Podcasts about iconic advantage

Dave Birss is an educator, a recovering creative director and man used to spelling his last name over the phone. In this episode we discuss: Why producing unique work is hard What a creative director really does How Dave became a leading voice in AI Where AI can really help companies Where AI shouldn't be used Why Dave won't ever be employed by the Belfast Tourist Board Recommendations Drive: The surprising truth about what motivates us by Daniel Pink Dave's LinkedIn Learning courses Dave's books Dave Birss Dave Birss has quickly established himself as the top AI instructor on LinkedIn Learning. His first AI course on the platform has attracted over 100,000 students and receives rave reviews daily. Beyond teaching, Dave advises numerous companies on practical AI implementation, including leading Fortune 500 firms. He has launched the Sensible AI Manifesto to provide organizations of all sizes with guidance on incorporating generative AI into their activities in the most effective ways. In addition to his AI expertise, Dave is an acclaimed author, speaker, and broadcaster on the topics of innovation, creativity, and ideation. He speaks professionally at events around the world, wowing audiences with his insights and humour. Dave has authored several bestselling books dissecting the creative process, including “How To Get To Great Ideas,” “A User Guide To The Creative Mind,” “Friction,” and “Iconic Advantage.” Find them all here. His upcoming book will focus on applied AI. Dave has taught university courses on multiple continents, from Singapore to Santiago and New York to Newcastle. He is an occasional broadcaster, having written, directed and presented the 6-part TV series “The Day Before Tomorrow” in the UK. Dave also wrote and presented the world's first Virtual Reality history documentary “Secret Spaces.” And he has lent his expert commentary to news programs on the BBC and Channel 5. With his prolific output across books, courses, speaking, advising, and broadcasting, Dave Birss has established himself as a leading global authority at the intersection of creativity, innovation, and AI. He's currently working on more courses, a video series, a couple of books and releases content on an almost daily basis. Find Dave on LinkedIn or at DaveBirss.com Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

TLDR If you just want the top AI tips and techniques from Prompt Engineering Expert Dave Birss then here are 7 minutes of soundbites to spark some inspiration.If you have time then do check out the whole episode as Dave has a wealth of knowledge that may well challenge how you currently view AI innovations. Now my ask of you, If you're enjoying the show, please share it with someone you know, or follow us and like us on your favorite podcast player, and subscribe on our YouTube channel as it helps us grow the show.About Dave Birss.With over 30 years of experience in creativity, technology, and innovation Dave has become a highly respected and sought-after public speaker and trainer of creative minds. Dave has taken everything he has learned over the past three decades to become a polymath who shares his insights into the worlds of creativity, technological innovation, and now A.I. Currently, Dave is the most popular AI and prompt engineering instructor on LinkedIn Learning. His forward-thinking approach has put him at the forefront of the AI wave, allowing him to balance practical approaches with advancing technology. As he says ‘ In a world of myopic evangelists and apocalyptic naysayers, his guided, sensible approach helps embrace the AI future with our eyes wide open. By stripping away the BS of AI he's an expert in explaining how it can really add value to an organization and individuals. His award-winning books, including "How To Get To Great Ideas," "A User Guide To The Creative Mind," "Friction," and "Iconic Advantage," give readers insight into how great ideas can transform business. That is why the next book he is currently working on will explore the best ways to use AI in businessTimecodes00:00 Intro 00: 31 Dave's role01:02 The AI parallels to the development of photography03:30 The CREATE framework 06:40 The MAD framework Social Links Dave Birss site Dave Birss Linkedin Show notes Logeriithms Conor Grennan Runway AI Hosted on Acast. See acast.com/privacy for more information.

My guest this week is Dave Birss, With over 30 years of experience in creativity, technology, and innovation Dave has become a highly respected and sought-after public speaker and trainer of creative minds. Dave has taken everything he has learned over the past three decades to become a polymath who shares insights into the worlds of creativity, innovation, and now AI. Currently, Dave is the most popular AI and prompt engineering instructor on LinkedIn Learning. His forward-thinking approach has put him at the forefront of the AI wave, allowing him to balance practical approaches with advancing technology. As he says ‘ In a world of myopic evangelists and apocalyptic naysayers, his guided, sensible approach helps embrace the AI future with our eyes wide open. By stripping away the BS of AI he's an expert in explaining how it can really add value to an organization and individuals. His award-winning books, including "How To Get To Great Ideas," "A User Guide To The Creative Mind," "Friction," and "Iconic Advantage," give readers insight into how great ideas can transform business. That is why the next book he is currently working on will explore the best ways to use AI in business.Now over to Dave Timecodes00:00 Intro 01:54 Dave Harmonica intro03:58 Discovering his love of innovation and creativity 06:14 Becoming an accidental Author08:28 Overcoming barriers to creativity 10:14 Scratching the creative itch11:40 Daves discusses his books 14:10 The IKEA effect16:26 Becoming aware of AI's power 18:35 Dave's role to help others learn AI20:22 Why AI is different from other technologies23;50 Giving AI a creative brief26:18 Input Output, curiosity, and creativity33:02 The parallels to the invention of photography 37:26 Dave CREATE framework42:00 Achieving more with GPT 4 43:54 MAD framework 46:30 The AI education imperative 53:38 Writing a textbook for teachers 57:52 What excites him todaySocial Links Dave Birss site Dave Birss Linkedin Show notes Logeriithms Conor Grennan Runway AI Hosted on Acast. See acast.com/privacy for more information.

Listen in to hear Tom's short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company's latest innovations and initiatives.  When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program. This show was a masterclass in loyalty marketing, showcasing Boots “Beauty Club” which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies. Hosted by Tom Peace. Show Notes: 1) Boots Advantage Program  2) Hollie McLellan 3) My Beauty 4) Boots UK 5) #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday⁠

Soon Yu is a best-selling author and expert on innovation and design. His latest book, Friction, asks businesses to consider adding MORE friction for their customers and employees to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. He most recently served as the Global VP of Innovation and Officer at VF Corporation, the parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. Before this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss About the Book: Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. About the Author: Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur. His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business. Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups. He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design. And, interesting fact – he was once the lead singer in an Asian funk band! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.According to Soon Yu in his new book "Friction:  Adding Value By Making People Work For It", the idea of friction as a uniformly bad thing that needs to be rooted out is too simple, two dimensional. Soon has poured a lifetime of experience with major brands, consulting and start-ups into a very thought provoking work helping us understand that in many instances a bit of friction, a few speed bumps, are a good thing and can actually help build customer engagement and loyalty. https://amzn.to/3yxkFlqhttp://www.soonyu.com/Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About SoonSoon Yu is an international speaker, award-winning and best-selling author on branding, innovation and design, and Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times.His latest book, Friction, challenges businesses to consider adding MORE friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.His previous book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance.  He most recently served as the Global VP of Innovation and Corporate Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Supreme. While at VF, Soon commercialized a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design and innovation best practices.Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He has also been a consultant at Bain and Company, a founder and CEO for numerous venture-backed startups and was recognized as a Northern California finalist for the prestigious Ernst & Young “Entrepreneur of the Year” award.He is a highly sought-after speaker on leadership, branding, innovation, design and entrepreneurship, and has taught at the Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association). About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Quyền lực biểu tượng - Từng nắm giữ vị trí đầu bảng trong danh sách sách bán chạy nhất trong thể loại thiết kế mô hình kinh doanh trên Amazon, được đánh giá cao bởi các chuyên gia hoạt động trong lĩnh vực Marketing và xây dựng thương hiệu. Cuốn sách này sẽ giúp chúng ta, đặc biệt là những ai làm trong ngành Marketing, hiểu sâu sắc về quyền lực biểu tượng - sự khác biệt mang tính quyết định lên vòng đời của một thương hiệu.Nó đề cập đến chiến lược mà các công ty thành công đã sử dụng để tạo ra sự khác biệt bền vững cũng như xây dựng mối quan hệ sâu sắc hơn với khách hàng. Chiến lược đó được gọi là Lợi thế biểu tượng. Đây là chìa khóa mở ra con đường dẫn thương hiệu của bạn đến ngôi vị biểu tượng bằng chính những sản phẩm và dịch vụ hiện có.Support the show

When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program. 2022 marks the 25th anniversary of this iconic programme, so "Let's Talk Loyalty" was delighted to be joined by Hollie McLellan, Head of Customer Marketing and Loyalty for Boots UK, to discuss the company's latest innovations and initiatives. Join us to hear this masterclass in loyalty marketing, showcasing their new "Beauty Club" which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies. Boots UK is truly an iconic retail brand so don't miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future. Show Notes: Boots UK Boots Advantage Program My Beauty Boots X Hollie McLellan Time Stamps: 03:26 - Hollie's Favorite Loyalty Program 07:18 - History of the Advantage Program 10:07 - Approximate numbers of members of Boots Advantage Program in the UK 11:12 - Points reward elements 12:52 - How staff embrace and execute the program very well 14:39 - My Beauty 17:58 - Contents as a big part of the future 24:19 - Price Advantage Proposition 35:18 - What we can expect coming up next with Boots

Reinventing the wheel is unnecessary when expanding your brand's reach. Rather, innovating the old, using a timeless distinction, will keep your brand at the forefront of your consumers' minds. Soon Yu, an international speaker and best-selling author on innovation and design, believes in challenging businesses from Fortune 500's to startups to focus their attention on building iconic brands and how iconicity will keep their brands timeless and relevant. Failure is the stepping stone of success. Soon had his fair share of failures as a branding expert before he took a step back and realized that the successful brands, the ones that have longevity and created a personal connection with their customer, used a brand-building strategy of intention. That is what prompted him to write his book, the Iconic Advantage. Before writing his book, Soon researched 50 companies that were killing it with their branding and creating relationships through distinctive relevance. That was the foundation for the Iconic Advantage. Soon breaks branding down into four categories: visual, functional, emotional, and iconic branding. For your brand to be a powerhouse in its market, it needs to reach the iconic level. Each category is a stepping stone onto the next, pushing the brand further along. Every aspect of a product's brand is essential as it helps it reach iconic status. For example, Clorox bleach was brought to market in 1913. It was the first of its kind, and the logo hasn't changed in over 100 years. The words Clorox are synonymous with all different brands of bleach. That is how iconic the Clorox brand has become. It stays timeless and relevant in consumers' minds as the product that gets things clean. If you want to purchase the best cleaning products, you will buy ones with the Clorox logo because they tap into their consumers' emotional connection using various branding strategies. The way to create an iconic brand, one that connects with consumers on an emotional level, is to speak to them. If you talk to your audience and attach your brand to an easily identified signature element, you create a brand with longevity and relevance. Soon uses a self-created litmus test to determine if your signature is good enough to ensure your brand is memorable. You need to ask the question - if three people were asked about your product, would they say the same thing? Would they all agree that is the intended purpose of your product or brand? The same rings true, according to Soon about individuals that we meet. In a world that is so fast-paced, everyone wants to stand out from the crowd and be remembered, so you need to create something that you are best known for that makes you unique, and if it's the feature you want to be known for, you created a successful brand signature. Listen along and learn the best way to build a timeless and iconic brand with Soon Yu as he shares his One Big Tip on today's episode. In this episode[2:15] Soon talks about how brand development is akin to relationships.A successful brand is one that people have an emotional connection with.The concept of distinctive relevance and making a brand timeless.[7:12]  When you can't make a brand sexy, how do you keep an audience interested and invested in it.Experienced marketers create emotional connections with their target audience. What is the best way to portray your brand to capture people's attention?[11:04] Functional branding is not enough to capture market share and build a timeless brand. Understanding the elements that create a timeless brand is priceless.The brands that make the biggest impact are the ones that take over their market. Think how Kleenex and Clorox are used interchangeably for tissues and bleacSupport the show

With the fast-paced business environment and competition, there is a constant race to create a long-lasting brand relevance. In that attempt, companies end up overthinking, trying to replicate or overpower their competition. The need is to understand the power of their products or services and leverage it for the audiences accordingly. Today's guest, Soon Yu, an award-winning author, speaks about creating brand relevance with existing product innovation and ethical delivery promises. He has written the book “Iconic Advantage: Don't Chase the New, Innovate the Old.” The Forbes contributor who has also been featured in the Wall Street Journal and New York Times is soon coming with his second book, titled “Friction”. --- Support this podcast: https://anchor.fm/tbcy/support

On My Quest for the Best, I've interviewed hundreds of published authors and business experts.  Below I've summarized some of the best ideas, strategies, tactics, and tools in the area of marketing.  Table of Contents The Essential Guide for MarketingUse this table of contents to easily find helpful resources. What is Marketing?Industry Leaders and Sources for MarketingThought Leaders and PractitionersTop AcademicsTop Marketing Titles Small Business Leaders Should KnowSeth Godin is an author, marketer, and public speaker. Micah Zenko is an American author and political analyst who is the Whitehead Senior Fellow on the US and Americas Programme at Chatham House.Jonah Berger is a Wharton professor, author, and a leading expert on change and viral marketing.Gary Vaynerchuk is a Belarusian-American author, speaker, public figure, and serial-entrepreneur who serves as the chairman of VaynerX.Adam Grant is an author, psychologist, motivational TEDx speaker, and the host of WorkLife, a top-rated TEDx podcast.Al Ries is a top marketing consultant who owns the Atlanta-based consulting firm, Ries & Ries. Jack Trout was an advertising executive and was the owner of Trout & Partners.Malcolm Gladwell is a 5-times New York Times bestselling author who wrote for The New Yorker.Richard Thaler is an author, economist, and a Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He was awarded the Nobel Prize in 2017 for his contributions to behavioral economics. Phil Knight is the business magnate founder of Nike. Marketing Resources on My Quest for the BestFeatured Interviews - Marketing219: Get Your Marketing organized so you can attract more business with guest expert Allan Dib337: Winning the war for your attention with guest expert Nir Eyal250: Stu Heinecke – using creativity and humor to make contact and build your business280: Organic marketing works when done right with guest expert Joe Manausa190: The Membership Economy – Interview with Robbie Kellman BaxterFocus on WOM – Featured Interview with Joe Calloway128: What's Your Big Idea? – Featured Interview with guest expert Mark Levy211: Why Winning is Not a Strategy: an interview with Zac Logsdon110: Digital Convergence Marketing – Interview with Fred Catona164: Discovering Your Signature Brand for Iconic Advantage with guest expert Soon Yu123: Staying on the Bleeding Edge – Featured Interview with guest expert Mitch Joel141: Tell Better Stories – Featured Interview with Mark Satterfield204: Allowing your best customers to help you expand your business with guest expert Stacey Brown Randall192: Subscription Marketing – Featured Interview with Anne Janzer What is Marketing? Marketing is all about the 4 P's: positioning, packaging, presenting, pricing, and promoting your offers to those who want, need, and can afford your products, solutions, and services. It encompasses market research to help you understand the needs and desires of your buyers; market messages and channels, what you say and where to stimulate attention and interest; as well as areas such as product life cycle, where you  When I was at Apple, the senior managers would whisper a truth, often in amazement: effective marketing takes the pressure off sales. In other words, when you do the marketing function really well, you have eager customers lining up to buy from you. Ever see a line outside an Apple store when a new iPhone is released? For small business leaders, marketing is on a smaller scale, but with a similar focus and impact. The day that I heard Dan Kennedy, a super successful and self-professed godfather of marketing, tells a story about how he changed headlines in sales letters and got not 4-10% better results, but 4-10x better results for his clients was a day that the power of marketing really clicked for me. We want to get the right message expressed on the best mediums to the correct subset ...

Every company in every industry is facing disruption as tastes change, profit margins shrink, and barriers to entry fall for upstart rivals. Soon Yu, former global VP of innovation at VF Corporation, says the key to avoiding obsolescence is to build iconic advantage. No, that doesn't mean designing prettier smartphone icons; it means pursuing a strategy that builds real differentiation and turns your business into a cultural icon. Dig into this week's episode with us as Soon explores the concept of iconic advantage. He gives us a sneak peek at his book of the same name, which challenges businesses to refocus their innovation priorities by building greater iconicity—yes, that's a thing—and establishing timeless distinction and relevance. Download the executive summary for this episode at manonfire.co. Learn more about your ad choices. Visit megaphone.fm/adchoices

Soon Yu (www.soonyu.com) is an international speaker and best selling author on innovation and design who has been featured in the WSJ, Washington Post, Entrepreneur Magazine and New York Times. Soon is also a regular Forbes contributor. His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. https://www.linkedin.com/in/soonspeaks/

"Refocussing Innovation Priorities To Build Greater Iconicity" Speaker - Soon Yu, Former Global VP of Innovation and Officer at VF Corporation Soon Yu is an international speaker, award winning author on innovation and design and Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times. His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. He regularly consults business leaders on developing meaningful Iconic Signature Elements, Iconic Brand Language (TM), Signature Moments and Signature Communication. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design best practices.

En lugar de adoptar las nuevas tendencias, debes tomar decisiones que garanticen tu relevancia a largo plazo Esta idea sobre Innovación Instantánea fue extraida de "The Iconic Advantage" por Soon Yu. Este título nos comparte un modelo duradero de innovación y marketing enfocado en la diferenciación icónica analizando los éxitos y fracasos de grandes marcas. Recomendamos todas las ideas de este libro a cualquier persona interesada en saber cómo las mejores compañías diseñan su estrategia y a líderes responsables de la estrategia de marketing y diseño de productos y servicios. Para dialogar ¿Qué te hace diferente? y ¿por qué quieres ser reconocido? ¿Te sirvió esta idea? Propágala para que más personas descubran de dónde vienen las buenas ideas. Suscríbete en ideasinfalibles.com o visita ideasinfalibles.com/premium para conseguir resúmenes completos.

We sat down with Soon Yu to dissect what it really takes to create an iconic brand. Rest assured, this doesn't have to mean global domination like Nike or Apple, we can all apply this strategy to our current product range, not to mention in our personal lives as well.

May 8, 2018 Practical Simone Collins and Iconic Advantage Dave Birss

The Art of Building Your Brand with Signature Style: Does your brand have signature style? Soon Yu, author of Iconic Advantage, researched 50 seminal companies to determine what gave them the edge over the competition. It turns out, they all have three things in common; they are distinctive, highly relevant, and widely recognized as standard-bearers within their industry. Soon reveals how you can achieve these essentials elements, and gives us a preview of his best-selling book. Next, we talk with a man who has infused his family-friendly brands with charisma and unadulterated Texan swagger. Richard Rawlings built Gas Monkey Garage into a global sensation with wide reaching brand extensions in the food and beverage industries. If that wasn’t enough, he is simultaneously delighting gearheads and entrepreneurs on four successful reality television shows: Fast N' Loud, Demolition Theater, Garage Rehab, and Misfit Garage –all currently airing on Discovery Channel. We learn how Richard juggles a seemingly impossible television production schedule while still making time for his family, fans, and a cause close to his heart, the Gas Monkey Foundation. [00:00:00] Journey to Success: Fail, Learn, Grow, Repeat [00:05:30] Marry Your Signature Style with Fresh Ideas [00:11:31] Use Iconic Elements to Showcase Brand Flavor [00:18:21] Gas Monkey Garage: A Global Sensation [00:26:11] Remember, Customers Put 'Steak on Your Plate' [00:33:22] Giving Back Through the Gas Monkey Foundation

Welcome to episode #616 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #616 - Host: Mitch Joel. Soon Yu is an international speaker and bestselling author on innovation and design. His book, Iconic Advantage, challenges brands to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. Soon most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established three global innovation centers, and initiated industry-leading design best practices. Prior to this he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, while gaining industry recognition and awards. He has also been a consultant at Bain and Company, and a founder and CEO for numerous venture-backed startups. Along with his new book, Soon also teaches at Parsons School of Design and often guest lectures at Stanford University. Enjoy the conversation... Running time: 1:02:37. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Soon Yu. Iconic Advantage. Follow Soon on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #616 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast apparel   bain and company brand business blog business book business conversation business podcast chiquita brands design digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption iconic advantage innovation innovation centre j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel nautica non fiction book parsons school of design podcast six pixels of separation soon yu stanford university the clorox company the north face timberland vans vf corporation wpp wrangler

Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.

Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.

March 19, 2018 Iconic Advantage Soon Yu and Movie Maker Craig Zahler

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu   Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu

This week on DisrupTV, we interviewed Chris Wong, CEO of LifeSite, YoonJin Chang Director of Business Development and Co-Founder of LifeSite, Soon Yu, Author of Iconic Advantage, and Larry Dignan, Editor in Chief of ZDNet. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Author, Consultant, Speaker, Professor >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap17352544 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"17352544",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5377_131",settings_ap17352544); }catch(err){ console.warn("cannot init player", err); } }); Soon Yu talks with Bill Ringle on My Quest for the Best about his new book, Iconic Advantage, and what it means to develop a signature brand. Key points that you’ll learn from this interview: Why the ability to collaborate is such an essential skill for entrepreneurs. How Yu helped a small company simplify their strategy so they could break into a competitive American market. The benefits of looking for the highest point of entry in marketing. The question he asks Fortune 500 companies to help them focus. The special approach that longstanding successful companies have [thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"] 1:25 Yu tells about his early experience starting an Asian Funk Band. 2:08 “Even when met with odds that seem insurmountable, it didn’t stop us, we went out and created an Asian Funk Band.” 2:30 “I leaned on a lot of other folks and some of their skills and some of their ideas were basically how to figure out and make a shared vision work.” 3:25 [On his mother as his role model] - My mom decided to do everything she could to contribute to our ability to move to a new country and to acclimate.” 4:16 Yu tells about his move from Taiwan at 3 years old to Berkley, California. 4:39 [On his ideal client] - “Folks who are very interested in learning and have a high degree of curiosity, who know they have a lot of unique skills, capabilities, and experiences, but also are sort of seeking leveraged guidance.” 5:50 Yu tells about his recent work with a company who had a very interesting product and an even more interesting challenge - “Their key challenge was that they had a very distinctive product proposition, and a wonderful story because the products were all made based on empathy…their challenge was how do they come into a mature market and be the eighth competitor in that market?” 8:09 Yu explains the ins and outs of breaking into a complicated market by not going for the lowest hanging fruit. 8:39 “We help them focus on this idea of instead of going really broad, going really narrow.” 10:06 “Do you know which of your brands or your product franchises are delivering most of your profit? And of those, do you know which of them are truly iconic?” 11:47 “Take your cash cow, milk them, and butter them up.” 12:37 [On his inspiration for writing Iconic Advantage] - “I always veer towards wanting to do ne...

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Soon Yu is, according to his seven-year-old son, “really goofy, and he drinks way too much Coke.” He's also an acclaimed speaker and author who trains his vision on what he calls the Iconic Advantage. In the latest vintage of The Resonance Test, our Toby Bottorf gets Yu to unbottle his opinions on the elements of iconic branding, finding untapped value in one's brand portfolio, the differences between management consultancies and design firms, and learning to own iconic benefit. He also analyzes the reasons Bottorf digs wearing his Adidas Sambas. Tune in and hear Yu say: • “If it means that our cash cow is gonna basically get milked away and die, that's OK.” • “If you can capture the essence of how an Audi makes you feel, then you can design an entire experiential system focused on delivering that feeling throughout the experience journey that consumers have with the product.” • “Becoming iconic allows you to reach the highest form of branding there is... It goes to what you believe. And when you get into the belief system, and you own it, you are given so much more credit for being trustworthy, for being relevant to ‘me,' and for being meaningful to ‘me.'” • “If you really drive iconicity, you're actually going to be more profitable.” • “When you have a brand you love… you don't want to sit on the fence on that, you want to be all in… Your role is to make sure that your consumers are all in for your products. They don't want to fall out of love with brands they love—they want to stay in love.” Host: Pete Chapin Editor: Kyp Pilalas Producer: Ken Gordon

In this episode, José interviews Soon Yu, former Global VP Innovation at VF Corp and book author. We learn about his background in retail building and innovating brands for 20 years. Soon's new book is called The Iconic Advantage - more info can be found at www.soonyu.com. --- Send in a voice message: https://anchor.fm/brickdatacast/message Support this podcast: https://anchor.fm/brickdatacast/support