The Rolex Whisky Passion Project

Gavin Linde and Mayur Bhatia, a member ambassador for the Scotch Malt Whiskey Society, discussed their early whiskey experiences, discovery of single malts and Japanese whisky, and memorable "wow" whiskies, including those from independent bottlers and the Scotch Malt Whiskey Society. They explored the appeal of independent bottlers, the landscape of blended Scotch post-Compass Box, and the dynamics of whiskey production volumes and opportunities for independent bottlers. They also touched upon the global presence of independent bottlers, the engagement of Scotch Malt Whiskey Society members, the established channel of independent bottling for distilleries, and the future of whiskey sales models.

Gavin Linde interviewed John Kennedy, a 20-year whiskey industry veteran, covering Kennedy's career, the evolution of the single malt market, and the rise of independent bottling.  They discussed challenges entering the US market, the shift in consumer preference towards single malts, and strategies in independent bottling, including omitting distillery names to create intrigue. 

James Walton, a passionate whiskey connoisseur and the driving force behind PureMalts, joins the conversation to share his deep-seated love for the spirit. PureMalts, as James explains, is dedicated to crafting exceptional, curated whiskey tasting experiences. His personal journey into the world of whisky began with a pivotal Forbes article highlighting the Scotch Malt Whisky Society, an inspiration that led him to a transformative trip to Scotland. Both James and Gavin recount their adventures with the Society, describing the unique locations they explored and the initial hurdles they faced in navigating the intricate language of whisky. Their discussion illuminates the Society's distinctive features, including its vast and diverse selection, the intriguing coded bottles, and the warm, inviting atmosphere. James particularly emphasizes the broader whiskey community's inclusive spirit, where genuine passion and active participation are prized far more than mere expertise or wealth. A significant portion of their conversation is dedicated to cherished memories of remarkable whiskies and tasting sessions. James vividly recalls his first noteworthy encounter with a Laphroaig from the Society, while Gavin shares captivating tales of rare and highly prized bottles. James further details PureMalts' mission, which centers on delivering curated tastings that feature extraordinary, elusive whiskies, designed to create lasting memories and cultivate a sense of fellowship. 

Gavin Linde hosted Kevin C, known as "Bourbon Notes", about his early experiences to his successful social media presence. Kevin shared insights into his evolution from casual whiskey drinker to a connoisseur focused on high-quality bourbons, highlighting a pivotal moment involving a Four Roses Single Barrel that broadened his palate. They also covered the dynamic changes within the bourbon community over the past decade, including the shift from Facebook groups to other online platforms and the increased availability of single barrels and barrel picks. They explored the rising popularity and pricing of Willett bourbons, contrasting older, more accessible releases with newer, highly sought-after ones. They also touched upon the diverse modern bourbon landscape, featuring a range of craft distillers and the resurgence of blenders. Kevin discussed his approach to content creation, emphasizing authenticity and catering to more experienced whiskey drinkers with nuanced discussions and comparisons. 

Daniel Filipek and Gavin Linde discussed the evolution of the Japanese whiskey market since 2015, including their strategic inventory acquisitions, the impact of collectability, and recent market softening due to inventory dumping. They also analyzed the high costs of new make whiskey, the depletion of old-growth American oak, and the rising value of rare American bourbons in Japan. The conversation extended to the future of Asian whiskey markets and the unique skills of whiskey blenders, known as "cleaners."

Chris Perugini of Single Maltsavvy discussed the evolution of the whiskey landscape since 2008.They highlighted the shift from limited availability and special orders to a widespread online market, including price gouging.The conversation covered regional differences, preferences for smaller whiskey gatherings over large festivals, and the transformation of distilleries from small operations to larger, more technologically advanced facilities.Perugini shared their journey into whiskey, the creation of singlemaltsavvy.com to fill a gap in review content, and the impact of AI-generated reviews.The discussion also touched on the influence of COVID-19, increased consumer knowledge, and predictions of consolidation in the American whiskey market. Memorable experiences, such as a private Balvenie distillery tour, were also shared.

Gavin and Boris Borissov, affectionately known as the "Whisky King," engaged in a comprehensive discussion exploring their shared passion for whisky, encompassing everything from personal collecting journeys to the intricacies of the global market. Boris, whose whisky journey began in 2013 with a pivotal tasting and a subsequent trip to Islay in 2014, detailed his evolution into an avid collector, focusing on limited releases and single cask bottles. He recounted discovering rare whiskys at affordable prices in a Munich bar, a stark contrast to today's inflated market.Their conversation delved into the dramatic surge in rare alcohol bottle prices, with both noting a tenfold increase in some cases. They explored the role of Facebook groups in facilitating private sales and the market's upheaval during the Covid-19 pandemic, when demand for rare bottles skyrocketed.Boris, an "obsessive collector," expressed his intention to retain his collection, viewing it as a liquid asset that appreciates over time, while Gavin, now prioritizing sentimental value, discussed his shift from indiscriminate buying. They analyzed the evolution of whiskey production, noting the impact of technological advancements and increased output from brands like Logable. The current market downturn, they agreed, is partly due to inexperienced investors who flooded the market during the pandemic.Their discussion extended to buying and auction strategies, with Gavin sharing his experience of leveraging Instagram to boost liquor store sales and his pivot to European auctions for better deals on American whisky. Boris detailed his experiences with French auction houses and whisky swaps with Japanese partners, emphasizing the importance of a diverse collection.Boris revealed his side venture in the whisky industry, which began with a cask exchange with a friend in China and evolved into a collaborative bottling initiative. They discussed their independent bottling process, emphasizing the freedom to select and release only the finest casks, akin to a restaurant's daily special. Gavin expressed his desire to replace his investment whiskeys with independent bottlings, particularly those from the 1960s and 1970s, echoing the high regard they both held for independent bottlers like Samaroli.They shared personal whiskey preferences and unique experiences, with Gavin favoring high-end, exclusive bottles and Boris recounting a visit to a private Japanese club boasting a rare 1970s whiskey. The conversation concluded with discussions about future travel plans to Scotland and Japan, potential visits to distilleries and bars, and attending Whisky Live events. They emphasized the importance of camaraderie within the whiskey community and the desire to experience unique whiskys before they disappear, solidifying their shared passion and dedication to the world of fine spirits.

Marci P. and Gavin explored the fascinating resurgence of bourbon, a spirit once languishing in dusty liquor store shelves during the 1980s. Marci, with her insider perspective from the wine and liquor trade, recounted how bourbon was far from fashionable, and she even assisted distributors in offloading surplus stock, a stark contrast to today's market where these same bottles, like Pappy Van Winkle, command astronomical prices. They delved into the industry's dramatic transformation, noting the shift from single malt Scotch dominance to bourbon's newfound popularity, driven by collectors and a growing appreciation in restaurants. Marci's journey, from selling discounted whiskey to international markets to creating uniquely packaged spirits for discerning clients, highlighted the unpredictable nature of the liquor business. They marveled at the emergence of vintage whiskey collectors and the discovery of pristine, decades-old bottles, speculating on the motivations of past hoarders. The discussion underscored the importance of relationships, innovative packaging, and a keen eye for market trends, all of which contributed to Marci's success in a rapidly evolving industry.

Gavin and Jack Taub, embarked on a conversational journey through the world of whiskey, reflecting on experiences ranging from the bustling Whiskey Live Paris festival to the quiet contemplation of rare Scotch. Their shared passion was evident as they discussed the evolving landscape of whiskey collecting, investment strategies, and the stark differences in alcohol sales between the UK and the US. The conversation meandered through auction frustrations, the allure of exclusive brand experiences, and the nostalgia of traditional whiskey craftsmanship. They reminisced about memorable tastings, like Jack's introduction to a special McCallan Ruby and the coveted 55-year-old Yamazaki, highlighting the "money can't buy" moments that define a true enthusiast's journey. The summer backdrop seemed to amplify their appreciation for the rich history and passionate individuals within the whiskey industry, culminating in Gavin's dream of a Gordon MacPhail-focused home bar, a testament to their shared dedication to the spirit.

Jon Gjbrea speaks to Gavin about their shared passion for whiskey and cigars, delving into the nuances of brand loyalty, industry trends, and personal experiences. Their discussion reveals a deep appreciation for the craftsmanship, history, and community that surround these indulgences. Jon's unwavering loyalty to McAllen whiskey, instilled by his uncle's collection, highlights the powerful influence of personal connections on our tastes. This preference speaks to the emotional bond that can form between an individual and a specific brand, transcending mere flavor and becoming intertwined with memories and relationships. Their acknowledgment of the difficulty in finding comparable brands emphasizes the unique qualities that certain whiskeys possess, capturing the essence of what makes them truly special. Similarly, Jon's journey from an anti-smoking stance to a cigar aficionado demonstrates the evolving nature of personal preferences. His comparison of cigar and whiskey brand loyalty underscores a shared dedication to quality and the pursuit of personal satisfaction. This parallel suggests that both hobbies are driven by a desire for exceptional experiences and a deep appreciation for the artistry involved in crafting these products

Today, Gavin and Eric Ladin discuss their experiences with whiskey and the evolution of drinking culture. Eric shared that he grew up in Texas, where Jack Daniels was popular, but he didn't appreciate the nuances of whiskey until recently. Gavin notes that in the past, whiskey was not a common choice in bars, and cocktails were more popular among older generations. They both recalled their college days, where they preferred drinks like Long Island Iced Teas and tequila shots. They also discuss the shift in drinking culture, with whiskey becoming more popular and the rise of mixology and cocktail bars. They conclude by reminiscing about the past, when whiskey was not a common choice and the whiskey list was limited.

In today's episode, Roland Ng shared his journey of discovering and falling in love with whiskey, starting with Yamazaki 18 in 2011. He describes how his friends introduced him to various types of whiskey, including Scotch and rum, and how his palate has evolved over the years. He also discussed the significant changes in the whiskey market, particularly the rise of Japanese whiskey, which he believes was sparked by the 2016 Sherry Cast. He mentions the early days of Japanese whiskey availability, when it was relatively easy to get bottles from stores in New York.

Erick shares his journey from accidentally buying a bar at age 22 to building a successful bourbon business over 20 years. He highlights how bourbon prices and availability have changed dramatically, with rare bottles like Pappy Van Winkle going from $25 a pour to $350 now. His bar's bourbon selection has grown from around 150 bottles to 900 at his bourbon club. Erick notes that interest in neat pours and premium bourbons started picking up around 2012-2014 as the bourbon boom took off. Gavin and Erick discuss the evolution of the bourbon industry, particularly focusing on the period around 2015. They note that the industry was initially cautious about releasing large quantities of bourbon, but as demand grew, so did production. They also discuss the current state of the industry, with many distilleries now producing a wide range of brands and products. They highlight the significant increase in bourbon production, with companies like Jim Beam and Buffalo Trace now holding large stocks of bourbon.

Zak Kemble and Gavin Linde, both whiskey enthusiasts, recently discussed their shared passion. Zak recounted his initial negative experience with whiskey and his subsequent journey exploring different varieties. Both agreed on Glenfarclas 15 as a favorite, appreciating its balance of accessibility and flavor, while Gavin also highlighted Glenfiddich for its consistent quality and affordability. Their conversation touched on the unpredictable nature of aging whiskey and the risks involved, drawing parallels with the evolving video game and car industries. Zak, who delved into whiskey around 2015 after retiring from semi-professional athletics, entered the scene just before its surge in popularity. They acknowledged the challenges faced by the whiskey industry, particularly the impact of Covid-19, which led to initial growth followed by a downturn. Zak emphasized the issue of rising prices potentially alienating consumers, stressing the need for a balanced value proposition across different consumer segments. Gavin suggested the shift towards tequilas and rums could be a response to these challenges. The rising prices in the whiskey market, despite no apparent cost increases, were also discussed. They explored the practice of 'whiskey fixing,' where whiskeys are further aged to modify flavor profiles and create limited editions. Gavin shared his experience collecting rare, expensive bottles as potential investments. The investment potential of Scotch whiskey was a key topic, with its rapid growth surpassing other investments like real estate and premium wines. They also touched on limited production and the practice of 'flipping' whiskey for resale rather than consumption. The increasing prices of whiskey, particularly the McAllen edition, were analyzed. Gavin recounted buying the McAllen edition for $89-$95 and witnessing its value soar to $3,000 before dropping to $1,200. Zak highlighted the disparity between the rate of price increases and consumer affordability, particularly when collecting overshadows consumption. The challenges of serving high-end whiskey in bars were also explored, focusing on oxidation and the difficulty of maintaining optimal storage conditions. They emphasized the importance of proper handling to preserve quality and the challenges faced by bartenders in ensuring this. Zak and Gavin shared career highlights, with Zak recounting his visit to the Blair Athol distillery in Scotland, emphasizing its historical significance. They also discussed their whiskey tasting experiences, including a 52-year-old Macallan from 1969 for Zak and a 71-year-old Glenlivet for Gavin, both exceeding expectations despite preconceptions about older whiskeys. The conversation concluded with reflections on the subjective nature of whiskey preferences, the importance of quality control, and the joy of sharing high-quality whiskey with others. They criticized brands prioritizing reputation over quality and emphasized the value of shared experiences over material possessions.

In today's episode, Gavin shares the significance of building relationships and trust in the whiskey industry. Gavin emphasizes the challenges of maintaining these relationships and the fluctuating nature of bottle availability. He also shared his personal experiences buying whiskey, starting with Japanese whiskey due to its limited availability and how his Instagram account, Rolex Whiskey, grew as he shared proof of his authentic whiskey purchases. He also detailed his whiskey business journey, which began with buying from liquor stores and evolved into building relationships with Costco and Bevmo, which he attributes as the key to his success.

Gavin talks with Peter Nevenglosky, a co-founder of Rare Character Whiskey and other spirits brands, discussed their shared love for food and drink, particularly whiskey.  They discussed the evolution of the cocktail culture in America, reflecting on how it shifted from a focus on showmanship and quality to a broader, more inclusive landscape. They also talked about their experiences with different types of whiskey and spirits, highlighting the evolution of cocktail menus and the challenges of introducing new drinks. Peter shared his journey of exploring independent bottling for American whiskeys and how it led to the launch of the Rare Character brand. They discussed the rapid success and passionate community that formed around the brand, as well as the brand's pricing strategy and its various releases.

Gavin and Liquid Scorsese had a casual conversation where they discussed personal life, work challenges, and their shared passion for whiskey. Gavin opened up about the difficulties he faces balancing work and personal life, especially while traveling. Liquid Scorsese, on the other hand, shared his plans for the upcoming year, including the exciting news of expecting a baby. They also reminisced about their youthful escapades, particularly Liquid Scorsese's memorable trip to Dublin at 15, and the duo's adventures using fake IDs to explore bars and clubs. The conversation naturally shifted to whiskey, a topic both hold dear, with Liquid Scorsese's moniker hinting at his deep connection with the spirit.

Gavin and Torsten explored the complexities of whiskey production, particularly focusing on the influence of wood and climate on the aging process. They discussed how different environments, like the hot and humid conditions at Kavalan in Taiwan and the cold, isolated setting of Islay in Scotland, impart unique characteristics to the whiskey. They underscored the importance of the relationship between the whiskey and the wood, noting that not every barrel is suitable for every whiskey. Their conversation highlighted the intricate factors that contribute to each whiskey's distinct flavor. They also compared an older Highland Park 15 with a newer one, noting significant differences in flavor profiles, with Torsten pointing out variations due to production speed and demand.

Providing a boutique whiskey shopping experience. The conversation explores the evolving landscape of American whiskey in Alaska, the rise of new distilleries, and the shifts in pricing and consumer preferences in the whiskey market. Key themes include the impact of COVID on the liquor business, the distinction between American bourbon and Scotch whiskey, the importance of transparent barrel picks, and the personalized customer experience Allocated offers. The episode sheds light on the changing dynamics of the whiskey industry and the value of passion and relationships in curating exceptional whiskey selections.

In this engaging episode of the Rolex Whiskey Passion project, Dan Kidd, popularly known as Heavy Bourbon, shares his journey from college whiskey enthusiast to becoming a revered figure in the online whiskey community. With a focus on his creative content creation during quarantine and his unique approach to whiskey tasting, Dan provides a lighthearted and humorous perspective on exploring the world of bourbon. From his early experiences with Evan Williams to discovering rare bottle picks, Dan's story is a testament to the passion and dedication required to navigate the intricate world of whiskey.

Join the Rolex Whiskey Passion Project as Gavin chats with Dr. Matt Lurin, a Long Island physician and whiskey enthusiast. Together, they explore Dr. Lurin's whiskey journey, from his early love of Laphroaig to organizing the acclaimed charity event, Water of Life. Discover his memorable experiences, insights into the evolution of whiskey events, and the camaraderie within the industry. This episode offers a deep dive into the world of whiskey collecting and the genuine connections it fosters.

Join us as we chat with Struan Ralph, aka "The Whisky Beard," from the William Grant family. We dive into Struan's early whiskey memories, the transformative journey of single malt whiskies, and their rise in global markets. Listen in for anecdotes from New York's social scene, industry insights, and discussions on whisky trends, finishes, and pricing. Discover how the whisky industry is evolving and what makes these spirits so special. Tune in for a captivating conversation about the world of whisky and its enduring allure.

Ryan Mills and Gavin engage in a detailed discussion about their whiskey passion, exploring various types of whiskeys and the whiskey-making process. They emphasize authenticity in social media, focusing on genuine enjoyment over popularity. Ryan shares his whiskey tasting events and collaborations within the whiskey community, highlighting the educational and enjoyable aspects of whiskey exploration. Personal Spirits Collections and Rolex Whisky Passion Project gavin and Ryan engaged in a light-hearted discussion about their personal collections of opened and unopened bottles of spirits, with Ryan estimating he had around 350 bottles. They shared their drinking habits and strategies for managing their collections. The conversation then transitioned to the introduction of Ryan to the Rolex Whisky Passion Project, a platform for passionate whisky enthusiasts. gavin expressed his interest in helping more people get to know Ryan through this platform. Whiskey and Cigar Preferences Discussed Ryan and gavin shared their early experiences and preferences regarding whiskey and other alcoholic beverages. They both recalled their initial introductions to whiskey, which were not typically consumed neat, and often accompanied by cigars. Ryan's family had a significant influence on his love for cigars, while gavin found cigars to be a way to control his environment. They also delved into their cultural backgrounds and how it influenced their drinking preferences, with gavin's Italian heritage leading him to appreciate digestifs like Sambuco, and Ryan's exploration of different types of whiskey gravitating towards smoky, peaty Scotch. They also shared their past drinking habits, with Ryan admitting to a fondness for Long Island Iced Teas and gavin revealing his late introduction to Bourbon. Whisky Appreciation and Isle of Skye Experiences gavin and Ryan shared their experiences and appreciation for different types of whiskies, particularly the Isla Scotch. gavin, who had recently visited the Isle of Skye, described it as a "happy place" with a unique atmosphere, where the pace of life seemed to slow down and the distilleries provided employment for the local community. They both agreed on the importance of slowing down to appreciate the different flavors and notes in whiskies. The conversation also touched on the history and production of whiskies, from ancient Mesopotamia to modern times, and the influence of peating and other processes on the finished product. Developing Authentic Social Media Presence gavin and Ryan discussed the development of Ryan's social media presence, particularly on Instagram and TikTok. Ryan shared that his authentic and relatable approach to content creation, centered around his passion for luxury items like cigars and whisky, has attracted a dedicated following. Both gavin and Ryan emphasized the importance of realness in their content creation, describing their social media platforms as a form of education and a way to share their knowledge and enthusiasm with others. They both agreed that the journey and process of creating content was more important than the end result, and that a genuine and authentic approach was key to building a loyal audience. Food and Drink Pairings, Whiskies, and Community gavin and Ryan discussed their love for experimenting with food and drink pairings, particularly the combination of Glendronic 18 sherry and mac and cheese. They also shared their experiences with promoting and enjoying whiskies, with gavin sharing his encounter with a couple who had been drinking Mcallen for 50 years, inspiring him to try new spirits. Ryan highlighted the importance of helping people experience different types of whiskies and the joy of discovering new favorite drinks. He also spoke about the unique experiences that come with being in the whisky industry and the importance of the community they've built through various platforms. Whiskey Passion and Community Bonding Ryan and gavin shared their love for whiskey and how it led them to become part of a wider community. Ryan revealed how his passion began as a challenge to his wife's lack of interest, but quickly developed into a source of friendship and enjoyment. gavin jokingly mentioned his wife's watchful eye over his involvement, but also acknowledged the depth of his own commitment. Both expressed appreciation for the connections made and the excitement of discovering and appreciating fine spirits. Ryan's partner's discerning palate and ability to spot rare bottles was admired, and gavin showed interest in involving his own wife in this hobby as a bonding activity for their families.

Jordan Felix engages in a deep dive into premium whiskies at Clyde Common, exploring a diverse selection of single malts and bourbons.Gavin and Jordan engaged in a wide-ranging conversation about their experiences with alcohol and whiskey, starting with their early introduction to alcohol and their favorite drinks during their youth. They reflected on the lack of customer care in some establishments and reminisced about various spirits like Anniversary Port, Sambuka, and Ouzo. Their discussion then focused on their experiences with whisky, particularly Johnnie Walker Black, and their growing appreciation for different types of whisky, especially after their time at Clyde Common. They reviewed various single malt whiskies, sharing their favorites and discussing the challenges of supply and demand in the industry. Finally, they reminisced about their fond memories of whiskey, their preferences for aged whiskies, and the importance of distillery management in maintaining quality.

In part 2 of this conversation, Gavin and Justin Jesser discussed whiskey collecting and the industry's authenticity challenges. They delved into topics like the evolving consumer base, conducting blind tastings, and educating others about unique finds. Gavin shared insights on his experiences with whiskey collecting, aiming to provide value through relationships with brands while staying true to his principles. Insights focused on identifying valuable bottles, savoring unique flavors, and creating memorable moments while investing wisely. The discussion extended to social media presence for authentic sharing of knowledge about whiskies and promoting quality products over marketing gimmicks. Both expressed dedication to enhancing whiskey appreciation globally through genuine insights rather than trend-following. The meeting concluded warmly with mutual appreciation for contributions to the industry, emphasizing the importance of real connections in fostering a deep-rooted passion for whiskey. Their exchange showcased a blend of investment savvy, passion for spirits, and fostering genuine connections through shared appreciation for fine whiskies.

The distilled essence of a passion-filled, part 1 of 2, discussion between Gavin and Justin Jesser of Whiskey Decision, crackles throughout their latest deep-dive into the intricate world of whiskey. Akin to the spirit they cherish, their conversation distills key themes of market trends, the authenticity in whiskey influence, and the pursuit of a legacy in the whiskey industry. Justin Jesser and Gavin discuss various topics like whiskey investments, auction strategies, and personal brand preferences. Gavin shared experiences in finding valuable whiskies and collecting rare bottles, emphasizing the importance of caution in navigating the market to avoid overpaying. Justin highlighted building personal connections through whiskey tastings for deeper conversations beyond business matters.

In this episode of the Rolex Whiskey Passion project, host Gavin welcomes guest Zachary Miller, also known as the Whiskey Librarian. Zachary shares his journey into the world of whiskey, from growing up around the South Sound Whiskey Society to becoming the Whiskey Librarian and a railroad engineer. He discusses his love for whiskey and the importance of education and exposure in the industry. Zachary also talks about his Instagram page and the value of tasting notes and bottle photography. Don't miss this engaging conversation about the artistry and passion behind whiskey.

Jamie Ritchie, former Sotheby's executive and current member of BlockBar, joins Gavin on this episode of the Rolex Whiskey Passion Project. They discuss the evolution of the spirits market, the rise of independent bottlers, and the importance of authenticity and provenance in the whiskey industry. Jamie shares his experiences in the world of whiskey, including his visit to Macallan and his involvement in the Middleton Very Rare auction. They also touch on the changing dynamics of whiskey consumption among millennials and Gen Z. Don't miss this fascinating conversation about the future of whiskey and the innovative approach of BlockBar.

In this engaging episode of the Rolex Whiskey Passion Project, host Gavin welcomes Aaron Goldfarb, a seasoned journalist and author who has recently published a noteworthy book on vintage spirits. Listeners are taken on a journey through Aaron's personal and professional whiskey encounters, revealing how his experiences have shaped his understanding and appreciation for this timeless beverage. The conversation kicks off with Aaron recounting his earliest memories of whiskey and how his palate evolved while attending college in upstate New York during the bourbon renaissance. Drawing from his firsthand experiences in New York City's burgeoning cocktail scene of the early 2000s, Aaron offers an insightful glimpse into the industry's emerging trends of the time, including his tasting encounters with craft beer, bourbon, and beyond.

Whiskey has carved its own path through the ages, transforming from a spirit enjoyed by select few to a universal symbol of sophistication, tradition, and innovation. In a rich conversation with Zach Johnston, the Drinks Editor for UPROXX Life, we unearth the layers that define whiskey's past, present, and potential. Johnston's narrative unveils personal tales, industry evolution, and the beating heart of whiskey culture. Whiskey's modern rebirth isn't merely about the liquid itself; it's a story of rediscovery—a journey back to its roots in craftsmanship and regional heritage. As Johnston recalls, "...there's so much room and so much space to do stuff where your imagination is the only limit." Gone are the days when whiskey was a one-note song; today's tune is a complex symphony appealing to a broader audience.

Whiskey has long seduced the palates of enthusiasts around the globe, offering a depth of flavor and a richness of tradition that few other spirits can match. In an engaging dialogue with whiskey aficionado Devin Velardi, we delve deep into the heart of whiskey culture and its burgeoning avenues. The conversation touches on Vilardi's personal whiskey experiences, the development of the American Single Malt, and meaningful encounters in the industry. Whiskey's allure isn't beholden to any single factor, but rather a culmination of experiences that progress from youthful trials to mature appreciation. Devin Vilardi recounts an early encounter with whiskey that was less than inviting—a 1978 or 1980 bottle of Johnny Walker Red Label—but it was this initial bracing taste that paved the way for his nuanced understanding and passion for whiskey in later years.

Gavin offers some more sound advice on whisky investments and refers to a recent Forbes article The article states The current state of the secondary whisky market is characterized by uncertainty, presenting opportunities for discerning investors. To navigate this landscape in 2024, potential investors are advised to heed three key considerations. Firstly, it is crucial to recognize that whisky, like any investment, carries inherent risks with values subject to fluctuations. Prudent investors should only commit funds that they can afford to lose. Secondly, the practice of buying bottles for quick resale, known as flipping, has become increasingly precarious. The market is expected to experience a decline in both volume and value in 2024. Factors contributing to this decline include a surplus of sellers, a diminished pool of buyers due to reduced disposable income, and heightened awareness of tax implications associated with flipped bottles. Thirdly, the recommendation is to adopt a long-term investment approach. While some may experience quick financial gains, sustained success in the whisky investment realm often stems from strategic purchasing and a commitment to holding assets for an extended period.

In the latest enthralling episode of the Rolex Whiskey Passion project, we delve into the spirited world of whiskey aficionados with our guest, Jonny Lieberman. A versatile individual whose love for bourbon is as profound as his expertise in cars, Jonny takes us on a journey through his personal whiskey discoveries and the transformative experiences that shaped his palate. From a revelatory tasting of a 16-year-old Hirsch at a brewers' conference to stumbling upon the legendary Black Maple Hill bourbon, Jonny shares foundational moments that propelled him into the ever-evolving universe of whiskey collecting. The conversation meanders through the halcyon days when rare whiskies like Pappy Van Winkle sat on shelves at attainable prices, offering a nostalgic glimpse into a past era of bourbon hunting.

The world of whiskey and luxury spirits doesn't just revolve around the enjoyment of complex flavors and rare finds—it's an intricate dance of passion, business savvy, and community building. In today's episode with Glen McCallum, co-owner of McCallum and Sons Whiskey Co., we delve into the intricacies of running a whiskey specialty store, the journey from passion to profession, and the importance of creating a community around a beloved spirit. Whiskey aficionados often dream about turning their passion into a vocation. Glen's journey from being an army officer to a whiskey boutique co-owner is a case study of channeling one's enthusiasm into entrepreneurship. One pivotal experience, a visit to a whiskey boutique in Dublin, painted a vivid picture of what a specialized retail store could offer: an array of selections, expert knowledge, and an impressive presentation that turns buying spirits into an experience.

On this episode, we're joined by David Pearce of Clandestine Whisky Magazine to explore the intricacies and joys of whiskey appreciation. The podcast transcripts have been distilled into an article rich with insights for both seasoned enthusiasts and curious newcomers alike. Whiskey appreciation has seen a dramatic surge over the past few decades, evolving from a drink predominantly savored by a niche audience to one with a global following and multifaceted market. As David recalls, the shift from enjoying whiskey solely as a casual drink to pursuing it as a collectible commodity was a gradual process, driven by the desire for both knowledge and exceptional experiences.

In this episode we delve deep into the inspiring world of bespoke whiskey cases with the founder of Daryl Proof, Nick Tarbuck—alias Daryl. As the mind behind some of the most durable and stylish whiskey travel cases in the industry, Daryl shares his relatively recent yet deeply rooted passion for whiskey and how it became the catalyst for his entrepreneurial endeavor. The conversation takes us on a journey through Daryl's dive into whiskey appreciation and the genesis of Daryl Proof, LLC. The guest's enthusiastic recollection of his first distillery experience paints a vivid picture of how intrinsic the love for whiskey is to his personal and professional life. This episode is an intimate account of transformation, exploration, and the confluence of good spirits with great design.

River Wood, a bartender from South Africa, shares his personal whiskey journey and how he fell in love with the spirit. He talks about his early experiences with whiskey, his time working on cruise ships, and his passion for mixology. River also discusses his current role at Gleneagles, where he has the opportunity to work with an incredible selection of whiskeys and meet passionate guests. He emphasizes the importance of being consistent and mindful in life and appreciating the privilege of waking up each day.

Raj Sabharwal, founding partner of Glass Revolution Imports, joins Gavin to discuss his journey in the whiskey industry. Raj shares his early experiences with whiskey, including growing up in Canada and drinking Canadian whiskey and Scotch. He also talks about his first taste of Glenfiddich and how it sparked his interest in single malts. Raj then delves into the challenges and successes of launching Amrut single malts in the US market and the growth of the Indian whiskey industry. He also discusses the expansion of Glass Revolution Imports' portfolio to include other world single malts, such as Blackadder and Bimber. Raj reflects on the evolution of the whiskey landscape and the increasing popularity of world single malts. He emphasizes the importance of education and the role of Glass Revolution Imports in introducing and promoting unique and high-quality whiskeys to the US market.

Nick Harborne, the founder of Whiskey Wiseman and Wild Cocktails, joins Gavin on today's show. Nick shares the story behind the creation of Whiskey Wiseman, a whiskey club that started as a boys' night out and grew into a global community. He talks about his journey of discovering and falling in love with whiskey, particularly Islay whiskies and Japanese whiskies. Nick also discusses the challenges of navigating the changing landscape of social media and influencer culture. He expresses his excitement about the comeback of Whiskey Wiseman and his plans to continue sharing his passion for whiskey with others.

In this episode, Gavin interviews David Thomas Tao, a whiskey reviewer, writer, and producer. David shares his first encounter with whiskey, growing up in Bardstown, Kentucky, and visiting distilleries as a child. He talks about his journey back into the world of whiskey as an adult and how he became involved in cocktail culture. David also discusses his transition into whiskey writing and the opportunities that have come his way. He emphasizes the importance of storytelling and the connections made through whiskey.

While Rory was working his way through his undergraduate degree in Applied Psychology BSc. He developed a keen interest in the marketing aspects of the drinks industry, specifically single malt whisky. This interest grew from working within a prestigious whisky bar in the heart of Scotland's capital for several years. This allowed Rory to gain unparalleled exposure to some of the most renowned figures and innovators in the whisky industry. Coupled with this exposure and natural interest, he soon developed a passion that led him to undertake his Master's in Marketing. Since then Rory has focused much of his efforts on becoming engrossed in the marketing strategies of luxurious consumables, with a personal enthusiasm for the international whisky industry.

Dennis Steckel is a passionate whiskey enthusiast and the founder of the AMRUT Fever Facebook group. He has a deep love for AMRUT whiskey and has developed a close relationship with the brand. Dennis has been involved in the whiskey industry for many years and has even had the opportunity to collaborate with Blackadder, a renowned whiskey bottler.

Michael Vacheresse, owner of Travel Bar in Brooklyn, shares his passion for whiskey in this episode of the Rolex Whiskey Passion Project. He discusses his first experiences with whiskey, the evolution of the whiskey scene in fine dining establishments, and the growth of Travel Bar as a whiskey destination. Vacheresse highlights the importance of customer service and the role of independent bottlers in expanding the whiskey experience. He also shares a memorable moment of creating a custom blend at Barrel Craft Spirits. Follow Travel Bar Brooklyn on Instagram for more whiskey adventures.

Neil Strachan is a whiskey enthusiast and former brand ambassador for Brown-Forman. He has a deep passion for whiskey and has had the opportunity to taste and experience some of the finest whiskeys in the world. Neil has worked in the hospitality industry and has traveled extensively, building relationships and sharing his love for whiskey with others.

Today, we have a special treat for you as we dive into the world of Tartan House, a whiskey lover's paradise located in Louisville, Kentucky. We had the pleasure of speaking with Jeff Knott, the owner and operator of Tartan House, and this man knows his whiskey. From his early days sipping Scotch with his roommate to his time at Willett Distillery, Jeff's journey in the world of whiskey has been nothing short of remarkable. Jeff's love affair with whiskey began in his early years when he started drinking Scotch with his roommate. He fondly remembers their go-to bottle, Glenfiddich, and how it helped shape his taste for whiskey. But it wasn't until later, when he entered the bar scene, that his passion for whiskey truly took off.

Whiskey has always been an integral part of Scottish culture. From the humble beginnings of blends like Famous Grouse and Bells to the rise of single malts, whiskey has evolved into a symbol of pride and craftsmanship. Daryl Haldane, a whiskey industry veteran, shares his journey from a young boy fascinated by the smell of whiskey to becoming a key figure in the world of private whiskey collections. Today, our guest, Daryl Haldane has been working in the whiskey industry for over 17 years. We dive into his experiences growing up in Scotland, the evolution of whiskey consumption, and the significance of brands like BeauMore. Join us as we explore the rich history and future of Scotch whiskey.

To understand what makes a whiskey influencer, we need to look beyond just the number of followers. While having a significant following is important, it's not the sole indicator of influence. Unfortunately, the rise of paid followers has muddied the waters. Some influencers are more interested in making money than in promoting quality whiskey. A true whiskey influencer is someone who is passionate about whiskey, knowledgeable about different brands and their stories, and genuinely enjoys consuming whiskey. They take the time to share their experiences and educate their audience.

Today, we have a special guest who has taken the world of Japanese whiskey by storm with his impressive collection. WhiskyBozz has become a prominent figure in the whiskey community, particularly for his focus on Ichiro's whiskey. In this episode, we will delve into the main themes discussed in our interview exploring his passion for whiskey, his love for Ichiro's, and the investment potential of Japanese whiskey. When it comes to Japanese whiskey, Ichiro's holds a special place in his heart. He was drawn to the brand for its exceptional quality, unique designs, and the rich history behind it. With the legacy of Hanyu distillery and Ichiro Akuto's innovative approach to whiskey-making, Ichiro's has become a symbol of Japanese whiskey royalty and creativity. One of the fascinating aspects of Japanese whiskey, particularly Ichiro's, is its investment potential. He has been collecting Ichiro's whiskeys since 2019, focusing on rare and special releases. He has witnessed the value of these bottles increase over time, making them not only a passion but also a smart investment.

Today, we have a special guest on the show, Bret Kolomyjec, the CEO and co-founder of Bourbon Heads. Bret has been making waves in the whiskey world with his unique concept of creating a community of whiskey lovers who not only invest in rare bottles but also come together to share their passion for this beloved spirit. In this article, we will delve into the main themes discussed in our conversation with Bret and explore the implications and potential impact of his vision for Bourbon Heads. Bret's journey in the world of whiskey began several years ago during a trip to Scotland and Ireland. Inspired by the rich whiskey culture he experienced there, Bret developed a passion for collecting and investing in whiskey. He realized that many whiskey enthusiasts, like himself, aspire to build a world-renowned collection but may not have the means or time to do so. This realization led to the first part of Bret's vision for Bourbon Heads - creating a club where members could have fractional ownership of a shared, large-scale bourbon collection.

On today's show, we have Denver Kramer, co-founder of the glassware company Denver and Liely. Denver has been in the whiskey industry for quite some time and has a wealth of knowledge and experience to share. In this episode, we will delve into his journey in the whiskey industry and the creation of his glassware company. He shares how his love for whiskey developed during his university years and how he transitioned from drinking whiskey with mixers to appreciating it on its own. Denver and Liely started as a Christmas present to family and friends. What began as a small project quickly grew into a successful business. Denver's journey with whiskey began in his university years, starting with whiskey and Coke and gradually transitioning to appreciating the whiskey on its own. Denver and Liely's glassware is designed to enhance the whiskey-tasting experience.

Gordon Dundas, global brand ambassador for Ian Macleod Distillers, joins the Rolex Whiskey Passion Project podcast to discuss his love for whiskey and his role in promoting the brand. He shares his personal journey with whiskey, from his first sip of Glenfarclas 105 to his current position as a whiskey ambassador. Gordon emphasizes the importance of understanding the differences between distilleries and the unique stories behind each whiskey. He also discusses the role of ice in whiskey drinking and the growing popularity of high-ABV whiskeys. Gordon highlights the significance of storytelling in the whiskey industry and the need to capture the stories of experienced professionals before they retire. He also mentions the exciting future of whiskey, with a focus on quality and the rise of women in the industry. Gordon's journey into the world of whiskey began during his university days. It was a fateful night when he tried his first sip of Glenfarclas 105, a powerful and intense whiskey. He added water to the whiskey, and that's when he truly fell in love with the spirit. As Gordon's love for whiskey grew, he found himself working for Whiskey Magazine, a renowned publication in the industry. He became involved in organizing whiskey shows and events, such as Whiskey Live. These events provided a platform for whiskey enthusiasts to learn about different distilleries and the unique stories behind their whiskeys. Gordon emphasizes the importance of understanding the differences between distilleries, especially in Scotland, where there are 140 distilleries.