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4 episodes with effective use
4 episodes with effective use
4 episodes with effective use
4 episodes with effective use
2 episodes with effective use
2 episodes with effective use
3 episodes with effective use
2 episodes with effective use
3 episodes with effective use
Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical examples and warns against the misuse of these principles, emphasising the importance of integrity in maintaining audience trust.Chapters00:00 Introduction to Influence and Persuasion01:30 Overview of Dr. Cialdini's Seven Principles06:14 Deep Dive into Scarcity09:03 Effective Use of Scarcity in Speaking09:44 Maintaining Integrity with Scarcity12:03 Practical Tips for Speakers14:39 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker and where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.
Send us a textThe Art of Preparedness in a Hair SalonIn this episode, Jen and Todd discuss how preparedness will set your business apart. They touch on the importance of growth opportunities, freedom in the workplace, and the value of supportive mentorship. The episode highlights how using technology and innovative practices can enhance both client and staff experiences. They also share insights on the essential tasks like maintaining cleanliness, conducting real consultations, and the overall importance of creating a welcoming environment. With real-life examples and practical advice, Jen and Todd provide a blueprint for running a successful client and employee-focused salon.00:00 Welcome Back! Catching Up with Jen00:33 Discussing Last Week's Guest: Brooke01:22 Preparedness and Opening Takes02:05 Business Insights: Private Labels and Value Creation05:24 Career Reflections and Personal Growth10:03 Creating a Welcoming Salon Environment13:53 The Importance of Cleanliness and Consistency19:59 Collaboration at Hello Hair Co.20:31 Encouraging Collaboration in the Salon21:17 The Importance of Asking for Help22:01 Adherence to Foundational Principles22:14 Product Selection and Client Satisfaction23:08 Effective Use of Social Media24:53 Small Touches That Make a Big Difference26:09 Leveraging Technology for Client Experience28:42 Creating Growth Opportunities for Staff31:12 Balancing Freedom and Responsibility32:22 Supporting and Mentoring Your Team33:53 Ensuring Proper Equipment and Tools36:14 Marketing, Social Media, and Education37:46 Final Thoughts and ConclusionLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website
In this episode of the Child Anxiety FAQ Podcast, Dawn Friedman addresses a listener's question about the use of reward charts for anxious children. Dawn shares her extensive experience working with families and discusses the complexities of using rewards and charts. She explains her flexible stance on rewards, noting the potential pitfalls, such as children focusing on rewards rather than the process. Dawn also highlights the importance of celebrating family efforts and accomplishments holistically. For more insights and to post your own questions, visit ChildAnxietySupport.com/podcast.00:00 Introduction to Child Anxiety FAQ Podcast00:29 Thoughts on Reward Charts for Anxious Children02:09 The Problem with Rewards03:21 Effective Use of Charts and Celebrations04:25 Implementing a Family Plan06:56 Focusing on Family Behavior10:06 Conclusion and SupportMentioned in this episode:Sign up for Resiliency Sprint at a discount!My signature course, Resiliency Sprint, is available at a discount JUST for podcast listeners in honor of Mental Health Awareness Month! Head to my site to learn all about this 4-week program to build greater confidence and competence in your anxious child and then sign up with code PODCAST to get 50% off the coached and un-coached versions! RESILIENCY SPRINT
In this episode of 'Passports, Profits, and Pixie Dust,' learn how to strategically leverage Instagram and Facebook to grow your travel business. Discover the importance of optimizing your profile, utilizing stories, reels, and Facebook groups, and engaging with followers to convert them into clients. The episode also covers the best types of posts, the importance of engagement over reach, and practical tips for turning followers into email subscribers. Tune in for actionable advice designed specifically for travel advisors looking to attract and retain dreamy clients online. 00:00 Introduction to Growing Your Travel Business Online 00:53 Leveraging Instagram and Facebook for Travel Leads 03:43 Optimizing Your Social Media Profiles 11:34 Effective Use of Stories, Reels, and Facebook Groups 17:00 Engagement Over Reach: Building Relationships 19:22 Creating Content That Converts 24:13 Conclusion and Next Steps 25:10 Turning Followers into Email Subscribers Links mentioned: Sign up for the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @lindsaydollinger on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.00:00 Introduction and Guest Introduction01:13 New Strategies in Publicity02:04 Collaborative Approach with Authors03:08 Direct Media Connections06:07 Effective Use of LinkedIn09:36 Building Long-Term Media Relationships17:16 Social Media Strategies for Authors23:51 Establishing Client Relationships24:07 Success Stories and Client Wins25:00 The Importance of Persistence26:23 Leveraging Niche Publications30:02 Networking and Podcasting31:26 Exploring Newsletters and Substack34:24 The Value of Social Media Engagement35:46 Final Thoughts and Key Takeaways
Wait. Gemini 2.5 can do whhhaaaaat?
Lulu Cheng Meservey puts founders in control of their narrative using one simple principle: Go Direct. This week, we're revisiting our conversation with the CEO and Founder of Rostra, the go-to communications agency for Silicon Valley founders. Lulu joins Lightspeed Partner and Host Michael Mignano on the podcast to talk about her modern communications playbook for founders of places like Ramp, SSI, Scale, Anduril, Suno, and The Free Press. They talk about why a comms strategy is just as important as a product strategy. Plus, Lulu shares her after action reports on Based Zuck, SpaceX, Tesla, and Waymo. Episode Chapters:(00:00) Introduction (01:29) Why Founder Led Communication Works (03:47) Challenges and Strategies for Founders(06:49) Lulu's Career Experience(08:34) Substack (12:11) Have a Clear Company Mission (18:01) The ‘Go Direct' Manifesto(23:59) Traditional Media in Communication Strategy(24:40) Targeted Communication: Persuading Key Decision Makers(25:54) Effective Use of Press and Media Outlets(28:30) Lulu's After Action Report: Tesla's Recent Event(36:11) Apple's Strategy and Public Perception(38:46) Waymo's Underrated Progress in Autonomous Vehicles(40:17) Meta's Positive Feedback Loop and Based Zuck(43:42) The Importance of Founder-Led Companies(47:27) Final ThoughtsStay in touch:www.lsvp.comX: https://twitter.com/lightspeedvpLinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/Instagram: https://www.instagram.com/lightspeedventurepartners/Subscribe on your favorite podcast app: generativenow.coEmail: generativenow@lsvp.comThe content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
Private equity is making moves in the legal industry, and Crispin Passmore has a message for firms that think they can ignore it: adapt or risk getting left behind. Chris Batz and Howard Rosenberg sit down with Crispin, the co-founder of Stratify and a former U.K. regulator turned law firm consultant, to talk about what's happening on both sides of the Atlantic. Why has the U.K. embraced alternative business structures while the U.S. continues to resist change? Is the legal industry really evolving, or does it just feel that way to those pushing for reform? Crispin shares his perspective on where things stand, why some firms feel no urgency, and what's fueling the momentum in places like Arizona. Crispin also dives into what private equity sees in the legal sector: why investors are drawn to it, how they're already involved, and what it means for firms that want to stay competitive. But money alone won't solve the industry's biggest challenges. Governance structures are outdated. Succession planning is a mess. Many firms still operate as if the market hasn't changed in decades. Crispin explains why those who are looking outward, not inward, will have the biggest advantage in the years ahead. Change may feel slow, but as Crispin puts it, revolutions rarely happen overnight. When the shift picks up speed, will firms be ready? Episode Breakdown: 00:00 Introduction to Private Equity in Legal Industry 03:04 Comparison of U.K. and U.S. Legal Market Liberalization 05:50 Success of ABS in the U.K. 08:02 U.S. States Experimenting with Legal Market Liberalization 11:45 Structuring National Practices from Arizona ABS 14:55 Vulnerability of Law Firms to Market Changes 16:45 Private Equity Interest in Legal Market 19:06 Alternative Ways for Private Equity to Enter U.S. Legal Market 21:15 Challenges of Private Equity in Traditional Law Firms 25:13 Changing Dynamics in Law Firms with Private Equity 29:02 Future of U.S. Law Firms with ABS in the U.K. 33:35 Effective Use of Raised Capital by Law Firms 35:17 IPOs vs. Private Markets for Law Firms Links Connect with Crispin Passmore: Profile: https://www.linkedin.com/in/crispin-passmore/ Firm Website Bio: https://www.passmoreconsulting.co.uk/about-me Connect with Howard Rosenberg: LinkedIn profile: https://www.linkedin.com/in/hrosenberg/ Company web profile: https://www.baretzbrunelle.com/howard-rosenberg Connect with Chris Batz: LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ LinkedIn Company page: https://www.linkedin.com/company/columbus-street/ Columbus Street website: https://www.columbus-street.com/ Podcast production and show notes provided by HiveCast.fm
Have you tried Buzzsprout's new fan mail feature yet? It lets your listeners text you directly, making it easier than ever to build real connections with your audience. Inspired by a mailbag question on how to take advantage of this feature, we kick things off with a conversation about how to use this tool AND OTHER TOOLS to boost engagement. From there, we explore creative ways to elevate your video branding using intentional visual elements that help your podcast stand out. In the second half of the show, we share more listener questions and give tips on how to land more guest spots on other podcasts and grow your audience by showing up in the right spaces. So, if you're a newbie or if you're looking to level up, this episode includes many ideas to help you deepen your connection with listeners, sharpen your visual identity, and grow your podcast with intention.Episode Highlights: [3:30] Buzzsprout's Fan Mail Feature Discussion[11:13] Strategies for Effective Use of Fan Mail Feature[30:17] Visible Branding Elements in Video Podcasts[43:24] Sonic Branding and Audio Elements [44:07] Strategies for Becoming a Podcast Guest[53:03] Engagement and Social Media Strategies for PodcastersLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingThe Trend Report with Sid Meadows:https://www.sidmeadows.com/episode152Buzzsprout Fan Mail: https://www.buzzsprout.com/blog/introducing-fan-mailRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
This episode is a "how to" of garage organizing! Sarah and I are here to tell you about ALL things relating to garages, and if you are someone who doesn't love organizing garages--we're trying to convince you they're GREAT! LINKS FOR LISTENERS: Connect with Melissa at Pro Organizer Studio: hello@proorganizerstudio.com Sarah's Tidy Stock Photography: CLICK HERE Costco Shelving: CLICK HERE Container Store shelving: CLICK HERE Costco hand truck: CLICK HERE Melissa's favorite Home Depot folding dolly: CLICK HERE SHOW DETAILS: Mastering Garage Organization: Tips, Tricks, and Secrets for Professional Organizers In this episode of the Pro Organizer Studio Podcast, host Melissa Klug is joined by fellow organizer Sarah Brent to tackle the daunting but lucrative task of organizing garages. They dive into the specifics of how to efficiently manage a garage organization project, including preparation, necessary tools, safety tips, and maximizing client satisfaction. Along the conversation, they share personal anecdotes, highlight essential products, and encourage organizers to break through common fears and hesitation associated with garage jobs. Whether you're a seasoned pro or just starting out, this episode provides valuable insights and practical advice for turning a messy garage into a thriving aspect of your organizing business. 00:43 Garage Organizing: A Lucrative Opportunity 02:28 Personal Stories and Experiences with Garages 03:19 Challenges and Misconceptions about Garage Organizing 11:29 Gender Norms and Overcoming Fears in Garage Organizing 31:18 Practical Tips and Tools for Garage Organizing 37:42 Understanding Bagster and Junk Hauling Options 38:41 Dealing with Hazardous and Special Waste 41:58 Safety Concerns and Precautions 44:45 Essential Garage Tools and Equipment 49:14 Organizing and Cleaning Strategies 01:05:17 Effective Use of Shelving and Vertical Space 01:11:20 Pegboard Organization Tips 01:12:11 Investing in Garage Systems 01:14:41 Garage Gym Setup 01:20:06 Bins 01:23:50 Moisture Control and Storage Tips 01:28:46 Labeling and QR Codes Debate 01:33:29 Monetizing Garage Organization 01:39:47 Final Thoughts and Resources
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst.They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They discuss the importance of building strong personal connections with clients, the role of AI in content creation, and the future of online coaching. Trevor also shares his insights on pricing strategies and the significance of niche-specific coaching to drive long-term client engagement and business growth.Connect with Justin Green on InstagramConnect with Trevor Wittwer on InstagramConnect with Coach Catalyst on Instagram-00:00 Introduction and Defining the Super Coach01:49 The Origin of Coach Catalyst04:33 Challenges and Solutions in Scaling Coaching06:42 Evolving with COVID and Building a Workout Builder08:23 The Importance of Education and Connection12:56 Navigating the Online Coaching Landscape21:52 Hybrid Coaching Models and Lead Generation24:24 The Importance of One-to-One Coaching24:49 Scaling Personalized Coaching25:08 Leveraging Video for Deeper Connections25:46 The Role of Technology in Coaching27:55 Effective Use of AI in Coaching29:31 Personalizing Client Content31:17 Niche Coaching and Pricing Strategies35:16 Recurring Revenue Models in Coaching39:24 The Future of AI in Coaching45:33 Analyzing Client Data with AI46:44 Defining Wealth and Final Thoughts
Welcome to the Sustainable Clinical Medicine Podcast! In this episode Dr. Sarah Smith welcomes Dr. Ben Reinking, a pediatric cardiologist, to share his transformative journey through medicine. Despite facing significant challenges such as overwork and team reductions, Dr. Reinking managed to redefine his approach to clinical practice. He candidly discusses his struggles with excessive workload and lack of support, leading him to experience burnout symptoms, like disturbed sleep and increased isolation from colleagues. Through the use of gratitude exercises and professional coaching, he was able to shift his mindset, prioritize self-care, and reintegrate joy into his work. Dr. Reinking's insights offer valuable lessons for healthcare professionals looking to redesign their clinical days for long-term fulfillment and efficiency. Here are 3 key takeaways from this episode: Prioritize Personal Well-being: Dr. Reinking emphasized the importance of scheduling "me time" and ensuring it holds the same priority as professional responsibilities. This includes commitments like exercise and family time, crucial for maintaining personal health and happiness. Effective Use of Teamwork: Overcoming isolation by effectively utilizing and connecting with multidisciplinary teams can mitigate workload pressure. Dr. Reinking's experience shows that working collaboratively with colleagues and fostering a sense of community enhances the overall clinical environment. Embrace Coaching and Gratitude: A shift in mindset through coaching and daily gratitude exercises can significantly change how practitioners cope with challenging situations. Dr. Reinking found that focusing on what he was grateful for helped reshape his approach to daily clinical challenges. Dr. Ben Reinking Bio: Dr. Ben Reinking is a board-certified General Pediatrician and Pediatric Cardiologist, dedicated to guiding physicians toward fulfilling careers. As a Master Certified Physician Development Coach and member of the International Coaching Federation, Dr. Reinking specializes in coaching physicians to thrive in the healthcare system. He has clinical expertise in pediatric cardiology, echocardiography, and fetal cardiology. He has held leadership roles, including Medical Director of Pediatric Echocardiography and Clinical Pediatric Cardiology, and served as a mentor to medical professionals. Dr. Reinking founded The Developing Doctor to help physicians develop the skills, mindset, and resources necessary to create the life and career they envisioned when entering medical school. -------------- Would you like to view a transcript of this episode? Click here **** Charting Champions is a premiere, lifetime access Physician only program that is helping Physicians get home with today's work done. All the proven tools, support and community you need to create time for your life outside of medicine. Learn more at https://www.chartingcoach.ca **** Enjoying this podcast? Please share it with someone who would benefit. Also, don't forget to hit “follow” so you get all the new episodes as soon as they are released. **** Come hang out with me on Facebook or Instagram. Follow me @chartingcoach to get more practical tools to help you create sustainable clinical medicine in your life. **** Questions? Comments? Want to share how this podcast has helped you? Shoot me an email at admin@reachcareercoaching.ca. I would love to hear from you.
In this episode of the Medical Aesthetics Marketing Show, hosted by Pam (the Aesthetics Junkie), digital marketing strategies specifically focusing on Search Engine Optimization (SEO) for medical aesthetic practices are discussed. The guest, David Kaminski, a local SEO expert, delves into key topics such as the importance of 'near me' search terms, leveraging Google Maps, optimizing Google My Business profiles, and creating effective blog content. David provides actionable tips for increasing visibility on Google through strategic use of blog posts, geotagged images, and linking strategies. He also highlights essential tools like Google Search Console and SEMrush for keyword research and tracking progress. The episode aims to help medical aesthetic practitioners improve their online presence, attract more leads, and ultimately grow their business.00:00 Introduction to the Medical Aesthetics Marketing Show00:05 Understanding SEO and 'Near Me' Search Terms00:55 Welcome David Kaminski: Local SEO Expert01:38 The Importance of Google Maps for Local SEO02:55 Maximizing Google Business Profile Activity08:00 The Role of Google Reviews in SEO09:40 Tracking Local Pack Performance10:20 Introduction to Google Search Console12:01 Effective SEO Strategies for Your Website19:14 The Ultimate Goal: Stop Paying Google for Ads19:32 Effective Use of FAQs on Your Website20:03 The Power of Industry-Specific Backlinks23:43 Creating Consistent and Quality Content26:06 Optimizing Your Website for Local SEO28:23 Researching and Targeting Easy Keywords31:53 Leveraging AI Tools for SEO33:30 Common SEO Mistakes and Easy Fixes35:50 Conclusion and Final ThoughtsShow Notes available at http://theaestheticsjunkie.com/daveFind Dave online: LinkedIn - https://www.linkedin.com/in/davekaminski/Instagram - https://www.instagram.com/transactional.healthWebsite - https://transactionalhealth.comFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
Harnessing Humor in Marketing: An Interview with Adam Hunt of White Label ComedySummaryIn this episode of 'Present Influence,' host John Ball is joined by Adam Hunt from White Label Comedy to discuss the power of humour in marketing. Adam shares how humour can serve as a unique tool to help brands stand out amidst the clutter of social media. They delve into the inception of Adam's company, the development of their key product 'Brands Against Mundanity,' and practical steps to infuse humour into marketing strategies. The conversation covers the importance of relatable, entertaining content and ways in which humor can build trust and rapport with an audience. Adam also offers insights into their various services, including done-for-you marketing and innovative training products that help clients create engaging and humorous content. This episode is a must-listen for coaches, speakers, and business leaders looking to make their marketing more impactful and enjoyable.Go to White Label Comedy to find out more about Brands Against mundanity and other products.Chapters00:00 Introduction and Secret Marketing Tool01:15 Guest Introduction: Adam Hunt from White Label Comedy03:46 The Power of Humor in Marketing11:49 Adam Hunt's Background and Journey13:55 Launching White Label Comedy18:08 Products and Services Offered by White Label Comedy23:06 Effective Use of Humor in Different Industries26:29 Training and Tools for Coaches and Speakers30:03 The Value of Humor in Content Creation30:52 Client Experiences and Feedback34:57 Effective Use of Templates36:31 Exploring the Portal and Templates39:41 Tips for Crafting Engaging Content46:57 Subscription Benefits and Final Thoughts53:31 Conclusion and Upcoming TopicsKeywordshumour, influence, marketing, comedy, trust, rapport, audience engagement, content creation, business strategy, communication, content creation, marketing humour, Brands Against Mundanity, fill-in-the-blank frameworks, audience engagement, social media strategy, comedy in marketing, effective storytelling, marketing tips, creative marketingTakeawaysHumour is essential for influencing and engaging audiences.People prefer entertainment over being sold to.Building trust through humour enhances communication.Understanding the audience is key to effective humour.Comedy can address uncomfortable topics in a relatable way.Humour can be structured and formulaic for marketing purposes.Empathy is crucial in creating relatable contentProducts like Brands Against Mundanity help streamline content creation.Humour can significantly improve marketing strategies for coaches and speakers. Crafting a journey in content is essential for engagement.Fill-in-the-blank frameworks simplify content creation.Humour should enhance, not overshadow, the marketing message.Understanding your audience's pain points is crucial.Engagement can be maximised with relatable humour.Different types of posts serve different marketing purposes.A mix of easy and complex frameworks aids learning.Invest time in understanding what to say before being funny.Comedy can significantly enhance marketing effectiveness.Get In TouchGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please...
Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
Exploring the MBTI and it's Applications in the Workplace with Kimberly Collins. Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Connect With Our Guest Enneagram Reflections | Enneagram Coach SummaryIn this episode of the Hey Docs! Podcast, host Jill Allen welcomes back Kimberly Collins for an insightful discussion on the Myers-Briggs Type Indicator (MBTI) and its practical applications, particularly in small business settings like orthodontic practices. They explore how understanding personality types can enhance team dynamics, improve leadership, and address workplace conflicts. Kimberly explains the four categories of the MBTI, the importance of self-awareness, and the legal and ethical considerations when implementing personality tests in hiring and team management. The conversation emphasizes the value of emotional intelligence and psychological safety in creating a harmonious and productive work environment. Takeaways The Myers-Briggs Type Indicator (MBTI) can be a powerful tool for leaders, particularly in small business environments like orthodontic practices, to enhance self-awareness and understanding of their teams, ultimately creating more harmonious workplaces.It is illegal to use personality typing systems like MBTI or Enneagram for hiring, job placement, or promotions. These tools should be implemented after hiring to understand team dynamics, not as a selection criterion.MBTI focuses on "what" people do, categorizing behaviors and preferences, while the Enneagram digs into the "why" behind actions, examining underlying fears and desires. Both can be used complementarily within a practice for different purposes.For personality typing systems to be effective in a workplace, psychological safety must be prioritized. Team members should feel comfortable expressing themselves without fear of retribution from leaders or colleagues.Understanding that individuals and their leadership styles can evolve over time is important. Regular reassessment and continuous self-improvement can help leaders and their teams adapt and thrive as they grow professionally and personally.Chapters 00:00 Introduction to the Hey Docs! Podcast01:37 Welcoming Back Kimberly Collins01:45 Understanding Personality Types in the Workplace03:01 Diving Deep into MBTI Categories07:30 The Role of Personality Typing in Leadership11:42 The Evolution of Personality Over Time16:35 Breaking Down MBTI Categories21:16 Orthodontic Equipment and Practice Management23:21 Understanding Team Dynamics25:33 Legalities of Personality Tests in Hiring27:07 Effective Use of Personality Tests31:29 Challenges and Psychological Safety36:17 Comparing MBTI and Enneagram39:33 Speed Round and Final Thoughts Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Derrick Mains is the Founder and Chief Process Strategist at The Process Fixer, where he helps businesses optimize their operations and improve efficiency. With over 20 years of experience, Derrick specializes in streamlining workflows, eliminating bottlenecks, and implementing systems that drive profitability and growth. He's worked with companies across industries like manufacturing, finance, and healthcare, helping them achieve measurable results through better processes. Derrick is passionate about empowering businesses to reach their full potential through smarter, scalable system.Are KPIs killing your business? Process expert Derrick exposes why traditional metrics fail modern companies and introduces a revolutionary WWII-era management approach. Discover how focusing on systems over individual performance drives innovation and lasting success, with insights from Derrick's experience transforming hundreds of businesses. Perfect for CEOs, managers, and business owners ready to rethink performance and management.CHAPTERS:00:00 - Intro00:28 - Becoming the Process Fixer02:11 - Harnessing Collective Intelligence05:17 - Issues with All Hands Meetings07:48 - Effective Use of KPIs09:55 - Western vs Eastern Management Styles12:22 - US vs Japan: A Historical Perspective17:42 - US Transformation During WWII19:51 - Measuring Individual Performance22:25 - Negative Effects of Goal Setting25:50 - Importance of Tracking Stats31:57 - Reasons 70% of Companies Fail32:08 - Success of Systematized Companies32:49 - Inc 5000 and Business Longevity35:14 - Business Success and Failure Rates39:30 - Gaining Private Equity Buy-In42:16 - Getting Buy-In for New Ideas46:25 - Working with Derrick52:24 - Challenges in the Process54:29 - Finding KenLinkedIn: https://www.linkedin.com/in/derrickmains/Website: https://theprocessfixer.com/ABOUT OUR HOST:Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Leadership Talent Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue. You can learn more about Ken and his team attheleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/#kpi #analyticalhierarchy #improvingbusinessperformance #businesskpis #howimprovebusinessperformance
9 Tips to Unlock Free Leads with Google Business Profile (2025 Edition)(Go here for full YouTube video version: https://youtu.be/BAJDiEVsBfU)Discover 9 actionable tips to optimize your Google Business Profile and generate free leads for your real estate business. Learn practical strategies for daily updates, photo management, Q&A optimization, using chat GPT and Google Gemini for content ideas, leveraging reviews, and more. This comprehensive guide will help you enhance your profile visibility and attract more warm referrals. Whether you're a real estate agent or small business owner, these tips will help you get in front of more search traffic on Google's top search portal.-----------------------------------------------
For the twelfth & final episode of our special series with ProfitSolv, we've got a Festivus extravaganza, with all the fixin's. But, don't worry - we found a way to smuggle in some legaltech & law firm management talk! So, get some hot chocolate & snuggle up to this very special podcast episode. Featuring guest host Joyce Brafford & guest Scott Clasen, both of ProfitSolv. [SPONSORED BY TIMESOLV] Episode Highlights 00:15 - Legal Tech Adoption Challenges 02:12 - ProfitSolv! Product Line Overview 04:47 - Festivus Origins and Seinfeld Reference 18:52 - Importance of Software Testing Before Deployment 20:10 - Challenges with Onboarding and Software Adoption 22:58 - Underutilized Tools: Workflow and Process Automation 24:15 - Effective Use of Legal Accounting Features 31:24 - Law Firm Collection Practices and Soft Collections 36:20 - Making Credit Card Acceptances Common in Firms 38:40 - Recommended TimeSolv Features: Project Management Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford and Scott Clasen joyce.brafford@profitsolv.com scott.clasen@profitsolv.com https://www.profitsolv.com/ https://www.timesolv.com/
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we dive into the art of leveraging podcast appearances to effectively promote one's work and become a thought leader in the healthcare industry. We're thrilled to have Sara Lohse, co-founder of the production company Branded Media that powers this podcast, join us. Together, we explore how storytelling and thought leadership can elevate your brand and create a deep connection with your audience. Sara shares invaluable insights on how to effectively use podcast appearances to promote one's work, emphasizing the importance of authenticity and building genuine relationships rather than just driving sales. We'll explore the challenges marketers face when aligning with C-suite executives, the necessity of understanding and defining your target audience, and the critical role of high-quality production in podcast success. Tune in as we discuss the benefits of starting a podcast, preparing for guest appearances, and the impact of podcasts on enhancing brand credibility and visibility. Plus, don't miss out on Sara Lohse's tips for creating meaningful content that resonates with your audience. Whether you're contemplating starting a podcast or looking to refine your current strategy, today's conversation is packed with actionable advice and inspiring stories to elevate your health marketing efforts. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare marketing depends on it. Key Takeaways: Marketing and Executive Alignment: Sara Lohse highlights the critical disconnect between marketing departments and C-suite executives. She stresses the importance of marketers focusing on value and long-term strategies instead of immediate sales returns. This alignment can foster better understanding and more effective communication, ultimately benefiting the organization. Authenticity Over Polished Delivery: The emphasis is on being genuine and relatable. Sara Lohse explains that podcast formats thrive on authenticity and a natural conversation flow, which helps build trust and a deeper connection with the audience. This contrasts sharply with the often overly scripted and formal nature of other marketing channels. Effective Use of Podcasts: Not every company needs its own podcast; being a guest on established podcasts can be just as beneficial. Sara Lohse shares how leveraging appearances on other podcasts, with a clear goal and prepared talking points, can effectively promote one's work and build thought leadership. Investment in Technology: Sara highlights the necessity of investing in quality technology and potentially professional producers to manage podcast production. High-quality audio and smooth production can significantly enhance the listener experience and the credibility of the podcast. Goal Clarity and Audience Understanding: Successful podcasting requires well-defined goals and a clear understanding of the audience. Preparing topics that align with both audience needs and brand goals is vital. This targeted approach ensures the content is valuable and relevant, ultimately enhancing engagement and impact. Download Sara's free storytelling journal at www.openthisjournal.com. [embed]https://youtu.be/R7A6TC9Tel0[/embed] About Sara Lohse Sara Lohse is an award-winning author, podcast producer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media and Branded, she...
Andrew Barry is a seasoned expert in learning and development, with a rich background that includes executive roles at global organizations such as KPMG. He is the founder and CEO of Curious Lion, a company dedicated to high-performance leadership and learning. Andrew and his team have successfully developed thousands of leaders at prominent clients like Workday, Pinterest, IMG, and USAA. His innovative approach to corporate training is heavily influenced by his experience as a mentor in the 'Write of Passage' writing course, which he describes as the best cohort-based training program he has ever been a part of. In this episode, Barry delves into transformative learning and leadership. He discusses the role of curiosity, adaptive intelligence, and AI in training programs. Barry also offers practical tips for managers to foster continuous learning and align personal growth with business objectives. Discover how to create high-performance teams and navigate today's corporate complexities. Key Takeaways: -Learning as Transformation: Learning isn't just about transferring information; it's about transforming the learner. Managers need to focus on lifelong learning philosophies, especially in the age of AI, to ensure continuous growth and development. -Curiosity-Driven Development: Managers should identify what their team members are curious about and align these interests with business objectives. -Effective Use of After Action Reviews: Conducting thorough after-action reviews by unpacking stories from all team members can lead to better learning outcomes. -Role of Emotional Presence in Leadership: Instead of focusing on executive presence, leaders should aim for emotional presence. Being authentic, vulnerable, and having a strong point of view can make leaders more effective and increases credibility. "Learning isn't the transfer of information, it is the transformation of the learner. Information used to be power. Knowledge is still power. But really, I think it's forced us to think a lot about what is the difference between information and knowledge." - Andrew Barry #learning #professionaldevelopment #training #AI #artificialintelligence #knowledge #knowledgetransfer #credibility #leaders #managers #CEO #talentdevelopment Connect with Andrew Barry https://curiouslionlearning.com/ https://www.linkedin.com/in/realandrewbarry Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Buckeye Weekly Podcast, hosts Tony Gerdeman and Tom Orr delve into Tennessee's 36-23 victory over Vanderbilt in the Vols' last regular season game, analyzing key aspects of the Volunteers' performance. They discuss the significance of special teams, penalties, and the depth of Tennessee's defensive line, as well as potential vulnerabilities Ohio State could exploit in the upcoming College Football Playoff game. Tune in to hear their insights on how these elements might impact the Buckeyes' strategy and performance. 00:00 Introduction and Opening Remarks 00:37 Tennessee vs. Vanderbilt Game Recap 01:09 Vanderbilt's Special Teams Performance 04:00 Tennessee's Defensive Line Depth 07:47 Ohio State's Offensive Strategy 10:41 Tennessee's Run Game Analysis 13:42 Tennessee's Fourth Down Decisions 16:55 Nico Iamaleava's Performance 21:12 Tennessee's Defensive Dominance 22:32 Effective Use of Tempo Against Tennessee 23:51 Tennessee's Penalty Problem 24:28 Ohio State's Penalty Advantage 25:34 Tennessee's Inconsistent Discipline 32:49 Tennessee's Vulnerable Defense 34:31 Key Matchups to Watch 35:47 Tennessee's Momentum Swings 38:55 Special Teams Impact 41:05 Final Thoughts and Wrap-Up
Are you ready to turn your Instagram followers into paying guests? In this episode, we explore how to harness the power of Instagram to drive direct bookings for your vacation rental property.Join me as I chat with Katie Besant, founder of the Holiday Hive and social media expert with years of experience in the tourism industry. Katie shares her insider knowledge on creating content that not only catches the eye but also converts scrollers into bookers.In this episode, you'll learn how to:Discover the three types of content you need to post for maximum impactLearn why Instagram Stories are your secret weapon for conversionsUncover the truth about hashtags and how to use them effectively in 2025Find out how to optimize your profile to attract your idea guests“Instagram is the new business card nowadays. If I'm out and about, people don't ask my business card, they ask my Instagram.” - Katie BessantAbout Katie BessantKatie Bessant, owner of The Holiday Hive, is a social media expert dedicated to helping holiday cottage owners and tourism businesses elevate their digital presence and generate more bookings. Growing up in South Devon, Katie has been immersed in the tourism industry her entire life, from working in her family's B&B to becoming a successful Airbnb superhost. With experience spanning roles like waitressing, cleaning holiday lets, and leading marketing for one of the UK's largest holiday letting agencies, Katie combines her deep industry knowledge with her passion for social media to empower property owners to stand out online and thrive.Connect with Katie and The Holiday HiveWebsite: https://theholidayhive.com/Facebook: https://www.facebook.com/theholidayhiveofficial/Instagram: https://www.instagram.com/theholidayhive/Youtube: https://www.youtube.com/@HolidayHive Tiktok: https://tiktok.com/@theholidayhiveofficial Linkedin: https://www.linkedin.com/in/katie-bessant/Stop letting potential guests slip through your fingers. Tune in now and learn how to make Instagram work for your vacation rental business!The key moments on this episode are:00:00:00 Instagram: A Booking Powerhouse for Vacation Rentals00:00:56 Meet Katie Besant: Social Media Expert for Holiday Rentals00:04:44 Instagram's Power for Direct Bookings00:06:40 Types of Instagram Content for Booking Success00:13:48 Balancing Instagram Content and Posting Frequency00:16:03 Hashtags and Instagram Trends00:20:17 Effective Use of Call-to-Actions (CTAs)00:22:34 Getting Started with Instagram for Direct Bookings00:24:54 Instagram Course for Holiday Cottage Owners—-----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Simplify your STR Marketing this 2025! Join the DBS AI Content Sprint Workshop!In this live, hands-on workshop, I will guide you through creating a 3-month content calendar targeted to your ideal...
Joined by Tony Self, known as Tech Tony, a pivotal figure at Harcourts Hunter Mason Realty Group. This session kicks off a series exploring the intersection of real estate and cutting-edge technology. Tony, with his extensive background in both sectors, shares invaluable insights into how agents can leverage artificial intelligence to enhance their business practices. The discussion delves into practical applications of AI in real estate, focusing on tools that streamline CRM processes, improve lead generation, and offer predictive market analytics. Tony and Ben also examine the future potential of AI in transforming how real estate professionals engage with clients and manage data. Learn from a detailed conversation about how to integrate AI into your real estate operations effectively. Timestamps guide you through discussions on optimizing business efficiency, the role of AI in predictive analytics, and strategies for staying ahead in the digital curve. Timestamps & Key Topics: [00:00:00] - Introduction to AI's Role in Modern Real Estate [00:01:16] - Effective Use of AI for Client Engagement and Data Management [00:06:14] - Tools and Technologies Enhancing Real Estate Practices [00:09:09] - Key Benefits of Integrating AI in Daily Real Estate Operations [00:16:19] - Exploring Future Trends in Real Estate Technology [00:18:17] - Practical Tips for Implementing AI Tools in Your Business [00:23:12] - Recap and Key Takeaways on AI in Real Estate
In this episode of The Future of Teamwork, host Dane Groeneveld is joined by Tina Gunaldo, PhD, DPT, MHS, owner of Collaborate for Health, to discuss how team science can make any type of team run smoother, even outside the health space. Tina shares her journey from healthcare practitioner to academic, motivated by a passion for improving interprofessional collaboration in healthcare. She shares the need for structured teamwork training, her 30 characteristics of team science, and how goal setting and division of roles and responsibilities are vital for any team to succeed. Tina also explains the importance of including the patient in the team decision-making process. She discusses using metrics informed by transparent processes and how teamwork training drives long-term ROI. This conversation is packed with practical insights for leaders who want to build high-performing teams in any field.Key Takeaways:00:00 Introduction and Guest Welcome02:05 Tina's Background and Journey04:33 Interprofessional Collaboration in Healthcare10:00 The Importance of Team Science14:19 Developing Effective Backup Plans21:44 Customer-Centric Goal Setting24:58 Challenges in Customer-Centric Organizations25:49 The Power of Customer Involvement26:55 HR Functions and Internal Customers27:42 Effective Use of Employee Surveys29:07 Goal Setting and Team Collaboration34:21 The Importance of Teamwork Training35:23 Implementing New Initiatives40:13 Leadership and Team Management42:18 Empowering Patients as Leaders45:53 Final Thoughts and Key Takeaways
Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients?In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing gets left behind and every potential client is maximized.In this episode, you'll learn:How to effectively track your leads in the moment to avoid missing out on opportunities.The importance of having a clear next step for leads to move through the sales funnel.Why a well-defined conversion strategy can drastically improve your lead-to-client ratio.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches
✴ The 7 S's of Marketing ✴ - this is the 7 step framework I use to help wellness entrepreneurs like you, simplify how you can connect more authentically with your ideal audience. With this framework, you will learn about addressing client struggles, setting targeted goals, and applying specific strategies to create content that resonates deeply with potential clients. Episode Highlights: Identifying Client Avatars: Understand the importance of defining specific client avatars to tailor your marketing strategy effectively. Seven S's of Marketing: Learn my 7 S's framework to create meaningful content and attract your ideal wellness clients. Client-Centric Content: Discover how focusing on client struggles and successes can drive engagement and loyalty. Developing Unique Structures: Leverage your unique skills and stories to differentiate your practice from others in the wellness industry. Effective Use of Stories: Craft compelling narratives from your experiences and client transformations to build trust and showcase your expertise. Join me for my → Instagram Message Makeover Class, a six-week Message Makeover Clinic for 2025, designed to help entrepreneurs enhance their messaging and consistently attract clients! Follow me on Instagram → igniteyourwellnessbusiness Ready to work with me? Book a coaching call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free guide with the 6 Figure Workshop System so you can sign more wellness clients into your business: https://igniteurwellness.com/6-figure-lead-generation-workshops/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ignite-ur-wellness-biz/support
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse's social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads. Key Takeaways: Creative Variety Matters: Balance raw CGC with polished brand imagery to address every awareness stage. Urgency Wins: First impressions count. Optimize the first second of your video and use countdowns to drive action. Landing Pages Are Key: Simplify the buyer journey with deal-specific pages and clear CTAs. Discover how to test, iterate, and keep your campaigns fresh during Black Friday and beyond. From quirky creative ideas to catalog ad best practices, this episode delivers actionable insights for DTC marketers. Topics Discussed: The pros and cons of avoiding sales in your growth phase. How to diversify creative for different stages of customer awareness. Why catalog ads deserve a prominent spot in your strategy. The magic of reusing old high-performing ads with new overlays. Ready to make your ads stand out this Q4? Tune in for expert advice and actionable tactics. Timestamps: 0:00 Introduction to Great Sales Ads 2:15 Diversifying Creative for BFCM Success 4:40 The Psychology of Running Sales 7:00 Types of Creative: CGC to Branded Content 11:30 Using Last-Minute Urgency in Creative 14:20 Optimizing Landing Pages for High Conversion 17:45 Testing and Rotating Past Winning Ads 20:00 Effective Use of Catalog Ads 23:00 Adding Urgency: Countdown Timers and Last Chance Creative 27:45 Dot Style Ads: Capturing Attention with Design Hashtags: #DTCMarketing #EcommerceTips #BlackFridayAds #SalesStrategies #CreativeAds #MetaAds #HolidayMarketing #AdCreativeTips #PerformanceMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
In this episode of The Coaching 101 Podcast, hosts Coach Daniel Chamberlain and Coach Kenny Simpson discuss tactics for overcoming man coverage defenses such as Cover 1 and Cover 0, especially during the playoff season in Oklahoma and Arkansas. They explore various strategies, including using motion, adjusting splits, and finding favorable matchups. The episode also covers practice routines, game planning, and the importance of preparation for different defensive looks. Additionally, they mention upcoming events, new publications, and share a motivational quote on unity from Rudyard Kipling.00:00 Introduction and Playoff Season Excitement00:42 Weather Challenges in Football03:22 Strategies for Man-to-Man Defense03:53 Simplifying Football for Coaches and Players04:45 Gun T Offense and Clinics11:54 Cover One and Cover Zero Explained20:01 Defensive Strategies Against Man Coverage20:34 Aggressive Play and Blitzing Techniques21:53 Game Planning and Practice Strategies23:43 Effective Use of Splits and Motions27:24 Finding and Exploiting Matchups29:03 Play Action and RPOs35:27 Final Thoughts and Coaching Tips38:48 Resources and Closing Remarks
Chapters01:54 Dave Brock's EntryIntroducing guest Dave Brock, a seasoned sales expert and author, discussing the dynamics of executive involvement in sales.02:07 The CEO's Role in SalesUnderstanding the strategic involvement of CEOs in sales, particularly in early-stage companies.02:46 Current Roles and InsightsDave illustrates his current role advising large companies and the unique challenges of early-stage companies.04:04 The Sustainable Role of CEOsDiscussion on how CEOs should balance their involvement in sales to ensure sustainability and growth.05:22 Leveraging Executive PresenceStrategies on how and when CEOs should intervene in sales processes to leverage their authority and experience.06:57 Opening Doors in SalesAnecdotes on how executive titles can accelerate business development and client engagement.07:45 Transition in CEO InvolvementExploring why CEOs might reduce their direct involvement in sales over time and the importance of empowering sales teams.09:56 Effective Use of Executive InfluenceDave shares how CEOs should be strategically used in sales, not just for authority but for significant business impact.10:01 Anecdote: CEO as a Symbolic PresenceHighlighting a quirky yet strategic use of a CEO's presence in international negotiations.11:29 CEO Missteps in Sales InterventionsA discussion on the potential risks and pitfalls when CEOs overstep in sales situations.16:17 The Importance of Strategic Executive InvolvementUnderlining when and why sales teams should leverage their CEOs, with a focus on access and displaying commitment.19:43 CEO Preparedness and CoordinationInsights into how sales teams should prepare and justify the involvement of senior executives in sales discussions.23:15 Establishing Organizational Support StructuresHow companies should structure executive support to ensure agility and efficacy in sales support.27:06 Long-term Strategic EngagementEncouraging CEOs to engage deeply with sales processes to drive organizational success and growth.44:59 Closing RemarksRecapping the essential points of CEO involvement in sales and the benefits of strategic executive participation.About GuestProvided: Dave is author of the Sales Manager Survival Guide and the upcoming Sales Executive Survival Guide. He is CEO of Partners In EXCELLENCE, boutique consulting company working with Global 500 technology, industrial product, and professional services company. He is also a highly sought after coach to CEOs, CROs and other executives. AI: Dave Brock is a seasoned professional with a knack for helping businesses navigate the fast-paced and often complex world of sales. He operates as the CEO of Partners in EXCELLENCE, a consulting firm that aids companies in becoming top performers in their fields. Known for his remarkable ability to analyze data and implement strategies that yield tangible results, Brock is admired by many in the industry. Brock carries with him a rich experience and deep understanding of the corporate environment, which allows him to provide effective solutions to companies struggling to cope with change. His forte lies in simplifying the intricacies of the business world, enabling organizations to seize opportunities and launch effective action plans with ease.About Guest CompanyPartners In EXCELLENCE is a consulting firm renowned for its solutions that help business leaders and sales teams deal with today's intricate and dynamic corporate landscape. Their primary aim is to work closely with their clients, helping them innovate, transform and eventually emerge as leaders in their respective fields. Their team of experts provide invaluable coaching and design customized solutions based on the individual needs of each business. According to testimonials, they have a proven track record in rapid data analysis, isolating distraction from useful information, and in devising strategies that lead to practical results. In a nutshell, Partners In EXCELLENCE equips businesses to manage change effectively and succeed in the ever-evolving world of commerce, ensuring they can excel and outperform their competition.Social Links LinkedIn: (27) David Brock | LinkedInCompany website and blog: Home - Partners in EXCELLENCEemail: dabrock@excellenc.comLink to Dave Brock's book Sales Manager Survival Guide: Book - Partners in EXCELLENCELink to Dave Brock's article that spurred the conversation: https://partnersinexcellenceblog.com/the-ceo-card/Link to book recommended by Dave Brock, Co-intelligence by Ethan Malek; Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: BooksLink to podcast recommended by Dave Brock: Armchair Expert Armchair ExpertAdam Grant Podcast Podcasts – Adam GrantDave Brock's answer to the question What does every CEO need to know to win in this market? We need to actually be in the business, working with our people. And I don't mean micromanaging but helping them understand our strategies. Working in the business, actively engaging your people, creates workplaces where people feel challenged and want to work and want to perform.
In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode:The Revenue Growth Habit by Alex GoldfaynConnect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode of the Concrete Logic Podcast, Seth and Joe Shetterley discuss the innovative technology of liquid fly ash (LFA) and its implications for the concrete industry. Joe explains the differences between traditional fly ash and LFA, highlighting the challenges faced with conventional supplementary cementitious materials (SCMs) and the importance of water management in concrete mixes. The conversation delves into the testing and implementation of LFA, its benefits in stabilizing concrete properties, and the future of concrete materials, emphasizing the role of nanoparticles in enhancing performance.Takeaways • Liquid fly ash is a new technology aimed at improving concrete performance. • Traditional fly ash has quality issues that LFA seeks to address. • Water management is crucial for the success of concrete mixes. • Testing is essential to determine the right mix of LFA and traditional SCMs. • The concrete industry needs to adapt to new materials and methods. • Nanoparticles are becoming increasingly important in concrete technology. • Chemicals in concrete mixes can lead to more problems than solutions. • The future of concrete may rely on innovative materials like LFA and nanoparticles.Chapters 00:00 Introduction to Liquid Fly Ash Technology 02:56 Understanding Liquid Fly Ash vs Traditional Fly Ash 05:01 Addressing Problems in Concrete Mixing 08:25 The Role of Liquid Fly Ash in Concrete 11:06 Testing and Protocols for Effective Use 12:28 Finishing Challenges in Concrete 15:05 The Impact of Water Management 18:44 Internal vs External Concrete Issues 22:33 Balancing Water in Concrete Mixes 25:32 The Future of Concrete Materials***Did you learn something from this episode? Would you like to support the concrete industry's favorite podcast? If so, donate at https://www.concretelogicpodcast.com/support/ . When YOU donate to the show, you will be listed as a producer of the next episode that is released!***Episode ReferencesGuest: Joe Shetterley | E5 | https://www.e5nanosilica.com/contact Guest Website: https://www.e5nanosilica.com/Producers: Jodi TandettDonate & Become a Producer: https://www.concretelogicpodcast.com/support/Music: Mike Dunton | https://www.mikeduntonmusic.com | mikeduntonmusic@gmail.com | Instagram @Mike_Dunton Host: Seth Tandett, seth@concretelogicpodcast.com Host LinkedIn: https://www.linkedin.com/in/seth-tandett/ Website: https://www.concretelogicpodcast.com/ LinkedIn: https://www.linkedin.com/company/concrete-logic-podcast*** Elevate your concrete expertise and join a community of passionate professionals who drive industry innovation at the Concrete Logic Academy! Learn more at https://www.concretelogicacademy.com/ ***
Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business?In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability. In this episode, you'll learn:Why having too much on your plate makes time optimization nearly impossible.The importance of clear focus, structured plans, and a solid sales strategy.How to effectively streamline tasks and set realistic expectations to maximize productivity.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches
In this episode, we dive into the powerful impact of AI on the hospitality industry and how it's reshaping everything from guest interactions to digital marketing. We're learning from Adam Wallace, CEO of Spherical, who has more than 15 years of experience leading hospitality marketing innovation. Together, we explore practical strategies for hoteliers to stay ahead in an AI-driven world without losing the human touch that defines great hospitality.In this episode, we cover:AI's Expanding Role in Hospitality: AI isn't just a tech trend—it's fundamentally changing how potential guests search for, engage with, and choose properties. Adam outlines how AI is accelerating the pace of change in the industry and why it's essential for hoteliers to adapt quickly.The Concept of "AI Slop": Adam highlights the pitfalls of overusing AI-generated content, warning against “AI slop”—the influx of low-quality, automated content flooding the market. He explains why authenticity and brand personality are crucial to differentiate you from competitors.The Power of Authentic Storytelling: Learn how hoteliers can use AI as a tool for efficiency while maintaining meaningful, human-centered storytelling. Adam shares examples of successful campaigns, like Marriott's Ritz-Carlton x Late Checkout collaboration, to illustrate how to create content that genuinely resonates with audiences.Generative AI and Search Optimization: As generative AI transforms search behaviors, discover what this means for hospitality marketing. Adam breaks down the shift toward generative search platforms like ChatGPT, how they're competing with Google, and what hoteliers need to do to keep up with evolving SEO and search strategies.Effective Use of Paid Media in an AI World: Learn why expanding your audience reach and letting AI guide ad placements can yield stronger results. Adam shares insights on how AI-driven paid media can improve conversions and engagement for hotels of all sizes.Links & Resources:Spherical's Website and Project PortfolioRitz-Carlton “Late Checkout” CampaignRosewood Limited Edition CampaignSend Josiah a text A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Unlock the secrets of local SEO and more for extended stay for hotels! We're joined by Gordon Liametz, founder and CEO of Digital Escape, who breaks down actionable steps to make your hotel stand out in local searches. Whether you're managing an independent property or a branded hotel, this conversation reveals how small changes can drive big visibility. Tune in and learn how to position your extended stay property as a top choice in your area! In this episode, you'll learn: • Local SEO Basics – What is local SEO, and why it matters more than you might think. • Google Algorithms Explained – Discover the 5 algorithms impacting your hotel's visibility. • The Power of Local Searches – 46% of mobile searches are local intent-based, not brand-focused. • 20-Step Self-Audit Checklist – Start improving visibility with Gordon's proven checklist. • Google Business Listing Essentials – Tips to maximize your hotel's Google Business profile. • Star Ratings & Photos – Why accurate ratings and quality images can transform booking rates. • Effective Use of Keywords – How to use keywords, geo-marking, and latitude/longitude for a boost. • Video and Photography Tips – Balance authenticity and professionalism to attract guests. • Seasonal Tips for Visibility – Update your listing images and hero photos for the best impact. Get insider insights to improve your online presence and outshine competitors in local search results! Today's episode is sponsored by ESLA's inaugural regional event, taking place Wed. Dec 4 at the Crowne Plaza Ravinia in Atlanta. Learn more at ESLA.org. Also, sposnored by Dellisart Hospitality (www.dellisart.com), the leader in the third-party management of Extended Stay hotels. #HotelSEO #LocalSEO #HospitalityMarketing #DigitalEscape #HotelVisibility #HotelMarketing #SEOExperts
Going smaller to go bigger might sound counter-intuitive, but this mindset helped Tyler Rossi transform his newly launched recruitment business from zero to $250k revenue! In this episode, you will hear Tyler's approach to niching down and the strategies that helped him win the majority of inbound clients and establish himself as one of the leading authorities in the metals and steel recruitment industry. Tyler is the President of American Dream Search and Host of The Recruiter of Steel podcast. He's one of the top headhunters in America for sales talent in the Steel and Metals Industry. Tyler's story is one of determination and success in the face of adversity, and I'm excited to dive into his experiences and insights today. Episode Outline and Highlights [01:55] How Tyler got into recruitment and why he chose metals as a niche. [08:07] Tyler's story of resilience - getting laid off from a six-digit sales job while his wife was 32 weeks pregnant. [12:44] Difficulties of the first six months of a recruitment business and how niching down became a game-changer. [17:37] Getting the first client via LinkedIn Automation - Tyler shares his tech stack. [20:17] Turning it around from zero to $250k - discussion on business development. [23:53] How to establish yourself as the go-to authority in your niche. [30:57] Podcasting is an effective engagement tool to go above and beyond. [38:39] A creative way of using videos to promote your client and strengthen relationships. [43:55] Work and life integration: How many hours does Tyler work a day to take care of their daughter? [46:01] What is next for Tyler and American Dream Search? Go Smaller to Go Bigger - Top Benefits of Niching Down to a Specific Industry When Tyler attempted to broaden his scope as a sales recruiter - he felt overwhelmed and things did not work out. He recalled how he already established his network in the steel industry and decided to focus on this niche. It was indeed a game-changer for Tyler! His conclusion is “The riches are in the niches!” He highlighted below benefits and how niching down worked for him: Reduced Competition: By focusing on the steel industry, he reduced his competition from 26,000 recruiters in the US to only around five competitors in the same industry in his domain. Authority Building: It was easier for Tyler to add value to the industry and be an established figure in the steel industry through continuous sharing of content and podcasting. Higher Demand: Targeting a specialized industry can lead clients to view you as a high-value resource, as you bring industry-specific knowledge and connections. Even if you only place 10 candidates in a year with an average of $25k fee, you already have substantial revenue. Efficient Networking: Focusing on a niche simplifies networking efforts. Tyler concentrates on key decision-makers and candidates via targeted marketing and MPC. How to Establish Yourself as the Go-To Expert in Your Niche Tyler's reputation grew as he focused on the metal and steel sector, allowing him to generate trust and recognition in the metals industry. He started his podcast, The Recruiter of Steel, to bring added value to the industry. He also utilized LinkedIn by consistently posting content related to the industry which has gained traction, especially to decision-makers. Out of his 7000 connections, around 75% are in the metal and steel industry. Consistency in these actions made Tyler a recognizable authority in his niche. As he shared, “As far as an ROI … I would say the majority of my business now, I would say is inbound. Most of it is coming inbound to me. I haven't run an MPC campaign in probably three, or four months because all of this is coming to me and I have enough business with it. It's because I've established myself as that authority. It's brought in multiple six figures for me just doing posting and just interacting on LinkedIn.” Other Action Items That Turned Around His Business The first six months of Tyler's business brought in no revenue. However, he had a breakthrough that transformed it from zero to a $250k profit. That is niching down, and establishing himself as an authority. However, there are also other action items he shared that helped him, which I am sure a lot of listeners can relate to: Full Commitment and Resilience: When Tyler was laid off, he committed entirely to his recruitment business, even though it took six months of effort without income to gain traction. Mentorship and Continuous Learning: Seeking guidance, Tyler connected with Scott Tuttle, a successful recruiter who provided critical advice on areas like contract terms and marketing strategies. This mentorship helped Tyler refine his approach, close deals, and streamline his operations. Effective Use of Technology: Tyler used a tailored tech stack, including LinkedIn automation through Skylead, Sales Navigator, Apollo for marketing, and Crelate for CRM management. These tools allowed him to be targeted and efficient in his outreach, helping him reach the right clients and candidates without resorting to mass emails. Tyler Rossi Bio and Contact Info Tyler Rossi is the President of American Dream Search and Host of the Let's Talk Talent podcast (now rebranded as The Recruiter of Steel podcast). He is one of the top headhunters in America for sales talent in the Steel/Metals Industry. But it wasn't always this way. For the longest time, Tyler put off going into business full-time. While he had his LLC on the side, Tyler never had the guts to go all in. He had the six-figure tech sales job and the job security and benefits that came with it. He had the house, and the marriage, and his daughter was soon on the way. Fast forward to September of 2023, Tyler was forced to take the leap of faith he was putting off for so long. He was abruptly laid off from his job. There was no warning, no severance…nothing. Six-figure paycheck? Poof
These are my 5 non-negotiables for building a workout plan that will actually get you results. If you follow this list, you're bound to see + feel results in the gym.Episode Highlights: Why a well-structured workout plan is crucial for achieving fitness goalsQuality versus quantity with your workouts + repsThe importance of consistency with exerciseWhy full-body workouts are most effectiveHow mobility supports strength trainingProgressive overload for muscle growth Join the Broads waitlist and get the founder's discount when we launch!Are you ready to uplevel your health & fitness with Legion? Use code TaraTalk for 20% off your first order and double loyalty cash back any order after that when you shop at LegionAthletics.comIf this episode resonated please leave a rate & review and share with friends! Your support means so much! Watch the episode on YouTube HERE. Follow along on @taralaferrara for no BS fitness + life advice. Follow along on @thetaratalk for episode updates and extra content.
www.wintheseason.com Steve Collins, host of Coach Unplugged from 5th Quarter Studios in Madison, Wisconsin, dives into essential game management strategies, focusing on optimizing timeouts for maximum effectiveness. He begins by acknowledging key sponsors, like Doctor Dish, the leading shooting machine provider, and highlights resources like Teach Hoops, a comprehensive platform for coaches seeking growth. The episode centers on insights from Collins' "Win This Season" masterclass, where he explores fundamental aspects of game management, particularly the structured use of timeouts. Collins emphasizes that effective timeout management can be transformative in guiding a team through high-pressure moments. He breaks down his approach into manageable phases within a timeout, stressing the importance of clear, concise communication and structured steps to help players refocus and understand their key tasks. In Collins' method: First 15 Seconds – Players regroup, grab water, and refocus, while Collins confers with his coaching staff. Next 15-20 Seconds – He and his staff outline core adjustments and assess strategic pivots without overwhelming the players. Remaining Time – Collins delivers one key message, repeated at the end for retention. He also integrates a quick recap of timeout status and possession details via a visual aid from an assistant coach. The philosophy underscored here is simplicity: keeping instructions focused, clear, and manageable allows players to execute without confusion. Collins extends this principle to halftime discussions, end-of-game scenarios, and momentum shifts, reiterating that concise, clear direction empowers players to handle the game's dynamic shifts effectively. For more in-depth coaching resources, he invites listeners to attend his free Win This Season sessions, rich with handouts and practical guidance, at winthisseason.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services?In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal clients, setting a solid foundation for your business expansion.In this episode, you'll learn: Why understanding why clients choose you is crucial for business growth. How to leverage common traits among your current clients to find more prospects. Simple, practical steps to gather and utilize client feedback in your messaging.Next Steps: Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for you. Connect with Michelle on LinkedIn, Threads or FacebookRelated Episodes: Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches
Let us know how you enjoyed this episode!How can we raise boys who are kind, calm, and emotionally intelligent in today's world?In this episode of the podcast, I am joined by parent coach, Rachel Sklar who shares invaluable insights and strategies for nurturing boys' emotional intelligence and connection.Rachel, a mother of three, delves into the differences in raising boys and the importance of customizing parenting techniques. Join us for this essential guide to fostering healthier, emotionally intelligent relationships with our sons.02:13 Challenges and Realizations in Parenting Boys04:04 The Shift in Parenting Approach05:01 The Impact of Societal Messages on Boys06:49 Understanding and Addressing Behavioral Issues15:42 The Importance of Compassion and Patience19:10 Effective Communication and Collaboration28:37 Teaching Problem-Solving to Children29:18 Effective Use of Scripts in Parenting30:32 The Importance of Timing in Parenting33:26 Understanding Children's Intentions35:13 Addressing Power Dynamics Among Siblings37:53 Connecting with Boys Through Shared HobbiesGrab your 5 Free Scripts to End Power Struggles with Your Son here!Connect with Rachel!www.sklarparenting.comwww.theboymomacademy.comwww.instagram.com/momsofstrongwilledboys/www.facebook.com/groups/momsofstrongwilledboysThanks for listening!Connect and send a message letting me know what you took away from this episode: @michellepurtacoachingIf you would like to support this show, please rate and review the show, and share it with people you know would love this show too!Additional Resources:Ready to put a stop to the arguments in your marriage? Watch this free masterclass - The #1 Conversation Married Couples Need To Have (But Aren't)Want to handle conflict with more confidence? Download this free workbook!Wanna stop feeling like roommates and bring back the romance and excitement in your marriage? Learn more about how coaching here!
In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He's the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he's used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you're looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence. Key Highlights: Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance. Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed. Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement. Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact. Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content. If you're serious about taking your social media strategy to the next level, you won't want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices
Andrew Barry is a seasoned expert in learning and development, with a rich background that includes executive roles at global organizations such as KPMG. He is the founder and CEO of Curious Lion, a company dedicated to high-performance leadership and learning. Andrew and his team have successfully developed thousands of leaders at prominent clients like Workday, Pinterest, IMG, and USAA. His innovative approach to corporate training is heavily influenced by his experience as a mentor in the 'Write of Passage' writing course, which he describes as the best cohort-based training program he has ever been a part of. In this episode, Barry delves into transformative learning and leadership. He discusses the role of curiosity, adaptive intelligence, and AI in training programs. Barry also offers practical tips for managers to foster continuous learning and align personal growth with business objectives. Discover how to create high-performance teams and navigate today's corporate complexities. Key Takeaways: -Learning as Transformation: Learning isn't just about transferring information; it's about transforming the learner. Managers need to focus on lifelong learning philosophies, especially in the age of AI, to ensure continuous growth and development. -Curiosity-Driven Development: Managers should identify what their team members are curious about and align these interests with business objectives. -Effective Use of After Action Reviews: Conducting thorough after-action reviews by unpacking stories from all team members can lead to better learning outcomes. -Role of Emotional Presence in Leadership: Instead of focusing on executive presence, leaders should aim for emotional presence. Being authentic, vulnerable, and having a strong point of view can make leaders more effective and increases credibility. "Learning isn't the transfer of information, it is the transformation of the learner. Information used to be power. Knowledge is still power. But really, I think it's forced us to think a lot about what is the difference between information and knowledge." - Andrew Barry #learning #professionaldevelopment #training #AI #artificialintelligence #knowledge #knowledgetransfer #credibility #leaders #managers #CEO #talentdevelopment Connect with Andrew Barry https://curiouslionlearning.com/ https://www.linkedin.com/in/realandrewbarry Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Uncover the principles of effective marketing for remodelers in this compelling episode of Remodelers On The Rise! Host Kyle Hunt engages in an enlightening conversation with marketing expert Logan Shinholser of Contractor Growth Network, exploring the strategies that can elevate your remodeling business through impactful marketing techniques. From establishing a unique brand identity to mastering the art of creating engaging content, this episode delivers practical insights and actionable advice to enhance your marketing approach. Tune in to gain valuable expertise from Logan Shinholser and propel your business toward growth and success! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Marketing efforts have significantly increased in importance recently. Differentiation is key to standing out in a competitive market. Creating project spotlights can effectively showcase work. Homeowners often need to be excited about remodeling projects. Visual content drives engagement and can lower advertising costs. Building a marketing pipeline is essential for long-term success. SEO and Google Ads are crucial for visibility. Budgeting for marketing should be a priority for remodelers. Social media and video content are vital for engagement. Being proactive in marketing is essential for success. Chapters 00:00 Introduction to Marketing in Remodeling 02:54 The Importance of Differentiation in Marketing 06:09 Creating Compelling Project Spotlights 09:02 Understanding Homeowner Psychology 11:47 Leveraging Visual Content for Engagement 15:05 Building a Marketing Pipeline 17:57 Effective Use of Marketing Budgets 21:13 SEO and Online Presence 24:03 The Role of Google Ads 26:48 Embracing Short-Form Video Content 30:01 Final Thoughts and Contact Information
In this week's episode we dive into expert strategies for boosting sales and profits on Amazon with special guest Aaron Hughes. As the founder of a 7-figure private label brand and CEO of Wala, an eCommerce agency with over 90 employees, Aaron shares his journey of helping companies with overseas manufacturing and scaling profitable brands. He also discusses the power of ListButler, his AI-powered PIM-DAM software designed to optimize multi-channel content syndication. Aaron's hands-on experience with Amazon content optimization, product listings, and conversion tactics will equip you with actionable tips to grow your business. Whether you're just starting or looking to scale, this episode is packed with valuable insights to help you dominate on Amazon. Tune in and learn how to maximize your brand's potential from one of the industry's top experts! Takeaways:Optimizing Product Listings: Crafting compelling product titles, descriptions, and bullet points is crucial. Use high-impact keywords and clear language to make your listings more discoverable and persuasive. Enhancing Product Images: High-quality images are vital. Make sure your product images are clear, professional, and showcase the product from various angles. This can significantly affect click-through rates and conversions. Using AI and Automation: Leverage AI tools to analyze market trends, optimize listings, and manage inventory. AI can help in creating more effective and engaging product content that drives higher sales. Effective Use of SEO: Incorporate SEO strategies into your product listings. Use relevant keywords to improve your product's visibility in Amazon search results. Understanding the Customer Journey: Analyze customer behavior and feedback to understand their needs and preferences. Tailor your product content to address these needs and enhance customer satisfaction. Building Brand Trust: Focus on building a strong brand presence through consistent messaging and high-quality content. This helps in establishing trust and encouraging repeat purchases. Utilizing Amazon Advertising: Invest in Amazon's advertising options to boost your product's visibility. Sponsored products and other ad formats can drive traffic to your listings and increase sales. Quote of the Show:The beauty of TikTok shop lies in its simplicity: if your products are reasonably priced, influencers are enthusiastic about receiving free samples. They understand that they'll earn commissions from their posts, which turns it into a mutually beneficial arrangement. This approach not only saves you from high upfront costs but also harnesses the power of User Generated Content to drive organic success. Links :Email : aaron@listbutler.aiLinkedIn : https://www.linkedin.com/in/aaron-hughes-28096547/Website : https://www.listbutler.ai/Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.
In this episode of Business Power Hour with Faith Mariah, my guests and I discussed: Effective Use of Trip Wires: Sage Grayson shares her brilliant $7 trip wires strategy. Discover how offering a killer deal within the first 15 minutes can boost your sales and turn new customers into loyal fans. Simplifying Your Sales Process: Monica Froese talks about the magic of a central shop model and the introduction of “Monica Money.” Learn how this simple gift card concept can reduce refunds and increase customer satisfaction. The Power of Pre-Selling Cora Lynn Hazelwood reveals her secrets to treating pre-sold programs like active ones. Get insights into how intake forms and real-time feedback can polish your offerings before the full launch. Handling Negative Feedback Gracefully: Faith and Cora Lynn discuss how to distinguish between valid and invalid complaints, and Sage shares her methods for dealing with nasty comments—spoiler alert: it's all about boundaries! Legal Protections and Brand Defense: Monica shares a riveting story about protecting her brand “Redefining Moms” from intellectual property theft. Learn the importance of legal protections and how to be ready to enforce them. Let;s Connect: ⚡️ Join Creator Camp HERE: https://www.faithmariah.com/social-media-membership ⚡️ Join the Becoming Boss Mastermind HERE. https://faithmariah.mykajabi.com/becoming-boss-mastermind-waitlist ⚡️ Sign up to get notified when Power Hour is happening live! https://www.faithmariah.com/BUSINESS_POWER_HOUR ⚡️ Join the Free Facebook Group https://www.facebook.com/groups/581614028960508 ⚡️ Instagram https://www.instagram.com/the.faith.mariah/ ⚡️ TikTok https://www.tiktok.com/@the.faith.mariah ⚡️ www.faithmariah.com
Eric Edmeades discusses using props and visual aids effectively in public speaking. He argues the speaker's imagination is the best aid, but shares examples of how props can enhance engagement. Edmeades advises against over-relying on slides and encourages listeners to subscribe for a chance to win a VIP day with him.
Send Everyday AI and Jordan a text messageWin a free year of ChatGPT or other prizes! Find out out.In today's episode, we're diving into the 7 most common mistakes people make while using large language models like ChatGPT.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Understanding the Evolution of Large Language Models2. Connectivity: A Major Player in Model Accuracy3. The Generative Nature of Large Language Models4. Perfecting the Art of Prompt Engineering5. The Seven Roadblocks in the Effective Use of Large Language Models6. Authenticity Assurance in Large Language Model Usage7. The Future of Large Language ModelsTimestamps:02:30 LLM knowledge cut-off09:07 Models trained with fresh, quality data crucial.10:30 Daily use of large language models poses risks.14:59 Free chat GPT has outdated knowledge cutoff.18:20 Microsoft is the largest by market cap.21:52 Ensure thorough investigation; models have context limitations.26:01 Spread, repeat, and earn with simple actions.29:21 Tokenization, models use context, generative large language models.33:07 More input means better output, mathematically proven.36:13 Large language models are essential for business survival.Keywords:Large language models, training data, outdated information, knowledge cutoffs, OpenAI's GPT 4, Anthropics Claude Opus, Google's Gemini, free version of Chat GPT, Internet connectivity, generative AI, varying responses, Jordan Wilson, prompt engineering, copy and paste prompts, zero shot prompting, few shot prompting, Microsoft Copilot, Apple's AI chips, OpenAI's search engine, GPT-2 chatbot model, Microsoft's MAI 1, common mistakes with large language models, offline vs online GPT, Google Gemini's outdated information, memory management, context window, unreliable screenshots, public URL verification, New York Times, AI infrastructure. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/
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