Podcasts about cloudtalk

Do tohto dielu prijal pozvanie zakladateľ úspešnej slovenskej SaaS firmy CloudTalk, Martin Malych. Martin vybudoval firmu CloudTalk počas covidu a venuje sa v nej zákazníckej podpore na úplne inej úrovni, než ste zvyknutý. Hneď v úvode sme sa rozprávali o jeho začiatkoch a tiež aj o zisku astronomických 26 miliónov od investorov. V podcaste sme sa rozprávali o riadení rastu firmy. Híring a ľudia vo firme sú jednou z najdôležitejších súčastí rastu. Martin vám dáva unikátny návod, ako nájsť kvalitných ľudí na obchod alebo marketing. V tomto diele sa tiež dozviete aj to, ako sa zo Slovenska dá predávať prostredníctvom performance marketingu do celého sveta a prečo je rozloženie marketingových kanálov pre takúto firmu kľúčové. Martin poskytol v podcaste v podstate návod na to, ako získať investorov, ako s nimi pracovať a tiež vybudovať firmu na remote spôsobe práce. Tento diel je unikátnym návodom pre všetkých, ktorí pracujú so SaaS a chcú vybudovať miliónovú firmu. Užívajte. --------------------------------------------------------------------------- Kapitoly SPOT: 00:00:00 – Predstavenie hosťa 00:07:06 – Ako vybudovať firmu? 00:14:17 – Takto získate 26 miliónov od investorov 00:18:24 – Ako nájsť dobrého salesáka? 00:22:59 – Ako predávať v zahraničí? 00:28:17 – Ako robiť performance marketing? 00:31:21 – Voľba klienta je dôležitá 00:38:01 – Ako získať investorské peniaze? 00:43:37 – Exit mindset 00:47:41 – Rast SaaS na Slovensku 01:00:56 – AI a zákaznícka podpora 01:09:38 – Čo odporúča Martin Malych? 01:11:06 – Zmysel života podľa Martina Malycha --------------------------------------------------------------------------- Viac z podcastov nájdete na: https://www.truban.sk/podcast/ --------------------------------------------------------------------------- Všetky spomenuté knihy a podcasty nájdete v článku na blogu: https://wp.me/p5NJVg-PG --------------------------------------------------------------------------- Podcast si môžete vypočuť aj na streamovacích platformách: ● Spotify ▸ https://spoti.fi/31Nywax ● Apple podcast ▸ https://apple.co/3n0SO8F ● Google podcast ▸ https://bit.ly/3qAt5WU --------------------------------------------------------------------------- ● Najlepšie z podcastu na Instagrame ● https://www.instagram.com/truban.podcast/ ● Truban.sk ● https://bit.ly/3r1vYQJ ● Instagram ● https://www.instagram.com/truban/ ● Facebook ● https://www.facebook.com/miso.truban ● LinkedIn ● https://sk.linkedin.com/in/truban

Kristyna Cardova, Partnerships Director at Cloudtalk talks all things Pipedrive and Cloudtalk with Evolve Sales Director, Bruce Bignell. Cloudtalk's call center software helps growing businesses expand beyond local territories. Covering: - Introduction to Cloudtalk - Kristyna's career journey - How Cloudtalk integrates with Pipedrive - The roadmap for Cloudtalk - Top-tips for new users - Best-practices for advanced users Check out the Cloudtalk demo: https://youtu.be/cQmADoEgVJ0 Book your Cloudtalk demo: cloudtalk.io/pipedrive-call-center-integration Considering Pipedrive? Sign-up for a free 30-day trial here: https://www.pipedrive.com/?utm_content=copy_text&utm_medium=partners_program&utm_source=Evolve&utm_term=pdp-evolve Evolve are Pipedrive Elite Partners, helping our clients with implementation, consultancy, and training. Book a free Evolve consultation here: https://calendly.com/bruceatevolve/30min?month=2022-04 Our website: www.weevolvebusiness.com Discover more of the best Pipedrive apps for proposals & contracts: https://www.weevolvebusiness.com/best-pipedrive-apps/for-phone-solutionsv --- Send in a voice message: https://anchor.fm/evolve-pipedrive-podcast/message

Slovenský startup CloudTalk, který vyvíjí SaaS řešení pro call centra, založili v roce 2018 Martin Malych a Viktor Vaněk a od té doby zažívají neuvěřitelnou jízdu. Letos se zařadili mezi top 100 nejrychleji rostoucích softwarových platforem světa, z 10 zaměstnanců vyrostli na 250, zákazníků mají rovnou 10x tolik a patří mezi ně i taková jména jako DHL, Revolut nebo Mercedes.

Dávid Čačik pôsobí na pozícii head of marketing pre slovenský startup Cloudtalk. V 160. epizóde Podnicastu povedal o tom, ako získali investície od investorov, ako dlho pôsobí v Coudtalk a prečo sa rozhodol práve pre slovenský startup, koľko ľudí v súčasnosti hľadajú do firmy, ale aj to, ako hľadajú IT partnerov a aké sú ich plány pre rok 2022. Detailnejšie porozprával: čo ho zaujalo na Cloudtalk, prečo sa rozhodol odísť z predošlej firmy a aké boli jeho začiatky (1:03),čo ho lákalo na novej pozícii (5:03),čo v praxi znamená, keď firma vyzbiera 6 miliónov eur na marketing (9:02), o stratégii a o tom, čo primárne zaujíma investorov (10:42),či sa niečo zmenilo na marketingovom oddelení po tom, ako ako získali investície od investorov (12:17),ako robia marketing (15:06),či lokalizujú marketing (16:38),ako sa mu darí splniť výzvu, ktorú dal sám sebe (18:46),čo sú ich hlavné KPI´s (19:13),či Cloudtalk potrebuje niekoho pri onboardingu (21:58),koľko salesakov potrebujú (23:19),či momentálne hľadajú aj niekoho na marketing (23:53),kde sídlia (24:45),čo robil v Španielsku (25:42),o internacionalite a kto všetko patrí do tímu (26:04),čomu sa najviac venujú v rámci marketingu (28:54),pre koho je Cloudtalk a či ich službu ľudia aktívne vyhľadávajú (30:27),o využívaní affiliate marketingu (37:29),na čom vyrástol slovenský startup (39:43),ako vníma partnership program (41:16),ako hľadajú IT partnerov (42:11),či existuje katalóg vendorov (43:35),čo v rámci marketingu skúsili a nevyšlo im to (44:33),akú si ich plány do roku 2022 (47:28).Sponzorom 160. epizódy je Affial, spoľahlivá affiliate sieť.Affiliate marketing využíva v zahraničí 80 % veľkých značiek. Ide o druh výkonnostného marketingu, v ktorom platíte vopred dohodnutú províziu z každého predaja. Affial pomáha slovenským a českým e-shopom. Klikajte na affial.com a presvedčte sa o tom, že affiliate marketing je aj pre vás. Všetky epizódy Podnicastu nájdete na podnicast.com alebo na Spotify, Apple Podcasts a Google Podcasts.Týždenný (ne)biznisový newsletter SEDMIČKA, v ktorom sa dozviete zaujímavé tipy a triky, môžete začať odoberať na podnicast.com/sedmicka.Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com. Ďakujeme, že ste s nami a počúvate Podnicast s Petrom Chodelkom.

Špičková starostlivosť o zákazníkov je nielen v e-commerce jednou z nevyhnutných podmienok úspechu. A ku kvalitnej starostlivosti patrí aj perfektne zorganizované callcentrum. Spoločnosť Cloudtalk so svojim medzinárodným tímom 150+ šikovných ľudí vyvíja softvér pre callcentrá, vďaka ktorému máte k dispozícii telefonické služby na úrovni najväčších hráčov na trhu. O príbehu Cloudtalk, ktorému sa v 2 investičných kolách podarilo získať od investorov viac ako 7 mil. EUR, narásť o 100 zamestnancov za 6 mesiacov a dostať sa na valuáciu viac ako 100 mil. EUR, sa rozprával náš Michal Král s Viktorom Vanekom, spoluzakladateľom spoločnosti Cloudtalk. Užite si rozhovor! Ak vás tento projekt zaujal, Cloudtalk má aktuálne viac ako 40 otvorených pracovných pozícií, viac sa dozviete tu: https://www.cloudtalk.io/careers Tip 1: Dajte nám follow a budete o nových videách informovaní ihneď po zverejnení. Tip 2: Naše rozhovory môžete počúvať aj s parádnym videom z Forbes Business Lounge na našom Youtube kanáli: https://www.youtube.com/pricemaniaacademy. Tip 3: Ďalšie videorozhovory a články nájdete aj na blogu Pricemania Academy: https://www.pricemaniaacademy.sk/blog. Tip 4: Pri výbere kvalitných dodávateľov odporúčame sledovať aj náš projekt https://www.ecommerce-katalog.sk.

Listen in as Erika from CloudTalk outlines how to scale your team successfully and avoid some common mistakes.

Viktor Vanek je spoluzakladateľ firmy CloudTalk, ktorá "búra" povery o tom, že telefonovanie ako také pomaly "končí". CloudTalk, ktorý na trh prináša inteligentné telefónne riešenia v cloude. S partnerom Martinom Malýchom začali "skromne", pozerali sa najskôr na trh CZ & SK. Neskôr zistili, že ich riešenie má oveľa väčší potenciál. Zmenili obchodnú stratégiu, zamerali sa na zahraničie, zobrali prvé investičné peniaze a idú dobiť svet. Viktor má veľmi No B.S. pohľad na biznis, na vyjadnávanie s investorom, čuch na ľudí. Samozrejme, nie je neomylný a aj aké chyby s Martinom spravili, nám prezradil vo veľmi dynamickom, faktami pútavom rozhovore v rámci Business Talks. Bolo nám cťou sa s Viktorom rozprávať v Busienss Talks. Rozhovor bol nahraný v marci 2021. V rozhovore sa dozvieš: Aké je to podpisovať investíciu na svadbe Ako rástol ich biznis počas COVD 19 "roka" Ako si správne vybrať investora Ako zostaviť dobrý mix ľudí na zahraničnú expanziu Minúta po minúte: 0:48 Aké je dostať investíciu 6 mil €? O aký typ investície sa jednalo? 3:21 Aká je "story" za CloudTalk 7:01 Čo im "vadilo" na vyjadnávaní s lokálnymi investormi 7:34 Čo ich naučil zahraničný trh 8:11 Prečo nastal zlom vo vyjednávaní s investormi 9:55 Aký je "VC svet" na Slovensku? V čom je "problém" podľa Viktora? 12:40 Ako predávali produkt v úvode zahraničnej expanzie a čo museli okamžite zmeniť? 13:48 Aké bolo vyjednávanie s investormi? Brali Viktorovi focus na samotný biznis a predaj produktu? 16:49 Ako podpísať investičné kolo doslova "minútu" pred 24. decembrom 17:40 Ako sa pripraviť na vyjednávanie s investorom, akú "domácu úlohu" si treba urobiť vopred 20:20 Ako spraviť odhady veľkosti trhu a predaja do "pitch decku" 21:40 Čo je kľúčové v príprave pri vyjednávaní s potenciálnym investorom 24:00 Go-to-market (GTM) stratégia pre zahraničnej expanzii 26:00 V čom je CloudTalk unikátny 27:05 V čom je rozdiel medzi CZ & SK trhom vs. zahraničie, v ich odvetví a zákazníkoch 28:05 Ako robia medzinárodný obchod a škálovanie produktu 31:51 Kde bude CloudTalk v 2025 33:33 Sú v CloudTalk tip-top ľudia? 35:22 Ako vyzerá odmeňovanie v CloudTalk 36:33 Prečo vlastne rozmýšľa Viktor nad "exitom" vlastného podielu v CloudTalk? A čo potom? 38:00 Marketing a zahraničný obchod, ako ho robiť v B2B SaaS 40:00 Biznis rada a tzv. "Lessons learned" v rámci obchodu a marketingu

Do tohoto dílu jsme pozvali Josefa Podaného ze slovenského startupu Cloudtalk. Naše povídání se točilo kolem této platformy pro callcentra.

Dans cet épisode de CloudTalk powered by Focus (Focus-multicloud.com), nous avons évoqué l'évolution du projet du Cloud national et le rôle des providers locaux dans cette stratégie avec le chargé de projet au ministère des Technologies de la communication et la Transformation digitale, Hamza Gallaoui. En deuxième partie, nous avons reçu Amel Magouri, chef de projet chez Focus Group, pour parler de l'importance de l'adoption d'un cloud local pour les entreprises tunisiennes. Productrice : Nadya Jennene Producteur exécutif : Walid Naffati Ingénieur son : Ghazi Neffati Production : StreamingHD Enregistrement dans le studio de IntilaQ.

Dans ce premier épisode du nouveau podcast CloudTalk powered by Focus (Focus-multicloud.com), nous avons parlé de l'impact de la pandémie Covid-19 sur le business des entreprises. Face à l'urgence de la situation, ces dernières ont porté plusieurs (pour ne pas dire la totalité) de leurs services sur le Cloud. Quels sont donc les indicateurs d'adoption des services Cloud environ cinq mois après le début de la pandémie ? Et quid des entreprises tunisiennes ? Pour répondre à nos questions et donner les perspectives business dans une ère où le nouveau coronavirus a obligé les entreprises à s'adapter rapidement afin d'éviter la faillite, nous avons invité Wissem Ghazaoui, Senior Manager TMT and Gov Tech chez le cabinet de consulting international Ernst & Young (EY), et Mehdi Hadrouchi, Marketing and Business Development Manager chez Focus Group. Productrice : Nadya Jennene Producteur exécutif : Walid Naffati Ingénieur son : Ghazi Neffati Production : StreamingHD Enregistrement dans le studio de IntilaQ.

Brian talks with Ariel Munafo (@ArielMunafo, TotusCloud) and Amit Dunsky (@amit_dunsky, high-T Cloud Computing), co-hosts of the CloudTalk Podcast about the Cloud Computing market in Israel. This is a co-branded show and will also be published on CloudTalk podcast channel. Show Links: CloudTalk Podcast (in Hebrew) TotusCloud high-T Cloud Computing [PODCAST] @PodCTL - Containers | Kubernetes - RSS Feed, iTunes, Google Play, Stitcher, TuneIn and all your favorite podcast players [A CLOUD GURU] Get The Cloudcast Alexa Skill [A CLOUD GURU] A Cloud Guru Membership - Start your free trial. Unlimited access to the best cloud training and new series to keep you up-to-date on all things AWS. [A CLOUD GURU] FREE access to AWS Certification Exam Prep Guide - At A Cloud Guru, the #1 question received from students is "I want to pass the AWS cert exam, so where do I start?" This course is your answer. [FREE] eBook from O'Reilly Show Notes Topic 1 - Welcome to the show. Tell us about your background in Cloud Computing and what drove you to create your podcast? Topic 2 - Let's talk about the differences in cloud cultures between the US vs Israel, in terms of venture-capital, adoption, support, innovation, etc. Topic 3 - Let's discuss the regulatory issues affecting cloud adoption in each country. Topic 4 - You both do some work with Israeli government agencies, what about cloud adoption by the government offices and agencies? Topic 5 - Let’s also discuss local tech conferences as an index to how much the cloud is presence and how it indicates the cloud vendors' plans ahead. Feedback? Email: show at thecloudcast dot net Twitter: @thecloudcastnet and @ServerlessCast

On this episode Brian & Dan discuss the future of video and really what matters when it comes to business looking at video, how do we link video to business goals and to solve business problems.   Brian and Dan have hosted #Cloudtalk video chat show for almost 3 years starting on Google Hangouts, moving to blab and now leveraging Bluejeans.Net live streaming it to Facebook at www.Facebook.com/SMACtalkLive. Daniel talks about his experience with video and how he has written 5 books and numerous blogs a week but thanks to the evolution of social media, he has found the power of video for his brand and for each of his businesses. Brian and Dan go in detail about the following topics as well: How and where your audience consumes content should dictate your content strategy Where live video fits into video marketing and video for businesses. Why brands should understand Snapchat, Instagram, Facebook Organic Video, Twitter Video and Periscope Live video all of which Brian labels as social video platforms. What is Up-cycling of content? Why perfection and control are the enemy of all video strategies What role a video strategy will play in embracing: Augmented Reality, Virtual Reality and the future of technology. Checkout Daniels latest videos on his facebook page: https://www.facebook.com/danielnewman27/ Brian quotes the Cisco whitepaper for stats about the future of video and more: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf Brian also mentioned Buffer and he was a guest on Buffer’s new podcast which you can listen to here: https://soundcloud.com/the-science-of-social-media/sets/the-science-of-social-media-1 --- If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels: Twitter: www.Twitter.com/DanielNewmanUV www.Twitter.com/iSocialFanz Snapchat: www.Snapchat.com/Add/DanielNewmanUV www.Snapchat.com/Add/iSocialFanz What is SMACtalk Live: For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New & Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun. Find out more about SMACtalk Live: http://www.SMACtalk.Live

This podcast episode features Jessica Weber and Jonathan Townsend from the CLC Content Team based in STL talking to Jon Tait and Joe Pritzel of the Backup Team about Simple Backup Service, its key features, capabilities, service details, and other functionality-based elements.

On this episode Dan & Brian discuss the importance of community in the digital world of 2016 and how brands and small businesses can leverage social media marketing, mobility, analytics and cloud to grow a community that allows and empowers scale.   Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016.  What is SMACtalk? S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling.  SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone. Here are some links of past events SMACtalk Live has been a part of: Past Experience: Enterprise Event Work 2015-2016 IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels) Influencer Social QB https://youtu.be/e8IMqGpW0K0 Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4 Panel Moderator Recap of Data Debates Brian Moderated https://storify.com/therab/data-debates-with-social-vips IBM Partnerworld (Social Business Workshop & 4 live podcast recordings)  GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4 SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2# IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels) Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015 IBM Amplify Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City) SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/   SXSW w/ Dell: Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU Panel on IOT and Coffee Talk Session with Bryan Kramer on “how to create consumable content” SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages) Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content: https://www.facebook.com/SAP/videos/10153514639296770/ DEMO & Periscope Interview at SAP Digital Booth: https://www.periscope.tv/iSocialFanz/1vOxwBQweRVJB Interview SAP customer Skullcandy on SapphireNow Expo Floor: https://www.facebook.com/SAPforSME/videos/10153672367435885/ If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels: Twitter: www.Twitter.com/DanielNewmanUV www.Twitter.com/iSocialFanz Snapchat: www.Snapchat.com/Add/DanielNewmanUV www.Snapchat.com/Add/iSocialFanz Read more at http://smactalklive.libsyn.com/#wuDvwZe2jYWw90us.99 bu4fte2k

On this episode Dan and Brian discuss the value of digital relationships and the importance of auditing how and what we are doing when it comes to our digital reputation for both brands and leaders    Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016.  What is SMACtalk? S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling.  SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone. Here are some links of past events SMACtalk Live has been a part of: Past Experience: Enterprise Event Work 2015-2016   IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels)   Influencer Social QB https://youtu.be/e8IMqGpW0K0 Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4 Panel Moderator Recap of Data Debates Brian Moderated https://storify.com/therab/data-debates-with-social-vips   IBM Partnerworld (Social Business Workshop & 4 live podcast recordings)   GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4 SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2#   IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels)   Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015   IBM Amplify   Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o   Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City)   SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/   SXSW w/ Dell:   Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU Panel on IOT and Coffee Talk Session with Bryan Kramer on “how to create consumable content”   SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages)   Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content: https://www.facebook.com/SAP/videos/10153514639296770/ DEMO & Periscope Interview at SAP Digital Booth: https://www.periscope.tv/iSocialFanz/1vOxwBQweRVJB Interview SAP customer Skullcandy on SapphireNow Expo Floor: https://www.facebook.com/SAPforSME/videos/10153672367435885/ If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels: Twitter: www.Twitter.com/DanielNewmanUV www.Twitter.com/iSocialFanz Snapchat: www.Snapchat.com/Add/DanielNewmanUV www.Snapchat.com/Add/iSocialFanz  

Brian helps enterprise technology companies utilize new technology such as Social, Mobile, Analytics and Cloud Computing to be more productive and become more involved in their communities as a social business. He hosts Twitter Hangouts #SbizHour & #CloudTalk & weekly Podcast Host: SMACtalk and iSocialTalks.   His passion for change and people is evident as in every keynote he delivers, covering a range of topics including employee advocacy, social selling, personal branding, and his personal social philosophy which is called #ShowUcare. He recently has been teaching people "digital storytelling with live streaming".   Brian was born and raised in Pittsburgh, Pa and the proud dad of 3 girls.   Brian’s Challenge; Wherever you primarily engage on social, create a video with your mobile device about what you do and why you do it.   Connect with Brian Twitter Snapchat     If you liked this interview, check out episode 88 with Sunny Lenarduzzi where we discuss social broadcasting and building an audience for video.

Episode 21 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Daniel Newman is an entrepreneur, digital transformation strategist, CEO, author, keynote speaker and livestreamer. Along with Shelly Kramer, he is Co-CEO of http://www.v3b.com/ (V3B), a business-focused, process-oriented and data-driven marketing agency. As Founder/President of http://www.broadsuite.com/ (BroadSuite Media Group) (BMG), a strategic partner of V3B, Daniel creates and develops rich media content, working with brands to create media hubs for their businesses. He contributes regularly to Forbes, Entrepreneur and numerous other national and industry publications. Daniel has also authored 4 Amazon best-sellers, including The Millennial CEO, Evolve: Marketing (as we know it) is Doomed, The New Rules of Customer Engagement: 6 Trends Reinventing the Way We Sell and The Ultimate Field Guide to Digital Program Management. His newest book is http://www.amazon.com/Building-Dragons-Digital-Transformation-Experience-ebook/dp/B01EMQL2M2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1461630019&sr=1-1 (Building Dragons: Digital Transformation in the Experience Economy).  He co-hosts #CloudTalk with Brian Fanzo on Thursdays at 12pm ET on Firetalk, livestreamed from Super Bowl 50 as part of SAP's #DisruptSB50 and will be a featured livestreamer at SAP Sapphire. Daniel is an adjunct professor of International Business and Strategic Management at North Central College School of Business and Economics, where he earned an Executive MBA. In December 2012, Huffington Post selected his Twitter account as one of the “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.” Show TopicsWhat is the “experience economy?” How livestreaming fits into a B2B strategy Metrics for determining the success of livestreaming initiatives Daniel's path from college to Millennial CEO Which livestream platform has the most upside for SMBs? The value of not having links in your Facebook posts

Episode 16 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Brian Fanzo, aka iSocialFanz, is a change evangelist, early adopter of new technologies and one of the most recognizable personalities on livestream platforms. The Chief Social Media Officer at My Channel, Inc, which brings livestreaming inside enterprises, Brian is a partner with Ryan A. Bell in http://backlamp.com/ (BackLamp LLC), connecting brands with influencers on livestreaming and mobile apps.  He is a popular speaker at social media, technology and livestreaming conferences and served as master of ceremonies for the http://summit.live/ (Periscope Community Summit) in San Francisco in January 2016. On Blab.im, Brain co-hosts #CloudTalk with Daniel Newman on Thursdays at 12pm ET and #NoLetUp with Ted Rubin on Fridays at 3pm ET.  He was one of the “Top Twitter Influencers for CMO's in 2015” (#22) by LongTail and one of the “Top 50 People Most Retweeted by Digital Marketers” by Social Fresh (2014). Find Brian on Twitter, Instagram and across social media: @iSocialFanz. Show TopicsHow My Channel Inc measures employee sentiment in organizations A look back at the first year of social livestreaming apps, including the launch of Meerkat and Periscope Why you aren't getting more viewers on your Blabs and Scopes Early adoption doesn't guarantee long-term success The value of learning to use these tools now You can't learn about a new app and its audience without committing to using it The value of listeners and viewers to the community How livestreaming fits into a social strategy Generalists vs specialists on social Why you need a social video strategy and the value of providing access to people, products and services How Snapchat captures attention and what you should convey there How ads inside Snapchat are different from ads on other platforms and what you can learn from them The best way to collaborate on Snapchat How Brian's approach to Twitter differs from Gary Vaynerchuk's Using anchor.fm to promote and source questions for Blabs Telling users about the what vs. the how and why What it means when industry leaders such as attorney Mitch Jackson are using livestreaming How being grateful and showing he cares helped Brian build his following on Twitter How Brian's audience has changed over the past year How to stand out from the noise on social The difference between a community and a network How virtual reality will change brick and mortar businesses Ryan A. Bell, partner at http://backlamp.com/ (BackLamp LLC), called into the show to discuss virtual reality.

  We’re proudly sponsored by SAP. For the third Friday in a row I joined Brian on Blab to talk some SMAC for the podcast and the community.  I don’t do a lot of live streaming individually but I’ve been taking part in a lot of collaborative sessions on blab lately and was happy to fill a square again. I’ve seen a lot of self promoters out in the live streaming world promoting themselves or just making noise.  What Brian and I really want to dive into today is what live streaming can really do to help businesses succeed. Brian points out that in order for any platform to gain traction, it needs early adopters – even those who are just talking about themselves, their lives and so on.  But, “All new technology needs marketers to embrace it,” he points out and this brings us to the heart of our discussion. Embrace Change The first thing businesses will have to do in order to leverage live streaming for their benefit is to embrace the new medium and technology.  It’s not so much about the various platforms themselves as the new conduit for storytelling and communicating with their communities. I recall when I first started using Twitter.  It was like sitting in a room chatting with people all day long.  It was fun but then over years we as marketers honed in on ways to use the platform more strategically.  We learned how to grow our reach and our following.  As Twitter became busier and more saturated we began using automation and scaling our engagement in accordance with the demands on our time.  Now we might think it’s not as much fun but it’s been a maturity curve.  It can still be fun but we are using it as a distribution platform in many cases. This is change. Consider our smartphone usage over the past decade.  The things we can (and do) make happen with our smartphones now compared to a few years ago are very different.  Brian points out that with technology “Not only is it how you’re using it today but it’s how you’re going to use it tomorrow and not forgetting what got you there….”   How we use platforms is a continuous change. Live Streaming’s B2B Value Proposition “If you just get on live streaming or any platform and you just start talking at people… and everyone wants to try to be a celebrity, I think you are missing a lot of the point and the value here,” I say.  I think the most valuable Blabs, for instance, are those that involve discourse on air.  We’ve injected new enthusiasm into our #CloudTalk hour each week by having the Twitter community and the Blab community participating in tandem.  If brands could start to embrace the idea of partnering with their customers and employees to talk about their experiences, imagine what good storytelling could happen.  It’s a powerful idea. Brian adds that the fundamental difference between something like a polished, well produced podcast and a podcast recording like this one with us in the Blab community is essentially the difference between having people consume your content and having people participate in it.  Use cases run the gamut from interviews, Q & A sessions, behind the scenes and more.  With live streaming the audience can actually participate with questions, comments and so on. Why not allow and encourage this? “We want to do a better job of talking about our business… I can’t tell of you one CEO, CMO, marketing VP who doesn’t have a strategic priority to have their employees and customers start to tell their story,” I say. And live streaming makes this user generated storytelling so much easier than ever before.  You can get your customers talking about your brand, your story and your business in ways that were never possible before.  The emphasis need not be on products and services.  Businesses should lean into things like events, things of interest to the market, etc. and then associate their brands with those. Because the B2B sector is more saturated with content, it makes attention grabbing and storytelling even harder.  Live streaming is a great way for a business to accomplish this and distinguish itself.  Businesses can provide insights to their communities that they’ve never been able to share before.  Brian says to do this with the “Think Like a Fan” mentality.  Live streaming doesn’t mean there’s no strategy or call to action.  A great live stream comes from its value and engagement.  Businesses should give their customers, employees and communities these things in order to build great stories and, by extension, great reputations. Live streaming from events is an easy and powerful way for brands to get out into their communities.  Showing behind the scene, providing access to watch or ask questions of keynote speakers and giving people a glimpse of things to which they wouldn’t normally have access are all great ways to grow and retain a community.  It’s about connecting your digital audience with your offline event audience. Businesses can empower influencers to live stream as their advocates.  Storytelling from influential members of the community gives a brand more reach and credibility.   Brian says the future of business is community and I say the future of business is experience. But really there’s interdependence. PR will change because of all of this.  Businesses can now become their own channels.  The entire process of creating and disseminating messaging is easier than ever before.   Get real people in front of real people in a way that’s not only live but can be edited and distributed with ease. Transparency, Storytelling and Community The refrain from many businesses right now is “We need to be more transparent.” What could be more transparent than jumping onto a live stream to share a message or useful information with your customers? It’s live, it’s raw and it’s easy to do.  No one says, “What will this logo tell me today?” But people do love to see and hear what actual human beings from a beloved brand have to say.  This is the difference between talking at people with content and talking with people by engaging directly. Regarding the idea that live streaming is for the egotistical or that there’s a gap in value, “It’s not vanity if you’re actually bringing value.  If you’re helping people learn about something that they need to know about, that’s good marketing,” if you ask me.  That’s value.  And value is what builds community and experiences.  It comes back to doing great things for other people. There’s power in the immediacy and the storytelling facilitated by live streaming. Content marketing started so that brands and individuals could convey their messages.  I admit I’m one who blogs frequently.  But with the live streaming mechanism available to us all, why not take advantage?  Why not tell those stories and make those connections now?  Focus on a philosophy, have a strategy and then pick a platform and connect with your audience. Brands, get your people out in front! Let them tell your story.   We’d love to see you on blab for one of our podcast recordings!  Follow Brian and me on Twitter and look for our hashtag #SMACTalk.

  Highly caffeinated on a Friday afternoon, Brian and I convened on Blab to catch up and discuss digital culture and transformation.  In the spirit of embracing change we have completely migrated both SMACTalk and our #CloudTalk chat from Google Hangouts on Air over to Blab because of its ease of use and versatility. SMACTalk is all about social, mobile, analytics and cloud and these topics remain top of mind for most businesses today. Digital Transformation is a Top Priority The C-Suite is paying close attention to the issue of digital transformation.  Companies are literally disappearing due to failure to adapt to new standards and technology.  It’s important that we discuss now how we survive and thrive as businesses in the digital era. In 2008 John Antioco, CEO of the now defunct Blockbuster Video, insinuated that Netflix wasn’t even on their radar as a threat.  Just six years later in 2014, Blockbuster closed its last store because it missed a critical pivot for their business. Netflix spent its early days saving on overhead by not having brick and mortar costs and ignoring the rivalry with Blockbuster in order to focus on developing their infrastructure.  Their tactics proved successful. Brian points out that a lot of brick and mortar businesses make the mistake of considering themselves not to be digital businesses.  The bottom line is that all customers are living and buying in a digital world today. So digital strategy is critical for every business whether there’s a three dimensional storefront or not. Digital Strategy is Key It’s not enough just to embrace or to “be” digital.  Businesses have to be strategic about their initiatives and what digital can do to help their bottom line. Brian likes to say “The future of business is community.” And I say that not only is this so, but businesses need strategy in order to find and nurture advocates, reach customers and influence decisions. As an example, Brian and I recorded this podcast using Blab but we also take pains to ensure people know how to find our website, our social profiles, our podcast elsewhere and so on.  This helps us reach more people and further our business objectives.  It’s strategic, not accidental. Brian mentions running into Krista Kotrla at a recent event in Dallas.  They discussed content strategy and she said that she creates content based on questions she receives from her community.  This may sound elementary but it’s strategic and good for business. If You Skip Digital, You Miss Opportunities Again, even for brick and mortar businesses, the digital space is full of opportunities.   Social listening, advertising, customer service, talent acquisition… the list of ways to leverage digital for any business is virtually endless.  Any business in any vertical can use digital methods to attract and retain both internal and external advocates. What if your business would like to have employees work remotely?  There’s no way you can take advantage of the overhead savings for your business or offer this perk to your employees if you’re not using cloud technology and embracing digital capabilities. I’m taking it one step further than community and saying, “Experience is the future of business.” I think community is one part of that but an individual’s experience with a brand is multifaceted.  As customers we can preview products and services right from our mobile devices.  We don’t even have to go into a store or a showroom.  We can also connect with a company via their social profiles.  We can ask questions, provide feedback and so on.   Small companies in particular are well positioned to leverage the digital space by adopting omnichannel practices.  They can guide the buyer’s journey from beginning to end and back again.  But they must be careful to see their efforts through and enforce that customer experience and relationship at every turn. Go For The First Down, Not The Touchdown Achieving success using digital as a vessel is about strategy and relentless execution.  Brian says, “Rather than going for the first down… we go for the touchdown …we go for the hail Mary every single time.  And then we can’t figure out why we can’t embrace change.” We need to understand what digital means and implement it where it makes sense.  We need to know not just what’s available but what makes sense for our business initiatives. When it comes to leveraging digital, it’s a must for every business and it’s about building blocks, not just one thing.  If you have just a website, Brian says, you’re not digital.  Everyone has a website these days so that’s just not going to get you or your business where you need to be.  Businesses need to listen to their customers.  Data from digital and social channels is an essential component for business strategy.   You have to listen and be ready to make changes based on feedback.  This takes a lot of time and effort but it will separate the successes from the failures. “You walked into a car dealership and by the time you actually closed that sale, you (the customer) knew everything.  You know what you wanted to pay, you knew the color, you knew the interest rate… That data is all right there and available to you,” I point out.  Digital transformation is about stitching all of this together.  Mobility can’t happen and cloud doesn’t work until everything is tied together. You can foster transformation in departments but there has to be an overarching strategy in order to make the business work and succeed.  Digital transformation in silos will fail. Making small changes and working together across functions and departments is what drives large scale change and success for business.  We can’t keep up with digital change if we do it wrong.  While speed is important, strategy can’t be sacrificed.   Brand loyalty is entrenched in experience.  Businesses need to create top notch experiences and build strong communities as a formula for building long term relationships.   We’d love to see you on blab for one of our podcast recordings!  Follow Brian and me on Twitter and look for our hashtag #SMACTalk.

With this episode, we proudly announce our sponsorship by SAP. After establishing that I have no middle name and that growing up with the last name “Newman” during the Seinfeld era was interesting (and considering but discarding a rebrand to “Newman and the Fonz”) Brian and I settled in on Blab.im to record this episode. We’ve recorded episodes via Skype and via Google Hangouts in the past.  This was my first day using Blab, which Brian refers to as “the Brady Bunch version of Hangouts without all of the glitches.”   While video conferencing is something I’m very experienced with, and live streaming apps are gaining popularity, I was glad to have a chance to get back into a multi-person video chatting environment.  I especially enjoyed being able to engage with the viewers in the comments area. Though Blab has been around for a couple of months already, Brian just discovered it about a week before we recorded this show.  It features some robust offerings such as saving the entire Blab video session along with comments, an iOS app where both video and comments can be contributed via mobile, and links for both video and audio only that are emailed to the host of a recorded Blab session after recording.  All of this makes Blab easy to use and easy to share.  The first time Brian tried the tool, Blab’s CTO jumped in on video with him and shared some tips and tricks.  We love this level of attention and engagement! How Do You Handle FOMO? While FOMO isn’t really a problem for me (a pager wearing millennial who is willing to adopt things a little bit later than everyone else), Brian leans into this fear of missing out so that he can test things and pass his feedback on to others. Brian points out that most people have an entire page of apps on their smartphones that they never use.  His suggestion is to create a “FOMO folder” to corral all of these apps that you’re thinking about trying but haven’t gotten around to yet. New technologies can advance the way you do things and make them better but sometimes we get focused on safety and not wanting to make changes.  This has been the case, I believe, with Google Hangouts.  They work and we know how to use them but they haven’t necessarily remained the best option for broadcasts. Should Businesses Embrace FOMO? I think “If we’re truly getting the community stuff right, what we’re doing is we’re looking at using tools that allow us to become closer to the community and closer to the people that we want to be engaged with, simultaneously creating deeper and more meaningful relationships and more loyalty to not just the content but the brand, our partners, our sponsors….” So, FOMO, for me isn’t something I look at from a personal lens but more from a business and community standpoint.   Brian says that the Blab team clearly sees things along these lines as well.  There’s almost always at least one member of their team present in a user generated Blab to field questions or just to greet their community – impressive given that there are only a small number of people on the team. They also ask for genuine, constructive (negative) feedback so that they can make their product better at every turn. What About When Your FOMO Has No (Immediate) Solution? Facebook recently rolled out Mentions for livestreaming within the Facebook feed.  But it was only made available to certain users with celebrity caliber followings.  Based on this, Brian questions the long term goal for the tool.  I liken this elitism to when Google Plus first came out.  Only certain people received early access.  Others had to ask for invitation from others.  I feel the beta testing pool should be a bit more diverse in terms of experience and backgrounds of the participants.   Beta testing can’t be open to everyone but it’s frustrating and disappointing when those who aren’t celebrities are excluded on that basis alone.  Facebook, in particular, is built on everyday people sharing with one another.  We think perhaps it would be better if their products and testing reflected that. Why Does FOMO Matter? “FOMO really matters if you have access to a tool that can improve the experiences of your employees, your community, your customers and the people that ultimately allow this to be possible,” I say. We don’t talk “at” or “to” our community.  We talk with them.  These are the people who read and listen to our content, they interact with and mention us on social media and they enable us to reach sponsors to who support us in continuing these efforts.   Today’s sale is about education and that’s a two way street. We’re offering a learning experience to our community but they’re also providing that for us. Brian jokes that “the only guarantee about Google Hangouts is that something will go wrong.” But his point is that in the past six years there hasn’t been an improvement to the technology.  Things do actually go wrong frequently with Hangouts.  Perhaps a bit of FOMO and curiosity can help us find better tools or can help our existing resources stay thirsty for improvement.   In the end, the community and the customers will see benefits. “Agile is the new launch,” if you ask me. There’s really no such thing as a traditional website or product or app launch these days.  You push it live and then begin tweaking and making adjustments.  FOMO for a developer or publisher or anyone creating something for community is an asset that will keep them asking how they can make the experience better for the customer. We did an episode of #CloudTalk earlier today using Blab instead of Google Hangouts for the first time.  During the hour we trended on Twitter and we generated more tweets in one hour than we have previously.  The engagement level was higher and more enthusiastic.  Had we been sticklers about using our previous tools, this might not have happened.  FOMO in this case (wanting to take a risk and try something new) really paid off. FOMO Can Help, But Shouldn’t Detract From Productivity. Brian refuses to use new tools and technology that don’t save him time or improve his workflow or processes.  If a new tool or app takes more time rather than helping him be more efficient, he simply won’t use it. Almost all of our shows circle back to trust and data. While there’s an endless supply of “shiny objects” in the form of emerging tools and applications to choose from, decisions should always be rooted in research and analysis.  We took a bit of a risk with this episode by changing our platform but it did pay off.  If our experiment showed that the new way was less efficient or effective than what we’ve done in the past, we’d have to consider that and possibly go back to the old way because it made more sense. We recommend being flexible and curious.  It might pay off to take some small risks along the way.  Just be sure to analyze how things are working and adjust your plans accordingly.  Never deploy technology just for the technology’s sake.  Stay focused on your customer or your community’s experience. We’d love to get your feedback on the sound quality for this episode.  If you have comments we’d love to share them with the Blab team.  We also hope you have FOMO for our SMACTalk podcast! Follow Brian and me on Twitter and look for our hashtag #SMACTalk.