Podcasts about B2B

My guests today are Gavin Uberti and Rob Wachen, the founders of Etched.  A few years ago, when they set out to build a better AI chip than the largest companies in the world, almost everyone I called told me it could not be done. They have since done it, taping out a working chip on their first attempt and becoming the first hardware company founded after ChatGPT to do so. They already have more than a billion dollars of customer demand for their first product, and have raised eight hundred million dollars to build it.  Etched builds chips and systems designed to run AI models faster and at lower cost. They started the company in 2023, and that product is a complete rack for inference, the chip along with the boards, the power delivery, the interconnects, and the manufacturing to produce it all. We talk about the technical bets behind their architecture, how they hired industry legends and paired them with elite 22 year-olds, and why they believe inference will become one of the largest markets in the world. I think you will find the story of what they have built hard to forget. Please enjoy my conversation with Gavin and Rob. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant. Timestamps: (00:00:00) Welcome to Invest Like The Best (00:02:07) Gavin Uberti and Rob Wachen (00:03:54) Two 21-Year-Olds Taking on NVIDIA (00:07:52) The Two Technical Bets Behind Their Architecture (00:14:15) Why Inference Becomes the Biggest Market (00:20:23) Rob and Gavin's Origins Stories (00:28:38) How They Recruit Industry Legends (00:36:30) Moving a Dozen Engineers to Bangalore for Six Months (00:38:01) Speed Wins (00:43:58) Getting More Concurrency Out of Every Megawatt (00:52:44) Vertical Integration (00:57:43) Hardest Obstacles to Overcome (01:01:09) Raising The Largest AI Chip Series A Ever (01:06:29) TSMC (01:13:20) Designing Gen 2 for Gigawatt-Scale Production (01:16:42) Why Machines Don't Think Like People (01:20:03) A Year of Compute Compressed Into a Month (01:23:44) The Trillion-Dollar Data Center (01:26:19) The Kindest Thing

What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your marketing has always relied on?Agility requires not just adapting to changing customer behaviors, but also redefining who—or what—our customer even is. It demands that we build operational and strategic frameworks that can cater to both human emotional drivers and the cold, hard logic of machines.Today, we are at Forrester CX in New York City, and we're going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn't just about using AI in our marketing; it's about marketing to AI. We'll explore what it means when our brand's message needs to be optimized not just for human perception, but for machine interpretation and evaluation.To help me discuss this topic, I'd like to welcome Chuck Gahun, Principal Analyst at Forrester. About Chuck Gahun Chuck is a leader in Forrester's Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers. Chuck has 20 years of experience in content and commerce. He specializes in digital strategy, experience design, and technology initiatives in CMSes, e-commerce systems, digital asset management (DAM) systems, PIM systems, digital experience platforms (DXPs), and several others. He has led strategy and implementations for brands like Goldman Sachs, Blue Cross Blue Shield, Hilti, Marriott, AARP, and the Centers for Disease Control. Prior to joining Forrester, Chuck was a managing director and partner at Shift7 Digital (a Merkle company) and held senior management positions at ZS Medullan and Publicis Sapient. Chuck holds a BA in government and international politics and an MS in technology management from George Mason University. Chuck Gahun on LinkedIn: https://www.linkedin.com/in/chuckgahun/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What a learning episode that covers ecommerce, Amazon and a B2B business all about Barrels! Jess Loseke joins the show to inform us the Midwest Barrel Company she co-founded with her husband and 2015 and all the twists and turns building a business so unique and successful! Scotty O and Hayley Brucker and the news sit back and learn the booze business! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST: Jessica Loseke LinkedIn:https://www.linkedin.com/in/jessloseke/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore whether humor belongs in B2B advertising. They dig into new research that challenges the assumption that business buyers only respond to rational, no-nonsense messaging. Topics covered:[02:44] "To Humor or Not Humor: Buyers Evaluating the Effective Use of Humor in B2B Advertisements"[03:06] How often is humor used in B2B vs. B2C ads?[04:55] What four experiments with 305 B2B buyers revealed[05:45] Three conditions that determine when humor helps or hurts[06:47] Why humor is a door opener, not a deal closerTo learn more, visit marketingarchitects.com/podcast Resources: Swani, K., Gulas, C. S., & Dinsmore, J. (2025). To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements. Journal of Business Research, 200, 115632. https://doi.org/10.1016/j.jbusres.2025.115632 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing.  In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive to retail to manufacturing. With over a decade of marketing experience, Joya knows firsthand how difficult it is to differentiate a service-based business in a crowded, fast-moving industry. The conversation covers what it really takes to build a recognizable B2B brand when your product is invisible – a service that’s hard to explain and even harder to make exciting. From navigating the “sea of sameness” in the IT space, to aligning marketing and sales, to knowing when your messaging has stopped working, Joya shares honest, practical insight from the trenches. If you’re a B2B marketer struggling to cut through the noise, make the case for branding internally, or get your messaging to actually resonate – this one’s for you. Listen wherever you get your podcasts or at razorbranding.org

The PIMCON Lineup Keeps Growing! Get a preview of the insights, strategies, and stories you'll see this year at the PIMCON stage. Customer acquisition costs keep rising, private equity keeps entering the market, and direct-to-consumer advertising gets more expensive every year. The firms finding new growth opportunities are building systems their competitors can't easily replicate. Anthony Lopez and Ilana Reeser have helped transform Your Insurance Attorney into a 300-person firm with 50 attorneys operating across multiple states. Anthony serves as CEO, leading the firm's technology and operational strategy, while Ilana has built a nationwide referral ecosystem that now generates hundreds of cases each month. In this episode, Anthony and Ilana share how they created a scalable growth engine by combining a structured B2B referral network with proprietary AI technology. They discuss the metrics they use to evaluate profitability, the systems required to manage high-volume referrals, and why strong partner relationships have become a competitive advantage in today's legal market. They also reveal how their custom AI platform is reshaping intake, case management, and operational efficiency across the firm. On this episode, you'll learn: Why B2B referral networks create a more scalable growth channel than relying exclusively on direct-to-consumer marketing. How nationwide referral partnerships generate hundreds of cases per month while strengthening reciprocal relationships. The kept CAC metric that reveals whether a marketing channel is actually profitable. How custom AI technology automates intake, client communication, and case management workflows. Unlock the exact strategies to scale your firm by heading over to pimcon.org and securing your tickets for PIMCON 2026. Like what you hear? Hit Subscribe! We do this every week.  For more resources on how to dominate your market, visit us at Rankings.io. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

Everyone is racing to the same place chasing a limited set of buyers—how will your “AI for BI” product stand out? I've been seeing teams heavily invest in copilots, agents, semantic layers, governance frameworks, and increasingly sophisticated models, yet many still hear the same feedback from sales prospects: “We may just build this ourselves?" Or they don't hear it, but suspect the customer is doing just that.  Whether they actually can DIY the solution is the wrong question. The bigger question is *why they believe they can.* Your product may have a genuine competitive advantage, but your real challenge is that this advantage isn't obvious to buyers. The moat exists, but it is invisible. What makes this relevant is that many capabilities once considered differentiators are rapidly becoming normalized. AI copilots, agentic analytics, governed data, semantic layers, and broad integrations now appear across nearly every platform in the category. As AI accelerates development, sophisticated engineering alone becomes harder to defend as a lasting advantage. So what actually creates a durable moat if the engineering and product seems easy to copy? I explore four areas: proprietary data, trusted relationships, and products that accumulate institutional knowledge remain difficult to replicate. And finally, user experience itself as a strategy. As users increasingly access your intelligence through AI agents rather than dashboards, their experience may become the moat that competitors can't copy. Highlights / Skip to: AI for BI and analytics products is facing a race to commoditization (2:09) Common moats that everyone is using right now and why they fail (3:28) Proprietary data as a moat (9:29) Being embedded in your community as a moat (11:14) Compounding institutional knowledge as a moat (15:22) UX design asa moat even when there is little/no UI to see (18:36) Find the baseline for customer experience to build into later strategies (25:11) Actionable questions to ask your team to move forward on finding your competitive differentiation as a B2B analytics product (28:02)   Links CED: A UX Framework for Designing Analytics Tools That Drive Decision Making

My guest today is Vlad Barbalat, the Chief Investment Officer of Liberty Mutual Investments, the $120 billion investment platform that sits within one of the largest insurance companies in the world.  Vlad grew up in Soviet Moldova, came to America in 1990, and built a career that eventually led him to one of the most distinctive capital allocator seats anywhere in finance.  Today we talk about how the mutual insurance structure creates a unique investment platform, what Liberty looks for in a new deal or partner, and what it means to build a career and a life in a country that gave you opportunities you never would have had anywhere else.  Please enjoy my conversation with Vlad Barbalat. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgeline.ai⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps: (00:00:00) Welcome to Invest Like The Best (00:00:53) Vlad Barbalat (00:01:28) The Most Interesting Seat in the Market (00:05:53) Breaking Down the $120B (00:10:41) How the Portfolio Is Constructed (00:11:00) The House View (00:13:49) What Liberty Looks for in a GP (00:16:32) Why Not Just Buy Bonds (00:18:30) Benefits of the Mutual Structure (00:23:40) The Luxury of the American Citizen Through Immigrant Eyes (00:30:26) How Immigration Shaped His Worldview (00:32:45) Direct Deals vs. GP Allocations (00:35:23) Branded Capital (00:39:07) Geopolitics & Investing (00:43:48) AI's Impact on Investing (00:46:22) The Valuation Debate (00:50:47) Public vs. Private Markets (00:53:53) Lessons from Goldman (00:54:41) Why Excellence Matters (00:57:30) Managing Permanent Capital (01:03:54) The Kindest Thing 

How Ankit Nayal scaled organic TikTok to 50 million views with an AI content factory, and why half of them were wasted until conversion came first.Most founders who burn through their paid ad budget pivot to organic with one or two accounts and hope something works.Ankit Nayal pivoted to organic and went to 150 to 200 TikToks a day.He runs this for his app Flamme. He has crossed 50 million views. He told me more than half of those views were wasted, because conversion was not in his framework yet. The episode is about what he built once that became obvious.The path there started in a cave. After losing his ad budget in 2025, Ankit scrolled TikTok for four hours a day for two months. He compared it to having McDonald's every meal. Out of that came the VSC framework. Viral: an under-5,000-follower account with a 100K-view post that is still picking up trend score. Scalable: a format that replicates cleanly across accounts. Convertible: a video that actually pulls downloads. Memes pulled 0.1% conversion. A girl reacting to a hook pulled 0.5%. A 100K-view reaction beat a 2M-view meme on bang for buck.The system around the framework is more cumbersome than most posts about it admit. He started by filming himself and concluded that a brown man with an Indian accent was not the best fit for the American market. He moved to Russian creators sourced through Kwork.ru at one dollar a minute and twenty-five cents per ten-to-fifteen-second reaction. ChatGPT translation overhead killed that workflow. He moved to Sora 2, then to Seedance. Every clip gets broken into five-second blocks because the model starts hallucinating past five seconds. A CapCut filter layer with ten effects scrubs the plastic skin off AI faces. Phones get lined up on physical farms because the TikTok API gets content flagged.The funnel sequence he ends on is the part that stuck with me. Organic first, then UGC, then paid. Most founders run it backwards.Video Chapters: 00:00 Introduction03:00 Losing the paid ad budget on a dating app06:00 Four hours of TikTok a day for two months11:00 The VSC framework14:00 Why memes converted nothing18:00 Russian creators on Kwork20:00 Moving to Sora 2 and Seedance22:00 The CapCut plastic-skin filter23:00 The five-second hallucination limit26:00 Why lip sync breaks scale31:00 The phone farm38:00 Which products should not run organic TikTok39:00 Organic, then UGC, then paidTopics covered:- Organic TikTok at scale for consumer apps- The VSC framework: viral, scalable, convertible- AI UGC production with Sora, Seedance, and CapCut- Creator sourcing on Kwork and the limits of real UGC- Phone farms and TikTok content flagging- Why B2B founders should not run organic TikTokLearn more:https://mobileuseracquisitionshow.com/episode/[slug]/ - Episode page https://www.linkedin.com/in/annayal/ - Connect with Ankit on LinkedIn https://www.annayal.com/ - Ankit's website https://intelligentartifice.kit.com - Newsletter

The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studies in brand building, and what it teaches us about storytelling, category creation, and why the best product doesn't always win. Together, we dig into why optimizing for serendipity beats optimizing for control, why nobody actually cares about your product features, and why treating marketing as a favor to your team might be the most expensive executive mistake of all. About our guest, Michael Londgren Michael Londgren is CMO at Responsive, the category leader in strategic response management - helping companies win more business with faster, trusted responses to RFPs, security questionnaires, and due diligence requests. He joined the company when it was still known as RFPIO and helped lead its rebrand and category creation strategy. Before that, he held senior marketing roles at DocuSign and Ariba. He's also a committed McLaren fan and a reluctant F1 convert who has since gone fully down the rabbit hole. What B2B Marketers Can Learn From Formula 1: Drive to Survive The story was always there — your job is to find it. F1 racing existed for decades before Drive to Survive. The rivalries, the drama, the characters - none of it was invented. What changed was that someone decided to actually tell the story. Ian's point is direct: "In B2B, we do the same exact thing where we just make excuses for ourselves about how boring we are. It's not boring to the people whose life's work it is." Michael connects it to the 15,000 SaaS solutions all competing for a slot in a company's stack of roughly 30: "If you're a standard B2B marketer doing the standard B2B things in a sea of 15,000 competitors, you're not gonna win." The brands that break through aren't the ones with the best features - they're the ones who found a human story worth telling. Don't brief your way to authenticity. Go find the story. Optimize for serendipity, not control. When Drive to Survive's producers started filming, they didn't know what the show would look like. They didn't know if teams would open up. They didn't know what rivalries would emerge. Season 1 was imperfect, messy, and completely riveting. Ian draws the line to B2B: "What people do is they don't do that, because they want to optimize for control. Whereas optimizing for serendipity is a far better strategy." B2B marketing teams script every word, engineer every answer, and then wonder why nobody engages. Michael connects it to something he learned from Keith Krach, co-founder of Ariba: "Luck is when opportunity meets preparation." The grind is still required — you just can't design the outcome. Sometimes the thing that makes the show is the character you didn't plan on finding. Nobody cares about your product. They care about value. Michael puts it plainly: "Let's be honest, nobody cares about the product. They don't." Drive to Survive runs eight seasons and barely covers how the cars actually work. The engineering matters enormously. But it's not the story. The story is the drivers, the rivalries, the decisions, and what it costs to win. Michael connects it directly to Responsive's rebrand from RFPIO: "RFPIO is very product focused. Responsive is a higher value, more interesting concept. Everyone wants to be responsive. That's an aspiration." The lesson for any B2B brand: lead with what the value unlocks, back it with customer voices, and let the product prove itself rather than trying to prove it upfront. Marketing is a strategic imperative, not a favor. Ian heard something on a recent shoot that stuck with him: a senior executive said, "Anything to help marketing." It sounds generous. It's actually the wrong frame entirely. "You're not helping marketing," Ian says. "You're doing the thing that is strategically imperative for our business." He identifies three people any audience most wants to hear from: the CEO (who sets the vision), customers (who validate the value), and anyone inside the organization who happens to be genuinely interesting. Michael adds the Responsive example - a team member who started small-group Coffee Chats with customers, grew them to hundreds of regulars, and became a mini-celebrity in their community: "Identifying who really resonates and putting investment behind that person. That's it." "The future of marketing is customer success — how customers are getting value — and bringing that to life authentically. Back to Drive to Survive: authentic human storytelling within the context of high-stakes racing. That combination is a winning combination." — Michael Londgren Time Stamps [1:33] Meet Michael Londgren, CMO at Responsive [2:25] Why Formula 1: Drive to Survive? [4:15] What Is Drive to Survive, and How Did It Change F1? [6:45] Were You an F1 Fan Before the Show? [8:19] Favorite Team and Driver: McLaren and Lando Norris [11:49] Start With the Easiest Path Into a Story [18:49] Marketing Lesson #1: Without Characters, Your Story Is Already Dead [19:15] Reframing "RFP Teams" as Strategic Response Management [22:00] Marketing Lesson #2: Optimize for Serendipity, Not Control [25:41] Luck Is When Opportunity Meets Preparation [38:19] Brand Story, Product Story, Customer Story — They're Not the Same [29:28] Marketing Lesson #3: Nobody Cares About Your Product [32:37] The Mistakes Drive to Survive Made in Season 1 [34:16] Stop Obsessing Over Launches - Build for the Long Haul [40:37] How to Win in a Sea of 15,000 SaaS Competitors [40:54] Win as a Team, Not Just the Driver [42:26] Marketing Lesson #4: Marketing Is a Strategic Imperative, Not a Favor [47:45] The Three People Your Audience Always Wants to Hear From [49:38] Finding Your Internal Stars: The Coffee Chats Story [50:43] Final Thoughts + Responsive.io Links Connect with Michael on LinkedIn Learn more about Responsive About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The e-commerce world didn't get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today's world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transformation and the future of commerce feel grounded, not hype-driven.We dig into the biggest platform shifts Jason has seen, then zoom in on the opportunity most people still underestimate: B2B e-commerce for manufacturers and distributors. He explains why relationship selling and sales compensation models slowed adoption, why so many teams still burn time on low-value admin work, and why the B2B digital commerce market remains wide open compared to saturated retail e-commerce. If you care about modernizing operations, improving customer experience, or scaling revenue, this conversation connects the strategy to the messy reality inside real companies.Then we go deep on AI in e-commerce, especially agentic AI that can break work into subtasks, run parallel workflows, and ship real outputs fast. Jason shares how he uses AI as a thought partner and execution partner, the prompts he repeats to find blind spots, and the non-negotiable habit of demanding citations and reviewing deliverables so hallucinations do not sneak into client work. If you're trying to stay relevant as automation accelerates, this is a practical roadmap.Subscribe for more conversations like this, share the episode with an operator who needs it, and leave a review with one AI workflow you're ready to automate next.How to connect with Jason Greenwood?LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/ Website: https://www.greenwoodconsulting.net/ podcast: https://www.greenwoodconsulting.net/podcastYouTube: https://www.youtube.com/user/jagnz1/videosReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://strategysprints.com In this episode, Simon Severino and Monica Bozinov share how AI tools are reducing cognitive load, cutting context-switching, and giving them back hours every week.. without the hype, without the technical overwhelm. 0:00 Introduction1:37 Simon's Facebook post — running 7 roles at once3:30 Context switching: the real problem AI solves6:00 Why Claude beats ChatGPT (it's not the model)8:30 Monica's 30-minute sprint with AI — gamified work11:53 10 minutes to set up a health coach agent12:46 99% sleep score — what changed15:00 AI as a business coach: behavioral guardrails17:23 Protecting relationships with AI accountability20:46 GTD roles framework: husband, father, CEO, athlete24:00 How to start: move to Claude Code from chat26:00 Connecting AI to your actual context (Gmail, calendar, notes)27:30 Jetpack Workshop — building your board WHAT YOU'LL LEARN- Why most people's AI fails (and the one fix that changes everything)- How to set up a health coach agent in 10 minutes using a simple Google Doc- The GTD roles framework for using AI across every area of your life- How Monica gamified 30-minute work sprints with Claude- The difference between using AI for confirmation vs. using it as a guardrail CONNECTX: https://x.com/simonseverinoLinkedIn: https://at.linkedin.com/in/simonseverino #B2BSales #AIProductivity #ClaudeAI #CognitiveLoad #SalesShow

How much of your B2B pipeline is human, and how much is bots and AI masquerading as prospects? In a world where nearly half of internet traffic is artificial and digital engagement data is more synthetic than ever, how can B2B leaders know when they're making real connections and when they're just shouting into the void? In this episode of Predictable B2B Success, we're joined by Anders Boulanger, founder of Engagify and author of Engage First. Anders' story is anything but predictable. From childhood magician to physics graduate to trade show “infotainer” for Microsoft and Siemens, he's mastered the science and art of stopping strangers in their tracks and turning fleeting moments into trust and pipeline. Anders argues that in an era drowning in AI-generated outreach, companies that create genuine, face-to-face human moments will command an unparalleled advantage, one no algorithm or chatbot can replicate. If you're a CEO or marketing leader wondering whether your events budget is a legacy cost or your sharpest competitive weapon, this conversation is for you. You'll come away with a new framework for thinking about real engagement and why the most powerful business signals aren't digital at all. Some topics we explore in this episode include: Authentic Interactions vs. AI Outreach: Contrasting synthetic AI-driven engagement with genuine human connections at eventsTrust in In-Person Events: Why face-to-face interactions are becoming the most trusted B2B marketing channelTrade Show ROI and Measurement: The challenge of measuring ROI and the three-legged stool model for event successBooth Engagement Strategies: The role of engagement tactics and staff training in maximizing trade show outcomesHumanization of B2B Engagement: The enduring value of authentic relationship building amidst digital noiseEvent Metrics and Analytics: New ways to track physical engagement and crowd density at showsEconomic and Geopolitical Challenges: How broader global issues impact event attendance and effectivenessVirtual vs. Physical Events: Lessons from the shift to virtual and why in-person leads to better engagementEngagify's Attract-Connect-Convey Framework: Step-by-step approach to drawing, connecting, and informing booth visitorsScaling Engagement Beyond the Founder: Building and training a team to deliver consistent booth experiences

I'll be honest, when the outreach came in for this guest, I hesitated. Someone who writes content for other people? That is not quite my world. I live in the LinkedIn inbox, building one relationship at a time. But the more I got to know Kaila Vander Horn, Head of Content at Speedwork, the more I realized we are speaking the same language. She just comes at it from a different angle. She built Speedwork's entire social department from scratch, writes over 100 posts a month for B2B companies and executives, and is known above all else for capturing each person's authentic voice.We talked about what thought leadership actually means, why your content and your inbox conversations are more connected than you might think, and why the best LinkedIn content often has nothing to do with your product. We also went on record about emojis. You will have to listen to find out where we landed.Key TakeawaysYour content is your credibility check. When someone receives a message from you on LinkedIn, the first thing they do is visit your profile. If your content shows up, tells your story, and proves your expertise, the conversation in the inbox has a much better chance of going somewhere.Authentic voice is not accidental. Kaila meets with every client to learn who they are, what lights them up, and how they naturally speak. That process is what separates content that sounds like a person from content that sounds like a press release.A content mix matters more than posting frequency. Not every post needs to be educational or a call to action. Relatable, human content — yes, even a well-placed meme — builds the top-of-funnel trust that makes your more serious posts land.Personal profiles outperform company pages, but do not neglect either. People follow people far more readily than they follow logos. That said, a company page still matters — especially if you are running LinkedIn ads or want to build credibility through social proof.Just start. Kaila shared that 88% of LinkedIn users are lurkers. If you have been waiting until you have something perfect to say, start taking notes on your next business call. The pain points you hear every day are the content your audience is waiting for.Connect with Kaila Vander Horn: linkedin.com/in/kailavanderhorn Learn more about Speedwork: speedworksocial.comIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

What if the wrong turn that changed your life wasn't even yours to take? In this episode, Justin Gray, serial entrepreneur and Managing Partner at In Revenue Capital, shares how five exits worth more than $500 million in enterprise value all trace back to one unexpected introduction at a Phoenix bar. His girlfriend at the time ran into a founder, turned down a job offer, and said: talk to my boyfriend instead. That detour led Justin to employee number six at a fintech startup, his first liquidity event, and everything that followed. Today he invests in early stage B2B vertical SaaS companies, not just with capital but with his team's hands deep in the work alongside founders every single day.   [00:03:30] What He Does and Who He Serves Serial entrepreneur with five successful exits worth over $500 million in enterprise value Managing partner at In Revenue Capital, an early stage B2B vertical SaaS venture fund Invests at seed and Series A with a hands-on operator-immersive model Two portfolio companies have already exited since the firm launched in 2023 [00:05:00] How He Got Here Wanted to be a writer in college; pivoted to business and marketing when the money wasn't there Left school four credits shy of a degree; graduated into the post-September 11th job market Took a string of marketing jobs he hated; became a self-taught Swiss Army knife of go-to-market Frustrated by the siloed, arts-and-crafts lane that marketing was stuck in [00:08:00] The Startup That Changed Everything Joined a five-person payments startup in 2006 as employee number six Took three to four months to evaluate the decision; it turned out to be the best of his life Grew the company from roughly $1 million to $294 million in annual revenue Cashed out his equity and went on to found four more bootstrapped companies [00:13:30] What Inspires Him: Upleveling People Running a services firm taught him that people are the most important asset in any business Created a phantom equity program at LeadMD; half the enterprise value went to employees at exit Over a third of those employees have since gone on to start their own companies The freedom to build something is what most people need; liquidity is the key that unlocks it [00:17:30] How In Revenue Capital Actually Works Does not maintain a traditional venture fund; operates under a fundless sponsor SPV model Flies into new portfolio companies for a day and a half workshop after closing Builds a three-pillar assessment framework using market data, portfolio benchmarks, and AI One firm partner is currently serving as CRO for a portfolio company full time [00:23:30] What the Engagement Looks Like Day to Day Founders have the team on Slack, email, and phone; communication is always on Helps with hiring, messaging, pricing, customer success, CRM rollouts, and deal cycles If there is one thing that creates outsized value, it is helping founders hire the right people Knowing what great looks like at each stage is context most first-time founders don't have [00:28:30] The Relationship That Changed Everything: The Founder at the Bar His girlfriend ran into a founder at the Coach House bar in Phoenix; a disagreement led to an apology The founder offered her a job; she declined and said: my boyfriend hates his job, talk to him That introduction led to the payments startup, the first liquidity event, and everything after Without that random bar encounter, Justin says he would still be sitting in a cubicle [00:33:30] The Painful Lesson That Came With It The same founder later invested in two of Justin's subsequent companies out of shared camaraderie Their definitions of success were completely different; misalignment became costly and painful Justin had to buy the founder's half back at multiple seven figures he didn't have earmarked for that The lesson: alignment on goals, exit paths, and vision must come before any partnership [00:38:30] Final Word: Unscalable Things Drive Success Hosts the Cheat Code and Friends podcast with relationships-driven conversations Published The GTM Cheat Code in February 2025; a national bestseller about doing unscalable things All of In Revenue Capital's deal flow comes through venture partners who trust the team The model: provide value to partners first and the doors open on their own   KEY QUOTES "The sixth ingredient that builds a great tech ecosystem, more important than all the others, is context. You have to know what great looks like." - Justin Gray "Everyone thinks they need to only do things that scale. But if you create a culture of hyper value, reward first and revenue second, the relationships open every door." - Justin Gray CONNECT WITH JUSTIN GRAY Website: https://www.inrevenue.com LinkedIn: https://www.linkedin.com/in/inrevenue   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher

Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI and buyer behavior while staying focused on what matters most: the customer. Linda shares practical advice for separating meaningful trends from hype, creating trust earlier in the buying journey and designing customer experiences that reduce friction across every touchpoint. She also explains why customer obsession should drive every decision, how to use experimentation without losing sight of scale and what leaders need to do to successfully manage change across their organizations. Whether you're leading digital transformation, evaluating AI initiatives or looking for ways to create more value for customers, this conversation offers actionable insights you can apply immediately. Tune in to learn how today's most effective B2B leaders are building customer experiences that drive both business growth and long-term loyalty. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Linda Owens: Linda Owens is the Global Vice President of Digital Customer Experience at Sherwin-Williams, where she leads initiatives that advance digital customer experiences, scale eBusiness capabilities and drive enterprise transformation. With more than 20 years of experience spanning marketing, sales, ecommerce and digital customer experience, she has helped organizations modernize customer engagement and accelerate growth across B2B and B2C markets. Throughout her career, Linda has led cross-functional teams and developed digital strategies that improve customer experiences across channels and global regions. Her expertise includes ecommerce strategy, digital marketing, customer journey optimization, CRM lifecycle programs, Martech and digital innovation. She is passionate about simplifying complexity, empowering high-performing teams and creating customer-centric solutions that deliver measurable business impact. Linda can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two keynote speakers from our upcoming B2B Ignite conference: Fiona McKenzie, President Europe at Marketbridge, and Nick Mason, CEO of Turtl. Together, they explore the shift from a knowledge economy to a judgment economy, and what it means for B2B marketers. The conversation examines how AI can help teams execute at scale while elevating the importance of human qualities such as instinct, taste, and strategic decision-making across content, buying groups, and complex go-to-market motions. The discussion also tackles the realities of "perfect-fit" marketing, why attribution will never be an exact science (and why that's okay), and how CMOs can build the trust needed to secure investment in brand and thought leadership. If you're looking to take ownership of the growth agenda and thrive in what could be a golden age for B2B marketing, this episode offers a practical roadmap. B2B Ignite takes place on 1 July in London. Listeners to the podcast can save 20% on their ticket to B2B Ignite 2026 – simply enter the discount code PODCAST when prompted at check out.https://events.b2bmarketing.net/b2bignite

Yining Wang is a Swedish-Chinese entrepreneur, former public company CEO, Executive Partner at Sincerealignment Group, and founder of Aries Intelligence Nordic AB. With experience spanning ASSA ABLOY, Melker Schörling Group, and an IPO journey, he helps bridge Eastern and Western perspectives to solve complex B2B challenges through strategic insight and inner clarity.     Welcome to the Conscious Millionaire Show - Become an Ultra-Performer. Now 3X week M / W / F   Are you an Entrepreneur, Founder, or CEO? Revenues $250K to $5M? Sign up for your Breakout Session...get custom steps to build a fast-growing, highly profitable business that makes an impact.     BREAKOUT SESSION - Book it Now     Join Host JV Crum III, with 2 exits and over 75M revenues in his companies, he is the Ultra-Performer Advisor for Founders, Entrepreneurs and CEOs ready to achieve at your the top 1%.     SUBSCRIBE to Conscious Millionaire Show     Season 12 of the award-winning Conscious Millionaire Show. The World's #1 Ultra-Performance podcast. Millions of Listeners. 190 countries -- Inc Magazine "Top 13 Business Podcasts" with 12 seasons and 3,200+ episodes.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastGenevieve Haldeman runs a $30 million solo agent business with systems so simple, most agents would miss the power in them.Genevieve got licensed in 2004 after working in her family's heating and air conditioning business. She wanted more freedom, more time with her kids, and a business she could build around her life. Today, she has built exactly that.In this episode, we dig into the lead generation levers that drive her business year after year: a $50-per-closing school donation that has turned into more than $25,000 for local causes, a town-wide yard sale that brought in three listings this year for just $916.57, and a social media strategy built on story, fun, and real human connection.Genevieve shows us that great systems do not need to be complex. They need to be clear, useful, and easy to repeat. Her model is built around serving the community, staying visible, and making people smile.If you have been overthinking your lead gen, this conversation will bring you back to what works.Resources:Visit genhaldeman.kw.com Genevieve Haldeman on Instagram at @genhaldemanrealtorLearn more: Keller Williams CommandOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

In this episode, Bradley sits down with Stephen Woessner, co-founder of Predictive ROI, who has owned five businesses and spent 16 years helping agency owners grow. Stephen shares his family's entrepreneurial roots and why he believes risk tolerance, strategic clarity, and team-building form the core of any founder's DNA.They cover the "ones and threes" revenue friction points, Predictive ROI's three pillars of growth (grow audience, nurture leads, increase sales), and why trust has moved so far upstream in B2B buying that most prospects are already pre-sold before a first conversation. Stephen also breaks down where agentic AI is creating real operational leverage today.This goes beyond tactics and into what sustainable growth actually requires. What does owning your addressable market mean in practice? How do you pick one channel when resources are tight? And how do you build trust deep enough that the sales process becomes a foregone conclusion? If you are working to grow more predictably, build a stronger pipeline, and understand how content and AI function as real business tools, this conversation is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.ResourcesLearn more about Stephen Woessner and Predictive ROI: https://predictiveroi.com/Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephenwoessnerListen to the Sell With Authority podcast: https://open.spotify.com/show/2JUWdPxO9zhTzRtalDC59E?si=39125931da4a4247 https://podcasts.apple.com/us/podcast/sell-with-authority/id1596810706 Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://www.coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit and actionable recommendations.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.

Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project, an open-source initiative focused on creating standards for value and pricing models that both humans and AI can understand.  Steven Forth is back on the podcast—and as usual, he and Mark waste no time diving into a topic that feels a little futuristic, a little controversial, and a lot important: What happens when AI becomes the buyer? This is another thoughtful debate where Steven's vision for AI-powered buying collides with Mark's 'healthy' skepticism.  If you've ever wondered how pricing, value, and buying decisions will evolve in an AI-driven world, this conversation offers a fascinating glimpse into what comes next.   Why You Have to Check Out Today's Podcast: Discover how AI buyers will evaluate vendors and why companies that don't provide structured pricing and value data may be ignored—or worse, misrepresented by AI systems. Learn why pricing transparency may become unavoidable as AI agents increasingly compare solutions, estimate costs, and evaluate alternatives on behalf of buyers. Understand the emerging infrastructure behind AI-powered purchasing and how open-source value and pricing standards could reshape the future of B2B sales.   "If you don't want the AI to hallucinate about your company, you should give it the data it needs to do its job." – Steven Forth   Topics Covered: 02:00 – The Foundation for AI Buyers.Why AI needs standardized pricing and value data before it can make buying decisions. 04:00 – Pricing Models AI Can Actually Understand. Why pricing is more than a price list—and how AI could calculate costs across vendors automatically. 05:30 – Will AI Ignore Your Company?. The risk of missing or unstructured pricing data—and why AI may simply make assumptions about your business. 07:15 – Can Complex Pricing Be Standardized.  Mark challenges whether today's complicated pricing models can really be captured in a common framework. 09:00 – The Biggest Challenge: Understanding Value. Can AI truly understand value without understanding the root causes behind business results? 12:00 – Why Value Models Matter. Steven explains why value models aren't about intelligence—they're about giving AI the information it needs to reason. 15:00 – The Next Frontier: Product Configuration. Why pricing and value aren't enough—and how AI could eventually recommend the ideal product setup for every buyer. 18:00 – Can AI Pick the Best Solution?The debate over whether AI can evaluate context, causation, and business needs—not just numbers. 21:00 – When Buyers Have the Upper Hand. How AI could help buyers calculate value using their own private data without sharing it with vendors. 24:00 – The Future of Pricing Transparency. What happens when competitors—and AI—can instantly analyze your pricing structure? 26:00 – Getting Ready for an AI-Powered Buying World. Why businesses should start preparing now for a future where AI becomes the buyer.   Key Takeaways:  "If you don't want the AI to hallucinate about your company, you should give it the data it needs to do its job." — Steven Forth  "The AI needs to understand the value before it can understand if the price is reasonable or not." — Steven Forth  "The value project is just plumbing. Let's be able to connect the pipes." — Steven Forth    People & Resources Mentioned: The Value Project. An open-source initiative designed to create standardized, machine-readable formats for value models and pricing models that can be shared across business systems and understood by AI. Value Intelligence (ValueIQ). Steven's company focused on value management, value modeling, and helping organizations quantify and communicate customer value. GitHub. The repository where technical contributors can access, test, and improve The Value Project's open-source schemas. Linux Foundation. Mentioned as a potential future home for the project if adoption and community participation continue to grow. JSON (JavaScript Object Notation). The structured data format used to represent value and pricing models in a way that software systems and AI can interpret.   Connect with Steven Forth: Website: https://thevalueproject.org LinkedIn: https://www.linkedin.com/in/stevenforth/  Email: steven@valueiq.ai Subscribe to Steven's Substack: Synthetic data in pricing: https://pricinginnovation.substack.com/p/synthetic-data-in-pricing   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

AI learns from what you tell it. So what are you saying? Leah Nurik is the CEO and Co-Founder of Brandi AI, a brand intelligence and AI visibility platform that helps brands understand and improve how they show up in generative AI search. With more than 25 years of experience in B2B tech PR, brand marketing, and strategic communications, Leah has built companies and strategies at the intersection of technology, growth, and visibility. She previously founded Gabriel Marketing Group, an award-winning agency that worked with more than 400 high-growth technology companies.Today, through Brandi AI, Leah is helping marketers, PR leaders, and brands navigate the next big shift in discovery: how companies are found, described, and trusted in AI-first channels.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Brandi AIWebsite: https://mybrandi.aiLinkedIn: https://www.linkedin.com/company/mybrandi/Leah NurikLinkedIn: https://www.linkedin.com/in/leahgabriel/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

#366 | The B2B buyer has gone antisocial. No form fills, no hand raises, just self-directed research through Google, Reddit, and AI before they ever talk to sales. In this session, you'll hear from three marketing pros about how they built a LinkedIn influencer program that doubled branded search volume, why ungating top-of-funnel content drives more meetings - not fewer, and how to build an LLM visibility page so AI models correctly answer questions about your product. Plus the case for measuring trust in hours of content watched, and much more. Featuring Judy Kimball (Consensus), Hunter Talpas (Tekmetric), and Mason Cosby (Scrappy ABM).Timestamps(00:00) - - How the B2B funnel has flipped (05:52) - - Why brand is the new demand (08:23) - - Running a LinkedIn influencer program that moves pipeline (13:19) - - Why ungating content drives more meetings, not fewer (15:57) - - Building for AI and LLM visibility (19:00) - - What an LLM visibility page looks like (24:48) - - Using async video to build trust at scale (29:14) - - Why seven hours of content watched beats 28 touch points (36:26) - - How to get leadership to ditch the MQL model (42:00) - - Measuring demand gen by stage of the buyer journey Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Join the next cohort of Opal U, a live 5-day course designed for senior marketing leaders who are ready to ship more with AI, at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Yining Wang is a Swedish-Chinese entrepreneur, former public company CEO, Executive Partner at Sincerealignment Group, and founder of Aries Intelligence Nordic AB. With experience spanning ASSA ABLOY, Melker Schörling Group, and an IPO journey, he helps bridge Eastern and Western perspectives to solve complex B2B challenges through strategic insight and inner clarity.     Welcome to the Conscious Millionaire Show - Become an Ultra-Performer. Now 3X week M / W / F   Are you an Entrepreneur, Founder, or CEO? Revenues $250K to $5M? Sign up for your Breakout Session...get custom steps to build a fast-growing, highly profitable business that makes an impact.     BREAKOUT SESSION - Book it Now     Join Host JV Crum III, with 2 exits and over 75M revenues in his companies, he is the Ultra-Performer Advisor for Founders, Entrepreneurs and CEOs ready to achieve at your the top 1%.     SUBSCRIBE to Conscious Millionaire Show     Season 12 of the award-winning Conscious Millionaire Show. The World's #1 Ultra-Performance podcast. Millions of Listeners. 190 countries -- Inc Magazine "Top 13 Business Podcasts" with 12 seasons and 3,200+ episodes.

In this episode, Shiva Manjunath and Slobodan Manić go over the important lessons the Knicks (winning in 5) taught us about B2B. It's a super serious episode and we go in depth with a LOT of important things you need to learn, and know, about B2B.

Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received

Karel Papik spent 20 years making video games and then discovered that gaming principles for hooking users in the first hour are more advanced than most B2B onboarding. He brought that thinking to Product Fruits, then scrapped the entire roadmap to rebuild it around AI.We get into why his investors offered more money within 24 hours of hearing the pivot, how "forbidden mechanics" from gaming translate into SaaS adoption, why he stopped doing outbound and content entirely — and why he now tells founders to stop listening to customers about the future of their product.For SaaS founders, product managers, and operators thinking seriously about onboarding, AI adoption, and how to grow without chasing every trend.In this episode: → Why investors offered more money within 24 hours of the AI pivot → How gaming "forbidden mechanics" translate to SaaS adoption → Why they stopped doing outbound and content — and what replaced it → Personalizing onboarding at the user level, not the segment level → Why founders should stop asking customers about the future → The personal cost of critical thinking and going against consensus----------- Episode's Chapters -----------0:00 — Intro & Karel's Gaming Background1:13 — From Video Games to SaaS: How Karel Found Product Fruits3:17 — Gaming Principles That Apply to SaaS Onboarding6:59 — Why Product Fruits Went All-In on AI9:19 — AI Personalization & How Elvin Works15:07 — The "Annotation" Method: Teaching AI About Your Product20:33 — Data Privacy & Why Customer Data Stays Separate21:40 — Dealing With AI Uncertainty & Pricing Changes22:58 — Growth Strategy: PPC Over Content26:21 — Biggest Win: The Bold Bet on AI29:17 — Founder Hack: The Power of Critical Thinking

Well, Alex stretched the B2B gimmick pretty thin for this episode - no, Kurt Fuller did not star in an adult film early in his career - but the important thing is we got THE RUNNING MAN in Contrarians Canon. The better version too (not that Edgar Wright's take offered much competition.) So why did Arnie's failed to connect with the world the way his other 1987 movie, Predator, did? We have theories. Listen to them in this Real Talk segment!TIMELINE00:01:26 The One With The Boat00:01:59 Real Talk00:52:22 The Future & Patreon Stuff- Interested in more Contrarians goodness? Join THE CONTRARIANS SUPPLEMENTS on our Patreon Page! Deleted clips, extended plugs, bonus episodes free from the Tomatometer shackles… It's everything a Contrarians devotee would want!- Our YouTube page is live! Get some visual Contrarians delight with our Contrarians Warm-Ups and other fun videos!- Contrarians Merch is finally here! Check out our RED BUBBLE MERCH PAGE and buy yourself something nice that's emblazoned with one of our four different designs!- THE FESTIVE YEARS have been letting us use their music for years now and they are amazing. You can check out their work on Spotify, on Facebook or on their very own website.- Our buddy Cory Ahre is being kind enough to lend a hand with the editing of some of our videos. If you like his style, wait until you see what he does over on his YouTube Channel.- THE LATE NIGHT GRIN isn't just a show about wrestling: it's a brand, a lifestyle. And they're very supportive of our Contrarian endeavors, so we'd like to return the favor. Check out their YouTube Channel! You might even spot Alex there from time to time.- Hans Rothgiesser, the man behind our logo, can be reached at @mildemoniospe on Instagram or you can email him at mildemonios@hotmail.com in case you ever need a logo (or comics) produced. And you can listen to him talk about economy on his new TV show, VALOR AGREGADO. Aaaaand you can also check out all the stuff he's written on his own website. He has a new book: a sort of Economics For Dummies called MARGINAL. Ask him about it!Up next, our Bedroom to Box Office event gets very European and very pretentious, as we hit one of the most explicit movies every covered on the show, the French drama ROMANCE! In the meantime, let us know what you thought of the 1987 version of The Running Man: Is Arnie the better, funnier, buffer protagonist when compared to Glen Powell? Does Maria Conchita Alonso get more to do here than in Predator 2? Can you ever watch Family Feud the same way again? E-mail us at wearethecontrarians@gmail.com or share your thoughts with us on Threads or BlueSky!

Gaurav Agarwal, COO of ClickUp, joins Sam Jacobs, AJ Bruno, and Asad Zaman after ClickUp, a company north of $300 million in ARR, parted ways with 22% of its workforce while rolling out pay packages up to $1 million a year for the individual contributors who stay. Gaurav walks through how a central Foundry team builds the tooling while each function's top performers automate their own jobs, why he wants his org to run like a pirate ship before a naval fleet, and how a two-person marketing team now ships 70 to 100 campaigns a week. Topics include which roles get eaten as AI collapses the org chart, why a great seller will never get the AI leverage a great engineer does, the case for working in public so AI has full context, and the mercenary-versus-missionary tension reshaping GTM talent. Plus, a Quiz Pro Quo on the SpaceX IPO and OpenAI's tender offer, and a Bulls and Bears debate on buying applications from foundation model companies versus the pure application layer. Key Takeaways: - Gaurav's mental model moved from treating AI as a sidekick to treating AI as the worker itself. As Gaurav Agarwal, COO of ClickUp, framed it: "AI will do the job, you like it or not... Humans will build AI to do the job and AI will do the job better than an 80th percentile human. And then our jobs become managers and trainers of AI." - ClickUp is rebuilding its compensation bands around the people who create the most leverage with AI. As Gaurav Agarwal put it: "we want our top employees who are using AI to build digital workers... They should be paid higher," and he is blunt that the payoff is uneven by function: "I don't think sales gets the same leverage out of AI the way engineering does." - Standing up an AI-native org early means choosing chaos before structure. Six months into ClickUp's push, Gaurav Agarwal described it plainly: "what I need right now is I need entropy... let's go be a little bit like a pirate ship... then we will bring in someone who can structure those pirates as a naval fleet." - As AI collapses engineering, product, and design into overlapping roles, Gaurav Agarwal made the case for the multi-spike specialist over the generalist: "I think it's an E-shaped specialist... specialists who have more than 2 or 3 spikes eat up those spikes." His rule for who wins the consolidation: "the one with the best taste and the drive to work and learn and improve eats up adjacent departments." Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno, CEO at QuotaPath - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman, CEO at Sales Talent Agency - https://www.linkedin.com/in/azaman1/ Guest: Gaurav Agarwal, COO at ClickUp - https://www.linkedin.com/in/gauravragarwal/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Gaurav Agarwal 03:55 ClickUp's 22% AI Layoff 05:30 AI Will Do the Job 07:42 Agentic Workflows at ClickUp 10:43 Pirate Ship or Naval Fleet 15:07 AI's Jagged Edges 17:13 Where Do You Start 24:19 AI Amplifies Talent Gaps 25:50 Should You Record Everything 40:28 Quiz Pro Quo 48:56 Paying for AI Leverage 53:27 Mercenary Versus Missionary 1:01:12 Bulls and Bears 1:09:59 Hiring Salesforce GTM Talent 1:12:25 Collapsing Roles and Specialists

She had a six-pack, a thriving ER career, and did everything right on the surface. Then she was diagnosed with cancer. The cause was not genetics. It was the lifestyle pattern most founders follow every day.Dr. Jennifer Ron is an ER physician turned Integrative Cancer Care specialist and cancer survivor. She breaks down which founder habits accelerate aging and the protocols that reset your health fast.00:00:00 Introduction00:02:05Q: What are the habits that founders have right now that are accelerating their aging?A: Dr. Jennifer Ron shares her story of being a fit ER doctor diagnosed with cancer. The four pillars: nutrition, exercise, stress management, and sleep.00:05:48Q: Did your lifestyle cause the cancer?A: Dr. Jennifer Ron says it was 100% stress and sleep deprivation, averaging four to six hours per night during shift work.00:08:18Q: How much of cancer is actually genetic versus lifestyle?A: Dr. Jennifer Ron explains genetics cause only 5-10% of cancers. The other 90% are epigenetic lifestyle factors founders can control.00:13:28Q: What do you say to the busy founder who thinks they don't have time for health?A: Dr. Jennifer Ron says founders are models for their team and recommends morning routines, meal prep, and hard time boundaries.00:22:18Q: Which is worse for you — sugar, alcohol, or processed foods?A: Dr. Jennifer Ron says ultra-processed foods are the absolute worst and should be cut first, even before sugar and alcohol.00:29:30Q: How does intermittent fasting work and what does it do?A: Dr. Jennifer Ron explains the 16:8 window, metabolic flexibility, and how fasting promotes gut health and immune function.00:37:10Q: Are oncologists teaching patients about nutrition and lifestyle?A: Dr. Jennifer Ron says most oncologists lack bandwidth. Integrative care fills the gap alongside conventional treatment.Subscribe to Founder Talk so you never miss an episode.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.ㅤMost people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.ㅤBest Moments:(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era(04:27) Data Axle still calls 25 million businesses a year to verify them by hand(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV(10:42) Direct mail is far from dead, and even Amazon is leaning back in(12:52) Why a small, clean database beats a big, unreliable one every time(14:45) The skeptic who doubled his events budget once he forced an ROI story

The Dashboard Is Dead: What Snowflake's CMO Does Instead Denise Persson runs a 700-person marketing organization at one of the most data-rich companies on the planet, and she does not start her morning by logging into a dashboard. She interrogates her data directly, gets answers to questions she used to have to Slack three people about, and moves on. No meetings about the numbers. No debates about what the pipeline data means. No waiting until end of quarter to find out if a campaign worked. In this session, Denise joins SaaStr CAIO Amelia LeRutte to break down what AI-powered marketing actually looks like when you have the scale, the data infrastructure, and the compliance requirements of Snowflake, and what founders and marketing leaders at any stage can steal from the playbook right now. You'll learn: How Snowflake cut cost per opportunity by 30% by using agents to optimize media spend in real time across fragmented channels that used to require separate analytics for each What Denise's morning brief actually contains, from pipeline projections to org health to flagged travel expenses, and why nobody gets a Slack message from her anymore Why the GTM engineer is the only marketing function Snowflake is actively hiring into, what profiles are converting into the role, and why business analysts are not making the list How to build AI fluency across a large team without making it mandatory or performative, including the weekly AI challenge, quarterly AI days, and a leaderboard that rewards curiosity over token count Why data quality is the single most important investment before deploying any agent, and why bad data plus AI just means bad decisions faster and at scale This is for you if: You lead a marketing team of any size and want to see what the "most AI-assisted marketing team in B2B" actually looks like in practice, not in a slide deck You are trying to figure out how to get a large or compliance-sensitive org moving on agents without losing control of what they are doing You want to understand what the GTM engineer role actually looks like day to day and how to find or develop one inside your existing team

Chef Sherief Shawky's journey is anything but conventional. Raised between Virginia and Egypt, Sherief's path began in a family-owned pizzeria before taking him through some of the industry's most demanding kitchens, working alongside award-winning chefs, opening restaurants, leading culinary teams, and ultimately becoming Corporate Chef and Team Leader for North America at Unox. In this episode, Sherief shares the experiences that shaped him—from learning to leave his ego at the door, navigating burnout, overcoming a serious back injury, and making the difficult decision to step away from restaurant operations at the height of his career. We also discuss mentorship, leadership, mental health in hospitality, his work as an ambassador for The Burnt Chef Project, and why he believes food remains the universal language that brings people together. Most importantly, this is a conversation about opportunity—recognizing it when it appears and having the courage to say yes. Topics Covered: • Growing up between Egypt and the United States • Working with Chef Sherry Yard and Chef Jamie Lynch • Lessons learned from high-pressure kitchens • Burnout, injury, and career transitions • Leadership and mentoring the next generation • Mental health and The Burnt Chef Project • Life at Unox • Why food is the ultimate connector Plus, Chef Sherief prepares two incredible dishes in the studio, showcasing the creativity, discipline, and culinary perspective that have defined his career. This is Episode 202 of the Walk-In Talk Podcast. BRAND PARTNERS Metro Foodservice Solutions & Trimark USA https://www.metro.com  Commercial-grade storage, transport, and workflow systems trusted across professional kitchens. TriMark USA TriMark is the largest foodservice design, equipment, and supplies provider in North America, helping operators build, equip, and optimize hospitality kitchens through design-build expertise, sourcing, installation, and service. RAK Porcelain USA https://www.rakporcelain.com Professional tableware engineered for durability and presentation. Citrus America https://www.citrusamerica.com Premium citrus solutions supporting chefs, retailers, and distributors. Crab Island Seafood https://crabislandseafood.com Florida-based supplier delivering responsibly sourced seafood to foodservice partners. Testo North America https://www.testo.com/en-US Precision measurement and food safety solutions for professional kitchens. CAUSE PARTNERS The Burnt Chef Project https://www.theburntchefproject.com Advocating for mental health awareness in the hospitality industry. Operation BBQ Relief https://operationbbqrelief.org Providing meals to communities impacted by natural disasters. Sustainable Supperclub https://www.sustainablesupperclub.com Pop-up dining experiences focused on sustainability and food access. TRADE SHOW & INDUSTRY PARTNERS Florida Restaurant Show https://www.therestaurantshows.com/florida/ New York Restaurant Show https://www.therestaurantshows.com/new-york/ California Restaurant Show https://www.therestaurantshows.com/california/ Pizza Tomorrow Summit https://www.pizzatomorrow.com/ U.S. Culinary Open https://www.usculinaryopen.com/About Creative Loafing Tampa Bay https://www.cltampa.com ABOUT WALK-IN TALK MEDIA Walk-In Talk Media is an industry-recognized B2B food and hospitality media company focused on chef-driven storytelling and real conversations inside the business of food.  

In this episode, we unpack the biggest mistakes founder-led businesses make when trying to scale, what it really takes to step out of day to day, and the critical piece most businesses overlook when chasing sustainable growth. If you are ready to build a business that grows with intention, this conversation will give you the clarity and direction to start making that shift. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

In a hyper competitive market, you need to differentiate in any way that you can.Visibility and ultimately 'authority' are a proven way to drive B2B sales – and justify more premium pricing.The goal is to get out of what Seth Godin refers to as ‘sort by price'.  That happens when every product looks the same, so buyers simply choose the cheapest one.Good marketing is the way to avoid that trap. It is the time tested, proven route out of that sales dead zone.In this episode we discuss  4 key ways to create brand differentiation and establish authority.   This how to rise about the market noise and start closing more B2B sales.Visit A Seat at The Table's website at https://seat.fm

In this episode of B2B Vault: The Biz To Biz Podcast, host Allen Kopelman sits down with Jaki Kackert, a seasoned marketing consultant with experience working for industry leaders, including Disney, Fiserv, and Intuit.Jackie shares her journey through fintech and payments marketing while discussing how marketing has evolved from traditional advertising to today's AI-driven digital landscape. The conversation explores the power of storytelling, personal branding, customer engagement, and why businesses must adapt to changing technology without losing the human connection.You'll also learn practical marketing strategies for small businesses, how AI can enhance productivity, and why consistency in communication is key to customer retention and long-term growth.Key Topics: ✅ Marketing strategies for small businesses ✅ AI's role in modern marketing ✅ Personal branding and LinkedIn growth ✅ Customer retention and engagement ✅ Fintech and payments industry trends ✅ Building trust through storytelling ✅ Marketing tools every business should considerPowered by Nationwide Payment Systems.

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today's independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees. Mike Minett is the Founder and Chief Growth Officer at PORTABL, a platform helping businesses manage and support the global independent workforce. He is focused on enabling organisations that rely on freelancers, contractors, and contingent workers to better retain, engage, and protect their flexible talent through modern benefits and workforce infrastructure. Alongside PORTABL, Mike is a growth advisor to a range of businesses and passion projects. He also works on building access to global AI, software, and tech talent, including developing pathways for distributed freelance talent in emerging markets such as Ghana, aligned to global time zones for remote delivery. PORTABL is a SaaS platform and orchestration layer for the flexible workforce, designed to close the gap between traditional employees and independent workers. While permanent employees typically receive structured benefits such as health cover, pensions, and wellbeing support, freelancers and contractors often do not. PORTABL addresses this by providing access to health, insurance, financial wellbeing, and savings products, alongside tools that help businesses improve retention, engagement, and compliance across their contingent workforce. Recognised by organisations including Zurich Innovation, the MetLife Techstars Digital Accelerator, and Plug and Play, PORTABL is building a new category in the future of work. It is founded by a team with deep experience across freelancing, insurance, employee benefits, fintech, and B2B platforms, and is built by independent workers for independent workers to help them connect, stay protected, and thrive. You'll hear practical strategies for starting an HR consulting business, finding consulting clients, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you'll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You'll Learn in This Episode: Lessons from moving out of corporate and launching an HR-related business. The unique challenges and opportunities of supporting freelancers, gig workers, and consultants. How to validate new consulting and HR tech ideas with real market feedback. Episode highlights: Mike's background in investment banking, his transition to entrepreneurship, and writing his book, “Follow Me Out the Door”. The problems faced by freelancers and the inspiration behind founding PORTABL. How PORTABL delivers employee-style benefits to independent workers, and how the model works. The bulk buying/group buying power of the platform and how it benefits users. Validation of the business concept through over a thousand one-to-one conversations with freelancers. Challenges of building a marketplace for diverse types of independent workers. The business model: B2B2C (working through coworking spaces, associations, etc.). Marketing and growth: targeting both organizations and end users, go-to-market strategies, and the challenge of telling the story to multiple audiences. Attracting investment: The story of connecting with investors and how AI-powered networking led to a partnership with Alligator, a leading HR tech investor. Advice for other HR tech founders: the importance of resilience, community, and persistence. The significance of community for independent workers and how to find support networks. Marketing and Business Growth: Mike explains that PORTABL's business model is B2B2C, meaning it reaches freelancers via organizations such as coworking spaces, business teams, or industry associations. Marketing efforts focus on educating both the organizations providing access to freelancers and the individuals who will use the platform. Mike notes the complexity of storytelling when there are multiple audiences and highlights the importance of focus and segmentation for early growth. PORTABL is currently concentrating on launches in the UK and Ireland, with plans for expansion into Germany and further afield. Building partnerships, leveraging AI-powered tools for investor connections, and forming a community around the platform are key elements of their growth strategy Resources & Links Mentioned: Company's website: www.portabl.co Mike's LinkedIn: www.linkedin.com/in/mikeminett Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don't miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Dos empresarios. *Mercados completamente diferentes.* Uno vende zapatos B2C en Mercado Libre y está en el peor momento de su vida. El otro tiene Cometa Supplies (B2B) y está en el pico de su éxito. Pero Arturo debe $17 millones y ocultó la quiebra hasta que no pudo más.Arturo (zapatos B2C) se hunde en silencio. No revisaba los números. Ocultaba costos. No veía el error que lo llevaría a la bancarota. Cristóbal (Cometa Supplies B2B) alcanzó su mejor año. Números claros. Crecimiento. Éxito visible.Carlos analiza cómo dos empresarios en industrias completamente distintas toman decisiones opuestas. No es sobre el mercado. No es sobre el producto. Es sobre decisiones silenciosas que te quiebran sin que lo veas venir.

Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results.In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn's Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ever in driving real business results.Highlights:(00:00) Introduction(00:12) Meet Davang Shah & the LinkedIn Creator Marketplace(00:43) Why B2B creators need deep expertise(01:39) Authenticity and trust on LinkedIn(03:04) Why B2B influencer marketing is different(04:16) Creator vs practitioner vs thought leader(06:27) What makes LinkedIn's marketplace different(07:29) From clicks to real business results(08:36) Relationships between creators and brandsResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Davang's LinkedIn: https://www.linkedin.com/in/davang-shah Follow LinkedIn: https://www.linkedin.com/company/linkedin LinkedIn Website: https://linkedin.com/ 

In this episode of "The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas," hosts Bela Musits and Mike Wasserman sit down with Gorm Tuxen, a remarkable entrepreneur whose journey began when he moved from Denmark to the United States to start a furniture distribution business. Today, Gorm leads several successful global companies specializing in high-level security and technology. He is also the author of the insightful book, Immigrant Entrepreneurship in America.Gorm shares his unique perspective on the intersection of immigration and business, explaining how the experience of moving to a new country can instill a "survival" mindset that fuels entrepreneurial success. He discusses the statistical significance of immigrant-led businesses in the U.S. and why this group often finds unique opportunities in the market.The conversation dives deep into practical business strategies, where Gorm offers clear advice on B2B sales, growth, and development. He breaks down his approach to building and scaling companies, emphasizing the importance of solving actual problems for customers rather than just selling products.Key Discussion Points:The Immigrant Mindset: How the challenges of starting over in a new country can create a resilient and driven entrepreneurial spirit.Transitioning from Distribution to Tech: Gorm's evolution from furniture distribution to managing global security and technology firms.B2B Sales Strategies: Insights into high-level business-to-business sales and how to build long-term value for clients.Scaling and Growth: Practical tips on expanding a business globally and managing multiple companies.The "Problem-First" Approach: Why understanding the customer's core problem is more important than the initial product idea.Entrepreneurship as a Driver of Innovation: Exploring the dynamic relationship between entrepreneurship and the broader American economy.Whether you are a seasoned business owner, an aspiring entrepreneur, or someone interested in the cultural impact of immigration on innovation, Gorm Tuxen provides a wealth of knowledge and inspiration. Join Bela Musits and Mike Wasserman for this fascinating look at what it takes to forge an unconventional path to success.Connect with The Unconventional Path:Our podcast is now available on YouTube. Simply search for "The Unconventional Path" to subscribe and never miss an episode.We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.Thanks for listening,Bela and MikeSEO Search Terms:Immigrant entrepreneurship, Gorm Tuxen, B2B sales strategies, global business growth, security and technology innovation, Bela Musits, Mike Wasserman, The Unconventional Path podcast, entrepreneurship advice, business development tips, immigrant business success stories, scaling a tech company, furniture distribution business, innovation stories, entrepreneurship book.

A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In this episode, you'll learn how to turn branding, digital footprint, and intake into a consistent, human experience that wins trust and converts more of the right clients.   In this episode, Steve Fretzin and Fiona Stevenson discuss: Unreasonable hospitality and the “2%” difference Brand vs. marketing for law firms Defining mission, values, and ideal clients Consistent intake and first-impression systems Human connection vs. AI in client intake   Key Takeaways: A law firm's brand is defined less by its logo and more by what people say when the lawyers aren't in the room. Clarity on mission, values, and the types of clients you do and do not want to serve should act as a north star for all marketing and client interactions. Consistency across every touchpoint (including your website, email, phone, live chat, and in-person conversations) is essential for building trust and a recognizable brand. The first phone call often happens on one of the worst days in a client's life, so warmth, empathy, and active listening are non‑negotiable in intake. While AI can enhance efficiency behind the scenes, real humans at the end of the phone line remain critical to delivering the kind of experience that truly reflects a firm's reputation.   "Brand is what people are saying about you when you're not in the room. You might not have even spoken to that person, and they've already got a perception about what your brand is." —  Fiona Stevenson   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Fiona Stevenson: Fiona Stevenson is Associate Director of Marketing at LEX Reception. She brings 20 years of B2B marketing experience across SaaS, professional services, retail, and the public sector. Her particular interest is customer insights - she believes good marketing starts with an honest understanding of what buyers actually need. She writes about legal operations, client experience, and practical growth for law firms.   Connect with Fiona Stevenson:   Website: https://www.lexreception.com/blog/author/fiona/ LinkedIn: https://www.linkedin.com/in/fionahstevenson/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Are your channel decisions rooted in strategy, or just habit?For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics?Before long, there's a whole content operation built around platforms nobody consciously chose.In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not.From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly.Find out:Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already onImportant links & mentions:Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?B2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsTimestamps:00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don't try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what's next19:54 B2B Content Operations Benchmark reminder20:32 Wrap upAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

What if millions of Americans had already proven they could handle a mortgage payment — and the system simply refused to count it?Reggie sits down with Suhas Reddy, Head of Product at Pathward Bank, to unpack what it really means to build product inside the most regulated corners of financial services. Suhas was among the early product leaders at Fannie Mae, driving the Lighthouse Project that later transformed one of the world's largest secondary mortgage institutions into a customer-centric, digital-first product organisation. He now leads product at Pathward as SVP of Product Management across the Nasdaq-listed sponsor bank's B2B products — payments, issuing, lending, acquiring, and commercial finance — developing the products that enable fintechs and brands to reach customers at scale.The conversation covers the 10-year product build that became an overnight pandemic success story, why Suhas treats risk and compliance as design constraints rather than roadblocks, and the title insurance battle he fought — and lost — years before it became national policy. They get into the philosophy of “Legos, not unicorns” as a framework for building scalable fintech infrastructure, and the human-centric conviction that turned rental payment history into a mortgage underwriting signal — unlocking homeownership for borrowers the system had previously ignored. Suhas continues to build infrastructure that expands financial access for underserved communities through Pathward's product platform.

Warum hältst du dich mit Reichweite und Sichtbarkeit auf, wenn am Ende des Tages aufs Konto immer noch zu wenig rüberkommt? Die meisten laufen einer Podcast-Mär nach, die für große Marken gemacht ist – nicht für Menschen wie dich oder mich. Sascha Ladurner hat kein Interesse am Bullshit-Bingo und genau deswegen solltest du jetzt zuhören.Reichweitenfetischismus sabotiert dein Geschäft: Warum Follower-Zahlen im B2B nichts bringen, wenn du nicht exakt die Richtigen erreichst. Kunden zahlen keine Likes.Preisgekrönte Egos? Egal. Was zählt, ist das Ergebnis beim Kunden, nicht der Pokal im Regal.Podcast als Content-Maschinerie – nicht als Massenmedium: Wie du mit minimalem Aufwand maximale Expertenwirkung erzielst und endlich raus aus dem Content-Hamsterrad kommst.Es braucht weniger Show und mehr Substanz – das ist meine Ansage. Zieh dir die ganze Folge rein und hol dir echte Orientierung für dein Geschäft: https://theangryteddy.comMehr zu Sascha auf https://quickdraw.at_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker_________________________________________________Dein nächster Schritt: Vom Zuhören zum Handeln.Du spürst, dass ein Podcast der richtige Hebel für dein Business ist. Aber noch fehlt das Fundament. Nicht das Mikrofon. Die Haltung.Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht. Zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet.Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit, ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht, für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/frieseneckerKeine Podcast-Folge verpassen:

Salesforce renamed Commerce Cloud to Agentforce Commerce and calls this its biggest release in years. Rebrand, or substance? Nitin Mangtani makes the case.Every enterprise vendor is bolting "agentic" onto its roadmap this year. Salesforce went further and renamed the whole product. Nitin Mangtani, who runs Commerce and Retail Cloud, came on to defend the release line by line.We get into Storefront Next, the new storefront meant to serve both the merchant who wants clicks and prompts out of the box and the developer writing code with AI-native tools. The agentic layer: a search engine built on shopper intent instead of keywords, native chat, a ChatGPT catalog integration going live in June, and a shopper agent that's supposed to behave like the associate you'd get in a good store. The B2B story the B2C headlines tend to bury, including round-trip quoting, multicart, and a buying flow that runs on WhatsApp. And modern POS, where the bet is that systems nobody has rethought in twenty years are finally worth rebuilding.Nitin came in through the PredictSpring acquisition two years ago and ran Google's shopping team back in the early 2000s, so he's watched the discovery layer move before. His line throughout: technology for its own sake is worthless. Tie it to ROI and a better customer experience, or don't ship it.So I pushed on the question every merchant on the platform is actually asking. Hear Agentforce Commerce, Storefront Next, and a ChatGPT integration in the same week, and what changes for you, and how soon? Listen and decide whether the rebrand earns the airtime.The Watson Weekly interview is sponsored by Avalara - the agentic AI platform automating global tax and compliance for leading eCommerce brands. For more details: https://avalaratax.watsonweekly.com.

Today on the show, we have Dr. Nesrine Changuel, founder of Product Excellence and Product Management Career Lab Director at ESSEC Business School. Prior to Product Excellence, Nesrine held senior product roles at Google, Spotify, and Microsoft. In this episode, we dig into why the technical barrier to building products has dropped so dramatically that functional quality alone can no longer differentiate — and what that means for teams that haven't yet learned to design for emotion. We explore the concept of product delight, what it actually means beyond confetti and Easter eggs, and how Nesrine's Delight Model Framework gives teams a step-by-step path to building emotional connection into any product — B2C or B2B. We discuss the real difference between discovery and delivery, why Nesrine spent her first 18 months as a PM doing the wrong job, and what shifted when she stopped babysitting engineers and started owning the why. Finally, we get into the AI feature psychosis sweeping the market right now — why shipping velocity without emotional intentionality produces Frankenstein products, and why the companies that were great before AI will be great after it, for the same reasons they always were.As always, I'd love to hear from you. You can email me directly at andrew@churn.fm, and don't forget to follow us on X.

My guest today is Kareem Amin, co-founder and CEO of Clay. Clay has become one of the fastest-growing software companies of the last few years, valued at over four billion dollars. It helps companies find their best customers and reach them at scale. But this conversation is about a lot more than Clay. Kareem is one of the most original thinkers I know.  We talk about the statues he keeps at the center of how he runs Clay — truth, justice, and courage — and what those words demand of him in practice. We talk about risk, ambition, and what he learned about both on a ten-day silent meditation retreat.  I've had a lot of conversations with Kareem over the years. This is one I'll remember. Please enjoy this unique conversation with Kareem Amin. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps: (00:00:00) Welcome to Invest Like The Best (00:02:29) Kareem Amin (00:03:07) Clay's Origin (00:10:50) Truth, Courage and Justice (00:16:09) Adulation (00:18:28) Risk, Courage & Self-Respect (00:21:14) Jony Ive & Steve Jobs (00:21:42) Role of Introspection (00:23:08) Lack to Wholeness (00:27:27) The Day Five Insight (00:29:57) Running a Startup Unusually (00:34:41) Learning from Magicians (00:36:27) Music's Role in Your Life (00:39:38) Making People Feel Something New (00:41:20) Vision in Company Building (00:44:29) Wealth & What It's Taught You (00:47:40) All Problems Are Communication Problems (00:52:14) Death Doula & Scaling (00:55:06) The Kindest Thing

Topics: (00:00:00) - Intro (00:03:34) - The most effective meme and the midwit curve (00:08:11) - Memes as memetic warfare and communication (00:10:04) - Jason's internet kid origin story (00:13:09) - Building MemeLord and AI agents for memes (00:16:47) - Working with B2B and boring companies (00:17:50) - The arbitrage in funny B2B marketing (00:21:38) - Running multiple meme accounts for distribution (00:25:01) - Owning the distribution with owned pages (00:27:30) - The coming robot meme wave (00:28:59) - The truth about astroturfed virality (00:36:06) - Stop hosting dinners (00:39:04) - The most entertaining outcome is most likely (00:42:15) - The $10k protest in France (00:44:23) - Word of mouth and marketing books (00:46:14) - Build worlds around your company (00:48:34) - Raising capital and leveling up as a founder (00:52:12) - Delegation and leverage as you scale (00:59:56) - Dealing with hit pieces and cancel culture (01:03:15) - Heroes and influences (01:06:00) - Where to follow and closing Links:   Eric Jorgenson     LinkedIn — https://www.linkedin.com/in/erjorgenson     Twitter / X — https://x.com/EricJorgenson     Website — https://www.ejorgenson.com/ Jason on X - https://x.com/iamjasonlevin Jason on LinkedIn - https://www.linkedin.com/in/iamjasonlevin/ MemeLord - https://www.memelord.com/ Memes Make Millions by Jason Levin - https://iamjasonlevin.gumroad.com/l/memes To support the costs of producing this podcast:  >> Buy a copy of the Navalmanack: www.navalmanack.com/  >> Buy a copy of The Anthology of Balaji: https://balajianthology.com/ >> Buy a copy of The Book of Elon: https://www.elonmuskbook.org/ >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners! Important Quotes from the podcast on Business and Entrepreneurship   There is no skill called “business.” Avoid business magazines and business classes. - Naval Ravikant   You have to work up to the point where you can own equity in a business. You could own equity as a small shareholder where you bought stock. You could also own it as an owner where you started the company. Ownership is really important.     Everybody who really makes money at some point owns a piece of a product, a business, or some IP. That can be through stock options if you work at a tech company. That's a fine way to start.

Most wholesalers miss the profit potential hiding in wholetail real estate, but one entrepreneur cracked the code by closing 45 deals before turning 24. David sits down with Ben Busha, a real estate wholesaler who has scaled to over 60 deals annually, to break down his proven strategies on this episode. They explore the B2B agent model versus traditional wholesaling, the specific profit breakdown per deal, why balance sheet thinking matters, how to tier agents using MLS data, building offshore teams efficiently, and the critical differences between direct-to-seller and agent-focused approaches.   KEY TALKING POINTS: 0:00 - Intro 0:29 - The B2B Agent Model 2:03 - Wholesale vs Wholetail and Profit Per Deal 5:16 - Why It's a Balance Sheet Business 6:05 - From Corporate Job to His First Deal at 18 8:26 - How He Calls Agents (Why Text Blasting No Longer Works) 10:08 - Tiering Agents and Disposing Deals 13:56 - Pricing Strategy and Advice for New Wholesalers 17:04 - Why B2B Beats Direct-to-Seller 18:19 - Building the Team 19:41 - Competing With Franchises 20:46 - Mentorship, Plasma Donations, and Biggest Losses 23:19 - Operations: Contractors, Offshore Team, Construction Costs 28:42 - A Deal That Taught Him Motivation 30:49 - Scaling to 60+ Deals and Agent Data Tools 33:06 - Outro   LINKS: Instagram: Ben Busha https://www.instagram.com/benbusha/   Website: Neway REI https://www.newayrei.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/