Podcast appearances and mentions of monica weakley

Jennifer Murtland & Monica Weakley - Cohosts of real estate fight club. Each with over 10yrs experience. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Jennifer Murtland & Monica Weakley - Cohosts of real estate fight club. Each with over 10yrs experience. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Jennifer Murtland & Monica Weakley - Cohosts of real estate fight club. Each with over 10yrs experience. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you've got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.   And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB   0:00     Introduction 3:23     Monica's business bio 5:37     Jennifer's business bio 6:35     Why did you start Real Estate Fight Club? 8:19     How do you apply an attraction system without clients? 10:36   What is your cold-calling strategy? 11:50   How much of your business comes from referrals? 12:48   How do you measure the effectiveness of relationship marketing? 16:06   There are only 2 ways to get business 17:13   Redefine success and face the truth 18:31   Patience and passion vs. impatience and desperation 20:06   Authenticity and credibility 22:36   The strategic piece that agents forget about relationship marketing 23:36   This is what a passion for cold calling looks like 26:51   Confidence comes from doing the work 28:55    Jenn's routines for success 31:30   Monica's routine for success 34:10   About Ghost Poster and the Real Estate Fight Club podcast 35:53   Action Item

On this episode of the Real Estate Fight Club Podcast, Jenn Murtland and Monica Weakley are going to duke it out over “What is the right number of photos for your listing?” They talk about pre-screening and disqualifying buyers from the listing agent's standpoint. They also discuss virtual and video tours. Today's tiebreaker is Heather Herr- Team Leader for Team Herr at Coldwell Banker Realty.   Episode Highlights:  The entire idea is to get the feet inside the door, says Monica. According to her there should be 15 To 20 photos and no virtual tour. Monica thinks that from a marketing standpoint, you don't want to give them everything. Buyers think they have something in their mind but agents are listening for the unsaid, states Jenn.  If you don't ask the buyer questions, you're actually in violation of a code of ethics 16. Jenn thinks that from a marketing standpoint, you give buyers just enough to create a call to action, but you also have other tools available for different types of potential buyers. Tiebreaker Heather says in terms of the number of photos to be used for listing, less is more because the first thing that people notice are the pictures and that's all they look at. Jenn and Monica agree to Heather's view that there's no hard and fast rule but whatever the best feature of the house is you put a couple of pictures of that.   3 Key Points: Monica mentions that from the financial point of view you just never know when somebody is going to fall in love with some aspect of the house. So she is not going to try to talk to buyers in or out of it before they see it. Would you rather have quantity versus quality?  Heather suggests rearranging the photos based on the type of property. So if the front of the house is not perfect, you have to try to find something that is great in the house.   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube  Heather Herr   513-708-7770 | https://www.teamherr.com/ | heather.herr@cbws.com Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 - https://www.vulcan7.com/jennifermurtland/ Coach John Kitchens Get Your Free Business Assessment  at  https://coachkitchens.com (Book A Call - Use Affiliate Code Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code Fightclub)

During this episode of This Thing Called Life podcast, host Andi Johnson talks to Robin Tackett and Monica Weakley. They share from raw, personal experiences of how organ donation has touched their lives; this is a beautiful inspirational story that you don't want to miss!   Episode Highlights:  In 2006, Monica's friend Katie got sick from a virus that attacked her kidney. Monica voluntarily decided to support her friend and donate her kidney. It has been 14 years since the donation both Monica and Katie are doing great.  A couple of years ago, Monica realized that her mother was going through an early stage of kidney failure. She and her mom both have a rare blood group. For a moment, she felt certain that her kidney would have matched for her mother. But she kept her calm, knowing that karma was on her side. Monica's mom is 73 years old, her condition kept deteriorating, and during Covid, she was in the stage of renal failure. Her mom was reading too much information on the internet and getting misinformed. One day, Monica put out a video on Facebook to friends and acquaintances asking them if they would get tested for kidney donation. The initial response was great, but as the talk progressed, people started dropping out. When the time for actual testing came, there were only a handful of people left. Finally, Robin, who got tested and was a perfect match.  It is unlikely to find someone outside the family circle with such a perfect match; Monica and her mom Nancy were overwhelmed with emotion. Andi inquires, “Was there a time when your mom said no to going ahead with the surgery?”  Andi shares a concern that older people often say no to kidney transplantation.  Monica shares how Robin and her mom got very close when she was taking care of Robin's dog. Her mom was relieved when she heard that a known person was donating her the kidney. Andi asks, Talk about the days leading up to the transplant and how you were preparing for that. “Was there anyone in your circle or your family that said, ‘Hey, maybe you want to think this through a little bit more?” or anyone trying to dissuade you from making the decision? Robin shares her situation during the pandemic, how the hospital was vacant, and the fear of getting infected. For the surgery, she said, “We checked in on Monday night to get a COVID test. Surgery was at 7:00am Tuesday morning, and I was home by 3:00pm Wednesday.” Monica talks about her nervousness during the surgery and the emotional ride that her entire family took.  Nancy is really grateful to Robin; She loves and appreciates her constantly. Robin shares her motivation to educate people about kidney donation.  Andi asks, “How is Nancy doing these days? Is she feeling good?” She is living the life of a rock star, says Monica. But they are taking precautions because of Covid.  Robin has no regret post donating her kidney; She feels it is like a badge of honor. She celebrated with them afterward! There are thousands and thousands of more stories like Nancy's, and the reality is that many people will not survive because their story didn't end with them receiving a transplant.  In the last few months, Andi has lost two friends who were waiting for kidney transplants that just did not come in time, but the other reality is that we can prevent this and have a wonderful donation experience like Robin or Monica. Andi asks the listeners to visit Lifepassion.org and check out the many stories about donation. You can learn more about the people who became donors, read about the recipients who received the miraculous gifts of organ tissue and cornea donation, and how their lives have changed, and you can also read about the individuals who are living donors.    3 Key Points: Monica Weakley, a kidney donor, talks about what she experienced when her own mom's kidney failed and she had to look for donors.  Robin shares her side of the story and how people discouraged her once she got tested for kidney donation. At present, Robin is trying to raise awareness around kidney donation and educating people from her own personal experience.    Resources Mentioned: LifeCenter | website | Facebook | Instagram | YouTube|  Twitter Andi Johnson  website |LinkedIn  Organ Donation Website 

On this episode of the Real Estate Fight Club podcast, Jenn Murtland and Monica Weakley are going to duke it out over this question, "What is the best structure for a team?" Monica is going to share some behind-the-scenes from her experience as a team leader at the Keller Williams office. The duo Jenn and Monica are going to reveal all the aspects to consider about a team.   Episode Highlights:  Monica has rarely seen a high-functioning team where everybody is benefiting, and the team leader is making more money and working less.  There are scenarios of under-talented and ill-equipped people who aren't going to benefit from joining together and there are super talented people who are going to fly out when they realize they can do this on their own. Jenn mentions the old way of building a team like mentioned in the Millionaire Real Estate Agent (MREA) book. Monica asks Jenn to talk about her business partner, Alan. Jenn replies when it comes to her business, it feels like an evolution. It took her 6 years to get where the firm is today. Alan was on her team, but later they decided to be partners.  Jenn shares how managing her team took her focus from handling the business. Monica suggests, "Run parallel with people instead of inviting them under an umbrella that you are then responsible for." For Jenn, "Success means money in my pocket so I could make the investments that I want." If you want to work and make $200,000 or $250,000 a year; there are 400 different strategies to achieve that instead of bringing on more responsibility.  Monica says she has a team of 82 agents who she mentors, trains, and guides. She points out the responsibilities that she has towards them.  To achieve something, take a second, take a pause, and really consider all your options. Get complete clarity on what you want; plan a one-year, three-year, and five-year vision and ultimately work towards your goals.   As per Marc, "The person managing your team or operations should be the replica of you so that you can have that person fill in all your meetings and do and say what you would. Beyond that, a team is really made up of a lot of agents and people that are focused on buyers." In one of the earlier podcasts, Jenn and Monica discussed, "Who should be your first hire?" They had both agreed that an admin person should be the first hire because if you add salespeople, you will have more admin tasks, and that's not going to work.  Speaking of growing and expanding, Jenn highlights the expansion of MI Sold Team. She asks Marc, "You are going to Florida and other states; If people either have a referral or they're interested in jumping into your program or learning more about what your team has to offer. What do they do?"   3 Key Points: Jenn and Monica share snippets from their personal experiences about team building and management. "Before making any decision, think of the outcome," suggests Jenn. From her personal experience, she shares why she chose real estate as a career option. Tiebreaker Marc Blair - Realtor, Investor, and Managing Partner of MI Sold Team at Keller Williams Realty, Inc. joins the conversation to share his unique perspective on "What is the best structure for a team?"  *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Marc Blair  Facebook | Instagram | MiSOLD Team Alan Whisman  513-646-1488 Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Coach John Kitchens Get Your Free Business Assessment  at  https://coachkitchens.com (Book A Call - Use Affiliate Code Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code Fightclub) R.E.A.L. Support Solutions - www.realsupportsolutions.com (Promo Code Fightclub for $100 off your first transaction or 3 hours of training)

On this episode of the Real Estate Fight Club podcast, Jenn Murtland and Monica Weakley are going to discuss what to do when the seller wants to interview other agents. Tune in today, they are sharing some solid tips that are going to help realtors make more money!   Episode Highlights: As a real estate agent, you should know if the client is interviewing other agents before you show up to your first appointment with them. Together, Jenn and Monica discuss the importance of pre-preparing for a meeting with a seller and the importance of using a pre-qualification questionnaire.  If you are not doing the pre-qualification before the work, then you are not doing your job. After the pre-qualification, if the client is still not indicating that they want to hire you, there are three questions that you can ask. If it's not about commission or the marketing plan, they may be feeling like they are not compatible with you; Jenn explains how to navigate the conversation for a referral. “What did you hear or what didn't you hear today that would prevent us from moving forward right now” is a question that Monica recommends asking the client to know what the objection is. Jenn recommends providing some sort of a solution to the sellers if they are feeling obligated to interview another agent that they already spoke with. Be an agent that sets you apart from the rest and respond thoughtfully in the moment. When you are leaving your first interview, do not leave without a signed agreement or a second interview. Monica urges realtors to give their best during the first interview with a client so that they don't interview other agents. She explains how to add value in presenting data, trends, and the bigger picture. Alan Whisman, today's tiebreaker, inquires, “What question are you going to ask them that I have not answered?”, when a client wants to interview other agents. Alan talks about the tendency of clients who want to interview multiple agents. He says it is because of the lingering question, “What if there is some better agent in the market?”   3 Key Points: Jenn and Monica share key tips about making positive changes for your listing interview appointments and stopping potential clients from slipping out of your hands. Jenn warns the listeners about being unprofessional and not honoring a commitment, such behavior creates a very negative impression, and as a realtor, you will be the last person a potential client calls. Tiebreaker Alan Whisman shares some valuable tips about how to tactfully deal with a situation when the seller wants to interview other agents. *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.* *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Alan Whisman  513-646-1488 Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Coach John Kitchens Get Your Free Business Assessment  at  https://coachkitchens.com (Book A Call - Use Affiliate Code Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code Fightclub) R.E.A.L. Support Solutions - www.realsupportsolutions.com (Promo Code Fightclub for $100 off your first transaction or 3 hours of training)

On this episode of the Real Estate Fight Club podcast, Jenn Murtland and Monica Weakley will surely make some enemies. Since Monica is a people person, she is a bit nervous about today's episode, but Jenn is excited about it. They are not going to duke out with each other; instead, they are taking up the battle with you- the realtors in the audience!    Episode Highlights: Jenn shares a complete list of things that real estate should stop doing immediately. The first on her list is pictures, it should be regular or professional, not sexy.  Monica agrees with Jenn that real-estate agents should stop using glamour-shot photos. Photos that are not professional but taken by an iphone and artistic photos of items in the house that are irrelevant to the sale of the house are two things that Jenn and Monica both say need to stop happening. The next mistake on Jenn's list is that real-estate agents should stop not responding to calls. Monica says she always calls back the agents with whom she is doing a deal.  When the proper disclosure attachments regarding the property are missing, it drives Jenn crazy. Jenn is totally against “Pop-Tarting” of agents- the jumping up as soon as someone wants to see a house without consulting with them, asking the necessary questions, and making sure they are pre-qualified.  At times, agents bring unnecessary energy and anger into the conversation; Monica cannot stand when agents get their own clients fired up to try to endear themselves to them. Monica discourages agents who speak on behalf of their clients without asking them. Tyler Morton, the tiebreaker for this episode, is not in favor of real estate agents who leave their business cards at showings.  “Read your website” – this error is second on Tyler's list. Tyler also advises real-estate agents not to get into a political debate on social media. 3 Key Points: Jenn Murtland and Monica Weakley highlight some cringe-worthy mistakes that real estate agents should stop making.  Jenn reveals one of the top complaints against real-estate agents is “Lack of Communication.” Tiebreaker, Tyler Morton, joins the episode to share his expert views on the topic, “What are the stupid things agents do that they need to stop doing immediately?” *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Tyler Morton   Facebook | Instagram | 937-626-7002 | Agent After Hours Podcast Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Coach John Kitchens Get Your Free Business Assessment  at  https://coachkitchens.com (Book A Call - Use Affiliate Code Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code Fightclub) R.E.A.L. Support Solutions - www.realsupportsolutions.com (Promo Code Fightclub for $100 off your first transaction or 3 hours of training)

On this episode of the Real Estate Fight Club podcast, Monica Weakley is fired up to battle with Jenn over whether or not a pocket listing is better or worse for your seller. Tune in for their insights on the pros and cons. This is a good one!    Episode Highlights: Jenn talks about her experience as a wholesaler. If your seller's priority is complete convenience then a pocket listing could be best. Monica says that for the majority of sellers, who are looking to maximize investment and get the most equity, taking  it to the public will produce the best quality offers. Jenn thinks it depends on the agent. “If we have a buyer and we are circle prospecting, and someone agrees to sell a house, that is a pocket basically” says Jenn. If you have active people looking anywhere to find the property, it is best to cast a wide net and put it out the market. There are certain circumstances where a pocket listing may make more sense.  Jenn agrees with Monica that having communication with the client is critical to understand their lifestyle and priorities. What are the limitations of MLS rules? From the seller's point of view, finding the buyer themselves may give them the advantage of asking to reduce the commission.  Sam Leverson, an agent from Minnesota, is a huge fan of pocket listing because it is easier for everyone involved in the process. He weighs in on the argument of whether a pocket listing helps or hinders the ability to get the most amount of money.  Jenn says, “You can always do the pocket listing of your property first for a short period of time, then later you can go to the market.” Let us know your thoughts and experiences with pocket listings on our Facebook page, Real Estate Fight Club.   3 Key Points: Jenn explains the reasons to do a pocket listing. Monica discusses the pros and cons of pocket listings and the reasons for taking listings to the masses. Sam Leverson joins in to answer the tie-breaker question, “Is pocket listing good for the seller?” and explain what he does to get a pocket listing. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Sam Leverson  Facebook | Instagram Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Free Business Assessment with Coach John Kitchens - https://coachkitchens.com (Book A Call - Use Affiliate Code: Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code: Fightclub) R.E.A.L. Support Solutions - www.realsupportsolutions.com (Promo Code Fightclub for $100 off your first transaction or 3 hours of training)

On this episode of the Real Estate Fight Club podcast, Jenn Murtland and Monica Weakley are going to discuss what your obligation is to the other agent when they make a mistake on contract and it's in your client's favor. This is a tricky one!   Episode Highlights: Monica says depending upon the situation and deal, she will allow the agent to make the correction. If it is more serious, she will run it by the client to inform them about the error and provide helpful information.  Jenn says she will talk to both agent and client as it needs to come out because ultimately, clients will figure it out. We need to make sure that the spirit of the contract remains intact. Monica says she likes to win, but the issue is defining what the win is. When we do business, there could be different problems in different markets. Jenn and Monica agree that you try to win every battle while negotiating, but you have to focus on winning the war of getting your client their dream house. If you know what your client wants, the better way is to complete the negotiation on time for the most money, says Monica. Once you understand someone's thinking, you can understand what questions they have, and you can work around it to get what you want. In order to solve client problems, you need to know their problems, and to know problems, you have to ask questions. Jenn introduces Chris Perez, Broker Owner of Real Estate Craft in Fort Lauderdale, Florida.  In today's episode, Chris is going to answer the tie-breaker question, “What is your obligation to other agents when they make a mistake on contract, and it's in your client's favor?” If we know that our agent is inexperienced, then it's our responsibility to protect the public from harm. Chris says maybe the agent misunderstood something regarding the property or misrepresented it to the buyer that can be corrected. Jenn says if it is an error, you should talk to the seller that you have made a mistake and get it correct.   3 Key Points: Many clients think a win is like winning the deal of price negotiation, but the real win is when you sell your house within the time frame you want. Jenn affirms that as a real estate agent, the job is to determine what can make clients happy because what you think and what clients say may be different. Chris says his first obligation is to the client and he processes the challenges through that lens.   *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Chris Perez  305-725-8913 | chris@realestatecraft.com Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Free Business Assessment with Coach John Kitchens - https://coachkitchens.com (Book A Call - Use Affiliate Code: Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code: Fightclub) R.E.A.L. Support Solutions - www.realsupportsolutions.com (Promo Code Fightclub for $100 off your first transaction or 3 hours of training)

On this episode of the Real Estate Fight Club podcast, Jenn Murtland and Monica Weakley duke it out over where a realtor's job begins and where it ends. Jenn pulls her hair out over the great extent realtors go to when it is so far beyond the job description. Monica explains how she customizes experiences for her clients and the circumstances when she has stepped in to help when the seller couldn't. Tune in to hear them sort this one out! Episode Highlights: As a realtor, Monica customizes strategies, plans, and approaches for her clients. There are times when it may be appropriate to step in to do something out of the norm based on the seller's need; Monica also affirms that she provides resources to her clients that they can call for any help. Jenn says sometimes clients will simply ask for things because they think you will say yes or because it's just easier for them. She is ok with saying “no”. Should realtors be willing to change smoke detectors, pull trash cans around, stage houses, and take pictures themselves? People get confused about real estate jobs and consider it to be a sales job. Monica agrees with Jenn that as a real estate agent, she will charge an additional half percent whenever facing an out-of-town client because she will have to do all of the extra things. Jenn says it is better to hire a person who is experienced in the assigned job and who can help you. Real estate agents need to set boundaries for themselves and express those to their clients in a respectful, helpful way. Monica says we can be a real estate agent for people post-close, and we can be a real estate agent for people who are not buying houses from us. As a realtor, provide information to people who are not your clients, to meet their consultants. Jenn says we were getting customers but not that much as we started sharing information and posters every day with people on social media. What healthy boundaries can  real estate agents have?  As a real estate agent you need to provide value and make contributions to people. Chris Siverhus, a top producing agent at ReMax in Minnesota is the tiebreaker for this episode; He shares a perfect example of saying no to a customer.  Real-estate agents often promise the moon to their clients, and this is the factor that later causes trouble. There is a lot of over-promising in our business, says Chris. Chris follows a very specific plan of action when selling homes.  Jenn and Chris discuss how proper training and guidance is required to streamline the real-estate sales process.     3 Key Points: If people ask you to do things because you used to say yes, now how do you say no to customers? Monica and Jenn discuss the nuances of communicating expectations and boundaries while serving clients well. Chris Siverhus joins in to answer the tie-breaker question about the role of a realtor and where it ends. Chris shares how he handles a situation  when somebody asks him to do something that is out of his comfort zone in his role as a realtor.   *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Chris Siverhus | 612-816-4067 | Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Free Business Assessment with Coach John Kitchens - https://coachkitchens.com (Book A Call - Use Affiliate Code: Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code: Fightclub)

On this episode of the Real Estate Fight Club podcast, there will not be a  duke-out fight between Jenn Murtland and Monica Weakley. Instead, there will be a practice fight where Jenn and Monica talk about strategies to win deals in today's market where there is a severe drought of inventory.    Episode Highlights:  Jenn explains an analogy of “Pop-Tart Agents”, these are agents who rush whenever a buyer calls. When you come across a potential buyer, it is essential that you slow down and do some sort of consultation like buyer consultation, seller consultation, etc. Sometimes the seemingly highest level of urgency from a client signals a lack of preparedness. Don't just tell the Buyers, show them what is happening. Monica makes it a point to explain what a perfect BlueSky buyer looks like to a seller.  Monica explains what a snow-white perfection version of a buyer is for a seller. Then she gives insights on C+ and A+ Buyers and how one can differentiate between them. Jenn and Monica stress the importance of getting a property inspected before putting it up for sale.  How much money do you really have? Jenn says this is a question one should really have an answer to before going to any showing. Communicating upfront with your potential client and having them sign a buyer agreement is a really good idea. For sellers, it is easier to build a website or join any portal and put their house on the market; but Jenn says in addition, sellers can also make calls and do circle prospecting.  Monica shares a heart-warming example when a seller accepted an offer based on a personal letter that she sent. Before writing the letter, she did extensive research and figured out a common ground between the buyer and seller. The common interest turned out to be their love for dogs.  What else can people do to win a deal? Monica recommends that you stop shopping beyond budget. Setting a standard for how you do business is really important in today's time. Leanne, the tiebreaker for this episode, says that one strategy could be to ask buyers to put a cap on how much they are willing to bring in to bridge the appraisal gap. Make sure that as a realtor, you are  communicating with the agent who is on the other side of the table.    3 Key Points: Monica and Jenn share their classic views on different types of realtors, buyers, and sellers. They also give meaningful tips on how to close a successful deal.  There are different approaches an agent can take to go beyond the traditional methods. Leanne Constantine joins in the conversation; She is a principal broker/owner at Constantine Turner Real Estate in Nashville, Tennessee. In today's episode, she reveals some of her best out-of-the-box strategies.    *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Leanne Constantine   Website | 615-519-2064| Leanne@leanneconstantine.com Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/ Free Business Assessment with Coach John Kitchens - https://coachkitchens.com (Book A Call - Use Affiliate Code Fightclub) Ghostpostr $50 off coupon - https://www.ghostpostr.com/ (Get your daily posts - Coupon Code Fightclub)

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss whether or not buyers should be able to enter contracts on multiple properties. What is allowed in the rules of contracts? During a season where buyers are having a very difficult time, is there a way that both buyers and sellers can win? Tune in to hear from all the angles! Episode Highlights:  Jenn and Monica agree that a buyer might be able to enter contracts on multiple properties. Monica says it's like putting offers on free houses and then seeing which one is the best. Could an attorney write something such as, “We are putting an offer on multiple homes, and whosoever comes to us first is the one that will be accepted?” You are not serving a client well if they aren't saying, “This is the one for sure.” It makes sense because it is an emotional purchase; You can be emotionally invested in more than one house. Jenn asks Monica, “Did you ever have a time when you were under contract and a buyer wanted to negotiate on another house?”  Monica says to buyers, “If you want to get out of this contract, this is not your house anymore, and we have to handle that first.” As a buyer, you don't know how many other offers were submitted, you don't have any idea what sellers are thinking, and you don't know if they are going to accept the other offers. Sellers change their mind all the time which makes Jenn think that it should be an option. So many people own more than one house, just not in the same city and same neighborhood at the same time. Monica expresses her concerns and her idea of best practices for both the buyer and the seller in terms of commitment. Realtors want buyers to be focused when they see a house because it is difficult to go through negotiation, inspection, and approval of loans. Paula Elder, from Lexington, KY is the tiebreaker today. Her answer is no, that buyers cannot enter into multiple contracts because with each contract they are saying that they are able to get funds and are pursuing that house with serious intention. Can they get funds for each house at the same time and is that the intent? If not, they are not proceeding in good faith. Jenn says sellers can receive all the offers, and if your buyer is bidding on multiple houses, there should be some kind of language so that they have options, too. 3 Key Points: The real estate market allows buyers to have some control, and if listers can take multiple offers, why can't buyers put in multiple offers?  Buying a house is hard. There are lots of hurdles to get through; You have to be heavily invested in the house to make it through all of the steps. Paula answers the tiebreaker question, “Should Your Buyer Be Able To Enter Contracts On Multiple Properties?”    *STOP yelling at your phone and yell at Jenn and Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*    Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Paula Elder  859-806-7550 | pelder@me.com | https://www.thebrokerageky.com/   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley reveal their top 3 reasons for Real Estate Agents to Succeed. Tune in to hear  Monica and Jenn share all the intricate details about the successful traits of Real Estate Agents.   Episode Highlights:  Top agents are committed; They get the important things done first- like lead generation because they know if they don't have leads, they don't have a business. Monica agrees that it is a common thread among top performers. Real estate agents succeed due to love and consistency. Monica says when you talk to top performers or people about achieving their goals and dreams, they have clarity around where they are going and what actions they have to take to get there. Jenn says it's not like consistently being terrible at talking to people or having terrible open houses; it is the consistency of doing it correctly that will get you there. Your consistency is stacking on itself, and if you stop you don't get a pickup from where you were. You have to go back to the bottom to create that momentum in the compound, which is the power of consistency. Consistently doing your priorities every day for a period of time will work.  If you have been consistent for 60 days and you want to take three days off, no one will have any problem. But if you have an excuse one after one, then problems may arise. Monica says when you are clear about what you want, it's easy to say no to things and allows top producers to say no to distractions. Jenn says there are many tips and tricks top agents have and  they especially don't give up on themselves; they don't have reasons for not doing things. Allow your brain to think differently by having a conversation with a top agent, reading a book, taking part in a conference; Also know that  it will never happen if you do the same thing over and over again. Mike Secord joins the conversation and lists his reasons for “Why agents succeed?”. He says it is because they set ambitious goals. They go all-in in their strategies, there is no fear.  Mike talks about the “Speed of Implementation”. Top agents implement fast, if they don't succeed, they get up and run again.    3 Key Points: Monica says Greg Mckeown, author of the book Effortless has mentioned that high performers often have 2, 3, or 4 priorities. He also talks about the importance of leveraging priorities and how to keep those priorities strong and not demonize all of them. Jenn affirms consistency is easy to say. “If I'm tracking the number of people that I'm talking to; the number of yeses I get, and a number of contracts I get then all of a sudden, I can lead talking to people to contracts.”  Mike Secord is a coach with a company called Coach's Corner and a real estate broker associate at Keller Williams Realty, Inc. and answers the tie-breaker question: What are the top three reasons that agents succeed? *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Mike Secord Website | Facebook|586-557-7319|Mike@coachescornerwithmike.com Books  Essentialism | The ONE Thing | Think and Grow Rich Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss the topic “Should realtors wear a name tag”? They both have some great points to think about such as  lead generating, professionalism, and confidence.                           Episode Highlights:  Monica is against wearing a name tag, and her main concern is professionalism. After talking with other real-estate agents and hearing them out, Jenn has concluded that it is a good idea to wear a name tag. In-fact, she is going to order one. Branded shirts are a great option that start conversations. Jenn and Monica agree that they will prefer to wear branded shirts rather than wear a name tag.  As professionals, in a circle of high-level consultants, a name tag can seem out of place.  Having a name tag may make realtors feel more comfortable talking to people they don’t know in a variety of settings. In  a mode of lead generating, a name tag can be helpful to represent what you are doing and who you are. Jenn thinks agents should wear name badges when they are lead generating, that it makes them relatable with people and it gives them the confidence to connect. Who do we want to be as a group of realtors, and how do we want to be presented?  Mark Schmidt, a realtor with ReMax in New Jersey, is the tiebreaker. He weighs in saying don’t be a secret agent - wear a name tag. You have to tell people that you sell real estate.   3 Key Points: Monica thinks wearing a tag reduces the professionalism; She looks at it as an overall group, it’s important to be presenting realtors not as one of the everyday service kind of industry and wants to be more in line with a high level of management. Jenn says wearing a name tag may add confidence in lead generating and opportunity to talk to prospects. Mark shares that everyone feels stupid wearing a name tag but if you get over it, it can open up conversations and could be very worthwhile. It may become second nature to people who talk with you.   *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Mark Schmidt   Facebook | 908-705-5110 |   mark@movememark.com   Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Vulcan 7 (2 week trial for $49) - https://www.vulcan7.com/jennifermurtland/

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss pending listings and the potential of other offers. How do you help clients navigate their offers and do you need to think about back-up plans?   Episode Highlights:  In the United States, a listing goes to a pending status once an offer is accepted. Jenn has heard that in Canada a listing does not go into a pending status until all contingencies are cleared.  Monica and Jenn discuss the different levels of an accepted offer status in the United States.  Most agents won’t show a house if it has any pending status in any part of the process.  It is a smart practice to notify your sellers to keep accepting offers and staying open for showing past the pending contract. This way, you can avoid on-again-off-again listing situations. In many states, many contracts allow for buyers to back out at several periods along the way in the contract and still get the earnest money back, which has the potential to hurt the seller.  Monica and Jenn agree that contracts favor the buyers disproportionately. Jenn mentions that buyers also don’t want to spend a bunch of money if it’s not going to be right. When we talk about hundreds of dollars of due diligence, Monica says it must be a leap of faith by both sides to make it work. By making some changes in the contract, it  can be a lot more fair for sellers and enable them to set them up to win in case of failure. Eric, the tiebreaker for this episode, affirms that a seller can accept an offer and keep the house in an active status, but it should be in writing. The seller should be informed about all available options. Eric stresses the importance of communicating things with the buyers and keeping all parties informed when showing already signed properties. What if a seller keeps a property open post signing a contract and they receive a higher offer?   3 Key Points: Monica and Jenn discuss the addendums, workaround situations, and notices that one can give to a buyer.  There is a  stigma around properties that don’t get sold. How does it stay fair for both the buyer and the seller? Eric Barth joins the conversation to conclude the thoughts on time frames and how to best manage offers and properties in different situations. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Eric Barth: Website | 859-912-2104 | eric@ericjbarth.com

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley duke it out over whether or not to ride in the car with clients to showings. They have strong opinions on this one!  Episode Highlights:  Since Monica is friendly and a relationship builder, Jenn jokes and guesses that Monica would choose to drive together with a potential buyer.  Driving separately allows for both parties to have a breather, make a phone call, have a snack, load GPS, and just take a moment to regroup. Most importantly, clients need space and time to discuss the details amongst themselves.  Jenn is the agent who is terrible with directions, so she prefers to get in the car and ride with clients.  Buyers have most often done their research, they know where the house is, a plethora of information about it, and even information about the sellers. Jenn feels like it would add no value for her to drive them.  In today’s market, during the pandemic, do you meet them or catch a ride to the showing?  Monica thinks that driving with clients is unprofessional, to which Jenn respectfully disagrees.  Riding in a car together allows the clients to hash out questions they may have specifically for the realtor.  Tiebreaker Gary Hagan, who is the owner of Hagan Real Estate at Cincinnati, weighs in with his experience and opinions. In the old days, Gary used to drive everybody, and showing appointments in general were more formal than today, with realtors wearing suits. He also mentions that there were no cell phones then. Gary discusses potential situations and whether or not to drive with clients; He thinks that in today’s market, it would be a luxury to drive people. 3 Key Points: Monica and Jenn share their experience and views on whether to drive with clients. Monica inquires, “What makes you think clients would want to get jammed in a car with the agents?” Tiebreaker Gary Hagan shares how the real-estate market has changed over the last 40 years.   *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jenn at 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Gary Hagan  Website | gary@soliddeals.com

Hosts Jenn Murtland and Monica Weakley duke it out over the questions “What should you do if someone else uses your professional photos?” and “Should you borrow someone else’s photos?”. They discuss what constitutes violation and how to manage the overall use of photos and videos.    Episode Highlights:  Jenn says that it is a violation of rules if another agent uses her professional photos. Jenn suggests calling an agent who has used the photos that you paid for, and addressing the situation. Time is Monica’s currency, so instead of chasing agents who had used her professional photos, she would prefer to drop the case. For Monica and Jenn, they don’t have any issue if someone is respectful and approaches them to ask if they can use their professional photos. Jenn inquires, “What if the seller cancels their contract with you and then they use your professional photos to go ‘for sale by owner’?” Monica admits to having borrowed HOA type pictures of the front or the pool, for example. In terms of recycling things, Monica brings up inspection reports and whether or not you should share that. The most important thing to remember is respecting the people who paid for the pictures and how everyone benefits from the situation. Jenn suggests offering to pay an agent for their photos. Laurie Sickles shares her viewpoints on agents using the professional photos that she had paid for.  Laurie says she may feel inclined to report the act, but she prefers to stay calm and do nothing in order to build relations.    3 Key Points: Jenn and Monica share their opinion about what they would do if someone used their professional photos. Taking all of someone’s photo is a violation and there is a right way to handle the sharing of photos for a listing. Monica shares, “I would not call the other agent whose listing got canceled or expired before you got the new listing under an exclusive right to sell.” Tiebreaker Laurie Sickles, who has videography experience,  is asked to share her view on “What would you do if another agent uses the professional photo that you paid for?”    *STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Laurie Sickles  614-893-0929 | lauriesickles@kw.com 

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss the topic - “Does it matter what you wear to an appointment? They give the audience things to think about in their own business. Towards the end of the episode, tie-breaker Danny Baron, from KW Real-Estate, joins in to express his views on the topic.   Episode Highlights:  Monica says that when you wear something to an appointment, what matters is that you're authentically you. She says to think about how to show up in a way that presents you as a professional. If Monica is showing up for a listing consultation or meeting a buyer for the first time, she is especially going to make sure to show up in a way that conveys that she is taking the meeting seriously. Jenn says everyone has a range of authenticity which can be yoga pants and a ball cap- to- a nice pant suit. Monica brings up that hair and make-up are also indicators of whether or not you took time to get ready for the meeting. Monica asks Jenn to discuss why she thinks what one wears out in the field should be different from interviewing for the job. Monica inquires if one should present themselves differently to the seller that is unrepresented? The problem comes when you get outside of the range of acceptable whether it be too casual or too formal. According to Jenn, clients don’t really care about what you wear, they care that you know how to do your job. Jenn and Monica both agree that in general, it’s a more casual society than what it used to be and simplicity goes a long way.  It’s about showing up knowledgeable, ready, and having a plan. Jenn introduces tie-breaker Danny Baron who says it matters because of his desire to be genuine with the people that he is working with.  Danny answers, “To me... to be genuine to who I am, I need to be able to wear what's going to be appropriate situationally.”   3 Key Points: Monica points out that there is a level of respect as a professional that you want to convey when you show up to an appointment, especially when you’re meeting clients for the first time.  Jenn says that it is less about what you're wearing and more about how you're presenting yourself. It’s not about your clothes but about your comfort. Jenn suggests if your conversion ratio is not good then maybe take a look at that and see if there's any place you are being authentic, specifically what you are wearing, driving, etc.   *STOP yelling at your phone and yell at Jenn and Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Danny Barron | Website | (513) 600-4117 I danny@barongrouprealty.com

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss the question: “Do you need to walk through a house before you price it?” Tie-breaker Michelle Weadbrock joins in to express her views on the topic.    Episode Highlights:  Jenn says she does not need to do a walkthrough of a house before pricing it because in this market, you can get a close figure that would be good enough. Monica points out that there can be issues like smell which can affect the pricing of a house.  Jenn supports technology-based research and gathering the details on a client call.  When it comes to visiting houses, Jenn is 50-50 about it. She is not a “YES” all the time.  Jenn says, “Where we live, there are not a lot of variables.” If she is an area with a lot of variables, then she will go. Monica shares one incident when she visited a house, and there was a working wood mill behind it. It was great, but it was loud.  Monica stresses the importance of visiting a property to plan the staging of the house properly. Jenn and Monica discuss how you can get persuaded or influenced once you get into a house.  Tiebreaker, Michelle Weadbrock, thinks that if you ask the right questions visiting a property is not required.  Michelle  uses technology as a tool to tour the house using video calling to look for things  like broken ceilings, cracked walls etc. Jenn asks, “Are there certain circumstances when you absolutely have to walk through a house or  do you think that you never have to?”  3 Key Points: Monica points out that apart from the smell, the woodwork and condition of the house are also important to note. "When you get inside a house, you feel it."  Jenn and Monica discuss whether they would go and see the property if they get a listing.  Jenn and Michelle talk about several questions that one can ask to get an overall idea about the property and if it's totally necessary to go see it in person.   *STOP yelling at your phone and yell at Jenn and Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jenn at 513-400-1691.*   Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Real Estate Fight Club Podcast  Facebook page Michelle Weadbrock: (513) 335-7254 | michelle@reinvestconsultants.com

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley brainstorm about what happens when someone lists their property as “For Sale By Owner” (FSBO). Monica Weakley starts the episode with a genuine question and tries to understand why people choose to do such a thing?   Episode Highlights:  Jenn points out the obvious answer that it is more about money.  Monica says that when it comes to selling houses, she goes more towards the security aspect. Buyers know why people have listed houses as FSBO, and they usually dupe the owner.  Jenn shares a classic example by hinting at the entire process towards garage sale. She asks, would you ever go to a garage sale and pay the total price? Monica gives a flat “No” for an answer. Jenn and Monica discuss how to ask friends if they are planning to list their property as FSBO. Jenn shares that people are often scared to deal with FSBO. Monica urges the listeners to think: “Do you have an agent you are comfortable with?” Monica shares her concern that if a friend decides to list their house as FSBO, they should somehow convince them not to travel through that road.  Tiebreaker Mike Morawski joins in to share his views and experience related to FSBO. Mike is a trainer and coach in the real estate industry, he also has two podcasts, Insider Secrets and Multi-Family Unplugged.  Jenn asks Mike “What do you do when your friend decides to list their house as FSBO?” Mike prefers his friend to approach him and discuss their problem, concern, or opinion regarding FSBO, rather than finding out later.  3 Key Points: Monica asks Jenn “What do you say specifically to convince your friend not to list their house as FSBO?” Listeners get to know Jenn’s and Monica’s number 1 tip for a friend who has listed their house as FSBO, and it is already too late. Mike believes in following simple strategies and plans, and it is to give back. Even if it is someone he does not know, he will help them in such a manner that they benefit from it.  Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Real Estate Fight Club Podcast  Facebook page Mike Morawski Website |https://mycoreintentions.com/exitplan | Insider Secrets Podcast | Multi-Family Unplugged Podcast | mike@mycoreintentions.com

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley are locking antlers on the topic - What do you do when your buyer wants to see a commercial property, and you are not a commercial agent? During the second half, Todd Schroth, an EXP agent, joins in to answer the tie-breaker question. Episode Highlights:  Jenn sees all queries as listings, so she partners with a commercial agent to learn about it.  Not jeopardizing the client relation, she hand-holds her clients and stays with them when referring them to an agent.  Monica points out the different types of commercial listings and talks about how some commercial listings are similar to a residential purchase process. Jean and Monica discuss the importance of knowing critical nuances of an area that a realtor is handling. Todd Schroth was asked the tie-breaker question, "If your client wants to see a commercial property or something out of your wheelhouse, what do you do in such a situation?" Todd points out that when it comes to commercial real estate, the first step of any successful commercial real estate’s career is learning about the types of sectors. 3 Key Points: Monica points out - Are you doing something that you know you shouldn't be doing?  Jean highlights how it is essential to stay true to your profession; when venturing out of your area of expertise, use your brain. Before venturing into commercial properties, it is crucial for a residential agent to know the nuances. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Real Estate Fight Club Podcast  Facebook page Todd Schroth  Website | Facebook Group | (407) 247-4184 | YouTube

On this episode of the Real Estate Fight Club podcast, hosts Jenn Murtland and Monica Weakley are butting heads today. Do you always say yes to buyers when they want to see a house that doesn’t meet their needs? Monica just started intermittent fasting, so she is extra touchy in this one! Episode Highlights:  Monica has been dealing with buyers for over 18 years and has seen plenty of buyers land on a house that didn’t match the initial criteria. A house that doesn’t meet someone’s needs is not the same as a house they don’t qualify for. Monica makes the assumption that different features can act as substitutes, so she takes them regardless. Though she is willing to show these houses, Monica does not move her schedule around to do so. Jenn demands to know why her buyers don’t like a house to see if there’s a possibility of putting in an offer. After putting in a ton of work to find out what a buyer really wants, many agents get impatient when they are sent a house that does not match. If buyers explain their thought process in detail, Jenn is able to counter with either an understanding or rebuttal. Monica shows these houses because she does not believe it’s an agent’s job to predetermine the outcome of a showing. Many agents avoid pushing the potential client out of fear of losing the potential sale. Buyers don’t always say what they are looking for, so agents must push to figure out the unsaid. Monica sees house showings as opportunities to learn more about what a buyer really wants. There’s a lot that you can find out about someone by spending just one hour with them. Jenn’s big takeaway is that agents make sure to ask questions and know that it’s okay to push for clarity. Extremes don’t work; the answer is somewhere in the middle with some common sense mixed in. If you’ve done your job as an agent and dug deep, there should be no rational surprises. Joan Cummins has been a real estate agent for over 15 years and is currently in South Florida with Splendor Realty. Before meeting with her customers, Joan goes through an assessment, evaluation, and determination. By the time she meets her clients face-to-face, Joan knows enough to confidently reject requests to see houses outside of the criteria. Depending on the source of her clients, Joan may be inclined to do a buyer contract, but for the most part, she does not. When it comes time to tell her clients no, Joan refers back to the information that she has gathered in her preparation. 3 Key Points: Based on the budget and desired location, agents can determine if there is wiggle room on the initial criteria. While Jenn needs a valid, logical reason to show a random house, Monica is willing to show these houses based on a buyer’s desire. At the end of the day, buyers don’t always know what they want. It’s an agent’s job to figure out what they are not saying. Resources Mentioned: Jenn Murtland | Website | (513) 400-1691 | LinkedIn | Facebook https://jennifermurtland.com/Vault/ Monica Weakley Website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page Joan Cummins (954) 394-8517 | joansell4you@yahoo.com

In this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are throwing down over today’s topic. What’s the best way to spend $1000 in order to generate business? There’s more than one right answer! Episode Highlights:  Jenn believes that Monica would use her $1000 to throw a party and give each person individualized gifts. Monica would use that $1000 on her A-list clients, those being the ones that are most important. Just because someone is willing to send you tons of money doesn’t mean that they are the right client for you. Monica has people that she loves but considers C-level clients because she does not spend time with them. A and B-level clients are the ones that you are more involved with and know more about their lives. Most agents would be happy with 20-36 deals per year and that can be done by keeping 30-40 A’s and 90-100 B’s. Jenn has used that same money on her team by giving them an incredible experience. Monica believes that Jenn would buy a service that would tell her who the prime leads are. Jenn would spend her $1000 on a top-lead source like Vulcan, basically what Monica predicted. Many of the agents that responded claimed they would use the money to hire someone Those small-time agents that believe they need marketing need to get out and meet people. For agents that are looking to do around 20 deals, pick 2 ways to generate business and focus on those. John Kitchens is actually Jenn’s real estate coach and coaches people in life and business at all different levels. Investing in tools to get seller data and analyzing predictive indicators are the first things that John would do. Many people lack confidence because they have not developed the correct skills yet. For more seasoned agents, John would pour some of the money into his A-level clients. It’s incredibly important to stay relevant and top-of-mind with your clients because mindshare equals market share. New agents should focus on joining a team with a culture that facilitates growth and provides support. Create content that answers the questions that sellers are bringing to you or that you are hearing on the streets. 3 Key Points: A-level clients are the ones that you spend the most time with and are the most important to you. Monica would spend the money on her A-level clients while Jenn would spend the money on Vulcan to get great leads. For agents that are only doing 10-15 deals per year, there is no need for marketing because there is no brand to market. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Realtor Fight Club Podcast Facebook page  John Kitchens Website | YouTube

In this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley aren’t so much fighting today as they are sitting down for tea. How do you handle a difficult co-op agent? Every agent is going to deal with one, so make sure you are prepared! Episode Highlights:  Jenn may or may not be the difficult agent in this situation sometimes. Agents that are being difficult make the mistake of thinking that they are being super representative of their client. It wouldn’t be a bad idea for realtors to have a psychology degree so that they understand how to lead their clients. Depending on the agent, Jenn either comes to an agreement on response time or ignores them. Only one time has Jenn had to call an agent’s manager because she knows most of them will not take action. Sometimes, waiting to reach out to the brokerage until after the transaction can be a useful tactic. The agent that drives Monica nuts is the one that is so easy to work with as long as nothing goes wrong. Jenn has learned how to recognize the clients that will flip on her over the phone on the cold call. Monica does her best to set the standards and re-enforce the other agent’s good behavior upfront. Jenn has been part of a deal where things went sideways with an agent who was a friend. Setting deadlines in your messages may help you get a little bit more out of the other agent. Dealing with agents that don’t know what they’re doing can be made more difficult if they aren’t willing to listen. Jenn has dealt with unknowing agents by making suggestions and teaching them how to best move forward. Most agents that Jenn surveyed claimed that the best way to move forward is to find some common ground. Putting everything in writing would be a great secondary strategy if you can’t find common ground. When dealing with a combative agent, Jenn takes a breath and formulates a held-together email. Monica prefers to do the work up front in the relationship and establish what behaviors you like. Real estate used to have a vibe of going into battle with the other agent, but that’s not how it is now. There are 3 parties in each transaction, so there need to be 3 relationships to make the deal work. Corina Tello is with Kale Real Estate and also does international real estate,  speaking events, investing, and triathlons. As an investor, Corina cannot stand when agents add more steps than are necessary to the process. When an agent complains about negotiations rather than attempting to adjust terms, Corina gets annoyed. Things have become more difficult for Corina when agents have brought a lawyer into the situation. When there is a problem with an agent, Corina goes straight to the brokerage to complete the transaction. Things are different in states that do not protect their agents with regulation. 3 Key Points: Difficult agents are the ones who are combative and non-responsive because real estate usually is not their full-time job. Chances are, you’re not going to teach the combative agent anything during the process, so handling the situation at the beginning of or after the transaction is ideal. Sometimes, you have to deal with an agent that just doesn’t know what they’re doing. If they are willing to learn, the process can be a learning one. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Realtor Fight Club Podcast Facebook page  Corina Tello (312) 388-1418 | corina@corinatello.com | Facebook | Instagram

In this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are ready to throw down over today's topic. Should you sign a buyer agreement? Monica gets under Jenn’s skin on this one!   Episode Highlights:  Jenn thinks that there’s no excuse not to sign a buyer’s rep agreement because contracts are part of a business transaction. While she’s not against people signing a buyer’s rep agreement, Monica does not think it’s always necessary. When Monica was asked to teach her entire office how to use buyer agreements, she stopped using them herself. Monica has seen no difference between the time that she used buyer’s rep agreements and when she hasn’t. Contracts aren’t really worth anything if one of the parties is not of sound mind. Jenn believes that contracts, while worthless, give you options if the agreement is not honored. People expect to sign a contract when engaging with any business regardless if it is a contractor or an accountant. Monica finds an issue with agents that do not set any sort of expectation or some sort of agreement. Jenn fears that buyers who employ agents without a contract are susceptible to being scammed. It’s hard for Monica to argue the benefits of having a contract, but she hasn’t had any troubles without one. By not using a contract, Monica risks the possibility of getting burned by a buyer using another agent. People aren’t intentionally looking to screw over agents, but they don’t know what they don’t know. Jenn is a fan of having more choices with everything in life, but she does have  a problem with the number of different chips available at the grocery store. To the surprise of everyone involved, most people agreed with Monica’s stance. If you are choosing not to have the buyer sign a contract, ensure to set the expectations at the buyer consultation. Erin Fay acts as mostly a buyer agent in Cincinnati and Northern Kentucky with Comey & Shepherd. Never in her career has Erin ever had a buyer sign a buyer’s rep agreement, nor does she know any in her area that uses them. Erin has only been ghosted 10-15 times in her 10-year career without using an agreement. When getting a listing, Erin has her sellers sign a contract because she sees the relationship as different. For first-time home buyers and those that haven’t bought a home for many years, Erin always ensures to do a buyer consultation.   3 Key Points: By not setting a date and pre-signing the cancellation agreement, Jenn gives both parties the option to cancel if the contract is not upheld. Whether or not you use a buyer’s rep contract, Monica and Jenn agree that there must be a buyer consultation in which expectations are set. When engaging with most businesses, including real estate agents, people expect to sign some sort of agreement. Make sure you protect yourself and the client. Resources Mentioned: Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website https://jennifermurtland.com/Vault/ Monica Weakley website, LinkedIn, Facebook Realtor Fight Club Podcast Facebook page  Erin Fay (513) 608-0774 | erin@epfrealestat.com | Website

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are fired up about today’s topic. Is geographic farming dead? Today’s topic is a controversial one!   Episode Highlights:  In shocking fashion, Monica believes that geo-farming is dead while Jenn sees the use. Most people don’t know how to do it in the first place, so they end up doing it wrong. Mail, door-knocking, and events are all different ways that are still important to connect with a community. Don’t make the mistake of picking some random neighborhood out of a hat and sticking to just mail. A realistic expectation of success when geo-farming a neighborhood is at least 2 years. There are a variety of factors that go into how long it will take geo-farming to work. Monica thinks it can work, but just doesn’t believe that most agents will do the necessary work. Most agents don’t understand how to convert people from one step to another in the correct way. One way that Jenn advises to help with door-knocking efforts is to carry a gift bag with you. Monica thinks that instead of using money to geo-farm, it can be used to create a smaller amount of strong relationships. To figure out the attrition rate, look over the past 5 years and take the number of sales divided by the number of houses. Jenn likes the aspect of intentionally focusing her marketing efforts on a certain neighborhood. Monica thinks that agents could create some sort of shared resource for the neighborhood that could help them get to know people quickly. Even if you do move to a new area, you can still get referrals from your sphere. Maryann Ries is a high-profile agent in Cincinnati that focuses on geo-farming. When it comes to advertising, it all comes down to reach and frequency. In order to be successful in geo-farming, agents need to update their thinking on geographic marketing. Maryann has gone from door knocking to targeted Facebook ad campaigns as an adjustment to COVID. There are a plethora of benefits that come with focusing on a certain geographic area. Ideally, agents that are geo-farming should be marketing to their area on a daily basis. Agents could use the buyers’ current location as a way to expand the geographic reach. Maryann knows that you have to commit to a campaign to make direct mail worthwhile. The more signs that Maryann has up in a certain area, the more calls she receives. Project yourself as always working with how you dress whenever you are out of your house. Stay updated on your market activity and preview every house that comes on the market in your farm. 3 Key Points: It’s important to pick a neighborhood with which you have some sort of connection. In order to successfully geo-farm, agents must be willing to allocate the necessary money and time, at least 2 years, or it’s a waste of time. While both Monica and Jenn agree that geo-farming can work, Monica believes that most agents won’t stick it out for the necessary time. Resources Mentioned: Jenn Murtland (website, LinkedIn, Facebook) Call Jenn at (513) 400-1691 to discuss transitioning to eXp Realty https://jennifermurtland.com/Vault/ Monica Weakley (website, LinkedIn, Facebook) Realtor Fight Club Podcast Facebook page Maryann Ries (513) 470-0564, email Vulcan7  

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley take off the gloves for this one. Should your assistant or transaction coordinator be licensed? They both look pretty beat up after this one! Episode Highlights:  Monica believes that many opportunities will be missed if assistants or transaction coordinators (TCs) are not licensed. When Jenn thought about getting her first assistant, she might have agreed with Monica. Administrative assistants and TCs don’t have an inherent desire to do sales. Over the span of a year, Monica believes that she will convert more leads if her administrator is licensed. Jenn would never start someone as an admin that she was grooming for a sales position. The motivations and skill sets differ between salespeople and administrators. People might be better off focusing on their 20% of the business because that’s what they’re good at. Though Jenn delivered a beating to Monica in the first round, most agents agreed with her. While everyone works for money, not everyone is necessarily motivated by money. An agent who is invested in their admin assistant or TC might be interested in changing their path for the better. It depends on the person, but not all admin want to be salespeople. Monica believes it would bring an advantage to the lead agent if the administrator can accent their sales. This week’s tiebreaker, Steve Lunsford, is an agent from Indianapolis with Plat Collective and is currently thinking about licensing his assistant. Depending on your expectations for the administrator, Steve believes you can swing either way. Steve believes that you run a higher risk of losing your administrator if they have their license. It’s preferable to Steve to have someone that takes a lot of the mental bandwidth out of his process. Steve feels that his time is best spent invested in procuring new business. In the long run, Steve feels that it is best that the administrator gets licensed, a bill that he is willing to foot. Jenn and Steve think it would be a great idea to have a license specific to an administrator. It’s important to determine what you want an assistant for before you hire one, which allows you to decide if they need to be licensed or not. 3 Key Points: Monica believes that more opportunities can be taken advantage of if the administrator is licensed, while Jenn doesn’t think admins have any interest in sales. Salespeople are motivated by money and use their skill sets to achieve their sales goals, while administrators tend to have different motivators and skill sets. While Monica doesn’t think administrators would take on a full-on sales role, she does think that being licensed would give them the ability to accent the sales of the lead agent. Resources Mentioned: Jenn Murtland (website, LinkedIn, Facebook) Call Jenn at (513) 400-1691 to discuss transitioning to eXp Realty Monica Weakley (website, LinkedIn, Facebook) Realtor Fight Club Podcast Facebook page Steve Lunsford (317) 643-1848, website

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley have a short tiff about who is better at sales, introverts or extroverts. Then, Jenn interviews the great Jay Kinder about what has brought him success.Episode Highlights: Monica considers herself an introverted extrovert, one that needs to get away from others to recharge.Everyone has their own form of recharging depending on their home situation.Jenn believes that for the most part, extroverts have an easier time in the sales game.Alan, Jenn’s partner, is an introvert, but he is a monster at being a real estate agent.Monica thinks that it doesn’t matter whether you are an introvert or an extrovert.Extroverts aren’t necessarily better at sales, they are just more natural when it comes to finding sales.The sales game is dependent on an agent’s ability to meet people and build relationships.Introverts need to find a way to build the relationships they need to hit their quotas.Sometimes, an extrovert’s need for someone to like them can get in the way when people tell them no.There can be no attracting business without repelling as well; not everyone will love you.You have to be willing to turn some people off because, at the end of the day, sales is a numbers game.Extroverts are going to have different problems than introverts, a reality that Jenn concedes to.This week’s tiebreaker, Jay Kinder, is an agent trainer with eXp, having coached thousands of different agents.Great enthusiasm led Jay to a lot of the success that he achieved early in his career.The best salesperson that Jay knows is his partner Michael, a natural introvert.Jay believes that his partner is an anomaly and that extroverts make the better salespeople.Introverts can be great at sales if they are willing to adapt to the situation at hand.When Jay has failed, he has found that he was coming on too hot and was too enthusiastic.As Jay became more skilled and experienced in sales, he naturally became more enthusiastic.Both Jenn and Jay have noticed that their introverted partners give well thought out answers as compared to their knee-jerk reactions.Though he was the #2 agent in the world for Coldwell Banker in his best year, Jay was still #2 in his own market.As his career has progressed, Jay’s goals have progressed from being production-oriented to time-oriented.It’s important to surround yourself with people that will show you how to reach your freedom goals.eXp has created a business model that has never existed in the real estate industry before.People’s natural tendency is to listen long enough to hear why something won’t work for them.For agents that are stuck in that 30-40 sales a year zone, the problem lies in their marketing.Get clear on what is important to your life and build a business that serves that vision.3 Key Points:Both Monica and Jenn agree that extroverts have an easier time with the sales process because building relationships comes more naturally, but Monica doesn’t think that necessarily makes them better.However you find your leads, whether it’s open houses, coffee, social media content, get out there and do it. Consistency is vital.Extroverts are going to have problems with verbally vomiting all over people while introverts will have trouble bringing in the business.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook pageJay Kinder Website | Free Clarity Report | jay@jaykinder.com | FacebookSimple Numbers, Straight Talk, Big Profits!Change Your Questions, Change Your Life

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley sometimes fight just to fight, but not on this one. This one gets ugly. Do you go with a showing assistant or buying agent when trying to expand and grow?Episode Highlights: Monica is a thumbs-down on teams in general because 99% of agents don’t know how to execute one.Showing assistants give agents more time without taking a chunk of the commission.Though Jenn is not pro buyer agent, she does not think showing assistants provide the value that Monica believes they do.Jenn would prefer another experienced agent to show a house in her place rather than a new showing assistant.Monica believes that the person showing the house is there to show while Jenn believes they are there to sell.A professional knows how to show up on time, ask questions, and translate information back to the agent.Don’t look like you just came from a bar or a workout class when you show a house.Jenn believes that peers provide more value to the agent and the clients than a showing assistant does.Monica appreciates showing assistants’ desire to learn and eagerness to show a house.By setting the expectation that the showing assistant isn’t a replacement, you take the pressure off the situation.By having a group of agents who are there to help with showings, agents can assure an experienced agent at all showings.Though Jenn does not think it could hurt to have a showing assistant, she does think there are better options.People tend to build teams for the wrong reasons and often do not have the right systems in place.Whoever shows the house needs to be adequately trained to provide the right information.At one point, Jenn had roughly 70 people that she was coaching and training.Because they are by themselves, most agents find it necessary to have a buyers agent.Agents need to ask themselves where their business is and which method is easier.While there are agents who run incredible teams, it’s very rare in the world of Monica and Jenn.This week’s tiebreaker, Jim Black, has built a large team, but it took a few failures before he got it right.Due to his experience with agents getting lost in the mix, Jim prefers to hire a showing assistant.Initially, Jim paid someone to show properties and gave them a large piece of the pie.Hire an admin, at first, when you are the one expanding the sales by yourself.When bringing on an agent, they are solely focused on how to get a paycheck.With a salary+bonus model, agents stay more hungry to learn and less hungry to eat.Jim believes that the best way to train someone is to bring them with you to all your appointments.3 Key Points:Most agents get into the business with the intent of handling all parts of their business which makes them bad at building and running teams.While Monica would rather have a showing assistant to show the house and translate the information back, Jenn would prefer an agent with a similar level of experience.Regardless, whoever shows the house needs to be trained in doing so, so at the end of the day, it comes down to who the agent trusts.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook pageJim Black Website, Email: jim@jimblackgroup.com, Phone: (774) 280-0353The Millionaire Real Estate Agent

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley lay down their top time management hacks. When you think you have a time-management problem, you may need to look again!Episode Highlights: The reason that Monica and Jenn started this podcast was that they both achieved success in their own ways.One thing that real estate school doesn’t teach you is just how lonely the business can be.At the end of the day, we all have the same amount of time available to us, so time is not an excuse.Jenn’s biggest time hack is also her simplest, decide when you will start your day and start on time.Monica believes that it’s not time, but priorities that you need to manage.Make a list of your priorities in order and attack your most important priority first.Lead generation should be an agent’s top priority, something that they should attack ferociously when the day begins.People make the mistake of giving everything in their business equal priority, and that’s just not reality.If a deal is falling apart, there is nothing you can do an hour before to make sure that it doesn’t.Writing offers, showing houses, and negotiating deals are the results of being a real estate agent.Monica uses Gmail to color-code her schedule to differentiate between times of making money and time leading to money.Organizing your calendar will help you better monetize your hours and stay crystal clear on your goals.Be sure to block off enough time for generating leads that matches your deal closing goals.Keep it simple by deciding what you want to accomplish and narrow it down to how many leads you need to generate.If you find that you have a priority problem, then you are saying yes to too many things.Pick something productive in your business to fully commit to and say no to anything that does not align.Managing your time and priorities is simple, but that doesn’t mean it’s going to be easy.This week’s tiebreaker, Allison Gaddy, runs a real estate team in Austin, TX, where she coaches and trains them on how to manage time.NET time, no extra time, is a concept that Allison took from Tony Robbins that accounts for all the time you could be learning something.Plan your day the night before to tackle the things that will move the needle in the morning.Even though she has a team now, Allison had to make a shift to focus on that 20% of the 80/20 rule.Decide your priorities, tackle the most important ones, and delegate the other ones out.Through her coaching and training company, Expert Partners, Allison and her partners are launching their Gateway to Mastery program.3 Key Points:The biggest problem with agents who think they don’t have enough time is actually that they don’t know how to manage their priorities.No matter what’s on your calendar, you have a job to do every single day, that being, generate and follow up on leads.Showing houses, writing offers, and negotiating deals aren’t what being an agent is about, but are the results of the job.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook pageAllison Gaddy Facebook | Website | (512) 954-8800It’s Not the How or the What but the Who

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley discuss, what’s one thing that should have been taught in real estate school? There are so many answers to this question!Episode Highlights: Though they do agree sometimes, Jenn and Monica have different views on almost every point they debate.Jenn thinks there needs to be real estate apprenticeships for sales and math training.Too many people don’t understand the concepts of cold calling and commissions sales.Just like colleges, real estate school teaches in many different ways.Many agents do not know what they are getting themselves into and end up failing.Real estate schools do not even cover buying and listing presentations, along with a plethora of other steps in the process.Monica and Jenn may or may not be opening a secret underground real estate school in Puerto Rico.If schools did a better job of informing students about the realities of real estate, fewer people would go through with it.Fewer agents in the system benefit the failure rate, current agents, and clients alike.Everyone seems to agree that real estate school focuses more on the test than it does on actually being an agent.Taking the real estate test is too stressful for something that doesn’t translate to being a successful agent.Jenn thinks that brokers should eliminate zero-unit sellers at the end of the year.This week’s tiebreaker, April Spaulding, is a real estate agent with Keller Williams out of Winterhaven, Florida.Prospecting is how you get the business to make the money, yet, they don’t teach it in school.April thinks that cold calling is both old-school and still part of the mix that real estate school doesn’t teach.There are so many different ways to get business that need to be mixed and matched for your market.Geo farming is something that you have to do consistently for 2 years before you can reap the rewards.3 Key Points:Many agents fail in their first year because they don’t really know what it’s going to be like heading into the game.Jenn believes that real estate school should include more sales training while Monica believes schools should paint a better picture of what real estate agents actually need to do.Even admins have to get the same license as agents so they can show houses, but the problem is, they never actually sell houses. There should be a separate license.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook page April Spaulding Website | (863) 866-1044 | Email: april@aprilspaulding.com 

Jennifer Murtland is a real estate professional who runs a successful residential real estate team, Team Synergi, LLC based out of Cincinnati, OH. They specialize in seller representation, including luxury homes and short sales. She is also the President of Affinity Management Group, LLC. Specializing in tenant management for owners of 10+ units and HOA management. Jennifer runs her podcast Toe-2-toe Podcast with Team Synergi Real Estate and Monica Weakley... show notes at REImastermind.net

Jennifer Murtland is a real estate professional who runs a successful residential real estate team, Team Synergi, LLC based out of Cincinnati, OH. They specialize in seller representation, including luxury homes and short sales. She is also the President of Affinity Management Group, LLC. Specializing in tenant management for owners of 10+ units and HOA management. Jennifer runs her podcast Toe-2-toe Podcast with Team Synergi Real Estate and Monica Weakley... show notes at REImastermind.net

Jennifer Murtland is a real estate professional who runs a successful residential real estate team, Team Synergi, LLC based out of Cincinnati, OH. They specialize in seller representation, including luxury homes and short sales. She is also the President of Affinity Management Group, LLC. Specializing in tenant management for owners of 10+ units and HOA management. Jennifer runs her podcast Toe-2-toe Podcast with Team Synergi Real Estate and Monica Weakley from My Coach Monica. They tackle 2 sides of the coin in a real estate agent’s day-to-day. It’s the ultimate podcast for real estate agents! We tackle how realtors and investors can work together and how investors can purchase and negotiate short sales. Connect with Jennifer: LinkedIn: Jennifer Murtland | LinkedIn Facebook: Jennifer Murtland (facebook.com) YouTube: Jennifer Murtland - YouTube Podcast: ‎Realtor Fight Club on Apple Podcasts As you can already tell we have made some changes and a few more are on the way. If you are interested in what we have planned, head over to Patreon.com/REImastermind, and support the show today. Financial contributions are always appreciated along with a LIKE, SHARE, and REVIEW.  It really helps us grow and reach more people with this valuable information.  See you next time and tell a friend! Join, support, and follow at: Website Patreon YouTube Facebook Twitter "You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - JD

On this episode of Realtor Fight Club, hosts Jenn Murtland and Monica Weakley are fired up about today’s subject. What do you do when there are no instructions left for the lights or doors? Is there only one right answer?Episode Highlights: Let’s all agree that you should not take the key out of the lockbox without telling anyone.Listing agents should always call the buyer’s agent before a showing because they’ve never seen the house.Monica texts the agent about what she should do before ultimately making a judgment call.Unless there’s a line out the door for showings, Jenn turns the lights off.If the key goes missing, the last one that showed it will be the one who gets blamed.Jenn does not think the other agent is going to answer if you call while you are walking through the house.Mistakes are always going to happen in the process but it is possible to minimize those to a certain degree.Think about implementing a policy or form for the showing instructions, though if you don’t, it gives you a reason to communicate.Proper communication can help you avoid the tire kickers and wasting time.You can always ask sellers how they would like agents to leave the house after showing it.Monica believes you should leave the house as you found it while Jenn thinks you should turn the lights off.In the middle of winter, it’s important to contact the other agent before turning the heat on.If someone needs to go to the bathroom in a vacant house and the water is not on, send them up the street.Tell the agent what you did through a text after something has happened in the case that they don’t answer beforehand.This week’s tiebreaker, Andrea Howe, is with Re/Max in Frederick, Maryland, not too far from Washington D.C.It’s very obvious to Andrea that houses look better with the lights on, so leave them on.Depending on the market and the house, you may turn the lights off for electric bill purposes.If something feels off, like running water, Andrea makes sure to call the agent to check.3 Key Points:At the end of the day, efficient communication between the agents is key to the successful sale of a house.There’s an argument for leaving the house as you found it when there are no instructions left.When no instructions are left, agents are presented with the opportunity to open a line of communication with the other agent involved.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook page Andrea Howe (301) 642-0992, website, Facebook 

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are padded up for a battle today. If the sellers are offering below your accepted commission fee, do you ask the buyers to make up the difference? Warning, this one is a cage match!Episode Highlights: Jenn is playing mind games by allowing Monica to go first.There is no way that Monica is going to ask the buyers to make up the difference.Monica doesn’t think that there’s any reason to pass the burden onto the buyer.Respectfully, Jenn disagrees with Monica to a point, but the buyers don’t always pay for it.Jenn makes sure to go draw up a buyer contract that includes the possibility that the buyer may have to pay.Monica does not require her buyers to sign the contract but instead uses it as a talking point.Though she doesn’t think that agents should let the contract go unsigned, Monica still does it.Most agents make the mistake of skipping the consultation completely.Jenn has dealt with multiple instances where her commission was higher than what the seller was offering.Sometimes, it’s not even worth the trouble that you have to go through with the lender.Agents may or may not be a party on the contract, depending on which contract it is you are talking about.Jenn has no problem getting out of a contract if it represents enough trouble.Every agent would benefit by having a buyer contract signed or at least having the conversation.Jenn and Monica disagree and agree on this one in their views around the buying contract.According to Jenn, the buyer is allowed to change their mind during the process as long as they sign the contract.Send Jenn and Monica a message if you want to see some of their past buyer contracts.This week’s tiebreaker, Alan Jacobson, has spent over 30 years in the sales coaching world and serves the Palm Beach area in Florida for REMAX.Alan would never ask the buyer to make up the difference.Alan always signs a contract with the seller but usually does not sign one with the buyers.Camelot Management Services, Alan’s company, provides coaching and sales training to professionals from a variety of industries.Almost everyone is in some sort of sales, regardless of their position, so sales training would behoove all professionals.In his coaching services, Alan focuses on communication by drawing from his acting experience.3 Key Points:By discussing the possibility of payment with the buyers in the buyer contract upfront, Jenn takes out the possibility of surprise.In certain situations, time is more important than money. Agents need to ask themselves if a week of debate is worth a couple of hundred bucks.If you are not going to make the buyer sign a contract, the least you can do is have a conversation about what could happen.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook page Alan Jacobson LinkedIn, Facebook, website, Camelot Management Services 

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead.  Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too.  We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum.  How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity?  In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.   Three Things You’ll Learn in This Episode The power of positive interruption: With all the negativity in the world today, putting out positivity is a powerful differentiator. Interrupt the gloom and doom of social media timelines with something uplifting and inspiring and you’ll draw people in.  How to establish a motivating morning routine: To start off our days motivated and in a positive mindset, we have to build up our emotional bunker. Create a strong foundation for your morning routine with affirmations, gratitude, and journaling. That will counter negativity and give us the emotional fuel to start our day strong.  What agents need to focus on every single day: After getting your mindset dialed in, the first thing we need to do is focus on our highest dollar-producing activity first. As real estate agents, the most important thing we can do is lead generation and consistently creating opportunities for new business.    Guest Bio: Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman.    To find out more, head to:https://www.linkedin.com/in/jennifermurtland-14583b4  https://toe2toepodcast.podbean.com/ You can also reach Jenn directly 513.400.1691

On this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are duking it out over how to handle when two of your own buyers want the same property. This one gets ugly before it gets pretty!Episode Highlights: Jenn has run into the problem of wanting the same house as her buyers but did not compete.Unselfishly, Jenn has given up properties in the past that she wanted to invest in.It happens quite often that agent investors are interested in the same properties as their buyers.Monica chooses to hand off one of her buyers to another agent because she feels it’s the only way to be fair.Jenn has written two offers to multiple buyers that have wanted the same property and she has no problem with that.Monica thinks it’s hard to give your true opinion when you have other information in your brain about another buyer.When one buyer asks about the buying price, Jenn thinks it does not matter if there is another buyer.Due to the sheer amount of total offers on the house from all buyers, Jenn doesn’t see a conflict.Buyers will always have different desires and needs when looking for a house.Jenn believes it’s okay to disclose what you know that helps the buyer make the best offer possible.In this situation, Monica thinks that she could ask the buyer how they would like to continue.Jenn and Monica disagree on what dual agency looks like from the perspectives of the agents and buyers.There is a difference when representing investors and buyers that are going to live in the house.Agents don’t talk about this topic that much because it really doesn’t happen too often.Monica’s final take is that you can only represent one side if you want to avoid splitting your loyalty.Jenn is firm on her stance that you can represent both buyers, but that doesn’t mean it’s a good idea.Figure out why you are uncomfortable with the situation and determine if it’s about you or the buyers.This week’s tiebreaker, Frantz Benjamin, is a real estate agent in West Palm Beach, Florida with Century 21.Taking into account all competencies and incompetencies, Frantz is able to decide which buyer to represent.In the case that both buyers are qualified, Frantz would make sure to show them multiple properties.While he would inform each buyer that there are other offers, Frantz makes sure not to spill any confidential information.It’s important to have a like-kind property as a backup just to give the buyers choices.Educate your buyers as much as possible, but it is their decision at the end of the day.3 Key Points:When faced with multiple buyers that have an interest in the same property, Monica chooses to hand off one buyer to another agent while Jenn has no problem handling both.Each buyer is very different and it’s very rare that multiple buyers with the same agent have the same requirements and limits.This is more of a hypothetical situation because it does not happen very often. In fact, in some places, dual agency is illegal.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook page Frantz Benjamin (Phone # 561-255-4244, Website, Instagram, Facebook)

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 34 years of sales, marketing, and leadership experience.   Episode 084, This episode is about Facing The Truth! The truth of where you are today and where you want to go moving forward.     I have a candid conversation with Monica Weakley, who owns her own coaching business and works with the fastest growing real estate company in the world, eXp Realty. Her specialty is coaching Realtors who want to grow their business through relationships. These principles apply to all aspects of our lives.   There is only one person that is responsible for the truth – YOU! We have to find a way to eliminate the reasons and focus on the Results! So, where are you today vs. where you want to be?   List one goal you want to achieve. You're here X---------------- X Want to be Here ( the dashes are the small activities needed to get you to your goal) It's the compounding of the daily action steps that gets you there. Not the big climb to get to the mountain top.    The four-step process to discover your score. Using a scale of 1-10, determine where you are today.   1.  Desire - On a scale of 1-10, how bad do you want to achieve this goal. Be honest. For example, if you were in the desert with no water for five days. Water would be a 10. 2.   Belief – 1-10. Ten is a full belief in yourself, and you got this. Do you believe you can achieve it? 3.  Patience – 1-10 Ten being it must happen now! Patience is acceptable as long as you have a sense of urgency. 4.   Activities – 1-10 How are your daily activities are matching up with your goal. I need to prospect more to fill my pipeline of potential customers. What are you doing every day to take steps to get you there?   Add up your score and Face The Truth of where you are today and where you want to be moving forward. If you're short in one area, what can you do to improve? Action and desire are essential.   Great news – it's all up to you. It's about you being honest with yourself.   To connect with Monica or learn more about eXp Realty, contact her at 513.600.7296 or http://www.myagentMonica.com   If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

In Episode 67 of the Realtor Fight Club Podcast, hosts Jenn Murtland and Monica Weakley discuss why they decided to change the podcast name, and duke it out over what to do when your listing is about to expire. Who would have thought that on such a special episode, Monica and Jenn would agree!Episode Highlights: After receiving a ton of feedback, Monica and Jenn decided that it was time for a name change.All three of the MLSs that Jenn uses give 2-week notices when the listing is going to expire.It is the agent’s responsibility to be tracking the listing and to know when it is going to expire.The last thing you should do when the listing is about to expire is to avoid talking to the client.Refer an agent, or handful of agents, that you trust to bring new energy to the project.Client motivations should play a large role in whatever direction the agent decides to turn.Clear and consistent communications about marketing efforts throughout the process will make it easier to pivot.Monica has had an agent reach out to her about partnering on a stalled listing before contacting the client.Agents should be vulnerable and admit that they did not deliver, rather than blaming the seller.Take ownership of your failure and find the person that can help solve the problem while staying involved.It’s time to move on from the game if you dread reaching out to your clients about a problem.Most people that Jenn spoke to aren’t able to find solutions to the problem and just move on.Jenn, the agent, talks to Monica, the client, about the lack of results from the listing.Don’t over-explain or apologize when talking to your client; focus on offering a solution.This week’s tiebreaker, April Mack, is a high-level coach to executives, entrepreneurs, and realtors alike.Though she is no longer an agent, April always hated making the call as the listing expired.Everybody on the team has to take ownership of the problem and move forward with the solution.There are many different factors that make a property challenging, but blaming those will not help.It’s harder for a client to fire you if you meet with them face-to-face than over the phone.If you know that it’s not going to work out because of a personality clash, it’s time to move on.April will take on anyone at any point in their business because everyone should be growing at all times.Having a coach gives you the benefit of saying your thoughts out loud with someone to hear you.3 Key Points:Clear communication throughout the entire process, especially if the listing is about to expire, is absolutely essential to keep a good relationship with the client.Agents need to take ownership of their mistakes when they can’t solve a problem and bring in the person who can.There’s no need to over-explain or apologize if you did everything that you said you could do. Just solve the problem.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Realtor Fight Club Podcast Facebook page April Mack Website, Facebook 

In this episode of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley throw metaphorical fists over this question: should you let the listing agent show your buyer the house? As usual, this one is fiery!Episode Highlights: As a listing agent herself, Jenn doesn’t mind, though she thinks it depends on the circumstances.Monica thinks that you are not properly representing your client if you allow the listing agent to show the house.If you can’t go to the showing, Monica believes you should send another agent that you trust.Jenn believes that you must first determine if someone is a buyer or just a lead.Showing the house gives you the opportunity to hear about the buyer’s financial situation.The listing agents probably wouldn’t sell the house if they knew everything that was going on behind the scenes.There are a plethora of options for replacements to show the house and Monica believes the listing agent should not be first on the list.While Jenn wants an experienced agent, Monica thinks they can be inexperienced but still be able to do the job.Depending on the market, listing agents might actually be present at all the showings.Listing agents should take initiative to call the buyer’s agent to see what the buyer wants to see.There are a plethora of factors that go into this situation that need to be considered.This week’s tiebreaker, Joe McQuillan, has over 35 years of real estate experience and believes that there are 2 sides to this coin.While every situation is different, Joe believes as a general rule you should not allow the listing agent to show the house.3 Key Points:Just because someone is looking at a house doesn’t mean that they are a buyer. You must separate the buyers from the leads.Allowing the listing agent to show the house should not be your first go-to, rather, you should reach out to another agent that you trust.If agents do decide to have the listing agent show the house, they need to prepare the buyer and the listing agent to make sure there’s no funny business and the agent can focus on what the buyer wants to see.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Joe McQuillan (website, (516) 808-6363)

In this episode of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley are taking off the gloves and duking it out over this question: Should the lender have to pay for an extension on the closing? They are both FIRED UP about this one!Episode Highlights: Jenn thinks that if it’s the fault of the lender, for whatever reason, they should have to pay for the closing extension.If lenders say it can be done and is going to be done, they have to remember the lives that they are affecting.Monica suggests that there could be an agreed-upon fee in case the lender does not deliver on time.Agents need to make it clear that if lenders blatantly screw up, they will never do business with them again.A centralized system where agents can give testimonials on lenders would make lenders care more.Be sure to share any previous poor experiences when a buyer brings a lender to you.Having skin in the game would force lenders to communicate more effectively.After talking to other agents, Jenn found that everyone was Switzerland on the subject.Lenders should do their due diligence before pre-qualifying anyone; it would save everyone a lot of trouble.Monica believes there should be consequences for the lender if they cannot deliver, but not from a financial standpoint.Agents have the power to force lenders to keep their word if they can combine forces.Jenn believes that it should be a financial punishment at risk of putting lenders out of business.This week’s tiebreaker, Gino Herring, has been a real estate agent for 18 years and provides insurance services through Mass Mutual.As long as agents make sure to educate their clients completely upfront, lenders should be punished for messing up.Agents must make sure to provide a top-notch client experience or otherwise accept responsibility for a closing extension.Overcommunication is suggested because under communication can dismantle a deal.3 Key Points:When lenders ask for an extension, the effects go beyond money. People are moving their entire lives when changing houses.High ratings, paired with a large number of them, organically build trust with buyers and sellers alike.Problems that cause closing extensions can come from a variety of sources, including buyers, agents, and lenders.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Gino Herring (Financial Representative Email, Realty Email, Linkedin)

On this episode of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley duke it out over this question: do you need attorneys involved in the sale? Do Monica and Jenn disagree or are they just bumping heads? Decide for yourself!Episode Highlights: Neither Jenn nor Monica works in a state that requires attorneys to close a real estate deal.In attorney states, attorneys handle the same tasks that agents handle in other states.Both Jenn and Monica think it just complicates the entire process when attorneys handle those tasks.There is no point for an attorney to re-review a contract that has already been reviewed.Monica thinks that while it is annoying, you can never be too careful so having an attorney isn’t always useless.One case that an attorney would be needed is if there is an addendum on the contract.Agents cannot give legal advice but might be able to work through the problem.These contracts have already been stamped, so going through that extra step wastes more time.Monica likes to have additional trusted resources as she always airs on the side of caution.Buyers and sellers can both bring their own attorney to the table.Attorneys begin to become a problem when it becomes overkill and returns are diminished.Contracts that become too long and complicated have been known to scare clients off.This week’s tiebreaker, Rachel Real, is a broker of her own real estate company in the Chicago area.Being in an attorney state, Rachel is not allowed to make addendums to the contract after it has been signed.Outside of Chicago, there are many areas in Illinois where they don’t use attorneys.Only a handful of states have statewide attorney mandates.Rachel does not feel that it is necessary to have an attorney involved because the extra time gives clients the chance to shut it down.Cities that are in an attorney state mandate a grace period to cancel for any reason after the contract is signed.Attorneys don’t know what agents have gone through to get the contract signed, so they should not interfere.Many inspectors allow the agent to create an addendum from the information on their report.3 Key Points:Agents need to make sure when clients are seeking legal advice, in which case they need to be referred to an attorney.In non-attorney states, agents still have attorney connections that they can contact in case of any legal situation.There are pros and cons to having an attorney. A pro being an extra set of qualified eyes never hurts. A con being the time and possibly money wasted when including an extra step.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Rachel Real (Facebook)

In Episode 63 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley drop the gloves over this question: should you do a final walkthrough? Will they finally agree on something? Spoiler alert...no!Episode Highlights: Jenn doesn’t think it’s necessary to do a final walkthrough if a house is already vacant.Monica has seen some things in her day, like a flooded basement or smashed window the day before closing.In Monica’s eyes, you absolutely do a final walkthrough because the money is on the line.The final walkthrough is to make sure that everything has been completed.Jenn prefers not to deal with buyers because of the high level of maintenance and nerves.Unless there has been a big storm or unmitigable circumstances, Jenn just doesn’t think it is necessary.As per usual, everyone agrees with Monica that it is better to be safe than sorry.Use the reason for doing a final walkthrough to determine the best time to do so.The only times that Monica has seen disaster is when she has not encouraged the buyers to do a final walkthrough.Jenn thinks measuring in the final walkthrough is useless, if you like your furniture then bring it.This week’s tiebreaker, Cassie Burns, serves the Cincinnati area with iHeart Real Estate.With so many close calls, Cassie believes in final walkthroughs with a passion.To clarify, Jenn is not team “no,” she is team “not always”.It gets awkward if there is occupancy at closing, and that is just one thing that agents would like to avoid.3 Key Points:Jenn believes that it’s not necessary to do a final walkthrough all the time, but that doesn’t mean she doesn’t encourage it. She sees the benefits of both sides.Monica always does a final walkthrough because throughout her career, she has seen last minute disasters that could have ruined their respective deals.Your reasons for doing the final walkthrough will decide when is the best time to get it done.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Cassie Burns (website, Facebook)

In Episode 62 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley, along with guest host TJ Gausman, duke it out over this: should the buyers pay their own agent’s commission? Until now, TJ has split his tiebreakers between Monica and Jenn, so hear who TJ sides with on this one.Episode Highlights: TJ says there is no way that the buyer should pay their agent’s commission.First-time homebuyers have a hard time in the difficult market and would have added emotional stress if they had to pay.Monica thinks that the industry would face a massive amount of unrepresented buyers if it was left up to them.It would be bad for the real estate industry as a whole if buyers choose to be unrepresented.Jenn thinks that buyers should have to pay for their representation.Buyers don’t see the value of the agent until the moment that the agent delivers.Both TJ and Monica believe that adding a buyer fee would significantly change the way that buyers would choose to be represented.Jenn believes that if buyers cannot afford to pay the fee then they cannot afford the house.The 6% commission is kept by the agent as a listing fee whether the buyer is represented or not.TJ explains to clients that selling agents take commissions and when they do decide to sell, they will pay that commission.According to Bravo TV, there are no buyers’ agents in England at all.Ultimately, the buyers are paying for the agent, it’s just packaged within the price of the house.TJ believes that if appraisers didn’t build in the commission into the value of the home, they would sell at a lower price.According to Jenn, buyers wouldn’t vanish because they are paying a fee anyway.It sounds like there will be no agreed-upon precedent from this bout, pinning Jenn against TJ and Monica.TJ is team Monica on this one, claiming that the system is not broke enough to add an extra variable.Jenn respectfully disagrees, saying that because it is your purchase, you should pay for representation.Buyers may or may not choose to go unrepresented, but that’s where these sides differ.3 Key Points:Agents are not able to show their value to the buyers until they deliver, so it’s hard to ask for a fee at the beginning.Monica and TJ fear that most buyers would go unrepresented, while Jenn looks to the small number of sellers that go unrepresented as a sign that buyers would follow the same line.Appraisers build the commissions into the price of the house but explaining that mental Olympics might scare buyers off from their agents.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)TJ Gausman (website, Facebook, LinkedIn 

In Episode 61 of the Toe-2-Toe Podcast, hosts Jenn Murtland and Monica Weakley are not fighting, but discussing this question: are self-showings the way of the future? Well, they’ll always be around, but listen in to hear why Monica and Jenn say no way!Episode Highlights: Monica believes that there will always be value in being led through the most important purchase of their lives.Some people are going to be impatient and always choose the self-showings.Jenn is for self-showings for immediate responses and treats them like an open house.According to Jenn, there is value in a buyer rep but the buyer, not the seller, should pay for that rep.Many buyers will not shell out money to be represented and that may turn them away from using an agent.If an agent doesn’t have experience with a lot of clients, they just get in the way.Once buyers have seen the house on Zillow, they are allowed to go outside and bring their own buyer rep.Builders will honor agents who represent a client, even if the agent was not present at the initial meeting.The best buyers are ones that have taken the time to go through the process and examine all the details.Monica always wants to be a present-tense agent who takes care of her clients after they’ve bought or sold their house.Self-showing programs won’t ruin your business as long as you take care of your clients.Neither Monica nor Jenn thinks that self-showings will negatively impact their business.While you need to be there to serve your clients, don’t be a concierge agent.This week’s tiebreaker, Leonard Cradit, is a Franchise Development Manager for Exit Realty and has a real estate team in Michigan.With over 30 years of experience in real estate and property management, Leonard has seen greater success when agents are present.An agent’s presence allows real estate teams and properties to pivot rather than lose a client if they don’t like what they see.While it could be done over the phone, Leonard thinks clients appreciate the in-person service.Sales and success ratios reflect that people appreciate agent-led showings.Self-showings could give some relief to scheduling conflicts with clients, but that may make them question your validity.Leonard thinks that the industry is damaged more and more the further it gets from hands-on service.3 Key Points:People are better off doing a self-showing than using a terrible agent that is only going to mess up the deal.Self-showings are really just ways of showing houses to unmotivated buyers.Agents need to be agents to their clients every single day rather than being a paste-tense agent.Resources Mentioned:Jenn Murtland (website, LinkedIn, Facebook)Call Jenn at (513) 400-1691 to discuss transitioning to eXp RealtyMonica Weakley (website, LinkedIn, Facebook)Leonard Cradit (Website, Facebook, 616-213-2051)

Monica is a lifelong resident of the Cincinnati / Northern Kentucky area. She has been in sales most of her adult life – from financial services to radio air time and then gaining valuable selling experience as the SVP of Sales for Clear Channel Entertainment Midwest Division selling major sponsorships for music venues around the Midwest.   Then, in order to work in a field for which she had much passion, Monica became a licensed Realtor in 2003. Monica’s experience in real estate includes being the owner and lead agent of The Weakley Team and holding a leadership position (Team Leader) at Keller Williams Advisors’ market center for 5 years where she coached and trained other agents to run successful businesses of their own. Today, Monica focuses on her own coaching business (My Coach, Monica – powered by The National Coaching League).  Her specialty is coaching sales people who want to grow their business through relationships.  Today you can find her coaching 1-on-1 clients, leading small group coaching initiatives as well as running online training webinars for larger audiences. Monica’s philosophy in life is this: “You can have everything you want in life if you just help others get what they want.”  ~ Zig Ziglar Monica is actively involved in animal welfare and is the Chair of the Board of United Coalition for Animals (UCAN).  When she has time, she loves playing golf and she will look for any opportunity to get to the beach!  She is a member of the National Association of Realtors (NAR), Cincinnati Area Board of Realtors (CABR), Northern Kentucky Association of Realtors (NKAR), and Cincy & NKY MLS. In today's episode, we discuss how to approach marketing from the perspective of contribution.  In this episode, you'll learn...  Why Referrals + Why do People Refer The Secret Referral Formula Past Tense vs Present Tense Agent The Job of Lead Attraction - Every Single Day Using the Power of Facebook for Connection 50-20-5-1 Technique Remind, Educate, Demonstrate, Inform (REDI) Fly Your Real Estate Flag! 10 Appreciation Gestures for Connection Key Opportunities for Appreciation Marketing Links and resources mentioned in this episode. https://www.mycoachmonica.com/ https://www.mycoachmonica.com/ghostpostr To subscribe and rate & review visit one of the platforms below: Follow Real Estate Success Rocks on: