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Advanced Prospecting Strategies: Targeting Absentee Owners and Tired LandlordsCheck out the full video replay here: https://youtu.be/zvTiEwug6SsGo here for doc referenced (with templates, links & MORE): https://docs.google.com/document/d/1cT3YwktT1K-KJ2-IVr6Kdb0vTKCY83-KBjT03g8JY28/edit?usp=sharingIn this episode, we delve into advanced prospecting techniques aimed at targeting absentee owners and tired landlords using email, text messaging, and direct mail. The session covers a step-by-step tutorial on identifying potential leads via Prop Stream, cleaning data with ChatGPT, and conducting cold outreach using Pro Edge CRM. The video also discusses enrolling participants in the 'Five Weeks to Five Listings' summer challenge and the various tools and scripts used to generate timely responses and convert leads. (Go here to get enrolled NOW: http://5Listings.com)Timestamps:00:00 Introduction to Prospecting Strategies00:30 Housekeeping and Upcoming Challenge02:36 Absentee Owners and Tired Landlords04:22 Using Prop Stream for Data Collection05:58 Filtering and Targeting Landlords12:42 Skip Tracing and Data Cleanup14:37 Direct Mail Campaigns18:41 Uploading and Managing Contacts28:47 Addressing Communication Preferences29:31 Email Validation Workflow30:34 Phone Number Validation Process31:23 Importing and Tagging Data35:10 Sending Text Messages35:23 Utilizing Ilist for Offers42:39 Executing Email Campaigns45:23 Q&A and Final Thoughts

Lukas Mathis tells us to stop uploading our data to Google, Robert Vitonsky wants web devs to not guess his language using his IP, Tom from GameTorch reminds us that software talent is gold right now, Austin Parker from Honeycomb describes how LLMs are upending the observability industry, and Vitess co-creator, Sugu Sougoumarane, joins Supabase to lead their Multigres effort to bring Vitess to Postgres.

Lukas Mathis tells us to stop uploading our data to Google, Robert Vitonsky wants web devs to not guess his language using his IP, Tom from GameTorch reminds us that software talent is gold right now, Austin Parker from Honeycomb describes how LLMs are upending the observability industry, and Vitess co-creator, Sugu Sougoumarane, joins Supabase to lead their Multigres effort to bring Vitess to Postgres.

Lukas Mathis tells us to stop uploading our data to Google, Robert Vitonsky wants web devs to not guess his language using his IP, Tom from GameTorch reminds us that software talent is gold right now, Austin Parker from Honeycomb describes how LLMs are upending the observability industry, and Vitess co-creator, Sugu Sougoumarane, joins Supabase to lead their Multigres effort to bring Vitess to Postgres.

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Using Facebook & Instagram Ads to Attract Motivated Sellers | Real Estate Marketing StrategiesWatch the full video version here: https://youtu.be/5HsyyMuvt6YJoin us in this episode as we dive deep into the strategies for using Facebook and Instagram ads to attract motivated sellers. Josh shares real-time insights and the big picture principles applicable to any market or niche. We explore CRM transitions, ad setups, and lead generation tactics. Learn about effective ad campaign configurations, using tools like KV Core, Bold Trail, and Listings to Leads, and how to handle lead follow-ups. Find out how direct mail and automation can enhance your ROI, and discover upcoming sessions on REOs and identifying likely sellers with AI. Don't miss the practical tips and real-life examples discussed in this informative session!Here are all the resources mentioned in the episode:http://GrowWithJosh.com/ilist - the BEST seller engagement tool on the planet :-) (get a FREE 30 day trial!)http://GrowWithJosh.com/l2l - grab a FREE 21 day trial with Listings To Leads!http://GrowWithJosh.com/thanks - get your FREE account with Thanks.iohttp://GrowWithJosh.com/ps - free 14 day trial with my preferred homeowner data provider (be sure to email me for your free marketing credits)https://manus.im/invitation/BGDYDOXJJDPIK3 - AI tool I mentioned later in the episode. Timestamps:00:00 Introduction to Facebook and Instagram Ads for Sellers00:40 Personal Updates and CRM Transition02:31 Motivated Seller Leads and Pay Per Lead Providers03:49 Conversion Rates and Success Stories06:16 Optimizing Facebook and Instagram Ads09:16 Ad Campaign Setup and Strategy15:45 Lead Form and Follow-Up Process19:12 Direct Mail Strategy and Testing21:40 Q&A and Additional Insights26:10 Uploading and Updating PDFs on Thanks.io27:14 Mailing List and Match Rate Insights28:17 Engaging Conversations with Leads31:07 Using Listings to Leads for Marketing32:48 Testing Different Lead Magnets34:03 Fixing Errors and Optimizing Ads37:29 Leveraging Manus AI for Real Estate46:16 Upcoming Sessions and Final Thoughts

In this interview, Lamorna Ash, author of Don't Forget We're Here Forever: A New Generation's Search for Religion, and one of my favourite modern writers, talked about working at the Times Literary Supplement, netball, M. John Harrison, AI and the future of religion, why we should be suspicious of therapy, the Anatomy of Melancholy, the future of writing, what surprised her in the Bible, the Simpsons, the joy of Reddit, the new Pope, Harold Bloom, New Atheism's mistakes, reading J.S. Mill. I have already recommended her new book Don't Forget We're Here Forever, which Lamorna reads aloud from at the end. Full transcript below.Uploading videos onto Substack is too complicated for me (it affects podcast downloads somehow, and the instructions to avoid this problem are complicated, so I have stopped doing it), and to upload to YouTube I have to verify my account but they told me that after I tried to upload it and my phone is dead, so… here is the video embedded on this page. I could quote the whole thing. Here's one good section.Lamorna: Which one would you say I should do first after The Sea, The Sea?Henry: Maybe The Black Prince.Lamorna: The Black Prince. Great.Henry: Which is the one she wrote before The Sea, The Sea and is just a massive masterpiece.Lamorna: I'll read it. Where do you stand on therapy? Do you have a position?Henry: I think on net, it might be a bad thing, even if it is individually useful for people.Lamorna: Why is that?Henry: [laughs] I didn't expect to have to answer the question. Basically two reasons. I think it doesn't take enough account of the moral aspect of the decisions being made very often. This is all very anecdotal and you can find yourself feeling better in the short term, but not necessarily in the long-- If you make a decision that's not outrageously immoral, but which has not had enough weight placed on the moral considerations.There was an article about how lots of people cut out relatives now and the role that therapy plays in that. What I was struck by in the article that was-- Obviously, a lot of those people are justified and their relatives have been abusive or nasty, of course, but there are a lot of cases where you were like, "Well, this is a long-term decision that's been made on a short-term basis." I think in 10 years people may feel very differently. There wasn't enough consideration in the article, at least I felt, given to how any children involved would be affected later on. I think it's a good thing and a bad thing.Lamorna: I'm so with you. I think that's why, because also the fact of it being so private and it being about the individual, and I think, again, there are certain things if you're really struggling with that, it's helpful for, but I think I'm always more into the idea of communal things, like AAA and NA, which obviously a very particular. Something about doing that together, that it's collaborative and therefore there is someone else in the room if you say, "I want to cut out my parent."There's someone else who said that happened to me and it was really hard. It means that you are making those decisions together a little bit more. Therapy, I can feel that in friends and stuff that it does make us, even more, think that we are these bounded individuals when we're not.Henry: I should say, I have known people who've gone to therapy and it's worked really well.Lamorna: I'm doing therapy right now and it is good. TranscriptHenry: Today I am talking to Lamorna Ash. Lamorna is one of the rising stars of her generation. She has written a book about a fishing village in Cornwall. She's written columns for the New Statesman, of which I'm a great admirer. She works for a publisher and now she's written a book called, Don't Forget, We're Here Forever: A New Generation's Search for Religion. I found this book really compelling and I hope you will go and read it right now. Lamorna, welcome.Lamorna Ash: Thank you for having me.Henry: What was it like when you worked at the Times Literary Supplement?Lamorna: It was an amazing introduction to mostly contemporary fiction, but also so many other forms of writing I didn't know about. I went there, I actually wrote a letter, handwritten letter after my finals, saying that I'd really enjoyed this particular piece that somehow linked the anatomy of melancholy to infinite jest, and being deeply, deeply, deeply pretentious, those were my two favorite books. I thought, well, I'll apply for this magazine. I turned up there as an intern. They happened to have a space going.My job was Christmas in that I just spent my entire time unwrapping books and putting them out for editors to swoop by and take away. I'd take on people's corrections. I'd start to see how the editorial process worked. I started reading. I somehow had missed contemporary fiction. I hadn't read people like Rachel Kask or Nausgaard. I was reading them through going to the fiction pages. It made me very excited. Also, my other job whilst I was there, was I had the queries email. You'd get loads of incredibly random emails, including things like, you are cordially invited to go on the Joseph Conrad cycle tour of London. I'd ask the office, "Does anyone want to do this?" Obviously, no one ever said yes.I had this amazing year of doing really weird stuff, like going on Joseph Conrad cycling tour or going to a big talk at the comic book museum or the new advertising museum of London. I loved it. I really loved it.Henry: What was the Joseph Conrad cycling tour of London like? That sounds-Lamorna: Oh, it was so good. I remember at one point we stopped on maybe it was Blackfriars Bridge or perhaps it was Tower Bridge and just read a passage from the secret agent about the boats passing underneath. Then we'd go to parts of the docks where they believe that Conrad stayed for a while, but instead it would be some fancy youth hostel instead.It was run by the Polish Society of London, I believe-- the Polish Society of England, I believe. Again, each time it was like an excuse then to get into that writer and then write a little piece about it for the TLS. I guess, it was also, I was slightly cutting my teeth on how to do that kind of journalism as well.Henry: What do you like about The Anatomy of Melancholy?Lamorna: Almost everything. I think the prologue, Democritus Junior to the Reader is just so much fun and naughty. He says, "I'm writing about melancholy in order to try and avoid melancholy myself." There's six editions of it. He spent basically his entire life writing this book. When he made new additions to the book, rather than adding another chapter, he would often be making insertions within sentences themselves, so it becomes more and more bloated. There's something about the, what's the word for it, the ambition that I find so remarkable of every single possible version of melancholy they could talk about.Then, maybe my favorite bit, and I think about this as a writer a lot, is there's a bit called the digression of air, or perhaps it's digression on the air, where he just suddenly takes the reader soaring upwards to think about air and you sort of travel up like a hawk. It's this sort of breathing moment for a reader where you go in a slightly different direction. I think in my own writing, I always think about digression as this really valuable bit of nonfiction, this sense of, I'm not just taking you straight the way along. I think it'd be useful to go sideways a bit too.Henry: That was Samuel Johnson's favorite book as well. It's a good choice.Lamorna: Was it?Henry: Yes. He said that it was the only book that would get him out of bed in the morning.Lamorna: Really?Henry: Because he was obviously quite depressive. I think he found it useful as well as entertaining, as it were. Should netball be an Olympic sport?Lamorna: [laughs] Oh, it's already going to be my favorite interview. I think the reason it isn't an Olympic-- yes, I have a vested interest in netball and I play netball once a week. I'm not very good, but I am very enthusiastic because it's only played mostly in the Commonwealth. It was invented a year after basketball as a woman-friendly version because women should not run with the ball in case they get overexerted and we shouldn't get too close to contacting each other in case we touch, and that's awful.It really is only played in the Commonwealth. I think the reason it won't become an Olympic sport is because it's not worldwide enough, which I think is a reasonable reason. I'm not, of all the my big things that I want to protest about and care about right now, making that an Olympic sport is a-- it's reasonably low on my list.Henry: Okay, fair enough. You are an admirer of M. John Harrison's fiction, is that right?Lamorna: Yes.Henry: Tell us what should we read and why should we read him?Lamorna: You Should Come With Me Now, is that what it's called? I know I reviewed one of his books years ago and thought it was-- because he's part of that weird sci-fi group that I find really interesting and they've all got a bit of Samuel Delany to them as well. I just remember there was this one particular story in that collection, I think in general, he's a master at sci-fi that doesn't feel in that Dune way of just like, lists of names of places. It somehow has this, it's very literary, it's very odd, it's deeply imaginative. It is like what I wanted adult fiction to be when I was 12 or something, that there's the way the fantasy and imagination works.I remember there was one about all these men, married men who were disappearing into their attics and their wives thought they were just tinkering. What they were doing was building these sort of translucent tubes that were taking them off out of the world. I remember just thinking it was great. His conceits are brilliant and make so much sense, whilst also always being at an interesting slant from reality. Then, I haven't read his memoir, but I hear again and again this anti-memoir he's written. Have you read that?Henry: No.Lamorna: Apparently that's really brilliant too. Then he also, writes those about climbing. He's actually got this one foot in the slightly travel nature writing sports camp. I just always thought he was magic. I remember on Twitter, he was really magic as well. I spent a lot of time following him.Henry: Are you optimistic or pessimistic about the future of writing and literature and books and this whole debate that's going on?Lamorna: It's hard to. I don't want to say anything fast and snappy because it's such a complicated thing. I could just start by saying personally, I'm worried about me and writing because I'm worried about my concentration span. I am so aware that in the same way that a piano player has to be practising the pieces they're going to play all the time. I think partly that's writing and writing, I seem to be able to do even with this broken, distracted form of attention I've got. My reading, I don't feel like I'm getting enough in. I think that means that what I produce will necessarily be less good if I can't solve that.I've just bought a dumb phone on the internet and I hope that's going to help me by no longer having Instagram and things like that. I think, yes, I suppose we do read a bit less. The generation below us is reading less. That's a shame. There's so much more possibility to go out and meet people from different places. On an anthropological level, I think anthropology has had this brilliant turn of becoming more subjective. The places you go, you have to think about your own relationship to them. I think that can make really interesting writing. It's so different from early colonial anthropology.The fact that, I guess, through, although even as I'm saying this, I don't know enough to say it, but I was going to say something about the fact that people, because we can do things like substacks and people can do short form content, maybe that means that more people's voices are getting heard and then they can, if they want to, transfer over and write books as well.I still get excited by books all the time. There's still so much good contemporary stuff that's thrilling me from all over the place. I don't feel that concerned yet. If we all do stop writing books entirely for a year and just read all the extraordinary books that have been happening for the last couple of thousand, we'd be okay.Henry: I simultaneously see the same people complaining that everything's dying and literature is over and that we have an oversupply of books and that capitalism is giving us too many books and that's the problem. I'm like, "Guys, I think you should pick one."Lamorna: [laughs] You're not allowed both those arguments. My one is that I do think it's gross, the bit of publishing that the way that some of these books get so oddly inflated in terms of the sales around them. Then, someone is getting a million pounds for a debut, which is enormous pressure on them. Then, someone else is getting 2K. I feel like there should be, obviously, there should be a massive cap on how large an advance anyone should get, and then more people will actually be able to stay in the world of writing because they won't have to survive on pitiful advances. I think that would actually have a huge impact and we should not be giving, love David Beckham as much as I do, we shouldn't be giving him five million pounds for someone else to go to write his books. It's just crazy.Henry: Don't the sales of books like that subsidize those of us who are not getting such a big advance?Lamorna: I don't think they always do. I think that's the problem is that they do have this wealth of funds to give to celebrities and often those books don't sell either. I still think even if those books sell a huge amount of money, those people still shouldn't be getting ridiculous advances like that. They still should be thinking about young people who are important to the literary, who are going to produce books that are different and surprising and whose voices we need to hear. That feels much more important.Henry: What do you think about the idea that maybe Anglo fiction isn't at a peak? I don't necessarily agree with that, but maybe we can agree that these are not the days of George Eliot and Charles Dickens, but the essay nonfiction periodicals and writing online, this is huge now. Right? Actually, our pessimism is sort of because we're looking in the wrong area and there are other forms of writing that flourish, actually doing great on the internet.Lamorna: Yes, I think so too. Again, I don't think I'm internet worldly enough to know this, but I still find these extraordinary, super weird substats that feel exciting. I also get an enormous amount of pleasure in reading Reddit now, which I only just got into many, many years late, but so many fun, odd things. Like little essays that people write and the way that people respond to each other, which is quick and sharp, and I suppose it fills the gap of what Twitter was.I think nonfiction, I was talking about this morning, because I'm staying with some writers, because we're sort of Cornish, book talk thing together and how much exciting nonfiction has come out this year that we want to read from the UK that is hybrid-y nature travel. Then internationally, I still think there's-- I just read, Perfection by Vincenzo, but there's enough translated fiction that's on the international book list this year that gets me delighted as well. To me, I just don't feel worried about that kind of thing at all when there's so much exciting stuff happening.I love Reddit. I think they really understand things that other people don't on there. I think it's the relief now that when you type in something to Google, you get the AI response. It's something like, it's so nice to feel on Reddit that someone sat down and answered you. Maybe that's such a shame that that's what makes me happy now, that we're in that space. It does feel like someone will tell you not just the answer, but then give you a bit about their life. Then, the particular tool that was passed down by their grandparents. That's so nice.Henry: What do you think of the new Pope?Lamorna: I thought it was because I'd heard all the thing around fat Pope, thin Pope, and obviously, our new Pope is maybe a sort of middle Pope, or at least is closer to Francis, but maybe a bit more palatable to some people. I guess, I'm excited that he's going to do, or it seems like he's also taking time to think, but he's good on migration on supporting the rights of immigrants. I think there's value in the fact of him being American as this being this counterpoint to what's happening in America right now. If feels always feels pointless to say because they're almost the idea of a Pope.I guess, Francis said that, who am I to judge about people being gay, but I think this Pope has so far has been more outly against gay people, but he stood up against JD Vance and his stupid thoughts on theology. I'm quietly optimistic. I guess I'm also waiting for Robert Harris's prophecy to come true and we get an intersex Pope next. Because I think that was prophecy, right? What he wrote.Henry: That would be interesting.Lamorna: Yes.Henry: The religious revival that people say is happening, particularly among young people, how is AI going to make it different than previous religious revivals?Lamorna: Oh, that's so interesting. Maybe first of all, question, sorry, I choked on my coffee. I was slightly questioned the idea if there is a religious revival, it's not actually an argument that I made in the book. When I started writing the book, there wasn't this quiet revival or this Bible studies and survey that suggests that more young people are going to church hadn't come out yet. I was just more, I guess, aware that there were a few people around me who were converting and I thought it'd be interesting if there's a few, there'll be more, which I think probably happens in every single generation, right? Is that that's one way to deal with the longing for meaning we all experience and the struggles in our lives.I was speaking to a New York Times journalist who was questioning the stats that have been coming out because first it's incredibly small pool. It's quite self-selecting that possibly there are people who might have gone to church already. It's still such a small uptick because it makes it hard to say anything definitive. I guess in general, what will the relationship be between AI and religion?I guess, there are so many ways you could go with that. One is that those spaces, religious spaces, are nicely insulated from technology. Not everywhere. Obviously, in some places they aren't, but often it's a space in which you put your phone away. In my head, the desire to go to church is as against having to deal with AI or having to deal with technology being integrated to every other aspect of my life.I guess maybe people will start worshiping the idea of the singularity. Maybe we'll get the singularity and Terminator, or the Matrix is going to happen, and we'll call them our gods because they will feel like gods. That's maybe one option. I don't know how AI-- I guess I don't know enough about AI that maybe you'll have AI, or does this happen? Maybe this has happened already that you could have an AI confession and you'd have an AI priest and they tell you--Henry: Sure. It's huge for therapy, right?Lamorna: Yes.Henry: Which is that adjacent thing.Lamorna: That's a good point. It does feel something about-- I'm sure, theologically, it's not supposed to work if you haven't been ordained, but can an AI be ordained, become a priest?Henry: IndeedLamorna: Could they do communion? I don't know. It's fascinating.Henry: I can see a situation where a young person lives in a secular environment or culture and is interested in things and the AI is the, in some ways, easiest place for them to turn to say, "I need to talk about-- I have these weird semi-religious feelings, or I'm interested." The AI's not going to be like, "Oh, really? That's weird." There's the question of will we worship AI or whatever, but also will we get people's conversions being shaped by their therapy/confessors/whatever chat with their LLM?Lamorna: Oh, it's so interesting. I read a piece recently in the LRB by James Vincent. It was about AI relationships, our relationship with AI, and he looked at AI girlfriends. There was this incredible case, maybe you read about it, about a guy who tried to kill the Queen some years back. His defense was that his AI girlfriend had really encouraged him to do that. Then, you can see the transcripts of the text, and he says, "I'm thinking about killing the Queen." His AI girlfriend is like, "Go for it, baby."It's that thing there of like, at the moment, AI is still reflecting back our own desires or refracting almost like shifting how they're expressed. I'm trying to imagine that in the same case of me saying, "I feel really lonely, and I'm thinking about Christianity." My friend would speak with all of their context and background, and whatever they've got going on for them. Whereas an AI would feel my desire there and go, "That's a good idea. It says online this." It's very straight. It would definitely lead us in directions that feel less than human or other than human.Henry: I also have this thought, you used to, I think you still do, but you see it less. You used to get a Samaritan's Bible in every hotel. The Samaritans, will they start trying to install a religious chatbot in places where people--? There are lots of ways in which you could use it as a distribution mechanism.Lamorna: Which does feel so far from the point. Not to think about the gospels, but that feeling of something I talk about in the book is that, so much of it is human contact. Is that this factor of being changed in the moment, person to person. If I have any philosophy for life at the moment is this sense of desperately needing contact that we are saved by each other all the time, not by our telephones and things that aren't real. It's the surprise.I quote it in the book, but Iris Murdoch describes love is the very difficult realization that someone other than yourself is real. I think that's the thing that makes us all survive, is that reminder that if you're feeling deeply depressed, being like, there is someone else that is real, and they have a struggle that matters as much as mine. I think that's something that you are never going to get through a conversation with a chatbot, because it's like a therapeutic thing. You are not having to ask it the same questions, or you are not having to extend yourself to think about someone else in those conversations.Henry: Which Iris Murdoch novels do you like?Lamorna: I've only read The Sea, The Sea, but I really enjoyed it. Which ones do you like?Henry: I love The Sea, The Sea, and The Black Prince. I like the late books, like The Good Apprentice and The Philosopher's Pupil, as well. Some people tell you, "Don't read those. They're late works and they're no good," but I was obsessed. I was absolutely compelled, and they're still all in my head. They're insane.Lamorna: Oh, I must, because I've got a big collection of her essays. I'm thinking is so beautiful, her philosophical thought. It's that feeling, I know I'm going the wrong-- starting in the wrong place, but I do feel that she's someone I'd really love to explore next, kind of books.Henry: I think you'd like her because she's very interested in the question of, can therapy help, can philosophy help, can religion help? She's very dubious about therapy and philosophy, and she is mystic. There are queer characters and neurodivergent characters. For a novelist in the '70s, you read her now and you're like, "Well, this is all just happening now."Lamorna: Cool.Henry: Maybe we should be passing these books out. People need this right now.Lamorna: Which one would you say I should do first after The Sea, The Sea?Henry: Maybe The Black Prince.Lamorna: The Black Prince. Great.Henry: Which is the one she wrote before The Sea, The Sea and is just a massive masterpiece.Lamorna: I'll read it. Where do you stand on therapy? Do you have a position?Henry: I think on net, it might be a bad thing, even if it is individually useful for people.Lamorna: Why is that?Henry: [laughs] I didn't expect to have to answer the question. Basically two reasons. I think it doesn't take enough account of the moral aspect of the decisions being made very often. This is all very anecdotal and you can find yourself feeling better in the short term, but not necessarily in the long-- If you make a decision that's not outrageously immoral, but which has not had enough weight placed on the moral considerations.There was an article about how lots of people cut out relatives now and the role that therapy plays in that. What I was struck by in the article that was-- Obviously, a lot of those people are justified and their relatives have been abusive or nasty, of course, but there are a lot of cases where you were like, "Well, this is a long-term decision that's been made on a short-term basis." I think in 10 years people may feel very differently. There wasn't enough consideration in the article, at least I felt, given to how any children involved would be affected later on. I think it's a good thing and a bad thing.Lamorna: I'm so with you. I think that's why, because also the fact of it being so private and it being about the individual, and I think, again, there are certain things if you're really struggling with that, it's helpful for, but I think I'm always more into the idea of communal things, like AAA and NA, which obviously a very particular. Something about doing that together, that it's collaborative and therefore there is someone else in the room if you say, "I want to cut out my parent."There's someone else who said that happened to me and it was really hard. It means that you are making those decisions together a little bit more. Therapy, I can feel that in friends and stuff that it does make us, even more, think that we are these bounded individuals when we're not.Henry: I should say, I have known people who've gone to therapy and it's worked really well.Lamorna: I'm doing therapy right now and it is good. I think, in my head, it's like it should be one among many and I still question it whilst doing it.Henry: To the extent that there is a religious revival among "Gen Z," how much is it because they have phones? Because you wrote something like, in fact, I have the quote, "There's a sense of terrible tragedy. How can you hold this constant grief that we feel, whether it's the genocide in Gaza or climate collapse? Where do I put all the misery that I receive every single second through my phone? Church can then be a space where I can quietly go and light a candle." Is it that these young people are going to religion because the phone has really pushed a version of the world into their faces that was not present when I was young or people are older than me?Lamorna: I think it's one of, or that the phone is the symptom because the phone, whatever you call it, technology, the internet, is the thing that draws the world closer to us in so many different ways. One being that this sense of being aware of what's happening around in other places in the world, which maybe means that you become more tolerant of other religions because you're hearing about it more. That, on TikTok, there's loads of kids all across the world talking about their particular faiths and their background and which aspera they're in, and all that kind of thing.Then, this sense of horror being very unavoidable that you wake up and it is there and you wake up and you think, "What am I doing? What am I doing here? I feel completely useless." Perhaps then you end up in a church, but I'm not sure.I think a bigger player in my head is the fact that we are more pluralistic as societies. That you are more likely to encounter other religions in schools. I think then the question is, well then maybe that'll be valuable for me as well. I think also, not having parents pushing religion on you makes kids, the fact of the generation above the British people, your parents' generations, not saying religion is important, you go to church, then it becomes something people can become more curious about in their own right as adults. I think that plays into it.I think isolation plays into it and that's just not about technology and the phone, but that's the sense of-- and again, I'm thinking about early 20s, mid 20s, so adults who are moving from place to place, who maybe feel very isolated and alone, who are doing jobs that make them feel isolated and alone, and there are this dearth of community spaces and then thinking, well, didn't people used to go to churches, it would be so nice to know someone older than me.I don't know how this fits in, but I was thinking about, I saw this documentary, The Encampments, like two days ago, which is about the Columbia University encampments and within that, Mahmood Khalil, who's the one who's imprisoned at the moment, who was this amazing leader within the movement and is from Palestine. The phone in that, the sense about how it was used to gather and collect people and keep people aware of what's happening and mean that everyone is more conscious and there's a point when they need more people in the encampments because the police are going to come. It's like, "Everyone, use your phone, call people now." I think I can often be like, "Oh no, phones are terrible," but this sense within protest, within communal activity, how valuable they can be as well.I haven't quite gotten into that thought. I don't know, basically. I think it's so hard. I've grown up with a phone. I have no sense of how much it plays a part in everything about me, but obviously, it is a huge amount. I do think it's something that we all think about and are horrified by whilst also seeing it as like this weird extension of ourselves. That definitely plays into then culturally, the decisions we make to either try and avoid them, find spaces where you can be without them.Henry: How old do you think a child should be when they're first given a phone? A smartphone, like an iPhone type thing?Lamorna: I think, 21.Henry: Yes?Lamorna: No, I don't know. I obviously wouldn't know that about a child.Henry: I might.Lamorna: I'd love to. I would really love to because, I don't know, I have a few friends who weren't allowed to watch TV until they were 18 and they are eminently smarter than me and lots of my other friends. There's something about, I don't know, I hate the idea that as I'm getting older, I'm becoming more scaremongering like, "Oh no, when I was young--" because I think my generation was backed in loads of ways. This thing of kids spending so much less time outside and so much less time being able to imagine things, I think I am quite happy to say that feels like a terrible loss.I read a piece recently about kids in New York and I think they were quite sort of middle-class Brooklyn-y kids, but they choose to go days without their phones and they all go off into the forest together. There is this sense of saying giving kids autonomy, but at the same time, their relationship with a phone is not one of agency. It's them versus tech bros who have designed things that are so deeply addictive, that no adult can let go of it. Let alone a child who's still forming how to work out self-control, discipline and stuff. I think a good parenting thing would be to limit massively these completely non-neutral objects that they're given, that are made like crack and impossible to let go of.Henry: Do you think religious education in schools should be different or should there be more of it?Lamorna: Yes, I think it should be much better. I don't know about you, but I just remember doing loads of diagrams of different religious spaces like, "This is what a mosque looks like," and then I'd draw the diagram. I knew nothing. I barely knew the difference between the Old Testament and the New Testament. In fact, I probably didn't as a teenager.I remember actually in sixth form, having this great philosophy teacher who was talking about the idea of proto antisemitism within the gospels. I was like, "Wait, what?" Because I just didn't really understand. I didn't know that it was in Greek, that the Old Testament was in Hebrew. I just didn't know. I think all these holy texts that we've been carrying with us for thousands of years across the world have so much in them that's worth reading and knowing.If I was in charge of our R.E., I would get kids to write on all holy texts, but really think about them and try and answer moral problems. You'd put philosophy back with religion and really connect them and think, what is Nietzsche reacting against? What does Freud about how is this form of Christianity different like this? I think that my sense is that since Gove, but also I'm sure way before that as well, the sense of just not taking young people seriously, when actually they're thoughtful, intelligent and able to wrestle with these things, it's good for them to have know what they're choosing against, if they're not interested in religion.Also, at base, those texts are beautiful, all of them are, and are foundational and if you want to be able to study English or history to know things about religious texts and the practices of religion and how those rituals came about and how it's changed over thousands of years, feels important.Henry: Which religious poets do you like other than Hopkins? Because you write very nicely about Hopkins in the book.Lamorna: He's my favorite. I like John Donne a lot. I remember reading lots of his sermons and Lancelot Andrews' sermons at university and thinking they were just astonishingly beautiful. There are certain John Donne sermons and it's this feeling of when he takes just maybe a line from one of Paul's letters and then is able to extend it and extend it, and it's like he's making it grow in material or it's like it's a root where suddenly all these branches are coming off it.Who else do I like? I like George Herbert. Gosh, my brain is going in terms of who else was useful when I was thinking about. Oh it's gone.Henry: Do you like W.H. Auden?Lamorna: Oh yes. I love Auden, yes. I was rereading his poems about, oh what's it called? The one about Spain?Henry: Oh yes.Lamorna: About the idea of tomorrow.Henry: I don't have a memory either, but I know the poem you mean, yes.Lamorna: Okay. Then I'm trying to think of earlier religious poets. I suppose things like The Dream of the Rood and fun ways of getting into it and if you're looking at medieval poetry.Henry: I also think Betjeman is underrated for this.Lamorna: I've barely read any Betjeman.Henry: There's a poem called Christmas. You might like it.Lamorna: Okay.Henry: It's this famous line and is it true and is it true? He really gets into this thing of, "We're all unwrapping tinsely presents and I'm sitting here trying to work out if God became man." It's really good. It's really good. The other one is called Norfolk and again, another famous line, "When did the devil first attack?" It talks about puberty as the arrival of the awareness of sin and so forth.Lamorna: Oh, yes.Henry: It's great. Really, really good stuff. Do you personally believe in the resurrection?Lamorna: [chuckles] I keep being asked this.Henry: I know. I'm sorry.Lamorna: My best answer is sometimes. Because I do sometimes in that way that-- someone I interviewed who's absolutely brilliant in the book, Robert, and he's a Cambridge professor. He's a pragmatist and he talks about the idea of saying I'm a disciplined person means nothing unless you're enacting that discipline daily or it falls away. For him, that belief in a Kierkegaardian leap way is something that needs to be reenacted in every moment to say, I believe and mean it.I think there are moments when my church attendance is better and I'm listening to a reading that's from Acts or whatever and understanding the sense of those moments, Paul traveling around Europe and Asia Minor, only because he fully believed that this is what's happened. Those letters and as you're reading those letters, the way I read literature or biblical writing is to believe in that moment because for that person, they believe too. I think there are points at which the resurrection can feel true to me, but it does feel like I'm accessing that idea of truth in a different way than I am accessing truth about-- it's close to how I think about love as something that's very, very real, but very different from experiential feelings.I had something else I wanted to say about that and it's just gone. Oh yes. I was at Hay Festival a couple of weeks ago. Do you know the Philosopher Agnes Callard?Henry: Oh, sure.Lamorna: She gave a really great talk about Socrates and her love of Socrates, but she also came to my talk and she and her husband, who I think met through arguing about Aristotle, told me they argued for about half a day about a line I'd said, which was that during writing the book, I'd learned to believe in the belief of other people, her husband was like, "You can't believe in the belief of other people if you don't believe it too. That doesn't work. That doesn't make sense." I was like, "That's so interesting." I can so feel that if we're taking that analytically, that if I say I don't believe in the resurrection, not just that I believe you believe it, but I believe in your belief in the resurrection. At what point is that any different from saying, I believe in the resurrection. I feel like I need to spend more time with it. What the slight gap is there that I don't have that someone else does, or as I say it, do I then believe in the resurrection that moment? I'm not sure.I think also what I'm doing right now is trying to sound all clever with it, whereas for other people it's this deep ingrained truth that governs every moment of their life and that they can feel everywhere, or perhaps they can't. Perhaps there's more doubt than they suggest, which I think is the case with lots of us. Say on the deathbed, someone saying that they fully believe in the resurrection because that means there's eternal salvation, and their family believe in that too. I don't think I have that kind of certainty, but I admire it.Henry: Tell me how you got the title for this book from an episode of The Simpsons.Lamorna: It's really good app. It's from When Maggie Makes Three, which is my favorite episode. I think titles are horribly hard. I really struck my first book. I would have these sleepless nights just thinking about words related to the sea, and be like, blue something. I don't know. There was a point where my editor wanted to call it Trawler Girl. I said, "We mustn't. That's awful. That's so bad. It makes me sound like a terrible superhero. I'm not a girl, I'm a woman."With this one, I think it was my fun title for ages. Yes, it's this plaque that Homer has put-- Mr. Burns puts up this plaque to remind him that he will never get to leave the power plant, "Don't forget you're here forever."I just think it's a strong and bonkers line. I think it had this element of play or silliness that I wanted, that I didn't think about too hard. I guess that's an evangelical Christian underneath what they're actually saying is saying-- not all evangelicals, but often is this sense of no, no, no, we are here forever. You are going to live forever. That is what heaven means.That sense of then saying it in this jokey way. I think church is often very funny spaces, and funny things happen. They make good comedy series when you talk about faith.Someone's saying she don't forget we're here forever. The don't forget makes it so colloquial and silly. I just thought it was a funny line for that reason.Then also that question people always ask, "Is religion going to die out?" I thought that played into it. This feeling that, yes, I write about it. There was a point when I was going to an Extinction Rebellion protest, and everyone was marching along with that symbol of the hourglass inside a circle next to a man who had a huge sign saying, "Stop, look, hell is real, the end of the world is coming." This sense of different forms of apocalyptic thinking that are everywhere at the moment. I felt like the title worked for that as well.Henry: I like that episode of The Simpsons because it's an expression of an old idea where he's doing something boring and his life is going to slip away bit by bit. The don't forget you're here forever is supposed to make that worse, but he turns it round into the live like you're going to die tomorrow philosophy and makes his own kind of meaning out of it.Lamorna: By papering it over here with pictures of Maggie. They love wordplay, the writers of The Simpsons, and so that it reads, "Do it for her," instead. That feeling of-- I think that with faith as well of, don't forget we're here forever, think about heaven when actually so much of our life is about papering it over with humanity and being like, "Does it matter? I'm with you right now, and that's what matters." That immediacy of human contact that church is also really about, that joy in the moment. Where it doesn't really matter in that second if you're going to heaven or hell, or if that exists. You're there together, and it's euphoric, or at least it's a relief or comforting.Henry: You did a lot of Bible study and bible reading to write this book. What were the big surprises for you?Lamorna: [chuckles] This is really the ending, but revelation, I don't really think it's very well written at all. It shouldn't be in there, possibly. It's just not [unintelligible 00:39:20] It got added right in the last minute. I guess it should be in there. I just don't know. What can I say?So much of it was a surprise. I think slowly reading the Psalms was a lovely surprise for me because they contain so much uncertainty and anguish, and doubt. Imagining those being read aloud to me always felt like a very exciting thing.Henry: Did you read them aloud?Lamorna: When I go to more Anglo Catholic services, they tend to do them-- I never know how to pronounce this. Antiphonally.Henry: Oh yes.Lamorna: Back and forth between you. It's very reverential, lovely experience to do that. I really think I was surprised by almost everything I was reading. At the start of Kierkegaard's Fear and Trembling, he does this amazing thing where he does four different versions of what could be happening in the Isaac and Abraham story underneath.There's this sense of in the Bible, and I'm going to get this wrong, but in Mimesis, Auerbach talks about the way that you're not given the psychological understanding within the Bible. There's so much space for readers to think with, because you're just being told things that happened, and the story moves on quickly, moment by moment. With Isaac and Abraham, what it would mean if Isaac actually had seen the fact that his father was planning to kill him. Would he then lose his faith? All these different scenarios.I suddenly realised that the Bible was not just a fixed text, but there was space to play with it as well. In the book, I use the story of Jacob and the angel and play around with the meaning of that and what would happen after this encounter between Jacob and an angel for both of them.Bits in the Gospels, I love the story of the Gerasene Demoniac. He was a knight. He was very unwell, and no one knew what to do with him. He was ostracised from his community. He would sit in this cave and scream and lacerate himself against the cave walls. Then Jesus comes to him and speaks to him and speaks to the demons inside him. There's this thing in Mark's Gospel that Harold Bloom talks about, where only demons are actually able to perceive. Most people have to ask Christ who he really is, but demons can perceive him immediately and know he's the son of God.The demons say that they are legion. Then Jesus puts them into 1,000 pigs. Is it more? I can't remember. Then they're sent off over the cliff edge. Then the man is made whole and is able to go back to his community. I just think there's just so much in that. It's so rich and strange. I think, yes, there's something about knowing you could sit down and just read a tiny bit of the Bible and find something strange and unusual that also might speak to something you've read that's from thousands of years later.I also didn't know that in Mark's Gospel, the last part of it is addended, added on to it. Before that, it ended with the women being afraid, seeing the empty tomb, but there's no resolution. There's no sense of Christ coming back as spirit. It ended in this deep uncertainty and fear. I thought that was so fascinating because then again, it reminds you that those texts have been played around with and thought with, and meddled with, and changed over time. It takes away from the idea that it's fixed and certain, the Bible.Henry: What did you think of Harold Bloom's book The Shadow of a Great Rock?Lamorna: I really loved it. He says that he treats Shakespeare more religiously and the Bible more like literature, which I found a funny, irreverent thing to say. There's lovely stuff in there where, I think it was Ruth, he was like, maybe it was written by a woman. He takes you through the different Hebrew writers for Genesis. Which again, becoming at this as such a novice in so many ways, realising that, okay, so when it's Yahweh, it's one particular writer, there's the priestly source for particular kinds of writing. The Yahwist is more ironic, or the God you get is more playful.That was this key into thinking about how each person trying to write about God, it's still them and their sense of the world, which is particular and idiosyncratic is forming the messages that they believe they're receiving from God. I found that exciting.Yes, he's got this line. He's talking about the blessings that God gives to men in Genesis. He's trying to understand, Bloom, what the meaning of a blessing is. He describes it as more life into a time without boundaries. That's a line that I just found so beautiful, and always think about what the meaning of that is. I write it in the book.My best friend, Sammy, who's just the most game person in the world, that you tell them anything, they're like, "Cool." I told them that line. They were like, "I'm getting it tattooed on my arm next week." Then got me to write in my handwriting. I can only write in my handwriting, but write down, "More time into life without boundaries." Now they've just got it on their arm.Henry: Nice.Lamorna: I really like. They're Jewish, non-practicing. They're not that really interested in it. They were like, "That's a good line to keep somewhere."Henry: I think it's actually one of Bloom's best books. There's a lot of discussion about, is he good? Is he not good? I love that book because it really just introduces people to the Bible and to different versions of the Bible. He does all that Harold Bloom stuff where he's like, "These are the only good lines in this particular translation of this section. The rest is so much dross.He's really attentive to the differences between the translations, both theologically but also aesthetically. I think a lot of people don't know the Bible. It's a really good way to get started on a-- sitting down and reading the Bible in order. It's going to fail for a lot of people. Harold Bloom is a good introduction that actually gives you a lot of the Bible itself.Lamorna: For sure, because it's got that midrash feeling of being like someone else working around it, which then helps you get inside it. I was reading that book whilst going to these Bible studies at a conservative evangelical church called All Souls. I wasn't understanding what on earth was going on in Mark through the way that we're being told to read it, which is kids' comprehension.Maybe it was useful to think about why would the people have been afraid when Christ quelled the storms? It was doing something, but there was no sense of getting inside the text. Then, to read alongside that, Bloom saying that the Christ in Mark is the most unknowable of all the versions of Christ. Then again, just thinking, "Oh, hang on." There's an author. The author of Mark's gospel is perceiving Christ in a particular way. This is the first of the gospels writing about Christ. What does it mean? He's unknowable. Suddenly thinking of him as a character, and therefore thinking about how people are relating to him. It totally cracks the text open for you.Henry: Do you think denominational differences are still important? Do most people have actual differences in dogma, or are they just more cultural distinctions?Lamorna: They're ritual distinctions. There really is little that you could compare between a Quaker meeting and a Catholic service. That silence is the fundamental aspect of all of it. There's a sense of enlighten.My Quaker mate, Lawrence, he's an atheist, but he wouldn't go to another church service because he's so against the idea of hierarchy and someone speaking from a pulpit. He's like, honestly, the reincarnated spirit of George Fox in many ways, in lots of ways he's not.I guess it becomes more blurry because, yes, there's this big thing in the early 20th century in Britain anyway, where the line that becomes more significant is conservative liberal. It's very strange that that's how our world gets divided. There's real simplification that perhaps then, a liberal Anglican church and a liberal Catholic church have more in relationship than a conservative Catholic church and a conservative evangelical church. The line that is often thinking about sexuality and marriage.I was interested, people have suddenly was called up in my book that I talk about sex a lot. I think it's because sex comes up so much, it feels hard not to. That does seem to be more important than denominational differences in some ways. I do think there's something really interesting in this idea of-- Oh, [unintelligible 00:48:17] got stung. God, this is a bit dramatic. Sorry, I choked on coffee earlier. Now I'm going to get stung by a bee.Henry: This is good. This is what makes a podcast fun. What next?Lamorna: You don't get this in the BBC studios. Maybe you do. Oh, what was I about to say? Oh, yes. I like the idea of church shopping. People saying that often it speaks to the person they are, what they're looking for in a church. I think it's delightful to me that there's such a broad church, and there's so many different spaces that you can go into to discover the church that's right for you. Sorry. I'm really distracted by this wasp or bee. Anyway.Henry: How easy was it to get people to be honest with you?Lamorna: I don't know. I think that there's certain questions that do tunnel right through to the heart of things. Faith seems to be one of them. When you talk about faith with people, you're getting rid of quite a lot of the chaff around with the politeness or whatever niceties that you'd usually speak about.I was talking about this with another friend who's been doing this. He's doing a play about Grindr. He was talking about how strange it is that when you ask to interview someone and you have a dictaphone there, you do get a deeper instant conversation. Again, it's a bit like a therapeutic conversation where someone has said to you, "I'm just going to sit and listen." You've already agreed, and you know it's going to be in a book. "Do you mind talking about this thing?"That just allows this opportunity for people to be more honest because they're aware that the person there is actually wanting to listen. It's so hard to create spaces. I create a cordon and say, "We're going to have a serious conversation now." Often, that feels very artificial. I think yes, the beauty of getting to sit there with a dictaphone on your notebook is you are like, "I really am interested in this. It really matters to me." I guess it feels easy in that way to get honesty.Obviously, we're all constructing a version of ourselves for each other all the time. It's hard for me to know to what extent they're responding to what they're getting from me, and what they think I want to hear. If someone else interviewed them, they would probably get something quite different. I don't know. I think if you come to be with openness, and you talk a bit about your journey, then often people want to speak about it as well.I'm trying to think. I've rarely interviewed someone where I haven't felt this slightly glowy, shimmery sense of it, or what I'm learning feels new and feels very true. I felt the same with Cornish Fisherman, that there was this real honesty in these conversations. Many years ago, I remember I got really obsessed with interviewing my mom. I think I was just always wanting to practice interviewing. The same thing that if there's this object between you, it shifts the dimensions of the conversation and tends towards seriousness.Henry: How sudden are most people's conversions?Lamorna: Really depends. I was in this conversation with someone the other day. When she was 14, 15, she got caught shoplifting. She literally went, "Oh, if there's a God up there, can you help get me out of the situation?" The guy let her go, and she's been a Christian ever since. She had an instantaneous conversion. Someone I interviewed in the book, and he was a really thoughtful card-carrying atheist. He had his [unintelligible 00:51:58] in his back pocket.He hated the Christians and would always have a go at them at school because he thought it was silly, their belief. Then he had this instant conversion that feels very charismatic in form, where he was just walking down an avenue of trees at school, and he felt the entire universe smiling at him and went, "Oh s**t, I better become a Christian."Again, I wonder if it depends. I could say it depends on the person you are, whether you are capable of having an instant conversion. Perhaps if I were in a religious frame of mind, I'd say it depends on what God would want from you. Do you need an instant conversion, or do you need to very slowly have the well filling up?I really liked when a priest said to me that people often go to church and expect to be changed in a moment. He's like, "No, you have to go for 20 years before anything happens." Something about that slow incremental conversion to me is more satisfying. It's funny, I was having a conversation with someone about if they believe in ghosts, and they were like, "Well, if I saw one, then I believe in ghosts." For some people, transcendental things happen instantaneously, and it does change them ultimately instantly.I don't know, I would love to see some stats about which kinds of conversions are more popular, probably more instant ones. I love, and I use it in the book, but William James' Varieties of Religious Experience. He talks about there's some people who are sick-souled or who are also more porous bordered people for whom strange things can more easily cross the borders of their person. They're more likely to convert and more likely to see things.I really like him describing it that way because often someone who's like that, it might just be described as well, you have a mental illness. That some people are-- I don't know, they've got sharper antennae than the rest of us. I think that is an interesting thought for why some people can convert instantly.Henry: I think all conversions take a long time. At the moment, there's often a pivotal moment, but there's something a long time before or after that, that may or may not look a conversion, but which is an inevitable part of the process. I'm slightly obsessed with the idea of quests, but I think all conversions are a quest or a pilgrimage. Your book is basically a quest narrative. As you go around in your Toyota, visiting these places. I'm suspicious, I think the immediate moment is bundled up with a longer-term thing very often, but it's not easy to see it.Lamorna: I love that. I've thought about the long tail afterwards, but I hadn't thought about the lead-up, the idea of that. Of what little things are changing. That's such a lovely thought. Their conversions began from birth, maybe.Henry: The shoplifter, it doesn't look like that's where they're heading. In retrospect, you can see that there weren't that many ways out of this path that they're on. Malcolm X is like this. One way of reading his autobiography is as a coming-of-age story. Another way of reading it is, when is this guy going to convert? This is going to happen.Lamorna: I really like that. Then there's also that sense of how fixed the conversion is, as well, from moment to moment. That Adam Phillips' book on wanting to change, he talks about our desire for change often outstrips our capacity for change. That sense of how changed am I afterwards? How much does my conversion last in every moment? It goes back to the do you believe in the resurrection thing.I find that that really weird thing about writing a book is, it is partly a construction. You've got the eye in there. You're creating something that is different from your reality and fixed, and you're in charge of it. It's stable, it remains, and you come to an ending. Then your life continues to divert and deviate in loads of different ways. It's such a strange thing in that way. Every conversion narrative we have fixed in writing, be it Augustine or Paul, whatever, is so far from the reality of that person's experience.Henry: What did the new atheists get wrong?Lamorna: Arrogance. They were arrogant. Although I wonder, I guess it was such a cultural moment, and perhaps in the same way that everyone is in the media, very excitedly talking about revival now. There was something that was created around them as well, which was delight in this sense of the end of something. I wonder how much of that was them and how much of it was, they were being carried along by this cultural media movement.I suppose the thing that always gets said, and I haven't read enough Dawkins to say this with any authority, but is that the form of religion that he was attempting to denigrate was a very basic form of Christianity, a real, simplified sense. That he did that with all forms of religion. Scientific progress shows us we've progressed beyond this point, and we don't need this, and it's silly and foolish.I guess he underestimated the depth and richness of religion, and also the fact of this idea of historical progress, when the people in the past were foolish, when they were as bright and stupid as we are now.Henry: I think they believed in the secularization idea. People like Rodney Stark and others were pointing out that it's not really true that we secularized a lot more consistency. John Gray, the whole world is actually very religious. This led them away from John Stuart Mill-type thinking about theism. I think everyone should read more John Stuart Mill, but they particularly should have read the theism essays. That would have been--Lamorna: I've only just got into him because I love the LRB Close Reading podcast. It's Jonathan Rée and James Wood. They did one on John Stuart Mill's autobiography, which I've since been reading. It's an-Henry: It's a great book.Lamorna: -amazing book. His crisis is one of-- He says, "The question of religion is not something that has been a part of my life, but the sense of being so deeply learned." His dad was like, "No poetry." In his crisis moment, suddenly realizing that that's what he needed. He was missing feeling, or he was missing a way of looking at the world that had questioning and doubt within it through poetry.There was a bit in the autobiography, and he talks about when he was in this deep depression, whenever he was at 19 or something. That he was so depressed that he thought if there's a certain number of musical notes, one day there will be no more new music because every single combination will have been done. The sense of, it's so sweetly awful thinking, but without the sense-- I'm not sure what I'm trying to say here.I found his crisis so fascinating to read about and how he comes out of that through this care and attention of beautiful literature and thinking, and through his love of-- What was his wife called again?Henry: Harriet.Lamorna: Harriet. He credits her for almost all his thinking. He wouldn't have moved towards socialism without her. Suddenly, humans are deeply important to him. He feels sorry for the fact that his dad could not express love or take love from him, and that that was such a terrible deficiency in his life.Henry: Mill's interesting on religion because he looks very secular. In fact, if you read his letters, he's often going into churches.Lamorna: Oh, really?Henry: Yes, when he's in Italy, because he had tuberculosis. He had to be abroad a lot. He's always going to services at Easter and going into the churches. For a secular person, he really appreciates all these aspects of religion. His stepdaughter was-- there's a diary of hers in their archives. She was very religious, very intense. As a young woman, when she's 16, 17, intensely Catholic or Anglo-Catholic. Really, it's quite startling.I was reading this thing, and I was like, "Wait, who in the Mill household is writing this? This is insane." There are actually references in his letters where he says, "Oh, we'll have to arrive in time for Good Friday so that she can go to church." He's very attentive to it. Then he writes these theism essays, right at the end of his life. He's very open-minded and very interrogatory of the idea. He really wants to understand. He's not a new atheist at all.Lamorna: Oh, okay. I need to read the deism essays.Henry: You're going to love it. It's very aligned. What hymns do you like?Lamorna: Oh, no.Henry: You can be not a hymn person.Lamorna: No. I'm not a massive hymn person. When I'm in church, the Anglican church that I go to in London now, I always think, "Remember that. That was a really nice one." I like to be a pilgrim. I really don't have the brain that can do this off the cuff. I'm not very musically. I'm deeply unmusical.There was one that I was thinking of. I think it's an Irish one. I feel like I wrote this down at one point, because I thought I might be asked in another interview. I had to write down what I thought in case a hymn that I liked. Which sounds a bit like a politician, when they're asked a question, they're like, "I love football." I actually can't think of any. I'm sorry.Henry: No, that's fine.Lamorna: What are your best? Maybe that will spark something in me.Henry: I like Tell Out My Soul. Do you know that one?Lamorna: Oh, [sings] Tell Out My Soul. That's a good one.Henry: If you have a full church and people are really going for it, that can be amazing. I like all the classics. I don't have any unusual choices. Tell Out My Soul, it's a great one. Lamorna Ash, this has been great. Thank you very much.Lamorna: Thank you.Henry: To close, I think you're going to read us a passage from your book.Lamorna: I am.Henry: This is near the end. It's about the Bible.Lamorna: Yes. Thank you so much. This has definitely been my favourite interview.Henry: Oh, good.Lamorna: I really enjoyed it. It's really fun.Henry: Thank you.Lamorna: Yes, this is right near the end. This is when I ended up at a church, St Luke's, West Holloway. It was a very small 9:00 AM service. Whilst the priest who'd stepped in to read because the actual priest had left, was reading, I just kept thinking about all the stories that I'd heard and wondering about the Bible and how the choices behind where it ends, where it ends.I don't think I understand why the Bible ends where it does. The final lines of the book of Revelation are, "He who testifies to these things says, Yes, I am coming soon. Amen. Come, Lord Jesus, the grace of the Lord Jesus be with God's people. Amen." Which does sound like a to-be-continued. I don't mean the Bible feels incomplete because it ends with Revelation. What I mean is, if we have continued to hear God and wrestle with him and his emissaries ever since the first overtures of the Christian faith sounded.Why do we not treat these encounters with the same reverence as the works assembled in the New Testament? Why have we let our holy text grow so antique and untouchable instead of allowing them to expand like a divine Wikipedia updated in perpetuity? That way, each angelic struggle and Damascene conversion that has ever occurred or one day will, would become part of its fabric.In this Borgesian Bible, we would have the Gospel of Mary, not a fictitious biography constructed by a man a century after her death, but her true words. We would have the conversion of the Ethiopian eunuch on the road between Jerusalem and Gaza from Acts, but this time given in the first person. We would have descriptions from the Picts on Iona of the Irish Saint Columba appearing in a rowboat over the horizon.We would have the Gospels of those from the early Eastern Orthodox churches, Assyrian Gospels, Syriac Orthodox Gospels. We would have records of the crusades from the Christian soldiers sent out through Europe to Jerusalem in order to massacre those of other faiths, both Muslim and Jewish. In reading these accounts, we would be forced to confront the ways in which scripture can be interpreted

Adeline Atlas 11 X Published AUTHOR -AI + Future Technology Series: https://www.soulreno.com/ai-future-tech-series

Send us a textThis week we discuss UFC 316, how terrible the UFC has been recently, and some movies and TV.

Thursday 6/5/25

Have strep throat dying it feels like not feeling too good. Feels like I'm dying. Fever broke so I should be better and no longer contagious still need some days to pull the recuperate

In this episode of Yet Another Value Podcast, host Andrew Walker speaks with Nic Bustamante, founder of FinTool, an AI-powered platform designed for equity analysts and investors. They probe how AI is transforming investment workflows, from memo creation to screening and qualitative analysis. Nic shares examples of institutional adoption, discusses nuanced challenges like bias in management conversations, and forecasts how AI could evolve investor roles. Whether you're deeply entrenched in AI or just starting out, this episode provides grounded insights into its growing role in finance.______________________________________________________________________  [00:00:00] Andrew introduces podcast and guest[00:01:50] Nic explains AI task delegation[00:04:10] Home Depot memo AI example[00:06:59] Uploading memos to train AI[00:08:13] Pattern matching with past investments[00:10:39] Small sample size challenges[00:13:10] Buffett's approach vs. LLM potential[00:16:08] Investing skill shifts with AI[00:18:00] Qualitative work amplified by AI[00:21:19] Gumshoe research vs. AI insights[00:23:21] Amplifying analyst strengths with AI[00:25:59] AI freeing up research time[00:27:37] Future of autonomous investment agents[00:30:10] Training AI with personal track record[00:31:59] Data diversity needed for edge[00:33:38] Qualitative investing with AI portfolios[00:36:02] AI advantages in news trading[00:37:36] Losing insight through automation[00:39:21] Hybrid strategy using AI summaries[00:41:40] Identifying non-standard compensation[00:42:53] Spotting off-cycle stock grants[00:45:36] Edge cases needing human oversight[00:47:48] Tesla and extreme market narratives[00:49:22] Fragility of company valuations[00:51:16] Reliability of company filings[00:53:31] Expanding Fintool's data sources[00:54:11] When and why to upload documents[00:56:25] Private data and unique uploads[00:58:14] Bias risk from selective inputs[00:59:38] Recording calls for richer context[01:00:23] Generating insightful questions with AI[01:01:35] Framing management conversations for AI[01:02:49] Extracting insight through competitor focus[01:03:46] Using peers to understand companies[01:04:43] Keeping pace with fast AI evolution[01:07:02] AI as necessary but not sufficient Links:Yet Another ValueBlog: https://www.yetanothervalueblog.com See our legaldisclaimer here: https://www.yetanothervalueblog.com/p/legal-and-disclaimerFinTool:https://fintool.com/

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

Ty Magnin, former marketing leader at Appcues and UiPath, now CEO at Animalz, made a mistake that could've ended his career.While leading a team at UiPath, he accidentally uploaded a private doc that outlined a power shift — and the wrong person saw it. What followed was a firestorm of Slack messages, a panic spiral, and a career-defining moment of humility and growth.In this conversation, Ty shares the leadership mistakes that almost got him fired, the ambition that fueled (and nearly derailed) his rise, and the inner work that helped him become a more people-first CEO.Whether you're a VP, Head of Marketing, or startup operator navigating corporate politics, you'll see yourself in this one.Ty opens up about:How to recover from a mistake at workWhat not to do when ambition clouds your judgmentThe political landmine Ty triggered with one doc uploadWhy money didn't bring fulfillment after a $50B IPOHow to define success on your own termsThings to listen for:(00:00) Intro(02:44) Growing up fast: raising a kid while studying poetry and film(08:14) Early confidence, creative roots, and startup appeal(08:54) Thank you to our sponsor, Fullstory (14:30) Leaving Appcues for a leap in comp, lifestyle, and pressure(21:00) Learning the hard way who your stakeholders really are(32:00) Uploading a private doc… and the aftermath(40:22) The IPO money moment that changed his definition of success(47:35) The surf van, parenting balance, and CEO tension(53:01) Coaching others, defining legacy, and measuring impactA huge thanks to this episode's sponsor:Fullstory: Behavioral data that empowers - https://fullstory.com/valueResources:Connect with Ty:LinkedIn: https://www.linkedin.com/in/tylermagnin/Animalz official website: https://www.animalz.co/Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

In this episode of On Boards, hosts Joe Ayoub and Raza Shaikh welcome Raffaela Rein,  a seasoned entrepreneur and board member with expertise in frontier technology and innovation-driven leadership. Raffaela began her career as an analyst at BlackRock, and launched three companies for the world's largest incubator, Rocket Internet, across China, Australia, and Taiwan before becoming an entrepreneur. She serves on multiple corporate and private equity-backed boards, including Porsche, Mutares and International University IU. As the founder of WildWildVentures and CareerFoundry, she has scaled startups to 120-plus employees and advised many venture-backed businesses. Raffaela serves as a board member for the German startup Verband, where she helps improve legislation for startups. Raffaela was named one of Forbes top women in tech, and she is among Europe's most influential women in startups and venture capital. She has built a career at the forefront of business reinvention. Raffaela discusses her entrepreneurial journey as founder of BoardLens a new AI tool she is developing and how it will transform the future of board meetings and excellence in board members.  Key Takeaways 1. Board effectiveness Only 30% CEOs rate their boards as effective. With an expectation that board members come to meetings well prepared, Rein recognizes that board members are tasked with consuming hundreds, and often thousands, of pages of information in preparation for meetings. It is an almost impossible task to complete a thorough review especially if you are if you have a full time job.  In Germany, it's common for board members to hire consultants or a ‘chief of staff' that will help them with their board responsibilities. Raffaela is creating a tool that will serve a similar role for board members worldwide. 2. How BoardLens can transform board meetings Raffaela anticipates launching BoardLens in mid-2025. It is an AI driven tool that is built to aid board members with meeting preparation, research, executive summaries, questions and risk analysis. It is meant to support board members while enabling members to fulfill their fiduciary duties and make a meaningful contribution in board meetings.  Raffaela likens BoardLens to hiring a personal Goldman Sachs analyst. It is trained with proprietary data and that will enable it to act, think and analyze like a board director.  3. Human edge is still crucial While AI can process vast data and respond quickly, human directors can provide intuition, pattern recognition, and emotional intelligence—skills developed through lived experience that are essential in nuanced decision-making. As technology advances, AI is bound to replace some human roles but to maintain the balance between AI and humans, Rein suggests thinking about how people are able to provide a unique and individual perspective to issues on a board's agenda. 4. Privacy and confidentiality concerns Uploading board packets into non-enterprise AI tools can be a confidentiality risk. BoardLens, however, will be trained to only read one organization's board materials and will not cross share data. Rein explains that the company's IT department will be able to access the software's security suite. Quotes ”Here in Germany we have this system that you can get a consultant or chief of staff who actually helps you, not just with your preparation, but also with thinking things through deeply, doing deep market research, basically doing weeks and weeks of work to help you prepare for a board meeting.” “I don't like the word 'Copilot' for BoardLens because it feels too passive. I like the word “analyst” because if you think of a Goldman analyst, they will do their best to really make you shine and to prepare you, so you should think of it as an analyst that fights for you.”  ”The breadth of expertise and the breadth of knowhow you need to have and need to gain very rapidly as a director these days is significant and has accelerated dramatically in the last five years.” Links raffaelarein.com https://boardlens.ai/ https://www.pwc.com/us/en/services/governance-insights-center/library/board- effectiveness-and-performance-improvement.html Raffaela Rein Bio Raffaela Rein is a seasoned entrepreneur and board member with expertise in frontier technologies and innovation-driven leadership. She serves on multiple corporate and private equity-backed boards, including Porsche, Mutares, and the International University IU. As the founder of WildWildVentures and CareerFoundry, she has scaled startups to 120+ employees and advised venture-backed businesses. Named one of Forbes' Top Women in Tech, Capital's 40 Under 40, and among Europe's most influential women in startups and VC, Raffaela has built a career at the forefront of business reinvention and innovation driven leadership. She began her career at BlackRock and launched three companies for Rocket Internet across China, Australia, and Taiwan before becoming an entrepreneur.

CrunkChocolate, Tarik, and Sharpie Charlie are back covering a successful week for Manchester City Men and Women. Both clubs won and it gives us plenty to discussTOPICS:0:00 - Crunk's sister graduates around the same time as the F.A. Cup final4:12 - How confident are the show bros that Man City win the F.A. Cup?7:47 - When to expect Haaland & Rodri to return13:32 - Song intro/ Admin / Check in with the show bros18:45 - F.A. Cup review: Man City 2-0 Nottingham Forest38:25 - Would you welcome Morgan Gibbs-White to Man City?50:40 - Could O'Reilly take Rico Lewis' midfield spot next season1:03:22 - Shock, Awe, and Applause: Congrats Liverpool, laugh at Arsenal (again number 2), and shout out to Barca for the Real Madrid headloss1:09:26 - Preview & score predictions: Man City vs Wolverhampton1:11:12 - Baby Blue Baddies x Man City Women segment - Bunny Shaw's "injury" and will she return to MCWFC1:14:47 - WSL review: Leicester City 0-1 Man City1:20:06 - Preview & score prediction: Manchester DerbyRate the show 5 Stars! Leave a review to help the podcast get connected to most dope people like yourself! Are you watching it on Youtube? Please subscribe if you are new, leave a comment, and tap the thumbs up to like the video! Become a Shades of Blue Patreon member. $6 a month gets you ad free episodes, Premium content like “Choppin' It Up” interview series or “Breaking Bread” our match preview series for Man City Men & Women games. 20+ hours of content a month that is exclusively on Patreon for $6 a month. Subscribe here: patreon.com/user?u=94168109Register to the FanFest! Win prizes like gift cards, scarves, and match worn shirt! All you have to do is register and participate in quizzes, raffles, watching FanFest Streams, even commenting will get you points! FanFestLive: https://link.fanfest.vip/e/qfPAIS6JxQFollow Us on Socials!!BlueSky: https://bsky.app/profile/shadesofbluenw.comTwitter: https://x.com/shadesofbluenw

in this episode pablo and joestar are joined by genius youtuber and revolutionary thinker hoop venue to talk about what will happen in the 3-6 and 4-5 matchups in the NBA playoffs. Uploading this a little early to make up for no wednesday episodeTyler's stuff - https://www.youtube.com/@HoopVenuePatreon.com/stateoftheleagueTIMESTAMPS:00:00 LAKERS WOLVES20:00 PACERS BUCKS36:00 KNICKS PISTONS49:00 NUGGETS CLIPPERS

Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify's performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores.With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She's also a frequent international speaker and writer, known for making complex topics like Core Web Vitals and JavaScript performance approachable and actionable.In 2024, Sia launched ThemeVitals, a tool that benchmarks Shopify themes using real user data—not lab simulations to uncover which themes actually perform well across the devices your customers use. It's a mission rooted in impact: helping merchants and theme developers make smarter, faster decisions that drive conversion and long-term growth.Through her work, Sia is redefining how ecommerce teams think about performance, showing that real user data, smart defaults, and community-driven tooling can transform the way we build the web.In This Conversation We Discuss: [00:40] Intro[01:00] Focusing on real-world site speed fixes[02:39] Improving performance metrics for merchants[04:22] Translating Google metrics for merchants[04:56] Understanding how Core Web Vitals work[07:34] Balancing traffic vs technical optimization[10:36] Shifting focus from speed to sales[13:16] Balancing performance with product experience[15:26] Highlighting global device performance gaps[16:54] Uploading giant images the wrong way[21:04] Auditing your tech stack regularly[21:53] Comparing Shopify themes with real data[24:11] Balancing features vs speed in theme choice[26:00] Avoiding minimalist themes that lack function[28:08] Encouraging feedback for future improvementsResources:Subscribe to Honest Ecommerce on YoutubeExplore real-world Core Web Vitals performance data for popular Shopify themes themevitals.com/Web Developer & Performance Engineer sia.codes/Follow Sia Karamalegos linkedin.com/in/karamalegosIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textMental health and spirituality don't have to exist in separate worlds. Sharon Jones, licensed marriage and family therapist, joins us to unveil her transformative approach to healing through her book "Uploading the Fire, Downloading the Grace: Contemplative Prayers."Born from personal grief after losing her father, Sharon's collection of contemplative prayers offers a pathway through emotional turmoil when words fail us. "I wanted to help everyone that may be grieving or stuck in a place where they needed healing or help or release," she shares, explaining how prayer creates a sacred space for honest conversation with God without the judgment often experienced when sharing pain with others.Sharon challenges faith communities to move beyond platitudes and embrace their power as "first responders" for those in spiritual and emotional crisis. Her groundbreaking work with churches demonstrates how spiritual settings can incorporate therapeutic techniques while honoring faith principles. "Where it starts is coming out of the mind of being judgmental and not putting a label on it, but administer the care," she explains, emphasizing that true spiritual practice means wrapping love around people when they're suffering.The concept of "uploading fire and downloading grace" provides a powerful framework for spiritual resilience—cultivating daily moments of divine connection builds inner strength, while grace represents the unmerited favor and support available even in our darkest hours. This conversation will transform how you approach both prayer and mental wellbeing.Join our Facebook group "Koffee Chit Chat" to continue the conversation during our seasonal break, and follow our journey on Instagram. Sharon welcomes connections through her Facebook pages "Alabaster Moments" and "Alabaster Spirit."Support the showHey y'all hey, don't miss the next episode of Koffee Chitchat!!

The primary focus of this podcast episode centers on the inherent challenges and realities of achieving success in the music industry. We explore the notion that possessing talent is an indispensable prerequisite for any artist aspiring to thrive, drawing a parallel to the world of sports, where innate ability is paramount. Furthermore, we discuss the pervasive misconception that simply uploading music to platforms such as Spotify guarantees fame and recognition; rather, we emphasize the necessity of consistent hard work and the patience to navigate the inevitable ups and downs of an artistic career. Our conversation also delves into the transformative experiences facilitated by TSX Entertainment, where we aim to create meaningful interactions between artists and fans, reminiscent of the vibrant entertainment culture of the past. Ultimately, we highlight how the surprise element in live performances can significantly amplify an artist's reach and impact, as evidenced by our successful events featuring prominent figures in the music industry.Takeaways: The music industry today requires inherent talent, akin to the demands faced by professional athletes. Uploading music to platforms like Spotify does not guarantee success without substantial effort and talent. Many individuals erroneously believe that simply sharing their music equates to achieving rock star status. The overabundance of music available does not necessarily correlate with a corresponding demand from listeners. Artists prioritize reach and growth over financial compensation when considering performance opportunities. Consistent hard work and patience are indispensable qualities for aspiring musicians navigating the industry's challenges. Companies mentioned in this episode: Spotify TSX Entertainment Post Malone BTS Shakira

About the Episode:Eugene Khayman is the COO of Million Dollar Sellers (MDS), an exclusive community for top Amazon entrepreneurs that he helped grow from a humble Facebook group into a thriving six-figure membership of 700 members generating $11 billion in annual sales.In this episode of "Uploading...", Eugene shares the organic journey of building MDS alongside running his own Amazon brand. He discusses key strategies that made MDS successful, such as their "give more, get more" philosophy, setting a high bar for membership to filter out noise, and delivering immense value that justifies the $7,500 annual membership fee.Eugene also unpacks the business model powering MDS, including multiple revenue streams from membership, partnerships, affiliates, and events. He emphasizes the importance of member-only perks, local chapters, and a robust software platform to organize resources and drive engagement in a community. Finally, Eugene offers advice for content creators looking to launch their own paid communities.Today, we'll cover:- How MDS grew organically from a humble Facebook group to a thriving community- The "Give More, Get More" philosophy that drives member engagement and success- Strategies for filtering out noise and maintaining a high-quality, focused community- The business model behind MDS and why people pay over $7,000 a year to be part of the network- Eugene's insights on scaling communities while maintaining their identity and core values- Tips for building and monetizing your own niche membership communityWhat You'll Learn1. How to Start a Community from Scratch2. Strategies for Organic Community Growth 3. How to Filter Noise in Early Stages of Community4. When and How to Monetize a Community5. Thriving vs. Dead Communities6. Software for Managing Communities7. Application and Onboarding Process for Established Communities8. Tips for Creators on Building and Monetizing a CommunityTimestamps00:00 Intro and background on Eugene and Million Dollar Sellers (MDS) 04:45 Current stats of MDS community: revenue, members, ticket price 06:45 Starting a community organically and verifying/filtering members 08:33 Monetization: when to do it and how to create value14:44 Where to host a new community and who to bring in17:53 Seeding a new community: starting conversations and keeping it alive24:02 Application process and onboarding new members to MDS now 26:55 Where MDS community is going; chapters for local connections 30:30 Platforms used to run MDS community; GroupOS app development33:44 Opportunities for content creators to monetize via communities 38:33 Q&A: Strategies for specific community examples from audience 44:00 Building a wait list and leveraging existing audience for a community 46:02 Options for immediately monetizing a new community 50:44 Turning virality into community; setting criteria and values 55:15 Wrap-up; where to find Eugene on socialBuilding Engaged Communities: “I think your first objective should always be like that core group of the founding members. For us I think it was like 150 members before we started actually monetizing. But you know, I would say you want to get to 100 members, you want to have at least 40, 50 die hard members that are engaging in there every single day. You want to get at least five to 10 conversations happening a day. If somebody can ask a question and have it answered that same day like that, that's the value creation right there, right? You don't want to be the one, you yourself answering every single question because you yourself, you don't know everything.” — Eugene Khayman, 00:08:33 → 00:09:25Monetizing and Scaling a Community: “Whenever somebody starts making a profit because of others, there's going to be some level of, like, why are we doing this? And there's also going to be that, that hesitation to grow. Everybody's going to be like, 'We're so great, we don't need more people.' Right? And we've crossed that bar—100 members, 200 members, 400 members—there's always that, ‘Oh, we're too big, we're too big, we're too big.' And you're going to get that pushback. The biggest thing that I think that helped us do it together is one, once we started monetizing, we started putting all of that money back into more events and more resources, building a team… Once you start adding back value by hiring people that help keep things organized, putting on calls regularly, doing events regularly, you'll get that respect from those members, those existing members. And then the new people that are coming in, you have to show that these new people actually bring value to the community.” — Eugene Khayman, 00:11:33 → 00:13:03Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicEugene Khayman - COO of Million Dollar Sellers

gotta go thru everything and make sure these episodes are kosher. More content coming. #evanwrekn

Uploading the full unedited audio of the teaching from the deliverance conference including many other teachers! Hope to edit soon but the first hour is so important I'm just going to upload it now.faithbucks.com

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Check out the video version here: https://youtu.be/0HPucaCMwrQIn this episode of Tube Talk, Travis and Jenn dive into various aspects of video creation, including the effectiveness of hashtags, finding your niche, and the importance of audience engagement. They discuss the challenges of replicating successful videos, the role of analytics, and the impact of YouTube Premium. The conversation also touches on the significance of community support for creators, the nuances of combining different niches, and the best practices for thumbnail testing. The hosts emphasize the need for consistency in content creation while encouraging creators to focus on making quality videos. They conclude with insights on when to consider starting a second channel and the value of feedback in the creative process.

David Eagleman explains why counterfeiting works, how our empathy fails, why mind reading remains elusive, and if we'll ever upload our minds to computers. What We Discuss with David Eagleman: Dr. David Eagleman worked with the European Central Bank on anti-counterfeiting measures, and his research revealed that most people don't notice security features on bills. His key recommendation was to use faces rather than buildings for watermarks since our brains have specialized neural real estate for recognizing faces, making counterfeit detection easier. Research shows our brains have less empathy for people we consider part of our "outgroup." FMRI studies demonstrated that even simple one-word labels (like religious affiliations) can trigger this differential response in the brain's pain matrix when witnessing someone experiencing pain. True mind reading via brain scanning is likely impossible in our lifetime. While we can decode basic sensory input (like visual or auditory cortex activity), actual thoughts involve complex personal experiences, memories, and creative combinations that would be impossible to capture without knowing someone's entire life history. Uploading a human brain to digital form presents enormous technical challenges and philosophical questions. The computational requirements exceed our current global capacity, and questions about identity (is the upload "you" if your physical body dies?) remain unresolved. Brain plasticity would also need to be captured for the upload to remain dynamic. Understanding our brain's natural tendency toward ingroup/outgroup thinking gives us the opportunity to consciously overcome these biases. By recognizing our shared humanity and finding common interests with those different from us, we can build bridges across divides and develop greater empathy for all people. This awareness can help us make more compassionate choices in our daily interactions. And much more... Full show notes and resources can be found here: jordanharbinger.com/1123 And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally! This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom! Do you even Reddit, bro? Join us at r/JordanHarbinger!

Did two clubs tonight. I was rapping and filming. Uploading and distribution of information. DJ Riskk & Lady Bg. Two power hitters in Houston. Power players. DJ Riskk. Lady Bg. Are both different. Extremely good at what they do. I have been blessed to know both of them. Follow DJ Riskk on IG @officialriskk and Lady Bg on IG @ladybgproductions #ladybg #djriskk #evanwrekn #mastermindalliancepublishinggroup

Controlling Your Core Infrastructure: DNS, Laptop Support and Usability Project Update, FreeBSD at FOSDEM 2025, Uploading a message to an IMAP server using curl, The Death of Email Forwarding, Cruising a VPS at OpenBSD Amsterdam, and more NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Headlines Controlling Your Core Infrastructure: DNS (https://klarasystems.com/articles/controlling-core-infrastructure-dns-server-setup/) Laptop Support and Usability Project Update: First Monthly Report & Community Initiatives (https://freebsdfoundation.org/blog/laptop-support-and-usability-project-update-first-monthly-report-community-initiatives/) News Roundup FreeBSD at FOSDEM 2025 (https://freebsdfoundation.org/blog/freebsd-at-fosdem-2025/) Uploading a message to an IMAP server using curl (https://jpmens.net/2025/01/23/uploading-a-message-to-an-imap-server-using-curl/) The Death of Email Forwarding (https://www.mythic-beasts.com/blog/2025/01/29/the-death-of-email-forwarding/) Cruising a VPS at OpenBSD Amsterdam (https://www.tumfatig.net/2025/cruising-a-vps-at-openbsd-amsterdam/) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Feedback/Questions Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) Join us and other BSD Fans in our BSD Now Telegram channel (https://t.me/bsdnow)

Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity. ------------------------ In today's episode, we cover the following: How to create Day in My Life content Taking the perfect shots and transition clips Lighting and audio best practices Uploading and editing tips Background music considerations Creating client case study videos Adding captions and visuals Significance of showcasing case study project content ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Eric shares his latest side hustle—repurposing Amazon Influencer Program videos into a YouTube review channel. He breaks down why he started this experiment, his strategy for uploading videos quickly, and how he plans to monetize with Amazon affiliate links. Whether you're sitting on a backlog of content or looking for an easy way to generate extra income, this episode has insights on making the most of what you already have. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. The Process of Repurposing Amazon Influencer Videos: Eric walks through his simple, no-frills approach to launching a YouTube review channel using content he already created. With hundreds of Amazon Influencer videos sitting in his account, he's putting them to work with minimal effort. His strategy includes: Uploading videos in bulk without custom thumbnails Using AI-generated descriptions for speed and efficiency Placing Amazon affiliate links in video descriptions to earn commissions Setting up a separate Amazon affiliate account for tracking revenue Testing paid ads to accelerate channel growth Results So Far and What's Next Eric shares early results, including his subscriber count, top-performing video, and the small commissions he's already earned. He also discusses the challenges of hitting Amazon's minimum sales requirement to keep his new affiliate account active. Looking ahead, he plans to experiment with ads to see if he can grow the channel faster and turn it into a consistent revenue stream. If you're already in the Amazon Influencer Program, this episode is a must-listen for ideas on maximizing your content and making passive income. Resources:  Learn about The Amazon Influencer Program In Episode 122 of Clipped Listen To Past Podcast Episodes: The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability The Marketing Touchpoints Playbook: Strategies To Win Over Your Audience How To Get More YouTube Views By Recording Screen Share Tutorials Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram

In this episode, I'll update you on how direct billing is going in my Canadian private practice. If you have not yet listened to episode 141, I'd recommend that you start there and then return to this episode!  I was apprehensive at first to include direct billing, but now I enjoy using it and the benefits that come along with it!  In this episode: What I love What I had to change  What I don't like  What I love With Jane App (the EMR I use) direct billing works great. It is user-friendly for my clients and me since the platform offers direct billing.  ‘For me what I'm really loving is how they organize claim submissions!' - Julia Smith  A brief description of the parts I love include: Claim submissions are tracked when they are submitted, unsubmitted, or approved  Direct links with insurance company websites on clients' insurance policy files  Access to the Telus Health integrated feature  You can add the direct billing feature to a client's intake form that asks clients to upload their insurance cards (which automatically then go onto the client's file)  ‘[Uploading insurance card details] makes it really easy for you to get the information you need to submit the claim with the insurance company.' - Julia Smith  The main thing that I love about direct billing so far is that clients are grateful and happy to have this option! It allows them to have easier access to therapy because they may not afford to put their therapy session cost on a credit card.  What I had to change  The biggest thing that I had to change was my pricing. In the past, I had different prices for my intake sessions since they often require a lot of energy to get to know the client and the intake notes can take more time, which means that intake sessions would be a bit more expensive than my standard subsequent session price.  But when I started with direct billing, my associate and I decided that we should have one price for our sessions to make it easier for clients and to cut down on admin time.  ‘In making this decision, we decided to value consistency and peace of mind instead of charging for that energy and the extra time it takes to write an intake session note.' - Julia Smith What I don't like  Direct billing does take extra time. Since I have a small practice and enjoy doing some admin work, I decided to take on the extra hours to direct bill.. I'm now adding around an extra hour a week of work to complete my direct billing duties, but that's okay, it is worth it!  I also upgraded my plan so that I could have direct billing, but again, it is still totally worth it!  ‘It feels so good to make my private practice more accessible, and it is totally worth the extra cost to do direct billing through Jane App because they make it so easy to do!'  - Julia Smith Connect with me: Instagram Website  Resources mentioned and useful links: Ep 152: Mastering Stress in Today's Canadian Private Practice | EP 152 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress!  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Spotify, Amazon, and TuneIn

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

Send Meredith a Message via Text!Are you missing crucial YouTube settings before hitting publish? In this episode, I walk you through the most important YouTube upload settings you can't afford to skip. From crafting compelling titles and thumbnails to optimizing end screens and descriptions, I'll show you exactly what matters for algorithm success in 2025.Listen as I break down:Why tags aren't as important as you thinkHow to craft titles that drive clicksThe truth about timestamps and chaptersCritical settings that affect visibilityEnd screen optimization tricksThe new thumbnail test & compare featureDon't let your hard work go to waste by missing these essential steps!

About the Episode:Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.Jonathan's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.In this episode of "Uploading...," Jonathan shares insights from his journey of building a multimillion-dollar fitness business through strategic content creation. He discusses key concepts like understanding audience needs, developing scalable systems, and focusing on meaningful metrics for long-term success.Today, we'll cover:- Jonathan's transformative journey from personal trainer to successful online entrepreneur- The key principles for creating impactful, business-focused content that resonates with your audience- How to develop a range of offerings that serve your audience at different stages of their journey- Adopting a balanced, seasonal approach to work and life for long-term success and fulfillment- Powerful, timeless lessons from Jonathan's new book, The Obvious Choice, on mastering the game of business and lifeWhat You'll Learn1. Content Creation and Business Success2. Understanding Human Behavior vs Chasing Trends3. Goodhart's Law and Social Media Metrics4. Jonathan's Life and Business Philosophy5. Business Structure and Offerings6. Client Management and Online Income Growth7. Viral Content vs Content that ConvertsTimestamps00:00 From working as a personal trainer to a $7M per year business04:20 Jonathan's new book, The Obvious Choice; the parade problem07:01 First steps to start growing an audience online13:34 Personal Trainer Development Center's first online course14:57 How to create a scalable system and avoid the trap of false economies19:57 Thinking of content as a long-term savings account24:11 Goodhart's law: when the metric becomes the goal, it ceases to be a good metric28:00 Building businesses in seasons; balancing personal life and work33:12 The four arms of Jonathan's business36:53 Broader community vs high ticket offers; choosing customers wiselyLikes vs Business Impact: “It's easy to be rich with likes and poor with dollars because what feeds the ego is what's bad for the wallet… I have lots of posts that have 10, 20, 30, 40, 100,000 likes. I also have posts that have less than a thousand likes. And I can tell you that the posts with less than a thousand likes drive more business than the posts with 30 or 40,000. Now, does that mean that neither is valuable? I believe that we need three types of content. I believe that we need viral, value, and depth-based content.” — Jonathan Goodman, 00:25:59 → 00:27:08Content as a Savings Account: “Most of the time, everything that's working for you will be bubbling underneath the surface, invisible to the eye. You don't know when that inflection point is going to hit… You have to think of content as a savings account and you have to think of content as a way to primarily nurture and convert people and leads that are generated elsewhere.” — Jonathan Goodman, 00:21:10 → 00:21:56Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJonathan Goodman - Founder of Personal Trainer Development Center

AI Prompt Engineering, with Rob MacLachlan Soundbites from this episode So principle number one, you don't say "I am a business manager writing a proposal", but "You are a business manager writing a proposal, and you're an expert in . . ." You tell AI who THEY are. And the more detailed output you want, the more detailed the role would be. There are lots of examples. Let's say, in your case, about show notes . . . you might say, "You're an expert podcaster". The more detailed you are, the better.     [2:29] Four basic components of a prompt, emphasizing the importance of phrasing and defining roles for better AI results.   [3:09] Story about introducing prompt engineering to a university student, highlighting how telling AI "you are the expert" changes the output.   [4:20] Agility of small businesses in adopting AI versus the slower response of larger institutions.   [4:34] Instructing AI as an expert in the task, which improves outcomes.   [4:50] Creating detailed prompts, adding psychographics and precision to refine AI outputs.   [6:31] Expertise in crafting "mega prompts" and consulting services.   [7:01] Defining mega prompts, breaking down their structure and how to manage large-scale AI outputs.   [9:34] Tailoring AI instructions and correcting formatting to fit specific needs.   [10:03] How AI learns within a thread to adapt based on prior instructions and adjustments.   [10:16] Preferred AI tools, including Perplexity AI and ChatGPT, for citations and context generation.   [10:32] Focus on accuracy and evidence-based AI outputs, sharing tools like Scholar GPT and Gemini.   [11:05] Confidentiality in AI tools and strategies for improving AI-generated results over time.   [12:23] Coherence, cohesion, and logical sequencing in refining AI-generated content.   [13:03] Uploading text examples to help AI match writing voice, syntax, and vocabulary for consistent outputs.   [14:03] Strategies for instructing AI in maintaining voice, tone, and lexical style based on examples.   [14:59] Case studies of consulting with businesses to transform processes, including building custom bots.   [16:02] AI's role in streamlining internal communication and proposal generation.   [16:56] Training AI to generate high-quality content and how businesses can benefit from this process.   [18:21] How AI can boost productivity by automating repetitive tasks and improving accuracy.   [19:09] Importance of continuously testing and refining prompts to achieve optimal AI performance.   [19:44] Potential of AI to revolutionize industries like marketing, education, and healthcare.   [20:18] Preparing businesses to leverage AI tools effectively.   [21:05] Practical advice for businesses looking to implement AI tools. ABOUT ROB MACLACHLAN, AI Prompt Engineering Expert     Actualise AI: https://actualiseai.com.au/     LinkedIn: linkedin.com/in/rob-maclachlan-5799b613     ===   ABOUT PODCAST HOST, NINA SUNDAY "Download from Nina Sunday's book a free chapter titled, Lead From The Front, an insightful deep dive into effective leadership.   1.    Why “People Don't Quit Companies; They Quit Managers.” 2.    The 8 Good Behaviors of a Manager. 3.    Lead From the Front to Motivate Your Team.   Grab your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >   To learn more about Nina Sunday's face-to-face and live online training programs in People Skills, visit: https://www.brainpowertraining.com.au/signature-programs/ Nina helps people launch their own podcast or be noticed and invited as a podcast guest. "I help you master interview and on-camera skills, and elevate your Executive Presence online.   "If you want me to unpack your current uniqueness and review your Authority Positioning to see how you can better stand out, you can grab a convenient time here < https://www.brainpowertraining.com.au/calendar/ >" Learn more about your ad choices. Visit megaphone.fm/adchoices

About the Episode:Jay Clouse is the founder of Creator Science, a media company that offers advanced creator education through newsletters, podcasts, and YouTube. With over 100,000 YouTube subscribers and a successful podcast interviewing content creators and strategists, Jay has established himself as an expert in the creator economy.In this episode of “Uploading…,” we explore Jay's content strategy that spans newsletters, podcasts, and social media. Jay shares insights on the underspoken art of packaging in content and its impact on performance. He also shares podcasting strategies, covering topics such as balancing scripting and spontaneity, effective interview techniques, and the importance of active listening.Today, we'll cover:- Jay's background and journey as a content creator and founder of Creator Science- The importance of email and social media in building audience ownership and discoverability- Strategies for creating engaging content across various platforms, including newsletters, podcasts, and YouTube- Tips for conducting effective podcast interviews and packaging episodes for maximum impact- Jay's diversified business model and how he leverages content for audience growth and product promotionWhat You'll Learn1. Packaging and Pre-Production2. Post-Poduction Strategies3. Social Proof in Content4. Hook and Tension in Content5. Scripting and Spontaneity in Podcasts6. Podcast Interview Techniques7. Creator Science Business ModelTimestamps00:00 From product management to content03:25 Email, social media, audio podcasting05:18 Content ecosystem; channels and cadence06:27 Content strategy; how to keep content fresh09:48 Content packaging and performance11:43 Elements of YouTube video packaging15:01 The role of social proof in good content17:39 How to package audio podcasts20:54 Scripting vs non-scripting in podcasts26:28 Tips for recording a podcast remotely29:46 Podcast post-production best practices32:10 How to turn content into business34:43 What's next for Creator ScienceImportance of Packaging in Content: “There are elements of a piece of content that people engage with, interact with, before they make the decision to actually go deeper into that thing. So on YouTube, title, thumbnail, and kind of the idea that's inherent in those things. If you go to a bookstore, it's the title and the cover of the book, it's even the spine of the book. An email, it's the subject line. Audio podcast, it's the title of that episode. So, every form of content has some bit of packaging that you can think about or you can't think about. But if you do think about it, you're going to be more successful because if you intentionally design the package for that medium to be inherently clickable, compelling, where people are like, I need to know more about this, then it's going to be more successful as a piece of content. — Jay Clouse, 00:10:50 → 00:11:41Podcast Hosting and Active Listening: “To be a great interviewer, you really have to have good active listening skills. And so the act of prepping questions is more priming my own mind than it is like a structure that I have to follow. I'm very intentional about where I start, and I'm good at leading us to the area of discussion that I want. But often I would say at least half the questions that I asked were not, you know, quote unquote, prepped. They, they come from what happens. And I think, I think that's the right balance because even if you have a two display system, as I do here, if I have the interview doc on my right hand display and I have questions there, if I'm looking at that and trying to think about which one of these questions should I ask next, I'm not listening. And a guest is opening some door that inevitably I won't walk through. And as the listener of the final product, you're going to be saying, ‘Why didn't you follow up on this thing that person just said?' And the answer is, because you weren't listening. You were looking at your display.” — Jay Clouse, 00:21:42 → 00:22:42Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Clouse - Founder of Creator Science

About the Episode:JT Barnett is a content creator, entrepreneur, and founder of CreatorX, a headhunting firm that matches creators with consumer brands to ideate, film, edit, and post content on their behalf. He has worked with major brands like Microsoft, Skechers, and Nissan.In this episode of “Uploading…,” JT shares strategies for creating compelling content, building an audience, and monetizing through brand partnerships. He emphasizes the importance of enjoying the creative process, engaging with a niche audience, and using feedback to inform content decisions.JT also gives practical advice on topics such as developing signature content series, avoiding burnout, using AI tools in the creation process, and more.Today, we'll cover:- JT's transition from pro athlete to content creator and entrepreneur- The importance of organic social media engagement over paid ads- Impactful content strategies for YouTube, Instagram, TikTok, and LinkedIn- How to build a signature content series to stand out and grow an audience- Insights on partnering with creators to drive business growth and successWhat You'll Learn1. Content Monetization2. Long-form Content Benefits3. YouTube Strategy4. Personal Brand Building5. Content Creation Strategies6. AI in Content Creation7. Future Content TrendsTimestamps00:00 How CreatorX helps brands leverage influencers04:04 From being a pro athlete to building a 7-figure business07:53 Case study: Poppy's content strategy success10:25 Where to start creating content; choosing a platform13:20 Strategies for making podcast clips engaging15:40 How to reach and engage your niche audiences17:37 Best practices for optimizing social media profiles20:18 What is a signature series and how to come up with one23:59 How to create content consistently and avoid burnout25:51 The importance of perspective on viewership28:33 How to approach content monetization 30:57 Long-form vs short-form organic video content34:53 Content strategy for JT's personal brand and CreatorX36:58 JT's content workflow and team39:24 How to expand niche as a content creator42:57 Social media content trends to watch out for in 202545:16 Strategies for podcast guest outreach47:48 Best practices for using AI in content creation51:07 Adding musical score to podcast clips vs posting them as is52:13 Best aspect ratio to use for LinkedIn videos53:01 Creator tools and agentic workflows54:33 What data to look at when developing a brand strategy55:46 How to get podcast sponsorsWhy Brands Partner with Creators: “You might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. Even if people have ideas, they need makers, they need people to do it. There's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies." — JT Barnett, 00:06:52 → 00:07:02Why Creators Need to Engage Niche Audiences: “Whose accounts do you really enjoy that you could see yourself being somewhat similar to? And I don't think of it in a way of like, let's go copy that person. I think of it like, let's go and make friends with everybody that's in their audience. Because if that person has an audience of fitness minded people and you love their content, there's a really good chance that that audience is also going to be the audience that you're trying to get to follow you and care about you." — JT Barnett, 00:16:17 → 00:16:34Content Creation and Monetization: “I think a lot of people want to monetize too soon... And the people that actually make money from it find enjoyment in the process of what they're doing. So I think that literally on day one, I would be like, I need to find a way to actually enjoy this." — JT Barnett, 00:29:14 → 00:29:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJT Barnett - Founder of CreatorX

Send us a textThis week we discuss UFC 310, some movies, and a preview of our end of year show.

Send us a textLearn how to optimize Amazon PPC campaigns efficiently using bulk sheets. This video covers bid adjustments, common pitfalls to avoid, and how to reduce ACOS while increasing sales.Is Amazon Temu's biggest competitor? https://www.youtube.com/watch?v=u04-UKQETEo&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1&t=1s#AmazonPPC #AmazonTips #AmazonAdvertising #LowerACOS #PPCStrategies Watch these videos on YouTube:Stop making these biggest Amazon mistakes: https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8Compete on Amazon with Lower Prices https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYTimestamps:00:00 - Introduction to Bid Modifiers00:06 - Bulk Files: Faster Optimizations Explained00:40 - How to Download and Use Bulk Sheets01:11 - Weekly Optimization Tips with Bulk Sheets02:15 - Filtering Targets for Faster Adjustments03:30 - Adjusting High and Low ACOS Bids05:06 - Micro Bid Adjustments for Better Performance06:26 - CPC Analysis for Smarter Bidding08:03 - Managing Zero Sales and Wasted Spend10:11 - Uploading and Undoing Bulk Sheets11:12 - Final Campaign Analysis and Insights13:25 - Common PPC Mistakes to Avoid15:14 - Using Sponsored Brand Video Campaigns Effectively17:24 - Stacking Bid Modifiers: What to Watch Out For----------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

ICYMI: Hour Two of ‘Later, with Mo'Kelly' Presents – Tips on how to use Google Lens when shopping in store and online AND the dangers of uploading your medical info to AI platforms on ‘Tech Thursday' with regular guest contributor; (author, podcast host, and technology pundit) Marsha Collier…PLUS – Thoughts on NBA Superstar LeBron James announcing his exodus from social media - on KFI AM 640…Live everywhere on the iHeartRadio app

ICYMI: ‘Later, with Mo'Kelly' Presents – Tips on how to use Google Lens when shopping in store and online AND the dangers of uploading your medical info to AI platforms on ‘Tech Thursday' with regular guest contributor; (author, podcast host, and technology pundit) Marsha Collier - on KFI AM 640…Live everywhere on the iHeartRadio app

About the Episode:Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.Today, we'll cover:- The evolution of video content and the impact of AI on content creation- The significance of trustworthiness and authenticity in an AI-driven content landscape- Adapting to audience expectations and leveraging various content formats- Chris Savage's journey as a content creator and the value of personal branding for founders- Strategies for creating engaging content, setting realistic goals, and avoiding burnoutWhat You'll Learn1. Evolution and Future of Video Content2. AI's Impact on Content Creation3. Personal Branding for Founders4. Content Creation Strategies5. Content Workflow6. Podcast Content Strategy7. Strategic Goal-SettingTimestamps00:00 Chris Savage's background and company04:51 Evolution of video tech and production06:59 Impact of AI on video content creation 13:53 Importance of content creation for founders17:44 Chris Savage's content funnel 20:14 Tips on getting started as a content creator22:41 Creating content for personal brand vs business brand25:34 Chris Savage's content workflow and team27:27 Strategies for growing a podcast31:44 Importance of goal framing on successEvolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Savage - Co-Founder & CEO of Wistia

Send us a textWatch it on YouTube: https://youtu.be/0CoIAiD7QqgIn this video, Muhammad Harris, a PPC Advertising Specialist from MAG, will guide you step-by-step on how to use the Bulk Negation Tool to clean up your Amazon PPC campaigns and stop wasting money. If you're dealing with search terms that are costing you but not bringing sales, this tool can help.Muhammad will show you the reports you need for Sponsored Products and Sponsored Brands. You'll learn how to spot search terms that get a lot of clicks but no sales, how to download the reports, use the tool to fix the problem, and upload the changes to your ad console.Watch as he takes you through each step to save money and improve your campaigns with just a few clicks.#amazonppc #amazonppcoptimization #amazonppctips → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Learn how to run better PPC campaigns and lower your ACOS todayVisit https://myamazonguy.com/ppc/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction to Bulk Negation Tool00:30 - Required Reports: Search Term and Bulk File01:30 - Creating and Downloading Search Term Reports02:30 - Filtering and Copying Data from Search Term Reports03:30 - Running the Bulk Negation Tool for Sponsored Products04:30 - Reviewing Results and Applying Negation Filters05:30 - Choosing Match Types and Preparing the Bulk File06:30 - Uploading the Negation Bulk File to Amazon07:30 - Handling Errors and Sponsored Brands Report08:30 - Final Steps and Wrapping UpSupport the show

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1If you have Boost or 1 on 1, check out the Discord here: http://bit.ly/43iwBqeCheck out the video version here: https://vidiq.ink/theboostUnlock the secrets of YouTube success with our latest episode of Tube Talk, where we celebrate hitting 1100 subscribers and unveil our exciting new podcast strategy. We're shaking things up with two episodes each week—one dedicated to answering your burning questions and another for engaging discussions on all things YouTube. Join us as we share behind-the-scenes experiences and tease intriguing topics like "Why Only Your Mom Is Watching Your Videos," promising a blend of fun and insightful content that'll keep you coming back for more.Have you ever wondered if A-B thumbnail testing could be the game-changer for your YouTube views? We dive into this hot topic, discussing the initial buzz and the critical importance of using two strong thumbnails to maximize your chances of success. Alongside this, we tackle pressing issues faced by women in the YouTube community, with Jen offering personal insights on dealing with unwanted attention and building a supportive network. Her unique "reverse catfish" strategy highlights the power of authenticity and self-worth in a space that often emphasizes appearances.In our final segments, we explore the nuances of boosting YouTube impressions, the art of storytelling, and the balance between consistency and quality. From finding reliable video editors to enhancing Patreon offerings, we provide practical tips for creators focused on growth and sustainability. We wrap up with an inspiring message about embracing the YouTube journey, encouraging you to savor the process and find joy in every step, even if fame takes its time to knock on your door. Whether you're a budding creator or a seasoned pro, there's plenty to learn and laugh about in this episode.

About the Episode:Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university.In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginner creators.Today, we'll cover:- Jay Yang's content creation and audience growth frameworks- How to land high-profile opportunities using Jay Yang's TAG method- Overcoming imposter syndrome and embracing the learning process in content creation- Benefits of social content templates for beginner creatorsWhat You'll Learn1. Target-Audit-Gift Method2. Importance of Empathy and Pre-Work3. Content Creation and Repurposing Strategies4. Content Testing and Metrics5. The “Name Test”6. Top-Down Approach to Content Creation7. Bottom-Up Approach to Content Creation8. Benefits of Using Content TemplatesTimestamps00:00 How Jay Yang got into content creation03:03 Jay Yang's “portfolio of failure,” TAG method06:42 Key learnings from working at Beehiiv09:59 How to land an opportunity with your favorite company14:38 Optimizing Noah Kagan's content workflow17:27 Quantitative approach to marketing; content testing21:10 From experimentation to building a content engine that works24:13 Overcoming imposter syndrome in content creation28:02 Benefits of using social content templatesMastering Empathy in Business: “I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes.” — Jay Yang [00:08:00 → 00:08:10]Keys to Building Professional Relationships: “I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... To work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the TAG method, to do what I like to call pre-work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree." — Jay Yang [00:12:46 → 00:13:13]Overcoming Impostor Syndrome in Content Creation: "I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class. The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates." — Jay Yang, [00:25:21 → 00:25:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Yang - Head of Content at AppSumo

Alex has been playing around at the speed of light while solving Proxmox problems, and Chris has solved a Jellyfin issue. Plus, our thoughts on the new Plex features.

Alex has been playing around at the speed of light while solving Proxmox problems, and Chris has solved a Jellyfin issue. Plus, our thoughts on the new Plex features.

For B2B content, some say it's the answer to YouTube Shorts and TikTok and it's right here on our beloved LinkedIn

Today, Eric is breaking down the rise of podcasting on YouTube, a platform that's quickly becoming essential for podcast growth. With YouTube investing heavily in its podcasting ecosystem, it's more crucial than ever to consider adding a video component to your show. Sponsor: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability. But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more. Episode Highlights: YouTube's Growing Podcast Community: Eric explains why YouTube is becoming a hub for both podcasters and listeners, and what this means for you. How to Get Your Podcast on YouTube Music: Eric walks you through a step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section. The Importance of YouTube Music: Eric discusses how YouTube is leaning heavily on YouTube Music as its primary podcasting platform and why this could be a game-changer for your show. Audio vs. Video: Eric lays out the benefits of incorporating video into your podcast strategy and the potential growth opportunities you might be missing if you stick to audio-only. Discoverability on YouTube: Eric shares how YouTube's algorithm can help your podcast reach a new audience and the best practices you need to follow for maximum visibility. Monetization Opportunities on YouTube: Eric dives into the different ways you can monetize your podcast on YouTube, including ad revenue, memberships, and more. Engagement Strategies: Eric offers tips on how to use YouTube's unique features—like live chats, comments, and polls—to foster a more interactive community. Real-Life Success Stories: Eric shares examples of podcasters who have successfully integrated YouTube into their strategy and the positive impact it had on their growth. About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

About the Episode:Kane Kallaway is a content creator specializing in tech, AI, and cult brands with over 550K followers and 1B+ views. Founder of WavyStudios, Kane helps companies enhance their video content for audience growth and conversions. He also leads WavyWorld, a community/course on short-form storytelling, and shares insights into the creator entrepreneur world through his newsletter Blueprint.In this episode of “Uploading...,” Kane shares his strategies and workflow for creating engaging short-form video content. He discusses the importance of creating curiosity loops, placing strategic hooks throughout the video, and tailoring content to each platform's unique consumption experience.We discuss at length Kane's content creation process, where he finds his ideas, how he chooses relevant topics and writes scripts with his unique angle, why rhythm and pacing are important in video editing, and how all these factors in creating an engaging short-form video content which then drives his audience to longer-form content where conversion happens.Today, we'll cover:- The importance of curiosity loops and strategic hooks in engaging audiences- Crafting the perfect rhythm and pacing for soothing, engaging videos- Tailoring content for different platforms and their unique consumption experiences- Kane's workflow for idea generation, scripting, recording, and visualizing content- Leveraging short-form content to nurture audiences and drive conversion to long-form formatsWhat You'll Learn1. Short-form vs. Long-form Videos2. Storytelling Techniques3. Personal Brand Building4. Audience Engagement and Conversion5. Content Creation Workflow6. Video Idea Generation7. Video Editing Process and ToolsTimestamps00:00 Kane Kallaway's journey from consultancy to full-time content creation03:44 Choosing a content type, topic, and platform for online growth07:48 Content evolution, brand deals, short-form vs long-form content11:41 Creating native short-form content vs repurposing long-form videos into clips18:45 Kane Kallaway's 5-step content workflow, from ideation to editing25:12 How to hook and rehook the audience throughout a video30:32 The importance of rhythm, pacing, and visuals in video editing35:19 Kane Kallaway's tools and software for video recording and editingShort-form vs. Long-form Content: “The fragility of the audience with short form cannot be overstated. It's like it takes hundreds if not thousands of reps of a short-form video in front of somebody on Instagram or on TikTok for them to actually understand who you are and, like, buy into you. I had this framework called content minutes, which is like, let's assume for someone to go from a stranger to a superfan level, it takes like 90 minutes of your content watched. Well, if you're making short-form video and the average one is watched 20 seconds long, that's 270 videos they would have to watch to hit that bar and become a superfan versus a podcast. If they listen to the whole hour, it's like two podcasts.” — Kane Kallaway [00:09:27 → 00:10:05]Newsletters as Content Idea Source: “So the first piece of finding what's interesting, I just am constantly scanning, and I find for the videos I make, which is like business of culture, tech stuff, email newsletters are the best place for me to find topics because they're already a curated filter on everything. So if I didn't have email newsletters, I would have to go to like TechCrunch, The Verge, Business of Fashion, Entrepreneur.com, whatever the sites are. I'd be scanning like 30 sites. And you can use something like FeedLIVE to do this, but I've tried it and there's a lot of noise, there's not enough signal, it's like way too much noise. And so what I find is email newsletters, people who have actual businesses designed to filter the bad stuff out, curate just what's interesting. And so I subscribe to like ten or twelve newsletters that I love.” — Kane Kallaway [00:19:48 → 00:20:29]Video Script Structure: “Most people think of videos as like a hook, the body, and the conclusion. I think of it like a hook, there's a dance, and in that dance, you have context and conflict, which is basically just set up, rehook. Set up, rehook. Set up, rehook. You're trying to rehook them. Then at the very end, I tried to hook them again with, like, the ending so that they share it.” — Kane Kallaway [00:23:11 → 00:23:28]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKane Kallaway - Founder of Wavy Labs

Ryan speaks to Brendan Kamm, the CEO of Thnks for the second time in this episode. Ryan and Brendan talk about his AI use cases as a CEO and discuss how Brendan leverages it to enhance his daily operations within the business and improve communication within his team. Brendan also talks about how to adapt and engage with AI to improve it and make it work for you and your business.   Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Brendan uses AI to improve his writing, ensuring it aligns with his brand values, and engages in conversational interactions with AI models to generate ideas and gather feedback. AI can significantly reduce time spent on non-customer-related activities, allowing salespeople to focus more on building relationships. Creating custom AI models for your brand can help ensure consistency in communication and improve team members' ability to provide clear, detailed instructions. Leveraging AI for sales research, such as analyzing 10K reports and industry trends, can help representatives be more prepared and in tune with their prospects' concerns and goals. Experimenting with different AI tools and prompts can lead to more effective outputs and a deeper understanding of how to utilize these technologies for various tasks. Uploading multiple sources to AI models like Notebook LLM allows for a comprehensive analysis of an industry, providing valuable insights for sales and strategy. Brendan has found one of the biggest challenges in growing a business, is instilling the same level of passion and care in team members as the CEO has. BEST MOMENTS "I've created sort of custom bots that reflect our sort of brand values, and that's been really helpful, and I can just run it through and say, Hey, am I, you know, am I on target?"  "If I can take all my non human interactions and make that less time consuming and less focused on the operational and the sort of behind the scenes things, I have more time to spend building relationships."  "I'll also tell you I use a lot of explain to me like I'm five, explain to me like I'm 12. Like I'll go through the whole progression just to make sure I understand something."  "I think you need to instill that level of care and confidence. And like, Hey, man, we're all on the same team headed in the same direction." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets