Podcast appearances and mentions of peter levitan

"Think different... those are two words that should speak to everybody today that wants to create something different and better." – Peter Levitan -------------------------------------------------------------------------------------------------------------------------- In a lively and insightful conversation with advertising veteran Peter Levitan, we journeyed through the ever-evolving world of advertising. From the glamor of Cannes to the humor-filled corridors of agencies, we explored what it truly means to be creative, take risks, and stand out. -------------------------------------------------------------------------------------------------------------------------- Here are my show notes:  19m - Mezcal idea 22m - Dumb boxes 23m - Wine before swine 24m - Packaging 29m - G/B/U for Cannes - ideas matter 33m - Margin 39m - Have you seen me? 40m - "Answer the public" 41m - Fundamentally it's about 1) compensation and 2) Risk 42m - Dress to Impress 44m - Benneton  44m - 1984 53m - Comedy/Risk - Robin Williams Documentary; Set Set; Risk AS Entertainment 58m - Unignorable as an objective; John-St 59m - Pay to be a part of humor -------------------------------------------------------------------------------------------------------------------------- Quote of the Episode: “Bonfire of the Vanities: The lesson of that book is, never start believing your own press.” - Charles James -------------------------------------------------------------------------------------------------------------------------- If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Levitan is the agency whisperer with experience managing the world's largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. ​​In a world where some may argue there is already a glut of advertising agencies, Peter argues there is still room for a kick-ass agency to thrive. His first book was The Levitan Pitch. Buy this book. Win more pitches. He has followed this up with his latest tome, which champions this idea. Titled How to Build a Kick-ass Advertising Agency the book provides everything you need to build all sizes of agencies, from one person to multinationals. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

This Week: Saul Colt, Ben Kunz, and Peter Levitan join Bob to discuss free TVs for ads, Tesla's reversal, why there's no cookie replacement, math for creatives, plus this week's #FairFailFoul.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Nigel's LinkedIn alphainbound.comAlpha Inbound LinkedIn Ecom Alphas PodcastABOUT: After leaving the corporate world aged 26, Nigel has spent the last four years building three marketing agencies – two of these agencies grew from nothing to 7-figure run rates within 12-month periods. As the CEO of Alpha Inbound, Nigel's now focused on building our reputation in the DTC landscape through business development, partnerships, and sales. 

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dean's LinkedIn Pro Sulum's FaceBook Freedom in Five Minutes Podcast ABOUT: Dean is an expert at Systematizing Businesses while helping owners become truly wealthy – in all areas of life. All you have to do is commit to 5 minutes per day to help double your profits and reduce your workload by 70% – 80% in a matter of weeks.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter's LinkedIn linkedin.com/in/peterlevitan/ Peter's Twitter twitter.com/PeterLevitan peterlevitan.com peterlevitan.com/category/podcast/ABOUT: During 16 years at Saatchi & Saatchi Advertising Worldwide, Peter ran business development across Europe and the USA. He was also EVP Management Director in London and New York, alongside being GM of the Minneapolis office.

Intro Regardless of the size or complexity of your agency, you must embrace your role as a leader to encourage optimal performance from your team. In this episode, Peter Levitan shares his perspective on critical areas where many agency leaders are lacking. Then, he discusses several strategies that leaders can implement to enhance business development and overall profitability.      What you will learn in this episode:    The impact company culture has on attracting and retaining employees.  The value of engaging directly with team members as a mentor. Why the quality of meetings is far more important than the total number of meetings.  How to routinely gain new business from existing clients. How to translate thought leadership and authority into authentic connections with clients.  The benefits of productizing your services and IP to produce revenue streams.  Why agency leaders should prioritize business development.    Bio During 16 years at Saatchi & Saatchi Advertising Worldwide, Peter Levitan ran business development across Europe and the USA, was EVP Management Director in London and New York and was GM of the Minneapolis office.    From 2002 to 2012, Peter owned Citrus Advertising in Portland and Bend Oregon. Clients included Nike and the U.N.   He was CEO and a founder of two major Internet startups during the dotcom boom. Advance Publication's New Jersey Online was an early leader in online news, and the intelligent bot company ActiveBuddy was sold to Microsoft in 2006.   Resources: Website: https://peterlevitan.com/ LinkedIn: https://www.linkedin.com/in/peterlevitan/ Twitter: https://twitter.com/PeterLevitan

Business development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it's time to market themselves to prospects. Peter Levitan knows this very well and has some tips to share to help us get creative about our agencies and prospecting for them. Whether aggressively pursuing a dream client or breaking into thought leadership, Peter knows the ins and outs of getting your agency's name out there to just about anyone.   Tune into this episode to learn Peter's business development expertise, hear his thoughts on thought leadership and writing, and see what's on the horizon for agencies going into 2023. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Peter's strong background in business development and agency consulting The top 3 ways to get more business and keep it The importance of standing out from the crowd when marketing your agency How to do direct marketing Fresh and new topics that your agency can write about Dabbling in thought leadership What's on the horizon in 2023? Being aggressive and persistent with agency goals without overloading the team

Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He's also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting. You don't need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in online communication. Are you ready to master the virtual pitch this year? During this interview, we discuss: 2:38 – Peter's background 2:47 – The inspiration and mission behind The Levitan Pitch 5:34 – How does the classic concept of pitching and selling large enterprise accounts translate into the modern world? How do business owners embrace that change? 9:16 – The best advice for navigating virtual business meetings and sales presentations 12:35 – Have you ever used your skills to raise capital? + More on crafting your Zoom call 15:47 – The importance of body language and eye contact in virtual communication 17:08 – Recording and sending informative videos ahead of your virtual meeting 18:47 – What to do after a virtual business meeting: Tips for extending the digital experience beyond one call 20:32 – How Peter leveraged “leave behind” by making a microsite for his client 25:24 – The power of bringing in 3rd party voices to reinforce your discussion 26:21 – Peter's favorite business growth tools 27:35 – His most recommended book 28:21 – How to connect with Peter Plus, a whole lot more! Resources: The Levitan Pitch by Peter Levitan Connect with Peter on LinkedIn Visit his website: www.PeterLevitan.com Email Peter: peter@peterlevitan.com TikTok David Meerman Scott's books The Marketing Book Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

I got to interview Peter Levitan. He is a change agent. He strategies with marketing clients to help them create and run unignorable marketing programs. We spoke about: His journey to now. What motivates him. Weaknesses he turned into strengths. Advice for the audience. And much more. This episode is sponsored by Nova Zora Digital experts in digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest's business interests.* --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/roman-prokopchuk/support

Make clients unignorable. That's a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don't miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century.  “What in fact is that 'ideal client work' for your experience and skill set? Who would be interested in talking to you? Write down that criteria list because you can't do direct marketing of any sort without knowing who it is that you want to direct market to." -Peter Levitan With expertise working alongside the world's most recognizable brands, Peter is lending us his insight to discuss where brands fall short when it comes to working with marketing companies. Peter provides advice, coaching, and kick-ass, actionable business development strategies to advertising, digital and smart B2B companies all over the world. Peter wrote The Levitan Pitch. Buy This Book. Win More Pitches — a 'how-to' book on pitching & presenting designed to help advertising agencies dramatically improve their odds of winning pitches. Check it out.

Visit www.EAInterviews.com/PeterLevitan for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Building Direct, Action-Oriented Account-Based Marketing Programs For Leading Advertising Agencies with CEO Peter Levitan

Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He’s also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting.  You don’t need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in online communication. Are you ready to master the virtual pitch this year?  During this interview, we discuss:  2:38 – Peter’s background  2:47 – The inspiration and mission behind The Levitan Pitch  5:34 – How does the classic concept of pitching and selling large enterprise accounts translate into the modern world? How do business owners embrace that change?  9:16 – The best advice for navigating virtual business meetings and sales presentations  12:35 – Have you ever used your skills to raise capital? + More on crafting your Zoom call  15:47 – The importance of body language and eye contact in virtual communication  17:08 – Recording and sending informative videos ahead of your virtual meeting  18:47 – What to do after a virtual business meeting: Tips for extending the digital experience beyond one call  20:32 – How Peter leveraged “leave behind” by making a microsite for his client  25:24 – The power of bringing in 3rd party voices to reinforce your discussion  26:21 – Peter’s favorite business growth tools  27:35 – His most recommended book  28:21 – How to connect with Peter  Plus, a whole lot more!    Resources:  The Levitan Pitch by Peter Levitan  Connect with Peter on LinkedIn  Visit his website: www.PeterLevitan.com   Email Peter: peter@peterlevitan.com     TikTok  David Meerman Scott's books  The Marketing Book Podcast ————————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways] 

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast. About Peter Levitan Peter Levitan brings years of experience to his work as an agency consultant and CEO coach. After graduating from the San Francisco Art Institute and co-founding a successful photography company, Peter entered the world of advertising in 1980. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office. In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold. Peter now lives in San Miguel de Allende, Mexico, and uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches. Peter knows more about ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make an agency unignorable. Episode Highlights We began this week’s show by discussing Peter’s background in art and photography.  Specifically, I asked if this informed his advertising agency career and how. “I’m a believer in the art and science of branding. Photography is an art and science.” We then explored how this is applied to new media like TikTok. What are agencies struggling with most today? As an advisor to advertising, digital, and PR agencies across the globe, I wanted Peter’s take on what challenges he’s seeing most. “It’s still a lot of the cobbler’s son having bad shoes. And trying to be everything to everybody.” As Peter reminded us, focus is your friend. Where should agencies start when it comes to focus? “I start with a business plan. I know—shocking.” Peter also stressed that good business plans don’t have to be complex. “I don’t need notebooks for a business plan.” What brand has made Peter smile recently? Peter shared his delight at Ford reintroducing the Bronco. This provided a great example of the types of emotions and nostalgia that brands can stir up. To learn more, go to PeterLevitan.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

This episode today is for agency owners and agency personnel.Peter Levitan is the founder of Peter Levitan & Co and author of “The Levitan Pitch Buy This Book Win More Pitches”. He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads faster and stand out in today’s agency landscape.In this episode, we discuss: The back story behind his career and how he came to build his own agencyCOVID and its role in accelerating trends such as digital transformation and remote workingThe process of reinventing yourself across varied career rolesHow agencies should assess opportunities as they ariseThe art of communication and presentation to perfect a successful pitch to clientsGuidance for those who wish to exit the agency space and the importance of building agency value for saleThree Quick Questions: A business book you recommend? – Chasing the light – Oliver StonePerson to follow on social media or digital media? – Neil Pate (He has a daily podcast ‘Marketing School’)One on one dinner with a living person? – Jennifer Lawrence – she makes engaging tik toks, she’s an actress and I think she’d make an absolutely delightful dinner companion!To find out more visit https://peterlevitan.com/

When doing business development, we should make sure that we follow the process. So, our today’s guest in the Expert Insight podcast Interview is Peter Levitan, and he will discuss the best ways to build an unignorable brand.

Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.

Peter Levitan on how to use science and compelling ideas to build truly unignorable brand awareness today on Power Lunch Live at Noon ET. In 1995 Peter created the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold. He blogs about business development and hosts the Advertising Stories podcast, and is author the book The Levitan Pitch: Buy This Book. Win More Pitches.

October 21, 2020 Un-ignorable Peter Levitan and Local Digital Krista Mashore

Peter Levitan knows something about adding value to companies. He spend 16 years in advertising at one of the largest ad agencies in the world, bought and sold three advertising agencies, and founded two internet startups, one of which was sold to Microsoft.  Levitan describes company value in a few ways. Sure, a company has value so it can be sold. You might call that the company valuation or market capitalization. There is another element of value. There is value in attracting employees who like what your company stands for and who want to come work for you and help you achieve your mission.  There is value in attracting customers who like you and want to come be your customer.  People need a shared mission.  Peter talked about a cyber security company called Clean.io. Cyber security does not sound like something that exciting. But Clean.io has a mission: to clean up the internet. Clean up the malware and phishing and social engineering and protect grandma from thieves stealing bank account numbers.  That’s a mission people can join. Employees want to join. Customers want to sign up. Investors want to invest.  People need a share mission.  What mission are you on?  Learn more about Peter:  His WebsiteOn LinkedinHis BookPodcast: Advertising Stories Get on the email list at helpingsells.substack.com

  Peter Levitan coaches marketing agency leaders on their business development and just wrote the Book... "How To Sell Your Advertising Agency". (Note: this works for any business and is a lot about understanding why you are selling and what you are going to do next.)And, in 2012 he wrote "Boomercide. From Woodstock To Suicide." "The book is about using suicide as a financial planning tool. When I sold my last business my accountant told me... you know how much $ you have / How much you spend / but not how long it has to last. I said, but...." Realizing after he sold his business that he was free to "live anywhere", he moved to San Miguel de Allende Mexico in 2016.Here's a few questions we discussed the answers to today:You sold a business in 2012. What was your post business plan and what have you learned?Why did you write Boomercide?What is life like in Mexico? How did you make that decision?Peter's tips for those of you who are contemplating "what's next" include""Have a plan. Know your goals. Do the research. Most people do not."Learn more about Peter at his website at Peterlevitan.com

Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced in this episode:Get to know Peter Levitan onlineConnect with Peter on LinkedIn Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.

Test Your Website Page Speed. Fast Is Good.Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'Google PageSpeed Insights. Google's Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.BROWSEO. helps you view any web page like search engines see it. Here is Peter Levitan.A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast

A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art. The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.Consider whether your advertising name is a:NeologismCurrent usage wordHybridAcronymFounder NameYour advertising name can make or break your first impression. How To Name Your Advertising Agency Article.Leading Independent Agencies.TheNetworkOneA nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Peter Levitan's Advertising Stories delivers unvarnished stories from glib advertising agency creative directors, account managers, CEOs, media geniuses, and even agency big brand clients. We'll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents. Peter's friends are a globe's worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What's In Your Wallet”, “Where's The Beef” and Uzbekistan Airlines'… “Good Luck”Join Advertising Stories every week for an off-the-rails conversation with the ad and marketing world's experts that sell you things you may, or, may not ever need.Get to know Peter right here.

Each week on Inside Look, our host Mike White talks to experts in the media buying industry. This week, Mike talks to Peter Levitan from Peter Levitan & CO.To learn more check out www.peterlevitan.com.

Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared.  You’d want to harness the advice from that friend, and share it with as many people as possible, right? Cool.  Meet Peter Levitan. He’s the aforementioned juggernaut, and Priscilla has invited him back to the podcast to share his insights on successfully navigating through crisis. Peter currently runs a consultancy that helps advertising agencies build and develop plans for growth, which has recently become more important to survival than ever before. In this episode, Priscilla and Peter discuss advice including: Understanding your unique value proposition Walking the walk, and using your business as a test ground for new ideas Borrowing interest Developing authority through research In short, Levitan says: “Become un-ignorable.” This podcast is packed with useful advice for agencies, entrepreneurs, and actually, everyone.  --- Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Levitan joins us in this week’s episode to discuss how he went about selling his agency and some words of advice for those who are thinking about selling theirs. Currently living in Mexico, Peter is a Business Development Consultant for advertising agencies around the world. Before that, he bought, and then eventually sold, his advertising agency in Oregon by managing the process himself.    Ask yourself the critical question, “Would you buy your agency?” If it’s not a solid “yes,” you may want to rethink selling. Also, very few agencies have a solid business plan, and this is key.   If you don’t have a business plan in place, you need one. How else will you stand out? We use the term “un-ignorable” many times in this episode while focusing on what that means for your business.    Listen in to Peter’s story and what you should be thinking about if selling your agency is crossing your mind. Find out why some businesses are not ready to be sold, what others look for when seeking to buy an agency, and dive into some business tactics to set your agency up to be “un-ignorable.” You can find out more by visiting PeterLevitan.com as well.  

How can project managers work better with business development and sales in order to win more projects that your agency can successfully deliver? Find out in this interview with agency growth consultant Peter Levitan, who has owned his own shop, worked with clients like Nike and Saatchi & Saatchi, and has bought and sold three ad agencies. 

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world.  Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right?  If you're a marketing agency owner, you won't want to miss this guy and his insight. Even if you are not an agency owner, but an entrepreneur, you'll appreciate his approach to helping companies codify what they are good at, how to understand how to consistently deliver and understand the benchmarks that should be watched for measures of success.  Peter continues to consult with forward-thinking brands and agencies. He has even distilled his more than 2 decades of creating winning presentation strategies into a comprehensive ‘how to’ book that is focused on helping agencies win more pitches. You can check out the first chapter of  for free here, or if you really enjoy winning, just buy the book, The Levitan Pitch. Buy This Book. Win More Pitches.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #569 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #569 - Host: Mitch Joel. When I think about the future of marketing agencies and what it will take for them to thrive and flourish, I think of Peter Levitan. Peter owned his own agency, he bought and sold three agencies, he worked for one of the largest advertising agencies in the world in New York and London, he's pitched (and won) large accounts all over the world, he's been client-side, and he currently consults and advises agencies of all stripes on how to win new business. If that were not enough, he wrote an incredible book on marketing agency business development (that I love and have re-read on many occasions) titled, The Levitan Pitch. Buy This Book. Win More Pitches. Do marketing agencies have a future? How is the competitive landscape changing? What value does an agency bring to a brand? Enjoy the conversation...  Running time: 51:27. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Peter Levitan. The Levitan Pitch. Buy This Book. Win More Pitches. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #569 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast audio blog blogging brand branding business blog business book business development business podcast business thinker buy this book win more pitches david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast peter levitan social media the levitan pitch twitter wpp

In this episode of The PPC Show we talk with Peter Levitan about advertising agencies, strategies that work, and what it takes to make a brand. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Peter Levitan (Twitter) about how to develop skills a client can’t ignore. Peter has owned his own two-office agency, bought and sold three agencies, worked for the largest agency in the world in New York and London, wrote the book Buy This Book. Win... The post Agency Advantage 54: Peter Levitan on Developing Skills a Client Can’t Ignore appeared first on Hubstaff Blog.

“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services. Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes. As We Wrap … Before we go, I want to flip the microphone around to our community … Speaking of agencies … Drew McLellan of the Agency Management Institute just launched a great podcast — Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I’ve also listened every episode and learned something each time. Check it out here! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups. What you'll learn about in this episode: The major mistakes agencies make in regards to bringing on new business How to create distinction using your website and the reason most agency websites aren’t attractive to clients The ways agencies are doing sales wrong and what can be done about it Specialization vs. generalization: how to specialize and still have fun The kind of research Peter’s agency does that helps them look better than their competition Why you should stop using the term “full-service” if you want to position your agency against your competition They ways many agencies and agency owners are failing when it comes to their content Recommended books and resources: The Levitan Pitch. Buy This Book. Win More Pitches. Websites (not his): www.londonadvertising.com www.frankpr.com www.L2inc.com Books (not his): Seth Godin’s books Poke the Box All Marketers Are Liars We Are All Weird: The Rise of Tribes and the End of Normal Linchpin: Are You Indispensable? Ways to Contact Peter: Website: www.peterlevitan.com Email: peter@peterlevitan.com Twitter: @PeterLevitan We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel. Running time: 51:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Peter Levitan. The Levitan Pitch - Buy This Book. Win More Pitches Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast peter levitan the levitan pitch twitter