Podcasts about biteable

This week's guest is Brent Chudoba. Brent lives in Charleston, SC and has been the CEO of Biteable since February 2020. Prior to Biteable, he was COO at Calendly, COO/CFO at Thrive Global, COO at PicMonkey, Board Director at Schoology, and CRO at SurveyMonkey where he joined at as an early employee. Before his operating career, Brent was an investor at Spectrum Equity investors and an investment banking and hedge fund analyst. Brent attended Columbia University. When he's not working on software businesses, he spends his time chasing around his three young boys on the beach or the soccer field.  --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Join our resident Business Ninja Jamie together with Xavier Rentz, Global Sales Manager at Influx, the global leader in ‘Support as a Service,' elastic, pay-as-you-go support teams, the best Customer Support Provider. Companies like Blenders Eyewear, ClassPass, Biteable and Sendle work with Influx to make their support teams fast, flexible and scalable. Influx is building the world's largest remote-first CX team for businesses set to scale and gear up for growth.Influx believe that automation is excellent, but human connection is essential – because business growth shouldn't come at the expense of the customer experience. So everything they do comes with a human touch and exceptional tech to match. Influx provides consistent, high quality customer service in a simple month to month format. Brands and tech companies work with them to make their support teams fast and flexible, while maintaining standards. They call this support ops on demand. Learn more about them and visit their website https://influx.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Welcome to the Low Hanging Fruit Podcast! Today, the bros sit down with the face of @Biteable, Haily Moulton to discuss her journey as a content creator, how she got a job working in social media and to share some laughs they've all had. Come chill with the self-proclaimed Corporate Bros and enjoy this fun conversation! Follow us on Instagram @LowHangingFruitPod & follow the bros for more funny content! @ThatCorporateLawyer@TheCorporateChase@ChampagneCruz Audio License for Music: Come On, Let's Go by Le Gang https://soundcloud.com/thisislegangCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/come-on-lets-goMusic promoted by Audio Library https://youtu.be/nNaO-8etjqs

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? How can we use TikTok in an interesting and valuable way? Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable's YouTube and TikTok strategies. Specializing in video marketing, Haily has earned Biteable's TikTok over 50 million views and shares across the world. How has she done it? Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. She created content around the realities of working from home, poking fun at the corporate world. Her efforts on TikTok have solidified Biteable's employer branding, getting tons of comments on whether or not Biteable was hiring. Their careers page went from 60-80 visits per day to over 20,000! Hot Topics in this episode: Time management as a social team of one—how to stay organized and sane. Keeping the freedom to test things on new social channels and figuring out which formula works for you. Being relatable as an employer branding strategy where traditional B2B sales methods don't work.

Creating a long term content strategy for YouTube can be apprehensive especially if you don't know how to set a default description on Youtube. YouTube has evolved over the years as a social media platform. In fact, because it is the 2nd most used search engine online it has become quite useful for many people. While videos of cats and cute animals are still viral. Other kinds of content like tutorials are saving tons of small businesses from disaster. Despite these benefits, creating content for YouTube is still stressful for the following reasons. Having the right camera is importantGetting the sound right is everythingCreating videos to maintain retention is not easyDeveloping 52 weeks of content is hardVideo post-production can be challenging If only there was a way to reduce the overwhelm associated with video marketing and find resources that make video content easy. In this post, you'll learn how to get the sound, lighting and camera right as well as what to use to make post-production easy. You'll also learn where to get 365 days of content for your video content plan. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Video Marketing Statistics One of the keys to help you decide on whether or not you should invest in a video marketing strategy for your business is statistics. So, let's spend some time looking at the facts. 89% of video marketers plan to include YouTube in their video marketing strategy. When it comes to lead generation 84% of video marketers say that video marketing has been effective. A surprising statistic when it comes to the current global crisis is that 91% of marketers feel that video is even more important now than ever. Video viewers claim that they retain 95% of a message that they obtained via video. Also, 70% of viewers say that they become aware of new brands via YouTube. 36% of marketers make videos a few times a week while 14% make videos every day. Video Syndication Before diving into video creation hacks and YouTube defaults let's spend some looking at video syndication. While creating 52 weeks of content for your YouTube channel may sound intimidating. There's one key factor that will make it worthwhile. That key factor is video syndication. If you are not familiar with this terminology, video syndication simply means creating a video once and distributing it across all your social media channels. One question you may have is that the video sizes across social media are very different. While that is true, you can use several tools to resize or repurpose your video for different channels. What's great about video syndication is that it allows you to 10x your video marketing results without the need to create a video topic 10 times. A few tools that you can use to assist with video content repurposing include Canva, Clipscripe, Biteable and Adobe Premiere Rush. Lights, Camera, Action Many video coaches will tell you that the most important thing to get right is sound when it comes to creating videos. While I agree with them, I believe that getting sound and camera right go hand in hand. So, in my experience, the best camera device for creating videos is the one that you have. Many of us already have access to smartphones and I have been using iPhones since 2010. Video Camera A few years ago I discovered Filmic Pro and it has been a dream working with this app on my iPhone. Recently, Filmic Pro was made available on Android devices as well. I can talk for weeks about the advantages of using Filmic Pro when compared to the native video app. However, let me just say this, try it and you will not regret it. Like everything else,

Joelle Waksman, Head of CX at Biteable (and formerly of Calendly and Stella Connect), shares how she fosters a fun work environment, motivates her team with healthy competition, and creates clear career pathways for her agents.

Video has been proven to be a highly effective communications tool. However, it's not always easy for small organizations and internal communications teams to create them. In this episode with Biteable CEO, Brent Chudoba, learn how this leading online video creation company shifted gears to help organizations effectively communicate during the pandemic.

The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.com/blog/video-marketing-statistics] According to Biteable’s video stats for 2021, 60 percent of businesses use video as a marketing tool, and 14 precent of Marketers create videos every day. That’s a lot of video! Indeed, video has been the “king” of media types over the last 12 months. Its popularity brings up important questions about how customers engage with video, the psychology behind its success, and key features today’s marketers should build into their videos to ensure engagement success. We’ll ask Karl Yeh at Benevity, Mischa McInerney at Digital Marketing Institute and Ryan Sonnenberg at SAP about the most engaging video content they’ve experienced and how technology needs to evolve to increase customer interaction in video. Join us for The Psychology of Video Engagement: New King of Marketing Tactics!

President Trump has ordered firms to stop doing business with social media giant TikTok over security concerns. Microsoft was the front-runner to buy the company, but now Twitter has emerged as a possible suitor. What has made the app so popular and so controversial?Guests: Danny Fortson Sunday Times west coast correspondent.Host: Manveen Rana.Clips used: NBC, Tik Tok, ABC Australian, Biteable, France 24, CNBC, Fox News, Huffington Post, ABC News. See acast.com/privacy for privacy and opt-out information.

A special extra episode for you from the daily podcast from The Times;President Trump has ordered firms to stop doing business with social media giant TikTok over security concerns. Microsoft was the front-runner to buy the company, but now Twitter has emerged as a possible suitor. What has made the app so popular and so controversial? If you like this episode please rate and subscribe. Simply search for Stories of our times on Apple Podcasts, Spotify, Acast or wherever you get your podcasts.Guests: Danny Fortson Sunday Times west coast correspondent.Host: Manveen Rana.Clips used: NBC, Tik Tok, ABC Australian, Biteable, France 24, CNBC, Fox News, Huffington Post, ABC News. See acast.com/privacy for privacy and opt-out information.

Use a tool called PlaceIt.net for great mockups, turning images into video and maing great interaction stories. Way easier than Biteable! New tools pop up all the time. Be on the lookout for any marketing tool that makes your job easier!Jan Rossi - Marketing Residency Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Above a little cafe in Hobart in 2015 James and one of his brothers spent a year testing and arguing about business ideas to pursue. Biteable was one of the first they thought of but being analytical, they wanted to exhaust the list before circling back and getting serious. Six months into it they brought on the third co-founder, a good friend, and raised $1.1m investment. A genuine SaaS (Software as a Service) business, Biteable allows people to create videos for ads, presentations and training on websites. Using a Freemium subscription model, paid plans start at $29 USD a month. This cast covers: From 10,000 customers to now 5 million in 5 years; Doubled customers every year; Have raised $3.4m AUD investment to date, all from Australia and now talking with US investors; James worked for Moo.com and BigCommerce, where he learnt will need capital to grow something large; Went with their hunch in 2015 that video was going to grow massively, tested many ideas and models before settling on Biteable; As the business grows roles change, need to keep ego in-check (yours and your co-founders); Org structure and job descriptions are super-important in fast-growth; Moved the three founders at the top of the org chart sharing day-to-day responsibility, to James being CEO and solely responsible to the Board for the performance of the business; Fundraising has been interesting, get honest feedback from potential investors then go back and fix those parts of the business for 6 months and back; Worked with a good mentor for two years who co-founded BigCommerce, he was able to help James change his perspective on what he can do; Had to work most on leadership and people stuff, but also had the most impact; Habit he recommends building as the leader is giving candid, direct feedback early and often; Most people don’t want to give feedback because it may hurt the receivers’ feelings, but most people want feedback and are very receptive; Hardest thing in business is navigating the uncertainty. Need to get comfortable with that and let go of opportunities a lot sooner; Number one tool to grow your business is Google AdWords. Set up first ad, went to bed and had 200 sales the next morning; and Would tell himself on day one is - all you are doing is solving a customers’ problems, so the only thing that matters is the customer. Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

This episode of the DevEd podcast is joined by special guest Thomas Desmond. Thomas is a software engineer currently working with .NET and Angular, has been a university instructor for three years and has a course coming up on Thinkster.io - Creating an API with ASP.NET Core. He defines ASP.NET, and describes its relation to ASP.NET Core. He explains the process of working with .NET on a Mac, differences between Visual Studio Code and Visual Studio Mac 2019, and the learning curve involved in C# and types languages such as TypeScript. The panelists share their learning transition from .NET to other languages and frameworks such as Angular, React and vice versa. They talk about the hurdles as well as effective strategies in learning ASP.NET, why is .NET considered to be Microsoft-specific, how does it compare to technologies such as Rails or Node, cloud development, and discuss reasons why bootcamps don't generally focus on learning ASP.NET. They end the show with picks. Panel Brooke Avery Luis Hernandez Mike Dane Jesse Sanders Lukas Ruebbelke Joined by special guest: Thomas Desmond Sponsors Thinkster.io Ruby Rogues CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________ Links Thomas's Twitter Creating a C# ASP.Net Core API - Introduction Picks Thomas Desmond: The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Luis Hernandez: Visual Studio Dev Essentials ASP.NET Mike Dane: Alta 21 Pack Jesse Sanders: Taxi Driver Bike Helmet Garmin watches Lukas Ruebbelke: Ed Motta Kurt Elling Brooke Avery: Noah Kahan - Busyhead Biteable The DevEd podcast is produced by Thinkster.io and published by DevChat.TV. Question #1: What is ASP.NET? Open source web application framework used to develop and build web apps using .NET. Question #2: How to use .NET on a Mac? Use Visual Studio for Mac, good support available. Question #3: What are some hurdles in learning ASP.NET? Understanding and reinforcing the idea that there is an API between the application and the server. Question #4: What are some effective tips while learning .NET? Do a lot of examples, repetitions, discuss questions with other students.

This episode of the DevEd podcast is joined by special guest Thomas Desmond. Thomas is a software engineer currently working with .NET and Angular, has been a university instructor for three years and has a course coming up on Thinkster.io - Creating an API with ASP.NET Core. He defines ASP.NET, and describes its relation to ASP.NET Core. He explains the process of working with .NET on a Mac, differences between Visual Studio Code and Visual Studio Mac 2019, and the learning curve involved in C# and types languages such as TypeScript. The panelists share their learning transition from .NET to other languages and frameworks such as Angular, React and vice versa. They talk about the hurdles as well as effective strategies in learning ASP.NET, why is .NET considered to be Microsoft-specific, how does it compare to technologies such as Rails or Node, cloud development, and discuss reasons why bootcamps don't generally focus on learning ASP.NET. They end the show with picks. Panel Brooke Avery Luis Hernandez Mike Dane Jesse Sanders Lukas Ruebbelke Joined by special guest: Thomas Desmond Sponsors Thinkster.io Ruby Rogues CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________ Links Thomas's Twitter Creating a C# ASP.Net Core API - Introduction Picks Thomas Desmond: The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Luis Hernandez: Visual Studio Dev Essentials ASP.NET Mike Dane: Alta 21 Pack Jesse Sanders: Taxi Driver Bike Helmet Garmin watches Lukas Ruebbelke: Ed Motta Kurt Elling Brooke Avery: Noah Kahan - Busyhead Biteable The DevEd podcast is produced by Thinkster.io and published by DevChat.TV. Question #1: What is ASP.NET? Open source web application framework used to develop and build web apps using .NET. Question #2: How to use .NET on a Mac? Use Visual Studio for Mac, good support available. Question #3: What are some hurdles in learning ASP.NET? Understanding and reinforcing the idea that there is an API between the application and the server. Question #4: What are some effective tips while learning .NET? Do a lot of examples, repetitions, discuss questions with other students.

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing. Unbounce - landing pages Optimizely for landing page testing Keyword research tools Answer The Public Clearscope Tools for SEO Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue. Ahrefs Keyword Planner Google Search Console- check the impression data SEMRush Google Analytics Tracking Tools Whitespark Brightlocal Tools for Everything Else Automation & social media planning tools: Meet Edgar, Sendible, Hootsuite Buffer Later Sprout- more expensive but has more options for larger firms Mention Social Media Ads: AdEspresso Image tools:  Biteable, Canva, Ripple, Over, Clipomatic for story captions. Reviews: GatherUp Podium Email Tools: MailChimp Facebook & Instagram Ads  Automation

This is a new segment called Startup Toolkit designed to share tools that can help you to improve many different parts of your business. Some of them are brand new, some existed for a while.List of Tools:https://useproof.com/https://hunter.io https://www.voilanorbert.com/ or https://clearbit.com/ https://www.detectivelabs.com/ https://storm-up.comhttps://www.fullstory.com/https://biteable.com/ or https://lumen5.com/ or https://slide.ly/promohttps://draftsend.com/https://www.rebrandly.com/ DISCLAIMER: I get NO benefits by recommending these tools. I'm NOT affiliated in any way with these companies. Some of these tools were shared within our internal slack channel for exchanging new tools. Kudos to B24 team for keep finding new ones (especially to the most active Mateusz Czech).

James MacGregor is the CEO and co-founder of Biteable, an online video animation company that helps marketers around the globe create stunning, professional-quailty videos in just minutes. Since its founding in 2014, Biteable has grown its customer base to a staggering 4 million users, all ramping up their content marketing strategies and engaging their target audiences through eye catching animated ads, explainer videos, and social media videos. During our interview we discuss: - James shares a very unique strategy that he used to launch Biteable. - He shares a few of his business metrics including 4 million users and $5 million+ ARR. - We discuss his core marketing strategy that they use to get new users. - James shares his perspective on user/revenue churn when it comes two SaaS products. PLUS his best strategies for user retention. - Then we discuss the core strategies that Biteable uses to add 4 million user as well as what's working today.  - We talk about the power of "going deep" vs shallow when it comes to creating and leveraging content marketing. - James talks about the power of brand queries/searches via Google. - He shares what he considers to be the biggest mistake marketers are making when it comes to being successful with video. - James shares his favorite growth tool/software. - Then he shares a book he recommends to the audience. Jame's websites: www.biteable.com Twitter ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter

On this episode, the co-founder of Biteable, a startup with over 4 million users, joins me to discuss video marketing tools and tactics. Get the full show notes here!

Simon chats with James MacGregor, Co-Founder of Biteable. With Biteable, you can make ads, explainers, and social media videos using their broad library of animations and footage, creating engaging content in minutes. Find out more about Biteable here: [https://biteable.com](https://biteable.com) You can contact James here: [https://www.linkedin.com/in/james-macgregor-biteable/?originalSubdomain=au](https://www.linkedin.com/in/james-macgregor-biteable/?originalSubdomain=au) Please remember to give us a rating and review on iTunes! Our Instagram page is here: [www.instagram.com/flypaperplanes.co/](http://www.instagram.com/flypaperplanes.co/)  Contact the team at [www.flypaperplanes.co](http://www.flypaperplanes.co) or Simon here: [www.linkedin.com/in/iamsimondell/](http://www.linkedin.com/in/iamsimondell/) or here: [twitter.com/IAmSimonDell](http://twitter.com/IAmSimonDell) If you think you have a great story for the podcast, contact our producer Sarah here: [sarah@simondell.com](mailto:sarah@simondell.com) And find out more about our sound engineer Gilberto here: [www.thepodcastboss.com](http://www.thepodcastboss.com)

Key Takeaways Covered In The Podcast Canva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live. Social Bee is a social media scheduling tool that has a lot of different functionalities to help you schedule engaging post. Whilst it is not the simplest tool to use, the functions it offers more than make up for it. A Color Story is a great app for image editing as it allows you to have more control over the images (more so than editing within the Instagram app), and you can save filters to create to a more consistent feel. If you like to plan your Instagram feed in advance, Preview is a great app that allows you to do this. For royalty free images that can be used in social media posts, try Unsplash, Pixabay and Pexels. Biteable is an online program that allows you to create videos using stock video, your own videos, images and text. Mailchimp is a great email marketing service for people that have not done email marketing before as it’s simple. For those looking for a little more, Drip is another great option. If you’re looking for a complete service, try Infusionsoft – especially when it comes to automation and ecommerce. The one thing you need to remember above all else… No matter what business you’re in, there’s a tool or system out there that can make your life that little bit easier. Highlights You Simply Can’t Miss Content Creation Tools 03:52 Social Media Scheduling Tools 06:52 Instagram Tools 09:05 Free Stock Image Tools – 11:35 Video Creation Tools 12:30 Email Marketing Tools and Platforms 13:42 Landing Page Tools 15:50 Other Helpful Tools 16:30 Links to Resources Mentioned in Today’s Episode For more information on the resources mentioned, visit the following links: Canva Buffer Content Cal Social Bee A Color Story Preview Cut Story Unsplash Pexels Pixabay Biteable Wave Mailchimp Drip Infusionsoft Leadpages Manage Flitter Rev Trintv Amazon AWS S3 Want the full transcript? Click to Download!

Welcome to episode 204, this week I want to return to the increasingly important subject of video, not just native video but the wider use of video on LinkedIn. No interesting news to report this week apart from a couple of changes to LinkedIn;   LinkedIn Updates LinkedIn appear to be trialling the compulsory use of hashtags in posts. Goof idea or not? GIFs have returned to LinkedIn! They are now accessible only in the Messages feature and interestingly via a 3rd party source called Tenor. This itself interests me as LinkedIn have shown reluctance to work with 2rd parties previously .(see emoji’s and video filters). Here is a link to the article. I’m a bit mixed up when it comes to GIF’s, in theory I shouldn’t like them as they are usually pretty stupid……but I keep finding myself using them so I think I’m going to have to come out and say it…….I’m a Giffer! New Profiles. As the roll out of the new profile design continues more information is coming to light (I still don’t have it). It would appear that Summary previews are now more than double the size and 5 media thumbnails show in the main profile page, rather than 3. Video on LinkedIn I’m pretty sure everyone now has access to LinkedIn native video, at least via the mobile app if not on the desktop version of LinkedIn which may still be rolling out. Many people have grasped the opportunity to post native videos which are often getting significantly more views and traction than YouTube or Facebook videos. This is great news but my sense is that many of you are still holding back so I thought it was worth revisiting the subject, not just native video but the concept of using any form of video on LinkedIn. Whilst I wouldn’t advise posting YouTube, Vimeo and other external links to videos as posts, they can still provide excellent content to add to Articles and your profile in the media section under the Summary, Experience and Education sections. With the forthcoming changes to profiles, 5 pieces of media will show in the profile which potentially allows you to do more with adding videos into your profile. Whether it be Native LinkedIn video or other sources, the guidelines are the same. I applaud people for stepping out of their comfort zone and giving video a try, it’s often a tricky step to take and it’s inevitable that people will make some mistakes. In the podcast I highlight some examples of people who are posting awful, ‘Vcard’ type videos with boring, sales content. Whilst tempting, this really does you no favours! The best type of video content (as a post or in media in your profile) will include; Decent sound. A modern smartphone can record good enough sound provided you are in a room that has plenty of soft furnishings. Avoid high ceilings and wooden floors. Acceptable light. You don’t need specialist lighting…a window is just fine. Stand facing a window with your phone or camera in between you and the window. This will almost always give a good lighting effect. Always add subtitles to your LinkedIn videos - most LinkedIn users do not have sound! I recommend using the iOS Clips app or the excellent Clipomatic app for this. Make your videos short. I have found that 3 mins is the maximum length but ideally keep it below 1 minute A video doesn’t have to be you talking to camera. It could simply be a ‘moving pictures and words’ format. A good app for this is InShot or for desktop I use Biteable. Content - This is often the hardest bit! Be real and authentic…switch off from ‘sales talk’, relax and just chat to the camera. Try to use humour as much as you can Be vulnerable and genuine. Viewers are much more likely to ‘connect’ with who you are. Provide tips and aim to help others. This demonstrates expertise but also generosity. Use a Blog style format and tell people what you have been up to and what you have planned. Share your thoughts and lessons learnt from experience (but don’t preach) Have a rant! If something bothers you…let your audience know and encourage them to add their views. Tell stories. Always ask yourself ‘Can I deliver this message in the form of a story’. Human beings are naturally drawn to stories. Persist. Don’t be put off if your videos gain few views and comments. They are bound to be terrible to start with but you will improve, especially if you ask for feedback (vulnerability again!) Post of the week Of course if you were really brave you could also record yourself singing as Page Kemna does in this ‘singing Résumé post that went viral recently. Even Jeff Weiner felt the need to comment on this one! Thanks to Giles Davis for highlighting this I keep hitting the commercial use limit. I can’t afford to upgrade my account so do you have any tips to avoid this problem? ANSWER; Commercial use limit is defined by LinkedIn as; If you reach the commercial use limit, your activity on LinkedIn indicates that you're likely using LinkedIn for commercial use, like hiring or prospecting. This limit is calculated based on your search activity since the first of the calendar month. Specific activities that contribute to the limit include: Searching for LinkedIn profiles on LinkedIn.com and mobile. Browsing LinkedIn profiles using the People Also Viewed section located on the right side of a profile. These activities do not count toward the limit: Searching profiles by name using the search box located at the top of every page on LinkedIn.com Browsing your 1st-degree connections from the connections page. Searching for jobs on the jobs page. You'll see a warning as you approach the limit. Your free monthly usage resets at midnight PST on the 1st of each calendar month. We are not able to display the exact number of searches or views you have left and we also cannot lift the limit upon request. Also note that the warning that you are approaching the limit may not display if you run through the full amount of searches or views too quickly. This information from LinkedIn gives us some handy clues as to how to navigate around the limit. Reduce unnecessary profile views Find profiles by name searching, you can add more information to the name (such as company) to help locate them via a quick search. Find names via a free Alumni search Search for people within ‘My network’ and check their ‘people also viewed to get names for a name search Check your feed for new connections your connections are making (change order to ‘Recent’

Welcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto more complicated offline and long sales cycle tracking  – thanks to BenchOn for the question And finally, we look into the power of animation as a video medium – take a look at Big Fish & Biteable.com If you would like to have your questions answered on the podcast, please add your question in the comments section here http://fractal.com/au/questions If you’re an Apple user then you can subscribe to the podcast here Apple iTunes Podcasts If you’re on Android then you can find us on Stitcher here If neither of these work then you can just use Sticher through your browser Below is a transcription of the podcast: >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> [music] Hi, and welcome to the Fractal Marketing Podcast. My name is  Gerard Doyle. And on this show, I take marketing questions from listeners to provide answers so that everybody who tunes in can learn a little bit more about marketing and hope they find some ideas for their business. [music] So in today’s episode, we’re going to look firstly at calculating the cost of acquisition of your customers and other marketing variables like ROI and ROAS and discuss the differences between those two. After that, we’re going to spend a bit of time talking about more complicated tracking models where it might require an offline sale or a long sale cycle and how to relate that marketing money that you’re spending very early on back to that end sale and the customer value. And finally, we’re going to spend some time looking at animation and the power of animation in video marketing and how we can deliver clarity of message through an uncluttered interface. So our first question this week comes from Cass from [inaudible]. And her question is, “How do you calculate the cost per acquisition if your primary acquisition method is profitable?” Good question, Cass. And I think it speaks to one of the problems with marketing is that and like all industries, I guess, is we have a tendency to create a lot of our own words, a lot of our own acronyms, initialisations, and things that just make marketing generally confusing when it need not be. I think back to some of the rules that people like Mark Zuckerberg and Elon Musk employed in their companies. And they just started stopping people from coming up with new acronyms inside the company because it just made life really difficult. But we are where we are [laughter]. And to answer your question, look, it is still possible to have a cost of acquisition particularly even if you’re profitable because it’s only the cost of acquisition is only the denominator in the ROI calculation. So what I’m talking about there is if you’re looking at the ROI of your marketing,

We took the "studio" on the road with us to Hobart in Tasmania. Caught up James MacGregor, the founder and CEO of video animation startup Biteable. James is an outstanding entrepreneur demonstrating leadership, strong engineering, effective marketing, and tons of commercial hustle. Plus of course the essential ingredient - oodles of tenacity. Biteable is less than 4 years old and from its HQ in Hobart has build a worldwide user base of over 2 million customers. His story is a great one, and it feels like he is only just getting started!I didn't have my usual microphones with me for this episode, so not quite the richness of our usual productions.

This episode features Teachers Pay Teachers, Flocabulary, Biteable, Jeopardy Rocks, and Common Sense Education. I will be taking a week off from the podcast. See you after the holidays!

Tasmanian Entrepreneur Show Episode 2: James MacGregor from Biteable. For full show notes visit the episode on the website: http://tasmanianentrepreneurshow.com/james-macgregor-biteable