Wedding Industry Insider

Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don't miss this episode! Because today's guest is all about rentals, especially in terms of what it means for your event planning business.  Marie Kubin is the owner of Rent My Wedding,... The post WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin appeared first on Timeline Genius Blog.

Today's guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she's back to help you create and market your unique story. Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples.... The post WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey appeared first on Timeline Genius Blog.

Judged for being gay, he grew up hating himself and trying to be someone else.  But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business.  Now, he uses his brand to show others kindness and respect as well as to empower marginalized... The post WII 108: Don't Waste Your Life Not Being Yourself – with Jove Meyer appeared first on Timeline Genius Blog.

Do you see yourself as a leader? Or do you tell yourself you're not one?  If it's the latter, reject that thinking.  Because leadership is a learned skill. As today's guest emphasizes, “it is not an innate personal trait that some people are better leaders than others”. It's something they were taught.  Ready to learn... The post WII 107: Ashley Ebert Shares the 4 Laws of Leadership for Positive Influence appeared first on Timeline Genius Blog.

To gain control of your business, you need to map out your standard operating procedures (SOPs). Today's guest explains where you can start. Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene... The post WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale appeared first on Timeline Genius Blog.

Where's the whiskey? Where's the Oreos?  At the height of lockdown in Bermuda, Nikki Begg found herself refunding previously booked clients over a quarter of a million dollars when they canceled their destination weddings due to COVID-19. Cue skipping fresh produce in favor of liquor and cookies. But, ultimately, that challenging time helped her discover... The post WII 105: Nikki Begg On Why You Should Be Kinder to Yourself appeared first on Timeline Genius Blog.

Imagine that you not only quit your job but also took out a small business loan. In addition to that, you've only been married for 3 weeks. And then you learn the business you bought is basically sinking. What do you do? Today's guest made a choice: “I decided that I was committed to figuring... The post WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin appeared first on Timeline Genius Blog.

If you find that you're fighting imposter syndrome or your vision for your business is vague, then it's time to figure out what's driving you at your core. Alia Wilson is the Owner and Creative Director of Firefly Events, a full-service planning and design company specializing in weddings, parties, and celebrations. With over 11 years... The post WII 103: Use Your Greater Vision to Build a Sustainable Business with Alia Wilson appeared first on Timeline Genius Blog.

Want to build a team but can't afford it yet? Check out this episode to get actionable ways you can build a team from the ground up! Jade Robinson is the Founder and Lead Planner of J.R. Events, an event management company in Jacksonville, Florida. Jade has over 12 years of experience producing corporate and... The post WII 102: How to Build and Lead a Successful Team with Jade Robinson appeared first on Timeline Genius Blog.

Ever feel like your business appears successful on the outside but on the inside it's chaos and weighing on your shoulders? There's only so long you can sustain juggling way too many balls. Staying up all night. Working all day. Working seven days a week. The weight of never getting to the bottom of your... The post WII 101: How to Become the CEO of Your Business with Brandee Gaar appeared first on Timeline Genius Blog.

It's the 100th episode of Wedding Industry Insider!  So, be sure to catch this episode and register to join us for a live celebration of this milestone! Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With... The post WII 100: The Top 3 Lessons for Success from Tara Guerard appeared first on Timeline Genius Blog.

It's a lesson learned during the pandemic that still rings true. Today's world may be digital, but you can't underestimate in-person interactions in building relationships. Kelly Ann Peck is the founder of Emerson Reese Creative, which provides business sales coaching for creative entrepreneurs and event professionals. With over 23 years of event industry and sales... The post WII 099: Kelly Ann Peck Talks You Through Connection-Building Sales Tactics appeared first on Timeline Genius Blog.

Ever feel like your business owns you and not the other way around?  If you want to flip it, tune in: today's guest empowers you to first design your life and then adapt your business to fit it. Peggy Kelley is the owner of Timeless Celebrations, a full-service design and production company. Based in South... The post WII 098: Peggy Kelley Shares How to Create Work-Life Integration appeared first on Timeline Genius Blog.

When you're growing your business, it's tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites.  But before you direct people to your site, everything else needs to be fine-tuned. Or it's money wasted.   That's why this episode will help you make sure you have the right foundation in... The post WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel appeared first on Timeline Genius Blog.

You know getting your work published is a big deal. But how do you make it happen? Fortunately, this expert has the answer.  Brittny Drye is the Founder and Editor-in-Chief of Love Inc., an equality-minded wedding blog and print publication that creates inclusive content for hetero and LGBTQ+ couples. Her thought-leadership has been recognized by... The post WII 096: Brittny Drye Shares the Right Way to Submit Your Work and Get Published appeared first on Timeline Genius Blog.

To get the best results for your business, you need to make sure you're talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today's guest is here to talk about. Jordan Kentris is the founder and owner of A Good Day,... The post WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas appeared first on Timeline Genius Blog.

Marketing your business isn't easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client's guide. Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified... The post WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client's Story appeared first on Timeline Genius Blog.

In event design, each decision matters and every decision has so many variables. That's why today's guest shares the tech tool that helps you accurately create and customize your event vision.  So, just hit play to hear the full details! Randi Bushell is the Founder and CEO of Merri, a 3D visualization platform made for... The post WII 093: Randi Bushell Gives You the 3D Way to Make Faster Design Decisions appeared first on Timeline Genius Blog.

If you're currently booking jobs that don't have the necessary budget or feel like the right fit, then you need to position your business to attract the clients you want. Because the clients that resonate with you are out there, and they will find you when you're concretely positioning your company. So, be sure to... The post WII 092: Renée Sabo Gives You 5 Steps to Effectively Position Your Business appeared first on Timeline Genius Blog.

Business growth leads many planners to weigh whether or not they should hire team members.  It's a decision that can feel risky. It also requires figuring out the best type of employee for your company in terms of both position and personality.  Yet successfully expanding is so important because it's hard to maintain doing everything... The post WII 091: Courtney Hopper and Dana Kadwell Give You Tips for Building Your Dream Team appeared first on Timeline Genius Blog.

For most of us, the biggest problem with automation is finding the time to set it up.  That's why it can help to switch your thinking from all or nothing to one thing at a time. And today's guest, who owns not one but three companies, encourages you to start by automating just one system... The post WII 090: Gretchen Culver Dares You to Make Your Life Better with Automation appeared first on Timeline Genius Blog.

Do you want to use software programs in your business yet aren't sure how? Are you using certain apps but want to try something new? Maybe you're hesitant to leave what generally works or are worried about onboarding. Perhaps you feel strapped on time.  In fact, we understand the reasons. We know it's an investment... The post WII 089: Savannah Kilpatrick and Brooke Bowenschulte Empower You to Try New Tech Options for Wedding Planners appeared first on Timeline Genius Blog.

When we think of weddings, we often think first of the wedding planner. Yet we know that many other vendors likewise contribute to the smooth production of a wedding. In this respect, collaboration is not only key to overall success but also reveals insight from other industry professionals. For example, another person who plays a... The post WII 088: Lynne Reznick Brings the Heart of an Educator to Crafting the Client Experience appeared first on Timeline Genius Blog.

Do you know the business strategy tip that we hear time and again? It's having the right people around you supports your success. That's why we're kicking off 2022 with a re-issue of one of our top episodes on team-building (plus an exclusive code for Rock Paper Coin)! Enjoy! Want to build a team that... The post WII 087: Nora Sheils Gives You a System for Building Your Team appeared first on Timeline Genius Blog.

Everyone knows that a live event is challenging precisely because there is no re-do. So, how do you really prepare for all variables? According to this husband-and-wife team, the answer is to learn from everyone and everything.  Want to hear more? Be sure to tune in for this podcast episode! Aleah and Nick Valley are... The post WII 086: Aleah and Nick Valley Encourage You to Be a Student of Everything appeared first on Timeline Genius Blog.

If you find it hard to say no, then you're not alone. Especially in the event industry, it can be difficult to set boundaries, even when you deserve them.  That's why this guest shares the powerful way that she determines what she wants and says “no” when something isn't right for her.  Want to hear... The post WII 085: Dixie Bagley Talks about How to Say “no” and Stand Your Ground appeared first on Timeline Genius Blog.

For this planning-duo couple, a background in hospitality reinforced deeply held beliefs in the value of service and of kindness. In fact, it led to developing the confidence that allowed them to make critical decisions for their company that ultimately paid off. Want to hear how you can apply these principles to your own wedding planning... The post WII 084: Alison Laesser-Keck and Bryan Keck On the Driving Force of Hospitality appeared first on Timeline Genius Blog.

Whether it's a detail designed for the guest of honor or one sitting off to the side, this industry leader says the key to producing events that keep people talking is to bring joy to planning each moment the guest will experience. To hear more, be sure to tune in to this podcast episode! Troy... The post WII 083: Troy Williams Trusts Intuition to Design Unforgettable Moments for Every Guest appeared first on Timeline Genius Blog.

Is expanding your business one of your goals? Do you want to learn more about how to do it? According to this guest, the first step is to figure out the numbers that reflect not only where you're at but also where you want to go. So, be sure to tune in for this podcast... The post WII 082: Lindsay Landman Shares Her Handbook for Scaling Your Wedding Planning Business appeared first on Timeline Genius Blog.

Are you a wedding planner who loves design? Or do you thrive in logistics? Perhaps you enjoy both sides of the planning process. Yet, regardless of which skillsets fall in your wheelhouse, you can't do it all. Ultimately, it helps to bring in support, which is why this guest shares how you can affordably outsource... The post WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself appeared first on Timeline Genius Blog.

When it comes to creative vision, your dreams reveal what you will build. Small dreams lead to small creations. Big dreams lead to anything you can imagine. That's why this guest recommends that you give yourself permission to dream up the greatest stories that you want to live. Want to hear more? Be sure to... The post WII 080: Colin Cowie Directs You to Use Dreaming to Shape Your Future Success appeared first on Timeline Genius Blog.

As a planner, do you ever struggle with getting the right clients? Such as the ones you want to work with because they resonate with you? Or, are you hesitant to turn away clients, even if you know they aren't the right fit? This guest understands. Even more, she tells you how to fix it. ... The post WII 079: Kate Storey Gives You 4 Steps to Convert Website Traffic into Sales appeared first on Timeline Genius Blog.

Do you ever feel like you're great at planning but “bad at money”? It's a common issue, yet it's holding you back. Want to hear this guest share her tips for how to take control of your money? Then, be sure to tune in for this podcast episode! Wendy Kay is the Owner and Creative... The post WII 078: Wendy Kay Reveals How She Gained a Positive Money Mindset appeared first on Timeline Genius Blog.

When it comes to small business success, having a great product – or being a great planner – isn't all it takes. The truth is that running a business requires its own skill-set. And this guest is here to tell you how to gain it through transformational learning. So, be sure to tune in for... The post WII 077: Tara Melvin Advises You to Learn and Network Like a CEO appeared first on Timeline Genius Blog.

Do you question what your clients might think of the real you? Or study others to figure out what you should do? Are you curious to hear how this guest faced these same questions but then rejected this way of thinking? Then be sure to hit play – because this episode is one you don't... The post WII 076: Elizabeth Priya Kumar Inspires You to Crush Fear with This Game-changing Mindset appeared first on Timeline Genius Blog.

You know that Timeline Genius saves you time and easily creates professional, personalized timelines. But did you know the story of how Timeline Genius became the company it is today? If you're a wedding planner, whether you're just starting out or have years of experience, we think you'll want to hear this interview. So, we... The post WII 075: Eddie Babbage and Brooke Richie-Babbage Reveal Their Most Valuable Lessons as Entrepreneurs appeared first on Timeline Genius Blog.

What do you think is the most important factor in a wedding planner's success? This week's guest, whose clientele includes Sofia Coppola, Vanessa Getty, and Christy Turlington, says it all comes down to her love for bringing people together and creating once-in-a-lifetime moments. So, be sure to tune in, because this episode is one you... The post WII 074: Laurie Arons Discusses the Importance of Loving What You Do and Taking Risks appeared first on Timeline Genius Blog.

Know the feeling of taking the blame, as a wedding planner, for something that wasn't really your fault? Wondering how to combat the emotional overwhelm that's sometimes par for the course?  If so, then be sure to tune in for this podcast episode! Leah Weinberg is the Owner and Creative Director of Color Pop Events.... The post WII 073: Leah Weinberg Gets Candid About the Emotional Cost of Wedding Planning appeared first on Timeline Genius Blog.

Feel like you've ramped up your business too quickly? Or like you've given so much you're burned-out? If so, then be sure to listen to this podcast episode! Tasha Bracken is the Owner and Principle Event Producer at Tasha Bracken Events and the Founder of Protégé Collaborative for Planners. She has almost two decades of... The post WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build appeared first on Timeline Genius Blog.

Caught in the trap of trying to please everyone? Wondering how to attract the type of clients that you want? If so, then be sure to listen to this podcast episode! Chanda Daniels is the Owner and Executive Designer of A Monique Affair, one of the leading event planning companies in the San Francisco Bay... The post WII 071: Chanda Daniels Encourages You to Be Brave Enough to Be Yourself appeared first on Timeline Genius Blog.

Wondering the secret to being confident about creative solutions, even when others aren’t sure you can pull it off? If you’re curious to hear the answer that this industry leader gives, then be sure to listen to this podcast episode! Jennifer Zabinski is the founder and president of JZ Events, a full-service event planning firm.... The post WII 070: Jennifer Zabinski Shares the Secret to Being Relentless in Your Event Planning appeared first on Timeline Genius Blog.

Think your event planning business is too young to stand out? Wondering what you should do in order to achieve what you want for your business? If so, then be sure to listen to this podcast episode! Chenai Bukutu is the founder and owner of ByChenai Events, a boutique agency that produces luxury events in... The post WII 069: Chenai Bukutu Explains the Value of Dedicating Yourself to Your Own Vision appeared first on Timeline Genius Blog.

Are you looking for inspiration in your event planning? Do you strive to create weddings that authentically capture your clients? Curious to learn how the rock star of event planning tackles these issues? If so, then be sure to listen to this podcast episode! Jes Gordon is the owner and Creative Director of jesGORDON/properFUN, an... The post WII 068: Jes Gordon Reveals How She Produces Events That Truly Reflect the Client appeared first on Timeline Genius Blog.

Wish you could learn success secrets and tips from one of the best wedding planners in the industry? If so, then this podcast episode is your chance! Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the... The post WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything appeared first on Timeline Genius Blog.

Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options? If so, then this podcast episode is for you! Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based... The post WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money appeared first on Timeline Genius Blog.

Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade? If so, then this podcast episode is for you! Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and... The post Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss appeared first on Timeline Genius Blog.

As a special treat, we’re reissuing our #1 most downloaded interview, and it’s one you don’t want to miss! Wanna hear one of the top wedding planners in the world reveal the keys to his success? If so, then this podcast episode is for you! David Tutera needs no introduction. A leading wedding and entertainment... The post WII 064: David Tutera Shares the Top 3 Keys to His Success appeared first on Timeline Genius Blog.

As a special treat, we’re reissuing one of our all-time, top downloaded interviews, and it’s one you don’t want to miss! Do you have a marketing plan for your business, or are you figuring it out “on the fly”? For many people, it’s the latter.  But, if you want to market effectively, then you need... The post WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan appeared first on Timeline Genius Blog.

Would you like to take your company’s competitive strategy to the next level — without having to go get an MBA? If so, then this podcast episode is for you! Shane McMurray, BS, MBA, is the Founder of The Wedding Report, a research company that collects data to forecast wedding statistics. Notably, Shane has developed... The post WII 062: Shane McMurray Reveals 3 Ways to Sharpen Your Competitive Strategy appeared first on Timeline Genius Blog.

As a wedding planner, have you ever felt undervalued professionally or personally? Would you like to discover strategies to combat this and to maintain a confident, empowered mindset? If so, then this podcast episode is for you! Amber Anderson is the owner of Refine for Wedding Planners, which provides educational resources and community support for... The post WII 061: Amber Anderson Empowers You to Know and Act on Your Worth appeared first on Timeline Genius Blog.

Today, we’re excited to present the 60th episode of our Wedding Industry Insider podcast!  For this episode, Eddie had the privilege of sitting down with expert wedding planner Morgan Childs.  A highly-regarded industry speaker and educator, she also runs two successful businesses in her home state of Hawaii. Morgan is the Partner and Creative Director... The post WII 060: Morgan Childs Encourages Wedding Planners to Seize the Opportunity in Small Weddings appeared first on Timeline Genius Blog.