Podcast appearances and mentions of Soon Yu

Nghe trọn nội dung sách nói Quyền Lực Biểu Tượng trên ứng dụng Voiz FM: https://voiz.vn/play/2477 Quyền Lực Biểu Tượng - Dừng đuổi theo cái mới, hãy biến cái hiện có trở nên xuất sắc Nhiều bậc thầy trong lĩnh vực kinh doanh thời nay thường cho rằng các công ty hãy thường xuyên đưa ra những phát kiến mới và hãy đột phá như hồi mới khởi nghiệp. Thật khó phản ác kiểu tư duy này, bởi nó nghe có vẻ hấp dẫn và đầy hứa hẹn. Nhưng liệu đó có phải là tư duy hoàn toàn phù hợp trong thời đại ngày nay không? Tại ứng dụng sách nói Voiz FM, sách nói Quyền Lực Biểu Tượng được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn. --- Về Voiz FM: Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi. --- Voiz FM website: https://voiz.vn/ Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFM Tham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/ --- Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Quyền Lực Biểu Tượng và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM. Tải ứng dụng Voiz FM: voiz.vn/download #voizfm #sáchnói #podcast #sáchnóiQuyềnLựcBiểuTượng #SoonYu #DaveBirss

Soon Yu is an international speaker, award-winning, and best-selling author on branding, innovation, and design. He is also a Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times. Soon Yu's latest book, Friction, asks businesses to consider adding more friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. He is a highly sought-after speaker on leadership, branding, innovation, design, & entrepreneurship, and has taught at the Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association). Key Takeaways Good friction versus bad friction and what's the difference?Why a business needs friction in order to illicit the happy chemicals in customers; namely dopamine oxytocin, serotonin, endorphins, and adrenalineLess friction doesn't necessarily translate to more business, because there are cases where great friction creates brand loyaltyFrom a design perspective, we discuss how companies can construct a framework where they create the necessary friction needed for customer retention and brand establishmentExamples of other ways to create good frictionThe Moroccan tea experience and the ritualistic aspect of food Connect with Soon Yu Website - http://www.soonyu.com/  LinkedIn - https://www.linkedin.com/in/soonspeaks/  Twitter - https://twitter.com/SoonSpeaks  YouTube - https://www.youtube.com/channel/UCa5EzORu3rSSdh6egGHRecg 

Learn about Bad Friction vs Good Friction. In the 58th episode of the On Branding Podcast, Arek Dvornechuck interviews Soon Yu and talks about the use of Bad Friction vs Good Friction in branding. Learn more: ➡️ https://www.ebaqdesign.com/podcast/bad-friction-vs-good-friction --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

In today's episode, I chat with Soon Yu, best-selling author and expert on innovation and design. His latest book, Friction, asks businesses to consider adding more friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.Soon most recently served as the Global VP of Innovation and officer at VF Corporation, the parent company to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.  Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.It was a conversation filled with friction - by design. Soon is a firm believer that adding friction leads to better results. As someone with the podcast tagline: constraints drive innovation, I'm inclined to agree. And we went deeper, exploring how organizations and their leaders can add friction to everything from their business strategies, to their daily work to achieve better results. We closed by discussing the power of building brands from within. This was another fun discussion with someone who clearly knows his stuff. Though its his passion for people, his humanity that's the real star. I hope you enjoy it as much as I did recording it. Soon YuSoon Yu is a best-selling author and expert on innovation and design.  it's latest book, Friction, asks businesses to consider adding MORE friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.  Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.LinkedInTwitterThinking Inside the BoxConstraints drive innovation. We tackle the most complex issues related to work & culture. And if you enjoy the work we're doing here, consider giving us a 5-star rating, leaving a comment & subscribing. It ensures you get updated whenever we release new content & really helps amplify our message.LinkedInInstagramTwitterWebsiteApple PodcastsGoogle PodcastsSpotifyStitcherPocket CastMatt BurnsMatt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.LinkedInTwitter

Soon Yu is a best-selling author and expert on innovation and design. His latest book, Friction, asks businesses to consider adding MORE friction for their customers and employees to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. He most recently served as the Global VP of Innovation and Officer at VF Corporation, the parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. Before this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss About the Book: Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. About the Author: Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur. His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business. Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups. He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design. And, interesting fact – he was once the lead singer in an Asian funk band! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu

August 22, 2022 Innovation Guru Soon Yu and Caffeine Interactive Dustin DeVries

August 22, 2022 Innovation Guru Soon Yu and Caffeine Interactive Dustin DeVries

August 22, 2022 Innovation Guru Soon Yu and Caffeine Interactive Dustin DeVries

August 22, 2022 Innovation Guru Soon Yu and Caffeine Interactive Dustin DeVries

International speaker, award-winning author, and expert on branding, innovation and design Soon Yu, explains why he keeps a scorecard of failures, and the awesome advice for winning over groups resistant to your ideas by giving everyone a stake in the authorship.Hear Soon's full interview in Episode 11 of Let's Talk Legacy.

International speaker, award-winning author, and expert on branding, innovation and design Soon Yu, explains how he's been too early to the party on new technology quite a few times, why he keeps a scorecard of failures, and reveals the odd gratification of selling toilet bowl cleaner, how to BBF (Bounce Back Fast), the ways iconic brands turn their distinctions into a legacy that keeps working for them, and outlines the 7 virtues of good friction.

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.According to Soon Yu in his new book "Friction:  Adding Value By Making People Work For It", the idea of friction as a uniformly bad thing that needs to be rooted out is too simple, two dimensional. Soon has poured a lifetime of experience with major brands, consulting and start-ups into a very thought provoking work helping us understand that in many instances a bit of friction, a few speed bumps, are a good thing and can actually help build customer engagement and loyalty. https://amzn.to/3yxkFlqhttp://www.soonyu.com/Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About SoonSoon Yu is an international speaker, award-winning and best-selling author on branding, innovation and design, and Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times.His latest book, Friction, challenges businesses to consider adding MORE friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.His previous book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance.  He most recently served as the Global VP of Innovation and Corporate Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Supreme. While at VF, Soon commercialized a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design and innovation best practices.Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He has also been a consultant at Bain and Company, a founder and CEO for numerous venture-backed startups and was recognized as a Northern California finalist for the prestigious Ernst & Young “Entrepreneur of the Year” award.He is a highly sought-after speaker on leadership, branding, innovation, design and entrepreneurship, and has taught at the Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association). About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022. Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

The word friction typically carries negative connotations, seen as an abrasive or discordant force. Yet the right kind of friction can also inspire feelings of belonging, engagement and meaning. In this episode of Get Reworked, we talk to Soon Yu, author and international speaker, about how introducing good friction in your workplace can inspire employees to do more, give them a greater sense of purpose and inspire them to experiment. Listen: Get Reworked Full Episode List "Good friction in the work environment is actually asking more of your employees. And part of what you're asking more of them is to co-create the culture, to have ownership and the ability to influence what happens," said Soon. "And it's not just a top-down situation where the senior leader has a vision and states the values and everybody just follows that, you're actually asking for this idea of feedback, loop engagement and collaboration at all different levels." Highlights of the conversation include: The difference between good and bad friction. Why asking employees for more effort can build a sense of ownership. Why employees should identify if their workplaces support autonomy, mastery and purpose.  How hybrid workforces can introduce good friction. Why thriving brands introduce good friction to promote loyalty, belonging and more. Plus, co-hosts Siobhan Fagan and Mike Prokopeak talk with Soon about boxed cake mixes, the seven virtues of good friction, and why Soon thinks working retail is harder than any white-collar job. Listen in for more. Have a suggestion, comment or topic for a future episode? Drop us a line at editors@simplermedia.com.

It's a popular refrain: evaluate your life to reduce time pressure and the resulting stress. But what if this approach wasn't as useful as you'd initially thought? We went from driving to a store to purchase closing to "one-click" ordering on Amazon to save time, but what did we lose in the process? Are we making poorer decisions because we're moving at the speed of light, all propelled by brands working hard to get you to buy more. When you save time, do you actually feel less stressed (hell, do any of us feel less stressed than we did ten years ago?) What if adding friction was the answer, rather than decreasing it. Soon Yu joins us today to talk about why friction may not be all bad, and why it can actually help keep more Benjamins in your wallet. He shares stories about a 20-minute coffee process, baking cakes, and how we can manipulate our dopamine levels to reduce unnecessary spending. But wait, there's more! In our headline segment, we talk about Social Security benefits and the misinformation to watch out for. You expect to get correct information when you call the Social Security Administration but some agents are handing out incorrect information by mistake. We'll tell you what to look out for and how to check your Social Security benefits before you retire. We also answer Jake's question about receiving a gift from his mom and Doug shares his TV trivia. Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences. Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Face, Vans, Timberland, Nautica, and Wrangler and is a former adjunct professor at Parsons School of Design, a guest lecturer at Stanford University, and a Forbes contributor.

In this week's episode of the eCom Ops Podcast, Norbert Strappler is joined by Soon Yu, Founder of SCY Advantage Corp, International Speaker, and Best-Selling Author. They discuss how eCommerce businesses can build iconic brands that withstand the test of time.

Soon Yu is the former global VP of innovation officer at VF corporation home to over 30 global apparel companies. He advises startups how to grow and innovate. In addition, he is a popular speaker and the author of the new book Friction.

Reinventing the wheel is unnecessary when expanding your brand's reach. Rather, innovating the old, using a timeless distinction, will keep your brand at the forefront of your consumers' minds. Soon Yu, an international speaker and best-selling author on innovation and design, believes in challenging businesses from Fortune 500's to startups to focus their attention on building iconic brands and how iconicity will keep their brands timeless and relevant. Failure is the stepping stone of success. Soon had his fair share of failures as a branding expert before he took a step back and realized that the successful brands, the ones that have longevity and created a personal connection with their customer, used a brand-building strategy of intention. That is what prompted him to write his book, the Iconic Advantage. Before writing his book, Soon researched 50 companies that were killing it with their branding and creating relationships through distinctive relevance. That was the foundation for the Iconic Advantage. Soon breaks branding down into four categories: visual, functional, emotional, and iconic branding. For your brand to be a powerhouse in its market, it needs to reach the iconic level. Each category is a stepping stone onto the next, pushing the brand further along. Every aspect of a product's brand is essential as it helps it reach iconic status. For example, Clorox bleach was brought to market in 1913. It was the first of its kind, and the logo hasn't changed in over 100 years. The words Clorox are synonymous with all different brands of bleach. That is how iconic the Clorox brand has become. It stays timeless and relevant in consumers' minds as the product that gets things clean. If you want to purchase the best cleaning products, you will buy ones with the Clorox logo because they tap into their consumers' emotional connection using various branding strategies. The way to create an iconic brand, one that connects with consumers on an emotional level, is to speak to them. If you talk to your audience and attach your brand to an easily identified signature element, you create a brand with longevity and relevance. Soon uses a self-created litmus test to determine if your signature is good enough to ensure your brand is memorable. You need to ask the question - if three people were asked about your product, would they say the same thing? Would they all agree that is the intended purpose of your product or brand? The same rings true, according to Soon about individuals that we meet. In a world that is so fast-paced, everyone wants to stand out from the crowd and be remembered, so you need to create something that you are best known for that makes you unique, and if it's the feature you want to be known for, you created a successful brand signature. Listen along and learn the best way to build a timeless and iconic brand with Soon Yu as he shares his One Big Tip on today's episode. In this episode[2:15] Soon talks about how brand development is akin to relationships.A successful brand is one that people have an emotional connection with.The concept of distinctive relevance and making a brand timeless.[7:12]  When you can't make a brand sexy, how do you keep an audience interested and invested in it.Experienced marketers create emotional connections with their target audience. What is the best way to portray your brand to capture people's attention?[11:04] Functional branding is not enough to capture market share and build a timeless brand. Understanding the elements that create a timeless brand is priceless.The brands that make the biggest impact are the ones that take over their market. Think how Kleenex and Clorox are used interchangeably for tissues and bleacSupport the show

With the fast-paced business environment and competition, there is a constant race to create a long-lasting brand relevance. In that attempt, companies end up overthinking, trying to replicate or overpower their competition. The need is to understand the power of their products or services and leverage it for the audiences accordingly. Today's guest, Soon Yu, an award-winning author, speaks about creating brand relevance with existing product innovation and ethical delivery promises. He has written the book “Iconic Advantage: Don't Chase the New, Innovate the Old.” The Forbes contributor who has also been featured in the Wall Street Journal and New York Times is soon coming with his second book, titled “Friction”. --- Support this podcast: https://anchor.fm/tbcy/support

Startups and large companies are making big moves to reduce friction in all its forms, but that might actually hurt the customer experience, explains Soon Yu, author of the forthcoming book Friction. He has concrete examples where adding more steps creates an affinity for your brand. This clever customer strategy is why Betty Crocker boosted sales by adding work for their customers, why Hermès puts customers through hoops to acquire a Birkin Bag, and why Ben Franklin asked people for favors to improve relationships. Check out Soon Yu's website here: https://soonyu.com Go to the show notes page here: https://justinkbrady.com/notes/soon-yu-friction/

I thoroughly enjoyed my conversation with Soon!  Show Notes: Soon is curious about brands. His whole mission is to find why some brands become timeless and others don’t. Soon loves innovating. Brands should innovate what they already have in order to become relevant. Soon worked for decades before writing his bestselling book. Soon’s book topic evolved as he did research. He didn’t have everything fleshed out. Soon uses writing partner/co author to keep himself accountable and motivated. It is good to seek collaboration when writing. Soon wrote every weekend for a year, in his office with his son. He spent 3-4 hours writing. It is far better to make your brand more relevant every year than to try to make something new every year. The book became a bestseller because of its unique name. Books ARE Judged by their cover.

Every company in every industry is facing disruption as tastes change, profit margins shrink, and barriers to entry fall for upstart rivals. Soon Yu, former global VP of innovation at VF Corporation, says the key to avoiding obsolescence is to build iconic advantage. No, that doesn't mean designing prettier smartphone icons; it means pursuing a strategy that builds real differentiation and turns your business into a cultural icon. Dig into this week's episode with us as Soon explores the concept of iconic advantage. He gives us a sneak peek at his book of the same name, which challenges businesses to refocus their innovation priorities by building greater iconicity—yes, that's a thing—and establishing timeless distinction and relevance. Download the executive summary for this episode at manonfire.co. Learn more about your ad choices. Visit megaphone.fm/adchoices

Soon Yu (www.soonyu.com) is an international speaker and best selling author on innovation and design who has been featured in the WSJ, Washington Post, Entrepreneur Magazine and New York Times. Soon is also a regular Forbes contributor. His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. https://www.linkedin.com/in/soonspeaks/

"Refocussing Innovation Priorities To Build Greater Iconicity" Speaker - Soon Yu, Former Global VP of Innovation and Officer at VF Corporation Soon Yu is an international speaker, award winning author on innovation and design and Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times. His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. He regularly consults business leaders on developing meaningful Iconic Signature Elements, Iconic Brand Language (TM), Signature Moments and Signature Communication. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design best practices.

“It's isn't always the biggest, baddest, or fastest mouse trap that gets the mice. It's the one with the stinkiest cheese.” This translates directly to marketing. So says Soon Yu, author of Iconic Advantage: Don't Chase the New, Innovate the Old.   Soon helps companies realize that they don't have to be the fastest, biggest or have the best technology in order to be successful.  But they do have to connect with their audience, and the best way to do that is through meaningful marketing. If there is no emotional connection created with customers, they're just competing on price.  There aren't many winners in that game. In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies. ----- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

“It's isn't always the biggest, baddest, or fastest mouse trap that gets the mice. It's the one with the stinkiest cheese.” And this translates directly to marketing. So says Soon Yu, author of the new book, Iconic Advantage: Don't Chase the New, Innovate the Old. Soon helps companies realize that they don't have to be the fastest, biggest or have the best technology in order to be successful.  But they do have to connect with their audience, and the best way to do that is through meaningful marketing. If there is no emotional connection created with customers, they're just competing on price.  There aren't many winners in that game. In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies.

“It's isn't always the biggest, baddest, or fastest mouse trap that gets the mice. It's the one with the stinkiest cheese.” And this translates directly to marketing. So says Soon Yu, author of the new book, Iconic Advantage: Don't Chase the New, Innovate the Old.   Soon helps companies realize that they don't have to be the fastest, biggest or have the best technology in order to be successful.  But they do have to connect with their audience, and the best way to do that is through meaningful marketing. If there is no emotional connection created with customers, they're just competing on price.  There aren't many winners in that game. In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies.

En lugar de adoptar las nuevas tendencias, debes tomar decisiones que garanticen tu relevancia a largo plazo Esta idea sobre Innovación Instantánea fue extraida de "The Iconic Advantage" por Soon Yu. Este título nos comparte un modelo duradero de innovación y marketing enfocado en la diferenciación icónica analizando los éxitos y fracasos de grandes marcas. Recomendamos todas las ideas de este libro a cualquier persona interesada en saber cómo las mejores compañías diseñan su estrategia y a líderes responsables de la estrategia de marketing y diseño de productos y servicios. Para dialogar ¿Qué te hace diferente? y ¿por qué quieres ser reconocido? ¿Te sirvió esta idea? Propágala para que más personas descubran de dónde vienen las buenas ideas. Suscríbete en ideasinfalibles.com o visita ideasinfalibles.com/premium para conseguir resúmenes completos.

We sat down with Soon Yu to dissect what it really takes to create an iconic brand. Rest assured, this doesn't have to mean global domination like Nike or Apple, we can all apply this strategy to our current product range, not to mention in our personal lives as well.

Author and speaker, Soon Yu, delighted the audience at DIG SOUTH this year with his How Stinky is Your Cheese keynote on iconic brands. We caught up with Soon post talk and he laid it out for us: a love of curiosity and staying relevant to his truth led him down the path to success. Soon also shared a few guiding questions to use to ensure you’re at the right place at the right time. Get inspired by this stellar episode of South Pod with innovation expert Soon Yu.

On this special two-part episode of The Innovation Engine, we're coming to you with conversations from the floor of DigSouth 2018. DigSouth is the largest annual tech conference in the South, bringing together more than 2,500 people who are building digital products and experiences that are changing the way people live, work, and play. DigSouth took place in Charleston, SC from April 25-27. For this first episode, host Julia Slattery speaks with:  Soon Yu, an international speaker and best selling author on innovation and design. Soon gave the keynote, in which he shared some insights from his forthcoming book on becoming an iconic brand.   Megan Oepen, an award-winning Creative Director and Live Action Director who currently leads Under Armour's content house. Megan took part in a panel titled 'Storytelling and Content Creation in the Digital Arena.'  Jason Feifer, the editor-in-chief of Entrepreneur magazine and the host of two podcasts: Pessimists Archive, about the history of unfounded fears of innovation, and Problem Solvers, about how entrepreneurs solve unexpected problems in their business. David DeWolf, Founder & CEO of 3Pillar Global, who was on a panel at DigSouth to talk about building purpose-driven software. Jocelyn Mangan, former COO of Snag. Jocelyn gave a talk titled The New CMO: Why Product Development Experience Now Defines the Role.  Learn more, get the full show notes, and listen to the second part of the DigSouth episode at: 3PillarGlobal.com

The Art of Building Your Brand with Signature Style: Does your brand have signature style? Soon Yu, author of Iconic Advantage, researched 50 seminal companies to determine what gave them the edge over the competition. It turns out, they all have three things in common; they are distinctive, highly relevant, and widely recognized as standard-bearers within their industry. Soon reveals how you can achieve these essentials elements, and gives us a preview of his best-selling book. Next, we talk with a man who has infused his family-friendly brands with charisma and unadulterated Texan swagger. Richard Rawlings built Gas Monkey Garage into a global sensation with wide reaching brand extensions in the food and beverage industries. If that wasn’t enough, he is simultaneously delighting gearheads and entrepreneurs on four successful reality television shows: Fast N' Loud, Demolition Theater, Garage Rehab, and Misfit Garage –all currently airing on Discovery Channel. We learn how Richard juggles a seemingly impossible television production schedule while still making time for his family, fans, and a cause close to his heart, the Gas Monkey Foundation. [00:00:00] Journey to Success: Fail, Learn, Grow, Repeat [00:05:30] Marry Your Signature Style with Fresh Ideas [00:11:31] Use Iconic Elements to Showcase Brand Flavor [00:18:21] Gas Monkey Garage: A Global Sensation [00:26:11] Remember, Customers Put 'Steak on Your Plate' [00:33:22] Giving Back Through the Gas Monkey Foundation

Welcome to episode #616 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #616 - Host: Mitch Joel. Soon Yu is an international speaker and bestselling author on innovation and design. His book, Iconic Advantage, challenges brands to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. Soon most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established three global innovation centers, and initiated industry-leading design best practices. Prior to this he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, while gaining industry recognition and awards. He has also been a consultant at Bain and Company, and a founder and CEO for numerous venture-backed startups. Along with his new book, Soon also teaches at Parsons School of Design and often guest lectures at Stanford University. Enjoy the conversation... Running time: 1:02:37. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Soon Yu. Iconic Advantage. Follow Soon on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #616 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast apparel   bain and company brand business blog business book business conversation business podcast chiquita brands design digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption iconic advantage innovation innovation centre j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel nautica non fiction book parsons school of design podcast six pixels of separation soon yu stanford university the clorox company the north face timberland vans vf corporation wpp wrangler

Segment 1: Scott Gerber is CEO of The Community Company, an organization that builds and manages professional communities for media companies and global brands. He is also an internationally syndicated columnist, and the co-author of the new book, Superconnector.Segment 2: Soon Yu is the author of the Amazon best seller Iconic Advantage: Don't Chase the New, Innovate the Old. Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.Segment 3:Jamie Izaks launched All Points Public Relations in September 2011 to realize his entrepreneurial dream – and to advance the dreams of other entrepreneurially spirited individuals and companies.Segment 4: Rebecca Palmer studied Marketing and Advertising at Georgetown University and went on to sharpen her skills at Leo Burnett.  For over 20 years she has served as Creative Director at Leo Burnett, implementing successful advertising campaigns for numerous Fortune 500 Companies. She's the author of the new book, Nice Ask: Building a Better Business by Asking for Help.Segment 5:Barry Moltz shares how to get your business unstuck.Sponsored by Nextiva.

Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.

Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.

March 19, 2018 Iconic Advantage Soon Yu and Movie Maker Craig Zahler

"Don’t just chase the new – Innovate the old." - Soon YuModern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Or maybe you only have an idea, but can't even figure out how to turn it into a business, let alone an Iconic Brand.This week we talk with innovation expert Soon Yu on how to take a different approach that allows you to leverage what you already have or know to create a business that lasts. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years.Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.Soon Yu is an international speaker and author on innovation and design. He is the author of the brand new book, Iconic Advantage®: Don’t Chase the New, Innovate the Old.He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over thirty global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler.He has been a founder and CEO for numerous venture-backed startups and was recognized as a Northern California finalist for the prestigious Ernst & Young “Entrepreneur of the Year” award. Prior to this he worked at Bain and Company, The Clorox Company, and Chiquita Brands, where he won company-wide awards for best advertising, best promotion, and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award.He frequently guest lectures at Stanford University, where he received his MBA, and is an adjunct professor at Parsons School of Design.

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu   Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu

This week on DisrupTV, we interviewed Chris Wong, CEO of LifeSite, YoonJin Chang Director of Business Development and Co-Founder of LifeSite, Soon Yu, Author of Iconic Advantage, and Larry Dignan, Editor in Chief of ZDNet. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Author, Consultant, Speaker, Professor >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap17352544 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"17352544",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5377_131",settings_ap17352544); }catch(err){ console.warn("cannot init player", err); } }); Soon Yu talks with Bill Ringle on My Quest for the Best about his new book, Iconic Advantage, and what it means to develop a signature brand. Key points that you’ll learn from this interview: Why the ability to collaborate is such an essential skill for entrepreneurs. How Yu helped a small company simplify their strategy so they could break into a competitive American market. The benefits of looking for the highest point of entry in marketing. The question he asks Fortune 500 companies to help them focus. The special approach that longstanding successful companies have [thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"] 1:25 Yu tells about his early experience starting an Asian Funk Band. 2:08 “Even when met with odds that seem insurmountable, it didn’t stop us, we went out and created an Asian Funk Band.” 2:30 “I leaned on a lot of other folks and some of their skills and some of their ideas were basically how to figure out and make a shared vision work.” 3:25 [On his mother as his role model] - My mom decided to do everything she could to contribute to our ability to move to a new country and to acclimate.” 4:16 Yu tells about his move from Taiwan at 3 years old to Berkley, California. 4:39 [On his ideal client] - “Folks who are very interested in learning and have a high degree of curiosity, who know they have a lot of unique skills, capabilities, and experiences, but also are sort of seeking leveraged guidance.” 5:50 Yu tells about his recent work with a company who had a very interesting product and an even more interesting challenge - “Their key challenge was that they had a very distinctive product proposition, and a wonderful story because the products were all made based on empathy…their challenge was how do they come into a mature market and be the eighth competitor in that market?” 8:09 Yu explains the ins and outs of breaking into a complicated market by not going for the lowest hanging fruit. 8:39 “We help them focus on this idea of instead of going really broad, going really narrow.” 10:06 “Do you know which of your brands or your product franchises are delivering most of your profit? And of those, do you know which of them are truly iconic?” 11:47 “Take your cash cow, milk them, and butter them up.” 12:37 [On his inspiration for writing Iconic Advantage] - “I always veer towards wanting to do ne...

body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-17352544:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap17352544 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"17352544",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5377_106",settings_ap17352544); }catch(err){ console.warn("cannot init player", err); } }); Author, Consultant, Speaker, Professor Soon Yu talks with Bill Ringle on My Quest for the Best about his new book, Iconic Advantage, and what it means to develop a signature brand. Key points that you’ll learn from this interview: Why the ability to collaborate is such an essential skill for entrepreneurs. How Yu helped a small company simplify their strategy so they could break into a competitive American market. The benefits of looking for the highest point of entry in marketing. The question he asks Fortune 500 companies to help them focus. The special approach that longstanding successful companies have   Interview Insights Click to Read the Show Notes 1:25 Yu tells about his early experience starting an Asian Funk Band. 2:08 “Even when met with odds that seem insurmountable, it didn’t stop us, we went out and created an Asian Funk Band.” 2:30 “I leaned on a lot of other folks and some of their skills and some of their ideas were basically how to figure out and make a shared vision work.” 3:25 [On his mother as his role model] - My mom decided to do everything she could to contribute to our ability to move to a new country and to acclimate.” 4:16 Yu tells about his move from Taiwan at 3 years old to Berkley, California. 4:39 [On his ideal client] - “Folks who are very interested in learning and have a high degree of curiosity, who know they have a lot of unique skills, capabilities, and experiences, but also are sort of seeking leveraged guidance.” 5:50 Yu tells about his recent work with a company who had a very interesting product and an even more interesting challenge - “Their key challenge was that they had a very distinctive product proposition, and a wonderful story because the products were all made based on empathy…their challenge was how do they come into a mature market and be the eighth competitor in that market?” 8:09 Yu explains the ins and outs of breaking into a complicated market by not going for the lowest hanging fruit. 8:39 “We help them focus on this idea of instead of going really broad, going really narrow.” 10:06 “Do you know which of your brands or your product franchises are delivering most of your profit? And of those, do you know which of them are truly iconic?” 11:47 “Take your cash cow, milk them, and butter them up.” 12:37 [On his inspiration for writing Iconic Advantage] - “I always veer towards wanting to do new things – ...

Soon Yu is, according to his seven-year-old son, “really goofy, and he drinks way too much Coke.” He's also an acclaimed speaker and author who trains his vision on what he calls the Iconic Advantage. In the latest vintage of The Resonance Test, our Toby Bottorf gets Yu to unbottle his opinions on the elements of iconic branding, finding untapped value in one's brand portfolio, the differences between management consultancies and design firms, and learning to own iconic benefit. He also analyzes the reasons Bottorf digs wearing his Adidas Sambas. Tune in and hear Yu say: • “If it means that our cash cow is gonna basically get milked away and die, that's OK.” • “If you can capture the essence of how an Audi makes you feel, then you can design an entire experiential system focused on delivering that feeling throughout the experience journey that consumers have with the product.” • “Becoming iconic allows you to reach the highest form of branding there is... It goes to what you believe. And when you get into the belief system, and you own it, you are given so much more credit for being trustworthy, for being relevant to ‘me,' and for being meaningful to ‘me.'” • “If you really drive iconicity, you're actually going to be more profitable.” • “When you have a brand you love… you don't want to sit on the fence on that, you want to be all in… Your role is to make sure that your consumers are all in for your products. They don't want to fall out of love with brands they love—they want to stay in love.” Host: Pete Chapin Editor: Kyp Pilalas Producer: Ken Gordon

In this episode, José interviews Soon Yu, former Global VP Innovation at VF Corp and book author. We learn about his background in retail building and innovating brands for 20 years. Soon's new book is called The Iconic Advantage - more info can be found at www.soonyu.com. --- Send in a voice message: https://anchor.fm/brickdatacast/message Support this podcast: https://anchor.fm/brickdatacast/support

I got back in touch with former guest, Soon Yu and we both had a crazy idea. Why not do a deeper episode where we tear back the layers of deep, dark, disgusting, smelly FAILURE. In this unique episode we have a candid discussion about where it all went wrong, and how we personally dealt with our failure. We also open up about why, even the most well respected leaders have trouble opening up about it. Go to www.justinkbrady.com/podcast for more info.

Soon Yu joins us on the Creativity Cultivator podcast. Soon is the VP of Global Innovation of VF Corporation, makers of The North Face, Jansport, Smartwool and others. In this episode, he talks failure... and lots of it! Go to www.justinkbrady.com/podcast for more info.