Jon Cheplak brings 20 plus years of practical, applied, and results measured experience to his focused and disciplined work serving brokers, owners, managers, recruiters, and agents in the real estate industry. For the past decade Jon Cheplak has focused on transferring his valuable experiences to l…
Maverick Real Estate Podcast presents... Christina Griffin Success Is Because Of What We Overcome
Maverick Real Estate Podcast presents... Tony Hanson 160 Recruits in 10 Months and only 10% Attrition
Maverick Real Estate Podcast presents... Alec & Shannon Cheplak Most People Are Undernourished And Overfed
Maverick Real Estate Podcast presents... Emily Mooney What Do You Invest In A New Member of Your Leadership Team
Maverick Real Estate Podcast presents... Maria Quattrone 20 Year Veteran Makes 500 Dials A Week
Maverick Real Estate Podcast presents... Mark Gellman Grow Operations To Support and Drive Sales
Maverick Real Estate Podcast presents... Jordan Vreeland How To Drive Both Mortgage & Real Estate Sales
Cheplak Live Presents… Tara, Lauren, and Jamie founders of Girls With Grit who turned a gathering of contribution to an unstoppable movement of inspired business women ✅ A great partnership consists of humility, respect, accountability, matched values, and work ethic ✅ Build the plane as you are flying and listen to your audience ✅ Contribution first the rest takes care of itself ✅ You are worthy, you can do it, do the darn thing ✅ Discomfort stimulates growth ✅ Be a lighthouse for women
Cheplak Live Presents... Shayla Gifford ✅ It's the playbook not the person ✅ The one common denominator of success is accountability ✅ Lead by example and be vulnerable ✅ The Big 3: Character, Drive and Skill ✅ See someone doing something successful and surrender to it ✅ Build an environment with no lid for your people
Cheplak Live Presents... Vija Williams ✅ Find out who is important and go get them ✅ Contribute and participate genuinely without ulterior motives ✅ Lady leaders step up and raise your hand ✅ When there is not a seat at the table, make a seat ✅ Obsession with your weaknesses and becoming a leader of excellence ✅ Be impatient with applying process and patient with results
Cheplak Live Presents... Colton Whitney ✅ Take your hands off the wheel while never leaving your core competencies ✅ Intentionality around doing more with less by obsessing over the process ✅ Let go of people when you need to but never let them be surprised ✅ Willingness to truly hold people to a standard and not just talk about it ✅ Reduction of the time from onboard to first escrow ✅ Monitor the numbers very closely so you can move quickly towards skill building
Cheplak Live Presents... Greg Harrelson ✅ The Top 3 Things Broker Owners Should Focus on ✅ Key to scaling is always keeping a family feel first ✅ Developing talent and amplifying their wealth ✅ Best leaders are grown organically ✅ Pay close attention to what agents want and deliver it at a high level in your organization ✅ Never step out of production ✅ Stay inspired by helping others win
Cheplak Live Presents.. Greg Hamre How a 6 agent team sells over 240 homes a year
Cheplak Live Presents.. Carmen Morin Join me as I sit down with classical concert pianist, elite coach and trainer, and highly successful entrepreneur, Carmen Morin as we discuss the path and framework to high performance.
Cheplak Live Presents.. TK Butler ✅ Approach your business like a superhero who gets to serve families ✅ Constantly help other agents on your team with no expectation ✅ Schedule a high performance day with the WORK done by noon ✅ Success is the biggest trap, you must always be seeking mastery ✅ Talking to people LIVE on the phone is the #1 Tool ✅ How health and fitness is key to success in business ✅ and so much more…
Cheplak Live Presents... Austin Pothast ✅ Dropping Ego and Empowering Your Leadership Team ✅ If I am going to drive your growth, I must be growing daily ✅ Recognize what you are good at and not good at ✅ Getting agents up and running or out quickly ✅ Hyper focus on recruiting, training and sales meetings ✅ and so much more from a team that has closed over 900 transactions in a single year
Cheplak Live presents... Keri Shull ✅ How To Bridge the ISA - OSA daily interactions? ✅ Who is your first hire and the progression of hires? ✅ Do you need a big staff or scaled-back staff to operate optimally? ✅ Leveraging the voice of peers to drive production. ✅ Managing business and life. ✅ From 27 agents to 92 Agents in record time. ✅ and so much more…
Cheplak Live presents... Kyler Ferris ✅ What do you do when you run out of bandwidth ✅ Building a business while not having it impact your personal life ✅ The pain of not doing something being greater than doing it ✅ How a polarizing message impacts your business in a positive way ✅ When you see the impact on LIVES it changes your leadership perspective ✅ Get the right message in your videos, in front of the right people, at the right time, in the right place ✅ The 6 Pillars of a thriving YouTube channel and business
Cheplak Live presents... John Wentworth ✅ Biggest growth in business happens when you have PERSONAL growth ✅ Obsession with learning SEO was the launching pad to next level ✅ Start hiring agents when you start losing opportunities ✅ Know the reason you are building a team and make sure it's for the right reasons ✅ Agents shadowing leadership was the #1 way to create productive agents ✅ Always accept and embrace feedback ✅ Have lead portals complement your business not be your business ✅ Don't let PTSD of bad experiences as a leader keep you from growing
Cheplak Live presents... Tracy Valko ✅ You have to get knocked down to rise up ✅ The importance of crystal clear goals and deadlines ✅ Know your standards and be unwavering ✅ Being emotional doesn't make you a weak leader ✅ Give back and contribute to your community ✅ Attract people who are willing to be coached and in turn coach others ✅ Meet people where they are at, map your coaching to their goals
✅ How do you tell people what to do that don't want to be told what to do ✅ People above all else are the #1 focus ✅ Develop relationships of trust by letting them know you are right beside, not over the top of them ✅ The ONE thing that changed everything and allowed them to scale from 300 transactions to over 1,000 ✅ Double conversions by cutting agents leads in half and in half again ✅ Know what your agents want by asking, listening and delivering ✅ Focus on tiny habits and check in on them regularly ✅ Don't just tell agents to go back to basics, tell them and show them what they are. Most don't know
✅ How To Operate A Standards-Based Organization with Long-Term Retention ✅ Arming Your Agents With The Tools To Win ✅ Don't Just Go Through Processes, Always Get Underneath ✅ Make EVERY Decision on Values, Not Money ✅ Always Encourage Feedback From Your Leaders and Listen ✅ Give People The Power and Space To Grow, The Long Game ✅ Operate Your Business As You Are Going To Be, Not As You Are Today ✅ Be Present and Have a Constant Pulse
✅ Resourcefulness, get-it-done attitude, constant desire to be the best at what you do, and a CEO Mindset ✅ Being small makes you vulnerable ✅ When someone is not the right fit, make the change fast ✅ The first 90 days on the job for an employee ✅ Mindset change to get an activity change ✅ Get exposed to big things so you can have a big vision ✅ The founder doesn't take the business to the next level, the next talent you hire will
✅ How access to high performers ignited business growth ✅ Radio as the initial marketing lever ✅ Discovery and focus on seller lead generation strategies ✅ Know your recruit avatar and stay focused ✅ Hire agents with an edge of competitiveness and desire for community ✅ Turning buyer leads into sellers ✅ Message to market match and continual relevancy in all content ✅ Make your time on task count
The differentiator is PEOPLE and their LIVES first, profit comes second. Profit growth is a result of the leader's emotional maturity and emotional intelligence. Numbers don't get people into action, how you impact those you lead will drive the numbers. How leaders churn through agents by focusing only on the science, the numbers. Deep psychological and emotional bonds with those you lead move the numbers. Understand what each agent responds to best and lead accordingly. Know why each agent is doing what they do. All the best tools and leads won't win, the best people win.
-Learning alongside the team leader as the organization grows -How to have a healthy marketing director/team leader healthy business relationship -You must have an entrepreneurial mindset, not employee mindset -Staffing a marketing department -Allowing space for creativity while hitting deadlines -Go all GAS in a market downturn -The importance of keeping the balance of big media and little media
In this interview, I sit down with Miranda Drexler, COO of Affinity Real Estate as she shares her journey from ISA to COO Don't ask or expect something, volunteer to do more where it's needed and get noticed Specific strategy to immediate implementation Demonstrate Drive and Action First and skills second Leadership philosophy of be heard, buy-in and then be all in Framework to follow in the first 90 days in a new job for anyone Have core values that map to exactly how you act daily
In this episode with Zandra Ulloa we talk about her remarkable path from individual agent to a team closing over $550 Million. Here is some of what we discussed... Years 1, 2, and 3 were 4, 42, and then 65 closings and it was time to build a team The Red, Yellow, Green System of Scaling Great retention because of clarity in the interview process Don't waste time thinking about who you are supposed to be, be crystal clear on who you are becoming Come as you are but don't stay there Just because you can afford staff doesn't mean you need to hire more staff Live by 3 non negotiable a day Without boundaries and strict adherence to your calendar, you will not grow
Join me for a great conversation with Amy Wienands as she shares her journey from door-knocking to a perennial top team in North America. The progression from a single agent selling 130 homes a year to a team that sold over 700 Mindset over Skillset Every Time Old School is the New School The Power of Big Media and Little Media Walk With Purpose, Energy, and Passion While being approachable and humble Follow Your Gut Do the business for impact, not transactions Take risks and bet on yourself
The Moment David Discovered He Could Build A Team Similar to Those He Had Looked Up To For years The Biggest Discovery On His Broken Road Of Growth What Team Leaders and Agents Need To do In The Market of 2023 How The Navy Seal Model is Just Avoiding Personal Issues Profit is driven In the heart, not the spreadsheet or P and L Accountability doesn't call people out, it calls them up It's Not How You Say Hello, It's How You Say Good Bye 6 Ways To Grow Your Business How many agents should a team recruit in 2023 And so much more…. David Brooke is the founder and the Team Leader of Brooke Team at eXp Realty; a vibrant, ever-growing team of energetic, knowledgeable, and dedicated agents committed to providing their clients with an experience that reflects the company's vision statement “demand excellence.” David holds himself and his team to the highest standard of integrity. His valued clients can be confident of exceptional customer service throughout the entire transaction process; whether buying, selling, or investing. David and his team are dedicated to consistent growth, both professionally and personally. Their strategic training and education in all areas of real estate practices and procedures are an integral part of the company's culture. In addition to being a licensed real estate agent in both CT and MA, David's background as a licensed real estate appraiser brings added value to his client services and an increased depth of knowledge. Utilizing state-of-the-art technology and offering step-by-step support and guidance, clients are supported by David and his committed team so they can succeed.
✅ How 60 Agents Average 30 Plus Sales In A year (NO Zillow) ✅ Almost 2,000 Transactions with just 2 ISA's ✅ Developing Leadership From Within The Organisation ✅ Leads and Tech or People? ✅ Keys To Navigating A Changing Market ✅ How To Exit People the Right Way ✅ The Good and The Bad of Leads ✅ Resilience and Personal Development Grow a Business
- Making good Persona and Personnel Decisions is the #1 Skillset Required To Grow A Business - They are not YOUR agents, they are your business partners - My job is to hire agents and staff who are smarter than me - An interview process that encourages multiple interviews with the competition - How to build a culture with 95% retention and $17 Million Per Person Productivity - Treat all agents not as they are, rather as who they are becoming - One of the biggest line item expenses is for culture and retention - You will keep and get more of what you are grateful for and lose that you are not - Sense of entitlement by team leaders stunts growth
- Allow open and honest feedback to allow growth - Move towards any and all problems quickly and responsibly - Don't quit trying to get the team building right - You are a hostage if you don't recruit - Letting go of top producers who don't fit, grows productivity - Family, Fitness, and Faith First - Your agents watch closely how you live your life - We don't take calculated risks, we make calculated decisions
- How losing a top producer allows growth to happen - How to achieve 100% Customer Service Score - How interviewing and onboarding has contributed to growth - Agents who show up at the office the most are the quickest to get into productivity. - Mandatory mentorship makes for productivity and retention. - Who and when to hire during a period of massive growth. - Availability is everything - An environment of productivity without dependency
- How To Drive Organic Web Traffic -What It Takes To Retain Agents -Hiring Trajectory of Staff in the First 8 months -What To Look for When Hiring Leadership -Managing Accountability of Lead Follow Up -Hire To Where You Are Going Not Where You Are At -Health and Fitness are The Business Secret Weapon -Fast Business Growth With Family Always First
How did The Figueroa Team go from 700 Closings a year to over 2,000 in 2 years with a NEW Chief Operations Officer, Eric Christopher Perez from OUTSIDE the real estate industry? We covered some really important ground in the area of OPERATIONS for growing a team and I can't wait to release the interview. Eric is also one of my Elite Coaches with Cheplak Select so if you're interested in a high-level coach in the area of operations, send me a message. Here's some of what we talked about: ✅ Team growth freezes for most because they do what someone says will work before they actually understand the what and why they are doing it. ✅ Is the agent someone who is not productive or is it the sales training process not productive? ✅ The hiring of staff from outside the industry doesn't work because leaders don't then invest even more in that employee to coach and train them ongoing ✅ Everything worth doing must be done consistently ✅ Retention of employees requires constantly giving them opportunities to do and be more while fostering an inclusionary environment that expects productivity. ✅ You must marry recruiting and the sales process ✅ Stop looking at what you've done or accomplished and ask what's missing ✅ Money hides mistakes. ✅ It's not your lead source that's the problem, it's your follow up and sales process …and so much more
Lady Legend of Real Estate, and Cheplak Select Coach, the amazing Laurie Reader. Listen in as I sit down with a 24 year veteran of real estate and 2,000 plus transaction closer in competitive South Florida. Laurie is also one of my Elite Coaches with Cheplak Select so if you're interested in a proven leader… …who will give you immediately deployable action steps, send me a message and I can set up a discovery call. Here's some of what we covered ✅ If I can't make your life better then there's no reason for us to work together. ✅ Behave and operate your business today as you're GOING TO BE, not as you currently are. What works at scale must be put into place NOW. ✅ Say NO when you're supposed to so you can say YES when the right opportunities are before you. ✅ To grow, the #1 thing you must protect is your time. ✅ Agents who are led in groups will far outperform agents coached and led one on one. (There is a time and place for one on one) ✅ How to make the transition out of one on one coaching of your agents weekly to group coaching. ✅ You know you have a healthy CULTURE when it polices itself and empowers others.
A Big Resume of accomplishments as a result of leading with heart 4 real estate offices and 200+ agents (all since 2015) Mortgage company with 4 loan originators Insurance agency with 3 agents Media company with 3 videographers Real estate school with 4 educators $2 billion in volume since 2015 Currently doing about 3,000 transactions per year. RE/MAX Arkansas Recruiter of the Year 2015, 16, 17, 18, 19, 20 RE/MAX Recruiter of the Year for the US Featured as one of the success case studies in the Mel Robbins book, “The 5 Second Rule”. In 2021, I was recognized for: RE/MAX Arkansas Broker/Owner of the Year (twice in the past 5 years) RE/MAX Broker/Owner of the Year for the United States Motto Mortgage Broker/Owner of the Year for the United States Real Trends #4 Real Estate Industry Game Changer
Join the conversation with Jessica Woodbeck, Thrive Realty. Creating a space for people to grow is Jessica's true passion and calling. Former Team Leader of the largest Keller Williams region in Michigan and during her reign she had countless achievements, most notably, revolutionizing the recruiting model by leading educational and community-building events that saw more than 150 Realtors recruited to the office in just one years time. After fulfilling her promise to Keller Williams and with so many lessons learned, the focus became rebuilding her own team in a very different way. Shifting the focus away from just production and towards supporting every person as a whole – and growing TOGETHER. Her passion to create a culture where people LOVE their work and grow in all areas of life became infectious and catalyzed a renewed level of new growth with a very different type of agent. With the support of a fabulous team, they accomplished the impossible of keeping their agents engaged, productive, and most of all happy. It became clear to Jessica that the culture existing through the team was valuable far wider than just real estate and more needed to be done for the community as a whole. The result was, ThriveWell, an initiative with an intense focus on wellness and happiness for the community as a whole alongside making the bold decision to remove the constraints of the big box brokerage and launch Thrive Realty Company as an independent full-service boutique brokerage. The business saw further growth of over 40% through 2020 without a single additional agent added. Harnessing the commitment of creating a place for agents to genuinely grow as people meant that 2021 was a year where sales went up by a further 86%, they ranked in the top 5% of all independent brokerages and both agents and staff were regularly recognized in local publications for their growth and culture. Jessica's ambition, combined with a true passion for delivering the ultimate client experience meant that the Thrive culture was needed in all areas of the home buying and selling process. Thrive Networks launched in 2021, delivering mortgage, title and insurance services to their clients and communities, meaning people can now experience the Thrive 360. Jessica personifies success in all areas of her life. She is a powerful example of the fact that you can be devoted to your family, committed to your health AND build a powerful business empire.
Join the conversation with the award-winning team leader for Larson Real Estate Team, Jeremy Larson, located in Santa Cruz and Monterey, California. Jeremy is a three-time Inc. 500 CEO. His team has more than doubled in volume each of the past three years. Jeremy loves helping others grow and become successful. Production Trajectory: 2018 9 Million 2019 30 Million 2020 100 Million 2021 200 Million
✅ Personal Responsibility is the make or break as a leader. ✅ Defined Core Principles and Values that the entire organization is obsessed with and committed to are non-negotiable. ✅ Don't just do it because it's the next natural step. Know WHY you are doing it. ✅ Emotional Intelligence, Emotional Maturity, and Empathy will blow the lid off your organization. ✅ Charisma as a leader can drive sales. Substance as a leader grows a business. ✅ KPI “Keep People Inspired” ✅ Clean your house before you invite others to your house.
Powerhouse Lady Leader and mother of two little boys shared how she gets it done along with coaching others. ✅ Personal transformations will have a massive impact on your business outcomes. ✅ Get your way into every room possible amongst people who are where you are striving to be. ✅ When you get input from someone who is running a bigger business than you are, don't think about it, Just Do It. ✅ Hire staff based on where you are going, not where you are at. ✅ High Leverage = High Output ✅ How we did it yesterday is NOT how we will do it tomorrow. Make sure your staff is aligned to and prepared for constant change.
Listen in as Matt Smith unpacks his journey to building a high-performance organization ✅ Here's some of what we talked about in this jam-packed hour… ✅ Life and business shifted when the focus went 100% to People First, Money Second. ✅ Mindset over skills is the catalyst to growth ✅ Mission-based leaders always win ✅ Understanding that culture is a living and breathing thing that must be worked on daily ✅ Build a culture that polices itself ✅ Over automation will get in the way of work ethic.
✅ Make Quick Decisions ✅ We don't do life or real estate alone. We do it together as a community. ✅ Learn to play scared while being BRAVE ✅ FIRE Very Fast if not a culture fit ✅ The Superpower of focus which allows her to be a great wife, mom of a special needs child and rockstar business owner. ✅ You can have it all, know what “it all” is and what impact it will have on your life ✅ When in overwhelm, do the next little right thing, right.
A conversation with the #1 Team In California Here's just some of what Suneet shared ✅ Don't hire when your employees are overwhelmed, always be hiring to where you are going. ✅ As the leader, OWN The Marketing ✅ You don't have to spend Millions to be a Massive Marketer with Brand Authority. ✅ Consistently refine your processes. ✅ Always be evolving your onboarding. Do NOT keep it static ✅ KFR
Sunday Morning Interview Jam Session with the Sales Manager Rockstar of The Golfi Team So much goodness in this one: ✅ How did they go from $425,000,000 to $850,000,000 her second year in the role and go from 23 agents to 70 ✅ The importance of a Great Team Leader who holds a sales manager accountable to their deliverables while allowing tremendous autonomy. ✅ How does a new sales manager from outside the organization merge into an already top team in the world? ✅ You must constantly be re-recruiting and re-enrolling your agents. ✅ Standards are worthless if just talked about and not held. ✅ KFR
Study the client acquisition process relentlessly. ✅ Hire people for Aptitude, Attitude, and Appetite. Hire people who think on their own, not people who need to be TOLD what to do. ✅ People committed to a schedule are less likely to make mistakes while reactionary people are more likely to make mistakes. ✅ Organic email vs mass scripted email moves the consumers thoughts. ✅ Recruiting gives you safety from profit margins dropping ✅ Don't Overtrain your agents. Feedback, Attendance, and Engagement is the measuring stick. ✅ Your onboarding process builds a foundation for growth and learning which makes sales results predictable.
We Are Not In The Information Age... We are in the information overload age. Every skill-set we need for productivity and success is at our fingertips on the internet. Yet many still struggle and there is a reason for this. I believe we have it backwards for with all the skills, tools and competence, no action takes place without confidence. We must manage our emotions.
Do we really need to pivot, shift or reset? or Go back to the foundational principles we've always known
Does the morning routine really start in the morning?
Recruit Train Retain This is the profit game that elite operators are focused on daily and mastering