Podcasts about Blendtec

Today, we are profiling the best-selling book Contagious: Why Things Catch On by Jonah Berger. In this episode, we cover how to unlock the power of virality with Jonah Berger's STEPPS Framework. We break down each component—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—and provide practical tips and real-world examples to help you apply these principles to your personal brand or business. From the viral success of Blendtec's 'Will It Blend?' campaign to the clever use of triggers by KitKat, learn how to create content that not only captures attention but also spreads like wildfire. Get the book: https://www.amazon.com/?asc_source=01JCR4DNF23S2BA1WQ964D991W&tag=snx546-20 - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction to the STEPPS Framework (01:24) Social Currency: We Want to Look Good (03:38) Triggers: Keeping Your Brand Top of Mind (05:51) Emotions: The Fuel for Virality (07:15) Public: Visibility is Key (09:16) Practical Value: News You Can Use (11:43) Stories: The Power of Relatable Narratives (12:22) Conclusion

Life is busy, busy today.  Communications has sped up business to an extent unthinkable even ten years ago.  Every company is a publisher now, due to social media's pervasiveness.  Content marketing is driving original content creation and release.  LinkedIn, Instagram and Facebook are favouring live video, so we have to become television talents.  Voice is the next big thing, so podcasting requires us to be radio personalities.  If you are in business, your personal information is out there, easily searchable and found.  We check out the buyers and they check out the sellers, before we meet. When you turned up at a client meeting eighty years ago, you came with some good jokes, some market information, some competitor intelligence, etc.  You did this to break the ice with the buyer.  Even if they were an established client, you needed to break the ice for that day.  Buyers then and buyers now have a lot going on inside their heads when we turn up and almost none of it has anything to do with us and what we want. In Japan, meeting room space is always at a premium, so getting time with buyers has some automatic limitations placed upon it with certain companies.  After thirty minutes you are given the bum's rush, because that space has been booked for the next meeting and they are loitering with intent outside the glass wall waiting to get in for their meeting.  That doesn't give us much time to carve out some mind space with the buyer, get into questioning mode, talk about the solution, deal with any objections and seal the deal.  If the first part of the meeting isn't well planned then there won't be any result.  We cannot let the first few interactions be random events.  We need to plan in detail how we are going to establish some rapport with this buyer or reestablish some rapport if they are an existing buyer. We will have checked some of the media aggregation sites to see if there has been anything released in to the public arena about the client company, which we can then refer to.  If it is a first meeting then checking the annual report is a must.  There will be a glossy coverage of the CEO's vision and strategy for the enterprise, with photographs in a swish corporate setting.  We are looking for things we can ask about in this meeting.  Our objective is to get the client talking as soon as possible.  Most salespeople still cling to the idea that they have to dominate the airwaves, so they just keep talking, talking, talking.  We don't want that.  We only have a limited amount of time, so we want the client talking as much as possible.  When we do that, the client will have stopped thinking about all of the other things going on in their work and private lives. We will be concentrated on the business at hand and that is exactly what we need. We hopefully will be able to check whether some insight we have found is relevant to what they are doing.  We deal with that industry vertical so we are picking up ideas across companies on what is working and not working.  We share these ideas as a means of demonstrating we provide value to their enterprise.  They may not go for it, but they will go for our intention to assist them to make their business more successful. A discussion with a drill manufacture company I called upon, prompted a suggestion by me that they copy Blendtec's “will it blend” phenomenon, but for drills not blenders.  Blendtec's CEO Tom Dickson video's the blending of iPads, golf balls, whatever and post it on YouTube and they get massive views.  My idea was to copy this for Japan and create some buzz around the product line up.  They didn't go for it in the end, but I have no doubt that I have a closer relationship with the President today, because of my effort to think out of the box for them.  I had his attention for our discussion. Getting the full attention of the buyer is no longer a given.  They are permanently distracted today and we are competing with so much noise, more than ever before.  We need to have a strategy to get their attention.   We cannot leave it to chance or expect that, “of course they will be paying attention – we have an appointment”.  That concept is way too indulgent. Ask well thought through questions to get them talking, bring insights and valuable market intelligence.  Today, we have to do this every time, even if they are an established buyer.  Just because we have a relationship with them, doesn't mean we have automatically broken through all the completion for their attention.   Start fresh every time as if it were the very first meeting.  In this modern age this is the new normal.

In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today's overwhelming digital content landscape. What you'll learn in this episode: • Key elements to crafting memorable and impactful marketing content • Lessons from successful campaigns, including the “Will It Blend?” phenomenon • Tips on setting effective goals and metrics for content success • How creativity in marketing can transform a “boring” brand • The role of AI in amplifying content efforts and unlocking efficiency • Techniques to enhance brand recall and client engagement

Welcome to another insightful episode of Building the Premier Accounting Firm with host Roger Knecht. Today Roger delves into strategies for differentiation and market leadership tailored for bookkeeping, accounting, and tax business owners with marketing expert Daniel Den. Daniel shares transformative insights on how to thrive in the competitive landscape of 2024 and beyond. Key Discussion Points: X Factor Methodology: Daniel explains how his powerful approach has helped over 20,000 clients distinguish themselves in their markets. He recounts his journey from running a party business to becoming a successful internet marketer. Embracing Individuality: The episode emphasizes the importance of unique characteristics in building a standout brand. The “celebrity code” strategy is discussed as a means to develop a distinctive identity and foster community through shared values. Understanding Your Audience: Tailoring marketing messages to specific target audiences or “avatars” is crucial. For accountants, this means identifying niches, such as older real estate investors, to effectively reach and resonate with them. Avoiding Commoditization: Generalists face challenges in saturated markets. Daniel and Roger highlight the need to create a “wow factor” and unique service experiences to prevent being viewed as a commodity. Relationship Dynamics: Niche marketing and personal client interactions can significantly enhance customer experience and loyalty. The episode references the book “Ideas That Influence,” which provides strategies for effective marketing and memorable advertising. Successful Advertising Examples: Learn from successful campaigns like Blendtec's “Will It Blend?” and discover how accountants can transition from service providers to trusted advisors, improving clients' financial literacy. Essential Marketing Pillars: The discussion outlines nine crucial pillars for effective marketing, with a strong emphasis on the necessity of uniqueness to stand out in 2024. As we wrap up this episode of “Building the Premier Accounting Firm,” it's clear that standing out in the competitive market of 2024 requires a blend of innovation, individuality, and strategic networking. Daniel Denn's expertise offers a roadmap for accounting professionals to not only navigate but excel in the ever-evolving landscape. By leveraging the X Factor Knecht Methodology and embracing your unique attributes, you can carve out a niche that speaks directly to your ideal clients, fostering stronger relationships and loyalty. The importance of understanding your audience cannot be overstated, as Daniel and Roger highlight in this episode. Thriving in this competitive landscape isn't just about keeping pace—it's about setting the pace. With the resources and strategies discussed, you're well-equipped to turn your accounting firm into a premier entity that stands out and succeeds in today's dynamic market. Thank you for joining us, and we look forward to continuing this journey with you in future episodes. Call 435-344-2060 for more information.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Go to www.BigIdeasBox.com to grab your free book PLUS free box experience, just pay shipping and handling   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

“Will It Blend” was a genius idea from Blendtec, kicked off with a $50 budget in 2006. The campaign saw Tom Dickson's videos go viral and take a boring blender manufacturer into the pantheon of marketing presentations.  They have 187 videos on YouTube and 845,000 subscribers to their channel. So far, their YouTube channel has had 294 million views. Not bad for a blender maker duking it out in a red ocean of blender suppliers.  I suggested to a client of mine that they take a leaf out of Blendtec's playbook and do the same for their boring drill bits.  Being my client, I actually never used the word “boring”, but at least floated the idea for them.  “Will It Drill” I thought could be a goer for them, however they never went for it.  Instead, they keep doing the same old promotions using catalogues of products with potential buyers.  Another client of mine is an equipment manufacturer, and I came up with a suggestion for them.  They get a lot of calls to their call centre for help with running the equipment.  These calls often come from part-time staff in the stores who can't understand how to use the machinery or fix simple issues.  They are not well trained and with the difficulty of recruiting staff only likely to get worse, the chances of them getting better trained are fairly remote. I suggested that they create a series of “reality TV” style tutorial videos for the 20% of the problems which make up 80% of the calls to the call centre.  This would relieve the call centre staff of boring, repetitious work. It must be extremely hard to tell someone over the phone how to fix machinery.  You make the videos once and so the investment is able to be amortised over many years, because the machines don't change that much and the issues are probably the same all the time. This means no scripts and low production values.  Initially I thought to get a real technician in the company's technician uniform, to go through the 12 steps or 7 steps or 5 steps or whatever, to fix the problem.  Edit the video well, to make it easy to follow and put this up on YouTube and on their website.  When people call in with these typical issues, the call centre staff can just direct them to the videos and say “call us back if you have any further problems”. The chances of that will be very low I would guess.  This was an elegant solution, I thought. Then I had a further thought and a more radical consideration. I wondered about going a completely different direction from reality TV to Hollywood.  Given the people in the stores are not technical people, why not get someone who is also not technical to walk them through the steps, so it is more accessible?  There is a local foreign businesswoman here I know, who does a lot of MC work for luxury products.  She is really beautiful, really blonde and speaks excellent Japanese.  That would be a killer combo for this job in Japan.  I would also dress her up in an evening gown, with her hair done perfectly, to accentuate the tinsel town glamour.  Get her to point out what needs to be done step by step.  It is a counterintuitive approach and may even go viral like Blendtec. This got me thinking about how we present what we do.  Are there some areas where we can think in a differentiated way about how we present our solutions to potential clients?  What about for your business?  What are you doing now and what could you do if you really considered something innovative and differentiated?  We all get into a rut of the same old, same old about how we present our brand and our solutions. Year after year, we do the same thing and probably basically the same approaches as our competitors. Blendtec has shown how to take a very dull, utilitarian solution and make it sexy.  My “Will It Drill” client never took any action when it wasn't so difficult. For whatever reason, inertia took over, and he is still working hard to sell drill bits in a crowded market. He can only differentiate on price, which is not something any of us want to do. I don't know if my client will go for the glamourous blonde Hollywood bombshell solution to fixing common requests for help from clients, but I hope he does.  I am also thinking now about how do I take my own advice and what can I do with my training business?  How about you?  Has this article stimulated any would be Blendtec marketing innovations for you?  

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? They're proof that you don't have to be the smartest, the most gifted, or special person to find success.After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)Their secret is how they leveraged it!This weeks guest on The Standout Business show is Dennis Geelen and he believes that you just need to be ready to recognize a Happy Accident moment when it comes along, and take action when it does!Dennis is a fervent believer in harnessing Happy Accidents.  During our conversation he shares his three-stage process to create success stories: setting the stage, experiencing a happy accident, and recognizing and capitalizing on it.Dennis is Founder of consulting company Zero In, and the author of 'The Accidental Solopreneur' and The Happy Accident Newsletter.'Join us as we take a deep dive into what it takes to leverage your own luck in running a standout business.

While everyone has a unique approach to the way that they run their business, I believe that we can all benefit from a little bit of inspiration every now and then! In this week's episode of The Business of Thinking Big, I share a few big brands that I absolutely LOVE, and dive into the specific aspects of business that they do very well!These brands range from century-old industry pillars to innovative newcomers, but they're all crushing it in one area of business or another (and I'm happy to admit that I've borrowed from several of their best practices over the years).From the incredible community building of LEGO to the forward-thinking evolution of Netflix, get ready for a mini-masterclass in business excellence, taught by some of the world's biggest brand names.In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌The power of standing strongly behind your product — and going above and beyond to make it right when things go wrongWhy the kind of excellent service that creates customers for life requires more than simply answering questionsHow LEGO drives incredible customer engagement — while simultaneously gathering extremely valuable customer feedback!Timestamps:‌ ‌00:32  Intro02:27  LEGO & customer community06:20  BlendTec & customer service10:29  Genesis & customer service13:00  Netflix & evolution15:43  Lowe's & expertise20:38  Post-it & utility25:27  Four Seasons & quality experiences29:41  RecapLinks mentioned:‌ ‌Brands I lovehttps://www.lego.com https://www.blendtec.com https://www.genesis.com https://www.netflix.com https://www.lowes.ca https://www.post-it.com https://www.fourseasons.com —Learn with me: https://www.liannekim.com/dreamclient  ‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com https://copymagic.agency 

Spencer Taggart, a LONG time friend of ours, has a strong background in social media and marketing. Prior to accepting a full-time teaching position at BYU Hawaii, he was the director of Strategy and New Business for Boncom and a Social Media professor at LDS Business College. Before diving into academia, Spencer was the Global Marketing Manager for Blendtec, one of the most successful companies to use social media as a marketing tool today. Spencer received his BA in Communication from the University of Utah and his MBA from Thunderbird School of Global Management. Spencer and his wife, Katie, have 4 amazing children and they live on the north shore of Oahu, Hawaii. Spencer and Katie bought an investment property in 2020 after God told them that it would be a place of healing and gathering. They hold womens retreats where Spence and his team help people discover their infinite worth and truest purpose in life, which is what we're going to talk all about today. Spence is going to teach us about getting out of the box, leaving behind the pressures and expectations of the world and embracing an intentional life of focusing on the potential God sees in you. Time Stamps: [01:13] - Spencer Taggart is a LONG time friend. How do Corrine and Neil know Spencer? [02:55] - Spencer shares how he came up with the idea for strategic framework sessions. [05:19] - What is a vision video? [07:38] - If you design your dream life, what would it look like? What would it feel like? [10:29] - Spencer says that all of us are born with confidence. [12:34] - Spencer talks everyone through a powerful box analogy for fear, limits, and progress. [15:04] - Here is a secret about how the “box” was created. [17:19] - Real failure is part of life and helps us learn. [20:09] - Living authentically can inspire others to do the same. [22:32] - Don't get stuck in the box. [25:20] - How many times have you allowed fear to win? [27:49] - Everyone wins when you do this. What is it? [29:44] - When you move with love, you are courageous. [31:53] - Spencer encourages being more present with yourself.  [34:44] - Follow along with this meditation guided by Spencer: PART 1. [36:26] - Follow along with this meditation guided by Spencer: PART 2. [39:00] - Live everyday on purpose. [41:55] - Truth leads to freedom and love. [44:08] - Spencer encourages you to get out of the box. [45:55] - Change your life and start truly living. [48:14] - What is Spencer's gift? [51:10] - Tune into Spencer's morning walk show!   Supporting Resources: Learn more about the September 2022 Her Infinite Worth Retreat with Spencer and Corrine at herinfiniteworth.org *Sign up and join us for the retreat at mintarrow.com/retreat  Spencer's Instagram/morning walk show @sptaggart Follow along with the women's retreats on Instagram @herinfiniteworth

Have you ever had an idea that both scares you and excites you at the same time? One that lifts your spirit and makes you smile just thinking about it. Kels supported me by making my dream come true of podcasting 300 feet in the air while parasailing while visiting our favorite vacation spot of South Padre Island, Texas.1. Think about your goals. 2. Do a brainstorming session.3. Write down every conceivable possibility of something you might want to do, accomplish or be. 4. Don't edit your thoughts and don't try to be realistic. 5. Just Write them down.1:41 – Intro to South Padre Island3:58 – Going out of our Comfort Zone6:07 – Dream for a season7:31 – Parasail while Podcasting9:41 – Daring to Dream Big11:41 – Steps to Dreaming / Writing out dreams without editing24:31 – From 300 feet#imnothetapistbut #dreambig #makingmovies #willitblend #blendtec #marketing #director #podcasting #southpadreisland #padreisland #beach #vacation #parasailing #lobodelmar #vaction #trustGod #bethegood #familyfriendly #courage #comfortzone #takingchances #dreaming #liveyourbestlife

Kels was born in Richmond, Virginia and raised in South Texas. His love has always been in Film Production. He worked throughout the 1990's technically on Hollywood productions that came to Utah, including “Touched by an Angel”, “:Halloween 6” and “Species”. He then moved over to corporate video and worked with companies such as Novell, Iomega, Franklin Covey and Young Living. In 2002 he produced and distributed the LDS Film Handcart to 50 theaters. In 2005, he worked for Blendtec and produced the famous Will it Blend campaign for 10 years, which garnered over half a billion views and became one of the most successful viral marketing campaigns of the time. This, in turn grew sales for Blendtec upward of 100 million dollars. Recently, he directed a made-for-TV archaeological series called Hidden in the Heartland and a feature-length documentary on the 1980's band, The Jets called The Jets: Making It Real. Kels, along with his wife Stephanie are the former owners of the LDS Film Festival.

Kels was born in Richmond, Virginia and raised in South Texas. His love has always been in Film Production. He worked throughout the 1990's technically on Hollywood productions that came to Utah, including “Touched by an Angel”, “:Halloween 6” and “Species”. He then moved over to corporate video and worked with companies such as Novell, Iomega, Franklin Covey and Young Living. In 2002 he produced and distributed the LDS Film Handcart to 50 theaters. In 2005, he worked for Blendtec and produced the famous Will it Blend campaign for 10 years, which garnered over half a billion views and became one of the most successful viral marketing campaigns of the time. This, in turn grew sales for Blendtec upward of 100 million dollars. Recently, he directed a made-for-TV archaeological series called Hidden in the Heartland and a feature-length documentary on the 1980's band, The Jets called The Jets: Making It Real. Kels, along with his wife Stephanie are the former owners of the LDS Film Festival.

In this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec.Episode Outline [01:03] About Chris and Blendtec[03:13] Blendtec's journey[08:36] Demonstrating innovation[11:57] “Will it blend?” and its effects on eCommerce[19:07] Maintaining control of the brand with eCommerce[21:21] The Amazon strategy[24:17] Controlling the supply chain[26:34] Looking to the future[30:06] International newsConnect with ChrisLinkedInWebsiteConnect with PatternWebsiteLinkedIn (Pattern)LinkedIn (John LeBaron, CRO, Pattern)

Selling dull stuff is, well, dull.  We are supposed to be enthused about our widget but what if it doesn't generate all that much enthusiasm in us?    Industrial products are rarely sexy.  They tend to be very technical, specification heavy and chunky.  They are normally being presented in a catalogue of products. The pricing, quality and the after sales service tends to be the differentiator with the rival suppliers.  The salespeople presenting these often boring, utilitarian products, are also usually do so in a boring, functional manner.  Not much pizzazz going on.   This flies in the face of what we know though about buyers buying us, buying our confidence and being injected with our belief in the product.  We don't have to present these types of products in a dull way.  The features of the product are usually a mass of measurements. This can be dry as a subject for getting buyers excited.  However what about the benefits of the product? This is where we should be able to shine in our presentations.  Intellectually, we all know we don't buy the product.  We buy what the product will do for us.  Describing that part of the occasion is where we can stand apart from our competitors.  The problem is we forget about this bit and we just drone on and on about the spec.   Talking about the benefits of the product purchase are absolutely fundamental in sales. However, rather than just talking about the benefits of the product, we need to be outlining how the benefit can be applied in their company.  Having a benefit and doing something with it are not the same thing.  We need to be drawing out word pictures of how our product can help them in their business.  Usually it is through better efficiencies around life of the product or better quality, leading to fewer maintenance issues.  It might be the ease of use of our product when compared to others or the ease of instillation.  Whatever it is, this is where we need to capture the attention of the buyer.  By taking the discussion beyond the spec, to the integration into the customer's systems, their staff's daily interactions with the product, the their customers happiness with the finished item, then we can bring a dry subject alive.   Numbers lend themselves to comparisons very easily, so we can contrast our product with the alternatives.  We can break the cost down, amortised over a long period of time.  The lifetime of a lot of industrial products can be quite long, so long range number crunching works well. It has to be related back however, to today though.  We need to provide context about how this long term saving will translate into financial benefits today.  There may be some speed of delivery elements creating savings on inventory or storage costs. Improved quality deliverables may create benefits for the customer, which allow them to pass on savings and gain market share.  Tax savings and investment costs amortization allowances may in fact save money. The key is to find things which can be applied to today's bottom line.  If there are less maintenance issues, then we can calculate the labour costs and down time savings that it brings.  If it is easier to install, then we can talk about the diminished disruption to overall operations, the lesser need for technical specialists or the speed of installment leading to cost savings.   Finding creative ways to express these differences is one part of the equation and the other part is the way we present the information.  Charts and graphs are basic but good visual clues for our buyer to see the difference for themselves.  These days we can have video delivered via our iPads, which can tell the story of how great this will be for the buyer. Seeing is believing and it doesn't have to be all spreadsheets, still photos and matrices.  This is particularly so around marshaling evidence to prove what we are saying.  Seeing the product installed and operating gives a better sense of reality to the buyer.  Interviews with happy customers and them talking about the advantages is very compelling.   The humble blender became a viral social media sensation in the hands of some creativity.  Blendtec, like many manufacturers, producers blenders.  To demonstrate the toughness of their blender they hit upon the genius idea of shooting a video called “Will It Blend”.  Twelve years ago they started blending  mobile phones, iPads, glow sticks, hockey pucks and other unlikely items.  The one on glow sticks got 12 million views on YouTube and the iPad video got 18 million views.  Tom Dickson, the President, is dressed up in a lab coat, has the industrial glasses on and away he goes. Today they are still getting hundreds of thousand of views of their videos.  Everyone else is just making blenders.    My point is industrial products don't have to be boring in the hands of a skilled salesperson.  Yes going through the spec is critical, but that is not enough.  By the way, is that all that your salespeople are capable of doing?  Are they fully boned up on describing the benefits to the buyer.  Can they then take those benefits and integrate them into the client's business and show how when applied they bring tremendous benefit to the client.  Do they have visual evidence like Blentec has been using to create resonance with the buyer?  If they don't and your competitors salespeople are doing all of those things, then buckle up for a rocky ride.

Why is it that when we make a bucket list for the New Years, Sometimes the only thing we achieve is getting the bucket? SHOW NOTES01:48 – Dreaded goal setting03:55 – Stop drinking soda goal09:38 – Goal setting requires “change”13:04 – Calling goals “experiences” instead14:27 – Intentions for goals15:47 – Between wants or needs18:10 – Change before the pain19:44 – Divorce in the faith24:58 – Divorce is a crossroads creator27:33 – What makes us change28:38 – Different desires & Parasailing podcast challenge 29:51 – He made my dreams come true33:19 – Lives and breathes and eats drums 36:10 – intentions for relationships 37:35 – Making my intentions a reality/ spiritually then physically 40:06 – Intentions are more powerful then goals “feelulizing” feel/visualize 46:16 – Falling in love with me 49:10 – Movies & children's books 50:00 – Kels's missionary musical trigger 54:00– Show recap, give yourself grace

Learn more about China's power crises and how it affects sourcing in China! Hey guys, today is a real treat! I am interviewing an expert on China sourcing, and it is a great honor to get access to someone with this much experience in China because the big brands usually hide these guys in the background. Chris has worked with every major brand. To name a few; Blendtec, Honeywell, Breville, Cuisinart, John Deere, Medtronic, Binske, Garmin, Storm Kimonos, Addidas, and so many more. Today we will be discussing with him a range of topics; What are the current challenges of China's power problems? Where and why are companies moving manufacturing out of China? Is China still the best place to source for small businesses and small purchasing volume. What product categories are the best sourced out of China? Can you save more in other countries? How and why should we move production from China? Is there a mass exodus from China manufacturing? Interesting anecdotes and tips from Chris on dealing with Chinese suppliers. I hope you enjoy the podcast! Remember to schedule your free call today with our team on the ground in China. You can discuss any sourcing issues or manufacturing needs in China, no matter how big or small.

Amy is a stay at home mom with two young boys.  She is very passionate about helping other women discover how to be healthier and better versions of themselves.  In our episode today, Amy shares about their journey to solving her son's health issues.  It was never anything big, but instead there were a lot of little red flags that put together finally made her go searching for what was wrong.  Her search took her through traditional medicine to a natropath doctor who helped them to understand that her son had a gluten sensitivity.  His body was not absorbing all of the vitamins and minerals becuase his body would not process the gluten, which was causing internal swelling which manifested itself in lots of little symptoms.  Amy said that eliminating gluten from his diet has had amazing results already!  It has been 2 months so far and the majority of his symptoms have completely dissapeared.  Amy also talks about some of the foods they have been able to find to replace the gluten items that her son previously enjoyed.  She stresses the importance of giving yourself grace as a mom and finding people who will support you in your journey to helping your children be truly healthy.  In Amy's highlight reel, she tells us about her new Blendtec blender that "polverizes" fruits and vegitables for smoothies.  In her blooper reel, she tells a story about having to retrieve a ball from the roof of her house. Amy passes the ball to her mom for all of the sacrifices she has made and for all of her encouragement! 

In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/using-digital-marketing-grow-your-business-s6ep10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Are you into juicing? Maybe you've even considered replacing your coffee with a green drink. Is there a best way to juice if you've had bariatric surgery? You bet there is. Hi, I'm registered dietitian nutritionist Dr. Susan Mitchell. You're listening to the Bariatric Surgery Success podcast episode number 63. Most of my career I've worked in some type of media, particularly radio where I did morning drive nutrition spots for over 18 years. That's what lead me to start podcasting and ultimately to you. I created Bariatric Surgery Success to provide you with life-changing information based on science along with simple strategies and tools to help you be successful in your transformation and your entire journey. So happy you've connected with me. You're in the right place and I'm glad you're listening. If you're looking for a private facebook group where you can ask questions and talk about what's on your mind, please join me in Bariatric Surgery Success with dietitian Dr. Susan Mitchell. Juicing breaks down fruits and vegetables into liquid form generally by separating the juice from the pulp. But it‘s the method of juicing that makes all the difference when you've had weight loss surgery. Juicing can be a good option to increase your nutrient intake meaning vitamins, minerals, fiber and naturally occurring plant nutrients or what's called phytonutrients. It's also an easy way to incorporate additional vegetables and fruits into the diet, particularly less popular ones like kale or spinach. Ideally juicing should supplement the vegetables and fruits that you eat in whole form.  Instead juicing often replaces these whole fruits and veggies. There are two methods of juicing. First is traditional juicing, the type most common in juice bars, airports and hotels, where a fruit or vegetable is pressed or shredded. All of the pulp (another name for fiber) is removed using either a cold press or centrifuge juice extractor leaving only the juice. But for anyone and especially if you've had bariatric surgery, you miss out on the benefits of fiber and they're valuable. A few benefits include helping with digestion, reducing inflammation and increasing satiety or how full you feel. Do you remember in episode #47 on fighting inflammation with food, we talked about fiber. It's digestible by gut bacteria making short chain fatty acids. What was that fatty acid in the gut called? Butyrate. What we love about butyrate is that it provides valuable health effects such as inhibiting the growth of bad bacteria, reducing inflammation and increasing mineral absorption. Don't forget, fiber also helps prevent constipation but sometimes it causes potential gas and bloating. Your juicing tip: start with a small portion, maybe 1/4 of a cup and see how it goes. It may be too bulky and filling to drink very much of it at a time. So we don't want to give up fiber easily. Besides, juice with no pulp or fiber packs more calories and carbs, mostly coming from the natural sugar found in fruit in a more concentrated form. For example, a cup of pineapple is about 80 calories, but a cup of pineapple juice is about 120. Juice is the most calorie-dense part of plant foods. Did you know that the calories in a juice drink can range from 100 to 800, depending on the type of fruits and vegetables you add and the amounts? Remember that fruits tend to have more calories than vegetables so opt for more veggies and less fruit to keep calories reasonable. A good ratio is 75% veggies and 25% fruit or 3/4 veggies and 1/4 fruit. Portion size is always key too. Here's where the second method of juicing called whole juicing is superior. Whole juice is the result of blending vegetables and fruits into a drinkable liquid without removing the fiber. Whole juicing requires a high-powered blender instead of a juicer. You may be familiar with brands for home use such as a Blendtec, NutriBullet or Vitamix. When whole juicing, whole fruits and vegetables go in the blender with extra water, and a powerful motor pulverizes them into a smooth juice with the fiber included. A study in the European Journal of Nutrition compared the effects of whole apples to apple juice in regard to the effects on blood lipids such as cholesterol. The results suggest that the fiber component found in the skin of apples is needed for the cholesterol-lowering effect and that clear apple juice is not a suitable substitute for the whole fruit. When the entire apple is used in whole juicing the benefits of the skin remain in the juice. Your take aways: 1. Juicing can work for you after bariatric surgery as long as it's whole juicing which retains the fiber and all of its benefits. 2. Aim for 3/4 veggies and 1/4 fruit to keep calories and carbs lower. 3. Always eat protein-packed foods first as that's bariatric gold then have the juice. 4. Portion size is always key. Start small with 1/4 cup and see how you tolerate it. Any issues with bloating or gas? Stay focused on your journey, you're worth it.

Today, marketing is very much about engineering the customer experience. Creativity, once the focal point of creating a marketing campaign, has been superseded by analytics, which in themselves are used to drive creativity.  The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes. There is a term for this type of marketing.  That term is called Digital Marketing.  Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.  In this episode I interview Digital Marketing expert Saunder Schroder, Chief Marketing Officer at Disruptive Advertising.  Throughout his career, Schroeder has been able to personally grow half a dozen businesses and have helped grow hundreds of other businesses by creating digital marketing strategies and helping scale two digital marketing agencies. Saunder has also created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.

What does Brian Regan, Blendtec blenders and fusion drinks have in common? In today's episode I talk about harmony over melody and how diversity in unity is vital. Learn about how love is like a blender. And how you can celebrate fusion not bland sameness in politics, religion and in any other hot topic --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thriving-twogether/support

Tom Dickson is from San Francisco. He graduated from BYU in 1971 and moved back home with the intentions of signing up for the National Guard. His degree was in manufacturing engineering and he landed a job with Alza, one of the inventors of the birth control pill.  Tom had always had an interest in bread making and that hobby led him to start a business called Harvest House Food & Grains. He specialized in creating safer packaging for wheat. One day he spilled some grain and found that when he sucked it up with his vacuum, it acted as a wheat grinder. That was the beginning of the Magic Mill which would later lead him to make blenders and starting Blendtec.  The company has continued to grow since then, leading Tom and his team of engineers to come up with many variations of the home blender and turning him into an internet celebrity through the “Will It Blend?” YouTube series.

Presenting Manufactured Products   Industrial products are rarely sexy.  They tend to be very technical, specification heavy and chunky.  They are normally being presented in a catalogue of products. The pricing, quality and the after sales service tends to be the differentiator with the rival suppliers.  The salespeople presenting these often boring, utilitarian products, are also usually do so in a boring, functional manner.  Not much pizzazz going on.   This flies in the face of what we know though about buyers buying us, buying our confidence and being injected with our belief in the product.  We don't have to present these types of products in a dull way.  The features of the product are usually a mass of measurements. This can be dry as a subject for getting buyers excited.  However what about the benefits of the product? This is where we should be able to shine in our presentations.  Intellectually, we all know we don't buy the product.  We buy what the product will do for us.  Describing that part of the occasion is where we can stand apart from our competitors.  The problem is we forget about this bit and we just drone on and on about the spec.   Talking about the benefits of the product purchase are absolutely fundamental in sales. However, rather than just talking about the benefits of the product, we need to be outlining how the benefit can be applied in their company.  Having a benefit and doing something with it are not the same thing.  We need to be drawing out word pictures of how our product can help them in their business.  Usually it is through better efficiencies around life of the product or better quality, leading to fewer maintenance issues.  It might be the ease of use of our product when compared to others or the ease of instillation.  Whatever it is, this is where we need to capture the attention of the buyer. By taking the discussion beyond the spec, to the integration into the customer's systems, their staff's daily interactions with the product, the their customers happiness with the finished item, then we can bring a dry subject alive.   Numbers lend themselves to comparisons very easily, so we can contrast our product with the alternatives.  We can break the cost down, amortised over a long period of time.  The lifetime of a lot of industrial products can be quite long, so long range number crunching works well. It has to be related back however, to today though.  We need to provide context about how this long term saving will translate into financial benefits today.  There may be some speed of delivery elements creating savings on inventory or storage costs. Improved quality deliverables may create benefits for the customer, which allow them to pass on savings and gain market share.  Tax savings and investment costs amortization allowances may in fact save money. The key is to find things which can be applied to today's bottom line. If there are less maintenance issues, then we can calculate the labour costs and down time savings that it brings.  If it is easier to install, then we can talk about the diminished disruption to overall operations, the lesser need for technical specialists or the speed of installment leading to cost savings.   Finding creative ways to express these differences is one part of the equation and the other part is the way we present the information.  Charts and graphs are basic but good visual clues for our buyer to see the difference for themselves.  These days we can have video delivered via our iPads, which can tell the story of how great this will be for the buyer. Seeing is believing and it doesn't have to be all spreadsheets, still photos and matrices.  This is particularly so around marshaling evidence to prove what we are saying. Seeing the product installed and operating gives a better sense of reality to the buyer.  Interviews with happy customers and them talking about the advantages is very compelling.   The humble blender became a viral social media sensation in the hands of some creativity.  Blendtec, like many manufacturers, producers blenders.  To demonstrate the toughness of their blender they hit upon the genius idea of shooting a video called “Will It Blend”.  Twelve years ago they started blending  mobile phones, iPads, glow sticks, hockey pucks and other unlikely items. The one on glow sticks got 12 million views on YouTube and the iPad video got 18 million views.  Tom Dickson, the President, is dressed up in a lab coat, has the industrial glasses on and away he goes. Today they are still getting hundreds of thousand of views of their videos.  Everyone else is just making blenders.    My point is industrial products don't have to be boring in the hands of a skilled salesperson.  Yes going through the spec is critical, but that is not enough.  By the way, is that all that your salespeople are capable of doing? Are they fully boned up on describing the benefits to the buyer.  Can they then take those benefits and integrate them into the client's business and show how when applied they bring tremendous benefit to the client.  Do they have visual evidence like Blentec has been using to create resonance with the buyer?  If they don't and your competitors salespeople are doing all of those things, then buckle up for a rocky ride.  

Breaking Into The Mind Of The Buyer   Life is busy, busy today. Communications has sped up business to an extent unthinkable even ten years ago.  Every company is a publisher now, due to social media's pervasiveness. Content marketing is driving original content creation and release.  LinkedIn, Instagram and Facebook are favouring live video, so we have to become television talents.  Voice is the next big thing, so podcasting requires us to be radio personalities. If you are in business, your personal information is out there, easily searchable and found.  We check out the buyers and they check out the sellers, before we meet.   When you turned up at a client meeting eighty years ago, you came with some good jokes, some market information, some competitor intelligence, etc.  You did this to break the ice with the buyer.  Even if they were an established client, you needed to break the ice for that day.  Buyers then and buyers now have a lot going on inside their heads when we turn up and almost none of it has anything to do with us and what we want.   In Japan, meeting room space is always at a premium, so getting time with buyers has some automatic limitations placed upon it with certain companies.  After thirty minutes you are given the bum's rush, because that space has been booked for the next meeting and they are loitering with intent outside the glass wall waiting to get in for their meeting.   That doesn't give us much time to carve out some mind space with the buyer, get into questioning mode, talk about the solution, deal with any objections and seal the deal.  If the first part of the meeting isn't well planned then there won't be any result.  We cannot let the first few interactions be random events.  We need to plan in detail how we are going to establish some rapport with this buyer or reestablish some rapport if they are an existing buyer.   We will have checked some of the media aggregation sites to see if there has been anything released in to the public arena about the client company, which we can then refer to.  If it is a first meeting then checking the annual report is a must.  There will be a glossy coverage of the CEO's vision and strategy for the enterprise, with photographs in a swish corporate setting.  We are looking for things we can ask about in this meeting.   Our objective is to get the client talking as soon as possible.  Most salespeople still cling to the idea that they have to dominate the airwaves, so they just keep talking, talking, talking.  We don't want that.  We only have a limited amount of time, so we want the client talking as much as possible.  When we do that, the client will have stopped thinking about all of the other things going on in their work and private lives. We will be concentrated on the business at hand and that is exactly what we need.   We hopefully will be able to check whether some insight we have found is relevant to what they are doing. We deal with that industry vertical so we are picking up ideas across companies on what is working and not working. We share these ideas as a means of demonstrating we provide value to their enterprise.  They may not go for it, but they will go for our intention to assist them to make their business more successful.   A discussion with a drill manufacture company I called upon, prompted a suggestion by me that they copy Blendtec's “will it blend” phenomenon, but for drills not blenders. Blendtec's CEO Tom Dickson video's the blending of iPads, golf balls, whatever and post it on YouTube and they get massive views.  My idea was to copy this for Japan and create some buzz around the product line up. They didn't go for it in the end, but I have no doubt that I have a closer relationship with the President today, because of my effort to think out of the box for them.  I had his attention for our discussion.   Getting the full attention of the buyer is no longer a given.  They are permanently distracted today and we are competing with so much noise, more than ever before.  We need to have a strategy to get their attention.   We cannot leave it to chance or expect that, “of course they will be paying attention – we have an appointment”.  That concept is way too indulgent.   Ask well thought through questions to get them talking, bring insights and valuable market intelligence.  Today, we have to do this every time, even if they are an established buyer.  Just because we have a relationship with them, doesn't mean we have automatically broken through all the completion for their attention.   Start fresh every time as if it were the very first meeting.  In this modern age this is the new normal.    

Client Need Clarity   Do we have a clear understanding of what the client's needs are?  These can vary beyond the obvious of increased profitability.  It might be more important to gain market share, than drive profits.  Or, it may be that profits are not as much emphasised, as investing in further growth.  How do we seek to understand their needs and at the same time differentiate ourselves from every other salesperson, equally raring to go with their interrogation of the client's needs?  What does intelligent client question design look like?   If we access the client's website and they are a listed company, we can find out a lot of basic information about the firm's business, strategy and direction, from the annual reports there. If they are an unlisted company, we can do a media search on their activities to get an understanding of how they are positioning themselves in the market.  Failing that we can use our industry knowledge to make some insightful comments about where the market is at the moment and ask them how they see it. Turning up at the client's office and simply asking “what does your company do?” is pretty pathetic, but very common on the part of unprofessional salespeople.   We would be better off asking things like, “I see that your global CEO is calling for 15% profit growth in the annual report.  Is that also the number for Japan or have you been allocated a higher number?”. Hopefully the answer will be 15% or a higher number.  This will mean they are challenged to meet the targets and maybe, we can be of assistance. If they answered 15%, then we would ask, “So how realistic is that target in the current economic conditions in the market here?”.  We are trying to get a feel for their confidence to achieve these targets by themselves.   Of course, we want to know where they are now in their business and where do they want to be, so we can gauge the size of the gap and their appetite for change.  The worst sales conversations are with client's who don't see any big gap, that they can't close on their own.  No matter how whiz bang our question design, if they feel they are close to where they want to be, they won't be seeing us as adding any value beyond what they can do internally.  What do we do in this case?   We have two levers to pull – opportunity and fear.  There might be some opportunities they haven't thought of.  In sales, we see many companies and what they do.  We have the ability to take a successful idea from industry “A” which could be applied to industry “Z”.  The people working in those distant industries never mix, but we do. We can see applications for ideas across industries and we should be playing a positive role to make these suggestions to help grow their business.   A recent example was when I was calling on a foreign manufacturer, who amongst other things, makes industrial drill bits.  I asked the President if he had ever seen Blendtec's  “Will It Blend” videos on You Tube.  These are viral video sensations by an American company making food blenders aimed at consumers.  They are very strong blenders and to prove it, the President, wearing a white lab coat and protective goggles, blends iPads, mobile phones, hockey pucks, you name it, captures it on video and posts it up on YouTube. I told the Japan President, “what about a “Will It Drill” local version in Japanese, hosted by you because you speak Japanese, to highlight the strength of your product?”.  Blender companies and drill company's representatives are unlikely to ever meet, but we salespeople can be great connectors. There will be many such opportunities where we can prove ourselves useful to the client and we should be constantly thinking of how to do that.  Even if nothing comes of “Will It Drill” as an idea, I have been able to differentiate myself from every other salesperson coming through his door.  This is what we all want.   Often, not taking action is thought to be a safe option by clients, but it also has a cost – an opportunity cost.  Our job is to open up the client's thinking to taking the opportunity to aid their business in the future, by taking action now.  We might say, “You know we talk about saving up for a rainy day, don't we. Well in business too, we know there are up and down cycles the economy passes through and the worst situation is to face a downturn and run out of cash.  You have mentioned you feel confident about the current situation of the business, but have you factored in dealing with a downturn in the next few years? We know it will come, we just don't know exactly when.  What if we were able to take the opportunity now to position ourselves to deal with that eventuality, would that be helpful for your business?”.   We are trying to move the clients thinking from “I am okay and don't need to do anything” to “maybe I am not okay and need to do something I haven't planned for yet”.    The other option is fear. We know our own situation and we have knowledge of our business, but we are not alone.  We have competitors who can take actions which impact our business. Because we are in sales, we deal with many different clients and so we pick up valuable commercial intelligence about what is happening.  We can try to open up the client's mind to taking action now on the basis that they have competitors who can change the game.   We can say, ”You mentioned to me a minute ago, that you felt the situation in your business was stable and progressing on course.  Are there any actions which could be taken by one of your competitors which would force that situation to change?”.  By asking this type of question we are asking the client to think beyond what they can control, to a future business situation they cannot control.  There may need to be some actions taken, to counter activities by competitors and these actions need to be taken now.  We need to shake up their complacency about their business situation, by getting them to contemplate scenarios they may have neglected to consider.   Questioning skills are important to not only uncover the client's existing needs, they are also critical to reveal needs the client hasn't yet focused on sufficiently.  The salesperson who can ask these types of questions is soon considered a valuable partner to the business bringing in some external “Brains Trust” elements to assist their company.  This is how we can get business with clients and it is extremely low cost, in terms of client acquisition.  All it requires is some hard thinking and good communication skills about how we can help them.    

“You can market your things a lot faster and better when it’s online.” In this episode, Erin talks to Vanessa Simkins about juicing, sugar intakes, and Lyme Disease. Vanessa then talks about her first successful book “The Juice Lover's Big Book of Juices” and why she decided to write a second book. We learn how Vanessa focused on her writing for months at a time and why writing recipes took forever.  Later, Vanessa reveals some of her tips on gaining followers for social media, and how she explains her Amazon product line. Also, Vanessa gives advice on how to get a book deal and why it is not as hard as people think. Lastly, Erin and Vanessa discuss goal setting, planners, and float tanks. Vanessa Simkins, The Juicing Mixologist®, is the founder of AllAboutJuicing.com: a website and newsletter serving up fresh, tested juicing advice for getting a hot body, glowing skin, and lifelong health through a straw. She is the author of “The Juice Lover's Big Book of Juices: 425 recipes for super nutritious and crazy delicious juices” & “Power Blender Revolution: More than 300 healthy & amazing recipes that unlock the potential of your Vitamix, Blendtec, Ninja or other high speed, high power blender" paperbacks. She is also the founder of Vanessa's Juice Club, a membership community where juicing daily is easy and fun. Her newsletters, products, and site reach over a quarter-million readers each month – a veritable army, inspired to juice for better health.   A juicing trendsetter known for her inventive and tasty juice recipes, Vanessa has an undying thirst for connecting people back to what makes them healthy, one drink at a time. IN THIS EPISODE, YOU’LL LEARN ABOUT: [10:50] Growing a large following on social media • [12:10] Explaining what an Amazon seller is • [16:00] Time management advice • [19:35] How to get a book deal [23:15] Social media is essential for marketing QUOTES: “There are so many things you can juice that aren’t heavy on sugar.” “You’re going to get knocked down a lot, and you just have to get back up.” “The best advice is to have a really great brand and a sizeable audience.” “You can market your things a lot faster and better when it’s online.” Resources: IG: https://www.instagram.com/erinroefit/      Facebook page: https://www.facebook.com/erinroefit/ website: www.MyEmpowerProject.com Get your FREE Business & Wellness Tracker HERE!  Join my pose at our Facebook group: https://www.facebook.com/groups/MyEmpowerProject/ All My Empower Project (MEP) episodes can be read in pdf form HERE! YouTube: http://www.youtube.com/channel/UCVFqZiXhmUD5G3c7fAJ5m-w?sub_confirmation=1 COURSE: Learn how to sell on AMAZON (FBA): https://tinyurl.com/y8m3zn9o ______________ Guest: Vanessa Simkins IG: https://www.instagram.com/allaboutjuicing/ website  http://www.AllAboutJuicing.com juicing challenges info http://www.all-about-juicing.com/juicing-challenges.html Facebook https://www.facebook.com/AllAboutJuicing/ Facebook group juicing challenge https://www.facebook.com/groups/21dayjuicingchallenge/ facebook group power blender revolution https://www.facebook.com/groups/437785373331518/ Vanessa’s Store https://www.amazon.com/allaboutjuicing Mentions: planner by Erin Condren www.erincondren.com Sara Blakely, inventor of Spanx IG: https://www.instagram.com/sarablakely Audible: www.audible.com **Some of the links I have provided are affiliate links, meaning myself or my guest will earn a commission if you decide to purchase through the link. No additional cost is added if you use the links provided. Please know that I recommend items that I think will bring you value and/or I have personal positive experiences with. There is no obligation for to purchase using my links, but I thank you for your support if you choose to do so to help you work toward your goals. Music from Epidemic Sound http://www.epidemicsound.com Listen to My Empower Project here: iTunes Google Play Stitcher Spotify iheartradio  If you like today’s episode, subscribe on Apple Podcasts at My Empower Project and leave us a 5-star, positive review. Follow Erin Roe’s Instagram page: @erinroefit

I'm wrapping up my series with Kendra on kitchen basics, and in this one, we're talking about essential tools. There's tons of links for you here, so let's get right to it. Notes From This Episode: Get yourself The Meal Plan! Ep. 149: Kitchen Basics (1/3) Ep. 151: Kitchen Basics (2/3) Kendra’s blog + podcast, The Lazy Genius Collective Kendra on Instagram Tsh on Instagram and Twitter The Lazy Genius Guide to Essential Kitchen Tools The Thrift Store Can Be Your (Nearly Free) Storage Unit The Lazy Genius Cleans the Bathroom Bizarro Meal Prep Our favorite speaker Change Your Life Chicken The Essential Instant Pot Cookbook Bench scraper Big wood cutting board Dutch oven (this is Tsh's favorite brand for the price) A classic KitchenAid mixer (though K & A both have this giant) Parchment paper A good chef's knife Stackable glass containers Gigantic skillet Wooden spoon collection Ramekins Mason jars Instant Pot (this is Tsh's brand that she loves) Ulu (this is Kyle's from Alaska!) A good blender (Tsh has a Blendtec; Kendra has a Vitamix) Silicone spatulas If you love this show, would you Kindly leave a review? Become a patron: Support this podcast + get access to my secret show Sign up for 5 Quick Things, the weekly email For any links and codes from our lovely sponsors, head here

¿Cómo hacer que tu idea, tu producto, tu servicio... sea memorable, sea diferente... y sea viral? En este episodio revisamos el libro Contagioso (Contagious, 2012) de Jonah Berger, y descubrimos las herramientas que tenemos actualmente a nuestro alcance para hacer de nuestra idea algo contagioso y que la gente comparta como un virus.   Este libro lo puedes adquirir ahora mismo en Amazon, aquí: Contagioso - https://amzn.to/2O9jhxl   Algunos de los enlaces y vídeos comentados en el episodio de hoy: BlendTec y sus demos de Will It Blend?: https://www.youtube.com/watch?v=3OmpnfL5PCw La "otra versión" del anuncio de Marlboro: http://nelsdrums.com/portfolio/wp-content/uploads/2008/11/emphysema-bulletin.jpg El anuncio de Google de una historia de amor mediante búsquedas: https://www.youtube.com/watch?v=nnsSUqgkDwU "United me rompió la guitarra!!": https://www.youtube.com/watch?v=5YGc4zOqozo Movember y dejarse el bigote los noviembres por una buena causa: https://ex.movember.com/es/ El Philly CheeseSteak más caro del mundo: https://www.thrillist.com/news/nation/barclay-prime-philly-cheesesteak-worlds-most-expensive   Y en esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/092  ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground   _______________   Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: 

¿Cómo hacer que tu idea, tu producto, tu servicio... sea memorable, sea diferente... y sea viral? En este episodio revisamos el libro Contagioso (Contagious, 2012) de Jonah Berger, y descubrimos las herramientas que tenemos actualmente a nuestro alcance para hacer de nuestra idea algo contagioso y que la gente comparta como un virus.   Este libro lo puedes adquirir ahora mismo en Amazon, aquí: Contagioso - https://amzn.to/2O9jhxl   Algunos de los enlaces y vídeos comentados en el episodio de hoy: BlendTec y sus demos de Will It Blend?: https://www.youtube.com/watch?v=3OmpnfL5PCw La "otra versión" del anuncio de Marlboro: http://nelsdrums.com/portfolio/wp-content/uploads/2008/11/emphysema-bulletin.jpg El anuncio de Google de una historia de amor mediante búsquedas: https://www.youtube.com/watch?v=nnsSUqgkDwU "United me rompió la guitarra!!": https://www.youtube.com/watch?v=5YGc4zOqozo Movember y dejarse el bigote los noviembres por una buena causa: https://ex.movember.com/es/ El Philly CheeseSteak más caro del mundo: https://www.thrillist.com/news/nation/barclay-prime-philly-cheesesteak-worlds-most-expensive   Y en esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/092  ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground   _______________   Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).

Tom Dickson is from San Francisco. He graduated from BYU in 1971 with a degree in manufacturing engineering. Tom had always had an interest in bread making, and that hobby led him to start a business called Harvest House Food & Grains. One day he spilled some grain and found that when he sucked it up with his vacuum, it acted as a wheat grinder. That was the beginning of the Magic Mill which would later lead him to make blenders and starting Blendtec. The company has continued to grow since then, leading Tom and his team of engineers to come up with many variations of the home blender and turning him into an internet celebrity through the “Will It Blend?” YouTube series.

Guest Bio:CEO and Founder of Utah based company, Blendtec Tom Dickson has found himself as one of the most known entrepreneurs in the country. Tom has taken his mastermind of innovation and marketing to grow not only his businesses into extreme heights but also his personal Brand. He has been featured on shows like Jay Leno's Tonight Show, The Today's Thanksgiving Special, and Martha Stewart. He is also well known for his hit marketing videos "Will It Blend" which has a total of over 25 Million Watched Viewers. Tom is the complete mastermind of "Will it Blend" and Inventor and founder of Blendtec and its line of blenders, mills, and mixers. Fabricated the first motion sickness patch (1971). Invented the first high-speed grain mill (1978). Specialties: Product innovation, speaking on Will it Blend, social media, and viral marketing.

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names. In today's episode I talk about pre-planning

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!  I'm ADHD and I'm dyslexic. I can hardly read and I've got a goofy mind. And it's an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec There's loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You'll also find the full interview transcription below. If you have questions about marketing an everyday product or service then you'll get the answers in this interview: How do I make my product interesting? How do I think more creatively? How do I create a viral video? Why should I respect marketing? How did Will It Blend viral videos come about? What if I have a learning disorder? Will that stop me? Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He's appeared on numerous national TV talk shows including NBC's Today Show and Jay Leno's show. He's a grandfather to 35 kids, and is an Engineer by trade.   Here's what caught my attention from my chat with Will It Blend star Tom Dickson: There's no such thing as a boring product or service. All too often, I hear business owners whinging that it's hard to market what they sell because it's boring. Accountants, are you listening?! If that's you, then spend some quality time brainstorming with your team about how to inject some excitement into your business. I love the idea of having a desk with glass on top where Tom's engineers scrawl ideas and build on each other's thinking. I use a whiteboard for this exact thing, and couldn't live without it. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.   But the marketing gold doesn't stop there, in this episode you'll also discover: I'll show you how to get your first 153 email subscribers. And we go back into the vault, revisiting a chat I had with a woman who's built a very successful retail business thanks to big boobs!   Other resources mentioned: The Top 10 Will It Blend videos of all time Will It Blend on Wikipedia Interview with Brava Woman's Maxine Windram Interviews I've done with other viral video creators: Squatty Potty First Kiss Shark attack viral video   Please support these businesses who make this show possible: DesignCrowd is the world's #1 custom design marketplace where, with access to 550,000 designers, you'll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you'll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

This BIG marketing lesson is from Blendtec, the leading supplier of Blenders!The lesson is in how to promote ANY product creatively. For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.Please do me a favor and review this podcast on iTunes, as it helps it to be discoveredby other small business owners and entrepreneurs!  Thank you! Click to Tweet about this podcast: https://ctt.ec/r6M2I

Doug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and engaging content that excites their customers and leads to more engagement. As a parting thought for a struggling Content Marketer, Doug suggests you insist on a one-page content strategy. Keep it simple and list only the characteristics that will help you do the work you are setting out to do. Once you have this one-page in place, start testing and analyzing the results to see what works. There is no reward given to the marketing team that did precisely what they originally planned to do, down to the letter, nor is there one given to the team who took the most time planning. Plan, execute, analyze, repeat are the steps you should take when developing your Content Marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-35-doug-kessler/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougkessler •LinkedIn: https://www.linkedin.com/in/dougkessler •Website: https://velocitypartners.com/team/doug-kessler/

I've said it before and I'll say it again - I don't think I would be where I am today without my 1-2 smoothie a day habit... Out of everything I did to improve my digestive, adrenal, hormone, detox, skin, and other health issues, drinking my morning smoothie was and still is #1. So because of that discovery, I've pretty much used and experimented with every blender imaginable (I also love gadgets!)... On today's #CabralConcept 279 I break down the differences between the Vitamix vs. Blendtec vs. NutriBullet vs. Ninja Blenders. I tell you what the variations are and what the main differences are between a $75 blender and a $525 blender. Plus, I give you my personal recommendations for all budgets.... Don't miss today's #FridayReview episode for all the details! Plus, today I'm giving you a free download link to my Top 7 Wellness & Weight Loss Smoothie Recipes - the same ones I use myself and give to the people I care for in my Boston Naturopathic practice. Enjoy the show! - - - Show Notes: http://StephenCabral.com/279 - - - Get Your Question Answered: http://StephenCabral.com/askcabral  

This week, we're combining a recipe and our appliance know-how into one recipe. We're using the turbo blender, you know VITAMIX, BlendTec, and Waring X-Treme to make pancakes. And not ordinary pancakes. Because these aren't ordinary blenders. Turbo blenders have 3 and 4 horsepower motors. This spins the blades so fast that the friction created can heat liquids up to 180 degrees and higher. And the spin so fast they can grind wheat berries and other dry grains into flour in just seconds. In fact, we are so taken with these machines that we wrote a book that uses them called THE TURBO BLENDER DESSERT REVOLUTION. And it goes on sale next week, October 26th. And it truly is revolutionary. You can our milk, sugar, eggs, chocolate, flour, vanilla, and salt in a turbo blender and 6 minutes later pour out warm chocolate pudding. Or you do as we do in this recipe right out of our book. We put steel cut oats and wheat berries into the turbo blender and grind them into flour. Then we add buttermilk, eggs, and oil - and voila, whole grain pancake batter. You can do the same thing with brownies, cakes, scones, and muffins. But not just any blender will work. Listen in and find out how to use your turbo blender to it's full potential or learn why you need to go out and buy one of these amazing appliances. 

This week we are featuring Tess Masters, The Blender Girl. She'sa cook, writer, actor, and voiceover artist with a passion forsmoothies and juices. Tess is the author of The Blender Girl, The Blender GirlSmoothies (recipe book) and will release her third book, ThePerfect Blend at the end of this year. Tess is Australian-born and now lives with her partner and WestHighland White Terrier in California. In this episode, we discuss: How Tess got her nickname "The Blender Girl" No one diet works for everyone How Tess went about building her brand and empire You learn from everyone you interact with Tess getting diagnosed with Epstein-Barr virus We all need to eat more vegetables Becoming fearless after a breakup Social media and the internet level the playing field in the 21st century Using your own voice and trusting in your uniqueness You haven't missed the boat starting your online business...yet Nobody can do you better than you Managing work-life balance in today's always connected world Smart people surround themselves with smarter people The ultimate smoothie walkthrough Tess' top smoothie tip After you blend a smoothie, are all the nutrients destroyed? Which is better... Vitamix or Blendtec? The best blender in the world Problems with glass blender containers Tess' current favourite smoothie The importance of staying hydrated Related links: Tess Masters - The Blender Girl (book) Tess Masters' website - The Blender Girl Follow The Blender Girl on Facebook, Instagram, and Twitter Tess Masters - The Blender Girl Smoothies (recipe book) Tess' iOS app - The Blender Girl (available in the US only) The 2016 Culinary Nutrition Conference hosted by Meghan Telpner Vitamix blender Melissa Lanz ProBlogger The Body Ecology Diet website Michael Pollan Cooked - Netflix Documentary Series Blendtec KitchenAid Pro Line Series Blender Breville Boss Blender Sunwarrior

CJ and Jack jabber post meat mountain video, the studio damage backed up production of the shows, hurt Comikaze preparation, CJ's favorite place, packing the womb, holiday season, planning the Christmas podcast, adding up the maybes, Black Friday beer event, cyber Monday purchase, CJ goofs on the gopro, Arby's secret menu item, "All that and chicken fingers!" beef and cheesecake, pumpkin shake, thickness through the straw, taking the whole big beefy concoction whip cream and all, describing the event, upcoming wls, the force calls, Ewok heartbreak, murderous teddy bears, ptesd, the special relationship of clone troopers, zombie peeping toms, online alternatives to seeing the movie, blending fruitcakes and droids, other items it can destroy, and refraining from spoilers.

Besides clean water, smoothies, juices and elixirs are a few of our staple beverages. But, there are so many other healthy drinks we include in our daily routines. On today's show we go deep and get into the nitty gritty of what liquids we consume, when we consume them and how they contribute to our health (and now yours). Often people are able to wrap their heads around the importance of consuming fresh, organic whole foods to thrive but when it comes to healthy drinks, they fail to make the same connection. As adults, the majority of us is water (around 60%) and in children even more so. It only makes sense we rehydrate with the best liquids available. We are excited to share the drinks we consume on a regular basis. We have drinks to get going first thing in the morning, drinks to rest & relax us before bed and everything in between. So pour yourself a glass of your favourite herbal tea, sit back and enjoy the show. In this episode, we discuss: The importance of consuming high quality water throughout the day Yes, you can drink too much water (hyponatremia) Our cold morning elixir recipe The #1 tool we recommend to someone just getting into the health world A fresh coconut - the ultimate starting point for your smoothie The difference between smoothies and juices What juicer is best for you? How to make fresh juice using a high speed blender What to look for when buying fresh juice How to make the perfect mug of tea What to look for in a kettle Our favourite fermented beverages - kombucha, jun and water keifer Marni's epic hot elixir recipe Brazil nuts are an amazing source of selenium Ceylon cinnamon... the real cinnamon Where you can buy quality herbs online Drink ideas for calming your body before bed A contest where you can win one of Marni's signed books - Plant-Based Diet For Dummies Related Links: Jesse's Instagram Marni's Instagram Eco Teas Listen to David Wolfe previously on TUHP (episode #014) Findaspring.com Coco Jack Harmless Harvest Coconut Water Vega Pre-Workout Energizer (supplement) Moringa Powder (supplement) Sunwarrior Ormus Supergreens, Liquid Light + Proteins (supplements) (use discount code "TUHP" at checkout and save 10%. Free shipping on orders over $100 in US and Can) HealthForce Nutritionals - Vitamineral Green (supplement) Giddy Yoyo reishi and chaga tinctures Four Sigmatic (use discount code "TUHP" at checkout and save 10%. Free shipping on orders over $100 in US and Can) E3Live (supplement) Truly Organic Foods Blendtec Vitamix NutriBullet Manitoba Harvest Marni Wasserman - Plant-Based Diet For Dummies (book) Kris Carr's Juicer Smackdown: How to choose the best juicer Village Juciery Greenhouse Juice Co. Fresh Restaurants Listen to Joe Cross previously on TUHP (episode #006) The Renegade Health Show (YouTube) Salad Master Bulletproof Upgraded Coffee Beans Longevity Coffee Dandy Blend Listen to Steve Sanna previously on TUHP (episode #016) Tonica Kombucha Kevita Kombucha Tim Ferriss - The Four Hour Body (book) Are you using Medicinal Mushrooms in Elixirs? Spring Dragon Longevity Tea Pukka Herbs The Cinnamon Leaf Raw Elements (use discount code "TUHP" at checkout and save 10%. Free shipping on orders over $100 in Can) Natural Calm - magnesium drink Related episodes: 094: Tess Masters (The Blender Girl) – The Perfect Smoothie • Does Blending Destroy Nutrients? • Vitamix vs. Blendtec 006: Joe Cross – Reboot Your Body With Juice 003: Bethanne Wanamaker – The Power of Superfood Elixirs 007: Yes, You Can Fill Up On Plants! 046: Ronnie Landis – Power Up Your Adrenals | Calcium Supplements Don’t Work | The Most Caffeinated Plant In The World (It’s Not Coffee) Note: Some of the links above are affiliate links. Making a purchase through these links won't cost you anything but we will receive a small commission. This is an easy, free way of supporting the podcast. Thank you! How can you support our podcast? 1. Apple users, please subscribe and review our show on Apple Podcasts, we make sure to read them all. Android users, be sure to subscribe to our show on Google Podcasts. Subscribers never miss any of the action ;) 2. Tell a friend about The Ultimate Health Podcast. They will surely thank you later. You can use the envelope button below to email a friend or tell them about TUHP in person. 3. Join TUHP Facebook community (FREE). This is where we all stay in touch and ask questions in between episodes. Join our community. 4. Follow our adventures on our favourite social media platform, Instagram. 5. Download The Ultimate Health Podcast app (FREE). This way you'll have our whole library of episodes right at your fingertips. Download our iOS/Apple app or our Android app. 6. Share using the buttons below. Thank you!

If you're struggling to get attention on your website or when you meet a client, it's because you're not using two core factors: novelty and consequences. When you use these two concepts back to back with each other, something magical happens?you get attention! http://www.psychotactics.com/dc (Finish Your Book Workshop in Washington DC) http://www.psychotactics.com/denver (Where I'm speaking at the Copyblogger conference). http://www.psychotactics.com/magic (for magic, of course) === Sean D'Souza:Hi. This is Sean D'Souza from Psychotactics.com, and you're listening to The Three-Month Vacation Podcast. This podcast isn't some magic trick about working less. Instead, it's about how to really enjoy your work and enjoy your vacation time.  On January 15, 2008, Steve Jobs stood in front of an audience and in his hand he had something that seemed quite boring. It was just an envelope, a yellow envelope, a manila envelope but, still, quite boring. Then he proceeded to take out a computer from that envelope, and that's when the audience gasped. What did Steve Jobs do that was so amazing? It's what you should do as a presenter no matter where you stand in front of an audience. It's what you should do when you're presenting something, a product or a service, and that's something that you should work on. It's called attention.  While we all seek attention, we don't seem to get as much of it as we'd expect. The reason why we don't get that attention is simply because we don't understand the elements of attention. Attention has two elements, novelty and consequences. We'll start off with the concept of novelty. What is novelty? Let's take the example of Sara Blakeley. She started this company called SPANX. SPANX is an undergarment that smoothes the contours of a woman's body, making clothes more flattering, making them more comfortable.  Sara was having a problem. She was having trouble making her first sale. That's because when you're presenting something, it's usually in a boardroom and some buyer is looking at your stuff and you're in a list of seventeen buyers or seven hundred buyers. For some reason, Sara decided to change the tactics. She decided to go with novelty. Instead of making the presentation in the boardroom, she decided to take the buyer to the Ladies' Room. There she was at a Neiman Marcus in Dallas and they go to the Ladies' Room.  To really make a point, Sara had worn some form-fitting white pants, and because it was form-fitting and white, well, you can tell it wasn't that flattering for a woman. Then she pulled out her product, which she had called SPANX, and she put it on and the buyer saw the before and after. Right there and then, there was a moment of conversion. There was this flashing bolt of light and suddenly she was able to sell this product that she was having so much trouble selling before. What she found or stumbled on or figured out was this factor of novelty. The whole scenario of the Ladies' Room, the white pants, it being form-fitting, all of that combined to form this moment where it was impossible for the buyer to ignore. That's really what you're doing. You're making it impossible for the buyer to ignore you.  In this episode we look at the methods that you can use to get novelty going. We'll look at the length of the novelty and finally, we'll look at the connection. Once you've done your novelty act, how do you connect? How do you stay relevant? Where do you go from there? Let's start off with the first one, which is the methods that you need to use to get to novelty.  When I make the Brain Audit presentation, I do something very odd. I'll step into the audience and pick up a chair that no one is sitting on. Then I will get the chair to the front of the room and I will say, "I'm going to sit on this chair, stand up." Sit on the chair, stand up. Sit on the chair and stand up. Then I turn to the audience and say, "Did any one of you expect this chair to break? Why didn't the chair break?" What you've seen there is a demonstration of novelty. It's breaking that cycle of whatever people are doing. The method that was used in this system of novelty was to use the demonstration.  You can use stories, analogies, and demonstrations. Those are the most common uses of novelty. Whether you're writing an article, you're doing a presentation, you're in front of a client and you're selling some product or service, one of these three methods, stories, analogies, or demonstrations, are extremely powerful. The reason why they're powerful is more important, and that is because it breaks the pattern. When an audience or a client is expecting something and you've come out from left field, they are forced to pay attention. You are forced to pay attention when someone walks onstage and pulls out a computer from an envelope. You are forced to pay attention when someone starts to pull up a chair and sit on the chair and stand on it.  In another example, when I was speaking in Chicago, there were about two hundred fifty people in the audience. I don't know about you, but it's very hard to get two hundred fifty people to pay attention to you. The topic that I was speaking about was pricing, about how to increase your prices without losing customers. How would you start such a presentation? I started the presentation with a video of New Zealand. That is novelty. It breaks that pattern in a matter of seconds. It doesn't matter what you are thinking or doing or thinking of doing. The pattern is broken. You have to pay attention.  When Tom Dickson wanted to sell his blenders, well, how can you break a pattern with blenders? When an iPhone comes out, it's extremely coveted. To destroy an iPhone is crazy. It almost flies in the face of reason, so that's what he did. He broke the pattern by going the opposite way. What he did was he took that iPhone and put it in a blender and crushed it to pieces. That got everyone's attention. He became a sensation on YouTube. The sales have soared since then. Whenever you look at this factor of how people have got attention, it's by going almost counterintuitive, that everyone expects you to go one way and you're going the other way.  When we go back to the sixties and we look at Bill Bernbach, he started up an advertising agency which is now called BBDO. He had a lot of these things. We had the Volkswagen, which is the Beetle. All of America was thinking big, big cars, big everything, Big Mac. His campaign was completely the opposite. it was think small. They started selling these Bugs, the Beetle Bugs, and they were about thinking small. In the car rental business, Avis and Hertz have been at each other's throats forever. It was such a delight, such an attention-getter when Avis said, "We're number 2. So why go with us?" Immediately, that gets your attention.  What we're looking at here is this attention-getter, which is this disruption in what people are expecting to get and what you give them. It's done through stories, analogies, demonstrations, and just plain counterintuitiveness, but at the very core of it, what gets attention is the novelty. If you're expecting me to say something and I say exactly that, you fall asleep. You have to find something that's going to wake me up. Yes, novelty wakes me up, but what about the length of that novelty? How long should I go before I stop?  When we read a novel, we tend to find a lot of description; the character is being built up. The same thing applies to movies; the character is being built up. When you're communicating, you don't have that build-up time. Let's say you're writing an article, you've got maybe a paragraph, maybe two paragraphs of telling a story or a demonstration or creating some kind of analogy. That's it. Then you have to go and connect. You have to continue. You have to go to the next section. You can't stay in the novelty for too long because the novelty wears itself out.  The same thing applies with presentations. When you're standing there in front of an audience, you don't have half the presentation to get the novelty across. In fact, it would be boring. When you sit on that chair, stand up, sit on the chair, stand up, that's quick. When Sara Blakeley went through the whole routine of changing into SPANX and showing how it made a difference, that was quick. The same thing applied to Blendtec where he spun those iPhones around in the blender. Again, it's quick. It doesn't have to be very quick; it just has to be quick enough. The novelty lasts for a few minutes, and this applies to reading or speaking or anything.  If you're standing in front of a person, making a presentation, you've probably got a few minutes, maybe three or four minutes. If it's an article or a sales page, you probably have less time; you have twenty seconds, thirty seconds. The novelty of a story, demonstration, or analogy doesn't last very long. It's best to get there, not to be too hurried about it, but to tell the story and get out of there. Pretty much like you've heard in the podcast here. There's a story, it shows up, you get the point, and then we move on to something else. That something else is the third part in today's episode, and that is the consequences.  When you look at a story like Little Red Riding Hood, yes, it's a story. It's a novelty, it's very interesting and kids love it. The little girl is headed to her grandma's place and she's taking some goodies for grandma. Then along the way, she meets the wolf and there are consequences, not just for the girl but for the grandma as well. There is a moral to that story, but before we get to any kind of moral, we are looking at two distinct phases. One is the whole novelty of the girl meeting the wolf and then the consequences.  Sometimes the consequences are not so apparent. When Sara Blakeley shows the before and after of SPANX, those consequences are apparent immediately. When Steve Jobs took the MacBook Air out of the envelope, there didn't seem to be many consequences. In the Steve Jobs presentation, the consequences are in the lightness. When you don't have that light MacBook Air, which was billed as the lightest notebook, well, you've got a heavy computer.  These messages are driven through the media and in the presentation. When you went with Avis instead of Hertz, it was to show you that Hertz is number one; they don't care. Number two, we have to care. In many cases the consequences are either stated or implied. When you're making a presentation, when you're speaking to a client, you cannot afford to let it be implied. You cannot afford to let the client figure out what the consequences are. You need to tell them.  When I'm making a presentation on pricing and I show them this video of New Zealand, the next thing I talk about is The Three-Month Vacation and how pricing affects your ability to go on vacation and how you have to work a lot harder and money is not easy to come by. What happens is a very unconnected topic like the video on New Zealand then connects nicely into pricing with consequences. When I do the Brain Audit presentation, sitting down, standing up, sitting down, standing up, what are the consequences there?  Again, the consequences are explained. It's how a chair is built on science and how marketing doesn't work on science, how it falls apart, how we raise thousands of dollars just buying some crazy system that's supposed to be working tomorrow instead of understanding the science behind it and why things work. Then the audience gets it. We've gone from a stage of novelty to a stage of consequences, and that's how you get and you keep that attention. You can do that very, very quickly. It does take some practice. All of the great stories and demonstrations and analogies, all of them have to have this little practice routine before they go live. Once it goes live, you'll see the results for yourself. You'll stand up and people will pay attention. Then you'll drive home the consequences, and they'll want to know how do I buy into whatever it is you're selling?  Yes, that brings us to the end of this episode. Let's do a quick summary. We started out with the methods of getting attention. We saw that the methods are usually a story, an analogy, or a demonstration, but at the very core it has to be almost counterintuitive. It has to be something that the audience or your client is not expecting to hear, and that gets the attention. It snaps the person to attention.  The second thing you want to do is you want to figure out the length. The length needs to be short enough. In an article, that means a paragraph, maybe two paragraphs. When you're meeting a client face-to-face, you'll get three, four minutes. Anything more and you're just pushing the boundaries. Novelty lasts only so long, and then you have to move to the next stage, which are the consequences. That was our last section, which was the consequences. Sure, you can have implied consequences, but it's very dangerous because the client needs to know specifically what are the consequences of not taking that action. You should bring that in your presentation, in your speech, in your article, in your sales letter.  There you go. Novelty and consequences, and you get attention. What one thing can you do today? We covered quite a lot. The important thing that you can do today is to look at whatever you're saying. Whatever you're saying is what you'd call intuitive. It's what you've trained yourself to say. How about going counterintuitive? Let me give you an example. I started writing a series on writer's block this week, and maybe I'll make it into a booklet, maybe a book, but I went counterintuitive. How would we do this intuitively? How would we come up with a title? We'd say, "How to avoid writer's block." Mine was counterintuitive. It said, "How to get writer's block." Notice how it gets your attention? That's what you want to do, that one thing.  This week, try and do one thing that is counterintuitive and you'll see how it just gets the attention of your audience. Then move to the consequences.  Yes, that's the end of this episode. If you haven't already rated this podcast, please do so at iTunes. If you have a list and would like to share this podcast with your list, please do so. I'm telling you because unless you tell, things don't happen. On another front, if you've been struggling to finish your book or your e-book, then there is a workshop and this is at Psychotactics.com/dc. It's three days. It's a lot of fun. More importantly, it helps you understand the structure of how to finish a book.  A book is very frustrating to write, and the reason why it's frustrating is not because of the whole factor of the content. You already have the content in your head. It's how you structure it. When you are able to structure it quickly, put the book together quickly, your client is able to do the same. They're able to read it, to consume it. As a result, they come back for more. They come back for more consulting, for more training, and for more books and products.    That's Psychotactics.com/dc. We'll see you there on May 5th, 6th, and 7th. That's it from The Three-Month Vacation and Psychotactics.com. If you haven't been to Psychotactics, go there today. Bye for now. 

On today's show, we are speaking with the owner of Sanna's Farmacia, Steve Sanna. He has a wealth of knowledge in the realm of natural health especially when it comes to dry fasting, fermented foods and superherbs. Sanna's Farmacia is the place to be in Toronto for next level liquid nutrition! In this episode, we discuss: Steve's health journey How Sanna's Farmacia came to be The difference between juices and smoothies The health benefits of dry fasting What to expect during a dry fast The power of fermented foods and beverages Jun... a mysterious fermented tea Strengthen your three treasures (jing, qi and shen) with schisandra Tonic herbs are perfect for someone just getting into herbalism (along with everyone else) Does caffeine have a role in a healthy lifestyle? Steve's #1 strategy for longevity The importance of superherbs and micronutrients Grounding to help block electromagnetic fields (EMF)/electromagnetic radiation (EMR) Steps to take for an amazing sleep The food highest in magnesium... Can you guess? Related Links: Farmacia Health Bar website Follow Farmacia Health Bar on Facebook, Instagram, and Twitter Absolute Dry Fasting (Facebook Page) Listen to David Wolfe previously on TUHP (episode #014) David Wolfe (books) Nadine Artemis Daniel Vitalis GoEarthing Related Shows: 188: Nadine Artemis – Redefining Beauty • Your Natural Deodorant Solution • Our Skin Is Designed For Sunshine 040: Ruth Tal – Eat, Juice, Sweat, Thrive | Fresh Restaurants | Fuelled By Passion + Plants 094: Tess Masters (The Blender Girl) – The Perfect Smoothie • Does Blending Destroy Nutrients? • Vitamix vs. Blendtec 116: Dr. Michael Breus – The Mystery Of Sleep • What Is Your Chronotype? • The Best Pillow And Mattress 113: Joy Coelho & Jay Denman – JingSlingers • Tonic Herbs vs Adaptogens • The Ultimate Sleep Inducing Elixir Note: Some of the links above are affiliate links. Making a purchase through these links won't cost you anything but we will receive a small commission. This is an easy, free way of supporting the podcast. Thank you! How can you support our podcast?

 1. Apple users, please subscribe and review our show on Apple Podcasts, we make sure to read them all. Android users, be sure to subscribe to our show on Google Podcasts. Subscribers never miss any of the action ;)

 2. Tell a friend about The Ultimate Health Podcast. They will surely thank you later. You can use the envelope button below to email a friend or tell them about TUHP in person.

 3. Join TUHP Facebook community (FREE). This is where we all stay in touch and ask questions in between episodes. Join our community. 4. Follow our adventures on our favourite social media platform, Instagram.

 5. Download The Ultimate Health Podcast app (FREE). This way you'll have our whole library of episodes right at your fingertips. Download our iOS/Apple app or our Android app. 6. Share using the buttons below. Thank you!

الحلقة الثامنة من البودكاست تحدثت فيها عن كتاب جوناه بيرغر Contagious: why things catch on. http://jonahberger.com/books/contagious/في الحلقة بعض القصص وهنا روابط تفصيليه عنها.تدوينة قديمة تحدثت فيها عن الكتابhttp://www.clippings.ws/?p=3626خلاط بلندتيكhttp://www.youtube.com/user/Blendtecفنّ المعطف - تجربة بربري مع التسويق الالكترونيhttp://burberry.tumblr.com/http://artofthetrench.burberry.com/upload/أغطية سنابل Snapplehttp://www.snapple.com/real-facts/cap-view

On today's episode, we address the common misconception that people on a plant-based diet have trouble satisfying their hunger. This diet includes an array of delicious and filling options in the form of healthy carbs, fats and proteins. Knowing how and when to consume these macronutrients is the key to staying satiated. In this episode, we discuss: What we eat What supplements we take What does the term plant-based mean? How to build the ultimate, sustaining smoothie The different types of oats and how to prepare them How to make a chia pudding Our own breakfast creation - banana mush How to make an epic elixir Why you need to stick with organic soy products A delicious guacamole recipe How quinoa can save the day when it comes to family dinners The recipe for a hearty quinoa bowl Some great healthy snack ideas How to soak your nuts and seeds for optimal digestion How to easily make coconut yogurt and kefir at home Why chocolate milk is a poor choice for after a workout and what to drink instead We give some healthy alternatives to classic dishes such as hamburgers, mac and cheese, pizza, bacon and eggs, cereal, BTLs and ice cream Related Links: Healthforce Superfoods - Vitamineral Green (supplement) Garden of Life - Vitamin Code (supplement) Sunwarrior - Liquid Light (supplement) Marni Wasserman - Plant Based Diet Dummies (book) Our Instagram Accounts: @drjessechappus, @marniwasserman Our Twitter Accounts: @drjessechappus, @marniwasserman Blendtec Blender Vitamix Blender NutriBullet Four Sigmatic

ReThink True Health owner, Nathan Brammeier, gives you one lifestyle tip every week to focus on. In time, that change becomes habit. A new lifestyle tip dealing with fitness, nutrition, wellness, mindfulness, and overall health comes out every week. Nathan's ultimate goal is to give you the energy and vitality you need to live your passion. In this episode, Nathan talks about making your own coconut butter. Coconut Butter is Nathan's favorite Oh Shoot Food. To learn more about those, be sure to listen to episode 008. It's about healthy foods that can help to keep you on track when the unexpected happens. Be sure to head over to www.ReThinkTrueHealth.com and sign up for your free eBook and free monthly newsletter. In the eBook, Nathan provides a daily checklist of lifestyle habits that you should be doing every day. Book Nathan as a speaker by emailing him at Nathan@ReThinkTrueHealth.com. Send Nathan an email to request one-on-one consulting. Social Media: Facebook.com/ReThinkTrueHealth Twitter.com/ReThinkTruth

In this show Dr. Paul sits down with Tom Dickson to talk about success, productivity, and positivity.  Check out Will it Blend? to see what Blendtec blenders can blend!

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy! The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Field reporter Donald Blum from allthatveganjazz.blogspot.com with his blender reviews. Braun PowerMax, Oster Beehive, Blendtec and VitaMix. Music Credits: Affirmation by Green Beings from the album Electric Green greenbeingsmusic.com

BiztechDay attracted over 500 small business owners and entrepreneurs to the San Francisco Hilton on a sunny October Saturday. Attendees heard from a wide range of keynote speakers, content experts and panelists about ways to grow their business using the power of the Internet & Web 2.0 tools. The event opened with Tim Ferriss, lifestyle design author of The 4-Hour Workweek who was interviewed by event organizer Edith Yeung. The afternoon keynote was Blendtec marketing genius George Wright - the guy who invested $50 in a viral marketing campaign that created the Will It Blend? YouTube videos seem by millions. The closing keynote was Scott Helferman, founder of Meetup.com. Break-out sessions covered everything from social networks to on-demand magazine publishing; viral marketing to email; video to podcasting. I asked people what business they were in and what brought them to the event. To hear what some of the 500 had to say, click on the podcast icon below to hear the voices of BiztechDay.

Episode 28 Geoff Ramsey from eMarketer, the top two trends on the internet and the wave of the future, The Top Ten Internet Marketing Trade Shows, TGR Podcast Intern Loukas Koufodontes MarketingRopes.com, online video, Google Chrome, Hulu.com, Blendtec, social networking and communication, Brett Hurt BizzareVoice and online reviews and ratings, Six Pixels of Separation, the […]