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Scott Anthony Barlow: Happen to Your Career Scott Anthony Barlow is CEO of Happen To Your Career and host of the Happen to Your Career podcast. His team and him are focused on helping people find the work they love. He's also the author of the book, Happen to Your Career: An Unconventional Approach to Career Change and Meaningful Work*. You've been laid off, or someone close to you is navigating that reality right now. A lot of the first things we think to do after a layoff are wrong. In this episode, Scott and I explore what to avoid…and more importantly, where to begin anew. Key Points Most people underestimate the time it takes to mean a transition to the next, right position. Submitting tons of applications, networking everywhere, and telling everyone that you're looking feels productive, but is often either incomplete or a waste of time. Give yourself the space to grieve. Spend time with the people who care about you. This didn't happen to you, it happened for you. Whether objectively true or not, this mindset will help you be intentional about next actions. Hyperfocus your targeting by creating a master resume and also considering backdoors to opportunities. Decide when to hire help by using math – how much will expertise help speed up the process and/or help you land a higher salary? Resources Mentioned Happen to Your Career: An Unconventional Approach to Career Change and Meaningful Work* by Scott Anthony Barlow If Love Is a Game, These Are the Rules: 10 Rules for Finding Love and Creating Long-Lasting, Authentic Relationships by Chérie Carter-Scott Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Craft a Career to Fit Your Strengths, with Scott Anthony Barlow (episode 424) How to Nail a Job Transition, with Sukhinder Singh Cassidy (episode 555) How to Respond When You Get Triggered, with Sally Helgesen (episode 620) Expert Partner In this midst of a layoff? Feeling stagnant in your current role? Scott Barlow and his team may be able to help as official partners of Coaching for Leaders. To discover more about how his team can support you, get in touch on our expert partners page. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Welcome back to 7-Figure Educator! In this episode, I'll be addressing the most common misconceptions about coaching for educators and entrepreneurs, and how to identify the right coach for your business. Spoiler alert: a coach is NOT your therapist, accountability partner, or cheerleader! Join me as I walk you through the essential do's and don'ts of selecting a coach, highlighting the three most crucial factors I consider in my own selection process. By the end of this episode, you'll have the knowledge and strategies to choose a coach who can effectively guide you toward achieving your business goals. KEY POINTS: - Most common misconceptions in coaching - The difference between coaching and therapy - The importance of seeking therapy over coaching for mindset issues - On business coaching expectations and roles - The importance of personal accountability in business success - The pivotal role of choosing a coach with aligned values - Why Dr. Erica prioritizes in-person coaching - The importance of setting realistic expectations in a coaching relationship - Dr. Erica's definition of coaching QUOTES: "Coaching is not therapy... your coach is not your therapist." — Dr. Erica Jordan-Thomas “It's really important — in order to get the most out of that coaching relationship, you've got to be really clear around the roles and responsibilities of you and the roles and responsibilities of the coach.” — Dr. Erica Jordan-Thomas RESOURCES: [LIVE EVENT] Join us at Seven Figure Educator Live, our three-day event in Atlanta, Georgia, where you'll experience unparalleled content, community, and fellowship. Click HERE to grab your ticket now and let's make magic happen together in Atlanta! [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. [GET LAUNCHED SCORECARD] Don't miss out on the chance to gain clarity on your stage of business with our Get Launched Consulting Scorecard! Click HERE to take the quiz and get actionable steps tailored to your business stage. Dr. Erica Jordan-Thomas IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764 Facebook | @EJTConsultingLLC Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast! 7-Figure Educator is produced by EPYC Media Network
David Rogers: The Digital Transformation Roadmap David Rogers is the world's leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His previous landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David has helped companies around the world transform their business for the digital age, working with senior leaders at many of the largest corporations and he's been featured in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. In his newest book, The Digital Transformation Roadmap*, David tackles the barriers behind the 70% of businesses that fail in their own digital efforts and offers a five-step roadmap to rebuild any organization for continuous digital change. Most of us have heard that leading change requires highlighting a problem, deciding on a clear vision, and then cascading that vision down. In this conversation, David and I discuss how those actions alone often result failed outcomes. Instead, we highlight what a shared vision really is and how we can do a better job of helping the entire organization respond better to change. Key Points Most digital transformations fail because they focus too much on technology and not enough on the actual organizational challenges. Selling a problem is negative urgency. It's important as a component of change, but insufficient alone. Successful change leaders also embrace positive urgency. A north star helps leaders and their organizations get clear on the “why” instead of simply the “what.” Once defined, thoughtful debate on measurement brings alignment and empowerment. It's a mistake for vision to only come from the top. Vision should exist at every level. Avoid thinking about vision as cascading down. If anything, vision should be cascade up. How conversation happens at each juncture will define how well this works — or doesn't. Resources Mentioned The Digital Transformation Roadmap* by David Rogers The Digital Transformation Playbook* by David Rogers David Rogers on Digital newsletter Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Pivot Quickly, with Steve Blank (episode 476) Engaging People Through Change, with Cassandra Worthy (episode 571) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
This episode first aired on 15th March 2021 Are you enjoying the podcast? Please leave a rating and a review. Orla O' Flaherty is a herbalist, naturopath, and nutritionist who specialises in female health. She's also one of my closest friends, and we go deep on hormones (for women and men) in today's podcast. This one is worth saving for a couple of relistens as there are knowledge bombs left, right, and center in today's episode. Brought to you in partnership with Lets Get Checked. To get 30% OFF your first time order, enter the code KEANE30 at checkout. Key Points · Most people know that what we put into our system has a direct effect on our health. That said, the general public has accepted as healthy certain foods that actually have negative effects on your body. Oats are a great source of carbohydrates, reduce anxiety, and promote sleep; but at the same time oats are proinflammatory because they contain what are known as phytates. Then there is soy, which contains phytoestrogens that may adversely affect hormones. Unless your soy is organic, non-GMO, and fermented, Orla advises keeping it out of your diet. · Before looking at how to boost your sex drive, the first thing to ask yourself is why your sex drive is low in the first place. For women, predominantly, there is an issue with their estrogen and testosterone—their estrogen levels may not be rising optimally, and their testosterone isn't being activated. Women on the pill will automatically have a lower sex drive. For men, especially those over 45, low sex drive is usually due to low testosterone levels. Men under 45 with low sex drive, on the other hand, may be experiencing psychological issues. · Stress is not only one of the biggest culprits when it comes to fertility issues, but it makes the sex act itself robotic. “My first thing is to get women to stop trying,” says Orla. In addition, beware “The Two-Week Wait” following ovulation when a woman waits to see whether they are pregnant. Those two weeks may turn into two months or two years, which only serves to compound their stress levels.
Donald Miller: How to Grow Your Small Business Donald Miller is The New York Times bestselling author of Building a StoryBrand and Business Made Simple. He has helped thousands of businesses grow with his powerful framework. In 2010, Don started the business he'd always dreamed of. Although his business was doing ok, he quickly realized it wasn't what he thought it would be. Everything depended on him, and he was drowning in the mundane day-to-day. For years, his business struggled to produce dependable, predictable results. Over years of fits and false starts, Don grew his business from nothing to nearly $20 million. In the end, he realized there were six key parts of a business, and if they were managed well, the business would fly far and fast. He's captured those lessons in his book How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off*. A huge percentage of businesses fail before they have any significant success. One key trigger is failure is a marketing that doesn't work. In this conversation Donald and I discuss how to power the marketing engine of your business by using the key elements of the StoryBrand framework. Key Points Most small businesses think more about how their marketing will look rather than what their marketing will say. People are attracted to what helps them survive and thrive…and it helps to communicate those message simply. People buy products and services to solve problems, not because they care that much about the business. The customer is the hero. Never play the hero; always play the guide. People who are insecure talk about themselves. People who are confident talk about others. Talk about yourself only in the context of how it helps the customer. Resources Mentioned How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off* by Donald Miller Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Serve Others Through Marketing, with Seth Godin (episode 381) How Leaders Build, with Guy Raz (episode 491) How to Quit Bad Stuff Faster, with Annie Duke (episode 607) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
On this episode of the Real Estate Fight Club Podcast, Jenn, Monica, and guest Ryan will duke it out over whether geographical farming is dead or not. If you have preconceived ideas about geographical farming, be ready to let them be challenged. Tune in now. Episode Highlights: What is geographical farming? Jenn introduces Ryan Smith, he has a program and podcast called, “Launch Your Farm” Most agents when they hear farming think of the traditional old school way. Ryan talks about the shift to community based rather than personal based. People do not care about the stats until they know you care about them. He has the formula CPR- Community, Positioning, and Relationships. How do you create a servicing persona? Jenn asks Ryan how you pick where you are going to geographically farm and a few examples. What does ambassador mean and what does it look like when it shows up in a postcard? Ryan shares how his farm did a community fundraiser event and then tied that into marketing on their postcard to share about it. Ryan talks about relationship building and its value in converting leads. Monica asks Ryan to share some simple, inexpensive ways to be known in a neighborhood. How should you be communicating and how often for farming? Start with your goals and your time, energy, and financial budget. Self promotion alone will not give you the success you're looking for. How do you educate people along the way? Jenn asks if people follow his class and formula, what the results timeline is. Why is the neighborhood home price report so powerful? Ryan advises against just throwing money at sponsorships but really actually get involved where people see you and not just your brand. How does the farm and funnel work? What is direct response marketing? Ryan explains the opportunities with it. Ryan has a podcast called, “Launch Your Farm” and his website has the same name. He shares about his program and what it offers. What about buying a list for farming? 3 Key Points: Most agents think of farming as an old, traditional way that is now outdated or too inefficient. Ryan brings a new perspective and more factors to consider than have previously been taught. Postcards are not the only strategy for farming. Ryan shares how you can use them and what it looks like to make them more meaningful for connections and servicing the community. Two of the key factors to success in geographical farming is to get people to put their hands up rather than just sending your name out there as well as consistency in the long game. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast Facebook page | Instagram | YouTube RedX - https://www.theredx.com/fight-club http://launchyourfarm.com/ https://launchyourfarm.thinkific.com/courses/Elite http://launchyourfarm.com/lyfblog/ Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - What type of Agent are You? What is your RIGHT Career Path Take this quick quiz and find out - https://www.realestatecareeraccelerator.com/ Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!) Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/ RedX - https://www.theredx.com/fight-club/
Susan MacKenty Brady: Arrive and Thrive Susan MacKenty Brady is the Deloitte Ellen Gabriel Chair for Women and Leadership at Simmons University and the first Chief Executive Officer of The Simmons University Institute for Inclusive Leadership. As a relationship expert, leadership wellbeing coach, author, and speaker, Susan educates leaders and executives globally on fostering self-awareness for optimal leadership. Susan advises executive teams on how to work together effectively and create inclusion and gender parity in organizations. She is the coauthor, along with Janet Foutty and Lynn Perry Wooten, of The Wall Street Journal bestselling book, Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership*. In this conversation, Susan and I discuss the reality that while we may intend well on inclusion, real change starts with us first. We explore how implicit bias assessments can be useful in discovering where they bias is that we don't see in ourselves. Plus, we examine some of the key actions we can take on relationship building and repair in order to get better. Key Points Most of us intend well, but we often miss the opportunity to move from being an ally (alignment) to being an upstander (taking action in the moment). Utilizing an assessment can help us understand where our implicit biases diverge from our conscious thoughts. Curiosity and relationship-building isn't just for the moment — it's the before, during, and after of conversations to discover how we get better. When we make a misstep, move quickly and purposefully to repair the relationship. Resources Mentioned Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership* by Susan MacKenty Brady, Janet Foutty, and Lynn Perry Wooten The Inclusive Leader's Playbook by Susan MacKenty Brady, Elisa van Dam, and Loe Lee Project Implicit: Implicit Association Tests Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes What You Gain By Sponsoring People, with Julia Taylor Kennedy (episode 398) How to Build Psychological Safety, with Amy Edmondson (episode 404) How to Be More Inclusive, with Stefanie Johnson (episode 508) How to Reduce Bias in Feedback, with Therese Huston (episode 510) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke out over "Is real estate just as easy as a game of soccer?" Today a very special guest, Cyrus Mohseni will share how he got into the real estate business and how to create massive success by failing first. A lot of people think that if you are going to get into real estate, you are not going to fail, but Cyrus talks about the actual reality of real estate. Tune in. Episode Highlights: When you hear Cyrus' back story, you will understand the power of what he learned through the process and having great success in real estate. There are a lot of correlations or lessons learned while Cyrus was playing professional soccer that have translated to his career. As a real estate agent, he suggests to give the audience an idea of your production and your world and be relatable with your lessons learned. Cyrus is a part of the National Association of Realtors under 30. He is in the Forbes Real estate council. He got the 7th seal award from the US Department of Defense for supporting veterans, it's one of the fastest growing countries in the world. Cyrus had failed a lot of the times, but he also had success really fast. People talk to him about business, not only real estate. The reason his business has been successful in such a short amount of time is because he has taken the opportunities that have come his way. Monica asks Cyrus where he learned to process failure. Cyrus never really liked school; He actually hates school but loves learning. Cyrus shares his mindset around tough circumstances and how he will learn a new lesson, and he will just move on and do something bigger. If someone else is trying to teach you something, you have to be able to accept that you could be wrong. Failure is a good thing. So take your ego out of it, and know that it is ok to be wrong. And then you will realize you are wrong most of the time but that makes you right. Cyrus has learned to process failure. He suggests starting quickly and learning from your failure. There are a lot of people in this industry that visualize, they are amazing. But they are horrible at mapping it up. They just break down at the mapping out. But then you have people that can't visualize but are great at mapping things out. It wasn't the people that did their business plan, and they didn't even have it. They don't know what their end goal is. They don't know. That is the difference. A lot of people get stuck in visualization compared to mapping it, and then they never move on to mapping it out. If you want a successful business, you need all three. And is it going to be you doing all three or are you going to bring somebody else to help you do one and two because you're very good at three. And that is where building a business and in real estate in general. Cyrus played as a goalkeeper, and as a goalkeeper, when you commit, you have to commit like if you start at the 50-50 ball between you and the other player and you start going out. If you stop halfway, you will lose every single time. You have to commit. Jenn asks Cyrus, if you were a full-time mom or a full-time dad, or you had a part time job or you were just starting out, you didn't have the full hours to dedicate. What would you have done? Cyrus's mom always said you could do anything in life, if you want to do it, you put your mind to it and you can do it. Cyrus does all the luxury listings that were up at the higher price points. He just took one in Newport Beach for $8M. He is doing $2M plus and that was very hard for him to let go of the buy side and then to let go of listings in general. 3 Key Points: Most of the real estate agents fail, 85% of them are out within the first three years. Cyrus explains how as a real estate agent you stay focused and how you know what to do. Cyrus was playing professional soccer, he got injured and now he can't play anymore. He made a professional choice of winning in life because he made the become better. There are steps to accomplish anything. The first step is visualizing, the second step is mapping it out and the third step is to execute it. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast Facebook page | Instagram | YouTube https://www.instagram.com/cyrusandre/ https://www.cyrusmohseni.com/ Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - Go To trial.coachcode.com and put Coach Code sponsor FightClub Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!) Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club) Pipeline Pro Tools - https://pipelineprotools.com/fightclub/
On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to duke it out over what is the best lead follow-up system? A lead for Monica is a referral from a client, and she does whatever it takes to get in touch with that person because they might also expect her call. Jenn uses all forms of communication if a person or lead doesn't respond once because her thought process around that is - they will respond in their preferred way of communication. Tune in for all of the details! Episode Highlights: If you have a referral lead and if that person doesn't call you back, it still does not mean they don't want to do business with you, says Jenn. Jenn inquires, in the case of referral, you first call the person, and they don't return the call; what do you do? A certain percentage of buyers are listing, but Jenn does not care that much because she would help you if you want to be helped. For internet leads, you have got to be quick. But, if you are doing Zillow leads, you have to understand that this game is one with consistent persistence, suggests Monica. Jenn answers the question: When does she give up or move off from the lead if they never talked to her? The goal is to get a response, and if you have got 15 leads, that is a lot because all you are doing is a lead follow-up every day, says Jenn. Honestly, the answer to the best lead follow-up strategy is that it depends on what lane you are in and how serious you are about that lane, says Monica. Monica shares her advice on Zillow leads. Tiebreaker, Jamie Woodall, licensed associate real estate broker at Pat O'Brien & Associates, joins the conversation. He says before becoming a real estate broker, he was a pastor and was visiting about, opening up churches, making connections, networking, and inviting people to create things together. Immediate, passionate, and energetic response is the best lead follow-up strategy. Jamie gives his advice on timing. If you don't generate leads, you have nothing to negotiate, and if you work in order of priority following up and generating leads, it is more important, affirms Jenn. You can put all of your detailed information on the contact card of your phone so that when you shoot it to a new lead, they at least have you in their contacts list that they ever do need help, suggests Jamie. Many agents are starting to do videos on different neighborhoods, so that could even be something if new clients are looking at a specific community, and this idea is creating values, says Jenn. 3 Key Points: Most brokers have an automated system, and automated is better because the problem with lead follow-up is that after so many leads, it is very difficult for you to do it manually, says Jenn. If you want to build a business based on cold leads from Zillow, and that is your strategy, then you better get a solid follow-up system, recommends Monica. The main thing that Jamie looks for in the first conversation with the lead is their criteria for a home, price range, timeline, and the main reason they are buying the home. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast Facebook page | Instagram | YouTube Jamie Woodall Website | jamie@patobrien.com Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Coach John Kitchens - Go To www.CoachCode.com to get on the list! Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get It For FREE!) Cyberbacker - https://cyberbacker.com/ (Get a FREE gift by simply saying you heard it on Real Estate Fight Club)
On this episode of the Lab Coat Agents Podcast, Jeff talks to Allan Dalton once again. In the earlier episode, Allan dropped tons of knowledge, but they still have more to deliver! Tune in to hear insight on what to expect from the industry in the future. Episode Highlights: 45 years ago, the industry was so much different. Then, it had so many part-time people led by virtue of somebody being full-time, that in essence, became the greatest credential that one wanted to showcase to the public, and we don't see that anymore today. Allan says that you can find that the most entrepreneurial are typically from a family where somebody owned a restaurant or gas station or a small business, so that's in their DNA. It became more difficult for an agent to go against a large entrenchment of regional brokerages, and the only place to go over the last 5-10 years is to start a team. Many realtors don't use the word merchandising as much as the word staging because they are all into staging, but staging is what you do when somebody is ready to get their home ready to put on the market. Merchandising is all the things they do strategically to the home while they're living there to increase its value. Where does someone gain the eloquence in knowledge to be able to answer the question, “How is the market?” because the reality is the industry is very antiquated, not only in age but also in technique. Allan says we have got to be more accurate in the de-segmenting language, which applies to virtually everybody. The way in which realtors respond to expired listing home sellers is the single most glaring example of how we haven't changed in 50 years in terms of our self-perception and how we internalize value. The value has to be on your skills, not in your service. Service is the skill of the cake; Services are just the frosting in the cake. A stockbroker doesn't have much value in transacting a stock. They have value in recommending stocks because the market determines the price of what a stock sells for, says Allan. If you see yourself as a listing agent, you make listing presentations, and you're not allowing your brain to go deeper into marketing, even to the point where you can explain it as you understand it, you're not going to get into all of the elements of it. Do you have a marketing anchor? There is only one reason why the home doesn't sell in Metro Saint Louis, and that is because of ineffective marketing. How many people are working with buyers who haven't developed a communication system for buyers? Allan discusses the difference over the years with professional selling techniques and communication. In real estate, we are trying to put words in people's mouths, and that's why they get frustrated, and also, we don't get referrals from these people because it's not a comfortable experience. Language is the closing of ideas, and we need to find out what customers are thinking. We have to do it in a way without incurring the wrath of the consumer. Where is real estate going, and what does the near-term future look like in the real estate industry? Disruption takes place when something no longer makes sense, which accounts for the industry buying side disruption, because prior to the Internet, as we all know, the only way or place a consumer, and specifically a buyer, could go to get access to open the door to their dream home was the first through a realtor. The industry has become monetized on the buying side. The only place that third-party pools can go to monetize their investments further and expand investments is to now also become the first point of contact with home sellers. Hundreds of millions of dollars will be invested to encourage home sellers. What will it be for? Artificial intelligence is more objective. There's no prejudice, and there's no bias, and it's statistical. Artificial intelligence is going to allow people to get sophisticated, comprehensive updates on productive data, trending data, and market stuff 24/7. The industry has to go beyond how we serve the community to how we represent the community, and that is just not a difference of words. It's a whole subset in a whole different direction, says Allan. 3 Key Points: Most brokers have not spent a lot of thought on how to answer the question, “How's the market?” because they may not be cognizant that 100% of their income is essentially derived from how they communicate their value, says Allan. Allan says every market in history is opportunistic. The only thing that sells is accuracy. In the real estate market, if homes are going down in value, you can sell your home and buy something larger. Communication of value and understanding of how the market works is key for real-estate agents and most do not have the ability to succinctly explain how the listed market works. Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram Jeff Pfitzer | Instagram | LinkedIn | Twitter Allan Dalton allandalton@hsfranchise.com | Text Allan - 805.338.8796 https://www.realliving.com/pages/executive-biographies https://www.rismedia.com/2021/02/27/hall-of-fame-allan-dalton-collaborative-environment/ Chime (Sponsor) RedX (Sponsor)
This is the first episode in my 30 episode Prosperity Series. I have received clear instruction from Source to open up the conversation about PROSPERITY. There are two things I see hold back Spiritual Entrepreneurs. First, they just give up. Stepping out as a Spiritual Leader is one of the most challenging things one can ever do, because it takes constant inner work. Second, and this ties into the 30 episode Prosperity Series, their money beliefs repel money away, causing success to elude them. That is why I have been guided to help remove the resistance around money, so you and spiritual entrepreneurs around the world can step out to serve on a grand scale. In this first episode we discuss the difference between Prosperity and Abundance. There is an energetic difference between them and it is imperative that we understand this difference so that we can create the abundant life that is our birthright. Tune in to this podcast to understand and FEEL the difference between these two words. Once you can feel it, the energy of prosperity will open up to you. Key Points: Most spiritual entrepreneurs are accidentally repelling money away, which is why success eludes them. There is an energetic difference between Prosperity and Abundance. Understanding the difference will remove resistance to money. Why striving for “abundance” is causing you to repel money away. Resources: Download a FREE copy of my international bestselling book Are You A Spiritual Entrepreneur? here: https://kimberlymaskaspiritualbiz.com/freeayasebook I invite you to join my free Facebook Group, Spiritual Biz Success, where you can get all of your spiritual business questions answered: https://www.facebook.com/groups/spiritualbizsuccess Ready to step out and shift consciousness on this planet with your spiritual gifts? Watch my free masterclass to discover the 5 Shifts My Spiritual Coaching Clients are Using to Create 6-Figure Spiritual Businesses. Watch it here: www.spiritualbizsuccess.com Credits: MUSIC PROVIDED BY: Happy Life by Fredji SC: https://soundcloud.com/fredjimusic FB: https://www.facebook.com/fredjimusic/ Promoted by MrSnooze https://youtu.be/rhV_DIoebmU
Key Points Most athletes will likely be training with very basic, common exercises such as a barbell squat, deadlift variation, pushes, and pulls. These exercises may not always be the most “attractive”, but they serve to provide athletes with the physical qualities that they need to excel at their sport such as endurance, strength, movement capacity, etc. Many of the “fancy” exercises seen on social media tend to limit the athlete's ability to train these qualities, and end up being sub-par exercises as compared to their more simple counterparts. Guest Resources Rob Rabena: https://www.instagram.com/robrabena3/?hl=en Links & Social Media Website Rehab Integrated in Sports Education https://sportsrehabeducation.com/ Precision Performance Physical Therapy https://precisionperformancept.com/ Instagram RISE https://www.instagram.com/rise_education_/ Precision Performance Physical Therapy precisionperformance.pt Jon Herting, PT, DPT jonherting_dpt Max Lepage, PT, DPT maxlepage.dpt Nisha Meyer, PT, DPT nishameyer.dpt Troy Koch, PT, DPT troy.koch.dpt Nick Perugini, PT, DPT nickperugini.dpt Facebook https://www.facebook.com/myprecisionperformancept
In this episode of Y.E.L. 2.0, your host Peter Voogd, serial entrepreneur, mentor, speaker, best-selling author, husband and father interviews Shaun Clark about the power of consistently innovating and keeping up with the times while talking about his business journey and vision. Episode Highlights: Shaun states that he previously owned a really successful software company that helped small businesses collect money and avoid bankruptcy. He elaborates on how he helped a lot of small businesses collect money. He had this big customer list of around 1000 small businesses. It's not just customer count but also the skills that matter. Peter asks Shaun a series of questions including - how would he recommend continuing to adapt and innovate? What are they, as a company doing to continue to stay cutting edge and innovate? Do they have an internal team? Peter asks Shaun that what he would suggest an entrepreneur looking to capture leads in 2021. As per Shaun, Lead Capture is really important – try Facebook ads, Google ads, etc. A lot of small businesses miss out and don't convert a tonne of business that they could. Shaun states that leads and ads cost money, so what is needed is to ensure that next step in the process is on point. 3 Key Points: Most businesses don't go bankrupt because they have a bad idea or service; they get hit with all the bills from the vendors and then they go bankrupt. Magic is created when we work together as a team, as a partnership. Ads are the best way to get out in front of somebody for a local business. Tweetable Quotes: “I think that in the long term, it's by enabling other people's success, you're the multiplier effect and it’s huge, right?” – Shaun Clark “So by being good at what we were good at, which is in our case, we think of as Software Engineering, we're able to connect with people really good at the other stuff, which is marketing, sales, storytelling and service, that are as important as engineering.” - Shaun Clark “But you're not; it sounds like you guys are never ending trying to improve. You're not, you don't” - Peter Voogd “if I can help somebody else of what a stupid decision, I would love to do.” - Shaun Clark “Absolutely. That's huge. In terms of high level, obviously you do a lot but is there a single way a lot of people are looking to capture leads right now they're looking for lead generators, lead magnets.” - Peter Voogd “The biggest message I would send is not about leads, believe it or not, I would say there's not a local business on the planet, and especially not in North America, who you couldn't drench with leads with some very simple ads overnight.” - Shaun Clark Resources: Let’s Connect on Social Media: Follow Peter Voogd: Facebook Instagram Twitter YouTube Snapchat Linkedin Podcast Editing
On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley sometimes fight just to fight, but not on this one. This one gets ugly. Do you go with a showing assistant or buying agent when trying to expand and grow?Episode Highlights: Monica is a thumbs-down on teams in general because 99% of agents don’t know how to execute one.Showing assistants give agents more time without taking a chunk of the commission.Though Jenn is not pro buyer agent, she does not think showing assistants provide the value that Monica believes they do.Jenn would prefer another experienced agent to show a house in her place rather than a new showing assistant.Monica believes that the person showing the house is there to show while Jenn believes they are there to sell.A professional knows how to show up on time, ask questions, and translate information back to the agent.Don’t look like you just came from a bar or a workout class when you show a house.Jenn believes that peers provide more value to the agent and the clients than a showing assistant does.Monica appreciates showing assistants’ desire to learn and eagerness to show a house.By setting the expectation that the showing assistant isn’t a replacement, you take the pressure off the situation.By having a group of agents who are there to help with showings, agents can assure an experienced agent at all showings.Though Jenn does not think it could hurt to have a showing assistant, she does think there are better options.People tend to build teams for the wrong reasons and often do not have the right systems in place.Whoever shows the house needs to be adequately trained to provide the right information.At one point, Jenn had roughly 70 people that she was coaching and training.Because they are by themselves, most agents find it necessary to have a buyers agent.Agents need to ask themselves where their business is and which method is easier.While there are agents who run incredible teams, it’s very rare in the world of Monica and Jenn.This week’s tiebreaker, Jim Black, has built a large team, but it took a few failures before he got it right.Due to his experience with agents getting lost in the mix, Jim prefers to hire a showing assistant.Initially, Jim paid someone to show properties and gave them a large piece of the pie.Hire an admin, at first, when you are the one expanding the sales by yourself.When bringing on an agent, they are solely focused on how to get a paycheck.With a salary+bonus model, agents stay more hungry to learn and less hungry to eat.Jim believes that the best way to train someone is to bring them with you to all your appointments.3 Key Points:Most agents get into the business with the intent of handling all parts of their business which makes them bad at building and running teams.While Monica would rather have a showing assistant to show the house and translate the information back, Jenn would prefer an agent with a similar level of experience.Regardless, whoever shows the house needs to be trained in doing so, so at the end of the day, it comes down to who the agent trusts.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook pageJim Black Website, Email: jim@jimblackgroup.com, Phone: (774) 280-0353The Millionaire Real Estate Agent
On this episode of the Fast Lane with Sara Jayne podcast, Sara Jayne talks to Raylene Short, a healing practitioner about dealing with lyme disease, infections from tick bites, her work with body and emotion code, spiritual warfare, making medical choices, releasing traumas, and despair anchors. Episode Highlights: Sara Jayne introduces Reline, who shares her personal background. How did Raylene and her son deal with lyme disease? Did she know that she had been bitten by a tick? There are over 40 types of tick-related illnesses. What is ‘emotion code’ and ‘trapped emotions?’Modern medicine is often a ‘one size fits all’ approach that never gets to the root of the problem. Spiritual warfare can occur during emotion code, Certain organs produce certain trapped emotions. What do patients need to start with fibromyalgia? Has Raylene worked with clients that have eye issues when they get super dry and feel like they have a film over them?Toxins and toxicity are the number one problem impacting weight gain. What is the full impact of releasing traumas? What are despair anchors? How can media programming affect our emotions? Exposure to toxins can affect our bodies in ways we are unaware of. 3 Key Points:Most lyme disease testing on the market today is 50% false negatives. 95% of our brain usage is the subconscious mind and 5% is the conscious mind. Body and emotion code involves the practitioner connecting to the subconscious of the client, incorporating all areas of your body into one. Resources Mentioned:Fast Lane FacebookFast Lane on Apple PodcastsContact Raylene Short: northernrockieslyme.org/affiliatespartnerscollaborators/contacts/raylene-short-central-mt/Book: The Emotional Code by Dr. Bradley Nelson
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks to Dr. Vatsal Thakkar, MD, Founder, President and CMO at Reimbursify. Dr. Thakkar talks about his healthcare entrepreneurial journey and creating an innovative process for managing insurance claims through Reimbursify. He also discusses how technology is a great tool to generate revenue and elevate healthcare services for patients. EPISODE HIGHLIGHTS: Dr. Thakkar talks about his journey becoming a physician and how he started his own private psychiatric practice. He recommends catering to the natural demand of a specialty niche in the healthcare space. Insurance companies save money by saving time, which often results in reduced patient care quality. Dr. Thakkar has flipped the model of assembly line medicine by streamlining the filing process for claim forms. He saw his patients struggling to file insurance claims. As a result, he created Reimbursify, which eliminates paperwork headaches, elevates workflows and introduces a new way to deal with claims effectively and efficiently. The development of Reimbursify was guided by the desire to keep it simple, easy, effective and accurate. The app allows patients to file an out of network claim on a smartphone. With the soul of CTO, Dr. Thakkar believes automation can be a friend for practices and clinics. Two examples include outsourcing call answering and online appointment scheduling. Ultimately, the goal of Reimbursify is to serve as a high-tech, low-cost tool to aid practice flow and generate more business. Technology is necessary to run an office or practice. Be intentional about embracing entrepreneurship in your healthcare practice. If you’re worried about making the leap, you’re probably going to be a good entrepreneur. 3 KEY POINTS: Most healthcare professionals don’t realize their own market power and ability to generate business and income. Seek new opportunities and learn new ways to enter into the business scene. Reimbursify is a patient-friendly, innovative platform to file insurance claims and track reimbursements. Introduce “entrepreneurialism” in little ways and be less afraid to take the leap. Being worried about taking risks is usually a good sign and would probably have a more positive outcome than you first expected. TWEETABLE QUOTES: “(Filing claims) Needs to be digitized, simple, easy and accurate.” - Dr. Vatsal Thakkar “Many practitioners don’t realize cash practices are reimbursible services for patients.” - Dr. Vatsal Thakkar RESOURCES MENTIONED: Reimbursify - https://reimbursify.com/ Reimbursify (Practitioners) - https://reimbursify.com/practitioners/ #HealthcareEntrepreneurAcademy #healthcare #entrepreneur #entrepreneurship #healthcaretechnology #healthcareinnovation #healthcareapp #patientcare
During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jack Bosch of Orbit Investments about how he has flipped over 4000 transactions. Learn about Jack’s unique niche and how he found a smart system for flipping land that led him to financial freedom. Episode Highlights: Jack Bosch is a German immigrant. He and his wife have been in real estate since 2002. He flips land like other people flip houses. They have mastered the technique of finding people who truly don't want their land anymore. The profits from flipping land have allowed him to invest in a large portfolio of single-family homes and multi-family units. They stumbled across land flipping when looking at tax liens and tax deeds. Jack can run this business from anywhere. During the crash, margins were smaller but they were still making money. There's not very much competition in this niche. Most realtors don't know how to list land. They focus on infill lots and lots in the path of growth. In their listings, the first photo will usually be of a key place that the land is nearby to emphasize convenience and location. Prior to the crash, they would buy a large number of properties and then hold large auctions and sell them all in one day. After the crash, they discovered that they could sell the properties online. This allowed them to scale and also allowed their students to replicate the process. They like seller financing. They started with 70/30 cash/owner financing. In a recession, that flips. Jack describes how they approached people differently during the recession. He began to offer incentives to people for paying off their loans early. If you discount the price enough, you will always have cash offers. Jack loves the cash flow that seller financing offers because of how stable that income becomes. Jack shares how he handles defaults. Generally, when he calls people that haven't been paying, he asks what they can afford. He will often lower the interest rate, stretch out the loan, and keep them there for a win/win. They foreclosed on 5-10% of them at that time and then resold them at the lower price. It's important to remember that they had already made their money back with the down payment on most of these properties. Learn how Jack's system works by listening to the first ten episodes of his podcast, Forever Cash Real Estate. He figured out how to reach out to people before their property hit auctions. They knew they could develop criteria about who they wanted to reach and could reach them through county records. Their hypothesis was that if they sent the right people a letter, they would be calling back in droves and be willing to give them the property for almost nothing. Most of Jack's students are people that are frustrated doing what they're doing. Many of these students have real estate licenses. The majority of them do start part-time like Jack did. 3 Key Points: Most real estate agents don't know how to position land. When you flip land and offer seller financing, you create cash flow. There’s a ton of opportunity in the land flipping niche and very little competition. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jack Bosch LinkedIn Land Profit Fun website Forever Cash Real Estate Podcast Land Profit Generator Real Estate Group Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group
Dr. Gleb Tsipursky, PhD, Cognitive Neuroscientist and Behavioral Economist, speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. In this episode, they talk about the factors influencing decision-making and how to avoid common cognitive biases. Gleb provides advice to help entrepreneurs make smart decisions and avoid common mistakes when it comes to the decision-making process. Episode Highlights: What is Dr. Tsipursky's background and what led him to become an expert in decision-making and disaster avoidance? What factors most influence decision-making? How can people get beyond tribal instincts? What are some strategies an entrepreneur can use to hone in on making good, informed decisions? How does Gleb’s work relate to the psychology of marketing and neuro-linguistic programming? Is there a time when you should follow your gut? Does Gleb think CEOs known for following their gut are portrayed inaccurately? What are other important cognitive biases to consider when entrepreneurs make business decisions? How can you assess yourself without letting your own cognitive biases affect your self-assessment? 3 Key Points: Most people use tribal instincts that aren’t adapted to the modern environment to make the majority of their decisions. Entrepreneurs often make decisions using an optimism bias or the planning fallacy. Good leaders should be humble and pivot effectively when needed. Tweetable Quotes: “Failing to plan for problems is planning to fail.” – Dr. Gleb Tsipursky “This is one of the worst things that entrepreneurs do: they become stubbornly reluctant to acknowledge they're wrong.” – Dr. Gleb Tsipursky Resources Mentioned: Dr. Gleb Tsipursky LinkedIn https://www.linkedin.com/in/dr-gleb-tsipursky Never Go with Your Gut (Book): https://www.amazon.com/Never-Your-Gut-Pioneering-Decisions/dp/1632651629/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1586239625&sr=8-1 Disaster Avoidance Experts https://disasteravoidanceexperts.com/ Free Online Assessment on Dangerous Judgment Errors https://disasteravoidanceexperts.com/subscribe/ #HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #cognitive bias #decisionmaking #gutinstinct
Willie Jackson Willie Jackson is a diversity, equity, and inclusion consultant and facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Willie founded an online magazine for black men called Abernathy in 2015, growing the publication from initial concept to over 400 articles and thousands of subscribers. He also served as Technical Lead of Seth Godin’s altMBA program. In this conversation, Willie and I discuss getting started on the journey with diversity and inclusion, what leaders can do to be more mindful, and some of the missteps that I’ve made along the way. Key Points Most of us have good intentions — and intentions alone do not ensure we make the impact we want. We don’t rise to the level of our ambition. We sink to the level of our training. You will make mistakes, regardless of how mindful and intentional you are. Bonus Audio The Language of Inclusivity Resources Scene on Radio podcast White Fragility: Why It's So Hard for White People to Talk About Racism* by Robin DiAngelo Fatal Invention: How Science, Politics, and Big Business Re-create Race in the Twenty-first Century* by Dorothy Roberts The Warmth of Other Suns: The Epic Story of America's Great Migration* by Isabel Wilkersons Stamped from the Beginning: The Definitive History of Racist Ideas in America* by Ibram Kendi How to Be an Antiracist* by Ibram Kendi Related Episodes How to Handle Workplace Bullying, with Jill Morgenthaler (episode 172) How to Tame Workplace Incivility, with Sharone Bar-David (episode 210) How to Make Inclusion Happen, with Deepa Purushothaman (episode 307) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Willie Jackson Willie Jackson is a diversity, equity, and inclusion consultant and facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Willie founded an online magazine for black men called Abernathy in 2015, growing the publication from initial concept to over 400 articles and thousands of subscribers. He also served as Technical Lead of Seth Godin’s altMBA program. In this conversation, Willie and I discuss getting started on the journey with diversity and inclusion, what leaders can do to be more mindful, and some of the missteps that I’ve made along the way. Key Points Most of us have good intentions — and intentions alone do not ensure we make the impact we want. We don’t rise to the level of our ambition. We sink to the level of our training. You will make mistakes, regardless of how mindful and intentional you are. Bonus Audio The Language of Inclusivity Resources Scene on Radio podcast White Fragility: Why It's So Hard for White People to Talk About Racism* by Robin DiAngelo Fatal Invention: How Science, Politics, and Big Business Re-create Race in the Twenty-first Century* by Dorothy Roberts The Warmth of Other Suns: The Epic Story of America's Great Migration* by Isabel Wilkersons Stamped from the Beginning: The Definitive History of Racist Ideas in America* by Ibram Kendi How to Be an Antiracist* by Ibram Kendi Related Episodes How to Handle Workplace Bullying, with Jill Morgenthaler (episode 172) How to Tame Workplace Incivility, with Sharone Bar-David (episode 210) How to Make Inclusion Happen, with Deepa Purushothaman (episode 307) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
In Episode 17 of the Intelligent Equity Podcast, host Ryan Kiefer talks with Rob Deters of MGIC Mortgage Insurance. Rob demystifies mortgage insurance by explaining how it can help first-time home buyers get into a house sooner. Learn about the different types of mortgage insurance that are available, how to remove the insurance and the difference between conventional and FHA loans. Episode Highlights: Rob was in the wholesale lending business for 15-20 years. He joined MGIC six years ago. Mortgage insurance can actually be a great thing when you’re buying a house. You do not have to put 20% down. If you put down 10-15% instead, then you’ll have the extra to cover costs like replacing the carpet or buying new appliances. Mortgage insurance is much cheaper than it was in the past. There are different ways to pay for mortgage insurance. Monthly is the most common way to pay for it. When you pay monthly, nothing is due at signing which lowers closing costs. There’s also the borrower paid single premium option. If you’re going to be in your house for more than four years, the single premium option is worth considering. There’s also lender-paid mortgage insurance which carries a higher interest rate and is more expensive than the other plans. Rob describes how someone can cancel mortgage insurance and when it automatically falls off. Not all lenders require you to have your insurance for two years. FHA loans require a monthly payment and a one-time premium that’s rolled up into your mortgage. With FHA, you cannot cancel the insurance. You can put as little as 3% down. There’s also down payment assistance out there. Mortgage insurance can help you get into a house sooner. The money you put down is actually getting eaten up by inflation over time. MGIC’s Ready Nest website provides free educational resources for first-time buyers. 3 Key Points: Most buyers try to avoid PMI, but you don’t really need to put 20% down. There are three different ways to pay for mortgage insurance. The biggest difference between conventional and FHA loans is that you cannot cancel the insurance with an FHA loan. Resources Mentioned: Ryan Kiefer: LinkedIn, Facebook, Website Rob Deters LinkedIn MGIC: Mortgage Insurance readynest.com
In this episode, Scott deMoulin, business consultant, speaking coach, and CEO of Destiny Training Systems International, shares some tips to communicate more effectively and propel your business to the next level. Elliot and Scott discuss why most people fail in business and, surprisingly, it’s not what they do or don’t do: It’s how they think. Listen in to hear a true expert in the realm of personal development reveal what all leaders have in common and why mastering your message is crucial to your success. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 – Introducing Scott deMoulin, a business consultant and speaking coach who has been in the personal development industry for 38 years 01:40 – Scott’s entrepreneurial and personal growth journey 01:53 – He’s accelerated his journey by learning from the experiences of others; he’s worked with the top thought-leaders in the industry 02:50 – Curiosity, learning, and constant growth 03:00 – His partnerships with leaders in the industry were the best learning opportunities 03:30 – Scott’s mission to contribute to small business owners and entrepreneurs 04:00 – The risks business owners take are scary but can be mitigated 04:40 – Why most people fail: They think they know enough and refuse to discover new or different ways to operate 05:20 – The most successful leaders have a need to know more and think differently 05:55 – Conscious businesses are more successful 06:07 – How to determine someone’s willingness to learn and why it’s critical 06:30 – It’s important to stay on pace with technological advancements in business 07:15 – The difference between “need” and “want” and how urgency changes the game 08:15 – A business owner must diagnose a client’s needs and wants so they can serve the client effectively 08:50 – Why mastering communication is important 09:10 – 90% of your success is directly related to how effectively you communicate; Google’s “Project Oxygen”example 10:25 – Mastering the message, marketing, and communication to your audience 11:20 – Getting past the fear and anxiety of public speaking 13:00 – How preparation leads to success and melts fear 15:00 – An exercise in Scott’s program to help people get comfortable when speaking to a group and spur engagement 18:25 – Tips for effective public speaking 18:48 – Persuade, don’t just present; ask, don’t tell 19:40 – Educate, don’t sell 22:30 – Think differently; engage your audience, then ask them a question 24:39 – Train your audience to participate by asking questions and allowing them to respond 25:24 – Understand the anatomy and syntax of a speech 27:24 – Why mastering the art of speaking is beneficial to entrepreneurs 28:25 – The difference between looking good and being perceived as an expert 29:20 – Speaking opportunities to benefit your business 30:00 – Scott’s client success examples 3 Key Points Most people fail because they think they know enough. A successful speaker persuades, educates, and engages their audience. Mastering the art of public speaking and communication will drastically benefit your business. Contact/Resources Book - Think and Grow Rich Scott’s speaking program - www.EngageFromYourStage.com Scott’s business training program - www.WinningBigWithIntegrity.com Scott's Main Website -https://destinytraining.com/ Credits Podcast Production by Podcastily
Too many businesses struggle and eventually fail because they don’t have repeat customers. In this episode, my guest Thierry Augustin teaches us how list building and an attentive email remarketing strategy can increase your ecommerce revenue ten-fold in less than 30 days! Subscribe to Buy Black Podcast Apple | Google | Spotify | Stitcher | iHeart Submit a question for our new monthly Question & Answer episode to: questions@buyblackpodcast.com 3 Key Points: Most companies lose money acquiring new customers. It doesn’t matter how many new sales you make if you’re losing money on every transaction. Put your energy toward email list building and nurturing relationships with your existing customers. Leverage great, relevant content to keep your customers engaged. Email marketing campaigns are a continuous value exchange. Deliver content that keeps the conversation going, builds trust with your customers, and shows that a long relationship with your company will enhance their lives. Intentions don’t matter. Segment your email list based on customer behaviors! Personalize your remarketing campaigns. Focus on customers who engage with your emails and your content. Most importantly, give special attention to the ones who continue to buy your products. Sponsors Mike D’s BBQ - My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce! Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up! Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017! Visit https://buyblackpodcast.com/bbq to Make Your Order Now! Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase! Throw Some D’s On It! Show your support for Buy Black Podcast! Become a Patron and gain Exclusive Access to behind-the-scenes and original content! PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode! https://buyblackpodcast.com/patreon Voices of Black Business Show Notes **Click any timestamp to jump directly to that point in the episode. Today’s Voice of Black Business: Stop Ignoring Your Customers! List Building + Email Remarketing = MORE REVENUE w/ Thierry Augustin Thierry’s #1 Piece of Advice: Get Started! [02:25] Interview begins [03:20] Thierry started in medical school, then realized that his passion was in writing, ecommerce, and marketing. Med school fast track Travel, work, health industry Writing Fashion startup Got hooked on e-commerce and online marketing They were able to leverage content very well through email marketing [06:00] Built niche consulting business in List Building & Email Remarketing Social Media Marketing versus Email Marketing You don’t own the social media platform All of your traction and followers can be gone at the drop of a hat You do own your email list You can market to anyone on that list for free any time you want Email marketing and remarketing How to segment your list Capitalize on repeat customers What to offer in exchange for email address [11:00] Don’t be a jack of all trades. Why Thierry decided to niche down to email marketing rather than being a general consultant. [12:45] The components of a great email marketing campaign Promotional strategy Great offers Behavioral List Segmentation Intent doesn’t matter What do customers actually do? Consistency of communication Keep your promises “Done is always better than perfect” [17:20] The Value of the Repeat Customer (avoid the shiny object syndrome) Most companies lose money on new customer acquisition Most customers don’t become profitable until their second or third purchase List Building is essential to getting a customer into your funnel and keeping them there as long as possible so they continue to make purchases Focus email remarketing on customers who are most likely to make new purchases [24:20] How do you get people to exchange their email for something of value that’s not tied to a product purchase? Create & offer great content Make a relevant tie-in to the products you sell Build automation into your email marketing campaigns Personalize the experience, email list building is customer relationship building Articulate the value of the relationship, your company, your team, and your products throughout the campaign [32:00] Back from Sponsor Break [32:30] Thierry’s Rules for Running an E-Commerce Business Sales and Marketing go hand in hand You must have a marketing budget if you want to succeed “Customer retention is way cheaper than customer acquisition” Have a back-end already in place before you launch your business Keep the conversation going after the initial purchase Every transaction is really an exchange in value [34:35] Mastering the value exchange - a case study from the vintage makeup industry [38:00] Thierry’s Secrets to Email Marketing Success Create bundles...increase the customer’s average spend Build recurring revenue models Subscription Automation Personalize the experience for your customers This is where it really helps to understand your customers’ behavior Provide them with content and offers that you know they are interested in based on the things they have done before rather than treating all members of your list as one group [42:15] StellarEmails.com - How Thierry’s Company can help you Outsource the learning curve The Stellar Emails team handles the full process for your business Monthly cost - starts at $1000/month No long-term commitment Clients have achieved up to $150,000 increased revenue in the FIRST 30 DAYS just from effective email remarketing! [50:00] Thierry’s biggest challenge has been admitting when he needs help and hiring someone to provide that help. Shifting from the role of “doer” to “leader” is consistently one of the hardest things for entrepreneurs to do [52:40] Thierry’s favorite time-saving tools #1 most important is a Notepad & a Pen - Don’t miss out on all the wisdom in the world around you! Asana - “Asana helps you coordinate all the work your team does together. So everyone knows what needs to get done, who’s responsible for doing it, and when it’s due.” Thierry’s Exclusive Offers for the Buy Black Podcast Community Hire Stellar Emails. No Commitment, businesses can start for as little as $1,000/month https://stellaremails.com Want to learn the core elements of email marketing? Sign up for the Inbox to Income online course for self-starters! Use the coupon code BUYBLACK2018 and get a $50 discount https://thierryaugustin.podia.com Connect with Thierry Twitter: https://twitter.com/taugustin_ LinkedIn: https://linkedin.com/in/thierryaugustin Instagram: https://instagram.com/thierryaugustin Buy Black Podcast Exclusive Black Business Resources! How to Register a New Business in Your State Black Business Directories...Directory! 200+ Business Building Resource Websites Link Library Productivity Apps for Entrepreneurs Join the Voices of Black Business Download the Buy Black Podcast App: iPhone/iPad | Android Join our Facebook Group: Buy Black Podcast Community Follow me @buyblackpodcast : Facebook | Twitter | Instagram Send Feedback to: gerald@buyblackpodcast.com Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest Want to become a show sponsor? Subscribe to Buy Black Podcast | The Voice of Black Business Apple | Google | Spotify | Stitcher | iHeart
The Top Entrepreneurs in Money, Marketing, Business and Life
Adam Jankovits and his goal is to become an outstanding marketing technologist. He is a person who brings together strengths in marketing, technology and social interaction. He’s got an MBA and consultancy background, but also has a strong interest in technology and social-networking skills. His focus right now is on his company, LeadBerry. Famous Five: Favorite Book? – Founders at Work What CEO do you follow? – N/A Favorite online tool? — Slack How many hours of sleep do you get?— Currently 6 If you could let your 20-year old self, know one thing, what would it be? – Adam would tell himself to take networking very seriously Time Stamped Show Notes: 01:10 – Nathan introduces Adam to the show 01:45 – LeadBerry is a B2B lead generation software that converts website visitors to sales leads 01:58 – The basic idea is that there’s no code needed and you just connect LeadBerry to Google Analytics 02:09 – LeadBerry does 2 things: aims to identify B2B visitors and provides real-time valuable data 02:50 – LeadBerry is still currently on pre-revenue 03:05 – LeadBerry’s free beta was launched in October 2016 03:15 – LeadBerry just recently removed the free beta and launched the paid version on the third week of April 04:10 – LeadBerry’s idea 04:31 – LeadBerry was first built in-house 04:40 – Since October, LeadBerry already had over 2K subscribers 04:47 – Most of them are companies 04:59 – LeadBerry has generated over 2M leads 05:03 – “The numbers and the feedback kept us pushing” 05:17 – LeadBerry doesn’t have a guarantee that their customers will convert to the paid version 05:36 – Adam has a plan on how they can possibly convert their customers to paying ones 06:16 – Adam is the CEO and founder of the agency, Brandlift 06:26 – Brandlift generates signups through PR, marketing and performance campaigns 07:00 – The amount Adam and Brandlift have invested in LeadBerry 07:17 – LeadBerry currently has 3 people in the team who are also working Brandlift 07:24 – Brandlift agency has 20 people 07:36 – LeadBerry currently spends $3-4K a month into their performance channel 08:25 – Adam is spending around $50K total in pre-revenue 09:04 – Nathan talked to a lot of agencies where they build solutions in their agency and spin out the solution as a SaaS business 09:25 – Adam has used LeadBerry in Brandlift 09:35 – LeadBerry is completely bootstrapped 09:52 – Brandlift was launched in 2010 10:00 – Brandlift is a full-service digital agency 10:45 – LeadBerry is using different sources like FullContact, Hunter and Clearbit to generate leads 10:56 – LeadBerry always tries to explore new and unexplored options in generating leads 11:10 – Brandlift’s first year revenue 11:29 – Adam was 28 when he launched Brandlift 12:25 – Net revenue is around $150K 12:41 – Topline revenue is around $1M 12:51 – Brandlift is based in Hungary and Los Angeles 13:36 – Adam shares how LeadBerry is different from other lead generation software 14:00 – LeadBerry has absolutely no development work that needs to be done if you want to get started with LeadBerry 14:28 – LeadBerry integrates with Google Analytics 15:10 – LeadBerry won’t need the Google Analytics code 15:32 – You can connect your Google Analytics’ profile with just 2 clicks 15:48 – Google Analytics helps in the identification part 16:34 – LeadBerry pulls out the leads for you which saves you time 17:10 – You can use LeadBerry’s online interface on a daily basis or connect your CRM and it will automatically sync data 17:36 – Adam won’t sell LeadBerry for $100K and is not currently thinking about it 18:57 – The Famous Five 3 Key Points: Most lead generation businesses made the software for their own use, saw its value, and then spun it out as a SaaS business. Lead sources often verify their leads with each other. Starting as a free software for a couple of months may lead customers to see the value in your product and convert into paid customers. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives
Marketing School - Digital Marketing and Online Marketing Tips
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you’re writing content, what is your goal? 02:43 – Defining the content upgrade 03:30 – Offering content upgrades led to a roughly 10% conversion increase 04:12 – Thrive—a GREAT plugin especially when combined with leadpages 05:25 – Link your content to detailed guides 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time 06:14 – Don’t litter your guides with fluff—be detailed 07:05 – SEM Rush 07:50 – Get the traction first—you need to hit singles before you can hit homeruns 08:19 – Betting the house on YouTube Marketing 08:55 – Snapchat 10B views per day 09:12 – The things that require the most work are the things that have the biggest payoff 09:52 – Translate your content into other languages 3 Key Points: Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content. Go above and beyond—that which requires the most work comes with the biggest rewards. When you’re creating content, always be cognizant of your end-goal. Resources Mentioned: SEM Rush – Tool Eric loves Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you're writing content, what is your goal? 02:43 – Defining the content upgrade 03:30 – Offering content upgrades led to a roughly 10% conversion increase 04:12 – Thrive—a GREAT plugin especially when combined with leadpages 05:25 – Link your content to detailed guides 05:47 – Go ABOVE AND BEYOND and you'll have better content than your competition every time 06:14 – Don't litter your guides with fluff—be detailed 07:05 – SEM Rush 07:50 – Get the traction first—you need to hit singles before you can hit homeruns 08:19 – Betting the house on YouTube Marketing 08:55 – Snapchat 10B views per day 09:12 – The things that require the most work are the things that have the biggest payoff 09:52 – Translate your content into other languages 3 Key Points: Most of the stuff on the internet is for English-speaking people, but most people in the world don't speak English—translate your content. Go above and beyond—that which requires the most work comes with the biggest rewards. When you're creating content, always be cognizant of your end-goal. Resources Mentioned: SEM Rush – Tool Eric loves Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu