Startup Tips by Michal Sadowski

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Founder at Brand24, a social listening tool used by 3000+ customers across 110 countries. Mentor at Startup Weekend & Founder Institute. The author of "Social Media Revolution" bestselling (in Poland) book. Awarded "Best Co-Founder" in The Next Web Startup Awards. Web Summit Conference People's St…

Michal Sadowski


    • Sep 1, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 22m AVG DURATION
    • 45 EPISODES


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    Latest episodes from Startup Tips by Michal Sadowski

    Pricing in SaaS, fears of recession and how to get sales outside local market | GrowthTalks Ep. #38

    Play Episode Listen Later Sep 1, 2022 41:16


    #GrowthTalks featuring Mick Griffin. In this episode, we discuss:+ How to get sales in Poland vs How to get sales on the global market?+ How do changes in pricing affect SaaS business?+ How can SaaS companies prepare for a recession?

    Clubhouse for client acquisition. Basecamp controversy. Remote Work / Ep. #38

    Play Episode Listen Later Jul 6, 2021 44:32


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+Controversy around Basecamp. + Basecamp announced an internal ban on political talks. + Clubhouse - is it just a viral or a sensible platform for content creators and a potential valuable customer acquisition channel. + Remote work - what awaits us? Will the remote first or remote only model win? Or maybe something else?

    15 Challenge Product Hunt Results GrowthTalks/ Ep. #37

    Play Episode Listen Later Dec 21, 2020 53:18


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ Product Hunt promo results. Best practices for running a product hunt campaign.+ $15 Challenge - a fun game translated from basketball into SaaS multiverse :)

    Conversion Rate benchmarks goldmine New email service (Hey.com) / Ep. #36

    Play Episode Listen Later Sep 11, 2020 23:30


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ Hey.com a new email service from the founders of Basecamp.+ Conversion rate benchmarks goldmine from Heap Analytics https://heap.io/blog/data-stories/goo...

    7 Things I Wish I Knew when Starting a Business Michal Sadowski Infoshare 2019/ Ep. #35

    Play Episode Listen Later Sep 10, 2019 18:32


    Full keynote from an amazing InfoShare 2019 conference https://infoshare.pl/ A compilation of best practices, tips, tricks, hacks, and fuckups from our journey from 0 to 100,000 users a month. Supplemented with stories from fellow entrepreneurs. Learn from my mistakes as I share tactics and tools that will help you to grow an online business.About me:Founder & CEO at Brand24, a media monitoring tool used by 3000+ companies across 110 countries. A public speaker with over 200 keynotes. Best Co-Founder in The Next Web Startup Awards. Web Summit Conference People's Stage winner.

    Customer Retention Report 2019 and Mailchimps mockumentary series / Ep. #34

    Play Episode Listen Later Sep 10, 2019 17:54


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ Customer Retention Report by Brightback https://brightback.com/blog/b2-c--b2-...Discounts and deals are the most popular retention tacticCompanies are mostly not yet collecting data to act uponSMB-focused Companies are better in customer service then Enterprise-focused Companies+ MailChimp launches their own mockumentary series https://mailchimp.com/presents/

    5 Amazing Tools to Boost your Business in 2019/ Ep. #33

    Play Episode Listen Later Sep 10, 2019 19:10


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ 5 amazing tools to boost your business in 2019 including:+ https://www.livesession.io The fastest way to understand customer's digital experience+ https://www.prodsight.ai Automated customer feedback analysis+ https://clearbit.com/Data to power your entire business+ https://www.leadworx.com Convert Anonymous Website Visitors into Customers+ https://www.madkudu.com/ Lead scoring, actionable predictive analytics

    Stripe launches in Europe, Infoshare conference and How to Get Most out of Events/ Ep. #32

    Play Episode Listen Later Jun 17, 2019 17:27


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ Stripe Billing launches in Europe+ Infoshare conference and How to Get Most out of Events

    Intercom launches product tours Basecamps approach to customer service/ Ep. #31

    Play Episode Listen Later May 20, 2019 13:59


    #GrowthTalks featuring Mick Griffin. In this episode we discuss:+ Intercom launches product tours, a direct competitor to Appcues.+ At Basecamp, everyone works at customer service for a day once every few weeks.

    Communication Workshop/ Ep. #30

    Play Episode Listen Later Apr 5, 2019 14:14


    #GrowthTalks featuring Mick Griffin. How to talk through benefits, rather than features? Mick is talking about our internal communication workshop that was really eye-opening for many of our team members.

    Appcues Userpilot - user onboarding apps / Ep. #29

    Play Episode Listen Later Mar 26, 2019 32:04


    #GrowthTalks featuring Mick Griffin. We look into the communication of Appcues and UserPilot. Amazing tools enabling you to create product walkthroughs, in-app messages, user onboarding, feature adoption and more. Tools reviewed in this episode:http://appcues.comhttp://userpilot.com

    Boost Your Marketing with Linkedin Video / Ep. #28

    Play Episode Listen Later Mar 26, 2019 3:20


    Another quick, mostly unedited podcast. A little experiment on getting exposure for videos across different Social platforms including Facebook, Youtube, Linkedin and Twitter. Surprising results really!Linkedin (Reach 14K): 48,000 views, 1.2K likes, 97 commentsFacebook (Reach 31K): 42,000 views, 1.7K likes, 139 commentsTwitter (Reach 23K): 13,000 views, 232 likes, 9 repliesYoutube (Reach 11K): 11,600 views, 188 likes, 11 commentsLinks to the same video on each platform:https://web.facebook.com/michalsadows...https://www.linkedin.com/feed/update/...https://www.youtube.com/watch?v=c8Ynt...https://twitter.com/sadek/status/1073...

    How Marketing Sales Can Work Together to Grow Sales Startup Tips / Ep. #27

    Play Episode Listen Later Mar 26, 2019 34:26


    In this episode of #GrowthTalks featuring Mick Griffin, we break down our Sales Funnel and talk about marketing vs sales turf war. We provide tips on how to setup your marketing goals as well as sales goals so both teams work together. We talk about sales tactics, sales funnel awareness, bonus systems for marketing team members and much more. How to generate quality traffic that converts to actual customers? Some onboarding tips we recommend to optimize conversion and grow sales. List of materials / tools / books we mention during the video.Sales Acceleration Formula: https://www.youtube.com/watch?v=RG_ey...Marketing Automation Tools we mention:http://userengage.iohttps://synerise.comhttp://salesmanago.comhttp://intercom.io

    How to automate your sales / Ep. #26

    Play Episode Listen Later Mar 26, 2019 48:12


    #GrowthTalks featuring Mick Griffin. Simple strategies for scaling Your sales. We help you to determine if your company should be focused on Inbound Sales or Outbound Sales (or both). We share good practices, tools and tricks to help you grow your startup business.

    5 Minute Fix That Resulted in 23 Growth in Signups / Ep. #25

    Play Episode Listen Later Mar 26, 2019 3:47


    Just a short podscat about one of my recent revelations. We changed the color of our online chat button led to a 23% growth in signups (on our website http://brand24.com). Obviously, these are just initial results, we will need to analyze this over a longer period. Moreover, growth in signups doesn't have to result in net client growth, but personally, I'm really hopeful!

    7 Growth Tips and Tricks for Ecommerce (Free Keynote from Rewise Conference 2019) / Ep. #24

    Play Episode Listen Later Mar 26, 2019 32:01


    My keynote from ReWise Online Conference 2019. Good practices, growth hacks and tips on how to boost your marketing & sales efforts. Learn how to find steps on your site that cause the biggest drop in your clients. I recommend several tools for you to use to boost client satisfaction as well as online communication. Hope you enjoy it!Download free PDF here: https://drive.google.com/file/d/165ic...1. Track users and setup funnels.2. Fix major UX/UI inefficiencies to boost conversion.3. Leverage Social Proof on your website.4. Uncover Direct Traffic.5. Engage Online mentions.6. Look through your industry benchmark's traffic.7. Use Social Selling.

    Slack - fastest growing SaaS / Ep. #23

    Play Episode Listen Later Mar 26, 2019 19:36


    #GrowthTalks featuring Mick Griffin. We look into SLACK homepage! Likely the fastest growing SaaS tool ever. Check out their homepage structure and communication.Tools reviewed in this episode:http://slack.com

    Intercom - a popular marketing automation tool / Ep. #22

    Play Episode Listen Later Mar 26, 2019 24:32


    #GrowthTalks featuring Mick Griffin. In this episode, we break down INTERCOM! Likely the most popular marketing automation tool out there. Check out their homepage structure and communication. What can you learn from one of the fastest growing SaaS tools on the market?Tools reviewed in this episode:http://intercom.com

    7 Tools to Boost Your Growth in 2019 / Ep. #21

    Play Episode Listen Later Mar 26, 2019 8:49


    Here's the list of 7 new marketing & productivity tools to use in 2019. Some of my favorite new apps & products released recently:-https://historysearch.com - turns websites you visit into searchable documents. A very helpful way to save time searching for content you’ve read or watched. It is compatible with Google Docs, Office 365. Gmail. Intercom. Jira and more.https://boxiqq.co/ - live dashboard. Sort of like Google Studio mixed with IFTTT. You can easily create a dashboard, then connect a specific section or box with services like Youtube, Intercom, Twitter, Google Analytics, Mailchimp and more. So you can essentially combine all the major company metrics and put them on screen or embed on your website. Cool for social proof since you can embed it on your homepage to share some of the brag numbers.https://squadapp.io Share your smartphone screen with friends. Live. Mostly an app for friends to share their mobile screens while shopping, but I found it useful to test our own mobile version of the product in live collaboration with developers. Hammer. Another tool I would recommend is a hammer...Yeah... Just a hammer. It’s pretty useful when assembling furniture at the office, saves a lot of time.https://planable.io/ - collaborate to approve and schedule social media content. Super useful for agencies that often need an accept content before release. https://livesession.io/ hotjar competitor and another cool polish company. Very competitive in terms of pricing plus filters and segmenting features, unlike their larger competitors. https://leadhonestly.com/ 1:1 meeting manager. Sort of like a CRM for your team members. This way you can track all the promises, assignments, tasks your teams are managing. You can also track their mood, frustrations and new ideas.

    Do You Need a Unique Business Idea / Ep. #20

    Play Episode Listen Later Mar 26, 2019 3:58


    Another quick podcast inspired by stumbling upon an article "10 Unique Business Ideas to Inspire You in 2018". Do you really need be an absolute gamechanger? Do you need a unique idea for your business? I don't think you do. "You don't have to be first. You only need to be the best."

    Were reviewing Brand24 homepage / Ep. #19

    Play Episode Listen Later Mar 26, 2019 20:12


    #GrowthTalks featuring Mick Griffin. We decided it ain't fair to criticize other products (their websites and communication) while not showcasing our own mistakes. This is why we decided to review... Brand24...Tools reviewed in this episode:http://brand24.com

    QUICK TIPS Reasons You Arent Getting Sales / Ep. #18

    Play Episode Listen Later Mar 26, 2019 4:51


    Another quick podcast inspired by my recent conversation with a fellow entrepreneur who just launched an online store with a vegetarian food. He promoted his new shop via FB Ads to get 1300 visitors but only few sales. He asked me for advice on what is he doing wrong?

    QUICK TIPS Re-engage your visitors with Subscribers.com / Ep. #17

    Play Episode Listen Later Mar 26, 2019 2:00


    A quick tip about a tool I stumbled upon just now. Subscribers.com allows you to easily launch Chrome/Firefox notifications for your blog / website. Really cool and simple product I look forward testing more.

    Symu.co , PressPad & more / Ep. #16

    Play Episode Listen Later Mar 26, 2019 32:35


    #GrowthTalks featuring Mick Griffin. We're reviewing your tools, products and your communication. Providing tips and tricks on how to improve your growth.Tools reviewed in this episode:https://www.symu.cohttps://presspadapp.com

    Improve Your Communication / Ep. #15

    Play Episode Listen Later Mar 26, 2019 27:44


    #GrowthTalks featuring Mick Griffin. We're reviewing your tools, products and your communication. Providing tips and tricks on how to improve your growth.Tools reviewed in this episode:https://www.shuttout.com/https://yawave.com/

    How to Social Insights can boost your online business with Jon Ferrara, CEO Founder of Nimble / Ep. #14

    Play Episode Listen Later Mar 26, 2019 33:11


    The interview with Jon Ferrara (@Jon_Ferrara) is here! Jon is the Founder and CEO at Nimble CRM. Expert on Social Selling. His major interests: #SocialSelling, #SocialBusiness, #InfluencerRelations.

    Boost your Signups / Ep. #13

    Play Episode Listen Later Mar 26, 2019 28:14


    We're starting a new segment called #GrowthTalks featuring Mick Griffin. We're reviewing your tools, products and your communication. Providing tips and tricks on how to improve your growth. The idea here is to provide practical knowledge and actionable tips. Tools reviewed in this episode:https://harmonizely.comhttps://appoint.ly/

    Tips from The Fastest Growing Tech Companies in Europe / Ep. #12

    Play Episode Listen Later Mar 26, 2019 68:54


    Q&A session with the founders of the fastest growing tech companies in Europe according to Technology Fast 50. Organized by Deloitte, Fast50 is a programme that recognizes and profiles the fastest growing public or private technology companies in Central Europe.

    10 Biggest Mistakes People Make When Starting a Business / Ep. #11

    Play Episode Listen Later Mar 26, 2019 17:08


    The list of Common Mistakes People Make When Starting a Business is based on my observations of startup creators I meet during conferences or my mentorship sessions. However, a lot of the mistakes are my own, so I'm not trying to be the all-knowing guru here. Hope you like the video!Mistakes business owners make:1. Not launching soon enough.Trying to polish the product indefinitely. Founders typically are afraid to spoil the first impression. They are mostly unaware of a larger risk. Misjudging the client's expectations. In other words: what we think customers want can be very different than what customers actually want. Every day you are postponing a reality check for your business can be a day wasted. Typically it takes several iterations, sometimes even pivots, to get the product right. That is why it is crucial to launch MVP or even a mockup version of your product. You can use tools like Invision or UXPin to draw a simple version that can help you to challenge your idea.2. Talking buzzwords rather than benefits.Most startups talk buzzwords rather than benefits. They talk features rather than use cases. They brag about awards, achievements rather than communicate the value their product brings. Lack of value-based communication leads to lack of sales. In turn, lack of sales leads to failure for most startups. So stop wasting your potential clients time with all these fancy words like "leading", "game-changing", "revolutionary". Just tell what your company does and how it is going to make my life easier.3. Focusing too much on the uniqueness of the idea.The World is pushing you to be absolutely unique. Techcrunch and Mashable are looking for game-changers, unique business ideas that will revolutionize the industry. This is not the only way! This is not the likely way to succeed. There is an infinite space for businesses providing incremental improvement to existing solutions. It is all about solving an existing problem a little bit better than the other guys. 4. Not being open to feedback.Limit ways potential customers can provide feedback.Browsing websites for newly created businesses I rarely see an easy way to contact their representative. Typically you have to go through several subpages to find a poorly designed contact form. This is not the way to show you care about your clients. And as a newly created company, one of your key advantages might be a great customer support. Moreover, limiting ways for your potential clients to provide feedback is running a business in the dark. This is why it is vital to use tools like online chat to make it super convenient for your clients to engage and provide feedback.5. Trying to create a product or a service for everyone.It impossible to match everyone’s expectation. Determine early your core audience and create for them. One of the hardest things, but also important things is the ability to kindly say “no” to some of your customers.6. Not being aware of conversion rates. Most startup founders I meet think that they will convert 5 out of 10 potential customers. In some cases, this might be true, but in most, this is a totally unrealistic expectation. In our early days, I would contact 75 people (with a personal message) to get around 25 signups to get 1 sale. ONE! Out of 75 people I contact. And it still makes us a really good business. 7. Not engaging sales personally.Another common mistake is to outsource sales in the early stage. This is not a good idea as it stretches the communication cycle and makes it difficult to understand which parts of your product bring actual value to potential clients. 8. Focusing on investors rather than customers.I get it. You visit VentureBeat to see all these series A,B,C,D funding. It feels like everybody is raising capital. It feels like you're doing something wrong not to raise money. This is not the case. Raising capital can help your company, but it is also a huge distraction and burden. It takes time. The time you should spend on the product, customer relations, understanding client's needs, etc. 9. Not using analytics. Analytics sounds like something for large companies to optimize their business. It's not. Using analytics can be a matter of life or death for many startups. Imagine you launched a product. An online tool of some sorts. You're getting no sales. Why? There is a chance your product is amazing, but people are bouncing off your registration form. 10. Lack of patience.Building a business is a marathon. Not a sprint. The problem is: you see participants mostly when they are getting close to a finish line. You don't see startup founders when they are sleeping in the trunk of their car on the side of a highway. Overnight success is a myth. Determination and patience is the key.

    4 tips to boost the benefits of attending conferences Social Media Marketing World 2018 / Ep. #10

    Play Episode Listen Later Mar 26, 2019 3:30


    I’ve just returned from Social Media Marketing World conference so it feels like a perfect opportunity to share 4 Tips to Boost the Benefits of Attending Conferences. TIPS1. Give value to other attendees. Create a report. Shoot a highlights video. Interview some of the speakers. There is a number of ways you can get attention.2. Choose conferences that offer good attendee to exhibitor ratio. Web summit vs SMMW.BONUS TIP: If you want to be a sponsor - book early to choose the best spot.3. Dominate top tweets and Instagram posts for conference-related hashtags. Boost it with your social media channels.4. Use it to build a relationship with speakers. Might be the most important reason for attending a conference in the first place.

    Increase your creativity and productivity / Ep. #9

    Play Episode Listen Later Mar 26, 2019 5:43


    Creative Friday is the day of the month when we stop doing our “regular” tasks and use it for side projects, new ideas, acquiring new knowledge, testing new tools, practices. It is a way to boost creativity and productivity across the company.--When do we do Creative Friday?Creative Friday is happening on a different date for each office. We do that so offices can cover for each other. One office has a Creative Friday. Others cover for them. You can also divide a single office into two groups.--What are the rules for Creative Friday?Rule #1: you don’t talk about Creative Friday… I kid. There is only one rule for Creative Friday: unless there is a huge emergency - you don’t do your regular tasks. --Does this mean I don’t need to code or reply to customers?Unless there is a major emergency - you don’t need to code or reply to customers. Teams from other cities will cover for you. Moreover, your side project might include coding or talk to customers.--I don’t want to work on any side projects. What can I do?There is absolutely no pressure to have side projects. You can use this time to learn new technology, learn new skills, even loosely related to our business or tech. --Can we form teams?Yes! You can work in groups, teams, however you prefer.--Do I have to finish my side project on the same day?No. You can have a one-day side project (or no projects at all, it is up to you) or you can work on something for several Creative Fridays.--Can you share some examples of things we can be doing?You can really do anything that is related to our business:+ learn new skills+ read a book+ shoot a new video you never had time to shoot+ start a blog or write something+ create new concept a feature or our communication or anything + company related+ create new concept for + talk to coworkers+ experiment with some new tools or tech+ pimp your office space+ try to guess Wierzej’s email passwordAgain, the only rule is not to do regular stuff.

    How to Understand Your Customer and Personalize Communication Startup Tips / Ep. #8

    Play Episode Listen Later Mar 26, 2019 35:40


    Episode featuring Mick Griffin. Simple strategies for learning about your customers to improve your communication. How to talk through benefits rather than buzzwords. Use online tools to research customer before contactng.

    13 tips to improve your customer support / Ep. #7

    Play Episode Listen Later Mar 26, 2019 10:28


    I truly believe You can build a meaningful, healthy business in any industry simply by focusing on the great customer support. It is why I compiled a list of 13 tips / best practices to help you improve your customer support and customer success.Tips are pretty much universal, so hopefully, you'll be able to use them in any business. I typically pass this list to our new team members, so they are aware of our company’s standards.1. Don't try to sell.2. Power of words "Thank you" and "Sorry".3. Try to build informal relations with customers.4. Use alternative communication channels such as FB Messenger, Twitter or even Instagram.5. Talk through benefits. Not buzzwords.6. Be flexible. Give users time to learn your product.7. Offer help every step of the way.8. Smile.9. Be brief.10. Don't try to hide your imperfections.11. Be proud but stay humble.12. Stay close to customers regardless of your position or company size.13. Go the extra mile.Community Tips:+ Would be great to have a sense of humor and not to treat yourself, or the product/service, so seriously. That helps in loads of situations. (c) Karina Woźniak

    8 tools you should try in 2018 / Ep. #6

    Play Episode Listen Later Mar 26, 2019 13:09


    This is a new segment called Startup Toolkit designed to share tools that can help you to improve many different parts of your business. Some of them are brand new, some existed for a while.List of Tools:https://useproof.com/https://hunter.io https://www.voilanorbert.com/ or https://clearbit.com/ https://www.detectivelabs.com/ https://storm-up.comhttps://www.fullstory.com/https://biteable.com/ or https://lumen5.com/ or https://slide.ly/promohttps://draftsend.com/https://www.rebrandly.com/ DISCLAIMER: I get NO benefits by recommending these tools. I'm NOT affiliated in any way with these companies. Some of these tools were shared within our internal slack channel for exchanging new tools. Kudos to B24 team for keep finding new ones (especially to the most active Mateusz Czech).

    6 fast ways to improve your online business / Ep. #5

    Play Episode Listen Later Mar 26, 2019 29:54


    One of the reasons I started this channel was to promote the culture of actionable tips, actionable knowledge. Fixes that you could implement today!6 Fast Ways to Improve Your Online Business-----------------------1. Install online chat component on your website.a. http://Livechatinc.com or free equivalent such as Purechat or Tawk.to.b. Simple implementation.c. You can also use Marketing Automation tools such as http://Intercom.io, http://Userengage.io or http://Synerise.com but they are typically more expensive (but also more capable).d. Mobile app makes it convenient.DISCLAIMER: Livechat founders are shareholders in my company. That being said I do not benefit from recommending LiveChat or any other product here (obviously apart from Brand24). Moreover, we were recommending LiveChat long before they bought Brand24 shares.2. Find top online conversation for your industry and engage.3. Start a campaign based on Google Smart Goals4. Setup a welcome message through http://Appcues.com or equivalent.5. Start a review page and Link to your review page at the top of your site. 6. Use Live Testimonials.

    12 tips to find investors for your startup / Ep. #4

    Play Episode Listen Later Mar 26, 2019 16:15


    Tips and tricks that will help you to find investors for your startup. I also included templates for emails you can use to contact investors.12 Tips for Finding Investors For Your Startup:1. Overvaluing Your Idea is bad.2. Co-Founders over Investors.3. Product first. Investors later. Focus on your business and investors will find you. Get to MVP or first customers, then talk to investors.4. Be brief when creating Pitch Deck. Use high-concept pitch. Focus on Product, Target Consumers and Monetization.5. Always have alternatives. Consider crowdfunding, ICOs, etc. (More info: https://medium.com/blockchain-review/...) 6. Look for smart money.7. Ask them for an honest feedback. Even if they say no, you can learn a lot.8. Build profiles on AngelList, Crunchbase, http://mamstartup.pl/startupy 9. Try Facebook Groups, Slack channels etc. https://www.facebook.com/groups/twist... or https://medium.com/startup-study-grou...10. Try events like Startup Weekends or organizations such as Founder Institute11. Use a free lists of investors such as: https://blog.udemy.com/top-angel-inve..., be brief when engaging.12. Don’t stop believing. Disbelievers story.To summarize: investors can bring a huge value. They can help you scale your business. But getting an investor shouldn’t be the goal itself. Investors are means to an end.PS: Sorry for poor audio. My microphone broke down in the middle of recordind :)--------------------------------------------------------------------------------------------First contact examples:---------------Example 1 of email to investorTopic: Media Monitoring SaaS / $200k MRR / 2000 clients

    How do you promote a start up business / Ep. #3

    Play Episode Listen Later Mar 26, 2019 6:32


    Tips and tricks for promoting a new business. Particularly with no money. Learn from my experience in launching a startup with no budget.

    How to stop worrying stressing / Ep. #2

    Play Episode Listen Later Mar 26, 2019 12:47


    Few tips on how to deal with stress and worry. Probably my most personal podcast yet. For 3 years I had a huge problem with sleeping. I worried about our company, about results, projections, competitors. -Books that helped me a lot:The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life: https://www.goodreads.com/book/show/2...Dale Carnegie Free Audiobook : How To Stop Worrying And Start Living: https://www.youtube.com/watch?v=lAH-v...Polish version: http://lubimyczytac.pl/ksiazka/17348/...

    How we improved sales by tweaking our pricing / Ep. #1

    Play Episode Listen Later Mar 26, 2019 5:46


    How to communicate value to customers? Insane story! A few weeks back, my main challenge was our drop in sales within a global version of Brand24. We needed to find out which changes we made in past weeks caused our sales to drop. What we were able to find through analytics tools was the fact a large number of our potential customers was bouncing of our "Pick a plan" page. No idea why. I was trying to crunch more data when I saw Pawel Tkaczyk (http://paweltkaczyk.com/), who was visiting our office. He asked me "what's up", so I pretty much shared my problem/challenge. He looked over our "pick a plan" page: http://bit.ly/pricing-bad-results and instantly asked: "Why do you promote your plans through lack of certain features?". He was referring to us using a strikethrough font to show features that are missing in lower plans (very popular method across a SaaS pricing pages). Our idea was to drive people towards higher plans. We realized nobody is promoting their product by showing features they lack. You don't see new Range Rover commercials saying "it doesn't offer ..." :) Sounds obvious. Well, it wasn't. Not for us anyway. We quickly removed this "missing features" and conversion went up! It led to record-breaking results in October with 90 net client growth and passing a historical point of 2000 active clients! -I guess the lesson here is: the communication of the product is as important as the product itself. You can have an amazing product but you sales can still suck because you communicate the benefits poorly. I've never had a 5-minute, unscheduled meeting that would drove so much value.

    Jak UX pomogło zbudować wielomilionowy biznes - Michał Sadowski - Element Talks 2017

    Play Episode Listen Later Mar 26, 2019 38:54


    Moja prezentacja z konferencji Element Talks 2017, o tym jak User Experience może pozytywnie wpłynąć na rozwój biznesu. Przykłady wdrożeń optymalizacji na stronie BRAND24, które pozwoliły nam na zwiększenie sprzedaży.Więcej o konferencji: https://www.elementtalks.com

    Budowa globalnego biznesu z Polski

    Play Episode Listen Later Mar 26, 2019 34:14


    Rozmowa z Noemi Malską z HiProMine, firmą która produkuje ... materię organiczną z owadów i sprzedaje swój produkt na całym świecie oraz Jakubem Weberem z Deloitte, który ma ponad 14 lat doświadczenia w zarządzaniu i relizacji innowacyjnych przedsięwzięć w branży TMT.Jedna z fajniejszych rozmów jakie przeprowadziłem - nawijamy m.in. o tym czy da się z Polski stworzyć i prowadzić globalny biznes, jakie są wyzwania, jak budować relacje z klientami z zagranicy, itp.Mówimy też o tym na ile wartościowe są konkursy startupów. Dyskusja głównie w kontekście konkursu Deloitte Fast 50: http://bit.ly/2tj1nye (można też pobrać darmową kopię raportu z zeszłego roku). W poprzednich latach wyróżnione były m.in. takie firmy jak Netguru, SalesManago, czy Monterail. W tym roku zgłosiliśmy się my, czyli Brand24.Materiał powstał przy współpracy z firmą Deloitte.

    10 Kroków Budowy Online Biznesu - Michał Sadowski na infoShare 2017

    Play Episode Listen Later Mar 26, 2019 28:05


    Jedna z 3 najlepszych prezentacji konferencji https://infoshare.pl (głosami słuchaczy). Praktyczny przepis na stworzenie firmy w sieci. Zestaw porad i dobrych praktyk płynących z naszej drogi od 0 do 2000 klientów z ponad 86 krajów. Od stworzenia produktu, poprzez budowę działań sprzedażowych oraz ekspansję zagraniczną.

    8 Dobrych Praktyk Zdobywania Klientów

    Play Episode Listen Later Mar 26, 2019 26:37


    Zwycięska prezentacja z konferencji #iLoveMarketing. Taktyki zdobywania klientów. Narzędzia, wskazówki, triki które pomogły nam pozyskać ponad 2000 klientów z 86 krajów.

    FAQ - Pytania od Was

    Play Episode Listen Later Mar 26, 2019 23:39


    W tym materiale odpowiadam na pytania, które pojawiają się najczęściej w komentarzach tu na YT oraz na privie na FB. Lista pytań poniżej. Link, o którym wspominam w trakcie odpowiedzi na pytanie nr 3, czyli link do zgłoszenia się do konkursu Deloitte Fast 50: http://bit.ly/2tj1nye (można też pobrać darmową kopię raportu z zeszłego roku). W poprzednich latach wyróżnione były m.in. takie firmy jak Netguru, SalesManago, czy Monterail.Lista najczęściej zadawanych pytań, na które odpowiadam w tym materiale:1. Prowadzenie bloga firmowego – jak Brand24 buduje zaufanie poprzez dzielenie się wiedzą na blogu i swoich kanałach społecznościowych.+ Jaka tematyka wpisów najlepiej się sprawdza?+ Jak wykorzystać RTM przy prowadzeniu bloga firmowego?+ Metody wplatania informacji o produkcie w narrację bloga.2. Aktywność pracowników w social media – przykłady z podwórka Brand24 (Magdalena Urbaniak, Mateusz Czech), ale też jak ja dzielę się wiedzą i doświadczeniami poprzez comiesięczne podsumowania.+ Jak motywować pracowników do aktywności w social media?+ Dlaczego pracownicy są najlepszymi ambasadorami marki?+ Jak transparentnie można podejść do raportowania wyników firmy oraz nowych wdrożeń?3. Obecność firmy w rankingach oraz konkursach – dlaczego warto na pewnym etapie rozwoju firmy zgłaszać się do różnego rodzaju konkursów?+ Co daje firmie obecność w rankingach?+ Jak na wizerunek oraz postrzeganie przez klientów wpływają nagrody branżowe?+ Przykłady konkursów oraz rankingów w których startupy mogą wziąć udział.4. Prelekcje i obecność na konferencjach – jak to może wpływać na wizerunek oraz komunikację całej firmy.+ Jaka powinna być tematyka wystąpień, żeby jednocześnie pokazać wartość swojej firmy i nie była zbyt autopromocyjna.+ Na jakich polskich konferencjach warto się pojawić? (Tu nie zdążyłem odpowiedzieć, wiec polecam szczególnie iLoveMkt, Internet Beta oraz InfoShare).

    Dobre praktyki komunikacji wewnątrz firmy

    Play Episode Listen Later Mar 26, 2019 7:17


    Kilka słów o tym, jak wygląda komunikacja wewnętrzna w Brand24. -Darmowy raport #emplobook http://bit.ly/2sUiKDn na temat dobrych praktyk komunikacji wewnątrz firm, z podpowiedziami od takich kozaków jak Mariusz Gralewski ze Znanego Lekarza, czy Wiktor Schmidt z Netguru. Materiał powstał przy współpracy z projektem Emplo.

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