SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Show Highlights:0:00 - Introduction: How AI is reshaping client management in professional services4:29 - Why professional service firms struggle with client data and decision-making9:00 - How KnownWell's AI scores client relationships and predicts retention risk14:10 - AI vs. human intuition: Why gut instinct isn't enough for scaling client relationships19:30 - How AI surfaces upsell opportunities and prevents churn before it happens24:45 - The future of AI in operations and why marketing firms must adapt26:00 - Closing thoughts: How AI can give your business a competitive edge Find Courtney on LinkedIn Knownwell

Hop OnlineParis Childress on LinkedInShow Notes: 4:00 - Building an ICP Matrix with AI: Understanding customer profiles 8:00 -  How To Use client call transcripts to build better AI outputs 14:00 -  Creating an AI council: Getting 30 people on board without fear 16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedInReveal.ai6:01 - Exploration of how to use customer insights in marketing11:05 - Zach explains how customer understanding manifests in marketing efforts15:48 - Discussion on personalization in outreach and scaling efforts21:13 - Explanation of Anthropic's prompt builder and its benefits26:36 - Exploring different ways to use customer conversation transcripts for content creation31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"35:57 - Discussion on creating SOPs and improving processes with AI

Greg Brooks on LinkedInSearchTides WebsiteHighlight Timestamps:3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions. Manobyte - https://www.manobyte.com/Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

Matt McGrory on Linked INCheck out ArwenTimestamps: 0:57 - Explanation of AI-powered content moderation2:57 - Using RAG for brand-specific engagement5:22 - Balancing AI automation with human oversight8:28 - Prompt engineering and human-reinforced learning9:00 - Using AI for creative storytelling in marketing12:27 - Manual moderation techniques before AI tools14:00 - Creating a structured approach to social media engagement17:32 - Understanding brand health reports and benchmarks21:38 - Analyzing sentiment and emotions in social media campaigns26:53 - Key takeaways for growing on social media using AI30:46 - Closing remarks and contact information

Check out OmnekyHikari on Linked InShow Highlights: 2:09 - Current AI capabilities in marketing4:40 - Building effective brand assets for AI6:53 - Analyzing marketing metrics with AI9:06 - The future of personalization in advertising10:55 - Limitations and potential of AI in marketing14:27 - Integrating AI with existing marketing automation17:54 - Advice for marketers to stay ahead in AI21:51 - The enduring importance of human elements in marketing

Check out Tykr: https://tykr.com/Show Highlights: 00:00 Introduction and Guest Welcome00:19 Sean Tepper's Background and Journey02:24 Ticker's Growth and Features03:49 Marketing and AI Integration04:17 Content Creation Workflow06:47 SEO and Content Optimization10:39 Leveraging AI for Content19:53 Learning Resources and Final Thoughts

Thanks to this week's sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator.Start your free trial here:https://bit.ly/4dRYGJw Show Highlights: 1:00 - Dan's Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish.3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and why he decided to focus on it.5:35 - Repurposing Content with AI: Detailed explanation of how Dan uses AI to turn a single podcast episode into 40 pieces of content in 60 minutes.8:00 - Tools and Techniques: Discussion on the tools like Cast Magic and custom GPTs Dan uses for efficient content repurposing.10:15 - The Step Method: Dan introduces his "Step Method" for creating high-quality content using starter content, templates, examples, and prompts.12:45 - The Power of Super Prompts: Insights into how super prompts enhance AI-generated content and make it more effective.15:20 - Practical AI Applications: Examples of how AI can handle repetitive marketing tasks like scheduling and reporting.17:50 - Personalization with AI: How to use AI for creating personalized and actionable content for different audience segments.20:35 - Automating Education: Discussion on using AI to customize learning experiences and course content.22:50 - Challenges and Learnings: Dan shares his experiences with the limitations and potential of AI tools in marketing.25:00 - Future of AI in Marketing: Dan's vision for the future of AI in marketing and how marketers can stay ahead of the curve.27:35 - Final Thoughts and Contact Information: Dan provides his final thoughts and shares how listeners can connect with him. Learn More About Dan Sanchez: https://danchez.com/Dan's Podcast: https://aidrivenmarketer.com/

Timestamps01:00 - Kyle's Background and NFPs.ai Overview Kyle shares his journey from working in nonprofits to founding NFPs.ai and the mission behind it.04:00 - The Power of AI in Everyday Tasks Discover how AI can simplify personal and professional tasks, from fixing cars to strategic planning.09:00 - Identifying Automation Opportunities Learn how to spot repetitive tasks ripe for automation and break them down for maximum efficiency.14:00 - Tools for Automation: Make.com vs. Zapier Comparing different automation tools, their pros, cons, and suitability for various tasks.19:00 - The Importance of Webhooks Understand how webhooks can simplify and enhance your automation processes.23:00 - Real-life Automation Examples Kyle shares practical examples of how he uses automation to streamline operations and save time. NFPs.aiKyle Behrend on Linked In Kyle Behrend, Founder of NFPs.ai, is a seasoned not-for-profit professional with over 13 years of diverse experience. His mission is to empower not-for-profits by providing access to AI knowledge and tools to maximize impact. Kyle's background spans from animal care to operations management, equipping him with a unique skill set in communication, teaching, and problem-solving. Through NFPs.ai, he aims to foster a future where not-for-profits confidently harness AI to save resources and increase their impact.

Dan Chuparkoff is a keynote speaker with more than 25 years of hands-on, team-transformation experience at organizations of all shapes and sizes. He's been a leader at Google, McKinsey, Atlassian, and an impressive array of startups and enterprises. He has consulted with countless other teams on AI, innovation, change-management, and collaboration. Dan's clients have included many of the global Fortune 500 as well as some of the startup circle's newest and brightest stars.Learn more about Dan Here Show Highlights: 0:58: Dan Chuparkoff discusses his journey from traditional marketing to AI and innovation.3:00: The transformative impact of AI-powered meeting note-taking tools.7:00: Dan explains the "hierarchy of human expertise" and the types of work AI cannot do.11:00: How AI enhances persona management in marketing for highly personalized customer interaction.18:00: The significant role of AI in language translation and global market expansion.20:00: Personal insights on using AI for daily business operations and client communications.

Find Jérémy Grandillon on Linked InCheck out the AI Sales Innovator Timestamps: 1:08 - Jeremy's journey from rookie sales rep to building a sales & marketing department from scratch3:27 - The trial-and-error process Jeremy used to crack the code on creating engaging LinkedIn content5:45 - How to train a custom GPT model to generate original, on-brand LinkedIn posts tailored to you10:24 - Jeremy's framework for targeting your ideal customers on LinkedIn's vast network13:32 - Crafting personalized cold outreach by leveraging AI to research prospects at scale17:15 - The multichannel sequence Jeremy recommends for starting conversations with new leads19:39 - Qualifying prospects through genuine dialogues while avoiding pushy sales tactics21:44 - Nurturing leads with valuable content to build long-term trust when they aren't ready to buy23:44 - Jeremy's essential AI tools for content creation, lead research, outreach, and sales meetings27:46 - Top LinkedIn creators and YouTube channels to follow to stay on the cutting edge of AI

BENlabs.comAlex Montas Hernándezon Linked In7:45: How AI helped Ben Labs increase website traffic by 50%13:57: Using AI to create templates for high-stakes emails19:48: Automating video content creation with AI26:46: Alex's favorite AI tools for marketers28:33: The importance of simplicity when incorporating AI into your workflow

UTTR.comSam Viskovich on Linked In2:00 - The philosophy behind UTTR's fractional team approach4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)11:00 - The promise and challenges of personalization at scale17:30 - The importance of creativity in digital advertising24:40 - How Sam stays up to date with marketing and AI developments

SalesCaptain.ioBill Stathopoulos on Linked In1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.

Originality.ai WebsiteJon Gillham on Linked InHighlights from the conversation: 1:30 - Jon's background and the story behind Originality.ai4:45 - The challenges of using AI-generated content at scale while providing value to users7:20 - How content marketers are leveraging AI-generated content to get ahead10:15 - The importance of evolving content strategies beyond just words and incorporating original research13:40 - Jon's personal use of ChatGPT to improve communication and content creation16:50 - The potential of multimodal AI in transforming content creation and consumption19:30 - Actionable tips for marketers to effectively use AI-generated content22:00 - The future of AI content detection and its implications for the industry

MarketingPros.aiIsabella Bedoya on Linked In 0:37 Isabella introduces Marketing pros.ai and its mission to integrate AI into marketing and sales.1:47 Discussion on common AI applications in marketing for efficiency and ROI enhancement.3:24 Exploration of top pain points in marketing that AI can address: content, copywriting, and email.5:41 Insights into the use of custom GPTs for generating targeted content and the importance of quality control.9:09 How to automate customer engagement and qualification through AI-driven communications.11:53 The use of AI in automating and streamlining email responses and customer interactions.17:18 Introduction to AI agents for direct customer calls and automated scheduling.20:21 Favorite AI and automation tools that Isabella recommends for marketers.23:38 Sources and resources Isabella uses to stay updated on AI advancements in marketing.27:10 Advice for marketers looking to start with AI: focus on one area and experiment.

Michael Goldrich on Linked InVivander Advisors Show Highlights:3:45 - Michael's background and experience with AI6:30 - The 5-step process for implementing AI10:15 - AI use cases and opportunities for marketing teams13:30 - Low-hanging fruit for marketers to get started with AI17:00 - Granular details on prompts and best practices20:30 - Transition to focusing on the book “Too Many Hats, Too Little Time”23:00 - Real-world examples and applications26:30 - Recommendations for tools and strategies for marketers30:15 - Where to learn more and the book details

LightMagic.aiConnect with Tyler Fisk on Linked In 

Neama Dadkhahnikoo on Linked In Show Highlights: 3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.

Danny on Linked InTranscribeIQSHOW HIGHLIGHTS: 4:30: Danny discusses using AI to understand and improve customer journeys.9:15: Exploring personalization in customer experiences through AI.14:00: Effective communication strategies informed by AI insights.20:45: Danny's experience with TranscribeIQ and applying AI in business.27:10: Practical ways to integrate AI into everyday business processes.

Rebecca Clyde on Linked InBotco.ai WebsiteConversation Highlights: 2:35 - Enhancing Customer Experience with AI: Rebecca Clyde discusses Botco.ai's approach to improving customer experiences and services through AI.6:21 - Doubling Conversion Rates with AI: Insights into how Botco.ai's AI chatbot technology has significantly increased conversion rates for healthcare providers.9:19 - AI Adoption Strategies for Marketing: Rebecca shares effective ways companies can adopt AI in marketing and the benefits of internal AI tools for employees.15:10 -  Emerging Trends in AI and Marketing: Rebecca Clyde elaborates on critical AI trends marketers should watch out for heading into 2024, including data preparation and utilization of AI insights.

Jeff Staats on Linked InHayley Marketing Show Highlights: [00:00:00] Introduction: Uncover the unique staffing approach of Jeff Staats and Haley Marketing.[00:05:09] Strategy Development with AI: Learn how AI assists in crafting marketing strategies for staffing firms.[00:10:35] Implementing AI in Staffing: Insights into successful AI integration for staffing operations.[00:16:17] Practical AI Tools: Discover essential tools for enhancing marketing efficiency with AI.[00:22:18] AI Learning Resources: Tips for expanding your AI knowledge in the marketing realm.

Mason Yu is a growth professional with extensive experience in SaaS, the creator economy, and music, who loves to build products and businesses. He works on the SEO Product at ClickUp, and is pursuing his MBA/CS at Chicago Booth School of Business focused on product management, marketing strategy, and computer science.Find Mason on Linked InHighlights from the conversation:  02:49: Exploring Programmatic SEO07:31: Programmatic SEO Strategies11:24: Overcoming challenges with Programmatic SEO20:17: Mason's Favorite use Cases of AI in Marketing24:46: AI Tools and Resources for Marketers

Bernard Huang is the Co-Founder at Clearscope.Clearscope helps thousands of content teams from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot drive more search traffic.Clearscope is a small, bootstrapped team that's built a best-in-class product that is already doing millions in revenue as a leading tool for SEO and content marketers. Find Bernard online: Bernard on Linked InBernard on X HIGHLIGHTS: 01:45 - Bernard explains how ClearScope helps optimize content for search engines by identifying important keywords and entities.08:20 - He discusses how AI content often just summarizes what Google already knows, so doesn't add value. But human-directed prompting can make AI content more unique.13:40 - Examples of how Bernard uses AI assistants like ChatGPT for quick drafts, templates, and brainstorming ideas.21:00 - Tips for crafting AI prompts to create high-quality content, like giving the AI a specific blogger persona and intent.31:20 - Bernard explains how AI is making people distrust written content, so brands should focus more on quality over quantity

Show HighlightsHere are timestamped key points from the podcast conversation:00:06:44 - Favorite AI Tool is Anthropic Claude00:07:51 - Why Scribe + Loom is invaluable for Nils00:08:32 - How to use Idea Density in prompts00:09:55 - Favorite AI Use Case is writing educational emails00:10:12 - Best Resource is the AI Solopreneur newsletter00:13:44 - Future of AI is embracing change management in businesses00:16:33 - Nils advice for getting into AI as a marketer About Nils Liedlich:Nils Liedlich, the visionary Co-Founder behind Letter Leverage, is a trailblazer in the world of AI brand development. With a remarkable talent for crafting captivating newsletters and email courses, he empowers AI brands to not just survive but thrive in today's competitive digital landscape.By capitalizing on the power of educational emails, Nils assists AI brands in unlocking the full potential of their existing web traffic, transforming it into a stream of valuable leads. In just the past four months, Nils's ingenuity and expertise have contributed to generating multiple six figures  Nils on LinkedInNils on X 

Show Highlights:Here are timestamped key points from the podcast conversation:00:04:12 - Favorite AI Tool: Claude00:05:34 - Best Automation: Generative coding, creates applications 17x faster00:07:01 - Favorite Prompts: Ideas for creative marketing campaigns00:09:22 - Resource to Learn AI: Iterate.ai platform and training00:12:01 - AI Marketing Challenges: Adoption and integration00:14:44 - AI Marketing Solutions: Start small, focus on mindset00:16:29 - Future of AI: Rapid acceleration across industries00:19:11 - Advice for Aspiring AI Marketers: Mix marketing and tech skills About Jon Nordmark: Jon Nordmark is co-founder and CEO of Iterate.ai, a low code enterprise AI company with brands like ULTA Beauty, Circle K, and Maaco among its client list.Prior to Iterate.ai, Jon spent a decade as the CEO of eBags.com, guiding it to over $100 million in annual revenues and the ultimate sale to Samsonite. eBags was known for groundbreaking innovations in the retail and direct-to-consumer sectors, setting trends like dropshipping from third-party warehouses, negative cash conversion cycles, and A/B split testing.At Iterate.ai, Jon is rapidly innovating in the AI space with Iterate.ai, powering low code software for large enterprises. Links: www.iterate.aiJon on Linked In

Shanif Dhanani, Founder of Locusive, is an AI, Software, and ChatGPT Consultant. He's a serial entrepreneur with over 10 years of experience in AI, data science, and software development. He helps businesses make better use of their data (especially with large language models) with custom software and machine learning. Links Mentioned: Shanif Dhanani on Linked InLocusiveTimestamps00:04:23 - Favorite AI Use Case: Long-form content creation00:06:12 - Favorite AI Tool: Claude for SEO articles00:09:34 - Best Automation: TLDV for meeting transcripts00:11:56 - Favorite Prompts: Outlines for long-form articles00:13:45 - Resource for Learning: Your content and newsletters00:18:23 - Challenges in AI Marketing: Conceptualizing use cases00:21:34 - Future of AI in Marketing: More advanced content generation00:26:01 - Advice for AI Marketers: Automate time-intensive tasks Conversation Highlights: 1. Favorite AI Use Case: Shanif mentions using AI for content generation, particularly for creating high-quality long-form articles. He also discusses using AI for social media content and video generation.2. Favorite AI Tool These Days: Shanif mentions several AI tools he uses, including CoPilot for code writing, ChatGPT for generating SEO-optimized articles, TLDV for recording and transcribing meetings, and Vocal Video for video editing with AI.3. Best Automation You Can't Live Without: Shanif emphasizes the importance of automating tasks that take up a lot of time. He specifically mentions automating content generation using AI tools like ChatGPT.4. Favorite Prompts: Shanif discusses using prompts for generating content and outlines for long-form articles. He also mentions using prompts to query AI for information retrieval and search within his data.5. Best Specific Resource for Learning: Shanif mentions learning from marketers who are advanced in using AI for marketing, like Chase Diamond and Justin Walsh. He also suggests learning by using AI tools to solve specific problems and tasks.6. Challenges and Solutions in AI Marketing: Shanif mentions that some challenges marketers face include conceptualizing where AI can help and generating high-quality long-form content. He suggests starting with specific tasks that AI can automate and experimenting with AI for different channels.7. Future of AI in Marketing: Shanif acknowledges the increasing interest in AI adoption across various marketing fields, highlighting its current applications in content generation, SEO optimization, and automation, and anticipates its ongoing evolution as marketers discover novel ways to employ AI for personalization, engagement, and efficiency.8. Advice for Aspiring AI Marketers: Shanif advises aspiring AI marketers to learn the fundamentals of marketing first. Then, identify the channels they want to invest in and figure out how AI can automate efforts in those channels.