clear on the benefits of your offer RESOURCES- Apply for my Momentum Mastermind HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Do you ever wonder why your ideal customer should choose your offer? Well, you should! It's so important to know what makes your business unique and stand out from the competition so you can showcase it through your marketing and attract more customers. In this episode, I share tips on assessing what makes your product special, converting that assessment into your marketing strategy, and understanding what your brand represents. It's time to let the world know why they should choose you! IN THIS EPISODE:- (5:11) Questions to ask yourself for a valuable self-reflection - (7:21) Why differentiation is the key to setting your offer apart from others- (10:01) A tangible example of leveraging your background experience to shape your branding- (12:18) How to navigate polarizing reactions when sharing the values or beliefs of your brand CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

As we start the new year, I can't help but think about Dan Sullivan and Dr. Benjamin Hardy's game-changing book, "10x Is Easier The 2x". So, today, I'm sharing some of my favorite takeaways from the book that will launch your life and business to the next level in 2024. If you're ready to see massive results, take quantum leaps, and turn your dreams into reality, this episode is your first step to making it happen. I talk about how to get crystal clear on your desires, create 10x goals, and start taking action toward them. Listen in and make living 10x your new reality!IN THIS EPISODE:- (2:40) Why you need to get super clear on your desires for your business and your life - (8:24) How to set a 10x goal - (11:25) Identifying the activities that will move you towards your goal and getting rid of those that don't- (18:15) An invitation to set goals that excite you and take action towards them- (19:28) Strategies for overcoming fear and fully committing to your dreams RESOURCES- Book rec: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy- Episode 65: How To Hire The Right People For Your Online BusinessCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Although I haven't put much effort into building my follower count or using the algorithm as of late, I'm now getting back into it! I've been working on a new project that's taking me down memory lane by revisiting my old Instagram account and the reels that went viral. That's why, in this episode, I share the three types of content styles I always try to use in my business and social media pages. Trust me – these strategies are the go-to's for keeping your followers engaged and your new clients hooked. So, whether you're trying to grow your account or connect with your loyal audience, these tips are sure to come in handy. IN THIS EPISODE:- (3:25) The reasons I haven't been focused on the algorithm or building my following- (6:39) Why business-building content should be 60% or more of your total content - (11:07) How to gain trust and authority from your audience through your content - (15:48) Using personality content to help build your brand and connect with your audience on a personal level CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Are you running your online business and feeling overwhelmed by the never-ending administrative tasks? Do some things feel like wasted time that could be spent growing your business? Well, it might be time to consider making some hires! I know there are a bunch of opinions out there about hiring, but in this episode, I'm discussing my thoughts, all the lessons I've learned, the mistakes I've made, and where you should look to find the perfect first hire. Building a team may seem daunting, but trust me, it's one of the best ways to scale your business and truly embody that leadership role you've been craving. IN THIS EPISODE:- (7:32) How to know when it's time to hire - (10:13) Why you need to audit your time-consuming tasks- (14:32) Things to keep in mind before making your first hire - (20:22) Advice on finding the best hires for your business RESOURCES: Episode 18: Mastering The Art of Hiring & Team Building With Jackie Koch, Founder Of People PrinciplesCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Welcome to our first episode of 2024! As we're setting New Year's resolutions, I want to talk about manifestation – and a very practical approach to it. Stay with me! I often found my ego was dictating what I pulled into my reality, but after starting my business I realized manifestation is built around the question, “How do I set up the channels of receiving?” Today, I share a writing exercise to find clarity and a step-by-step process to build channels and reverse engineer your desires. From there, it's time to take action, and have fun with it! There's still magic in manifestation, but building channels and removing roadblocks will allow you to capitalize instead of simply visualize. This episode will serve as an exercise to redesign your reality and pull your goals closer to you. Get excited, because everything you want is coming to you – as long as you keep taking steps forward! IN THIS EPISODE:- (1:17) Welcome to our first episode of 2024!- (2:07) A practical approach to manifestation - (7:17) Building channels to receive manifestations- (9:52) My pragmatic manifestation approach for New Year goals - (14:16) How to redesign your life and prioritize what you want to accomplish - (18:59) My manifestation of owning land and horses- (22:40) The difference between aligned action energy and desperation energyRESOURCES- Sign up for the Quarterly Quantum Leap Workshop HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I'm really excited to talk about something that mirrors creating new projects and bringing things to life: the term “irresistible offer.” As entrepreneurs, our whole goal is to build offers that provide solutions. We want to create things that people want to buy. I get it. But to create a solution that sells, we have to know what makes a solution good — or in this case, irresistible. And you have to understand the steps to get there.Today, I'm sharing my three-part process for creating, building, and selling an irresistible offer. If you have heard the term before, but don't really know what it means, this episode will be your high-level guide and support. I have no doubt that you're going to wow the pants off of your ideal clients in 2024. Irresistible? No brainer.IN THIS EPISODE:- (1:07) Reflecting on the end-of-the-year sprint - (4:15) Hearing the term “irresistible offer” a lot but not understanding what it means - (9:00) An irresistible offer example from my six-month spiritual healing program- (11:35) My three-step process to create an irresistible offer that solves a problem- (22:41) A high-level episode recap + additional listening RESOURCES- Sign up for the Quarterly Quantum Leap Workshop HERE - Listen to She Leads First: These Four Learning Styles Will Make Your Offers Stand Out

In the midst of this holiday season, I hope you're taking some time to unwind and recharge with your loved ones. I think that moments like these are the perfect chance to reflect on your journey from the past year. So, in this episode, I'm sharing the top 5 major lessons I learned in 2023. These lessons are both personal and professional, as I genuinely grew in every way this year. Wherever you are on your journey, remember you're not alone in navigating life's twists, turns, and huge rewards! IN THIS EPISODE:- (3:36) Advice for detaching your self-worth from your income - (8:55) Tips for trusting your gut and making changes when something feels off- (11:13) Why you have to hire the right coach at the right time - (14:29) The importance of focusing on one project at a time - (16:21) Proof that everything happens in divine timing and in your favor CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

You know what every entrepreneur needs? Someone in their corner who can help them navigate the tricky legal side of their business. That's where my guest today, Andrea Sager, comes in. She's the CEO and Founder of Legalpreneur - a legal tech startup that helps small businesses protect their assets and get the legal help they need. In our chat, Andrea breaks down all the legal aspects of owning a small business in a way that's super easy to understand so you can keep yourself and your digital offerings safe. We cover some really juicy topics, like why contracts are so important, how to file for an LLC, and why trademarking your identity and products is essential. Plus, Andrea shares her tips on selling safely through DMs, taking legal advice from TikTok, and dealing with trademark infringement. IN THIS EPISODE, WE TALK ABOUT:- (11:59) Why you should care about business entities and how to set them up- (16:58) What to be cautious of when starting up an LLC- (20:31) Tools for creating the most solid contracts - (30:47) When and why trademarks and copyrights matter - (39:08) How to tackle infringement when your content gets reposted without consent RESOURCES- Stripe- File My LLC HERE- Find The Contract Vault Bundles HERE - Get The Trademark Course HERE - Check out Copyright Takedown Service HERE CONNECT WITH ANDREAOn Instagram @andreasagerlaw On TikTok @thelegalpreneur Learn more about Legalpreneur HERE CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

I just got back from an amazing event, The Elevation Mastermind Xperience in Arizona, and let me tell you, it was a game-changer! Being in a room full of like-minded business owners was such a powerful reminder of the importance of face-to-face connections. As online entrepreneurs, stepping out of our comfort zones and attending in-person events can be tough, but trust me, it's worth it! In this episode, I share my top five takeaways from this incredible event and offer tips on confidently getting into these high-level rooms. Because there's nothing quite like networking with other passionate women and experiencing breakthroughs in real time! IN THIS EPISODE:- (6:05) Tips for getting scrappy and creative to step into high-level rooms- (10:57) How being in the room forces you to step out of your comfort zone and take action- (15:31) Why breakthroughs happen 10 times faster in-person - (17:48) Advice for asking for help - (20:10) The power of in-person networking and making organic connections CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

By now, I'm sure you've heard the noise online about pain points being a bad strategy for marketing. Some say it's not the most uplifting approach and could even shame potential customers. Today, I'm breaking this idea down and explaining why I think pain points are actually a super important component of your marketing. I cover what a pain point is, why they can be a game-changer for your business, and debunk the myth that using them means you're taking advantage of your customers. Trust me, pain points are your friends when connecting with your audience and helping them find solutions to a brighter future! IN THIS EPISODE:- (3:41) The definition and examples of using pain points- (4:39) Why pain points are a crucial aspect of your marketing - (6:37) How to use both pain points and desires to encourage your clients to take action- (9:51) The misconception of labeling motivated clients as "disempowered" CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

As online business owners, we put ourselves out there much more than other businesses, which can feel incredibly vulnerable and scary when you're getting started. But, when building your online brand, being visible is crucial for your success! In this episode, I share five game-changing steps to increase your capacity for visibility and vulnerability without getting overwhelmed. You deserve to feel confident stepping into the spotlight and sharing your unique self and amazing business with the world! IN THIS EPISODE:- (4:16) How to identify the levels of visibility you desire for your business- (7:24) Asking yourself, "What am I so afraid of?" - (8:28) Why you need to prepare for your worst-case scenario - (10:07) Tools for adding external accountability - (11:12) Tips for preparing for the vulnerability hangover CONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

When I first started out on Instagram, I grew my account from 0 to 30,000 followers in just eight months! But, as I continued to build my business, things weren't feeling quite right, so I decided to start completely fresh with the new account you know today. In this episode, I'm lifting the curtain on that story and sharing all of the details with you, including how I grew my old account, why I left it, and how it has helped shape my business today. I hope my story inspires you to think about your own account in a new light and feel confident in your bold decisions! IN THIS EPISODE:- (4:33) How I grew my old account to 30K followers- (8:26) My realization that I wanted to niche down to coaches and service providers - (11:52) Tips for starting fresh, avoiding the pressure, and growing at your own pace- (17:07) Why you have to make bold decisions without any regret - (21:15) The magic of a smaller, loyal platform during your growth journey - (28:16) The key lessons I learned when I rebranded with my new account RESOURCES- Check out the Niche Mastery: The Go-To Coach Formula Mini-Course HERECONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

The New Year is so much closer than you think it is, so it's time to start planning your offerings now! Today, I'm sharing my tips and tricks to start your 2024 off right. I show you how to plan your New Year offerings in advance, tailor them to your ideal customer's needs, and use them to attract new loyal clients. By the end of this episode, you'll have all the knowledge you need to create an irresistible deal, market it effectively, and leave your customers wanting more. Listen in and get ready for a fantastic New Year ahead!IN THIS EPISODE:- (1:29) Strategies I used last year to kick off 2023- (3:41) How to attract new clients and excite loyal clients in January - (8:07) Tips for ensuring your New Year offer sets up customers for success in your paid world- (10:28) Why you should start thinking about your offer NOWCONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE

Have you ever felt like something needs to be added to your coaching toolbox? That missing piece might just be your nervous system! Today, I have the pleasure of chatting with the amazing Rachel Joy, a board-certified Trainer and Master Practitioner in NLP, EFT, T.I.M.E. Techniques, Clinical Hypnotherapy, and coaching. In our conversation, Rachel and I discuss the role of trauma in coaching, the significance of nervous system regulation, and strategies for optimizing long-term behavioral change for your clients. Plus, Rachel offers advice on how to regulate your own nervous system to avoid creating unhealthy dynamics with your clients and shares tools for integrating nervous system regulation and trauma reprogramming into your practice. Trust me, this episode will uncover a whole new layer that will take your coaching game to the next level!IN THIS EPISODE, WE TALK ABOUT:- (6:25) What is NLP? How does it apply to coaching and personal growth?- (13:09) How attachment styles can impact your business and client relationships - (18:24) Nervous system regulation and somatic coaching - (29:43) Ways to identify and integrate nervous system regulation and trauma reprogramming into your practice - (37:14) Why understanding your client's mental health history is necessary for effective coaching - (41:44) Tools to help you get started with incorporating these ideas into your routine RESOURCES- Take the Attachment Orientation Quiz HERE - Take the $10K Coaching Challenge HERE - Enroll in Total Recovery Practitioner HERE CONNECT WITH RACHELOn Instagram @theracheljoy1 Learn more about Rachel HERECONNECT WITH EMILYOn Instagram @itsemilycincottaWork with me HEREDive into my courses HERE