Toe-2-Toe Podcast

 Why Are You Not Getting Listings? - Ep 209   On this episode of the Real Estate Fight Club, Jennifer and Curtis Fenn talks about “Why Are You Not Getting Listings?” Curtis gives a reality check and talks about the real reason why agents are having a hard time finding listings.  Tune in and find out more about how you can leverage your relationships and social media to help you get those listings and reach your goal!   Episode Highlights:    It's saying that the listings are down and your income will be down 30%. Jennifer highlights that Curtis sees agents constantly and he sees them grabbing market share, so she says that it could not be because of the market. Curtis agrees and says that it's because of agents' strategy that helps them get more listings. Curtis also says that agents have to have a business strategy and he thinks a lot of people get into real estate because they go “6% this would be so easy to make a ton of money” Curtis emphasizes the importance of building relationships with people in their sphere of influence He discusses how to bridge the gap between people they know but haven't done business with, highlighting the importance of having a strategy to remind them of their real estate services. Consistently posting videos about real estate market updates can help build credibility and attract potential clients He recognizes the importance of referrals from past clients, as they are more likely to trust and refer someone based on their reputation. Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings. Agents need to leverage social media to build a reputation as an expert in real estate He encourages listeners to reassess their sphere of influence and set realistic goals for the number of deals they can expect from their closest contacts, rather than relying on generic marketing strategies 3 Key Points: The problem that agents face when it comes to the lack of listings is due to the fact that they do not create an effective strategy. They often think that they do not need a strategy for their business. It is important to build relationships with people in their sphere of influence and start to remind people of what your business is. Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings. Tweetable Quotes: “I think we're going into a market where agents need to understand that they run a business.” - Curtis Fenn “I think a lot of people get into real estate and they think they're going to you know they do the math, they go 6% like this would be so easy to make a ton of money.” - Curtis Fenn “I think people forget to that just because you're in real estate, it does not mean that the people that you know will use you.” - Curtis Fenn “Like agents are figuring out and they're coming into reality that their sphere is not big enough to produce the business that they want.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube IG: @curtisfenn_official         Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

 How To Work Less & Make More In Real Estate? - Ep 208   On this episode of the Real Estate Fight Club, Jennifer and Knolly Williams talk about “How To Work Less & Make More In Real Estate?” Listen as they talk about three actionable steps that you can take right now to work less and make more in Real Estate.  Tune in and find out more about how to achieve working less and making more!   Episode Highlights:  Introducing Knolly Williams, and his background Jennifer asks about three actionable steps that you can they can take right now to achieve working less and making more in Real Estate Knolly says that Mindset is everything and recommends the book  “The Power of Your Subconscious Mind by Dr. Joseph Murphy”  Knolly advises you to note everything you do in a listing. He says that we do 46 different things on a listing. Knolly says that he does 3-4 things on that list that really requires his license and the rest is done by someone else. Knolly has a “Secret Revenue Source” book that helps him hire 3 VA's and not pay them out of his commission The 2 problems that Real Estate Agents will ever have is: You don't have enough money or you don't have enough time. Leveraging people, systems and tools is how to solve the two problems, generating leads and scheduling appointments. Spend three hours a day doing the only things that move the needle, and eventually, you will realize why you are doing them and why they matter. How to get to three hours a day and make more money. The four-step lead lifecycle, capture, incubate, and convert leads. Legacy is about not just leaving money, but knowledge. 3 Key Points: Mindset is everything. Everything happens first and foremost in the mind. Note everything you do in a listing. And we do 46 different things on a listing. Do 3-4 things that really require your attention and your liscense then leverage the rest. The 2 problems that Real Estate Agents will ever have is: You don't have enough money or you don't have enough time. Spend three hours a day doing the only things that move the needle. Tweetable Quotes: “If you're in real estate, you know what it's like to be in famine, but when feast hits and you're more business than you can handle, you're overwhelmed.” - Knolly Williams “Everything happens first and foremost in the mind. “ - Knolly Wiliams “when you say I can't afford that. That is a affirmation. You just made a statement and you've told yourself, hey, he says he can't afford it.” - Knolly Williams “Legacy is about not just leaving money, but knowledge.” - Knolly Williams “The number one step is to hone your superpower. “ - Knolly Williams Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://knolly.com/official Super Power Test - 3 Hours a day Book - 7 step blue print         Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

 Can You Hold An Open House For An Agent From Another Brokerage? - Ep 207   On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about “Can You Hold An Open House For An Agent From Another Brokerage?” Jim talks about the code of ethics violation and how it's related to this question! Tune in and find out!   Episode Highlights:  Jim says that you are not allowed to hold open houses for an agent from another brokerage in the state of Minnesota It is part of the code of ethics. 12 dash 5 says “Realtors shall not advertise nor permit any person employed by or affiliated with them to advertise Real Estate Services or listed property in any medium without disclosing the name of that Realtors firm in a reasonable and readily apparent manner, either in the advertisement or any electronic advertising via a link to a display with all required disclosures.” It's misleading to have agents of different brokerages show a house.  Jennifer says it's confusing because you can still advertise a listing from an agent from another brokerage, given that you give the right credits. She exclaims that it makes no sense to have this limitation of cooperation. If we can show another person's listings in multiple ways, how is the open house different? Jim simply says that it's written in the law. The seven-step guide to doing an open house 3 Key Points: Jim says that you are not allowed to hold open houses for an agent from another brokerage in the state of Minnesota. It is part of the code of ethics. It's misleading to have agents of different brokerages show a house.  Realtors are not allowed to advertise real estate services or listed property in any medium without disclosing the name of the realtor's firm. Tweetable Quotes: “What is going on who's eXp and who's Keller Williams, who really has this authority to hold his property open?” - Jim Camarata “It makes no sense to have this limitation of cooperation.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube 7 step guide to holding an open house - Text 7 to 513-400-1691 Jimcamarata@kw.com / Jim Camarata  612-562-7461 /       Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How To Get A Buyer Agreement Signed  - Ep 206   On this episode of the Real Estate Fight Club, Jennifer and Christine Malloy talk about “How To Get A Buyer Agreement Signed” This may be the hardest part of the transaction for some agents out there.  Tune in and find out how Christine Malloy gets hers signed and what are the elements that lead up to a successful transaction!   Episode Highlights:  How to get a buyer agreement signed?  Christine Malloy always tries to get it signed but sometimes needs to be remembered, especially when on the listing side. Jennifer says that getting that signed is the hardest part Christine points out that buyers need to be educated with us, that's part of our job. Christine says that she does not take every buyer that comes her way. Jennifer asks Christine about the elements of her good buyer presentation Christine says that it starts with qualifying the buyer for what she knows she's looking for Christine says that when a Buyer comes to her who has seen some houses online and asks to see them, Christine uses that as leverage. Her initial response is always a buyer questionnaire.  If you want the buyer questionnaire, just text “Buyer Questionnaire” to 513-400-1691 and we'll send it over to you. Christine says that she prefers to do appointments personally and not via Zoom. Having them sign up for the houses they are seeing today is a good way to protect yourself in a market where there is low inventory. It's all about where you are in your business. The buyer presentation is all about setting expectations. 3 Key Points: The first commitment to the process is the buyer questionnaire. The buyer questionnaire is the first step in the process. In-person consultation is preferred in-person, especially if the buyer is not local and wants to see some houses before making an offer. It's all about where you are in your business. The buyer presentation is all about setting expectations. Tweetable Quotes: “I just think buyers need to be educated with us, that's part of our job.” - Christine Malloy “It's really knowing what your value is.” - Christine Malloy “I know my value proposition I know who I can help.” - Christine Malloy “I love any buyer who wants to be helped and can listen and you can learn that really fast in the meeting.” - Christine Malloy Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Want The Buyer Questionnaire? - Text the Buyer Questionnaire to 513-400-1691 https://christinemalloy.elliman.com/ Christine Malloy - 516-474-8909     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

This Is How To Scale Your Business - Ep 205   On this episode of the Real Estate Fight Club, Jennifer and Kyle Seyboth talk about “How To Scale Your Business?”. Learn about how Kyle went from doing seven deals in the first year to doing over 500 deals in a short amount of time! Tune in and find out more about how you could scale up your business and reach financial goals!   Episode Highlights:  How Kyle went from doing seven deals in the first year to doing over 500 deals in a short amount of time. Kyle became an expert in delegation Leveraging a team strategy to increase profitability and net profit as a team Money-generating activities, meeting with new sellers, getting buyer agents, and getting buyers signed up to work with investors Some agents argue that the customer service part of the transaction is what generates the money, while others argue that it is the transaction coordination The first thing to do in order to scale is to figure out what works in your area and in your location Financial freedom is the ultimate goal, do what you want when you want, with whom you want, and how long you want Advice for people wanting to grow their business, stop with a scarcity mindset and continue with a mindset of abundance 3 Key Points: Leveraging a team strategy to increase profitability and net profit as a team.  It is your ability as an agent to leverage things that don't generate income and allow yourself to focus on those income-producing activities. The first thing to do in order to scale is to figure out what works in your area and in your location. Also, understand what worked for you in the past. Look at where all your business from the past came from. Stop with a scarcity mindset and continue with a mindset of abundance. Strive for greatness and success. Tweetable Quotes: “Make the best out of a situation that you know some folks are going to die on the vine other folks are going to get through it” - Kyle Seyboth “I became an expert in return on investment and my ability to invest in the business and grow the business by having gasoline on fires that were already producing good results.” - Kyle Seyboth “ And yes, maybe I'll do every single task better than my staff. But at the end of the day, if that's not a good use of my time, why would I spend time doing it.” - Kyle Seyboth Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://www.seybothteamhomes.com/agents/114686-Kyle-Seyboth/ https://www.instagram.com/theseybothteam/     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How to craft your unique selling proposition? - Ep 204   In this Real Estate Fight Club episode, Jennifer and Coach John Kitchens talk about "How to craft your unique selling proposition??"  This topic spotlights the importance of standing out and not falling into a commodity. Tune in and find out how you can understand your value proposition and how you can differentiate yourself from other agents.    Episode Highlights:  Jennifer says that as this market shifts, you have to know your value proposition. John says that it's important to help stand out and not fall into a commodity.  it's important to be able to articulate value in a way that connects with the ideal client. Everybody has a unique superpower, and it's being able to solve our client's problems The first step is to figure out who you want to help and what problems to solve. How to craft a unique selling proposition around a specific part of town, and why most agents are not initially suited to selling to buyers. Niching down can expand your clientele and not take clients away John says that he always knew their unique value proposition was the marketing aspect The value proposition is differentiating yourself from the other agent. Keep it simple and get back to the fundamentals, what do sellers want? What do buyers want? The clarity report is one of the most powerful exercises for agents to do right now. It is a powerful exercise to get back into the skills required four or five years ago. 3 Key Points: Value proposition, it's important to help stand out and not fall into a commodity.  The first step is to figure out who you want to help and what problems to solve. Niching down can expand your clientele and not take clients away. The value proposition is differentiating yourself from the other agent. Keep it simple and get back to the fundamentals. You don't need to overcomplicate it. As long as it's important to you and your client. Tweetable Quotes: “But as this market shifts, it feels like you have to know your value proposition.” - Jennifer Murtland “Everybody has a unique superpower.” - John Kitchens “I think there has to be a level of knowledge and awareness of the market.” - John Kitchens “I think what's important is that it also can be simple (Value Proposition). It can be one simple thing.) - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube John Kitchens - https://coachcode.com (Clarity report) - Coach Code Podcast       Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Are you able to advertise a sold listing? - Ep 203   On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about "Are You Allowed To Advertise That Sold Listing?" Tune in and find out more about whether or not you are allowed to advertise a sold listing. You wouldn't want to end up in realtor jail, watch this episode!   Episode Highlights:  Jim says that you can't tell the world that you participated in a sale if you did not participate. If you put out advertising materials on listings that have sold, you have to be directly involved in them. NARS says that it would be misleading to go against that. Jennifer asks that if you are given permission to advertise a for-sale listing and also gave credit to whom it was from, would that be okay? Jim recited article 12, Only realtors who participated in the transaction as the listing broker or cooperating broker, ergo the selling broker, who claims to have sold the property before closing a cooperating broker may post a sold sign only with the consent of the listing broker. Jennifer wants to clarify what is the difference between advertising a for-sale property and advertising a sold property because it feels the same. If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules The final verdict is that you are allowed to advertise for-sale to pending listings as long as you got permission and you also credit the people who are direclty involved in the transaction properly, but you are not allowed to do so for "SOLDS". 3 Key Points: If you advertise on listings that have sold, you have to be directly involved in them. Article 12 says only realtors who participated in the transaction as the listing broker or cooperating broker, who have sold the property before closing may post a sold sign only with the consent of the listing broker. If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules Tweetable Quotes: “you can't tell the world that you participated in a sale if you did not participate.” - Jim Camarata “it implies that you had something to do with that sale.” - Jim Camarata “I mean, these are the properties that sold and I'm advertising my services and I see what they're saying like it's implied, but what's the difference between doing that for a for-sale property and doing that for a sold property? It feels the same.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Jimcamarata@kw.com / Jim Camarata  612-562-7461     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Update on Buyer Broker Commission Lawsuits - Ep 202   On this episode of the Real Estate Fight Club, Jennifer, Rachael, and Saul Klein talk about an "Update on Buyer Broker Commission Lawsuits" Tune in and find out more about what would happen if it wasn't an automatic where you got compensated because one of the MLS rules changed. And the MLS no longer was an offer of compensation.   Episode Highlights:  What if now, it wasn't an automatic where you got compensated because one of the MLS rules changed? And the MLS no longer was an offer of compensation. Civil cases are saying that sellers spend millions of dollars more than they need to because they were forced to offer compensation to buyer's agents and they shouldn't be  A MLS chose to pay 3 Million to settle a lawsuit about compensation complaints The settlement is called injunctive relief. It stops antitrust practices and monetary damages. The injunctive relief is number one, eliminating the requirement that a seller must offer compensation to a buyer broker. The settlement requires the broker for the seller to provide notice to the seller that the seller is not required to offer compensation to a buyer The new model saves sellers and real estate consumers millions of dollars 3 Key Points: Civil cases are saying that sellers spend millions of dollars more than they need to because they were forced to offer compensation to buyer's agents and they shouldn't be The adjunctive relief is eliminating the requirement that a seller must offer compensation to a buyer broker. The settlement requires the broker for the seller to provide notice to the seller that the seller is not required to offer compensation to a buyer Tweetable Quotes: “This matters because most agents aren't buyer's agents. I mean, a lot of people are and that's how they make their money, but they're not getting buyer agreements, even though Rachel and I tell you to all the time” - Jennifer Murtland “I would bet that pretty much most people in the industry that take listings don't present this to a seller in a way that they can make an informed choice” - Saul Klein “The seller is not going to accept an offer that financially doesn't make sense to them.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Saul Klein - saul@bettercallsaul.realtor https://thedataadvocateblog.com/team/saul-klein/ Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Developing A Niche can help you make more money? - Ep 201   On this episode of the Real Estate Fight Club, Jennifer, Monica and Ryan Bowman talk about "Can developing a niche can help you make more money?" Ryan gives us an in-depth talk about how and why he niched down! Tune in and find out more about the pros of developing target clients and why you should also think about doing this in your business!   Episode Highlights:  Jennifer asks Ryan how he decided to niche down to veterans and first responders. Ryan responds by saying that the 911 incident made him look up to the first responders in the beginning, and that's why he came up with the hero project. When you decide to niche down, you should always be sincere and really care about the people you want to help. Ryan's program, his clients are first responders, he calls those “hero homes” and I give 20% of admission back whether they're buying or selling, or both in the form of a rebate. Jennifer asks the question “Why did you niche down?” Ryan responds you have lots of competition wherever you are, and being able to stand out will be really good for your business. Monica asks about his social media system that helped build his business and niche Jennifer asks why people hesitate to get a niche, and if people are interested in doing so, what steps should they take? Ryan answers that people hesitate that they will not have the same thing in common with other people Be consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do! 3 Key Points: When you decide to niche down, you should always be sincere and really care about the people you want to help. You have lots of competition wherever you are, and being able to stand out will be really good for your business. Be consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do! Tweetable Quotes: “I remember 911 like it was yesterday and just you know seeing the pictures of the first responders, you know, at that scene, it just hit me and ever since then especially. It's just been something that I've been looking for a way to give back and to better support them.” - Ryan Bowman “So you have lots of competition wherever you are.” - Ryan Bowman “Whatever you do, you've got to be consistent.” - Ryan Bowman Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Ryan Bowman social media - @rryanbowman - #realtorryan Text the word Niche to 513-400-1691   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Should You Do Buyer Consultations?? - Ep 200   On this Real Estate Fight Club episode, Jennifer and Monica talk about “Should you do a buyer consultation?” Both of them have very different opinions on “When?” but always remember the “Why?” Tune in and learn more about when you should do a consultation and how you can put your best foot forward during!   Episode Highlights:  Monica asks Jennifer why she thinks it's important to do buyer consultation. Jennifer answers that there is no logical reason why not. Monica says that Agents have a horrible reputation because they don't ask questions and deliver just some sort of service.  One of the reasons that agents have a bad reputation is that they need more professionalism.  What do they cover in a buyer's presentation? When do they do it? Monica argues that it's realistic when you show a house first before she does a consultation. Jennifer disagrees. She says that doing the consultation first will serve as leverage. After the talk, you go to the house right after. Always get the buyer agreement. The buyer agreement will be required. Might as well start doing it now. Monica says that a buyer's agreement allows for the conversation to happen. So it allows you to talk about for sale by owners and allows you to talk about new construction and then it's in writing.  A buyer consultation is also a way to find out what they think is going on in this market. 3 Key Points: Professionalism shouldn't always mean sticking to the script. It should also focus on getting the clients to understand and be understood. Ask proper questions and as an agent, it's also important to educate the client. Take advantage of the consultation, and use that time to have a proper and much-needed conversation with your client. Ask about their expectations, priorities and also about what they think about the market. One of the components of a Buyer's Consultation is a Buyer's Agreement. The buyer agreement will be required. Might as well start doing it now. Tweetable Quotes: “Why we have a horrible reputation as agents is because we just take a piece of business and we just roll with it. We don't ask questions. “ - Monica Weakley “Whether you're doing listing or buying, do not go full bore, put your best foot forward, put your system in place, and demonstrate your process.” - Monica Weakley “I think you should set the appointment for the buyer's consultation use the house that they want to see as leverage to set that appointment and you can go right after that.” - Jennifer Murtland “You are not their realtor until they agree the only way they agree is by signing a paper agreeing that it's happening and agreeing that you get paid.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Do You Need To Disclose Known Projects Of A Neighbor?? - Ep 199   On this episode of the Real Estate Fight Club, Jenn, and Jim Camarata are addressing the topic of, “Do You Need To Disclose Known Projects Of A Neighbor?” Is it an ethics violation when you don't? And what kind of questions can help you identify if this directly involves the transaction? Tune in and find out!   Episode Highlights:  Jenn addresses the scenario of which it's about disclosure projects from neighbors. Jim talks about Article Two and what it says Jim now explains the situation. The seller notified the listing agent that the neighbor was putting up a fence in the property line. The question is: Is there a moral, ethical, or legal obligation to notify the property buyer that a fence is going up on the property line? Jennifer says that it is a courtesy to tell the buyers that the fence is going up the neighbor's property.  Jim gives us probing questions that can help with a situation like this.  Jim agrees that it is more of a courtesy issue rather than an ethics issue.  When the buyer disagrees with the fence and asks to get out of the contract because of it, your response would be to ask for legal advice since it's a legal issue. 3 Key Points: There are appropriate questions that need to be answered when you come across a situation like this. It is common courtesy to notify the buyer about certain changes but until it directly involves the subject property, it is not violating anything.  When there is new information, over-sharing the information is not a bad thing. Tweetable Quotes: “I think it's a courtesy to tell to notify the other agent because it does change something changes, right?” - Jennifer Murtland “Personally, I think over sharing the information is not a bad thing. I think you should do that.” - Jennifer Murtland “I said it's more of a courtesy issue than anything else. Is it really ethics? No. Is it violating anything about disclosing? No, it's on the neighbor's property, not the subject.” - Jim Camarata Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Jimcamarata@kw.com / Jim Camarata  612-562-7461   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How to get a price reduction? - Ep 198   On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “How to get a price reduction?” When do you consider a price reduction? In what situation do you think this is necessary? Tune in and find out!   Episode Highlights:  The last time Jennifer had a price reduction, was during an online bidding.  Monica thinks that we should bring the talk about marketing strategies and techniques back to the surface. Jennifer gives us a tip. She says to get the seller to sit and talk to you about the price in the beginning. When you get a bunch of showings and no offers, that is going to be a price subject, a pricing issue. Eliminating the probability that it's because of the pictures (the reason why you get rejected online), is why you should always hire a professional photographer.  Monica says that if you're not getting the pricing conversation done during the consultation, then you're setting yourself up for failure. The other thing that can happen is when you get a ton of showings and a ton of offers and they're going to be overpriced. And that does not mean you've underpriced it that means you've priced it perfectly.  Make price adjustment in 7-14 days Jennifer says you should set the stage in the beginning. Ask the buyer's agent questions that would clear up and put all the expectations.  It is logical for sellers to think that if they price high, they'll have more room to negotiate, but the reality is that when your house sits on the market, buyers will start to think that there's something wrong with your house. Reverse offers by the seller are an option when negotiating the price 3 Key Points: When you get a bunch of showings and no offers, that is going to be a price subject, that's a pricing issue. The price analysis and negotiation with your seller are done ahead of the listing. If you find yourself in a point of doing price reduction you must come from data and understanding of supply and demand facts. Tweetable Quotes: “So if you're not changing the condition, you have to change the price right? In order to create more value.” - Jennifer Murtland “If you're not getting the pricing conversation done during the consultation, then I think you're setting yourself up for failure.” - Monica Weakley “Be students of supply and demand and understand that and man will you impress upon the seller.” - Monica Weakley Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Text the word "market" to 513-400-1691   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How to become the CEO of your life? - Ep 197   On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “How to become the CEO of your life?” Victoria McCooey gives them an in-depth talk about WHY and HOW she started to change her mindset on life and business!  Tune in and find out how she did it and how you can take control of your own life too!   Episode Highlights:  Monica introduces this topic as a general talk about owning one's life and taking control of it. Victoria expresses how demanding having a relationship with an agent is. Victoria's ‘reclaim you power system' opens the door for female agents to decide if they can make Real Estate a hobby or a real business, and no one can judge them! Victoria says that when she decided to make this a business, it was a real struggle but it did pay off now. Monica asks Victoria where did the thought of women having to handle everything start? Jennifer asks how to get over the fear of “Change” Victoria explains how she would break up with a bad seller, she says that she would do it with as much love in her heart. How do you become a CEO of your life if you have a lot of relationships and partners in your life? Victoria says that you should choose and decide on it. it's up to you to have the conviction that you're doing this and it doesn't matter what anyone else says or does or thinks you're doing it and eventually, they will fall in line.  Monica asks what is the core of the fear to take back their life and become their own CEO Monica says that the best coach asks the best questions that poke people in the eye Victoria says that she learned three things from her own coach, “Keep it simple, Do it now and Less is More” Victoria says that “Done is better than perfect.” A lot of times you fall into this perfectionist thing like self-doubt. The difference between coaching and therapy is that as a coach, Victoria looks forward and tries to get you to the next thing that you want. Jennifer asks about the strategies to regain “Self-worth” Victoria clears it up saying that the most obvious way is by putting in positive affirmations. Jennifer says that if you want your life to be different, you have to change your environment. Victoria ends with this takeaway, it's all within you and it's all up to you to make the decision and make it nonnegotiable. And then everybody else will have to abide by your new boundaries. 3 Key Points: To become the CEO of your life, you should choose and decide on it. it's up to you to have the conviction that you're doing this and it doesn't matter what anyone else says or does or thinks you're doing it and eventually, they will fall in line.  “Done is better than perfect.” A lot of times you fall into this perfectionist thing like self-doubt. But in reality, it starts to become less like doubt and more of an excuse. The strategy to regain “Self-worth” is by putting in positive affirmations. Tweetable Quotes: “Nothing is going to change unless you do things differently” Victoria McCooey “I have to let go of a toxic client right just like do I do it with as much love in my heart as I can I gather up all the love I can pass “ - Victoria McCooey “I love about what I do is that I make my own hours I make my own schedule, I put my availability into a calendar I am the CEO. “ - Victoria McCooey “You can have results or reasons you can't have both.” - Monica Weakley “Change the environment, change your life.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://www.victoriamccooey.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Are you consulting or selling? - Ep 196   On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “Are you consulting or selling?” Talking about this will significantly affect how you present yourself to your clients! Tune in and find out!   Episode Highlights:  Monica says that this is where the rubber meets the road, this topic is the most significant contributor of top real estate agents. Tom shares his beginning in Real Estate, where he would say he's the top Realtor in the market. This is what most agents do. It was only when he went on another appointment with a seller, that he had to fight his way in.  The more he talked about having people see the house, the client started to become uncomfortable. Jenn says that the price isn't always the seller's motivation. Tom agrees that most agents think that way and when the seller said that she would only work with him if he could sell the house without letting in a lot of people. Tom started looking for an investor. This made the sale happen the way the seller wanted. Monica says “Before walking into a house, clear your mind and eliminate the agenda” Tom realizes that he wasn't consulting, he was selling the one product that he had, and no matter what the client said, he was still pushing the product to the client. Now, Tom only asks clients questions whenever he goes into a house. And once he diagnoses the problem, he then gives the client what he deems the best solution. Tom gives the best questions you can ask clients. Jennifer says that we always have to know more, and to make the best options as to the clients situations. Monica says that questions are the most powerful tools in your tool kit! 3 Key Points: Before walking into a house, clear your mind and eliminate the agenda. Find out what the problem is and how you can help the client reach their goal. Tom realizes that he wasn't consulting, he was selling the one product that he had, and no matter what the client said, he was still pushing the product to the client. Ask questions 80% of the time you're in a new house, then analyze the problems and the client's goals, only then do you give the best solution. Tweetable Quotes: “I used to say that I was the top realtor out there… that's what most agents do.” - Tom Cafarella “The price isn't always the Seller's motivation.” - Jennifer Murtland “Before you walk into a house, clear your mind.” - Monica Weakley “I wasn't consulting, I was selling the one product that I had, and no matter what the client said, I was still selling the product.” - Tom Cafarella “Questions are the most powerful tools in your tool kit.” - Monica Weakley Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Tom Cafarella FB group called agent investor https://podcasts.apple.com/us/podcast/agent-investor-podcast/id1245797759   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How Should Agents Handle Dual Agency? - Ep 195   On this episode of the Realtor Jail, Jenn, and Rachael are addressing the topic of, “How Should Agents Handle Dual Agency?” What are the Pros and Cons of Dual Agency and how can we make sure that we don't end up in Realtor Jail for it? Tune in and find out!   Episode Highlights:  Jennifer starts that Rachael doesn't agree with Dual Agency while Jenn agrees with it Rachael says that buyers are now desperate for a deal, that's where Dual Agency deals start. The Department of Justice is harping on the Buyer Broker Commission, and because of that the Buyer Agents feel like going directly to the Listing Agent will give them a better deal. Brokerages are now maintaining both sides of the brokerage fee and possibly doing that when the listing agreement doesn't allow it Jennifer says that getting a Buyer Agreement signed will solve this. Rachael adds that the Listing Agreement and the conversation that the listing agent is having with the seller is important Right now, in our listing agreement, it only states that “Here is our brokerage fee, it's a total of ‘X', you're going to pay ‘X' to the listing side, and the listing brokerage is going to pay the buyer side ‘X' and here's the total.” When you ask “How much do you want to pay the Buyers Brokerage?” you are telling them that they have a choice. The new listing agreement allows that agent to have the important conversation with the seller that they should have done  Pros and Cons of Dual Agency: Rachael says that there is no Pro in Dual Agency, Jennifer however says that she's wrong. Jennifer says that when doing Dual Agency, it's gonna be a smoother transaction. You are in a fiduciary position for your client, and there is no way you can represent two people in a transaction evenly. 3 Key Points: If you represent the Buyer, have a buyer agreement that states all the fees. If you represent the Seller, put it in there for unrepresented buyers.  The Listing Agreement and the conversation that the listing agent is having with the seller is important. You are in a fiduciary position for your client, and there is no way you can represent two people in a transaction evenly.   Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

What To Do If Buyer Agent Compensation Is Not Guaranteed! - Ep 194   On this episode of the Realtor Jail, Jenn, Rachael, and Saul are addressing the question, “What To Do If Buyer Agent Compensation Is Not Guaranteed!” Will it be better for Buyer Agents or will this cause more fallout and lawsuits?  Tune in and find out!   Episode Highlights:  Jennifer talks about the topic and asks Saul for more context, why is there guaranteed compensation? Saul says there is a case that challenges the clause in the MLS guidelines, which is the Broker Compensation Clause. Since the 90's the MLS has had an of compensation, that allows competitors to cooperate and to create a robust marketplace Jenn understands, that as the buyer, she paid the buyer agent commission through the offer but she wasn't able to negotiate it. In this case, they are sellers. The sellers said when the listing agent took the listing, they were going to charge 5% and then they were going to split that with the person who brings in the offer. Jenn says that if she were the seller if given the option to pay the buyer's agent a certain amount, she would not pay them anything because the buyers should pay them. Saul agrees that this would happen if the Seller have no knowledge about the marketplace Saul argues that this is why nationwide, commissions offered to buyers' agents are fairly consistent. Currently, it is known that you will get a commission when you find a buyer and the deal is sealed and there is no need for a written agreement. What if that is not the case anymore? Jenn says that that will make their dream come true, that all agents representing buyers will have a written agreement for their fee. In this litigation, that's the best course of action. Saul says that there are issues that will come out of this. The idea behind agency disclosure was explaining the way consumers can be represented in a real estate transaction Saul says that the best course of action to mitigate liability in real estate today is to get a Buyer Broker Agreement. 3 Key Points: Saul says there is a case that challenges the clause in the MLS guidelines, which is the Broker Compensation Clause. Since the 90's the MLS has had an of compensation, that allows competitors to cooperate and to create a robust marketplace.  Currently, it is known that you will get a commission when you find a buyer and the deal is sealed and there is no need for a written agreement. What if that is not the case anymore? Saul says that the best course of action to mitigate liability in real estate today is to get a Buyer Broker Agreement. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate Saul Klein  Saul@bettercallsaul.realtor , dataadvocate.com, Real Talk Text Buyer Agreement to 513-400-1691   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

(Do Real Estate Agents Need To Spend Money To Make Money?) - Ep 193   On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are addressing the question, “Do Real Estate Agents Need To Spend Money To Make Money?” Our guest Sarry Ibrahim, shares his expertise on money principles! Tune in and find out!   Episode Highlights:  Sarry agrees that we should spend money to make money, you have to establish your core principles. If you skip those principles, it makes life much harder! Jennifer says, ‘Don't spend more than you make!' The first tip is; Differentiate your goals from your business and from your team. Make your goals as straightforward as possible! Identify what those goals mean to you. Teams don't continue forward When they don't have the same goals. Monica says we don't think like that as agents and our business.  As Real Estate agents, it should be our goal to make our business outlive us. The second tip is; Have processes and statements read, and have them documented, to manifest solutions! The third tip is; The financial tracker, track finances every day! Once you have your financial tracker in place, your decisions will be in place. There is a concept called Pocket First! Have allocations in place and this will help us get clarity on our limits.  You can get leads from the super bowl, but if you haven't set your work ethic, they'll be hopeless leads. Let's work on that first, before you think about buying leads! With Realtors, you need to think about benefits! Make a retirement plan that you can be confident in, and not only rely on the next home sale.  3 Key Points: As Real Estate Agents, we are business owners, so we should think like business owners. We have to set principles that we will follow when it comes to finance! When setting our goals, we must be clear and straightforward. Once you have your financial goals and tracker in place, your decisions will be in place as well. With Realtors, you need to think about benefits! Make a retirement plan that you can be confident in, and not only rely on the next home sale.  Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://thinkinglikeabank.com Book - Becoming your own banker https://www.facebook.com/realestatefightclub https://www.instagram.com/realestatefightclub/?hl=en https://monicaweakley.exprealty.com/ https://www.facebook.com/monicaweakley513 https://teamsynergi.exprealty.com/ https://jennifermurtland.com/Vault/ Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How Do You Write The Perfect Property Description? - Ep 192   On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are addressing the question, “How do you write the perfect property description?” Monica says,  “Every single person thinks about the answer to this question differently, that is why it is a great question.”  Tune in and find out how you can have better property descriptions for your listings. Episode Highlights:  Monica says she hopes agents are seeing the market as an opportunity. As many are hanging up the license everyday in droves which also means less competition. Jenn says she doesn't mind the competition but she wants it to be done right and people to level up. Monica and Jenn talk about the annoying things agents do in the competition. Jenn talks about a book she is reading that helps to consider other people's perspectives called, “101 Essays That Will Change The Way You Think”. Monica is reading a book called, “Traction.” Her and Monica discuss their top essential books they recommend. How do you write a perfect property description? Jenn talks about ridiculous descriptions she has seen on Facebook which are usually For Sale By Owner. Monica says to her there are 2 types of property descriptions-one that just repeats everything that is already in the listing and the other one that is more of a story to help you envision it as your home. Jenn tends to like the more factual descriptions and explains why she thinks it is better.  The goal with a description Monica says, is to get somebody to take the next step in.  Monica asks Jenn what she was looking for in the most recent properties she purchased. How do you fill in the gaps of what cannot be conveyed in the MLS and paint the picture for potential buyers? “It doesn't have to be cheesy”, says Monica. Jenn notices that a lot of people will work on a description forever to try to make it perfect. What is the cut off point?  What about picture descriptions?  Different personalities gravitate towards different types of descriptions Monica likes as much information as possible when looking for a home so she appreciates the effort but also doesn't know that it truly helps to sell the house. What are the benefits of a marketing specialist?  Jenn talks about her and her partner Allen worked through pricing listings. Jenn and Monica talk about working in order of priorities and why you need to not get distracted with so many other things that aren't essential to selling the house. What about what agents need to read that they don't? Should the personality of the seller help you decide what kind of description to write? Monica talks about setting expectations when you make listings. 3 Key Points: Jenn has a coordinator who does her property descriptions and advises that everyone have one. Monica says that is not reality, many people do their own and should know how to. Monica talks about the purpose and key points of what a property description should include.   Jenn and Monica agree that pictures matter and should be done professionally and also that you have to think about time efficiency when you are preparing listings.  Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How Far Should Agents Go When Counseling Clients? - Ep 191   This episode of the Real Estate Fight Club Podcast, is part of a series called, “Realtor Jail” where they discuss professional standards, committee cases, and code of ethics violations. Jenn is joined by Jim Camarata from KW in Minnesota. They discuss how far you should go in counseling your clients in the buying and selling process. What do you need to be certain to discuss with clients up front? How do you best advocate without overstepping? Where do you draw the line? Tune in to hear the case.    Episode Highlights:  How far do you go when counseling clients? Jenn says her initial reaction is that most agents step over the line.  Jenn advises that agents are not supposed to be the parents, best friends, the inspector or the attorney.  Jim says there are two approaches on the extremes: the overprotective and the laissez faire.  Jim gives a scenario of a buyer that you write a purchase agreement with and then the seller says the air conditioner was not working. The home inspection then shows that the air conditioner blows air but it's not cold and the seller confirms that it hasn't worked for a long time. How would you proceed as the agent to counsel your client?  Jenn gives her opinion on how she would process the scenario Jim presented. What are the things you can ask for? Do you make an amendment to the listing agent? How do you guide your clients on what to ask for in an inception request? When do you ask for specific licensed professionals in addition to that? Jim shares what the agent in the case decided to do to help remedy the situation.  Do you know how home warranties work? Jenn says they have a contact at Achosa who she would contact or have a buyer contact directly so there is understanding of what will be covered or not.  In this case, the agent had knowledge that she clearly did not put forth and she did not discuss all of the options with the buyer client to address the air conditioner. This is a violation of article 1 because she did not protect and promote the interests of their client. Jim says the agent was given a heavy fine as well as continuing ed classes. If there have been prior violations how does it impact the current fine? Does the listing agent have a responsibility in this case or not? Jenn sums up the question- where does your counseling begin and end?  Jim says, “Get the specialists in there to check it out.” Protect your clients interests by providing them the option and give them the ability to choose what they want to do. There are many unique situations. Jenn asks Jim if he has ever crossed the line with acting like an inspector? Jenn says it is better to pay in the inspections than it is to find out later that there are bigger, more expensive problems.   3 Key Points: Jenn feels that many agents step over the line when counseling clients in their buying/selling process.  The two approaches on the extremes of counseling clients as Jim states are: the overprotective and the laissez faire. You simply cannot be things that you are not but you also want to always be working in your clients best interest and not negligent. How do you know where the line is?  Jim and Jenn review the articles and the particular one in violation in this case as well as the repercussions, how it all plays out, and what it means going forward.  Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

How Should Agents Deal With A Client Who Says "Keep Us In Mind"? -EP 190   On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it out over the question, “What do you do when a prospect says, ‘Keep me in mind'?” What are they really saying and how can you navigate the conversation in an efficient, respectful way? Tune in!    Episode Highlights: As a real estate agent and as a homeowner, how far do you go with tasks? Jenn says they have talked about that before. What do you do when a prospect asks you to keep them in mind or some version of that? Monica says it is sort of a way that they put it back on you when they don't want to be pegged down. Jenn first addresses the seller who asks you to let them know if there may be a buyer interested in their house; What is the point? She asks Monica what she does in that situation.  Monica says too often we just want to solve the problem; She says it is all about asking good questions.  What is a potential seller actually saying when they give you phrases to push you off for a while? How can you be a true consultant and help them? Monica says, “ “I am looking for people who are looking for me. I am not trying to sell a family on the aspect of moving. I am trying to serve them when they are ready.” What are the important clarifying questions? How do you decipher what someone's needs from a genuine place of serving them? They discuss a whole host of questions you can ask a potential seller. So many agents don't convert the ‘keep me in mind' client because they don't ask the questions and take the time to sort things out. How do you not walk away with the ‘keep me in mind response?” When you look for the no, it frees you up to find the yes. Monica says get people off the fence; Too many agents don't get the full no because they would rather just leave it be but then they waste time and energy.  Jenn talks about the importance of having a tight definition of a lead and executing based on that definition. So many people have a “fluffed up pipeline”; Monica talks about how to avoid it.  Monica shares a story from an out of town client who wanted to let her know that they were working with another agent. She shares what she brought up to the conversation to explain why it was more beneficial for them and her to decide who they would exclusively work with.  Jenn says many people try to not commit to you as an agent and say they will take the steps in the process once you find them something- how do you deal with that? What about buyer agreements?  Monica says having hard conversations up front saves a lot of trouble. 2 Key Points: Potential sellers will say things like, “keep me in mind or call me if you might have a buyer.” There are always underlying reasons. Jenn and Monica discuss what their initial thoughts are and the best way to navigate the conversation. As an agent, when you get the neutral non-committal responses, how do you handle them? Jenn and Monica discuss how you can turn that into opportunities if you know how to put on your consultant hat and dive in with good questions. Many people try to not commit to you as an agent and say they will take the steps in the process once you find them something. Dealing with that upfront will save you a lot of trouble. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Episode 189: This Is Why Real Estate Teams Do Not Work!   On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are discussing Jenn's favorite topic: Why Real Estate Teams Don't Work! They are going straight to the source and down to the nitty gritty. They have guests joining the show who actually know how to build successful teams: Chris Watters and Susanna Medrano from the Watters International Realty. Do not miss it!! Episode Highlights: Jenn and Monica hit the 5 mistakes that agents make when trying to build a team or deciding whether to build a team. Why don't teams work for so many people? This is a topic that Jenn and Monica actually probably mostly agreed on.  A great agent might not translate to a great leader. Monica and Jenn have previously talked to Susanna on the podcast about common objections.  Jenn and Monica have learned from Susanna about how they build teams differently and are so successful.  Chris shares about when he got started and realized quickly that he didn't see a clear trajectory going forward with the big box realty he was with and the frustrating experience he found himself in.  In the summer of 2010 Chris needed to hire people to start handling leads. It was a disaster at first. He talks about what went wrong. Chris decided to “burn it all down” and restart. He explains how they changed the focus. After two years it was wildly successful with 100 million in sales and 325 closings in a single year. There is an opportunity cost. Chris says that when you make the decision to take a few steps back to go forward, there will be a sacrifice with it.  Jenn mentions that as Susanna says, “Body does not equal revenue.” It is not just hiring people, it is hiring the right people. 85% of realtors are getting out of the business in the first 3 years. Jenn points out that the chances of hiring producers is really low. How do you figure out who is the “right who”?  The selection process for a team is crucial. Chris shares their strategy and process. Chris says you can really only make a decision about someone after seeing them in action. The decision really isn't in the interview. What do you look at in each interval of time to determine how it is going? What about fitting in with the culture of the team?  How do gauge coachability? Susana talks about how month two is crucial in seeing how an agent is going to operate. Some team owners think they don't have an expense from agents who aren't performing. Chris and Susanna debunk that myth. You can't be all things to all people. You have to decide who you're going to be and be committed to the process of finding agents who are only going to produce at a high level.  Some people think they are good leaders and coaches but Monica warns that sometimes it is just not true and they are truly focused on just wanting to sell, not caring about others. If you have a big ego can you have a successful team?  Not all leads are created equal. A big mistake teams make is the opportunities they create (or don't) for agents. What do authentic leaders need in the bank?  Chris and Susanna have 18 teams under them across the US and Canada. They are in all varying sizes of markets. He gives advice on how much you need to get started. Monica asks Chris to share keys to success. Who is a better salesperson - introverts or extroverts? Chris and Susanna weigh in with their opinions. Susanna has advice for the person who is trying to transition from high producer to team leader. Chris discusses training. He says that being a great real estate agent comes down to 3 skills; He reviews them and explains why. What are truly the things that drive results?  Real estate teams are not for everybody. Chris talks about times he has talked people out of it and why.  3 Key Points: Chris Watters from Watters International Realty shares his frustrating experience with a big box realty where he started out.  Susanna and Chris give the 5 top mistakes of building a real estate team. You can't be all things to all people. Chris advises, “You have to to decide who you're going to be and be committed to the process of finding agents who are going to produce at a high level.”  Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://christopherwatters.com/ Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

What Was The Source Of Your Last Listing?   On this episode of the Real Estate Fight Club Podcast, you are in for a treat with a ton of good ideas and brainstorming. What was the source of your last listings? Where can you expand and grow? Do you feel stuck? There may be plenty of opportunities in your sphere or right around the corner that you are not tapping into. Tune in to hear all of the best advice from Jenn and Monica today.  Episode Highlights: Monica asks Jenn what the sources were for her last couple of listings. Who is working on their sphere? Where do referrals come from in your spheres? A lot of sellers are coming to open houses. Monica says she thinks open houses in general are coming back. How can you leverage it? Jenn has a 7 level Open House Checklist for your strategy. Call, text, or find her on Social. Monica's last sources were from “sphere” because they don't do cold calling. If you're a new agent, don't be discouraged about waiting for a sphere to be developed and generate leads for you. She has advice about how it works. Over 50 people responded to this survey with Jenn and Monica on where their lead sources came from.  What about circle prospecting and visiting neighborhoods? Have you heard of Ghost Poster to help with content?  https://www.ghostpostr.com/ (Get It For FREE!) Many people have success with Facebook Groups and investing in people's lives. Jenn recommends really looking at the data to determine which tools and strategies work consistently overtime for you. Do you have a plan for engaging with past clients? You don't want to be a past agent, you want to stay a present tense agent. Jenn and Monica talk about how you can do that. Expired phone prospecting? Monica shares a story about how being human and helping people pays off. Can you find a niche that other people do not do?  Monica says put together a campaign and offer to other agents to refer business.  How can you get leads from business to business? You could be leaving a lot of opportunities on the table. Jenn and Monica brainstorm about it and Monica provides language to bring to honest conversations so everyone benefits. Jenn gives good follow up questions to see if people really are connectors or not.  3 Key Points: Jenn and Monica talk about the responses they got back from agents regarding their recent listing sources What does it feel like to be a past client of yours? Referral from past clients is a major source of listings. Jenn and Monica brainstorm how you can continue to engage with clients after the deal closes so that you stay their “present tense agent.” Business to business is something agents often don't take advantage of but you may be leaving a lot of opportunity on the table. Jenn and Monica help with what you can do and say to build those bridges. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Can You Advertise A Pocket Listing?-EP 187   This episode of the Real Estate Fight Club Podcast is part of a series called, “Realtor Jail” where they discuss professional standards, committee cases, and code of ethics violations. Rachel Reel from Chicago, IL  joins the show with Jenn to discuss advertising pocket listings. Tune in.   Episode Highlights: What is a pocket listing? Rachel evaluates the term and defines it.  What type of clients typically fall in the pocket listing category? Rachel talks about scenarios when you may be approached for a pocket listing. Confidentiality and privacy are two big reasons why a listing doesn't leave a brokerage. What is the difference with a private listing or an in between listing where it is not on the full MLS but in sort of an agent database only? In Illinois, Rachel explains that they have a private listing network and talks about how it works and why it is used. There are waivers/signs that are signed by clients who wish not to list on MLS. Rachel explains the inherent unethical behavior that can happen with pocket listings because of the common dual agency and lack of competition. “If a seller is asking you to find a buyer, you have to have the approval in writing”, explains Rachel. What about random non-legal forms? Rachel reads specific codes that address these pocket listings. Jenn talks about theoretical scenarios with For Sale By Owners. There are different types of listing agreements and some that are not allowed on the MLS. Jenn talks about how real estate business is done around the world. Rachel adds that many envy the MLS system of the US though it has its issues.  What are the “do's and don'ts” of private listings? Jenn talks about the “coming soon” listings. Where do they fit? Rachel explains that if there is a sign up or you are advertising a property in any way it needs to be accessible in the agent database even if it is not public yet. There is license law and code of ethics; What are they there for? Rachel explains the key factors that create chaos and why it is important to keep the correct order. 3 Key Points: Rachel defines what a pocket listing is. There are a lot of different rules in different states and among the different MLS, etc. that may make it vary slightly but there are factors that are the same across the board. Rachel explains that you must always have approval in writing from a seller to find a buyer. What needs to be included to make it official? Rachel talks about rules and liability. Jenn and Rachel talk through specific scenarios of For Sale By Owners and friends who ask for help or casual requests to “soft advertise”. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it out about whether real estate is collaborative or competitive. Does it depend on how many deals you do? What are the pros and cons to the two perspectives? Tune in to get the full scoop.   Episode Highlights: Monica says life is good and full of opportunities. What do you do when you have too many? Jenn talks about how setting priorities will filter what you say yes and no to. Jenn herself does not feel competitive about real estate but she does think many do see it that way. If you are among the agents who do 4-5 deals a year, a large percentage of your total is in each deal therefore you have a lot at stake and probably a more competitive mindset. How do you get in the way of your client's best interest? Monica says this can depend on what lens you're looking at it through. Just because you have an agency relationship doesn't mean you have to be combative. What is most beneficial to you? To the client? To the industry? Monica loves to compete for business but she explains when and how that plays out. If you are a top producing agent and you're looking at this business from a competitive, scarcity standpoint, Monica has a challenge for you to think about. Where do you look for collaboration? Monica talks about how she handles other agents who are hard to deal with. What about condescending agents? If you're a newer agent there are ways to de-escalate situations with agents who have been in the business awhile and are getting frustrated. Jenn and Monica have advice about your focus and adjusting the amount of deals as well.  3 Key Points: Jenn talks about how she wishes real estate was more collaborative. She herself is a collaborative person and things the team approach makes sense but taking a look at agents internationally, she thinks the general consensus would be competitive.  Monica would say that it is collaborative. She discusses the different lens agents may see the industry through and what is most beneficial overall for you, your client, and the industry. Jenn and Monica discuss tips for when co-op agents are combative or uncooperative. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

On this episode of the Real Estate Fight Club Podcast, Monica and Jenn have a special guest, Susanna Medrano. Nobody likes objections so they are taking the topic head on for you so you can gain confidence in handling them; Don't miss it! Episode Highlights: Jenn introduces Susanna Medrano, the Sales and Leadership coach for Watters International Realty. Susanna says, “You are not meant to be a realtor if you cannot overcome objections.” She says it is like a right of passage. She works with agents from all over and in all different brokerages. Jenn guesses that one of the biggest objections is waiting until interest rates go down. The “just looking” and “just waiting” hodge podge make up a lot of the objections that Susanna encounters. The number two objection now is that interest rates are too high which had not been on anyone's radar in any recent years. Susanna advises starting with getting your mind right when prospecting. Objections will happen whether you are brand new or a veteran. It is not personal, it is a part of the sales cycle. What is a true objection and what does it help you understand about the client? In the “just looking” there is opportunity to move in to help. Susanna talks about how you move in for a more direct response and conversation starter. She discusses questions to bring up and get them thinking more. Jenn asks Susanna to talk about what the stipulations are for a lead and knowing whether or not something is a lead and if it is a good one as many agents get stuck there. One key question to ask any consumers is, “Have you had the chance to see inside any houses?” Monica says many agents when they hear “just looking” go after trying to understand the timing instead of what the client is working for. She says it is a dead end. Susanna talks about when you may have to do a courtesy showing. When you take the time to educate someone on the process, it will pay off. There are differences in what you may be willing to do when you are new, building your career and when you are a more seasoned agent. Work to understand the buyer's mindset.  Interest rates have gone up and the market has changed so much and it wasn't six months ago, now- “At least one out of every three phone calls, a customer is going to bring this up”, Susanna says. “Marry the house, date the rate” is a phrase Susanna has heard that helps her make analogy to the thought process on the shifting market. Can you ask your client whether they have talked to a mortgage broker recently about the options? What about investment properties? Monica likes to talk about affordability rather than interest rate. Susanna agrees and says that this topic keeps many agents up at night but there are ways to navigate and see if you can still move forward and if you can't that's okay, save it for later. Monica asks Susana how the conversation can be successful when you discuss how someone may be discouraged that they could have potentially afforded a more expensive house when interest rates were lower because the truth is that many people were overpaying and missing out on houses because of too many offers. What about meeting virtually? What are the benefits? As an industry, sales skills are missing with real estate agents. Susanna has a free mini course: https://salesminicourse.com/convert-leads-to-appointments and you cna find her on Instagram @: https://www.instagram.com/susanna.medrano/?hl=en   3 Key Points: Objections are going to happen in real estate; You have to be ready with confidence to handle them. Susanna advises to first get your mind in the right place when you are prospecting and realize that objections have nothing to do with who you are or what circumstances you are presenting in. Asking questions opens opportunities for you to engage with someone who may start with objections. Susanna says objections indicate desire and motivation of the client if you pay attention and think well about processing and responding. How do you deal with those who feel like interest rates are just too high? There is a lot of misinformation being spread too. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://www.instagram.com/susanna.medrano/?hl=en https://salesminicourse.com/convert-leads-to-appointments   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

  On this episode of the Real Estate Fight Club Podcast, Jenn talks to Ron Chio from Clever Quokka; they are arguing about the topic, “Do you need a website or is a facebook business page enough?” If you have never heard of a quokka, get ready to learn what that is about also. Tune in now for a fun, informative show. Episode Highlights: Jenn introduces Ron Chio and asks him to explain what quokka is.  Can't you just have a facebook business page? Isn't it basically the same thing as a website?  How many people do you have on your Social Media platforms and why does it matter? Ron talks about the limiting factors of Social Media. What different things do websites offer that Social Media does not?  Jenn asks, what about visibility- people being able to find you as an agent on Social Media versus on the web. Ron says when he sees a website it automatically seems more trustworthy. If you have huge amounts of follower on Social Media there is opportunity but Ron suggests there is still missed opportunity if you don't have a website to follow that up with.   At https://cleverquokka.com/website-ready/, Ron helps agents build websites. Ron shares his top tips to do websites more effectively. Who are you targeting and what is your niche? Jenn and Ron talk about content creation and bringing value. Defining your goals, niching down, and creating key values are foundational to the plan of website building. Professionalism is always a must  as well as relatable photos for emotions to resonate. Find the free guide in the Resources section of the Show Notes below to get ready to build a successful website. Agents like to be efficient and to the pont. Ron has advice so that you don't waste your time. Ease of navigation on your website is crucial and is it converting to leads and are the leads turning into revenue. How do you use search engine optimization and leverage your website? Jenn asks Ron to talk about what his company Clever Quokka does and about his free guide. 3 Key Points: Ron Chio talks about his opinion of Social Media platforms and the limiting factors he sees with them for business use and growth. Ron shares his top tips to do websites more effectively. His company, https://cleverquokka.com/website-ready/, helps agents build websites. Defining your goals, niching down, and creating key values are foundational to the plan of website building.       Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)  Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

On today's episode of Real Estate Fight Club, they are going to find out if they are going to realtor jail! Rachel and Jenn are going to talk about whether or not the seller can accept an offer prior to the expressed end date. Is there a problem with it and if so, whose problem is it? Tune in!   Episode Highlights: Rachel brings up a scenario where a buyer wants to change their mind and accept an offer before the agreed upon date. Jenn says she doesn't think it violates a code and also a seller can do whatever they want. Rachel explains why the buyer's agent was so upset in this particular scenario. Should the listing agent have called them to tell them they had another offer? A seller may think, “If they really liked it, why don't I have the offer?” Jenn addresses the elephant in the room of when it is posted on the MLS that they will review all offers at a certain day and time ‘unless the seller accepts something sooner' ; The second clause doesn't need to be said as Rachel points out because the seller can always change their mind. Rachel talks about better wording to explain the intentions but also leave room for changes should they need to because the reality is if a seller gets a really great offer they aren't likely to go through an entire weekend of more showings and headache, what would they? Is it a violation of the code of ethics still because of the interaction with the buyer and their agent in regards to this situation? What does it mean to seek cooperation and what factors are evaluated when determining whether or not an agent is working in the best interest of the client.  If you don't ask the questions, the listing agent doesn't have to disclose if there are other offers but if you ask, they are obligated to tell you unless the seller has said otherwise in which case they would say they are not authorized to disclose. In the particular scenario today, an agent assumed and did not ask the questions so they were waiting to put an offer in. Rachel talks about a time when she was told she couldn't ask the questions but she knew she could and had a screenshot of the code of ethics and how it got her buyer the house. Be the resource for your client and bring them value. When there are so many moving parts in a contract with loopholes, you have to know them and be able to solve the problems. You have to know what you can and cannot do as an agent. Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

What if you, the buyer's agent, had to present your client's offer directly to the seller. On today's episode of the Real Estate Fight Club podcast, Jenn and Rachel talk about changes that would fundamentally change the way real estate agents do business. Tune in! Episode Highlights: Rachel has been an agent for about 18 years and has been on the Pro Standards Committee for 8 of those years, currently serving as the 3 time past chair. Jenn describes Rachel as “passionately nerdy about all real estate rules”. Saul Cline, is also on the show today, who has been licensed to sell real estate for over 47 years and he was an original team member of realtor.com and the creator of NAR's technology program we know as e-pro. Saul talks about the paradigm shift is actually a reverse paradigm shift and how things repeat themselves as he has seen in his experience in the business.  What will it take for you to get in front of a seller yourself so you can passionately make your buyer's case to them? Saul talks about the process of an offer. What attitude should you have toward carrying out your duties and responsibilities as a real estate agent? It might seem like common sense but many do not operate on them appropriately. Rachlel says, “Nothing good ever happens when you put a buyer and a seller in  a room together and let them talk about it.” Tune in to the “What Would You Do (WWYD)” Episodes of this podcasts to hear more scenarios of buyers and sellers interactions. Jenn talks about how buyers would want the right representation if this practice comes back. Can the same thing be done virtually that is done face to face? Why would you hire you? Saul talks about the implications opposed to your competition and how it should be represented in your marketing. Jenn says that the cost of being an agent has gone up in the last 30 years.  Saul says marketing is MUCH cheaper than it used to be. Rachel talks about trends in activities and technology that have impacted the way business works in real estate. Does the super agent actually perform at the interest of the seller or buyer? How do you differentiate yourself from the competition? Jenn talks about problems that buyers agents would have with speaking directly to the client. Rachel talks about what education the public needs. What about escalation clauses? As a real estate agent you have to understand the terms to present them in the best way on behalf of the client. Rachel says there are too many times that buyers don't get their offers accepted because their intentions were not communicated appropriately. What about AI?   3 Key Points: Saul Cline reviews the process of an offer when a buyer is ready to make one. He talks about the differences between what it used to be like and what it is like now. What are the pros and cons of presenting for the buyer directly to the seller? Saul talks about compelling argument statements to the real estate consumer and he along with Jenn and Rachel give advice for you to think about the process as a whole especially in the changing market.       Resources: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica bring you the hot topic of open houses coming back with special guest, Brian Bartholomew. Tune in for all of the info.   Episode Highlights: Monica says real estate agents have forgotten how to act with open houses and really need to get back into the mode of doing them. “Agent B”, Brian Bartholomew, is the team leader brokered by Circa Properties in North Fullerton, California. Jenn talks about what she sees when agents are holding open houses. She asks Brian to talk about how you use the opportunity effectively to make and convert leads. Where do you start with marketing? Brian's team has 7 qualifying questions to ask people at an open house to build trust with them and figure out where they are at. What is the first thing you should do when people walk in at an open house? How do you make a personal level?  People don't like to sign in. How do you handle it? Brian likes to ask people what made them choose the house that they are in currently.  What do you need to know about location?  Brian talks about how many open house signs his team puts out. “Foot traffic can turn into a later lead”, says Brian. Know the timeline of what people may work with. When do you start to figure out the qualifications of the potential clients? Do not just hand a paper flyer to someone and say, “Let me know if you have any questions.” What kind of service do buyers want for you? Jenn and Monica ask Brian if he would meet up with someone who was not a client or on his radar who wanted to go see a house or two.  What about door knocking? Will a certain number of buyer consultations will lead to a certain number of closed buyer deals? If you have a hole in your time block where you're not doing anything else, what should you be doing? Jenn asks Brian to share about his referral network across the country.   3 Key Points: Due to the trends of the last few years, many agents have not had to work at the art of marketing and open houses; The tides are now changing. Jenn asks Brian to describe how to maximize opportunity at an open house. Jenn, Monica, and Brian talk about the conversational process of generating leads at an open house. What are the do's and don'ts of success for open houses? Brian reviews them to prepare you for the market now.   Resources: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Brian: https://www.instagram.com/agentbrealtor/?hl=en https://www.tiktok.com/@agentbrealtor?lang=en https://agentbteam.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

On this episode of the Real Estate Fight Club Podcast,  Jenn introduces the series called, ‘Better Call Saul', where they discuss what is currently impossible, that if it were possible would fundamentally change the way real estate agents do business. Rachel Real is the co-host with Jenn on this one; Today the topic is you are being sued by the United States of America. Don't miss it!   Episode Highlights: Rachel Real is the co-host today. She has been an agent for 18 years and has been on the Pro Standards Committee for 8 of those years, currently serving as the three times past chair. With Jenn and Rachel is Saul Cline, who Rachel says is the “godfather of real estate technology”. He has been licensed to sell real estate for over 47 years and an original team member of realtor.com. Rachel shares some of his biggest accomplishments. Saul says real estate companies have been sued by the United States of America many times. Why have real estate companies been sued on antitrust? Saul explains and brings up some known hot topics from the past. The National Association of Realtors (NAR) changed its code of ethics after coming to a settlement with the USA. Rachel and Saul discuss the details. A new leadership of the Department of Justice tried to go back on the settlement. What happened? There are 2 paths of litigation taking place in the real estate industry. Saul explains them. What does civil litigation mean for agents? Saul discusses the changes of MLS and offers of compensation. As real estate agents and members of NAR, who defends you? What do your fees go towards with NAR? What if you didn't pay them and there wasn't an association ? Jenn asks Rachel what would happen if agents didn't have those people pulling for them. Rachel explains how RPAC steps in. Rachel brings up a few things RPAC is working against currently to protect costs. If you want to better understand NAR, RPAC. DOJ, etc. check out thedataadvocateblog.com,  the “Real Talk” group on Facebook, or saul@bettercallsaul.realtor.     Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube RedX - https://www.theredx.com/fight-club Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/

        Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/   Resources: https://www.facebook.com/realestatefightclub https://www.instagram.com/realestatefightclub/?hl=en https://monicaweakley.exprealty.com/ https://www.facebook.com/monicaweakley513 https://teamsynergi.exprealty.com/ https://jennifermurtland.com/Vault/ https://www.instagram.com/jennifer                

On this episode of the Real Estate Fight Club Podcast, Jenn, Monica, and guest Ryan will duke it out over whether geographical farming is dead or not. If you have preconceived ideas about geographical farming, be ready to let them be challenged. Tune in now.   Episode Highlights: What is geographical farming?  Jenn introduces Ryan Smith, he has a program and podcast called, “Launch Your Farm” Most agents when they hear farming think of the traditional old school way. Ryan talks about the shift to community based rather than personal based. People do not care about the stats until they know you care about them. He has the formula CPR- Community, Positioning, and Relationships. How do you create a servicing persona? Jenn asks Ryan how you pick where you are going to geographically farm and a few examples. What does ambassador mean and what does it look like when it shows up in a postcard? Ryan shares how his farm did a community fundraiser event and then tied that into marketing on their postcard to share about it. Ryan talks about relationship building and its value in converting leads.  Monica asks Ryan to share some simple, inexpensive ways to be known in a neighborhood. How should you be communicating and how often for farming? Start with your goals and your time, energy, and financial budget. Self promotion alone will not give you the success you're looking for. How do you educate people along the way? Jenn asks if people follow his class and formula, what the results timeline is. Why is the neighborhood home price report so powerful? Ryan advises against just throwing money at sponsorships but really actually get involved where people see you and not just your brand. How does the farm and funnel work? What is direct response marketing? Ryan explains the opportunities with it. Ryan has a podcast called, “Launch Your Farm” and his website has the same name. He shares about his program and what it offers. What about buying a list for farming?   3 Key Points: Most agents think of farming as an old, traditional way that is now outdated or too inefficient. Ryan brings a new perspective and more factors to consider than have previously been taught. Postcards are not the only strategy for farming. Ryan shares how you can use them and what it looks like to make them more meaningful for connections and servicing the community. Two of the key factors to success in geographical farming is to get people to put their hands up rather than just sending your name out there as well as consistency in the long game.    Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube RedX - https://www.theredx.com/fight-club   http://launchyourfarm.com/ https://launchyourfarm.thinkific.com/courses/Elite http://launchyourfarm.com/lyfblog/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/          

        Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube RedX - https://www.theredx.com/fight-club Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are honored to be joined by Levi Lascsak who is a YouTube master. He joins the show to share his top 3 tips for generating leads on YouTube. Whether you are a new or seasoned real estate agent, you will benefit from his valuable insights and strategies. Tune in now. Episode Highlights: Jenn introduces Levi Lascsak who is at eXP realty as a real estate agent. His team is called the Living in Dallas Team. Levi released their first video on Dec 5, 2020 during COVID when he started his real estate career. His business partner, Travis also got licensed in Dec 2020. They just hit the two year anniversary mark. Levi and Travis did not sell any homes in Q1 of 2021. It took them 90 days to get the first deal to close from YouTube and they closed  the first two transactions in April of 2021. The last 9 months of 2021, they closed 64 transactions, 33.5 million in volume, and hit right over 1 million in commissions. In 2022, their success completely snowballed. He shares their incredible jump in success. Levi set out to make a steady Eddy living. He didn't want to cold call and door knock so he started with videos and referring business to agents. Levi shares how he met Travis and his ambitions. He shares the story of how they had to quickly add on people. How do you know when to start a team? By January of 2022, they had 10 agents on their team. Monica asks Levi how he navigated creating videos.  Levi explains that he made a plan prior to getting into real estate; He started research in the summer of 2020 when his business shut down because he worked with schools on retirement plans and they shut down due to COVID. He began to consider how to pivot. YouTube was Levi's last choice. He realized it was a search engine so you can figure out what people are searching for on YouTube and Google. People were trying to learn about buying and selling…Levi used his knowledge about Dallas to create content and attract people. His YouTube Channel, Living In Dallas was built on providing information about the area and understanding search terms. How do you get leads from YouTube? Levi has a book called Passive Prospecting that is coming out soon! He breaks down the principles of YouTube as well as breaks down the process for how to start your own channel with all of the components. “If you treat YouTube like a business, it will pay you like a business”, says Levi. Levi says research, plan, and then film. What should a timeline look like for filming, editing, and publishing ahead of time? Do you feel guilty about not generating leads and therefore struggle to take time off? Levi has advice. Levi does 3 videos/week. He says consistency and quantity is especially important up front. The more you do it, you develop muscle memory and it gets easier, you then start to build quality. Is there a category that is watched more than others? Levi talks about the categories and the ways they can be utilized. 3 Key Points: How can you make yourself known as a new real estate agent? Levi has been in the business just over 2 years with huge success. He shares how he learned to utilize YouTube. How do you get leads from YouTube? Levi explains how you research and plan for success. Levi shares valuable tips for being able to have passive prospecting and guilt-free time off. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube   https://www.youtube.com/c/LIVINGINDALLAS info@livingindallastx.com Levi Lascsak - https://passiveprospecting.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are fighting over whether or not to get into real estate with family. Kareen Larsen from Colorado joins the show and fight today as well; She recently started a podcast with Jenn called “Lead Like A Woman" where they talk about leadership and success. Can it really work going into business with your family or should you just avoid it at all costs? Tune in! Episode Highlights: Kareen is with the Kinzli Team in Colorado. She jokes that her dad has been in real estate since real estate began; He has had his license for 54 years and was a realtor in the 60's and 70's when brokerages were small and things were very different. Kareen shares how as a child, she pretty much grew up in a real estate office. It was a huge part of her upbringing. At 23, Kareen returned home to work with her dad after she realized that the city life was not for her. What about a niche in the real estate world? Kareen shares her experience with her and her father and the type of real estate they do. What about differing strategies and opinions?  Kareen says her philosophy is that the focus needs to be on the team as a whole not on her as the individual. “Every success comes from a whole team effort and if you think you did it by yourself, you are absolutely wrong”, says Kareen. Monica has heard way more nightmares than success stories with family members getting into business together. How should you think well about a business partner?  Compensation throws people into the weeds. How do you figure it out? Different seasons need different support levels. Kareen shares how her team places emphasis on helping one another, trusting one another, and making space for everyone to take breaks and be there for their family as well. Real estate is an all consuming business. Balance is hard to implement but so important. Monica shares what advice she gives to anyone considering partnering in the business, starting a team, etc. What kind of unique roles could you have to create a thriving team? Jenn says she is in agreement that it definitely depends on who your family is and whether or not it makes business sense first.  Kareen shares questions that in hindsight, she should have asked when going into her father's established real estate business. After you have been in business so long, you really are an advisor. How do you set up expectations to evaluate or reevaluate if things don't work as you originally agreed for them to? Monica talks about experience examples  Kareen grew up on a ranch and in an environment where work was a part of daily life and it was a privilege. Monica would say 85% of the time it is a bad idea to go in with family because the beautiful success story that Kareen shares does not seem like the norm. Jenn and Kareen talk about launching their new podcast.    3 Key Points: Jenn, Monica, and Kareen discuss the importance of team focus over the individual and how Kareen has seen it played out in her experience and career. There are hard questions that you need to ask before you go into business together as well as make sure you align fundamentally. Kareen discusses the questions that you need to ask when you're considering it.  Kareen talks about the importance of mentorship and how it is missing in the industry.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Kareen Larsen - 970-568-3600 https://kinzliteam.homesincolorado.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about scalability. Guest, Randy Wouters joins the show; He has been licensed since 2018 and he is at eXP realty. He has been an operations manager, a growth manager, and now he is the CEO of BuildU, which coaches, trains, and supports agents. Don't miss out! Episode Highlights: Jenn introduces Randy Wouters, who used to be a Physics teacher but has been licensed in real estate since 2018 and is now CEO of a company called BuildU. Randy describes his entry into real estate as ‘fast and furious' and talks about the different roles he has had. What does a growth manager do?  Who should not be looking to start a team? Jenn asks Randy to share his thoughts. Randy says, “Starting a team is a different beast.” It takes a different skill set and no matter how good you were as an agent on your own there will still be a big learning curve. Do you have a heart to pour into people? Randy talks about how valuable that is in real estate. What is scalable versus profitable?  What about the 90/10 rule and how startups relate to starting a team? Randy shares how you can eliminate some of the very costly mistakes and heartaches that people make. What does servant leadership look like? Your client is the agent when you are a full time leader. Randy talks about the importance of training yourself. Jenn talks about how many people think they are looking for their forever home and how agents do the same thing when they look to get set up with a team. Your number one step should be to hire a coach to skip making bad steps. 3 Key Points: Jenn, Randy, and Monica discuss the challenges when an agent decides to start a team. Randy says many don't consider how much they are moving into a people management role and how different that will be than doing their own thing. Randy shares ways that people can eliminate some of the very costly mistakes and heartbreaks that many agents make. Don't rush to hire anybody. Who is the first person that you should hire? Randy talks about the importance of a coach who has accomplished your goals. You have to invest in yourself if you're going to be a successful leader.     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica welcome Jesse Zagorsky, an agent and influencer who runs The Live Love San Diego Homes team. The question they are fighting over today is the top 3 mistakes real estate agents make when communicating with clients. Are you making them? Tune in and find out. Episode Highlights: Jesse introduces himself. He has been a coach, trainer, owner of his own brokerage with his mother for 14 years with his mother prior to what he is doing now. He is very familiar with all aspects of real estate. Jesse's book is the topic of the cardinal sins of text, DM, and email. Most communication style books are boring but Jesse decided to take them on in a new light. What is the deal with email driven communication? Jesse has an interesting success story when he lived in Thailand for a year and was still able to sell hundreds of homes in San Diego. When you nail clear communication, your efficiency grows and reaps great benefits as Jesse can attest to. Do people like calls or should you text first? How have things changed? Concise is key. You are writing to people who are busy doing a lot of other things at the same time.  What is the most important thing in creating text messages and emails? Jesse also talks about previewing and bullet points. What is digital rapport? Jenn, Monica, and Jesse discuss how it works. Jesse recommends asking one question at a time. Jenn says that is super annoying. Jenn suggests knowing your client and what their needs and preferences are for  communication. Do you reread your messages before you send them? Monica asks Jesse to talk about mirror matching and how to establish with the client how they would like to communicate.  Jesse says he will honor a clients wishes and will also ask to make a call if a call is deemed necessary even if it was already stated as not their first preference.  What about using pictures and GIFs? What is texting acceptable and not?  What is voice texting good for? Jesse shares a story from how he shifted things at the beginning of covid and how it started to really save him on time. Know how to ask and answer questions in an appropriate way that gets the information that you need. Monica says remember the importance of telling the client what you're going to do and circling back to tell them that you did in fact do what you said. Want free training and shows? Check out Jesse's site: ttps://theagentcollective.com/ 3 Key Points: “More and more of our communication in real estate and as human beings is going to written”, says Jesse. He discusses how communication is evolving and the importance of nailing clear communication. The black to white ratio is in a message where black is the text, white is the space around it. So many are guilty of writing huge block emails or text messages that are a page of scrolling. How should you change it up?  Jenn, Monica, and Jesse discuss honoring clients wishes, digital rapport, and helping clients make it through stressful times in their lives.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Jesse Zagorsky: https://theagentcollective.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it out over whether or not a buyer's agent should present offers directly to the seller. Monica sees a potential disaster zone in that situation whereas Jenn has a different perspective. Tune in for all aspects around this potential scenario.   Episode Highlights: Jenn shares about a house she just bought in the city with no HOA and her plans for it. Monica says that a buyer's agent presenting directly to the seller sounds like a disaster zone…Jenn says it sounds amazing. Jenn says if it worked this way where buyers agents presented directly to the seller maybe she would represent more buyers, she explains why. Does it depend on who the listing agent is? How would it change how the buyer's agents talk to their buyers? Monica says then are sellers required to sit through all the presentations? Jenn says they should be able to pick a top few. Monica tells Jenn that she thinks it is a great idea because she knows her own level of skill. What about the disadvantages if an agent wasn't great in front of the seller? Monica says that the buyer's agent should be able to convey the needs of the buyer through the contract because that is what it is there for.  What are the real pros and cons to buyer's agents presenting to sellers? Jenn believes that this scenario could raise the sales skills standards in the industry. What about a buyer's agent sitting down with a seller's agent? Monica mentions Ryan Bowan who creates a video to send along with his offers. Would you as an agent make a video to detail the bullet points ? How would you help the buyers seem relatable to the sellers in your offer pitch? Monica and Jenn discuss ideas. What is neuro linguistic programming? What are the concepts?  Monica talks about it briefly. It matters who is on the other side of the deal. Presenting a level of professionalism could be expressed through video. Tiebreaker, Robin Katz, from One Sotheby's in Miami, FL. She believes buyer's agents should have the opportunity to present. She has personal experience with it she shares as well. Robin talks about how things differ from the past and how much more used to be in person and the possible advantages of meeting the sellers in person.    3 Key Points: If buyer's agents could present directly to the seller it would likely change how they talk to their buyers and also improve communication and a clearer understanding of what buyers are right. “Monica says a buyer should not pay for the buyer's agent's inability to have a discussion in front of the sellers. They should be able to convey the buyer's needs through the contract, that is what it is there for”, says Monica. Jenn and Monica discuss the true pros and cons of a buyer's agent presenting to sellers.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Robin Katz - (305) 772-7376 https://robinkatzpa.onesothebysrealty.com/ Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/    

  This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/      

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it over what to do when your client's have buyer's remorse. Are there ways that you can help prevent buyer's remorse? What should real estate agents be doing to give buyers a realistic picture of commitments and also always express that they are supported? Tune in.   Episode Highlights: Jenn says step number one to avoid buyer's remorse is to not work with buyers. Monica says that is a fantasy non-reality. How can buyer's remorse be preventable? Are you doing buyer's consultations? Monica explains what to discuss- the steps that you take them through to ensure what their desired outcome is. She says so many agents are not doing this and it is hurting them and hurting their buyers. What is a pop tart agent? You need to set expectations. Monica and Jenn discuss what they would say during the buyer's consultation to address buyer's remorse.If you go to https://jennifermurtland.com/Vault/, you can get a buyer's agreement that you can edit to fit your needs. Jenn advises, “Sell more, don't freak out.”  People only move because of something else emotional that is going on. Jenn says they could just be freaking out in general, not really having buyer's remorse. What if you ask your buyer's together where they are on the scale of terrified and don't want to buy the house so excited and can't wait to own a new house. Monica says the answers to that are so key and protect your buyers from getting in a situation that costs them money and not their desired outcome. You can't put your own need for cash into the emotional ride of buyers. How far do you push? How many questions do you ask and how do you consult when someone calls and says it was a big mistake and they want out? What about attorneys? Jenn brings up the possibilities and also encourages to make sure the buyers feel you are on their side. Monica shares some verbiage regarding it. Make sure to bring it up with buyer's that they will likely freak out and bring it up multiple times if applicable, like if you see signs that it could be going that way. 2023 is your year! Call Jenn and Monica if you have been curious about what it would be like to work with them. Tiebreaker, Kim Costa, joins the episode today; She is with Atlanta Fine Homes Sotheby's International Realty. Kim is writing a book on this topic specifically. She has created a process called, ‘The Wheelhouse Process' for when she is helping clients look for the perfect home. She explains how she categorizes the needs and reasons for moving and how it really helps. 72-80% of everyone who bought a home in the last two years have some major regrets. Kim says, “They bought too quickly." Jenn asks Kim what to do about buyer's remorse.  Kim says the very first step is to be with them and listen. Seek to understand if there are underlying issues or what the real problem is. Don't simply react. Stay calm and make a plan of resolve. 3 Key Points: How can buyer's remorse be preventable? Jenn and Monica discuss A buyer's consultation is very effective in asking to thoroughly understand the desired outcomes of the buyer(s) and to address things like what is the cost of true buyer's remorse? Kim Costa, the tiebreaker for today, is actually writing a book on this topic specifically. She shares her process for helping clients look for the perfect home.        Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://www.lifestylefoundations.com/ https://kimcosta.atlantafinehomes.com/eng Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

    This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/              

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica have a special guest on the show, Grant Wise, the founder of Witly. The question they are collectively addressing today is: Are you struggling to convert your leads or are you just a lazy agent? They might ruffle a few feathers today!   Episode Highlights: Grant Wise is the founder of Witly, an automated ad platform.  “The Pyramid of Problems” is an illustration that Grant came up with to help agents visualize the struggles that they will encounter as they go into business whether they are a new agent or someone in the first 3-5 years who feels stuck. The industry average for online lead conversion is 0.8%. Why? Every agent goes through a cycle where they work way too many hours and get burnt out really fast. You have to get the right systems and processes in place. After processes and systems are in place and things are functional, what is next? What about scale? Grant talks about the journey to get there. Approximately 75% of people that are searching on Zillow have no intention to buy a home, they just like looking at houses. A lot of Grant's clients are converting around 2%. There are some simple things agents can do to boost conversion. Most agents do not come into the industry as business people. It is a “fall back” profession for so many.  Grant is of the theory that most real estate agents are not lazy because there is a difference between being lazy and uneducated.  What are the tips and tools to not be the ‘lazy agent' or the one who is continually doing the things that are not working?  What about the sales funnel? Grant reviews the types of leads and how you have to create the experience to move them through. Connection is a big piece. Grant has worked with a lot of people and top performing teams. He does something called relationship remarketing. How does it work?  Even for top producers, the connection piece can make such a huge difference. Grant watched a company in Orlando go from 3 million in annual production to 33 million. Grant's team helped them generate 3500 leads and engagement with their video content. When agents make a change from transaction focus to relationship focus, everything can change for you. If you're not building a relationship with your client socially, someone else is.   3 Key Points: Grant Wise is the founder of Witly, an ad platform. He created an illustration called the pyramid of problems to help agents visualize the struggles they will face. Lead generation and sales conversion are the first two and he explains why. There is the learning of how to get customers and then there is the learning how to operationalize the process of getting customers- two different problems, Grant explains.  Grant is about education. He shares tips and tools to get into action and create an experience for people that can really help you take off. He explains relationship remarketing.       Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Grant Wise - http://likegrantwise.com/  | https://witly.net/home   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault    Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/            

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are talking about a topic that is specifically in Jenn's wheelhouse: lead generation and referral costs. How should you be lead generating and how  do you know what you're getting when you pay for leads ? Don't miss out!   Episode Highlights: Should you pay for leads up front or should you just pay a percentage like a referral fee back to the source?  Monica talks about lead generating companies versus agent to agent. What about leads up for bid? Different companies have different policies in how they charge for leads. Have you heard about Zillow's flex plan? Jenn explains how her gut reaction is to pay on the percentage.  Are you a good converter? Monica talks about what makes the most sense for you if that is the case. Jenn says she thinks it is a bad idea to personal hire an ISA. Monica advises that she would not lock in for 12 months up front because what if the leads suck? You will want to be able to pivot. What are the different lead sources that you pay up front for? When does it make sense to pay a flat fee upfront? In real estate, 85 % of agents are lost every three years… Jenn warns against following the “shiny object” because not all lead generating sources that you pay for are going to provide good solid leads. If you are an agent and you want to partner with Jenn and Monica to make a lot more money without paying commission, call or text Jenn at (513) 400-1691. Monica puts some math to hypothetical scenarios that Jenn and her sort through. Jenn and Monica list all of the questions you should ask of lead generating sources. Tiebreaker Tiffany McDonald joins the show from eXP Cincinnati. Jenn asks her how you should pay for leads. Tiffany talks about referrals versus generic lottery or leads. She shares tips on how she gets referrals from other agents. Think about what type of referrals you prefer and is sustainable for you personally. Always consider the value of your time.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Tiffany McDonald: tiffiny.mcdonald@exprealty.com  | 513-500-5317   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!) Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)  

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/

  On this episode of the Real Estate Fight Club Podcast, hosts Jenn and Monica fight about whether or not agents should get paid only when the house sells. Monica says we all just accept what it is and assume the way it has always been but what if as agents, we question it? What if there was a different pay structure? Don't miss this one! Episode Highlights: Monica shares a personal story of when she spent 50 hours in a dog kennel for her 50th birthday to raise $50,000! Jenn says she thinks that agents should get paid like lawyers- paid for the time and a bonus for winning. If there was a retainer would fewer people hire agents? Monica says it is always about the money but Jenn says it never is and that a retainer fee would not change and that buyers and sellers could be charged. Monica believes that the pay is actually set up right and agents should get paid when they deliver. Jenn proposes what if though you thoroughly do your job and the client just simply changes their mind? Monica asks Jenn what the most valuable aspect is of the agent's role from prospect to sale.  What about buyers? Monica says she has never questioned how they get paid.  Jenn shares about “Better Call Saul”. Go check it out on the YouTube page. If the department of justice is questioning the pay of agents Jenn says agents just question too and get in front of the change. If buyers had to pay hourly what would happen? Monica says it would blow up the industry and be terrible, Jenn disagrees. Go to https://jennifermurtland.com/Vault/ to get a strong buyer consultation. Tiebreaker, David Sciplin joins the show; He is a veteran realtor with Coldwell Banker out of San Jose, California. David shares circumstances when he has had clients bail even though he did his job. He shares good advice on how to handle the different situations that may arise. 3 Key Points: Monica believes that the set up is correct - agents get paid when they deliver on what they agreed with the client and sell the house.  Jenn brings up the possibility of agents delivering exactly what was expected and agreed upon but then clients simply changing their mind. She says then there is no doubt that agents should get paid even without the sale. David, the tiebreaker on the show shares circumstances when he has had clients bail even though he did his job. He shares good advice on how to handle the different situations that may arise.     Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube David Sciplin - 408-647-6326 david.sciplin@cbrealty.com Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

WWYD (What Would You Do?) is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, Facebook https://www.facebook.com/realestatefightclub https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.instagram.com/realestatefightclub/ Jimcamarata@kw.com / Jim Camarata  612-562-7461 / https://www.camaratanumrich.com   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Ghostpostr For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/    

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are tackling the topic of Open Houses. Can you still get business from open houses? Monica says buyers can come out of the woodwork and perhaps sometimes do not have agents. Jenn says that most agents do open houses incorrectly. Tune in for all of the juice this week!   Episode Highlights: Buyers can come out the woodwork at open houses and may or may not have agents that they are working with.  Jenn says that most agents do not do open houses correctly. What is the proper process of doing it? For the full checklist of doing an open house right you can find it at: https://jennifermurtland.com/Vault/ Monica has gotten clients from a standard open house.  When and how long should open houses be? Jenn talks about her most successful time ranges. Can you do a video when you market your open house? What is the number one mistake with open houses? Too many agents don't follow up. How can you make sure to engage appropriately? What about finding out where the buyer lives now? Jenn talks about getting listings while you're at it.  Monica has advice for those who feel uncomfortable door knocking and want to provide a service. Jenn has two pro tips for door knocking.  Do not leave your brochure in their mailbox, it is not allowed! A buyer should not know more than you do about the house or sales in the same neighborhood. Tiebreaker, Karen Santaella, joins the conversation to talk about how to stand out at an open house. Karen shares how she approaches her conversations at open houses. Karen has a lot of experience. Jenn asks her to share her opinions on how often  to do open houses and how to do them right. What data and information can you take to an open house to show your expertise?   3 Key Points: There is a right way to go about open houses. Many agents don't follow the steps and don't follow up.  What about door knocking? Jenn likes it. Monica does not. Jenn shares her pro tips for being successful with it. Karen Santaella, the tiebreaker for this episode, joins to give advice about how to stand out at an open house. She personally builds trust before asking for any personal contact info. She shares how she brings value by providing data.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Karen Santaella - 602-363-4933 khsantaella@gmail.com   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/  

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/  

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to bring out the real issues, addressing the main things that you are doing that are hurting your business. Many real estate agents know there are things that they need to change but they don't. It is time to stop doing the things that are damaging your business and move in the right direction. Tune in now.  Episode Highlights: Everyone knows that lead generating gives them money but why is it then that so many don't do it? Jenn says that lead generation is the number one thing that you have to get right. Agents fall into the trap of thinking that lead generation has to look the same as everybody else. Why do you think that lead gen has to be some torturous thing? Let Jenn and Monica know on the Facebook page. Are you a secret agent? Monica points out this is where a lot of agents take a downfall. Many people actually love what real estate agents do and want to see it on Social. Monica recommends coming from a place of contribution, not asking for business with the formula: Inform. Educate. Demonstrate. And Entertain. You can't just post about real estate and magically get business, Monica explains. Jenn says stop thinking that you need to do everything!  Jenn and Monica have resources that help you calculate what money making activities you are doing versus other things that you should delegate. What about transaction coordinators? You cannot have a scarcity mindset. Monica talks about how it holds you back. You have to take the leap and start acting like the person that you want to be. There is great value in having a growth mindset and educating yourself as well as choosing carefully who you surround yourself with.  Connect the dots with your why. Monica talks about the “nowhere between two somewheres” Agents are taking overpriced listings in this shifting market. You have to protect your reputation.  The people who are active buyers and should buy the home are in it in the first 7-10 days as a general rule and it has not changed. You have to be comfortable selling your knowledge. Tiebreaker, Nicole Ward joins the conversation. She is a real estate agent in Northeast Ohio. Her podcast is called Confessions Of A  Wife, Mom, and Realtor. She teaches a lot of CE courses as well. Nicole gives her top two things that are damaging real estate agents' business.    3 Key Points: Lead generation is the number one thing you have to learn to do well in your own way; Also, you can't be a secret agent…If people don't know what you do, they will forget about you.  Do you think that you're the best real estate agent? Your confidence and mindset will directly affect your trajectory.  You have to protect your reputation as a realtor. Monica warns against the situations that will hurt your reputation quickly. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube https://www.facebook.com/RealtorMomMasterclass https://www.facebook.com/TheKeyGroupOhio https://www.thekeygroupohio.com/

This is a special series of The Realtor Fight Club Podcast where we talk about situations that are potential ethics and professional standards violations. What Would You Do in these situations? All cases mentioned and the code of ethics can be found at www.JenniferMurtland.com/Vault  Resources:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/  | https://www.instagram.com/jennifermurtland/ Monica Weakley Website , LinkedIn, https://www.facebook.com/mycoachmonicaw https://www.facebook.com/realestatefightclub Rachael Real | rreal@dealwithreal.com |  (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate https://www.instagram.com/realestatefightclub/ https://www.youtube.com/c/JenniferMurtlandRealEstateFightClub https://www.facebook.com/realestatefightclub Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get Facebook daily posts for FREE!)   Cyberbacker - https://cyberbacker.com/ (Get a special gift simply by saying you heard it on Real Estate Fight Club)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/