Podcasts about haas alert

Join Highways Voices on a whistle-stop tour of last week's LCRIG Innovation and Learning Festival in Coventry, as we hear expertise across the road maintenance, safety, EV and mobility industries.Subscribe to Highways Voices free on Apple Podcasts, Spotify, Amazon Music, Google Podcasts or Pocket Casts and never miss an episode!In the first of two podcasts from the event, we hear how LCRIG and the Rees Jeffreys Road Fund are working together to support career development for people in our industry, before JCB give an explanation of their latest machine used to dramatically improve the efficiency of pothole repair.We discuss one of the demonstrations at the Festival, with VESOS, Coventry City Council, Haas Alert and Skyfarer improving responses to road crashes by pairing eCall and Drone technology, then we learn about a clean onsite energy solution with Levett Business Services and Kerbocharge's clever way to deliver EV charging to people who live in homes without a driveway.Finally we take a ride in an Ohmio driverless pod, learning that the technology is no longer something of the future, but being delivered here and now.The busy LCRIG Innovation and Learning Festival is an indoor-outdoor event bringing local authorities and the supply chain together over two days. There was so much to see and do that we'll be bringing you more from that event next week.The podcast features:0m58s - Paula Claytonsmith, CEO, LCRIG3m46s - Andy Graham, Vice Chair, Rees Jeffreys Road Fund8m08s - Ben Rawding, General Manager, JCB11m53s - Andy Graham, co-founder, VESOS and Sunil Budhdeo, Transport Innovation Manager, Coventry City Council18m 19s - Neil Levett, Managing Director, Levett Business Services23m12s - Ben Whitaker, CTO, Kerbocharge26m20s - Ian Pulford, Director, Ohmio UK and Sunil Budhdeo, Transport Innovation Manager, Coventry City Council

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.Themes discussed in this episode:Leadership style of a tech startup CEO and co-founderCory's views on building trust and focusing on a mission rather than just selling techHAAS Alert's passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what's possible when an OEM embraces innovationFeatured Guest: Cory James HohsWhat he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things...

As salespeople, we are always looking for ways to replicate our best sales. But what if the key to getting more of our best customers has nothing to do with finding new prospects? In this episode, we sat down with Tom Parbs, vice president of sales for Haas Alert. He showed us how he coaches his sales team to capture what works and ensure it is consistently applied in every conversation and on every deal. It's all in this week's episode of Bulletproof Selling!  

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the changing dynamics between traditional automotive companies and tech startups, featuring guest Ted Serbinski, a pioneering figure in Detroit's startup ecosystem.Ted opens up about his journey, shaped by a military upbringing and a rebellious spirit. He recounts his move to Detroit in 2011, where he played a crucial role in establishing Detroit Techstars and building a collaborative environment among automotive giants and tech startups.Offering advice to tier-one suppliers struggling to engage with startups, Ted highlights the importance of patience and a long-term vision. He notes that innovation takes time, and results aren't immediate. He advises against the tendency to reorganize frequently, which can disrupt the growth of innovative ideas.When asked about the most vital trait for automotive industry leaders, Ted emphasizes trustworthiness. He believes building authentic relationships is crucial for long-term collaboration and success in the startup world.Ted introduces his current venture, HAAS Alert, a startup in the connected vehicle space. The company, founded in 2015, aims to enhance road safety by sending digital alerts from emergency vehicles to nearby drivers. Ted shares the story of HAAS Alert's inception and its journey to becoming a production-ready solution in the automotive industry.Reflecting on the visionary approach of leaders like Dan Gilbert, who believed in Detroit's potential even during its downturn, Ted emphasizes the importance of believing in and trusting the innovation process rather than relying solely on measurable metrics.Ted's passion for innovation and deep understanding of the startup and automotive world make his insights important for anyone looking to thrive at this intersection.Themes discussed in this episode:Bridging the gap between startup culture and traditional automotive practicesFostering trust and long-term vision for successful collaborations between startups and established companiesStrategies for tier-one suppliers to connect with startupsThe evolution and growth of Detroit's tech scene, particularly through initiatives like Techstars and the impact of community and collaboration in driving progressThe pivotal role of trust in successful leadership and partnershipsNavigating the differences and intersections between corporate and startup environmentsIntegrating innovative startup technology within traditional automotive frameworksEmbracing continuous learning and a growth mindset to tackle the challenges of the startup ecosystem and innovation.Featured: Ted Serbinski What he does: Ted Serbinski is a tech entrepreneur and venture capitalist dedicated to investing in founders who are shaping the future of transportation. Currently, he serves as the Chief of Staff & Detroit General Manager of HAAS Alert, a company focused on advancing automotive safety through real-time alerts. After relocating from San Francisco to Detroit in 2011, Ted played a crucial role in catalyzing the Detroit startup scene. His work has significantly influenced Detroit's tech scene, earning him multiple recognitions for his contributions to economic growth and innovation.On leadership: “As a leader, I think of...

Tom Parbs with HAAS Alert and Lee Roberts come on the show to discuss the importance of more industry support of the Survivor Fund and different ways you can support it.

The NATSO Foundation has formed a strategic partnership with HAAS Alert, the leading innovator behind the digital alerting service and connected vehicle platform, Safety Cloud®. Together, the organizations aim to significantly enhance the safety of roadside service technicians who support and repair commercial vehicles when they need to be serviced along the Interstate Highway System. Tom Parbs, the Senior Director of Sales for HaasAlert, joined the podcast to share about HAAS Alert. Listen to learn: How Safety Cloud® works; What equipment is needed; and Why HAAS Alert partnered with the NATSO Foundation and NATSO. Truckstops and travel centers can learn more about the partnership at www.natso.com/HAASalert. With special guest: Tom Parbs, Senior Director, HAAS Alert Hosted by: Amy Toner, Executive Director, NATSO Foundation

Welcome to the home stretch for the month of May! Today we talk about a new partnership that will bring advanced infotainment to the masses. We also talk about one employee's suggestion that could save lives, as well as one Dealer doing their part to serve their community. In another high tech collab announcement Nvidia and MediaTek announce a landmark collaboration to power the next generation of vehicle infotainment systems. With AI and immersive capabilities, the partnership aims to revolutionize the auto industry with a focus on video streaming, gaming, and interactive driver communicationThe partnership was unveiled at the Computex technology trade show in Taipei. wherein, MediaTek will integrate an Nvidia graphic processing unit chiplet and Nvidia software into the system-on-chips it supplies to automakers for infotainment displaysIncludes dashboard displays showing the environment around the vehicle, and cameras for driver monitoringHistorically, tech like this was focused on high end vehicles, but this agreement will bring this tech to a wide range of vehicles: "There are a lot of segments they (MediaTek) are addressing that Nvidia has not addressed," said Danny Shapiro, Nvidia's vice president, automotive.The first products are slated for release in 2025A suggestion by a disabled Steallantis employee led to the company's upgrade of over 1.8 million vehicles to issue hazard alerts, highlighting the company's drive towards safety and innovation. This new feature named “HELP: Hazard Enhanced Location Protocol” warns drivers of imminent threats like approaching firetrucks and ambulancesThe employee almost collided with an emergency vehicle and submitted the suggestion through the company's Star*Up, an internal competition, in which employees around the world present their ideasTrpko Blazevski, Stellantis' manager of global innovation and digital partnerships, said the architecture of the automaker's vehicles allowed it to seamlessly push the over-the-air update. The idea for the alerts "really hit our heartstrings," he said."We said we need to implement this. We need to do something for our customers.” A key element of the system is HAAS Alert's Safety Cloud platform, which is used by thousands of public and private roadway fleets in North America.HELP is still in the evaluation phase and a decision is expected in three to six months.Cavender Auto recently participated in the United Way Shoebox Program, setting a store record by filling 800 shoeboxes filled with essential items for families in need. The collective effort involved Cavender Toyota, Audi Dominion, Cavender Carquest, CAVCO Insurance, and the Headquarters teams. Owner Rick Cavender shared the achievement via LinkedIn, highlighting the importance of community support.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

A great episode as HAAS Alert's Devon Banks and Tom Parbs joins Darian Weaver and DJ Harrington . They highlight the great products that are making a difference in the Slow Down Move Over movement.

We see it almost every day and sometimes, we are as much to blame as anyone else. We're talking about distracted driving and the very real, very dangerous and fatal toll that it causes. From long conversations on your cell phone to watching videos, sports, etc., each contributes to a distracted driver. This driver may not even notice our flashing lights and multiple emergency vehicles and winds up plowing through the scene, injuring or killing anyone unable to get out of his/her way. My guests today are deeply involved in the effort to reduce these incursions and, educate both first responders and the public, that distracted driving is indeed dangerous for all; the driver, anyone in that vehicle, as well as any first responder that cannot get out of the way fast enough. Jack Sullivan and Todd Leiss are lead educators for the Responder Safety Institute (www.respondersafety.com). Brock Aun is with HAAS Alert, (www.haasalert.com) a company that, along with others, is pioneering new technology that, using cellular services, will provide drivers with advance warning of a traffic incident ahead, giving them the necessary time to slow down and move over. Every state in America has a “Move Over Law and has signage on major roadways that advise drivers to safely slow their vehicle and move over to allow room for the first responders on the scene. Sadly, many drivers who have encroached on an emergency scene will often say, “I didn't see a sign,” or “I didn't know that!” Yet, it is the responsibility of anyone with a driver's license to know all the “Rules of the Road.” Too often, these drivers seriously injure and/or kill, first responders who are on-scene, to help someone else. And that just might land you with hefty fines and even jail time! Take a listen – you just might learn something. As always, you can catch the video version on our YouTube® channel, 5-Alarm Task Force Corp., and listen to the audio version on our Podomatic page at https://www.podomatic.com/podcasts/dalmatprod206  or tune in to the audio version on our website, www.5-AlarmTaskForceCoorp.org or on your favorite podcast platform!

Devon Banks joins the podcast to talk about the benefits of using Haas Alert.

This week on the pod, Richard Hedgecock talks with Jeremy Agulnek of HAAS Alert. They dive into all the ways (or... Waze?) connected vehicles can positively impact traffic safety and give an update on testing and implementation of the technology.

Within the last decade, one of most dangerous calls that first responders respond to, are emergencies on active roadways. In 2021 alone, 65 first responders (fire, police, EMS, recovery operators road rangers) died when stuck by a vehicle while on an emergency scene. And the number one cause falls on “distracted drivers.” While there is number of definitions for the term, “distracted,” drivers are simply not paying enough attention to the roads and to emergency scenes.Our guests today are Corey Hohs and Brock Aun of HAAS Alert. Haas Alert has been working for nearly six years, with local, state and national officials to provide a signal that would be initiated by the responding emergency agency and received in vehicles, either via the infotainment system or even as a message on the dash, to advise that there is an emergency ahead and to move over and slow down. It is quite likely that a car or truck you are driving now or maybe the next one, will have Haas Alert's “Safety Cloud” included in its configuration. Tune in and learn more!You can watch us on our YouTube® channel, “5-Alarm Task Force Corp.” or tune in to our podcast via your favorite podcast platform or visit our website at https://www.5-AlarmTaskForceCorp.org and scroll down the homepage to listen in. To make a donation towards our 2022 Campaign goal to raise $12,000 to help our Brothers & Sisters, and/or their families in dire need, please visit our homepage! Thank you.

Every year on the third Saturday of October, we recognize National Move Over Day. The day set aside to spread awareness of National and State Move Over laws, designed to highlight the risks Tow Operators face every day on our highways. Introducing, the Slow Down Move Over edition of season 2 of HONK's Get Hooked podcast, a conversation about the cause of the risks tow operators face every day, what action can be taken to help spread awareness, and what you can do in your local community to make a difference. Hosts, Dennis and Y'von welcome back guests, Haas Alert National Director of Sales, Tom Parbs, and Executive Director of APTRA, Angela Roper-Barnett for a deeper dive into the “distracted driving” culture,  the statistics and data being used today to create better legislation on behalf of tow operators, and the initiatives taking place across the United States to spread awareness of this topic. This eye-opening discussion covers roadside hazards new and old that put operators at risk and the reality roadside customers are tragically impacted by these same struck-by incidents.We also take the time to highlight Haas Alert's vision for their “No More Names on the Wall” campaign, the solemnity of International Towing and Recovery Hall of Fame Museum's annual “Wall of the Fallen” ceremony, and the necessity of APTRA's annual National Move Over Day event.                                                                                                                                         This episode is a call to action for every Tow Truck business owner. Grab your drivers and your dispatchers, grab your family and friends and take action now. Listen to the episode today for information that could save your life tomorrow.Be sure to subscribe and download the episode now!If you are interested in becoming a HONK Partner, you can sign up for free today at www.joinhonk.com

Devon Banks is the top Sales Development Representative at HAAS Alert, an organization that builds lifesaving mobility solutions to make vehicles and roads safer and smarter. Their vision is a connected, collision-free world where everyone gets home safely. Devon is an incredibly dedicated and detailed sales professional who approaches sales with humanity, empathy, and an open mind.

Tom has an impressive 18+ year career in Sales and Sales Leadership. His teams consistently meet or exceed quota and he's designed a variety of sales training programs, sales processes, and cadence plans to help reps ramp up faster. Tom is a three-time AA-ISP Top 25 Most Influential Sales Leader award recipient and the current President of the Chicago chapter of AA-ISP. He's a former US Marine and holds over 30 certifications in sales, sales management, sales training, leadership, team building, and coaching. In this episode, we talked about the Universal Sales Truths that were true yesterday, are true today, and will be true tomorrow. Take a listen to the episode to find out which universal sales truths Thomas talked about.

June is National Safety month and this month's Get Hooked podcast episode is all about ways to keep tow operators and motorists safe while on the road. Your podcast hosts, Yvon St. Cyr and Dennis McGowan spark up discussions about new and improved ways tow business owners are keeping their drivers safe, along with Tom Parbs, National Director for HAAS Alert who provides us with insights into the safety problems our industry is facing and how tow associations across the nation are helping more tow operators make it home safely to their families. This episode takes a deep dive into the leading causes of “struck-by incidents, the psychology of the motorist and how it affects the awareness of tow operator signals, and we break ground on the shocking truth behind who's really at risk during these unfortunate events.Having safety discussions now with your tow operators is important as summer is officially here, businesses are open again, and people are hitting the road in their cars. That's exciting news, as it means more jobs for towing businesses. But, that also means more risks and more opportunities for operators to be injured while out on the road. Listen to this episode to learn about how improved safety techniques and innovative technologies can give you and your operators the upper hand on the road to keep you safe from unexpected dangers, risks, and walk away with several safety tips against false damage claims. Listen now!To purchase the HAAS Alert Digital Safety Cloud visit www.haasalert.com and use discount code: HONK2021.Be sure to subscribe and download the episode now!If you are interested in becoming a HONK Partner, you can sign up for free today at www.joinhonk.com 

HAAS Alert is a service that notifies motorists of towers working along the roadway and gives them advance warning to slow down and move over. Tom Parbs with HAAS Alert explains the service, how it works, and what you need in order to add your fleet to the safety cloud.

Kevin and Mike shake up their podcast format to bring you their personal experiences at CES, which includes deepfakes, 360 videos, drones, and more. They talk about recent news in the fire industry, including a partnership between Haas Alert and Pierce. They dive into what they are looking forward to this year and more on this episode of the Smart Firefighting Podcast. To contact Kevin Sofen email KevinSofen@Darley.com and Mike Mocerino at MikeMocerino@Darley.com

Kevin sits down with CEO of Responder Ventures Bryce Stritiron. They discuss Responder X Live, what attendees can expect to see, and what they hope to achieve at the event. Responder X Labs has teamed up with Amazon web services, W.S. Darley, Verizon, and other industry leaders to showcase the next generation of technology for the first responder industry. The event will allow public safety members an opportunity to experience these technologies and give feedback. Responder X Live will feature demos from some of the most innovative technology companies working in the first responder industry, including Rapidsos, 3am, Wi-Fiber, Haas Alert, and more. Demos are not limited to a specific time, so there is no need to worry about scheduling for a specific time. The Protector Award will be given out at the event. It recognizes the first responders who embrace technology to protect our communities. The awardees will share their stories of how adopting innovative technologies has helped them save lives and protect the community. Responder X Live will take place on June 27th from 3 pm to 6 pm at 1821 W. Hubbard St, Chicago, IL, 60622. You can register for Responder X Live here. Find out a bit about the companies that will be showcasing their innovative products here. More Smart Firefighting podcasts here.

Why you have to check out today’s podcast:  Find out how the HAAS Alert technology prevents road collisions Discover the pricing approach used on direct selling vs indirect selling through channel distribution Learn how customers can save more on paying upfront fees vs annually on a five-year plan   Jeremy Agulnek is the Vice President of Connected Car at HAAS Alert since October 2017.  His start-up company offers real-time collision prevention system on roadways through its HAAS Alert Safety Cloud technology. He brings in years of sales and product management expertise from the various technology companies he joined in the past.  Jeremy earned a BS in Electrical Engineering from the University of Pennsylvania and graduated with Honors from the University of Chicago – Booth School of Business.  Today, Mark dives into his first Impact Pricing recorded coaching session in this special podcast episode with guest, Jeremy.  You’ll get first-hand information as they share a power-packed conversation about Jeremy’s company, HAAS Alert.  Jeremy will tell more on how HAAS Alert operates and generates income, how the three categories of costs affect the economic value of the vehicle, more so, the pricing model of HAAS Alert and know the different approach used on direct selling and indirect selling through channel distribution.  Mark, then again, will give his insightful and expert tips and advice that will surely help your business.  Whether you’re a business owner, a student, or somebody interested in pricing, don’t forget to grab your pen and ensure you take down notes as this is one interview you shouldn’t miss!    “Find the market segment where they get the most value out of what you’re offering.”  – Mark Stiving   Topics Covered:   02:05 – Jeremy talks about his company, HAAS Alert and how it prevents a collision on-road vehicles  03:52 – How real-time and automatic feeding of data into the Waze app adds value to HAAS Alert  05:05 – The two-sided marketplace where the company generates revenues: (1) fleet owners and operators, and (2) car co-manufacturers  08:45 – Three categories of costs on roadside accidents:  Minor collisions – requires repair of the vehicle and out of service time  Medium – major damage happens which might need a vehicle replacement  High – may involve personal injury lawsuits  11:02 – Probability that the three categories will occur to determine the economic value to the buyer  13:42 – Detailing the flexible pricing model of HAAS Alert  15:38 – Mark gives his expert opinion on the pricing model of HAAS Alert  19:20 – Discussion on the effects of direct selling vs indirect selling through channel distribution  22:43 – Challenge on bundling hardware to the subscription price and pay the distribution channel  25:40 – Value-based pricing as a healthy approach to attain business sustainability  27:16 – The churn rate at the end of the term  28:34 – How customers save more on paying upfront fees vs annually on a five-year plan  31:39 – Pros and cons of upfront price and upfront buy-in  34:53 – Mark shared a brief story when he kept on increasing his rate as a speaker, and yet people still agree to pay  36:08 – Mark’s thoughts on price segmentation specifically when asked what to do if customers talk    Key Takeaways:   You find the market segment where they get the most value out of what you’re offering, and that’s where you go penetrate first because those are the people who have the biggest pain and they’re more likely to say yes to us. They’re more likely to pay us higher numbers, and we start to build the business that way.”– Mark Stiving     “We want to capture more of the value that our buyers believe is there, that our buyers perceive. That’s always important.” – Mark Stiving     “In the long run, you’d like your distribution channel to be out of getting that subscription revenue. That’s your revenue, not theirs. You need to pay them enough to sell your product, but you don’t need to pay them forever.” – Mark Stiving    Connect with Jeremy Agulnek: haasalert.com LinkedIn – HAAS Alert LinkedIn Twitter   Connect with Mark Stiving Email: mark@impactpricing.com LinkedIn Twitter  

The ISDA Secure Transportation and Executive Protection News Podcast for Wednesday, October 24th, 2018  ======================  In Executive Protection News From New York Times Explosive Devices Found in Mail Sent to Hillary Clinton and Obama Two explosive devices were found in mail sent to the offices of former President Barack Obama and former Secretary of State Hillary Clinton, the Secret Service said Wednesday. The devices were similar to one found on Monday at the home of the billionaire philanthropist George Soros, two law enforcement officials said. In a statement, the Secret Service said it “has intercepted two suspicious packages addressed to Secret Service protectees,” who were identified as Mrs. Clinton and Mr. Obama. The device addressed to Mrs. Clinton in Westchester County was found late on Tuesday by a Secret Service technician who screens mail for her office, the statement said. The package addressed to Mr. Obama was intercepted by Secret Service personnel in Washington DC early on Wednesday. “The packages were immediately identified during routine mail screening procedures as potential explosive devices and were appropriately handled as such,” the statement said. “The protectees did not receive the packages nor were they at risk of receiving them.” The statement said the agency had “initiated a full scope criminal investigation that will leverage all available federal, state, and local resources to determine the source of the packages and identify those responsible.”   https://www.nytimes.com/2018/10/24/nyregion/clinton-obama-explosive-device.html ====================== In Vehicle News From NextGov DHS Funds Tech That Lets Emergency Vehicles Talk to Nearby Cars Police officers, firefighters, and paramedics have no time to waste when responding to emergencies, and the Homeland Security Department wants to keep everyone safe as they speed to the scene. The department awarded a $1.1 million contract to a Chicago-based startup to flesh out cellular technology that automatically notifies drivers when they’re in the vicinity of police cars, firetrucks, and ambulances. The system, developed by HAAS Alert, could ultimately reduce the number of collisions involving emergency response vehicles, saving both lives and dollars. Vehicle collisions are one of the biggest dangers first responders face in the line of duty.   https://www.nextgov.com/emerging-tech/2018/10/dhs-funds-tech-lets-emergency-vehicles-talk-nearby-cars/152243/ ====================== In Business of Executive Protection News From Strategic Marketing Solutions Copy, Paste, and Hope is Not a Marketing Strategy People want to interact and communicate with you and your business on social media. They want to be inspired and know your story. With the amount of stuff being shared on social media networks you have to make a concerted effort to stand out from the minutia. Don’t just copy, paste and hope that someone clicks on what you are selling. Audiences, friends, colleagues, potential customers, and clients are all bombarded by this minutia and these posts are just simply scrolled by because the tweets and posts were uninteresting, boring, ho-hum. The messages didn’t tell them the why. Why should I buy your service/product; why should I take the training. Instead, it is simply blah. This is rampant everywhere on social media. Usually, businesses who copy, paste and hope get frustrated and give up, and are the biggest complainers and naysayers that social media marketing doesn’t work. Changing the Mindset Change the mindset and get out of the copy, paste and hope ditch. Ask yourself these questions before, after, and during your social media marketing efforts. What is my overall social media marketing strategy? What is my strategy for this particular network? Is it likes, leads. sales, customers, etc. What are my social media goals? Is this the right network to post this? Am I reaching the right market? Why should anyone care about this post? Is this post engaging, thoughtful and convey the why? What is the objective of this post? Does my post have a call to action – what do I want people to do? Why is this post important to my market, client, and customers? Does it provide value? Provide Context Our average focused attention span is 8 seconds, down 4 seconds from 14 years ago. To put that in perspective, our attention span is less than a gnat and a goldfish! What is it that holds our attention for those 8 seconds on a tweet, a post or a page? It is context. According to the Merriam Webster Dictionary context is defined as the words that are used with a certain word or phrase and that help to explain its meaning. The image, video, or message in that post or tweet affects you in some way – emotionally or cognitively. You can relate or understand the message immediately. It clicks. For example, a Vine video about a dog doing crazy tricks grabs your attention because you love animals or you have a dog and want it to do those tricks or even simply because it is funny. Because of context, you are more apt to click the like button and share the message. Context is the story that adds relevancy to your message. Understand the medium Each social media network is very, very different even though they are starting to look and act the same. Images might work best on Facebook and Pinterest but to be successful you also have to understand the demographics in each medium. For instance, Pinterest users are primarily women who are interested in purchasing or wanting a particular product whereas Facebook is more for social interaction with friends, family, and colleagues. So the images could be completely different. Further Recommendations Focus on the end user that will see the post, not your own ego Give quality, insightful information away for free – and do it often. Stop selling and start telling your story. Be creative. Think beyond copy, paste and hope boredom.  https://larrysnow.me/copy-paste-hope-not-marketing-strategy/ ==================== In Recommended Reading for Protection Professionals Targeted Violence: A Statistical and Tactical Analysis of Assassinations, Contract Killings, and Kidnappings Authored by Glenn P. McGovern and written in 2011, Drawn from case examples of incidents from around the world, Targeted Violence: A Statistical and Tactical Analysis of Assassinations, Contract Killings, and Kidnappings is the most complete resource of information on the attack methodologies, tactics used, and groups responsible for targeted killings and kidnappings. The author, a former SWAT and JTTF team member—whose experience includes providing protection to diplomats, high-ranking military personnel, prosecutors, and organized crime informants—presents a wealth of global statistics on assassinations, contract killings, and kidnappings that have occurred from 1950 to the present. Leaving no stone unturned, the book breaks down the various incidents of targeted violence by region, country, month, day of the week, and time of day. It reports on likely locations for each type of attack, success rates, who is likely to initiate the attacks, and who they are most likely to target. The book’s easy-to-follow format allows readers, experienced or not in personal protective work, to determine the types of attacks known to have occurred in any region. This complete reference includes 35 case studies that examine attacks on motorcades and pedestrians dating back to 1973—highlighting the lessons to be learned from each example. It analyzes the modus operandi of individual assailants and groups in order to determine commonalities between targeted victims and why certain groups tend to target a specific type of individual. The text concludes with a chapter on victimology. Just like anyone, assassins and hit men fall into routines and can become creatures of habit. By studying and understanding the collection of historical information contained in these pages, security, military, and law enforcement professionals responsible for providing protection will be better prepared to identify potential threats and develop the tactics needed to thwart such attacks. About the Author Glenn McGovern, district attorney investigator, Special Deputy U.S. Marshal, police officer, deputy sheriff, law enforcement specialist, began his law enforcement career in 1986 as an eighteen-year-old member of the U.S. Air Force Security Police. It was here that he first began his studies of terrorism, tactical operations, and protective details. Europe, at the time, was on fire as groups such as the Sicilian mafia, November 17, Red Army Faction, Hizbollah, and many others were conducting their terrorist attacks. As a newly minted law enforcement member who was also assigned to a police unit that had a combat mission and was deployable worldwide, the study of the tactics used by these groups was mandatory. It was during this time that he had his first introduction to close personal protection operations, first with Soviet diplomats visiting under the SALT II treaties, then later in  Panama with the commanding general of all U.S. forces in South America. He was also involved in an unusual protective operation in that he was locked in with the protectee, which in this case was over $16 million in cash en route to the U.S. military installations in the Pacific. He later took a job with the Bureau of Investigation of one of the largest district attorney’s offices in California, where he remains to this day. Here he quickly became a member of the Special Operations Group tasked with protective operations for district attorney staff, primarily prosecutors, as well as victims and witnesses. It was as a member of this group that he became more involved in the nuances of protective work as well as the training of a protective team. In particular, providing protection to victims and witnesses involved an issue that most protective teams don’t generally have to deal with. At times, the witness being protected was a member of an organized prison gang. As a member of the gang, even on the “outs” that person was in a position to see the methods of operation, equipment, members of the team, and how they operate. As anyone who has worked organized crime, and gangs in particular, can attest, it doesn’t take much for a gang member to get back in the good graces of his or her gang, and as a result, bringing with him or her the inside knowledge of the protective operations of the DA’s office. While with the district attorney’s office, he was assigned full-time to the FBI’s Joint Terrorism Task Force as a Special Deputy U.S. Marshal conducting international terrorism investigations for a period of three years. In this assignment he conducted counterterrorism investigations into a variety of groups, including some that have carried out targeted killings. He also was able to attend training that included the construction and detonation of a 500 lb vehicle car bomb, as well as dealing with suicide bombers, which provided him unique insight into how these operations could be carried out. He holds a bachelor’s degree in criminal justice from the Union Institute in Ohio as ell as a certificate in crime and intelligence analysis from the California State University, Sacramento. He is the author of several articles dealing with intelligence and SWAT-related subjects as well as a bimonthly online publication of urban ambush case studies. He also speaks on the issue of protective operations, specifically the tactics employed in these types of attacks. https://amzn.to/2q8dVrl ==================== Links to all news stories mentioned in this podcast are available at the archive website securitydrivernews.libsyn.com. You can also listen to past podcast episodes and leave comments.   Thanks for listening to the ISDA Secure Transportation and Executive Protection News podcast. ====================== This podcast is brought to you by the International Security Driver Association ISDA is a valuable resource for all practitioners working in the protection profession. We offer benchmark educational, networking, and marketing programs. The ISDA Membership ISDA Members represent all facets and levels of the protective services profession. The membership can be defined as a group of practitioners from different disciplines within the profession and with years of experience coming together to assist ISDA Members. Read more about our members Here is a collection of Books, and Articles authored by ISDA Members. Learn More about the ISDA Advantage and Become a Member Today

Bradley Tusk talks with Cory James Hohs, CEO & Co-Founder of HAAS Alert.

Kevin talks with Cory Hohs of HAAS ALERT about responder to vehicle communications, autonomous vehicles and firefighting safety on this episode of smart firefighting. If you are interested in buying HAAS ALERT you can find it at www.edarley.com/brands/haas-alert If you want to learn more about HAAS ALERT visit their website at https://www.haasalert.com/