Podcasts about B2B

How are B2B marketing teams really using AI today?In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.After speaking with 20 leading B2B marketers, we've uncovered how teams are experimenting with AI, what's actually working, and where it's going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.Find out:What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)Why AI is seen more as an efficiency tool than a creatorWhere leaders are drawing the line: originality, brand voice, and thought leadershipThe biggest AI pitfalls — from “samey” content to compliance risksWhich AI tools are most popular with marketing teams todayHow human-led, authentic storytelling is becoming even more important in the AI eraImportant links & mentions:B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Shannon Howard on Linkedin: https://www.linkedin.com/in/mjcrawford1/Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/Paul Way on Linkedin: https://www.linkedin.com/in/pkway/Mike D'Errico on Linkedin: https://www.linkedin.com/in/michael-derrico/Matt Crawford on Linkedin: https://www.linkedin.com/in/mjcrawford1/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Maggie Carey (CEO, Master It Media LLC), who shared proven strategies on how B2B businesses leverage social media for exponential growth. Maggie explained why a human-centric approach focusing on addressing client pain points and storytelling is crucial. She also elaborated on the winning Three C's Framework: consistency, clarity, and capacity.

Entérate de lo que está cambiando el podcasting y el marketing digital:-Spotify integra mensajes directos para fortalecer su faceta social.-Apple Music estrena herramienta para importar listas de reproducción.-NotebookLM amplía sus resúmenes en video y audio a nivel global.-YouTube enfrenta críticas por uso oculto de inteligencia artificial en videos.-Carlos Roca consolida su voz en el podcasting en español.-La Generación Z redefine su rutina sonora en el regreso a clases.-Reddit, la nueva fuente clave de datos para la IA.-Un pódcast que deja que la IA tome el micrófono.-Cómo aumentar la audiencia de un pódcast B2B. Pódcast recomendado Hoy en la Historia. En cinco minutos repasa un hecho histórico ocurrido en esta fecha para que entiendas el mundo actual. Producido por “El Orden Mundial”, medio especializado en geopolítica.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Rama Mayo, the Founder of Hall of Flowers, discussed the upcoming Hall of Flowers events coming to Santa Rosa, California (site of their very first event) as well as hosting their first New York show and its significance for the cannabis industry. Hall of Flowers, a B2B cannabis trade show, has garnered significant praise, particularly for its California events.Rama shares his and his team's connection to New York City and provided updates on event preparations, including the number of brands and retailers, and highlighted the strategic location and offerings of the New York event.We also covered Hall of Flowers' commitment to social equity, their strict vetting process for exhibitors and attendees, and the challenges of regulatory compliance.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tired of your sales pipeline going dry after a busy season?In this episode of the Relentless Goal Achievers podcast, host Eric Konovalov shares 3 practical and proven strategies to keep your pipeline consistently full—without burning out.With experience coaching over 4,300 sales pros, Eric dives into:✅ The 20-per-day method to generate 8–10 meetings per week✅ The “3 Left, 3 Right” technique to maximize in-person prospecting✅ How to run a Proposal Party and revive dead leadsWhether you're in B2B, tech, or local sales—these strategies will help you stay ahead, stay booked, and stay paid.What You'll Learn in This Episode:Why your pipeline goes dry—and how to prevent itThe 20-per-day formula to generate 8–10 new meetings weeklyThe “3 Left, 3 Right” technique for in-person prospecting successHow to host a “Proposal Party” to re-engage cold leads and lost dealsWhy fear of cold calling is natural—and how to overcome itThe mindset shift that separates average salespeople from elite performersResources & Links Mentioned:

This episode is a rebroadcast of host Auren Hoffman's appearance on the CMO Confidential Podcast.Auren shares why he believes vendor management is the #1 skill for future executives—and why most companies should rent world-class capabilities rather than hire executives they can't fully utilize. From “scaffolding” young talent to his provocative views on procurement's negative value, Booz Allen, MBAs, and the transformation of private equity, this episode is packed with contrarian insights for CMOs, CEOs, and founders alike.

Think your tech stack is working for you? Think again.  After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what's broken, what's bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO serious about smarter growth.  What You'll Learn:  Why Salesforce isn't always the answer  The fatal flaw in Google Analytics you can't ignore  The real reason attribution is still a mess  What “great” data access looks like for marketing teams  For the rest of the conversation, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/wRWHIrzsD68]. Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.

Are your client relationships strong enough to earn their trust before the first pitch?Michael Haynes, a B2B market specialist, author and speaker, joins me from Sydney. He guides us on how to unpack what it truly takes to win and keep business clients today. It's not just about being client-focused anymore—it's about becoming buyer-centric. We talked through his AIR framework (Advice, Insights, Recommendations), why trust is built long before the sale, and how business development now relies more on connection and value than cold calls and pitches. He also shares how strategic networking and micro-engagements like panels and roundtables can set you apart in a crowded B2B world.If you're a small service firm trying to grow, this episode is your reminder to stop guessing and start listening. You'll get clear strategies to position your business as a trusted advisor—not just another vendor.Highlights:1. Beyond Client-Centric: Go Buyer-Centric - Michael explains why knowing the buyer's priorities and decision process matters more than general client needs.2. The AIR Framework for Real Impact - Delivering Advice, Insights, and Recommendations is how you prove your expertise and build credibility with decision-makers.3. Why Relationships Close Sales Faster - He shares how warm intros plus value-based insight can turn long sales cycles into two-call conversions.4. LinkedIn: Visibility vs. Connection - Michael talks about using LinkedIn strategically, from voice notes to DMs, to build true relationships—not just grow your follower count.5. Listening as a Growth Strategy - Learn how structured conversations with clients and prospects can reveal gaps, improve services, and inspire innovation.Connect with Michael:Website: https://listeninnovategrow.com/ LinkedIn: https://www.linkedin.com/in/michaelhhaynes/ Check this out:Get your free downloadable Go-To-Market Playbook for service firms at https://listeninnovategrow.com/sme-playbook/ ------------------------------------------------------------------------------In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1

I know you are concerned with sales.  It's easy to determine how well your people are selling to your customers.  But your customers are more concerned with how well they are being served by your salespeople.           Why is that important?  Because you are in it for the long run.  In one sense, your business is not really a sales business, it's a relationship-building business. In this podcast, I drill down into one aspect of that:  Serving the customer.        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page  Subscribe to Dave's Newsletters Check out the website

How is a 26-year-old entrepreneur convincing risk-averse investors to build with trees instead of steel?At 26, Nate Helbach has already founded Neutral, one of America's most innovative real estate development companies. Growing up between Wisconsin and California's redwood forests sparked his environmental passion, leading him to pioneer mass timber construction that reduces building emissions by up to 26.5%. Currently breaking ground on the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee, Nate discusses the gap between sustainability solutions and implementation. "The difficulty isn't the solutions—it's getting investors comfortable with the unknown over the status quo." How is this young entrepreneur overcoming real estate's notorious risk aversion?Nate Helbach is the Co-Founder and CEO of Neutral, a regenerative real estate development company pioneering mass timber construction in high-rise buildings. At 26, he's already breaking ground on what will be the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee. Growing up between Madison, Wisconsin and California's redwood forests, Nate studied finance and sustainability before founding Neutral to bridge the gap between climate solutions and real-world implementation. His company focuses on mass timber construction, passive house design, and Living Building Challenge certification to achieve carbon-neutral development.In This Episode: (00:00) Nate Helbach- young real estate innovator(04:21) Background and entrepreneurial journey through sustainability discovery(09:07) Age of adoption story, implementation versus innovation challenges(12:38) Mass timber and passive house design differentiation(16:08) Adoption barriers in jurisdictions and building codesShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show: The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Neutral's website: https://www.neutral.us/Nate Helbach LinkedIn https://www.linkedin.com/in/nate-h-1539b1102/Antenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn

Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he's helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that's generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and mindset behind high-performing sales orgs. From his early days working in his family's Chinese restaurant to turning underperforming teams into market leaders at Cintas, Marcus shares the frameworks that built his legacy—and are helping companies win big today.They dive into:How to diagnose revenue leaks and plug them fastWhy most sales teams are leaving millions on the tableThe power of direct feedback in a world that avoids itSwitching gears between B2B and B2C modelsWhy “not being in sales” is often the biggest sales lieIf you're ready to challenge soft habits, sharpen your process, and uncover revenue you didn't even know existed—this episode delivers.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Marcus on LinkedIn: https://www.linkedin.com/in/marcuschanmba/Connect with Marcus on IG: https://www.instagram.com/therealmarcuschan/Check out Marcus's Websites : https://venliconsulting.com/ and https://venliconsulting.com/teams-book-your-call-489379Check out Marcus's Youtube Channel: https://urlgeni.us/youtube/channel/marcuschan

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company's #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.In this episode, you'll discover:✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)✅ The “unique, striking, impression” framework for choosing the perfect business gifts✅ How to build a high-quality prospect list that actually converts (it's not about volume)✅ The 6-step follow-up system that turns gift recipients into million-dollar clients✅ Why timing is everything (and when to call after your gift arrives)✅ The long-term strategy of consistent gifting that beats one-off campaigns✅ Real case studies: From overnight FedEx cookies to custom embroidered pillowsPerfect for: Entrepreneurs and small business owners struggling with lead generation, content creators looking to monetize their audience through B2B services, and anyone tired of competing in the crowded digital marketing space.Key Takeaway: Sometimes the most effective marketing strategy isn't digital at all - it's deeply personal and surprisingly analog.Guest Bio: Corey Quinn is a sales and marketing expert who spent 19 consecutive quarters as the top producer at a digital agency before becoming CMO at Scorpion, where he helped scale the company to $200 million. He's the author of “Anyone Not Everyone” and specializes in helping businesses escape the generalist trap through deep specialization and relationship-driven marketing.Free Resource: Listeners can get Corey's audiobook “Anyone Not Everyone” plus workbook, videos, and templates at anyonenoteveryone.comSubscribe to the Your Digital Marketing Coach podcast for weekly insights on building and growing your business through strategic digital marketing.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of Resilience Unravelled, host Russell Thackeray interviews Jay Sapovits, founder of Ink'd Stores, a promotional marketing firm based in Boston. Jay discusses the intricacies of the merch and swag industry, providing insights into B2B promotional products, ROI tracking, and the cultural phenomenon of branded merchandise in the U.S. He contrasts the U.S. market with the UK, explaining how cultural differences impact the merch culture. Jay also delves into his business philosophy, emphasizing a personalized, human-centric approach over an automated one. He shares his perspective on resilience, the impact of technology, and the importance of taking consistent, focused action against self-doubt and distractions.00:00 Introduction 00:38 Jay's Background and Business Overview02:47 Understanding Swag and Merchandising03:39 Market Dynamics and Business Strategy06:26 Cultural Differences in Swag11:56 Technological Integration and Human Touch18:22 Challenges with Customer Service Automation19:55 Manufacturing and Production Control20:42 Understanding Audience for Effective Gifting21:35 Tracking ROI on Promotional Giveaways23:38 The Importance of Data in Marketing25:24 Creative and Cost-Effective Marketing Strategies27:18 Building Business Resilience29:50 Personal Growth and Overcoming Mental Barriers33:59 Final Thoughts and Contact InformationYou can contact us at info@qedod.comResources can be found online or link to our website https://resilienceunravelled.com#resilience, #burnout, #intuition

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you've ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you're looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.Key Takeaways:LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.Networking with intention: Learn Joe's approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.About the Guest:Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he's not helping entrepreneurs scale, he's rollerblading, rapping, or spending time with his five children in New Jersey.Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com Send “Demo” to 9738418868 and you'll get a demo of Joe's technologyResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

Today I interview Bella Rose Mortel, a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The Personality Hire, she's passionate about making B2B content feel human, relevant, and genuinely fun.In this interview, we discuss the critical importance for creators to "own their audience" through an email newsletter, as social media platforms can be unreliable due to algorithm changes or potential bans. Bella Rose highlights beehive's key differentiators from competitors like Substack, including its 0% cut on paid subscription revenue (only Stripe fees apply), a built-in ad network that offers sponsorship opportunities with no minimum subscriber count (even for those with as few as 100 subscribers), and a new fully integrated website builder. The discussion also covers beehiiv's tools designed to make content creation easier, such as AI writing assistance and various newsletter and website templates, emphasizing its role as an all-in-one platform to simplify growing and monetizing a content business. Bella Rose also shares insights from her dual perspective as a newsletter creator and social media strategist, explaining how newsletters foster a deeper connection with an intentional audience compared to the passive scrolling on social media, and offering practical advice on managing multiple social platforms.Find Bella Rose:LinkedIn: ⁠https://www.linkedin.com/in/bellarosemortel/⁠Newsletter: The Personality Hire - ⁠https://bella-roses-newsletter.beehiiv.com/t/lifestyle⁠ Find beehiiv:Web: ⁠https://www.beehiiv.com/⁠Instagram: ⁠https://www.instagram.com/beehiiv/⁠ Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Altcoin froth meets real-asset rails. Vlad explains why Robinhood built an L2, how tokenized stocks—and even private shares like OpenAI/SpaceX—could trade on-chain, and what that means for accreditation, access, and the public/private wall. Plus: DATs, DTCC in a tokenized world, and AI that formally proves smart contracts. Welcome to The Chopping Block – where crypto insiders Haseeb Qureshi, Tom Schmidt, Tarun Chitra, and Robert Leshner chop it up about the latest in crypto. This week, Robinhood co‑founder/CEO Vlad Tenev joins to explain Robinhood Chain, why they chose a Layer 2 over a Layer 1, and the plan to bring tokenized stocks — including private shares — on‑chain. We get into the OpenAI/SpaceX kerfuffle, accreditation rules, and whether permissionless tokenization erodes the public/private boundary. Then we zoom out to 24/7 trading, Digital Asset Treasuries, and how formal verification (Lean proofs) could make smart contracts safer. Show highlights

Once again it is Founder Friday! The world of coffee encompasses vast regions of taste and culture, all united by the communal cup of coffee. In the Philippines there has been an incredible movement of specialty. Yardstick Coffee stands as one of the original specialty coffee roasters and retailers that has built a solid and growing company that continually pursues new ways to serve people through services of wholesale, roasting, equipment, and more. Today we are going to be talking with one of the founders of Yardstick Coffee, Andre Chanco!  Andre Chanco began his career in IT, working as a consultant for a multinational company before making an unexpected pivot to coffee. While working part-time at Papa Palheta—one of Singapore's pioneering specialty coffee roasters—he immersed himself in coffee roasting, eventually becoming a full-time apprentice. Over the years, he took on responsibilities in green buying and marketing, setting the foundation for his future in coffee. In 2013, Andre co-founded Yardstick Coffee in Manila with university friends Kevin and Jessica. What began as a wholesale roasting and equipment business has since evolved into one of the Philippines' leading specialty coffee brands. Today, Andre serves as Head of Product and Brand, overseeing green coffee sourcing and the company's product development. Founded in 2013, Yardstick began as a B2B coffee roaster and equipment distributor, becoming the official partner of La Marzocco and Rocket Espresso in the Philippines. With just one showroom and training space in Makati, Yardstick offered coffee roasting, SCA certification workshops, and equipment solutions for cafes and restaurants. Following the pandemic, Yardstick shifted its focus to retail, evolving into a customer-led, community-driven coffee brand. Today, Yardstick operates nine stores across Metro Manila, with plans to open two more by the end of 2025. The company continues to roast specialty coffee in-house, with a strong emphasis on quality, accessibility and discovery. Yardstick has also proudly hosted the Philippine AeroPress Championship for over a decade, championing accessibility, collaboration, and growth in the local coffee scene. I hope you enjoy this conversation that takes you all the way from the founding of Yardstick, into the inner workings of their organization, management and philosophies- to today and what their focus is to continue to deliver exceptional experiences in all areas of the company. Links:  https://store.yardstickcoffee.com/ http://www.drinkmorning.com/ http://www.standardsupplystudios.com/ https://www.instagram.com/yardstickcoffee/   Related episodes:  Special! “Thinking Differently” Series | Filipino Coffee w/ Ron Dizon of Teofilo Coffee! 310 : Founder Friday w/ Jelynn Malone and Beverly Magtanong of Mostra Coffee 188 : Founder Friday w/ Jon Allen of Onyx Coffee Lab  Insights into the specialty coffee industry and its challenges. KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min      SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com    

Ever wondered how to close a hard core closer?  Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders.   Whether you're in B2B sales, pitching services, or just honing your influence skills, this podcast equips you with tools to flip the script on even the toughest prospects. Maximizeyourinfluence.com

Pete Martin is the Founder and CEO of Vestara Advisors and the author of Scale Up Faster. Vestara Advisors specializes in helping tech and B2B service companies scale strategically and maximize valuation. A serial entrepreneur and expert advisor, Pete has closed over $1 billion in software deals and founded six companies, selling four of them, including one to KPMG. His book distills proven strategies from the fastest-growing bootstrapped companies into practical frameworks for scaling quickly without outside funding. In this episode… Many business owners dream of scaling quickly, but they face unpredictable revenue, cultural misalignment, and unclear exit strategy. Without clarity on their company's true value drivers, they risk underpricing their business or losing strategic control. What if there were a way to grow faster, build a stronger culture, and sell for a premium without relying on external funding? Pete Martin, a serial entrepreneur and author of Scale Up Faster, shares his research from hundreds of high-growth, bootstrapped companies to reveal what works — and what doesn't — when scaling. Drawing from interviews with nearly 100 founders who doubled revenues year after year, Pete reveals their counterintuitive strategies — like mastering a single marketing channel, building recurring revenue, and hiring solely for cultural and value alignment. He also offers a framework for preparing a business for sale, crafting a compelling growth narrative, and cultivating relationships with potential buyers well in advance of the exit. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Pete Martin, Founder and CEO of Vestara Advisors, about scaling businesses without outside funding. Pete discusses the importance of culture, his process for building recurring revenue, and how he achieved a 12x EBITDA sale. He also shares insights from his book, founder traits that drive growth, and the power of focused marketing channels.

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what's actually changing inside B2B marketing departments? What's working, what's still hype, and where should CMOs focus?  In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew to wrestle with how AI is being tested, contained, and scaled inside their teams. They push on when an experiment becomes a mandate, how to keep stacks from turning into a pile of disconnected tools, and why clean data is the deciding factor. The message is clear: AI will not rescue weak strategy. But in the hands of disciplined marketers who are willing to rethink the rules, it changes how marketing runs.  In this episode:  Kevin shares how an AI council and internal champions drive adoption across teams  Gary explains AI as the pipeline's central nervous system that tracks stage flow and triggers timely action  Jeff breaks down SPARK, a Claude prompt framework that defines role, workflow, brand voice, rules, and KPIs  Plus:  How to set AI goals and metrics your CEO will back  Why data readiness is the first step to any AI win  What skills and roles a marketing team needs to run AI safely  When to graduate a pilot into a standard workflow  If you want to hear how CMOs are experimenting with AI and resetting the rules of engagement, this one's for you!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Maria Boulden joins us to discuss AI's effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth. The post Is AI the Selling Sherpa We've Been Waiting For With Maria Boulden appeared first on Rattle and Pedal.

Send us a textJoin hosts Alex Sarlin, Ben Kornell, and guest co-host Matt Tower from Whiteboard Advisors for a back-to-school edition of Week in EdTech, covering market shifts, Big Tech's push into education, the GPT-5 rollout, and the rising challenge of deepfake abuse in schools.✨ Episode Highlights:[00:03:40] Back-to-school funding uncertainty and “back-to-basics” mentality[00:06:40] B2C vs. B2B: consumer learning grows while institutions tighten[00:09:31] Big Tech moves from infrastructure to competing in applications[00:13:40] GPT-5 rollout backlash and prioritization of B2C users[00:17:34] Rethinking schools' role: raising the floor vs. raising the ceiling[00:19:52] School choice and flexible student pathways through ESAs[00:20:58] Proposal for an AI user Bill of Rights[00:27:36] Media panic: critiques of AI in education from major outlets[00:34:19] SoftBank executive buys stake in UK university[00:38:10] Workforce training gap: Google and Microsoft invest billions[00:39:12] Google's Gemini leads in image and video generation Plus, special guests:[00:49:18] Evan Harris, President of Pathos Consulting Group, on deepfake abuse in schools and crisis response[00:56:02] Becky Keene, author of AI Optimism, on AI literacy for teachers and classroom integration[01:03:47] Max Spero, Co-Founder and CEO of Pangram Labs, on building future-ready schools with emerging tech

In this episode, Lex speaks with Ravi Adusumilli - President and GM of the Americas at Airwallex. Ravi and Lex discuss how Airwallex has evolved into a global financial platform by offering businesses an integrated suite of cross-border payments, treasury, and banking services. Founded in 2015, Airwallex now supports 150,000 customers, processes $130 billion in annualized volume (up 73% YoY), and projects a $1 billion revenue run rate by year-end.The company's success stems from its end-to-end infrastructure, homegrown payment rails, and multi-product strategy, with 80% of revenue now coming from customers using more than one product. Airwallex differentiates itself by focusing on global-first B2B use cases and building regional autonomy alongside centralized infrastructure. While not prioritizing stablecoins today, the company is exploring AI-driven financial operations and aims to reach $1 trillion in transaction volume by 2030. NOTABLE DISCUSSION POINTS:Airwallex's Infrastructure: Proprietary Global Payment NetworkAirwallex operates a proprietary global payment infrastructure that processes 95% of its $130 billion in annualized transaction volume. The company has developed its own technology and regulatory framework in partnership with over 60 banks worldwide. This approach reduces dependence on legacy systems such as SWIFT and supports greater control over transaction speed, cost, and compliance.Expansion Through Multi-Product OfferingAirwallex has expanded its services beyond cross-border payments to include card issuance, spend management, treasury functions, and merchant acquiring. According to company data, 80% of revenue is generated from customers using multiple products. Payments now account for 70% of net revenue and are growing at three times the rate year over year.Decentralized Go-To-Market StructureAirwallex employs a regional management model, with General Managers responsible for performance and operations in specific geographies. This structure is supported by centralized functions such as product development, compliance, and engineering. With 1,700 employees in 26 offices, the company uses this hybrid model to manage growth and adapt to local regulatory environments across multiple regions, including Latin America and Asia-Pacific. TOPICSAirwallex, Stripe, Brex, Rippling, Shopify, Pinterest, Visa, fintech, global payments, e-commerce, cross-border transactions, paytech, embedded payments, CFO stack, stablecoins, AI ABOUT THE FINTECH BLUEPRINT

The dilemma of how to be evangelistic on the job has plagued Christian businesspeople for decades.  In this podcast, we exam the issue and provide a four-phase, Biblical, easily adaptable model.  Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page (CBI)  Subscribe to Dave's Newsletters

Reporter David Morris breaks down the Tornado Cash trial, Roman Storm's conviction on money transmission charges, and what this means for crypto privacy and open source developers going forward.David Z Morris joins us to talk about his extensive coverage of the Tornado Cash trial. We dive deep into Roman Storm's conviction, the legal precedent for privacy tools, and the chilling effects on open source development in crypto.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNOTES:• Jury hung on 2 charges, guilty on 1 MTB charge• North Korea Lazarus laundered $600M• No direct OFAC-sanctioned wallets used the service• Appeal process could take years to resolveTimestamps:00:00 Start00:41 Why the Tornado Cash Story?05:06 What is Tornado Cash?11:15 What does Tornado Cash Do?14:01 Autonomous Smart Contracts19:34 Run as a Business23:57 Profits24:58 Criminal Charges31:43 Future of Open Source Development37:15 Advice for Privacy Devs42:43 Public Perception46:09 Journalism & Privacy49:10 What Happens Now?-

Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with a shared vision and building teams that scale. Kelley thrives in scaling B2B businesses through modernized go-to-market strategies, optimizing operational efficiency, and building high-performing teams. Whether revitalizing mature organizations or starting from scratch, she's consistently delivered top- and bottom-line growth while navigating ambiguity and executing on ambitious targets. Currently, Kelley is Chief Revenue Officer at Briefly Legal, where her leadership spans marketing, business development, and customer success, all with a focus on creating scalable processes and fostering collaboration across functions. During her five years as Chief Sales Officer (CSO) at Forrester Research, her team grew company revenues 51% through organic and inorganic growth, reaching a company high $538m in revenue and $1.13b in market cap. More about Kelley: https://www.linkedin.com/in/kelley-hippler/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. @womensalespros  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/   

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B companies will differentiate themselves through innovative AI applications rather than simply using the technology, with value delivery becoming the primary metric for content effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jeremy from QuickMail and Jack from SalesBread tackle a tough question from a head of growth at a small B2B SaaS company: How do you succeed in cold outreach when your product lacks a clear edge in a crowded market? The two dive into real-world tactics and mindset shifts that can help founders and marketers compete against bigger players even without a flashy differentiator. Key Topics Discussed: The importance of market education and timing when entering a saturated niche Competing on price: the most basic but often effective strategy for early traction Why strong marketing can outperform a superior product Alternative ways to position your offer—such as "trial as a gift" Why commoditized tools (like email verification) need creative outreach angles Using consulting or audits as a Trojan Horse to sell your core software The game-changing idea of targeting consultants and incentivizing them with affiliate deals Whether you're selling "salt" or software, you don't need to reinvent the wheel to succeed. With smart positioning, pricing, and outreach strategy, even undifferentiated products can win. This episode is packed with actionable gems for any B2B founder trying to get traction in a tough market. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

How do you find the perfect technical partner for your business, and avoid the costly mistakes so common in software outsourcing? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Sean Languedoc, CEO of Outforce AI, a company boasting an astonishing 98% success rate in matching clients to their ideal software agencies. Sean peels back the curtain on the world of technical partnerships, exposing why so many businesses struggle to build productive relationships and why the “speed, cost, or quality, pick two” dilemma is still so relevant today. But Sean doesn't just stick to theory. He shares candid stories about what happens behind the scenes when big bets on cheap talent backfire, why cultural alignment and killer questions matter more than country reputation, and how a focus on quality accelerates innovation and go-to-market success. You'll also hear insider insights on thriving in the age of AI, pitfalls to avoid when scaling your tech team, and his hard-won tips for navigating the “build versus buy” debate. Whether you're a founder, CTO, or business leader eyeing your next growth leap, this conversation promises to make you rethink everything you thought you knew about technical outsourcing. Some areas we explore in this episode include: Value of Technical Partnerships: Why seeing outsourced relationships as true partnerships leads to better success.Selecting the Right Tech Partner: The challenges and complexities in identifying and vetting ideal software agencies.Outforce AI's Matchmaking Approach: How Sean's company uses data and detailed vetting to match clients and agencies.Company Evolution: The shift from Global Talent Accelerator to Outforce AI, and the impact of COVID on the business model.Speed vs. Quality vs. Cost (“Trilemma”): The tradeoffs in outsourcing and why prioritizing quality is key.Cultural & Communication Barriers: Navigating cross-cultural differences and building effective communication in remote teams.Effective Go-to-Market Strategies: Leveraging agency networks for faster B2B customer acquisition.Emergence of AI in Development: The rising role of AI/LLMs in coding, efficiency, and operational change.Best Practices for Managing Outsourced Teams: Integrating, supporting, and communicating with remote or agency teams.Build vs. Buy Decision & Post-Launch Needs: When to build in-house, outsource, or partner, and how to handle post-launch support and knowledge transfer.And much, much more...

It's Roop's favorite time of year—HubSpot's INBOUND marketing conference is here! This year, the event moves from Boston to San Francisco, but the awesomeness remains the same. On this week's episode of Little Talks, the gang shares some favorite INBOUND memories and the sessions they're most excited about for 2025.AI and new HubSpot platform announcements are set to take center stage again, but INBOUND isn't just about the technical updates. Every year, Roop comes back buzzing with fresh ideas from inspirational speakers like Jay Schwedelson and Neil Patel, along with sessions covering B2B marketing hacks, email tactics, content strategies, and more.This year's main stage will also feature some unexpected names, like Sean Evans from Hot Ones and Amy Poehler from SNL. How do they fit into a marketing conference? Roop and Claudia will report back! Plus, Anthropic CEO Dario Amodei is sure to deliver fascinating insights on the intersection of AI and marketing.So grab your Rice-A-Roni and meet us by the Bay as we preview Roop and Claudia's pilgrimage to San Francisco and all things INBOUND 25!—Roop, Claudia, Sam, and ChelseaTell us what you think!

In this episode of The D2D Podcast, Hunter Lee sits down with Mike Goldenstein, CRO of Roofle Technologies and a seasoned B2B sales veteran with over 30 years in the roofing industry. Mike shares his powerful journey from installer to contractor to corporate leader, offering insights into how sales culture—and customer expectations—have transformed in the age of internet transparency.Whether you're a seasoned rep or just getting started, this conversation will shift how you think about building trust at the door. Mike dives deep into what makes a high-performing sales team today: creativity, preparation, collaboration, and long-term thinking.You'll hear how Roofle is helping reps earn a seat at the kitchen table faster than ever—with instant quotes powered by aerial mapping and real-time pricing. But this episode isn't about pushing tech—it's about helping reps meet modern buyers where they are, without losing the personal touch that defines door-to-door sales.If you've ever lost a deal because you couldn't give a quote on the spot, or felt stuck when customer behavior changed, this episode is for you.You'll find answers to key questions such as:How can I close more roofing deals by earning trust faster at the door?What does it take to succeed in B2B sales when knocking on businesses, not just homes?How do I stay motivated when I'm in a slump or missing my sales goals?What are the biggest mindset shifts reps must make to succeed in 2025 and beyond?How can tech like Roofle integrate with my existing door-to-door sales flow?Get in touch with Mike Goldenstein and Roofle:

You don't need a plan if you've got the right people in your corner.I loved this chat with Brett Trainor, who walked away from corporate life and found something even better—freedom, purpose, and a community of support. Brett shares how his journey unfolded not through strategy, but through relationships. From his first freelance gig to building the Escapee Collective for Gen Xers ready to do work on their own terms, Brett proves that connection is the true currency. We talked about the mistakes he made early on, how Tiktok became an unexpected launchpad, and why your old network might just be your greatest asset. If you're navigating change or considering a shift, this conversation is packed with insight, encouragement, and a reminder that you're never doing it alone.Highlights:1. Relationships Are Your Launchpad - Brett's first freelance gig came from someone he hadn't spoken to in 15 years. Your past connections hold future value.2. How Tiktok Ignited a Movement - He built a Gen X audience of over 70,000 by simply sharing personal stories—no dancing required.3. From Crickets to Community - The Escapee Collective started as a Slack group and evolved into a paid, engaged support hub for corporate escapees.4. LinkedIn Is Still King - He uses Tiktok to funnel people to LinkedIn, where meaningful B2B connections and collaboration actually happen.5. The Power of Being Helpful First - Brett now leads with generosity—offering value without the hard sell—and it pays back in community and credibility.Connect with Brett:Website: https://www.bretttrainor.com/ LinkedIn: https://www.linkedin.com/in/bretttrainor/ TikTok: https://www.tiktok.com/@the_corporate_escapeeInstagram: https://www.instagram.com/bretttrainor/ In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this...

Simon Patterson takes over VII Radio ahead of this weekend's 2 x B2B sets with John Askew in Toronto and Los Angeles. To celebrate we give you Simon and John's recent B2B recorded a few weeks agao at Sunrise Festival in Poland.

In this episode of Medsider Radio, we sat down withTracy MacNeal, President and CEO of Materna Medical. Materna is developing two devices addressing different aspects of pelvic health: Ellora, aimed at preventing childbirth injuries during delivery, and Milli, designed to treat vaginismus, a pelvic floor condition that makes intercourse painful or impossible.Tracy is a healthcare executive and engineer with over 25 years of experience in medical devices, digital health, and women's health, including six successful transactions. In addition to heading Materna, Tracy serves on the AdvaMed Board and leads its Women's Health Equity Initiative, and was previously President of Diagnostics and Digital Health at Ximedica.In this interview, Tracy shares how clinical data enabled Materna to bridge B2B and B2C channels, and why clarity of focus is essential when commercialization paths diverge. Tracy also outlines what it takes to build in undefined markets, from aligning KOLs to publishing foundational definitions, and offers a candid perspective on what investors really want: clear financial returns, backed by a founder they trust to deliver when things go sideways.Before we dive into the discussion, I wanted to mention a few things:First, if you're into learning from medical device and health technology founders and CEOs, and want to know when new interviews are live, head over to Medsider.com and sign up for our free newsletter.Second, if you want to peek behind the curtain of the world's most successful startups, you should consider a Medsider premium membership. You'll learn the strategies and tactics that founders and CEOs use to build and grow companies like Silk Road Medical, AliveCor, Shockwave Medical, and hundreds more!We recently introduced some fantastic additions exclusively for Medsider premium members, including playbooks, which are curated collections of our top Medsider interviews on key topics like capital fundraising and risk mitigation, and 3 packages that will help you make use of our database of 750+ life science investors more efficiently for your fundraise and help you discover your next medical device or health technology investor!In addition to the entire back catalog of Medsider interviews over the past decade, premium members also get a copy of every volume of Medsider Mentors at no additional cost, including the latest Medsider Mentors Volume VII. If you're interested, go to medsider.com/subscribe to learn more.Lastly, if you'd rather read than listen, here's a link to the full interview with Tracy MacNeal.

Over the past 30 years, as I have worked with tens of thousands of B2B salespeople, I've noticed that certain beliefs hinder a salesperson's development. One of the most common and most destructive is the belief that “I knew that.”  Let me explain.  See if this hinders you.        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page  Subscribe to Dave's Newsletters

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn's user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode - 00:00 AI and Automation on LinkedIn00:32 The Rise and Fall of AI Hype02:52 Understanding LinkedIn's User Agreement06:41 The Dangers of Automation Abuse10:59 Safe Tools for LinkedIn Marketing17:16 Creating an AI Social Media PolicyLinkedIn User Agreement CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

Send us a textIn this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.What you'll learn in this episode:Why announcements carry authority that blog posts often lackHow press releases can directly support sales and marketing teamsThe best ways to distribute announcements without unnecessary delaysHow alignment with sales creates stronger impact and measurable revenue contributionTips for writing more compelling press releases, including the power of third-party quotes and clear calls to actionWhy imagery, logos, and customer testimonials elevate credibility and engagement

K'Lee Terrazas of Legal Lead Sharks and Intake EQ is a client acquisition strategist with a serious edge. Based in Oklahoma City, K'Lee has been building digital marketing and sales systems since 2016, following a successful career in B2B and B2C sales across the medical and finance industries. That background gives her a unique ability to help businesses go from click to client, with strategy, not guesswork.While she's worked across industries, K'Lee is best known for cracking the code in legal marketing—one of the most competitive and expensive verticals out there. Through Legal Lead Sharks, she builds scalable acquisition engines using Google Ads, LSAs, Meta Ads, and a proprietary Map Pack Accelerator that guarantees top 1–3 placement for high-value keywords, or billing is paused.Connect with K'Lee Terrazas: Website: legalleadsharks.com; intake-eq.com; paylynxglobal.com LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/ Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Kason Knight was a successful mechanical engineer in the oil and gas industry when a sharp downturn hit. His job vanished overnight, leaving him with a newborn daughter and a mortgage to pay. Instead of returning to the corporate world, Kason doubled down on a side hustle he'd started with a single 3D printer in the corner of his kid's playroom.That small bet turned into ISOLIDS, a massive 3D printing company that now operates 160 printers out of a nearly 9,000-square-foot facility. Serving high-stakes industries like aerospace, agriculture, and medical, Kason's business now generates over $500,000 a month. He transformed a self-funding hobby into a manufacturing powerhouse by focusing on strategic growth and building key relationships.In this interview, Kason sits down with Ryan Atkinson to break down his incredible journey from layoff to CEO. He shares the blueprint for scaling a manufacturing business, the best way to manage your product development, the strategies he used to land major B2B clients by punching above his weight class, and why constant, strategic evolution is the key to sustainable business growth. If you're looking to turn your side hustle into your main gig , Kason's entrepreneurship journey is definitely worth looking into.Takeaways:- Preparation Creates Luck: Having a side hustle for two years before being laid off provided a foundation to go full-time, proving that consistent hard work puts you in a position to capitalize on opportunities.- Start as a "Self-Funding Hobby": Beginning with the simple goal of making a hobby pay for itself removes the initial pressure of profitability and allows a business to develop organically.- Set a Hard Deadline: When going full-time, give yourself a clear timeline to become profitable. Kason gave himself two years, creating a benchmark for success or failure.- Scaling Requires Strategic Pivots: The tactics that get you to your first major milestone won't get you to the next. You must be willing to pivot your strategy and invest in better tools—like upgrading from "shovels to an excavator"—to reach new levels of growth.- Win Big Clients by Focusing Small: To land large B2B clients, focus on building a strong relationship with a single engineer or decision-maker within the company. Solve their specific problem, and they will become your internal champion.- Embrace Constant Evolution: Entrepreneurship is a never-ending cycle of improvement. Be prepared for your processes to constantly change, as what works at one stage of business will not work at the next.- Practice Mindful and Sustainable Growth: Rapid, uncontrolled growth can be dangerous. Aim for consistent, strategic growth where you can implement changes, evaluate the data, and confirm they had the desired impact before moving on.- Your Definition of Success Will Change: The "dream" you have on day one will evolve. Acknowledge when you achieve your original goals, even as you set new, more ambitious ones.- Know and Leverage Your Niche: Combine your unique background with your business idea. Kason's expertise as a mechanical engineer gave him a competitive edge in the technical 3D printing space.- Support Your Gut with Data: Confidence to take risks comes from understanding your business metrics. Kason's decision to scale was backed by the predictable data that every new printer added a specific amount of revenue capacity.Tags:  Side Hustle, Entrepreneurship, 3D Printing, Product Development, Business Growth Resources:Start Your Business Today: https://links.upflip.com/4mR2COI Connect with Kason: https://www.linkedin.com/in/kason-knight 

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast You don't need a giant team to build a million-dollar business—just ask Dilara Wentz. This Northern Virginia “solo plus” agent is closing $25–35 million a year, with just a single assistant and a strategy she calls accelerated farming. Dilara shares how she touches 1,800 households year-round to keep her name at the center of her community with a rigorously scheduled postcard campaign, memorable branded gifts, and a relentless follow-up model.Dilara's journey from Marine Corps spouse to local powerhouse is packed with lessons in grit and reinvention. In this episode, Dilara lays out the step-by-step model that's driving her success, plus how she keeps her profit margins strong, balances family, and stays focused on service, not sales. If you want the blueprint for dominating a farm and building a wildly profitable business as a solo agent, you'll find it here.We talk about:[01:24] Moving for the Marine Corps and Life in Hawaii[05:12] Finding Independence During Deployment[07:19] From Military Life to Real Estate Beginnings[10:36] First-Year Success and Building Through Relationships[12:09] Scaling as a “Solo Plus” Agent[13:50] The Birth of Accelerated Farming[17:46] Turning Scans Into Leads with CoreFact[19:39] Building Trust Before the Listing Appointment[22:06] Adding Swag Bags and Personal Touches[23:32] Pop-By Bags That Generate Calls[25:06] Gary Keller's Partners vs. Passengers Mindset[28:06] The #1 Mistake in Farming[28:40] Profit Margins and a Scarcity Mindset[29:41] Balancing Business Goals with Family Life[31:55] Growing 24% in a “Shifting” Market[33:48] Wrap-UpResources:CoreFact – Dilara's vendor of choice for postcards and QR code-driven leads.Keller Williams Business Planning ClinicOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Data-Driven B2B Growth in 2025: Insights from Hamlet Azarian of Azarian Growth AgencyIn this episode of The Thoughtful Entrepreneur, Josh Elledge talks with Hamlet Azarian, CEO of Azarian Growth Agency, about how B2B companies can accelerate growth in 2025 using real-time data, AI integration, and signal-based marketing strategies. Hamlet explains how his team helps founder-led startups and mid-market companies break through revenue plateaus by aligning marketing and sales processes with timely, personalized outreach. This conversation reveals the specific tactics, tools, and mindset shifts businesses need to stay competitive in today's fast-changing landscape.Leveraging Signals, AI, and Authenticity for Sustainable GrowthHamlet emphasizes that the traditional, linear sales funnel is being replaced by signal-based marketing, where businesses act on real-time indicators like industry news, contract awards, or leadership changes within target accounts. This approach enables highly relevant outreach that improves conversion rates and strengthens relationships. Azarian Growth Agency uses platforms like Clay, combined with CRMs such as HubSpot or Salesforce, to capture and act on these signals efficiently.Beyond signals, Hamlet shares how his agency has been “AI-first” since 2020, embedding artificial intelligence into marketing and sales workflows for everything from prospect research to content creation. By building “core files” containing brand guidelines, customer personas, and case studies, AI outputs remain accurate, on-brand, and strategically aligned. Human oversight ensures AI acts as a co-pilot, not a replacement, preserving quality and authenticity.For SaaS founders, Hamlet recommends a founder-led social media strategy to generate excitement and credibility before launch. By openly sharing the product journey—including both wins and challenges—leaders can build trust, encourage audience engagement, and create anticipation. Combined with Azarian Growth Agency's selective onboarding process and complimentary exploratory audits, this authenticity-driven approach sets the foundation for long-term, sustainable growth.About Hamlet AzarianHamlet Azarian is the CEO of Azarian Growth Agency, a B2B marketing consultancy specializing in data-driven growth strategies. With a focus on real-time engagement, AI integration, and scalable processes, Hamlet has helped startups and mid-market companies across industries accelerate revenue growth and optimize marketing performance.About Azarian Growth AgencyAzarian Growth Agency partners with B2B companies to deliver predictable, scalable growth through data enrichment, automation, and signal-based marketing. Their services include marketing strategy, AI integration, sales enablement, and founder-led brand building. The agency works selectively with clients to ensure strong alignment and measurable impact, offering free exploratory audits to identify high-value growth opportunities.Links Mentioned in this EpisodeAzarian Growth Agency WebsiteHamlet Azarian on LinkedInEpisode HighlightsWhy traditional funnels are being replaced by signal-based marketing.How AI can accelerate marketing and sales without replacing human judgment.The importance of core files to

Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be available for broader use. In this episode, Steven discusses his recent research comparing agent strategies across four major pricing software companies, explores the fundamental question of how many agents is optimal, and reveals how AI is transforming both the buying and selling process in ways most companies aren't prepared for.   Why you have to check out today's podcast: Learn how the four major pricing software companies (Pros, Vendavo, Zilliant, PriceFX) approach agent development differently. Discover the key difference between role-based and task-based agent design strategies. Understand how AI will fundamentally change B2B buying processes and what that means for pricing.   "Start using AI to get a deeper understanding of how your customers are buying. Because if you don't understand how your customers are buying and buying using AI, you're not going to be able to price properly." – Steven Forth   Topics Covered:  02:07 – ValueIQ introduction: Steven's new agent platform for pricing and value advisory work  06:34 – Defining agents: The difference between true agentic AI and wrapped LLM functionality  10:49 – Sales agent complexity: Breaking down the many tasks salespeople perform and agent granularity 12:35 – Pricing agents vs. features: How to decide between individual pricing and bundling strategies  15:55 – The future of pricing models: Why "good, better, best" packaging may disappear in 2-3 years  21:05 – AI's role in B2B buying: How AI intermediaries will transform RFP processes and vendor selection  25:06 – Understanding AI-powered customers: Why companies must learn how their buyers use AI in purchasing decisions   Key Takeaways: "When I saw that PriceFX announced that it had more than 125 agents... I thought, huh, that's kind of a jaw-dropping number. I don't think I could generate 125 agents for pricing software." – Steven Forth "The role of AI in the buying process is more important than the role of AI in the sales process." – Steven Forth "You're going to be creating more content, not less. But that content is primarily going to be consumed by AIs." – Steven Forth "I think that many of the common packaging assumptions such as good, better, best are going to dissolve away over the next two or three years." – Steven Forth   Resources Mentioned: Michael Mansard's 14-factor model: https://www.linkedin.com/in/michaelmansard/    Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/  Email: steven@ibbaka.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.Dave and Sean cover:How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning helps marketing and ops teams stay agile as business challenges come upTimestamps(00:00) - - Intro to Sean (07:11) - - Going From Founder Led Sales to Having A Professional GTM (09:52) - - How Ops Bridges Business Goals (13:42) - - How To Align Sales, Marketing, and Operations (17:51) - - Why You Need A Clear Marketing Strategy (20:17) - - How To Build A Partnership Between Marketing and Operations (26:41) - - Guidelines for long term vs short term budgeting and planning (32:19) - - Marketing's Role At The Bottom Of The Funnel (37:14) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (41:06) - - Do Engaged Accounts Measure The Success Of Marketing? (42:56) - - Sean's Podcast ROI (45:12) - - AI Use Cases In Ops (50:14) - - How To Hire A Good Ops Person (53:42) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

What if the confidence to grow your consulting business could open doors in the rest of your life? That's what happened to Juliana Spaven, a brand strategy consultant who used her voice in a whole new way... and ended up modeling. In this episode, we talk about visibility, reinvention, and the surprising ripple effects of owning what makes you exceptional.   ---   When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you.   1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver.   2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals   3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way.   If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.

Stocks are soaring but TikTok is calling recession. The hosts examine viral recession indicators vs hard economic data to see if we're heading for downturn or if it's just vibes-based panic in 2025.We're diving deep into the disconnect between market performance and recession fears. They explore viral TikTok recession indicators, analyze Q2 earnings data, examine job market softening, and discuss whether we're actually heading into recession territory or if it's all just economic anxiety amplified by social media vibes.Subscribe to the newsletter! https://newsletter.blockspacemedia.com## Notes:- 33% recession probability down from 45% in April- S&P 500 earnings grew 11.8% year over year in Q2 - Only 73,000 jobs added in July vs expectations- May/June job numbers revised down by 258,000- Energy sector earnings dropped 18-19% in Q2- 92% probability of September Fed rate cutTimestamps:00:00 Start00:32 Wen resesh bruv?03:54 Recession Pop Music10:48 White Lady Dasher12:49 Data nerd time24:56 Mag 7 earnings26:49 Unemployment31:34 Consumer credit 33:44 What's a humble central bank to do?-