Podcasts about effective use

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.00:00 Introduction to the Masterclass00:19 Meet Dr. Johnny Franco01:52 The Importance of Social Media for Medical Practices05:31 Using AI for Content Creation06:40 The Role of Consistency and Authenticity in Social Media10:13 Repurposing Content with AI Tools16:24 The Power of Personalized Marketing17:56 Choosing the Right Social Media Channels25:04 Understanding Lead Conversion Rates26:17 Creating Effective Landing Pages28:22 Importance of CRM Systems29:31 Tracking and Managing Leads33:09 Effective Use of Social Media Ads35:49 Leveraging AI and Automation44:44 Optimizing Customer Reviews and UGC47:19 Conclusion and Contact InformationFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Dhineli Perera talks to pharmacists Amy Legg and Tony Lai about their paper on the safe and effective use of vancomycin. They discuss the evolution of vancomycin therapeutic drug monitoring, including trough concentrations, and demystify AUC monitoring. They cover current recommendations, including targets for drug efficacy and safety, and priority patient groups. Read the full article by Amy, Tony, and their co-authors, in Australian Prescriber.

A Lifelong Exploration into Chlorine Dioxide  In this episode of Scaling UP! H2O, Trace Blackmore welcomes Greg D. Simpson, a recognized authority on chlorine dioxide and a long-time researcher, writer, and technologist in the industrial water treatment space. With decades of hands-on experience and a personal archive of thousands of technical papers, Greg brings unmatched depth to this essential conversation.    From Field Trials to File Cabinets   Greg takes us through his early career, from being tasked to explore chlorine dioxide as an alternative disinfectant on the Gulf Coast to becoming a dedicated advocate of its power and versatility. He explains why chlorine dioxide often outperforms traditional biocides like bromine and chlorine, especially in complex environments such as refineries, hospitals, and cooling towers.   Comparing Monochloramine and Chlorine Dioxide   A central theme in the episode is Greg's recent research comparing monochloramine and chlorine dioxide. He shares real-world case histories, including treatments at major institutions and breaks performance differences in terms of biofilm penetration, disinfection byproducts, and residual impact. He also discusses regulatory hurdles, competitive dynamics, and what the literature says about long-term microbiological effects.   Building Disinfection Systems and Emerging Applications   The episode explores chlorine dioxide's expanding role in building disinfection, especially healthcare facilities. Greg shares how generator technologies are changing the game, while also diving into regulatory constraints in places like Texas. He further explains the promising potential of chlorine dioxide in air disinfection and surface sanitation, drawing from both studies and practical implementations.    A Legacy of Learning   From assembling four filing cabinets of technical papers to writing multiple books and collaborating with other industry pioneers, Greg's story is one of relentless inquiry. His work continues to influence how the industry thinks about safe and effective disinfection strategies.   Conclusion   Greg Simpson's insights go far beyond operational know-how. This episode is a masterclass in both the science and history of chlorine dioxide in industrial applications. For professionals seeking to deepen their understanding of advanced water treatment chemistry, this conversation is essential.   Call-To-Action   Explore more episodes of Scaling UP! H2O to stay current on the science, tools, and trends shaping industrial water treatment. Continue the conversation with peers, and never stop learning. Stay engaged, keep learning, and continue scaling up your knowledge!   Timestamps  04:13 – Water You Know with James McDonald   05:28 – Upcoming Events for Water Treatment Professionals  07:43 – Trace starts the interview with introduction of the master of all things – Chlorine Dioxide  16:25 – Trace asks about paper presented at the Association of Water Technologies chlorine dioxide versus chloramine, a review 31:30 – Benefits of Chlorine Dioxide in Pulp Bleaching and reduced environmental toxicity  36:04 – Chlorine dioxide vs. Monochloramine in hospital water systems and Legionella prevention   41:08 – Advice for Professionals    Quotes “Find an area to focus on and know more about that than anybody else.” “Chlorine dioxide doesn't differentiate too much between the walls and what's in bulk water.”  “When we changed to chlorine dioxide, it was five or six months before we saw a residual at the other end of our distribution system.” “Chlorine dioxide does not chlorinate directly any organic.”   Connect with Greg D. Simpson  Phone: +17132060250  Email: greg@clo2guy.com   Website: PureLine Click HERE to Download Episode's Discussion Guide    Guest Resources Mentioned   Chlorine Dioxide vs. Monochloramine: A Review technical paper  Practical Chlorine Dioxide: Volume I – Foundations   Practical Chlorine Dioxide: Volume II - Applications  Practical Chlorine Dioxide: Volume III - Oil and Gas  A Focus on Chlorine Dioxide: The "Ideal" Biocide technical paper  The Safe and Effective Use of Chlorine Dioxide technical paper  Biofilm: Removal and Prevention with Chlorine Dioxide technical paper    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea   Water You Know with James McDonald  Question: Which water analysis measures the concentration of hydrogen ions in water?    2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.   

Technology is woven into every part of your nonprofit—but is it actually working for you? In this episode of Inspired Nonprofit Leadership, host Sarah Olivieri sits down with nonprofit tech and operations expert Roz Zavras to talk about how to clean up your data, simplify your systems, and use the right tools to move your mission forward. From bad password habits to donor communications and AI, Roz shares practical insights that will help your team stop spinning its wheels and start making smarter, easier tech choices. Episode Highlights 03:48 Nonprofit Tech Strategy and Operations 05:09 Data Privacy and Security Concerns 07:19 Effective Use of Password Managers 12:29 Adapting to Cloud-Based Technology 14:30 Improving Internal Communications 18:03 Addressing Inequities and Biases in Tech Literacy 23:13 Enhancing Donor Communications 27:19 Data Cleanliness and Strategy Rosalind 'Roz' Zavras is an experienced non-profit operations expert with about 20 years of experience building operational and technical infrastructure for global and local social impact organizations. She has a talent for identifying systemic challenges and designing new tools to overcome them. From revamping cash-based accounting systems in East Africa to creating a grant and donor tracking system for a city-based community foundation, Roz has a proven track record of finding solutions to a wide range of operational challenges. With a Masters in Law and Diplomacy and a Bachelors in Economics & Mathematics, as well as advanced work in accounting, technology, and fundraising, Roz brings an equity-focused, multidisciplinary approach to her work. Connect with Rosalind Instagram: @RosalindZavras Website: https://www.aropaconsulting.com/ LinkedIn: http://www.linkedin.com/in/zavrasdr Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Summary In this conversation, Amas Tenumah and Bob Furniss discuss various aspects of customer service, focusing on trends, the importance of human interaction, and the role of AI. They reflect on personal experiences with customer service, emphasizing the need for effective communication and the challenges faced by contact centers. The discussion highlights customer preferences, skepticism towards AI, and the potential for technology to enhance human agents rather than replace them. Takeaways Customer service impacts loyalty, trust, and brand reputation. Ineffective customer service can quickly damage a brand's reputation. Customers still prefer human interaction, especially older demographics. AI is not yet fully capable of replacing human agents in customer service. Many customers are skeptical about the use of AI in service. The majority of customers still want to talk to a human. Self-service options can be frustrating for customers who prefer direct contact. AI can be used to support agents rather than replace them. Effective communication is crucial in addressing customer needs. Understanding customer preferences is key to improving service. Chapters 00:00 Weekend Reflections and Brisket Adventures 01:11 Customer Service Trends: Insights from the Article 03:49 The Importance of Human Interaction in Customer Service 07:37 AI in Customer Service: Current Limitations and Future Potential 10:59 Customer Preferences: The Skepticism Towards AI 11:52 Effective Use of AI: Enhancing Human Agents 14:12 Navigating the Future of Customer Service   https://www.cmswire.com/contact-center/customer-service-trends-show-what-customers-really-want-its-not-just-ai/ 

Welcome back to another episode of the Attract and Stand Out podcast! I'm your host, Darlene Hawley, and today I have an inspiring conversation with Philippa Games, a digital marketing strategy and analytics expert with over 25 years of experience. We dive into the importance of effective communication and the critical role of analytics in making informed business decisions.Philippa shares her journey, insights into website optimization, and practical tips for utilizing data to drive business success. Don't miss this episode if you're looking to enhance your business strategies with the power of analytics! Visit darleneholley.com/work to learn more about working together.00:44 Meet Philippa Games: Digital Marketing Expert01:32 The Importance of Websites in Business02:17 Philippa's Journey in Analytics03:51 Understanding the Power of Data05:07 Effective Use of KPIs09:13 Social Media vs. Website Traffic11:55 Building Authentic Connections Online18:43 The Evolution of Virtual Business20:10 Expanding Client Base Beyond Local Boundaries20:27 Upcoming Projects and Book Announcement21:01 The Importance of Analytics for Business Owners22:05 Non-Techie Approach to Analytics24:51 Diverse Client Experiences and Industry Insights26:39 Rapid Fire Questions and Personal Insights31:23 Final Thoughts and How to Connect35:16 Podcast Conclusion and FarewellPhilippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.Owners and decision makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. Philippa is the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools. A past 20+ year member of the National Speakers Association, and now a frequent podcast guest, she has a new book to be published in 2025.Free ebook with 5 real-life stories of actual transformational changes to the business or website based on analytics insightshttps://www.websitesthatwin.com/ebookhttps://www.linkedin.com/in/philippagamse-----Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table.Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguideGrab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonlineGrab a Chai and let's Connect:https://darlenehawley.comhttps://linkedin.com/in/darlenehawley

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.00:00 Introduction to Make Good Fashion Podcast00:19 Free Resources for Fashion Entrepreneurs00:52 Challenges of Social Media Marketing01:51 Interview with Zoila Castro: Background and Journey03:42 Starting Nomad Agency During COVID05:29 Marketing Strategies for Luxury and Lifestyle Brands13:12 Importance of Social Media in 202515:35 Creating Engaging Content and Building Community23:12 Effective Use of Influencers and UGC28:22 High-Converting Content and Storytelling36:40 Luxury Brands' Pricing Strategies37:22 Expanding into Pet Products40:41 Emerging Fashion Brands: Building a Community41:20 Pre-Launch Campaigns and Content Strategy42:01 Creating Consistent and Engaging Content42:55 Leveraging Trends and Timeless Content45:50 The Role of Social Media Platforms59:55 The Importance of Email Marketing01:03:15 Event Marketing and Collaborations01:06:54 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical examples and warns against the misuse of these principles, emphasising the importance of integrity in maintaining audience trust.Chapters00:00 Introduction to Influence and Persuasion01:30 Overview of Dr. Cialdini's Seven Principles06:14 Deep Dive into Scarcity09:03 Effective Use of Scarcity in Speaking09:44 Maintaining Integrity with Scarcity12:03 Practical Tips for Speakers14:39 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker and where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.

SummaryIn this episode of AI in Action, hosts Maurie and Jim Beasley engage with Amy Mayer, CEO of FriEdTech, to explore the transformative role of artificial intelligence in K-12 education. They discuss effective uses of AI, common misconceptions, the necessity of AI literacy, and the challenges posed by traditional assessments. Amy emphasizes the importance of creating un-cheatable assignments and the need for a shift towards student-centered learning. The conversation highlights the potential of AI to enhance educational practices while addressing the complexities of integrating technology into the classroom.Chapters00:00 Introduction to AI in Education02:43 Effective Use of AI in K-12 Education09:39 Misconceptions About AI14:22 The Need for AI Literacy in Education16:02 The Cycle of AI Use in Education19:51 The Challenge of Standardized Testing and AI22:05 The Impact of Standardized Testing on Students23:31 Using Technology Responsibly in Education24:59 The Shift from Public to Private Education26:34 The Importance of Human Relationships in Education27:58 The Consequences of Educational Policy Changes30:31 Advice for AI Adoption in Education32:49 The Transition to Student-Centered Learning35:22 The Role of Technology in Education36:29 Understanding Cheating and Student Motivation

Send us a textThe Art of Preparedness in a Hair SalonIn this episode, Jen and Todd discuss how preparedness will set your business apart. They touch on the importance of growth opportunities, freedom in the workplace, and the value of supportive mentorship. The episode highlights how using technology and innovative practices can enhance both client and staff experiences. They also share insights on the essential tasks like maintaining cleanliness, conducting real consultations, and the overall importance of creating a welcoming environment. With real-life examples and practical advice, Jen and Todd provide a blueprint for running a successful client and employee-focused salon.00:00 Welcome Back! Catching Up with Jen00:33 Discussing Last Week's Guest: Brooke01:22 Preparedness and Opening Takes02:05 Business Insights: Private Labels and Value Creation05:24 Career Reflections and Personal Growth10:03 Creating a Welcoming Salon Environment13:53 The Importance of Cleanliness and Consistency19:59 Collaboration at Hello Hair Co.20:31 Encouraging Collaboration in the Salon21:17 The Importance of Asking for Help22:01 Adherence to Foundational Principles22:14 Product Selection and Client Satisfaction23:08 Effective Use of Social Media24:53 Small Touches That Make a Big Difference26:09 Leveraging Technology for Client Experience28:42 Creating Growth Opportunities for Staff31:12 Balancing Freedom and Responsibility32:22 Supporting and Mentoring Your Team33:53 Ensuring Proper Equipment and Tools36:14 Marketing, Social Media, and Education37:46 Final Thoughts and ConclusionLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

In this episode of the Child Anxiety FAQ Podcast, Dawn Friedman addresses a listener's question about the use of reward charts for anxious children. Dawn shares her extensive experience working with families and discusses the complexities of using rewards and charts. She explains her flexible stance on rewards, noting the potential pitfalls, such as children focusing on rewards rather than the process. Dawn also highlights the importance of celebrating family efforts and accomplishments holistically. For more insights and to post your own questions, visit ChildAnxietySupport.com/podcast.00:00 Introduction to Child Anxiety FAQ Podcast00:29 Thoughts on Reward Charts for Anxious Children02:09 The Problem with Rewards03:21 Effective Use of Charts and Celebrations04:25 Implementing a Family Plan06:56 Focusing on Family Behavior10:06 Conclusion and SupportMentioned in this episode:Sign up for Resiliency Sprint at a discount!My signature course, Resiliency Sprint, is available at a discount JUST for podcast listeners in honor of Mental Health Awareness Month! Head to my site to learn all about this 4-week program to build greater confidence and competence in your anxious child and then sign up with code PODCAST to get 50% off the coached and un-coached versions! RESILIENCY SPRINT

Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.Episode Highlights...00:00 Introduction01:33 Meet Haley Watts: Productivity and Habits Coach03:36 Understanding Habit Formation06:50 Effective Use of Calendars and To-Do Lists11:26 Creating and Sustaining New Habits14:05 Managing Overwhelm and Prioritising Tasks24:10 Weekly Planning Strategies28:03 Final Thoughts and Takeaways31:32 Closing Remarks and Contact InformationKey Takeaways...Build small habits that stickStart with tiny steps you can do easily.Link your new habit to something you already do – like brushing your teeth or making tea.Celebrate little wins to help you keep going.Plan your day in a way that works for youUse a simple system to keep track of what needs doing.Start with the most important jobs, and think about when you have the most energy.You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.Stop feeling overwhelmedWhen your tasks are all over the place, your brain feels messy too.Keep everything in one spot and break big jobs into small steps.This makes things feel easier and helps you stay in control.Links Mentioned In The Episode...Visit Hayley's WebsiteConnect with Hayley on LinkedIn—--Want to explore podcasting for your business?

Struggling with day-to-day chaos in your business? Discover how hiring a full-time assistant can streamline your operations, boost productivity, and free up your time for what really matters. We dive into the process, from hiring to training, and the incredible impact it can have on your business!Time Stamps00:51 - Khalil's Home Renovation 11:04 - Do I Need an Owner's Assistant?14:21 - Sourcing and Onboarding Assistants25:16 - Onboarding Process27:13 - Training Process32:26 - Real-life Examples36:48 - Effective Email and Calendar Management39:51 - Calendar Management42:07 - Effective Use of Assistants44:17 - Document Preparation and SOPs53:29 - Optimizing Workplace Communication01:01:59 - Hiring and Managing AssistantsSnippets from the Episode  “Your calendar should be sacred.” -Khalil Benalioulhaj ” You get frustrated and you think that the assistant sucks. But the reality is, you didn't do enough work to make this assistant you've hired successful in this working relationship.” -Khalil Benalioulhaj  “Owners, we like the idea of systems, but we are the first people to break them.” -Khalil BenalioulhajResources24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Martin Hollandtheprofitproblem.comannealbc.com Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cash Flow ContractorSubscribe to our YouTube channelSubscribe to our NewsletterFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor

In this episode of 'Passports, Profits, and Pixie Dust,' learn how to strategically leverage Instagram and Facebook to grow your travel business. Discover the importance of optimizing your profile, utilizing stories, reels, and Facebook groups, and engaging with followers to convert them into clients. The episode also covers the best types of posts, the importance of engagement over reach, and practical tips for turning followers into email subscribers. Tune in for actionable advice designed specifically for travel advisors looking to attract and retain dreamy clients online. 00:00 Introduction to Growing Your Travel Business Online 00:53 Leveraging Instagram and Facebook for Travel Leads 03:43 Optimizing Your Social Media Profiles 11:34 Effective Use of Stories, Reels, and Facebook Groups 17:00 Engagement Over Reach: Building Relationships 19:22 Creating Content That Converts 24:13 Conclusion and Next Steps 25:10 Turning Followers into Email Subscribers Links mentioned: Sign up for the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @lindsaydollinger on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!

In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.00:00 Introduction and Guest Introduction01:13 New Strategies in Publicity02:04 Collaborative Approach with Authors03:08 Direct Media Connections06:07 Effective Use of LinkedIn09:36 Building Long-Term Media Relationships17:16 Social Media Strategies for Authors23:51 Establishing Client Relationships24:07 Success Stories and Client Wins25:00 The Importance of Persistence26:23 Leveraging Niche Publications30:02 Networking and Podcasting31:26 Exploring Newsletters and Substack34:24 The Value of Social Media Engagement35:46 Final Thoughts and Key Takeaways

Wait. Gemini 2.5 can do whhhaaaaat?

Lulu Cheng Meservey puts founders in control of their narrative using one simple principle: Go Direct. This week, we're revisiting our conversation with the CEO and Founder of Rostra, the go-to communications agency for Silicon Valley founders. Lulu joins Lightspeed Partner and Host Michael Mignano on the podcast to talk about her ​​modern communications playbook for founders of places like Ramp, SSI, Scale, Anduril, Suno, and The Free Press. They talk about why a comms strategy is just as important as a product strategy. Plus, Lulu shares her after action reports on Based Zuck, SpaceX, Tesla, and Waymo. Episode Chapters:(00:00) Introduction (01:29) Why Founder Led Communication Works (03:47) Challenges and Strategies for Founders(06:49) Lulu's Career Experience(08:34) Substack (12:11) Have a Clear Company Mission (18:01) The ‘Go Direct' Manifesto(23:59) Traditional Media in Communication Strategy(24:40) Targeted Communication: Persuading Key Decision Makers(25:54) Effective Use of Press and Media Outlets(28:30) Lulu's After Action Report: Tesla's Recent Event(36:11) Apple's Strategy and Public Perception(38:46) Waymo's Underrated Progress in Autonomous Vehicles(40:17) Meta's Positive Feedback Loop and Based Zuck(43:42) The Importance of Founder-Led Companies(47:27) Final ThoughtsStay in touch:www.lsvp.comX: https://twitter.com/lightspeedvpLinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/Instagram: https://www.instagram.com/lightspeedventurepartners/Subscribe on your favorite podcast app: generativenow.coEmail: generativenow@lsvp.comThe content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.

Private equity is making moves in the legal industry, and Crispin Passmore has a message for firms that think they can ignore it: adapt or risk getting left behind.   Chris Batz and Howard Rosenberg sit down with Crispin, the co-founder of Stratify and a former U.K. regulator turned law firm consultant, to talk about what's happening on both sides of the Atlantic. Why has the U.K. embraced alternative business structures while the U.S. continues to resist change? Is the legal industry really evolving, or does it just feel that way to those pushing for reform? Crispin shares his perspective on where things stand, why some firms feel no urgency, and what's fueling the momentum in places like Arizona.   Crispin also dives into what private equity sees in the legal sector: why investors are drawn to it, how they're already involved, and what it means for firms that want to stay competitive. But money alone won't solve the industry's biggest challenges. Governance structures are outdated. Succession planning is a mess. Many firms still operate as if the market hasn't changed in decades. Crispin explains why those who are looking outward, not inward, will have the biggest advantage in the years ahead.   Change may feel slow, but as Crispin puts it, revolutions rarely happen overnight. When the shift picks up speed, will firms be ready?   Episode Breakdown: 00:00 Introduction to Private Equity in Legal Industry 03:04 Comparison of U.K. and U.S. Legal Market Liberalization 05:50 Success of ABS in the U.K. 08:02 U.S. States Experimenting with Legal Market Liberalization 11:45 Structuring National Practices from Arizona ABS 14:55 Vulnerability of Law Firms to Market Changes 16:45 Private Equity Interest in Legal Market 19:06 Alternative Ways for Private Equity to Enter U.S. Legal Market 21:15 Challenges of Private Equity in Traditional Law Firms 25:13 Changing Dynamics in Law Firms with Private Equity 29:02 Future of U.S. Law Firms with ABS in the U.K. 33:35 Effective Use of Raised Capital by Law Firms 35:17 IPOs vs. Private Markets for Law Firms   Links Connect with Crispin Passmore: Profile: https://www.linkedin.com/in/crispin-passmore/ Firm Website Bio: https://www.passmoreconsulting.co.uk/about-me   Connect with Howard Rosenberg: LinkedIn profile: https://www.linkedin.com/in/hrosenberg/ Company web profile: https://www.baretzbrunelle.com/howard-rosenberg   Connect with Chris Batz: LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/  LinkedIn Company page: https://www.linkedin.com/company/columbus-street/ Columbus Street website: https://www.columbus-street.com/  Podcast production and show notes provided by HiveCast.fm  

Have you tried Buzzsprout's new fan mail feature yet? It lets your listeners text you directly, making it easier than ever to build real connections with your audience. Inspired by a mailbag question on how to take advantage of this feature, we kick things off with a conversation about how to use this tool AND OTHER TOOLS to boost engagement. From there, we explore creative ways to elevate your video branding using intentional visual elements that help your podcast stand out. In the second half of the show, we share more listener questions and give tips on how to land more guest spots on other podcasts and grow your audience by showing up in the right spaces.  So, if you're a newbie or if you're looking to level up, this episode includes many ideas to help you deepen your connection with listeners, sharpen your visual identity, and grow your podcast with intention.Episode Highlights: [3:30] Buzzsprout's Fan Mail Feature Discussion[11:13] Strategies for Effective Use of Fan Mail Feature[30:17] Visible Branding Elements in Video Podcasts[43:24] Sonic Branding and Audio Elements [44:07] Strategies for Becoming a Podcast Guest[53:03] Engagement and Social Media Strategies for PodcastersLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠The Trend Report with Sid Meadows:https://www.sidmeadows.com/episode152Buzzsprout Fan Mail: https://www.buzzsprout.com/blog/introducing-fan-mailRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

This episode is a "how to" of garage organizing! Sarah and I are here to tell you about ALL things relating to garages, and if you are someone who doesn't love organizing garages--we're trying to convince you they're GREAT!  LINKS FOR LISTENERS: Connect with Melissa at Pro Organizer Studio: hello@proorganizerstudio.com Sarah's Tidy Stock Photography: CLICK HERE Costco Shelving: CLICK HERE Container Store shelving: CLICK HERE Costco hand truck: CLICK HERE Melissa's favorite Home Depot folding dolly: CLICK HERE SHOW DETAILS: Mastering Garage Organization: Tips, Tricks, and Secrets for Professional Organizers In this episode of the Pro Organizer Studio Podcast, host Melissa Klug is joined by fellow organizer Sarah Brent to tackle the daunting but lucrative task of organizing garages. They dive into the specifics of how to efficiently manage a garage organization project, including preparation, necessary tools, safety tips, and maximizing client satisfaction. Along the conversation, they share personal anecdotes, highlight essential products, and encourage organizers to break through common fears and hesitation associated with garage jobs. Whether you're a seasoned pro or just starting out, this episode provides valuable insights and practical advice for turning a messy garage into a thriving aspect of your organizing business. 00:43 Garage Organizing: A Lucrative Opportunity  02:28 Personal Stories and Experiences with Garages 03:19 Challenges and Misconceptions about Garage Organizing 11:29 Gender Norms and Overcoming Fears in Garage Organizing 31:18 Practical Tips and Tools for Garage Organizing 37:42 Understanding Bagster and Junk Hauling Options 38:41 Dealing with Hazardous and Special Waste 41:58 Safety Concerns and Precautions 44:45 Essential Garage Tools and Equipment 49:14 Organizing and Cleaning Strategies 01:05:17 Effective Use of Shelving and Vertical Space 01:11:20 Pegboard Organization Tips 01:12:11 Investing in Garage Systems 01:14:41 Garage Gym Setup 01:20:06 Bins  01:23:50 Moisture Control and Storage Tips 01:28:46 Labeling and QR Codes Debate 01:33:29 Monetizing Garage Organization 01:39:47 Final Thoughts and Resources

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst.They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They discuss the importance of building strong personal connections with clients, the role of AI in content creation, and the future of online coaching. Trevor also shares his insights on pricing strategies and the significance of niche-specific coaching to drive long-term client engagement and business growth.Connect with Justin Green on ⁠Instagram⁠Connect with Trevor Wittwer on ⁠Instagram⁠Connect with Coach Catalyst on Instagram-00:00 Introduction and Defining the Super Coach01:49 The Origin of Coach Catalyst04:33 Challenges and Solutions in Scaling Coaching06:42 Evolving with COVID and Building a Workout Builder08:23 The Importance of Education and Connection12:56 Navigating the Online Coaching Landscape21:52 Hybrid Coaching Models and Lead Generation24:24 The Importance of One-to-One Coaching24:49 Scaling Personalized Coaching25:08 Leveraging Video for Deeper Connections25:46 The Role of Technology in Coaching27:55 Effective Use of AI in Coaching29:31 Personalizing Client Content31:17 Niche Coaching and Pricing Strategies35:16 Recurring Revenue Models in Coaching39:24 The Future of AI in Coaching45:33 Analyzing Client Data with AI46:44 Defining Wealth and Final Thoughts

Welcome to the Sustainable Clinical Medicine Podcast! In this episode Dr. Sarah Smith welcomes Dr. Ben Reinking, a pediatric cardiologist, to share his transformative journey through medicine. Despite facing significant challenges such as overwork and team reductions, Dr. Reinking managed to redefine his approach to clinical practice. He candidly discusses his struggles with excessive workload and lack of support, leading him to experience burnout symptoms, like disturbed sleep and increased isolation from colleagues. Through the use of gratitude exercises and professional coaching, he was able to shift his mindset, prioritize self-care, and reintegrate joy into his work. Dr. Reinking's insights offer valuable lessons for healthcare professionals looking to redesign their clinical days for long-term fulfillment and efficiency. Here are 3 key takeaways from this episode: Prioritize Personal Well-being: Dr. Reinking emphasized the importance of scheduling "me time" and ensuring it holds the same priority as professional responsibilities. This includes commitments like exercise and family time, crucial for maintaining personal health and happiness. Effective Use of Teamwork: Overcoming isolation by effectively utilizing and connecting with multidisciplinary teams can mitigate workload pressure. Dr. Reinking's experience shows that working collaboratively with colleagues and fostering a sense of community enhances the overall clinical environment. Embrace Coaching and Gratitude: A shift in mindset through coaching and daily gratitude exercises can significantly change how practitioners cope with challenging situations. Dr. Reinking found that focusing on what he was grateful for helped reshape his approach to daily clinical challenges. Dr. Ben Reinking Bio: Dr. Ben Reinking is a board-certified General Pediatrician and Pediatric Cardiologist, dedicated to guiding physicians toward fulfilling careers. As a Master Certified Physician Development Coach and member of the International Coaching Federation, Dr. Reinking specializes in coaching physicians to thrive in the healthcare system. He has clinical expertise in pediatric cardiology, echocardiography, and fetal cardiology. He has held leadership roles, including Medical Director of Pediatric Echocardiography and Clinical Pediatric Cardiology, and served as a mentor to medical professionals. Dr. Reinking founded The Developing Doctor to help physicians develop the skills, mindset, and resources necessary to create the life and career they envisioned when entering medical school. -------------- Would you like to view a transcript of this episode? Click here **** Charting Champions is a premiere, lifetime access Physician only program that is helping Physicians get home with today's work done. All the proven tools, support and community you need to create time for your life outside of medicine. Learn more at https://www.chartingcoach.ca **** Enjoying this podcast? Please share it with someone who would benefit. Also, don't forget to hit “follow” so you get all the new episodes as soon as they are released. **** Come hang out with me on Facebook or Instagram. Follow me @chartingcoach to get more practical tools to help you create sustainable clinical medicine in your life. **** Questions? Comments? Want to share how this podcast has helped you? Shoot me an email at admin@reachcareercoaching.ca. I would love to hear from you.

In this episode of the Medical Aesthetics Marketing Show, hosted by Pam (the Aesthetics Junkie), digital marketing strategies specifically focusing on Search Engine Optimization (SEO) for medical aesthetic practices are discussed. The guest, David Kaminski, a local SEO expert, delves into key topics such as the importance of 'near me' search terms, leveraging Google Maps, optimizing Google My Business profiles, and creating effective blog content. David provides actionable tips for increasing visibility on Google through strategic use of blog posts, geotagged images, and linking strategies. He also highlights essential tools like Google Search Console and SEMrush for keyword research and tracking progress. The episode aims to help medical aesthetic practitioners improve their online presence, attract more leads, and ultimately grow their business.00:00 Introduction to the Medical Aesthetics Marketing Show00:05 Understanding SEO and 'Near Me' Search Terms00:55 Welcome David Kaminski: Local SEO Expert01:38 The Importance of Google Maps for Local SEO02:55 Maximizing Google Business Profile Activity08:00 The Role of Google Reviews in SEO09:40 Tracking Local Pack Performance10:20 Introduction to Google Search Console12:01 Effective SEO Strategies for Your Website19:14 The Ultimate Goal: Stop Paying Google for Ads19:32 Effective Use of FAQs on Your Website20:03 The Power of Industry-Specific Backlinks23:43 Creating Consistent and Quality Content26:06 Optimizing Your Website for Local SEO28:23 Researching and Targeting Easy Keywords31:53 Leveraging AI Tools for SEO33:30 Common SEO Mistakes and Easy Fixes35:50 Conclusion and Final ThoughtsShow Notes available at http://theaestheticsjunkie.com/daveFind Dave online: LinkedIn - https://www.linkedin.com/in/davekaminski/Instagram - https://www.instagram.com/transactional.healthWebsite - https://transactionalhealth.comFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Harnessing Humor in Marketing: An Interview with Adam Hunt of White Label ComedySummaryIn this episode of 'Present Influence,' host John Ball is joined by Adam Hunt from White Label Comedy to discuss the power of humour in marketing. Adam shares how humour can serve as a unique tool to help brands stand out amidst the clutter of social media. They delve into the inception of Adam's company, the development of their key product 'Brands Against Mundanity,' and practical steps to infuse humour into marketing strategies. The conversation covers the importance of relatable, entertaining content and ways in which humor can build trust and rapport with an audience. Adam also offers insights into their various services, including done-for-you marketing and innovative training products that help clients create engaging and humorous content. This episode is a must-listen for coaches, speakers, and business leaders looking to make their marketing more impactful and enjoyable.Go to White Label Comedy to find out more about Brands Against mundanity and other products.Chapters00:00 Introduction and Secret Marketing Tool01:15 Guest Introduction: Adam Hunt from White Label Comedy03:46 The Power of Humor in Marketing11:49 Adam Hunt's Background and Journey13:55 Launching White Label Comedy18:08 Products and Services Offered by White Label Comedy23:06 Effective Use of Humor in Different Industries26:29 Training and Tools for Coaches and Speakers30:03 The Value of Humor in Content Creation30:52 Client Experiences and Feedback34:57 Effective Use of Templates36:31 Exploring the Portal and Templates39:41 Tips for Crafting Engaging Content46:57 Subscription Benefits and Final Thoughts53:31 Conclusion and Upcoming TopicsKeywordshumour, influence, marketing, comedy, trust, rapport, audience engagement, content creation, business strategy, communication, content creation, marketing humour, Brands Against Mundanity, fill-in-the-blank frameworks, audience engagement, social media strategy, comedy in marketing, effective storytelling, marketing tips, creative marketingTakeawaysHumour is essential for influencing and engaging audiences.People prefer entertainment over being sold to.Building trust through humour enhances communication.Understanding the audience is key to effective humour.Comedy can address uncomfortable topics in a relatable way.Humour can be structured and formulaic for marketing purposes.Empathy is crucial in creating relatable contentProducts like Brands Against Mundanity help streamline content creation.Humour can significantly improve marketing strategies for coaches and speakers. Crafting a journey in content is essential for engagement.Fill-in-the-blank frameworks simplify content creation.Humour should enhance, not overshadow, the marketing message.Understanding your audience's pain points is crucial.Engagement can be maximised with relatable humour.Different types of posts serve different marketing purposes.A mix of easy and complex frameworks aids learning.Invest time in understanding what to say before being funny.Comedy can significantly enhance marketing effectiveness.Get In TouchGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please...

Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Exploring the MBTI and it's Applications in the Workplace with Kimberly Collins. Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Connect With Our Guest Enneagram Reflections | Enneagram Coach SummaryIn this episode of the Hey Docs! Podcast, host Jill Allen welcomes back Kimberly Collins for an insightful discussion on the Myers-Briggs Type Indicator (MBTI) and its practical applications, particularly in small business settings like orthodontic practices. They explore how understanding personality types can enhance team dynamics, improve leadership, and address workplace conflicts. Kimberly explains the four categories of the MBTI, the importance of self-awareness, and the legal and ethical considerations when implementing personality tests in hiring and team management. The conversation emphasizes the value of emotional intelligence and psychological safety in creating a harmonious and productive work environment. Takeaways The Myers-Briggs Type Indicator (MBTI) can be a powerful tool for leaders, particularly in small business environments like orthodontic practices, to enhance self-awareness and understanding of their teams, ultimately creating more harmonious workplaces.It is illegal to use personality typing systems like MBTI or Enneagram for hiring, job placement, or promotions. These tools should be implemented after hiring to understand team dynamics, not as a selection criterion.MBTI focuses on "what" people do, categorizing behaviors and preferences, while the Enneagram digs into the "why" behind actions, examining underlying fears and desires. Both can be used complementarily within a practice for different purposes.For personality typing systems to be effective in a workplace, psychological safety must be prioritized. Team members should feel comfortable expressing themselves without fear of retribution from leaders or colleagues.Understanding that individuals and their leadership styles can evolve over time is important. Regular reassessment and continuous self-improvement can help leaders and their teams adapt and thrive as they grow professionally and personally.Chapters 00:00 Introduction to the Hey Docs! Podcast01:37 Welcoming Back Kimberly Collins01:45 Understanding Personality Types in the Workplace03:01 Diving Deep into MBTI Categories07:30 The Role of Personality Typing in Leadership11:42 The Evolution of Personality Over Time16:35 Breaking Down MBTI Categories21:16 Orthodontic Equipment and Practice Management23:21 Understanding Team Dynamics25:33 Legalities of Personality Tests in Hiring27:07 Effective Use of Personality Tests31:29 Challenges and Psychological Safety36:17 Comparing MBTI and Enneagram39:33 Speed Round and Final Thoughts Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Derrick Mains is the Founder and Chief Process Strategist at The Process Fixer, where he helps businesses optimize their operations and improve efficiency. With over 20 years of experience, Derrick specializes in streamlining workflows, eliminating bottlenecks, and implementing systems that drive profitability and growth. He's worked with companies across industries like manufacturing, finance, and healthcare, helping them achieve measurable results through better processes. Derrick is passionate about empowering businesses to reach their full potential through smarter, scalable system.Are KPIs killing your business? Process expert Derrick exposes why traditional metrics fail modern companies and introduces a revolutionary WWII-era management approach. Discover how focusing on systems over individual performance drives innovation and lasting success, with insights from Derrick's experience transforming hundreds of businesses. Perfect for CEOs, managers, and business owners ready to rethink performance and management.CHAPTERS:00:00 - Intro00:28 - Becoming the Process Fixer02:11 - Harnessing Collective Intelligence05:17 - Issues with All Hands Meetings07:48 - Effective Use of KPIs09:55 - Western vs Eastern Management Styles12:22 - US vs Japan: A Historical Perspective17:42 - US Transformation During WWII19:51 - Measuring Individual Performance22:25 - Negative Effects of Goal Setting25:50 - Importance of Tracking Stats31:57 - Reasons 70% of Companies Fail32:08 - Success of Systematized Companies32:49 - Inc 5000 and Business Longevity35:14 - Business Success and Failure Rates39:30 - Gaining Private Equity Buy-In42:16 - Getting Buy-In for New Ideas46:25 - Working with Derrick52:24 - Challenges in the Process54:29 - Finding KenLinkedIn: https://www.linkedin.com/in/derrickmains/Website: https://theprocessfixer.com/ABOUT OUR HOST:Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Leadership Talent Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.  You can learn more about Ken and his team attheleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/#kpi #analyticalhierarchy #improvingbusinessperformance #businesskpis #howimprovebusinessperformance

9 Tips to Unlock Free Leads with Google Business Profile (2025 Edition)(Go here for full YouTube video version: https://youtu.be/BAJDiEVsBfU)Discover 9 actionable tips to optimize your Google Business Profile and generate free leads for your real estate business. Learn practical strategies for daily updates, photo management, Q&A optimization, using chat GPT and Google Gemini for content ideas, leveraging reviews, and more. This comprehensive guide will help you enhance your profile visibility and attract more warm referrals. Whether you're a real estate agent or small business owner, these tips will help you get in front of more search traffic on Google's top search portal.-----------------------------------------------

For the twelfth & final episode of our special series with ProfitSolv, we've got a Festivus extravaganza, with all the fixin's.  But, don't worry - we found a way to smuggle in some legaltech & law firm management talk!  So, get some hot chocolate & snuggle up to this very special podcast episode. Featuring guest host Joyce Brafford & guest Scott Clasen, both of ProfitSolv. [SPONSORED BY TIMESOLV] Episode Highlights 00:15 - Legal Tech Adoption Challenges 02:12 - ProfitSolv! Product Line Overview 04:47 - Festivus Origins and Seinfeld Reference 18:52 - Importance of Software Testing Before Deployment 20:10 - Challenges with Onboarding and Software Adoption 22:58 - Underutilized Tools: Workflow and Process Automation 24:15 - Effective Use of Legal Accounting Features 31:24 - Law Firm Collection Practices and Soft Collections 36:20 - Making Credit Card Acceptances Common in Firms 38:40 - Recommended TimeSolv Features: Project Management Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and Scott Clasen joyce.brafford@profitsolv.com scott.clasen@profitsolv.com https://www.profitsolv.com/ https://www.timesolv.com/  

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we dive into the art of leveraging podcast appearances to effectively promote one's work and become a thought leader in the healthcare industry. We're thrilled to have Sara Lohse, co-founder of the production company Branded Media that powers this podcast, join us. Together, we explore how storytelling and thought leadership can elevate your brand and create a deep connection with your audience. Sara shares invaluable insights on how to effectively use podcast appearances to promote one's work, emphasizing the importance of authenticity and building genuine relationships rather than just driving sales. We'll explore the challenges marketers face when aligning with C-suite executives, the necessity of understanding and defining your target audience, and the critical role of high-quality production in podcast success. Tune in as we discuss the benefits of starting a podcast, preparing for guest appearances, and the impact of podcasts on enhancing brand credibility and visibility. Plus, don't miss out on Sara Lohse's tips for creating meaningful content that resonates with your audience. Whether you're contemplating starting a podcast or looking to refine your current strategy, today's conversation is packed with actionable advice and inspiring stories to elevate your health marketing efforts. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare marketing depends on it. Key Takeaways: Marketing and Executive Alignment: Sara Lohse highlights the critical disconnect between marketing departments and C-suite executives. She stresses the importance of marketers focusing on value and long-term strategies instead of immediate sales returns. This alignment can foster better understanding and more effective communication, ultimately benefiting the organization. Authenticity Over Polished Delivery: The emphasis is on being genuine and relatable. Sara Lohse explains that podcast formats thrive on authenticity and a natural conversation flow, which helps build trust and a deeper connection with the audience. This contrasts sharply with the often overly scripted and formal nature of other marketing channels. Effective Use of Podcasts: Not every company needs its own podcast; being a guest on established podcasts can be just as beneficial. Sara Lohse shares how leveraging appearances on other podcasts, with a clear goal and prepared talking points, can effectively promote one's work and build thought leadership. Investment in Technology: Sara highlights the necessity of investing in quality technology and potentially professional producers to manage podcast production. High-quality audio and smooth production can significantly enhance the listener experience and the credibility of the podcast. Goal Clarity and Audience Understanding: Successful podcasting requires well-defined goals and a clear understanding of the audience. Preparing topics that align with both audience needs and brand goals is vital. This targeted approach ensures the content is valuable and relevant, ultimately enhancing engagement and impact. Download Sara's free storytelling journal at www.openthisjournal.com. [embed]https://youtu.be/R7A6TC9Tel0[/embed] About Sara Lohse Sara Lohse is an award-winning author, podcast producer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media and Branded, she...

Andrew Barry is a seasoned expert in learning and development, with a rich background that includes executive roles at global organizations such as KPMG. He is the founder and CEO of Curious Lion, a company dedicated to high-performance leadership and learning. Andrew and his team have successfully developed thousands of leaders at prominent clients like Workday, Pinterest, IMG, and USAA. His innovative approach to corporate training is heavily influenced by his experience as a mentor in the 'Write of Passage' writing course, which he describes as the best cohort-based training program he has ever been a part of. In this episode, Barry delves into transformative learning and leadership. He discusses the role of curiosity, adaptive intelligence, and AI in training programs. Barry also offers practical tips for managers to foster continuous learning and align personal growth with business objectives. Discover how to create high-performance teams and navigate today's corporate complexities. Key Takeaways: -Learning as Transformation: Learning isn't just about transferring information; it's about transforming the learner. Managers need to focus on lifelong learning philosophies, especially in the age of AI, to ensure continuous growth and development. -Curiosity-Driven Development: Managers should identify what their team members are curious about and align these interests with business objectives. -Effective Use of After Action Reviews: Conducting thorough after-action reviews by unpacking stories from all team members can lead to better learning outcomes. -Role of Emotional Presence in Leadership: Instead of focusing on executive presence, leaders should aim for emotional presence. Being authentic, vulnerable, and having a strong point of view can make leaders more effective and increases credibility. "Learning isn't the transfer of information, it is the transformation of the learner. Information used to be power. Knowledge is still power. But really, I think it's forced us to think a lot about what is the difference between information and knowledge." - Andrew Barry #learning #professionaldevelopment #training #AI #artificialintelligence #knowledge #knowledgetransfer #credibility #leaders #managers #CEO #talentdevelopment Connect with Andrew Barry https://curiouslionlearning.com/ https://www.linkedin.com/in/realandrewbarry Connect with Manage Smarter Hosts   ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C. Lee Smith     Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Buckeye Weekly Podcast, hosts Tony Gerdeman and Tom Orr delve into Tennessee's 36-23 victory over Vanderbilt in the Vols' last regular season game, analyzing key aspects of the Volunteers' performance. They discuss the significance of special teams, penalties, and the depth of Tennessee's defensive line, as well as potential vulnerabilities Ohio State could exploit in the upcoming College Football Playoff game. Tune in to hear their insights on how these elements might impact the Buckeyes' strategy and performance. 00:00 Introduction and Opening Remarks 00:37 Tennessee vs. Vanderbilt Game Recap 01:09 Vanderbilt's Special Teams Performance 04:00 Tennessee's Defensive Line Depth 07:47 Ohio State's Offensive Strategy 10:41 Tennessee's Run Game Analysis 13:42 Tennessee's Fourth Down Decisions 16:55 Nico Iamaleava's Performance 21:12 Tennessee's Defensive Dominance 22:32 Effective Use of Tempo Against Tennessee 23:51 Tennessee's Penalty Problem 24:28 Ohio State's Penalty Advantage 25:34 Tennessee's Inconsistent Discipline 32:49 Tennessee's Vulnerable Defense 34:31 Key Matchups to Watch 35:47 Tennessee's Momentum Swings 38:55 Special Teams Impact 41:05 Final Thoughts and Wrap-Up

Are you ready to turn your Instagram followers into paying guests? In this episode, we explore how to harness the power of Instagram to drive direct bookings for your vacation rental property.Join me as I chat with Katie Besant, founder of the Holiday Hive and social media expert with years of experience in the tourism industry. Katie shares her insider knowledge on creating content that not only catches the eye but also converts scrollers into bookers.In this episode, you'll learn how to:Discover the three types of content you need to post for maximum impactLearn why Instagram Stories are your secret weapon for conversionsUncover the truth about hashtags and how to use them effectively in 2025Find out how to optimize your profile to attract your idea guests“Instagram is the new business card nowadays. If I'm out and about, people don't ask my business card, they ask my Instagram.” - Katie BessantAbout Katie BessantKatie Bessant, owner of The Holiday Hive, is a social media expert dedicated to helping holiday cottage owners and tourism businesses elevate their digital presence and generate more bookings. Growing up in South Devon, Katie has been immersed in the tourism industry her entire life, from working in her family's B&B to becoming a successful Airbnb superhost. With experience spanning roles like waitressing, cleaning holiday lets, and leading marketing for one of the UK's largest holiday letting agencies, Katie combines her deep industry knowledge with her passion for social media to empower property owners to stand out online and thrive.Connect with Katie and The Holiday HiveWebsite: https://theholidayhive.com/Facebook: https://www.facebook.com/theholidayhiveofficial/Instagram: https://www.instagram.com/theholidayhive/Youtube: https://www.youtube.com/@HolidayHive Tiktok: https://tiktok.com/@theholidayhiveofficial Linkedin: https://www.linkedin.com/in/katie-bessant/Stop letting potential guests slip through your fingers. Tune in now and learn how to make Instagram work for your vacation rental business!The key moments on this episode are:00:00:00 Instagram: A Booking Powerhouse for Vacation Rentals00:00:56 Meet Katie Besant: Social Media Expert for Holiday Rentals00:04:44 Instagram's Power for Direct Bookings00:06:40 Types of Instagram Content for Booking Success00:13:48 Balancing Instagram Content and Posting Frequency00:16:03 Hashtags and Instagram Trends00:20:17 Effective Use of Call-to-Actions (CTAs)00:22:34 Getting Started with Instagram for Direct Bookings00:24:54 Instagram Course for Holiday Cottage Owners—-----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing this 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating a 3-month content calendar targeted to your ideal...

Joined by Tony Self, known as Tech Tony, a pivotal figure at Harcourts Hunter Mason Realty Group. This session kicks off a series exploring the intersection of real estate and cutting-edge technology. Tony, with his extensive background in both sectors, shares invaluable insights into how agents can leverage artificial intelligence to enhance their business practices. The discussion delves into practical applications of AI in real estate, focusing on tools that streamline CRM processes, improve lead generation, and offer predictive market analytics. Tony and Ben also examine the future potential of AI in transforming how real estate professionals engage with clients and manage data. Learn from a detailed conversation about how to integrate AI into your real estate operations effectively. Timestamps guide you through discussions on optimizing business efficiency, the role of AI in predictive analytics, and strategies for staying ahead in the digital curve. Timestamps & Key Topics: [00:00:00] - Introduction to AI's Role in Modern Real Estate [00:01:16] - Effective Use of AI for Client Engagement and Data Management [00:06:14] - Tools and Technologies Enhancing Real Estate Practices [00:09:09] - Key Benefits of Integrating AI in Daily Real Estate Operations [00:16:19] - Exploring Future Trends in Real Estate Technology [00:18:17] - Practical Tips for Implementing AI Tools in Your Business [00:23:12] - Recap and Key Takeaways on AI in Real Estate

In this episode of The Future of Teamwork, host Dane Groeneveld is joined by Tina Gunaldo, PhD, DPT, MHS, owner of Collaborate for Health, to discuss how team science can make any type of team run smoother, even outside the health space. Tina shares her journey from healthcare practitioner to academic, motivated by a passion for improving interprofessional collaboration in healthcare. She shares the need for structured teamwork training, her 30 characteristics of team science, and how goal setting and division of roles and responsibilities are vital for any team to succeed. Tina also explains the importance of including the patient in the team decision-making process. She discusses using metrics informed by transparent processes and how teamwork training drives long-term ROI. This conversation is packed with practical insights for leaders who want to build high-performing teams in any field.Key Takeaways:00:00 Introduction and Guest Welcome02:05 Tina's Background and Journey04:33 Interprofessional Collaboration in Healthcare10:00 The Importance of Team Science14:19 Developing Effective Backup Plans21:44 Customer-Centric Goal Setting24:58 Challenges in Customer-Centric Organizations25:49 The Power of Customer Involvement26:55 HR Functions and Internal Customers27:42 Effective Use of Employee Surveys29:07 Goal Setting and Team Collaboration34:21 The Importance of Teamwork Training35:23 Implementing New Initiatives40:13 Leadership and Team Management42:18 Empowering Patients as Leaders45:53 Final Thoughts and Key Takeaways

Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients?In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing gets left behind and every potential client is maximized.In this episode, you'll learn:How to effectively track your leads in the moment to avoid missing out on opportunities.The importance of having a clear next step for leads to move through the sales funnel.Why a well-defined conversion strategy can drastically improve your lead-to-client ratio.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

✴ The 7 S's of Marketing ✴ - this is the 7 step framework I use to help wellness entrepreneurs like you, simplify how you can connect more authentically with your ideal audience. With this framework, you will learn about addressing client struggles, setting targeted goals, and applying specific strategies to create content that resonates deeply with potential clients.  Episode Highlights: Identifying Client Avatars: Understand the importance of defining specific client avatars to tailor your marketing strategy effectively. Seven S's of Marketing: Learn my 7 S's framework to create meaningful content and attract your ideal wellness clients. Client-Centric Content: Discover how focusing on client struggles and successes can drive engagement and loyalty. Developing Unique Structures: Leverage your unique skills and stories to differentiate your practice from others in the wellness industry. Effective Use of Stories: Craft compelling narratives from your experiences and client transformations to build trust and showcase your expertise. Join me for my → Instagram Message Makeover Class, a six-week Message Makeover Clinic for 2025, designed to help entrepreneurs enhance their messaging and consistently attract clients! Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a coaching call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free guide with the 6 Figure Workshop System so you can sign more wellness clients into your business: https://igniteurwellness.com/6-figure-lead-generation-workshops/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ignite-ur-wellness-biz/support

In this episode of The Coaching 101 Podcast, hosts Coach Daniel Chamberlain and Coach Kenny Simpson discuss tactics for overcoming man coverage defenses such as Cover 1 and Cover 0, especially during the playoff season in Oklahoma and Arkansas. They explore various strategies, including using motion, adjusting splits, and finding favorable matchups. The episode also covers practice routines, game planning, and the importance of preparation for different defensive looks. Additionally, they mention upcoming events, new publications, and share a motivational quote on unity from Rudyard Kipling.00:00 Introduction and Playoff Season Excitement00:42 Weather Challenges in Football03:22 Strategies for Man-to-Man Defense03:53 Simplifying Football for Coaches and Players04:45 Gun T Offense and Clinics11:54 Cover One and Cover Zero Explained20:01 Defensive Strategies Against Man Coverage20:34 Aggressive Play and Blitzing Techniques21:53 Game Planning and Practice Strategies23:43 Effective Use of Splits and Motions27:24 Finding and Exploiting Matchups29:03 Play Action and RPOs35:27 Final Thoughts and Coaching Tips38:48 Resources and Closing Remarks

Chapters01:54 Dave Brock's EntryIntroducing guest Dave Brock, a seasoned sales expert and author, discussing the dynamics of executive involvement in sales.02:07 The CEO's Role in SalesUnderstanding the strategic involvement of CEOs in sales, particularly in early-stage companies.02:46 Current Roles and InsightsDave illustrates his current role advising large companies and the unique challenges of early-stage companies.04:04 The Sustainable Role of CEOsDiscussion on how CEOs should balance their involvement in sales to ensure sustainability and growth.05:22 Leveraging Executive PresenceStrategies on how and when CEOs should intervene in sales processes to leverage their authority and experience.06:57 Opening Doors in SalesAnecdotes on how executive titles can accelerate business development and client engagement.07:45 Transition in CEO InvolvementExploring why CEOs might reduce their direct involvement in sales over time and the importance of empowering sales teams.09:56 Effective Use of Executive InfluenceDave shares how CEOs should be strategically used in sales, not just for authority but for significant business impact.10:01 Anecdote: CEO as a Symbolic PresenceHighlighting a quirky yet strategic use of a CEO's presence in international negotiations.11:29 CEO Missteps in Sales InterventionsA discussion on the potential risks and pitfalls when CEOs overstep in sales situations.16:17 The Importance of Strategic Executive InvolvementUnderlining when and why sales teams should leverage their CEOs, with a focus on access and displaying commitment.19:43 CEO Preparedness and CoordinationInsights into how sales teams should prepare and justify the involvement of senior executives in sales discussions.23:15 Establishing Organizational Support StructuresHow companies should structure executive support to ensure agility and efficacy in sales support.27:06 Long-term Strategic EngagementEncouraging CEOs to engage deeply with sales processes to drive organizational success and growth.44:59 Closing RemarksRecapping the essential points of CEO involvement in sales and the benefits of strategic executive participation.About GuestProvided:  Dave is author of the Sales Manager Survival Guide and the upcoming Sales Executive Survival Guide. He is CEO of Partners In EXCELLENCE, boutique consulting company working with Global 500 technology, industrial product, and professional services company.  He is also a highly sought after coach to CEOs, CROs and other executives. AI: Dave Brock is a seasoned professional with a knack for helping businesses navigate the fast-paced and often complex world of sales. He operates as the CEO of Partners in EXCELLENCE, a consulting firm that aids companies in becoming top performers in their fields. Known for his remarkable ability to analyze data and implement strategies that yield tangible results, Brock is admired by many in the industry. Brock carries with him a rich experience and deep understanding of the corporate environment, which allows him to provide effective solutions to companies struggling to cope with change. His forte lies in simplifying the intricacies of the business world, enabling organizations to seize opportunities and launch effective action plans with ease.About Guest CompanyPartners In EXCELLENCE is a consulting firm renowned for its solutions that help business leaders and sales teams deal with today's intricate and dynamic corporate landscape. Their primary aim is to work closely with their clients, helping them innovate, transform and eventually emerge as leaders in their respective fields. Their team of experts provide invaluable coaching and design customized solutions based on the individual needs of each business. According to testimonials, they have a proven track record in rapid data analysis, isolating distraction from useful information, and in devising strategies that lead to practical results. In a nutshell, Partners In EXCELLENCE equips businesses to manage change effectively and succeed in the ever-evolving world of commerce, ensuring they can excel and outperform their competition.Social Links LinkedIn: (27) David Brock | LinkedInCompany website and blog: Home - Partners in EXCELLENCEemail: dabrock@excellenc.comLink to Dave Brock's book Sales Manager Survival Guide: Book - Partners in EXCELLENCELink to Dave Brock's article that spurred the conversation: https://partnersinexcellenceblog.com/the-ceo-card/Link to book recommended by Dave Brock, Co-intelligence by Ethan Malek; Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: BooksLink to podcast recommended by Dave Brock: Armchair Expert Armchair ExpertAdam Grant Podcast Podcasts – Adam GrantDave Brock's answer to the question What does every CEO need to know to win in this market?  We need to actually be in the business, working with our people. And I don't mean micromanaging but helping them understand our strategies. Working in the business, actively engaging your people, creates workplaces where people feel challenged and want to work and want to perform. 

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode:The Revenue Growth Habit by Alex GoldfaynConnect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business?In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability. In this episode, you'll learn:Why having too much on your plate makes time optimization nearly impossible.The importance of clear focus, structured plans, and a solid sales strategy.How to effectively streamline tasks and set realistic expectations to maximize productivity.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

Unlock the secrets of local SEO and more for extended stay for hotels!  We're joined by Gordon Liametz, founder and CEO of Digital Escape, who breaks down actionable steps to make your hotel stand out in local searches. Whether you're managing an independent property or a branded hotel, this conversation reveals how small changes can drive big visibility.  Tune in and learn how to position your extended stay property as a top choice in your area! In this episode, you'll learn: •    Local SEO Basics – What is local SEO, and why it matters more than you might think. •    Google Algorithms Explained – Discover the 5 algorithms impacting your hotel's visibility. •    The Power of Local Searches – 46% of mobile searches are local intent-based, not brand-focused. •    20-Step Self-Audit Checklist – Start improving visibility with Gordon's proven checklist. •    Google Business Listing Essentials – Tips to maximize your hotel's Google Business profile. •    Star Ratings & Photos – Why accurate ratings and quality images can transform booking rates. •    Effective Use of Keywords – How to use keywords, geo-marking, and latitude/longitude for a boost. •    Video and Photography Tips – Balance authenticity and professionalism to attract guests. •    Seasonal Tips for Visibility – Update your listing images and hero photos for the best impact. Get insider insights to improve your online presence and outshine competitors in local search results! Today's episode is sponsored by ESLA's inaugural regional event, taking place Wed. Dec 4 at the Crowne Plaza Ravinia in Atlanta. Learn more at ESLA.org. Also, sposnored by Dellisart Hospitality (www.dellisart.com), the leader in the third-party management of Extended Stay hotels.  #HotelSEO #LocalSEO #HospitalityMarketing #DigitalEscape #HotelVisibility #HotelMarketing #SEOExperts  

Going smaller to go bigger might sound counter-intuitive, but this mindset helped Tyler Rossi transform his newly launched recruitment business from zero to $250k revenue!    In this episode, you will hear Tyler's approach to niching down and the strategies that helped him win the majority of inbound clients and establish himself as one of the leading authorities in the metals and steel recruitment industry.   Tyler is the President of American Dream Search and Host of The Recruiter of Steel podcast. He's one of the top headhunters in America for sales talent in the Steel and Metals Industry.   Tyler's story is one of determination and success in the face of adversity, and I'm excited to dive into his experiences and insights today.   Episode Outline and Highlights   [01:55] How Tyler got into recruitment and why he chose metals as a niche. [08:07] Tyler's story of resilience - getting laid off from a six-digit sales job while his wife was 32 weeks pregnant. [12:44] Difficulties of the first six months of a recruitment business and how niching down became a game-changer. [17:37] Getting the first client via LinkedIn Automation - Tyler shares his tech stack. [20:17] Turning it around from zero to $250k - discussion on business development. [23:53] How to establish yourself as the go-to authority in your niche. [30:57] Podcasting is an effective engagement tool to go above and beyond. [38:39] A creative way of using videos to promote your client and strengthen relationships. [43:55] Work and life integration: How many hours does Tyler work a day to take care of their daughter? [46:01] What is next for Tyler and American Dream Search?   Go Smaller to Go Bigger - Top Benefits of Niching Down to a Specific Industry   When Tyler attempted to broaden his scope as a sales recruiter - he felt overwhelmed and things did not work out. He recalled how he already established his network in the steel industry and decided to focus on this niche. It was indeed a game-changer for Tyler!    His conclusion is “The riches are in the niches!” He highlighted below benefits and how niching down worked for him:   Reduced Competition: By focusing on the steel industry, he reduced his competition from 26,000 recruiters in the US to only around five competitors in the same industry in his domain. Authority Building: It was easier for Tyler to add value to the industry and be an established figure in the steel industry through continuous sharing of content and podcasting. Higher Demand: Targeting a specialized industry can lead clients to view you as a high-value resource, as you bring industry-specific knowledge and connections. Even if you only place 10 candidates in a year with an average of $25k fee, you already have substantial revenue. Efficient Networking: Focusing on a niche simplifies networking efforts. Tyler concentrates on key decision-makers and candidates via targeted marketing and MPC.   How to Establish Yourself as the Go-To Expert in Your Niche   Tyler's reputation grew as he focused on the metal and steel sector, allowing him to generate trust and recognition in the metals industry. He started his podcast, The Recruiter of Steel, to bring added value to the industry. He also utilized LinkedIn by consistently posting content related to the industry which has gained traction, especially to decision-makers. Out of his 7000 connections, around 75% are in the metal and steel industry.   Consistency in these actions made Tyler a recognizable authority in his niche. As he shared, “As far as an ROI … I would say the majority of my business now, I would say is inbound. Most of it is coming inbound to me. I haven't run an MPC campaign in probably three, or four months because all of this is coming to me and I have enough business with it. It's because I've established myself as that authority. It's brought in multiple six figures for me just doing posting and just interacting on LinkedIn.”   Other Action Items That Turned Around His Business   The first six months of Tyler's business brought in no revenue. However, he had a breakthrough that transformed it from zero to a $250k profit. That is niching down, and establishing himself as an authority. However, there are also other action items he shared that helped him, which I am sure a lot of listeners can relate to:   Full Commitment and Resilience: When Tyler was laid off, he committed entirely to his recruitment business, even though it took six months of effort without income to gain traction.   Mentorship and Continuous Learning: Seeking guidance, Tyler connected with Scott Tuttle, a successful recruiter who provided critical advice on areas like contract terms and marketing strategies. This mentorship helped Tyler refine his approach, close deals, and streamline his operations.   Effective Use of Technology: Tyler used a tailored tech stack, including LinkedIn automation through Skylead, Sales Navigator, Apollo for marketing, and Crelate for CRM management. These tools allowed him to be targeted and efficient in his outreach, helping him reach the right clients and candidates without resorting to mass emails.   Tyler Rossi Bio and Contact Info   Tyler Rossi is the President of American Dream Search and Host of the Let's Talk Talent podcast (now rebranded as The Recruiter of Steel podcast). He is one of the top headhunters in America for sales talent in the Steel/Metals Industry.   But it wasn't always this way.    For the longest time, Tyler put off going into business full-time. While he had his LLC on the side, Tyler never had the guts to go all in. He had the six-figure tech sales job and the job security and benefits that came with it.  He had the house, and the marriage, and his daughter was soon on the way.    Fast forward to September of 2023, Tyler was forced to take the leap of faith he was putting off for so long. He was abruptly laid off from his job. There was no warning, no severance…nothing.    Six-figure paycheck? Poof

These are my 5 non-negotiables for building a workout plan that will actually get you results. If you follow this list, you're bound to see + feel results in the gym.Episode Highlights: Why a well-structured workout plan is crucial for achieving fitness goalsQuality versus quantity with your workouts + repsThe importance of consistency with exerciseWhy full-body workouts are most effectiveHow mobility supports strength trainingProgressive overload for muscle growth Join the Broads waitlist and get the founder's discount when we launch!Are you ready to uplevel your health & fitness with Legion?  Use code TaraTalk for 20% off your first order and double loyalty cash back any order after that when you shop at LegionAthletics.comIf this episode resonated please leave a rate & review and share with friends! Your support means so much! Watch the episode on YouTube HERE. Follow along on @taralaferrara for no BS fitness + life advice. Follow along on @thetaratalk for episode updates and extra content. 

www.wintheseason.com Steve Collins, host of Coach Unplugged from 5th Quarter Studios in Madison, Wisconsin, dives into essential game management strategies, focusing on optimizing timeouts for maximum effectiveness. He begins by acknowledging key sponsors, like Doctor Dish, the leading shooting machine provider, and highlights resources like Teach Hoops, a comprehensive platform for coaches seeking growth. The episode centers on insights from Collins' "Win This Season" masterclass, where he explores fundamental aspects of game management, particularly the structured use of timeouts. Collins emphasizes that effective timeout management can be transformative in guiding a team through high-pressure moments. He breaks down his approach into manageable phases within a timeout, stressing the importance of clear, concise communication and structured steps to help players refocus and understand their key tasks. In Collins' method: First 15 Seconds – Players regroup, grab water, and refocus, while Collins confers with his coaching staff. Next 15-20 Seconds – He and his staff outline core adjustments and assess strategic pivots without overwhelming the players. Remaining Time – Collins delivers one key message, repeated at the end for retention. He also integrates a quick recap of timeout status and possession details via a visual aid from an assistant coach. The philosophy underscored here is simplicity: keeping instructions focused, clear, and manageable allows players to execute without confusion. Collins extends this principle to halftime discussions, end-of-game scenarios, and momentum shifts, reiterating that concise, clear direction empowers players to handle the game's dynamic shifts effectively. For more in-depth coaching resources, he invites listeners to attend his free Win This Season sessions, rich with handouts and practical guidance, at winthisseason.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He's the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he's used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you're looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence. Key Highlights: Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance. Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed. Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement. Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact. Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content. If you're serious about taking your social media strategy to the next level, you won't want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

 In this episode of Business Power Hour with Faith Mariah, my guests and I discussed: Effective Use of Trip Wires: Sage Grayson shares her brilliant $7 trip wires strategy. Discover how offering a killer deal within the first 15 minutes can boost your sales and turn new customers into loyal fans. Simplifying Your Sales Process: Monica Froese talks about the magic of a central shop model and the introduction of “Monica Money.” Learn how this simple gift card concept can reduce refunds and increase customer satisfaction. The Power of Pre-Selling Cora Lynn Hazelwood reveals her secrets to treating pre-sold programs like active ones. Get insights into how intake forms and real-time feedback can polish your offerings before the full launch. Handling Negative Feedback Gracefully: Faith and Cora Lynn discuss how to distinguish between valid and invalid complaints, and Sage shares her methods for dealing with nasty comments—spoiler alert: it's all about boundaries! Legal Protections and Brand Defense: Monica shares a riveting story about protecting her brand “Redefining Moms” from intellectual property theft. Learn the importance of legal protections and how to be ready to enforce them. Let;s Connect:  ⚡️ Join Creator Camp HERE: https://www.faithmariah.com/social-media-membership ⚡️ Join the Becoming Boss Mastermind HERE.  https://faithmariah.mykajabi.com/becoming-boss-mastermind-waitlist ⚡️ Sign up to get notified when Power Hour is happening live! https://www.faithmariah.com/BUSINESS_POWER_HOUR ⚡️ Join the Free Facebook Group https://www.facebook.com/groups/581614028960508 ⚡️ Instagram  https://www.instagram.com/the.faith.mariah/ ⚡️ TikTok  https://www.tiktok.com/@the.faith.mariah ⚡️ www.faithmariah.com  

Send Everyday AI and Jordan a text messageWin a free year of ChatGPT or other prizes! Find out out.In today's episode, we're diving into the 7 most common mistakes people make while using large language models like ChatGPT.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Understanding the Evolution of Large Language Models2. Connectivity: A Major Player in Model Accuracy3. The Generative Nature of Large Language Models4. Perfecting the Art of Prompt Engineering5. The Seven Roadblocks in the Effective Use of Large Language Models6. Authenticity Assurance in Large Language Model Usage7. The Future of Large Language ModelsTimestamps:02:30 LLM knowledge cut-off09:07 Models trained with fresh, quality data crucial.10:30 Daily use of large language models poses risks.14:59 Free chat GPT has outdated knowledge cutoff.18:20 Microsoft is the largest by market cap.21:52 Ensure thorough investigation; models have context limitations.26:01 Spread, repeat, and earn with simple actions.29:21 Tokenization, models use context, generative large language models.33:07 More input means better output, mathematically proven.36:13 Large language models are essential for business survival.Keywords:Large language models, training data, outdated information, knowledge cutoffs, OpenAI's GPT 4, Anthropics Claude Opus, Google's Gemini, free version of Chat GPT, Internet connectivity, generative AI, varying responses, Jordan Wilson, prompt engineering, copy and paste prompts, zero shot prompting, few shot prompting, Microsoft Copilot, Apple's AI chips, OpenAI's search engine, GPT-2 chatbot model, Microsoft's MAI 1, common mistakes with large language models, offline vs online GPT, Google Gemini's outdated information, memory management, context window, unreliable screenshots, public URL verification, New York Times, AI infrastructure. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/