Podcasts about Aberdeen Group

This episode of the D-Suite delves into the big ideas and small details that make up a strong data culture. The hosts reflect on experiences from the past year of Gartner conferences, and lessons from data and analytics leaders who have succeeded (and failed) to optimize their culture. The main topics covered include:How to make people genuinely care about their data culture.How to go from talking about being data-driven to actually being data-driven.Drivers of poor culture and things to watch out for. What active leadership and cultural influence look like.Sarah James is a Senior Research Director in Gartner's CDAO practice where she focuses on topics at the intersection of data and human behavior — including CDAO impact and influence, data-driven culture development, bringing people along on the data journey, self development, effective delivery, neurodiversity, and more.Peter Krensky is a Senior Director, Analyst on Gartner's Analytics and AI team, specializing in data science and machine learning, including predictive and prescriptive analytics, generative AI, analytics and data science tools and platforms, self-service, data science team structure, AI talent management and data and analytics education. Before Gartner, Peter was a research analyst with Aberdeen Group. Please subscribe and share the episode with your colleagues. Thank you for listening. Gartner Podcasts are a production of Gartner, the world's leading research and advisory company. Equipping executives across the enterprise with indispensable insight, advice, and tools to achieve their mission critical priorities. You can learn more at Gartner.com. All content in Gartner Podcasts is owned by Gartner and cannot be repurposed or reproduced without Gartner's consent. Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise's product or services. All content provided by other speakers is expressly the views of those speakers and their organizations.

Michael Israel from Zuper.co is helping us understand the world of Field Service and then we can understand better how some information collected by Field Service Engineer can help Quality Department to have a better operation. Collect machine performance, train technicians, identify issues.   Michael will also talk about Zuper which is a FSM software (Field Service Management) and can help you save time and collect the write information. So don't hesitate to check his website.  Who is Michael Israel?  Michael Israel is Vice President of Community and a member of the executive leadership team at Zuper. Michael has worked in customer and field service for more than 40 years. He spent 20 years in his early career managing both domestic and international field service operations, including 12 years with IBM's Field Engineering organization. Over the past three decades, he has held management and executive roles with major providers of CRM and Field Service software applications, including tenures with IFS, Oracle, and SAP.    His broad experience includes marketing, selling, supporting, and implementing CRM and Field Service software applications. Michael also served as a Field Service analyst for Aberdeen Group, the Technology Services Industry Association (TSIA), Jolt Consulting, and the Service Council.     Who is Monir El Azzouzi?  Monir El Azzouzi is the founder and CEO of Easy Medical Device a Consulting firm that is supporting Medical Device manufacturers for any Quality and Regulatory affairs activities all over the world. Monir can help you to create your Quality Management System, Technical Documentation or he can also take care of your Clinical Evaluation, Clinical Investigation through his team or partners. Easy Medical Device can also become your Authorized Representative and Independent Importer Service provider for EU, UK and Switzerland.  Monir has around 16 years of experience within the Medical Device industry working for small businesses and also big corporate companies. He has now supported around 100 clients to remain compliant on the market. His passion to the Medical Device filed pushed him to create educative contents like, blog, podcast, YouTube videos, LinkedIn Lives where he invites guests who are sharing educative information to his audience. Visit easymedicaldevice.com to know more.  Link Michael Israel Linkedin Profile: https://www.linkedin.com/in/michaelisrael1/  Zuper Website: https://zuper.co  Social Media to follow Monir El Azzouzi Linkedin: https://linkedin.com/in/melazzouzi Twitter: https://twitter.com/elazzouzim Pinterest: https://www.pinterest.com/easymedicaldevice Instagram: https://www.instagram.com/easymedicaldevice

Get ready to accelerate your revenue enablement success with insights from Forrester VP and Principal Analyst, Peter Ostrow. Recently Peter joined me to unpack the potential of AI to transform Revenue Enablement efficiencies and results. If your Sales Enablement budget is like most the team is understaffed and underfunded while juggling competing priorities.Listen now to hear how you can use AI tools you already own to maximize their impact on every facet of your enablement programs, from RFP analysis to tailoring pitch-perfect emails.Peter Ostrow is currently VP, Principal Analyst at Forrester B2B Sales. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Prior to joining SiriusDecisions and Forrester, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice, as well as overseeing research in marketing, customer success, field service and human capital management disciplines.  Prior to his analyst work, he was a long-time B2B sales rep, manager, and enabler.Since 2020, Peter has served on the board of directors of the Sales Enablement Society, the largest and only nonprofit organization dedicated to the sales enablement profession.Please subscibe on Apple, Spotify or Google.

“Well-managed onboarding programs lead to faster integration, higher productivity, and even delivers better retention” Aberdeen Group. A big thank you for Sandra Maddison for joining me for this episode of the Managers Skills Corner podcast where we discuss employee onboarding. In this episode we share: • What is onboarding • When does onboarding begin and when does it end • Why is having a good, structured onboarding program important • What happens when it doesn't go well • How can a manager create a good onboarding experience

Incorporating omnichannel marketing into a law firm's digital marketing strategy can help increase online visibility, generate leads, and build trust with potential clients. By utilizing multiple channels, such as social media, video, webinars, and a mobile-responsive website, law firms can reach a wider audience and provide a more seamless experience for potential clients. By providing a seamless, integrated experience across all channels, including online and offline touchpoints, law firms can build stronger client relationships and enhance their brand reputation. For example, a law firm could offer:- Online appointment scheduling, - Send email or text message updates on case progress, - Engage with clients through social media channels for legal news and updates. By providing multiple touchpoints, law firms can: - Increase client engagement, - Improve satisfaction, and - Drive loyalty. These fast facts highlight the importance of adopting an omnichannel approach in today's digital age: Companies with omnichannel customer engagement strategies retain 89% of their customers on average, compared to 33% for those with weak omnichannel strategies. (Aberdeen Group)55% of consumers use three or more channels to communicate with companies when making a purchase. (Aspect)80% of customers are more likely to purchase from a company that offers personalized experiences. (Epsilon)We bring our clients results!  Learn how you can consistently see increased traffic, enhanced brand loyalty, and new, qualified leads.  Visit https://www.lbmsllc.com/General Info:Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for?If you are nodding yes to both questions, check out these case studies of some killer results we have gotten for law firms just like yours and ask us how we can help you get those same results.  Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

On this episode of The Marketer's Journey, I interview Stephen Gold, CMO at SparkCognition. Stephen brings a holistic view to his role, having served as CEO and President at his previous companies, Azerty and Aberdeen Group. Trained as an engineer, he later became passionate about marketing and made it his career focus. We discuss the importance of knowing what makes your product relevant, the role of AI in marketing, and why marketers need to tell relatable stories. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:The CMO role is about more than being a great marketer. Stephen has learned that being a great CMO comes down to much more than being an expert marketer. CMOs need to understand their product and the industry inside and out, which means learning how to effectively communicate with leaders across their company and following what's going on in the world that will keep their product relevant. Segment your stories and sell solutions. Stephen emphasizes the importance of segmenting the story you tell prospective clients to fit their pain points. The value you bring each buyer will inherently be different, so aim to package the story to be relatable to them and their needs. To manage these different stories, he recommends finding a basic common thread that applies to all of them. Sell solutions. Stephen knows that no one is going to raise their hand and ask to be sold to. People lean into stories they find value in and relate to, so marketers need to ensure that the top of the funnel knows what the company can do for them and what challenges they will help them solve. AI will be a marketer's best friend. Stephen wants marketers to embrace AI. AI used to be about what it could do for your customers, but now it's about what it can do for you and your communications strategy. Learn more about SparkCognition here: https://www.sparkcognition.com/Learn more about Stephen here: https://www.linkedin.com/in/stephengold

In this episode of the Workday Podcast, Bryan Ball, Senior Supply Chain and Operations Executive at Aberdeen Group discusses the resource management and supply chain challenges facing organizations and delves deeper into some of the ways they can get ahead of the curve at a time of global disruption.

Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.  Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about:

William Mougayar is an early blockchain thought leader, entrepreneur, best-selling author of The Business Blockchain (Wiley, 2016, translated in 10 languages), and investor in several blockchain projects and companies. He was a special Advisor to the Ethereum Foundation in 2014 and is currently a Board Member at Swiss-based Blockchain Valley Ventures. William is the producer of The Token Summit, and manages WMX, an Iconomi cryptocurrency index. He is presently the Executive Chairman of the Kin Foundation. He previously held senior positions at Hewlett-Packard, Cognizant and Aberdeen Group, and founded 3 startups. Some of William's early investments include Dapper Labs (creators of CryptoKitties, NBA Top Shot and Flow), Blockstack, Ethereum, Filecoin, Kin, OpenBazaar and Roll.In this conversation we talk about William's background and intro to crypto, his experience advising Vitalik and the team during the early days of Ethereum, his introduction to Kin and how he differentiates Kin, his long term vision focused on the developer and creator economy, his views on moving towards a DAO model and the hype around meme coins and exchanges.Official Merch Store The official merch store of The Kin Show.

On this episode, Lauren is joined by Michael Dortch, the founder of DortchOnIt.com and a long-time data professional. Lauren and Michael discuss the importance of data, how data-oriented people make decisions, what effective leadership looks like, and much more.3 Takeaways:Data is just the observation of how facts stack up. Anyone who is interested in making good decisions should be interested in data.The beginning of good decision-making is curiosity. Curiosity about the world around us leads us to dig in and find the relevant facts and data.It's important to know the limits of your knowledge. Every decision involves unknown variables and unintended consequences.Key Quotes:“We're all data to somebody, right? So, there's is almost no way to separate life from data. Everything we do in life is driven by data, some of it's subconsciously and some of it consciously. So, in a sense, I've been paying attention to data ever since I understood that there was a world around me.”“Donald Rumsfeld, when he was secretary of defense, used to talk about known-knowns, known-unknowns, and unknown-unknowns. Technology is really good at known-knowns, and it's pretty good at known-unknowns, but that chasm dealing with the unknown-unknowns.”Bio:Michael is a growth-focused content marketing leader with 15+ years' accomplishments enabling companies to maximize revenues, increase ROI, and improve customer perception and satisfaction.As an IT industry analyst, consultant, journalist, and marketer, he has been translating “bits and bytes” into “dollars and sense” for four decades. Michael has served as Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cybersecurity at LANDESK, Director of Marketing at Intréis (acquired by ServiceNow), and Senior Product Marketing Manager at ServiceNow.He has also been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. In 2010, Michael was included in the inaugural list of “The Top 500 Analysts Using Twitter” – twice. That same year, as Director of Research at Focus.com (acquired by Ziff Davis Enterprise), I built the Expert Network and created content that helped get that site named a “Top 10 Media Site” by Crain’s B2B Magazine.

This interview with Omer Minkara, author, VP & Principal Analyst at Aberdeen Group, explores the latest research, insights and advice on Remote Sellers. In this session Omer outlines three ways to get the most productivity from your sellers now that they are remote and digital selling, and six new Sales Tech elements to drive improved selling effectiveness. https://www.linkedin.com/in/omerminkara/ #salesenablement #remoteselling #digitalselling

In today’s Modern Digital Enterprise, the digital transformation podcast from Anexinet, GM & Executive VP of Digital, Al Sporer speaks with SVP of Digital Transformation, Steve Tranchida on the topic of connected customer experiences: why they’re so important, and how to ensure your organization is providing a great one. “61% of customers are unable to easily switch from one channel to another when interacting with customer service. 91% say they should be able to pick up where they left off.” — Aspect Software, Inc.​ To accommodate customer self-service, successful digital leaders must offer customers a connected, consistent ecosystem of services across many channels—not just isolated applications. Seamlessly creating connected self-service experiences ensures greater customer satisfaction. “Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.”​ — Aberdeen Group, Inc. Let Anexinet help accelerate your CX self-service application strategy and development journey.

The use of B2B video marketing is apparently on the rise.  According to the Aberdeen Group, 67% of businesses are now using video to create brand awareness, 60% to drive conversions, and 53% to nurture leads.  But what is the place of video in today's marketing mix and how should your business use it? B2B Marketer Dave Stevens talks to Managing Director of Through the I Scott Jackson, to freelance B2B Social Media Specialist Beth Lloyd, to Creative Director at Impress Video Gurmit Samra, to Head of Content at Vismedia Jonathan Sedger, and to MD of Kaptcha Richard Thomson to find out.And Associate Director of Marketing and Insights at Grant Thornton International Carol Briggs shares a quality that makes a great B2B marketer today. 

David is phenomenal businessman, public speaker, advistor and lecturer. He is currently the CRO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers. As a sales leader, he is responsible for developing market intelligence strategies for Mid-Market and Enterprise companies looking to increase sales and top line revenue growth. Prior to Crayon, he joined HubSpot as an early employee and helped grow the company from 100 customers to more than 15,000 and ultimately IPO. David has held sales leadership positions at prominent marketing and media firms through startup to acquisition, including the Aberdeen Group (acquired by Harte Hanks), the Boston Herald, and Bitpipe (acquired by TechTarget). On this episode of Sales Secrets From The Top 1%, David explains his top secrets to sales success and how to start implementing them in your career immediately!

Idąc za danymi badania przeprowadzonego przez Aberdeen Group poprawna współpraca działu handlowego i marketingu zapewnia nawet 20% wzrost przychodu firm. Jako właściciel przedsiębiorstwa lub manager odpowiedzialny za dział handlowy jesteś swego rodzaju spoiwem. Musisz zdać sobie sprawę z biznesowej konieczności skoordynowanych działań na rzecz jak najlepszych wyników Twojej firmy. Dla firm będących w dynamicznym cyklu rozwoju 20% wzrostu rok do roku to minimum. 20% w firmach o mocnej pozycji i stabilnym rozwoju to bardzo dobry wynik. Odcinek ten może być opiniotwórczy z mojej strony, obiecuje jednak zachować balans w ocenach pracy działu sprzedaży i działu marketingu. Firmy działające w kraju i w eksporcie. Schemat jest zbliżony. Różnica to w ogóle posiadanie przez firmę budżetu marketingowego, a sukcesem jest duży kilku milionowy budżet na działania marketingowe. W sytuacji gdy mamy już zbudowaną pozycję w branży i w obszarze B2B to musimy zawalczyć o konsumenta. Konsument wykazuje zainteresowanie – dystrybutor pyta lub już kupuje od nas towar Konsument kupuje raz i wraca po produkt - dystrybutor zwiększa ilości zamówień w naszej firmie. Budowanie i zmiany w obrazie IDEALNEGO KLIENTA, będą następować przy dynamice jednak trzeba mieć świadomość, kto ostatecznie decyduje, że firma się rozrasta, zarabia i zaspokaja własne potrzeby. DROGA:   A (LEAD) --> B (KLIENT) KANAŁ B2B --> C (KONSUMENT) KANAŁ B2C . Jeśli chcesz podzielić się uwagami zapraszam na facebooka PROSTASPRZEDAZ, BEZ ZNAKÓW POLSKICH. Jeśli masz pytania lub potrzebujesz pomocy napisz proszę na adres lukaszbuda@gmail.com PROSTA SPRZEDAŻ, to PROSTSZY BIZNES. --- Send in a voice message: https://anchor.fm/lukaszbuda/message

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.​ We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our marketing efforts goes straight to the bottom line. If you know taking certain actions will yield higher results, why wouldn’t you invest your time and money there? I recently came across this compelling report from Vidyard about using video as part of your marketing strategy and it is so good, I had to share it.

We all accept what we’ve been told about the generic marketing and sales cycle, but should we? Why are stories and experiences just as important, if not more important, to sell than your product? How do you stand out in today’s saturated world, and how much do the experiences of your employees impact your customers? Today, we’ll find out all of this and more with our special guest, Tim Minahan. Tim Minahan is the Executive Vice President, Business Strategy And Chief Marketing Officer (CMO) at Citrix where he has a proactive role in helping to drive focused strategic initiatives and the company’s overall business strategy. In addition, he leads global marketing strategy and operations for the company’s vision of securely delivering the world’s most important apps and data to enable people and businesses to work better. A technology industry veteran who specializes in defining new markets and positioning companies to own them, Minahan has served in a broad range of business leadership roles at leading enterprise software, cloud, and services firms. He most recently spearheaded SAP’s successful transition to the cloud as CMO of the company’s Cloud and Line of Business unit. Minahan joined SAP when the company acquired Ariba, where he was SVP of Business Network Strategy and global CMO. At Ariba, Minahan led the commercial strategy for the Ariba Network, the world’s largest and most global business network, and oversaw the design and execution of go-to-market programs and marketing initiatives to fuel its growth as a leading cloud company. Previously, Minahan was senior vice president of marketing at Procuri Inc., where he helped drive the company’s strategic direction and emergence as one of the fastest growing Software as a Service (SaaS) application providers. He also served as chief services and research officer at Aberdeen Group, a leading independent market research firm, and held several leadership roles at Reed Business Information. Minahan is on the board of Made in a Free World, a non-profit technology company that is using the power of networks and big data to detect and mitigate forced labor from global supply chains. He holds a bachelor’s degree from Boston College and completed the CMO Program at Northwestern University, Kellogg School of Management. Find out more about Tim Minahan and learn his tricks for telling engaging and useful stories on today’s podcast episode, “Why You Should Sell a Story and an Experience, Not Just a Product With Tim Minahan of Citrix.” Why is the current model of business not working? How great is the shortage of mid and high-level talent going to be in 2020? Why don’t centralized work hubs work? Tim explains why you need to be able to develop the talent you have with new skills, even though the majority of talent you do have is largely disengaged at work. Why are employees so frustrated at work? Why are we using so many applications, yet utilizing only 10-15% of their functionality? Experience, balance, and choice—how does a company provide a superior experience for employees and customers, balance it with an increasing need for security, and do all of this without limiting employee choice of cloud, device, etc.? What stories make their way back to Tim, verifying their function? What stories are most compelling, and why must it reach beyond the generic—faster / better / cheaper / simpler? The CIO & CHRO must engage in a true partnership in order to create a solution via the convergence of three things: digital workspace, physical workplace, and culture. What tools do employees use? Is there openness and collaboration but still room for privacy and mindfulness? How does Tim leverage customer stories in order to illustrate his story? Tim brings to life what he does through a story about Red Bull’s Formula One racing and their use of Citrix.

They say that by 2020, customer experience (CX) will overtake price and product as the No. 1 brand differentiator. I say it already has. Every smart company today is looking beyond the expected product or service to radically improve the quality of the experiences they create. They’re focusing less on price points and more on touchpoints. The way I see it, companies won’t make it to 2020 if they don’t start adapting now. Executives know this, but that doesn’t mean they know how. A recent report from Accenture shows that most companies are confident in their technology, processes, and organization as it relates to CX. Good, right? Not considering that only 7% are exceeding customer expectations. That means for most organizations, CX is “good enough” at best. There’s clearly something wrong here, and I’ll tell you what that is… Companies are poorly incorporating Voice of the Customer (VoC) insights into the experiences they deliver. To compete on CX, companies must know how to address customer needs on their terms, providing technology in the manner and to the degree that they will accept. This is a key barrier to digital transformation success. Think about it: it won’t matter if you’re aggressively training staff, increasing collaboration or promoting top-down cultural change. If these organizational initiatives don’t reflect the voice of the customer, what the heck are they there for? Sustainable, agile transformation should work to elevate VoC by capturing customers’ expectations, preferences and aversions. Without a successful VoC program, it’s nearly impossible to create value-driven, customer-focused change. It’s like trying to force a square peg into a round hole or pulling on the handle when the door clearly says “Push.” It just won’t work. How are companies doing when it comes to VoC, then? Research from Gartner shows that only 29% of companies with VoC in place actually incorporate insights about customer needs into decision-making processes. Overall, 75% don’t believe their VoC programs are effective at driving actions. That certainly explains a lot. It’s clear that companies understand the importance of listening to customers. Rather, the question is how they can capture and use VoC insights to continually improve. Here’s my two cents: Engage Customers Early in the Development Cycle Engage customers early in the development cycle to validate that services and solutions meet top needs. These early engagements (i.e., paper, flash-based demos) should be aimed at soliciting customer input on user experience (UX) designs, for determining expectations on what should be in a certain release, and for formulating backlog requirements (after all, CX-driven design is about looking at the backlog through the eyes of the customer). The goal is to understand what is and isn’t acceptable to customers as early as possible. Input from early adopters is crucial to ensure alignment with expectations, from concept to general availability. In the case something is off (it likely will be, and that’s okay), correct your course. It makes no sense to deliver a product, service or feature that customers don’t want, cannot use, or worst of all, find frustrating. Learn, update, and repeat. Get Your Architecture Right You need to get your architecture right to deliver “sticky” customer experiences (i.e., something customers will constantly use). Otherwise, you’ll be caught in the aggravating cycle of valuable concepts going to waste because they don’t properly fit in a product or service. Once you’ve got your architecture right, go beyond general offerings. Think about the total customer experience in how you conduct business—not just in the products and services you offer but across every team and interaction point. Iterate and validate through engagements enterprise-wide to gain a better understanding of needs across the entire customer journey. Still struggling? Take a closer look at your communications technology (or lack thereof). A new IDC study published in partnership with Avaya elaborates further: Lack of common database: Nearly half of surveyed enterprises said they lack a common database and, therefore, key customer knowledge for improving CX. Companies should be able to seamlessly collect, track, and share data across communication channels organization-wide to intelligently deliver on preferences and improve personalization efforts. This level of data integration has been proven time and again to positively influence customer relationships. Incompatible business applications: It’s impossible to enhance or integrate cross-channel experiences with incompatible business apps. This is exactly why 43% of surveyed enterprises struggle with seamlessly blending human and digital interactions, for example. What companies need is an open customer engagement platform that lets them flexibly build custom, communication-enabled apps. Companies should have complete freedom to develop the digital communications solutions they need to deliver the experiences customers expect. Communications tool quality: Adoption of communications is not where it should be for many organizations, and the impact is evident. For example, 56% of surveyed enterprises cited increased costs and 55% reduced flexibility/agility due to poor-quality communication tools. That makes it awfully hard to develop next-gen communications (i.e., AI, VR, IoT) that many customers expect or are open to using. VoC requires companies to set the bar, not just by listening to customers but using that information to continuously monitor performance and improve CX. No one said it was easy, but incorporating VoC insights is worth it: research from Aberdeen Group shows that best-in-class VoC users enjoy 55% greater customer retention rates, 292% greater employee engagement rates, and have an average 23% decrease in year-over-year customer service costs. Let’s go beyond “good enough” CX and not just set the bar but raise the bar.

We’re here today to talk with Bill Pollock about field service, machine learning, artificial intelligence, customer experience, 2018 trends, and everything field service enterprises should be aware of this year. Bill Pollock is President & Principal Consulting Analyst at Strategies For Growth, the independent research analyst and consulting firm he founded in 1992. Previously, Bill served as President & Chief Research Officer at The Service Council (2011 – 2013); Vice President and Principal Analyst, heading up Aberdeen Group’s Service Management Practice (2008 – 2010); and Managing Analyst, Services Industry at Gartner (1995 – 2001). He has published more than 300 articles in services trade journals including Field Technologies and Field Service Logistics, among many others. In our conversation, we cover: – What is so promising about machine learning and artificial intelligence? – What do enterprises need to do to avoid potential machine learning and artificial intelligence hurdles? – What should CTOs and CIOs evaluate if they’re ready for this type of technology. Essentially, what is the checklist they should work through? Please share your episode feedback Want to be featured in an episode? Send Todd Stewart at note at Todd@dispatch.me. We appreciate it if you would share the podcast with your coworkers | Subscribe to our podcast on iTunes, Soundcloud, and Google Play | Follow us at Dispatch and Todd Stewart

Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-43-matthew-grant/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/MattTGrant •LinkedIn: https://www.linkedin.com/in/matthewtgrant/ •Instagram: https://www.instagram.com/matthewtgrant/ •Website: http://www.aberdeen.com/_aberdeen/app/analysts/Matthew-Grant/210/bio.aspx

Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why convincing content means sourcing it from outside your company The power of surveys in curating relevant content How content more often leads to identifying where a buyer is in their journey instead of pushing them along the funnel Why finding out what your customers consider valuable is easy yet rarely done   Resources Matthew Grant on Twitter: @MattTGrant Aberdeen Group MarketingProfs B2B Forum 2016   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

This is a Podcast – 6 minutes According to the Aberdeen Group, the world’s leading B2B researchers and business data analysts, 2/3rds of the world’s top companies use pre-hiring assessments. But, not all assessment (employment tests, employment profiles) have the same purpose. In this podcast we briefly outline the top three. What they are, what […] The post What Are The Three Main Pre-Hiring Tests? appeared first on Tips For Hiring.

Having a story (brand) is vital but how are you sharing it? Learn 3 key corporate video techniques that can assist you in sharing your brand while gaining the engagement you deserve! Key Facts: 1. Videos are not just for sales! They can also leave a huge impact on your employee relationships as it is a way to show employee recognition. The Aberdeen Group found that "60% of Best-in-Class organizations states that employee recognition is extremely valuable in driving individual performance." 2. We are naturally more engaged by the human face. We become drawn in and pay attention right away. Video testimonials will gain engagement and a strong sense of connection to your target audience. 3. Event videos have multiple purposes just like culture videos. They are fantastic for marketing purposes but it also adds value to your sponsors and clients! Liked what you heard? Make sure to read our blog on the Video Trends of 2015! http://waverleyknobs.com/2015/12/30/year-in-review-2015-video-trends/ More information about us: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: Why Business Transparency Should Be the Norm - https://www.entrepreneur.com/article/244474 Tom's Shoes - http://www.toms.com/ Employee Recognition - http://go.globoforce.com/rs/globoforce/images/AberdeenReportNovember2013.pdf Facebook's LA Office - http://la.curbed.com/2016/2/1/10942868/facebook-los-angeles-office-playa-vista

In a whitepaper circulated in late 2012 titled "The CPO's Agenda for 2012 …and Beyond", Aberdeen Group documented a shift in the priorities of CPOs across the United States in how they plan to improve on their organization's spend management . . . strategic sourcing ranked last on the list. In 2012 Source One shifted the emphasis of their offerings from a cost-cutting position to that of a consultancy providing more value-added services related to supply chain management, such as supplier relationship management, project management and top-line revenue growth. In 2013 the company created a Supply Chain Center of Excellence to serve as an incubator for the development of new ideas and best practices for category management, supplier relationship management and Supply Chain/Finance integration. Joining me today to talk about the growth evolution of this 20 plus Year Company from a cost savings application provider to a collaborative thought leader and educator is Source One’s Joe Payne and Bill Dorn.

In a whitepaper circulated in late 2012 titled "The CPO's Agenda for 2012 …and Beyond", Aberdeen Group documented a shift in the priorities of CPOs across the United States in how they plan to improve on their organization's spend management . . . strategic sourcing ranked last on the list. In 2012 Source One shifted the emphasis of their offerings from a cost-cutting position to that of a consultancy providing more value-added services related to supply chain management, such as supplier relationship management, project management and top-line revenue growth. In 2013 the company created a Supply Chain Center of Excellence to serve as an incubator for the development of new ideas and best practices for category management, supplier relationship management and Supply Chain/Finance integration. Joining me today to talk about the growth evolution of this 20 plus Year Company from a cost savings application provider to a collaborative thought leader and educator is Source One’s Joe Payne and Bill Dorn.

Intel – The Personal Cloud: Small and medium sized businesses are facing a need to handle an additional 30 percent more data each year, according to research this year from the Aberdeen Group. And Gartner says consumers, who are currently using nearly 500 gigabytes in the average home, will need 7 times more storage in […]

Madeline Laurano at Lunch with DriveThruHR        @Madtarquin    visits with Bryan Wempen and William Tincup about HR and whatever else keeps them up at night. DriveThruHR talks about Human Resources with HR professionals, HR vendors and thought-leaders who support HR. We're on every day at lunch time for 30 minutes. Give us a listen at (347) 996-5600 and share your thoughts on twitter using #dthr or @drivethruhr. We talk HR along with lots of clever bantor and thoughts every day at 12 Noon Central time at "DTHR".