Podcasts about B2B

Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy drill into why solving problems for consumers is the key to success.First, we hear from Daniel in Toronto, who's wondering how to educate customers about his company's plastic-free, dissolvable shampoo and conditioner tablets. Then Meredith in Long Island asks how to manage inventory for her booming backpack organizer business that keeps selling out to female athletes. And Ryan in San Diego asks for strategies to grow the B2B side of his therapeutic massage tool company.Thank you to the founders of EarthSuds, Sideline Bags and Rolflex for being a part of our show.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Belkin International's founding story as told by Chet on the show in 2019.This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Thorn from Galaxy Digital discusses why they revised their Bitcoin price target from $185K to $120K, competition from gold and AI, the stalling Bitcoin Season 2 momentum, stablecoin growth, and Bitcoin's transition into a mature, lower-volatility asset class. Alex Thorn, Head of Research at Galaxy Digital, joins us to talk about why Galaxy revised their Bitcoin end-of-year target from $185K to $120K, the competitive headwinds from gold (up 57% vs Bitcoin's 12%), AI investments, and stablecoins, the October 10th leverage wipeout, Bitcoin's maturation into a lower-volatility asset, whale distribution patterns, the stalled momentum of ordinals and runes, Bitcoin Layer 2 developments, and the ongoing arbitrary data filters debate affecting projects like Citrea and Botanix. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **Notes:** • Galaxy revised BTC target: $185K down to $120K • Gold outperformed Bitcoin: 57% vs 12% YTD • October 10th leverage wipeout major catalyst • Bitcoin Season 2 momentum has stalled out • Stablecoins creating major market competition • Layer 2s like Citrea, Botanix still early stage Timestamps: 00:00 Start 00:49 Gov shutdown? Oh no!!! 03:03 Revising EOY price prediction 07:55 Next price catalyst? 10:50 Longer term price predictions 14:01 Crashing to $100k 16:34 Stablecoins 22:38 Tether & competition 30:11 Backing 33:58 Did we lose the plot? 37:37 Enthusiasm for BTC development -

What if the fastest way to grow your career is to reinvent how you work before the market forces you to? In this episode, I had the pleasure of sitting down with Caitlin Clark-Zigmond, a two-time entrepreneur and former CMO for Intel's global software and SaaS portfolio, to map the leap from hands-on operator to AI-powered brand builder, and why clear value translation beats clever slogans every time.Caitlin takes us from scaling a catering business to shipping Comcast Digital Voice, to leading massive B2B portfolios at Verizon and Intel. We dig into how Intel Tiber emerged to make software visible inside a hardware giant, uniting trust and security, AI and ML, edge and cloud, performance optimization, and developer workflows under a narrative customers could navigate. The result: sharper messaging, analyst clarity, and real pipeline acceleration. If your portfolio feels like a maze, her brand framework shows you how to draw a clean map.Then we get practical with AI go-to-market. Forget tool-chasing—start with painful use cases, build on clean, connected data, and let AI amplify what already moves the needle. Caitlin explains why a CDP or an MCP layer unlocks CRM, marketing automation, analytics, billing, and customer success, enabling them to communicate effectively with each other. We cover intent data for account prioritization, conversation intelligence for coaching, predictive scoring for pipeline, and agents that handle repetitive data pulls and weekly reporting so teams can focus on thinking, not tab-hopping.For leaders and modern marketers, the upskilling path is clear: achieve 30% fluency in core AI concepts, measurement, and understanding how your stack—HubSpot, Salesforce, GA, CDPs, and chat systems —actually works. You don't need to code; you need to understand revenue mechanics. We also share Caitlin's strategic networking system—the 5–5–5 method—that turns coffee chats into an operating system for your career, with value-first follow-ups that work even for introverts.We conclude with candid insights on the value of progress over perfection, investing in relationships before you need them, and redefining success in terms of client transformation, sustainable growth, and work-life integration. Subscribe, share with a friend, and tell us: what's the scary move you're finally ready to make?Resources: Website: www.clarkgp.com  LinkedIn: https://www.linkedin.com/in/caitlinclarkzigmond Upcoming LILive GTM Event: https://www.linkedin.com/events/2026gtmrealitycheck-makemisalig7393722093324107776/Monthly Blog: https://gtmmaven.substack.com/p/why-the-c-suite-must-work-together

Cameron Heffernan is the Founder of Beyond Borders Marketing, an agency that helps overseas-based B2B companies and their US subsidiaries expand and succeed in the American market. He has built and led a seven-figure marketing agency, worked across three continents, and guided international clients to double their US sales and achieve substantial EBITDA growth through targeted market strategies. Cameron's global perspective is shaped by living and working in the US, Europe, and Africa, and he is now at the forefront of leveraging AI to create more effective and scalable marketing solutions. In this episode… What happens when the world of marketing collides with rapid advancements in AI technology? With shifts in how companies reach their audiences and a landscape that changes almost weekly, business leaders must adapt or risk being left behind. How are some entrepreneurs transforming these challenges into opportunities for growth? Cameron Heffernan, a global marketing strategist and founder of a seven-figure agency, mastered that challenge by fusing his international experience with AI-powered innovation. Having lived and worked across three continents, Cameron learned how to navigate diverse markets and help overseas B2B brands thrive in the US. He saw early signs that marketing was becoming commoditized and pivoted fast — developing interactive digital tools and AI-driven engagement systems that helped clients double sales and dramatically boost profitability. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Cameron Heffernan, Founder of Beyond Borders Marketing, about leveraging AI and global expertise to revolutionize international marketing. Cameron shares how he built a resilient agency through global experience and technological foresight, why specialization beats generalization in crowded markets, and how AI tools can amplify — rather than replace — human connection. 

In today's episode, Eric sits down with Mark Amtower, one of the most respected voices in the government contracting (GovCon) space. With over 18 years hosting on Federal News Radio and 17 years writing for Washington Technology, Mark shares timeless insights from his decades-long career helping companies master government marketing, branding, and networking. From the days of mailed newsletters in the '80s to the LinkedIn era, Mark explains how visibility, credibility, and consistency still drive business in the federal market. He also dives deep into the state of small businesses in 2025, why consolidation and shutdowns pose new threats, and what GovCon entrepreneurs must do now to adapt, brand smarter, and thrive. Mark also offers tactical tips on LinkedIn strategy—from optimizing your profile headline and banner to building influence through content, engagement, and authentic relationships. He reveals how only 1% of LinkedIn users post weekly, and why that tiny number creates a massive opportunity for those willing to show up, share expertise, and stand out. Key Takeaways: LinkedIn remains the #1 platform for B2B and B2G visibility—with nearly 3 million feds active on the platform. Small businesses face their toughest market in years—success now requires brand credibility and proactive strategy, not just certifications. Engagement beats perfection: meaningful posts and personal follow-ups convert better than flashy marketing. Learn more: https://federalhelpcenter.com/ https://govcongiants.org/  Mark's Linkedin: www.linkedin.com/in/markamtower Website: https://markamtower.net/  Mark's Podcast: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/   Resources mentioned:  I'm on LinkedIn—Now What? by Jason Alba – Amazon listing: https://www.amazon.com/Im-Linkedin-Now-What-Fourth-Linkedin/dp/1600052541 Amazon The New Rules of Marketing & PR by David Meerman Scott – Publisher's page: https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr

SaaStr 829: A Hands-On Guide to SaaStr's New AI Tools with SaaStr CEO and Founder Jason Lemkin We delve into the functionalities of our SaaStr AI tools, including the AI Mentor, which has been engaged over 100,000 times, providing answers to various startup-related queries.   You'll see a demonstration of how our AI VC tools, including a startup valuation calculator, pitch deck analyzer, and benchmarking tool, work effectively to help startups understand their valuations, get honest feedback on pitch decks, and connect with VCs.   Additionally, explore our newly launched VC matchmaking system and other AI agents that have been integral in automating and enhancing SaaStr's operations. Experience these tools firsthand and discover how they can add value to your startup journey. Visit SaaStr.ai to access these tools for free and see the comprehensive suite of AI agents that we use.   00:00 Introduction and Overview 00:14 Exploring SaaStr AI Tools 01:15 Deep Dive into Digital Jason 04:20 AI VC Tools and Fundraising 05:26 Startup Valuation Calculator 06:07 Pitch Deck Analyzer 16:16 Benchmarking Your Startup 18:51 VC Matchmaking and Research 21:58 Conclusion and Q&A   --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.   --------------------- If you're serious about B2B and AI, you need to be in London this December.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider's edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences. In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhat if the secret to hitting your sales targets isn't hiring more reps – but adjusting just three levers?In this episode, we sit down with Dougie Loan, Chief Revenue Officer at SourceWhale, to break down the simple but powerful sales planning formula that's reshaped how his team forecasts growth. Spoiler: It has nothing to do with throwing more headcount at the problem.Dougie walks through how his team shifted from boardroom wishful thinking to a data-driven forecasting model built on three core metrics: Qualified Held Meetings, Close Rate, and Average Deal Value. You'll hear how they use this model to build annual plans, set realistic targets, coach reps, align marketing and sales, and even decide where to invest R&D dollars.Watch the full interview to learn how Dougie:- Replaced headcount-based forecasting with a repeatable, lever-driven model- Redefined what actually counts as a qualified opportunity- Aligns marketing and sales teams around shared revenue metrics- Profiles churned vs. retained customers to refine their ICP- Uses CS adoption scoring to drive renewals and upsell strategy

A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textJoin the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits that our guests have tied to great mentors are those that: offer profound support, give honest feedback, and possess an unyielding belief in potential by showing up to guide, challenge, and empower.​From classrooms and workplaces to family tables and surprising friendships, life's best lessons come from mentors found across every stage, title, and relationship.​Outstanding mentorship is a two-way street, and mentors and mentees alike discover that learning lasts a lifetime, regardless of age or position.​Guests offer a few key tips to giving back as a mentor: Listening, asking insightful questions, leading by example, and providing opportunities to forge a legacy where success is measured by the growth and impact on others.​Every guest proves that generous mentorship is contagious, and each story invites us to support, seek out, and become the mentors our communities and industries need most.​Episode Links:Featured Guests, in the order they appear: Cory Henke; Glenn Taylor; Ashley Werhun; Yehuda Cagen; Henry Adaso; Terri Hoffman; Eric Vardon; Bo Bothe; Andrea Cruz ; Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What makes launches actually successful? Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion. Instead of hitting publish and hoping for sales, Ramli built a paid Readers Club months before launch, tested his ideas like beta features, hosted a live virtual summit, and sold 77% of his books direct-to-reader…all while creating a loyal fan base that keeps growing long after release day. You'll also learn: > How to use community and early feedback to build better launches > Why direct distribution beats every algorithm > The secret to making your content feel more human in an AI-driven world If you've ever wondered how to create demand before you launch or how to make your audience feel invested in your success, this episode is for you. Follow Ramli: LinkedIn: https://www.linkedin.com/in/ramlijohn/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business.Key Topics CoveredYouTube as a Business ToolWhy YouTube isn't overcrowded - it's actually an untapped opportunity for most businessesHow YouTube functions as both a search engine and discovery platformThe longevity of YouTube content vs other social platformsWhy 96% of viewers are new to your channel (and why that's normal)Content StrategyCreating evergreen vs trending contentThe power of beginner-level content (even if you think it's "too basic")How to optimise for YouTube searchBatching content for efficiency (Justin's record: 8 videos in one session)The one-video-per-week consistency strategyMonetisation & Lead GenerationYouTube ad revenue and how it worksAffiliate marketing as the biggest revenue streamWhen to consider sponsored content (and when to say no)Using video descriptions as "soft sell" resource pagesBuilding email lists organically without paid adsTechnical TipsPlaylist strategies for discovery and organisationEnd screen optimisation (viewer choice vs YouTube recommendations)How to structure videos to maintain viewer attentionWhy you should mention calls-to-action early in videosLinking to competitor content (yes, really!)AI in Video CreationThe difference between AI tools that help vs AI-generated contentUsing AI for editing, research, and planningWhy authenticity and human connection still matterThe concept of "AI slop" and why to avoid itTimestamps[00:00:00] Introduction and welcome[00:01:00] Justin's background and Primal Video journey[00:03:00] Is YouTube too crowded? Debunking the myth[00:06:00] The longevity of YouTube content[00:08:00] Batching content strategy[00:09:00] YouTube as a lead generation funnel[00:13:00] Understanding YouTube analytics (96% new viewers)[00:15:00] Video descriptions and linking strategies[00:18:00] End screens and viewer retention[00:20:00] Playlist optimisation[00:23:00] Getting started: What videos to create first[00:25:00] Monetisation strategies[00:27:00] YouTube memberships and scaling[00:29:00] Affiliate marketing insights[00:30:00] Sponsored content considerations[00:32:00] AI and the future of video content[00:38:00] Keeping the human element in content[00:39:00] How to work with Justin and Primal VideoKey Quotes"There's no better opportunity than now to be putting yourself out there, your business, your company out there, and people are using these tools as search engines.""We have videos now that 10 coming up on 11 years old that are still getting views today.""YouTube for us is traffic. We don't run paid ads.""The video that I procrastinated around for a long time and did not wanna make because I thought it was too beginner turned out to be our biggest video.""96% of our views are from people who aren't subscribed."Resources MentionedPrimal Video YouTube ChannelPrimal Video Plus

Air Street Capital's Nathan Benaich just dropped the 2025 State of AI Report — a 313-page tour de force on where artificial intelligence is today and where it's headed next. In this episode, Dave “CAC” Kellogg and Ray “Growth” Rike break down the highlights, surprises, and bold predictions shaping the future of AI, software, and the global economy.They explore:Why this report is becoming the “Mary Meeker Internet Report” of the AI eraKey insights across research breakthroughs, model performance, geopolitics, enterprise adoption, and market maturityThe Top 10 Predictions that could define the next 12 months — from AI agents running $5B in ad spend to the first UN emergency debate on AI securityPredictions discussed include:Retailers generating 5%+ of online sales via agentic checkoutOpen-sourcing frontier models to win government favorAI-driven scientific discoveries completed end-to-end by autonomous agentsDeepfake or agent-led cyberattacks prompting NATO-level actionA real-time generative video game dominating Twitch“AI neutrality” emerging as a new foreign policy doctrineAI-produced films earning major audience praise (and backlash)A Chinese lab surpassing U.S. AI leadershipDatacenter NIMBYism shaping local electionsAnd even AI entering U.S. presidential politics through executive orders and court battlesIf you work in B2B software, this episode is your roadmap to how AI is transforming not just technology — but business models, economics, and the balance of global power.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Future Finance, Glenn Hopper and Paul Barnhurst sit down with Joe Friedman and Ranga Bodla from Oracle NetSuite to explore how AI is transforming enterprise resource planning (ERP) systems. Amidst rising competition and a rapidly changing tech landscape, NetSuite is doubling down on intelligent automation, open platforms, and embedded AI to redefine how finance teams operate.Joe Friedman is the Senior Director of AI Innovation at Oracle NetSuite, driving efforts to integrate practical AI across finance and operations. With over 15 years at NetSuite, Joe focuses on converting AI into measurable productivity gains. Ranga Bodla is the Vice President of Field Engagement and Marketing at Oracle NetSuite, with more than 20 years in enterprise software. He leads industry strategy across verticals, helping businesses convert innovation into performanceExpect to Learn:Why AI is reinvigorating interest in ERP platforms like NetSuite.How NetSuite's AI strategy balances “AI every day” and “AI your way.”What the MCP connector does and why it's a game-changer for data analysis.How NetSuite's clean data models fuel better AI outcomes and user productivity.Joe Friedman and Ranga Bodla offer a compelling look at how NetSuite is embedding AI into the core of ERP to drive smarter, faster decision-making. Their insights show that clean data, open platforms, and practical AI tools are key to transforming finance operations today.Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Joe:LinkedIn: https://www.linkedin.com/in/friedman-ns/Follow Ranga:LinkedIn: https://www.linkedin.com/in/ranga-bodla-bb45b/Follow Paul: LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[02:00] – Where NetSuite Stands in Today's ERP Landscape[05:17] – Why ERP and AI Go Hand-in-Hand[07:29] – AI Every Day, AI Your Way: What NetSuite's MCP Connector Unlocks[10:29] – Practical AI Integration Inside NetSuite[13:30] – Real-World Use Cases for AI in Finance[16:22] – AI Agents, Automation, and What's Coming Next[18:05] – SaaS as the Real Driver of AI Adoption[19:48] – Why Clean Data Fuels Better AI Outcomes[21:12] – Closing Thoughts

Keye helps private equity investors accelerate deal evaluation through AI-powered quantitative analysis. In a recent episode of Category Visionaries, I sat down with Rohan Parikh, Co-Founder and CEO of Keye, to explore how his team bridges the gap between AI capabilities and the 100% accuracy requirements of financial due diligence—enabling PE firms to say no to deals earlier and focus resources on the right opportunities. Topics Discussed: Why ChatGPT-style search and summarization tools fail in PE workflows—summaries don't drive investment decisions The technical challenge of achieving 100% deterministic accuracy while maintaining AI contextualization capabilities How market timing created unexpected GTM momentum: PE operating partners watching portfolio companies transform with AI became receptive to internal tooling Persona-specific cold email strategies that demonstrate workflow understanding rather than biographical personalization Design partner economics in conservative industries: accepting

Assembled is the AI customer support platform powering hundreds of modern enterprises including Stripe, Robinhood, Salesforce, and Ashley Furniture. The company's largest customer operates a 20,000-person contact center. With products spanning AI chat and voice agents that resolve 70-80% of tickets to sophisticated workforce management and forecasting systems, Assembled's core thesis challenges the industry narrative: the best support teams orchestrate humans and AI in perfect balance rather than replacing one with the other. In a recent episode of Category Visionaries, we sat down with Ryan Wang, CEO and Co-Founder of Assembled, to explore the company's journey from eight months to first customer to becoming the infrastructure behind customer experiences at scale. Topics Discussed: The reality gap between AI support demos and production deployment Why sophisticated buyers now demand quality benchmarks and latency metrics over feature lists The hidden complexity in contact center work: KYC compliance, fraud review, and multi-system workflows How the Klarna "fire everyone" approach failed and what it reveals about the market Patrick and John Collison's all-company support rotations at Stripe The product-market fit question that ended six months of wrong direction Enterprise destiny baked into early product decisions Converting LinkedIn discomfort into a systematic storytelling engine Path dependence from workforce management to AI automation products Why customer support problems rhyme with operations challenges across industries GTM Lessons For B2B Founders: Quality-first positioning wins when buyers move past demo amazement: Ryan observed a critical market shift. Sophisticated buyers now run rigorous bake-offs with training data variability and ask for latency metrics, quality benchmarks, and production performance data. The last three AI deals Assembled closed required detailed competitive evaluations. When messaging emphasizes cost reduction over quality improvement, you lose credibility with buyers who understand that turning off support entirely would be free—they're investing in lifetime value and loyalty creation. Position around the buyer's actual objective hierarchy: quality first, efficiency as validation. The product-market fit question that encodes your entire GTM strategy: Ryan's co-founder asked prospects "What is software that you must have or you hate your options?" This single question revealed multiple strategic insights simultaneously: you're targeting painkillers in established categories, pursuing replacement sales against weak incumbents, and entering markets with demonstrated willingness to pay. For Assembled, this naturally surfaced workforce management—a must-have category with Windows 95-era tools serving 20,000-person teams. The question's elegance is how it filters for product-market fit and GTM approach in one conversation. Access the best through respect signals, not connections: When hiring his first engineering executive at 15 people, Ryan got an introduction to a former VP of Engineering at Facebook, then explicitly signaled time respect: requested only 15 minutes, clarified he wasn't recruiting, offered availability "Saturday 8pm or anytime," and had specific questions prepared. The call happened at an odd Saturday time. The insight wasn't just learning about "Dual Lands" leadership (a Magic: The Gathering reference)—it was understanding how exceptional minds construct mental models. You can reach these people through investor networks or multi-hop introductions, but earning their time requires demonstrating you'll use it surgically. Recognize when you're not "the company" to avoid strategic errors: A top recruiting firm told Ryan "you're not Stripe, so you can't sell people like you're Stripe." At any moment, one Silicon Valley company occupies a unique position—Stripe then, OpenAI now—where normal rules don't apply. That company can eliminate product managers, remove all titles, or make unconventional demands. Understanding you're not in that position prevents catastrophic hiring missteps. Ryan had to recalibrate from Stripe-era patterns where his recruiter became Anthropic's president and his onboarding buddy became OpenAI's president. Your positioning must match your actual market gravity, not your aspirational tier. Systematize founder storytelling to compound credibility: Ryan solved founder marketing discomfort by reframing from self-promotion to being an intermediary—sharing customer stories from Armenia, banking conferences, and global contact centers rather than broadcasting opinions. The system: Friday morning sessions with prompts ("interesting things from this week," "near-death moments," "challenges from 1-10M to 10-20M ARR," "why London now?"), team filters for compelling angles, three drafts weekly, then editing. The Science of Storytelling principles apply: narratives demonstrating lived experience build more credibility than thought leadership. This creates a flywheel where audience members surface their own stories in comments and DMs, feeding future content. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Welcome to another episode of Building the Premier Accounting Firm. Today, host Roger Knecht welcomes Mark Myers, a former Marine and CEO of Tax Wise Partners, to discuss his journey from managing health clubs to specializing in tax advisory. This episode delves into effective tax planning strategies, the power of B2B collaborations for accounting firms, and personal insights on entrepreneurship and work-life balance. In This Episode: 00:00 Introduction to Mark Myers 02:16 From Operator to Tax Consultant 06:39 The Value of Tax Planning 09:27 B2B Marketing for Tax Strategies 13:19 Collaboration and Pricing Model 17:46 Business Mantra & Ideal Client 21:51 Entrepreneurial Journey & Freedom 27:37 Sacrifices, Gratitude, and Legacy 33:03 Advice for Budding Entrepreneurs 37:58 Charitable Giving & Final Thoughts 46:50 Podcast Wrap-up and Resources Key Takeaways: Explore tax efficiency beyond standard preparation by understanding the 75,000 pages of tax code. Leverage B2B partnerships with RIAs, CPAs, EAs, and bookkeepers to expand service offerings without increasing bandwidth. Prioritize service quality and responsiveness to maintain strong relationships with strategic partners and their clients. Identify ideal clients for advanced tax strategies, typically those with $400,000+ in ordinary income or significant capital gains. Plan your entrepreneurial transition by securing a baseline income and managing expenses to reduce stress. Featured Quotes: "There's 75,000 pages of tax code. There's a lot of ways to reduce your taxes if you know where the coupons are." — Mark Myers "You only have so much time in a day and there's compliance work that has to be done… Where do you have time to figure out what is possible, not just what's the norm?" — Mark Myers "I always say, don't take that huge jump and say, 'I'm just gonna figure it out.' Retract as much as you can… and have some metric of income that can at least get you 80 or 90% to your number." — Mark Myers Behind the Story: Mark Myers recounts his unexpected entry into the tax world, initially drawn by the tax efficiency of insurance in estate planning. His experience as an operator, focused on revenue and margins, gave him a unique perspective on optimizing finances. This led to his specialized B2B tax advisory model, partnering with existing financial professionals to offer advanced tax strategies without competing with their core services. He reflects on the personal sacrifices and the unwavering support of his wife during the challenging early days of building his business, emphasizing the importance of planning transitions. Top 3 Highlights: Tax Strategy Specialization: Mark Myers focuses solely on tax planning, differentiating it from tax preparation to offer significant savings (average 50%) to clients. B2B Partnership Model: Instead of direct client marketing, Mark Myers collaborates with CPAs, RIAs, and bookkeepers, providing advanced tax advisory as a complementary service. Strategic Entrepreneurship: Mark Myers advises aspiring business owners to plan their transition carefully, secure a baseline income, and manage expenses to mitigate stress. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Book a Free Consultation & possible partnership - https://taxwisepartners.com/   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

This week on GMH Hotels, Sarah Dandashy and Steve Turk explore four stories that capture the shifting landscape of hospitality and travel. They begin with Accor's newest luxury soft brand, created to attract independent hotel owners seeking the reach of a global chain while maintaining local character. Next, they look at how hotels are turning to AI tools and smaller-plate strategies to cut food waste and reduce emissions — proving that sustainability and profitability can go hand in hand. Sarah and Steve then dive into Expedia Group's growing B2B momentum as its consumer business steadies, a strategic pivot that's redefining how hotels leverage partnerships and distribution. Finally, they discuss how ongoing air travel disruptions are driving a surge in rail and bus bookings, reshaping traveler habits, and opening new opportunities for hotels near secondary markets and transport hubs. From brand expansion and AI innovation to distribution power plays and multimodal demand, this episode covers the full scope of where hospitality is headed next. Presented by ⁠⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠ Follow the Hosts: Sarah Dandashy – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Steve Turk –⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠@SkiftNews⁠ and never miss an update from the travel industry.

When pipeline starts slipping and targets go up, most revenue leaders do the same thing: they panic. They launch new experiments, adopt the latest AI tools, and try to do more, faster, harder. But what if that's exactly what's keeping you stuck?This episode is part of a 5-part series exploring the journey B2B revenue leaders take from reactive chaos to understanding and measuring their full revenue factory, and transforming their careers in the process. Each stage represents a critical transformation moment that separates leaders who consistently hit their targets and drive real results from those who scramble every quarter wondering why nothing's working.This episode explores Stage 1: The Panic Response, and it represents the first stage in revenue transformation. You're likely in Stage 1 if you're asking questions like, "What experiments should I try next?", "What are other companies doing that I should copy?", or "What AI tool is going to save my pipeline?".What We Cover in This Episode:Why the question "What experiments should I try next?" is fundamentally wrongHow to recognize if you're trapped in The Panic ResponseThe uncomfortable truth about why transformation only happens outside your comfort zoneWhat it actually takes to move from reactive scrambling to strategic confidenceWhy adding more tactics to a broken foundation only creates more noise in an already chaotic systemThe real reason you can't measure the impact of your investments, and what that means for your ability to drive growthWhat fundamental questions you're NOT asking because you don't have the data model to answer themThe moment of decision that separates leaders who transform from leaders who stay stuckHow to stop copying what other companies are doing and start building what actually works for YOUR revenue factoryIf you've ever felt like you're working harder than ever but can't prove you're moving the needle, this episode is for you.—This episode is powered by Passetto. If you're tired of staring at dashboards that don't tell you what you need to know, you're not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what's actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what's working, fix what's not, and scale with precision.Tired of guessing what's generating pipeline and what's draining your resources? Book a free strategy call.

"Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It's when things go wrong that we say, "ok, I need to make a change because it's not going well." The truth is, we need to evolve and grow every day, or we risk getting stuck in what's okay.   I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a year, said that the effort to build relationships with their clients and have their managers coach their employees every month was just too time-consuming and challenging, and that they were doing ok with their current profitability.  What???  Needless to say, I no longer work with them.  It's always about the client and about staying relevant and focused on the client's experience. Otherwise, we will lose business over time that will be lost forever.  About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With over 30 years of experience, she has led transformative marketing strategies that deliver measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get In Touch with Lori Turner-Wilson: Website:   marketingresultsguaranteed.com Email:  lori@redrovercompany.com Gift: www.marketingresultsguaranteed.com/podcast Use Code: Podcast Changing the Sales Podcast Episodes: 1. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054 2. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912  Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In episode 97 of Venture Everywhere, the host is Dr. Rio Xin Chen, co-founder and co-CEO of Pandas, a B2B platform that was acquired and connected Asia with millions of small merchants across Latin America. He sits down with Mike Quinn, co-founder and CEO of Boost, a technology company digitizing last-mile supply chains in emerging markets. Mike shares how a decade building fintech ventures in Africa shaped his vision for Boost and the role of technology in driving inclusive growth. He also discusses how Boost's asset-light model is helping small distributors and retailers thrive in fast-growing markets.In this episode, you will hear:Digitizing last-mile supply chains in emerging markets Empowering small distributors and retailers through digital tools Partnering with Unilever to modernize distribution networks Scaling an asset-light model across Africa and beyond Unlocking working capital through partnerships with Mastercard and local banksLearn more about Mike Quinn | Boost TechnologyLinkedIn: https://www.linkedin.com/in/mikep-quinn/ Website: https://www.withboost.co/ Learn more about Dr. Rio Xin Chen | PandasLinkedin: https://www.linkedin.com/in/dr-rio-xin/

What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing the storytelling secrets that not only build communities but drive tangible, measurable business outcomes from in-person, virtual, and hybrid events. Discover the unexpected strengths that niche specialization can unlock, why evolving your event strategy is more than just survival, and how technology, when applied thoughtfully, can enhance connection rather than replace it. Hailey Ingraham gets candid about overcoming industry challenges, such as the notorious struggle to prove ROI, and shares practical tips for making your next event more data-driven, engaging, and memorable. Plus, hear about the creative giveaways that attract attention at crowded trade shows and why storytelling remains the ultimate marketing superpower. Whether you're an event manager, marketer, or B2B leader, this episode will spark fresh ideas about the future of events and the art of driving real results. Some topics we explore in this episode include: Storytelling in B2B Marketing – How narrative drives engagement and sales.Adapting in Event Management – Pivoting business strategies amid industry shifts, especially during COVID-19.Measuring Event ROI – Solutions and challenges for proving event value.Technology's Role in Events – Enhancing attendee experience with features and real-time updates.Focusing on Niche Audiences – The impact of starting with life sciences/pharma and expanding.Customer Success & Word-of-Mouth – Building growth through support and satisfied clients.Event Data & Business Intelligence – Using analytics and AI for decision-making and optimization.Content Creation & Customer Stories – Creating relatable, engaging material based on customer feedback.Balancing Automation & Human Touch – Ensuring tech enhances, not replaces, human interaction.Growth Strategies – Trade shows, partnerships, and thought leadership as drivers for business expansion.And much, much more...

In this episode of Head, Heart, and Boots, Brandon and I dive into what Netflix got right about radical candor and how restoration leaders can use it to build healthier, faster-growing teams. We pull insights from No Rules Rules, share how we're applying those same principles inside FP Restoration, and talk about how fear of feedback quietly kills trust, growth, and leadership potential. hope you enjoy - Chris Why You Should Listen [00:03:40] How Netflix built a culture of radical candor and why it became a competitive edge [00:10:00] What happens when leaders reward truth instead of politics [00:18:00] How we're using radical candor inside FP Restoration to drive real growth [00:27:00] Creating safety and structure so your team can speak up with honesty [00:38:00] Why someone has to go first if you want a culture built on trust Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your Business Your Value Multiplier Per Your Industry Health Assessment Per Our PYB Methodology Business Value & Growth Roadmap Tailored For You Value Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn't a paid plug. It's real talk from the front lines. If you've ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed. Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs. Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight's Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors. These aren't “life coaches.” They're former restoration owners who've lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth. Bonus: They've vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don't need to figure this stuff out alone. If you're serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter. And you get it from industry insiders. People who've sat in your chair, survived the fires, and built systems that actually work.

What if sending one Instagram DM could completely change the trajectory of your life and business? In this episode, Braxton Kilgo, Founder & CEO of I Believe In You (IBIY), shares his incredible journey from a small town in Texas with just 200 people to building a global movement that's touched lives in over 20 countries and 100+ cities. After a career-ending football injury forced him to reimagine his future, Braxton discovered his true calling when a middle school principal's phone call led him to create stickers that said "I believe in you" - sparking a ripple effect of kindness he couldn't ignore. From frantically rewriting a speech 24 hours before delivery to receiving stories about lives saved, Braxton reveals how one bold DM to a stranger in Scottsdale introduced him to his business partners Joey and Dylan, who brought him into a world of entrepreneurs that transformed everything. Through the power of "big belief leading to big action," Braxton built IBIY - a tech-enabled bracelet movement where small acts of kindness create measurable waves of impact, with partnerships including Tony Robbins' Mastermind.com and Recovery Unplugged that happened before they even officially launched their B2B offering. Braxton shares why "show up to serve, not sell" will 10x everything you're doing, how being kind and asking "how can I help you?" creates an army of people ready to connect you with anything you need, and why the person giving the bracelet might experience something even more powerful than the person receiving it.   [00:05:19] What Braxton Does: Building a Kindness Movement with Technology Founded I Believe In You (IBIY) - a movement centered on one core belief: small acts of kindness can make big waves of impact Flagship product: Bracelets with "I believe in you" message that you wear with the intention to give away Each bracelet contains an NFC chip synced with mobile app - tap your phone to see personalized video/photo messages and track the bracelet's journey Track every city, country, and person impacted - watch your ripple effect spread around the world even after you give it away Mission: Create an army of "wave makers" to make impact as individuals and businesses [00:07:40] The Origin Story: From Football Dreams to Purpose Grew up in May, Texas - a town of 200 people where his whole family lived on one farm Thought his only path out was playing in the NFL Got to college on a football scholarship but struggled with injuries, limping off the field every day after practice Strength coach Coach Ramey pulled him aside: "I think you were made for something bigger than this, and I think you also want to be able to run around in the yard with your kids one day" Eventually dropped out, went back to the farm and oil field, returned to school and started a clothing company called Vision about defining your version of success [00:10:41] The Pivotal Moment: A Principal's Phone Call That Changed Everything Got invited to speak at a middle school (about 10 schools in, wasn't very good yet) Principal called 24 hours before: "I wanted to remind you what some of the kids are going through at home and at school so you really know who you're talking to" Spent 10 minutes breaking Braxton's heart with stories Braxton told his brother: "I wrote the wrong speech. I'm not qualified" [00:12:37] The Unexpected Impact: When Kindness Goes Viral Principal called days later: Kids were being nicer to each other in hallways and to staff Parents called thanking them for the speaker because of conversations kids started at home Local businesses called asking "what are these ugly ass stickers these kids are sticking on everything?" At 19 years old, shipped bracelets to 16 different countries, appeared on TV channels and podcasts [00:15:01] The Long Journey: From 19 to 30 and Back Again Realized he didn't know any entrepreneurs - "the only person I knew that was maybe a business person was the guy who had more cows next door" Put IBIY on pause to learn how to be a business person and build the technology Built another company (Hours Global - business consulting) that he used to fund IBIY Worked with 1,000+ clients in sales, branding, and high-level partnerships over the decade Now ready to launch IBIY to the world at age 30 (turns 30 next week) [00:18:29] The Million Dollar Question: A Life-Changing Introduction Who Changed Everything: Joey and Dylan (his business partners) [00:19:25] Pivotal People: Joey and Dylan - The Instagram DM That Changed Everything Was planning to move to Fort Lauderdale with his best friend/brother Two friends convinced them to move to Scottsdale instead - "at least come for a little while" On the drive to Scottsdale in a U-Haul, looked for people doing cool stuff on Instagram Never had true friends who were also entrepreneurs before meeting Joey and Dylan They introduced him to Devon who runs Arizona Entrepreneurs, which is where he met Nico [00:21:18] The Scottsdale Effect: From 10 Months to 5 Years Original plan: Stay in Scottsdale for 10-12 months then leave Reality: Stayed for 5 years and was the last one there after all his friends moved Joey and Dylan are now his business partners in IBIY They're the reason he brought IBIY back when he did [00:23:20] The Arizona Entrepreneurs Connection: Opening Doors Everywhere Joey and Dylan introduced him to the Arizona Entrepreneurs community Became the official marketing partner of the entire Arizona Entrepreneur group His first investor for IBIY came from one of those stages Got to sit on stages with "some of the top entrepreneurs in the world" even though they'd done "astronomically more" than him" [00:31:42] The Three Pillars of IBIY Direct-to-Consumer: Bracelets sold online to anyone in the world; each collection gives back to a charity Culture Shift Tour: Speaking at hundreds of schools around the country every year (led by partner Jared), recreating the original sticker moment with real bracelets B2B Partnerships: Custom co-branded bracelets for nonprofits, churches, retreats, conferences, and businesses with custom messaging and packaging [00:32:40] The Partnership Program: Impact You Can Track Organizations get completely co-branded bracelets and packaging Can leave a custom message on the front of all bracelets (video from founder/leader appears first time it's tapped) Working with major companies BEFORE officially launching: Recovery Unplugged, Mastermind.com (Tony Robbins and Dean Graziosi), Dick's Sporting Goods meeting scheduled, ClickFunnels reached out All from texting friends and reaching out through personal relationships - no marketing yet [00:38:59] Braxton's Advice: Big Belief, Big Action, Big Results "You have to believe you are before you are and you have to believe like absurdly" "Big belief leads to big action, which is the only way to get those big results" "Little belief leads to little action, which then basically just has you re-solidify in your mind that you couldn't do it" "If you want the magic, you gotta take some risks. There's no risk, there's no magic" [00:41:00] The Giver's Gift "It's really awesome for the people that receive the bracelet, but I think it might still be more powerful to the person that gives it away"   KEY QUOTES "Small acts of kindness can make big waves of impact." - Braxton Kilgo "You have to believe you are before you are and you have to believe like absurdly. Big belief leads to big action, which is the only way to get those big results." - Braxton Kilgo "If you show up to serve, not sell, it will 10x everything that you're doing." - Braxton Kilgo "If you want the magic, you gotta take some risks. There's no risk, there's no magic." - Braxton Kilgo CONNECT WITH BRAXTON KILGO

Lightning Round: Top 10 Ways to Increase Your Sales Effectiveness Question: Peter asks, "As sales continues to shift from a traditional B2B supplier perspective (products focus) toward a more retail customer centric focus, I'm very interested to know if it would be more effective for field sales teams to understand their business partners' buyers or key decision makers' KPIs (excluding monetary incentives)? By doing so, they could better collaborate and align their strategies to help those buyers or decision makers achieve their KPIs, while also driving sustained growth for all involved." Book: Endless Customers by Marcus Sheridan  Read the BLOG for this episode.   

Building rapport with any and all customers is a fundamental sales skill.  Yet, few salespeople have been trained in the specific tactics to do so. In this piece, I share seven specific and proven techniques you can use to  build rapport. ***********************************************************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW,DaveKahle.com Dave's Substack page  Subscribe to Dave's Newsletters Check out the website  

Voltiris has developed spectroscopy-based solar panels that filter light for greenhouse crops while generating renewable energy. Unlike traditional opaque panels that cause 60-80% yield reduction in high-tech greenhouses, Voltiris's technology harvests only the light wavelengths unused by photosynthesis. In this episode, we sat down with Nicolas Weber, Co-Founder and CEO of Voltiris, to explore how a former BCG consultant and a PhD spectroscopist are navigating multi-season validation cycles with family-owned greenhouse operations across Northern Europe. Topics Discussed: Why spectroscopy expertise unlocked a solution to greenhouse energy challenges The technical reality: traditional solar creates 60-80% yield loss in high-tech greenhouses Earning credibility with second and third-generation greenhouse operators Time as constrained resource: multi-season validation in agriculture markets System-level thinking required to manage complex greenhouse operations Offline GTM in conservative B2B agriculture: fairs, referrals, and crop advisors Platform strategy: expanding from solar to complete greenhouse energy management GTM Lessons For B2B Founders: Time constraints differ fundamentally in hardware: Voltiris faces season-dependent validation cycles where "you can throw as much cash as you want on a tomato, it's going to take one year to demonstrate that it works." Most growers demand 2-3 full growing seasons before adoption. Hardware founders must structure runway, investor expectations, and partnership terms around immovable biological or physical timelines—not software-style iteration speeds. Product-market fit exists before product in infrastructure plays: Voltiris confirmed demand preemptively. Nicolas explains: "If the technological promise holds, there is demand...the growers, they already told us from the beginning we're waiting for solution like this to come." When selling infrastructure that solves existential problems (energy transition, electrification mandates), validate market pull before achieving technical proof. This inverts typical startup sequencing but derisks decades of R&D investment. Treat early customers as co-creation partners, not transactions: Voltiris positions initial deployments as "joint creation" rather than sales. Nicolas's pitch: "This is the future vision. Are you ready to build it with us and do you want to jump into that shit with us?" In markets with 25-30 year product lifecycles and 3-year company track records, transactional selling fails. Structure partnerships with shared risk, transparent data access, and collaborative problem-solving. Master domain expertise at operator level, not executive level: Voltiris's technical co-founders became greenhouse operations experts, not just energy technology experts. Nicolas credits this: "My two co founders are now among the best experts you have in terms of how to run a greenhouse." In complex B2B environments (agriculture, manufacturing, logistics), founders must understand day-to-day operations—not just C-suite pain points—to build credible solutions. Use direct feedback environments to compress learning cycles: Dutch growers provided unfiltered assessment within minutes. Nicolas values this: "If what you're building is not good, you would know directly within five, 10 minutes...they would say, not worth my time, please, the door is here." Seek brutally honest customer segments that accelerate validation, even if acquisition is harder. Fast negative feedback prevents wasted development cycles on wrong assumptions. //   Sponsors:  Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

This week on Own It we're talking to Anjali Ramachandran from Storythings. She is based in the UK but is really a global citizen, having lived in many different countries and cities. She told me was always drawn to the colors, vibrancy and stories that advertising had to offer, even as a child. She has an impressive career journey that included a stop at Nike, and working with brands like Burberry and Warner Brothers. She started Storythings in 2016 to help business-to-business brands tell stories that truly connect with their prospective customers. They do that by helping B2B brands to stay human. We had such a fun conversation about her journey, her perspective on the industry and her thoughts on closing the gender cap in agency ownership.  Anjali is so fun to talk to. We know you're going to learn a lot and be inspired today. You can find links to Anjali Ramachandran‘s LinkedIn Profile and Storythings' agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Most misses in sales are baked into the plan before the year even starts.In this episode, Toni talks with Scott Domareck, a four-time VP of Sales who's been through every phase of growth, exit, and burnout imaginable. Together, they break down the hidden mistakes that ruin annual planning long before execution begins.From massaged Excel spreadsheets to unrealistic ramp times and compounding assumptions that look great to investors but kill execution, they get real about what actually happens inside revenue planning season, and how to build a plan you can actually hit.This episode is brought to you by Evergrowth  —  Their Agentic GTM Workspace enables revenue teams to collaborate and win with AI-powered teammates, breaking down silos and helping B2B teams grow smarter with fewer resources. Want to work with us? Learn more: revformula.io(00:00) - Introduction (04:16) - The Reality of Planning Season (07:22) - Transparency and Context in Planning (13:12) - Compounding Effects in Sales Planning (18:14) - Involvement of Go-to-Market Leadership (25:29) - Trust and Executive Leadership (28:43) - Top Mistakes in Hiring (30:49) - Staggering for Supply and Demand (34:02) - Challenges in Scaling and Execution (41:04) - The Reality of Adding New Elements to the Plan (43:34) - Risk Management and Buffers (46:31) - Planning for Attrition and Unexpected Events (49:13) - Final Thoughts and Future Discussions

Ep. 187 features Jake Benzaquen, Co-Founder and CEO of ProphetX, for a deep dive into the company's latest evolution from regulated exchange to sweepstakes model, to now filing with the CFTC to operate as a fully regulated marketplace for sports event contracts. Hear him discuss: The journey from launching in New Jersey as an OSB to building a national presence under the sweepstakes model Why ProphetX is now pivoting to the CFTC model and what it means for the future Lessons from scaling a sports betting exchange across multiple states How product validation and customer feedback shaped ProphetX's direction Building an RFQ (Request for Quote) system for parlays, and why it's a game-changer Why ProphetX will focus on sports-first markets, and why it's not launching with political or pop culture markets The two primary reasons why they decided to launch without an affiliated trading arm Competing with industry giants like Kalshi, Polymarket, and DraftKings through product innovation The growing cultural influence of prediction markets How distribution partnerships and B2B integrations will drive user acquisition Jake's reflections on seven years of startup grit, team growth, and finding motivation for the next phase   Catch the video version of this episode here.   Learn more

When precision meets passion, LinkedIn advertising takes off.In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new and what's next for LinkedIn Ads. AJ shares how years of managing campaigns for some of LinkedIn's biggest advertisers shaped his approach to targeting, measurement, and ROI. He zooms in on how improved reporting tools and better-quality data are helping marketers shift budget from search to social with confidence.He's helping brands rethink LinkedIn strategy, avoid costly pitfalls, and use personalization and thought leadership ads to connect more authentically, proving that when it comes to B2B, relevance always wins.In this conversation, you'll learn:How B2B marketers are shifting ad spend from search to LinkedIn for higher-quality leadsWhy personalization and thought leadership ads are driving the next wave of performance on LinkedInHow to avoid the five most common (and costly) LinkedIn Ads mistakesWhy understanding LinkedIn's new measurement tools is key to proving ROIJump into the conversation: (00:00) Introducing AJ Wilcox (01:09) How AJ built B2Linked into a LinkedIn-only agency (02:18) Why LinkedIn delivers unmatched lead quality for B2B marketers (03:41) How budgets are shifting from Google to LinkedIn (05:10) Building a full-funnel LinkedIn strategy that drives conversions (07:00) How LinkedIn's new Revenue Attribution Report changes ROI tracking (09:10) Using third-party data like 6sense to boost targeting precision (12:00) The five most common mistakes marketers make on LinkedIn Ads (15:57) Improving conversion tracking with LinkedIn's Conversion API (18:53) The rise of thought leadership and personalized ad formats (21:00) How to scale your LinkedIn strategy efficiently (22:46) The most ridiculous request AJ's ever experienced

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe're sitting down with mega agent and team owner, Peter Chabris, who's cracked the code to the "seventh level" business model where your real estate team grows without you being there every day.Peter's Cincinnati-based team closes 600+ units and generates over $5 million in GCI annually... while he lives 2,000 miles away in the mountains of Colorado.In this episode, Peter walks us through the exact five, leadership roles every agent must replace to create a self-sustaining organization. He shares how to build a culture of productivity, why your Director of Operations must be a leader (not an administrator), and how to onboard agents with intensity, accountability, and purpose.We also dive deep into what it takes to trust a CEO successor, transfer your vision, and design a life that's not just profitable, but free.Whether you're leading a growing team or dreaming of the seventh level, this episode gives you the blueprint.Resources:Read The Millionaire Real Estate Agent by Gary Keller, Jay Papasan, and Dave JenksRead SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave JenksLearn about MAPS Coaching Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.• unifying brand, author, and entity signals for clarity• why every business needs an e-commerce path• findability before conversion and product page SEO• persona-based descriptions with private LLMs• PIM/DAM as the enrichment layer above ERP• AI search for exact matches and smart substitutes• channel-aware inventory and safety stock reduction• SKU and vendor normalization for white label margin• CAD, specs, and E‑E‑A‑T for trust and rankings• email fatigue, SMS prompts, and postcard nudges• urgency of the LLM land grab and authority hardeningGuest Contact Information: Website: robneumann.comLinkedIn: linkedin.com/in/robertneumannMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

This episode is essential for veteran entrepreneurs who want to stop chasing bad leads and start building a high-value business ready for a profitable exit. Mark Osborne dives into why "sales is a process, not an event." He shows how founders can leverage their military discipline to implement predictable, scalable B2B revenue systems. He shares that the goal is to maximize your company's Enterprise Value (EBITDA)—not just top-line revenue—by clearly defining your product's difference and building documented, transferable sales and marketing processes that any future buyer will pay a premium for. Episode Resources: FreeDownload - Modern Revenue Strategies About Our Guests Mark Osborne is the Founder of Modern Revenue Strategies. Advertising Age Magazine named him a  “Marketing Technology Trailblazer” putting him in the top 25 people in the world at using Technology and Data for Marketing.  He is the Author of the #1 Best-Selling B2B Marketing and Sales book “Are Your Leads KILLING Your Business?” Host of “The B2B Growth Blueprint Podcast” with over 100 episodes and Top 5 ranking in Apple Podcasts with 500+ monthly listeners.   He is one of very few marketing and sales experts in the US who is a Certified Exit Planning Advisor (CEPA) with an MBA, highlighting my expertise at growing Enterprise Value and EBITDA, not just Top-line Revenue. About Our Sponsors Navy Federal Credit Union   Navy Federal Credit Union offers exclusive benefits to all of their members. All Veterans, Active Duty and their families can become members. Have you been saving up for the season of cheer and joy that is just around the corner? With Navy Federal Credit Union's cashRewards and cashRewards Plus cards, you could earn a $250 cash bonus when you spend $2,500 in the first 90 days. Offer ends 1/1/26. You could earn up to 2% unlimited cash back with the cashRewards and cashRewards Plus cards. With Navy Federal, members have access to financial advice and money management and 24/7 access to award-winning service. Whether you're a Veteran of the Army, Marine Corps, Navy, Air Force, Space Force or Coast Guard, you and your family can become members. Join now at Navy Federal Credit Union.   At Navy Federal, our members are the mission.    Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

Why you should listenMark Emond shares his strategic pivot from traditional marketing automation to AI transformation services, offering a proven roadmap for consultants looking to evolve their positioning before the market forces them to.Discover how to identify and attract visionary clients who are ready to invest strategically rather than just experiment—learn the signals that separate early adopters from those who'll waste your time with endless pilot projects.Get practical insights on building an internal AI Innovation Lab that drives both client value and operational efficiency, including how to structure experimentation without killing momentum or burning budget.I'm watching too many consultants get paralyzed by AI—either ignoring it completely or drowning in tool experimentation without a strategy. Mark Emond made a bold pivot, repositioning his B2B marketing consultancy to lead AI transformation for enterprise CMOs. In this conversation, we dig into how he identified the shift before his clients demanded it, how he's separating visionary buyers from tire-kickers, and what he's learning by building an internal AI Innovation Lab where his team plays with everything from ChatGPT to Make and Clay. If you're sitting on technical expertise but wondering how to package it for the AI era without becoming a commodity, this episode shows you exactly how one founder is skating to where the puck is going.About Mark EmondDemand Spring's founder, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices with AI, enabling them to become strategic leaders within their organizations. A Forbes Council member and contributor to MarketingProfs, Mark brings thought leadership to the marketing community, sharing insights on cutting-edge strategies, industry trends, and AI-driven marketing transformation. Prior to founding Demand Spring, spent 17 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. Mark happily resides in Ottawa, the coldest capital city in the world, with his wife and teenage daughter. He combines his passion for athletics and developing young people as the coach of one of the top competitive girls basketball teams in Ontario. Resources and LinksDemandspring.comMark's LinkedIn profileBrandlightMakeClayn8nReplitWispr FlowTiga AIPrevious episode: 647 - The Cost of Figuring It Out AloneCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletter

A tribe is a group of people that share an identity marker. Every affinity group, every fan club, every self-selected group of insiders is a tribe.Last week we talked about Business-to-Business advertising (B2B) and Niche Marketing with a long purchase cycle (Niche-L).Today we talk about Niche Marketing with a short purchase cycle (Niche-S) and Business-to-Consumer advertising (B2C).Let's talk first about (Niche-S):Niche Marketing with a Short purchase cycle will always be targeted to an affinity group. A Niche market is any self-selected group of insiders that has chosen to spend time, attention, and money on something that most people don't care about.Short-cycle Niche Marketing is mostly consumable products and services that are purchased on a regular basis by a self-selected group. Some examples of this would be bullets, fish hooks, tubes of oil paint, and those little cloth foot coverings worn by medical professionals in hospitals and air conditioning technicians in your home.Niche Marketing with a Short purchase cycle is similar to B2B advertising: Features. Benefits. Price.Now let's talk about Business-to-Consumer advertising with a Short purchase cycle. (B2C-S)Do you sell a small-ticket consumable product or service that a high percentage of the population will purchase regularly? You are selling Business-to-Consumer with a Short purchase cycle. Food, gasoline, and entertainment compose the majority of this category.If you own a grocery store, a restaurant, a convenience store, a gas station, a hardware store, or an “everything” store that competes with Amazon and Wal-Mart, all you need is a high-visibility location, legendary signage, and a staff that delivers a positive customer experience. That's it. That's your advertising.NOTE: If you want to drive immediate traffic, you will need(1.) an irresistible offer(2.) credible urgency(3.) high-frequency repetitionIf your ad doesn't drive traffic,(1.) your offer was weak(2.) your urgency was not credible, or(3.) you didn't pound the drums loud enoughNow let's talk about Business-to-Consumer advertising with a Long purchase cycle. (B2C-L)If you sell a big-ticket product or service that a lot of Americans will buy “someday,” but only a fraction of one percent of the public is looking for it “today,” then you are in a B2C category with a Long purchase cycle.This category requires patience, commitment, and mass media: primarily broadcast radio, broadcast television, or billboards.You can use short-term-impact Transactional ads or long-term brand-building Relational ads.The objective of a Transactional ad is to make the sale. You can measure the Return-On-Ad-Spend (ROAS) of short-term-impact Transactional ads because they offer no long-term benefits.The objective of a long-term Relational ad is to create connection, relationship, and trust in your brand. Relational ads cannot be measured with ROAS because there is no moment when the benefits of relationship strengthening have been exhausted.Business people are instinctively attracted to Transactional ads because Transactional ads are more easily measured. This feels good in the short term, but in the long term it leads to frustration as you ask, “Why aren't we growing like we should?”Now let's talk about Business-to-Consumer advertising with a Mixed purchase cycle....

Building B2B analytics and AI tools that people will actually pay for and use is hard. The reality is, your product won't deliver ROI if no one's using it. That's why first principles thinking says you have to solve the usage problem first. In this episode, I'll explain why the key to user adoption is designing with the flow of work—building your solution around the natural workflows of your users to minimize the behavior changes you're asking them to make. When users clearly see the value in your product, it becomes easier to sell and removes many product-related blockers along the way. We'll explore how product design impacts sales, the difference between buyers and users in enterprise contexts, and why challenging the “data/AI-first” mindset is essential. I'll also share practical ways to align features with user needs, reduce friction, and drive long-term adoption and impact. If you're ready to move beyond the dashboard and start building products that truly fit the way people work, this episode is for you.   Highlights/Skip to:  The core argument: why solving for user adoption first helps demonstrate ROI and facilitate sales in B2B analytics and AI products  (1:34) How showing the value to actual end users—not just buyers—makes it easier to sell your product (2:33) Why designing for outcomes instead of outputs (dashboards, etc) leads to better adoption and long-term product value (8:16) How to “see” beyond users' surface-level feature requests and solutions so you can solve for the actual, unspoken need—leading to an indispensable product (10:23) Reframing feature requests as design-actionable problems (12:07)  Solving for unspoken needs vs. customer-requested features and functions (15:51) Why “disruption” is the wrong approach for product development (21:19)   Quotes:  “Customers' tolerance for poorly designed B2B software has decreased significantly over the last decade. People now expect enterprise tools to function as smoothly and intuitively as the consumer apps they use every day.  Clunky software that slows down workflows is no longer acceptable, regardless of the data it provides. If your product frustrates users or requires extra effort to achieve results, adoption will suffer. Even the most powerful AI or analytics engine cannot compensate for a confusing or poorly structured interface. Enterprises now demand experiences that are seamless, efficient, and aligned with real workflows.    This shift means that product design is no longer a secondary consideration; it is critical to commercial success.  Founders and product leaders must prioritize usability, clarity, and delight in every interaction. Software that is difficult to use increases the risk of churn, lengthens sales cycles, and diminishes perceived value. Products must anticipate user needs and deliver solutions that integrate naturally into existing workflows.  The companies that succeed are the ones that treat user experience as a strategic differentiator. Ignoring this trend creates friction, frustration, and missed opportunities for adoption and revenue growth. Design quality is now inseparable from product value and market competitiveness.  The message is clear: if you want your product to be adopted, retain customers, and win in the market, UX must be central to your strategy.” —   “No user really wants to ‘check a dashboard' or use a feature for its own sake. Dashboards, charts, and tables are outputs, not solutions. What users care about is completing their tasks, solving their problems, and achieving meaningful results.  Designing around workflows rather than features ensures your product is indispensable. A workflow-first approach maps your solution to the actual tasks users perform in the real world.  When we understand the jobs users need to accomplish, we can build products that deliver real value and remove friction. Focusing solely on features or data can create bloated products that users ignore or struggle to use.  Outputs are meaningless if they do not fit into the context of a user's work. The key is to translate user needs into actionable workflows and design every element to support those flows.  This approach reduces cognitive load, improves adoption, and ensures the product's ROI is realized. It also allows you to anticipate challenges and design solutions that make workflows smoother, faster, and more efficient.  By centering design on actual tasks rather than arbitrary metrics, your product becomes a tool users can't imagine living without. Workflow-focused design directly ties to measurable outcomes for both end users and buyers. It shifts the conversation from features to value, making adoption, satisfaction, and revenue more predictable.” — “Just because a product is built with AI or powerful data capabilities doesn't mean anyone will adopt it. Long-term value comes from designing solutions that users cannot live without. It's about creating experiences that take people from frustration to satisfaction to delight.  Products must fit into users' natural workflows and improve their performance, efficiency, and outcomes. Buyers' perceived ROI is closely tied to meaningful adoption by end users. If users struggle, churn rises, and financial impact is diminished, regardless of technical sophistication.  Designing for delight ensures that the product becomes a positive force in the user's daily work. It strengthens engagement, reduces friction, and builds customer loyalty.  High-quality UX allows the product to demonstrate value automatically, without constant explanations or hand-holding. Delightful experiences encourage advocacy, referrals, and easier future sales.  The real power of design lies in aligning technical capabilities with human behavior and workflow.  When done correctly, this approach transforms a tool into an indispensable part of the user's job and a demonstrable asset for the business.  Focusing on usability, satisfaction, and delight creates long-term adoption and retention, which is the ultimate measure of product success.” — “Your product should enter the user's work stream like a raft on a river, moving in the same direction as their workflow. Users should not have to fight the current or stop their flow to use your tool.  Introducing friction or requiring users to change their behavior increases risk, even if the product delivers ROI. The more naturally your product aligns with existing workflows, the easier it is to adopt and the more likely it is to be retained.  Products that feel intuitive and effortless become indispensable, reducing conversations about usability during demos. By matching the flow of work, your solution improves satisfaction, accelerates adoption, and enhances perceived value.  Disrupting workflows without careful observation can create new problems, frustrate users, and slow down sales. The goal is to move users from frustration to satisfaction to delight, all while achieving the intended outcomes.  Designing with the flow of work ensures that every feature, interface element, and interaction fits seamlessly into the tasks users already perform. It allows users to focus on value instead of figuring out how to use the product.  This alignment is key to unlocking adoption, retaining customers, and building long-term loyalty.  Products that resist the natural workflow may demonstrate ROI on paper but fail in practice due to friction and low engagement.  Success requires designing a product that supports the user's journey downstream without interruption or extra effort.  When you achieve this, adoption becomes easier, sales conversations smoother, and long-term retention higher.” —

In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they're truly essential in 2025.Eric shares how the Dock podcast became the backbone of his content strategy — a goldmine of first-party insights that fueled blogs, newsletters, and social content. Chloe opens up about her love-hate relationship with podcasts and how repurposing audio into bite-sized or story-driven pieces helped her reconnect with the medium. Jimmy reflects on the unique connection podcasts create with listeners — one that blog posts and social media can't replicate.Together, they unpack the realities of running a B2B podcast: founder-led shows, consistency challenges, and the art of turning conversations into content that drives real business results.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.Join us on Thursday, November 13 for a free event with Ahrefs: Make Your Business Discoverable in AI, Search, and BeyondYou can register here: https://luma.com/3irom2vd************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects in 57 countries. A disciple of pricing legend Tom Nagle and former oil industry marketer at Schlumberger and Halliburton, Bill reveals why single-column bids are leaving 3-5 margin points on the table and how tiering transforms B2B pricing. From Wagyu beef pricing psychology to semiconductor de-specification strategies, Bill and Mark debate whether prices should be easy or hard to compare, why "Boss Hog" beats techno-nerd names, and the counterintuitive power of ending prices in odd numbers instead of zeros. Plus, why Bill charges $5,000 extra just to read client contracts.   Why you have to check out today's podcast: Discover why tiering consistently delivers 3-5 margin points minimum—and how three-column bids with strategic naming force buyers to make trade-offs instead of price comparisons. Learn the "no zeros" pricing rule that generated $8 million in three months by making prices look carefully calculated rather than negotiable. Master the art of non-compliant RFP responses with alternatives that disrupt tender processes and win on value instead of lowest price.   "Not profound, but no zeros on the quote. It's so often that we can get half a margin point just out of stuff like that. And then beyond that, try some naming and tiering because it's going to work for you." – Bill Diggons   Topics Covered: 02:09 - The Qittitut Origin Story: Why a Dancing Bear Beat "Bill & Bob's Consulting". 05:39 - What is Tiering? Moving Beyond Single-Column Bids. 10:07 - The Restaurant Menu Masterclass and Boss Hog's Emotional Appeal - How to Decide What Features Go in What Tiers. 19:02 - Responding to RFPs with Tiered Alternatives and Non-Compliant Bids. 20:02 - The Power of "Networking Best Practices Meeting" vs. "Presentation". 26:23 - Final Advice: No Zeros on the Quote (And Why It Generated $8 Million). 28:12 - Contacting Bill and Why He Charges $5,000 to Read Contracts.   Key Takeaways: "Tiering to me is having at least a three-column bid, naming the columns, and then having some names on the products or services to imply added value. Whenever we've introduced this, it always results in three to five margin points minimum." - Bill Diggons "I demand the right to segment that price to the outcome, the value the buyer gets. Even though the variable cost of the motor is identical, I want to be able to sell it at an economy price in a benign environment and at a premium price in an extreme environment because I put billions of dollars into creating this thing." - Bill Diggons   People / Resources Mentioned: Tom Nagle: Author of "Strategy and Tactics of Pricing" - pricing authority who transformed Bill's approach in oil and gas. Schlumberger: Oil company where Bill worked in marketing. Halliburton: Oil company in Bill's background. QSales: Where Bill was practice leader for 20 years. A.T. Kearney, McKinsey, Deloitte: Consulting firms mentioned in the RFP rejection story where Bill's price was "too low". Starbucks: Referenced for tall, grande, venti tiering strategy. iPhone/Apple: Used as two examples - 99-cent pricing psychology AND customers not comparing to Huawei when upgrading. Huawei: Mentioned as iPhone competitor that iPhone users ignore when upgrading.   Connect with Bill Diggons: Company: https://www.qittitut.com/  Linkedin: https://www.linkedin.com/in/billdiggons/  Email: bill@qittitut.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Sonia Gokhale, Co-Founder and General Partner at VentureSouq, breaks down how founders can build and scale fintech across the Gulf. We unpack why Saudi Arabia and the UAE are the first markets to crack, how government sandboxes and clear licensing paths reduce friction, and why B2B fintech often delivers the strongest unit economics. Sonia also walks through lessons from recent exits like Tabby, fundraising dynamics for seed through Series B, and the infrastructure opportunities in payments, credit, and compliance. If you are a founder aiming to land your first enterprise customers in the region or an investor mapping the next wave of MENA fintech, this conversation delivers a practical playbook.What you'll learnHow to navigate sandboxes and licensing in KSA and the UAEThe go-to-market order that shortens sales cycles with enterprisesPricing and unit economics that work for B2B fintech in the GulfSignals from Tabby-style outcomes and what they mean for foundersFundraising expectations and how global capital views MENA todayWho it's forFintech founders, product leaders, and investors evaluating MENA as a primary or expansion market.LinkedIn: https://www.linkedin.com/in/sonia-seth-gokhale-b0906014/

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipUnique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textPool service franchise meets tech-driven recurring revenue. Discover how Puddle Pools built a scalable pool cleaning franchise across the U.S. and Canada with predictable cash flow, lean overhead, and margins that attract both operators and private equity.The Pool Maintenance Franchise Business ModelWe sit down with Puddle Pools founder Mark Amery and our full franchise consulting team to break down a home service franchise opportunity built on weekly residential routes, mandated commercial contracts, and ancillary revenue from repairs, liners, openings, closings, and cold plunge installations. Learn why B2C pool cleaning generates fast cash flow while B2B commercial accounts lock in long-term stability—even with 30-60 day payment terms.Technology That Solves Industry Pain PointsMark reveals how Puddle Power (their proprietary CRM and mobile app) automates scheduling, routing, e-reporting, job costing, photo documentation, and smart gate access—eliminating the three biggest challenges in pool service: labor management, pricing consistency, and customer communication.What Franchise Owners Need to WinNot every entrepreneur fits this franchise model. We discuss the ideal owner profile (playbook-followers, not cowboys), how weekly GSNR coaching sessions drive growth, region-specific "Puddle Huddles" for peer learning, and why this business runs lean enough to operate from your phone—or scale into brick-and-mortar when territory expansion demands it.Franchise Investment & Growth PotentialWith single-unit investments around $100K, territories closing in pool-dense markets, and expansion plans including AI-powered marketing, VR technician training, and international growth, this recurring service franchise model checks the boxes for both first-time franchise buyers and portfolio investors.Keywords: pool franchise, pool cleaning franchise, service franchise opportunities, recurring revenue business, home service franchise, franchise investment, pool maintenance business, Puddle Pools franchise reviewReady to evaluate if this franchise fits your goals? Subscribe for honest franchise reviews, share with anyone researching service brands, and leave a review with your top question for successful franchise owners. The Franchise Insiders Podcast Schedule A Call Text: 305-710-0050 Take our FREE Business Builder Assessment

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, sits down with Chetan Saiya, Founder and CEO at Zoomifier, to explore Zoomifier, a powerful Sales Acceleration Software designed to enhance B2B sales through video-rich presentations. Zoomifier's key features include personalized video content, unlimited media management, and robust engagement tracking, all geared towards helping sales teams and marketers better captivate prospects and ultimately boost conversions. Try Zoomifier here: https://software.cloudtask.com/zoomifier-f1ab1b #TransformSales #SalesSoftware #Zoomifier #SalesAcceleration #B2BSales #SalesEnablement

Join us for an engaging conversation on Marketing with Russ…aka #RussSelfie, Episode 564October 30, Thursday, 8am PacificFeaturing Jessica Gruber Meet Jessica, COO of Success Champion Networking. She creates systems that turn conversations into opportunities for a global B2B networking community. Jessica is the founder of Buzzworks, known for crafting "Super Sticky Sweet Websites" that boost sales through engaging online experiences. For over 10 years, she's helped businesses transform their visioninto effective web presences that attract and convert. Connect with Jessica:LinkedIn: linkedin.com/in/jessica-gruberWebsite: buzzworks.com; successchampionnetworking.com Connect with Me:Website: https://www.russhedge.com #networking #community #website #inspiration #connection #InspirationalSpeaker #marketing  NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION.

Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She's one of the smartest people I've ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR founder-led sales phase), we focus on the skills founders need to learn to go from $1M to $10M ARR.We discuss:1. Why the “mid-market” doesn't exist2. Why tier-one logos like Stripe and Tesla counterintuitively make the best early customers3. The dangers of pricing your product at $10K-$20K4. Why you need to vision-cast instead of problem-solve to win enterprise deals5. Why services are the fastest way to get your foot in the door with enterprises6. How to find and work with design partners7. When to hire your first salesperson and what profile to look for—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsLovable—Build apps by simply chatting with AICoda—The all-in-one collaborative workspace—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesales• Website: https://www.jjellyfish.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Jen!(04:38) The myth of the mid-market(08:08) Targeting tier-one logos(10:50) Vision-casting vs. problem-selling(15:35) The importance of high ACVs(20:45)  Don't play the small business game with an enterprise company(25:09) Design partners: the double-edged sword(28:11) Finding the right company(36:55) Enterprise sales: the art of the deal(43:21) The problem with channel partnerships(44:41) Quick summary(50:24) Hiring the right enterprise salespeople(56:49) Structuring sales compensation(01:01:01) Building relationships in enterprise sales(01:02:07) The art of cold outreach(01:07:31) Outbound tooling and AI(01:14:08) Lightning round and final thoughts—Referenced:• The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH): https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel• Mario meme: https://www.linkedin.com/pulse/missing-meme-led-me-woman-johann-van-tonder-im6df• Kathy Sierra: https://en.wikipedia.org/wiki/Kathy_Sierra• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Justin Lawson on X: https://x.com/jjustin_lawson• Stripe: https://stripe.com• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Linear: https://linear.app• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Gemini: https://gemini.google.com• Microsoft Copilot: https://copilot.microsoft.com• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi• McKinsey & Company: https://www.mckinsey.com• Deloitte: https://www.deloitte.com• Accenture: https://www.accenture.com• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• Peter Dedene on X: https://x.com/peterdedene• Hang Huang on X: https://x.com/HH_HangHuang• Hugo Alves on X: https://x.com/Ugo_alves• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Clay: https://www.clay.com• Apollo: https://www.apollo.io• Jason Lemkin on X: https://x.com/jasonlk• Gavin Baker on X: https://x.com/GavinSBaker• Jason Cohen on X: https://x.com/asmartbear• Baywatch on Prime Video: https://www.primevideo.com/detail/Baywatch/0NU9YS8WWRNQO1NZD5DOQ3I8W6• Playground: https://www.tryplayground.com• ClassDojo: https://www.classdojo.com• Jason Lemkin's post about Replit: https://x.com/jasonlk/status/1946069562723897802—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Getting clients takes strategy, consistency, and, yes, mindset. In this live session with a group of consultants and fractional leaders, Leah shares three mindset shifts that can make getting clients (and running your business) feel a whole lot easier. You'll want to write these down!   ---   When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you.   1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver.   2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals   3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way. If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.  

Register for Founder University Japan's Kickoff: https://luma.com/cm0x90mkToday's show:*The key to avoiding long airport delays? Low-altitude sea planes! Why didn't you think of that?We've got an awesome line-up of TWiST 500 founders giving us an inside glimpse inside their startups on this Friday special edition.FIRST: Billy Thalheimer of REGENT introduces us to their aircraft/boat hybrid The Seaglider, and walk us through how it all works, AND why they're operating in BOTH the commercial and defense sectors from their Rhode Island HQ.THEN, we've got Convexia co-founder Ayaan Parekh showcasing how they're using a collective of specialist AI agents to exploit other pharma labs' leftovers and turn them into new drugs and treatments for rare diseases.FINALLY, Hunter Leath of Archil joins the show to tell us why efficient utilization of cloud data remains a surprisingly complex, and unsolved problem. His solution? Caching-as-a-Service! Find out how it all works, and why pre-caching is SO difficult to do, in this TWiST exclusive chat.Timestamps:(03:01) Billy Thalheimer of REGENT introduces us to the Seaglider(05:06) Inside the EV aircraft/boat hybrid's three modes of operation(08:22) How REGENT uses low altitude flight to avoid airport-related hassles(9:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to ⁠http://sentry.io/twist⁠ and use code TWIST(13:57) The converging tech that makes Seaglider possible(18:20) How REGENT is operating in BOTH the commercial and defense sectors(19:39) LinkedIn Ads - Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to ⁠http://linkedin.com/thisweekinstartups⁠ to claim your credit.(25:05) Why Rhode Island?!(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at ⁠https://pipedrive.com/twist⁠(31:04) Convexia co-founder Ayan Parekh joins Alex to discuss “the world's first AI-maximalist pharmaceutical company”(33:02) Using AI agents to revisit leftover bio IP and unused data(33:22) Why so many drugs fail to reach market(35:46) Applying different agents to different kinds of tasks(44:26) The unique opportunities posed by rare diseases(46:58) On the road toward vertical integration(50:48) Hunter Leath of Archil tells us why utilizing cloud data effectively remains a complex, unsolved problem(51:56) What is “Caching as a Service”?(55:53) Why pre-caching is NOT obvious and “tremendously difficult to do”(57:00) Why the major cloud players didn't built this themselves(01:00:37) Deliberately keeping the focus narrow… for now…Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWISTLinkedIn Ads - Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at https://pipedrive.com/twistCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com