They Get It

We just have to start with a massive THANK YOU to all of you who listen to our content each and every week. It's all of you that have kept this project fun for us for the last (almost) two years. With incredibly full hearts, we are signing off! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

We always hear about how picking the wrong partner can be so devastating for founders and businesses. In this case, Rachel and Julie are a power team. They have such complimentary skillsets and it's that yin and yang that has allowed P.Volve to become the fitness powerhouse that it is today. Press play to hear their story! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

Not many people make the pivot from the New York financial industry to become a west coast beauty entrepreneur but Cheryl did! In this episode, she talks through her introduction to beauty and the early days of lilah b. She also shares her perspective on the power of community and how it has helped her along the lilah b. growth journey. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

It's extremely rare when we hear an established business is exactly the same as it was in year one. As businesses are growing, they need to evolve, adapt and pivot. The problem is that most brands have to start from scratch when they do decide to pivot. Ali's story with Bulletin is so interesting because her brand was actually strengthened thanks to these pivots. Press play to hear how she did it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

If you've been keeping up with the DTC space, you know that now is an incredible time for brands receiving funding. Every time you open up a social app, you'll see headlines of massive fundraising announcements. What you may not know is what happens behind the scenes and how these brands end up raising the money they do. Maggie's story is incredible. She shares a great example of how she used her expertise to build her portfolio of investment companies before she had the money to truly angel invest. This is a must-listen episode for anyone thinking about the world of investing and fundraising- especially if you plan to invest one day. Press play to hear Maggie tell us all about it. Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

In this episode, we get to hear Kat and Victoria talk through their founding story of their business, Lohn. We hear about how they got connected with one another, how they leveraged custom products to bring in some initial revenue and how they tapped into the trade show circuit to get their name out there. If you're struggling to find work you're passionate about, at any point in your career, give this episode a listen to hear how Kat and Victoria created their own path. Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram -- Lohn Instagram Lohn Website

I had seen Everist everywhere before we got to speak with them on the podcast. Their branding and PR strategy was just so well executed, they were everywhere (and still are). In this episode, we hear about how both co-founders work together and some of the challenges they've overcome in their first year in business. This is an amazing blueprint for anyone looking to launch their own take on a saturated category. Press play to hear Jess and Jayme tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram -- Everist Instagram Everist Website

We are so impressed by Aila. She took a chance on an unknown jewelry brand that would later become the Mejuri empire that we know today. Aila walks us through the different growth stages of the company and how her marketing campaigns took social media by storm. She is incredibly articulate and provides so much great advice for people early in their careers. The other key call out in this episode is the power of working under great leadership and how far your network will take you. I'll never do this conversation justice in a short description so press play and hear it all straight from Aila! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram Aila's Instagram Merit Instagram Merit Website -- This podcast was brought to you by: Neo Financial Earn cash back on every purchase at any retailer that accepts Mastercard (Zara, Aritzia, Costco, etc.) with no annual fees. Use this link for free $50 to start spending!

Annabelle's story from corporate to entrepreneur is one we hear all too often! You never know when the idea for your business will strike. Marketing as a gift brand can be incredibly difficult, how do you make sure you're top of mind for the few times each year when someone buys a gift. The solution to that question, for Annabelle, was in personalization. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

Allison Statter has such a cool story. In this episode, you'll hear about her upbringing and her experience joining the family business. My favorite part of her story is hearing about her not taking the easy road. It was important to Allison for her to find her niche and carve her own path. Not only did she find a lane that she excelled in, she built an entire business around it. In a world that is as competitive as the marketing agency world, she and her team have landed such amazing brands and talent, which is a testament to Allison's understanding of the space. Press play to hear her tell us all about it! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Three Ships Use this link or the code THEYGETIT20 for 20% off your order! — Allison Statter's Instagram Blended Strategy Group

If you're an employee, in a leadership role, own your own company or anything in between, you need to know where you're going. I've done so many jobs before without understanding how my day to day was impacting the company overall. This is incredibly dangerous for several reasons: your team won't know how to prioritize, your team will find it difficult to stay engaged when times get rough, and your company won't stand a chance at making real progress towards a goal that doesn't exist. In this episode, I break down the importance of having a 3 year vision and how you can go about writing your own. Get a pen & paper out and press play to get started! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

Brands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into pay. Maile's work on the positioning and marketing of Human Improvement is making HI the obvious choice for consumers. Press play to hear Maile tell us all about it! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Use the code THEYGETIT for 20% off your order! — Human Improvement Website Human Improvement Instagram Maile Minardi Instagram

I have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig into what it takes to change people's minds about eating bugs! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Use the code THEYGETIT for 20% off your order! — Human Improvement Website Human Improvement Instagram Maile Minardi Instagram

You've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a high-growth company, we think these lessons are important to internalize quickly! Press play to hear us talk it through. Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

From playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going along with what is expected of you from external influences is just so limiting. Trust yourself and bet on yourself! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Three Ships Use this link or the code THEYGETIT20 for 20% off your order! — JT's TikTok JT's Instagram

If I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some way. Make sure to press play if you're looking for the best ways to identify if you are holding yourself back, if you want to learn where that comes from and, most importantly, if you want to develop the tools to overcome this part of yourself! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Three Ships Use this link or the code THEYGETIT20 for 20% off your order!

This episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what is! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Use code THEYGETIT for 20% off your order — DedCool Website Dedcool Instagram

Imagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision is what helped her create a new subcategory in an industry dominated by huge players. Press play to hear Carina's take on starting DedCool. Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Use code THEYGETIT for 20% off your order — DedCool Website Dedcool Instagram

The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you're in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What's on your mind 2. And what else 3. What's the challenge here for you 4. What do you want 5. What do you need from me 6. What are we saying no to 7. What was the most impactful for you. Use these in your next meeting with a team member and let us know what you think! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Shop the modern breath mint here

Great storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Shop the modern breath mint here — Gabby's Website Gabby's Instagram

We've been super interested by the freelance economy because it's changing so quickly. People are no longer looking at the 9-5 as their only option and freelancing is a huge part of this shift. You can now take your skills and turn them into an entire business that gives you flexibility, autonomy and control over your life and work. Gabby walks us through her foray into freelancing and gives us some great tips for people looking to give it a try. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Shop the modern breath mint here — Gabby's Website Gabby's Instagram

We've started asking our guests what they feel like their superpowers are and I have to say, we've been pleasantly surprised. We interview so many incredible people and each of them attributes different traits to their success. This episode, where Allison walks us through her superpowers is a ‘must listen'. I hinted at a few of them in this title but there are so many great tips and advice throughout the entire conversation. Press play to hear Allison tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Shop the modern breath mint here — Mara Beauty Mara Instagram Allison MacNamara Instagram

You might not think that a career in broadcast journalism would lend itself to building a clean beauty brand, inspired by the ocean but I promise you, it does! Allison walks us through her founders story in this episode and also shares a bunch of tips on how to tell stories about your brand to draw people in. She also highlights some really important tips like building for the long term from the beginning, the need to have a great product when you don't have a celebrity following, and the benefits of asking for help. Press play to hear her tell us all about it! Episode Links Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Brand we're loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right? Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you're never left wanting more. Shop the modern breath mint here — Mara Beauty Mara Instagram Allison MacNamara Instagram

It's one thing to have a good idea once and it's another thing altogether to make creativity a habit. In this episode, we hear from Laney on what creativity means to her, how she fosters it amongst competing priorities and her advice to people looking to lean into their own creativity. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Saie Website Saie Instagram Laney's Instagram

Saie is the ultimate better beauty brand. It also happens to be the brand that Baba Rivera thinks ‘gets it' so we knew we had to interview Laney. Not surprisingly, building a business as intentional and beautiful as Saie did not come easily. It was the product of years of taking risks and betting on herself that led Laney to this beautiful ‘aha' moment of realizing that the world needed clean beauty products more than ever. Press play to hear her tell us all about it! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Saie Website Saie Instagram Laney's Instagram

You're working your ass off. You're taking on more than you can keep track of. You're tired. You're frustrated. And worst of all... you're not moving forward. If this sounds familiar, I HEAR YOU. The great news is that there's a solution here. That solution is a little something called Essentialism. This episode dissects the concepts of the book (appropriately titled) "Essentialism" by Greg McKeown. When you press play, you'll learn how to gain clarity around your goals, how to say 'no' to everything else and how to make it sustainable. This is a different style episode so let us know what you think!! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

Inspired by our friend, Katherine Homuth (founder of Sheertex), we decided to do a solo episode on how to increase your 'surface area for luck'. That's all that needs to be said! Press play and hear Emma walk us through it. Check out Katherine's episode here -- Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

2022 is here! I struggled in the past few months with motivation and maintaining healthy habits. While we know that New Year's resolutions aren't for everyone, we're using this time as an excuse to get back on track. This is our explanation of the 'Get It' challenge and how we're approaching the next 30 days. Give it a listen and DM us what it is that you want to kick start this month! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram

We're back for a part 2 with Steph Gee! It's been almost a full year since we last spoke with Steph and she has done such an incredible job since then taking back control over her health and fitness. The past few years have been challenging for everyone and Steph is just a ray of sunshine as she talks about her journey of wanting to make a change, implementing new habits and her reflections of the past 12 months. If you're thinking it might be time to start adding in some of your own healthy habits, this one is for you! Press play to hear Steph tell us all about it. Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram — Steph Gee Instagram Gee Beauty Website

2021. A year in review. Firstly, I have to start with “thank you”. Thank you to every person who has listened, every person who has watched us on YouTube, every person who has visited our site, read our blog, shared our Instagram posts, etc. Every single week, Emma and I are humbled that all of you take time out of your busy lives to spend it with us. 2021 was equal parts challenging and fulfilling for They Get It. We recount our experiences, learnings, proud moments and gratitude in this episode. We are so incredibly appreciative of your support and we hope you enjoy this episode

People are the soul of every company. Where there is strong culture, open communication and clear direction, there will also be dedicated employees really moving the needle for your business. Kat and Phoebe are so honest in this episode with their leadership shortcomings and explain how they've worked so hard to correct them. They share a bunch of tips and resource recommendations to help other people level up their leadership, too. This is a great episode for anyone who is new to leadership or feels that there is more they could be doing to empower their teams. Press play to hear these ladies tell us all about it! Watch us on YouTube Ettitude Website Ettitude IG Want to try out Ettitude's products? Use code THEYGETIT for 15% off your first order Brand we're loving this week: KOTN Use code EMMACLARK10 for 10% off your order

We've all heard the adage of needing “to slow down in order to speed up”. This is exactly what Phoebe did when she was investing in R&D during the early years of Ettitude. She would not compromise on material that felt amazing to the touch, was durable enough for the everyday family and good for the planet. This investment up front is exactly why Ettitude has scaled as quickly as they have, both in terms of international sales but also in terms of product expansion. Press play to hear Phoebe + Kat tell us all about it!Watch us on YouTube Watch us on YouTube Read our Blog Ettitude Website Ettitude IG Want to try out Ettitude's products? Use code THEYGETIT for 15% off your first order Brand we're loving this week: KOTN Use code EMMACLARK10 for 10% off your order

Danny Desatnik moved into his social media role a matter of weeks ago and has already scaled his company's TikTok to 24k followers. Clearly, he's doing something right! In this episode, Danny talks us through the strategies he's tested, his learnings and his theories on where the future of social is going. Press play to hear him tell us all about it! Watch this on YouTube They Get It Show Notes Hashtag Paid TikTok Danny's Instagram Brand we're loving this week: Alala Use code: THEYGETIT20 for 20% off your order at checkout

The two topics we get the most questions about are 1. funding and 2. social media. We decided that you deserved more than just our opinions on social strategy, so we brought in the experts. This episode will feature snippets from previous interviews with Steph, Emily & Jenna on their social media tips, structure, tools and tactics. Press play to hear all about it! Watch us on YouTube Find us on Instagram Check out our Blog Brand we're loving this week: Bathorium --> use this link for 10% off!

When you build a business on values and principals that aren't common in the marketplace, you can almost guarantee that it will be hard to find exactly what you need as you scale. In this episode, Mary takes us through her unrelenting pursuit of finding diverse models for her social and product photography. In a world that catered to white, skinny, tall models, it was nearly impossible to find the talent she needed to execute her vision. Then, she created a business to fill that need. Press play to hear Mary tell us all about it! Watch this episode on YouTube! Listen to us on Apple Podcasts They Get It Instagram Mary Young Instagram Mary Young Website Brand we're loving this week: Midday Squares Use this EMMAC15 for 15% off at checkout

Before you read through this episode's show notes, go to our blog and find our 12 Steps to Branding blog post. As you read through that, listen to Mary's thoughts on manufacturing in Canada and you'll see a perfect example of someone who is driven by their brand values. In this episode, Mary acknowledges some of the hurdles local manufacturing presents and gives advice to founders on how best to go about having products produced without compromising. This is a super tactical conversation with Mary- press play to hear her take us through it! Watch this episode on YouTube! Listen to us on Apple Podcasts They Get It Instagram Mary Young Instagram Mary Young Website Brand we're loving this week: Midday Squares Use this EMMAC15 for 15% off at checkout

Mary Young founded Mary Young while in fashion and design school at Ryerson University. She talks about falling into the lingerie opportunity and beginning to focus on the businesses without much intention of taking it long term. This is such a great episode for anyone testing an idea right now and getting some early validation. Learn from Mary's advice and experiences help you make the most of your journey. Press play to hear Mary tell you all about it! Watch this episode on YouTube! Listen to us on Apple Podcasts They Get It Instagram Mary Young Instagram Mary Young Website Brand we're loving this week: Midday Squares Use this EMMAC15 for 15% off at checkout

Imagine selling out of all of your inventory in 2 minutes. That's what you get when you combine amazing products, limited production capabilities, a ton of local demand and some killer branding. In this episode, Luanne talks us through how she grew demand for Ruru Baked through key collaborations with some incredible companies (like Adidas) and how the business model has evolved as she's grown. Press play to hear her tell us all about it! Episode Links Watch this episode on YouTube Listen on Apple Podcasts Ruru Baked Instagram Ruru Baked Website Brand we're loving this week: Three Ships USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT

RuRu Baked started as a one-person operation. Demand from the jump far exceeded the supply that Luanne was able to produce, which brought her to a really critical decision point: proceed with the status quo or decide to invest in growing the business. Luanne wasn't afraid to get into the numbers that helped her decide which path to take and we are thankful for her decision to expand! If you're trying to decide to ‘go it alone' in building your business or whether to take on a business partner, this is a must-listen before pulling the trigger! Press play to hear Luanne tell us all about it! Episode Links Watch this episode on YouTube Listen on Apple Podcasts Ruru Baked Instagram Ruru Baked Website Brand we're loving this week: Three Ships USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT

Luanne Ronquillo is a self-proclaimed risk-averse person. In this episode, she walks us through her story and her decision making at each inflection point in her career. She was honest about her desire to stay as comfortable as possible and how that made entrepreneurship incredibly difficult. What's so special about her story is that this isn't where it ends. Luanne worked hard to adopt a totally new mindset, constantly asking herself “what's the worst that could happen” in an effort to ease the tension of taking on risk. Slowly over time she's taught herself that she's capable of doing hard things and she's grown Ruru Baked into an incredible business that Toronto locals just can't get enough of. Press play to hear Luanne tell us all about it! Watch this episode on YouTube Listen on Apple Podcasts Ruru Baked Instagram Ruru Baked Website Brand we're loving this week: Three Ships USE CODE THEYGETIT20 FOR 20% OFF YOUR THREE SHIPS ORDER AT CHECKOUT

This is a hyper-practical, super tactical episode where we go through the literal steps to build a brand. Make sure to listen all the way through if you have yet to invest time into your branding or if you think yours could use a refresh, this episode will be one you listen to on repeat. Watch us on YouTube They Get It Instagram They Get It Show Notes Imogen Pickering Instagram Bijoux Brands Website Featured Brand: Rainbo Mushrooms

Imogen Pickering is a serial entrepreneur with a wealth of diverse experience under her belt, even at such a young age. She walks us through her story starting in the corporate finance industry, moving into entrepreneurship and, ultimately, landing in the agency world. Although she frames it as just her telling her story, there are so many great themes in here that apply to everyone listening. Press play to hear her tell us all about it! Watch us on YouTube They Get It Instagram They Get It Show Notes Imogen Pickering Instagram Bijoux Brands Website Featured Brand: Rainbo Mushrooms

This episode was requested by our audience and it's something that comes up in nearly every conversation so we thought it deserved its own episode! Knowing the right time to leave your day job in favor of your side hustle is certainly not an exact science so we brought in founders who had ultimately made the jump to share about their experiences and advice for other entrepreneurs. If you're curious about the triggers you should be looking out for, the emotional impact of leaving, how to plan financially and what 'not wanting to leave your job' looks like, press play and hear us tell you all about it! Watch this conversation on YouTube! Buy Seed probiotics here Want 20% off your Three Ships products? Use THEYGETIT20 at checkout

We've been very interested in the idea of angel investing over the past 2-3 years and have honestly gotten stumped by how little we know. It seems as though the people doing it have so much more experience and know so much more than us that it's been intimidating us into inaction. Babba's advice takes a very different approach- she advises people not to figure everything out on their own. She shares some great communities and networks that help people get introduced to angel investing as well as her own perspectives on what makes a good deal. This was an awesome episode to hear from both sides: the investor and the founder on the topic of raising capital.

There are so many dynamics at play when you're a business owner in the public eye. Add on being a new mom to that and you've got a recipe for people throwing their opinions at you. Babba takes us through her journey, being honest as she navigated pregnancy & motherhood for the first time and the response she received from her community. She has such a refreshing perspective on ‘having options' and she's helping us understand that there's no ‘right way' to do things. This is a fantastic episode for anyone thinking about how they might handle parenthood and their career.

Babba Rivera has done it all. She's built entire markets in the tech industry at Uber, she's built the brand collaborations that took Away to what it is today and she's also seen success through her entrepreneurial ventures, ByBabba & Ceremonia. If that wasn't enough, Babba is also an Angel Investor and a new mom. We were so thrilled to have her on the podcast to talk about her journey and we're excited to dig deeper into balancing parenthood and business in the next episode and more on angel investing as we close out this series. Press play to hear Babba tell us all about it!

It's widely accepted that the cost to acquire a new customer is a lot more expensive than to get an existing customer to repurchase from you. In this episode Taylor lays it all out on the table. She talks about the Nudestix philosophy on when to focus more on acquisition versus on retention. I was also interested to hear how involved Sephora was in their product roadmap. This was great learning on the value of working closely with retail partners. Obviously Sephora has seen a lot more brands come through their revolving door and has great advice for newer brands doing this for the first time. Finally, we cover off the idea of product lifecycles and how that creates new dimensions in the customer journey. Tons of great insights here that are easily replicable across industries! Press play to hear Taylor tell us all about it!

Most brands dream of having their products sold across the globe. Dreaming and getting it done are two totally different things and Taylor takes us through their “why” for the brand, which leads them to present Nudestix internationally. She talks about their strategy going through regional Sephora markets and how they've needed to adjust their business to meet local registration requirements. She also talks about the impact being a Canadian company has had on how they grow their audience in the US. Stay tuned for a special bonus section on mental health and the toll operating a global business takes on her mind and body.

Taylor and her co-founders started Nudestix when she was 17 years old. Think back to what you were doing at 17... I can only imagine the imposter syndrome she must have felt. In this episode, Taylor opens up about how she overcame being embarrassed about her age or experience starting Nudestix in high school. She gives advice for how to learn quickly and play to your strengths. She also talks about the nuances of creating a no makeup makeup category amidst the MAC era of heavy makeup being popular. Make sure to listen through to the end to hear Taylor's thoughts on who she thinks "Gets It"!

Running a two-channel business with ecommerce and retail is almost like running a business out of two brains. One is incredibly agile and experimental while the other is slow and temperamental. Cole and Allan talk through their product launch strategy, testing with the people they know will be loyal whether they like the product or not and how only the winners make it into retail. They also talk through their relationship with Whole Foods and the importance of keeping strong relationships with their retail partners- which isn't always the easiest thing to do! Press play to hear Allan and Cole tell you all about it.

If you have a pulse, you've seen a huge emergence of non-alcoholic beverages on the market. New and old companies are competing for market share as the population finally gives this category the attention it deserves. In this episode, we hear how Allan and Cole think about the industry at large- why it's growing, where other brands have gone wrong, what differentiates Acid League from the rest and how building a “League” of products builds the ultimate mote.