Podcast appearances and mentions of ashley kaltwasser

Send us a textGuest's Fitness JourneyInspired by Ashley Kaltwasser's videos after two years in the gym.Started as a beginner with no athletic background, gained 15 lbs after marriage.Discovered bikini competitions while stationed in Japan with the military, with no social media influence at the time.First Competition ExperienceBegan competing in Germany; lacked stage readiness and had an unfit coach.Struggled with posing and mindset—initially indifferent about placing but later became emotionally invested.Learned it's normal to lose in the first show and not to expect immediate success.Competition History (7 Shows Since 2022)2022: Two shows, lacked proper preparation and results.2023: Competed in Germany, switched to a strict coach 7 weeks out, followed an intense vegetarian egg-white-based diet, and placed 3rd in Texas. Improved posing significantly.2024: Two shows after a 12-week cut, placed 4th in both, including the competitive Republic of Texas show.Lessons Learned & GoalsKey takeaway: Stay consistent with diet and training, no cheating if you want results.Big goal: Earn a Pro Card, grow during the offseason, and continue competing.Key Changes & Support SystemBest improvement: Followed the plan diligently, hired expert posing coaches (Lauren Dannenmiller or Bec from Posing School).Suit color: Aquamarine, perfectly complemented her skin tone.Transitioned careers from photography to vet tech.Training & NutritionCardio peaked at 2 hours/day.Follows a meal plan without focusing on calorie count for better mental adherence.MindsetFocus on enjoying the stage experience rather than obsessing over placing.Accepts the subjectivity of the sport; success requires patience and persistence.Cautions against gambling with shows or coaches—find a reliable support system.Closing MessageEmbrace the journey, celebrate progress, and remain disciplined—it's a marathon, not a sprint.Follow IG: https://www.instagram Welcome to Cupcakes & Protein Shakes, the podcast that gives you the tools and inspiration you need to achieve your fitness and wellness goals. Follow your host Savana Sharp on Instagram, YouTube, and TikTok for even more great content and insider tips. Join the community on Facebook! We've got some fantastic discount codes and links to share with you today! Use code "SAVANAS" for 10% off your purchase of Angel Competition Bikinis, and sign up for a free consultation with Savana to design your dream competition suit. If you need help with bikini posing, book a session with Savana at https://calendly.com/savanasharpposingIf you would like to work 1:1 for bikini prep or lifestyle coaching with Savana please apply for coaching here: https://savanasharp.com/lifestyle-coaching-application/ Looking for some sweet Cupcakes & Protein Shakes merch? Check out our store at https://www.bonfire.com/store/s...

Today I speak with IFBB Bikini Pro Ashley Kaltwasser. With 50 IFBB Pro wins, she is the most winning Pro of all time and has won the title of Ms. Bikini Olympia three times, which is also a record. She also placed second at the 2024 Olympia, 10 years after winning her first title as a rookie Olympian! Ashley is also a coach for Team Elite Physique and it the co-host of Bikini and the Brain podcast. She travels the world competing and giving seminars, always giving back to the sport!   TOPICS COVERED -the competitive spirit -competing frequently -in it for the long haul -applying judges feedback -maintaining gratitude while being competitive  -changing up your look -staying stoic -building posing confidence -doing your “best” -balancing personal life and career   CONNECT WITH CELESTE: Website: http://www.celestial.fit Instagram: https://www.instagram.com/celestial_fit/ All Links: http://www.celestial.fit/links.html   CONNECT WITH ASHLEY: Instagram: https://www.instagram.com/ashleykfit/   TIME STAMPS 1:00 introduction 5:00 journey to tardigrade 7:58 navigating the naysayers  11:14 favorite era of bikini 13:48 longevity in the sport 18:18 what meaning really means 21:50 judges' expectations 25:17 early days of competing 28:17 being vulnerable and relatable  35:44 doing what works for you 41:45 what is actually a sacrifice? 44:56 building posing confidence 47:10 what contributes to growth 50:16 listener questions 58:46 building a legacy   CLICK HERE TO SIGN UP FOR THE FREE FOOD RELATIONSHIP COACHING SERIES   CLICK HERE TO SIGN UP FOR THE FREE POST SHOW BLUES COACHING SERIES   LEARN MORE AND APPLY FOR MY 5 WEEK FOOD RELATIONSHIP HEALING & DISCOVERY COACHING PROGRAM   FOR OTHER FREE RESOURCES, LIVE EVENTS, AND WAYS TO WORK WITH CELESTE CLICK HERE

On this episode of the “Peak Physique Podcast, host, and IFBB Professional Bodybuilder, Andre Adams, is joined by featured guest, 3-time Ms. Bikini Olympia champ, Ashley Kaltwasser, share insights from peak week for their IFBB Tokyo Pro show.  They will discuss highlights of their NASM seminar that took place at GY Fitness in Hawaii, how they are keeping their nutrition and training on point, managing time zone changes and peaking for the Tokyo Pro show. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Did you hear? The most trusted name in fitness is now the most trusted name in sports performance nutrition. Become an NASM Certified Sports Nutrition Coach and optimize performance and recovery. https://bit.ly/4d53aeB

Meet Kimber Bonilla, IFBB Pro Bikini competitor and pre/posing coach with Team Elite Physique. I reference her as the better half of her and her husband in jest because I think so highly of Adam Bonilla, one of the best if not the best bikini bodybuilding prep-coaches in the world.  Kimber talked about her competition goals and helping other women navigate the rollercoaster that is competitive bodybuilding.  I also get her to talk about the unique position of having a husband and coach being the same guy and the same coach of the GOAT of bikini bodybuilding, Ashley Kaltwasser.  Ladies, you will learn so much from watching this episode. 

Meet Kimber Bonilla, IFBB Pro Bikini competitor and pre/posing coach with Team Elite Physique. I reference her as the better half of her and her husband in jest because I think so highly of Adam Bonilla, one of the best if not the best bikini bodybuilding prep-coaches in the world.  Kimber talked about her competition goals and helping other women navigate the rollercoaster that is competitive bodybuilding.  I also get her to talk about the unique position of having a husband and coach being the same guy and the same coach of the GOAT of bikini bodybuilding, Ashley Kaltwasser.  Ladies, you will learn so much from watching this episode. 

Episode 103... Jay and Matt sit down with the IFBB most winningest pro in history, Ashley Kaltwasser! Follow us on IG - https://www.instagram.com/cutlercast Jay Cutler IG - https://www.instagram.com/JayCutler Manager Matt IG - https://www.instagram.com/ManagerMatt1 Cutler Nutrition products https://bit.ly/2VUJSXO Check out my sponsors: https://linktr.ee/Mro4x  

No one in history has more professional IFBB wins than Ashley Kaltwasser. On this episode of the “Peak Physique Podcast, host Andre Adams deep dives into the mind of the 3-time Ms. Bikini Olympia champ to explore what attributes, training techniques and motivations have helped her become the winningest athlete in IFBB Professional history. They will share competition stories, training strategies, peak week insights for bikini athletes, and how to stay motivated during your journey. Did you hear? The most trusted name in fitness is now the most trusted name in sports performance nutrition. Become an NASM Certified Sports Nutrition Coach and optimize performance and recovery. https://bit.ly/47afOpx

In this episode I speak with the GOAT of IFBB Bikini, Ashley Kaltwasser. We all know Ashley as a regular on the pro stage, competing at more shows than any other athlete and achieving 41 pro wins to date, as well as 3 Olympia wins. Ashley and I talk about her goals, her feelings about the Olympia past and future, why she competes so frequently, her mindset around competing and why she doesn't take off seasons..Instagram: @HannahWares and @AshleykfitClothing Sponsor: Trained By JP Clothing - use HANNAH10 to saveStage Bikini's are always from Georgia Rose BikiniStage Tan by the best Get BronzedSweet Treats from @cookieboxco and you can order yours here www.cookieboxco.co.uk

Welcome to Fitness Junkeez, the podcast for all fitness enthusiasts out there! In today's episode, we have a very special guest - the one and only bodybuilding legend, Ashley Kaltwasser. Join us as we dive deep into Ashley's journey in the fitness world, her struggles and successes, and her secrets to maintaining her incredible physique. But that's not all, we also discuss the current state of bodybuilding and how it has evolved over the years. Ashley shares her insights on the challenges faced by women in the sport and the importance of body positivity and self-love. And finally, we talk about dating in the modern world and how it can be a challenge for people who are serious about their fitness goals. Ashley shares her personal experiences and tips for balancing relationships with a healthy lifestyle. So sit back, grab your protein shake, and tune in to this exciting episode of Fitness Junkeez with Ashley Kaltwasser! Follow Fitness Junkeez on IG!! https://www.instagram.com/fitnessjunkeez/ Follow Fitness Junkeez on TikTok!! https://www.tiktok.com/@fitnessjunkeez Follow Gio Elmore on Instagram: https://www.instagram.com/gioslogic/ Follow Ashley Kaltwasser on Instagram: https://www.instagram.com/ashleykfit/ This is a Podcast Junkeez production recorded out of Sticky Paws Studios in Las Vegas, Nevada. https://stickypawsstudios.com

Welcome to Fitness Junkeez, the podcast for all fitness enthusiasts out there! In today's episode, we have a very special guest - the one and only bodybuilding legend, Ashley Kaltwasser. Join us as we dive deep into Ashley's journey in the fitness world, her struggles and successes, and her secrets to maintaining her incredible physique. But that's not all, we also discuss the current state of bodybuilding and how it has evolved over the years. Ashley shares her insights on the challenges faced by women in the sport and the importance of body positivity and self-love. And finally, we talk about dating in the modern world and how it can be a challenge for people who are serious about their fitness goals. Ashley shares her personal experiences and tips for balancing relationships with a healthy lifestyle. So sit back, grab your protein shake, and tune in to this exciting episode of Fitness Junkeez with Ashley Kaltwasser! Follow Fitness Junkeez on IG!! https://www.instagram.com/fitnessjunkeez/ Follow Fitness Junkeez on TikTok!! https://www.tiktok.com/@fitnessjunkeez Follow Gio Elmore on Instagram: https://www.instagram.com/gioslogic/ Follow Ashley Kaltwasser on Instagram: https://www.instagram.com/ashleykfit/ This is a Podcast Junkeez production recorded out of Sticky Paws Studios in Las Vegas, Nevada. https://stickypawsstudios.com

Welcome back guys! This episode is about society's perception of winning and defeat.  I use a case study of IFBB Pro Bikini Competitor Ashley Kaltwasser and some of the heat she is getting from peers as an example.   I offer a different perspective about winning and how I believe you can think more like an unapologetic competitor.  I also talk about how the “more is more is better” attitude is hurting our sport. Lots of personal opinion and passion in this one! Let me know what resonates with you in our Facebook group called “The ‘Everything Else' in Bodybuilding Podcast Insiders!” Key Takeaways: *Handling defeat (2:54) *Why people are mad at Ashley (3:45) *How to qualify for the Olympia (4:41) *How to analyze like a competitor (6:34) *Story of Sara Blakely's, founder of Spanx (11:45) *Why the “more is more is better so I can win a trophy like everyone else” attitude is hurting our sport (14:08) *Story of Rich Strike (15:54) Additional Resources: -Want To WIN Your Next Competition? I Can Help! Go to www.posingwinsshows.com -Do you want to LOOK AND FEEL BETTER at any age or fitness level? Go to www.killitwithdrive.com  -Grab your FREE Bikini, Figure, or Men's Physique Posing Tutorial at www.learntopose.com -Grab a “My Own Motivation” tank top, hat, or sweatshirt at shop.killitwithdrive.com  ----TRANSCRIPT---- What is so wrong with wanting to win? Wanting to be the best? Why is there this mentality that we have to soften the blow of defeat like it's the end of the world?  We are so caught up in protecting people's emotions, that we forget that we need to build resilience to BE more resilient when times get tough.   If you live long enough, life will teach us resilience.  Amiright?  But the perception of what is a tough time will change the more resilient we become. Situations won't feel or seem as bad if we have gone through, and worked through, them before. When we do this, we in essence, have built the resilience to manage the stressor.  We are stronger and less panicky.   We have all been through rough patches that tested our will. I remember one time everything I owned was packed in my car after I sold all of my belongings.  I watched people come and take all of my things like piranhas like no big deal.  It WASN'T a big deal for them. Why would it be? They were getting a deal on stuff for a fraction of its worth.  It was a good day for them.  For me, it was the ultimate defeat.  Looking back on that time in my life I now see that the defeat build a more resilient me.   After many rough patches I now sit here today with a perspective that is unrecognizable to the me before those times.  Not much surprises me, nothing is impossible, and no one is going to save you except yourself and your inner drive. We don't teach people how to handle defeat, beginning with our youth.  We don't teach that not winning means you weren't voted the best up there.  Instead we give participation trophies. We don't teach that defeat is an opportunity.  Let me say it again, defeat is an opportunity.  Instead we coddle people and their emotions and stroke their ego or hate on others to make them feel superior.  We don't teach that shitty times happen and there are other ways to channel the emotions.  Instead we live in a society where medications are overprescribed at an alarming rate.     Which leads me into what I'm calling the case of Society v. Ashley Kaltwasser. Guys hopefully you've been listening to me long enough to know that I'm being sarcastic. I hope at least. If not, stick with me and it'll all make sense.  So recently I came across some commentary about a pro bikini competitor, Ashley Kaltwasser, who is ruffling feathers in the industry……because she keeps …winning.   Let me give you a little background.  Ashley won the ultimate title, the Olympia title, from 2013-2015.  So let me put it in perspective.   At the time of this recording the last time Ashley won the Olympia was 7 years ago. However, Ashley still continues to compete on the pro stages and wins quite often.  So often that today she has the most professional wins, among all competitors, of all time. You might be thinking…..annnnnnnnddddd….the problem is? Well the PROBLEM is other competitors are mad that she keeps winning. If you are still confused, let me explain it further.  Bodybuilding in the IFBB federation has a competition once a year for all the professionals that requires you to qualify for it. Kind of like the all star teams in baseball.  Or the super bowl in football.  It's the ultimate prized win.  And just like with any of these major events, you have to qualify.  In bodybuilding, there are 3 ways to qualify.  One is to literally win the Olympia competition and you are qualified for life. The second way to qualify is to win a pro show. And the third way is by a point system. You build points when you compete at pro shows and get certain placements.  These placements are given a value and if you add up these values and hit a certain number, you qualify for the Olympia. So the complaints are that whenever Ashely wins a show, she removes the chance of another competitor getting that one and done shot to the Olympia. Instead, competitors will have to qualify by accumulating enough points or perhaps by continuing to compete and hoping to get a 1st place trophy. So let me summarize…people are mad that they will have to either keep competing to earn their ticket to the Olympia or figure out a way to win a show, or better, find a way to beat Ashley if she keeps showing up at shows.   Iain Valliere, a pro men's open bodybuilder got flack last year for already having qualified for the Olympia and having competed in another Pro show too. Same thing - he was accused of blocking someone else's spot at the Olympia. So it's not just Ashley, but Ashley is getting the most heat because she didn't just do it once.  In my opinion this crybaby mentality is because we don't teach people how to handle defeat.  How to EARN the win and not expect it.  And we don't teach that defeat is an opportunity.    Instead we have built a society that feels entitled to things even when it isn't earned.  We built a society where everyone gets a trophy.  A society where everyone should let everyone win, instead of a society where everyone gets a chance to participate and THEN rises to the occasion and EARNS the win.   It's like telling Tom Brady in the NFL one of the best quarterbacks of all time that he shouldn't compete anymore because he should let other athletes have a chance to play. Please. Maybe those athletes should just be better. How about that? I think maybe I should've titled this episode, Crybabies v Ashley. Post a comment on this episode if you think so.  I'd like to offer some perspective from a fiercely competitive and unapologetic approach. You guessed it, I'm talking about from me.  Let's together pretend we are both fiercely competitive and not sorry to say it.  Now that we established that baseline, let's talk about the opportunity at hand with Ashley competing like every weekend and slaying the stage. Think of it like game tape. Like what my Dad did as a coach.  My Dad was a high school basketball coach that brought a no name school to win back to back state titles.  My Dad watched the tape recordings (and I mean literal tapes….with the fuzz and all) of games to analyze weaknesses of his opponents so when the team had a re-match later in the season his team was better prepared. He didn't just bring the same team to the game that lost the last game. He analyzed the weaknesses and looked for opportunities to one up the opponent and re-built his team to be more competitive.    Let's take this same concept and talk about Ashley.  Ashely placed 3rd at the last Olympia. So this means she is beatable. If you aren't beating Ashley, then you have a long way to go to actually WIN the Olympia. And something noteworthy is the first and second place winners of the Olympia so far haven't competed very often, so opponents haven't had many opportunities to stand next to those top 2 winners, and probably won't, until possibly the Olympia anyways. So you only have Ashley to try and beat during the year.  As of right now, if you aren't beating Ashley, then there is room for improvement. If you keep showing up with the same package and continuing to lose, then you aren't thinking like a competitor. Ashley competing nonstop allows you a chance to test different packages against her every time. What are her weaknesses?  What are your strengths?  What are YOUR weaknesses?   Analyze like a competitor and not a crybaby and come up with some new options. Bring a completely different look. Your current look clearly isn't going to do it. Test. Test. Test. She is beatable.  Everyone is beatable.  In fact, Janet Layug who won the Olympia in 2020 hasn't competed since that competition until this recent show in Pittsburg. She looked stunning on stage… and got third.  Everyone is beatable. You need a new strategy.   And if you don't have people around you that can see the minute details, the angles, shapes, weaknesses, strengths, then you need to be open to another perspective.  If the TEAM you are competing on all looks like carbon copies of each other, then there's your sign.  Be open to new ideas.  I've been to modeling and acting schools.  I've gone to school for my yoga teacher training in something called embodyboga because of its emphasis on the body at the cellular level.  I've been to dance schools.  Despite 10 years of teaching men and women in all federations and divisions, and building my own curriculums, I went to all these schools to learn more.  I believe it's my duty as a teacher to continue learning and evolving.  The minute you stop learning, the minute you stop growing.  My intent of going to these schools was to build a bigger arsenal of information to be a better teacher for my posing students.   It's essential that to be competitive and be a winner, you need to be open to change. You need to be open to the concept that you might NOT have it all figured out. Even Ashley herself just tested a new package at that Pittsburg show I've been talking about and it paid off. In that Pittsburg show she changed her posing slightly. I've commented on her posts here and there, among the thousands of other comments she gets, and I'm sure it went unseen, but whatever, I've been saying that her hips in her front pose need to be more profile to show a smaller waist on her….which is critical when you stand next to Lauralie Chapados and Janet Layug who both have incredible genetic structures.   And sure enough, I finally saw her hips more towards the side in this last show and she looked phenomenal. Best I've ever seen her look.  With this new look, she beat Janet, who, again, won the Olympia the last time she was on stage.   But Ashley still got second. She is beatable.  So even with her current best package there is still room for improvement. And Ashley, if you happen to listen, I love your tenacity and drive. I love that you think like an athlete and don't follow the crowd.  I love that despite winning and losing Olympia competitions, you are still competing after many years and always working on improving.  You don't get all wah wah if you don't win.  You keep going.  And you keep creating your best you.  You have a champion mindset.   With that in mind, with all the crybaby naysayers, I'd love to see you keep winning.  I think you should test a completely different persona on stage.  You've talked about bringing up your shoulders, but I am going to go rogue here and suggest that you try something completely different beyond your physique. The judges have seen you for many years on stage. Try something new.  P.s. I'll be in Vegas soon and would be happy to pop in and work with you on my ideas.  If any of my clients from the past 10 years want to jump in here, go for it.  So again we don't teach that with defeat there is opportunity to improve.  That studying new ways to get better and testing new methods is what it means to have a champion mindset.  That's what I love about the clients I work with in my Posing Wins Shows program.  Every single one of them has admitted they want to win.  Some of them took a bit to come around to verbalizing it. It's almost as if we have built some sort of shame in owning our drive to win.  This idea that everyone SHOULD get a chance is not building resilience, it's building an acceptance for mediocrity.  Follow the crowd, you will get no further than the crowd.  Walk alone and you will find yourself in places you never dreamed of.  Do you guys know who Sara Blakely is?  She is the founder of Spanx which specializes in body shaping panty hose that gives women a smooth appearance under clothes. There is even Spanx for men too.  She is also the youngest female self made billionaire.  Not millionaire. Billionaire.  How did she do it? She didn't do it by following the crowd. By putting her “everyone gets a trophy last place trophy” on Mom and Dad's mantle for all to fake fawn over.  Nope. I listened to an interview with her and she described what it was like growing up in her household. Her father would literally ask her every day what she failed at.  It was considered NOT a good thing if she didn't fail at something. Why? Because it meant she didn't learn anything that day according to her Dad.  She didn't push herself to do better, be better, and not follow the crowd.  And look where that landed her.  A freaking billionaire.  It didn't happen overnight. It took like 14 years.  And here we are in bodybuilding and everyone wants a pro card their first season competing.  Or 2 year transformations with a shit ton of PEDs to grow obscene amounts of muscle just to get a pro card with no regard for what is happening to their insides and health. Let me be clear. I don't care if you do PEDs. Do you.  But what I care about is the influence that young people or even new people to the sport of bodybuilding, that these transformation have on them.  These results are happening incredibly fast so that the pro card can happen faster. I've been competing for 20 years and this evolution is really hurting our sport.  Long before social media and these unrealistic transformations became the norm, there were a lot of people that I competed with that disappeared after shows.  Like gone.  Never heard from them and have no idea what happened to them.  There were some friends that had eating disorders to begin with that were only enhanced by the nutrition protocols they were given.  And many had health problems from supplements that they didn't realize were dangerous.  I remember one competitor who showed up to a show not looking as lean as she usually looked. We got to talking and she said that her thyroid was a mess from the supplements her coach had told her to use. Granted, she is an adult and could've looked into what she was putting in her body and said no, but she didn't.  So here she was at this show and looking much less lean and she said that her body is struggling.  She went from first place at the prior show to placing third at the current show.  I haven't seen her compete since.  Again. Gone. And now we have this “more is more is better so I can win a trophy like everyone else” mentality.  I'm shocked with how many women are virilized on amateur stages.  Like local stages, you guys, in small local scenes….not even national stages.  So many women I see on stage, their physical appearance has changed drastically from PEDs, and they aren't even on pro stages.  I never saw this 10 years ago, and certainly not 20 years ago when I competed.  Again, I don't care if you do PEDs unless you do them and go and compete in a drug tested federation. The moral issue of PEDs isn't today's discussion. Today's discussion is winning and society's perception around it.  And with this “expecting to win right away” attitude, we now have PEDs given at the local level to people so they can win faster now too.   All you new people to the sport of bodybuilding, please hear me.  Be unapologetic about winning but don't expect it to happen overnight.  Consider the consequences of your choices.  And I'm not just talking about PEDs.  Demonizing food and doing ridiculous amounts of cardio just to hurry and get on stage is not healthy.  So many of the people I saw disappear from competing back in the day, it wasn't because of PEDs, because like I said, PEDs weren't as rampant as they are now.  It was because of a poor relationship to nutrition and exercise.  Your health matters more than a trophy.   If you are continuing to struggle with a healthy relationship to nutrition and exercise and want a solution I do have one. Go to killitwithdrive.com and check it out.  Anyways, back to Society v. Ashley Kaltwasser, here we have fellow competitors who don't want her to compete as much, so they can get a better placement, and get to the Olympia competition.  I can't people. I just can't with this mentality.  Personally I want to earn my wins. You know what mentality I resonate with today?  I'll give you a hint. It's not human.   I don't know if you saw the Kentucky Derby race, but if you haven't seen the overhead view of the horse, Rich Strike's, comeback for the upset, you have got to see it. It'll give you chills. The horse was towards the back of the pack and you can see him muscle his way through the cluster of horses, kind of like my husband in highway traffic. If you don't know then just imagine me with my hands covering my eyes at certain times during the ride and it'll give you a great picture of how all this went down. It was quite intense.   So this horse is at the back of the pack.  He pushes and pushes and muscles his way through a large cluster of horses and then finds a straightaway. It's like someone hit the NOS button on a car, because all of a sudden, you see him surge forward with ridiculous speed.  The the other horses were trucking along with a similar, much slower, intensity. Rich Strike, now his energy was different. There he was on this straightaway and you see him surge forward.  His legs outstretched, galloping with so much speed, I'm amazing his jockey was able to hold on.  It's a sight to see you guys.  So Rich Strike goes on to pass like 16 or so horses and makes it to the front of the pack where there are two horses left to beat.   These two horses are neck and neck at the front of the pack and have the complete focus of the announcer. In fact, the announcer didn't even see Rich Strike coming until he pretty much won. It wasn't until he literally smoked past the other two horses that everyone was like, what the heck just happened?  You guys, what a display of heart, perseverance, and utter drive to win.  It's something to see if you google it.   How does that make you feel?   For me I felt a little adrenaline when watching. Not gonna lie. That horse understood the assignment.  That drive I watched come out of that horse hit me deep.   Pushing hard to go after a goal with everything you got.  I can relate to that. I swear Rich Strike is going to be a movie some day.   But even a horse has haters.  A horse.  People saying that the horse must be on drugs to have done that, and that's all they have to say.  It's like our society doesn't know what to do when they see something or someone push forward with incredible force, energy, and drive.  Now don't get me wrong, the horse will be tested for drugs and if he is found to have drugs in his system I'll be incredibly disappointed because the horses are not supposed to be doping.  It's a drug tested event.  Kind of like a bodybuilder who knowingly does drugs and competes in a drug tested federation.  Total douche-baggery.  Cheating isn't a winning mindset.  People cheat because they don't believe they can win otherwise.  That's a loser mentality.  And assuming a horse “must” be doped to have smoked the competition is not my first thought.  My first thought isn't to drag down something or someone because he, she, it, they whatever won.  My thought was WOW. What an incredible display of heart.  What an inspiration while I continue to push forward towards my own goals with laser focus and drive.  And I hope you do too. Find that drive within, that competitive nature, and never stop improving. Don't be afraid to lose because it was never a loss if you learned from it.  Be strategic. Be competitive. And be unapologetic about it. Thanks guys for listening, as always like, review, subscribe to let the podcast people know the show is cool. And share in fitness groups so others can learn more about the whole sport and not just one federation or one division. In the mean time, if you want to pull out the big guns and strap on your competitive hat, come join my posing wins shows program.  Allow me to transform you into a champion and hold you accountable over a 16 week period and then receive ongoing critiques for the life of your competition career in the Insiders group where there are men and women from all divisions and federations.  20 years of knowledge wrapped up in a bow just for you.. Go to posingwinsshows.com and book a zoom call with me.  Ok guys I'll be back with more topics soon.  Take care.

This week we talk about love of sport/hobbies. If you don't love it why do it?!? Thank you for being here with me!   IG: @Iamceliacavalli Website for all my fav Amazon finds: www.celiacavalli.com https://www.facebook.com/celiacavallifit

VEGAN BOOTY TALKS Episode #14with Ashley Kaltwasser Ashley Kaltwasser is an American IFBB Pro fitness and figure competitor and fitness model. She is the winner of the Bikini Olympia contest in 2013, 2014, and 2015.Kaltwasser is a former track and field athlete, competing in the indoor pentathlon, she started training for fitness and figure competition in 2011 when her former high school coach introduced her to the sport. She participated in the 2011 NPC Natural Northern USA Championships and claimed first place. Her first professional event was the 2012 Houston Pro where she had 5th place and she became the winner of the Toronto Pro Supershow Bikini Division in 2013. At the 2013 Joe Weider's Olympia Fitness & Performance Weekend Bikini Olympia competition, defeating the former winner Nathalia Melo. She is currently moved to Las Vegas and started to fitness bikini coaching.In this episode, we talk with Ashely about her struggle during pre and all the things she go through as a MOST WINNING BIKINI PROConnect with Ashley:  https://ashleykfit.comIG: https://instagram.com/ashleykfit?igshid=1i5vs1gjo6486CONNECT WITH Avrora: https://avrorafitnesscoach.wixsite.com/avrorafitness/my-storyIG: https://instagram.com/avroraprofit?igshid=bc84czg5ww8oSupport MY Podcast absolutely FREE-shop on Amazon using this link: www.amazon.com/shop/avroraprofitSignature Bands Program here: https://avrorafitnesscoach.wixsite.com/avrorafitness/shopMY ONLINE COACHING HERE: https://avrorafitnesscoach.wixsite.com/avrorafitness/registration-preorder-hereThank you for listening!Share with your friends and leave a review! Mahalo!

Our biggest mistake!   For worldwide online contest prep programming with Team Elite Physique, Ashley Kaltwasser and Coach Adam please visit www.teamelitephysique.com   For ebooks please visit www.ashleykfit.com 

Ashley Kaltwasser is an American IFBB Pro fitness and figure competitor and fitness model. She is the winner of Bikini Olympia contest in 2013, 2014 and 2015. Thanks to our main sponsors: https://www.pulsar-nv.com/usa/ www.Gallowtech.com https://rhinosafe.com https://www.galcogunleather.com/ https://blackwaterammunition.com www.Ritonoptics.com https://volquartsen.com/ www.JohnBartoloShow.com Visit our Friends: https://microtechknives.com Kenzies Optics www.KenziesOptics.com  

#094 - Anthony & Josh are joined by Ms. Bikini Olympia 3x Champion and fitness cover model, Ashley Kaltwasser. Ashley chats about the shift towards fitness that she’s seen in Las Vegas, what her preparation looks like for a Ms. Bikini Olympia competition, how she got her start in competing, and what sets her apart from the competition and allows her to continue to win. After, she shares some advice on pursuing competitions professionally and the shifts she’s seen in the competition space since the start of the Coronavirus. You can follow Ashley on Instagram @ashleykfit

In this episode of START, I spoke with Steven Wong who is a serial entrepreneur. Steven has over 30 years experience in film and digital video production, and his portfolio includes clients such as Tim Horton’s, LG, Volkswagen, Gatorade and many more.  Steven’s coaching has resulted in high level championships for his roster of athletes including Elvis Stojko, Dion Phaneuf, Ashley Kaltwasser and Georges St-Pierre. Nike Performance Center also contracted his services for elite training protocols customized for Lebron James. Steven has been successfully utilizing his customized system of social media monetization with select elite personal fitness brands (including Julia Gilas, Alexei Yashin and more) to create lifelong passive income structures.  Steven has developed global partnerships with some of the world’s highest profile companies such as AEG, LA Kings, Florida Panthers, NHL Seattle, McDonalds, Tim Hortons, Pepsi, and many more! Steven is currently the COO of CAN-ICE and rescued HockeyShot from multi-year fiscal losses accepting the role as ‘SVP of Operations, Global Business Development and Brand Excellence’. 

In this episode we talk Olympia strategy, what you should be doing for a pro prep or an amateur prep and overall bikini strategy.    For online contest prep worldwide please visit www.teamelitephysique.com For ebooks from Ashley Kaltwasser please visit www.ashleykfit.com 

Ashley Kaltwasser is a former gymnast, D1 collegiate track star turned TOP IFBB BIKINI pro who won the Olympia 3 times and has 22 wins under her belt! In this episode, Ashley will be sharing how she deals with the media leading up to her recent show and how she chose resiliency and good sportsmanship! Ashley expresses how she took the high road and continued on with her scheduled shows for the year (leading up to the Olympia this year) and went on to be the champion against some of the same people who were creating controversy for her! All during Covid, she chose to rise above everything thrown her way! Connect with Ashley: Website: https://ashleykfit.com/ Instagram: @ashleykfit Let' Connect: Website: https://www.tiffanymarie-davis.com Instagram: @tiffanymarie_davis

In this episode we talk all things peak week from the good to the bad to the bro eating pancakes hours before they step on stage. Is that the right approach? Ashley Kaltwasser is just a few days out from the Klash IFBB Pro show and she tells you about how she does things in this episode. For online contest prep programming please visit www.teamelitephysique.com For ebooks from Ashley please visit www.ashleykfit.com Tune in to our weekly podcast on Apple Podcasts, Spotify, YouTube and PodBean.

Ashley talks freely about her personal life, coming up in the sport and shows how much fun she really is. This episode was so much fun and so entertaining!

In this special episode, Celeste has the pleasure of talking to FIVE bikini pros that have been on the show before to discuss all things Coronavirus and lockdown related. Ashley Kaltwasser, Anya Nicholson, Phoebe Hagan, Carla Garthwaite and Jennifer Dorie come together and discuss how they’ve been affected by the lockdown and quarantine procedures, their mindset and mentality moving forward in terms of competing and their day to day life, the adjustments they’ve made with training and diet strategies in the home workout platform, their thoughts on the future of the 2020 competition season and more.   Celeste kicks off the episode telling listeners how the idea for a group episode came about when Anya brought up the idea in conversation once all the shutdowns and quarantine procedures started taking effect nation and worldwide. Anya thought that it would be a good idea for competitors to come together and discuss their experiences and the transitions they’ve had to make despite the uncertainty of the competition season.   Celeste first opens the floor to all the girls to discuss the topic of their mindset and mentality; have they had to readjust to the 100% all or nothing mindset they maintain during a “normal prep” or have they been able to keep pushing forward despite the circumstances? From there, Celeste asks the girls whether or not they still plan on competing towards the end of 2020 or if they will be transitioning into a reverse diet and improvement season instead.   The competitors talk about how they have had to adjust their training and diet regimens to an at home setting, each competitor sharing their own unique adjustments and strategies they have taken on since making the transition. Celeste asks Phoebe of her competition plans in hopes of still being able to earn her spot to qualify for the 2020 Olympia.   From there the conversation transitions to how the girls have been affected in other aspects of life, in terms of their events & appearances, businesses, and even family life. Celeste opens up the conversation and the girls talk about their opinions on the changes that will be made to the qualifications for not only the Olympia, but for national level shows for amateur competitors, what they predict in terms of the turnout for the shows that do open up, and how they feel about going into those shows.   The girls collectively discuss how they’ve been dealing with their mentality and their anxieties not just in terms of competing and show cancellations and postponements, but in their daily lifestyle as well. Celeste and Ashley talk about how she’s been giving back to her community and the medical professionals the best way she can even with limited resources and being at home. Celeste then wraps up the episode with final thoughts from the girls and any other advice they have to give during this time. For each athlete's individual episode  Anya Nicholson  Ashley Kaltwasser  Carla Garthwaite Jennifer Dorie Phoebe Hagan   Connect with everyone on Instagram: Celeste Rains-Turk: https://www.instagram.com/celestial_fit/ Anya Nicholson: https://www.instagram.com/thebarbellbombshell/ Ashley Kaltwasser: https://www.instagram.com/ashleykfit/ Carla Garthwaite: https://www.instagram.com/garthwaitefit/ Jennifer Dorie: https://www.instagram.com/jenniferdorie_ifbbpro/ Phoebe Hagan: https://www.instagram.com/phoebehagan_/ Episode Timestamps [1:40] Celeste reveals the IFBB bikini pros she will be speaking with about the COVID19 lockdown.   [2:20] Anya kicks off the podcast by telling us about how she came up with the idea to bring a group of pros together on the podcast to talk about the current coronavirus situation.   [3:48] Ashley talks about how she’s dealt with the changes post eye surgery & now with the COVID19 lockdown.   [5:00] Celeste opens the floor & asks the competitors about mindset: how they’ve adjusted, maintained, or had to get back to the 100% mindset or mentality they usually have under “normal” circumstances.   [7:03] Carla & Phoebe share how they’ve adjusted mentally since lockdown has started for them & their families.   [13:00] Celeste asks Jennifer how she’s had make mental adjustments & what her and her coaches decided for her plan given she was already prepping when quarantine started.   [17:10] Anya shares how she’s adjusted to the stay at home orders being a homebody, yet also where she finds herself struggling mentally with things such as diet.   [19:00] Celeste asks the competitors: are any of the “scratching” the season completely and switching to a reverse, or are they set on competing?   [19:15] Phoebe takes the floor & expands on the topic of her plans for the competition season.   [21:03] Celeste asks Ashley what she’s doing with her routine & to stay on top of her diet while being stuck inside all day.   [22:23] The competitors talk about grocery shopping and if they’ve had to change any foods on their plan because of the empty shelves.   [24:07] Jen leads the group discussion of how workouts have been affected & modified to the at home setting with limited equipment.   [29:50] Celeste brings up the topic of qualifying for the Olympia & Phoebe starts off the conversation with her strategy moving forward.   [34:15] Celeste asks Ashley how her scheduled events & appearances, sponsorships, etc. have been affected by the situation.   [35:20] Phoebe & Anya discuss how their posing businesses have been affected by gym closures & lockdown protocols.   [40:45] Jen discusses how she’s adapted her approach & strategies with her coaching clients since shows have been pushed back & canceled.   [45:00] Carla discusses how her & her family’s life has been affected economically by the quarantine & lockdown protocols.   [51:17] Celeste discusses the topic “restriction breeds fixation” and how food needs to be looked at beyond just physique goals.   [52:30] Celeste opens the floor for the girls to discuss their thoughts on the qualification changes for the Olympia and national level shows at the amateur level.   [57:30] Anya talks about how she’s changed her prep strategy as she had originally planned on doing her first show in April.   [59:00] The competitors share their opinions on their predicted turnouts for the pro shows in terms of number of competitors once shows open up again.   [66:45] Celeste asks the competitors about how they’ve approached overcoming anxieties during this time from a lifestyle aspect.   [75:21] Ashley talks about the ways she’s been giving back to her community & the medical professionals.       Enroll in the 7 Day Post-Show Coaching Series (FREE)     Learn More & Apply for Celeste's Food Relationship Program to Make Peace with Food ​without Sacrificing Your Goals as an Athlete     Download the Competitor Card Deck (FREE)     BECOME A MEMBER OF THE ​ ​ON-DEMAND ​MINDSET COACHING ​​​​PLATFORM ​FOR COMPETITORS     Listen to the FREE Exclusive Workshop, led by Celeste, on Mindless Snacking & Trusting Yourself Around Food all Day Here

In this episode we discuss under eating and food issues and how competing helped create healthy eating habits for Ashley Kaltwasser and Anya Nicholson. 

Episode 44 is all about developing a bikini pro mentality. Topics included in this episode are a recap of the book "Relentless" by Tim Grover. The book is broken down into 5 parts: Take Responsibility, Drop Your Excuses, Stop Looking for Secrets/Tricks/Shortcuts, Do.The.Work., and Push Yourself. 5 important items: Where are you now? Where do you want to be? What are you willing to do to get there? Make a plan to get there and act on it. Goal setting: 1. Define your goals clearly. 2. Tap into your emotional reasons for wanting that goal. 3. Identify the roadblocks that are getting in the way of your goals. Seek an expert or role model to follow. 5. Split the goal up into small daily habits. Other topics included are how Ashley Kaltwasser refines her posing routine and tips from her recent bikini posing seminar IG @ashleykfit Also included are how Phoebe Hagan has set her #KnowYourOwnAbility mindset and how she has be able to level up as a rookie pro. IG @phoebehagan 

In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that influencers are Prima Donnas to work with, learn about how personal brands support each other versus compete with each other on the same digital platform as well as the art and science of crafting a meaningful and descriptive name for the app store. You can find Plankk Studio in the app store if you are ready to sweat it out with some of the biggest names in fitness. ________________Full Transcript: F Geyrhalter:                 Welcome to Episode eight of Hitting the Mark. Today I'm joined by the founder of a brand that enables other brands and in this case of Plankk Studio those brands are personal brands. Today we enter a world of personal trainers and influencers and the man that helps them monetize their audience. Colin Szopa is the founder and CEO of Plankk an only two year old technology and content company that partners with fitness influencers to create custom fitness apps that help them monetize their audiences. The company recently released Plankk Studio a new on demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. You can have on the go workouts with the world's most elite fitness trainers from any screen. And thank God you don't have to stare at a mirror the whole time while doing so. Okay. That was potentially marketing another brand that's been in the news recently, but enough of my monologue. F Geyrhalter:                 Welcome Colin. C Szopa:                       Yes, thanks for having me. I'm excited to be here. Thank you. F Geyrhalter:                 Oh absolutely. So Plankk Studio. This is exciting. So it's described as the Netflix of health and fitness. It is a crowded space, obviously, that is not lacking in innovation. But the way you approached it was from a very different angle. You first created apps for influencers basically helping them build their brands. And now in a way the tables have turned and you are building your own brand, your own app Plankk Studio based on their personal brands. Tell us a bit about how the brand, how this the app of all apps came about? C Szopa:                       Yeah, absolutely. You know, it's really an extension of the vision that Plankks always had, which is how do you connect the influencer, these fitness creators that have a massive community and following, you know, on their social media channels already. How do you connect them and bring them closer to that to their audience there and kind of humanize that relationship? So what Plankk Studio is doing is it's extending these personalized training apps that we've been able to build for each one of our influencer partners and bringing that relationship a little bit closer through this live streaming experience. So if you were to think about, attending a workout class somewhere and on the go, whether that's at your house or at a hotel room, if you're traveling and you do want to do it at a gym, you're able to actually work out right alongside this influencer through a curated livestream experience for that particular class that you like. F Geyrhalter:                 That's very cool. And you have some of the world's fitness elite using the platform. There's Valentina Lequer alone who has I think 1.4 million followers just by herself and you creating a big new Plankk Studio community, the Plankk tribe, as you have referred to them, out of these elite fitness trainers own communities. So how hard was that upsell, if it even was an upsell, for these influences to basically share their communities with all the other trainers that are now on one and the same app? What is your value prop to them? C Szopa:                       Yeah, absolutely. And I think what's really interesting about it is that, you know, you still have the engaged experience through these individual apps that each one of these trainers do have with their communities. But what Plankk Studio is doing is it's bringing it under that one umbrella where people are able to, like I said, not only work out alongside them in a livestream, but they can share their progress inside the Plankk tribe community inside of the app. There's a more engaged kind of experience where you can communicate directly with the influencer on your before and after photos and your progress pics and just get coaching you along if you will, to hit those fitness goals. So that's really the intention of it is the influencers are able to kind of get one step closer to their community through the Plankk Studio platform, whether that's through the live streaming or if people want to attend it on demand class as well. F Geyrhalter:                 And so they don't seem to be concerned that people are gonna flip around to other influencers on that on that same app destination. C Szopa:                       You know, what's really interesting, it's a good question is that at this point we're at 58 total influencer partners that Plankk's working within, you know, the two and a half years we've been around. And what's really interesting about it is we're noticing that as social media continues to grow, there's a new social media user that gets created every 15 seconds in the world. You have this rising tide lifting all boats of people coming on to this social, online experience for maybe even the first time when you think about developing countries around the world and you're really starting to push these influencers higher and higher of how big their communities are. C Szopa:                       But what's really interesting about it is we're not seeing any overlap, whether that's through our existing apps that we build. We haven't seen one user that's used two of our apps that we've built. And then even inside of the Plankk Studio platform, we're noticing that people tend to really liken themselves to particular influencer or creator. So we've tried to bring the world's top creators on to Plankk Studio that offer a differentiating fitness experience, if you will. So whether it's Valentino who has a very engaged, strong community of women and we have Ashley Kaltwasser who is a three time, you know, Miss Bikini Olympia. So we have somebody that's maybe looking more for a gym experience. Particular workouts for maybe if you wanted to build your lower body or if you're looking for more hit or training. We also have males on the platform. So really I think people kind of come to the platform, almost as if you were watching like your favorite television show on Netflix. You kind of have your favorite one or two that you follow. And that's curated in that same way. F Geyrhalter:                 That's really interesting. So basically either you come in because you are ready, you'll really have one favorite influencer and trainer and you just want to see him or her doing the workouts. Or you actually come to Plankk studio and you start realizing, oh, this is the channel I want to go into. And then you just get sucked into it like a Netflix binge, just you just keep in to it. C Szopa:                       Yeah, and that is exactly what's happening. Right? So it's a certain training style that may be somebody coming in or maybe they really like to use resistance bands, right? And we've got a curated workout experience for influencers particular for that equipment piece. F Geyrhalter:                 Absolutely. And so you talking about this idea of humanizing influencers, right, that they can formulate a better connection with their audience. What is some ways that you found made that possible within your app? C Szopa:                       Yeah, absolutely. So we have a community feed inside of the app that allows you to engage directly with the influencer and other app users. So there you are able to post words of motivation, how your progress is going, different pictures that you've taken along the way in your fitness journey. And you can comment on that directly with each one of these users and follow them. It's really interesting because that also allows you to see who's attending other livestream classes that you want to attend. So it kind of creates this, you know, almost of a challenge if you will and you can see how other people are doing inside of the app. And then again, feel that connection a bit closer to the influencers that are engaged with you. During the live stream experience, we have the ability for you to chat directly with the influencers. So if you have questions during the warm up or the cool down when you're stretching, maybe in between circuits, you can actually ask a question directly to the influencer via the livestream chat module and then the influencer creators going to be able to give you an answer. Um, you know, in between those reps or sets. F Geyrhalter:                 that's fantastic because it doesn't put any burden on the influence. It's not that much more work, but it's got its really high touch and it's going to change that conversation completely so very ... C Szopa:                       And they wait, too. Yeah, you're bang on. Like the influencers do love that because they want to be helping their community. Right. They want to feel a little bit closer to them as well. So that's really what those live streaming experience is doing is it's bringing them one step closer. F Geyrhalter:                 It's taking it off of social media, which is the only one of the key places they currently play. Right. So it kind of opens it up for them. C Szopa:                       Exactly. F Geyrhalter:                 I'm totally putting you on the spot here, but let's talk about naming an app, just for a second entertain me here. Because you know, we as a consultancy, we do a lot of naming and naming for the app stores is very complex as you have a lot more check marks to check off then simply naming a company. Not the naming a company is simple. But can you tell us about the journey for, not even specifically this app, because this one most probably came a little easier based on the background of your company name, but apps you launched in the past. What are some of the hurdles and tests you go through to ensure that your app floats to the top and that the name helps stand out rather than hurts it by floating to the bottom. Are there any tricks you can share? C Szopa:                       That's a great question because you know, there really are so many health and fitness apps already in the app store as it is. Right. And as you probably know, you can't have the same app naming. It's reserved in Apple's database to just one particular way of spelling. And you can't copy that. F Geyrhalter:                 And it wouldn't be smart would it? C Szopa:                       No, no. But in Google it's interesting. You can see the overlap. It's a little bit different how they use their metatags to differentiate it. Whereas Apple, that just the core name for the app can't be the same. So, we are, the majority for our company I think is at 85% IOS users. So obviously we have to make sure that it coincides with what Apple accepts for naming. And first and foremost, we always start by asking where's the brand stand right now that we're trying to represent inside of the app store with the naming of this app, you know, whether it's our white label apps that we've built with each one of our influencer partners or with Plankk Studio. And the intention there is just how do we bring that brand to life a little bit. So if the app is a little bit more focused on maybe a gym program, for example, we'll come up with a name like Lift with Cass. And so Cass Martin is an influencer we work with. That was a name that she really liked and we saw how that made sense from a gym program perspective. And so we wanted to make sure that that was representative. The name, we'll have some other ones that are a little bit more focused on maybe a hit style training or at home. We have another influencer by the name of Sean Booth, so we kind of got a little creative with him and use his last name to create Booth Camp. We're just trying to bring a little bit of uniqueness to it. So it's not always just fitness with so and so. Right. We try to bring a little bit of creativity to it that represents their brand and the program that they're offering inside of that app. F Geyrhalter:                 And it helps sort it. Yeah. Which is great. C Szopa:                       Yeah. And helps boost it. And then with Plankk studio, really the intention there is we're bringing this boutique fitness experience into the comfort of your home. So it really is, if you can't make it to a studio to attend one of these classes, why don't we bring that to you wherever it's accessible. And at the same time, we're bringing the power of the world's top fitness trainers with you. And so that's really the intention between behind the naming of Plankk Studio. F Geyrhalter:                 And it was kind of a brand extension of your own rights so it made a lot of sense. C Szopa:                       Yep. And you can do keyword searching and all that. I mean Apple has their own database of how you can enter in all of the different metadata for getting your app name to rise up in the different search results when people are folded around the app store. F Geyrhalter:                 Right, right. Exactly. So that, thank you. I appreciate it. You going off off subject a little bit, but it all goes back to the idea of branding an app. A lot of listeners, something that I'm really curious about is, they toy with the idea of working with influencers themselves to promote their own brand and what are some learnings you could share, some red flags or big epiphanies you had on how to create a win win I guess situations for the brand, the influencer and the follower. And be honest here. Is it difficult to work with some of these top notch influencers? I mean, I had my fair share of working with Hollywood in my earlier years and I have to say, besides a few very rare exceptions, celebrities can be very tough to manage. And now you have an entire brand built, based on this new wave of celebrities. How do you work them or do I give them a bad rap for no reason? C Szopa:                       Yeah, I mean I won't go into too many examples, but the interesting thing is where influencers differentiate from the celebrity group if you want to tag it as that, is they're really just more relatable, authentic people that in a lot of times have just kind of stumbled into this, right? So they haven't come from a big, whether that's a TV or movie contract or if they're sports celebrity, some notoriety in that space where they've got these teams behind them and large brand endorsement deals already in place. They're really coming more from one or two man shows where they've come into this from, whether that could have been a reality TV show to modeling, to even just becoming a little more Instagram famous through trending in the discover feed. Right. So to build on that a little bit, and I think what's really interesting when you see the influencers that are successful versus the ones that aren't, at least the longterm, is they've started to figure out why they got that attention in the first place and who their target demographic is. And so if you start to hone in on that more and more, what becomes really important for the integral, I guess almost you could say for their success, is to make sure that they're not associating with too many brands and confusing their audience. Because if you start going too many different directions and you're taking affiliate marketing deals here and pay per post here and you know, appearance fees left, right, and center and even just how they, what type of content that they're putting out there on a weekly basis. If there's a lack of consistency there, it's going to end up turning into a lot of churn with their weekly plus minus on how many people are following them because people aren't really sure what to get from them. So you almost have to figure out what your shtick is and what people are really enjoying. And a lot of influencers know this and they start to figure it out relatively quickly. But then you have to make sure that you're making the right decisions with which brands and companies you choose to associate with. And if you go too far down that rabbit hole in 20 different directions, you're gonna end up confusing your audience and then you're gonna have a hard time converting them into a product that you are trying to endorse or a brand that you want to hook up with and that's becomes a problem because then you don't have as much value to these companies that are looking to partner with you in the first place. F Geyrhalter:                 Oh absolutely. I think that was really, really important to say because in a way it's like any other brand, it's all about clarity of who they are and then focus on that and only that, right? Like we exist to do A, B and c. And so as a personal trainer, you exist to do A, B, and C. This is your tribe. These your people. This is you as a personal brand and only associate yourself with a couple of other brands. Don't overdo it. Be authentic. And I think you touched on something really interesting that I naively did not immediately see, the idea that celebrities and Hollywood celebrities and the typical A list and B list celebrities are very different from influencer celebrities because they basically just, they had to hustle to get there, but different than in Hollywood where they just basically it happened suddenly overnight and they know exactly who to thank for, which is not one source that pushed them up there or one movie that they get into. But it's actually hundreds and hundreds and thousands of people. It's their tribe. So I think they are grateful. And so I think that that's the difference that you must probably really enjoy working with influencers because they know that you're adding a lot of value to them and you're pushing them further out. C Szopa:                       Absolutely, no, you hit the nail on the head. We really do enjoy it because of that reason is they feel, they just feel more approachable. They feel like if just, another one of us, if we're working alongside them as a full suite partner that we are, we're a team. And so it very much feels like a partnership and not like a client relationship in that way. F Geyrhalter:                 Vendor. C Szopa:                       Yeah. A vendor relationship. Thank you. So that's really where Plankk kinda was born from, to be honest, is influencers are recognizing that they have an opportunity to build a business here, to go and do something with the clout that they have in the market. They're seeing that there's more and more people that are catching on to them and following them as they kind of hone in on that value offering that we were talking about before. And then they realize, okay, well, where do we go with this? And really that's what Plankk has set out to do in the offering the platform that we have is, okay, we'll partner with you and not only help you with the custom design and development of your app and the photo shoot that goes along with that. And then all of the launch marketing, branding as we're obviously talking about today, growth strategy, even social media strategy. We'll help out with each one of our partners into how we actually get a little bit more conversion coming into their app and even just helping to grow their following. We've really become a full suite partner to them to ensuring that as they grow and their brand becomes more successful on social media, that in turn it's relating to the products that we're working with them on to help them monetize. And to grow a successful program around that. F Geyrhalter:                 And obviously since it's the trainers are so invested, like when you actually created Plankk Studio as an app, I'm sure you get continuous feedback from them and from the actual potential users. Right. I'm sure there was a lot of that back and forth work. Did you ever go against what they believe the app needed to do or did you add a feature you or your team obsessed over and they were just not sure if this is going to work? C Szopa:                       Yeah, no, it's a great question because I mean part of being in technology is to your point, you always want to be getting that customer feedback and figuring out, what does that next thing that maybe the users asking for or doesn't know yet and we'll end up becoming addicted to, and wanting to tell their friends and ultimately result in the success of the apps. So I'd say the biggest thing for us that we took a bit of a gamble on with that would have been live streaming. There really hasn't been, obviously Instagram and Instagram Live and what they've rolled out with Facebook Live and across all their platforms has become the household name as far as a live stream experience goes. But there really hasn't been anybody that's come into the health and wellness space and built this and curated this live streaming experience around fitness. And so we wanted to take our influencer partners and their audience and also add more people to the community so that people can find our influencers on Plankk Studio, and build this curated livestream experience that really was world class and like nothing else out there. And obviously there's a couple now that people know with some of the competitors in the market, but we really feel like Plankk Studio's taken it to the next level. And that was a risk that we had to take, in assuming that the users would like that. F Geyrhalter:                 Yeah, no, absolutely. So here's the million dollar question. No one receives money doing an exchange. But what does branding mean to you? You know, it's such a nasty word. I mean it gets such a bad rep, but what does, I guess like influencers, right? That those are all words that are so mistaken, but what does branding mean to you, now that you worked on, on establishing so many other brands in one way or the other. C Szopa:                       Yeah, no, I think the biggest thing is just making sure that you're aligned with what people think about your company and what you actually do as a company, what you actually offer them. Because the last thing you'd want as is some sort of false belief there for what people are hoping to come in and have an experience and walk away with something completely different. So for us, when we think about what's that like to come onto a live stream experience with my favorite fitness creator in the world, we want to make sure that you feel like that live stream was better than just pressing play on a YouTube video. We want to make sure that you feel like the livestream on Plankk Studio is bringing you closer to Valentino or Ingrid, Romero or Whitney Johns, inside of the Plankk Studio ecosystem because you couldn't quite make it down to LA to work out with them at their gym or wherever you are around the world. So it's making sure that there's alignment between what you're representing as a brand and then what the consumer is feeling as a result. F Geyrhalter:                 That's great. Yeah. And marketing and product, right. How do the two relate and how do they walk the same walk and talk the same talk. What is one piece of brand advice besides maybe that has been it, because that was great brand advice for founders of apps, or founders in general as one last takeaway. Do you have anything where you can think of, well that's something that we screwed up in the beginning or that's something that I learned that it's so important or is it really that idea of you know, of product, that marketing kind of like being in the same ... C Szopa:                       Well, I mean, Fabian, to further build on what you're getting at there with the product and marketing side of it is when you're first starting out, that's really is what matters. A lot of people felt guilty to okay, we have to go and find a brand and then build around that to be successful. But it's really the opposite. You're going to build, if you go and you build a strong product and you have some strong marketing and people you surround yourself with. Like for us, we actually started off with a different name and it was really just meant to be a working title because we knew that the brand would come later. And it wasn't until our first product hit the market and was out there, and we had our first app that had the screens that said everywhere, Powered by Plankk, that we really had that turning point as a company where our brand was out there and it was going to be trusted. And that's kind of what matters, is in the early stages, people end up fretting so much about the logo and the name and this different little things that just get them down rabbit holes as opposed to just focusing on a strong product and what the actual opportunity is and then how to get the right first customer or people working alongside you so that you can get that product to market and then have it be successful. And at that point you should be thinking about what the brand is evolving into and where you want to be. And that's really what happened with us is when our first app did hit the market, you know the Powered by Plankk branding that was everywhere, then started to give confidence to these other people that we had talked to that were like, you know what maybe I should be doing an app with Plankk and people started to come to us. C Szopa:                       So I think people, just to circle back to your question, often fret too early and too much about branding right out of the gate, as opposed to just kind of taking that next step in the right direction of the company. F Geyrhalter:                 Create trust first and once you have trust, there will be income and once there's income, you can focus on the brand. C Szopa:                       Yep. That's a good way of putting it. F Geyrhalter:                 You can basically go for growth. I think it's great. I think that's one of many different ways of doing it. But that is the way where you really know you've got product market fit and then afterwards you can start investing. C Szopa:                       Yeah. And sometimes it might not necessarily mean you know, income. Income can Be defined in different ways, right? Whether that's users, not everybody's looking for revenue rate out of the gate, even product market fit can still be a little further down the road, but at least knowing that you're on that track and your customer facing now and you've done the right research and you've got the pilot or feedback loop in place so that you're able to say, yeah, like we can see where this is evolving, where this is going to, let's make sure we're making the right steps as a company on our brand for the decisions we're making, who we're working with and why. And that's really, when we came up with the name Plankk at that point was we wanted to make sure that it was something that was going to be a strong name that represented our product and represented the platform that we have between, connecting an influencer of their community. And then as well as just making sure that it had some sort of fitness connotation to it. So you know, that's where Plankk really was born from is when we were client facing, we wanted to make sure it was representing where we saw the company going. F Geyrhalter:                 Where can anyone find and use your app? I guess I have an answer. I have a feeling I know where but hey, maybe you're hiding apps well outside the app stores. C Szopa:                       Yeah, no, I mean it's definitely easy to find. Yeah, we're available on Plankk Studio is available on the Apple Store and the Google Play Store and yeah, I mean that's probably the best place to go and to check out this kind of higher quality experience that we're offering with live streams and on demand and you can also access it online as well. And Plankkstudio.com is the place to find us. F Geyrhalter:                 Thank you, Colin. This was really insightful and it was tons of fun. C Szopa:                       Yeah, I had a great time. Thanks for having me F Geyrhalter:                 And thanks to everyone for listening and please hit that subscribe button and give this show a quick rating. This is a brand new show and it needs ratings, ratings, many ratings. S'il vous plaît. Bitte. Please. Por favor. This podcast is brought to you by FINIEN, a brand consultancy, creating strategic, verbal and visual brand clarity. You can learn about FINIEN at finien.com. The Hitting the Mark theme music was written and produced by Happiness One. I will see you next time when we, once again, we'll be Hitting the Mark.

In this episode, host Celeste Rains-Turk, speaks with an absolute legend, Ashley Kaltwasser, who has 17 IFBB bikini championships including 3 Olympia wins, and 2 Arnold Classic Championships, she has been a cover model 11 times, she's a social media influencer who started as a collegiate track athlete and is now helping women through her very own fit app! In this episode, Ashley shares openly and vulnerably about the thoughts she had when she decided to take time away from the stage after a lot of success, she discusses what she went through in her time off and how she felt in her body. Ashley shares the struggle she faced when beginning to prep again and finding out she had a thyroid problem that was making it harder for her to progress for awhile.  She also talks about what it was like to make such a successful comeback, how she takes a week off after every show and practices mindful eating, what she does to determine the difference between hunger and cravings, and having no expectations. Ashley also talks about the importance genetics, time off, and becoming a master is for the sport. She even tell us what her day to day life is like and how the move she made opened her eyes to the world of social media! You can listen on your favorite platforms like Spotify or iTunes, make sure to rate, review, and subscribe so you never miss an episode! http://www.celestial.fit/confessions-of-a-bikini-pro-podcast To Connect with Ashley:  AshleyKfitApp.com https://www.instagram.com/ashleykfit/ https://www.youtube.com/channel/UCfrwxqLHN0YgNCQLK7TIYCQ​ Become a Patron and support the making of this show here: ​https://www.patreon.com/celestialfit

Povídání s NIKOLOU WEITEROVOU, nejúspěšnější slovenskou bikini fitnesskou, která udávala trend amatérského bikini fitness. Byla první evropskou i světovou šampionkou. Závodila na Olympii v Las Vegas. Žila v Rusku, kde pracovala jako hvězda světového fitness. Minutáž: 2:00 - začátek povídání 4:15 - Podle Nikoly Weiterové se formovalo evropské bikini fitness 7:30 - Bikini fitness nejsou tvrdé kulturistky, je to dřina, ale musíš být i SEXY 11:30 - Weiterová byla vždy jiná... a i proto zažila život v RUSKU 15:35 - Byla jsi někdy zlatokopka, nebo fitness milionářská kurvička? 21:30 - Miss Olympia: Šla jsem na hranici fyzických, zdravotních, finančních i mentálních sil 25:00 - Ashley Kaltwasser je ukáz, její zadok má zadok! 27:00 - Bude Nikola Weiterová v roce 2019 závodit? 28:30 - Nejoblíbenější zážitek Nikoly ze světa fitness?

3X BIKINI OLYMPIA WINNER, MY TRUTHS with Ashley Kaltwasser Disclaimer: This episode will blow your mind Let’s be honest. Most girls admit their goal for this sport is to make it to the Olympia. That tells you how huge this platform is. In simple terms, Olympia could peak your career in many great ways. Qualifying for the Olympia means you have worked extremely hard and you are really good at what you do. Now, imagine not just competing but winning a title in the Olympia. Not only that. Imagine winning three titles in a row. Previously I have hosted undeniably phenomenal women, who have shared nothing but great insights. But our guest today is beyond exceptional. For the first time in the history of this show, I'm hosting an Olympia legend. This woman is a serious champion. Our guest today is none other than Ashley Kaltwasser Ashley Kaltwasser is an IFBB Pro figure and fitness competitor. Ashley has accomplished something that no one else in the industry has been able to accomplish. In the history of bodybuilding, Ashley is the first athlete to scoop 3 Bikini Olympia titles in a row, taking her first title in 2013. She started competing at 23 and she has constantly been competing for six years, placing first in countless IFBB pro events. Ashley has impressively set the standard for all the IFBB pros. Like anyone else, she has her high and low moments but she uses every opportunity to touch and inspire other women in the sport. Ashley has educated and motivated thousands of women from all over the world. This episode uncovers who Ashley really is deep down inside as she shares her passions, transformations, and lessons learned throughout her entire journey in her bodybuilding career and her life. Takeaways Get comfortable with being uncomfortable You can't always expect the best conditions for everything Keep your goals very reasonable Time spent prepping for a show and competing is not time wasted Figure out what you can improve on so you can fix it the next show Don't be lazy, do what you need to do Be passionate about what you do Don’t just compete, take other opportunities that come along with winning Be confident with yourself You must put in the effort If you haven't had your blood work done, get it done Don't ever self-diagnose Your health comes first If prepping brings in sorrow for you, maybe it's not the best time to compete Don't jump into something that makes you unhappy Ensure your coach is legit and they know what they're doing Be the best version of yourself that you can be Don't get discouraged if things don't go your way every time Make each competition a learning experience Always ask for judges' feedback Important questions [00:06:08] How many years have you been competing? [00:07:10] When and where did you get your pro card? [00:10:39] What would be one quality that would make you a really strong athlete? [00:12:15] What keeps you motivated? [00:14:00] Why do you compete? [00:20:15] How did your fitness journey begin? [00:25:59] After you won the Bikini Olympia, what changed for you? [00:28:32] What was the difference between your first, your second and your third win? [00:29:27] Did your training or diet ever change from Olympia to Olympia? [00:33:10] Do you find it hard to have relationships with people and do you find it hard to trust other people when you're at the level that you're at? [00:39:41] What exactly did you do to bring your hormone levels back to normal after gaining the weight? [00:49:29] How did putting on weight affect you mentally? [00:52:38] What kind of advice would you have for someone who’ve put on a lot of weight and want to compete but is having a hard time prepping? [00:54:11] Exactly how did you choose your coach? [01:00:29] As far as education is concerned, what are your resources? [01:01:59] What are your future goals now? [01:07:27] What piece of advice you can you give to someone wanting to become a professional in this sport?   Grab your Bikini Diarie's Honorary Tee to support the podcast https://naiymafit.com/shop/ Use code: bikinidiaries for 20%off    FOLLOW ME, Na'iyma Thompson @Naiymafit Naiymafit.com Join TEAM BOSS BODIES use code: bikinidiaries for 15% off your package FOLLOW Ashley Kaltwasser Instagram: Ashletkfit  Facebook: Ashley Kaltwasser YouTube: Ashley Kaltwasser Want to work with Ashley ? Please email Ashleykfitcoaching@gmail.com for inquiries. Mention the podcast to receive 20% off your package for the month of January !  

This podcast is brought to you by Nutrabolics. We are proud to offer 100% transparent clinically dosed sports supplements. https://www.nutrabolics.com/collections/allAre you being ripped off? Many brands use proprietary blends to hide the fact that their formula contains very little of the key active ingredients. Others will create the illusion that they use prop blends to prevent competitors from stealing the details of their “exclusive” formulas. If their formulas were so great, wouldn’t they want customers to see them? As an innovative world leader in sports supplements with fully transparent formulas and clinically-dosed ingredients, we are dedicated to disrupting the industry and empowering consumers to be able to choose potent and effective supplements that actually contain what they say they do. Visit our website to what you need to know about proprietary blends and the importance of supplement transparencyhttp://bit.ly/NutrabolicsKnowledgeIsPowerFOLLOW Nutrabolics Instagram https://www.instagram.com/nutrabolics/Facebook https://www.facebook.com/nutrabolics/Twitter https://twitter.com/nutrabolicsLinkedIN https://www.linkedin.com/company/nutrabolics-inc-?originalSubdomain=caAbout the HostJayson Wyner is a Canadian entrepreneur, motivational speaker, author and advisor to world leading brands, professional athletes and entertainment icons. Jayson’s rise to prominence took shape in the early 2000’s after co-founding the supplement start-up, Nutrabolics, where he is currently the Co-CEO. From his initial investment of only five thousand dollars, Nutrabolics has grown into multi-million dollar brand with distribution spanning over thirty countries.Instagram https://www.instagram.com/jayson_wyner/?hl=enFacebook https://www.facebook.com/jayson.wynerTwitter https://twitter.com/jaysonwyner?lang=enLinkedIN https://www.linkedin.com/in/jayson-wyner-8943792?originalSubdomain=ca

Hey, everyone!!! It's Holly Barker and today I am supremely excited to be talking to the beautiful Ashley Kaltwasser! Born and raised in Akron, OH, Ashley started her athletic career at the young age of 4, when she began competing in gymnastics. She was always competitive and loved being active, even breaking records in jump rope, chin-ups, sprints, and pushups while in elementary school! In her sophomore year at Coventry High School Ashley found her perfect fit in track and field and she quickly began making her presence known in both cross country and track, participating in the 300 and 100-meter hurdles, long jump, and the 3.1-mile cross country run. She was ALL-STATE in both sports, running cross country solely to stay in shape on track. While competing at Coventry, Ashley broke over 7 track and cross country records, ALL of which still stand. Ashley was awarded a track scholarship to a Division I college, where her main event was the 400-meter hurdles. After her track days were over, Ashley found herself needing a new sport to dabble into satisfy her competitive urge. It was then that she discovered the NPC Bikini division, and…well….the rest is history!!! Ashley is the winner of 14 IFBB Professional Bikini titles. She is the 3x Miss Bikini Olympia Champion, and the only competitor to win as a rookie. She also holds 2 Miss Arnold Bikini International titles. And today we get to know this amazing all-star and inspiration a little bit better. I cannot wait!!!! --- Support this podcast: https://anchor.fm/fitness-gurls-podcast/support