Podcasts about cmworld

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I'm excited to be attending (and that it's in my backyard). There's an amazing lineup and lots of great topics for those in the content marketing industry. Additionally, the Content Marketing Institute's Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insights for those of us in the business of content marketing. Today we're going to talk about some of the key findings in this report, and to help me discuss this topic, I'd like to welcome Lisa Murton Beets, Research Director, Content Marketing Institute. RESOURCES Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all new location, Washington D.C., September 26-28. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event.  Register today: https://cmi.media/cmw23/agile BONUS: Use the code AGILE100 to save an extra $100 on your registration. The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I'm excited to be attending (and that it's in my backyard). There's an amazing lineup and lots of great topics for those in the content marketing industry. Additionally, the Content Marketing Institute's Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insights for those of us in the business of content marketing. Today we're going to talk about some of the key findings in this report, and to help me discuss this topic, I'd like to welcome Lisa Murton Beets, Research Director, Content Marketing Institute. RESOURCES Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all new location, Washington D.C., September 26-28. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event.  Register today: https://cmi.media/cmw23/agile BONUS: Use the code AGILE100 to save an extra $100 on your registration. The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

My update on the third quarter of 2022 includes becoming an investor, falling back in love with running, in-person conferences, and of course, more trips.    Show Notes: https://kickinitwithdaree.com/episode/summer-life-update-2022

Are your prospects suffering from digital fatigue, or are you just not delivering the experience they want? Learn how to improve your approach and engage. Read this article: https://viralsolutions.net/truth-about-digital-fatigue/

To create engaging content, you must start by developing a brand voice that's memorable and relatable. Learn how to make your voice stand out. Read this article: https://viralsolutions.net/developing-a-brand-voice/

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

I have a very, very special guest today, Stephanie Stahl General Manager of the Content Marketing Institute and Content Marketing World. And actually I have known her for several years, probably four or five years. And she is going to be with us and talk about the transition, the journey that she has gone through from doing physical events to a virtual events. So let’s get started. Hey, welcome Stephanie. So happy to have you on my show.   Stephanie Stahl: I am so happy to be here, Pam, and yes, we have known each other now for five years, actually five years.   Pam Didner: I was like, you know why she has to be several years, but I'm not sure. Amazing! And I have to tell the audience that you look exactly the same. You haven't changed. What the hell? What kind of night cream are you using? (laughs)   Stephanie Stahl: (laughs) I think your camera needs to come into focus, but thank you! (both laugh).   Pam Didner: And so, um, did I miss anything? Do you want to tell our audience a little bit more about yourself?   Stephanie Stahl: I’ll tell you a little bit. So that's the way we've known each other for five of years, because I joined the content marketing Institute in 2016. Before that I had been to Content Marketing World as a consumer of content because I was running a content marketing group for UBM. So I'd actually been to two previous Content Marketing World. So we knew each other before we knew each other, you know?   Pam Didner: Oh man, it was meant for us to meet at 2016.   Stephanie Stahl: I think so. Absolutely. So, but yeah, so I've been, um, you know, with the brand since then and had, it's currently owned by a company called Informa. Uh, part of our, uh, global, uh, media and events company and, um, get to leverage lots of fun and great things from the company. And, um, you know, of course we've got the most amazing CMI team. They're just the best team ever.   Pam Didner: I love Content Marketing World. And I've been there. I've been speaking, uh, ever since the inception. And it's really, really a true community. I mean, over a period of time now, I haven't seen everybody. There's a regular attendees. There also some speakers that talking about know-how on an annual basis and they continue to bring the new topics to the community. So can you share with us, you know, how do you make that transition? And when you make that decision, like to a virtual event in the midst of COVID? and how much of the time you and your team kind of worked through to make that transition? It was actually, has been hard for everybody.   Stephanie Stahl: Yeah. It, it was very it's you're right. It's been hard on everybody. Anybody who is in the events business has a struggling, uh, past year with changes and that sort of thing. And, you know, we did a lot of hand ringing back in the spring. You know, “is it gonna get better? Is it going to get worse?   Pam Didner: Everybody was guessing ,me too. I was like, am I going to Cleveland, am I not?   Stephanie Stahl: I know it was a lot of, lot of hand-wringing a lot of stress, a lot of anxiety because there were so many unknowns. And you know, at that time are thinking, well, gosh, it's not until October. It's going to be better by then. Right. Well…   Pam Didner: Yeah, no kidding!   Stephanie Stahl: So we made the official decision in June. We'd already been doing some pre-work to try to figure out, can it take to do this because a virtual event is very different than a physical event, as you said, the time and the resources, everything is different because in the physical world, you know, we've got an operations team that is just amazing, right?   Pam Didner: Amazing. You guys are like on target. Everybody knows exactly what need, what needs to be done and boom, boom, boom, boom, boom.   Stephanie Stahl: Everybody knows their roles and responsibilities. They've all dealt with issues. They know what to do. If there's an issue, there's like a book that's has, you know, contingency plans in it for this happens, you do- I mean, it's just all very. Everyone knows what to expect in their roles and responsibilities. It's completely different in the virtual world.   Pam Didner: So is that the biggest challenge of going virtual because he completely different set of Martech to actually do a virtual event?   Stephanie Stahl: You know, so the, the technology sourcing was a big part of it. Um, figuring out the project team and who was to do what was also a big part, cause process becomes a big part of it.   Pam Didner: I agree. Technology and process, especially when you work for a 4,000 people, you know, it's almost like you have to take care of like 4,000 people's needs and not mentioning sponsors and everybody else. So do you, can you tell us what technology that, uh, did you guys decide to use and how did I?   Stephanie Stahl: Sure. So we used a platform called Open Exchange and the reason that we felt so comfortable with it from the get-go, which like we sort of had a head start, I'll say. It's the same company that does our video on demand each year for Content Marketing World. So if people want to watch all the sessions after the physical show, there's a platform that we use to put all of the video on it. So they know us. They've worked with us. We know them so many years of a relationship. So we actually didn’t have huge hurdle to get over like a lot of companies, like a lot of events do when they have to source their technology because we had an existing relationship. We do also have, um, a group, a task force that's a global task force within Informa it's a hybrid events, task force. And everyone has been sharing what tech they're using, what they had, how did you solve them? What best practices do you have? So we actually have this really rich network of, of brands kind of helping everybody each other out.   Pam Didner: You probably have maybe industry events, right? And everybody's doing the industry events on their own, but you guys got together and you share a lot of inflammation saying, “Hey, we use this technology? Nah, Not so much. We use that, Hey, that works very well.” So there is that information sharing.   Stephanie Stahl: In fact, every week, a different event shares, you know, their experience and so we hear firsthand, you know how well it went, uh, how did the technology perform? Uh, what was the feedback from attendees? What was the feedback from sponsors? What would you do differently? So all the events that haven't happened yet, its such a great, great set of guidance, you know?   Pam Didner: So they don't make the same mistakes like the previous witness did or tried to take care of anticipate some problems.                                                                                                                                              Stephanie Stahl: Exactly. Exactly.   Pam Didner: So with that being said, um, I know when I was talking to Andrea, you guys have to make a decision to scale back on number of attracts. I remember, um, when you guys did the physical events, you have over 200 sessions and on various different topics. And, uh, how do you guys decide in terms of how to scale the tracks and what tracks to scale back?   Stephanie Stahl: Yeah, it was a pretty tough, tough decision. Uh, we knew there was no way we were going to be able to run that much content virtually.   Pam Didner: In three days. Yeah. Yeah.   Stephanie Stahl: And you know, part of it, it's just a very simple, simple reason, right. There were certain tracks, for example, where we hadn't filled them yet with speakers. We took a look at the data from the past few years, which tracks, where are the needs? You know, where are the needs? We want to make sure we do those. Um, in cases we consolidated some tracks where, you know, do we really need this one and this one, probably not, as long as we can get the right set of speakers, you know, we'll be good. So, I mean, you know, part of it just, it was easy because we're still working on it, right? And part of it was really just data-based. We want to make sure that we are covering the topics that we know are most important. And so that's looking at last year's data, that's looking at research that we do, you know, to try to factor …   Pam Didner: … into it. So would that be said, can you share with us with 4,000 people event? Obviously it's a huge event. And how many tracks and also session did you guys decide it? I mean, you can give us a range. That's totally fine.   Stephanie Stahl: We were about 20   Pam Didner: Oh, okay. 20 sessions or 20 tracks ?   Stephanie Stahl: Tracks. And then, um, what we do another place we did scale back though, are our workshops and industry forums.   Pam Didner: Yeah, that makes sense.   Stephanie Stahl: And that's something we're taking a close look at too. Um, this year to see how much consumption there is because our workshops and forums tend to be longer all of our track sessions and keynotes 30 minutes. And we did some research beforehand, you know, what do attendees feel is the right amount? You know, the right amount of time. And without question, it was 30 minutes or less. And so we decided track sessions would be 30 minutes. Keynotes will be 30 minutes. Workshops and forums, however, are anywhere from an hour to two hours. We wanna see how people feel about watching something that long. And so far we're seeing some pretty good results. Um, but that was one thing when we went into it, it's like, “let's, you know, let's keep a close eye on that to see if people are willing to sit for an hour and a half or two,” when they know they've got, Oh, and this other content.   Pam Didner: So you mentioned 20 tracks or audio 20 sessions. I mean, are they exactly the same?   Stephanie Stahl: All the tracks have at least four sessions. Each track would have at least two hours of content.   Pam Didner: You know, I did- I wasn't even manager actually full about five years and I did one of all events virtually just for, uh, not necessarily to replace the physical events, but it's kind of like a pilot. We did that about 10, 11 years ago and a man that we had. So many problems will virtual events glitches like the bandwidth not working right, and then people did not know where to go; or the design of that virtual event--which is when you walk into it and you see the virtual exhibit hall and then, you know, all of that stuff—they tried to actually create that, that virtual event experience, um, we use the tool but there was a lot of glitches. But that was about 15 years ago. And I think that things probably have improved tremendously. So, and speaking with a personal experience in terms of when we were doing that and many of my team, they are seasoned, very experienced physical event managers. But when we, they were doing that physical events, we just like tripping over each other. It just like not clear roles and responsibility and those, also the technology has a flaw. And how do you deal with your team that you are leading under your leadership? That they have to really make that transition because when you take care of speakers on site, like Andrea is stating, you know, me on site, it's really different than taking care of me virtually. So how do you help the team to deal with their frustration?   Stephanie Stahl: Yeah. I got to tell you from the get-go. It was a “challenge accepted” from this team. I mean, just everybody. I was like…   Pam Didner: We gonna do this! Alright! We’re just gonna do this! (laughs)   Stephanie Stahl: We're going to make it the best we can possibly make it. We did a lot of learning alone way, of course, too. Um, but honestly the key was just, and this will sound cliché’, but it's just regular communication. You know, we started to see it. You know, this is the best focus for Erica. This is the best focus for Laura. Andrea knows where her focus is, with the speakers. You know, like we started to find, you know, the right paths. And then we got, just keep connecting the dots, you know, and we would have regular calls and we would have regular calls with, uh, the technology provider because, you know, we were testing, testing, testing. I mean, up to the minute.   Pam Didner: That close communication is so critical, especially when you are working with a big team.   Stephanie Stahl: Absolutely. And then we had, we tried to have, you know, um, a central point of contact too, between the CMI team and the production team. So that 20 of us weren't asking questions and, you know, we are not sharing answers. And, you know, we, we, we use a teams-based approach to, you know, like literally the technology teams, uh, so that we can track things. And, uh, it worked. I mean, very few things slipped through the cracks. Um, we didn't step on each other too much, you know, we just, I mean, we did some learning along the way. No question about it.   Pam Didner: When you say regular communications, how often did you guys meet once a week or do we kind of like Agile 30 minutes every single day? How did that work?   Stephanie Stahl: Yeah, so for some of us, it was every single day. Smaller groups met more frequently and that little dial button on our team's channel where you can just call somebody. It got used a lot, let’s just say. (both laugh)   Pam Didner: “Hey, let me ask you this question? Can you answer right away please?   Stephanie Stahl: I know! “I'm calling you now!”   Um, we kind of joked internally a lot too. It's like, “All right. Great. Thanks. Thanks, Andrea. Okay. Talk to you tomorrow? Oh, no, probably (laughs) Okay.”   Pam Didner: With the internal team, you can do a lot of, how should I say it, regular communication. Nobody is going to be bothered by it because you guys are part of the team. What about sponsors? You know, how do they adjust and how do you communicate with them? You probably cannot call them or have a daily call. They are all very busy. So they also have to make adjustments. So how do you deal with that challenges? And also in terms of packaging, obviously offline you'll have a sponsor package and now you probably have to modify that. So can you share with us in terms of the changes of the sponsor package and also how you communicate with them?   Stephanie Stahl: Yeah. So it's very hard to replicate what a sponsor can do in the physical world. And so, you know, this is another place where we're learning, we're still learning. Right. Um, and you know, we saw high levels of engagement in certain places and not so much in other places. And so the idea of just having a virtual booth it's pretty difficult. It's pretty difficult to draw people in.   Pam Didner: I agree. We actually tried that at 10 years old, 15 years ago, we really created a virtual booth. You know, we have this avatar walking in all within the virtual space and you can see everybody’s signs. But even with that back then, the engagement is still very, very low, even though you created that virtual booth.   Stephanie Stahl: It's true. I mean, we, we actually want to create an advisory group with some of our sponsors and internal folks too, to kind of talk through it even more because we still haven't found the right solution. We haven't found the perfect solution. I should say. You know, we, we tried to build what we call “hubs,” You know, not, we didn't want to try to replicate like the booth per se, but we tried to create hubs for sponsors where they could be there for drop-in, I mean, you know, you can just pop in into a zoom, open Zoom meeting, you know, during office hours and talk, you know, do a demo for me or something where you could set up. There was a calendar function where you could set up one-on-one meetings. Sponsors offered up all sorts of assets with the same hub. So we try to make it rich with content. And, you know, but it's still, it's not the same as when somebody is walking past your booth and you can just engage. You make that eye contact.   Pam Didner: I totally agree. You make the eye contact and see each other. “Hi! How are you?” And of course somebody has to respond and then we'll start a conversation, but you don't have that layer or that, you know, that intimacy. So that's been taken away.   Stephanie Stahl: We did create a tech showcase to where it was fast paced, uh, where each of our sponsors had about, you know, 90 seconds or so, to like, talk about why their product is innovative or different or game game-changing or what it can do to help a customer. We tried, we, we sorta caught it like Shark Tank without the snarky investors.   Pam Didner: Or something like a buyer chat is very quick. Get to the point, tell the audience what you do and if they are interested, they will be in touch with you.   Stephanie Stahl: Right. Exactly. Yeah. So we're still looking at ways to help with that engagement for sponsors and to help them make meaningful connections within a virtual platform. And, um, like I say, we haven't found the perfect solution yet, but we're going to work really hard on getting, getting to it. Pam Didner: Content Marketing World is such a unique event for content marketers. And the many of them attended almost every single year. And I know some of them very, very well and dearly. Um, so there is a sense of a community, like see each other and we hug each other. And also you are, you know, dance party legendary. Legendary! (Stephanie laiughs). So guys, If we really like to dance, come to the Content Marketing World. It's very, very fun! So, how do you create the sense of a community of the physical event? I have a hard time imagining that. So talk to us, please.   Stephanie Stahl: Such a great question. So we, we went about it in a couple of different ways. With pre-event thinking, time event, and post-event thinking. We used to call that POP--Pre Onsite Post--but now the Onsite is missing. (Pam laughs) So we don't have a good name for it right now. But, so, you know, pre-event, we created a private Facebook group for attendees only.   Pam Didner: Yeah, I joined.   Stephanie Stahl: Yes. I've seen you in there. So that was our pre-event to start, you know, getting people warmed up, introduce people to each other, the number of first-time attendees who came in there and said, “Oh, that's my first Content Marketing World. I'm from such and such…” And just to see some of the ones who have been there for five, six, seven years or whatever, just warmly welcomed them right away. So it was so nice. I mean, it is a sign of the community, right? So, and then during the event, of course, we had the group, the Facebook group running. We also had lots of activity on the Slack channel, our Twitter feed exploding with so much great stuff. Um, so we try to keep up those channels. But then within the platform itself, you know, we had, uh, six different “birds of a feather” sessions, small group discussions around certain topics. Um, we, you know, we have live AMA as you know, you were a part of “Ask Me Anything” that was live as a chance for people to, to ask questions directly for you. And so we looked for ways on the platform, as well, to- you know, when you bring a live aspect to things, it definitely makes you feel like you're part of a community. In hindsight, we wish we had done more “birds of a feather” sessions because they were very well received. And so that's a note for us for next year. So anybody who's planning a virtual event and you're thinking about doing, you know, “birds of a feather” sessions, do them. And do a lot of them. You know, give people lots of choices. And, uh, it's just a great place to gather.   Pam Didner: Is that very similar to like, um, you know, I remember at events a lot of time, the event organizer will do kind of like a virtual round table during lunchtime. You know, they have a specific topics like, and, uh, and, uh, you can see, “Oh, Content Marketing World is this-“ Oh, I'm sorry. “Content marketing is this table. And the sales enablement is that table.” Is that very similar to type of stuff?   Stephanie Stahl: Very similar. Yeah. You, you pick a topic, you have moderator. If we're doing Content Marketing World virtual next year-   Pam Didner: Wait, no! Let’s not do that (pretends to cry)! Look at my face! Look at my face! Please I am crying, I am suffering. (Stephanie laughs) This will be like tragic, ok, for 2021 (laughs).   Stephanie Stahl: We hope to be in-person, but at least we will do a hybrid, right. So we will offer virtual elements. And so we're going to keep in mind for anybody who can't travel or doesn't want to travel or whatever is going on in the world-   Pam Didner: They have an opportunity. . Stephanie Stahl: Right. Exactly. And I think these kinds of, um, you know, small group “birds of a feather” sessions would, will be key to it.   Pam Didner: Very good. So the last question is honestly, whenever I talked to event managers, um, in the past probably four or five months, I know that you guys went through hell. Actually, everybody, somehow it's called “The Good Place.” I'm kidding. I'm kidding. Know if you watch the show? Um, I love it. Do you have any one or two advice for people who are currently doing the virtual events or in the process exploring doing a virtual event, you know, if you have to give someone advice like one or two is like, “Oh my God, these are the things you have to have, have to do, what would that be?   Stephanie Stahl: Um, definitely start early. The preparations are key. We made our move to, or decision for virtual in June for an October event.   Pam Didner: You think that's enough time. I mean, now hindsight is 2020 where you thought did that decision a whole lot earlier?   Stephanie Stahl: I wish we had. Yeah, I, now we got it done and I feel like that's, that's still a pretty significant amount of time, but in hindsight too, a little bit more time would have been great gust, you know, I mean-   Pam Didner: I, I, 100% agree I do.   Stephanie Stahl: The second thing is, um, we decided that we would prerecord the bulk of the content and have live sessions within. And the reason we did that is because it doesn't matter how much planning and organizing we do. We are at the mercy of the internet.   Pam Didner: You are at the mercy of bandwidth.   Stephanie Stahl: Exactly. And if something, you know, a speaker's bandwidth wasn't good, you know, if there's a Zoom outage, like there was back in September, you know, I mean, there's certain things that we can't control. And we knew that, too. I mean, even with all of the live elements we did have, it was, it was a risk, right. By prerecording we had very few technical glitches during the week. And, uh, so I would highly recommend that, you know, just have a mix. Have a mix of pre-records just to play it safe. So those would be the two things. And I would say to you just, you know, if, if it's a big event, like a big conference event, like we have to set some pretty firm and fair deadlines for content.   Pam Didner: “Shame on Pam! Pam did not meet the deadline!”   Stephanie Stahl: (Laughs) Pam met the deadline! You did, you did. Not everyone did (Pam laughs).   Pam Didner: I work very very hard, to be honest with you. And I know Andrea is always on top of things. Oh, by the way. If y'all listening, Andrea is the, the speakership manager, and then she has been doing that for Content Marketing World for long time. And she's fantastic. Always on top of the things.   Stephanie Stahl: She is amazing.   Pam Didner: And to imagine that the peak of over 200, some 250 sessions and she literally has to manage--babysit, literally I use the word babysit--like 250 speakers. I mean, I cannot do that. I would kill all of them seriously (Stephanie laughs) includng myself. And she's always being so patient and I always want to accommodate her deadlines and whenever possible. But sometimes I can't and that she and I was “I'm sorry, please don't kill me! Please go kill me!”   Stephanie Stahl: No, you were, you were great. I mean, you know, even in the physical world, some speakers were literally walking with a thumbdrive and say, “okay, here's my presentation.” So last minute.   Pam Didner: Don't do that. Actually. I tried   Stephanie Stahl: It happens, you know?   Pam Didner: Um, I understand, I understand the pain point. So thank you so much, Stephanie, and so happy, so happy to have you on the show and you share a lot of good nuggets and, uh, for people who are interested and are exploring and, um, the virtual events. Really, really appreciate it. So I do have one last question I want to ask you, and this is kind of like a silly question. And so what is your most useless talent that you have that you contribute to this society nothing, literally? (laughs)   Stephanie Stahl: Goodness. Um, that is such a tough question. I'm going to stay and people may think I I'm going to be a little weird. So I have a twin sister and-   Pam Didner: I didn’t know that!   Stephanie Stahl: You didn’t know that?   Pam Didner: I didn’t know! Next time you have to bring a twin sister to, uh, to the event and just have to show that in two different places.   Stephanie Stahl: Wouldn’t that be fun? That'd be fun. Yeah and so we're identical and, um, I'll be thinking about something in the past and for some reason, she's doing the same thing or something comes up in conversation and we're like, “Oh wait, were you thinking about that, too? That’s weird.   Pam Didner: Wow. So it is real. It is real!   Stephanie Stahl: And it's useless to anybody and everybody, except for the two of us, maybe (both laugh).   Pam Didner: I love it! I love that answer. (laughs)  

In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.   HELP BUILD THE NEXT WEEKLY WRAP See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form.  Or, hashtag us up at #CMWorld. 

Subscribe | Transcript | Comment The Episode in 60 Seconds Daniel Glickman, CMO of Wave.video, joins us on this episode of Studio CMO to discuss the importance of video in B2B marketing, including what videos you need in your arsenal and the most effective approaches. Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. This interview delves into: The most effective type of marketer Wave.video’s role in the revolution of video marketing Why video is a critical tactic for B2B marketers to employ in their stack How to maintain control over your video marketing efforts Wave.video’s approach to video marketing Our Guest Daniel Glickman is the CMO of Wave.video, an online tool to easily create videos at scale for your social media, emails, website, and blog throughout every step of the customer journey. Daniel has successfully built acquisition teams and marketing departments, managed multi-million dollar marketing budgets, and delivered speeches to national audiences at CMWorld, B2B Marketing Forum, and MarTech. Daniel has authored two books, Personalize This and Disrupt That, is the host of the B2U podcast, and founded, developed, and continues to run popular CMO Confessions meetups in Boston and Tel Aviv. {{cta('77cf0ba2-7682-4721-a379-182e39d3cb47','justifycenter')}} Show Notes Videos in universal search results have a 41% higher click-through rate than their plain text counterparts. Daniel is the host of the B2U Podcast. Subscribe here. Browse more resources on video marketing: Six Videos Every SaaS Company Needs How to Use Video in Your B2B Lead Nurturing Strategy WE NEED MORE MARKETERS WHO CAN DO BOTH There are often two types of marketers: analytical marketers and people-centered marketers. When in reality, we need more who can be both. “You have to be able to do things at scale, to very analytically drive audiences and conversion pixels and really get things down by data. But, never forget we're dealing with people. We want to touch them emotionally.” - Daniel Glickman People should not only buy from you because you have great product, but also because they know you and trust you. THE ORIGIN AND TRANSFORMATION OF WAVE.VIDEO Wave.video began as a very simple app that filled a huge demand: videos with high-quality backgrounds and text overlays. In a year’s worth of research and development, Daniel’s team noticed a very interesting phenomenon. Companies that were really successful on social media, driving traffic, and creating buzz all had one thing in common: video marketing. “The competitive advantage that we have to keep all the time is not by developing something really great. It's by constantly being ahead of everyone else at developing something great.” - Daniel Glickman THE REVOLUTION OF VIDEO MARKETING With 82% of all consumer internet traffic predicted to be online videos by 2022, we can confidently say that video marketing is the future. However, it’s not about creating random videos. Daniel and his team discovered that companies successful with video all follow a methodology that mimics how content marketing affects the funnel. Marketers are creating sequences of videos that are designed to lead people to action. “In the early days of video marketing, people were just making videos without really thinking about strategy. And that's the missing piece.” - Daniel Glickman WHY IS VIDEO A CRITICAL TACTIC FOR B2B MARKETERS TO EMPLOY IN THEIR STACK? “Content marketing is not dead. We still need SEO. We still need text-based content. Video does not replace; it is just a way of tapping into new audiences.” - Daniel Glickman Videos in universal search results have a higher reach than their plain text counterparts. If you’re considering a traditional content marketing perspective, adding a video layer on top of it or adding a video component can boost your SEO dramatically. Make sure to have these types of videos in your B2B arsenal: Live videos: Try live-streaming at an event or in-office. It doesn’t have to be perfect. If live video seems highly produced, it’s seen as inauthentic. Promotional videos: These videos could be teasers for your marketing efforts, products, and services or even personalized for a client. Try playing around with text overlays and stock footage. HOW TO MAINTAIN CONTROL OVER YOUR B2B COMPANY’S VIDEO MARKETING EFFORTS It’s not about one specific video leading to another specific video. It’s about a series of videos around a specific topic leading to another series of videos around a different topic. In your first video series, you could build awareness. In your second video series, you could build trust. In your third video series, you could pitch your solution. The key to maintaining control over how and when users consume your videos is to let engagement die down before beginning the next phase. HOW TO CONQUER THE B2B BONANZA Producing videos on a regular cadence can get expensive. The challenge here, the B2B Bonanza, is figuring out how to utilize content you already have. Thankfully, there's one thing that all B2B marketers have in their arsenal: webinars. Here’s what you can do with them: 1. Organize all your webinars. Decide what’s still relevant and for whom. 2. Take what you’ve already produced and put it behind some sort of gate. Tell your audience it’s only available if they take a certain action. 3. Create short clips of highlights in your webinars. You can create entire video funnels from a single webinar, and so many of us have a library full of them. WAVE.VIDEO’S APPROACH TO VIDEO MARKETING Before creating a blog post or email, Daniel’s team first decides what kind of video they want to deliver and the most effective way to do so. Almost every week, Wave.video’s Facebook group posts a webinar featuring a guest influencer. Daniel’s team then creates a campaign based on that single video. Here’s how it works: Daniel’s team creates a blog post that’s written around the video rather than the other way around. The video gets embedded into the blog post to redirect traffic, increasing SEO value. The guest influencer is asked to promote the post to help produce backlinks. Pieces of the original recording are turned into short videos and posted to social channels.

Tons of details on all things Google Podcasts Manager! It's like Apple Podcasts connect but of course Google. Then, we move on to jobs in podcasting, so much about feedback about Cleanfeed, some very interesting Facebook updates, Libsyn player automation, what if someone uses YOUR podcast name, a massive breakdown of the podfader types and of course we've got a crazy amount of stats! Audience feedback drives the show. We'd love for you to email us and keep the conversation going! Email thefeed@libsyn.com or call 412–573–1934. We'd love to hear from you! Quick Episode Summary :07 Intro! 3:04 PROMO 1: Sailing in the Mediterranean and Beyond 3:34 Rob and Elsie conversation Announcement of Google Podcasts Manager! What it is, what it gives you and how it it different than Apple Podcasts analytics 9:46 Apple is hiring for all kinds of podcasting positions 13:56 Cleanfeed audio feedback from Carey Green Emails about Cleanfeed 18:08 Cleanfeed audio feedback from CG Thoughts and processes about remote recording There's a new kid in town 27:35 Facebook updates about charging for online events and listening to Faceboook Lives 30:58 PROMO 2: The Naturist Living Show New version of Podcast Addict now with reviews Custom automation for the libsyn players Face ID and masks 39:55 What if someone is using the name of your show? How do you go about dealing with it? A show appearing twice on some apps 49:43 Podfading - the key main groups UK data from Rajar on internet delivery audio services via Neil! 57:38 PROMO 3: The Europe Desk Stats, stats, stats: mean and median 59:52 COVID–19 libsyn stats Where have we been? Where are we going? Featured Podcast Promos + Audio PROMO 1: Sailing in the Mediterranean and Beyond PROMO 2: The Naturist Living Show PROMO 3: The Europe Desk Carey Green from Podcast Fast Track CB from the Rocketry Show Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) Google Podcasts Podcast Manager Google Podcasts Manager About Page Adding new and existing podcasts Is your show already in Google Podcasts? Check here Manage users and permissions on Google Podcasts Manager Google Podcasts Manager Support Podcasts Operations Manager Program Manager, Podcasts, Apple Media Products UI Engineer, Apple Media Products (Podcasts) Carey's Cleanfeed demo video Carey's interview with Mark from Cleanfeed Chris Curran's interview with Marc from Cleanfeed Services and applications to allow remote recordings of remote guests and co-hosts. - Reddit Rob's PDF Resonate Recordings new recorder Facebook news Rajar data for Measurement of Internet Delivery Audio Services Rob's #CMWorld twitter chat There Are Over A Million Podcasts In Apple's Podcasts App, What Does It Mean? Walch: Proof Of Podcast ‘Stickiness.' HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!

Tons of details on all things Google Podcasts Manager! It's like Apple Podcasts connect but of course Google. Then, we move on to jobs in podcasting, so much about feedback about Cleanfeed, some very interesting Facebook updates, Libsyn player automation, what if someone uses YOUR podcast name, a massive breakdown of the podfader types and of course we've got a crazy amount of stats! Audience feedback drives the show. We'd love for you to email us and keep the conversation going! Email thefeed@libsyn.com or call 412–573–1934. We'd love to hear from you! Quick Episode Summary :07 Intro! 3:04 PROMO 1: Sailing in the Mediterranean and Beyond 3:34 Rob and Elsie conversation Announcement of Google Podcasts Manager! What it is, what it gives you and how it it different than Apple Podcasts analytics 9:46 Apple is hiring for all kinds of podcasting positions 13:56 Cleanfeed audio feedback from Carey Green Emails about Cleanfeed 18:08 Cleanfeed audio feedback from CG Thoughts and processes about remote recording There's a new kid in town 27:35 Facebook updates about charging for online events and listening to Faceboook Lives 30:58 PROMO 2: The Naturist Living Show New version of Podcast Addict now with reviews Custom automation for the libsyn players Face ID and masks 39:55 What if someone is using the name of your show? How do you go about dealing with it? A show appearing twice on some apps 49:43 Podfading - the key main groups UK data from Rajar on internet delivery audio services via Neil! 57:38 PROMO 3: The Europe Desk Stats, stats, stats: mean and median 59:52 COVID–19 libsyn stats Where have we been? Where are we going? Featured Podcast Promos + Audio PROMO 1: Sailing in the Mediterranean and Beyond PROMO 2: The Naturist Living Show PROMO 3: The Europe Desk Carey Green from Podcast Fast Track CB from the Rocketry Show Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) Google Podcasts Podcast Manager Google Podcasts Manager About Page Adding new and existing podcasts Is your show already in Google Podcasts? Check here Manage users and permissions on Google Podcasts Manager Google Podcasts Manager Support Podcasts Operations Manager Program Manager, Podcasts, Apple Media Products UI Engineer, Apple Media Products (Podcasts) Carey's Cleanfeed demo video Carey's interview with Mark from Cleanfeed Chris Curran's interview with Marc from Cleanfeed Services and applications to allow remote recordings of remote guests and co-hosts. - Reddit Rob's PDF Resonate Recordings new recorder Facebook news Rajar data for Measurement of Internet Delivery Audio Services Rob's #CMWorld twitter chat There Are Over A Million Podcasts In Apple's Podcasts App, What Does It Mean? Walch: Proof Of Podcast ‘Stickiness.' HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!

Who is the most important person on your team? In this week’s episode, Content Marketing Institute’s Robert Rose explains why loading your content team with “superstars” may not be the best way to succeed. Plus, he offers his take on Allstate bringing its creative in-house. He also talks with a content marketing leader about building an award-winning content team and shares an article on how Agile principles lead to sharper content strategies. And that’s a wrap for the week ending August 30, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Hurry! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Allstate beefs up internal creative team as more advertising work goes in-house https://www.chicagobusiness.com/marketing-media/allstate-beefs-internal-creative-team-more-advertising-work-goes-house INTERVIEW of the week Laura Hamlyn, Director, Global Content Team, Red Hat Laura is head of content strategy and content marketing programs for Red Hat’s Marketing Communications team. She manages a global team responsible for digital/web content strategy, content marketing, and story development, content operations, translations and localization, and content messaging and governance. OUR CONTENT MARKETING IDEA of the WEEK Try These 5 Agile Marketing Values to Sharpen Your Content Process https://contentmarketinginstitute.com/2019/04/agile-marketing-values/

When you’re in a tight spot, are you more creative or less? In this episode, Content Marketing Institute’s Robert Rose explains how rules and constraints actually foster the creative response. Plus, he offers his take on news about what happens when consumers put a price on their data. And this week’s interview explores the futility of “snapshot productivity.” Finally, Robert points to an article about how the right creative brief makes the difference between a great first draft and a creative disappointment. And that's a wrap of the week, ending August 23, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week ARF: The Price Consumers Put On Their Data https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html INTERVIEW of the week Todd Henry, author of Accidental Creative, Die Empty, Louder Than Words & Herding Tigers Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them. For more: https://accidentalcreative.com/ OUR CONTENT MARKETING IDEA of the WEEK  How to Write a Great Creative Brief https://contentmarketinginstitute.com/2018/10/write-creative-brief/

In this episode, Content Marketing Institute’s Robert Rose explores the danger of forgetting that “buy-in” doesn’t necessarily mean “all-in.” Plus, he offers a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. And this week Robert chats with Salesforce’s Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. Finally, he points to an article that will help you spice up your content strategy. And that’s a wrap for the week ending August 16, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Original research for content marketing - why aren't more brands doing it? https://diginomica.com/original-research-content-marketing-why-arent-more-brands-doing-it INTERVIEW of the week Heike Young, Senior Manager, Industry Strategy & Insights, Salesforce Heike leads content strategy for retail and consumer goods insights at Salesforce. But she’s worked on nearly every kind of content imaginable during her Salesforce career. Her work has been featured in Forbes, Adweek, The Wall Street Journal, and Business Insider, and she’s a finalist for 2019 B2B Content Marketer of the Year. Read more from Heike here: https://www.salesforce.com/blog/authors/heike-young.html OUR CONTENT MARKETING IDEA of the WEEK How to Make Your Bland Content Strategy Delicious https://contentmarketinginstitute.com/2018/11/content-strategy-delicious/

In this episode, Content Marketing Institute’s Robert Rose explores how strength comes from the diversity of our voices and the character of our brands and offers his take on a news piece reminding us that emerging markets offer a prime opportunity for growth. Plus he talks with Sydni Craig Hart about how ignoring the diversity of your audience means leaving money on the table. And he shares an article that shows how smart brands put their corporate culture to work for their audiences. And that’s a wrap of the week ending August 9, 2019. SPONSOR  Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Taking advantage of opportunities in growth markets https://www.fipp.com/news/features/taking-advantage-opportunities-growth-markets INTERVIEW OF THE WEEK Sydni Craig Hart, CEO of Smart Simple Marketing She’s a fourth-generation entrepreneur who has run her own business since 2006. She’s helped more than 8,000 small businesses in 79 industries drive growth. And she’s working with some of the biggest tech companies on the planet – Google, Facebook, LinkedIn, and more – to help them past their notorious blind spots: audience diversity. https://smartsimplemarketing.com/ OUR CONTENT MARKETING IDEA OF THE WEEK Is Your Corporate Culture Conducive to Content Success? https://contentmarketinginstitute.com/2018/10/culture-content-success/

You can tell a lot about people by looking at their things. In this episode, Content Marketing Institute’s Robert Rose looks at how corporate websites are suffering from our attachment to (content) things – and suggests ways to look at them differently. Plus, he offers a fresh take on Staples’ new content move, a new interview segment with expert advice on making your content unskippable, and a must-have content checklist to help you create quality content reliably and repeatedly. And that’s a wrap for the week ending August 2, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Staples launches magazine as part of 'Worklife' brand refresh  https://www.marketingdive.com/news/staples-launches-magazine-as-part-of-worklife-brand-refresh/559279/ INTERVIEW of the week Jim Kukral He’s a recognized expert in online marketing and branding, the author of 10 books, an adjunct professor for the University of San Francisco’s Internet Marketing program, and he started and sold two online marketing agencies. Maybe most interestingly, he’s also a rehabilitated politician. Listen to Robert’s conversation with Jim to find out how winning a local election almost ruined his life, how he bounced back, and what he learned about making content For more info on Jim and his book: http://www.beunskippable.com OUR CONTENT MARKETING IDEA of the WEEK Must-Have Checklist to Creating Valuable Content https://contentmarketinginstitute.com/2019/06/creating-valuable-content-checklist/

Does your marketing team tend to dive head-first into developing a marketing specialty because the world believes it’s the next new thing? In this episode, Content Marketing Institute’s Robert Rose discusses why it’s so critical that your marketing strategy go beyond chasing the next new specialty and, instead, focus on strategy. Plus, news about the first real shots in the data privacy wars and what it could mean for you. And he shares an article on why content is not the same as content marketing. And that’s a wrap for the week ending July 19, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Europe’s Huge Privacy Fines Against Marriott and British Airways Are a Warning for Google and Facebook https://www.cnbc.com/2019/07/10/gdpr-fines-vs-marriott-british-air-are-a-warning-for-google-facebook.html Two Days. Two Fines. $352 Million. Does Data Privacy Have Your Attention Now? https://contentadvisory.net/two-days-two-fines-352-million/ CONTENT MARKETING IDEA OF THE WEEK Content Is NOT the Same as Content Marketing https://contentmarketinginstitute.com/2019/07/content-not-content-marketing/

Which sounds better to you: Being bored or self-administering electric shocks? Surprisingly, many people pick the latter – but they’re missing the opportunity to recharge their creativity. In this episode, Content Marketing Institute's Robert Rose explores the benefits of a dash of boredom in your week. Plus, he offers a fresh take on the nerve-racking rise of "subscription fatigue" and points out a useful article explaining ABM for content marketing. And that's a wrap for the week ending July 12, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration.   NEWS ITEM OF THE WEEK Publishers Face Another Challenge: 'Subscription Fatigue' https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html CONTENT MARKETING IDEA OF THE WEEK A Crash Course in ABM-Powered Content Marketing https://contentmarketinginstitute.com/2019/07/abm-content-marketing/

Should great business be more like fine art or commercial art? In this episode, Content Marketing Institute’s Robert Rose explores why choosing between content with substance and content that sells is a false choice. Plus, he offers a fresh take on an article that questions how much time we're really spending on our strategy and this week's content marketing tip: how not to screw up cause marketing. And that’s a wrap for the week ending July 5, 2019.  SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK If Strategy Is So Important, Why Don’t We Make Time for It? https://hbr.org/2018/06/if-strategy-is-so-important-why-dont-we-make-time-for-it OUR CONTENT MARKETING IDEA OF THE WEEK Burger King Teaches You How to Do Cause Marketing Wrong https://contentmarketinginstitute.com/2019/06/cause-marketing-wrong/

In this episode, Content Marketing Institute’s Robert Rose explains how you can use the “ironic process theory” as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve your recruitment marketing so you can find great hires. And that’s a wrap of the week ending June 21, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here’s Mary Meeker’s 2019 Internet Trends Report https://techcrunch.com/2019/06/11/internet-trends-report-2019/ OUR CONTENT MARKETING IDEA OF THE WEEK 5 Tips for Recruitment Marketing to Get Great Hires [Examples] https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/

Did one of the world’s most innovative companies just do something incomprehensibly stupid – or actually brilliant? In this episode, Content Marketing Institute’s Robert Rose explains how you can use the same psychological phenomena in your storytelling that Apple is using to sell computer stands. Plus, he explains what new privacy features mean for marketers looking to collect data. And he points you to some tips for filling your editorial calendar with nutritious and good-for-you content. And that’s a wrap of the week ending June 14, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you’re a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here's Every New Privacy Feature Apple Announced Today https://gizmodo.com/heres-every-new-privacy-feature-apple-announced-today-1835215007 Firefox Follows Apple in Blocking Third-Party Cookies Online https://adage.com/article/news/firefox-follows-apple-blocking-third-party-cookies-online/2175306 OUR CONTENT MARKETING IDEA OF THE WEEK Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar https://contentmarketinginstitute.com/2019/06/strategies-fill-editorial-calendar/  

Forget trust falls and other team building games, what if companies had teams create actual works of art as a way to foster collaboration? Even if that art ultimately had no business purpose? In this episode, Content Marketing Institute’s Robert Rose explains why he feels what’s good for employees’ souls could be good for business too. Plus, he explores how B2B media is leaning into first-party data. And more on an article about why you should stop thinking about personalized content as a side dish to the main meal. And that’s a wrap of the week ending June 7, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK B2B Media Is Leading with First-Party Data – and Unlocking New Revenue https://www.pubexec.com/post/b2b-media-leading-first-party-data/ CONTENT MARKETING IDEA OF THE WEEK Stop Thinking About Personalized Content as an Extra https://contentmarketinginstitute.com/2019/06/personalized-content-extra/

Have you ever sat on the Content Marketing World website, reviewing the sessions and speakers, but find yourself not sure if you should go? Maybe you are unsure how you will convince your boss that this is the event for you.Before our first Content Marketing World, we were unsure if the value would be there as well because it is not like any other event. It looks like it would be more about fun, than education. All the photos are orange, people are smiling and having a great time, and their keynoters are famous actors and actresses, writers, and influencers we all know. That has to be a place where “business people” go to get away from their families and work, and just have a vacation. However, the event is an amazing mix of education, networking, and fun. Since we started attending this event, we have been back every year and already have our tickets for 2019!On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of Enterprise MarketerThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp15

What an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that seemed to be all over the conference! You can't escape the concept of Storytelling when it comes to Content Marketing. This show turned out to be one of our greatest conversations. Fun and informative about the world of marketing.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did? On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing World 2018.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp07

"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at CMWorld. 18:00 - Why is long-form content the most attractive person at the bar? Mitch Joel, Dorie Clark, and Hall of Famer Ann Handley explain why long-form content is the only way to safeguard against the commoditization of content (boring content). 27:00 - Original research is BOSS. SurveyMonkey gave an amazing presentation on how original research performs leaps and bound beyond opinion pieces. They also generate the most links. 36:00 - If you aren't podcasting, you're a moron. Jeff discusses statistics that prove podcasting needs to be a mandatory part of a content strategy.

What happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche. Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues.Sometimes the thing you are known for becomes something not to be known for anymore. Maybe it isn’t great to be known as the Direct Marketing gal anymore and you want to pivot. In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots to ensure they are not isolated into a single bucket during their growth as content creators.------This has been an excellent season and we are looking forward to launching more shows in this season soon.------https://enterprisemarketer.com/podcasts/m2m/season-01-show-16/

Can you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones. What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using closed or open captions to read the content. And finally, do you even need audio or video in your content marketing? Nope, a blog, article, or book is a great way to reach people who like or prefer reading content.However, what happens when you mix the three together? Magic!In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing pivot.Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-15/

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails. Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?”In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/

Every year in digital marketing things change. The way we use Social Media changes, the way we reach customers changes, the way our audience interacts with our content changes. In the software industry, things change at an even more rapid pace. If you deployed a mobile application six months ago, there is a good chance the platform has had a significant overhaul since then. If you launched a brand new Sitecore 8.0 site, guess what, Sitecore 9.0 is out with all new features and benefits. All this change makes our fears climb continuously. Are we doing it right? Do we have the right team? Can we make an impact?This is where Content Marketing, Agile Marketing, and a stable Content Marketing Platform comes in handy. Content Marketing helps you build the long-term rhythms for creating an audience and not restarting all the time. Agile Marketing gives you for data and adaption you need to make pivots and know the health of the team. And an excellent Content Marketing platform will help you stay on top of those software challenges and bring more features and tighter integration with our marketing platforms.On this episode, Matt Dion, CEO of Mintent and Christoph Trappe, former VP of Content Marketing Strategy at ScribbleLive, sit down to discuss the Content Marketing ecosystem, problems Content Marketers face daily, tools and strategies for delivering amazing experiences, and how to have a great sock game.https://enterprisemarketer.com/podcasts/m2m/season-01-show-06/

Jason Shemmel is Social Media Manager for HarperCollins Christian Publishing. He's also the host of the Get S*** done Podcast. In addition to these roles, he's also a moderator for Social media Marketing (a group with over 1,600,000 members on LinkedIn) and recently returned from #CMWorld.  Hear his story on this week's episode. And of course, Why Does He Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, or Google  Follow at @WhyISocial. Connect with Jason on Twitter and LinkedIn.  If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  Interested in being a part of the Why I Social family? Why I Social is currently considering sponsors - inquire at @WhyISocial@gmail.com for additional information.   

"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust as possible, and in Buddy's industry of pharmaceuticals, confidence and value are key.In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way.BiographySenior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content strategy by day. By night, comic book writer and visual storytelling educator. Speaks on the topics of content strategy, multichannel content marketing, social media in pharma, intelligent content, content engineering, analytics, transmedia storytelling with intellectual property, and user journeys for healthcare professionals and patients.Watch the show here: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/64-buddy-scalera/

The CMI team has been through a lot of changes over the past year with the acquisition by UBM. The thing that has not changed is their passion for the community and their friendship within.At ICC, we were able to host a poker game with only UBM/CMI staffers and talk to them about the event, their team, and some of the things they love.

Live from Cleveland, this week's episode features audio captured at the Content Marketing World Cleveland Clinic Health Summit 2017. Hosts Reed Smith and Chris Boyer kickoff the podcast sharing high-level takeaways from the CMWorld 2017 conference before “rolling the tape” on a panel session that included Brian Gresh (Executive Director, Digital & Content Marketing at Cleveland Clinic), Aaron Watkins (Senior Director of Internet Strategy at Johns Hopkins Medicine) and Matt Schwabel (Senior Director, Integrated Marketing at Duke University Health). The panel session discussed current and future challenges of digital in healthcare. Notes:: - Brian Gresh on LinkedIn: https://www.linkedin.com/in/briangresh/ - Brian Gresh on Twitter: https://twitter.com/bmgresh - Aaron Watkins on LinkedIn: https://www.linkedin.com/in/watkinsaaron/ - Aaron Watkins on Twitter: https://twitter.com/aaronwatkins - Matt Schwabel on LinkedIn: https://www.linkedin.com/in/mschwabel/ - Matt Schwabel on Twitter: https://twitter.com/mschwabel - This Old Marketing Podcast: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

Kat launches this episode of the show with a conversation about success. What does it look like? How do you define it? What does a successful life, career, future mean to you? And, where do you start? GUEST: Nick Bui - friendsandfamilynyc.com SPECIAL THANKS TO: Joe Pulizzi and the Content Marketing Institute for allowing us to use their audio clip from Content Marketing World 2016, in which comedian Michael Jr. delivers a powerful, inspiring message. WATCH #CMWorld video clip here: https://youtu.be/TJtiihxFjhs For more info on #CMWorld and Content Marketing Institute VISIT: http://contentmarketinginstitute.com/ EP: Kat Lisciani Audio Engineer: Joseph Macias

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a   RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk Thank you to all our listeners for making #200 so special!

With so many channels and so much content being created daily by brands, entrepreneurs and creators, is adding to the content noise even worth it for brands?  I tackle this question and share my key changes that must be embraced and understood to succeed with content marketing in this digital on-demand content overload world we live in. Consumer Respect Define Creator Success Know where your customer is and their behaviors for consuming content! Field of Dreams Amplification Game is Over Influencer Trust and Importance of User Behavior Shift! Content isn't king, Great content is king and that's determined by your target audience With Content Marketing World happening in Ohio this week I thought it was the perfect time to answer some of the most popular questions I hear around content marketing? Why do you want to create content?  If you can’t answer this don’t move on to what platform you want to use? What does success of your content look like? Is content really king? How often should I create content? Where should I start with my content marketing in 2017? How do I know what content I should create? Content for me or for my audience? How do we create great content around our email inbox like Chris Brogan and Jim Keenan my two favorite newsletters. What data should I measure when creating video and live streaming video content? What role does content have in building trust, how does that work with influencer marketing? What is the risk for posting too much content or overwhelming my users during certain times Podcast episodes mentioned Should I create a vlog or podcast? Live video at events Follow hashtag #CMworld on twitter to stay in the know on everything content marketing.

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work. Biography:With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engagement channels. She can intimately understand how to contextually position B2B and B2C companies that deliver SaaS, Perpetual Licensing, and Hardware solutions through meaningful storytelling.More unique as a marketing professional: Andrea empathizes with customers, peers, and management through her keen ability to get to the heart of what matters most; and she has proven success in developing solutions in fast-paced and quickly changing environments.

Show URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."Biography:Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.Social Media Links:LinkedIn: https://www.linkedin.com/in/cathymcphillips/Twitter: @cmcphillips

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHGBiographyAmanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.LinksTwitterhttps://twitter.com/amandatodoFacebookLinkedInhttps://www.linkedin.com/in/amandatodorovich/Instagramhttps://twitter.com/amandatodoWebhttp://contentmarketing.go2cloud.org/SHGCorporatehttp://health.clevelandclinic.org/Book https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-11-amanda-todorovich/ or http://emktr.co/EMP11

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from this podcast with Andy. One of them is “fear of public failure is a huge motivator.” When I think back to each stage of my journey into public presentations, I cannot think of a time that I was completely confident. There is always a comfort in the presentations you have given, but a fear of the next experiences as the audience gets bigger and the topics get deeper. Andy describes his experience of the change in audience size from 100s to 1000s at #CMWorld. At the core of this conversation is the need for analytics, not reports. “The real way to use analytics is a decision support tool.” I love this philosophy because many of us use our analytics and metrics of success and to get a gold star of achievement when we reach a number. In this episode, we both share examples of times we received some amazing numbers from traffic, but instead of improving our measurement, they added noise. If we look at the why behind the numbers, we will always find more areas of improvement and learn more about our audiences.This is definitely one of those shows I will listen to a few times to capture each area of the conversation we get to and I hope you do the same.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-30-andy-crestodina/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gnydaf •Twitter: https://twitter.com/crestodina •LinkedIn: https://www.linkedin.com/in/andycrestodina •Website: https://www.orbitmedia.com/andy-crestodina •Content Chemistry – Book: http://amzn.to/2gGJgP4

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryrear • Corporate: http://www.foxcontentltd.com/• The Agile Marketer: http://theagilemarketer.net/

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: https://twitter.com/_ANNUITAS •LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273 •Corporate: http://annuitas.com/

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-21-corey-morris/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2eXuKPj •Twitter: https://twitter.com/coreydmorris •LinkedIn: https://www.linkedin.com/in/coreymorris •Corporate: http://www.ermarketing.net/

Matt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests. Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, writing, podcasting, and conference presentations.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-19-matt-heinz/More Links:https://twitter.com/HeinzMarketinghttp://www.heinzmarketing.com/https://www.linkedin.com/in/mattheinzPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert:The Business of Story   In This Episode How to manage your brand's reputation based on the quantitative research of what your audience wants The variety of approaches you can take to tell amazing stories How building brand reputation increases revenue What the key differences are in audience reach between a microsite and social media platforms   Resources Rick Wion on Twitter: @rdublife Kellogg's Open for Breakfast McDonalds - Our Food, Your Questions 5 Things I Learned Visiting a Farm   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Laura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals. We love the advice Laura gives when she says, "You don't need to ask permission to practice your craft." You were hired to be the marketer, and you know how to practice the art of marketing, so go out and do what you know is best.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-12-laura-creekmore/More Links:https://twitter.com/LauraCreekmorehttp://lauracreekmore.com/https://www.linkedin.com/in/lauracreekmorePodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Buddy Scalera is a very unique person. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to enhance the story. In this show, Buddy shares some of the wealth of knowledge he has on the art of telling stories and gives us some great examples and ideas on how to get started. He drives home the idea of learning outside of the practice of marketing and adopting a "side hustle" to sell your ideas and creativity while testing concepts for marketing. Near the end, Buddy shares one piece of advice we all can take away from, and I want to point out specifically: Stop talking at your customers and start listening to them.Additional Links:http://www.buddyscalera.com/https://www.linkedin.com/in/buddyscalerahttps://twitter.com/buddyscalerahttp://comicbookschool.com/about-buddy/

Ardath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education. In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.

Rand Fishkin has to be the most engaging person on the planet who is talking about SEO. On this show, you get to take part in my own personal Whiteboard Friday, or interview, with Rand, the Wizard of Moz. We get into some great topics like content amplification, how the Northwest has molded culture at Moz, why it is important to embrace new voices in your organization to gain the benefits of diversity, and what content marketers should do if they are starting work today without a strategy.https://moz.com/about/team/randfishhttps://twitter.com/randfishhttps://moz.com/rand/

I was so lucky to run into MJ DePalma, Senior Channel Marketer Manager for Microsoft, at Content Marketing World. Not only is she in tune with Microsoft and how important it is for marketing teams to consider alternatives to Google now, but also because really can help us understand how Microsoft is not the company they used to be during the 90s and 00s. In this show, we discuss the need for search and how much further search engines are integrated into our lives through tools like Word, Siri, Alexa, and Cortana. "Search can amplify whatever you are doing!" I love that idea of thinking through the scenarios of interacting with your campaigns, clients, audiences, and efforts, how will they use search to find out more.

Content Marketing Institute founder Joe Pulizzi talks about his new book "Content Inc." and how you can use the Content Inc. model to grow an audience.

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth.  Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible.  This week's TOM example: MarketMinder.com from Fisher Investments.