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People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyJa-Nae Duane is a recognized speaker, artist and author on entrepreneurship, creative economies, and social change. The author of How to Start Your Business with $100 and How to Create a Revolution has captured the media’s attention, appearing in The Associated Press, NPR, The Boston Globe, and Business Week. Ja-Nae is an entrepreneur-in-residence at Clark University, author, and Founder of the Revolution Institute. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-48-janae-duane/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/thesunqueen •LinkedIn: https://www.linkedin.com/in/janaeduane/ •Instagram: •Website: http://www.startupequation.com •Book: https://www.amazon.com/Startup-Equation-Guidebook-Building-Business/dp/007183236X Bitly: http://emktr.co/EMPC48/

When we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.”In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content before they buy. As marketers, if we can identify this binging habits, we can connect these leads to sales and we can facilitate the bingeing to promote the sale.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyJeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. He is the bestselling author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand. For more information, and to connect with Jeremy, visit www.StickyBranding.com.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-45-jeremy-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/stickybranding •LinkedIn: https://www.linkedin.com/in/jeremymiller/

You know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyStacy is the head of marketing at GoAnimate, one of the most popular tools for producing and sharing professional-looking videos online. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-44-stacy-adams/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/atl2oz •LinkedIn: https://www.linkedin.com/in/stacyadamsatl •Instagram: https://www.instagram.com/goanimate/ •Website: https://blog.goanimate.com/author/stacyadams/

Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-43-matthew-grant/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/MattTGrant •LinkedIn: https://www.linkedin.com/in/matthewtgrant/ •Instagram: https://www.instagram.com/matthewtgrant/ •Website: http://www.aberdeen.com/_aberdeen/app/analysts/Matthew-Grant/210/bio.aspx

See us at ICC 2017 and save $100 with promo code ENTMKTR100!Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack. The reason I find it fascinating is why the question was posed. We continue to use Content Management Platforms, like WordPress and Drupal, that were created to some a particular problem for one type of content, but we have to deliver experiences with many different types of content. On this show, Yoav Schwartz, CEO, and Co-founder of Uberflip shares some of their insights into the four Pillars of Content Marketing tools, creation, experience, distribution, and insights, and why it is important to select the best tool for the job to enhance the experience you are delivering.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-42-yoav-schwartz/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/yostar •LinkedIn: https://www.linkedin.com/in/yoavschwartz/ •Website: http://uberflip.com

Come see us at ICC 2017 and save $100 with promo code ENTMKTR100!When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most demanding and outrageous managers can convince their team to spread the message. These messages are copy and pasted, in authentic and will not convince that this content is worth consuming. In this episode of the Enterprise Marketer Podcast – Conference Edition, we talk with Stephan Hovnanian about his role at Bambu by Sprout Social and how employee advocacy programs can enhance your marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-41-stephan-hovnanian/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/stephanhov •LinkedIn: https://www.linkedin.com/in/stephanhov/ •Corporate: https://getbambu.com/ •Website: http://stephanhov.com

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising. After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now known as TBrand Studio. There, she helped lay the foundation for other traditional print media companies to join the ranks of the Times by starting to produce content for brands that is distributed on their channels. One of the pieces she worked on was the Orange is the New Black piece that showed how the prison system in LA County operated and how women in prison were treated compared to men. This campaign was a masterpiece in the making, as the team put together infographics, 1500 words of newsroom-quality content, and three mini-documentaries. Little did the team know, but they were creating one of the most referenceable pieces of Branded Content and would kick off a new way of looking at brands and media companies working together in the digital age. Now, publishers like the New York Times and the Boston Globe can augment their revenue channels beyond subscriptions and traditional advertising, with this intelligent approach of leveraging talent and audience to help brands tell stories. Throughout this show, we dive into the numerous topics surrounding Branded Content and Native Advertising, and Melanie gives us a proper definition and examples of what the terms mean and how they are executed.Guest Host Name/Title: Melanie Deziel, Founder of The Overlap LeagueBio: Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-10-melanie-deziel/ Additional Links:•Twitter: https://twitter.com/mdeziel •LinkedIn: https://www.linkedin.com/in/melaniedeziel •Website: http://mdeziel.com

Continuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective. Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work. Local marketing associations, like the BMA, are great ways to exercise both requirements for career and knowledge development. Just last week, Elton hosted a BMA event in Kansas City, where my good friend Carla Johnson spoke on Experiences. I took away so much from Carla and dreamed about ways we could enhance the experience of our community contributors, which will strengthen the experience of the community members. Afterward, Michelle and I hung out with several members and met several new people. The one event was well worth the annual membership fee alone.On this show, Elton Mayfield and Jeff Julian discuss the agency life, working with marketing associations, and how to grow your knowledge at professional events.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•What groups have you attended in your areas for education and networking?•What were some pros and cons about each of them?•Ask each person: If you had the ability to attend one conference, what would it be and why?•How can we be intentional about our group education and ensure we are all on the top of our game?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-40-elton-mayfield/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/eltonmayfield •LinkedIn: https://www.linkedin.com/in/eltonmayfield •Corporate: http://www.ermarketing.net/ •Website: http://navigate-the-channel.com/elton/

Doug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, knowing when to engage, and scaling for growth.On this show, Doug Bewsher shares some of his experiences on his path from the CMO to CEO. Later in the show, we dive into how marketing can empower sales and the way AI and enhanced MarTech tools can allow you to scale.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Biography of Doug BewsherOver his career, Doug has pioneered and built some of the world’s leading social, mobile and technology brands. Prior to Leadspace, he was CMO at Salesforce.com where he launched Salesforce Communities and Chatterbox and supported the incredible growth of the enterprise Cloud computing leader. Before Salesforce.com, he served as CMO at Skype, growing the company to 750 million users and third of all international communications through the acquisition by Microsoft, and co-led McKinsey’s North American CRM practice through the dot.com boom and bust.Team Challenge: Ask the members of your team the following questions and discuss the results:•What tools and processes do you have in place to measure leads and qualify them for sales?•When is the last time you interviewed one of your sales team members to find out what the customers want?•What are some steps you can take today to help the data you use to be better than it currently is?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-39-doug-bewsher/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougino •LinkedIn: https://www.linkedin.com/in/dbewsher •Corporate Site: https://www.leadspace.com/

When most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in. On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one. One of my favorite tips from the show is when Bob says marketing teams or business owners need to define for themselves what success will look like before ever engaging with a digital agency. By clearly understanding this core objective and communicating it early, you will have a higher likelihood of a win since both teams will be aiming for the same goal.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•What tools do we use to measure our success for our digital assets?•Are there any efforts on our team we are doing just because we have always done them?•Can you measure the impact SEO, social media, and other marketing tactics to your core business?•Can each member step through the process of how customers interact with your brand and engage in business with you?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-38-bob-ruffolo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/BobRuffolo •LinkedIn: https://www.linkedin.com/in/bobruffolo •IMPACT: https://www.impactbnd.com/ •Website: http://bobruffolo.com/

Have you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If the past five years has taught us anything, it is that Sales and Marketing departments need to have closer alignment than ever before. Carlos says the old adage of, “Sales is my customer,” is a thing of the past, and has been replaced with, “the customer is my customer!” And with mantras like this and more advanced and integrated systems in place, we can see better results and healthier organizations. In this episode, we dive into topics like measurement, systems and process integration, demand generation, and effectiveness of marketing efforts. We also take a look at the customer journey and how the decision-making process in a B2B transaction is more in line with our own personal purchasing habits than it is the sales funnel.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•How are we aligned with Sales in our marketing efforts?•What is one pain point the Sales team is facing and how can our systems/data/efforts help them today?•Name 5 customer and prospects that are important to the company, then name the people inside the Sales organization that are in charge of managing the opportunities for each? With the list, determine the frequency of interaction you should have with these individuals and team members who should be assigned to conduct the communication. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-37-carlos-hidalgo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/cahidalgo •LinkedIn: https://www.linkedin.com/in/carlos-hidalgo-4a805a1 •Driving Demand – Book: http://amzn.to/2jQ4lEk •Website: http://annuitas.com/

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.” Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college. But this is not a stance we can hold anymore. No matter what the size of our team, we have access to data that can allow us to make strategic decisions about what content is working and what we should do next.Guest Host Name/Title: Jayme Thomason, Founder of Brink InsightsBio: Developing an innovative, growth-focused company is not about new tools and tactics. Today’s digital environment demands adopting repeatable cycles of growth behaviors to rapidly test, learn and apply. Jayme Thomason, Founder of Brink Insights, blends her background as an agile marketer, marketing technologist and content strategist into engagements that get results for her clients.Jayme has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including a software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-08-jayme-thomason/ Additional Links:•Twitter: https://twitter.com/jaymethomason •LinkedIn: https://www.linkedin.com/in/jaymethomason •Facebook: https://www.facebook.com/jayme.thomason •Website: http://www.brinkinsights.com/

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing.Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British invasion of music, and how all these influences shaped his views on global marketing. I want you to imagine an episode of VH1’s Behind the Music. The voiceover comes on with a photo montage of Jason Miller showcasing pictures of him as a photographer, his early years in the music industry, getting his start at Marketo, and working in the San Francisco office at LinkedIn. “From the outside, Jason had everything. A loving family. A career at the largest B2B social network. A side hustle taking photos of some of his favorite bands. But something was not right. Jason wanted more.” Cut away to this interview with Jason. “I felt I had one last shot to do something big.”That something big for Jason was selling a bunch of stuff and packing the rest for a move to London where he would lead up the Global Content Marketing Team. Talk about a huge change.Throughout this episode, we dive into some of the ways marketers can stop viewing their content as green field and global at the same time. Every culture, community, company, and person has a context that matters to them and seeing your content through their eyes is what real empathy requires at a global scale. If you’re a teenager looking for drive awareness for a cause, a dry goods supplier in Haiti, or a Polish bakery in the town square of Tomaszów Mazowiecki seeking to cater local events, you need content that will help you understand your audience and drive amazing results. Jason now has a mission to help these marketers and more understand what content and social media marketing is on a global scale.One of the most interesting statements Jason made for me took me out of my comfort zone and forced me to think. He stated he is not “creating content for EMEA, and localizing for the States.” What a mindset change from a global perspective. To create the content from an international context to you first, then localize it back to what is familiar will quickly show you how different context is between two countries. Team Challenge: I would like to challenge you and your marketing team to determine a market you feel you do not serve well and do whatever you need to get yourself in the mindset of a target customer in that space. Maybe do a phone interview asking contextual questions, visit a few locations if possible, and read a little bit of the current culture of whatever that segment is. Then write a piece specifically for them, maybe an 800-word how-to article. Then, create a revision of the content localized for your existing audience. I would love to hear about your experience from this challenge.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-36-jason-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/JasonMillerCA •LinkedIn: https://www.linkedin.com/in/jsnmiller •LinkedIn EMEA Blog: https://business.linkedin.com/en-uk/marketing-solutions/blog •Website: http://rocknrollcocktail.com/

Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast. Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in creativity and share our processes for continuing the development of those creative muscles. We close out the show with a familiar question for the Enterprise Marketer Podcast, if Jay could go back in time and tell himself something around the creative process, what would that be? His answer is one we all can learn something from today.Thank you, Jay, for joining the show. We can’t wait to run into you again at a marketing event, where you are sure to captivate the minds and hearts of the audience.Name/Title: Jay Acunzo, Host of the Unthinkable podcast, writer, and keynote speakerBio: Jay likes to joke that he's the world's most craft-driven content marketer, obsessing over the stuff inside what we create. He is currently the creator and host of the podcast Unthinkable, a story-driven exploration of what it takes to for marketers to do exceptional work in a world where it's never been easier to be average. When he's not working on his show, he's traveling the world teaching marketers to create content that stands out in all the noise.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-07-jay-acunzo/ Additional Links:•Twitter: https://twitter.com/jayacunzo •LinkedIn: https://www.linkedin.com/in/jayacunzo/ •Snapchat: http://snapchat.com/add/jayacunzo •Website: http://unthinkable.fm/ •ITunes - Unthinkable: http://bit.ly/unthinkablefm •Stitcher - Unthinkable: http://bit.ly/unthinkablestitch •Google Play – Unthinkable: http://bit.ly/unthinkablegoogle

Doug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and engaging content that excites their customers and leads to more engagement. As a parting thought for a struggling Content Marketer, Doug suggests you insist on a one-page content strategy. Keep it simple and list only the characteristics that will help you do the work you are setting out to do. Once you have this one-page in place, start testing and analyzing the results to see what works. There is no reward given to the marketing team that did precisely what they originally planned to do, down to the letter, nor is there one given to the team who took the most time planning. Plan, execute, analyze, repeat are the steps you should take when developing your Content Marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-35-doug-kessler/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougkessler •LinkedIn: https://www.linkedin.com/in/dougkessler •Website: https://velocitypartners.com/team/doug-kessler/

Have you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts. However, there is a lot to think about before recording that first show. In this episode of the Enterprise Marketer Podcast, we share a session recorded recently with a panel of experts about podcasting. The event was held by the University of Missouri St. Louis School of Business (UMSL Business) and featured several regional podcasters with a wide variety of audiences.Did you miss this event, but want to ask these guys some questions? This year at the Midwest Digital Marketing Conference, another panel will present their thoughts on podcasting if you would like to get a few questions in for your show. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-06-umsl-podcast-panel/ Additional Links:•Twitter - Vernon Ross: https://twitter.com/RossPR •Twitter - Mich Hancock: https://twitter.com/mich_hancock •Twitter - Jeff Julian: https://twitter.com/jjulian •Twitter - Jade Harrell: https://twitter.com/raregemonline •Twitter - Caryn Tomer: https://twitter.com/CarynTomer •Twitter - Michael Green: https://twitter.com/aMikeGreen

Tish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales and marketing.During this show, Tish and Jeff share some in-depth lessons they have learned over the years, to help marketing teams perform better and gain a seat at the table when it comes to corporate strategy. One of the first places Tish suggests marketing teams look at is the data. If you can’t attribute the information you are using to a source and verify that source is current, it might be time to start cleaning it up. Once you know the data is clean, can your efforts be amplified with the use of data. We’re not talking about filling in the first and last name in your Twitter or email automation. We are talking about context.With a background in technology, Tish has also found the agile approach to content planning and execution to be beneficial for marketing teams. Around the midpoint of this conversation, we pull the elements together and talk about the logistics of agile planning in a marketing context.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-34-tish-millsap/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/tishmillsap •LinkedIn: https://www.linkedin.com/in/letishamillsap •Website: http://tishmillsap.com/

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for ExactTarget on the content marketing team which later became a part of Salesforce during an acquisition. At Salesforce, she has one of the most amazing roles I have heard of, and more marketing teams should consider it. Her role is to try new things and help lead the charge into new forms of media for their content marketing efforts. Podcasting is one of those media types she has invested heavily.Throughout the show, we talk about the technology, strategies, content amplifiers, statistics, tools, and formats of podcasting. We had to stop recording, but this show is not over. We can’t wait to have Heike back to continue the conversation.Resources: •Please, Please, For The Love Of God: Do Not Start a Podcast by Ryan Holiday•Edison Research 2016 The Podcast ConsumerName/Title: Heike Young - Content Innovation Lead, SalesforceBio: As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation for e-books, blogs, and interactive websites. Heike is a former book editor and social media manager. Her writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. You can find her speaking about digital marketing at events like Dreamforce and Connections.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-05-heike-young/ Additional Links:•Twitter: https://twitter.com/YoungHeike •LinkedIn: https://www.linkedin.com/in/heikeyoung •Instagram: https://www.instagram.com/youngheike/ •Website: http://www.heike-young.com/ •Podcast – The Marketing Cloudcast: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637 •Stitcher: http://www.stitcher.com/podcast/heike-young-salesforce/marketing-cloudcast

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand. At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy. Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer. We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-33-erica-mcgillivray/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2hiVRom •Twitter: https://twitter.com/emcgillivray •LinkedIn: https://www.linkedin.com/in/ericamcgillivray •Website: http://www.sliverofice.com/

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content. In this show, we dive into why you might consider moving to and SSL-secured site, the process and early results Christoph found, and a little bit on live video via social. Company/Title: Senior Director of Content Marketing, MedTouchBio:Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-04-Christoph-Trappe/

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content. As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups. Finally, Shelly leaves us with some advice she would have told herself when she got started. If you are an enterprise marketer, this show has some great insights you will want to share with your team.Company/Title: Content Marketing Director, Dun & BradstreetBio:Shelly (@pisarose) has 15+ years of experience delivering value and results through B2B social networking, public relations, corporate communications, analyst relations, and marketing programs for organizations ranging from global Fortune 200 companies to small, not-for-profit businesses. Shelly holds a B.A. in English from Central College and an M.A. and Ph.D. in Literary Theory from the University of Nebraska-Lincoln.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-03-shelly-lucas/ Additional Links:•Sharable Url: http://emktr.co/2hj2BVW •SlideShare: http://www.slideshare.net/pisarose •Twitter: https://twitter.com/pisarose •LinkedIn: https://www.linkedin.com/in/shellylucas •Website: http://www.dnb.com/marketing/media/mission-possible.html

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. If this is a little close to home, you are not alone, and you can turn around now and get back on the right path. Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how. Why is it important? What does it do? How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-32-chris-penn Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gCT1yc •Twitter: https://twitter.com/cspenn •LinkedIn: https://www.linkedin.com/in/cspenn •Podcast – Marketing Over Coffee: http://www.marketingovercoffee.com/ •Website: http://www.shiftcomm.com/teammembers/christopher-penn/

Sue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do. Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why it is so important to her to be authentic and also protect her community. Jeff describes what the term community means to him and get into some of the communities he has developed over the years and how much love enters the equation along with empathy.Sue always has some great resources available, but you can attend one of her free webinars on 12/7 and 12/8 by registering at http://suebzimmerman.com/freewebinar Don’t forget to tag an Instagram post when you listen to the show with “#SueBMadeMeDoIt @enterprisemarketer”Bio:Sue B. Zimmerman, aka the Instagram Gal, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue even manages best-selling author Michael Port’s new Instagram account! A Creative Live Instructor, Sue is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-02-sue-b-zimmerman/ Additional Links:•Sharable Url: http://emktr.co/2hgaect •Instagram: https://www.instagram.com/theinstagramexpert/ •Instagram – Personal: https://www.instagram.com/suebzimmerman/ •Twitter: https://twitter.com/SueBZimmerman •LinkedIn: https://www.linkedin.com/in/instagramexpert •Website: https://suebzimmerman.com/blog/ •Planoly: https://www.planoly.com/•Later: https://later.com/

As 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath explains how it all comes down to revenue. So to grow as marketers, we need to align our content objectives with measurable business results better over time. Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content? For the business, for the customer, for the team. If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-31-Ardath-Albee/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gucZXW•Twitter: https://twitter.com/ardath421 •LinkedIn: https://www.linkedin.com/in/ardathalbee •Website: http://marketinginteractions.com/ •Digital Relevance – Book: http://amzn.to/2gGMqSf

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from this podcast with Andy. One of them is “fear of public failure is a huge motivator.” When I think back to each stage of my journey into public presentations, I cannot think of a time that I was completely confident. There is always a comfort in the presentations you have given, but a fear of the next experiences as the audience gets bigger and the topics get deeper. Andy describes his experience of the change in audience size from 100s to 1000s at #CMWorld. At the core of this conversation is the need for analytics, not reports. “The real way to use analytics is a decision support tool.” I love this philosophy because many of us use our analytics and metrics of success and to get a gold star of achievement when we reach a number. In this episode, we both share examples of times we received some amazing numbers from traffic, but instead of improving our measurement, they added noise. If we look at the why behind the numbers, we will always find more areas of improvement and learn more about our audiences.This is definitely one of those shows I will listen to a few times to capture each area of the conversation we get to and I hope you do the same.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-30-andy-crestodina/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gnydaf •Twitter: https://twitter.com/crestodina •LinkedIn: https://www.linkedin.com/in/andycrestodina •Website: https://www.orbitmedia.com/andy-crestodina •Content Chemistry – Book: http://amzn.to/2gGJgP4

For most of us, at some point in our careers, we will be asked to speak in front of a crowd of people. For some, this might be the most frightening moment in their lives. For others like Andrew Davis, this is a moment for them to shine. On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their personal experiences of speaking and how working with an audience to drive home the point is key.Andrew gives us some insight into how he helps other speakers define their voice. Some key takeaways he gives new speakers trying to get started are:•Get a deep passion for what you are speaking about before you create your speech.•Turn your idea into a drawing and explain it to a mentor in the field to help you learn how to describe it.•Don’t pack everything into the first three minutes of your presentation•Learn from other media sources about how to tell a story.Andrew’s authenticity nature is contagious. Talking to him excites you, gives you insights into those areas you need improvement and the energy you need to get started. I hope you take as much away from this conversation as I have.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Andrew’s Bio: Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-29-andrew-davis/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2geoTpl •Twitter: https://twitter.com/drewdavishere •LinkedIn: https://www.linkedin.com/in/drewdavishere •Website: http://www.akadrewdavis.com/ •Brandscaping – Book: http://amzn.to/2ge1FQp •Town Inc. – Book: http://amzn.to/2fjo4gf

What does a Global Marketing Manager do at the largest privately held company in Kansas City? Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more. “My job is to educate and empower.” That is a great way to think about the role of Marketing Manager.While on the sales conversation, Anna discusses what she has learned during the transition to a closely aligned sales and marketing team and why it is important to attend conferences like B2B Forum. She also describes how she used her college jobs to help her understand the skills needed for customer service and how they relate to the role of marketer.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-28-anna-lewis/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f7pDKO •Twitter: https://twitter.com/alew22 •LinkedIn: https://www.linkedin.com/in/lewisanna

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-27-carlos-gil/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2g6TRDA •Snapchat: https://www.snapchat.com/add/TheCarlosGil •Twitter: https://twitter.com/CarlosGil83 •LinkedIn: https://www.linkedin.com/in/carlosgilonline •Facebook: https://www.facebook.com/TheCarlosGil •YouTube: https://www.youtube.com/user/CarlosGilTV •Website: http://carlosgil.biz/

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing. One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-26-samantha-stone/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fWSnfb •Twitter: https://twitter.com/samanthastone •LinkedIn: https://www.linkedin.com/in/samanthastonemarketing •Facebook: https://www.facebook.com/samantha.stone.353250 •Book – Unleash Possible: http://amzn.to/2eP6wIG •Website: http://unleashpossible.com/

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership. In his final thoughts, he gives some advice for the struggling marketer trying to get a content marketing effort off the ground.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-25-michael-brenner/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fThxKH •Twitter: https://twitter.com/BrennerMichael •LinkedIn: https://www.linkedin.com/in/michaelbrenner •Facebook: https://www.facebook.com/michael.b.brenner •Book – The Content Formula: http://amzn.to/2eCcHj4 •Website: https://marketinginsidergroup.com/

Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to get out. These massive pieces of content that are considered by some masterpieces don’t just form out of mid-air. During the interview, Ann described the how she used other author’s work as guides she used along the way, such as E.B. White’s, The Elements of Style. Later in the show, we discuss the idea of Slow Marketing. In this approach, you slow down your marketing efforts to make sure there is true value delivered. I love this concept and see it ushering in the conversations we will have as modern content marketing grows into the 2.0 stage of life. Concepts like agile marketing, account-based marketing, and video marketing, paired with ideas of a slower pace, allow for us to see the consumption patterns of an audience and determine the best cadence for the content they want. This podcast is a shorter show but is jammed packed with goodies. We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-24-ann-handley/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: •Twitter: https://twitter.com/MarketingProfs •Twitter – Ann Handley: https://twitter.com/AnnHandley •LinkedIn: https://www.linkedin.com/in/annhandley •Facebook: https://www.facebook.com/ann.handley •Book – Everybody Writes: http://amzn.to/2ekPnmK •Website: http://www.annhandley.com/

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryrear • Corporate: http://www.foxcontentltd.com/• The Agile Marketer: http://theagilemarketer.net/

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: https://twitter.com/_ANNUITAS •LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273 •Corporate: http://annuitas.com/

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-21-corey-morris/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2eXuKPj •Twitter: https://twitter.com/coreydmorris •LinkedIn: https://www.linkedin.com/in/coreymorris •Corporate: http://www.ermarketing.net/

Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers. We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we have research that shows we can communicate better with these different forms using iconography, color, and motion. Throughout the show, Andrew and Sam share their stories on how TruScribe helps their clients tell more engaging stories.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-20-truscribe/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: •Twitter – TruScribe - https://twitter.com/truscribevideos•Twitter – Andrew: https://twitter.com/ajherkert •Twitter - Sam: https://twitter.com/sammyannala •LinkedIn - Andrew: https://www.linkedin.com/in/ajherkert•LinkedIn – Sam: https://www.linkedin.com/in/samannala •Facebook: https://www.facebook.com/TruScribeVideos/ •Corporate: http://truscribe.com/